{"id":258662,"date":"2025-11-08T11:05:48","date_gmt":"2025-11-08T19:05:48","guid":{"rendered":"https:\/\/messengerbot.app\/customer-adoption-strategy-a-playful-practical-guide-to-the-5-stage-adoption-process-4-adopter-types-john-deweys-model-and-real-examples\/"},"modified":"2025-11-08T11:05:48","modified_gmt":"2025-11-08T19:05:48","slug":"%e9%a1%a7%e5%ae%a2%e6%8e%a1%e7%94%a8%e6%88%a6%e7%95%a5-5%e6%ae%b5%e9%9a%8e%e3%81%ae%e6%8e%a1%e7%94%a8%e3%83%97%e3%83%ad%e3%82%bb%e3%82%b9-4%e3%81%a4%e3%81%ae%e6%8e%a1%e7%94%a8%e8%80%85%e3%82%bf","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ja\/customer-adoption-strategy-a-playful-practical-guide-to-the-5-stage-adoption-process-4-adopter-types-john-deweys-model-and-real-examples\/","title":{"rendered":"\u9867\u5ba2\u63a1\u7528\u6226\u7565\uff1a5\u6bb5\u968e\u306e\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u30014\u3064\u306e\u63a1\u7528\u8005\u30bf\u30a4\u30d7\u3001\u30b8\u30e7\u30f3\u30fb\u30c7\u30e5\u30fc\u30a4\u306e\u30e2\u30c7\u30eb\u3068\u5b9f\u4f8b\u306b\u95a2\u3059\u308b\u904a\u3073\u5fc3\u306e\u3042\u308b\u5b9f\u7528\u7684\u306a\u30ac\u30a4\u30c9"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/ja\/customer-adoption-strategy-a-playful-practical-guide-to-the-5-stage-adoption-process-4-adopter-types-john-deweys-model-and-real-examples\/\" data-essbisposttitle=\"Customer Adoption Strategy: A Playful, Practical Guide to the 5-Stage Adoption Process, 4 Adopter Types, John Dewey\u2019s Model and Real Examples\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8<\/h2>\n<ul>\n<li>\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306f\u597d\u5947\u5fc3\u3092\u7fd2\u6163\u306b\u5909\u3048\u307e\u3059\uff1a5\u3064\u306e\u30b9\u30c6\u30fc\u30b8\uff08\u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u8a55\u4fa1 \u2192 \u8a66\u7528 \u2192 \u63a1\u7528\uff09\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u5404\u30da\u30eb\u30bd\u30ca\u306b\u5bfe\u3057\u3066\u6e2c\u5b9a\u53ef\u80fd\u306a\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002.<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u3092\u4f7f\u7528\u3057\u3066\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u6a19\u6e96\u5316\u3057\u3001\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\uff08TTV\uff09\u3092\u77ed\u7e2e\u3057\u3001\u8a66\u7528\u304b\u3089\u6709\u6599\u3078\u306e\u8ee2\u63db\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002.<\/li>\n<li>\u63a1\u7528\u8005\u30bf\u30a4\u30d7\uff08\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3001\u521d\u671f\u63a1\u7528\u8005\u3001\u521d\u671f\u591a\u6570\u3001\u5f8c\u671f\u591a\u6570\uff09\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30aa\u30d5\u30a1\u30fc\u3092\u8abf\u6574\u3057\u3066\u3001\u30b3\u30db\u30fc\u30c8\u5168\u4f53\u306e\u9867\u5ba2\u63a1\u7528\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002.<\/li>\n<li>\u9867\u5ba2\u6210\u529f\u63a1\u7528\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u7d44\u307f\u8fbc\u307f\u3001\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4efb\u547d\u3057\u3066\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3001\u62e1\u5f35\u3001\u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u306a\u6574\u5408\u6027\u306e\u305f\u3081\u306e\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u62c5\u5f53\u3055\u305b\u307e\u3059\u3002.<\/li>\n<li>\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u3068\u30b8\u30e7\u30f3\u30fb\u30c7\u30e5\u30fc\u30a4\u306e5\u6bb5\u968e\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u9069\u7528\u3057\u3066\u3001\u6469\u64e6\u3092\u8a3a\u65ad\u3057\u3001\u63a1\u7528\u3092\u52a0\u901f\u3059\u308b\u305f\u3081\u306e\u30b9\u30c6\u30fc\u30b8\u7279\u6709\u306e\u4ecb\u5165\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002.<\/li>\n<li>\u81ea\u52d5\u5316\u3068\u4f1a\u8a71\u578b\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\uff08Messenger Bot\u306e\u30ca\u30c3\u30b8\u3092\u542b\u3080\uff09\u3092\u6d3b\u7528\u3057\u3066\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u30b9\u30b1\u30fc\u30eb\u3057\u3001\u610f\u56f3\u3092\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3051\u308b\u624b\u52d5\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6e1b\u5c11\u3055\u305b\u307e\u3059\u3002.<\/li>\n<li>\u30b3\u30db\u30fc\u30c8KPI\uff08\u9867\u5ba2\u63a1\u7528\u7387\u3001TTV\u3001\u6a5f\u80fd\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u304a\u3088\u3073\u62e1\u5f35\u53ce\u76ca\uff09\u3092\u6e2c\u5b9a\u3057\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u306b\u6587\u66f8\u5316\u3055\u308c\u305fA\/B\u30c6\u30b9\u30c8\u3067\u53cd\u5fa9\u3057\u307e\u3059\u3002.<\/li>\n<li>\u5b66\u3073\u3092\u7e70\u308a\u8fd4\u3057\u53ef\u80fd\u306a\u8cc7\u7523\u306b\u5909\u3048\u307e\u3059\uff1a\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3001\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306ePDF\u3001\u304a\u3088\u3073\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u9867\u5ba2\u6210\u529f\u3092\u30ea\u30f3\u30af\u3059\u308b\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3002.<\/li>\n<\/ul>\n<\/div>\n<p>\u300c\u8ab0\u305d\u308c\uff1f\u300d\u304b\u3089\u300c\u624b\u653e\u305b\u306a\u3044\u300d\u3068\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u304b\u3092\u8003\u3048\u305f\u3053\u3068\u304c\u3042\u308b\u306a\u3089\u3001\u3053\u306e\u9867\u5ba2\u63a1\u7528\u6226\u7565\u30ac\u30a4\u30c9\u306f\u305d\u306e\u8208\u5473\u6df1\u3044\u65c5\u306e\u305f\u3081\u306e\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u5730\u56f3\u3067\u3059\u3002\u63a1\u7528\u6226\u7565\u3068\u306f\u4f55\u304b\u3092\u5e73\u6613\u306a\u8a00\u8449\u3067\u89e3\u8aac\u3057\u3001\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3068\u6d88\u8cbb\u8005\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306e5\u3064\u306e\u6bb5\u968e\u3092\u63a2\u308a\u3001\u9867\u5ba2\u63a1\u7528\u304c\u6210\u9577\u6307\u6a19\u3001\u7279\u306b\u9867\u5ba2\u63a1\u7528\u7387\u3084\u73fe\u5b9f\u7684\u306a\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306e\u8a2d\u5b9a\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002\u305d\u306e\u904e\u7a0b\u3067\u3001\u5b9f\u884c\u53ef\u80fd\u306a\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u306e\u624b\u6cd5\u3084\u9069\u5fdc\u53ef\u80fd\u306a\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u7406\u8ad6\u3092\u5b9f\u8df5\u306b\u5909\u3048\u308b\u305f\u3081\u306e\u9867\u5ba2\u63a1\u7528\u30d7\u30e9\u30f3\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u63a1\u7528\u3068\u9867\u5ba2\u6210\u529f\u63a1\u7528\u3092\u6bd4\u8f03\u3057\u3001\u518d\u73fe\u53ef\u80fd\u306a\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3084\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3092\u793a\u3057\u3001\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u3068\u30b8\u30e7\u30f3\u30fb\u30c7\u30e5\u30fc\u30a4\u306e5\u6bb5\u968e\u30e2\u30c7\u30eb\u3092\u901a\u3058\u3066\u5404\u6bb5\u968e\u306e\u80cc\u5f8c\u306b\u3042\u308b\u5fc3\u7406\u5b66\u304c\u3088\u308a\u826f\u3044\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u8a2d\u8a08\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u3001\u9867\u5ba2\u6226\u7565\u306e\u5b9a\u7fa9\u3001\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u671f\u5f85\u3057\u3001\u6e2c\u5b9a\uff1aKPI\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u30d6\u30ea\u30fc\u30d5\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u308b\u9867\u5ba2\u63a1\u7528\u6226\u7565PDF\u3084\u9867\u5ba2\u6226\u7565\u4f8bPDF\u306a\u3069\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u7de0\u3081\u304f\u304f\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u597d\u5947\u5fc3\u65fa\u76db\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u9867\u5ba2\u306b\u5909\u3048\u308b\u305f\u3081\u306e\u904a\u3073\u5fc3\u306e\u3042\u308b\u5b9f\u7528\u7684\u306a\u9752\u5199\u771f\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u30d7\u30e9\u30f3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u63a5\u70b9\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u63a1\u7528\u8005\u3092\u4fc3\u3059\u5546\u54c1\u6226\u7565\uff08\u5546\u54c1\u8a08\u753b\u306e\u305f\u3081\u306e\u9867\u5ba2\u6226\u7565\uff09\u306a\u3069\u306e\u7e70\u308a\u8fd4\u3057\u53ef\u80fd\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u901a\u3058\u3066\u3002.<\/p>\n<h2>\u6d88\u8cbb\u8005\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306e5\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306e\u30b9\u30c6\u30fc\u30b8\uff1a\u8a8d\u77e5\u3001\u8208\u5473\u3001\u8a55\u4fa1\u3001\u8a66\u7528\u3001\u63a1\u7528\uff08\u6d88\u8cbb\u8005\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306e\u4f8b\uff09<\/h3>\n<p>1. \u88fd\u54c1\u8a8d\u77e5 \u2014 \u9867\u5ba2\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001PR\u3001\u53e3\u30b3\u30df\u3001\u691c\u7d22\u3001\u307e\u305f\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u3092\u901a\u3058\u3066\u88fd\u54c1\u306e\u5b58\u5728\u3092\u521d\u3081\u3066\u77e5\u308a\u307e\u3059\u3002\u76ee\u7684\uff1a\u30ea\u30fc\u30c1\u3092\u4f5c\u308a\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3002\u4e3b\u8981\u306a\u6307\u6a19\u306b\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u652f\u63f4\u3055\u308c\u305f\u304a\u3088\u3073\u652f\u63f4\u3055\u308c\u3066\u3044\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u5b9f\u8df5\u7684\u306a\u6226\u8853\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6709\u6599\u691c\u7d22\uff0f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u8a00\u53ca\u3001\u88fd\u54c1\u30ea\u30b9\u30c8\u306e\u6700\u9069\u5316\u3001\u7279\u5b9a\u306e\u63a1\u7528\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u96c6\u307e\u308b\u30c1\u30e3\u30cd\u30eb\u3078\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3002\u30cf\u30f3\u30ba\u30aa\u30f3\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c7\u30b6\u30a4\u30f3\u306b\u3064\u3044\u3066\u306f\u3001\u8a8d\u77e5\u3092\u6700\u521d\u306e\u610f\u5473\u306e\u3042\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u5909\u3048\u308b\u306e\u306b\u5f79\u7acb\u3064\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\uff08\u30ed\u30b8\u30e3\u30fc\u30b9\u3092\u53c2\u7167\u3001, <em>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u666e\u53ca<\/em>, \u304a\u3088\u3073HubSpot\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3002\uff09<\/p>\n<p>2. \u88fd\u54c1\u8208\u5473 \u2014 \u898b\u8fbc\u307f\u5ba2\u306f\u7a4d\u6975\u7684\u306b\u5229\u70b9\u3084\u6a5f\u80fd\u3092\u8abf\u67fb\u3057\u3001\u521d\u671f\u306e\u597d\u610f\u7684\u307e\u305f\u306f\u5426\u5b9a\u7684\u306a\u5370\u8c61\u3092\u5f62\u6210\u3057\u307e\u3059\u3002\u76ee\u7684\uff1a\u53d7\u52d5\u7684\u306a\u8a8d\u77e5\u3092\u80fd\u52d5\u7684\u306a\u597d\u5947\u5fc3\u306b\u5909\u3048\u308b\u3053\u3068\u3002\u6307\u6a19\uff1a\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30e1\u30fc\u30eb\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u30c7\u30e2\u30ea\u30af\u30a8\u30b9\u30c8\u3002\u52b9\u679c\u7684\u306a\u6226\u8853\uff1a\u6559\u80b2\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30cf\u30a6\u30c4\u30fc\u3001FAQ\uff09\u3001\u6bd4\u8f03\u30da\u30fc\u30b8\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30c7\u30e2\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3002\u79c1\u306f\u3001\u4e00\u822c\u7684\u306a\u8cea\u554f\u306b\u8fc5\u901f\u306b\u7b54\u3048\u3001\u8208\u5473\u3092\u6301\u7d9a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30ca\u30fc\u30c1\u30e3\u30fc\u30c9\u30ea\u30c3\u30d7\u30b7\u30fc\u30b1\u30f3\u30b9\u3068\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u30d5\u30ed\u30fc\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002.