Chatmatic vs Manychat: ¿Cuál plataforma es la mejor?

La importancia del servicio al cliente en la era digital no puede ser subestimada. Ya no es suficiente con ofrecer un producto o servicio, también tienes que proporcionar un excelente servicio al cliente. Una forma en que muchas empresas están haciendo esto es utilizando chatbots en su sitio web. Pero, ¿cuál deberías usar? ¿Chatmatic o Manychat? ¡Descubrámoslo!

Chatmatic

Chatmatic es una plataforma de chat en línea que te permite comunicarte con los visitantes de tu sitio web a través de mensajería instantánea. Ayuda a las empresas a aumentar las ventas y proporcionar un mejor servicio al cliente al permitir que sus clientes hagan preguntas fácilmente y obtengan respuestas en tiempo real, generando confianza y lealtad en el proceso. Además, también te permite interactuar con los visitantes de tu sitio web sin necesidad de contratar personal adicional.

ManyChat

ManyChat es un software de chatbot diseñado para ayudar a las empresas a hacer crecer su audiencia y aumentar las ventas. ManyChat ha sido destacado en Forbes, Fast Company y Social Media Examiner. ManyChat también ofrece una prueba gratuita para facilitarte la prueba del software antes de realizar una compra.

¿Por qué son tan importantes los chatbots?

Los chatbots son importantes porque no requieren ningún tipo de experiencia para usarlos. También son efectivos para aumentar las ventas, ya que muchos bots tienen la capacidad de sugerir productos directamente después de que un cliente responde algunas preguntas sobre sí mismo. Los chatbots pueden facilitarte la interacción con tu audiencia y generar más leads sin tener que pagar costosas tarifas de marketing o establecer campañas publicitarias complicadas.

El principal beneficio para las empresas es que pueden tener una conversación gratuita con los clientes, lo que les permite aprender cuáles son sus necesidades y poder ofrecer soluciones personalizadas para esas necesidades. Dado que no es un sistema automatizado como el correo electrónico u otros formularios en línea, también hay una mayor posibilidad de una respuesta personal. Otro beneficio es que los chats pueden automatizarse para ofrecer la misma pregunta en diferentes momentos cada día, lo que significa que tienes más tiempo para otras tareas mientras sigues interactuando con tu audiencia.

¿Qué puedes hacer con el software de chatbot Manychat?

En el software de chatbot Manychat, puedes crear un bot de Facebook Messenger en minutos.

Puedes agregar imágenes, videos y GIFs a tus mensajes en el software de chatbot.

Manychat es un editor avanzado que te permite diseñar hermosas plantillas para tus bots sin necesidad de conocimientos de programación. Muchas de las funciones son gratuitas, mientras que algunas requieren suscripción paga o altas tarifas mensuales dependiendo de cuántos suscriptores tengas.

Manychat es gratuito para usar, aunque hay planes de suscripción paga para funciones más avanzadas.

No hay tarifas mensuales, mientras que el software de chatbot tiene una tarifa fija que depende de cuántos usuarios o visitantes tu bot podrá alcanzar cada mes. Muchas otras funciones requieren pago separado, pero es más fácil y barato usar Chatmatic debido a la integración con Facebook Messenger.

¿Qué puedo hacer con Chatmatic?

En Chatmatic, puedes agregar un mensaje de bienvenida, emoticonos personalizados y GIFs.

También puedes crear tus propios chatbots con la ayuda de la función de arrastrar y soltar de Chatmatic.

Incluso puedes usar un webhook en Chatmatic, lo que significa que nunca tendrás que actualizar tu chatbot nuevamente una vez que se cambie en el sitio web.

Comparación Chatmatic vs ManyChat

Los chatbots son los nuevos chicos geniales del barrio. Si estás pensando, "¿por qué todos están hablando de chatbots?" Bueno, porque son una de las herramientas más efectivas para aumentar la interacción y la generación de leads. Similar al marketing por correo electrónico o anuncios de Facebook, todo depende de cómo los uses. Chatmatic y ManyChat son dos de las mejores plataformas de chatbots.

