{"id":258213,"date":"2025-10-28T04:35:43","date_gmt":"2025-10-28T11:35:43","guid":{"rendered":"https:\/\/messengerbot.app\/purpose-of-customer-success-clear-goals-core-value-4-5-pillars-and-essential-roles-from-manager-to-engineer-includes-interview-questions\/"},"modified":"2025-10-28T04:35:43","modified_gmt":"2025-10-28T11:35:43","slug":"%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5%ec%9d%98-%eb%aa%a9%ec%a0%81%ec%9d%80-%eb%aa%85%ed%99%95%ed%95%9c-%eb%aa%a9%ed%91%9c-%ed%95%b5%ec%8b%ac-%ea%b0%80%ec%b9%98-45%ea%b0%9c%ec%9d%98-%ea%b8%b0","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ko\/purpose-of-customer-success-clear-goals-core-value-4-5-pillars-and-essential-roles-from-manager-to-engineer-includes-interview-questions\/","title":{"rendered":"\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801: \uba85\ud655\ud55c \ubaa9\ud45c, \ud575\uc2ec \uac00\uce58, 4-5\uac1c\uc758 \uae30\ub465 \ubc0f \uad00\ub9ac\uc790\uc5d0\uc11c \uc5d4\uc9c0\ub2c8\uc5b4\uae4c\uc9c0\uc758 \ud544\uc218 \uc5ed\ud560 \u2014 \uc778\ud130\ubdf0 \uc9c8\ubb38 \ud3ec\ud568"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/ko\/purpose-of-customer-success-clear-goals-core-value-4-5-pillars-and-essential-roles-from-manager-to-engineer-includes-interview-questions\/\" data-essbisposttitle=\"Purpose of Customer Success: Clear Goals, Core Value, 4\u20135 Pillars and Essential Roles from Manager to Engineer \u2014 Includes Interview Questions\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\uc8fc\uc694 \ub0b4\uc6a9<\/h2>\n<ul>\n<li>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801: \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\uc5ec \uc0c1\ud638 \uc7a5\uae30 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 TTV(\uac00\uce58 \uc2e4\ud604 \uc2dc\uac04)\ub97c \ub2e8\ucd95\ud558\uace0, \ucc44\ud0dd\uc744 \ucd09\uc9c4\ud558\uba70, \uc774\ud0c8\uc744 \uc904\uc774\uace0, \ud655\uc7a5 \uc218\uc775\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c: \uce21\uc815 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc - \uc774\ud0c8\ub960 \uac10\uc18c, \uc21c\uc218\uc775 \uc720\uc9c0\uc728(NRR) \uc99d\uac00, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLTV) \uc131\uc7a5.<\/li>\n<li>SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131: \uad6c\ub3c5 \uacbd\uc81c\ub294 \uc720\uc9c0 \ubc0f \ud655\uc7a5\uc744 \uc99d\ub300\uc2dc\ud0a4\uba70, \uc791\uc740 \uc774\ud0c8 \uac1c\uc120\uc774 \uc0c1\ub2f9\ud55c \uc218\uc775 \uc99d\uac00\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n<li>4\uac00\uc9c0 \ud575\uc2ec \uae30\ub465: \uc628\ubcf4\ub529 \ubc0f \ucc44\ud0dd, \uc720\uc9c0 \ubc0f \uac74\uac15 \uad00\ub9ac, \ud655\uc7a5 \ubc0f \uc0c1\uc5c5\ud654, \uc639\ud638 \ubc0f \ud53c\ub4dc\ubc31 \ub8e8\ud504 - \uac01 \uae30\ub465\uc740 \uba85\ud655\ud55c KPI \ubc0f \uc5ed\ud560\uc5d0 \ub9e4\ud551\ub429\ub2c8\ub2e4.<\/li>\n<li>5\uac1c \uae30\ub465 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uac1c\uc778\ud654\ub97c \uc783\uc9c0 \uc54a\uc73c\uba74\uc11c \ud50c\ub808\uc774\ubd81\uacfc \ub3c4\uad6c\uac00 \ud655\uc7a5\ub420 \uc218 \uc788\ub3c4\ub85d \ud655\uc7a5 \uac00\ub2a5\ud55c \uc6b4\uc601 \ubc0f \uc790\ub3d9\ud654\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc5ed\ud560 \uba85\ud655\uc131\uc774 \uc911\uc694\ud569\ub2c8\ub2e4: \uac01 \uc5ed\ud560\uc5d0 \ub300\ud55c \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub97c \uc815\uc758\ud569\ub2c8\ub2e4 - \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790, \uc804\ubb38\uac00, \uc5d4\uc9c0\ub2c8\uc5b4, \ub300\ud45c, \uc9c1\uc6d0, \uc774\uc0ac, \uc784\uc6d0 \ubc0f \uc778\ud134\uc758 \uc5ed\ud560 - \uc18c\uc720\ud55c KPI\uc640 \ud568\uaed8.