<\/p>\n<p>3. \u88fd\u54c1\u8a55\u4fa1 \u2014 \u6f5c\u5728\u7684\u306a\u8cfc\u5165\u8005\u306f\u4ee3\u66ff\u54c1\u3092\u6bd4\u8f03\u3057\u3001\u4e3b\u5f35\u3092\u691c\u8a3c\u3057\u3001\u9069\u5408\u6027\u3068ROI\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u76ee\u7684\uff1a\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3051\u308b\u8a8d\u8b58\u3055\u308c\u305f\u30ea\u30b9\u30af\u3068\u6469\u64e6\u3092\u6e1b\u3089\u3059\u3053\u3068\u3002\u6e2c\u5b9a\uff1a\u30c7\u30e2\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3001\u63d0\u6848\u53d7\u3051\u5165\u308c\u3001\u8a55\u4fa1NPS\u3002\u52b9\u679c\u7684\u306a\u6226\u8853\uff1a\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001ROI\u8a08\u7b97\u6a5f\u3001\u55b6\u696d\u652f\u63f4\u8cc7\u6599\u3001\u30e9\u30a4\u30d6\u30c7\u30e2\u3001\u9867\u5ba2\u6210\u529f\u30c1\u30fc\u30e0\u304b\u3089\u306e\u8a3c\u62e0\u3002SaaS\u306e\u6587\u8108\u3067\u306f\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u304c\u8a55\u4fa1\u57fa\u6e96\u3092\u6a19\u6e96\u5316\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u52a0\u901f\u3057\u307e\u3059\uff08\u30ac\u30fc\u30c8\u30ca\u30fc\u306e\u7814\u7a76\u306f\u6bb5\u968e\u7684\u8a55\u4fa1\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u652f\u6301\u3057\u3066\u3044\u307e\u3059\uff09\u3002.<\/p>\n<p>4. \u88fd\u54c1\u30c8\u30e9\u30a4\u30a2\u30eb \u2014 \u30e6\u30fc\u30b6\u30fc\u306f\u30d1\u30a4\u30ed\u30c3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u5c64\u3001\u307e\u305f\u306f\u6642\u9593\u5236\u9650\u306e\u3042\u308b\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u901a\u3058\u3066\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002\u76ee\u7684\uff1a\u8fc5\u901f\u306a\u300c\u30ef\u30aa\u300d\u3092\u63d0\u4f9b\u3057\u3001\u7fd2\u6163\u5f62\u6210\u306e\u4fa1\u5024\u3092\u793a\u3059\u3053\u3068\u3002\u6307\u6a19\uff1a\u30c8\u30e9\u30a4\u30a2\u30eb\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u7387\u3001\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\uff08TTV\uff09\u3001\u6a5f\u80fd\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u3078\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u9867\u5ba2\u63a1\u7528\u7387\u3002\u6226\u8853\uff1a\u88fd\u54c1\u5185\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30d8\u30eb\u30d7\u3001\u88fd\u54c1\u30c4\u30a2\u30fc\u3001\u30bf\u30b9\u30af\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3001\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u5b8c\u4e86\u3059\u308b\u305f\u3081\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3001\u7a4d\u6975\u7684\u306a\u6210\u529f\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3002\u79c1\u306fMessenger Bot\u3092\u6d3b\u7528\u3057\u3066\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u4fc3\u3057\u3092\u81ea\u52d5\u5316\u3057\u3001TTV\u3092\u6e1b\u5c11\u3055\u305b\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u30b9\u30c6\u30c3\u30d7\u30d0\u30a4\u30b9\u30c6\u30c3\u30d7\u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u3001\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u5fdc\u3058\u305f\u30d2\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>\n<p>5. \u30d7\u30ed\u30c0\u30af\u30c8\u306e\u63a1\u7528\uff08\u304a\u3088\u3073\u7dad\u6301\uff09 \u2014 \u30e6\u30fc\u30b6\u30fc\u306f\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u7d71\u5408\u3057\u3001\u66f4\u65b0\u3057\u3001\u4f7f\u7528\u3092\u62e1\u5927\u3057\u3001\u3042\u306a\u305f\u306e\u305f\u3081\u306b\u64c1\u8b77\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u76ee\u7684\uff1a\u9577\u671f\u7684\u306a\u4fa1\u5024\u3001\u64c1\u8b77\u3001\u304a\u3088\u3073\u62e1\u5927\u53ce\u76ca\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u3002\u4e3b\u8981\u6307\u6a19\uff1a\u7dad\u6301\u7387\uff0f\u89e3\u7d04\u7387\u3001\u9031\u6b21\uff0f\u6708\u6b21\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3001\u62e1\u5927\u53ce\u76ca\u3001\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u30b9\u30b3\u30a2\u3001\u304a\u3088\u3073\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3002\u6301\u7d9a\u7684\u306a\u63a1\u7528\u306e\u305f\u3081\u306e\u6226\u8853\uff1a\u9867\u5ba2\u6210\u529f\u63a1\u7528\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u7d99\u7d9a\u7684\u306a\u6559\u80b2\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u7d50\u3073\u3064\u3044\u305f\u30d7\u30ed\u30c0\u30af\u30c8\u306e\u66f4\u65b0\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u69cb\u7bc9\u3001\u305d\u3057\u3066\u3088\u308a\u6df1\u3044\u4f7f\u7528\u3092\u4fc3\u3059\u5546\u54c1\u6226\u7565\u3084\u4fa1\u683c\u6226\u7565\uff08\u5546\u54c1\u8a08\u753b\u306e\u9867\u5ba2\u6226\u7565\uff09\u3002\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u3068\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u3088\u308b\u7d99\u7d9a\u7684\u306a\u6e2c\u5b9a\u304c\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u3068\u5909\u66f4\u63a1\u7528\u6226\u7565\u3092\u901a\u77e5\u3057\u307e\u3059\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u9867\u5ba2\u7dad\u6301\u3068\u63a1\u7528\u306b\u95a2\u3059\u308b\u7814\u7a76\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u9867\u5ba2\u6210\u529f\u3092\u7d50\u3073\u3064\u3051\u308b\u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u306a\u8a08\u753b\u306e\u5fc5\u8981\u6027\u3092\u5f37\u8abf\u3057\u3066\u3044\u307e\u3059\u3002.<\/p>\n<h3>\u9867\u5ba2\u63a1\u7528\u7387\u3092\u6e2c\u5b9a\u3057\u3001\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u30ea\u30f3\u30af\u3059\u308b<\/h3>\n<p>\u9867\u5ba2\u63a1\u7528\u7387\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\uff1a\u901a\u5e38\u3001\u5b9a\u7fa9\u3055\u308c\u305f\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\uff08\u4f8b\uff1a\u30a2\u30af\u30c6\u30a3\u30d6\u5316\u3055\u308c\u305f\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u5b8c\u4e86\u3001\u521d\u56de\u6709\u6599\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u6642\u9593\u67a0\u5185\u3067\u5b8c\u4e86\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3067\u3059\u3002\u8a08\u7b97\u4f8b\uff1a\uff08\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306b\u5230\u9054\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570 \u00f7 \u5bfe\u8c61\u307e\u305f\u306f\u9732\u51fa\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u6570\uff09 \u00d7 100 = \u9867\u5ba2\u63a1\u7528\u7387\u3002\u30b3\u30db\u30fc\u30c8\u3068\u671f\u9593\u306e\u63a1\u7528\u7387\u306e\u4e21\u65b9\u3092\u8ffd\u8de1\u3057\u3066\u3001\u901f\u5ea6\u3068\u7c98\u7740\u6027\u306e\u5909\u5316\u3092\u898b\u3064\u3051\u307e\u3059\u3002.<\/p>\n<p>5\u3064\u306e\u30b9\u30c6\u30fc\u30b8\u3067\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068KPI:<\/p>\n<ul>\n<li>\u8a8d\u77e5 \u2192 CTR\u3001\u30b7\u30a7\u30a2\u30fb\u30aa\u30d6\u30fb\u30dc\u30a4\u30b9\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\uff08\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u6307\u6a19\u306b\u306fHubSpot\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\uff09\u3002.<\/li>\n<li>\u95a2\u5fc3 \u2192 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30c7\u30e2\u30ea\u30af\u30a8\u30b9\u30c8\u3001\u30e1\u30fc\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u3002.<\/li>\n<li>\u8a55\u4fa1 \u2192 \u30c7\u30e2\u304b\u3089\u30c8\u30e9\u30a4\u30a2\u30eb\u3078\u306e\u8ee2\u63db\u3001\u8a55\u4fa1NPS\u3001\u55b6\u696d\u30b5\u30a4\u30af\u30eb\u306e\u9577\u3055\u3002.<\/li>\n<li>\u30c8\u30e9\u30a4\u30a2\u30eb \u2192 \u30c8\u30e9\u30a4\u30a2\u30eb\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u7387\u3001\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\uff08TTV\uff09\u3001\u6a5f\u80fd\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u6570\u3002.<\/li>\n<li>\u63a1\u7528 \u2192 \u7dad\u6301\u7387\u3001\u89e3\u7d04\u3001\u62e1\u5f35\u53ce\u76ca\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3002.<\/li>\n<\/ul>\n<p>\u904b\u7528\u306e\u30d2\u30f3\u30c8:<\/p>\n<ul>\n<li>\u5404KPI\u3092\u30aa\u30fc\u30ca\u30fc\uff08\u30d7\u30ed\u30c0\u30af\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u307e\u305f\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\uff09\u304a\u3088\u3073\u30ec\u30d3\u30e5\u30fc\u306e\u983b\u5ea6\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002\u5831\u544a\u3068\u30a2\u30af\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u3092\u6a19\u6e96\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/li>\n<li>\u7279\u5b9a\u306e\u30c8\u30ea\u30ac\u30fc\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u6210\u529f\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u5404\u63a1\u7528\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\uff08\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306a\u3069\uff09\u3054\u3068\u306b\u5b9a\u3081\u305f\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u5404\u6bb5\u968e\u3067\u306e\u8ee2\u63db\u3092\u6539\u5584\u3057\u307e\u3059\u3002.<\/li>\n<li>\u9867\u5ba2\u63a1\u7528\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5b9f\u9a13\u3092\u5b9f\u65bd\u3057\u307e\u3059\uff1a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u306eA\/B\u30c6\u30b9\u30c8\u3001\u8a8d\u77e5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6700\u9069\u5316\u3001TTV\u304a\u3088\u3073\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u3078\u306e\u8ee2\u63db\u306b\u5bfe\u3059\u308b\u81ea\u52d5\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u30dc\u30c3\u30c8\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u3088\u308a\u6df1\u3044\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3084\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u4f8b\u306b\u3064\u3044\u3066\u306f\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30ea\u30bd\u30fc\u30b9\u3084\u9867\u5ba2KPI\u30ac\u30a4\u30c9\u3092\u53c2\u7167\u3057\u3001\u76ee\u6a19\u3092\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u679c\u306b\u6574\u5408\u3055\u305b\u308b\u305f\u3081\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/customer-adoption-strategy-278346.jpg\" alt=\"\u9867\u5ba2\u63a1\u7528\u6226\u7565\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u63a1\u7528\u6226\u7565\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u63a1\u7528\u6226\u7565\u3068\u306f\uff1a\u9867\u5ba2\u63a1\u7528\u6226\u7565\u3068\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u306e\u6982\u8981\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n<p>\u63a1\u7528\u6226\u7565\u3068\u306f\u3001\u521d\u671f\u306e\u8a8d\u77e5\u304b\u3089\u6301\u7d9a\u7684\u306a\u4f7f\u7528\u3068\u6e2c\u5b9a\u53ef\u80fd\u306a\u4fa1\u5024\u3078\u3068\u4eba\u3005\u3092\u79fb\u52d5\u3055\u305b\u308b\u65b9\u6cd5\u3092\u5c0e\u304f\u610f\u56f3\u7684\u306a\u6a2a\u65ad\u7684\u8a08\u753b\u3067\u3059\u3002\u5b9f\u969b\u306b\u306f\u3001\u9867\u5ba2\u63a1\u7528\u6226\u7565\uff08\u304a\u3088\u3073\u5185\u90e8\u30c4\u30fc\u30eb\u306e\u305f\u3081\u306e\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\uff09\u306f\u3001\u76ee\u7684\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u63a1\u7528\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u6210\u529f\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u6240\u6709\u6a29\u3001\u304a\u3088\u3073\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u9032\u6357\u3092\u8a3c\u660e\u3059\u308bKPI\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u660e\u78ba\u306a\u63a1\u7528\u8a08\u753b\u306f\u3001\u63a1\u7528\u6226\u7565\u304c\u4f55\u3092\u5909\u3048\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u63a1\u7528\u8005\u306e\u30da\u30eb\u30bd\u30ca\u306f\u8ab0\u304b\u3001\u63a1\u7528\u3092\u5b9a\u7fa9\u3059\u308b\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\uff08\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u521d\u56de\u306e\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\u3001\u6709\u6599\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3001\u305d\u3057\u3066\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u6240\u6709\u8005\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u3001\u55b6\u696d\u3001\u307e\u305f\u306f\u9867\u5ba2\u6210\u529f\uff09\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002.