{"id":256409,"date":"2025-08-15T03:07:07","date_gmt":"2025-08-15T10:07:07","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/"},"modified":"2025-08-15T03:07:07","modified_gmt":"2025-08-15T10:07:07","slug":"%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a3%bc%ec%9a%94-%ec%82%ac%eb%a1%80-%ec%97%ad%ed%95%a0-%eb%b0%8f-%ec%a0%84%eb%9e%b5","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ko\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/","title":{"rendered":"\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub9c8\uc2a4\ud130\ud558\uae30: \uc131\uacf5\uc744 \uc704\ud55c \uc8fc\uc694 \uc0ac\ub840, \uc5ed\ud560 \ubc0f \uc804\ub7b5"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/ko\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/\" data-essbisposttitle=\"Mastering Accounts Based Marketing: Key Examples, Roles, and Strategies for Success\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\uc8fc\uc694 \ub0b4\uc6a9<\/h2>\n<ul>\n<li>\uc219\ub828 <strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 (ABM)<\/strong> \ud0c0\uac9f\ud305, \ucc38\uc5ec \ubc0f \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li>ABM\uc740 \ud2b9\uc815 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud558\uc5ec \ub354 \uae4a\uc740 \uad00\uacc4\ub97c \ud615\uc131\ud558\uace0 \ub354 \ub192\uc740 \uc804\ud658\uc728\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/li>\n<li>\uc131\uacf5\uc801\uc778 ABM \uc804\ub7b5\uc5d0\ub294 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ucea0\ud398\uc778, \ud0c0\uac9f \uad11\uace0 \ubc0f \ub9de\ucda4\ud615 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li>\ud310\ub9e4 \ud300\uacfc \ub9c8\ucf00\ud305 \ud300 \uac04\uc758 \ud611\uc5c5\uc740 ABM \uc774\ub2c8\uc154\ud2f0\ube0c\uc5d0\uc11c \uc815\ub82c\uc744 \ub2ec\uc131\ud558\uace0 \uacb0\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li>ABM\uc744 \uad6c\ud604\ud558\uba74 \ub354 \ub192\uc740 ROI, \uac1c\uc120\ub41c \uace0\uac1d \uacbd\ud5d8 \ubc0f \ub354 \ub098\uc740 \uc790\uc6d0 \ud560\ub2f9\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>CRM \uc2dc\uc2a4\ud15c \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \uae30\uc220 \ubc0f \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uba74 ABM \ub178\ub825\uc744 \uac04\uc18c\ud654\ud558\uace0 \ucc38\uc5ec\ub97c \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>ABM \uc778\uc99d\uc744 \ucde8\ub4dd\ud558\uba74 \uc804\ubb38\uc801\uc778 \uc2e0\ub8b0\uc131\uc744 \ub192\uc774\uace0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc5c5\uacc4 \ubaa8\ubc94 \uc0ac\ub840\uc640 \uc77c\uce58\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/div>\n<p>\uc624\ub298\ub0a0\uc758 \uacbd\uc7c1 \ud658\uacbd\uc5d0\uc11c, \ub9c8\uc2a4\ud130\ud558\ub294 \uac83\uc740 <strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305<\/strong> (ABM)\uc740 \ud0c0\uac9f\ud305 \ubc0f \ucc38\uc5ec \uc804\ub7b5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub824\ub294 \uae30\uc5c5\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774 \uae30\uc0ac\ub294 <strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305<\/strong>, \uc8fc\uc694 \uc774\uc810\uacfc \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uacfc\uc758 \ucc28\uc774\uc810\uc744 \ud0d0\uad6c\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \uc2e4\uc81c \uc0ac\ub840 <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">\uc608\uc2dc<\/a> \uc640 \uc131\uacf5\uc801\uc778 ABM \uc804\ub7b5\uc744 \uac15\uc870\ud558\ub294 \uc0ac\ub840 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud558\uba70, <strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uacfc \ucc45\uc784<\/strong>} \ub610\ud55c \ud6a8\uacfc\uc801\uc778 <strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305<\/strong> \ucea0\ud398\uc778\uc774 \uc5b4\ub5a4 \ubaa8\uc2b5\uc778\uc9c0 \uc2dc\uac01\ud654\ud558\uace0 \uc870\uc9c1 \ub0b4 ABM \uad6c\ud604\uc744 \uc704\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc778\uc99d\uc744 \uc6d0\ud558\uc2dc\ub4e0 \uc131\uacf5\uc744 \uc704\ud55c \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud558\uc2dc\ub4e0, \uc774 \ud3ec\uad04\uc801\uc778 \uac00\uc774\ub4dc\ub294 \uc5ec\ub7ec\ubd84\uc774 <strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305<\/strong>.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00?<\/h2>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc740 \ub354 \ub113\uc740 \ub300\uc911\uc774 \uc544\ub2cc \ud2b9\uc815 \uacc4\uc815\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uac1c\ubcc4 \uacc4\uc815\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc5d0 \ub9de\ucd98 \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5b4 B2B \uae30\uc5c5\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc774 \ub429\ub2c8\ub2e4. \uc8fc\uc694 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ub354 \uae4a\uc740 \uad00\uacc4\ub97c \ud615\uc131\ud558\uace0 \ub354 \ub192\uc740 \ucc38\uc5ec\uc728\uc744 \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uae30\ucd08 \uc774\ud574\ud558\uae30<\/h3>\n<p>ABM\uc740 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uace0 \uc774\ub97c \ucc38\uc5ec\uc2dc\ud0a4\uae30 \uc704\ud55c \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774 \ud0c0\uac9f \uc811\uadfc \ubc29\uc2dd\uc740 \uc885\uc885 \ub354 \ub113\uc740 \ubc94\uc704\ub97c \ud3ec\uad04\ud558\ub294 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uacfc \ub300\uc870\uc801\uc785\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uba87 \uac00\uc9c0 \ud6a8\uacfc\uc801\uc778 \uc608\uc785\ub2c8\ub2e4:<\/p>\n<ol>\n<li><strong>\uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ucea0\ud398\uc778<\/strong>: \uc8fc\uc694 \uc758\uc0ac \uacb0\uc815\uc790\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc774\uba54\uc77c \ub0b4\uc6a9\uc744 \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ud68c\uc0ac\ub294 \uc720\uc0ac\ud55c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc5b4\ub5bb\uac8c \ub3c4\uc6c0\uc774 \ub418\uc5c8\ub294\uc9c0\ub97c \uac15\uc870\ud558\ub294 \ub9de\ucda4\ud615 \uc0ac\ub840 \uc5f0\uad6c\ub97c \ubcf4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud0c0\uac9f \uad11\uace0<\/strong>: \uc120\ud0dd\ud55c \ud68c\uc0ac\uc758 \uc758\uc0ac \uacb0\uc815\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uad11\uace0\ub97c \uac8c\uc7ac\ud558\uae30 \uc704\ud574 LinkedIn\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud574\ub2f9 \uacc4\uc815\uc774 \uc9c1\uba74\ud55c \uace0\uc720\ud55c \ubb38\uc81c\uc640 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ud6c4\uc6d0 \ucf58\ud150\uce20 \ub610\ub294 \uc9c1\uc811 \uba54\uc2dc\uc9c0\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305<\/strong>: \ubaa9\ud45c \uacc4\uc815\uc758 \ud2b9\uc815 \uad00\uc2ec\uc0ac\ub97c \ub2e4\ub8e8\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud305 \uc5d0\uc774\uc804\uc2dc\ub294 \ubaa9\ud45c \ud68c\uc0ac\uc758 \uc0b0\uc5c5\uc5d0 \uc9c1\uc811 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc0b0\uc5c5 \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc0c1\uc138 \ubcf4\uace0\uc11c\ub97c \uac1c\ubc1c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc6b0\ud3b8 \ucea0\ud398\uc778<\/strong>: \ubaa9\ud45c \uacc4\uc815\uc758 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\uc5d0\uac8c \uac1c\uc778\ud654\ub41c \uc120\ubb3c\uc774\ub098 \uc815\ubcf4 \ud328\ud0a4\uc9c0\ub97c \ubcf4\ub0c5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc798 \uc870\uc0ac\ub41c \uc0b0\uc5c5 \ubcf4\uace0\uc11c\ub098 \ud68c\uc0ac\uc758 \uac00\uce58\ub97c \ubc18\uc601\ud558\ub294 \ube0c\ub79c\ub4dc \uc544\uc774\ud15c\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc601\uc5c5 \uc811\uadfc<\/strong>: \uac1c\uc778\ud654\ub41c \uc811\uadfc \uc804\ub7b5\uc744 \ud1b5\ud574 \ubaa9\ud45c \uacc4\uc815\uacfc \uc18c\ud1b5\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \ud300\uacfc \uc601\uc5c5 \ud300 \uac04\uc758 \uc870\uc815\ub41c \ub178\ub825\uc744 \uad6c\ud604\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc804\ud654 \ud1b5\ud654 \ubc0f \ub9de\ucda4\ud615 \ud504\ub808\uc820\ud14c\uc774\uc158\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc815\ubcc4 \uc774\ubca4\ud2b8<\/strong>: \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0 \ub9de\ucda4\ud615 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc120\ud0dd\ub41c \uacc4\uc815\uc744 \uc704\ud55c \ub3c5\uc810 \uc774\ubca4\ud2b8\ub098 \uc6e8\ube44\ub098\ub97c \uac1c\ucd5c\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790\ub97c \uc0b0\uc5c5 \ubb38\uc81c\uc5d0 \ub300\ud55c \uc6d0\ud0c1 \ud1a0\ub860\uc5d0 \ucd08\ub300\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc220 \ud65c\uc6a9<\/strong>: CRM \uc2dc\uc2a4\ud15c \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ucc38\uc5ec\ub3c4\ub97c \ucd94\uc801\ud558\uace0 \uacc4\uc815 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uba54\uc2dc\uc9c0\uac00 \uad00\ub828\uc131\uc774 \uc788\uace0 \uc2dc\uc758\uc801\uc808\ud558\uac8c \uc804\ub2ec\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uba54\uc2e0\uc800 \ucc57\ubd07<\/strong>: Facebook\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c Messenger \ubd07\uc744 \uad6c\ud604\ud558\uc5ec \ud0c0\uac9f \uacc4\uc815\uc758 \uc7a0\uc7ac \uace0\uac1d\uacfc \uc2e4\uc2dc\uac04\uc73c\ub85c \uc18c\ud1b5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd07\uc740 \ubb38\uc758\uc5d0 \ub300\ud55c \uc989\uac01\uc801\uc778 \uc751\ub2f5\uc744 \uc81c\uacf5\ud558\uac70\ub098, \ud68c\uc758\ub97c \uc608\uc57d\ud558\uac70\ub098, \uc0ac\uc6a9\uc790 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub530\ub77c \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud1b5\ud569\ud558\uba74 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub178\ub825\uc774 \ud06c\uac8c \ud5a5\uc0c1\ub418\uc5b4 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc774 \uac1c\uc120\ub429\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\ub824\uba74 <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub9ac\ub354\uc2ed \uc5bc\ub77c\uc774\uc5b8\uc2a4\uc758 \uc790\ub8cc\ub97c \ucc38\uc870\ud558\ub294 \uac83\uc744 \uace0\ub824\ud574 \ubcf4\uc138\uc694. \uc774\ub4e4\uc740 \uc131\uacf5\uc801\uc778 ABM \uad6c\ud604\uc5d0 \ub300\ud55c \uad11\ubc94\uc704\ud55c \uc5f0\uad6c\uc640 \uc0ac\ub840 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uad6c\ud604\uc758 \uc8fc\uc694 \uc774\uc810<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uad6c\ud604\ud558\uba74 \ube44\uc988\ub2c8\uc2a4\uc758 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubcc0\ud654\uc2dc\ud0ac \uc218 \uc788\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc8fc\uc694 \uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ub354 \ub192\uc740 ROI<\/strong>: ABM\uc740 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc5d0 \ube44\ud574 \uc77c\ubc18\uc801\uc73c\ub85c \ub354 \ub192\uc740 \ud22c\uc790 \uc218\uc775\ub960\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc601\uc5c5\uacfc \ub9c8\ucf00\ud305 \uac04\uc758 \uac1c\uc120\ub41c \uc815\ub82c<\/strong>: ABM\uc740 \uc601\uc5c5\ud300\uacfc \ub9c8\ucf00\ud305\ud300 \uac04\uc758 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud558\uc5ec \ub450 \ubd80\uc11c\uac00 \uacf5\ud1b5\uc758 \ubaa9\ud45c\ub97c \ud5a5\ud574 \ub098\uc544\uac00\uace0 \ud0c0\uac9f \uacc4\uc815\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uacf5\uc720\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud5a5\uc0c1\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong>: \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\uc640 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \ubaa9\ud45c \uacc4\uc815\uc5d0 \ub300\ud574 \ub354 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\uc73c\uba70, \uc774\ub294 \ub354 \uac15\ud55c \uad00\uacc4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub354 \ub098\uc740 \uc790\uc6d0 \ubc30\ubd84<\/strong>: ABM\uc740 \uae30\uc5c5\uc774 \uc218\uc775 \uc7a0\uc7ac\ub825\uc774 \uac00\uc7a5 \ud070 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \uc790\uc6d0\uc744 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud560\ub2f9\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc7a5\uae30\uc801\uc778 \uad00\uacc4<\/strong>: \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc8fc\uc694 \uacc4\uc815\uacfc\uc758 \uc7a5\uae30\uc801\uc778 \uad00\uacc4 \uac1c\ubc1c\uc744 \uc7a5\ub824\ud558\uba70, \uc774\ub294 \ubc18\ubcf5\uc801\uc778 \uac70\ub798\uc640 \ucd94\ucc9c\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc774\uc810\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uc131\uc7a5\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\ub294 \ubcf4\ub2e4 \ubaa9\ud45c \uc9c0\ud5a5\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc608\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<h3>\uc2e4\uc81c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc0ac\ub840<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc740 \uace0\ubd80\uac00\uac00\uce58 \uace0\uac1d\uacfc\uc758 \ucc38\uc5ec\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \uae30\uc5c5\uc5d0 \uac15\ub825\ud55c \uc804\ub7b5\uc73c\ub85c \uc785\uc99d\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc608\ub294 <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \ud2b9\uc815 \uacc4\uc815\uc5d0 \ub300\ud55c \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\uc640 \ubaa9\ud45c \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud558\uc5ec ABM\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud55c \uc0ac\ub840\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368, HubSpot\uc740 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ud06c\uac8c \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610 \ub2e4\ub978 \uc8fc\ubaa9\ud560 \ub9cc\ud55c \uc0ac\ub840\ub294 <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4<\/a>, \uc774\ub294 \uc8fc\uc694 \uc758\uc0ac \uacb0\uc815\uc790\ub4e4\uc5d0\uac8c \ub9de\ucda4\ud615 \uc811\uadfc\uc744 \ud558\uae30 \uc704\ud574 ABM \uc804\ub7b5\uc744 \uad6c\ud604\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc774\ub7ec\ud55c \uacc4\uc815\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud310\ub9e4 \ubc0f \uace0\uac1d \ub9cc\uc871\ub3c4\uc758 \uce21\uc815 \uac00\ub2a5\ud55c \uc99d\uac00\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc720\uc0ac\ud55c \uc804\ub7b5\uc744 \ucc44\ud0dd\ud558\ub824\ub294 \uae30\uc5c5\ub4e4\uc740 \uc774\ub7ec\ud55c \uc131\uacf5\uc801\uc778 \uc0ac\ub840\ub97c \uac80\ud1a0\ud568\uc73c\ub85c\uc368 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc0ac\ub840<\/a> \ud6a8\uacfc\uc801\uc778 \uad6c\ud604 \ubc0f \uc2e4\ud589\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc131\uacf5\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uac15\uc870\ud558\ub294 \uc0ac\ub840 \uc5f0\uad6c<\/h3>\n<p>\uc5ec\ub7ec \uc0ac\ub840 \uc5f0\uad6c\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \ud6a8\uacfc\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc758\ub8cc \ubd80\ubb38\uc5d0 \uc911\uc810\uc744 \ub454 \ud55c \uae30\uc220 \ud68c\uc0ac\ub294 \ud2b9\uc815 \ubcd1\uc6d0\uc744 \uc704\ud55c \ub9de\ucda4\ud615 \uc774\uba54\uc77c\uacfc \ub9de\ucda4\ud615 \uc6e8\ube44\ub098\ub97c \ud3ec\ud568\ud55c \ubaa9\ud45c ABM \ucea0\ud398\uc778\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub85c \uc778\ud574 \ubaa9\ud45c \uacc4\uc815\uc73c\ub85c\ubd80\ud130\uc758 \ucc38\uc5ec\ub3c4\uac00 40% \uc99d\uac00\ud558\uc5ec \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \ud798\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ud55c \uae08\uc735 \uc11c\ube44\uc2a4 \ud68c\uc0ac\ub294 \uace0\uae09 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uac15\ud654\ud558\uae30 \uc704\ud574 \uadf8\ub4e4\uc758 \uace0\uc720\ud55c \ubb38\uc81c\ub97c \ub2e4\ub8ec \ub9de\ucda4\ud615 \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uc5ec ABM\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc740 \uace0\uac1d \uad00\uacc4\ub97c \uac1c\uc120\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc774\ub7ec\ud55c \uacc4\uc815\uc73c\ub85c\ubd80\ud130\uc758 \uc218\uc775\uc774 30% \uc99d\uac00\ud558\ub294 \uacb0\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\ub840 \uc5f0\uad6c\ub294 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">ABM \uc804\ub7b5\uc774<\/a> \uc2e0\uc911\ud558\uac8c \uc2e4\ud589\ub420 \ub54c \uc0c1\ub2f9\ud55c \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc74c\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 ABM \uc804\ub7b5\uc744 \ub9cc\ub4dc\ub294 \ub370 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\ub824\uba74 <a href=\"https:\/\/messengerbot.app\/ko\/%ed%8e%98%ec%9d%b4%ec%8a%a4%eb%b6%81-%eb%a9%94%ec%8b%a0%ec%a0%80-%eb%b4%87-%eb%a7%8c%eb%93%9c%eb%8a%94-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%eb%b9%84%ec%a6%88%eb%8b%88\/\">\ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc704\ud55c \ucc57\ubd07 \uc81c\uc791<\/a> \uadf8\ub9ac\uace0 <a href=\"https:\/\/messengerbot.app\/ko\/%ed%8c%90%eb%a7%a4-%ed%8c%8c%ec%9d%b4%ed%94%84%eb%9d%bc%ec%9d%b8-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%84%b1%ea%b3%b5%ec%9d%84-%ec%9c%84\/\">\ud310\ub9e4 \ud30c\uc774\ud504\ub77c\uc778 \uad6c\ucd95<\/a>.