{"id":260244,"date":"2026-02-28T00:32:06","date_gmt":"2026-02-28T08:32:06","guid":{"rendered":"https:\/\/messengerbot.app\/cost-of-new-customer-acquisition-how-to-calculate-cac-typical-benchmarks-and-practical-strategies-to-reduce-cost-per-new-customer\/"},"modified":"2026-02-28T00:32:06","modified_gmt":"2026-02-28T08:32:06","slug":"%d8%aa%d9%83%d9%84%d9%81%d8%a9-%d8%a7%d9%83%d8%aa%d8%b3%d8%a7%d8%a8-%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%ac%d8%af%d8%af-%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%ad%d8%b3%d8%a7%d8%a8-%d8%aa%d9%83%d9%84%d9%81","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ar\/cost-of-new-customer-acquisition-how-to-calculate-cac-typical-benchmarks-and-practical-strategies-to-reduce-cost-per-new-customer\/","title":{"rendered":"\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f: \u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 CAC\u060c \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 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\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u2014\u0644\u0625\u064a\u062c\u0627\u062f \u062d\u064a\u062b \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0633\u0646\u0642\u0648\u0645 \u0628\u062a\u0642\u064a\u064a\u0645 \u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 CAC \u0639\u0628\u0631 B2B \u0648 B2C \u0648 SaaS \u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0646\u0641\u0643\u0643 CAC \u0645\u0642\u0627\u0628\u0644 LTV \u0648\u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648 CAC \u0644\u062a\u062d\u062f\u064a\u062f CAC \u0627\u0644\u0645\u0642\u0628\u0648\u0644 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0648\u0633\u0646\u0646\u0647\u064a 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\u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<h2>\u0642\u064a\u0627\u0633 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f: \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631<\/h2>\n<h3>\u0645\u0627 \u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f\u061f<\/h3>\n<p>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAC) \u062a\u0642\u064a\u0633 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0644\u0641\u0648\u0632 \u0628\u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0628\u0628\u0633\u0627\u0637\u0629\u060c CAC = \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a + \u0646\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0645 \u062e\u0644\u0627\u0644 \u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629. \u062a\u064f\u0638\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0642\u062f\u0627\u0631 \u0645\u0627 \u062a\u0633\u062a\u062b\u0645\u0631\u0647 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u064a\u062f\u0641\u0639\u060c \u0648\u0647\u064a \u0645\u0631\u0643\u0632\u064a\u0629 \u0644\u0644\u0631\u0628\u062d\u064a\u0629\u060c \u0648\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629\u060c \u0648\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0646\u0645\u0648 (Investopedia: <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer-acquisition-cost.asp\" target=\"_blank\" rel=\"noopener\">Investopedia<\/a>; HubSpot: <a href=\"https:\/\/blog.hubspot.com\/marketing\/customer-acquisition-cost\" target=\"_blank\" rel=\"noopener\">\u0647\u0628 \u0633\u0628\u0648\u062a<\/a>).<\/p>\n<p>\u0623\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u0623\u0642\u064a\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0644\u0644\u062d\u0645\u0644\u0627\u062a: \u062a\u0634\u0645\u0644 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\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/h3>\n<p>\u0635\u064a\u063a\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0628\u0639\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0647\u064a:<\/p>\n<ul>\n<li>\u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629: CAC = (\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a + \u0625\u062c\u0645\u0627\u0644\u064a \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642) \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f. \u0648\u0647\u0630\u0627 \u064a\u0639\u0637\u064a \u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n<li>\u0635\u064a\u063a\u0629 \u0644\u0643\u0644 \u0642\u0646\u0627\u0629: \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0644\u0642\u0646\u0627\u0629 = (\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0642\u0646\u0627\u0629 + \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0642\u0646\u0627\u0629) \/ \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u064a\u0646 \u0644\u062a\u0644\u0643 \u0627\u0644\u0642\u0646\u0627\u0629\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a 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\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \/ \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643: \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0629 = (\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u062e\u0635\u0635 \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0629) \/ \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0645 \u0641\u064a \u0634\u0647\u0631 