<\/li>\n<li>\uc6b0\uc120 \uc21c\uc704\ub97c \uc815\ud560 \uc138 \uac00\uc9c0 \uc2e4\uc6a9\uc801\uc778 \ubaa9\ud45c: TTV \uac00\uc18d\ud654, \uc720\uc9c0\uc728\/NRR \uac1c\uc120, \ud3d0\uc1c4 \ub8e8\ud504 \ud53c\ub4dc\ubc31\uc744 \ud1b5\ud55c \ud655\uc7a5 \ubc0f \uc639\ud638 \ucd09\uc9c4.<\/li>\n<li>\ud655\uc7a5 \uac00\ub2a5\ud55c \uc628\ubcf4\ub529, \uac74\uac15 \uc54c\ub9bc \ubc0f \uc7ac\ucc38\uc5ec\ub97c \uc704\ud574 \uc790\ub3d9\ud654 \ubc0f \ub300\ud654\ud615 \uc6cc\ud06c\ud50c\ub85c\uc6b0(\uc608: \uba54\uc2e0\uc800 \ubd07)\ub97c \uc0ac\uc6a9\ud558\uace0, \uc804\ub7b5\uc801\uc774\uace0 \uace0\ubd80\uac00\uac00\uce58 \uc791\uc5c5\uc5d0\ub294 \uc778\uac04\uc744 \ubc30\uce58\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucc44\uc6a9 \ubc0f \uc778\ud130\ubdf0: \uace0\uac1d \uc131\uacf5 \uc778\ud130\ubdf0 \uc9c8\ubb38\uc758 \ubaa9\uc801\uc5d0 \ub300\ud574 \uce21\uc815 \uac00\ub2a5\ud55c \uc18c\uc720\uad8c(TTV, \uc774\ud0c8\ub960, NRR, NPS)\uacfc \uad6c\ud604\ud560 \uad6c\uccb4\uc801\uc778 \ud50c\ub808\uc774\ubd81\uc73c\ub85c \ub2f5\ubcc0\ud558\uc138\uc694.<\/li>\n<li>\uc6b4\uc601 \uc790\uc6d0: \ud50c\ub808\uc774\ubd81 \ubb38\uc11c\ud654, \uac74\uac15 \uc810\uc218 \ub9e4\uae30\uae30, KPI\ub97c \uc5ed\ud560\uc5d0 \ub9e4\ud551\ud558\uace0 \ud300 \uad6c\uc870 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0c1\ub2f4\ud558\uc5ec \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc744 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uacb0\uacfc\ub85c \uc804\ud658\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/div>\n<p>\uc720\uc9c0 \ubc0f \uc131\uc7a5\uc5d0 \uad00\uc2ec\uc774 \uc788\ub294 \ubaa8\ub4e0 \ud68c\uc0ac\ub294 \uace0\uac1d \uc131\uacf5\uc758 \uba85\ud655\ud55c \ubaa9\uc801\uc774 \ud544\uc694\ud569\ub2c8\ub2e4: \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub97c \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\uc640 \ud300\uc758 \uc77c\uc0c1 \uc5c5\ubb34\uc5d0 \ub9de\ucd94\ub294 \ubd81\uadf9\uc131\uc785\ub2c8\ub2e4. \uc774 \uae30\uc0ac\uc5d0\uc11c\ub294 \ube44\uc988\ub2c8\uc2a4\uc640 SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc744 \ud0d0\uad6c\ud558\uace0, \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131\uc774 \uc9c0\uc6d0\uc744 \ub118\uc5b4 \uc218\uc775 \ubc0f \uc81c\ud488\uc5d0\uae4c\uc9c0 \ubbf8\uce58\ub294 \uc774\uc720\ub97c \ubcf4\uc5ec\uc8fc\uba70, \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uc774 \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560, \uace0\uac1d \uc131\uacf5 \uc784\uc6d0 \uc5ed\ud560 \ubc0f \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560\uacfc \uc5b4\ub5bb\uac8c \uc0c1\ud638\uc791\uc6a9\ud558\uc5ec \uacb0\uacfc\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0 \ub9e4\ud551\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \ud611\ud68c \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \ub300\ud45c \uc5ed\ud560, \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560 \ubc0f \uace0\uac1d \uc131\uacf5 \uc778\ud134 \uc5ed\ud560\uc5d0 \uc774\ub974\ub294 \ucd5c\uc804\uc120 \uae30\uc5ec\uc790\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uc751\uc9d1\ub825 \uc788\ub294 \uad6c\uc870\uc5d0 \uc801\ud569\ud558\ub294\uc9c0, \uace0\uac1d \uc131\uacf5 \uc778\ud130\ubdf0 \uc9c8\ubb38\uc758 \ubaa9\uc801\uc5d0 \ub300\ud55c \uc2e4\uc6a9\uc801\uc778 \ub2f5\ubcc0\uc744 \ubc30\uc6b0\uace0, \uace0\uac1d \uc131\uacf5\uc758 \uc5ed\ud560\uc774 \uadc0\uc0ac\uc758 \ud68c\uc0ac\uc5d0 \uc9c4\uc815\uc73c\ub85c \uc758\ubbf8\ud558\ub294 \ubc14\ub97c \uba85\ud655\ud788 \ud558\ub294 \uc6b0\uc120 \uc21c\uc704 \uc9d1\ud569\uc744 \uac00\uc9c0\uace0 \ub5a0\ub0a0 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801 \ubc0f \uc804\ub7b5\uc801 \ubaa9\ud45c \uc815\uc758<\/h2>\n<h3>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uc774 \ud68c\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\uc774\uba70, \uc81c\ud488 \ucc44\ud0dd\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc774\ud0c8\uc744 \uc904\uc774\uba70 \ud655\uc7a5 \uc218\uc775\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc0c1\ud638 \uc7a5\uae30 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc774\ub294 \ubc18\uc751\uc801\uc778 \uc9c0\uc6d0\uc5d0\uc11c \ub2a5\ub3d9\uc801\uc778 \uc0dd\uc560 \uc8fc\uae30 \uad00\ub9ac\ub85c \uc804\ud658\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4: \uace0\uac1d\uc774 \ube60\ub974\uac8c \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04(Time-to-Value, TTV)\uc5d0 \ub3c4\ub2ec\ud558\ub3c4\ub85d \uc628\ubcf4\ub529\ud558\uace0, \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud574 \uac74\uac15 \uc2e0\ud638\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70, \ucc44\ud0dd\uacfc ROI\ub97c \uc99d\uac00\uc2dc\ud0a4\uae30 \uc704\ud574 \uc81c\ud488 \uc0ac\uc6a9\uc744 \uc548\ub0b4\ud558\uace0, \uace0\uac1d \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \ud655\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4 (Gainsight; Zendesk). \uc774 \ubaa9\ud45c\uc640 \uad00\ub828\ub41c \uc8fc\uc694 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\uc5d0\ub294 \uc774\ud0c8\ub960 \ubc0f \ubd80\uc815\uc801 \uc774\ud0c8 \uac10\uc18c, \uc21c\uc218\uc775 \uc720\uc9c0\uc728(Net Revenue Retention, NRR) \ubc0f \uace0\uac1d \uc0dd\uc560 \uac00\uce58(Customer Lifetime Value, CLTV) \uc99d\uac00, \uc81c\ud488 \ucc44\ud0dd \ubc0f \uae30\ub2a5 \uc0ac\uc6a9 \uac1c\uc120, \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04 \ub2e8\ucd95, \uace0\uac1d \ub9cc\uc871\ub3c4 \ubc0f \ucd94\ucc9c\ub3c4(NPS\/CSAT) \uc99d\uac00\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4 (HubSpot; HBR).<\/p>\n<ul>\n<li><strong>\uc628\ubcf4\ub529 \ubc0f \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04:<\/strong> \uc608\uce21 \uac00\ub2a5\ud55c \uc2dc\uac04 \ub0b4\uc5d0 \ucd08\uae30 \uc131\uacf5\uc744 \uc81c\uacf5\ud558\ub294 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc628\ubcf4\ub529 \ubc0f \ud65c\uc131\ud654 \ud750\ub984\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4; \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%98%a8%eb%b3%b4%eb%94%a9-%ec%a0%95%ec%9d%98%ec%9d%98-%ec%a3%bc%ec%9a%94-%eb%8b%a8%ea%b3%84-%eb%8f%84%ea%b5%ac-%eb%b0%8f-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%84%a4%eb%aa%85\/\">\uace0\uac1d \uc628\ubcf4\ub529 \uac00\uc774\ub4dc<\/a>.