{"id":259853,"date":"2025-12-17T08:41:59","date_gmt":"2025-12-17T16:41:59","guid":{"rendered":"https:\/\/messengerbot.app\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/"},"modified":"2025-12-17T08:41:59","modified_gmt":"2025-12-17T16:41:59","slug":"%d8%aa%d8%ad%d9%84%d9%8a%d9%84-%d8%a7%d9%84%d8%a7%d8%ad%d8%aa%d9%81%d8%a7%d8%b8-%d8%a8%d8%a7%d9%84%d9%85%d8%ac%d9%85%d9%88%d8%b9%d8%a7%d8%aa-%d8%af%d9%84%d9%8a%d9%84-%d8%b9%d9%85%d9%84%d9%8a-%d9%85","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ar\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/","title":{"rendered":"\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0641\u0648\u062c: \u062f\u0644\u064a\u0644 \u0639\u0645\u0644\u064a \u0645\u0639 \u0642\u0627\u0644\u0628 \u062a\u062d\u0644\u064a\u0644 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\u0627\u0644\u0645\u0631\u0626\u064a\u0629.<\/li>\n<\/ul>\n<p>\u0644\u062c\u0639\u0644 \u0627\u0644\u0642\u0627\u0644\u0628 \u0639\u0645\u0644\u064a\u064b\u0627\u060c \u0623\u0631\u0628\u0637 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062f\u0641\u0639\u0627\u062a \u0628\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0639\u0645\u0644\u064a\u0629: \u0625\u0635\u0644\u0627\u062d\u0627\u062a \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0645\u0646 <a href=\"https:\/\/messengerbot.app\/ar\/%d8%a3%d9%85%d8%ab%d9%84%d8%a9-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d9%81%d9%8a-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d8%a7\/\">\u0623\u0645\u062b\u0644\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0648\u062c\u064a\u0647<\/a>, \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0646\u0633\u062e \u0641\u064a <a href=\"https:\/\/messengerbot.app\/ar\/%d8%aa%d9%88%d8%ac%d9%8a%d9%87-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%84-%d8%af%d9%84%d9%8a%d9%84-%d9%88%d8%a7%d8%b6%d8%ad-%d9%84%d9%85%d8%a7-%d8%aa%d8%b9%d9%86%d9%8a%d9%87-5-%d8%b3%d9%8a-5-%d8%a3%d8%b9\/\">\u062f\u0644\u064a\u0644 \u0627\u0646\u0636\u0645\u0627\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a>, \u0648\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u062a\u062d\u0642\u0642 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0641\u064a <a href=\"https:\/\/messengerbot.app\/ar\/%d8%af%d9%84%d9%8a%d9%84-%d9%88%d8%a7%d8%b6%d8%ad-%d9%84%d8%aa%d9%88%d8%ac%d9%8a%d9%87-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85%d9%8a%d9%86-%d8%a7%d9%84%d8%ac%d8%af%d8%af-%d8%ae%d9%84%d8%a7\/\">\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u062c\u062f\u062f<\/a>.<\/p>\n<h3>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u064a \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u064a \u062a\u0627\u0628\u0644\u0648\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u064a \u062a\u0627\u0628\u0644\u0648<\/h3>\n<p>\u0623\u0646\u0634\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u064a\u062c \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0623\u062f\u0648\u0627\u062a \u0630\u0643\u0627\u0621 \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u062a\u0635\u062f\u064a\u0631\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0645\u0646 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u064a\u062a\u0643\u0633 \u0644\u0641\u062d\u0635 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>), \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0640 SQL \u0644\u0644\u062f\u0642\u0629\u060c \u0648\u0644\u0648\u062d\u0627\u062a \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0641\u064a \u062a\u0627\u0628\u0644\u0648 \u0623\u0648 \u0628\u0627\u0648\u0631 \u0628\u064a \u0622\u064a \u0644\u0644\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0645\u062a\u0642\u0627\u0637\u0639\u0629 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 (<a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener\">Tableau<\/a>, <a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>). \u062a\u0639\u062a\u0628\u0631 \u0633\u064a\u0631 \u0639\u0645\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u064a \u062a\u0627\u0628\u0644\u0648 \u0642\u0648\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0625\u0644\u0649 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0623\u0648 \u0627\u0644\u062e\u0637\u0629 \u0623\u0648 \u0645\u0635\u062f\u0631 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628\u061b \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0641\u064a \u0628\u0627\u0648\u0631 \u0628\u064a \u0622\u064a \u0623\u0641\u0636\u0644 \u0644\u0644\u062a\u062d\u062f\u064a\u062b\u0627\u062a \u0627\u0644\u0645\u062c\u062f\u0648\u0644\u0629 \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u062f\u0645\u062c\u0629.<\/p>\n<p>\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u062a\u0627\u0628\u0639\u0647\u0627 \u0639\u0646\u062f \u0628\u0646\u0627\u0621 \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a:<\/p>\n<ul>\n<li>\u062a\u0636\u0645\u064a\u0646 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0637\u0644\u0642\u0629 \u0648\u0645\u0639\u062f\u0644 \u0627\u062d\u062a\u0641\u0627\u0638 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062d\u062a\u0649 \u0644\u0627 \u062a\u0633\u064a\u0621 \u0627\u0644\u0641\u0631\u0642 \u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0627\u0644\u0646\u0633\u0628\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u062e\u062a\u0644\u0641 \u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a.