Comparando ConvertKit vs Hubspot: Seleccionando una herramienta de automatización de marketing

Muchos propietarios de pequeñas empresas están buscando formas de hacer crecer su base de clientes. Hay muchas tácticas de marketing diferentes que puedes utilizar, pero una de las más efectivas es la automatización del marketing. Las herramientas de automatización del marketing te permiten automatizar tus campañas de correo electrónico y otros esfuerzos promocionales, ahorrando tiempo y energía en el proceso. En esta publicación, compararemos dos herramientas populares: ConvertKit vs Hubspot, ¡para que puedas encontrar la mejor herramienta para tus necesidades!

¿Qué es ConvertKit?

ConvertKit es una herramienta de automatización del marketing para bloggers. Está diseñada para ayudarte a convertir más de tu tráfico en suscriptores, clientes y compradores.

Puedes usar ConvertKit para crear formularios de suscripción de correo electrónico atractivos que capturen leads de cualquier sitio web o publicación de blog. Luego puedes integrar estas nuevas listas de contactos con Twitter, bots de Facebook Messenger e incluso software de seminarios web.

ConvertKit también incluye potentes funciones de automatización de marketing por correo electrónico. Puedes crear secuencias de correo electrónico automatizadas que nutran tus leads y los conviertan en clientes. Además, puedes rastrear el éxito de tus campañas de correo electrónico con informes analíticos detallados.

¿Qué es HubSpot?

HubSpot es una herramienta de automatización del marketing diseñada para ayudar a las empresas a aumentar sus ventas y la retención de clientes. Originalmente se desarrolló como una plataforma de marketing de atracción, pero ahora ofrece características que incluyen herramientas de SEO, plataformas de blogging, software de gestión de redes sociales, widgets de generación de leads y formularios para recopilar información de contacto de los visitantes en sitios web o aplicaciones móviles.

HubSpot ayuda a las empresas al proporcionar una solución integral para todas sus necesidades de marketing. Esto incluye herramientas para crear y publicar contenido, rastrear visitantes del sitio web, generar leads, gestionar cuentas de redes sociales y medir los resultados de las campañas de marketing. HubSpot también ofrece capacitación integral y materiales de soporte para ayudar a las empresas a aprovechar al máximo su software.

Comparación de características de ConvertKit vs HubSpot

Elegir una herramienta de marketing puede ser abrumador. Hay tantas opciones en el mercado, cada una con su propio conjunto de características y beneficios. En esta publicación, compararemos dos herramientas populares de automatización del marketing: ConvertKit vs HubSpot.

ConvertKit es una herramienta diseñada específicamente para bloggers y creadores de contenido. Tiene varias características que te permiten crear un embudo de marketing y hacer crecer tu lista de correo.

HubSpot es una herramienta todo en uno que te permite hacer marketing en redes sociales, rastrear analíticas, generar leads a partir de tráfico entrante, etc. También tiene potentes herramientas de CRM integradas en el software para que puedas gestionar tu embudo de ventas y las relaciones con los clientes.

Ahora que hemos revisado las características de cada herramienta, comparemos en más detalle.

Configuración

Configurar una nueva herramienta de automatización del marketing puede llevar mucho tiempo.

Para obtener los mejores resultados de tu software, debe estar configurado correctamente y tener todas sus características integradas en tu flujo de trabajo.

Una buena prueba es si puedes añadir fácilmente herramientas de terceros como clientes de correo electrónico, servicios de calendario y plataformas de redes sociales.

ConvertKit está diseñado para ser simple y fácil de configurar.

No necesitas conocimientos de programación o HTML: puedes crear un formulario, una página de aterrizaje o un correo electrónico en minutos.

Todo lo que necesitas es un poco de orientación del equipo de ConvertKit, que siempre está feliz de ayudar.

HubSpot es un poco más complejo de configurar, pero tiene la ventaja de estar construido desde cero para los especialistas en marketing.

Puede actuar como tu CRM o ayudarte a gestionar leads y otros datos de clientes en todos los canales.