Elementos del chatbot

Los elementos del chatbot son los componentes que conforman un chatbot. Cada elemento es necesario para completar la experiencia de tener una conversación inteligente en lenguaje natural con los usuarios.

Algunos términos comunes asociados con los elementos del bot incluyen UI conversacional, NLP (procesamiento de lenguaje natural), NLG (generación de lenguaje natural) y NLU (comprensión de lenguaje natural).

Si bien puede haber muchos tipos diferentes de elementos de bot, algunos de los más comunes incluyen inteligencia artificial y aprendizaje automático para el procesamiento de lenguaje natural o NLP. La capacidad de generar respuestas de texto que los usuarios encontrarán útiles se conoce como Generación de Lenguaje Natural o NLG. La capacidad de entender lo que un usuario ha escrito se conoce como Comprensión de Lenguaje Natural o NLU.

Chatmatic

Los elementos del chatbot de Chatmatic funcionan de manera similar a ManyChat.

La principal diferencia entre los dos es que Chatmatic utiliza su propio sistema de chatbot en lugar de Facebook Messenger (la plataforma de ManyChat). Por lo tanto, los clientes necesitarán una cuenta en Chatmatic para comunicarse con tu bot. Esto podría ser más beneficioso para algunas empresas porque les permite tener control total sobre sus datos y análisis.

ManyChat

ManyChat (por otro lado) utiliza Facebook Messenger como su plataforma y es gratuito para usar, lo que significa que puedes crear tu chatbot de forma gratuita sin tener que pagar una tarifa mensual como Chatmatic. ManyChat también tiene integraciones incorporadas con herramientas como Mailchimp, Shopify y Survey Monkey, lo que lo hace excelente para recopilar datos de clientes.

Por otro lado, ManyChat no es tan personalizable como Chatmatic, lo que podría ser un problema para las empresas que buscan crear una experiencia de chatbot única para sus clientes. Además, no hay una función de análisis incorporada dentro de Manychat, por lo que no tendrás acceso a ninguno de tus chats o mensajes a menos que los descargues.

Siempre es mejor tener en cuenta lo que necesita tu negocio y luego elegir la plataforma de chatbot que mejor funcione para ti. No importa cuál elijas, tanto Chatmatic como ManyChat ofrecen excelentes características como programar publicaciones y mensajes con anticipación para que los clientes puedan tener una experiencia consistente. Además, tienen una función de análisis donde las empresas pueden rastrear el rendimiento de su chatbot.

The winner:

En términos de elementos de chatbot, tanto Chatmatic como ManyChat tienen diferentes pros y contras. Pero si estás buscando una plataforma más personalizable con integraciones incorporadas, entonces recomendaría Chatmatic sobre Manychat debido a su tarifa mensual. Sin embargo, la versión gratuita de Manychat también es excelente, pero simplemente no es tan personalizable como Chatmatic.

Sin embargo, si estás buscando recopilar los datos de tus clientes y analizar su experiencia, entonces Manychat será la elección perfecta para ti.

¡El ganador es Chatmatic en términos de elementos de chatbot!

Interfaz

The interface is what the user interacts with. It is a visual that allows users to navigate, search, and deliver information. In marketing terms, the interface includes the elements of design such as colors, layout, etc.

In order for a tool or platform to be effective in reaching out to leads or customers, it must have an easy-to-use interface. The user must be able to learn how it works very quickly, and if they can’t do that, the platform becomes a waste of time.

Chatmatic

Chatmatic’s Interface is simple, modern, and easy to use. Even though it is not the best in class, its simplicity makes up for it. The design is very clean with clear buttons allowing users to navigate through various features. Aside from that, it has a very nice chat widget.

It has a modern color scheme that is not distracting. The icons are user-friendly and provide better UX. A nice touch to Chatmatic’s interface is the ability for users to change the background of their chat window according to their brand colors, which makes it more personalized.

ManyChat

The interface is not as clean or modern as Chatmatic’s but it does make up for that by providing more features than other platforms in the market. It allows users to create marketing funnels and includes an A/B testing feature.

