फेसबुक विज्ञापन टिप्स: फेसबुक विज्ञापनों की शक्ति का लाभ उठाने के लिए मार्गदर्शिका

कई व्यवसाय यह तय कर रहे हैं कि ग्राहक सेवा को बढ़ाने के लिए कौन सा प्लेटफॉर्म उपयोग करना है।

Messengerbot.app हमारे कई ग्राहकों के लिए एक उत्कृष्ट समाधान रहा है, लेकिन Pega और Salesforce के बारे में क्या? हम प्रत्येक के फायदे और नुकसान को तोड़ेंगे ताकि आप तय कर सकें कि आपके व्यवसाय के लिए कौन सा सबसे अच्छा है!

फेसबुक विज्ञापन क्या हैं?

फेसबुक विज्ञापन एक प्रकार का डिजिटल मार्केटिंग है जिसमें विज्ञापनदाता लक्षित सामग्री या संदेश दिखाने के लिए भुगतान करते हैं जो विशेष दर्शकों की समाचार फ़ीड में वर्चुअल बिलबोर्ड पर होते हैं - एक इम्प्रेशन की लागत लगभग $0.06 प्रति क्लिक होती है।

क्या आप फेसबुक पर मुफ्त में विज्ञापन दे सकते हैं?

मुफ्त फेसबुक विज्ञापन संभव है लेकिन चुनौतीपूर्ण है। फेसबुक एक व्यवसाय को अपने अनुयायियों को दिखाए जाने वाले विज्ञापनों की संख्या को सीमित करता है जब तक कि वह विज्ञापन पर पैसा खर्च नहीं करता।

फेसबुक की मुफ्त विज्ञापन सेवा को बूस्ट कहा जाता है और आपको संभावित ग्राहकों के लिए भेजे जाने से पहले अपने पोस्ट को मैन्युअल रूप से अनुमोदन के लिए प्रस्तुत करना होता है।

बूस्ट केवल आपकी सामग्री को पोस्ट करेगा यदि:

-Content has been shared by friends or other people who are connected with each other in some way (i.e., work, school) within the last 30 days

-It meets certain quality standards that Facebook defines as including relevance, accuracy, and clarity of message

The result? If you’re not willing/able to pay upfront with cash then your marketing game will be limited at best because most of what you want

You can quickly build your fan base without any upfront costs. This is great when you are testing out new products or services in order to see what type of response they get before investing more money into them. Free promotions also offer an opportunity for giveaways which help with traffic generation as well as brand awareness. If people like your promotion enough, then it’s likely they will share it with their friends who might sign up too based on word-of-mouth alone (helping to grow your fan base).

However, any Facebook ads that are free will likely have some form of limitation on the number of people who see your post. This means you can’t really properly test to see what kind of effectiveness and ROI they have for your business until you pay a fee to increase their visibility so more people might respond (typically in the range of $0.05 per person). It’s important not to put too much money into this when it is unknown if these ads work effectively unless you’ve already figured out how effective they were with other forms of advertising first before spending all your funds prematurely.

Paid Facebook ads are a better option because you have more flexibility in choosing your target audience as well as budgeting for what it’s worth. The downside is that they cost money but the good thing about this type of advertising is that when Facebook approves an ad, there are no limits on who sees it

फेसबुक पर विज्ञापन देने की लागत कितनी है?

Understand the different types of Facebook advertising. There are two main types of Facebook advertising costs that you should be aware of namely cost per click (CPC) and cost per thousand impressions (CPM). CPC refers to how much money is paid for a person to click on your advert, while CPM means how much it costs when someone sees or clicks on your advert 1000 times. The difference between these two can have a significant impact on the way people view your ads as well as what kind of content they share with their friends.