Si deseas una herramienta de automatización del marketing todo en uno, HubSpot te permitirá comenzar rápidamente.

Facilidad de uso

Una herramienta de marketing debe ser fácil de usar.

Esto es importante porque deseas que tus clientes y miembros del equipo la utilicen con éxito sin complicaciones ni problemas.

HubSpot tiene muchas más opciones que pueden resultar abrumadoras para los usuarios que no están familiarizados con todas las características. ConvertKit es más simple y fácil de usar, lo que puede ser útil para las personas que recién comienzan con la automatización del marketing.

ConvertKit también ofrece más tutoriales guiados y recursos de ayuda que HubSpot, lo que facilita que las personas comiencen. Sin embargo, HubSpot tiene más opciones de soporte al cliente si necesitas ayuda.

En general, HubSpot es más complejo y ConvertKit es más simple, pero ambos ofrecen formas de comenzar fácilmente. Es importante decidir qué características son más importantes para ti y tu equipo y luego elegir la herramienta que mejor se adapte a esas necesidades.

Gestión de listas

La gestión de listas es la base de la automatización del marketing.

Una lista inteligente es una colección de contactos con los que deseas trabajar dentro de tus secuencias de correo electrónico y automatización. Cuanto más relevante sea este grupo, mejores resultados recibirás y el compromiso y la retención aumentarán drásticamente. Hay varios tipos de listas:

• Contactos que han mostrado interés en tus productos o servicios
• Subscribers to your blog or email list
• Past customers or leads
• Social media followers

When you are looking for a marketing automation tool, the tool you choose must offer robust and easy-to-use list management features. The ability to easily create lists, add contacts and manage engagement tracking is key to success with marketing automation.

ConvertKit and HubSpot both offer excellent list management features, making it easy for you to create lists that are relevant to your business and target audience. ConvertKit offers the ability to create smart lists automatically based on several factors, such as interests, location, or engagement history. HubSpot also offers a variety of ways to create lists, including importing contacts from Excel or other CRMs, subscribing people to your blog or email list, and adding them through social media.

The best marketing automation tool for you will depend on the size and complexity of your business as well as your budget. If you are just starting and want a tool that is easy to use and offers all the features you need, ConvertKit is a great option. If your business is more complex or you have a larger budget, HubSpot may be a better fit.

Templates & design

Templates and design are important when choosing a marketing tool because they can help you create beautiful and professional-looking emails, landing pages, and other content. They also make it easy to create repeatable processes for your marketing campaigns.

ConvertKit and HubSpot both have very user-friendly templates that are customizable to fit your brand. However, ConvertKit has more than 100 pre-designed templates, making it significantly easier to create high-quality content.

HubSpot has fewer options for design and customization, which can be frustrating if you’re trying to match your brand’s style. It also makes the software less useful for creating automated sales funnels since there aren’t as many standard template styles available. The good news is that HubSpot’s templates are responsive and mobile-friendly, which means they’ll work well on any device.

HubSpot also includes a drag-and-drop landing page editor with some great features like custom code editing and the ability to preview your pages as you’re building them. This makes it easy for marketers at all levels of experience to create landing pages that convert.

Customers love the flexibility of ConvertKit’s templates, which let marketers adjust styles and content without editing HTML or CSS code. This makes it easy for someone with limited design knowledge (like me) to customize your template’s look and feel. The downside is that there’s no built-in A/B testing, so you’ll need to use a separate tool if you want to test different versions of your content.

HubSpot also has a very user-friendly design interface with great features like the ability to duplicate pages and preview how they’ll look on different devices. However, the design options are limited compared to ConvertKit, which can be frustrating if you want more control over your look and feel. The good news is that HubSpot’s templates are responsive by default, so they’ll work well on any device.