Manychat’s biggest advantage is that it allows users to create marketing funnels. It has an A/B testing feature, which helps marketers decide what kind of content will be the most effective in engaging their audience.

The winner:

In terms of interface, Chatmatic is better because it has a clean and modern design that makes the user experience more interactive. Manychat provides users with many features, but in terms of interface, there are other platforms on the market that provide better UX.

Mensajes

Messages are the most important aspect of marketing because they are what people interact with and it is also how you keep them coming back for more products or services.

Messages can be used to send reminders, rewards, discounts, coupons, etc. They are extremely easy-to-use and they are helping companies to stay connected with their customers.

Chatmatic

Chatmatic’s messages are very basic and they only have the ability to send messages. This may be too simple for some companies, but there is a free version so it does not cost anything to use them which makes up for their lack of features. Aside from that, Chatmatic’s messages are very easy to use and they make it simple for companies to connect with their customers.

ManyChat

Manychat’s messages are much more advanced than Chatmatic’s messaging system because they have a wider range of features that you can choose from, which includes sending polls, quizzes, and surveys. This is something that companies may find useful because it will help them gather important information about their customers and they can use this information to better adjust the products or services that they provide for their needs.

Manychat’s messaging system also allows you to send custom branded emails, personalized videos, and product recommendations. This is something that companies may find useful because it will allow them to show their customers more of the products they are interested in buying, which can help increase sales by providing a better experience for their customers.

Manychat also has an app that you can download onto your phone or tablet so you can send messages from it. This is something that companies may find useful because they will be able to communicate with their customers whenever they want and on whatever device the customer chooses, which makes it easy for them to stay connected.

The winner:

In terms of messages, Chatmatic and Manychat both have very different features that companies may find useful depending on how they want to communicate with their customers. Chatmatic’s messages are more basic while Manychat has a wider range of options for messaging, but it costs money to use the advanced system whereas the free version of Chatmatic is much more limited in its abilities. However, Manychat does have an app that will allow companies to send messages from their mobile device.

Canales

Channels are where you distribute your messages to your audience. The best channels are the ones that give you access to a large number of people who can engage with you and buy from you. Channels are important in marketing because they allow you to reach a specific group of people who are interested in products like yours. If your product is unique, then the best place for distribution would be social media sites because it will give you access to lots of different types of people.

Chatmatic

Chatmatic’s channels are Facebook Messenger, Web Chat, and Slack. All of these channels are important because they give you access to a large number of people who will engage with your chatbot even if it is not very unique. If you need a bot that can be customized easily then the best place for distribution would be Facebook messenger because it gives you multiple features such as the chat window and the messenger page.

ManyChat

The main channel for Manychat is Facebook Messenger, however, they also have bots that you can use on Kik and SMS which allow more people to access your bot because not everyone has a Facebook account anymore. The best place for distribution would be Facebook messenger because it gives you many more features than Kik or SMS which will make your bot customizable.

The Winner:

In terms of channels, Chatmatic is the better option because it gives you multiple ways for your bot to be distributed. However, if Manychat offered more customizable bots then they would probably win this category too.

The winner in terms of channels is Chatmatic, however, Manychat has a wider range of features that make it possibly customizable enough to beat Chatmatic.

Integraciones

Integrations are used to connect Chatmatic with third-party applications. Manychat integrates with Google Analytics, Facebook Messenger, and Shopify among others.

Integrations help you take your marketing efforts beyond just chats by allowing marketers to access their data from more than one platform at once for a more holistic view of information.

Chatmatic

Chatmatic’s integrations allow marketers to integrate their chatbots with third-party apps like Shopify, Facebook Messenger, and more.

Chatmatic’s integrations are key to promoting brand awareness, customer service interactions, and transactional messages like shipping notifications and delivery alerts. Chatmatic’s integrations also allow users to monitor and measure chatbot activity for insights into user behavior.

ManyChat

Marketers can integrate their chatbots with Facebook Messenger among other platforms using ManyChat’s integrations. This allows marketers to create conversations across multiple channels at once for a more seamless customer experience.