<\/p>\n<p>\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u3092\u69cb\u7bc9\u3059\u308b\u969b\u306b\u5e38\u306b\u542b\u3081\u308b\u4e3b\u8981\u306a\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\uff1a<\/p>\n<ul>\n<li><strong>\u76ee\u7684\u3068\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\uff1a<\/strong> \u63a1\u7528\u30a4\u30d9\u30f3\u30c8\uff08\u4f8b\uff1a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u5b8c\u4e86\u3001\u6700\u521d\u306e\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u3068\u9054\u6210\u306e\u305f\u3081\u306e\u6642\u9593\u67a0\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30da\u30eb\u30bd\u30ca\u30de\u30c3\u30d4\u30f3\u30b0\uff1a<\/strong> \u9769\u65b0\u8005\u3001\u521d\u671f\u63a1\u7528\u8005\u3001\u521d\u671f\u591a\u6570\u6d3e\u3001\u5f8c\u671f\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30aa\u30d5\u30a1\u30fc\u304c\u8a66\u3059\u610f\u5411\u306b\u5408\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3068\u30c8\u30e9\u30a4\u30a2\u30eb\u30c7\u30b6\u30a4\u30f3\uff1a<\/strong> \u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30b7\u30fc\u30b1\u30f3\u30b9\u3001\u88fd\u54c1\u30c4\u30a2\u30fc\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3001\u304a\u3088\u3073\u521d\u56de\u306e\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\u3092\u52a0\u901f\u3059\u308b\u305f\u3081\u306e\u30ca\u30c3\u30b8\u3092\u6a19\u6e96\u5316\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u9867\u5ba2\u6210\u529f\u306e\u63a1\u7528\u30d7\u30ec\u30a4\u30d6\u30c3\u30af:<\/strong> \u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5f79\u5272\u3092\u5272\u308a\u5f53\u3066\u3001\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u30d1\u30b9\u3092\u5b9a\u7fa9\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6559\u80b2\u3068\u62e1\u5f35\u306e\u52d5\u304d\u3092\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002.<\/li>\n<li><strong>\u6e2c\u5b9a\u3068\u5b9f\u9a13:<\/strong> \u9867\u5ba2\u306e\u63a1\u7528\u7387\u3001\u30b3\u30db\u30fc\u30c8\u63a1\u7528\u66f2\u7dda\u3001\u6a5f\u80fd\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u89e3\u7d04\u7387\u3001NPS\u3001\u62e1\u5f35\u53ce\u76ca\u3092\u8ffd\u8de1\u3057\u3001A\/B\u30c6\u30b9\u30c8\u3092\u901a\u3058\u3066\u53cd\u5fa9\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u7d44\u7e54\u306e\u6574\u5408\u6027\u3068\u5909\u5316\u306e\u63a1\u7528\u6226\u7565:<\/strong> \u30ac\u30d0\u30ca\u30f3\u30b9\u3001\u6240\u6709\u6a29\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u3001\u6210\u529f\u304c\u4e00\u8cab\u3057\u3066\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u306a\u30ea\u30ba\u30e0\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u79c1\u304c\u5f93\u3046\u5b9f\u8df5\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u306e\u6d41\u308c: \u9867\u5ba2\u306e\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\uff08\u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u8a55\u4fa1 \u2192 \u8a66\u7528 \u2192 \u63a1\u7528\uff09\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306b\u30c1\u30e3\u30cd\u30eb\u3068\u8cc7\u7523\u3092\u5272\u308a\u5f53\u3066\u308b\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u3092\u4f5c\u6210\u3057\u3001\u6226\u8853\u7684\u8cc7\u7523\uff08\u88fd\u54c1\u30c4\u30a2\u30fc\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001ROI\u8a08\u7b97\u6a5f\uff09\u3092\u5b9f\u88c5\u3057\u3001\u30eb\u30fc\u30c1\u30f3\u306e\u4fc3\u3057\u3068\u610f\u56f3\u306e\u30ad\u30e3\u30d7\u30c1\u30e3\u3092\u81ea\u52d5\u5316\u3057\u3001\u9867\u5ba2\u306e\u63a1\u7528\u7387\u3068\u4fdd\u6301\u3078\u306e\u5f71\u97ff\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u518d\u73fe\u6027\u306e\u305f\u3081\u306b\u3001\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u306b\u5909\u63db\u3057\u3001\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306b\u30d6\u30ea\u30fc\u30d5\u3057\u3001\u5b9f\u884c\u3092\u30b9\u30b1\u30fc\u30eb\u3057\u307e\u3059\u3002.<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u63a1\u7528\u6226\u7565: \u5909\u5316\u306e\u63a1\u7528\u6226\u7565\u306e\u6226\u8853\u3068\u9867\u5ba2\u6226\u7565\u306e\u5b9a\u7fa9<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306f\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u30c1\u30e3\u30cd\u30eb\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u304c\u4ea4\u308f\u308b\u5834\u6240\u3067\u3042\u308a\u3001\u6469\u64e6\u3092\u6e1b\u3089\u3057\u3001\u6d88\u8cbb\u8005\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u306e\u52d5\u304d\u3092\u52a0\u901f\u3055\u305b\u307e\u3059\u3002\u79c1\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u521d\u671f\u6bb5\u968e\uff08\u8a8d\u77e5\u3001\u8208\u5473\u3001\u8a55\u4fa1\uff09\u306e\u30a8\u30f3\u30b8\u30f3\u3068\u898b\u306a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c8\u30e9\u30a4\u30a2\u30eb\u3068\u63a1\u7528\u306b\u9054\u3057\u305f\u3068\u304d\u306e\u6301\u7d9a\u7684\u306a\u5897\u5e45\u5668\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u4fe1\u983c\u6027\u306e\u3042\u308b\u30e1\u30c8\u30ea\u30af\u30b9\u3092\u52d5\u304b\u3059\u6226\u8853\u306b\u306f\u3001\u30b9\u30c6\u30fc\u30b8\u7279\u6709\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3001\u8a55\u4fa1\u306e\u305f\u3081\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u8a8d\u8b58\u3055\u308c\u305f\u30ea\u30b9\u30af\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u30c8\u30e9\u30a4\u30a2\u30eb\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u304c\u542b\u307e\u308c\u307e\u3059\u3002.<\/p>\n<p>\u79c1\u304c\u5c55\u958b\u3059\u308b\u5b9f\u8df5\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5909\u5316\u63a1\u7528\u6226\u7565\u306e\u6226\u8853:<\/p>\n<ul>\n<li><strong>\u30b9\u30c6\u30fc\u30b8\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4:<\/strong> \u8a8d\u77e5\u8cc7\u7523\uff08\u30d6\u30ed\u30b0\u3001\u6709\u6599\u691c\u7d22\uff09\u3001\u8208\u5473\u8cc7\u7523\uff08\u30cf\u30a6\u30c4\u30fc\u3001\u6bd4\u8f03\u30da\u30fc\u30b8\uff09\u3001\u8a55\u4fa1\u8cc7\u7523\uff08ROI\u8a08\u7b97\u6a5f\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\uff09\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30b9\u30ad\u30e3\u30d5\u30a9\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0:<\/strong> \u6469\u64e6\u306e\u306a\u3044\u30c8\u30e9\u30a4\u30a2\u30eb\u30a8\u30f3\u30c8\u30ea\u30fc\u3001\u88fd\u54c1\u5185\u30c4\u30a2\u30fc\u3001\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3092\u8a2d\u8a08\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066TTV\u3092\u77ed\u7e2e\u3057\u307e\u3059\u3002\u5b9f\u4f8b\u306e\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/li>\n<li><strong>\u884c\u52d5\u7684\u30ca\u30c3\u30b8\u3068\u81ea\u52d5\u5316:<\/strong> \u81ea\u52d5\u5316\u3055\u308c\u305f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3068\u4f1a\u8a71\u30b7\u30fc\u30b1\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u30c8\u30e9\u30a4\u30a2\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u3057\u3001\u7570\u8b70\u306b\u7b54\u3048\u3001\u6210\u529f\u306e\u30d2\u30f3\u30c8\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30ed\u30fc\u306e\u591a\u304f\u3092\u81ea\u52d5\u5316\u3057\u3066\u610f\u56f3\u3092\u30ad\u30e3\u30c3\u30c1\u3057\u3001\u63a1\u7528\u3092\u52a0\u901f\u3055\u305b\u307e\u3059\u3002.<\/li>\n<li><strong>\u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7:<\/strong> \u884c\u52d5\u304a\u3088\u3073\u30b5\u30dd\u30fc\u30c8\u30b7\u30b0\u30ca\u30eb\u3092\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u3001\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u9867\u5ba2\u6210\u529f\u304c\u63a1\u7528\u7387\u3092\u6539\u5584\u3059\u308b\u4fee\u6b63\u3092\u512a\u5148\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u6700\u5f8c\u306b\u3001\u9867\u5ba2\u6226\u7565\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u9867\u5ba2\u6226\u7565\u306e\u5b9a\u7fa9\u306f\u3001\u8ab0\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u306e\u304b\u3001\u7d04\u675f\u3059\u308b\u6210\u679c\u3001\u63a8\u9032\u3059\u308b\u63a1\u7528\u6307\u6a19\u3001\u7d44\u7e54\u306e\u6240\u6709\u8005\u3092\u793a\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u3092\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3068\u6e2c\u5b9a\u53ef\u80fd\u306a\u5b9f\u9a13\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u3001\u5546\u54c1\u8a08\u753b\u306e\u6700\u9069\u5316\uff08\u5546\u54c1\u8a08\u753b\u306e\u9867\u5ba2\u6226\u7565\uff09\u3084\u3001\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u305f\u4f01\u696d\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ec\u30a4\u3092\u5b9f\u884c\u3059\u308b\u969b\u306e\u7d99\u7d9a\u7684\u6539\u5584\u306e\u305f\u3081\u306e\u30aa\u30da\u30ec\u30fc\u30c6\u30a3\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002.