Hubspot vs SendinBlue: Which Marketing Automation Tool is Right for Your Business?

Chaque entreprise doit disposer d'un système d'automatisation du marketing pour réussir. Il existe de nombreuses excellentes options sur le marché, mais laquelle est la mieux adaptée à votre entreprise ? Dans cet article de blog, nous allons comparer HubSpot et SendinBlue afin que vous puissiez voir lequel de ces deux outils serait le mieux adapté à votre entreprise.

Qu'est-ce que HubSpot ?

Hubspot is a powerful marketing automation tool that helps businesses grow their website traffic, convert leads into customers, and improve their sales processes. With Hubspot, businesses can create landing pages, email campaigns, and social media posts that are personalized for each individual customer. Hubspot also includes a CRM system that helps businesses track customer interactions and sales progress.

Hubspot’s marketing automation tools are built around a CRM system that helps businesses manage their customer relationships from start to finish. Hubspot users can create landing pages and email campaigns, which allow them to build lists of leads based on website visitors or on-site behavior. These activities result in more qualified leads for the sales team because they have been targeted specifically by their interest in a business’s products or services. Hubspot also allows businesses to generate reports on their marketing activities, which they can then use to optimize and improve future performance.

What is SendinBlue?

SendinBlue is a popular marketing automation platform that helps businesses connect with customers and understand their behavior. It provides you the tools to manage your email, SMS, and push campaigns across multiple devices.

With comprehensive reporting capabilities, real-time analytics, and full transparency on campaign performance – it’s simple to measure success in terms of ROI and customer engagement.

The platform allows you to send highly targeted messages that will result in more conversions, greater revenue, and higher profits for your business. You’ll get a 360-degree view of each campaign’s performance so you can learn what works best for different types of customers.

Compare SendinBlue vs HubSpot Features

Sendinblue and HubSpot are both popular marketing automation tools. They offer a wide range of features to help businesses grow their email lists, create and send newsletters, track website visitors, and more. So which tool is right for your business?

To help you decide, we’ve compared the features of SendinBlue and HubSpot. Keep in mind that these tools can do different things, so your final decision will depend on your specific needs.

Landing pages and signup forms

Landing pages and signup forms are two of the most important tools in a marketer’s toolkit. They are essential for capturing leads and turning them into customers.

A landing page is a web page that appears in response to clicking on an online advertisement. The goal of the business owner or marketer who creates this type of webpage is to maximize conversions, i.e., getting as many visitors as possible into their sales funnel (to download free content for example). This can be achieved through persuasive design, copywriting, and user experience.

A signup form is a web form used to collect contact information from website visitors. The primary purpose of this type of form is to convert website visitors into leads. Most signup forms include fields for name, email address, company name, job title, and country.

SendinBlue offers a landing page builder that makes it easy to create high-converting pages without any design or coding experience. The tool includes dozens of templates and allows you to add your own custom fonts, images, and videos. You can also A/B test different versions of your pages to see which performs best.

SendinBlue’s signup form builder makes it easy to create signup forms with all the features you will need. It includes four different types of fields, custom CSS and HTML code, automatic spam checker, A/B testing for each field, analytics integration (Google Analytics), and more.

Hubspot includes a landing page builder that allows you to create pages quickly and easily. You can also configure the form’s fields, colors, layout, etc., using Hubspot’s drag-and-drop interface.

You will find SendinBlue’s signup forms very easy to use because they are designed with non-technical users in mind. Hubspot, on the other hand, offers a lot more customization options but can be a little overwhelming for beginners.

In terms of landing pages and signup forms, SendinBlue is the clear winner. The builder is easy to use, and there are plenty of templates to choose from. Hubspot offers more customization options but can be a little overwhelming for beginners. So if you’re looking for an easy-to-use landing page builder with all the features you need, SendinBlue is the tool for you. If, however, you want more control over the design and layout of your pages, Hubspot is a better choice.

List management

List management is an important part of any marketing campaign. It allows you to keep track of your contacts and target them with specific content or offers. HubSpot and SendinBlue both offer powerful list management tools that make it easy to manage your contact lists.