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u2014 \u0648\u0647\u0648 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629\u060c \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u0633\u062a\u062e\u062f\u0645\u064a 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\u0627\u0644\u062c\u062f\u062f\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u0643\u064a\u0641\u064a\u0629 \u062d\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u0637\u0631\u0642 \u0648\u0623\u062f\u0648\u0627\u062a \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629<\/h2>\n<h3>\u0643\u064a\u0641 \u062a\u062d\u0633\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f\u061f<\/h3>\n<p>\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CAC) \u062a\u0642\u064a\u0633 \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u062a\u0646\u0641\u0642\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0643\u0633\u0628 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f. \u0628\u0628\u0633\u0627\u0637\u0629\u060c CAC = \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a + \u0646\u0641\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u00f7 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0645 \u062e\u0644\u0627\u0644 \u0646\u0641\u0633 \u0627\u0644\u0641\u062a\u0631\u0629. \u062a\u064f\u0638\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0645\u0642\u062f\u0627\u0631 \u0645\u0627 \u062a\u0633\u062a\u062b\u0645\u0631\u0647 \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u064a\u0644 \u0648\u0627\u062d\u062f \u064a\u062f\u0641\u0639\u060c \u0648\u0647\u064a \u0645\u0631\u0643\u0632\u064a\u0629 \u0644\u0644\u0631\u0628\u062d\u064a\u0629\u060c \u0648\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629\u060c \u0648\u0642\u0631\u0627\u0631\u0627\u062a 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href=\"https:\/\/www.investopedia.com\/terms\/c\/customer-acquisition-cost.asp\" target=\"_blank\" rel=\"noopener\">Investopedia<\/a>; <a href=\"https:\/\/blog.hubspot.com\/marketing\/customer-acquisition-cost\" target=\"_blank\" rel=\"noopener\">\u0647\u0628 \u0633\u0628\u0648\u062a<\/a>).<\/p>\n<p>\u0623\u062d\u0633\u0628 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0636\u0645\u064a\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 CAC\u060c \u062a\u0643\u0644\u0641\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0644\u0643\u0644 \u0627\u0643\u062a\u0633\u0627\u0628\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 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\u0627\u0644\u062c\u062f\u062f \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u064a\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0630\u064a \u062a\u062d\u062a\u0627\u062c\u0647. \u0639\u0644\u0649 \u0623\u0628\u0633\u0637 \u0645\u0633\u062a\u0648\u0649:<\/p>\n<p><strong>\u0625\u062c\u0645\u0627\u0644\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 = (\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a + \u0625\u062c\u0645\u0627\u0644\u064a \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642) \/ \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u064a\u0646<\/strong><\/p>\n<p>\u0644\u0623\u0639\u0645\u0627\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0623\u062d\u0633\u0628 \u062f\u0627\u0626\u0645\u064b\u0627 \u062b\u0644\u0627\u062b\u0629 \u062e\u064a\u0627\u0631\u0627\u062a \u0648\u0623\u062a\u0627\u0628\u0639\u0647\u0627 \u0628\u0627\u0644\u062a\u0648\u0627\u0632\u064a:<\/p>\n<ul>\n<li><strong>CAC \u0627\u0644\u0642\u0646\u0627\u0629<\/strong> = (\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0642\u0646\u0627\u0629 + \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0642\u0646\u0627\u0629) \/ \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u0646\u0633\u0648\u0628\u064a\u0646 \u0644\u0644\u0642\u0646\u0627\u0629 \u2014 \u064a\u062a\u064a\u062d \u0644\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0636\u0648\u064a\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0645\u0628\u0627\u0634\u0631\u0629.<\/li>\n<li><strong>CAC \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629<\/strong> = (\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0645\u062e\u0635\u0635 \u0644\u0644\u0641\u0626\u0629) \/ \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u064a\u0646 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0641\u0626\u0629 \u2014 \u0623\u0645\u0631 \u0623\u0633\u0627\u0633\u064a \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0643\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0644\u0642\u064a\u0627\u0633 \u0641\u062a\u0631\u0629 \u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0627\u0644\u062a\u0643\u0644\u0641\u0629\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u062f\u0649 \u0627\u0644\u0632\u0645\u0646.