The CPC model of Facebook advertising is based on a bidding system, which means that ads reach the audience they are targeting at the highest possible cost per click. This can be an advantage for businesses with well-defined target audiences as it ensures that their adverts will only show up when relevant to someone’s search or preferences. It also provides advertisers with better control over how much of their budget goes towards reaching people who may not have shown any interest in what they offer. However, there is no guarantee about which Facebook users get access to these targeted advertisements and this method might result in higher costs than CPM models like boosting posts by paying according to the number of likes your post gets after it has been published.

Perform research wisely. Facebook offers an enormous range of advertising options, but the best way to get started is by doing your research. Choose a goal for your campaign and narrow down who you want to reach based on location, demographics such as age or occupation, interests, and behaviors like browsing habits or brands liked. This will give you more control over what kind of content appears in your advert while also widening its potential scope.

Know how different types of ads work. When deciding which type of adverts it would be most appropriate for your business to use on Facebook there are two main considerations: target audience and creative message. If targeting specific groups then CPC may be preferable because they provide advertisers with better control over their budget by ensuring that only people with likely interest see their adverts. Alternatively, if your message is more generic and you want to reach out as broadly as possible then CPM may be the best option.

मैं फेसबुक विज्ञापन कैसे करूँ?

The best way to get started is by creating an advert. To do this, go to the Facebook Creative Hub and click on “Create Advert” in the top right-hand corner of your screen. You will then be taken through a step-by-step process that should help you create an advert from scratch. First, select what type of campaign you want (i.e., reach new people) or target audience using adverts management settings). Second, choose where your ads are shown (i.e., UK or USA). Thirdly, write up some copy for your advert which must include: a headline, text body, and images/ videos if desired; make sure it includes as much information about your product as possible. Fourthly, select your budget and target audience from the dropdown menus; this will then generate your advert which you can preview before publishing.

Once published, the adverts should begin to show up in people’s news feeds around their timeline (i.e., if they live in Birmingham). However, ads are only shown to a certain percentage of those who match the demographic criteria that is set out by Facebook – so it may take some time for them to be seen. Once someone clicks on an advert or likes one of your posts when they’re not even following you yet, it will probably lead to being added as a fan but never showing up anywhere else unless they search for you again at some point later down the line.

क्या मुझे फेसबुक विज्ञापन बनाने के लिए फेसबुक पृष्ठ की आवश्यकता है?

Yes, you need a Facebook page to create an ad. A profile is too limited and will not include all of the information needed for your Facebook ads. When you go into creating your ad on the desktop site, it asks which Page or individual from your Pages to promote. The first option listed in that list should be whichever one you want to use as the target audience for this particular campaign. You also have another choice called “create new post” at the very bottom – if possible, always select either “your page” or “an existing post”, even if there’s no specific post selected yet because then it lets you upload an image right away with some text already inserted so that social proof exists automatically without having to write anything.

फेसबुक विज्ञापनों के प्रकार

Before you start your Facebook ad campaign, let’s get to know the different types of Facebook ads. Knowing the different types of Facebook ads also helps in choosing the right ads for your campaign. This is important for your Facebook advertising strategy.

वीडियो विज्ञापन

Facebook video ads are a type of Facebook ad that can be uploaded on the platform. These types of ads are usually 30 seconds long and they give an excellent chance to convey your message in detail as well as catching people’s attention better than other formats. You need to create a separate page or event for this purpose, upload the videos you want to show, and then assign them as ads.

कैरोसेल विज्ञापन

A carousel ad is a format that consists of multiple pics or photos in succession on one single page. You can use this type of advertising for showcasing your products by featuring several items at once with an additional image for each item. This makes it easy for viewers to learn more about what they see without scrolling down a long list of text descriptions. Carousel ads to browse through everything are the best option for retailers who want to feature multiple products at once.

छवि विज्ञापन

Image ads are those which feature just simple images related to the product being advertised instead of any other media content such as video clips or graphics. These types of Facebook ads are usually good if someone wants their post’s thumbnail represented by an image rather than something else, but they are not as powerful at grabbing attention as other formats.