Formularios

Forms are one of the easiest ways to collect leads; even those that aren’t interested in buying something right now. However, they may not be as simple as you think and should be a key part of your marketing strategy:

• What is it asking people? Figure out what information will provide value for visitors and make sure there are no extraneous fields.
• Is the form easy to use? Do not make people jump through hoops or think too much about how it works. This is especially important when your visitors are on mobile devices.
• How do you know if it’s working? Make sure there is analytics available so that marketers can see what fields get filled out and which ones don’t.
• How will you target the right people? Use lead segmentation to ensure that only those who are most likely to convert receive your marketing messages.

HubSpot offers a comprehensive set of tools for creating and managing forms, as well as detailed analytics so you can track their effectiveness. ConvertKit is more limited in this area but still does a good job.

If you’re looking for a marketing automation tool that can help you collect leads and track their progress through your sales funnel, HubSpot is the clear winner. However, if you’re only interested in forms and don’t need all of the bells and whistles offered by HubSpot, ConvertKit will do the job.

Automatización de Marketing

Marketing automation is a process that uses software to automate marketing tasks such as email marketing, social media marketing, and lead nurturing. It can save time and money while improving the effectiveness of your marketing campaigns.

HubSpot is the clear winner in this category, offering a wide range of features that allow you to create sophisticated automated campaigns. ConvertKit also offers some automation features, but they are more limited in scope.

If you’re looking for a tool that can help you automate your marketing tasks, HubSpot is the best option available. ConvertKit is a good alternative if you don’t need all of the features offered by HubSpot.

Deliverability

Deliverability is a critical component of any marketing campaign.

Many marketers have been burned by choosing tools that were not deliverable or had low rates of engagement! Hubspot is a top contender for anyone looking to select an automated email tool because they are one of the few with high levels of deliverability and extremely low bounce rates. If you are looking for a tool that will ensure your emails reach your audience, Hubspot is a clear choice.

ConvertKit also has high deliverability rates and an impressive platform that continues to grow. They have made it their mission to help small businesses succeed online and continue to release features that make marketing automation easier than ever. If you are looking for a tool that is easy to use and has high deliverability rates, ConvertKit is a great option.

Deliverability is critical when selecting a marketing tool. Hubspot is a clear winner when it comes to deliverability rates and bounce rates, making their platform the best option for anyone looking to ensure their emails reach their audience. ConvertKit is also an excellent choice with high deliverability rates and easy-to-use features.

Selecting a marketing automation tool can be daunting, but these two are clear standouts. Hubspot is the perfect tool for anyone looking to ensure their emails reach their audience with extremely high deliverability rates and low bounce rates, while ConvertKit has a powerful platform that makes marketing automation easy and continues to release features based on customer needs.

Informes y análisis

Reporting and analytics are important factors in any marketing tool you select. This is because it allows for anyone who has access to review and understand how well your campaigns are performing, helping with future planning and strategy development.

This means that when looking into a company’s reporting options, one of the most important things to consider is whether or not the reporting is intuitive and easy to understand.

HubSpot has several great reporting options that allow you to see your progress over time. This includes the ability to compare against other accounts, benchmarks, and more!

Another benefit is their integration with Google Analytics which allows for easier tracking of website traffic. You can even set up email notifications so when important events happen (such as someone signing up or purchasing), you can be notified right away.

ConvertKit includes a very simple, but effective report system that organizes your campaigns by date sent, opens, clicks, unsubscribes, etc. This is great for new marketers who are looking to get an idea of how their email marketing efforts are performing.

One downside is that ConvertKit does not integrate with Google Analytics. However, they do offer a built-in reporting system as well as the ability to export your data into a CSV file for further analysis.

Overall, both platforms have great reporting and analytics options; however, HubSpot’s reporting is a bit more in-depth and easier to understand. ConvertKit’s reporting is simpler, but still effective for getting an overview of your campaigns.

Soporte al cliente

Customer support is important to almost every business owner.

Whether you’re looking for a marketing automation tool or just trying to choose the best email service provider, having good customer support is an absolute must. No matter how great your product is if no one can help solve problems then it’s not very useful at all. With that being said, let’s take a look at how each of these companies handles customer support.

