Meta-aware automation
Automate the follow-up without turning your page into a spam machine.
Facebook and Instagram workflows should help you respond to real interest, not blast every thread. Messenger Bot keeps permissions, timing, review, and handoff controls visible as you build.

Use review steps
Keep important replies in draft or approval mode before they go out.
Check connected account readiness
Make connected page and Instagram status easier to understand.
Escalate sensitive moments
Move complex conversations to a person before the final response.
Build around real actions
Trigger workflows from comments, DMs, and customer actions that opened the conversation.
The outcome
Move faster while keeping the guardrails your team needs to protect the page and the brand.
Start with a real workflow
Launch your first Messenger Bot workflow this week.
Choose a plan, connect your Facebook and Instagram assets, add BYOK when your plan includes it, and build a reviewable path from comment or DM to the next step.
