{"id":243652,"date":"2021-12-08T17:29:16","date_gmt":"2021-12-09T01:29:16","guid":{"rendered":"https:\/\/messengerbot.app\/?p=243652"},"modified":"2026-04-12T13:18:12","modified_gmt":"2026-04-12T20:18:12","slug":"el-impacto-de-los-mensajes-de-texto-automatizados-en-el-comercio-electronico-sobre-las-conversiones","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/es\/automated-text-messages-in-ecommerce-impact-on-conversions\/","title":{"rendered":"Mensajes de Texto Automatizados en Ecommerce: Impacto en las Conversiones"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/es\/automated-text-messages-in-ecommerce-impact-on-conversions\/\" data-essbisPostTitle=\"Automated Text Messages in Ecommerce: Impact on Conversions\" data-essbisHoverContainer=\"\"><p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.9.3&#8243; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#ffc929&#8243; background_color_gradient_end=&#8221;#006aff&#8221; background_color_gradient_direction=&#8221;148deg&#8221; background_color_gradient_start_position=&#8221;19%&#8221; background_image=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/01\/software-06.png&#8221; parallax=&#8221;on&#8221; custom_margin=&#8221;||||false&#8221; custom_padding=&#8221;6vw||5vw||false|false&#8221; bottom_divider_style=&#8221;arrow&#8221; bottom_divider_color=&#8221;#F5F5F5&#8243; bottom_divider_height=&#8221;23vw&#8221; bottom_divider_repeat=&#8221;0.8x&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#242424&#8243; background_color_gradient_end=&#8221;#282828&#8243; width=&#8221;95%&#8221; border_radii=&#8221;on|22px|22px|22px|22px&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#FFFFFF&#8221; box_shadow_style=&#8221;preset3&#8243; box_shadow_vertical=&#8221;7px&#8221; box_shadow_spread=&#8221;0px&#8221; box_shadow_color=&#8221;rgba(0,0,0,0.67)&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_id=&#8221;ovrw&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;ABeeZee|700|||||||&#8221; link_text_color=&#8221;#FFC929&#8243; link_font_size=&#8221;17px&#8221; background_layout=&#8221;dark&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;18px|30px|0px|30px|false|true&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;|||16px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<span style=\"text-decoration: underline;\">Table of Contents:<\/span><\/p>\n<ul>\n<li><a href=\"#automated-text-messages\">Automated Text Messages in Ecommerce: Impact on Conversions<\/a><\/li>\n<ul class=\"a\">\n<li><a href=\"#set-up-atm\">How do I set up automatic text messages?<\/a><\/li>\n<li><a href=\"#companies-send-automated-text\">How do companies send automated text messages?<\/a><\/li>\n<li><a href=\"#can-you-schedule\">Can you schedule text messages?<\/a><\/li>\n<li><a href=\"#automated-SMS-messages-great\">Why are automated SMS messages great?<\/a><\/li>\n<li><a href=\"#tips-on-getting-started\">Tips on getting started with SMS automation<\/a><\/li>\n<ul class=\"b\">\n<li><a href=\"#automate-recurring-messages\">Automate recurring messages<\/a><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; link_font=&#8221;ABeeZee|700|||||||&#8221; link_text_color=&#8221;#FFC929&#8243; link_font_size=&#8221;17px&#8221; background_layout=&#8221;dark&#8221; custom_margin_tablet=&#8221;-66px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;45px|30px|18px|20px|false|false&#8221; custom_padding_tablet=&#8221;10px||0px|30px|false|false&#8221; custom_padding_phone=&#8221;|||16px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<ul class=\"a\">\n<ul class=\"b\">\n<li><a href=\"#automate-recurring-messages\">Personalize text messages<\/a><\/li>\n<li><a href=\"#text-message-templates\">Use text message templates and automated workflows<\/a><\/li>\n<li><a href=\"#choose-automated-texting\">Choose an automated texting service provider<\/a><\/li>\n<\/ul>\n<li><a href=\"#boost-your-text-message\">Boost your text message marketing efforts with Messenger Bot<\/a><\/li>\n<\/ul>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Features&#8221; _builder_version=&#8221;4.9.1&#8243; background_color=&#8221;#F4F4F4&#8243; custom_padding=&#8221;50px|0|50px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row module_id=&#8221;automated-text-messages&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;24px||||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>You may not be surprised to hear that text messages are the way of the future. They&#8217;re effective, they&#8217;re personal, and they have a high rate of success when it comes to keeping customers engaged with your company. But did you know that automated text messages can also lead to increased conversions?<br \/>Text messages are a great way to get in touch with your customers and remind them about an upcoming event or give people the heads up when there&#8217;s been a price change. What if you could automate these messages so that they were happening at just the right time?<br \/>Automated text messages can be set up whenever new products are added to your company website, so loyal customers who have opted-in for eCommerce notifications will know what&#8217;s going on without you needing to send out bulk emails or make it onto social media every day. It also allows for better customer service because you&#8217;re always one text message away from answering any questions they might have about something specific while shopping online.<br \/>In this blog post, we&#8217;ll discuss how these texts work and what they can do for your business!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;set-up-atm&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>How do I set up automatic text messages?