List management is defined as the process of adding, removing, and updating contact information for current customers.

SendinBlue allows you to create sign-up forms that can be embedded on your website. The forms are easy to use and allow customers to subscribe to your list quickly and easily. You can also create custom fields so that you can collect specific information from your customers.

SendinBlue’s list management tools allow you to create custom fields, manage contacts, and subscribe to customers.

Hubspot offers a wide range of features that allow you to manage your contact lists. You can create custom fields, target specific customers and track the results of your marketing campaigns. HubSpot also offers powerful reporting tools that allow you to see how well your campaigns are performing.

HubSpot’s list management tools offer powerful features that allow you to target specific customers and track the results of your marketing campaigns.

In terms of list management, HubSpot offers more features. SendinBlue’s list management tools are easy to use and allow you to create custom fields, however, Hubspot offers a wider range of options.

Reporting et analyses

Reporting and analytics are a critical part of marketing. Without the ability to track and monitor activities, it is difficult for marketers to know what’s working and what isn’t – making it challenging to shape future strategy accordingly.

Every marketer wants their efforts in content or email campaigns to make an impact on sales or lead generation, but they don’t always get to see the results in real-time. Marketing automation tools like HubSpot and SendinBlue offer robust reporting and analytics features that make it easy to track all of your marketing data in one place.

This information is essential for understanding how well your campaigns are performing, where you should focus future efforts, and what changes you need to make to improve results.

SendinBlue’s reporting and analytics are very comprehensive. You can see how many people opened your email, clicked on any links, or filled out a form. You can also track conversions (such as sales or leads generated) and measure the ROI of your campaigns.

SendinBlue’s reporting and analytics are easily accessible from the left-side panel of your dashboard. From here, you can view emails sent or forms submitted in real-time for any specific campaign. You can also monitor stats over a given period of time to see how your efforts are impacting conversions and ROI on an ongoing basis

For example, if you want to know which features have the highest conversion rates, you can use SendinBlue’s multi-channel attribution feature to see how many people who were exposed to a blog post or email campaign also went on to complete your signup form.

Hubspot’s reporting and analytics are also very comprehensive. You can see when people opened, clicked on links in an email, or filled out a form from your campaign.

Hubspot also allows you to track conversions (such as sales or leads generated) and measure the ROI of your campaigns. Hubspot’s reporting and analytics are easily accessible from the left-side panel of your dashboard, where you can monitor real-time stats for any specific campaign.

Hubspot also offers a number of features that aren’t found in SendinBlue. For example, you can use the activity reports feature to track how many times your contact form is visited per month or year; it also provides data on where people are clicking within your emails (e.g., which links they clicked on most).

In terms of reporting and analytics, both SendinBlue and Hubspot offer comprehensive tools that help you track the success of your campaigns.

HubSpot’s reporting and analytics are more advanced than those offered by other marketing automation platforms, such as MailChimp or ActiveCampaign. However, if you’re looking for a tool with features like activity reports or multi-channel attribution capabilities, then SendinBlue is the better option.

Overall, both platforms offer great reporting and analytics features that make it easy to track your marketing data in one place. Whichever platform you choose, be sure to make use of its reporting capabilities to help improve your campaigns’ performance.

Livrabilité

Deliverability is the ability to successfully deliver emails to the intended recipient’s inbox. This is determined by a number of factors, including the email service provider (ESP), internet service provider (ISP), and mailbox provider.

Email deliverability is important for two reasons. First, if your emails aren’t delivered, you’re not going to reach your audience. Second, ISPs may put your emails in a junk or spam folder where they won’t be seen by the audience you’re trying to reach.

SendinBlue has a deliverability rate of 99.99%, which is one of the highest in the industry. This is because SendinBlue takes measures to ensure that your emails are delivered to the intended recipient’s inbox. For example, SendinBlue has a dedicated IP address for each customer and monitors email engagement levels to prevent spam complaints.