<\/li>\n<li><strong>\ucc44\ud0dd \ubc0f \ucc38\uc5ec:<\/strong> \uae30\ub2a5 \ucc44\ud0dd \ubc0f \uc9c0\uc18d\uc131\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc81c\ud488 \ubd84\uc11d, \uc138\ubd84\ud654 \ubc0f \ubaa9\ud45c \ud50c\ub808\uc774\ubd81\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4 \u2014 \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uac74\uac15 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \uc774\ud0c8 \ubc29\uc9c0:<\/strong> \uc800\ub294 \uc120\ud589 \uc9c0\ud45c(\uc0ac\uc6a9 \uac10\uc18c, \uc9c0\uc6d0\ub7c9, \uacb0\uc81c \uc774\ubca4\ud2b8)\uc640 \uc790\ub3d9\ud654\ub41c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \uad6c\ud604\ud558\uc5ec \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uc640 \ucd5c\uc804\uc120\uc5d0\uc11c\uc758 \uace0\uac1d \uc131\uacf5 \ub300\ud45c \uc5ed\ud560\uc5d0 \ub9de\ucdb0 \uc870\uae30\uc5d0 \uac1c\uc785\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\uc7a5 \ubc0f \uc0c1\uc5c5\uc801 \uacb0\uacfc:<\/strong> \uc800\ub294 \uc131\uacf5 \uacc4\ud68d\uc744 \uacc4\uc815 \ud655\uc7a5 \ub3d9\uc791(\uc5c5\uc140, \ud06c\ub85c\uc2a4\uc140, \uac31\uc2e0)\uacfc \uc77c\uce58\uc2dc\ucf1c \uc81c\uacf5\ub41c \uace0\uac1d \uac00\uce58\ub97c \uc608\uce21 \uac00\ub2a5\ud55c \uc218\uc775 \uc131\uc7a5\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc640 \uace0\uac1d \uc131\uacf5 \uc774\uc0ac\uc758 \uc911\uc2ec \ubaa9\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc639\ud638 \ubc0f \ud53c\ub4dc\ubc31 \ub8e8\ud504:<\/strong> \uc800\ub294 \uacb0\uacfc\ub97c \uc639\ud638\ub85c \uc804\ud658\ud558\uc5ec \uc81c\ud488\uacfc \ub9c8\ucf00\ud305\uc5d0 \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \uac1c\uc120\ud558\uace0 \uc778\uc218 \uc555\ub825\uc744 \uc904\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uacfc \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c<\/h3>\n<p>\ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc740 \uc804\ub7b5\uc801\uc785\ub2c8\ub2e4: \uc774\ud0c8\ub960 \uac10\uc18c, NRR \uc99d\uac00, \uace0\uac1d\uc744 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uc7a5 \ucc44\ub110\ub85c \uc804\ud658\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131\uc740 \ud2b9\ud788 \ub192\uc2b5\ub2c8\ub2e4. \uad6c\ub3c5 \ubaa8\ub378\uc740 \uc720\uc9c0 \ubc0f \ud655\uc7a5\uc758 \uc7ac\uc815\uc801 \uc601\ud5a5\uc744 \uc99d\ud3ed\uc2dc\ud0a4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc800\ub294 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub97c \uce21\uc815 \uac00\ub2a5\ud55c \uc57d\uc18d\uc73c\ub85c \uac04\uc8fc\ud569\ub2c8\ub2e4: TTV, \ud65c\uc131\ud654\uc728, \uc774\ud0c8\ub960, NPS\/CSAT, CLTV, \ubc0f \ud655\uc7a5 \uc218\uc775.