HubSpot vs Marketo vs Pardot : Choisir la meilleure plateforme de marketing pour votre entreprise

L'automatisation du marketing est devenue une tendance majeure pour les entreprises et les individus cherchant à améliorer leurs efforts marketing. Mais avec tant de systèmes parmi lesquels choisir, il peut être difficile de décider lequel est le mieux adapté. Dans cet article de blog, nous allons comparer Hubspot, Marketo et Pardot en fonction de quatre critères clés : le coût, l'évolutivité, les intégrations et la flexibilité.

Qu'est-ce que Marketo ?

Marketo est une plateforme d'automatisation du marketing qui aide les entreprises à créer de meilleures expériences pour leurs clients. Marketo est connu comme la plateforme d'automatisation du marketing incontournable pour les marketeurs cherchant à améliorer leurs entreprises grâce aux données et à l'analyse. Marketo peut vous aider avec la génération de leads, la prospection commerciale, les campagnes par e-mail, la gestion des réseaux sociaux, et bien plus encore – le tout depuis un seul endroit !

Marketo est considéré comme la meilleure plateforme d'automatisation du marketing car elle possède des capacités inégalées par d'autres plateformes. Marketo peut vous aider à gérer l'ensemble du cycle de vie de vos clients – des premiers points de contact avec les clients à la fourniture de contenu précieux et à l'entretien des relations, le tout depuis un seul endroit !

Qu'est-ce que Pardot ?

Pardot est l'un des principaux systèmes d'automatisation du marketing sur la planète, utilisé par des marques comme Salesforce.com et Intuit pour générer des revenus grâce à des campagnes de génération de leads. Pardot est un outil facile à utiliser qui aide les marketeurs à créer, lancer, suivre et optimiser des programmes d'e-mail hautement personnalisés à grande échelle – ce qui se traduit par plus de leads qualifiés pour les équipes de vente.

Pardot fournit les outils d'automatisation du marketing grâce auxquels les entreprises peuvent créer, lancer et optimiser des campagnes d'e-mail hautement ciblées à grande échelle. Cela se traduit par un plus grand nombre de leads qualifiés pour que les équipes de vente puissent faire un suivi.

Qu'est-ce que HubSpot ?

HubSpot est une entreprise de logiciels de marketing entrant fondée en 2006. Elle fournit des outils pour aider les petites et moyennes entreprises à devenir des "marketeurs entrants", ce qui signifie qu'elles peuvent attirer des clients grâce à leur blog, leurs réseaux sociaux, leur SEO (optimisation pour les moteurs de recherche), leurs campagnes PPC (paiement par clic) et leur prospection par e-mail.

HubSpot propose un plan gratuit pour les entreprises comptant jusqu'à 25 contacts, leur permettant de découvrir les stratégies de marketing entrant et de voir si elles sont efficaces.

Hubspot permet aux utilisateurs de publier du contenu de blog sur leur site Web via un CMS (système de gestion de contenu). Les utilisateurs peuvent également commenter ces publications, ce qui aide à améliorer le SEO. Ils proposent également un outil CRM (gestion de la relation client) pour que les utilisateurs puissent suivre leurs contacts et leads via le site Web.

HubSpot aide les entreprises à attirer plus de visiteurs sur leur site Web qui sont intéressés à en apprendre davantage sur l'entreprise et ce qu'elle a à offrir. Cela aide à générer des leads pour des clients potentiels, ce qui permet au propriétaire ou au responsable de l'entreprise de communiquer avec ces personnes via des campagnes de prospection par e-mail.

Quand choisir Pardot

Pardot est une bonne option si vous recherchez une solution d'automatisation du marketing prête à l'emploi et des capacités d'intégration. Pardot offre d'excellentes intégrations avec Salesforce, Marketo et Eloqua. De plus, il dispose de modèles de design réactifs qui ont fière allure sur tous les appareils – ce qui peut être difficile à trouver dans la plupart des outils d'automatisation du marketing !

Quand choisir Marketo

Marketo fournit une interface utilisateur pour créer et suivre des campagnes marketing qui peuvent être personnalisées pour chaque client individuel.

Marketo est génial car il dispose d'un éditeur facile à utiliser par glisser-déposer qui vous aide à créer rapidement du contenu d'e-mail dynamique sans avoir de compétences en design. De plus, la plateforme permet aux utilisateurs de voir comment leurs campagnes se déroulent et ce qu'ils doivent améliorer.

