{"id":258020,"date":"2025-10-21T12:28:07","date_gmt":"2025-10-21T19:28:07","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-service-kpis-essential-metrics-examples-and-insights-for-optimal-customer-experience\/"},"modified":"2025-10-21T12:28:07","modified_gmt":"2025-10-21T19:28:07","slug":"%ec%b5%9c%ec%a0%81%ec%9d%98-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%9c%84%ed%95%9c-%ec%84%9c%eb%b9%84%ec%8a%a4-kpi-%ed%95%84%ec%88%98-%ec%a7%80%ed%91%9c-%ec%98%88%ec%8b%9c-%eb%b0%8f","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ko\/mastering-service-kpis-essential-metrics-examples-and-insights-for-optimal-customer-experience\/","title":{"rendered":"\uc11c\ube44\uc2a4 KPI \ub9c8\uc2a4\ud130\ud558\uae30: \ucd5c\uc801\uc758 \uace0\uac1d \uacbd\ud5d8\uc744 \uc704\ud55c \ud544\uc218 \uc9c0\ud45c, \uc608\uc2dc \ubc0f \ud1b5\ucc30"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/ko\/mastering-service-kpis-essential-metrics-examples-and-insights-for-optimal-customer-experience\/\" data-essbisposttitle=\"Mastering Service KPIs: Essential Metrics, Examples, and Insights for Optimal Customer Experience\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\uc8fc\uc694 \ub0b4\uc6a9<\/h2>\n<ul>\n<li><strong>\uc11c\ube44\uc2a4 KPI \uc774\ud574\ud558\uae30:<\/strong> \uc11c\ube44\uc2a4 KPI\ub97c \ub9c8\uc2a4\ud130\ud558\ub294 \uac83\uc740 \uace0\uac1d \uacbd\ud5d8\uacfc \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud560 \uc8fc\uc694 \uc9c0\ud45c:<\/strong> \uc11c\ube44\uc2a4 \ud6a8\uacfc\uc131\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud574 \uccab \ubc88\uc9f8 \uc751\ub2f5 \uc2dc\uac04(FRT), \uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218(CSAT), \uc21c\ucd94\ucc9c\uc9c0\uc218(NPS)\uc5d0 \uc9d1\uc911\ud558\uc138\uc694.<\/li>\n<li><strong>\uace0\uac1d \uacbd\ud5d8\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5:<\/strong> \uc11c\ube44\uc2a4 KPI\uc758 \ud6a8\uacfc\uc801\uc778 \ucd94\uc801\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4 \ud5a5\uc0c1\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uad00\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ud15c\ud50c\ub9bf \ud65c\uc6a9:<\/strong> \uc131\uacfc \uce21\uc815 \ubc0f \ubd84\uc11d\uc744 \uac04\uc18c\ud654\ud558\uae30 \uc704\ud574 \uace0\uac1d \uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc138\uc694.<\/li>\n<li><strong>4P \uad6c\ud604\ud558\uae30:<\/strong> KPI \uc804\ub7b5\uc5d0 \ubaa9\uc801, \ud504\ub85c\uc138\uc2a4, \uc0ac\ub78c, \uc131\uacfc\ub97c \ud1b5\ud569\ud558\uc5ec \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640\uc758 \ub354 \ub098\uc740 \uc815\ub82c\uc744 \uc774\ub8e8\uc138\uc694.<\/li>\n<li><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120:<\/strong> KPI \uc131\uacfc\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc870\uc815\ud558\uc5ec \uc6b0\uc218\uc131 \ubb38\ud654\ub97c \uc870\uc131\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/div>\n<p>\uc624\ub298\ub0a0\uc758 \ube60\ub974\uac8c \ubcc0\ud654\ud558\ub294 \ube44\uc988\ub2c8\uc2a4 \ud658\uacbd\uc5d0\uc11c, \ub9c8\uc2a4\ud130\ud558\ub294 \uac83\uc740 <strong>\uc11c\ube44\uc2a4 KPI<\/strong> \ub294 \uace0\uac1d \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uae30 \uc704\ud574 \ub178\ub825\ud558\ub294 \uc870\uc9c1\uc5d0 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc815\ud655\ud788 \ubb34\uc5c7\uc774 <a href=\"#what-is-service-kpi\">\uc11c\ube44\uc2a4 KPI<\/a>\uc774 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub294 \uae30\uc5c5\uc774 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uce21\uc815\ud558\uace0 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc911\uc694\ud55c \uba54\ud2b8\ub9ad\uc785\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \uadf8 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uae4a\uc774 \ud30c\uace0\ub4e4 \uac83\uc785\ub2c8\ub2e4. <strong>\uc11c\ube44\uc2a4 KPI<\/strong>, \uace0\uac1d \uc0c1\ud638\uc791\uc6a9 \ubc0f \uc804\ubc18\uc801\uc778 \ub9cc\uc871\ub3c4\ub97c \ud615\uc131\ud558\ub294 \ub370 \uc788\uc5b4 \uadf8 \uc5ed\ud560\uc744 \ud0d0\uad6c\ud560 \uac83\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc870\uc9c1\uc774 \ubaa8\ub2c8\ud130\ub9c1\ud574\uc57c \ud560 \ub124 \uac00\uc9c0 \uc8fc\uc694 \uace0\uac1d \uc11c\ube44\uc2a4 KPI\ub97c \ubd84\ud574\ud558\uc5ec \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. <a href=\"#service-kpis-examples\">\ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc11c\ube44\uc2a4 KPI\uc758 \uc2e4\uc81c \uc0ac\ub840<\/a> \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0\uc11c. \ub610\ud55c \uc11c\ube44\uc2a4 \uad00\ub9ac\uc5d0\uc11c KPI\uc758 4P, 5 KPI\uc758 \uac1c\ub150, \uadf8\ub9ac\uace0 \ub6f0\uc5b4\ub09c \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc704\ud55c 7\uac00\uc9c0 \ud575\uc2ec \uc694\uc18c\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \uae30\uc0ac\ub97c \ub05d\ub0b4\uba74 \uc870\uc9c1 \ub0b4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc774\ud574\ub97c \uac16\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. <strong>\uc11c\ube44\uc2a4 KPI<\/strong> \uadc0\ud558\uc758 \uc870\uc9c1\uc5d0, \uc804\ub7b5\uc744 \uac04\uc18c\ud654\ud560 \uc218 \uc788\ub294 \uadc0\uc911\ud55c \ub9ac\uc18c\uc2a4\uc5d0 \ub300\ud55c \uc811\uadfc\uacfc \ud568\uaed8. <a href=\"#customer-service-kpis-template\">\uace0\uac1d \uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf<\/a> \uc11c\ube44\uc2a4 \uba54\ud2b8\ub9ad\uc758 \uc7a0\uc7ac\ub825\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \uace0\uac1d \uacbd\ud5d8\uc744 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4\uc62c\ub9b4 \uc900\ube44\ub97c \ud558\uc2ed\uc2dc\uc624!