Manychat’s integrations allow marketers to use third-party apps for chatbots alongside Manychat itself which is a major benefit. The other platform allows you to access information from multiple sources at once while ManyChat only serves as one source of data input. This makes it so that the customer experience does not suffer and you can still get the most out of your chatbot.

The winner:

In terms of Integrations, Chatmatic’s integrations allow for easy marketer accessibility to data from multiple platforms, while ManyChat only serves as one source of information. This makes it so that the customer experience is more seamless on Chatmatic since it allows marketers to access their data across many sources at once which provides a better holistic view of the consumer’s needs and interests.

Marketing

Marketing is the process of promoting and selling products. It can be done in a variety of ways such as social media, TV ads, billboards, etc. Marketing is important because it helps businesses create awareness about their brand and also increases product sales by targeting potential customers with advertisements that would appeal to them the most.

Chatmatic

Chatmatic’s marketing is not very good. They do have social media presence but they are inactive on most of the platforms and their website doesn’t really give much information about what Chatmatic is all about which makes it difficult for potential customers to get interested in buying or even trying out their product. Aside from that, Chatmatic’s marketing is not targeted enough. Their ads are either very broad or it is something that people don’t really care about so they never click on any of them which means Chatmatic’s marketing campaign isn’t doing great at all.

ManyChat

On the other hand, ManyChat is very active on social media and their website gives detailed information about how to use the product. They also have a blog where they post tips and tricks related to internet marketing which helps potential customers learn more before buying or trying out Manychat.

This shows that Chatmatic’s lack of effective marketing has caused them to lose out on potential customers while Manychat, by being active and informative about their product has successfully pulled in many new clients.

The winner:

In terms of Marketing, Manychat has a better and more effective strategy than Chatmatic. Manychat has social media presence and its website is informative about the product. On the other hand, Chatmatic’s marketing strategy isn’t as effective since they are inactive on most of their social media platforms which causes them to lose out on potential customers who might be interested in buying or trying out their service. In conclusion, ManyChat is a better choice since they have a better strategy when it comes to marketing.

eCommerce

eCommerce is a form of electronic commerce that allows traders and consumers to conduct business over an internet platform. This includes purchasing, selling, or exchanging products using technology as opposed to traditional methods such as face-to-face interactions or mail orders.

A chatbot is a computer program that simulates human conversation through voice commands or text chats. Chatbots may be used in dialog systems for various practical purposes including customer service, information acquisition, and technical support.

Chatbots are able to use the entire history of a conversation with their user that has taken place over days or months before responding to questions – unlike the limited support provided by most FAQ pages. As a result, chatbots can answer questions customers have about any application with ease.

Chatmatic

Chatmatic’s eCommerce is like the sale of a handbag. A chatbot sends out notifications to customers as new items are listed and for special deals, however, there is no option to shop directly from within the messenger platform. Chatmatic’s eCommerce is great for beginner sellers or those who are just beginning their business.

ManyChat

Manychat has an easy-to-use platform that allows users to build a chatbot on Facebook Messenger, Kik, Telegram, Viber, and Twitter in no time at all. Manychat makes it simple to engage with customers, even those who aren’t familiar with your product or brand. With an intuitive, step-by-step process that is easy to use and doesn’t require any coding knowledge or time.

The Manychat platform gives you the opportunity to manage your eCommerce from one dashboard and sell across multiple platforms. This means customers can ask questions on Facebook Messenger chatbots and follow up with a purchase through Viber messenger bots.

The Winner:

In terms of eCommerce, ManyChat is a much more advanced platform that gives you the opportunity to engage with customers in multiple ways. For example, Manychat makes it possible for users who aren’t familiar with your product or brand can ask questions on Facebook chatbots and follow up their purchase through Viber messenger bots.

Manychat has an easy-to-use platform that allows users to build a chatbot in no time at all. Manychat makes it simple to engage with customers, even those who aren’t familiar with your product or brand.