Quand choisir HubSpot

Choisissez HubSpot lorsque vous souhaitez un outil unique capable de tout faire. HubSpot est une solution tout-en-un qui intègre les réseaux sociaux, le blogging, le marketing par e-mail, et plus encore dans un seul programme pour une efficacité accrue.

Comparer les fonctionnalités de Pardot, HubSpot et Marketo

La première chose à considérer est la taille de votre entreprise, quel type de logiciel vous avez besoin et combien d'argent vous êtes prêt à dépenser. Vous pourriez être surpris d'apprendre que Pardot est l'option la plus abordable.

Les trois plateformes offrent des formulaires de contact, des pages de destination et de la capture de leads. Chaque plateforme a sa propre façon d'analyser vos leads entrants afin que vous puissiez voir d'où ils viennent. Avec Pardot, vous pouvez voir d'où viennent vos leads en fonction de la ville où ils vivent.

Intégration CRM

L'intégration CRM est une fonctionnalité cruciale pour l'automatisation du marketing car elle permet d'utiliser les capacités de gestion de la relation client de votre CRM comme entrée dans le flux de travail automatisé.

En d'autres termes, si vous avez créé des règles ou des comportements dans Pardot basés sur des informations de votre CRM, ces actions se produiraient automatiquement dans Salesforce sans avoir besoin de configurer des flux d'intégration complexes.

L'intégration CRM de Pardot est un ensemble d'intégrations préconstruites avec des CRM populaires comme Salesforce, NetSuite et Highrise.

Il n'y a pas d'option pour créer des flux d'intégration personnalisés dans le logiciel de Pardot car il n'a que des intégrations natives pour ces trois systèmes.

En revanche, HubSpot offre une flexibilité supplémentaire en vous permettant de choisir parmi une liste d'intégrations ou même de créer votre propre intégration personnalisée.

Marketo a également des intégrations préconstruites avec la plupart des CRM populaires comme Salesforce et NetSuite, mais il n'a pas d'option pour créer des intégrations personnalisées.

Les intégrations CRM de Pardot sont faciles à configurer car vous n'avez qu'à connecter votre compte avec le système. Après cela, toute activité effectuée dans Salesforce sera automatiquement transférée dans Pardot en fonction des règles ou des comportements créés dans le logiciel.

HubSpot’s CRM integration requires you to import a list of contacts from your email marketing platform. After that, all activity performed within Salesforce will automatically flow into HubSpot based on any rules or behaviors created in the software.

Marketo a également des intégrations préconstruites avec la plupart des CRM populaires comme Salesforce et NetSuite, mais il n'a pas d'option pour créer des intégrations personnalisées.

In terms of CRM Integration, Pardot is the best option for CRM integration.

You can connect Pardot with the most popular CRMs like Salesforce and NetSuite in just a few steps without any complex setup or coding required.

HubSpot offers more flexibility by allowing you to choose from a list of integrations or even create your custom integration flow.

Marketo has pre-built integrations with most popular CRMs like Salesforce and NetSuite but it doesn’t have an option for creating custom integration flows.

Lead Nurturing

Lead nurturing is when you use a special drip campaign to follow up with leads who have shown interest in your company’s product or services. Marketing automation tools can send these messages at specific times to get them engaged with your business. Aside from that, it’s also important to structure the message in a way that will make them want more of what you are offering.

Lead nurturing is an excellent tool for increasing conversion rates and revenue, but only when it comes from companies with the right expertise. Additionally, lead generation software can help your business create content that attracts potential customers while staying on top of industry trends. This is a great way to keep your business ahead of the competition.

Pardot’s Lead Nurturing tool allows you to build a list of leads that have previously shown interest in your company. This is an excellent way to engage with them and get their attention so they will eventually become customers. Additionally, Pardot’s Lead Nurturing also comes with 100+ pre-built email templates for use when sending out messages

HubSpot has the option to use its Automation tool to send out lead nurturing emails. This leads customers through different stages of your sales process, which can increase conversion rates and revenue for your business.

Marketo also has the option to automatically create a drip campaign when using Lead Nurturing. This is an excellent way to engage with potential clients while staying on top of industry trends.

In terms of Lead nurturing, Pardot, HubSpot, and Marketo all have their benefits. However, Pardot provides the most freedom when it comes to pre-made templates for drip campaigns while both Marketo and HubSpot also allow you to use automation tools.