<\/p>\n<h1>\uc11c\ube44\uc2a4 KPI\ub780 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h1>\n<h2>\uc11c\ube44\uc2a4 KPI\uc758 \uc911\uc694\uc131 \uc774\ud574\ud558\uae30<\/h2>\n<h3>\uc11c\ube44\uc2a4 KPI \uc815\uc758 \ubc0f \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\uc758 \uc5ed\ud560<\/h3>\n<p>\uc11c\ube44\uc2a4 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c(KPI)\ub294 \uace0\uac1d \uc9c0\uc6d0 \ud300\uc774 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \uce21\uc815\ud558\uace0 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc911\uc694\ud55c \uba54\ud2b8\ub9ad\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \uc6b4\uc601\uc744 \ucd5c\uc801\ud654\ud558\uace0, \uc5d0\uc774\uc804\ud2b8 \uc0dd\uc0b0\uc131\uc744 \ub192\uc774\uba70, \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub300\ud55c \uae4a\uc740 \uc774\ud574\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4 KPI\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc740 \uace0\uac1d \uae30\ub300\uc5d0 \ub9de\ucdb0 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc73c\uba70, \uad81\uadf9\uc801\uc73c\ub85c \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc11c\ube44\uc2a4 KPI\uac00 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/h3>\n<p>\uc8fc\uc694 \uace0\uac1d \uc11c\ube44\uc2a4 KPI\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ol>\n<li><strong>\uccab \ubc88\uc9f8 \uc751\ub2f5 \uc2dc\uac04 (FRT)<\/strong>: \uc774\ub294 \uace0\uac1d\uc774 \uc9c0\uc6d0\uc744 \uc694\uccad\ud55c \ud6c4 \uccab \ubc88\uc9f8 \uc751\ub2f5\uc744 \ubc1b\ub294 \ub370 \uac78\ub9ac\ub294 \uc2dc\uac04\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc9e7\uc740 FRT\ub294 \uc885\uc885 \ub192\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218(CSAT)<\/strong>: \uc774 \uc9c0\ud45c\ub294 \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uce21\uc815\ud558\uba70, \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d\uc5d0\uac8c \uacbd\ud5d8\uc744 \ud3c9\uac00\ud558\ub3c4\ub85d \uc694\uccad\ud569\ub2c8\ub2e4. \ub192\uc740 CSAT \uc810\uc218\ub294 \ud6a8\uacfc\uc801\uc778 \uc11c\ube44\uc2a4\ub97c \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc21c \ucd94\ucc9c \uc9c0\uc218(NPS)<\/strong>: NPS\ub294 \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub97c \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc744 \ubb3b\ub294 \uc9c8\ubb38\uc744 \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub192\uc740 NPS\ub294 \uac15\ud55c \uace0\uac1d \uad00\uacc4\ub97c \ubc18\uc601\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud574\uacb0 \uc2dc\uac04<\/strong>: \uc774 KPI\ub294 \uace0\uac1d \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uac78\ub9ac\ub294 \ud3c9\uade0 \uc2dc\uac04\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \ud574\uacb0 \uc2dc\uac04\uc744 \uc904\uc774\uba74 \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \uc6b4\uc601 \ud6a8\uc728\uc131\uc774 \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud2f0\ucf13 \uc218\ub7c9<\/strong>: \uc218\uc2e0\ub41c \uc9c0\uc6d0 \ud2f0\ucf13 \uc218\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba74 \ud300\uc774 \uc791\uc5c5\ub7c9\uacfc \uc790\uc6d0 \ud560\ub2f9\uc744 \uc774\ud574\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5b4 \ub354 \ub098\uc740 \uacc4\ud68d \ubc0f \uc778\ub825 \ubc30\uce58\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc5d0\uc774\uc804\ud2b8 \ud65c\uc6a9\ub960<\/strong>: \uc774\ub294 \uc0c1\ub2f4\uc6d0\uc774 \uace0\uac1d\uc744 \uc801\uadf9\uc801\uc73c\ub85c \uc9c0\uc6d0\ud558\ub294 \ub370 \uc18c\uc694\ub418\ub294 \uc2dc\uac04\uc758 \ube44\uc728\uacfc \uc720\ud734 \uc2dc\uac04\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774 \ube44\uc728\uc744 \ucd5c\uc801\ud654\ud558\uba74 \uc0dd\uc0b0\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \ub178\ub825 \uc810\uc218 (CES)<\/strong>: CES\ub294 \uace0\uac1d\uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \uc26c\uc6b4\uc9c0\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub0ae\uc740 \ub178\ub825 \uc810\uc218\ub294 \ub354 \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc774\ud0c8\ub960<\/strong>: \uc774 \uc9c0\ud45c\ub294 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \uc11c\ube44\uc2a4\ub97c \uc911\ub2e8\ud55c \uace0\uac1d\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \ub192\uc740 \uc774\ud0c8\ub960\uc740 \uadfc\ubcf8\uc801\uc778 \uc11c\ube44\uc2a4 \ubb38\uc81c\ub97c \uc2e0\ud638\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774 KPI\ub97c \ucd94\uc801\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uace0 \ud6a8\uacfc\uc801\uc778 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uba70 \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub3c4\uad6c\ub97c \ud1b5\ud569\ud558\ub294 \uac83\uacfc \uac19\uc740 <a href=\"https:\/\/messengerbot.app\/ko\/\">\uba54\uc2e0\uc800 \ucc57\ubd07<\/a> \uace0\uac1d \uc0c1\ud638\uc791\uc6a9\uc744 \uac04\uc18c\ud654\ud558\uace0 \uc989\uac01\uc801\uc778 \uc751\ub2f5\uc744 \uc81c\uacf5\ud558\uba70, \uc5d0\uc774\uc804\ud2b8\uac00 \ub354 \ubcf5\uc7a1\ud55c \ubb38\uc758\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \uc804\ubc18\uc801\uc778 \uc11c\ube44\uc2a4 \ud6a8\uc728\uc131\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/service-kpis-334701.jpg\" alt=\"\uc11c\ube44\uc2a4 KPI\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uc11c\ube44\uc2a4 KPI\uc758 \uc911\uc694\uc131 \uc774\ud574\ud558\uae30<\/h2>\n<p>\uc11c\ube44\uc2a4 KPI\ub294 \uae30\uc5c5\uc774 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \uc131\uacfc\uc640 \ud6a8\uacfc\uc131\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c KPI\ub97c \uc815\uc758\ud558\uace0 \ucd94\uc801\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131\uacfc \uace0\uac1d \ub9cc\uc871 \uc218\uc900\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc11c\ube44\uc2a4 KPI\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uace0\uac1d \uae30\ub300\ub97c \uc77c\uce58\uc2dc\ud0a4\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c \uc131\uc7a5\uacfc \uc131\uacf5\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4.