<\/p>\n<p>\uc6b4\uc601\uc801\uc73c\ub85c, \uc774\ub294 \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790, \uace0\uac1d \uc131\uacf5 \uc9c1\uc6d0, \uace0\uac1d \uc131\uacf5 \uc784\uc6d0, \uace0\uac1d \uc131\uacf5 \uc778\ud134\uc758 \uc5ed\ud560\uc744 \uc870\uc815\ud558\uc5ec \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ud504\ub85c\uc138\uc2a4\ub97c \ub9cc\ub4dc\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4: \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc628\ubcf4\ub529, \ud655\uc7a5 \uac00\ub2a5\ud55c \ud50c\ub808\uc774\ubd81, \uac74\uac15 \uc810\uc218 \ub9e4\uae30\uae30, \uc0c1\uc5c5\uc801 \uc778\uacc4. \ud300 \ub514\uc790\uc778 \ubc0f \uacc4\uce35 \uad6c\uc870\uc5d0 \ub300\ud574, \uc800\ub294 \uc885\uc885 \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%b0%b8%ec%97%ac\/\">\uace0\uac1d \uc131\uacf5 \ud300 \uad6c\uc870<\/a> \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95-%ec%b5%9c%ec%a0%81%ec%9d%98-%ed%81%b4%eb%9d%bc%ec%9d%b4%ec%96%b8%ed%8a%b8-%ec%b0%b8%ec%97%ac\/\">5\uac1c \uae30\ub465 \ubaa8\ub378<\/a> \uc744 \ucc38\uc870\ud558\uc5ec \uc804\uc220\uc801 \uc2e4\ud589\uacfc \uc804\ub7b5\uc801 \ubaa9\ud45c\uc758 \uade0\ud615\uc744 \ub9de\ucda5\ub2c8\ub2e4.<\/p>\n<p>\uba74\uc811 \uc900\ube44\ub098 \uc9c1\ubb34 \uc124\uba85\uc744 \uc791\uc131\ud560 \ub54c, \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc5d0 \ub300\ud55c \uba74\uc811 \uc9c8\ubb38\uc740 \uad6c\uccb4\uc801\uc778 \uacb0\uacfc\uc5d0 \ub9de\ucdb0\uc57c \ud569\ub2c8\ub2e4: \u201cTTV\ub97c \uc5b4\ub5bb\uac8c \ub2e8\ucd95\ud560 \uac83\uc778\uac00?\u201d \ub610\ub294 \u201c\uc774\ud0c8\ub960\uc744 \uc904\uc774\uae30 \uc704\ud574 \uc5b4\ub5a4 KPI\ub97c \uc18c\uc720\ud560 \uac83\uc778\uac00?\u201d \uc774\ub294 \ucc44\uc6a9 \uad00\ub9ac\uc790\ub4e4\uc774 \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790, \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00, \uace0\uac1d \uc131\uacf5 \ub300\ud45c\uc758 \uc5ed\ud560\uc5d0 \ub530\ub77c \ud6c4\ubcf4\uc790\ub97c \ube44\uad50\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ucd94\uac00 \ub3c4\uad6c \ubc0f \uc790\ub3d9\ud654\ub97c \uc704\ud574, \uc800\ub294 \uba54\uc2dc\uc9c0 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc640 \ubd84\uc11d\uc744 \ud1b5\ud569\ud558\uc5ec \uc628\ubcf4\ub529\uacfc \uac74\uac15 \ubaa8\ub2c8\ud130\ub9c1\uc744 \uac00\uc18d\ud654\ud558\uba74\uc11c \uac1c\uc778\ud654\ub41c \ucc38\uc5ec\ub97c \ub300\uaddc\ubaa8\ub85c \uc720\uc9c0\ud569\ub2c8\ub2e4. Brain Pod AI\ub294 \ud300\uc774 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud574 \uace0\uae09 \uc791\ubb38 \ubc0f \ub2e4\uad6d\uc5b4 \uae30\ub2a5\uc774 \ud544\uc694\ud560 \ub54c \ucf58\ud150\uce20 \ubc0f \uc790\ub3d9\ud654 \uc9c0\uc6d0\uc744 \uc704\ud55c \uac15\ub825\ud55c \uc0dd\uc131 AI \ud30c\ud2b8\ub108\ub85c \uc790\uc8fc \uc5b8\uae09\ub429\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/purpose-of-customer-success-295108.jpg\" alt=\"\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \uace0\uac1d \uc131\uacf5\uc774 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n<h3>\uace0\uac1d \uc131\uacf5\uc774 \uc65c \uadf8\ub807\uac8c \uc911\uc694\ud55c\uac00?<\/h3>\n<p>\uace0\uac1d \uc131\uacf5\uc740 \uc81c\ud488 \uc0ac\uc6a9\uc744 \uce21\uc815 \uac00\ub2a5\ud55c \ubc18\ubcf5\uc801\uc778 \ube44\uc988\ub2c8\uc2a4 \uac00\uce58\ub85c \uc804\ud658\ud558\uae30 \ub54c\ubb38\uc5d0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uacfc \uacf5\uae09\uc5c5\uccb4 \ubaa8\ub450\uc5d0\uac8c \ud574\ub2f9\ub429\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub294 \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uace0 \uace0\uac1d \uc0dd\uc560 \uac00\uce58(Customer Lifetime