Pardot is the best choice for companies looking to create custom messages based on the different stages of your sales process. HubSpot is great if you want an easy way to send lead nurturing emails while staying on top of industry trends and Marketo also gives you 100+ pre-built templates for drip campaigns.

Attribution/Campaigns

Attribution/Campaigns is what is used to track how well your marketing campaigns are performing. It allows marketers and salespeople alike to determine which channels (email, social media) result in the most qualified leads and opportunities down the pipeline.

Attribution/Campaigns provides a clear picture of what marketing channels are working, and which ones might need improvement. This helps marketers allocate their resources more efficiently to the highest impact activities that move leads through the funnel faster.

Pardot’s Attribution/Campaigns feature provides the ability to measure your campaigns across multiple channels including email, web traffic, and social media.

HubSpot’s Attribution/Campaigns allows marketers to determine which marketing activities lead directly to revenue for their business. Marketers can also attribute new leads back to previous touchpoints that led up to a conversion event – whether it was an inbound phone call or an outbound cold email.

Marketo’s Attribution/Campaigns allows marketers to measure the effectiveness of their marketing programs by tracking which campaigns are generating leads, who those leads are contacting and how they’re interacting with them over time. Marketers can gain insight into these behaviors in order to better understand what is converting prospects most effectively across channels.

In terms of Attribution/Campaigns, Pardot, HubSpot, and Marketo are all very similar. They offer the ability to track campaigns across multiple channels in order to get a clear understanding of which marketing activities drive revenue for your business. The main difference between these features is that Marketo offers the most robust reporting capabilities to help marketers understand what’s working and why.

Marketing par e-mail

Email Marketing is the only digital channel that truly gives marketers an opportunity to communicate one-to-one with their audience. While other tools are great for broadcasting messages out to the masses, email marketing is an opportunity for marketers to create a conversation with their target audience.

Email Marketing automation platforms give companies the ability to send emails based on specific events or triggers in CRM systems and automate sequences of customer communications across multiple channels like email, social media, and SMS.

Email marketing is a scalable tool that can help marketers achieve their business objectives while also remaining top-of-mind with prospects and customers on an ongoing basis. This will drive awareness of your product or service offerings across all stages in the buyer’s journey so you’re top-of-mind when it comes to the point of purchase.

Pardot’s Email Marketing allows you to create campaigns based on a variety of event triggers. You can also segment your email lists by prospect engagement, activity, and profile data so each user sees the most relevant content for them.

HubSpot’s Email Marketing platform allows users to send targeted messages that adapt as prospects interact with their website or social media profiles. Plus, they have advanced segmentation tools that allow users to create lists based on in-depth criteria like job titles, company size, and customer engagement.

Marketo’s Email Marketing platform allows marketers to connect with their contacts across all devices through personalized messages at the right time via email or other channels. Marketo also has industry-leading deliverability rates; which means more of your emails are actually being seen by your contacts.

Pardot offers a variety of ways to create automated email marketing campaigns that can include web forms, events in CRM systems, or custom triggers based on what people do or don’t do during their customer journey.

HubSpot’s email marketing tools allow you to create targeted messages based on your website visitors’ interactions with specific pages or content. You can also use customer engagement data from social media profiles, call center notes, and more to send automated emails that are personalized for each of your contacts.

Marketo offers digital marketers the ability to connect their prospects with relevant content at the right time and place, via email or other channels. Marketo’s Email Marketing platform can help you reach people across all devices through personalized messages based on their behavior and interactions with your marketing campaigns.

In terms of Email Marketing, Pardot, HubSpot, and Marketo each have distinct strengths. Pardot offers a variety of ways to create automated email campaigns that can include web forms, events in CRM systems, or custom triggers based on what people do or don’t do during their customer journey.

HubSpot’s Email Marketing tools allow you to create targeted messages based on your website visitors’ interactions with specific pages or content. You can also use customer engagement data from social media profiles, call center notes, and more to send automated emails that are personalized for each of your contacts.

Marketo offers digital marketers the ability to connect their prospects with relevant content at the right time and place, via email or other channels. Marketo’s Email Marketing platform can help you reach people across all devices through personalized messages based on their behavior and interactions with your marketing campaigns.

Pages de destination

Landing pages are dedicated pages for one particular campaign or audience. It is important because it allows you to create and track specific campaigns, which helps your marketing team understand the effectiveness of their efforts and also eliminates unnecessary management of different pages which can increase load time and decrease conversions.