<\/p>\n<h2>\ub9c8\ucf00\ud305\uacfc \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \ucc28\uc774\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uacfc \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc758 \ucc28\uc774\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \uad11\ubc94\uc704\ud55c \uccad\uc911\uc744 \uc720\uce58\ud558\uae30 \uc704\ud574 \ub113\uc740 \uadf8\ubb3c\uc744 \ub358\uc9c0\uc9c0\ub9cc, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \ud2b9\uc815 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud558\uc5ec \uadf8\ub4e4\uc758 \uace0\uc720\ud55c \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uae30 \uc704\ud574 \ub178\ub825\uc744 \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud0c0\uac9f\ud305 \uc811\uadfc \ubc29\uc2dd\uc740 \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n<h3>\uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 vs. \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305<\/h3>\n<p>\uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \uc885\uc885 \ub300\uc911 \ub9e4\uccb4\uc640 \uc77c\ubc18 \uba54\uc2dc\uc9c0\uc5d0 \uc758\uc874\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ud154\ub808\ube44\uc804 \uad11\uace0, \uc778\uc1c4 \ub9e4\uccb4 \ubc0f \uad11\ubc94\uc704\ud55c \ub514\uc9c0\ud138 \ucea0\ud398\uc778\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \ub113\uc740 \uccad\uc911\uc73c\ub85c\ubd80\ud130 \ub9ac\ub4dc\ub97c \uc0dd\uc131\ud558\ub294 \uac83\uc774\uba70, \uc774\ub294 \ub54c\ub54c\ub85c \uad00\uc2ec\uc774 \uc5c6\ub294 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc790\uc6d0\uc744 \ub0ad\ube44\ud558\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc18\uba74\uc5d0 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \uc120\ud0dd\ub41c \ud0c0\uac9f \uacc4\uc815 \uadf8\ub8f9\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. \uc5ec\uae30 \uba87 \uac00\uc9c0 \uc8fc\uc694 \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ud0c0\uac9f\ud305:<\/strong> \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \uc778\uad6c \ud1b5\uacc4\ub97c \ud0c0\uac9f\uc73c\ub85c \ud558\ub294 \ubc18\uba74, ABM\uc740 \ud2b9\uc815 \ud68c\uc0ac\uc640 \uc758\uc0ac \uacb0\uc815\uc790\ub97c \ud0c0\uac9f\uc73c\ub85c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uba54\uc2dc\uc9d5:<\/strong> \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc740 \uc77c\ubc18\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc0ac\uc6a9\ud558\uc9c0\ub9cc, ABM\uc740 \uac01 \uacc4\uc815\uc758 \uc694\uad6c\uc5d0 \ub9de\ucd98 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uce21\uc815:<\/strong> \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305\uc758 \uc131\uacf5\uc740 \uc885\uc885 \ub3c4\ub2ec \ubc94\uc704\uc640 \ub178\ucd9c \uc218\ub85c \uce21\uc815\ub418\ub294 \ubc18\uba74, ABM\uc740 \ud0c0\uac9f \uacc4\uc815\uc73c\ub85c\ubd80\ud130\uc758 \ucc38\uc5ec \ubc0f \uc804\ud658\uc728\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774 \ud0c0\uac9f\ud305\uacfc \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\ubc95<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \uac1c\uc778\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ud0c0\uac9f\ud305\uacfc \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \uc8fc\uc694 \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uace0 \uadf8\ub4e4\uc758 \ud2b9\uc815 \ubb38\uc81c\uc810\uc744 \uc774\ud574\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uacb0\uacfc\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ub192\uc740 \ucc38\uc5ec\ub3c4:<\/strong> \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\uc640 \ud0c0\uac9f\ud305\ub41c \uc811\uadfc\uc740 \uba54\uc2dc\uc9c0\uac00 \uc218\uc2e0\uc790\uc758 \ud544\uc694\uc5d0 \uc801\ud569\ud558\ubbc0\ub85c \ub354 \ub098\uc740 \ucc38\uc5ec\uc728\uc744 \uac00\uc838\uc635\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\uc120\ub41c \uad00\uacc4:<\/strong> ABM\uc740 \uc8fc\uc694 \uacc4\uc815\uacfc\uc758 \uae4a\uc740 \uad00\uacc4\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uacfc \ub9de\ucda4\ud615 \uc804\ub7b5\uc740 \uadf8\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4\ub97c \uc774\ud574\ud558\ub824\ub294 \ud5cc\uc2e0\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>ROI \uc99d\uac00:<\/strong> \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc5d0 \uc790\uc6d0\uc744 \uc9d1\uc911\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc5d0 \ube44\ud574 \ub354 \ub192\uc740 \ud22c\uc790 \uc218\uc775\ub960\uc744 \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud6a8\uacfc\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec <a href=\"https:\/\/messengerbot.app\/ko\/#features\">\uba54\uc2e0\uc800 \ubd07<\/a> \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uac04\uc18c\ud654\ud558\uace0 \ud0c0\uac9f \uacc4\uc815\uacfc\uc758 \ucc38\uc5ec\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uc804\ubb38\uac00\ub294 ABM \uc804\ub7b5\uc758 \uc131\uacf5\uc801\uc778 \uad6c\ud604\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \uc8fc\uc694 \ucd08\uc810\uc740 \ud2b9\uc815 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uc2dc\uc7a5\uacfc \uac01 \uacc4\uc815\uc758 \uace0\uc720\ud55c \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\ub97c \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. ABM \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uacfc \ucc45\uc784\uc744 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uacfc \ucc45\uc784<\/h3>\n<ul>\n<li><strong>\uacc4\uc815 \uc870\uc0ac \ubc0f \ubd84\uc11d:<\/strong> ABM \uc804\ubb38\uac00\ub294 \ud68c\uc0ac\uc758 \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uacfc \uc77c\uce58\ud558\ub294 \uc8fc\uc694 \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uae30 \uc704\ud574 \ucca0\uc800\ud55c \uc870\uc0ac\ub97c \uc218\ud589\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc2dc\uc7a5 \ub370\uc774\ud130 \ubc0f \uace0\uac1d \ud1b5\ucc30\ub825\uc744 \ubd84\uc11d\ud558\uc5ec \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uacc4\uc815\uc744 \uc6b0\uc120 \uc21c\uc704\ub85c \uc815\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uc601\uc5c5 \ud300\uacfc\uc758 \ud611\uc5c5:<\/strong> \uadf8\ub4e4\uc740 \uacc4\uc815 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc815\ub82c\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uc601\uc5c5 \ud300\uacfc \uae34\ubc00\ud788 \ud611\ub825\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud611\uc5c5\uc740 \ub9de\ucda4\ud615 \uba54\uc2dc\uc9c0\ub97c \uac1c\ubc1c\ud558\uace0 \uac01 \uacc4\uc815\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uc744 \uc774\ud574\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 \uac1c\ubc1c:<\/strong> \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \ub9cc\ub4dc\ub294 \uac83\uc740 \uc5ed\ud560\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc120\ud0dd\ub41c \uacc4\uc815\uacfc \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ud0c0\uac9f \uc774\uba54\uc77c, \uc0ac\ub840 \uc5f0\uad6c \ubc0f \uae30\ud0c0 \ub9c8\ucf00\ud305 \uc790\ub8cc\ub97c \uac1c\ubc1c\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ucea0\ud398\uc778 \uad00\ub9ac:<\/strong> \uc804\ubb38\uac00\ub294 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c ABM \ucea0\ud398\uc778\uc758 \uc2e4\ud589\uc744 \uac10\ub3c5\ud558\uba70, \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uace0 \ubaa9\ud45c \uccad\uc911\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucc38\uc5ec\uc2dc\ud0a4\ub294\uc9c0 \ud655\uc778\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\uacfc \ucd94\uc801:<\/strong> ABM \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \uac83\uc740 \uc911\uc694\ud569\ub2c8\ub2e4. ABM \uc804\ubb38\uac00\ub294 \ucc38\uc5ec\uc728 \ubc0f \uc804\ud658 \uba54\ud2b8\ub9ad\uacfc \uac19\uc740 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c(KPI)\ub97c \ubd84\uc11d\ud558\uc5ec \ud5a5\ud6c4 \ucea0\ud398\uc778\uc744 \ucd5c\uc801\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc131\uacf5\uc744 \uc704\ud55c \ud544\uc218 \uae30\uc220<\/h3>\n<p>ABM \uc804\ubb38\uac00\ub85c\uc11c \ub6f0\uc5b4\ub098\uae30 \uc704\ud574\uc11c\ub294 \ud2b9\uc815 \uae30\uc220\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ubd84\uc11d \ub2a5\ub825:<\/strong> \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uace0 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uc744 \ub3c4\ucd9c\ud558\ub294 \ub2a5\ub825\uc740 \ubaa9\ud45c \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uace0 \ucea0\ud398\uc778 \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\uc220:<\/strong> \uac15\ub825\ud55c \uad6c\ub450 \ubc0f \uc11c\uba74 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uae30\uc220\uc740 \ub9e4\ub825\uc801\uc778 \uba54\uc2dc\uc9c0\ub97c \uc791\uc131\ud558\uace0 \uc601\uc5c5 \ud300\uacfc \ud611\ub825\ud558\ub294 \ub370 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud504\ub85c\uc81d\ud2b8 \uad00\ub9ac:<\/strong> \uc5ec\ub7ec \ucea0\ud398\uc778\uc744 \ub3d9\uc2dc\uc5d0 \uad00\ub9ac\ud558\ub824\uba74 \ub6f0\uc5b4\ub09c \uc870\uc9c1 \ub2a5\ub825\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \uc791\uc5c5\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub2a5\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc220\uc801 \uc219\ub828\ub3c4:<\/strong> \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c \ubc0f CRM \uc2dc\uc2a4\ud15c\uc5d0 \ub300\ud55c \uce5c\uc219\ud568\uc740 ABM \uc804\ub7b5\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc2e4\ud589\ud558\uace0 \ucd94\uc801\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucc3d\uc758\uc131:<\/strong> \ub208\uc5d0 \ub744\ub294 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\ub824\uba74 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ucc3d\uc758\uc801\uc778 \uc811\uadfc\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc778\uac00\uc694?<\/h2>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc740 \ud2b9\uc815 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uc870\uc815\ud558\ub294 B2B \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ub9e4\uc6b0 \ubaa9\ud45c \uc9c0\ud5a5\uc801\uc778 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc785\ub2c8\ub2e4. \uc774 \ubc29\ubc95\uc740 \uac01 \ubaa9\ud45c \uacc4\uc815\uc758 \uace0\uc720\ud55c \uc694\uad6c\uc640 \ud2b9\uc131\uc5d0 \ub9de\ucd98 \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc911\uc694\uc131\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uc2dc\uac01\ud654<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc2dc\uac01\ud654\ud558\ub824\uba74 \ub2e4\uc74c\uc758 \uc8fc\uc694 \uc694\uc18c\ub97c \uace0\ub824\ud558\uc2ed\uc2dc\uc624:<\/p>\n<ol>\n<li><strong>\ub300\uc0c1 \uacc4\uc815 \uc2dd\ubcc4:<\/strong> ABM\uc740 \uc0c1\ub2f9\ud55c \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc8fc\uc694 \uacc4\uc815\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc73c\ub85c \uc2dc\uc791\ub429\ub2c8\ub2e4. \uc774\ub294 \uc2dc\uc7a5 \ub370\uc774\ud130, \uace0\uac1d \ud504\ub85c\ud544 \ubc0f \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \ubd84\uc11d\ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \uc804\ub7b5:<\/strong> \ub300\uc0c1 \uacc4\uc815\uc774 \uc2dd\ubcc4\ub418\uba74 \ub9c8\ucf00\ud305 \ud300\uc740 \uac01 \uacc4\uc815\uc758 \ud2b9\uc815 \ubb38\uc81c\uc810\uacfc \ubaa9\ud45c\uc5d0 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \ucea0\ud398\uc778\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub9de\ucda4\ud615 \ucf58\ud150\uce20, \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ubc0f \ud0c0\uac9f \uad11\uace0\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc601\uc5c5\uacfc \ub9c8\ucf00\ud305 \uac04\uc758 \ud611\uc5c5:<\/strong> ABM\uc740 \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\ub3c4\ub85d \ud558\uace0 \ub450 \ud300\uc774 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc815\ub82c\ub418\ub3c4\ub85d \ud558\uae30 \uc704\ud574 \uc601\uc5c5 \ud300\uacfc \ub9c8\ucf00\ud305 \ud300 \uac04\uc758 \uae34\ubc00\ud55c \ud611\uc5c5\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2dc\ub108\uc9c0\ub294 \uc544\uc6c3\ub9ac\uce58 \ub178\ub825\uc758 \ud6a8\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uce21\uc815 \ubc0f \ucd5c\uc801\ud654:<\/strong> ABM\uc758 \uc131\uacf5\uc740 \ucc38\uc5ec\uc728, \uc804\ud658\uc728 \ubc0f \uc804\uccb4 \uacc4\uc815 \uc131\uc7a5\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \ud1b5\ud574 \uce21\uc815\ub429\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \ubd84\uc11d\uc744 \ud1b5\ud574 \ud300\uc740 \uc804\ub7b5\uc744 \ub2e4\ub4ec\uace0 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uacb0\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc220\uc758 \uc0ac\uc6a9:<\/strong> CRM \uc2dc\uc2a4\ud15c \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \ub3c4\uad6c\ub294 \ud300\uc774 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\uace0, \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\uba70, \uc131\uacfc \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5b4 ABM\uc5d0\uc11c \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3>\uc131\uacf5\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uad6c\uc131 \uc694\uc18c<\/h3>\n<p>\uc131\uacf5\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \uc5ec\ub7ec \ud544\uc218 \uc694\uc18c\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \ud1b5\ucc30:<\/strong> \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud558\uc5ec \ubaa9\ud45c \uacc4\uc815\uc5d0 \ub300\ud55c \ud2b8\ub80c\ub4dc\uc640 \ud1b5\ucc30\ub825\uc744 \uc2dd\ubcc4\ud558\uba74 \ub9c8\ucf00\ud305 \ub178\ub825\uc758 \uc815\ud655\uc131\uc774 \ud5a5\uc0c1\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 \uac1c\uc778\ud654:<\/strong> \uac01 \uacc4\uc815\uc758 \ud544\uc694\uc640 \ub3c4\uc804\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ub300\uc751\ud558\ub294 \ucf58\ud150\uce20\ub97c \uac1c\ubc1c\ud558\uba74 \ub354 \uae4a\uc740 \uc5f0\uacb0\uacfc \ucc38\uc5ec\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub2e4\ucc44\ub110 \ucc38\uc5ec:<\/strong> \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uc9c1\uc811 \uc6b0\ud3b8\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ubaa9\ud45c \uacc4\uc815\uacfc \uc18c\ud1b5\ud558\uba74 \ud3ec\uad04\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud53c\ub4dc\ubc31 \ub8e8\ud504:<\/strong> \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \ud300\uc73c\ub85c\ubd80\ud130 \ud53c\ub4dc\ubc31\uc744 \ubc1b\uc744 \uc218 \uc788\ub294 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ucd95\ud558\uba74 \uc804\ub7b5\uc744 \uac1c\uc120\ud558\uace0 \uc804\ubc18\uc801\uc778 \ud6a8\uacfc\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c0\uc18d\uc801\uc778 \ud559\uc2b5:<\/strong> \uc0b0\uc5c5 \ud2b8\ub80c\ub4dc\uc640 \ubcc0\ud654\ud558\ub294 \uace0\uac1d\uc758 \uc694\uad6c\uc5d0 \ub300\ud55c \ucd5c\uc2e0 \uc815\ubcf4\ub97c \uc720\uc9c0\ud558\uba74 ABM \uc804\ub7b5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ucd5c\uadfc \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 ABM \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \uc804\ud1b5\uc801\uc778 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc5d0 \ube44\ud574 \ub354 \ub192\uc740 ROI\ub97c \ubcf4\uace0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74 <a href=\"https:\/\/www.ama.org\" target=\"_blank\" rel=\"noopener\">\ubbf8\uad6d \ub9c8\ucf00\ud305 \ud611\ud68c<\/a>, 84%\uc758 ROI\ub97c \uce21\uc815\ud558\ub294 \ub9c8\ucf00\ud130 \uc911 ABM\uc774 \ub2e4\ub978 \ub9c8\ucf00\ud305 \ud65c\ub3d9\ubcf4\ub2e4 \ub354 \ub192\uc740 \uc218\uc775\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub294 \ub2e4\uc74c\uc758 \uc790\ub8cc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \uc131\uacf5\uc801\uc778 ABM \uad6c\ud604\uc5d0 \ub300\ud55c \uc2ec\uce35 \ubd84\uc11d \ubc0f \uc0ac\ub840 \uc5f0\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc740 \uc5b4\ub5bb\uac8c \ud558\ub098\uc694?