<\/p>\n<h3>\uc11c\ube44\uc2a4 KPI \uc815\uc758 \ubc0f \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c\uc758 \uc5ed\ud560<\/h3>\n<p>\uc11c\ube44\uc2a4 KPI, \uc989 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\ub294 \uc870\uc9c1\uc774 \uc11c\ube44\uc2a4 \uad00\ub828 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \uc131\uacf5\uc744 \ud3c9\uac00\ud558\ub294 \uc815\ub7c9\uc801 \uce21\uc815\uac12\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \ud6a8\uc728\uc131, \ud488\uc9c8 \ubc0f \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud3ec\ud568\ud558\uc5ec \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-kpi-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%eb%9b%b0%ec%96%b4%eb%82%9c-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%9c%84%ed%95%9c\/\">\uace0\uac1d \uc11c\ube44\uc2a4 KPI<\/a> \uace0\uac1d\uc758 \uc694\uad6c\uc640 \uae30\ub300\ub97c \uc5bc\ub9c8\ub098 \uc798 \ucda9\uc871\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc11c\ube44\uc2a4 KPI\ub97c \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \ub354 \ub098\uc740 \uc758\uc0ac \uacb0\uc815\uacfc \uc790\uc6d0 \ubc30\ubd84\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uc815\uae30\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc740 \ud2b8\ub80c\ub4dc\ub97c \uc2dd\ubcc4\ud558\uace0 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc815\ud655\ud788 \ucc3e\uc544\ub0b4\uba70 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uc804\ub7b5\uc744 \uad6c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub2a5\ub3d9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc870\uc9c1 \ub0b4\uc5d0\uc11c \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ubb38\ud654\ub97c \uc870\uc131\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc11c\ube44\uc2a4 KPI\uac00 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/h3>\n<p>\uc11c\ube44\uc2a4 KPI\uac00 \uace0\uac1d \uacbd\ud5d8\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc740 \uacfc\uc18c\ud3c9\uac00\ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218(CSAT)\uc640 \uc21c\ucd94\ucc9c\uc9c0\uc218(NPS)\uc640 \uac19\uc740 \uc8fc\uc694 \uc9c0\ud45c\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uace0\uac1d\uc758 \uc778\uc2dd\uacfc \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub192\uc740 CSAT \uc810\uc218\ub294 \uace0\uac1d\uc774 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ub9cc\uc871\ud558\uace0 \uc788\uc74c\uc744 \ub098\ud0c0\ub0b4\uba70, \uac15\ud55c NPS\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \ucd94\ucc9c \uac00\ub2a5\uc131\uc744 \ubc18\uc601\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub354\uc6b1\uc774, \uccab \uc751\ub2f5 \uc2dc\uac04(FRT) \ubc0f \ud574\uacb0\ub960\uacfc \uac19\uc740 KPI\ub294 \uace0\uac1d\uc774 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \ud6a8\uc728\uc131\uc744 \uc5b4\ub5bb\uac8c \uc778\uc2dd\ud558\ub294\uc9c0\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ube60\ub978 \uc751\ub2f5 \uc2dc\uac04\uacfc \ud6a8\uacfc\uc801\uc778 \ubb38\uc81c \ud574\uacb0\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub192\uc774\uba70, \uc774\ub294 \uacbd\uc7c1 \uc2dc\uc7a5\uc5d0\uc11c \uace0\uac1d\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. Messenger Bot\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \uad6c\ud604\ud558\uba74 \uc751\ub2f5\uc744 \uc790\ub3d9\ud654\ud558\uace0 \uace0\uac1d\uacfc\uc758 \uc801\uc2dc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ubcf4\uc7a5\ud568\uc73c\ub85c\uc368 \uc774\ub7ec\ud55c KPI\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uad81\uadf9\uc801\uc73c\ub85c \uc804\uccb4 \uace0\uac1d \uacbd\ud5d8\uc744 \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud6a8\uacfc\uc801\uc778 \uc11c\ube44\uc2a4 KPI\uc758 \uc608<\/h2>\n<p>\uc11c\ube44\uc2a4 \uad00\ub9ac \ubd84\uc57c\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uc11c\ube44\uc2a4 KPI\ub97c \uc774\ud574\ud558\uace0 \uad6c\ud604\ud558\ub294 \uac83\uc740 \uc131\uacfc \ucd5c\uc801\ud654\uc640 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc11c\ube44\uc2a4 KPI\uc758 \uc608\ub294 \uc0b0\uc5c5\uc5d0 \ub530\ub77c \ub2e4\uc591\ud560 \uc218 \uc788\uc9c0\ub9cc, \ubaa8\ub450 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \ud6a8\uc728\uc131\uacfc \ud6a8\uacfc\uc131\uc744 \uce21\uc815\ud558\ub294 \uacf5\ud1b5\ub41c \ubaa9\uc801\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798\uc5d0\uc11c\ub294 \uc11c\ube44\uc2a4 \uc9c0\ud5a5 \ube44\uc988\ub2c8\uc2a4\uc5d0 \ud544\uc218\uc801\uc778 \ub2e4\uc12f \uac00\uc9c0 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub97c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ub2e4\uc12f \uac00\uc9c0 \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c<\/h3>\n<ul>\n<li><strong>\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9 (CAC):<\/strong> \uc774 KPI\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9, \uc601\uc5c5 \ud300 \ube44\uc6a9 \ubc0f \uae30\ud0c0 \uad00\ub828 \uc9c0\ucd9c\uc744 \ud3ec\ud568\ud558\uc5ec \uc2e0\uaddc \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ucd1d \ube44\uc6a9\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. CAC\ub97c \uc774\ud574\ud558\uba74 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \ud6a8\uc728\uc131\uc744 \ud3c9\uac00\ud558\uace0 \uc608\uc0b0 \ud560\ub2f9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc0dd\uc560 \uac00\uce58 (CLV):<\/strong> CLV\ub294 \uae30\uc5c5\uc774 \ub2e8\uc77c \uace0\uac1d \uacc4\uc815\uc73c\ub85c\ubd80\ud130 \uad00\uacc4 \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\ub300\ud560 \uc218 \uc788\ub294 \ucd1d \uc218\uc775\uc744 \ucd94\uc815\ud569\ub2c8\ub2e4. \uc774 \uc9c0\ud45c\ub294 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4\uc640 \uae30\uc874 \uace0\uac1d \uc720\uc9c0\uc5d0 \uc5bc\ub9c8\ub098 \ud22c\uc790\ud560\uc9c0\ub97c \uacb0\uc815\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4. \ub192\uc740 CLV\ub294 \ub354 \uc218\uc775\uc131 \uc788\ub294 \uace0\uac1d \uae30\ubc18\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc21c\ucd94\ucc9c\uc9c0\uc218(NPS):<\/strong> NPS\ub294 \uace0\uac1d\uc774 \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ud68c\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc774 \uc5bc\ub9c8\ub098 \ub418\ub294\uc9c0\ub97c \ubb3b\ub294 \uc9c8\ubb38\uc744 \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \ub192\uc740 NPS\ub294 \uac15\ud55c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ubc18\uc601\ud558\uba70 \ucd94\ucc9c \ubc0f \ud310\ub9e4 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ud310\ub9e4 \uc131\uc7a5\ub960:<\/strong> \uc774 KPI\ub294 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \ub9e4\ucd9c \uc99d\uac00 \ube44\uc728\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4. \uc774\ub294 \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc\uc640 \uc2dc\uc7a5 \uc218\uc694\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc870\uc9c1\uc774 \ud604\uc2e4\uc801\uc778 \ud310\ub9e4 \ubaa9\ud45c\uc640 \uc131\uc7a5 \uc804\ub7b5\uc744 \uc124\uc815\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c1\uc6d0 \uc0dd\uc0b0\uc131 \ube44\uc728:<\/strong> \uc774 \uc9c0\ud45c\ub294 \uc0ac\uc6a9\ub41c \uc785\ub825(\uc2dc\uac04, \uc790\uc6d0)\uc5d0 \ub300\ud55c \uc9c1\uc6d0\uc758 \ucd9c\ub825\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \ub192\uc740 \uc0dd\uc0b0\uc131 \ube44\uc728\uc740 \ud6a8\uc728\uc801\uc778 \uc6b4\uc601\uc744 \ub098\ud0c0\ub0b4\uba70 \uc778\ub825 \uad00\ub9ac\uc5d0\uc11c \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uac15\uc870\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\uc0b0\uc5c5 \uc804\ubc18\uc758 \uc2e4\uc81c \uc11c\ube44\uc2a4 KPI \uc0ac\ub840<\/h3>\n<p>\uc11c\ube44\uc2a4 KPI\uc758 \uc801\uc6a9\uc744 \uc124\uba85\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ubd84\uc57c\uc758 \uc2e4\uc81c \uc0ac\ub840\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ud604\uc7a5 \uc11c\ube44\uc2a4 KPI:<\/strong> \ud604\uc7a5 \uc11c\ube44\uc2a4 \uc0b0\uc5c5\uc758 \uae30\uc5c5\ub4e4\uc740 \ud6a8\uc728\uc801\uc778 \uc11c\ube44\uc2a4 \uc81c\uacf5\uacfc \uace0\uac1d \ub9cc\uc871\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \uccab \ubc88\uc9f8 \uc218\uc815 \ube44\uc728 \ubc0f \ud3c9\uade0 \uc751\ub2f5 \uc2dc\uac04\uacfc \uac19\uc740 \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\uc870\uc5c5\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 KPI:<\/strong> \uc81c\uc870\uc5c5\uc5d0\uc11c\ub294 \uc8fc\ubb38 \uc815\ud655\ub3c4 \ubc0f \uc815\uc2dc \ubc30\uc1a1\uacfc \uac19\uc740 KPI\uac00 \uace0\uac1d \uc2e0\ub8b0 \ubc0f \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \uc720\uc9c0\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc11c\ube44\uc2a4 \uc218\uc900 KPI:<\/strong> \ub9ce\uc740 \uc870\uc9c1\uc774 \uc815\uc758\ub41c \uc2dc\uac04 \ub0b4\uc5d0 \ud574\uacb0\ub41c \uc11c\ube44\uc2a4 \uc694\uccad\uc758 \ube44\uc728\uc744 \uce21\uc815\ud558\uae30 \uc704\ud574 \uc11c\ube44\uc2a4 \uc218\uc900 KPI\ub97c \ud65c\uc6a9\ud558\uba70, \uc774\ub294 \uc11c\ube44\uc2a4 \ud488\uc9c8 \uc720\uc9c0\ub97c \uc704\ud574 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0ac\ud68c \uc11c\ube44\uc2a4 KPI:<\/strong> \uc0ac\ud68c \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218 \ubc0f \uc11c\ube44\uc2a4 \uc774\uc6a9\ub960\uacfc \uac19\uc740 \uc9c0\ud45c\uac00 \ud504\ub85c\uadf8\ub7a8\uc758 \ud6a8\uacfc\uc131\uacfc \uc9c0\uc5ed \uc0ac\ud68c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc11c\ube44\uc2a4 KPI \uc0ac\ub840\ub97c \uad6c\ud604\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc6b4\uc601\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc73c\uba70, \uad81\uadf9\uc801\uc73c\ub85c \uc11c\ube44\uc2a4 \uc81c\uacf5 \uac1c\uc120 \ubc0f \uace0\uac1d \uacbd\ud5d8 \ud5a5\uc0c1\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4 KPI\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ud15c\ud50c\ub9bf \ubc0f \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/customer-service-kpis-template\/\">\uace0\uac1d \uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf<\/a>.<\/p>\n<h2>\uc11c\ube44\uc2a4 \uad00\ub9ac\uc5d0\uc11c KPI\uc758 4P \ud0d0\uc0c9\ud558\uae30<\/h2>\n<p>KPI\uc758 4P\uc778 \ubaa9\uc801, \ud504\ub85c\uc138\uc2a4, \uc0ac\ub78c, \uc131\uacfc\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uc11c\ube44\uc2a4 \uad00\ub9ac\uc758 \ud6a8\uacfc\uc131\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud55c \ud3ec\uad04\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac01 \uc694\uc18c\ub294 \uae30\uc5c5\uc774 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \uce21\uc815\ud558\uace0 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ubc29\uc2dd\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad6c\uc131 \uc694\uc18c\ub97c \uc11c\ube44\uc2a4 KPI\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc870\uc9c1 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \uac15\ub825\ud55c \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>4P \uc124\uba85: \ubaa9\uc801, \ud504\ub85c\uc138\uc2a4, \uc0ac\ub78c, \uc131\uacfc<\/h3>\n<p>KPI\uc758 4P\ub294 \uc11c\ube44\uc2a4 \uad00\ub9ac\ub97c \ucd5c\uc801\ud654\ud558\ub824\ub294 \uae30\uc5c5\uc744 \uc704\ud55c \uae30\ubcf8 \uad6c\uc870\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uac01 \uad6c\uc131 \uc694\uc18c\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4:<\/p>\n<ol>\n<li><strong>\ubaa9\uc801<\/strong>: \uc774\ub294 \uc11c\ube44\uc2a4 KPI\uc758 \uc804\ubc18\uc801\uc778 \ubaa9\ud45c\ub97c \uc815\uc758\ud569\ub2c8\ub2e4. \uba85\ud655\ud55c \ubaa9\uc801\uc744 \uc124\uc815\ud558\uba74 \ubaa8\ub4e0 \uc9c0\ud45c\uac00 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uac70\ub098 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \ub4f1 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc77c\uce58\ud558\ub3c4\ub85d \ubcf4\uc7a5\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ud504\ub85c\uc138\uc2a4<\/strong>: \uc774\ub294 \uc11c\ube44\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 \uad6c\ud604\ub41c \ubc29\ubc95\ub860\uacfc \uc791\uc5c5 \ud750\ub984\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud504\ub85c\uc138\uc2a4\ub97c \ubd84\uc11d\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \ubcd1\ubaa9 \ud604\uc0c1\uacfc \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\uc73c\uba70, \uad81\uadf9\uc801\uc73c\ub85c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0ac\ub78c\ub4e4<\/strong>: \uc11c\ube44\uc2a4 \uad00\ub9ac\uc5d0\uc11c \uc778\uac04 \uc694\uc18c\ub294 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \ud300\uc774 \uace0\uac1d \ubc0f \uc11c\ub85c\uc640 \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9\ud558\ub294\uc9c0\ub97c \uc774\ud574\ud558\uba74 \uc131\uacfc\uc640 \uac1c\ubc1c\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc9c1\uc6d0 \uad50\uc721 \ubc0f \ucc38\uc5ec\ub294 \ub192\uc740 \uc11c\ube44\uc2a4 KPI\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\ub2a5<\/strong>: \uc774\ub294 \uc124\uc815\ub41c KPI\uc5d0 \ub300\ud55c \uc11c\ube44\uc2a4 \ub178\ub825\uc758 \uacb0\uacfc\ub97c \uce21\uc815\ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc131\uacfc \uc9c0\ud45c\ub97c \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uba74 \uae30\uc5c5\uc774 \uc804\ub7b5\uc744 \uc870\uc815\ud558\uace0 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120\uc744 \ubcf4\uc7a5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3>4P\uac00 \uc11c\ube44\uc2a4 KPI \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5<\/h3>\n<p>4P\ub97c \uc11c\ube44\uc2a4 KPI \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ud1b5\ud569\ud558\uba74 \uc11c\ube44\uc2a4 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uace0 \uac1c\uc120\ud558\ub294 \ub2a5\ub825\uc774 \ud06c\uac8c \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640\uc758 \uc815\ub82c<\/strong>: \uba85\ud655\ud55c \ubaa9\uc801\uc744 \uc124\uc815\ud568\uc73c\ub85c\uc368, \uadc0\ud558\uc758 KPI\ub294 \uc870\uc9c1\uc758 \uc804\ub7b5\uc801 \ubaa9\ud45c\ub97c \uc9c1\uc811 \ubc18\uc601\ud560 \uc218 \uc788\uc73c\uba70, \ubaa8\ub4e0 \uc9c0\ud45c\uac00 \uc758\ubbf8 \uc788\ub294 \uc5ed\ud560\uc744 \ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud504\ub85c\uc138\uc2a4 \ucd5c\uc801\ud654<\/strong>: \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5d0 \uad00\ub828\ub41c \ud504\ub85c\uc138\uc2a4\ub97c \uc774\ud574\ud558\uba74 \ubaa9\ud45c \uc9c0\ud5a5\uc801\uc778 \uac1c\uc120\uc774 \uac00\ub2a5\ud574\uc838, \ub354 \ub098\uc740 \ud6a8\uc728\uc131\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c1\uc6d0 \ucc38\uc5ec<\/strong>: \uc0ac\ub78c \uc911\uc2ec\uc758 \uc811\uadfc \ubc29\uc2dd\uc740 \ucc45\uc784\uac10\uacfc \uc6b0\uc218\uc131\uc758 \ubb38\ud654\ub97c \uc7a5\ub824\ud558\uba70, \uc774\ub294 \ub192\uc740 \uace0\uac1d \uc11c\ube44\uc2a4 KPI\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815<\/strong>: 4P\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uc815\uae30\uc801\uc778 \uc131\uacfc \ud3c9\uac00\ub97c \ud1b5\ud574 \uae30\uc5c5\uc740 \uc815\ubcf4\uc5d0 \uae30\ubc18\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc73c\uba70, \ubcc0\ud654\ud558\ub294 \uace0\uac1d \uc694\uad6c\uc640 \uc2dc\uc7a5 \uc870\uac74\uc5d0 \ub9de\ucdb0 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud6a8\uacfc\uc801\uc778 \uc11c\ube44\uc2a4 KPI \uac1c\ubc1c\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\ub824\uba74, \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-kpi-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%eb%9b%b0%ec%96%b4%eb%82%9c-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%9c%84%ed%95%9c\/\">\uace0\uac1d \uc11c\ube44\uc2a4 KPI<\/a> \uac00\uc774\ub4dc\ub97c \ud0d0\uc0c9\ud574 \ubcf4\uc138\uc694. \uc774 \uac00\uc774\ub4dc\ub294 \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0 \ub9de\ucd98 \uc0c1\uc138\ud55c \uc9c0\ud45c\uc640 \uc608\uc81c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/service-kpis-397709.jpg\" alt=\"\uc11c\ube44\uc2a4 KPI\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>5 KPI \uac1c\ub150 \uc774\ud574\ud558\uae30<\/h2>\n<p>\uc11c\ube44\uc2a4 \uad00\ub9ac \ubd84\uc57c\uc5d0\uc11c 5 KPI \uac1c\ub150\uc744 \uc774\ud574\ud558\ub294 \uac83\uc740 \uc131\uacfc\ub97c \ud3c9\uac00\ud558\uace0 \uac1c\uc120\uc744 \ucd94\uc9c4\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c(KPI)\ub294 \uc870\uc9c1\uc774 \uc8fc\uc694 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \uc5bc\ub9c8\ub098 \ud6a8\uacfc\uc801\uc73c\ub85c \ub2ec\uc131\ud558\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \uac12\uc73c\ub85c \uc791\uc6a9\ud569\ub2c8\ub2e4. \uc774 \ub2e4\uc12f \uac00\uc9c0 \uc911\uc694\ud55c KPI\uc5d0 \uc9d1\uc911\ud568\uc73c\ub85c\uc368, \uae30\uc5c5\uc740 \uc6b4\uc601 \ud6a8\uc728\uc131\uacfc \uace0\uac1d \ub9cc\uc871\ub3c4\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc11c\ube44\uc2a4 \uad00\ub9ac\uc5d0\uc11c 5\uac00\uc9c0 KPI\uc758 \uc911\uc694\uc131<\/h3>\n<p>\uc11c\ube44\uc2a4 \uad00\ub9ac\uc5d0\uc11c 5\uac00\uc9c0 KPI\uc758 \uc911\uc694\uc131\uc740 \uacfc\uc18c\ud3c9\uac00\ub420 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c KPI\ub294 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc744 \ud3c9\uac00\ud558\uae30 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud558\uc5ec \uc870\uc9c1\uc774 \uac15\uc810\uacfc \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uae30\uc5c5\uc774 \uc77c\ubc18\uc801\uc73c\ub85c \ucd94\uc801\ud558\ub294 5\uac00\uc9c0 \ud544\uc218 KPI\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ol>\n<li><strong>\uc218\uc775 \uc131\uc7a5\ub960<\/strong>: \uc774 KPI\ub294 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548\uc758 \uc218\uc775 \uc99d\uac00\ub97c \uce21\uc815\ud558\uc5ec \ud68c\uc0ac\uc758 \uc7ac\ubb34 \uac74\uac15\uacfc \uc131\uc7a5 \uada4\uc801\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4. \uc9c0\uc18d\uc801\uc778 \uc218\uc775 \uc131\uc7a5\ub960\uc740 \uc7a5\uae30\uc801\uc778 \uc9c0\uc18d \uac00\ub2a5\uc131\uc744 \uc704\ud574 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \ud655\ubcf4 \ube44\uc6a9 (CAC)<\/strong>: \uc774 \uc9c0\ud45c\ub294 \ub9c8\ucf00\ud305 \ube44\uc6a9\uacfc \uc601\uc5c5 \ud300 \ube44\uc6a9\uc744 \ud3ec\ud568\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \ub4dc\ub294 \ucd1d \ube44\uc6a9\uc744 \uacc4\uc0b0\ud569\ub2c8\ub2e4. CAC\ub97c \uc774\ud574\ud558\uba74 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc218\uc775\uc131\uc744 \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uc21c \ucd94\ucc9c \uc9c0\uc218(NPS)<\/strong>: NPS\ub294 \uace0\uac1d\uc5d0\uac8c \ud68c\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc744 \ubb3b\ub294 \uc9c8\ubb38\uc744 \ud1b5\ud574 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \ub192\uc740 NPS\ub294 \uac15\ud55c \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ub098\ud0c0\ub0b4\uba70 \ucd94\ucc9c \ubc0f \ud310\ub9e4 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc774\ud0c8\ub960<\/strong>: \uc774 KPI\ub294 \ud2b9\uc815 \uae30\uac04 \ub3d9\uc548 \ud68c\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9 \uc911\ub2e8\ud558\ub294 \uace0\uac1d\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \ub0ae\uc740 \uc774\ud0c8\ub960\uc740 \uc548\uc815\uc801\uc778 \uace0\uac1d \uae30\ubc18\uc744 \uc720\uc9c0\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc218\uc775\uc744 \ubcf4\uc7a5\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ud22c\uc790 \uc218\uc775\ub960 (ROI)<\/strong>: ROI\ub294 \ud22c\uc790 \ub300\ube44 \uc218\uc775\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc774\ub294 \ud22c\uc790\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc21c\uc774\uc775\uc744 \ucd08\uae30 \ube44\uc6a9\uc73c\ub85c \ub098\ub204\uc5b4 \uacc4\uc0b0\ud558\uba70, \ube44\uc988\ub2c8\uc2a4 \uc804\ub7b5\uc758 \ud6a8\uacfc\uc131\uc5d0 \ub300\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774\ub7ec\ud55c KPI\ub97c \uc11c\ube44\uc2a4 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\uba74 \uc131\uacfc \ucd94\uc801 \ubc0f \uc758\uc0ac \uacb0\uc815\uc774 \ud06c\uac8c \ud5a5\uc0c1\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. KPI\uc640 \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc5d0 \ub300\ud55c \ucd94\uac00 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74 \ub2e4\uc74c\uacfc \uac19\uc740 \uc790\ub8cc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/www.hbr.org\/2018\/01\/the-right-way-to-use-kpis\" target=\"_blank\" rel=\"noopener\">\ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0<\/a>.<\/p>\n<h3>\uc11c\ube44\uc2a4 \uc804\ub7b5\uc5d0 5\uac00\uc9c0 KPI \ud1b5\ud569\ud558\uae30<\/h3>\n<p>5\uac1c\uc758 KPI\ub97c \uc11c\ube44\uc2a4 \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud558\ub294 \uac83\uc740 \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uc804\uccb4 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc640 \uc77c\uce58\uc2dc\ud0a4\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ub2e4\uc74c\uc740 \uc774\ub7ec\ud55c KPI\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud1b5\ud569\ud558\uae30 \uc704\ud55c \uba87 \uac00\uc9c0 \uc804\ub7b5\uc785\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\uba85\ud655\ud55c \ubaa9\ud45c \uc124\uc815<\/strong>: \uac01 KPI\uc5d0 \ub300\ud55c \uad6c\uccb4\uc801\uc778 \ubaa9\ud45c\ub97c \uc815\uc758\ud558\uc5ec \ud300\uc774 \uc131\uacf5\uc774 \uc5b4\ub5a4 \ubaa8\uc2b5\uc778\uc9c0 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc815\uae30 \ubaa8\ub2c8\ud130\ub9c1<\/strong>: \ub2e4\uc74c\uacfc \uac19\uc740 \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\uc138\uc694. <a href=\"https:\/\/messengerbot.app\/ko\/#features\">\uba54\uc2e0\uc800 \ubd07<\/a> \uc774 KPI\uc758 \ucd94\uc801\uc744 \uc790\ub3d9\ud654\ud558\uc5ec \uc131\uacfc\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815<\/strong>: \uc774\ub7ec\ud55c KPI\uc5d0\uc11c \uc5bb\uc740 \ud1b5\ucc30\ub825\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ub7b5\uc801 \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0, \uc11c\ube44\uc2a4 \uc81c\uacf5\uc774 \uace0\uac1d\uc758 \uae30\ub300\uc640 \uc2dc\uc7a5 \uc218\uc694\uc5d0 \ubd80\ud569\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c0\uc18d\uc801\uc778 \uac1c\uc120<\/strong>: KPI \uc131\uacfc\uc5d0 \ub530\ub77c \uc804\ub7b5\uc744 \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud558\uace0 \uc870\uc815\ud558\uc5ec \uc870\uc9c1 \ub0b4 \uc9c0\uc18d\uc801\uc778 \uac1c\uc120 \ubb38\ud654\ub97c \uc870\uc131\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 5\uac1c\uc758 KPI\ub97c \uc11c\ube44\uc2a4 \uad00\ub9ac \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc6b4\uc601 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uace0 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc73c\uba70, \uad81\uadf9\uc801\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uacf5\uc744 \uc774\ub04c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ud0c1\uc6d4\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\uc758 7\uac00\uc9c0 \uc5f4\uc1e0<\/h2>\n<p>\ud0c1\uc6d4\ud55c \uace0\uac1d \uc11c\ube44\uc2a4\uc758 7\uac00\uc9c0 \ud544\uc218 \uc5f4\uc1e0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc740 \uc11c\ube44\uc2a4 KPI\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5f4\uc1e0\ub294 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uac1c\uc120\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc11c\ube44\uc2a4 \uc81c\uacf5 KPI\uc758 \ud6a8\uacfc\uc5d0\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \uac01 \uc5f4\uc1e0\uc640 \uadf8 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4:<\/p>\n<h3>7\uac00\uc9c0 \uc5f4\uc1e0\uc640 \uc11c\ube44\uc2a4 KPI\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5 \ud30c\uc545\ud558\uae30<\/h3>\n<ol>\n<li><strong>\ud300 \ud611\uc5c5<\/strong>: \ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uc6d0\ud65c\ud558\uac8c \uc18c\ud1b5\ud558\uace0 \ud611\ub825\ud558\ub294 \uc751\uc9d1\ub825 \uc788\ub294 \ud300\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \uc77c\uad00\ub418\uace0 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \ubc1b\uc544 \uc804\uccb4\uc801\uc778 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc11c\ube44\uc2a4 KPI\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc801\uadf9\uc801\uc778 \uacbd\uccad<\/strong>: \uace0\uac1d\uc758 \ub9d0\uc744 \uc8fc\uc758 \uae4a\uac8c \ub4e3\ub294 \uac83\uc740 \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790\uac00 \uadf8\ub4e4\uc758 \ud544\uc694\uc640 \uc6b0\ub824\ub97c \uc644\uc804\ud788 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774 \uad00\ud589\uc740 \ubb38\uc81c\ub97c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ud574\uacb0\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \ubfd0\ub9cc \uc544\ub2c8\ub77c \uace0\uac1d\uc774 \uc18c\uc911\ud558\uac8c \uc5ec\uaca8\uc9c0\uace0 \uc788\ub2e4\uace0 \ub290\ub07c\uac8c \ud558\uc5ec \uace0\uac1d \uc11c\ube44\uc2a4 KPI \uac1c\uc120\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uad00\uacc4 \uad6c\ucd95<\/strong>: \uace0\uac1d\uacfc\uc758 \uac15\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uc740 \ucda9\uc131\ub3c4\uc640 \uc2e0\ub8b0\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uc0c1\ud638\uc791\uc6a9\uc744 \uac1c\uc778\ud654\ud558\uace0 \uc774\uc804 \ub300\ud654\uc5d0 \ub300\ud55c \ud6c4\uc18d \uc870\uce58\ub97c \ucde8\ud558\ub294 \uac83\uc740 \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ucf1c \uc11c\ube44\uc2a4 KPI\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc815\uc9c1\uacfc \ud22c\uba85\uc131<\/strong>: \uc81c\ud488, \uc11c\ube44\uc2a4 \ubc0f \uc7a0\uc7ac\uc801\uc778 \ubb38\uc81c\uc5d0 \ub300\ud574 \uc815\uc9c1\ud568\uc744 \uc720\uc9c0\ud558\ub294 \uac83\uc740 \uc2e0\ub8b0\uc131\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \uace0\uac1d\uc740 \uac00\uaca9 \ubc0f \uc11c\ube44\uc2a4 \uc81c\ud55c\uc5d0 \uad00\ud55c \ud22c\uba85\uc131\uc744 \ub192\uc774 \ud3c9\uac00\ud558\uba70, \uc774\ub294 \uc11c\ube44\uc2a4 \uc218\uc900 KPI\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uacf5\uac10<\/strong>: \uacf5\uac10\uc744 \ub098\ud0c0\ub0b4\ub294 \uac83\uc740 \uace0\uac1d\uc758 \uac10\uc815\uc744 \uc774\ud574\ud558\uace0 \uacf5\uc720\ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc740 \uae34\uc7a5\ub41c \uc0c1\ud669\uc744 \uc644\ud654\ud558\uace0 \ub354 \uae0d\uc815\uc801\uc778 \uc0c1\ud638\uc791\uc6a9\uc744 \ucc3d\ucd9c\ud558\uc5ec \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ub192\uc774\uace0 \uc11c\ube44\uc2a4 KPI\ub97c \uac1c\uc120\ud558\ub294 \ub370 \uae30\uc5ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\ud488 \uc9c0\uc2dd<\/strong>: \uc81c\uacf5\ub418\ub294 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc9c0\uc2dd\uc740 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc9c1\uc6d0\ub4e4\uc740 \uc9c8\ubb38\uc5d0 \uc815\ud655\ud558\uac8c \ub2f5\ud558\uace0 \uadc0\uc911\ud55c \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \uc798 \uad50\uc721\ubc1b\uc544\uc57c \ud558\uba70, \uc774\ub294 \uace0\uac1d\uc758 \uc758\uc0ac \uacb0\uc815 \uacfc\uc815\uc5d0 \ub3c4\uc6c0\uc744 \uc8fc\uace0 \uc11c\ube44\uc2a4 KPI\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2dc\uac04 \uad00\ub9ac<\/strong>: \ub9e4 \uc21c\uac04\uc744 \uc18c\uc911\ud788 \uc5ec\uae30\ub294 \uac83\uc740 \uace0\uac1d\uc758 \uc2dc\uac04\uc744 \uc911\uc694\ud558\uac8c \uc5ec\uae30\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud6a8\uc728\uc801\uc778 \uc11c\ube44\uc2a4 \uc81c\uacf5, \ube60\ub978 \uc751\ub2f5 \uc2dc\uac04, \ub300\uae30 \uc2dc\uac04 \ucd5c\uc18c\ud654\ub294 \uace0\uac1d \uacbd\ud5d8\uacfc \uc11c\ube44\uc2a4 KPI\ub97c \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h3>\uc870\uc9c1\uc5d0\uc11c 7\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc804\ub7b5<\/h3>\n<p>\uc774 7\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc744 \uace0\uac1d \uc11c\ube44\uc2a4 \uc804\ub7b5\uc5d0 \ud6a8\uacfc\uc801\uc73c\ub85c \uad6c\ud604\ud558\uae30 \uc704\ud574 \ub2e4\uc74c \uc804\ub7b5\uc744 \uace0\ub824\ud558\uc138\uc694:<\/p>\n<ul>\n<li><strong>\uad50\uc721 \ud504\ub85c\uadf8\ub7a8<\/strong>: \ud300 \ud611\uc5c5, \uc801\uadf9\uc801\uc778 \uacbd\uccad \ubc0f \uc81c\ud488 \uc9c0\uc2dd\uc5d0 \uc911\uc810\uc744 \ub454 \ud3ec\uad04\uc801\uc778 \uad50\uc721 \ud504\ub85c\uadf8\ub7a8\uc744 \uac1c\ubc1c\ud558\uc5ec \ubaa8\ub4e0 \uc9c1\uc6d0\uc774 \ub6f0\uc5b4\ub09c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud53c\ub4dc\ubc31 \uba54\ucee4\ub2c8\uc998<\/strong>: \uace0\uac1d\uc774 \uc790\uc2e0\uc758 \uacbd\ud5d8\uc744 \uacf5\uc720\ud560 \uc218 \uc788\ub294 \ud53c\ub4dc\ubc31 \uba54\ucee4\ub2c8\uc998\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc774\ub294 \uac1c\uc120\uc774 \ud544\uc694\ud55c \uc601\uc5ed\uc744 \uc2dd\ubcc4\ud558\uace0 \uacf5\uac10 \ubc0f \uad00\uacc4 \uad6c\ucd95\uc758 \uc911\uc694\uc131\uc744 \uac15\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc131\uacfc \uc9c0\ud45c<\/strong>: \uc774\ub7ec\ud55c \uc804\ub7b5\uc758 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\uae30 \uc704\ud574 \uc11c\ube44\uc2a4 KPI\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4. 7\uac00\uc9c0 \ud575\uc2ec \uc804\ub7b5\uc758 \uad6c\ud604\uc774 \uace0\uac1d \ub9cc\uc871\ub3c4\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \uc131\uacfc \uc9c0\ud45c\ub97c \uc815\uae30\uc801\uc73c\ub85c \uac80\ud1a0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc778\uc815 \ubc0f \ubcf4\uc0c1<\/strong>: \uace0\uac1d\uacfc\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0\uc11c \uc774\ub7ec\ud55c \ud575\uc2ec \uc804\ub7b5\uc744 \ubcf4\uc5ec\uc900 \uc9c1\uc6d0\uc5d0\uac8c \ubcf4\uc0c1\uc744 \uc8fc\ub294 \uc778\uc2dd \ud504\ub85c\uadf8\ub7a8\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \uc11c\ube44\uc2a4\uc5d0\uc11c \uc6b0\uc218\uc131\uc744 \ucd94\uad6c\ud558\ub294 \ubb38\ud654\ub97c \uc870\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774\ub7ec\ud55c \uc804\ub7b5\uc744 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc740 \uc11c\ube44\uc2a4 KPI\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uad81\uadf9\uc801\uc73c\ub85c \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucda9\uc131\ub3c4\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4 KPI\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\ub824\uba74 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-kpi-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%eb%9b%b0%ec%96%b4%eb%82%9c-%ea%b3%a0%ea%b0%9d-%ea%b2%bd%ed%97%98%ec%9d%84-%ec%9c%84%ed%95%9c\/\">\uace0\uac1d \uc11c\ube44\uc2a4 KPI \uac00\uc774\ub4dc\ub97c \ud655\uc778\ud558\uc138\uc694<\/a>.