Pardot’s landing pages are driven by Drip, which allows you to create specific landing pages for different actions. For example, if someone interested in your ebook fills out the form on a Lead gen campaign and they download it, their information will be added to a list called “ebook”. You can then send them an email or add them to another workflow depending on where they are in your sales cycle. You can also assign leads to specific teams or use rules to set up conditional workflows based on the action they take on a landing page, email, etc.

HubSpot’s landing pages are built right into the platform. They’re automatically added to your marketing tab and you can add them where ever is most effective for your team based on their stage in the funnel or behavior. You can also use Page Rules, which allow you to set up conditions (i.e., All visitors from Facebook) and actions (i.e., Send them to a specific page or URL) for when that rule is triggered.

Marketo’s landing pages are very similar to HubSpot’s. They’re built right into the platform and you can add them where ever is most effective based on their stage in the funnel or behavior, however, they don’t have Page Rules which limits some of your flexibility.

In terms of landing pages, Pardot offers the most flexibility, but it comes at a price. Marketo and HubSpot are more basic, however, they make up for that by being included in their platform rather than having to pay extra for them.

Rapports et analyses

Reporting is the collection, organization, and presentation of data. It provides a way to gather important information about your business or even specific activities that you have undertaken. For instance, marketing automation platforms allow marketers to track which channels are most effective for their campaigns so they can continue sending emails from the same channel if it has been successful in the past rather than spreading themselves too thin.

The need for analytics is only continuing to grow with the amount of data that companies are now generating daily. This data can come in many different forms, but it’s important to have tools in place so you can see which marketing strategies are working and which ones aren’t worth your time anymore. Data analysis allows marketers to interpret information and draw conclusions based on it. This is why analytics is such an important part of marketing automation as they enable you to make data-driven decisions about your campaigns.

Reporting and Analytics are the most vital features when it comes to deciding on which marketing automation platform you want to use.

Pardot’s Reporting and Analytics are very comprehensive and allow users to easily see all of their important data. Reports can be customized with filters, allowing marketers to only analyze the information that is relevant for them. You can then create your own reports or use one of Pardot’s pre-built templates depending on what you need to track.

Marketo also offers some nice reporting features, but they are not as extensive or customizable. Marketo’s reports can be created with filters and customized to your needs, however, the platform only offers pre-built templates for reporting rather than letting users create their own reports.

HubSpot is slightly different from Pardot and Marketo because they only offer four standard reports on the platform. HubSpot’s reporting features are not quite as extensive or customizable, but they do have some nice integrations with other software that can help marketers analyze their data more efficiently. Aside from that, they have an added feature called the Marketing Grader which is a more advanced analytics tool.

In terms of Reporting and Analytics, Pardot is the best option. Their reporting features are very extensive and customizable whereas Marketo’s options are not as comprehensive, but they do offer some good pre-built templates to choose from. HubSpot has only four standard reports on their platform which can be created with filters, but it also comes with an additional tool called Marketing Grader that provides marketers with some more advanced analytics.

Social

Social media is a must in today’s world. It allows businesses to get their product/service name out there and be seen by more people than they could on their own. It also allows companies to engage with customers on social media platforms, even if it is just for the sake of customer service or engagement purposes. Marketing automation makes social media easy to handle by automatically tracking and engaging with leads and customers.

Pardot’s social media features include the ability to publish and engage on social media networks, as well as monitor mentions of your business. Pardot also offers some analytics reporting for each post-it published via its “Social Analytics” module under the Engage tab.

HubSpot’s marketing software allows you to automatically track who visits your website or blog through social media links posted by your company. HubSpot also gives you the ability to publish content directly from their system, giving users more control over how they manage their social media shares and engagements. Marketo’s marketing software uses advanced tracking technology which allows companies to listen in on conversations about them occurring across multiple platforms including Facebook, Twitter, Google+, YouTube, and LinkedIn.

You will need to have a Facebook / Twitter account, Google+ Account, and YouTube channel set up to use Pardot’s social media features. HubSpot takes things one step further by asking that you permit them to access your social profiles before they can track or publish content via those channels. Marketo’s social marketing software also requires that you have a Facebook / Twitter account, Google+ Account, and YouTube channel set up to use its advanced tracking technology.

In terms of social media, Pardot offers the least amount of features. While it does allow you to publish and engage on social media networks, Pardot’s analytics reporting for each post is not that advanced or detailed. HubSpot gives businesses more control over how they manage their social media shares and engagements by allowing them to automatically track who visits your website or blog through links posted by your company. Marketo’s “Social Marketing Software” gives companies the ability to listen in on conversations about them occurring across multiple platforms including Facebook, Twitter, Google+, YouTube, and LinkedIn.