Value, CLTV)\ub97c \uc99d\uac00\uc2dc\ud0a4\uba70 \uac31\uc2e0 \ubc0f \ud655\uc7a5\uc744 \ud1b5\ud574 \uc608\uce21 \uac00\ub2a5\ud55c \uc218\uc775 \uc131\uc7a5\uc744 \ucc3d\ucd9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc800\ub294 \ud300\uc744 \ubc18\uc751\uc801 \uc9c0\uc6d0\uc5d0\uc11c \ub2a5\ub3d9\uc801 \ub77c\uc774\ud504\uc0ac\uc774\ud074 \uad00\ub9ac\ub85c \uc804\ud658\ud569\ub2c8\ub2e4: \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04(Time-to-Value, TTV)\uc744 \ub2e8\ucd95\ud558\uace0, \uac74\uac15 \uc810\uc218\ub97c \ud1b5\ud574 \uc704\ud5d8\uc5d0 \ucc98\ud55c \uacc4\uc815\uc744 \ub4dc\ub7ec\ub0b4\uba70, \uacb0\uacfc\ub97c \uac31\uc2e0 \ubc0f \ucd94\uac00 \ud310\ub9e4\ub85c \uc804\ud658\ud558\ub294 \ud50c\ub808\uc774\ubd81\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc804\uc220\uc801 \uacb0\uacfc\uc5d0\ub294 \uc774\ud0c8\ub960 \uac10\uc18c, \uc21c\uc218\uc775 \uc720\uc9c0\uc728(Net Revenue Retention, NRR) \uac1c\uc120, \ub192\uc740 \ud65c\uc131\ud654 \ube44\uc728 \ubc0f \uac15\ub825\ud55c NPS\/CSAT \uc810\uc218\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc720\uc9c0 \ubc0f \uc774\ud0c8 \ubc29\uc9c0:<\/strong> \ub2a5\ub3d9\uc801\uc778 \uac1c\uc785\uacfc \uac74\uac15 \uc2e0\ud638\ub294 \uc774\ud0c8\uc744 \uc904\uc774\uace0 CLTV\ub97c \uac1c\uc120\ud558\uc5ec \uc608\uc0b0\uc744 \uc778\uc218\uc5d0\uc11c \ud655\uc7a5\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4 (Gainsight).<\/li>\n<li><strong>\uc218\uc775 \uc608\uce21 \uac00\ub2a5\uc131 \ubc0f \ud655\uc7a5:<\/strong> \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uc774 \uc0c1\uc5c5\uc801 \ubaa9\ud45c\uc640 \uc77c\uce58\ud560 \ub54c, \ud655\uc7a5 \uc218\uc775\uc740 \uc77c\ud68c\uc131\uc774 \uc544\ub2cc \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc131\uc7a5 \ub808\ubc84\uac00 \ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ub354 \ube60\ub978 \uac00\uce58 \uc2e4\ud604 \ubc0f \ucc44\ud0dd:<\/strong> \uc9e7\uc740 TTV\uc640 \uc77c\uad00\ub41c \uc628\ubcf4\ub529\uc740 \uc774\ud0c8\ub960\uc744 \ub192\uc774\uba70, \uc774\ub294 \uac31\uc2e0\ub960\uacfc \uac15\ud55c \uc0c1\uad00\uad00\uacc4\ub97c \uac00\uc9c4 \uace0\uac1d \uc131\uacf5\uc758 \ud575\uc2ec \ubaa9\ud45c\uc785\ub2c8\ub2e4 (HubSpot).<\/li>\n<li><strong>\uc81c\ud488 \ud53c\ub4dc\ubc31 \ubc0f \ub85c\ub4dc\ub9f5:<\/strong> \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \ub300\ud45c \uc5ed\ud560\uc740 \uc81c\ud488 \ud300\uc5d0 \uc0ac\uc6a9 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \uac1c\uc120\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub3c4\uad6c\uc640 \uc790\ub3d9\ud654\ub294 \uc601\ud5a5\ub825\uc744 \uc99d\ub300\uc2dc\ud0b5\ub2c8\ub2e4: \uc800\ub294 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc790\ub3d9\ud654\uc640 \uc81c\ud488 \ub0b4 \uba54\uc2dc\uc9d5\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778\ud654\ub97c \ud76c\uc0dd\ud558\uc9c0 \uc54a\uace0 \uc628\ubcf4\ub529 \ubc0f \uac74\uac15 \ubaa8\ub2c8\ud130\ub9c1\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4. \uba54\uc2e0\uc800 \ubd07\uc740 \uc751\ub2f5 \uc790\ub3d9\ud654, \uc628\ubcf4\ub529 \uc720\ub3c4 \ubc0f \uc7ac\ucc38\uc5ec \uc2dc\ud000\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uc5ec \uc778\uac04\uc758 \uc791\uc5c5\ub7c9\uc744 \ubcf4\uc874\ud558\uba74\uc11c \ud65c\uc131\ud654 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ubd84\uc11d\uacfc \ub300\ud654\ud615 \ucc38\uc5ec\ub97c \uacb0\ud569\ud55c \uae30\uc220\uc740 \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \ubc0f \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560\uc5d0 \ub300\ud55c \uc218\uc791\uc5c5\uc744 \uc904\uc774\uba74\uc11c \uace0\uac1d \uc131\uacf5 \ub514\ub809\ud130 \ubc0f \uace0\uac1d \uc131\uacf5 \uc784\uc6d0\uc758 \uc5ed\ud560\uc5d0 \ub300\ud55c \uacb0\uacfc \uc18c\uc720\uad8c\uc744 \ubcf4\uc874\ud569\ub2c8\ub2e4.<\/p>\n<h3>SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131\uacfc \uace0\uac1d \uc131\uacf5\uacfc \uace0\uac1d \uc11c\ube44\uc2a4\uc758 \ucc28\uc774<\/h3>\n<p>SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131\uc740 \uad6c\ub3c5 \uacbd\uc81c\uac00 \uc720\uc9c0 \ubc0f \ud655\uc7a5\uc5d0 \uc758\uc874\ud558\uae30 \ub54c\ubb38\uc5d0 \ub354\uc6b1 \uac15\uc870\ub429\ub2c8\ub2e4: \uc774\ud0c8\ub960\uc758 1% \uac1c\uc120\uc740 \ud3c9\uc0dd \uc218\uc775\uc744 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ubc18\uc751\uc801\uc774\uace0 \ud2f0\ucf13 \uae30\ubc18\uc778 \ubc18\uba74, \uace0\uac1d \uc131\uacf5\uc758 \uc5ed\ud560\uc740 \ub2a5\ub3d9\uc801\uc774\uace0 \uacb0\uacfc \uc9c0\ud5a5\uc801\uc774\uba70 \uc804\ub7b5\uc801\uc785\ub2c8\ub2e4\u2014\ucc44\ud0dd, \uc639\ud638 \ubc0f \uc0c1\uc5c5\uc801 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uc0ac\uac74\uc744 \ud574\uacb0\ud558\uc9c0\ub9cc, \uace0\uac1d \uc131\uacf5\uc740 \uace0\uac1d\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\uc5ec \uc0ac\uac74\uc744 \uc608\ubc29\ud558\ub294 \uc5ec\uc815\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uac00 \uc801\uc6a9\ud558\ub294 \uc6b4\uc601\uc0c1\uc758 \ucc28\uc774\uc810\uacfc \uc2e4\uc9c8\uc801\uc778 \uc778\uc218\uc778\uacc4:<\/p>\n<ul>\n<li><strong>\ub2a5\ub3d9\uc801 \ub300 \ubc18\uc751\uc801:<\/strong> \uace0\uac1d \uc131\uacf5 \ud300\uc740 \uc628\ubcf4\ub529, \ucc44\ud0dd \ucea0\ud398\uc778 \ubc0f \uac31\uc2e0 \uacc4\ud68d\uc744 \uc6b4\uc601\ud558\uba70, \uc9c0\uc6d0 \ud300\uc740 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uace0 \uc81c\ud488 \uacb0\ud568\uc744 \uc5d0\uc2a4\uceec\ub808\uc774\uc158\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc640 \uc9c0\uc6d0 \uac04\uc758 \uba85\ud655\ud55c \uc778\uc218\uc778\uacc4\ub294 TTV\uc640 CSAT\ub97c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc9c0\ud45c \ubc0f \uc18c\uc720\uad8c:<\/strong> \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uc5d0\ub294 NRR, \uc774\ud0c8\ub960, TTV \ubc0f \uae30\ub2a5 \ucc44\ud0dd \uc9c0\ud45c\uac00 \ud3ec\ud568\ub418\uba70, \uc11c\ube44\uc2a4 KPI\ub294 SLA, \ud2f0\ucf13 \ud574\uacb0 \ubc0f CSAT\uc5d0 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4. \ub450 \uc138\ud2b8\uc758 \uc9c0\ud45c\ub294 \uace0\uac1d \uc5ec\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub9c8\ucc30\uc744 \uc904\uc774\uae30 \uc704\ud574 \uc77c\uce58\ud574\uc57c \ud569\ub2c8\ub2e4. \ud544\uc218 KPI\ub294 \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-kpi-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%84%b1%ea%b3%b5-%eb%b0%8f-%eb%a7%8c%ec%a1%b1%eb%8f%84%eb%a5%bc-%eb%86%92%ec%9d%b4%ea%b8%b0-%ec%9c%84\/\">\uace0\uac1d \uc131\uacf5 KPI \uac00\uc774\ub4dc<\/a>.