<\/p>\n<h2>\ub354 \ub098\uc740 \ud1b5\ucc30\ub825\uc744 \uc704\ud55c \uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf \ud65c\uc6a9<\/h2>\n<p>\uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf\uc740 \uae30\uc5c5\uc774 \uc131\uacfc \uce21\uc815 \ud504\ub85c\uc138\uc2a4\ub97c \uac04\uc18c\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \ud544\uc218 \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud15c\ud50c\ub9bf\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uc870\uc9c1\uc740 \uc11c\ube44\uc2a4 \uc81c\uacf5 \uba54\ud2b8\ub9ad\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc801\ud558\uace0 \ubd84\uc11d\ud558\uc5ec \uace0\uac1d\uc758 \uae30\ub300\uc640 \uc6b4\uc601 \ubaa9\ud45c\ub97c \ucda9\uc871\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc798 \uad6c\uc870\ud654\ub41c \ud15c\ud50c\ub9bf\uc740 \ub370\uc774\ud130 \uc218\uc9d1\uc744 \ub2e8\uc21c\ud654\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub370\uc774\ud130\uc5d0\uc11c \ub3c4\ucd9c\ub41c \ud1b5\ucc30\ub825\uc758 \uba85\ud655\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<h3>\ub2e4\uc6b4\ub85c\ub4dc \uac00\ub2a5\ud55c \uace0\uac1d \uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf PDF<\/h3>\n<p>\uc11c\ube44\uc2a4 KPI\uc758 \uad6c\ud604\uc744 \uc6a9\uc774\ud558\uac8c \ud558\uae30 \uc704\ud574 \ud3ec\uad04\uc801\uc778 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ed%9a%8d%eb%93%9d-%eb%b9%84%ec%9a%a9-%ea%b3%84%ec%82%b0%ea%b8%b0%eb%a5%bc-%ed%99%9c%ec%9a%a9%ed%95%9c-%ec%a7%80%ed%91%9c-%eb%a7%88%ec%8a%a4%ed%84%b0%eb%a7%81-%ec%a2%85%ed%95%a9\/\">\uace0\uac1d \uc11c\ube44\uc2a4 KPI \ud15c\ud50c\ub9bf<\/a>. \ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\ub294 \uac83\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc774 PDF\ub294 \uc751\ub2f5 \uc2dc\uac04, \uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218 \ubc0f \ud574\uacb0 \ube44\uc728\uc744 \ud3ec\ud568\ud55c \uc8fc\uc694 \uc131\uacfc \uc9c0\ud45c\ub97c \ucd94\uc801\ud558\uae30 \uc704\ud55c \uad6c\uc870\ud654\ub41c \ud615\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774 \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud568\uc73c\ub85c\uc368 \uae30\uc5c5\uc740 \uc11c\ube44\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ub294 \uc62c\ubc14\ub978 \uba54\ud2b8\ub9ad\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud6a8\uacfc\uc801\uc778 \uc11c\ube44\uc2a4 KPI \uac1c\ubc1c\uc744 \uc704\ud55c \ud504\ub808\uc784\uc6cc\ud06c<\/h3>\n<p>\ud6a8\uacfc\uc801\uc778 \uc11c\ube44\uc2a4 KPI\ub97c \ub9cc\ub4e4\uae30 \uc704\ud574\uc11c\ub294 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ub294 \uba85\ud655\ud55c \ud504\ub808\uc784\uc6cc\ud06c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d \ub9cc\uc871\ub3c4\ub97c \uac1c\uc120\ud558\uac70\ub098 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\ub294 \uac83\uacfc \uac19\uc774 \ub2ec\uc131\ud558\uace0\uc790 \ud558\ub294 \ud2b9\uc815 \ubaa9\ud45c\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\ubd80\ud130 \uc2dc\uc791\ud558\uc138\uc694. \ub2e4\uc74c\uc73c\ub85c, \uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ubc18\uc601\ud558\ub294 \uad00\ub828 KPI\ub97c \uc120\ud0dd\ud558\uc138\uc694, \uc608\ub97c \ub4e4\uc5b4:<\/p>\n<ul>\n<li><strong>\uace0\uac1d \ub9cc\uc871\ub3c4 \uc810\uc218 (CSAT):<\/strong> \uace0\uac1d\uc774 \uadc0\ud558\uc758 \uc11c\ube44\uc2a4\uc5d0 \uc5bc\ub9c8\ub098 \ub9cc\uc871\ud558\ub294\uc9c0\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc21c\ucd94\ucc9c\uc9c0\uc218(NPS):<\/strong> \uace0\uac1d \ucda9\uc131\ub3c4\uc640 \uadc0\ud558\uc758 \uc11c\ube44\uc2a4\ub97c \ucd94\ucc9c\ud560 \uac00\ub2a5\uc131\uc744 \ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uccab \ubc88\uc9f8 \uc751\ub2f5 \uc2dc\uac04(FRT):<\/strong> \uace0\uac1d \ubb38\uc758\uc5d0 \ub300\ud55c \uc751\ub2f5 \uc2dc\uac04\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud574\uacb0 \ube44\uc728:<\/strong> \uccab \ubc88\uc9f8 \uc5f0\ub77d\uc5d0\uc11c \ud574\uacb0\ub41c \ubb38\uc81c\uc758 \ube44\uc728\uc744 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc774 KPI\ub97c \uc11c\ube44\uc2a4 \uad00\ub9ac \uc804\ub7b5\uc5d0 \ud1b5\ud569\ud568\uc73c\ub85c\uc368 \uc131\uacfc\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ub370\uc774\ud130 \uae30\ubc18 \uacb0\uc815\uc744 \ub0b4\ub824 \uace0\uac1d \uc11c\ube44\uc2a4 \ud488\uc9c8\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4 KPI\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc73c\ub824\uba74 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%a7%80%ec%9b%90-kpi-%ec%98%88%ec%8b%9c-%ed%95%84%ec%88%98-%ec%a7%80%ed%91%9c%eb%a1%9c-%ea%b3%a0%ea%b0%9d-%eb%a7%8c%ec%a1%b1%eb%8f%84-%eb%b0%8f-%ec%84%b1%ea%b3%bc-%ed%96%a5\/\">\uace0\uac1d \uc9c0\uc6d0 KPI \uc608\uc2dc<\/a> \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc774 \uc774\ub7ec\ud55c \uc9c0\ud45c\ub97c \uc5b4\ub5bb\uac8c \uc801\uc6a9\ud558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ko\/mastering-service-kpis-essential-metrics-examples-and-insights-for-optimal-customer-experience\/\" data-essbisPostTitle=\"Mastering Service KPIs: Essential Metrics, Examples, and Insights for Optimal Customer Experience\" data-essbisHoverContainer=\"\"><p>Key Takeaways Understand Service KPIs: Mastering service KPIs is essential for enhancing customer experience and operational efficiency. Key Metrics to Monitor: Focus on First Response Time (FRT), Customer Satisfaction Score (CSAT), and Net Promoter Score (NPS) to gauge service effectiveness. Impact on Customer Experience: Effective tracking of service KPIs directly correlates with improved customer satisfaction [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":258019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-258020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/258020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/comments?post=258020"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/258020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media\/258019"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media?parent=258020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/categories?post=258020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/tags?post=258020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}