<\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;comp-hb-zd-mb&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Automatic text messages are set up in the automation section of your account. An automated message is triggered when a specific event takes place on their websites, such as an abandoned cart or a product review.<\/p>\n<p>Automated messages are configured with three main settings:<\/p>\n<ul>\n<li>The type of rule that triggers the automatic text message&#8211;such as abandoned carts and purchase orders.<\/li>\n<li>What you want to say in this message&#8211;for example, &#8220;thank you for shopping at Jane&#8217;s.&#8221;<\/li>\n<li>Who should receive it&#8211;customers who left their email address during signup or customers who have purchased from your store before (and gave permission).<\/li>\n<\/ul>\n<p>After these options are selected, they can be customized further by adding personalization tags such as time zones and customer service phone numbers. This will help your store respond to customers in their time zone and provide the most appropriate customer service for them, even if it&#8217;s been a while since they last shopped at your site.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/How-do-I-set-up-automatic-text-messages_.png&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;email marketing,email marketing campaigns,email marketing campaign,email marketing strategy,email service providers&#8221; title_text=&#8221;How do I set up automatic text messages_&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; align=&#8221;center&#8221; locked=&#8221;off&#8221; width=&#8221;60%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;companies-send-automated-text&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>How do companies send automated text messages?<span style=\"font-size: 12.0pt;\"><o:p><\/o:p><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>(Write how companies send automated text messages to their customers or clients.)<\/p>\n<p>SMS marketing tools such as Twilio, Nexmo, or SendHub have made it easier for businesses to send automatic text messages.<\/p>\n<p>The intent is that customers receive a reminder about promotions and new products when they are most likely in buying mode. Recent research from MarketingSherpa found 87% of marketers said SMS marketing was effective for driving conversions; some even reported an increase in sales by up to 360%.<\/p>\n<p>But there&#8217;s more than one way to communicate with potential customers: Text messaging apps such as WhatsApp, Facebook Messenger, and Line offer ways of communicating without having your phone number on file with retailers.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/How-do-companies-send-automated-text-messages_.png&#8221; title_text=&#8221;How do companies send automated text messages_&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;can-you-schedule&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Can you schedule text messages?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Scheduling text messages is easier with SMS marketing service providers. You can use a tool like Hootsuite or Social Oomph to schedule multiple messages in advance with just the click of your mouse.<\/p>\n<p>You can also send messages with Messenger Bot. It is a chatbot-building platform that lets you automate messages. Sending bulk messages is possible in Messenger Bot. Just set the time delay to send your messages.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Can-you-schedule-text-messages_.png&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;email marketing,email marketing campaigns,email marketing campaign,email marketing strategy,email service providers&#8221; title_text=&#8221;Can you schedule text messages_&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; align=&#8221;center&#8221; locked=&#8221;off&#8221; width=&#8221;60%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;automated-SMS-messages-great&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Why are automated SMS messages great?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Automated text message campaigns are a great way to drive traffic and convert shoppers into customers. These automated text messages can be used as an upsell campaign, cross-selling product offers, or even for customer service purposes.<\/p>\n<p>Texting provides a channel with instant response rates that makes it perfect for upsells and direct marketing activities (e.g.: &#8220;Do you want more?&#8221;). It also has a low cost per contact compared to email campaigns because people visit your site to speak with someone via texting, rather than just opening their emails as they do on desktop computers.<\/p>\n<p>Automated text messaging campaigns are best for reaching out to high-value customers with offers and deals or just checking in on them periodically.<\/p>\n<p>Automated text messages increase conversion rates by 25%<\/p>\n<p>There is a lot of research suggesting that automated texting increases the chances of getting new leads or converting prospects into buyers. Texting generates higher engagement rates than email marketing where only 18% go past the first message whereas 44% do when they get an SMS campaign instead. Research also shows that marketers who use automated texts see their customer churn rate drop from 12%-14%, down to single digits &#8211; between 0-12%.<\/p>\n<p>There&#8217;s plenty of other evidence indicating good results too: MailChimp saw its average open rates for SMS campaigns go from 33.07% to 35.36%, and its click-through rates increase by 0.87%.