Sendinblue also has a partnership with Google Cloud, which gives SendinBlue access to Gmail’s deliverability infrastructure. This helps ensure that your emails reach the intended recipient’s inbox.

Hubspot’s deliverability rate is lower than SendinBlue’s. Hubspot achieves a deliverability rate of around 95%, which is still high, but not as good as Sendinblue.

One reason for this is that Hubspot does not have a dedicated IP address for each customer. This means that your emails are more likely to be blocked or sent to the spam folder, as ISPs see them as coming from a shared IP address.

Hubspot also does not have a partnership with Google Cloud. This means that your emails are less likely to reach the intended recipient’s inbox.

In terms of deliverability, SendinBlue is the clear winner. Its deliverability rate of 99.99% is much higher than Hubspot’s 95%. This means that your emails are more likely to be delivered to the intended recipient’s inbox if you use SendinBlue, which is important for reaching your audience.

If you’re looking for a marketing automation tool with high deliverability, SendinBlue is the way to go.

Automatisation

Automation is a crucial part of any marketing strategy. It streamlines the process, saves time and money, and helps your business grow quickly. It is defined as the use of technology to control and monitor a process or sequence of events. In marketing, automation can be used to schedule emails, send out social media posts, create custom audiences on Facebook, and more.

SendinBlue offers a wide range of automation options, including email marketing, SMS marketing, and automated customer journeys. Email marketing can be automated to send out pre-written emails at set intervals, or in response to customer actions (such as subscribing to your list or making a purchase). You can also use automation to send targeted SMS messages based on customer preferences or location. Automated customer journeys allow you to create a series of actions that will be automatically triggered by specific customer behaviors. This can include anything from sending an email or SMS message, to adding the customer to a list or tagging them on Facebook.

HubSpot’s marketing automation is called ‘Accelerate’. It allows you to create automated workflows, send emails and SMS messages based on customer behaviors (like visiting your website or making a purchase), and track conversions. You can even use it to automate social media posts, manage calendars for multiple users, publish blog content, and monitor inbound traffic.

Hubspot and SendinBlue both offer a wide range of automation options, but Hubspot’s is more extensive and easier to use.

In terms of automation, SendinBlue and HubSpot are both very similar. They offer email marketing, social media management, automated workflows, and more. The main difference is that SendinBlue’s automation options are limited to email marketing (including an auto-responder), customer journeys, SMS messaging, and tracking conversions. On the other hand, HubSpot offers a much wider range of automation options, including social media management, automated workflows, and more.

Which tool is right for your business will depend on the specific needs of your company. If you’re looking for a comprehensive marketing automation solution with a wide range of features, HubSpot is the best option. However, if you only need email marketing automation or SMS messaging, SendinBlue is a good choice.

Support client

Customer support is important for any business, but it is especially crucial for marketing automation. When something goes wrong with your campaign or you have a question about how to use the tool, you need someone to help you out.

Customer support can make or break your experience with a marketing automation tool.

SendinBlue offers excellent customer support, with knowledgeable and friendly staff who are always happy to help. You can reach them by phone, email, or chat, and they usually respond very quickly.

Sendinblue’s customer support is top-notch, with fast and friendly support staff. Also, they have many different ways to get in touch with them, including phone support and chat.

Hubspot’s customer support leaves a lot to be desired. It can take days or even weeks for them to respond, and when they do it is often only with the most basic information that you could have found in their documentation.

Hubspot’s customer service doesn’t compare well against SendinBlue’s – it generally takes much longer for Hubspot to get back to you, and their responses can be quite basic.

In terms of customer service, Sendinblue is the clear winner. Hubspot’s customer service leaves much to be desired, while SendinBlue’s staff are friendly and knowledgeable.

The data shows that in terms of customer support, both companies perform similarly – however it is good to know that if you do need help with your campaign there will always be someone available at SendinBlue.

Design and templates

Design and templates are important in marketing because it is what attracts customers to your business. Customers are more likely to purchase from a company that looks professional and has the potential for growth than they are with one that doesn’t look like they know what they’re doing or have not grown yet.