<\/p>\n<h2>\u9867\u5ba2\u63a1\u7528\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u9867\u5ba2\u63a1\u7528\u3068\u9867\u5ba2\u6210\u529f\u63a1\u7528\u306e\u9055\u3044\uff1a\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068CS\u30c1\u30fc\u30e0\u306e\u5f79\u5272<\/h3>\n<p>\u9867\u5ba2\u63a1\u7528\u3068\u306f\u3001\u9867\u5ba2\uff08\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30fc\uff09\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u8b58\u3057\u3001\u8a66\u3057\u3001\u4f7f\u7528\u3092\u958b\u59cb\u3057\u3001\u6700\u7d42\u7684\u306b\u306f\u305d\u308c\u3092\u65e5\u5e38\u751f\u6d3b\u306b\u7d71\u5408\u3057\u3066\u6301\u7d9a\u7684\u306a\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5b9a\u7fa9\u3055\u308c\u305f\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306b\u5230\u9054\u3059\u308b\u3068\u3044\u3046\u6210\u679c\u3067\u3042\u308a\uff08\u7d50\u679c\uff09\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u3001\u4fdd\u6301\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5909\u63db\u3059\u308b\u65b9\u6cd5\u3092\u8a2d\u8a08\u3057\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u6bb5\u968e\u7684\u306a\u65c5\uff08\u8a8d\u8b58 \u2192 \u8208\u5473 \u2192 \u8a55\u4fa1 \u2192 \u8a66\u7528 \u2192 \u63a1\u7528\uff09\u3067\u3082\u3042\u308a\u307e\u3059\u3002. <\/p>\n<p>\u79c1\u304c\u8ffd\u8de1\u3057\u3001\u30c1\u30fc\u30e0\u9593\u3067\u6574\u5408\u3055\u305b\u308b\u30b3\u30a2\u8981\u7d20\uff1a<\/p>\n<ul>\n<li><strong>\u5b9a\u7fa9\u3055\u308c\u305f\u63a1\u7528\u30a4\u30d9\u30f3\u30c8\uff1a<\/strong> \u5404\u30da\u30eb\u30bd\u30ca\u306b\u3068\u3063\u3066\u300c\u63a1\u7528\u3055\u308c\u305f\u300d\u3068\u306f\u4f55\u3092\u610f\u5473\u3059\u308b\u306e\u304b\uff08\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u5b8c\u4e86\u3001\u6700\u521d\u306e\u53d6\u5f15\u3001\u9031\u6b21\u30a2\u30af\u30c6\u30a3\u30d6\u4f7f\u7528\uff09\u3092\u6b63\u78ba\u306b\u6587\u66f8\u5316\u3057\u3001\u305d\u308c\u3092\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u3068\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u306b\u8a18\u9332\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u884c\u52d5\u306e\u9032\u884c\u72b6\u6cc1\uff1a<\/strong> \u9867\u5ba2\u306e\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u3001\u55b6\u696d\u3001\u6210\u529f\u30c1\u30fc\u30e0\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u9032\u3081\u308b\u4fe1\u53f7\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u4fa1\u5024\u306e\u5b9f\u73fe:<\/strong> \u63a1\u7528\u304c\u9032\u884c\u4e2d\u3067\u3042\u308b\u3053\u3068\u306e\u4e3b\u8981\u306a\u8a3c\u62e0\u3068\u3057\u3066\u3001\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\uff08TTV\uff09\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u7d44\u7e54\u306e\u6240\u6709\u6a29:<\/strong> \u9867\u5ba2\u306e\u6210\u529f\u63a1\u7528\u6d3b\u52d5\u3001\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u30d1\u30b9\u3001\u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u306a\u5b9f\u9a13\u3092\u8abf\u6574\u3059\u308b\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4efb\u547d\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u306e\u63a1\u7528\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5909\u5316\u3068\u7fd2\u6163\u5f62\u6210\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u9867\u5ba2\u306e\u6210\u529f\u63a1\u7528\u306f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u6559\u80b2\u3001\u30d7\u30ed\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u63a5\u70b9\u3092\u901a\u3058\u3066\u305d\u306e\u5909\u5316\u3092\u53ef\u80fd\u306b\u3059\u308b\u30c1\u30fc\u30e0\u3068\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002\u79c1\u306f\u9867\u5ba2\u306e\u6210\u529f\u63a1\u7528\u3092\u3088\u308a\u5e83\u7bc4\u306a\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u904b\u7528\u90e8\u9580\u3068\u898b\u306a\u3057\u3066\u3044\u307e\u3059\uff1a\u88fd\u54c1\u304c\u4f53\u9a13\u3092\u69cb\u7bc9\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u671f\u5f85\u3092\u6574\u3048\u3001\u55b6\u696d\u304c\u9069\u5408\u3092\u78ba\u8a8d\u3057\u3001\u9867\u5ba2\u306e\u6210\u529f\u304c\u8cfc\u5165\u5f8c\u306e\u63a1\u7528\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u904b\u7528\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u6a19\u6e96\u5316\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u4f7f\u7528\u3057\u3001\u3059\u3079\u3066\u306eCS\u62c5\u5f53\u8005\u304c\u540c\u3058\u6210\u529f\u306e\u52d5\u4f5c\u3092\u5b9f\u884c\u3057\u3001\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304c\u610f\u5473\u306e\u3042\u308b\u9867\u5ba2\u63a1\u7528\u7387\u306e\u6539\u5584\u3092\u5831\u544a\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>\n<p>\u30c4\u30fc\u30eb\u3068\u81ea\u52d5\u5316\u306f\u4e21\u65b9\u306e\u5074\u9762\u3092\u52a0\u901f\u3055\u305b\u307e\u3059\uff1a\u4f1a\u8a71\u578b\u81ea\u52d5\u5316\u3001\u88fd\u54c1\u5185\u30ac\u30a4\u30c9\u3001Messenger Bot\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306f\u624b\u4f5c\u696d\u3092\u6e1b\u3089\u3057\u3001\u610f\u56f3\u306e\u4fe1\u53f7\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u3088\u308a\u65e9\u304f\u4fa1\u5024\u3078\u3068\u5c0e\u304d\u307e\u3059\u3002\u30c1\u30fc\u30e0\u304c\u884c\u52d5\u4fe1\u53f7\u3092\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u6f14\u7fd2\u306b\u53d6\u308a\u5165\u308c\u308b\u3068\u3001\u88fd\u54c1\u306e\u610f\u601d\u6c7a\u5b9a\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u306f\u308b\u304b\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u3082\u306e\u306b\u306a\u308a\u307e\u3059 \u2014 \u305d\u308c\u304c\u63a1\u7528\u6307\u6a19\u3068\u88fd\u54c1\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u512a\u5148\u9806\u4f4d\u4ed8\u3051\u306e\u9593\u306e\u67b6\u3051\u6a4b\u3067\u3059\u3002.<\/p>\n<h3>\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3068\u6d88\u8cbb\u8005\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306e\u4f8b\uff08\u5b9f\u7528\u7684\u306a\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\uff09<\/h3>\n<p>\u4f8b1 \u2014 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eSaaS\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff1a\u79c1\u306f\u63a1\u7528\u3092\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3057\u3001\u9001\u4fe1\u3057\u3001\u30aa\u30fc\u30d7\u30f3\u7387\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u308b\u3053\u3068\u300d\u3068\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u306b\u306f\u3001\u30b9\u30c6\u30fc\u30b8\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u8cc7\u7523\u304c\u542b\u307e\u308c\u307e\u3059\uff1a\u8a8d\u77e5\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30d6\u30ed\u30b0\uff09\u3001\u95a2\u5fc3\u8cc7\u7523\uff08\u30cf\u30a6\u30c4\u30fc\uff09\u3001\u8a55\u4fa1\u8cc7\u7523\uff08\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068ROI\u8a08\u7b97\u6a5f\uff09\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u8cc7\u7523\uff08\u88fd\u54c1\u5185\u30c4\u30a2\u30fc\uff09\u3001\u304a\u3088\u3073\u63a1\u7528\u8cc7\u7523\uff08\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u6210\u529f\u30b3\u30fc\u30eb\uff09\u3002\u79c1\u306f\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u5909\u63db\u3057\u3001\u3059\u3079\u3066\u306e\u65b0\u3057\u3044\u30c8\u30e9\u30a4\u30a2\u30eb\u30b3\u30db\u30fc\u30c8\u304c\u540c\u3058\u30b7\u30fc\u30b1\u30f3\u30b9\u3092\u53d7\u3051\u53d6\u308b\u3088\u3046\u306b\u3057\u307e\u3059\uff1a\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb \u2192 \u88fd\u54c1\u30c4\u30a2\u30fc \u2192 \u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u4fc3\u3057 \u2192 3\u65e5\u76ee\u306eMessenger Bot\u30ea\u30de\u30a4\u30f3\u30c0\u30fc \u2192 7\u65e5\u76ee\u307e\u3067\u306b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u304c\u672a\u5b8c\u4e86\u306e\u5834\u5408\u306f\u6210\u529f\u30b3\u30fc\u30eb\u3002\u30b3\u30db\u30fc\u30c8\u9867\u5ba2\u63a1\u7528\u7387\u3068TTV\u3092\u6e2c\u5b9a\u3057\u3001\u30a4\u30c6\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u30ac\u30a4\u30c9\u3057\u307e\u3059\u3002.<\/p>\n<p>\u4f8b2 \u2014 E\u30b3\u30de\u30fc\u30b9\u306e\u8ca9\u58f2\u8005\u304c\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u7565\u3092\u4f7f\u7528\u3059\u308b: \u3053\u3053\u3067\u306e\u63a1\u7528\u306f\u300c60\u65e5\u4ee5\u5185\u306e\u6700\u521d\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u79c1\u306e\u9867\u5ba2\u6226\u7565\u306f\u3001\u5546\u54c1\u63a8\u5968\u3001\u30ab\u30fc\u30c8\u56de\u5fa9\u81ea\u52d5\u5316\u3001\u6bb5\u968e\u7684\u5272\u5f15\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u30d7\u30e9\u30f3\u3067\u3059\u3002\u79c1\u306f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u306b\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u30c8\u30ea\u30ac\u30fc\u3092\u57cb\u3081\u8fbc\u307f\u3001\u9ad8\u4fa1\u5024\u306e\u8ca9\u58f2\u8005\u5411\u3051\u306b\u9867\u5ba2\u6210\u529f\u306e\u63a1\u7528\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u305d\u306e\u7d44\u307f\u5408\u308f\u305b\u306f\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3084\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u6f14\u7fd2\u306b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u4fdd\u6301\u7387\u3068\u62e1\u5f35\u3092\u6539\u5584\u3057\u307e\u3059\u3002.<\/p>\n<p>\u4f8b\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u5b9f\u7528\u7684\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8:<\/p>\n<ul>\n<li>\u5404\u30da\u30eb\u30bd\u30ca\u306e\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u5b9a\u7fa9\u3057\u3001\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u306b\u660e\u6587\u5316\u3057\u307e\u3059\u3002.<\/li>\n<li>\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u8cc7\u7523\u3092\u4f5c\u6210\u3057\u3001\u305d\u308c\u3089\u3092\u7e70\u308a\u8fd4\u3057\u53ef\u80fd\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u307e\u3068\u3081\u307e\u3059\u3002.<\/li>\n<li>\u4f1a\u8a71\u578b\u30c4\u30fc\u30eb\u3068Messenger Bot\u306e\u30b7\u30fc\u30b1\u30f3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001TTV\u3092\u6e1b\u5c11\u3055\u305b\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u3078\u306e\u8ee2\u63db\u3092\u5897\u52a0\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30ca\u30c3\u30b8\u3068FAQ\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002.<\/li>\n<li>KPI\u3092\u6240\u6709\u3057\u3001\u5b9f\u9a13\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u307e\u305f\u306f\u5185\u90e8\u30c1\u30fc\u30e0\u3068\u8abf\u6574\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4efb\u547d\u3057\u307e\u3059\u3002.<\/li>\n<li>\u30b3\u30db\u30fc\u30c8\u3054\u3068\u306e\u9867\u5ba2\u63a1\u7528\u7387\u3092\u6e2c\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u88fd\u54c1\u3067\u9867\u5ba2\u63a1\u7528\u6226\u7565\u3092\u53cd\u5fa9\u3057\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u306e\u305f\u3081\u306b\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306b\u5b66\u3073\u3092\u4fdd\u5b58\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u5177\u4f53\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u4f8b\u306b\u3064\u3044\u3066\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30c1\u30fc\u30e0\u69cb\u7bc9\u306e\u305f\u3081\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u898b\u76f4\u3059\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3001KPI\u304c\u3069\u306e\u3088\u3046\u306b\u7d50\u3073\u3064\u3044\u3066\u3001\u9867\u5ba2\u3092\u597d\u5947\u5fc3\u304b\u3089\u7fd2\u6163\u7684\u306a\u4f7f\u7528\u3078\u3068\u79fb\u884c\u3055\u305b\u308b\u518d\u73fe\u53ef\u80fd\u306a\u30b7\u30b9\u30c6\u30e0\u306b\u306a\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/customer-adoption-strategy-452181.jpg\" alt=\"\u9867\u5ba2\u63a1\u7528\u6226\u7565\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u63a1\u7528\u8005\u306e4\u3064\u306e\u30bf\u30a4\u30d7\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u63a1\u7528\u8005\u306e\u30ab\u30c6\u30b4\u30ea\u3068\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff1a\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3001\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\/\u30e9\u30ac\u30fc\u30c9<\/h3>\n<p>\u79c1\u304c\u9867\u5ba2\u63a1\u7528\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b4\u3064\u306e\u63a1\u7528\u8005\u306e\u30bf\u30a4\u30d7\u306f\u3001\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u3001\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3001\u30ec\u30a4\u30c8\u30de\u30b8\u30e7\u30ea\u30c6\u30a3\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\uff08\u30ed\u30b8\u30e3\u30fc\u30ba\u306e\u666e\u53ca\u30e2\u30c7\u30eb\u306e\u5b9f\u7528\u7684\u306a\u8981\u7d04\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u8a2d\u8a08\u3057\u3001\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3067\u6226\u8853\u306e\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002.