इंस्टेंट एक्सपीरियंस विज्ञापन

This kind of advertisement takes the viewer to another experience (usually playable) when they click on it, and after viewing what you’ve advertised before taking them back to Facebook. The ads usually take up more space because they have images and video content so maybe it’s better if you want people to interact with something specific like playing a game rather than just looking through text descriptions on their News Feeds”

कलेक्शन विज्ञापन

Collection ads are used for running campaigns that consist of multiple products. You can use this type of ad to promote various items as a set and show them off in the same image or video with an additional pic/clip for each one.

लीड विज्ञापन

Lead ads allow viewers to provide you their contact information when they click on them. This is ideal if someone wants more people coming through their doors, so companies often create lead-ads around product launches.

फेसबुक पर विज्ञापन देने का कारण क्या है?

Facebook is a great platform to advertise your product or service. The targeted demographic on Facebook makes it an appealing place for businesses looking to reach customers who are more likely than the general population of internet users to purchase their products, visit their location, book vacation packages, subscribe to podcasts and newsletters, or participate in other similar activities marketed by companies.

They can be very powerful tools when used correctly because they provide insights into what works best with specific audiences like age groups and gender. By analyzing these factors as well as interests that align with your business goals you will find success!

With Facebook advertising, you can target people with specific interests or age groups that will be more likely to click on your ads and convert into customers. You have the ability to use certain words that are associated with success for other companies who advertise on this platform!

Whether you’re looking for increased website traffic, mobile app installs, conversions from viewers clicked-on advertisements, eCommerce sales increase, or even better social engagement (which means higher customer lifetime value), it’s possible when using these methods correctly.

फेसबुक विज्ञापन स्पेक्स

Facebook ads spec is important to use for your Facebook ads. It is very necessary because it allows you to create a specific audience that you are focusing on targeting.

You can choose which people, locations, and behaviors are included in your ad campaign from demographics such as age or gender to location-based information like zip code or city. You can also include people’s interests through their likes and activities on Facebook. This will allow advertisers to find more relevant audiences for their products while reaching them with targeted ads across all of Instagram, Messenger, and the Audience Network.

फेसबुक विज्ञापन प्रबंधक पर फेसबुक विज्ञापन अभियान कैसे सेट करें?

Create ads in Facebook Ads Manager by following these steps.

चरण एक: अभियान का उद्देश्य चुनें

Advertisers can choose from several different objectives when setting up their Facebook ad campaigns on Facebook Ads Manager. These options include boosting engagement, increasing conversions, and driving traffic to a website or event. For example, if the objective is to drive traffic to your e-commerce site for Black Friday sales, then the advertiser would select “Website Conversions” as their goal type under Goals in order to measure how well this campaign did at generating revenue on that day (or better yet – during that week). When choosing between conversion goals such as Website Conversions or Lead Generation form, Events/Likes Page Engagement, it’s important to consider which metric will get advertisers closer towards achieving their key performance indicators with less investment.

चरण दो: अपना बजट सेट करें

One thing to keep in mind when setting up ad campaigns on Facebook ads manager is that there are no set guidelines for how much or how little you should spend – it’s all about what you’re comfortable spending. This also depends largely on factors such as whether your objective will be driving traffic to a website conversion (i.e., purchases) rather than simply generating engagement through likes or event attendance. The typical range for advertisers new to advertising on Facebook would be around $20/day; this can be increased as advertisers become more comfortable with the platform.

चरण तीन: अपना लक्षित दर्शक चुनें

It is also important to choose who you want to target when setting up a Facebook ad campaign on Facebook Ads Manager. To do this, select “Custom” from the dropdown list at the top of the Campaigns tab and then click Create Audiences (or edit an existing one). This will take you into another page where you can create an audience by combining various parameters which include age range or gender; interests; behaviors such as music genre or sports fanship; connections within social networks like LinkedIn groups, etc.; location data such as distance from your office address- all these things are fair game in terms of targeting for ads campaigns on Facebook ads manager.