<\/p>\n<p>Since people visit your site to speak via text, they are more willing to engage with offers or deals as well because it&#8217;s an easier way for them to communicate their interests without having to navigate through other websites or social media profiles first. Texting is also quick which helps deliver on the immediacy of customer service needs most often &#8211; making sure that customers know you&#8217;re there for them right away when needed, rather than needing days\/weeks before somebody responds (especially if urgent).<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Why-are-automated-SMS-messages-great_.png&#8221; title_text=&#8221;Why are automated SMS messages great_&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;tips-on-getting-started&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Tips on getting started with SMS automation<span style=\"font-size: 12.0pt;\"><o:p><\/o:p><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Text message automation is a powerful tool for increasing conversion rates. In this post, we will share tips on how to get started with text message automation and the benefits it can offer your company&#8217;s bottom line!<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;automate-recurring-messages&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Automate recurring messages<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Recurring text messages are a great way to keep up with customers.<\/p>\n<p>They can be used for all sorts of reminders, such as welcoming them back and letting them know about the latest deals, events, or products. It&#8217;s also a good idea to send out messages throughout the year like &#8216;Happy New Year&#8217; and on Valentine&#8217;s Day. This will help create more personal connections between your company and shoppers which in turn could lead to increased sales conversion rates.<\/p>\n<p>Send out happy birthday greetings &#8211; this is not only an opportunity for you to reach out, but it might make their day!<\/p>\n<p>You can even let customers know when they should expect their order! Sending shipping notifications via text message ensures that people are aware of what\u2019s going on with their orders.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Automate-recurring-messages.png&#8221; title_text=&#8221;Automate recurring messages&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;personalize-text-messages&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Personalize text messages<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Recurring text messages are a great way to keep up with customers.<\/p>\n<p>They can be used for all sorts of reminders, such as welcoming them back and letting them know about the latest deals, events, or products. It&#8217;s also a good idea to send out messages throughout the year like &#8216;Happy New Year&#8217; and on Valentine&#8217;s Day. This will help create more personal connections between your company and shoppers which in turn could lead to increased sales conversion rates.<\/p>\n<p>Send out happy birthday greetings &#8211; this is not only an opportunity for you to reach out, but it might make their day!<\/p>\n<p>You can even let customers know when they should expect their order! Sending shipping notifications via text message ensures that people are aware of what\u2019s going on with their orders.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Personalize-text-messages.png&#8221; title_text=&#8221;Personalize text messages&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;text-message-templates&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Use text message templates and automated workflows<o:p><\/o:p><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Templates are essential for automated texts. They contain placeholders, which are replaced with the appropriate information such as name and order number.<\/p>\n<p>Using templates saves time by making it easy to create and send custom messages.<\/p>\n<p>Templates can be used for automated workflows, which are sequences of steps that execute automatically according to a specific condition. For example, an order might trigger the following workflow:<\/p>\n<p>&#8211; Send an initial text with a confirmation number if not already sent<\/p>\n<p>&#8211; Follow up with additional texts after X days depending on stock status (low inventory) or Y days depending on customer lifetime value\/purchase frequency (high LTV\/Frequency)<\/p>\n<p>Automated workflows provide flexibility in how you communicate with customers about their orders and help increase conversion rates based on your goal.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Use-text-message-templates-and-automated-workflows.png&#8221; title_text=&#8221;Use text message templates and automated workflows&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;choose-automated-texting&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3>Choose an automated texting service provider<o:p><\/o:p><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Your automated text service provider can help you save time and money by streamlining your customer communication workflows.<\/p>\n<p>These four steps will show you how to get started with an automated texting service provider:<\/p>\n<ul>\n<li>Choose a reliable service that integrates with the e-commerce platform you use. This means it should be easy for customers to opt-in or sign up without any confusion. You want them on board as soon as they are ready, so make sure this is simple!