<\/p>\n<ul>\n<li><strong>\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc<\/strong> \u2014 \u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u3059\u3050\u306b\u8a66\u3059\u30ea\u30b9\u30af\u3092\u53d7\u3051\u5165\u308c\u308b\u30d1\u30a4\u30aa\u30cb\u30a2\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u5f79\u5272\uff1a\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u691c\u8a3c\u3057\u3001\u7387\u76f4\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3059\u308b\u3002\u79c1\u304c\u5c55\u958b\u3059\u308b\u6226\u8853\uff1a\u30af\u30ed\u30fc\u30ba\u30c9\u30d9\u30fc\u30bf\u3001\u6280\u8853\u6587\u66f8\u3001\u76f4\u63a5\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30c1\u30e3\u30cd\u30eb\u3001\u958b\u767a\u8005\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3002\u6ce8\u8996\u3059\u3079\u304d\u6307\u6a19\uff1a\u30d9\u30fc\u30bf\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u7387\u3068\u6a5f\u80fd\u4f7f\u7528\u306e\u6df1\u3055\u3002.<\/li>\n<li><strong>\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc<\/strong> \u2014 \u6a5f\u80fd\u3092\u660e\u78ba\u306a\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u7ffb\u8a33\u3059\u308b\u30d3\u30b8\u30e7\u30ca\u30ea\u30fc\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u5f79\u5272\uff1a\u8a8d\u8b58\u3055\u308c\u305f\u30ea\u30b9\u30af\u3092\u6e1b\u5c11\u3055\u305b\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3092\u4f5c\u6210\u3059\u308b\u3002\u6226\u8853\uff1a\u30cf\u30a4\u30bf\u30c3\u30c1\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u5171\u540c\u4f5c\u6210\u3055\u308c\u305f\u6210\u529f\u4e8b\u4f8b\u3001ROI\u8a08\u7b97\u6a5f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3002\u6307\u6a19\uff1a\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u3078\u306e\u8ee2\u63db\u7387\u3068\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\u306eNPS\u3002.<\/li>\n<li><strong>\u30a2\u30fc\u30ea\u30fc\u30de\u30b8\u30e7\u30ea\u30c6\u30a3<\/strong> \u2014 \u4fa1\u5024\u306e\u8a3c\u660e\u306e\u5f8c\u306b\u63a1\u7528\u3059\u308b\u5b9f\u7528\u7684\u306a\u30d0\u30a4\u30e4\u30fc\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u5f79\u5272\uff1a\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u6210\u9577\u3092\u4fc3\u9032\u3057\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30d5\u30a3\u30c3\u30c8\u3092\u691c\u8a3c\u3059\u308b\u3002\u6226\u8853\uff1a\u4f4e\u6469\u64e6\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3001\u5805\u7262\u306a\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u30d5\u30ed\u30fc\u3001\u81ea\u52d5\u7684\u306a\u30ca\u30c3\u30b8\uff08\u79c1\u306f\u3057\u3070\u3057\u3070TTV\u3092\u6e1b\u5c11\u3055\u305b\u308b\u305f\u3081\u306bMessenger Bot\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u5b9f\u884c\u3057\u307e\u3059\uff09\u3002\u6307\u6a19\uff1a\u30b3\u30db\u30fc\u30c8\u63a1\u7528\u7387\u3001\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\uff08TTV\uff09\u300130\/90\u65e5\u9593\u306e\u4fdd\u6301\u7387\u3002.<\/li>\n<li><strong>\u5f8c\u671f\u591a\u6570\u6d3e<\/strong> \u2014 \u5e45\u5e83\u3044\u53d7\u3051\u5165\u308c\u306e\u5f8c\u306b\u63a1\u7528\u3059\u308b\u61d0\u7591\u7684\u3067\u4fa1\u683c\u306b\u654f\u611f\u306a\u30e6\u30fc\u30b6\u30fc\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u5f79\u5272\uff1a\u30de\u30b9\u30de\u30fc\u30b1\u30c3\u30c8\u3078\u306e\u6d78\u900f\u3068\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u63d0\u4f9b\u3059\u308b\u3002\u6226\u8853\uff1a\u4fe1\u983c\u6027\u3001\u5f37\u529b\u306a\u30b5\u30dd\u30fc\u30c8\u3001\u5272\u5f15\u3001\u660e\u78ba\u306a\u30cf\u30a6\u30c4\u30fc\u3092\u5f37\u8abf\u3059\u308b\uff1b\u518d\u8cfc\u5165\u884c\u52d5\u3092\u4fc3\u3059\u305f\u3081\u306b\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u8853\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3002\u6307\u6a19\uff1a\u89e3\u7d04\u7387\u3001\u30b5\u30dd\u30fc\u30c8\u8ca0\u8377\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30aa\u30d5\u30a1\u30fc\u304b\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3002.<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u904b\u7528\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u7e70\u308a\u8fd4\u3057\u4f7f\u7528\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u5909\u63db\u3057\u3001\u5404\u63a1\u7528\u8005\u30bf\u30a4\u30d7\u306b\u30b9\u30c6\u30fc\u30b8\u7279\u6709\u306e\u8cc7\u7523\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002\u5b9f\u7528\u7684\u306a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d1\u30bf\u30fc\u30f3\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u305f\u3081\u306b\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30b7\u30fc\u30b1\u30f3\u30b9\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30c4\u30a2\u30fc\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u30ca\u30c3\u30b8\u3001\u6210\u529f\u30bf\u30c3\u30c1\u3092\u5404\u63a1\u7528\u8005\u30b3\u30db\u30fc\u30c8\u306b\u7d50\u3073\u3064\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u9867\u5ba2\u63a1\u7528\u7387\u306f\u4e88\u6e2c\u53ef\u80fd\u306b\u6539\u5584\u3055\u308c\u307e\u3059\u3002.<\/p>\n<h3>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u305f\u3081\u306e\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3068\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u4f8b<\/h3>\n<p>\u5177\u4f53\u7684\u306a\u4f8b\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u5b9f\u884c\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3001\u5404\u63a1\u7528\u8005\u30bf\u30a4\u30d7\u3092\u6301\u7d9a\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b2\u3064\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u30c6\u30b9\u30c8\u6e08\u307f\u306e\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3067\u3059\u3002.<\/p>\n<ul>\n<li><strong>SaaS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u30a4\u30ce\u30d9\u30fc\u30bf\u30fc \u2192 \u65e9\u671f\u63a1\u7528\u8005 \u2192 \u65e9\u671f\u591a\u6570\u6d3e\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\uff09<\/strong> \u2014 \u5c0e\u5165\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3: \u300c\u6700\u521d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3057\u3001\u9001\u4fe1\u3057\u3001\u30aa\u30fc\u30d7\u30f3\u7387\u30ec\u30dd\u30fc\u30c8\u3092\u8868\u793a\u3059\u308b\u3002\u300d\u9867\u5ba2\u5c0e\u5165\u8a08\u753b: \u8a8d\u77e5\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u30cf\u30a6\u30c4\u30fc\u30d6\u30ed\u30b0\u3068\u6709\u6599\u691c\u7d22\uff09\u3001\u8208\u5473\u8cc7\u7523\uff08\u6bd4\u8f03\u30da\u30fc\u30b8\uff09\u3001\u8a55\u4fa1\u8cc7\u7523\uff08\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3 + ROI\u8a08\u7b97\u6a5f\uff09\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u8cc7\u7523\uff08\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30c4\u30a2\u30fc\uff09\u304a\u3088\u3073\u5c0e\u5165\u8cc7\u7523\uff08\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8 + 1:1\u6210\u529f\u30b3\u30fc\u30eb\uff09\u3002\u81ea\u52d5\u5316: 3\u65e5\u76ee\u306eMessenger Bot\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3068\u3001TTV\u3092\u77ed\u7e2e\u3059\u308b\u305f\u3081\u306e\u88fd\u54c1\u5185\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30d2\u30f3\u30c8\u3002\u6e2c\u5b9a: \u30b3\u30db\u30fc\u30c8\u9867\u5ba2\u5c0e\u5165\u7387\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u3078\u306e\u8ee2\u63db\u3001TTV.<\/li>\n<li><strong>E\u30b3\u30de\u30fc\u30b9\u8ca9\u58f2\u8005\u30d7\u30ed\u30b0\u30e9\u30e0\uff08\u521d\u671f\u591a\u6570\u6d3e\u3092\u30bf\u30fc\u30b2\u30c3\u30c8 \u2192 \u5f8c\u671f\u591a\u6570\u6d3e\uff09<\/strong> \u2014 \u5c0e\u5165\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3: \u300c60\u65e5\u4ee5\u5185\u306e\u6700\u521d\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3002\u300d\u5546\u54c1\u8a08\u753b\u306e\u9867\u5ba2\u6226\u7565: \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u63a8\u5968\u3001\u30ab\u30fc\u30c8\u56de\u5fa9\u81ea\u52d5\u5316\u3001\u6bb5\u968e\u7684\u5272\u5f15\u3001\u304a\u3088\u3073\u8cfc\u5165\u5f8c\u6559\u80b2\u3002\u9867\u5ba2\u6210\u529f\u306e\u5c0e\u5165\u306b\u306f\u3001\u8ca9\u58f2\u8005\u306e\u6709\u52b9\u5316\u3068\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u6e2c\u5b9a: \u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u7387\u3001\u4fdd\u6301\u7387\u3001\u304a\u3088\u3073\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6539\u5584\u3092\u512a\u5148\u3059\u308b\u305f\u3081\u306e\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u4f9b\u7d66\u3055\u308c\u308b\u62e1\u5f35\u53ce\u76ca.<\/li>\n<\/ul>\n<p>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30f3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u6d88\u8cbb\u8005\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u7528\u3057\u3066\u3001\u81ea\u5206\u81ea\u8eab\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3055\u308c\u305f\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u69cb\u7bc9\u3057\u307e\u3059: \u30da\u30eb\u30bd\u30ca\u3054\u3068\u306e\u5c0e\u5165\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u5b9a\u7fa9\u3057\u3001\u30b9\u30c6\u30fc\u30b8\u306b\u4e00\u81f4\u3057\u305f\u8cc7\u7523\u3092\u30e6\u30fc\u30b6\u30fc\u5c0e\u5165\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u307e\u3068\u3081\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ca\u30c3\u30b8\uff08\u4f1a\u8a71\u30d5\u30ed\u30fc\u3092\u542b\u3080\uff09\u3092\u4f5c\u6210\u3057\u3001\u30b3\u30db\u30fc\u30c8\u3054\u3068\u306e\u9867\u5ba2\u5c0e\u5165\u7387\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u5b9f\u9a13\u3092\u7e70\u308a\u8fd4\u3057\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306b\u5b66\u3073\u3092\u6587\u66f8\u5316\u3057\u3066\u3001\u6b21\u306e\u30b3\u30db\u30fc\u30c8\u304c\u6700\u521d\u306e\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3001\u4fdd\u6301\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>\n<p>SaaS\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u306e\u4f8b\u3084\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u88fd\u54c1\u3084\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9069\u5fdc\u3055\u305b\u308b\u305f\u3081\u306e\u6d88\u8cbb\u8005\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6226\u7565\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002.<\/p>\n<h2>\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u306e\u8aac\u660e\uff1a\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u304a\u3088\u3073\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306e\u7d71\u5408<\/h3>\n<p>\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u306f\u3001\u500b\u4eba\u304c\u9769\u65b0\u306b\u3064\u3044\u3066\u521d\u3081\u3066\u5b66\u3076\u3068\u3053\u308d\u304b\u3089\u3001\u305d\u308c\u3092\u5b8c\u5168\u306b\u53d7\u3051\u5165\u308c\u4f7f\u7528\u3059\u308b\u307e\u3067\u306e\u9032\u884c\u3092\u8aac\u660e\u3059\u308b\u69cb\u9020\u5316\u3055\u308c\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3084\u88fd\u54c1\u30c1\u30fc\u30e0\u304c\u4ecb\u5165\u3092\u8a2d\u8a08\u3057\u3001\u9032\u6357\u3092\u6e2c\u5b9a\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u6bb5\u968e\u7684\u306a\u884c\u52d5\u306e\u65c5\u3068\u3057\u3066\u30e2\u30c7\u30eb\u5316\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u53e4\u5178\u7684\u306a\u5b9a\u5f0f\u5316\u306f\u3001\u30ed\u30b8\u30e3\u30fc\u30b9\u306e\u666e\u53ca\u6bb5\u968e\uff08\u77e5\u8b58 \u2192 \u8aac\u5f97 \u2192 \u6c7a\u5b9a \u2192 \u5b9f\u65bd \u2192 \u78ba\u8a8d\uff09\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u8ad6\u7406\uff08\u8a8d\u77e5 \u2192 \u8208\u5473 \u2192 \u8a55\u4fa1 \u2192 \u8a66\u7528 \u2192 \u63a1\u7528\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u3001\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u9867\u5ba2\u6210\u529f\u306b\u308f\u305f\u3063\u3066\u4f7f\u7528\u3055\u308c\u308b\u5b9f\u7528\u7684\u306a5\u6bb5\u968e\u30e2\u30c7\u30eb\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\uff08\u30ed\u30b8\u30e3\u30fc\u30b9\u3001, <em>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u666e\u53ca<\/em>; \u30b3\u30c8\u30e9\u30fc\u3001, <em>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8<\/em>).