चरण चार: प्लेसमेंट चुनें

अब जब आपने अपने दर्शकों और उद्देश्यों का चयन कर लिया है, तो यह तय करने का समय है कि विज्ञापन कहां जाएगा - जिसे फेसबुक विज्ञापन प्रबंधक में प्लेसमेंट कहा जाता है। विज्ञापनदाताओं के पास फेसबुक विज्ञापन प्रबंधक पर अपने अभियान को सेट करते समय चयन के लिए छह विभिन्न विज्ञापन प्लेसमेंट होते हैं; इनमें मोबाइल या डेस्कटॉप संस्करणों में न्यूज़ फीड (जो प्रायोजित पोस्ट के रूप में दिखाई देते हैं), ऑडियंस नेटवर्क स्थान (जैसे, थर्ड पार्टी साइट्स जैसे गेमस्पॉट), इंस्टाग्राम स्टोरीज़, मैसेंजर डे पोस्ट, डेस्कटॉप ऐप के स्लाइडशो इमेज विज्ञापन यूनिट शामिल हैं - इनमें से सभी के फायदे और नुकसान हैं, जो इस बात पर निर्भर करते हैं कि विज्ञापनदाता किस प्रकार के विज्ञापन लक्ष्यों की तलाश कर रहा है। यह महत्वपूर्ण है कि प्रत्येक विकल्प का परीक्षण किया जाए ताकि विज्ञापनदाता यह जान सकें कि कौन सा सबसे प्रभावी है। आपका विज्ञापन प्लेसमेंट महत्वपूर्ण है ताकि आप अधिक लोगों तक पहुंच सकें, न कि केवल फेसबुक उपयोगकर्ताओं तक।

चरण पांच: अपना प्रारूप चुनें

फेसबुक विज्ञापन अभियानों को विज्ञापन प्रबंधक पर सेट करने में अंतिम कदम विज्ञापन के प्रारूप का चयन करना है। चार विभिन्न प्रारूप हैं जिनमें से विज्ञापनदाता अपने अभियान का निर्माण करते समय चयन कर सकते हैं; इनमें सरल पाठ, चित्र विज्ञापन, वीडियो विज्ञापन और कैरोसेल विज्ञापन यूनिट शामिल हैं - इनमें से सभी के फायदे और नुकसान हैं जो इस बात पर निर्भर करते हैं कि कोई इस प्रकार के विज्ञापन के साथ क्या उद्देश्य प्राप्त करना चाहता है (जैसे, ट्रैफ़िक बढ़ाना या वेबसाइट रूपांतरण उत्पन्न करना)। यह महत्वपूर्ण है कि विज्ञापनदाता प्रत्येक विकल्प का परीक्षण करें ताकि वे जान सकें कि कौन सा विशेष संदर्भों में सबसे अच्छा काम करता है - यह कंपनी से कंपनी में बदल सकता है!

चरण छह: प्रकाशित करें

फेसबुक विज्ञापन प्रबंधक पर अपने अभियान को प्रकाशित करने से पहले अंतिम चीज़ इस विशेष विज्ञापन के लिए बजट निर्धारित करना है। यह एड विज्ञापन पर क्लिक करके और आप जो राशि खर्च करना चाहते हैं उसे दर्ज करके किया जा सकता है। याद रखें, विज्ञापनदाताओं को कितना या कितना कम खर्च करना चाहिए, इस बारे में कोई सख्त दिशानिर्देश नहीं हैं - यह सब इस पर निर्भर करता है कि वे फेसबुक विज्ञापन प्रबंधक के साथ ऑनलाइन विज्ञापन में अपने लक्ष्यों के अनुसार कितना खर्च करने के लिए सहज हैं!