Webinars

Webinars are an important feature of marketing automation platforms because they allow businesses to make presentations and show demonstrations. Webinars are especially great for technology companies that need a certain level of trust in their product or service before people will buy it. They can also be used by anyone with something interesting enough to share, such as a unique perspective on current events.

Pardot’s webinars are a great way to make presentations and demonstrate the value of your product or service. Marketo’s webinars are more focused on building relationships with existing customers, but you can still use them for presenting new ideas as well. HubSpot’s webinars focus mainly on bringing in leads from outside your current customer base, which is perfect if that’s what you’re looking for.

HubSpot’s webinars are a great way to bring in leads from outside your current customer base and are very easy to set up and manage.

HubSpot’s webinars are unique because they allow you to use your own marketing materials, so the presentation is exactly what you want it to be. They also have analytics built right in so that you can track which presentations are most effective at bringing in new leads.

Marketo’s webinars focus mainly on building relationships with existing customers, but you can still use them for presenting new ideas as well. Aside from that, they’re pretty much the same as Pardot’s.

Marketo’s webinars are great for demonstrating your product or service, but the analytics aren’t quite as good. They do have a built-in survey after each presentation that you can use to determine if what you presented was effective at building relationships with existing customers.

In terms of Webinars, Pardot is somewhere in the middle. It’s great for demonstrating your product or service, but not as easy to use and track results with like HubSpot. Marketo has good analytics after each presentation that you can use to determine if what you presented was effective at building relationships.

Pardot webinars are a great way to demonstrate your product or service, but the analytics aren’t quite as good. Marketo’s webinars are great for demonstrating your product or service and allow you to use your own marketing materials. HubSpot’s webinars offer a unique way to bring in leads from outside your current customer base with built-in tracking so you can see which presentations are most effective.

Interface/user accessibility

Interface/user accessibility is a feature that affects the ease of use and efficiency with which users can interact with an automation platform. A user-friendly interface gives marketers quick access to their data allowing them to complete tasks more quickly, ultimately saving time and resources.

In marketing automation, this includes being able to easily add content in emails or landing pages, create forms for lead generation activities such as webinars or surveys, track leads through sales pipelines, and measure conversions from prospects into customers by setting goals so that marketers can easily see the progress of their marketing efforts.

Pardot’s Interface/user accessibility is user-friendly. The drag and drop editor makes it easy for marketers to create emails, landing pages, forms without any coding knowledge required. When using Pardot’s email editor, you can see a live preview of your campaigns which is useful in ensuring that they are formatted correctly. The interface is organized into modules that can be easily accessed by adding new tabs to the navigation bar.

Pardot offers a comprehensive set of metrics and analytics that allow marketers to track prospects through sales funnels, measure goals such as form submissions or email clicks and see reports on team activity within Pardot. Another great feature about Pardot’s interface is that it provides a live preview of emails sent from your Pardot account.

In comparison, HubSpot’s Interface/user accessibility is easy to use as well. The main difference between the two platforms is in how they organize data and content. In HubSpot, marketers navigate through sections that include contacts, social media, messages, and calls. In Pardot, marketers navigate through modules such as contacts, lead sources, and landing pages.

Marketo’s Interface/user accessibility is also easy to use because of the drag and drop editor that allows you to easily create emails or forms without any coding knowledge required. Marketo automatically tracks email opens which can be useful in measuring engagement with your contacts. Marketo has a very comprehensive set of metrics and analytics that allow marketers to track prospects through sales funnels, measure goals such as form submissions or email clicks, view lead lists based on location, see reports on team activity within Marketo, create custom reports using the multiple data sources available in Marketo.

In terms of Interface/user accessibility, Pardot, HubSpot, and Marketo are all easy to use. While their features may vary slightly depending on the module you’re using, in terms of creating content, they require similar steps and follow a drag and drop interface. The main difference between them is how this data is organized within each platform’s user interface.

Training/Available Resources

Training/Available Resources is a feature that helps users get familiar with a Marketing Automation platform. It is an important consideration for companies that do not have prior experience using marketing automation software because it provides all the information they need to use the system from day one, and throughout their career as well if they decide to become power users of the product.

Training/Available Resources should include video tutorials, on-demand webinars, tutorials in PDF format, or any other type of training materials that are readily available to new users.