<\/li>\n<li><strong>\u062a\u0642\u0631\u064a\u0628 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644<\/strong> \u2248 \u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u00f7 \u0645\u0639\u062f\u0644 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u2014 \u0637\u0631\u064a\u0642\u0629 \u0633\u0631\u064a\u0639\u0629 \u0644\u0646\u0645\u0630\u062c\u0629 \u0643\u064a\u0641 \u0633\u064a\u0624\u062b\u0631 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/li>\n<\/ul>\n<p>\u0623\u0648\u0635\u064a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0644\u0645\u0633\u0627\u062a \u062d\u064a\u062b\u0645\u0627 \u0623\u0645\u0643\u0646\u060c \u0628\u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0628\u0631 \u0643\u0627\u0645\u0644 \u0627\u0644\u0642\u0645\u0639 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0628\u0627\u0644\u063a\u0629 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629. \u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u0642\u064a\u0627\u0633\u0627\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f\u060c \u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644 \u0645\u0642\u0627\u0628\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628\u060c \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0644\u0642\u0646\u0627\u0629) \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0633\u062a\u062e\u062f\u0645 \u062d\u0627\u0633\u0628\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a \u0633\u064a\u0646\u0627\u0631\u064a\u0648. \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0639\u0645\u0644\u064a \u0644\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0636\u0645\u0646\u0629 \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u060c \u0631\u0627\u062c\u0639 \u062f\u0644\u064a\u0644 \u062a\u062d\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 CAC \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629.<\/p>\n<h3>\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f<\/h3>\n<p>\u062a\u062c\u0639\u0644 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0635\u064a\u063a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629. \u0625\u0644\u064a\u0643 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u0646 \u0639\u0645\u0644\u064a\u0627\u0646 \u0623\u0633\u062a\u062e\u062f\u0645\u0647\u0645\u0627 \u0644\u062a\u0634\u062e\u064a\u0635 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p><strong>\u0645\u062b\u0627\u0644 \u0623 \u2014 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0631\u0628\u0639 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0628\u0633\u064a\u0637\u0629<\/strong><\/p>\n<ul>\n<li>\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a + \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644): 150,000<\/li>\n<li>\u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u064a\u062f\u0641\u0639\u0648\u0646 (\u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644): 500<\/li>\n<li>CAC = $150,000 \u00f7 500 = $300 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f<\/li>\n<\/ul>\n<p>\u062b\u0645 \u0623\u0642\u0648\u0645 \u0628\u062a\u0641\u0643\u064a\u0643 \u0630\u0644\u0643 $300 \u062d\u0633\u0628 \u0627\u0644\u0642\u0646\u0627\u0629: \u062a\u0643\u0644\u0641\u0629 CAC \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (\u0641\u064a\u0633\u0628\u0648\u0643\/\u062c\u0648\u062c\u0644)\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0627\u0644\u0639\u0636\u0648\u064a (SEO + \u0645\u062d\u062a\u0648\u0649)\u060c \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0644\u0643\u0644 \u0627\u0633\u062a\u062d\u0648\u0627\u0630. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u0633\u062e\u0629 \u0627\u0644\u0642\u0646\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0643\u0644\u0641\u0629 CAC \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 = $60,000 \u00f7 150 = $400 \u0628\u064a\u0646\u0645\u0627 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0627\u0644\u0639\u0636\u0648\u064a = $20,000 \u00f7 200 = $100. \u0647\u0630\u0627 \u064a\u064f\u0639\u0644\u0645 \u062a\u062d\u0633\u064a\u0646 \u062a\u0643\u0644\u0641\u0629 CAC \u0644\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0648\u0645\u0632\u064a\u062c \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/p>\n<p><strong>\u0645\u062b\u0627\u0644 \u0628 \u2014 \u0645\u062c\u0645\u0648\u0639\u0629 SaaS \u0648\u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f<\/strong><\/p>\n<ul>\n<li>\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u064a\u0646\u0627\u064a\u0631: $30,000<\/li>\n<li>\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u062a\u0645 \u0627\u0633\u062a\u062d\u0648\u0627\u0630\u0647\u0645 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u064a\u0646\u0627\u064a\u0631: 120<\/li>\n<li>CAC \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0629 = $30,000 \u00f7 120 = $250<\/li>\n<li>\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629 (ARPU) \u0644\u0643\u0644 \u0639\u0645\u064a\u0644: $50\u061b \u0647\u0627\u0645\u0634 \u0627\u0644\u0631\u0628\u062d: 70%<\/li>\n<li>\u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0644\u0643\u0644 \u0639\u0645\u064a\u0644 = $50 \u00d7 70% = $35\u061b \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f = $250 \u00f7 $35 \u2248 7.1 \u0623\u0634\u0647\u0631<\/li>\n<\/ul>\n<p>\u0623\u0642\u0627\u0631\u0646 \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0645\u0639 \u062a\u0643\u0644\u0641\u0629 CAC \u0627\u0644\u0645\u0642\u0628\u0648\u0644\u0629 \u062d\u0633\u0628 