चरण सात: प्रदर्शन की समीक्षा करें

फेसबुक विज्ञापन प्रबंधन प्लेटफॉर्म पर एक विज्ञापन अभियान सेट करने और विभिन्न उद्देश्यों (जैसे, ट्रैफ़िक बढ़ाना बनाम वेबसाइट रूपांतरण उत्पन्न करना), न्यूज़ फीड या ऑडियंस नेटवर्क स्थान जैसे विभिन्न ऐप्स के भीतर प्लेसमेंट विकल्प, सरल पाठ विज्ञापनों बनाम वीडियो विज्ञापनों जैसे प्रारूप के प्रकार के बीच चयन करने के बाद, विज्ञापनदाताओं के लिए अपने अभियान के प्रदर्शन की समीक्षा करना महत्वपूर्ण है। यह एक विशेष विज्ञापन पर क्लिक करके और यह जांचकर किया जा सकता है कि उन्हें कितने इंप्रेशन, क्लिक या वेबसाइट रूपांतरण प्राप्त हुए हैं; ये सभी संख्या विज्ञापनदाताओं को यह विचार देने में मदद करेंगी कि यह विशेष विज्ञापन रणनीति सफल रही है या नहीं।

सफल फेसबुक विज्ञापन अभियान के लिए टिप्स

यहां सफल फेसबुक विज्ञापन अभियानों के लिए टिप्स दिए गए हैं।

• विशिष्ट दर्शकों को विज्ञापन दें
• स्थान, लिंग और आयु समूह के आधार पर अपने दर्शकों को लक्षित करें। आप अपने लक्षित दर्शकों को लक्षित करने के अलावा फेसबुक पिक्सेल की लुकअलाइक ऑडियंस सुविधा का भी उपयोग कर सकते हैं।
• एक आकर्षक विज्ञापन छवि अपलोड करें जो लक्षित दर्शकों के लिए दिलचस्प होगी।
• इसे सरल रखें! कॉपीराइटिंग को संक्षिप्त रखें।
• प्रत्येक अभियान को कीवर्ड के साथ अनुकूलित करें। उदाहरण के लिए "मार्केटिंग" या "डिजिटल मार्केटिंग," आदि।
• आकर्षक तरीके से सामाजिक प्रमाण प्रदान करें जैसे खुश ग्राहकों की प्रशंसापत्र, साझेदार कंपनियों के लोगो, ग्राहक शेयर और फेसबुक पृष्ठों पर समीक्षाएं।
• यह दिखाएं कि कितने लोग किसी भी समय ऑनलाइन आपके बारे में बात कर रहे हैं (जैसे, लाइक्स/टिप्पणियाँ/शेयर की संख्या)। इसे वायरल मार्केटिंग कहा जाता है। केवल वायरल सामग्री होना महत्वपूर्ण नहीं है।

Conclusion

फेसबुक विज्ञापन अत्यधिक प्रभावी हो सकते हैं, लेकिन केवल तभी जब आप जानते हों कि आप क्या कर रहे हैं।

फेसबुक विज्ञापन एक शक्तिशाली उपकरण है जिसे निष्पादित करने के लिए अनुभव और विशेषज्ञता की आवश्यकता होती है। हालाँकि, मैसेंजर बॉट सुविधाएँ इसे सभी के लिए आसान बनाने के लिए डिज़ाइन की गई हैं ताकि आप अपने विज्ञापनों से अधिकतम लाभ उठा सकें, एक एजेंसी या फ्रीलांसर को नियुक्त करने की तुलना में बहुत कम लागत पर। यदि इसे इस गाइड में अन्य मार्केटिंग रणनीतियों के साथ जोड़ा जाए जैसे कि विशिष्ट दर्शकों को लक्षित करना, सामाजिक प्रमाण देना, आदि, तो परिणाम अधिक सफल होगा! अब समय आ गया है कि उन महंगे विज्ञापनों को नियंत्रित करें और अपने सभी प्रतिस्पर्धियों से एक कदम आगे रहें बिना बजट सीमाओं को तोड़े।