Pardot’s Training/Available Resources is an extensive library of recorded webinars and videos that teach users how to use the software. The training section also includes a blog with tips on using Pardot, as well as online courses for beginners and power users.

HubSpot’s Training/Available Resources provides an on-demand webinar for new users to get familiar with the software. The training section also includes a blog, where users can learn about marketing best practices and how HubSpot works within that framework. Aside from that, there are also certifications available to HubSpot users.

Marketo’s Training/Available Resources is divided into two parts: self-paced e-learning courses that teach beginners and power users through modules and on-demand webinars for those who prefer to watch rather than read. The marketing automation library also includes a blog, where users can find the latest news from the industry. Aside from that, Marketo also hosts free webinars every month.

In terms of Training/Available Resources, Pardot offers the most extensive set of training materials for beginners to power users, HubSpot has a smaller library but it also provides certifications to their users and Marketo hosts regular webinars where marketers can learn about new trends.

Automatisation

Automation can be defined as the execution of a task with minimal human intervention.

With marketing automation, you can manage your contacts and leads by setting up automated workflows that are triggered based on specific activities or behaviors within your application.

For example, if one of your new blog subscribers signs up for both email & social updates, they’ll immediately receive an email welcoming them and then a social-only message with instructions on how to connect your blog with their preferred social networks.

The automation feature is designed for marketers who need the flexibility of scheduling content across channels, but don’t have time to manually post updates day after day (or even week after week).

Marketing automation makes it easy to publish content at optimal times while freeing up your time for other marketing tasks.

Pardot’s automation feature is designed for marketers who need more flexibility than HubSpot’s “automated rules” but don’t have the time to manually publish content daily like Marketo users.

You can create automated workflows in Pardot that are triggered based on your contacts’ activities or behaviors within your application, including actions they take (or don’t take) on your website.

Pardot also allows you to easily set up scheduled follow-up emails and track engagement with links within the email.

For example, if a lead abandons their shopping cart without purchasing (or doesn’t click through an automated welcome or post-registration series), Pardot can automatically send an email to remind them of their abandoned cart.

Pardot users can also set up scheduled drip campaigns that are triggered by the actions taken in previous emails — for example, if they didn’t open or click on your last two automated follow-up efforts, Pardot will automatically send a third with instructions on why you’re reaching out and what you want them to do next.

HubSpot’s automation feature is designed for marketers who want a predefined set of automation rules they can apply to new and existing contacts.

HubSpot users can also create automated campaigns that include both email and social updates, as well as SMS text messages (for mobile-only content like event reminders or app giveaways).

Marketo’s automated marketing allows you to automatically send personalized messages to your leads and customers based on their behavior, which allows you to engage with them at the right time in a relevant channel.

With Marketo’s automated marketing, you can set up workflows that are triggered by specific events or actions taken within your application (including website visits or form submissions).

For example, if a lead downloads a white paper from your site, you can set up an automated workflow in Marketo that automatically follows up with them through email and includes additional helpful resources on the topic they downloaded.

In terms of Automation, Marketo offers the most flexibility to marketers by allowing you to set up automated follow-up workflows for your leads and customers based on specific actions they take or don’t take.

Pardot users can also create scheduled drip campaigns that are triggered by the activities of previous emails, but Marketo’s automation requires less manual effort from your marketing team.

HubSpot users can set up automated workflows that are triggered based on the activity of new or existing contacts, which is great for marketers who want to automate predefined marketing rules.

Bien sûr, les trois plateformes vous permettent de programmer des publications sociales à l'avance (par exemple, publier votre article de blog hebdomadaire chaque vendredi à midi). Cependant, les utilisateurs de Marketo et HubSpot peuvent également programmer des e-mails automatisés à l'avance, tandis que l'automatisation de Pardot est limitée aux workflows programmés déclenchés par les actions ou comportements des contacts.

Quelle est la meilleure plateforme d'automatisation marketing ?

La meilleure plateforme d'automatisation marketing est un choix très personnel. Si vous avez une petite équipe, HubSpot sera l'option la plus rentable pour votre entreprise. Cependant, si vous cherchez à gérer un programme marketing d'entreprise qui inclut des campagnes par e-mail avec des flux complexes et des rapports étendus pour plusieurs utilisateurs, alors Marketo pourrait être le meilleur choix. De plus, Pardot est spécifiquement adapté au marché B-to-B et propose des modules spécifiques à l'industrie pour les équipes marketing.