Design and templates are important in marketing because they are what attract customers to your business. A professional and well-put-together design shows that you’re invested in your company and have the potential for growth. Customers are more likely to purchase from a company that looks like it knows what it’s doing than one that doesn’t look as though they’re putting much effort into their business.

SendinBlue’s design is simplistic and clean. It’s very user-friendly, which makes it easy to navigate the system for both customers and businesses alike. The colors are bright and bold without being overwhelming or distracting from what you’re trying to communicate with your content in the first place.

SendinBlue’s templates are also very user-friendly. You can easily drag and drop different elements to create the exact look you want, without having any prior design experience. There are also a variety of templates to choose from so you’re not limited in your creativity.

HubSpot’s design is very clean and user-friendly, but it falls short in comparison to SendinBlue. HubSpot’s templates are limited which can get frustrating if you don’t know how to code or have a designer on your team that knows what they’re doing with HTML/CSS. You also cannot customize the look of your site beyond changing images or colors.

HubSpot does have a few more design features than SendinBlue, but they’re not as user-friendly and can be overwhelming for people who are not familiar with coding or design. Overall, HubSpot’s templates are just not as good as SendinBlue’s. They don’t offer the same level of flexibility or customization which can be a deal-breaker for some businesses.

In terms of design and templates, SendinBlue is the clear winner. It’s easier to use and offers a wider range of options so you can create something that truly reflects your brand. HubSpot has a few more features in this area, but it falls short in comparison to what SendinBlue has to offer, making it difficult for users who don’t have any design/coding experience. If design and templates are important to you, then SendinBlue is the better option.

CRM

CRM is a system that provides deep insight into your customers and prospects. It can help you engage them more effectively by understanding their interests, preferences, location, etc.

CRM is a powerful tool and is an important part of any marketing automation stack. It is defined as a system that helps you manage and nurture customer relationships.

Sendinblue’s CRM is very comprehensive and provides a lot of useful insights into your customers. It allows you to track customer interactions across all channels, including email, phone, chat, etc. This gives you a complete view of your customer’s history and helps you engage them more effectively.

Sendinblue’s CRM also allows you to organize your contacts in a hierarchical structure and build segments based on different parameters.

Hubspot’s CRM is less comprehensive than Sendinblue’s. It does not allow you to track customer interactions across all channels. This can be a disadvantage if you want to have a complete view of your customer’s history.

Hubspot also does not allow you to organize your contacts in a hierarchical structure or build segments based on different parameters. However, it allows you to build custom lists for specific contacts.

In terms of CRM, Sendinblue is the clear winner. It provides a lot of useful insights into your customers and allows you to track customer interactions across all channels. This gives you a complete view of your customer’s history and helps you engage them more effectively. Hubspot’s CRM is less comprehensive and does not allow you to track customer interactions across all channels. This can be a disadvantage if you want to have a complete view of your customer’s history.

Marketing par e-mail

Email marketing is one of the most effective digital marketing channels, and it’s no surprise that Hubspot and SendinBlue are two of the most popular marketing automation tools.

Email marketing is defined as the process of sending a commercial message, typically to a group of people, using email.

Email marketing is important for two reasons. First, it’s one of the most effective channels for reaching customers. According to MarketingSherpa, email is the third most effective channel for generating ROI, behind paid search and organic search. Second, email is a great way to nurture leads and build relationships with customers.

SendinBlue offers a number of features that make it an attractive email marketing tool. First, SendinBlue allows you to send unlimited emails to up to 300 contacts for free. Second, SendinBlue offers detailed reports that show you how many people opened your email, clicked on your links, and unsubscribed from your list. Third, SendinBlue integrates with a number of marketing tools, including Hubspot.

SendinBlue provides a free plan, which allows you to send unlimited emails and track up to 300 contacts. SendinBlue’s paid plans start at $15/month for sending emails to 1500 contacts.