Analítica

Analytics is the conglomeration of reporting, metrics, and data that are used to measure actual customer interaction with a website. They represent what is happening in real-time on your site in terms of traffic, conversions/sales, or other key performance indicators (KPIs).

Chatmatic

Chatmatic’s analytics reporting is robust and offers a lot of reporting that you can use to measure your marketing efforts. It also allows for segmentation of the data so that you can better analyze individual campaigns, audience engagement, or customer behavior on the site. Aside from that, Chatmatic’s analytics reporting is easy to understand and can be customized as well.

ManyChat

The analytics in Manychat are not as robust as Chatmatic and Manychat do not offer much in the way of segmentation so it is difficult to get a complete picture. Manychat’s analytics can be difficult to read, especially for beginners. Aside from that, ManyChat’s analytics reporting is limited and offers little in the way of customization.

The Winner:

In terms of analytics, Chatmatic is the winner between Chatmatic vs Manychat. Chatmatic offers robust Analytics reporting that can be segmented and customized to provide a complete picture of your marketing efforts. ManyChat’s analytics are not as comprehensive or customizable for more advanced users, which makes it difficult to get an accurate reading on how individual campaigns are performing against each other or what your customers are doing on your site.

Usuarios

Users can be your customers or potential ones. The more users you have the higher chance of being successful in marketing campaigns which are to increase sales and revenue.

Users can be anyone, whether they are customers or not yet but may want to become one soon because of something specific that occurred.

Chatmatic

Chatmatic’s user feature is an easy way for anyone to start their own chatbot. They allow you to easily integrate with Facebook Messenger, Shopify, Slack, and more.

Chatmatic’s user does not need to have any prior knowledge of coding or programming. Their user feature allows you to set up your chatbot with ease and without the help of a developer.

ManyChat

ManyChat’s user feature is similar to Chatmatic’s user feature in the sense that it does not require any prior coding knowledge. ManyChat users can create their own chatbot within minutes and without the help of a developer.

Manychat also has an easy-to-use interface that allows you to set up your chatbot in just a few clicks. Their user feature eliminates the need to have any prior coding knowledge, making them an ideal option for marketers.

The Winner:

In terms of users, Chatmatic and ManyChat are both user-friendly. They do not require any prior coding knowledge to create your chatbot, making them great options for marketers with no technical background.

Soporte

Support is an important part of marketing. It can be both internal and external support, but without it, a business cannot flourish. Internal support includes the employees who work for your company while external is everyone else involved in your organization such as customers or suppliers.

Chatmatic

Chatmatic’s support team is available 24/24 and their response time varies. The Support team of Chatmatic is very active and proactive. Aside from that Chatmatic’s support does not come with any additional fees.

ManyChat

On the other hand, ManyChat’s support team is also available 24/24 but has a slower reaction time than Chatmatic.

The support of Manychat is not as active. The team responds to your messages on average after an hour and their response time varies a lot depending on the topic you are asking about. In addition, ManyChat’s customer services do not come with any additional fees but it depends on the plan that you subscribe to.

The Winner:

In terms of Support, Chatmatic is the winner. Even though ManyChat’s support team has a slower reaction time, it does not come with any additional fees and they are both available 24/24 which makes them very similar to each other. On the other hand, Chatmatic’s customer service comes with no extra costs but their response times vary depending on what issue you ask them about. Their support is more active and proactive than ManyChat’s, which makes them the winner in this category.

Plantillas y Clonación

Templates & cloning are great ways to help save time and effort. They allow you to make the same message over and over again, with only changing a few variables at a time. It can be used for email marketing campaigns or social media posts as well. This is great if you are short on time, but need to run a number of campaigns. It can also be used by many different departments within your company. This is why it’s important that the platform you use for chatbots have this functionality built into them so that anyone who needs to make these messages can do so with ease and no extra effort.

Chatmatic

The templates & cloning of Chatmatic are very easy to work with. You can set up a number of templates that you want, and then clone them as many times as needed. This saves the user time because they are able to make multiple messages quickly without having to type out everything from scratch each time. This is perfect for marketing departments or social media teams that want to schedule posts but don’t have the time to do so every day.