<\/p>\n<p>\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u3092\u904b\u7528\u5316\u3059\u308b\u969b\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u30b3\u30a2\u8981\u7d20:<\/p>\n<ul>\n<li><strong>\u8a8d\u77e5\uff0f\u77e5\u8b58:<\/strong> \u30ea\u30fc\u30c1\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\uff1b\u6b63\u3057\u3044\u521d\u671f\u8a8d\u8b58\u3002.<\/li>\n<li><strong>\u8208\u5473\uff0f\u8aac\u5f97:<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u6bd4\u8f03\u8cc7\u7523\u3001\u793e\u4f1a\u7684\u8a3c\u660e\u306b\u3088\u3063\u3066\u4e0d\u78ba\u5b9f\u6027\u3092\u6e1b\u5c11\u3055\u305b\u308b\u3002.<\/li>\n<li><strong>\u8a55\u4fa1\/\u6c7a\u5b9a:<\/strong> \u30c8\u30e9\u30a4\u30a2\u30eb\u3001ROI\u8a08\u7b97\u6a5f\u3001\u8ca9\u58f2\u652f\u63f4\u306b\u3088\u3063\u3066\u8a8d\u8b58\u3055\u308c\u305f\u30ea\u30b9\u30af\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3002.<\/li>\n<li><strong>\u30c8\u30e9\u30a4\u30a2\u30eb\/\u5b9f\u88c5:<\/strong> \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c4\u30a2\u30fc\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3001\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30d8\u30eb\u30d7\u3092\u901a\u3058\u3066\u521d\u56de\u4fa1\u5024\uff08TTV\uff09\u3092\u8fc5\u901f\u306b\u63d0\u4f9b\u3057\u3001\u9867\u5ba2\u306e\u63a1\u7528\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u3002.<\/li>\n<li><strong>\u63a1\u7528\/\u78ba\u8a8d:<\/strong> \u65e5\u5e38\u7684\u306a\u4f7f\u7528\u3078\u306e\u7d71\u5408\u3001\u4fdd\u6301\u3001\u62e1\u5f35\u53ce\u76ca\u3068\u652f\u6301\u3002.<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u6bb5\u968e\u3092\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u5909\u63db\u3057\u3001\u63a5\u70b9\u3001\u30aa\u30fc\u30ca\u30fc\uff08\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u55b6\u696d\u3001\u9867\u5ba2\u6210\u529f\uff09\u3001KPI\u3092\u8996\u899a\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u5909\u66f4\u63a1\u7528\u6226\u7565\u304c\u660e\u78ba\u306a\u904b\u7528\u8a08\u753b\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306e\u63a1\u7528\u3068\u4fdd\u6301\u306b\u95a2\u3059\u308b\u7814\u7a76\u306f\u3001\u6bb5\u968e\u7684\u306a\u6307\u6a19\u3092\u5546\u696d\u7684\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u3092\u30b3\u30db\u30fc\u30c8\u6e2c\u5b9a\u3068\u30ea\u30f3\u30af\u3055\u305b\u308b\u3068\u3001\u5b9f\u9a13\u3092\u5f37\u5316\u3057\u305f\u308a\u3001\u6469\u64e6\u3092\u53d6\u308a\u9664\u304f\u305f\u3081\u306b\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u6295\u8cc7\u3059\u3079\u304d\u6b63\u78ba\u306a\u6bb5\u968e\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002.<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u8a08\u753b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u9867\u5ba2\u63a1\u7528\u8a08\u753b\uff1a\u30e2\u30c7\u30eb\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u306b\u7d50\u3073\u3064\u3051\u308b<\/h3>\n<p>\u7406\u8ad6\u3092\u7e70\u308a\u8fd4\u3057\u5b9f\u884c\u53ef\u80fd\u306a\u3082\u306e\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u3092\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u8a08\u753b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u306b\u5909\u63db\u3057\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u3092\u542b\u3081\u307e\u3059\u3002\u3053\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3001\u6bb5\u968e\u7684\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u8cc7\u7523\u3001\u30aa\u30fc\u30ca\u30fc\u3001\u30c8\u30ea\u30ac\u30fc\u3001\u6210\u529f\u57fa\u6e96\u3092\u898f\u5b9a\u3057\u3001\u3059\u3079\u3066\u306e\u65b0\u3057\u3044\u30b3\u30db\u30fc\u30c8\u304c\u8a8d\u77e5\u304b\u3089\u63a1\u7528\u307e\u3067\u306e\u4e00\u8cab\u3057\u305f\u9053\u3092\u7d4c\u9a13\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>\n<p>\u5e38\u306b\u542b\u3081\u308b\u5b9f\u7528\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u8981\u7d20:<\/p>\n<ul>\n<li><strong>\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306e\u5b9a\u7fa9:<\/strong> \u9867\u5ba2\u306e\u63a1\u7528\u7387\u8a08\u7b97\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u305f\u6b63\u78ba\u306a\u30a4\u30d9\u30f3\u30c8\uff08\u4f8b\uff1a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u5b8c\u4e86\u3001\u521d\u56de\u6709\u6599\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3002.<\/li>\n<li><strong>\u30b9\u30c6\u30fc\u30b8\u30d7\u30ec\u30a4\u30d6\u30c3\u30af:<\/strong> \u8a8d\u77e5\u8cc7\u7523\u3001\u95a2\u5fc3\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u8a55\u4fa1\u8cc7\u6599\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u3001\u63a1\u7528\uff0f\u7dad\u6301\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u518d\u5229\u7528\u306e\u305f\u3081\u306b\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u307e\u3068\u3081\u305f\u3082\u306e\u3002.<\/li>\n<li><strong>\u81ea\u52d5\u5316\u3068\u30ca\u30c3\u30b8:<\/strong> TTV\u3092\u6e1b\u5c11\u3055\u305b\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u4f1a\u8a71\u578b\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3068\u81ea\u52d5\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff1b\u3053\u308c\u3089\u306e\u30ca\u30c3\u30b8\u3092\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c7\u30b6\u30a4\u30f3\u3084\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306e\u4e00\u90e8\u3068\u3057\u3066\u5b9f\u88c5\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u6307\u6a19\u3068\u30aa\u30fc\u30ca\u30fc:<\/strong> \u30b3\u30db\u30fc\u30c8\u63a1\u7528\u7387\u3001TTV\u3001\u6a5f\u80fd\u306e\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u3001\u7dad\u6301\uff0d\u305d\u308c\u305e\u308c\u304c\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u307e\u305f\u306f\u30c1\u30fc\u30e0\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u5b9a\u671f\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3055\u308c\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u5b9f\u7528\u7684\u306a\u51fa\u767a\u70b9\u3092\u6c42\u3081\u3066\u3044\u308b\u5834\u5408\u3001\u79c1\u306f\u3057\u3070\u3057\u3070\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30b7\u30fc\u30b1\u30f3\u30b9\u3001\u88fd\u54c1\u30c4\u30a2\u30fc\u3001\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u30ca\u30c3\u30b8\u3092\u5b9f\u884c\u53ef\u80fd\u306a\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\u3002\u305d\u306e\u7d44\u307f\u5408\u308f\u305b\uff0d\u6d88\u8cbb\u8005\u63a1\u7528\u30e2\u30c7\u30eb\u3092\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306b\u7ffb\u8a33\u3057\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u901a\u3058\u3066\u8ffd\u8de1\u3059\u308b\uff0d\u304c\u3001\u5b66\u8853\u30e2\u30c7\u30eb\u304b\u3089\u6e2c\u5b9a\u53ef\u80fd\u306a\u6210\u9577\u306b\u63a1\u7528\u3092\u79fb\u884c\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/customer-adoption-strategy-267003.jpg\" alt=\"\u9867\u5ba2\u63a1\u7528\u6226\u7565\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u30b8\u30e7\u30f3\u30fb\u30c7\u30e5\u30fc\u30a4\u306e5\u6bb5\u968e\u30e2\u30c7\u30eb\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h2>\n<h3>\u88fd\u54c1\u63a1\u7528\u306b\u9069\u7528\u3055\u308c\u305f\u30b8\u30e7\u30f3\u30fb\u30c7\u30e5\u30fc\u30a4\u306e5\u6bb5\u968e\u30e2\u30c7\u30eb\uff1a\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3068\u5909\u5316\u63a1\u7528\u6226\u7565\u3078\u306e\u95a2\u9023\u6027<\/h3>\n<p>\u30b8\u30e7\u30f3\u30fb\u30c7\u30e5\u30fc\u30a4\u306e5\u6bb5\u968e\u30e2\u30c7\u30eb\uff08\u554f\u984c\u8a8d\u8b58 \u2192 \u60c5\u5831\u691c\u7d22 \u2192 \u4ee3\u66ff\u8a55\u4fa1 \u2192 \u9078\u629e\uff0f\u8a66\u7528 \u2192 \u7d50\u679c\uff0f\u78ba\u8a8d\uff09\u306f\u3001\u9867\u5ba2\u304c\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u3067\u3069\u3053\u3067\u505c\u6ede\u3057\u3066\u3044\u308b\u304b\u3092\u8a3a\u65ad\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u4ecb\u5165\u3092\u8a2d\u8a08\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u610f\u601d\u6c7a\u5b9a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u5404\u30c7\u30e5\u30fc\u30a4\u306e\u6bb5\u968e\u3092\u904b\u7528\u6226\u8853\u306b\u7ffb\u8a33\u3059\u308b\u3053\u3068\u3067\u3001\u62bd\u8c61\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u9053\u7b4b\u3092\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u9867\u5ba2\u6210\u529f\u30c1\u30fc\u30e0\u306b\u3068\u3063\u3066\u5b9f\u884c\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002.<\/p>\n<p>\u30c7\u30e5\u30fc\u30a4\u3092\u63a1\u7528\u30ec\u30d0\u30fc\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u65b9\u6cd5\uff1a<\/p>\n<ul>\n<li><strong>\u554f\u984c\u8a8d\u8b58\uff1a<\/strong> \u75db\u307f\u3092\u660e\u78ba\u306b\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u9700\u8981\u5275\u51fa\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u6307\u6a19\uff1a\u554f\u984c\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3001\u652f\u63f4\u3055\u308c\u305f\u8a8d\u77e5\u5ea6\u3002\u6226\u8853\uff1a\u8a8d\u77e5\u3055\u308c\u305f\u30cb\u30fc\u30ba\u3092\u5f62\u6210\u3059\u308b\u305f\u3081\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u5b9f\u9a13\u3068\u6bb5\u968e\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3002.<\/li>\n<li><strong>\u60c5\u5831\u691c\u7d22\uff1a<\/strong> \u6a29\u5a01\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6bd4\u8f03\u8cc7\u7523\u3092\u8868\u9762\u5316\u3057\u307e\u3059\u3002\u6307\u6a19\uff1a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30c7\u30e2\u30ea\u30af\u30a8\u30b9\u30c8\u3002\u6226\u8853\uff1aSEO\u3001FAQ\u3001\u304a\u3088\u3073\u4e00\u822c\u7684\u306a\u30af\u30a8\u30ea\u306b\u8fc5\u901f\u306b\u56de\u7b54\u3059\u308b\u4f1a\u8a71\u30d5\u30ed\u30fc\u3002.<\/li>\n<li><strong>\u4ee3\u66ff\u8a55\u4fa1\uff1a<\/strong> \u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u305f\u3081\u306e\u8a3c\u62e0\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u6307\u6a19\uff1a\u30c7\u30e2\u304b\u3089\u8a66\u7528\u3078\u306e\u8ee2\u63db\u3001ROI\u30c4\u30fc\u30eb\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3002\u6226\u8853\uff1a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001ROI\u8a08\u7b97\u6a5f\u3001\u304a\u3088\u3073\u63a1\u7528\u8005\u30da\u30eb\u30bd\u30ca\u306b\u95a2\u9023\u4ed8\u3051\u3089\u308c\u305f\u55b6\u696d\u652f\u63f4\u8cc7\u6599\u3002.