<\/h2>\n<p>\ud6a8\uacfc\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub824\uba74 \uace0\ubd80\uac00\uac00\uce58 \ubaa9\ud45c \uacc4\uc815\uc5d0 \uc9d1\uc911\ud558\ub294 \uad6c\uc870\ud654\ub41c \uc811\uadfc \ubc29\uc2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uacfc\uc815\uc744 \uc548\ub0b4\ud558\ub294 \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uad6c\ud604\uc744 \uc704\ud55c \ub2e8\uacc4\ubcc4 \uac00\uc774\ub4dc<\/h3>\n<ol>\n<li><strong>\uace0\ubd80\uac00\uac00\uce58 \ubaa9\ud45c \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\uc2ed\uc2dc\uc624:<\/strong> \uae30\uc874 \uace0\uac1d \uae30\ubc18\uc744 \ubd84\uc11d\ud558\uace0 \uc218\uc775 \uc131\uc7a5 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uacc4\uc815\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624. \uc608\uce21 \ubd84\uc11d\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \ud68c\uc0ac \uaddc\ubaa8, \uc0b0\uc5c5 \ubc0f \uad6c\ub9e4 \ud589\ub3d9\uacfc \uac19\uc740 \uc694\uc18c\ub97c \ud3c9\uac00\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">\ucd9c\ucc98: HubSpot<\/a>.<\/li>\n<li><strong>\ud574\ub2f9 \uacc4\uc815 \uc870\uc0ac\ud558\uae30:<\/strong> \uac01 \ubaa9\ud45c \uacc4\uc815\uc5d0 \ub300\ud574 \ucca0\uc800\ud55c \uc870\uc0ac\ub97c \uc218\ud589\ud558\uc5ec \uadf8\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4 \ubb38\uc81c, \ubaa9\ud45c \ubc0f \uc758\uc0ac \uacb0\uc815 \ud504\ub85c\uc138\uc2a4\ub97c \uc774\ud574\ud558\uc2ed\uc2dc\uc624. LinkedIn, \ud68c\uc0ac \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc0b0\uc5c5 \ubcf4\uace0\uc11c\uc640 \uac19\uc740 \uc790\ub8cc\ub97c \ud65c\uc6a9\ud558\uc5ec \ud1b5\ucc30\ub825\uc744 \uc218\uc9d1\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/www.demandbase.com\" target=\"_blank\" rel=\"noopener\">\ucd9c\ucc98: Demandbase<\/a>.<\/li>\n<li><strong>\ub300\uc0c1 \uacc4\uc815 \ubaa9\ub85d\uc744 \uc138\ubd84\ud654\ud558\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uc138\uc694:<\/strong> \uc0b0\uc5c5, \ud68c\uc0ac \uaddc\ubaa8 \ub610\ub294 \uad6c\ub9e4 \ud589\ub3d9\uacfc \uac19\uc740 \uae30\uc900\uc5d0 \ub530\ub77c \ub300\uc0c1 \uacc4\uc815\uc744 \uc138\ubd84\ud654\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uc138\uadf8\uba3c\ud2b8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uc5ec \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uacc4\uc815\uc5d0 \uc9d1\uc911\ud558\uc138\uc694. <a href=\"https:\/\/www.siriusdecisions.com\" target=\"_blank\" rel=\"noopener\">\ucd9c\ucc98: SiriusDecisions<\/a>.<\/li>\n<li><strong>\ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uac1c\ubc1c:<\/strong> \uac01 \ub300\uc0c1 \uacc4\uc815\uc758 \ud2b9\uc815 \uc694\uad6c \uc0ac\ud56d\uacfc \ubb38\uc81c\uc810\uc744 \ud574\uacb0\ud558\ub294 \ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\uc138\uc694. \uc5ec\uae30\uc5d0\ub294 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \ud64d\ubcf4, \ud0c0\uac9f \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubc0f \ub9de\ucda4\ud615 \uad11\uace0 \uc804\ub7b5\uc774 \ud3ec\ud568\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.marketo.com\" target=\"_blank\" rel=\"noopener\">\ucd9c\ucc98: Marketo<\/a>.<\/li>\n<li><strong>\ub9de\ucda4\ud615 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778 \uce21\uc815:<\/strong> ABM \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud558\uae30 \uc704\ud55c \uc9c0\ud45c\ub97c \uad6c\ud604\ud558\uc138\uc694. \ucc38\uc5ec \uc218\uc900, \uc804\ud658\uc728 \ubc0f \uc804\uccb4 ROI\ub97c \ucd94\uc801\ud558\uc5ec \uc811\uadfc \ubc29\uc2dd\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud558\uc138\uc694. \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uc774 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\uc138\uc694. <a href=\"https:\/\/www.gartner.com\" target=\"_blank\" rel=\"noopener\">\ucd9c\ucc98: Gartner<\/a>.<\/li>\n<\/ol>\n<p>\uba54\uc2e0\uc800 \ubd07 \uae30\uc220\uc744 \ud1b5\ud569\ud558\uba74 \uc7a0\uc7ac \uace0\uac1d\uacfc\uc758 \uc2e4\uc2dc\uac04 \uc18c\ud1b5\uc744 \ucd09\uc9c4\ud558\uace0, \ubb38\uc758\uc5d0 \ub300\ud55c \uc989\uac01\uc801\uc778 \uc751\ub2f5\uc744 \uc81c\uacf5\ud558\uba70, \uac1c\uc778\ud654\ub41c \uc0c1\ud638\uc791\uc6a9\uc744 \ud1b5\ud574 \ub9ac\ub4dc\ub97c \uc721\uc131\ud558\uc5ec ABM \uc804\ub7b5\uc744 \uac15\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ucc38\uc5ec\ub3c4\uc640 \uc804\ud658\uc728\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ud6a8\uacfc\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ud544\uc218 \ub3c4\uad6c<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \uad6c\ud604\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc62c\ubc14\ub978 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 ABM \ub178\ub825\uc744 \uac04\uc18c\ud654\ud560 \uc218 \uc788\ub294 \ud544\uc218 \ub3c4\uad6c\uc785\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>CRM \uc18c\ud504\ud2b8\uc6e8\uc5b4:<\/strong> \uc640 \uac19\uc740 \ub3c4\uad6c\ub294 \ub514\uc790\uc778\uc744 \uc704\ud55c \uc9c1\uad00\uc801\uc778 \uc778\ud130\ud398\uc774\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4<\/a> \uace0\uac1d \uad00\uacc4\ub97c \uad00\ub9ac\ud558\uace0 \ubaa9\ud45c \uacc4\uc815\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud50c\ub7ab\ud3fc:<\/strong> \ub2e4\uc74c\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uc131\uacfc \uc9c0\ud45c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c:<\/strong> \ubd84\uc11d \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc5ec \uacc4\uc815 \ud589\ub3d9 \ubc0f \ucc38\uc5ec\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uc218\uc9d1\ud558\uace0, \ub354 \ub098\uc740 \uc138\ubd84\ud654 \ubc0f \ud0c0\uac9f\ud305\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucf58\ud150\uce20 \uad00\ub9ac \uc2dc\uc2a4\ud15c:<\/strong> \uac15\ub825\ud55c CMS\ub294 \ubaa9\ud45c \uacc4\uc815\uc5d0 \ub9de\ucda4\ud654\ub41c \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc0dd\uc131\ud558\uace0 \uad00\ub9ac\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 \ub3c4\uad6c\ub4e4\uc744 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ub2f9\uc2e0\uc758 \uc544\uc6c3\ub9ac\uce58 \ub178\ub825\uc744 \uac15\ud654\ud558\uace0 \ub354 \ub098\uc740 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc778\uc99d \ubc0f \ud15c\ud50c\ub9bf<\/h2>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc778\uc99d\uc758 \uc911\uc694\uc131<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \uc778\uc99d\uc744 \ucde8\ub4dd\ud558\ub294 \uac83\uc740 \uc774 \uc804\ubb38 \ubd84\uc57c\uc5d0\uc11c \uae30\uc220\uacfc \uc2e0\ub8b0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0\uc790 \ud558\ub294 \uc804\ubb38\uac00\ub4e4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc778\uc99d\uc740 \uc131\uacf5\uc801\uc778 ABM \ucea0\ud398\uc778\uc744 \uc774\ub044\ub294 \ud544\uc218 \uc804\ub7b5\uacfc \ub3c4\uad6c\ub97c \ub2e4\ub8e8\ub294 \uccb4\uacc4\uc801\uc778 \ud559\uc2b5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \ub610\ud55c, \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ub9c8\ucf00\ud305 \ud658\uacbd\uc5d0\uc11c \uc0b0\uc5c5\uc758 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ucd5c\uc2e0 \uc0c1\ud0dc\ub85c \uc720\uc9c0\ud558\ub824\ub294 \uc758\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\uac8c\ub2e4\uac00, \uc778\uc99d\uc744 \ubc1b\uc740 \uc804\ubb38\uac00\ub4e4\uc740 \uc885\uc885 \ub3c5\uc810\uc801\uc778 \ub9ac\uc18c\uc2a4\uc640 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc5b4 \ub2e4\ub978 \uc804\ubb38\uac00\ub4e4\uacfc \uc5f0\uacb0\ud558\uace0 \ud1b5\ucc30\uc744 \uacf5\uc720\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud300 \ub0b4 \ud611\uc5c5\uacfc \ud601\uc2e0\uc744 \uac1c\uc120\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \ud300\uc744 \uc704\ud574 ABM \uc778\uc99d\uc744 \uc6b0\uc120\uc2dc\ud558\ub294 \uae30\uc5c5\uc740 \ub354 \ub192\uc740 \ucc38\uc5ec\uc728\uacfc \uc601\uc5c5\uacfc\uc758 \ub354 \ub098\uc740 \uc815\ub82c\uc744 \uae30\ub300\ud560 \uc218 \uc788\uc73c\uba70, \uad81\uadf9\uc801\uc73c\ub85c \uc218\uc775 \uc131\uc7a5\uc744 \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc131\uacf5\uc744 \uc704\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ud15c\ud50c\ub9bf \ud65c\uc6a9<\/h3>\n<p>\ud15c\ud50c\ub9bf\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uad6c\ud604\uc744 \uac04\uc18c\ud654\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 ABM \ud15c\ud50c\ub9bf\uc740 \ubaa9\ud45c \uacc4\uc815 \uc2dd\ubcc4, \uac1c\uc778\ud654\ub41c \uba54\uc2dc\uc9d5 \ubc0f \ub2e4\ucc44\ub110 \ucc38\uc5ec \uc804\uc220\uacfc \uac19\uc740 \uc8fc\uc694 \uad6c\uc131 \uc694\uc18c\ub97c \uc124\uba85\ud569\ub2c8\ub2e4. \uad6c\uc870\ud654\ub41c \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud130\ub4e4\uc740 \ucea0\ud398\uc778\uc5d0\uc11c \uc77c\uad00\uc131\uacfc \ud6a8\uc728\uc131\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc798 \uc124\uacc4\ub41c ABM \ud15c\ud50c\ub9bf\uc740 \ud300\uc774 \ubaa9\ud45c \uacc4\uc815\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc744 \ucd94\uc801\ud558\uace0, \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud558\uba70, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc804\ub7b5\uc744 \uc870\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc801\uc751\ub825\uc740 \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \ub610\ud55c, \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud558\uba74 \ud300\uc6d0 \uac04\uc758 \ud611\uc5c5\uc744 \ucd09\uc9c4\ud558\uc5ec \ubaa8\ub4e0 \uc0ac\ub78c\uc774 \ubaa9\ud45c\uc640 \uc804\uc220\uc5d0 \ub9de\ucdb0 \uc870\uc815\ub420 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud6a8\uacfc\uc801\uc778 ABM \uc804\ub7b5\uacfc \ud15c\ud50c\ub9bf\uc5d0 \ub300\ud574 \ub354 \uc54c\uc544\ubcf4\ub824\uba74 \ub2e4\uc74c\uc758 \ub9ac\uc18c\uc2a4\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694. <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \uadf8\ub9ac\uace0 <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">\uc138\uc77c\uc988\ud3ec\uc2a4<\/a>, \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uacfc \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ko\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/\" data-essbisPostTitle=\"Mastering Accounts Based Marketing: Key Examples, Roles, and Strategies for Success\" data-essbisHoverContainer=\"\"><p>Key Takeaways Mastering accounts based marketing (ABM) enhances targeting, engagement, and overall marketing effectiveness. ABM focuses on specific high-value accounts, fostering deeper relationships and driving higher conversion rates. Successful ABM strategies include personalized email campaigns, targeted advertising, and bespoke content marketing. Collaboration between sales and marketing teams is essential for achieving alignment and maximizing results [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":256408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-256409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/256409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/comments?post=256409"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/256409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media\/256408"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media?parent=256409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/categories?post=256409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/tags?post=256409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}