Hubspot and SendinBlue both offer a range of features that make them attractive email marketing tools. That being said, there are some key differences between Hubspot and SendinBlue’s email capabilities. First, you can send up to 12,000 emails per month with the free version of Hubspot. Second, while SendinBlue tracks open rates, clicks, and unsubscribes, Hubspot’s reports are more detailed. With Hubspot you can see how many emails were opened on different devices (laptop vs mobile), which links your contacts clicked on most often, and much more. Third, while SendinBlue integrates with other marketing tools like Google Analytics or Salesforce, the integration is relatively limited.

In terms of email marketing, Hubspot and SendinBlue are both strong options. If you need to send a large number of emails per month, Hubspot is the better option. If you’re looking for detailed reports on email opens, clicks, and unsubscribes, Hubspot is also the better option. However, if you need more integrations with other marketing tools, SendinBlue is a better option. Ultimately, the best tool for your business depends on your individual needs.

Détails des prix

Pricing details are important when considering a marketing automation tool. It is defined as a platform that can determine which contacts are potential customers and use the data to sort, organize, and market these leads. Marketing automation tools automate repetitive processes such as sending emails or organizing tasks for sales teams.

Sendinblue’s pricing details are based on the number of subscribers a company has. The pricing starts at $25 per month for up to 9000 contacts and goes up to $700 per month for companies with more than 500,000 contacts. Hubspot’s pricing is based on user seats rather than the number of subscribers a company has. The pricing starts at $200 per month for up to 25 users and goes up from there.

SendinBlue’s pricing is very affordable. The cost per contact for companies with under 9000 subscribers is only $0.0035, which makes it easier to acquire new customers without having to spend a lot of money.

HubSpot’s pricing is based on user seats rather than the number of subscribers a company has. The pricing starts at $200 per month for up to 25 users and goes up from there. This can be beneficial for companies that have a lot of customers because they will only need to pay for the number of users that are actually using HubSpot. However, this can be a disadvantage for companies that do not have many users because they will need to pay more than other market automation tools, even if their business does not really require the use of every single user.

HubSpot also offers a free trial for up to 1000 contacts. This can be beneficial for small businesses that are just starting out and want to test out the features of HubSpot before they commit to a subscription.

In terms of pricing details, Sendinblue is more affordable for companies with under 9000 subscribers. HubSpot’s pricing is based on user seats, which can be beneficial for companies that have a lot of customers. However, HubSpot is not as affordable as SendinBlue for companies with less than 1000 contacts. Both marketing automation tools offer free trials so businesses can try out the features before committing to a subscription.

Quand choisir Sendinblue

Lorsque vous avez une petite opération et des ressources limitées, SendinBlue est la meilleure solution pour votre entreprise. Il n'y a pas de minimum mensuel ni de contrats à gérer. Vous payez au fur et à mesure en fonction du nombre de contacts à qui vous envoyez des messages chaque mois. Si les dépenses augmentent soudainement, il est facile de réduire rapidement lorsque celles-ci redescendent.

Quand choisir HubSpot

HubSpot est une excellente option pour les entreprises qui commencent tout juste avec l'automatisation du marketing et qui souhaitent investir dans un outil qui évoluera avec elles. HubSpot propose également une large gamme de fonctionnalités, ce qui peut être précieux pour les entreprises qui souhaitent faire plus avec leur marketing. De plus, le support client de HubSpot est de premier ordre, vous pouvez donc être tranquille en sachant que vous aurez une excellente ressource à votre disposition lorsque vous en aurez besoin.

Questions fréquemment posées

What tools integrate with HubSpot?

HubSpot s'intègre à une variété d'outils, y compris Salesforce, Marketo et Pardot. Il dispose également de son propre outil d'intégration, qui permet aux entreprises de connecter HubSpot à d'autres applications qu'elles utilisent.

Salesforce est un outil CRM populaire qui s'intègre à HubSpot. Si vous utilisez Salesforce, vous pouvez connecter votre compte à HubSpot et gérer vos prospects en un seul endroit.

Marketo est un outil d'automatisation du marketing populaire qui s'intègre également à HubSpot. Vous pouvez utiliser Marketo pour créer des pages de destination, envoyer des campagnes par e-mail et suivre les résultats de vos campagnes.