<\/li>\n<li>Add some information about yourself and select what type of content the texts will contain (e.g., discounts, promotions). Providers generally have templates available if customization isn&#8217;t necessary but feel free to create something custom just for your business&#8217;s needs too!<\/li>\n<li>You&#8217;ll need a list of text recipients. This can include customers, past purchasers, people who have opted in to receive texts from your business, or anyone you choose.<\/li>\n<li>You&#8217;ll want to set up a schedule for the texts to be sent out. You will likely want this automated so that every text doesn&#8217;t need manual input but some might require specific timing and content (e.g., discounts only go live at 11 am). The number of messages should fit into your customer&#8217;s daily phone use&#8211;a maximum of three is typically preferred!<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Choose-an-automated-texting-service-provider.png&#8221; title_text=&#8221;Choose an automated texting service provider&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.13.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_divider color=&#8221;rgba(0,106,255,0.38)&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.14.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;boost-your-text-message&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Boost your text message marketing efforts with Messenger Bot<o:p><\/o:p><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Automated text messages should be used in e-commerce to increase conversion rates from browsing customers who have not yet made a purchase decision. Text messaging is an effective way of capturing buyers\u2019 attention because it&#8217;s convenient (no need for them to open their email or remember our phone number) and can be delivered on any device at any time &#8211; including when they&#8217;re busy doing something else like driving!<\/p>\n<p>Text message marketing also has another key advantage: there is no risk of spamming your audience since you will only send out one message per week maximum based on recipients&#8217; preferences.<\/p>\n<p>Sending out automated text messages has never been easier with Messenger Bot!<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/messengerbot.app\/wp-content\/uploads\/2021\/12\/Boost-your-text-message-marketing-efforts-with-Messenger-Bot.png&#8221; _builder_version=&#8221;4.14.2&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;email marketing,email marketing campaigns,email marketing campaign,email marketing strategy,email service providers&#8221; title_text=&#8221;Boost your text message marketing efforts with Messenger Bot&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; align=&#8221;center&#8221; locked=&#8221;off&#8221; width=&#8221;60%&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/es\/automated-text-messages-in-ecommerce-impact-on-conversions\/\" data-essbisPostTitle=\"Automated Text Messages in Ecommerce: Impact on Conversions\" data-essbisHoverContainer=\"\"><p>Table of Contents: Automated Text Messages in Ecommerce: Impact on Conversions How do I set up automatic text messages? How do companies send automated text messages? Can you schedule text messages? Why are automated SMS messages great? Tips on getting started with SMS automation Automate recurring messages Personalize text messages Use text message templates and automated workflows Choose an automated texting service provider Boost your text message marketing efforts with Messenger Bot You may not be surprised to hear that text messages are the way of the future. They&#8217;re effective, they&#8217;re personal, and they have a high rate of success when it comes to keeping customers engaged with your company. But did you know that automated text messages can also lead to increased conversions?Text messages are a great way to get in touch with your customers and remind them about an upcoming event or give people the heads up when there&#8217;s been a price change. What if you could automate these messages so that they were happening at just the right time?Automated text messages can be set up whenever new products are added to your company website, so loyal customers who have opted-in for eCommerce notifications will know what&#8217;s going [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"Automated text messages can be set up whenever new products are added to your company website, so loyal customers who have opted-in for...","rank_math_focus_keyword":"automated text messages,SMS messages,automatic text messages,text messages,SMS automation","rank_math_canonical_url":"","rank_math_robots":"noindex","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[39,31],"tags":[356,358,360,357,359],"class_list":["post-243652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sms","category-blog","tag-automated-text-messages","tag-automatic-text-messages","tag-sms-automation","tag-sms-messages","tag-text-messages"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/posts\/243652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/comments?post=243652"}],"version-history":[{"count":28,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/posts\/243652\/revisions"}],"predecessor-version":[{"id":243817,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/posts\/243652\/revisions\/243817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/media\/243798"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/media?parent=243652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/categories?post=243652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/es\/wp-json\/wp\/v2\/tags?post=243652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}