Hubspot: HubSpot has a variety of resources available to help you solve problems and answer your questions, including an extensive knowledge base (which is searchable). If you can’t find the answers that you’re looking for there then they have phone lines open from Monday through Friday during business hours in the US, UK, and AUS. You can also submit a support ticket if you need more personal help.

ConvertKit: ConvertKit offers email support only (no phone line). They have a very quick response time (usually within an hour) and they’re open Monday through Friday from 0900 to 1700 EST. In addition, they also offer a ton of blog posts, tutorials, and videos if you need more help.

We’re giving this point to HubSpot because they have phone lines open for people who like that kind of personal attention or just can’t wait for a reply. ConvertKit’s email support is amazing, but it’s not as personal as talking to someone on the phone. That said, ConvertKit’s response time is insanely quick so they’re still our winner in this category.

Pricing comparison

Pricing is an important factor to consider when choosing a marketing automation tool. ConvertKit and HubSpot offer different pricing plans, so it’s important to compare the features of each plan to find the right tool for your business.

ConvertKit offers a basic plan for $29/month, which includes up to 1000 subscribers and limited features. The next plan up is $79/month, which includes up to 5000 subscribers and additional features. HubSpot’s basic plan is free but offers limited features. The next plan up is $200/month, which includes unlimited contacts and features.

ConvertKit is a more affordable option for businesses with fewer subscribers, while HubSpot is a better option for businesses with more subscribers.

Pricing is an important factor to consider when choosing a marketing automation tool. ConvertKit and HubSpot offer different pricing plans, so it’s important to compare the features of each plan to find the right tool for your business.

Audience Segmentation

Audience segmentation is important when choosing a marketing tool because you want to make sure that the tool you choose can easily help you target your desired audience. For example, if you are a small business targeting other small businesses, ConvertKit would be a better choice than HubSpot.

ConvertKit is specifically designed for creators – those who are blogging, podcasting, creating courses, etc.

HubSpot is designed for marketers who are looking to grow their business – so while it can be used by small businesses, its primary target audience is larger companies that already have a large following and revenue stream.

Audience segmentation is important when choosing a marketing tool because you want to make sure that the tool you choose can easily help you target your desired audience. For example, if you are a small business targeting other small businesses, ConvertKit would be a better choice than HubSpot.

When to Choose Convert Kit vs HubSpot

ConvertKit and HubSpot are both popular marketing automation tools.

ConvertKit is primarily for email marketing while HubSpot focuses on inbound marketing and covers all stages right from lead generation to sales enablement, making it a better option for businesses looking at the broad picture of their online presence like SEO, social media, and website design in addition to email marketing. However, ConvertKit is great for businesses that have a smaller subscriber list and are looking for more personal attention and hand-holding with their marketing automation.

When to choose ConvertKit

ConvertKit is best for bloggers and small businesses who want to take their email marketing to the next level. If you’re looking for a more sophisticated tool that can do a lot more than just send out emails, then HubSpot is probably a better fit for you.

If you’re just starting and want to keep things simple, ConvertKit is a great choice.

¿Cuándo elegir HubSpot?

HubSpot is great for larger businesses with more complex needs, such as automated lead nurturing and scoring, marketing dashboards and reporting, and A/B testing.

HubSpot can also help you scale your marketing efforts as your business grows, with a larger number of available contacts and automated workflows.

Choosing the right tool depends on what you need it to do. If you’re looking for something easy-to-use with minimal features, ConvertKit is a great option. If you need more complex features and want to be able to scale your marketing as your business grows, HubSpot is the way to go.

How to connect ConvertKit + HubSpot

ConvertKit and HubSpot are both marketing automation tools that help you increase your revenue by improving how you engage with leads and customers.

However, they differ from each other when it comes to their pricing strategies, integrations, ease of use for non-technical users, and features.

You can connect ConvertKit to HubSpot using the HubSpot Connector. Connecting the two tools will allow you to use HubSpot’s powerful features, such as email marketing, contact management, and CRM, with ConvertKit’s lead capture forms and automation rules.

The main benefit of connecting ConvertKit to HubSpot is that it gives you access to HubSpot’s full marketing suite, which includes HubSpot CRM and email automation.