<\/li>\n<li>\u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 \u0628\u0625\u0635\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u0648\u0627\u0631\u064a\u062e \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u061b \u0623\u0631\u0628\u0637 \u0631\u0624\u0649 \u0644\u0648\u062d\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0640 <a href=\"https:\/\/messengerbot.app\/ar\/%d8%a7%d9%84%d8%a7%d8%ad%d8%aa%d9%81%d8%a7%d8%b8-%d8%a8%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> \u0648\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0639\u0644\u0649 <a href=\"https:\/\/messengerbot.app\/ar\/%d9%85%d8%a4%d8%b4%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%af%d8%a7%d8%a1-%d8%a7%d9%84%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-%d9%84%d9%81%d8%b1%d9%8a%d9%82-%d8%ae%d8%af%d9%85%d8%a9-%d8%a7%d9%84%d8%b9\/\">\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638<\/a> \u0627\u0644\u0635\u0641\u062d\u0629 \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0642\u064a\u0627\u0633\u0627\u062a.<\/li>\n<li>\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0644\u062e\u0635\u0627\u062a \u0627\u0644\u0633\u0631\u062f\u064a\u0629 \u062d\u062a\u0649 \u064a\u062a\u0645\u0643\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u063a\u064a\u0631 \u0627\u0644\u062a\u0642\u0646\u064a\u064a\u0646 \u0645\u0646 \u0642\u0631\u0627\u0621\u0629 \u062a\u0635\u0648\u0631 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0645.<\/li>\n<\/ul>\n<p>\u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0622\u0644\u064a \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u060c \u062a\u0648\u0641\u0631 Brain Pod AI \u0623\u062f\u0648\u0627\u062a \u064a\u0645\u0643\u0646\u0647\u0627 \u062a\u062d\u0648\u064a\u0644 \u0645\u062e\u0637\u0637\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u062a\u0635\u062f\u064a\u0631\u0627\u062a \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0644\u0649 \u0645\u0644\u062e\u0635\u0627\u062a \u0628\u0644\u063a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u062a\u0648\u0632\u064a\u0639 \u0639\u0644\u0649 \u0641\u0631\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 (<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI Writer<\/a>).<\/p>\n<p>\u062d\u064a\u062b \u062a\u0647\u0645 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u060c \u0623\u0636\u0645\u0646 \u0623\u0646 \u062a\u063a\u0630\u064a \u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0641\u0627\u062a\u0631 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href=\"https:\/\/messengerbot.app\/ar\/%d8%a3%d9%85%d8%ab%d9%84%d8%a9-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d9%84%d8%aa%d8%ac%d8%b1%d8%a8%d8%a9-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d9%81%d9%8a-%d8%b9%d9%85%d9%84%d9%8a%d8%a9-%d8%a7\/\">\u0623\u0645\u062b\u0644\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0648\u062c\u064a\u0647<\/a>.<\/li>\n<li>\u0633\u0644\u0627\u0633\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644: \u0628\u0646\u0627\u0621 \u0633\u0644\u0627\u0633\u0644 \u0631\u0633\u0627\u0626\u0644 \u0646\u0635\u064a\u0629 \u0648\u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0642\u0633\u0645\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0633\u0644\u0648\u0643 \u0627\u0644\u0641\u0626\u0627\u062a - \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0648\u0642\u0627\u0626\u0645\u0629 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\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u062f\u062e\u0644\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u0631\u0627\u0631 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ar\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/\" data-essbisPostTitle=\"Cohort Retention Analysis: A Practical Guide with Cohort Retention Analysis Template, SQL, Excel, Power BI, Metrics and Case Examples\" data-essbisHoverContainer=\"\"><p>Key Takeaways Cohort retention analysis reveals who stays and why by tracking cohorts over time\u2014use the cohort retention analysis formula (retained_users_in_interval \/ cohort_size) to compute a reliable cohort analysis retention rate. Retrospective cohort analysis is ideal for diagnosing past churn, validating product changes, and prioritizing experiments without new tests: ask \u201cwhich cohorts retain and why?\u201d [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":259851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-259853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/posts\/259853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/comments?post=259853"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/posts\/259853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/media\/259851"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/media?parent=259853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/categories?post=259853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/tags?post=259853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}