ManyChat

The templates & cloning of ManyChat are not as intuitive to work with. It’s harder to set up templates than it is in Chatmatic, and the cloned messages are difficult to edit once created. This makes it very time-intensive for users because they have to create each message from scratch if they want any changes made at all. ManyChat is better for social media teams that are able to dedicate the time needed to create every message. ManyChat’s Templates & Cloning are not as easy to work with. They are harder to create and you can’t edit them once created making it very time intensive for users. ManyChat is better for social media teams that have the time needed to dedicate in order to be able to create every message from scratch since they won’t be able to modify templates at all.

The Winner:

In terms of Templates & Cloning, Chatmatic is the better option because it’s easier to set up templates and clone messages. ManyChat can still be used, but you have to dedicate more time in order to do so which isn’t ideal for marketing teams that need to schedule posts on a regular basis.

IA y PLN

AI & NLP are acronyms that stand for Artificial Intelligence and Natural Language Processing.

La inteligencia artificial es el desarrollo de sistemas informáticos capaces de realizar tareas que normalmente requieren inteligencia humana, como la percepción visual, el reconocimiento de voz, la toma de decisiones y la traducción entre idiomas.

El procesamiento del lenguaje natural (PLN) se refiere a un campo de la inteligencia artificial dedicado a entender el lenguaje humano escrito o hablado con el fin de realizar una tarea.

La IA y el PLN son dos herramientas muy importantes cuando se trata de marketing y chatbots porque permiten el desarrollo de experiencias de cliente más personalizadas sin requerir demasiado trabajo por parte de los propios comercializadores.

Chatmatic

La IA y el PLN de Chatmatic están impulsados por el servicio de computación en la nube de Amazon, Amazon Web Services (AWS), lo que permite a Chatmatic procesar solicitudes de clientes a gran escala a través de procesos automatizados como el aprendizaje automático y la minería de datos. La IA y el PLN de Chatmatic utilizan estas tecnologías para entender el lenguaje de cada usuario y así poder proporcionarles respuestas relevantes.

ManyChat

Mientras Chatmatic utiliza AWS, otro líder del mercado en chatbots que usa computación en la nube es ManyChat. Su plataforma permite a los comercializadores conectar sus páginas de fans de Facebook con Messenger y usar sus características con fines de marketing. También permite a las marcas construir respuestas automatizadas que se activan por interacciones de los clientes. La IA y el PLN de ManyChat están construidos utilizando una tecnología llamada 'constructor de chatbots', lo que significa que los comercializadores pueden crear sus propios chatbots, a diferencia de Chatmatic, donde deben usar los desarrollados por la plataforma.

The Winner:

En términos de IA y PLN, Chatmatic tiene la ventaja sobre ManyChat porque utiliza Amazon Web Services para procesar las solicitudes de los clientes en su plataforma. Esto significa que Chatmatic es más eficiente y escalable que ManyChat, que opera con tecnología de constructor de chatbots.

¿Qué constructor de chatbots es el adecuado para tu negocio?

El mejor constructor de chatbots entre Chatmatic y ManyChat es algo que realmente debes considerar cuidadosamente. Necesitas pensar en tu presupuesto, el tipo de chatbot que deseas y cuánto tiempo tienes para este proyecto. Si decides optar por ManyChat, es importante que sepas lo que los chatbots pueden hacer para que tus usuarios no se sientan perdidos. Después de todo, lo último que quieres es que no usen tu bot nuevamente porque están confundidos sobre cómo funciona!

ManyChat ofrece varios tipos de bots como el Bot de Marketing de Messenger y el Bot de Anuncios de Facebook. Pueden ayudarte a automatizar tu negocio para hacer más en menos tiempo, ¡lo cual es algo que todo emprendedor necesita!

Si quieres un chatbot simple que vaya al grano y no te tome mucho tiempo, Chatmatic podría ser la mejor opción para ti. Tiene características fáciles de usar como un constructor visual de arrastrar y soltar y una interfaz fácil de usar.