To set up the connection:

Log into your ConvertKit account and navigate to Settings > Connected Accounts. Click on “HubSpot” in the list of connected accounts. A form will appear that asks you to enter your HubSpot username and password.

Once you have entered your information, click “Authorize.” You will then be redirected to a page that explains the integration. Click “Okay, I’m In” to accept the terms of use.

Preguntas frecuentes

Which is best for creators?

The marketing tool that is best for creators is ConvertKit. HubSpot is a great tool, but it is more suited for larger businesses. ConvertKit was created specifically with creators in mind and has many features that are perfect for them, such as automation, tagging, and course creation.

ConvertKit also integrates well with other tools that creators commonly use, such as WordPress and Teachable.

HubSpot, on the other hand, does not integrate well with any of these services and requires a lot more manual work to complete tasks. Hubspot is better suited for businesses that are already established or have an existing client base where they can build upon what’s already there.

For creators, ConvertKit is the best bet because it offers features that are tailored towards them and doesn’t require as much manual work to set up marketing automation campaigns. With a simple drag-and-drop interface, tools that integrate with other platforms your business uses, and an easy-to-use contact form, ConvertKit is the best option for creators.

What is better HubSpot or ConvertKit for small businesses?

Small businesses who are looking for a marketing automation platform often look in the direction of HubSpot and ConvertKit. Both companies offer great tools, but it’s important to find which one is better for your specific needs.

Hubspot offers a free trial while Convertkit has an option with no monthly fee, so small businesses can start using the tools immediately. HubSpot is more expensive than ConvertKit with plans starting at $200 and going up to $500 per month, but they also offer a free plan for those who need it (with limited features).

Convertkit has plans that range from $29/month up to $299/month depending on your needs.

Hubspot offers more features, but they are harder to use and will require a lot of training before you can make the most out of their program. ConvertKit is easier to use with fewer features at a lower price point that making it much cheaper over time if your needs change.

What spurs paying and non-paying HubSpot users to look for an alternative?

HubSpot users have reported that they are looking for an alternative because of the following:

-The high cost of the software, which can be a barrier to entry for small businesses.

-The need for additional features, such as automation and email marketing capabilities.

-A desire for more personal support from HubSpot’s customer service team.

ConvertKit has emerged as a popular alternative to HubSpot, thanks to its lower cost and more user-friendly interface. However, ConvertKit lacks some of the features that are available in HubSpot.

Which is a better alternative for HubSpot, ConvertKit vs Kajabi?

ConvertKit is a great alternative to HubSpot. However, there’s another alternative to HubSpot that we’d like to share.

Kajabi is a great choice for bloggers and marketers who need to sell products or services online, manage content and deliver personalized experiences in email marketing. Kajabi’s user-friendly tools help marketers create their membership site without any technical knowledge required!

ConvertKit and HubSpot both offer great features, but when it comes to price and ease of use, Kajabi is the clear winner.

If you’re looking for a powerful marketing automation tool that’s easy to use and won’t break the bank, we recommend checking out Kajabi!

Which is a better alternative for HubSpot, Ontraport vs ConvertKit?

Ontraport and ConvertKit are both great tools for marketing automation, but which is the best alternative to HubSpot?

Both ConvertKit and Ontraport are powerful tools that help you manage your email subscribers. They provide many of the same benefits as direct mail services do. The difference lies in how each tool works with marketers.

Which tool should you choose?

Choosing a marketing tool can be a difficult decision. Both ConvertKit and HubSpot offer a lot of features, but they each have their own strengths and weaknesses.

Si estás buscando una herramienta poderosa que pueda hacer de todo, HubSpot es la mejor opción. Sin embargo, si deseas una herramienta que esté específicamente diseñada para el marketing por correo electrónico, ConvertKit es una mejor opción.

¿Entonces, qué herramienta es la adecuada para ti? Depende de tus necesidades y de lo que quieras lograr con tu marketing. Si no estás seguro, prueba ambas herramientas y ve cuál funciona mejor para ti.