Pardot est un autre outil d'automatisation du marketing populaire qui s'intègre à HubSpot. Pardot vous permet de créer des pages de destination, d'envoyer des campagnes par e-mail et de suivre les résultats de vos campagnes. Il dispose également de fonctionnalités qui vous permettent de segmenter vos listes et de cibler vos campagnes vers des groupes spécifiques de personnes.

Si vous utilisez l'un de ces outils, ou si vous souhaitez commencer à utiliser l'automatisation du marketing, HubSpot est une bonne option car il s'intègre à tant d'outils différents.

HubSpot dispose également de son propre outil d'intégration, qui permet aux entreprises de connecter HubSpot à d'autres applications qu'elles utilisent. Cet outil vous permet d'importer des données d'autres applications dans HubSpot, de suivre les prospects et les clients à travers plusieurs applications, et de créer des flux de travail automatisés qui transfèrent des données entre les applications.

C'est un excellent outil car il vous permet de connecter HubSpot avec des outils comme Marketo et Pardot afin de gérer vos prospects en un seul endroit. Il simplifie également le processus d'ajout de nouveaux contacts, d'importation de contacts existants d'autres applications, ou de synchronisation de fichiers sur plusieurs plateformes lorsque vous en avez besoin.

Si vous recherchez un outil d'automatisation du marketing qui s'intègre à HubSpot, voici quelques-unes des meilleures options. Mais si vous n'êtes pas sûr de l'outil qui vous convient, ou si vous souhaitez explorer d'autres options, HubSpot propose un essai gratuit afin que vous puissiez l'essayer avant de décider.

Quels outils s'intègrent à SendinBlue ?

SendinBlue s'intègre à presque tous les principaux services de marketing par e-mail.

Parmi les intégrations populaires, on trouve MailChimp, AWeber, Campaign Monitor, ActiveCampaign et InfusionSoft.

MailChimp et AWeber sont les services de marketing par e-mail les plus utilisés et SendinBlue propose une intégration en un clic avec les deux.

Vous pouvez également intégrer votre liste à partir de toute autre plateforme de marketing par e-mail populaire en utilisant notre API ou Webhooks.

Campaign Monitor et ActiveCampaign offrent tous deux une intégration Zapier et vous pouvez utiliser cette méthode pour intégrer vos listes.

InfusionSoft est le seul outil de commerce électronique que nous prenons en charge chez SendinBlue, ce qui signifie que toutes ses fonctionnalités sont incluses dans chaque plan (il n'est pas nécessaire d'avoir un abonnement payant supplémentaire).

Vous pouvez en savoir plus sur nos intégrations et comment les utiliser dans notre base de connaissances.

Comment fonctionne l'intégration SendinBlue-HubSpot ?

L'intégration SendinBlue-HubSpot est basée sur l'API HubSpot. Les données sont envoyées par vos visiteurs de site via des formulaires qui sont connectés à la fois à notre plateforme et à la vôtre (par exemple : formulaire de prospect, formulaire d'inscription à la newsletter).

Elle traite chaque demande en temps réel afin que vous puissiez suivre vos prospects et abonnés dans HubSpot. De même, vous pouvez également utiliser l'interface SendinBlue pour créer ou gérer votre automatisation.

L'intégration SendinBlue-HubSpot est disponible dans les plans Pro et Entreprise de SendinBlue.

Elle fonctionne d'abord en important vos données de contacts de HubSpot vers SendinBlue. Cela vous permet d'utiliser nos fonctionnalités d'automatisation du marketing par e-mail avec la même base de données de personnes que la vôtre, sans avoir à créer de nouveaux abonnés ou prospects sur les deux plateformes.

Ensuite, elle suit automatiquement chaque soumission de formulaire sur vos sites et déclenche un flux de travail pour chacune d'elles : soit en créant un enregistrement de contact, soit en l'ajoutant à votre enregistrement existant.

Elle vous permet également d'envoyer des newsletters ou des e-mails personnalisés à des groupes ciblés de contacts, en utilisant les formulaires HubSpot comme source de données pour les règles de segmentation.