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0648\u0646\u0633\u0628\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0625\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 CAC \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (\u0639\u0627\u062f\u0629\u064b \u2265 3:1). \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0637\u0648\u064a\u0644\u0629 \u062c\u062f\u064b\u0627\u060c \u0623\u0637\u0628\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 CAC: \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0644\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0642\u0645\u0639 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0627\u062d\u062a\u0643\u0627\u0643 (\u0627\u0646\u0638\u0631 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0644\u0644\u0645\u0646\u062a\u062c)\u060c \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0644\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 CAC \u0639\u0644\u0649 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 (\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0631\u0648\u0628\u0648\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0641\u064a \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a)\u060c \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0646\u062d\u0648 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0623\u0642\u0644 \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0641\u064a \u0645\u0642\u0627\u0631\u0646\u0629 \u062a\u0643\u0644\u0641\u0629 CAC \u0644\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p>\u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u062a\u062d\u0642\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u0639\u062f \u0643\u0644 \u062d\u0633\u0627\u0628: \u062a\u062d\u0642\u0642 \u0645\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0646\u0633\u0628\u0629\u060c \u0642\u0633\u0645 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u062d\u0633\u0628 B2B \u0645\u0642\u0627\u0628\u0644 B2C \u0623\u0648 SaaS \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u062a\u062a\u0628\u0639 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a (\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621) \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u0648\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0646\u0645\u0648 \u0644\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u062b\u0644 \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u0643\u062a\u064a\u0628\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638\u060c \u064a\u0631\u062c\u0649 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u0623\u062f\u0644\u0629 \u0627\u062d\u062a\u0641\u0627\u0638 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<p>\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639: \u062a\u0642\u062f\u0645 Investopedia \u0648 HubSpot \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0622\u0644\u0627\u062a \u062d\u0627\u0633\u0628\u0629\u061b \u062a\u0648\u0641\u0631 Brain Pod AI \u0623\u062f\u0648\u0627\u062a \u062a\u0648\u0644\u064a\u062f \u0648\u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0642\u062f\u0645\u0629 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0628\u0639\u0636 \u0627\u0644\u0641\u0631\u0642 \u0644\u062a\u0648\u0633\u064a\u0639 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0644\u0643\u0644 \u0627\u0643\u062a\u0633\u0627\u0628. \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0639\u0644\u0649 \u0635\u064a\u063a\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0631\u0627\u062c\u0639 \u0623\u0645\u062b\u0644\u0629 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0635\u0646\u0627\u0639\u062a\u0646\u0627 \u0648\u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 CAC.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ar\/cost-of-new-customer-acquisition-how-to-calculate-cac-typical-benchmarks-and-practical-strategies-to-reduce-cost-per-new-customer\/\" data-essbisPostTitle=\"Cost of New Customer Acquisition: How to Calculate CAC, Typical Benchmarks, and Practical Strategies to Reduce Cost per New Customer\" data-essbisHoverContainer=\"\"><p>Key Takeaways Cost of new customer acquisition is a single, decisive metric\u2014CAC = (Total Sales + Total Marketing Spend) \u00f7 New Customers\u2014to judge growth efficiency and unit economics. How to calculate CAC: define period and cohort, aggregate paid advertising CAC, organic acquisition cost, sales and marketing acquisition cost, choose attribution (multi-touch recommended), then divide by [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":260243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-260244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/posts\/260244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/comments?post=260244"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/posts\/260244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/media\/260243"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/media?parent=260244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/categories?post=260244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ar\/wp-json\/wp\/v2\/tags?post=260244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}