<\/li>\n<li><strong>\u9078\u629e\/\u8a66\u7528:<\/strong> \u8a66\u7528\u3092\u7fd2\u6163\u7684\u306a\u4f7f\u7528\u306b\u5909\u63db\u3059\u308b\u305f\u3081\u306b\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u3068TTV\u3092\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u6307\u6a19\uff1a\u8a66\u7528\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u7387\u3001\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593\u3001\u9867\u5ba2\u63a1\u7528\u7387\u3002\u6226\u8853\uff1a\u88fd\u54c1\u30c4\u30a2\u30fc\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3001\u88fd\u54c1\u5185\u30ac\u30a4\u30c0\u30f3\u30b9\u3001\u81ea\u52d5\u7684\u306a\u4fc3\u3057\u3002.<\/li>\n<li><strong>\u6210\u679c\/\u78ba\u8a8d:<\/strong> \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u30a2\u30c9\u30dc\u30ab\u30b7\u30fc\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002\u6307\u6a19\uff1a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\/\u30c1\u30e3\u30fc\u30f3\u3001NPS\u3001\u62e1\u5f35\u53ce\u76ca\u3002\u6226\u8853\uff1a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u7d99\u7d9a\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u9867\u5ba2\u6210\u529f\u63a1\u7528\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3002.<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u6226\u8853\u3092\u3001\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u306b\u304a\u3051\u308b\u30b9\u30c6\u30fc\u30b8\u7279\u6709\u306e\u30aa\u30fc\u30ca\u30fc\u3001\u4eee\u8aac\u3001KPI\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u5909\u66f4\u63a1\u7528\u6226\u7565\u306b\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002\u518d\u73fe\u6027\u306e\u305f\u3081\u306b\u3001\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306b\u5909\u63db\u3057\u3001\u5b9f\u9a13\u3068\u6210\u529f\u3092\u6587\u66f8\u5316\u3057\u3001\u30b3\u30db\u30fc\u30c8\u5168\u4f53\u306b\u30b9\u30b1\u30fc\u30eb\u3055\u305b\u307e\u3059\u3002.<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5546\u54c1\u306b\u9069\u7528\u3055\u308c\u308b\u30b9\u30c6\u30fc\u30b8\uff1a\u5546\u54c1\u8a08\u753b\u306e\u305f\u3081\u306e\u9867\u5ba2\u6226\u7565\u3068\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u5f71\u97ff<\/h3>\n<p>\u30c7\u30e5\u30fc\u30a4\u306e\u30b9\u30c6\u30fc\u30b8\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5546\u54c1\u306b\u51fa\u4f1a\u3046\u3068\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306f\u8a55\u4fa1\u304b\u3089\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u306b\u81f3\u308b\u30d0\u30a4\u30e4\u30fc\u3092\u4fc3\u3059\u305f\u3081\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u4f53\u9a13\u306e\u9752\u5199\u771f\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u6226\u8853\u306f\u3001\u6d88\u8cbb\u8005\u306e\u73fe\u5728\u306e\u610f\u601d\u6c7a\u5b9a\u30b9\u30c6\u30fc\u30b8\u306b\u5408\u308f\u305b\u308b\u3068\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\uff1a\u554f\u984c\u8a8d\u8b58\u306e\u305f\u3081\u306e\u767a\u898b\u30d7\u30ed\u30e2\u3001\u8a55\u4fa1\u306e\u305f\u3081\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3055\u308c\u305f\u30d0\u30f3\u30c9\u30eb\u3001\u78ba\u8a8d\u306e\u305f\u3081\u306e\u8cfc\u5165\u5f8c\u306e\u63a8\u5968\u3002.<\/p>\n<p>\u79c1\u304c\u5b9f\u65bd\u3059\u308b\u5b9f\u7528\u7684\u306a\u5546\u54c1\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/p>\n<ul>\n<li><strong>\u30b9\u30c6\u30fc\u30b8\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u5546\u54c1:<\/strong> \u8a55\u4fa1\u4e2d\u306b\u7dca\u6025\u6027\u3068\u793e\u4f1a\u7684\u8a3c\u660e\u3092\u4f7f\u7528\u3057\uff08\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u306e\u30d0\u30c3\u30b8\u3001\u30ec\u30d3\u30e5\u30fc\uff09\u3001\u8cfc\u5165\u5f8c\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a8\u5968\u3092\u884c\u3046\u3053\u3068\u3067\u30ea\u30d4\u30fc\u30c8\u884c\u52d5\u3092\u52a0\u901f\u3055\u305b\u307e\u3059\u3002\u3053\u308c\u306f\u5805\u7262\u306a <a href=\"https:\/\/messengerbot.app\/ja\/%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e9%a1%a7%e5%ae%a2%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%83%97%e3%83%a9%e3%83%b3%e3%81%ae%e4%bd%9c%e6%88%90%ef%bc%9a%e6%88%90\/\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30f3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a> \u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u3068\u63a1\u7528\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u7d50\u3073\u3064\u3051\u308b\u3082\u306e\u3067\u3059\u3002.<\/li>\n<li><strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0 + \u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u7d44\u307f\u5408\u308f\u305b:<\/strong> \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u30c8\u30ea\u30ac\u30fc\uff08\u4f8b\uff1a\u6700\u521d\u306e\u6210\u529f\u3057\u305f\u4f7f\u7528\u5f8c\u306b\u30a2\u30c9\u30aa\u30f3\u3092\u63a8\u5968\uff09\u3068\u7d44\u307f\u5408\u308f\u305b\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f <a href=\"https:\/\/messengerbot.app\/ja\/%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%82%aa%e3%83%b3%e3%83%9c%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%95%e3%83%ad%e3%83%bc%e3%81%ae%e7%bf%92%e5%be%97%ef%bc%9a%e5%8a%b9%e6%9e%9c%e7%9a%84\/\">\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a> \u3092\u4f7f\u7528\u3057\u3066\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4e00\u8cab\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u542b\u610f:<\/strong> \u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u5b9f\u65bd\u3059\u308b\u969b\u3001\u5404\u30c7\u30e5\u30fc\u30a4\u30b9\u30c6\u30fc\u30b8\u306e\u6469\u64e6\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u4fa1\u683c\u8abf\u6574\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ae\u30e3\u30c3\u30d7\u3001\u307e\u305f\u306f\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u5931\u6557\u306a\u3069\u306e\u5909\u66f4\u3092\u51e6\u65b9\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u304c\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3001\u30b3\u30db\u30fc\u30c8\u5b9f\u9a13\u3067\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u3053\u308c\u3092\u5927\u898f\u6a21\u306b\u904b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u5b9f\u9a13\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306b\u7d50\u3073\u4ed8\u3051\u3001\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u9867\u5ba2\u6210\u529f\u304c\u9867\u5ba2\u63a1\u7528\u7387\u306e\u6539\u5584\u3001\u5909\u66f4\u63a1\u7528\u6226\u7565\u306e\u6c7a\u5b9a\u3001\u304a\u3088\u3073\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u512a\u5148\u9806\u4f4d\u306b\u95a2\u3059\u308b\u5358\u4e00\u306e\u771f\u5b9f\u306e\u6e90\u3092\u5171\u6709\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/p>\n<h2>\u5b9f\u65bd\u3001\u6e2c\u5b9a\u3001\u30ea\u30bd\u30fc\u30b9<\/h2>\n<h3>\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff1a\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u3001\u9867\u5ba2\u63a1\u7528\u6226\u7565PDF\u3001\u304a\u3088\u3073\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3078\u306e\u30ea\u30f3\u30af<\/h3>\n<p>\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u3092\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u5f62\u5f0f\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3068\u3057\u3066\u6271\u3044\u307e\u3059\uff1a\u9867\u5ba2\u63a1\u7528\u6226\u7565\u3092\u660e\u78ba\u306a\u30aa\u30fc\u30ca\u30fc\u3001\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3001\u304a\u3088\u3073\u6e2c\u5b9a\u53ef\u80fd\u306a\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306b\u7d50\u3073\u3064\u3051\u308b\u751f\u304d\u305f\u6587\u66f8\u3067\u3059\u3002\u6700\u4f4e\u9650\u3001\u79c1\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059:<\/p>\n<ul>\n<li><strong>\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306e\u5b9a\u7fa9:<\/strong> \u5404\u30da\u30eb\u30bd\u30ca\u306e\u63a1\u7528\u30a4\u30d9\u30f3\u30c8\u3092\u6b63\u78ba\u306b\u5b9a\u7fa9\u3057\u307e\u3059\uff08\u4f8b\uff1a\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u5b8c\u4e86\u3001\u6700\u521d\u306e\u53d6\u5f15\u3001\u9031\u6b21\u30a2\u30af\u30c6\u30a3\u30d6\u4f7f\u7528\uff09\u3057\u3001\u305d\u308c\u3092\u9867\u5ba2\u63a1\u7528\u8a08\u753b\u304a\u3088\u3073\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306b\u8a18\u9332\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30b9\u30c6\u30fc\u30b8\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u8cc7\u7523:<\/strong> \u8cc7\u7523\u3092\u9867\u5ba2\u63a1\u7528\u30d7\u30ed\u30bb\u30b9\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u307e\u3059\uff1a\u8a8d\u77e5\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u8208\u5473\u8cc7\u7523\u3001\u8a55\u4fa1\u8cc7\u6599\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u3001\u304a\u3088\u3073\u63a1\u7528\/\u4fdd\u6301\u30d7\u30ed\u30b0\u30e9\u30e0\u3002\u79c1\u306f\u3057\u3070\u3057\u3070 <a href=\"https:\/\/messengerbot.app\/ja\/%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%82%aa%e3%83%b3%e3%83%9c%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%95%e3%83%ad%e3%83%bc%e3%81%ae%e7%bf%92%e5%be%97%ef%bc%9a%e5%8a%b9%e6%9e%9c%e7%9a%84\/\">\u30e6\u30fc\u30b6\u30fc\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a> \u3092\u518d\u5229\u7528\u3057\u3066\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u3068\u6700\u521d\u306e\u4fa1\u5024\u4f53\u9a13\u3092\u6a19\u6e96\u5316\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u6240\u6709\u6a29\u3068\u30ac\u30d0\u30ca\u30f3\u30b9:<\/strong> \u5404\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306b\u5bfe\u3057\u3066\u9867\u5ba2\u6226\u7565\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5272\u308a\u5f53\u3066\u3001\u30af\u30ed\u30b9\u30d5\u30a1\u30f3\u30af\u30b7\u30e7\u30ca\u30eb\u306a\u30ea\u30ba\u30e0\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u88fd\u54c1\u3001\u55b6\u696d\u3001\u9867\u5ba2\u6210\u529f\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u5909\u66f4\u63a1\u7528\u6226\u7565\u304c\u30b5\u30a4\u30ed\u306a\u3057\u3067\u5b9f\u884c\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u81ea\u52d5\u5316\u3068\u30ef\u30fc\u30af\u30d5\u30ed\u30fc:<\/strong> \u624b\u52d5\u306e\u63a5\u89e6\u30dd\u30a4\u30f3\u30c8\u3092\u6e1b\u3089\u3059\u305f\u3081\u306b\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ca\u30c3\u30b8\u3001\u88fd\u54c1\u5185\u30ac\u30a4\u30c9\u3001\u4f1a\u8a71\u30d5\u30ed\u30fc\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u79c1\u306e\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304a\u3088\u3073\u30ea\u30f3\u30af\u3055\u308c\u305f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u4e00\u90e8\u3068\u3057\u3066\u6587\u66f8\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002.