Par exemple, si des personnes s'inscrivent pour obtenir plus d'informations sur votre dernier produit, vous pouvez leur envoyer automatiquement un e-mail de lancement de produit.

Lequel est le meilleur : Zapier, SendinBlue, HubSpot ?

Chaque outil a ses propres avantages et inconvénients, il est donc important de décider lequel fonctionnera le mieux pour votre entreprise. HubSpot est une excellente option tout-en-un avec de nombreuses fonctionnalités, tandis que SendinBlue est idéal pour les entreprises qui ont besoin de plus de flexibilité en termes de règles d'automatisation et d'options de segmentation. Zapier est parfait pour les entreprises qui ont besoin de connecter plusieurs outils ensemble.

Quelles sont quelques alternatives ?

Certaines alternatives à HubSpot et SendinBlue sont Marketo, Infusionsoft et Pardot. Toutes ces plateformes offrent une large gamme de fonctionnalités qui peuvent aider les entreprises à automatiser leurs efforts de marketing. Il est important de faire vos recherches et de déterminer quelle plateforme répondra le mieux aux besoins de votre entreprise.

Chaque plateforme a ses propres forces et faiblesses. Certaines peuvent être meilleures pour les grandes entreprises disposant de nombreux ressources, tandis que d'autres pourraient mieux convenir aux petites entreprises cherchant à mener une campagne marketing efficace à moindre coût. Il n'y a pas de réponse universelle lorsqu'il s'agit de choisir entre HubSpot et SendinBlue, car chaque entreprise offre différents avantages selon ses besoins.

Marketo est un outil d'automatisation marketing populaire qui existe depuis un certain temps. Il offre de nombreuses fonctionnalités, y compris le marketing par e-mail, le scoring des leads et le suivi des sites web. Cependant, il peut être assez coûteux pour les petites entreprises.

Infusionsoft est une autre option destinée aux petites entreprises. Il est connu pour sa facilité d'utilisation, mais n'offre pas autant de fonctionnalités que certains des autres outils de cette liste.

Pardot est une excellente option qui fonctionne bien avec les petites et moyennes entreprises. Il offre une interface utilisateur excellente, des campagnes de scoring et de nurturing des leads, ainsi que le suivi de la valeur à vie. Les campagnes de prospection sortante sont également incluses.

Il est essentiel de faire vos recherches et de déterminer quelle plateforme répondra le mieux aux besoins de votre entreprise. Les trois outils offrent différents avantages selon leurs fonctions et caractéristiques uniques, il est donc important de trouver un outil d'automatisation marketing qui vous convient.

Quel est mieux, HubSpot ou Sendinblue ?

Le meilleur outil d'automatisation marketing est celui qui répond aux besoins de votre entreprise.

Il y a de nombreux facteurs à considérer lors du choix entre des plateformes d'envoi comme HubSpot ou SendinBlue, mais le plus important est de savoir ce que vous attendez d'un outil d'automatisation marketing et de le comparer avec les fonctionnalités offertes par chaque plateforme.

HubSpot est un outil d'automatisation marketing tout-en-un populaire qui offre de nombreuses fonctionnalités, y compris le marketing par e-mail, le nurturing des leads, la publication et le reporting sur les réseaux sociaux, le suivi des sites web, et plus encore.

SendinBlue est une entreprise basée en France qui propose également une plateforme d'automatisation marketing tout-en-un avec des fonctionnalités similaires à celles de HubSpot, mais elle s'est étendue au-delà du marketing par e-mail pour offrir d'autres fonctionnalités comme le marketing par SMS et les e-mails transactionnels.

Alors, quel outil est le meilleur pour votre entreprise ? Cela dépend de ce que vous recherchez. Si vous voulez une plateforme avec toutes les cloches et sifflets, HubSpot est probablement votre meilleur choix. Mais si vous recherchez des fonctionnalités plus spécialisées (comme le marketing par SMS), SendinBlue pourrait être la solution.