<\/li>\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3:<\/strong> \u5b9a\u6027\u7684\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u9867\u5ba2\u6210\u529f\u63a1\u7528\u30c1\u30fc\u30e0\u3078\u306e\u30a8\u30b9\u30ab\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u88fd\u54c1\u306e\u4fee\u6b63\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u66f4\u65b0\u3092\u512a\u5148\u3059\u308b\u305f\u3081\u306b\u3001\u9867\u5ba2\u6226\u7565\u30de\u30c3\u30d4\u30f3\u30b0\u306b\u6d1e\u5bdf\u3092\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u30d6\u30ea\u30fc\u30d5\u3068\u8cc7\u7523:<\/strong> \u7d4c\u55b6\u8005\u3001\u55b6\u696d\u3001CS\u304c\u53c2\u7167\u3067\u304d\u308b\u7c21\u6f54\u306a\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306ePDF\u307e\u305f\u306f\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6226\u7565\u306e\u5b9a\u7fa9\u3068\u671f\u5f85\u3055\u308c\u308bKPI\u304c\u7d71\u5408\u3055\u308c\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u5b9f\u7528\u7684\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306e\u305f\u3081\u306b\u3001\u79c1\u306f\u63a1\u7528\u30bf\u30b9\u30af\u3092\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30f3\u306b\u30ea\u30f3\u30af\u3055\u305b\u3066\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30b7\u30fc\u30b1\u30f3\u30b9\u3001\u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u306e\u52d5\u304d\u3001\u6210\u529f\u306e\u63a5\u89e6\u304c\u8abf\u6574\u3055\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002 <a href=\"https:\/\/messengerbot.app\/ja\/%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e9%a1%a7%e5%ae%a2%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%83%97%e3%83%a9%e3%83%b3%e3%81%ae%e4%bd%9c%e6%88%90%ef%bc%9a%e6%88%90\/\">\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30f3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<\/a> \u9069\u5fdc\u53ef\u80fd\u306a\u69cb\u9020\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002.<\/p>\n<h3>\u6307\u6a19\u3001\u30c4\u30fc\u30eb\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\uff1a\u9867\u5ba2\u63a1\u7528\u7387KPI\u3001\u9867\u5ba2\u6226\u7565\u306e\u4f8bPDF\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3001\u9867\u5ba2\u63a1\u7528\u6226\u7565\u306e\u30b5\u30f3\u30d7\u30eb\u4f8b<\/h3>\n<p>\u79c1\u306f\u3001\u9867\u5ba2\u63a1\u7528\u7387\u304c\u4e88\u6e2c\u53ef\u80fd\u306b\u6539\u5584\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u7126\u70b9\u3092\u7d5e\u3063\u305fKPI\u30bb\u30c3\u30c8\u3068\u904b\u7528\u30c4\u30fc\u30eb\u30dc\u30c3\u30af\u30b9\u3092\u901a\u3058\u3066\u5b9f\u88c5\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u79c1\u304c\u30b3\u30db\u30fc\u30c8\u3054\u3068\u306b\u8ffd\u8de1\u3059\u308b\u4e3b\u8981\u306a\u6307\u6a19\u306f:<\/p>\n<ul>\n<li><strong>\u9867\u5ba2\u63a1\u7528\u7387:<\/strong> \u5b9a\u7fa9\u3055\u308c\u305f\u30a6\u30a3\u30f3\u30c9\u30a6\u5185\u3067\u63a1\u7528\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u306b\u5230\u9054\u3059\u308b\u9069\u683c\u30e6\u30fc\u30b6\u30fc\u306e%\u2014\u30b3\u30db\u30fc\u30c8\u3054\u3068\u306b\u8a08\u7b97\u3057\u3066\u3001\u901f\u5ea6\u306e\u6539\u5584\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002.<\/li>\n<li><strong>\u521d\u56de\u4fa1\u5024\u307e\u3067\u306e\u6642\u9593 (TTV):<\/strong> \u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u304b\u3089\u6700\u521d\u306e\u91cd\u8981\u306a\u6210\u679c\u307e\u3067\u306e\u4e2d\u592e\u5024; \u9577\u671f\u7684\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u6700\u3082\u8fc5\u901f\u306a\u624b\u6bb5\u3067\u3059\u3002.<\/li>\n<li><strong>\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u6709\u6599\u3078\u306e\u8ee2\u63db\u3068\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u6307\u6a19:<\/strong> \u30c8\u30e9\u30a4\u30a2\u30eb\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u7387\u3001\u6a5f\u80fd\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u6570\u3001\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u9054\u6210\u7387\u3002.<\/li>\n<li><strong>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3068\u62e1\u5f35:<\/strong> 30\/90\/180\u65e5\u3067\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u3001\u89e3\u7d04\u3001\u62e1\u5f35\u53ce\u76ca\u304a\u3088\u3073LTV\u3002.<\/li>\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u611f\u60c5:<\/strong> \u9031\u6b21\/\u6708\u6b21\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3001NPS\u307e\u305f\u306f\u8a55\u4fa1NPS\u3001\u8cea\u7684\u30b5\u30dd\u30fc\u30c8\u4fe1\u53f7\u3002.<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306eKPI\u3092\u904b\u7528\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u30c4\u30fc\u30eb\u3068\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8:<\/p>\n<ul>\n<li><strong>\u63a1\u7528\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9:<\/strong> \u9867\u5ba2\u306e\u63a1\u7528\u7387\u3001TTV\u3001\u4fdd\u6301\u7387\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u30b3\u30db\u30fc\u30c8\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u3001\u6240\u6709\u8005\u304c\u96e2\u8131\u306b\u5bfe\u51e6\u3067\u304d\u308b\u3088\u3046\u306b\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306e\u4f8b\u306b\u6587\u66f8\u5316\u3055\u308c\u3066\u3044\u307e\u3059\uff08\u9867\u5ba2KPI\u30ac\u30a4\u30c9\u306e\u30e1\u30c8\u30ea\u30af\u30b9\u30ac\u30a4\u30c0\u30f3\u30b9\u3092\u53c2\u7167\uff09\u3002.<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8:<\/strong> \u30b9\u30c6\u30fc\u30b8\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u30c8\u30ea\u30ac\u30fc\u3001\u304a\u3088\u3073Messenger Bot\u306e\u4f1a\u8a71\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u81ea\u52d5\u5316\u3057\u3066\u610f\u56f3\u3092\u30ad\u30e3\u30c3\u30c1\u3059\u308b\u305f\u3081\u306e\u518d\u73fe\u53ef\u80fd\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\u3002.<\/li>\n<li><strong>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff06\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8:<\/strong> TTV\u3092\u6e1b\u5c11\u3055\u305b\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u306e\u4f8b\u304b\u3089\u6d3e\u751f\u3057\u305f\u5177\u4f53\u7684\u306a\u30b7\u30fc\u30b1\u30f3\u30b9\u3068\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3067\u3059\u3002.<\/li>\n<li><strong>\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306e\u6210\u679c\u7269:<\/strong> \u9867\u5ba2\u306e\u63a1\u7528\u6226\u7565\u306e\u4f8b\u3068\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u5411\u3051\u306ePDF\u30d6\u30ea\u30fc\u30d5\u3001\u6210\u529f\u3057\u305f\u30b3\u30db\u30fc\u30c8\u5b9f\u9a13\u3092\u793a\u3059\u30b5\u30f3\u30d7\u30eb\u9867\u5ba2\u6226\u7565\u306e\u4f8b\u3067\u3059\u3002.<\/li>\n<\/ul>\n<p>\u79c1\u304c\u5f93\u3046\u904b\u7528\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9:<\/p>\n<ul>\n<li>\u65e9\u671f\u306b\u8a08\u6e2c: \u30b3\u30db\u30fc\u30c8\u306e\u63a1\u7528\u7387\u3068TTV\u3092\u521d\u65e5\u304b\u3089\u8ffd\u8de1\u3057\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u610f\u898b\u3067\u306f\u306a\u304f\u4fee\u6b63\u306e\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u307e\u3059\u3002.<\/li>\n<li>\u8fc5\u901f\u306a\u5b9f\u9a13\u3092\u5b9f\u65bd: \u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u4fa1\u683c\u8a2d\u5b9a\u306eA\/B\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u9867\u5ba2\u6226\u7565\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u306b\u7d50\u679c\u3092\u6587\u66f8\u5316\u3057\u3066\u6210\u529f\u3092\u62e1\u5927\u3057\u307e\u3059\u3002.<\/li>\n<li>\u30b9\u30de\u30fc\u30c8\u306b\u81ea\u52d5\u5316\u3059\u308b\uff1a\u4f1a\u8a71\u578b\u306e\u30ca\u30c3\u30b8\u3084\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306e\u81ea\u52d5\u5316\u3092\u5b9f\u88c5\u3057\u3066\u3001\u30eb\u30fc\u30c1\u30f3\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30bf\u30b9\u30af\u3092\u51e6\u7406\u3057\u3001CS\u306b\u9ad8\u4fa1\u5024\u306e\u30b7\u30b0\u30ca\u30eb\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u307e\u3059\u3002.<\/li>\n<li>\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u304b\u3089\u5b66\u3076\uff1a\u5185\u90e8\u30c7\u30fc\u30bf\u3092HubSpot\u3001McKinsey\u3001Gartner\u306e\u696d\u754c\u30ac\u30a4\u30c0\u30f3\u30b9\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u73fe\u5b9f\u7684\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u9867\u5ba2\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3078\u306e\u6295\u8cc7\u3092\u6b63\u5f53\u5316\u3057\u307e\u3059\u3002.<\/li>\n<\/ul>\n<p>\u518d\u5229\u7528\u53ef\u80fd\u306a\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u3088\u308a\u6df1\u3044\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u306e\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u63a1\u7528\u6226\u7565\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u30d1\u30bf\u30fc\u30f3\u3068\u9867\u5ba2KPI\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u2014\u307e\u305a\u306f <a href=\"https:\/\/messengerbot.app\/ja\/%e5%8a%b9%e6%9e%9c%e7%9a%84%e3%81%aa%e3%82%aa%e3%83%b3%e3%83%9c%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%95%e3%83%ad%e3%83%bc%e3%81%ae%e4%be%8b%e3%82%92%e4%bd%9c%e6%88%90%e3%81%99%e3%82%8b\/\">SaaS\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d5\u30ed\u30fc\u306e\u4f8b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044<\/a>, \u305d\u306e <a href=\"https:\/\/messengerbot.app\/ja\/%e9%a1%a7%e5%ae%a2kpi%e3%81%ae%e7%bf%92%e5%be%97-%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e3%80%81%e6%88%90%e5%8a%9f%e3%80%81%e6%ba%80%e8%b6%b3%e5%ba%a6%e3%82%92%e9%ab%98%e3%82%81%e3%82%8b%e3%81%9f\/\">\u9867\u5ba2\u63a1\u7528\u7387\u6307\u6a19\u30ac\u30a4\u30c9<\/a>, \u305d\u3057\u3066 <a href=\"https:\/\/messengerbot.app\/ja\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e3%81%a8%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%e3%81%ae%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%aa%e3%83%b3%e3%82%b0%ef%bc%9a%e6%88%a6%e7%95%a5%e3%80%81\/\">\u9867\u5ba2\u7dad\u6301\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u30d7\u30ec\u30a4\u30d6\u30c3\u30af<\/a> \u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u63a1\u7528\u3092\u4fc3\u9032\u3057\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u5b8c\u5168\u3067\u5b9f\u884c\u53ef\u80fd\u306a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ja\/customer-adoption-strategy-a-playful-practical-guide-to-the-5-stage-adoption-process-4-adopter-types-john-deweys-model-and-real-examples\/\" data-essbisPostTitle=\"Customer Adoption Strategy: A Playful, Practical Guide to the 5-Stage Adoption Process, 4 Adopter Types, John Dewey\u2019s Model and Real Examples\" data-essbisHoverContainer=\"\"><p>Key Takeaways Customer adoption strategy turns curiosity into habit: map the five stages (awareness \u2192 interest \u2192 evaluation \u2192 trial \u2192 adoption) and define a measurable adoption milestone for each persona. Use a user adoption strategy template and customer adoption plan to standardize onboarding, shorten Time To First Value (TTV), and lift trial\u2011to\u2011paid conversion. Segment by adopter type (innovators, early adopters, early majority, late majority) and tailor messaging and offers to improve customer adoption rate across cohorts. Embed customer success adoption playbooks and assign a customer strategy manager to own retention, expansion, and the customer strategy worksheet for cross\u2011functional alignment. Apply the consumer adoption model and John Dewey\u2019s five\u2011stage decision [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":258661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-258662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/posts\/258662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/comments?post=258662"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/posts\/258662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/media\/258661"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/media?parent=258662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/categories?post=258662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ja\/wp-json\/wp\/v2\/tags?post=258662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}