<\/li>\n<li><strong>\ud300 \ub514\uc790\uc778:<\/strong> \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560, \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560, \uace0\uac1d \uc131\uacf5 \ub300\ud45c \uc5ed\ud560 \ubc0f \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560\uc744 \uade0\ud615 \uc788\uac8c \ubc30\uce58\ud558\uc5ec \uc804\ub7b5\uc801 \uac10\ub3c5, \uae30\uc220 \uc9c0\uc6d0 \ubc0f \ucd5c\uc804\uc120 \ucc38\uc5ec\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ubaa8\ub378 \ubc0f \uacc4\uce35\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc740 \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%a1%b0-%ea%b3%84%ec%b8%b5-%ea%b8%b0%eb%91%a5-%eb%b0%8f-saas-%ec%a1%b0%ec%a7%81%ec%9d%84-%ec%9c%84%ed%95%9c-%ed%9a%a8%ea%b3%bc%ec%a0%81\/\">SaaS \ud300 \uad6c\uc870<\/a> \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95-%ec%b5%9c%ec%a0%81%ec%9d%98-%ed%81%b4%eb%9d%bc%ec%9d%b4%ec%96%b8%ed%8a%b8-%ec%b0%b8%ec%97%ac\/\">5\uac1c \uae30\ub465 \ubaa8\ub378<\/a>.<\/li>\n<\/ul>\n<p>\ub9ac\ub354\uc2ed\uc774 \uace0\uac1d \uc131\uacf5\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ub2e4\ub8f0 \ub54c, \uace0\uac1d \uc131\uacf5 \uc778\ud134 \uc5ed\ud560\uc744 \ucc44\uc6a9\ud558\ub294 \uac83\ubd80\ud130 \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560\uc744 \uac15\ud654\ud558\ub294 \uac83\uae4c\uc9c0\uc758 \uc6b4\uc601 \uacb0\uc815\uc774 \ub354 \ub098\uc740 \ub2e8\uc704 \uacbd\uc81c\uc131\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uc7a5 \uc5d4\uc9c4\uc744 \uc774\ub04c\uc5b4\ub0c5\ub2c8\ub2e4. \ucd94\uac00 \ubca4\uce58\ub9c8\ud0b9 \ubc0f \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc0b0\uc5c5 \ub9ac\uc18c\uc2a4\ub294 Gainsight\uc640 HubSpot\uc774 \uc2e4\uc6a9\uc801\uc778 \ucc38\uace0 \uc790\ub8cc\ub85c \ub0a8\uc544 \uc788\uc2b5\ub2c8\ub2e4 (Gainsight; HubSpot; Salesforce).<\/p>\n<h2>\uae30\ucd08 \uae30\ub465: \ub124 \uac00\uc9c0 \ud575\uc2ec \uc694\uc18c<\/h2>\n<h3>\uace0\uac1d \uc131\uacf5\uc758 4\ub300 \uae30\ub465\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uace0\uac1d \uc131\uacf5\uc758 \ub124 \uac00\uc9c0 \uae30\ub465\uc740 \ud568\uaed8 \uad6c\ud604\ub420 \ub54c \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\uace0 \ud68c\uc0ac\uac00 \uc9c0\uc18d\uc801\uc778 \uc720\uc9c0, \ud655\uc7a5 \ubc0f \uc9c0\uc9c0\ub97c \uc2e4\ud604\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uc804\ub7b5\uc801 \uc601\uc5ed\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uba70 \uace0\uac1d \uc131\uacf5 \ud300 \uad6c\uc131\uc6d0\uc758 \uc5ed\ud560\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \uc5ed\ud560\uc5d0\uc11c \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uae4c\uc9c0 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uac00 \uce21\uc815 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uac00 \ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<ol>\n<li>\n    <strong>\uc628\ubcf4\ub529 \ubc0f \ucc44\ud0dd<\/strong><\/p>\n<p>\uace0\uac1d\uc774 \uac00\uce58\ub97c \ube60\ub974\uac8c \uc5bb\ub3c4\ub85d \ud558\ub294 \uad6c\uc870\ud654\ub418\uace0 \uce21\uc815 \uac00\ub2a5\ud55c \ud504\ub85c\uc138\uc2a4(\uac00\uce58 \ub3c4\ub2ec \uc2dc\uac04 \ub2e8\ucd95)\ub97c \ud1b5\ud574 \ud65c\uc131\ud654 \uc774\uc815\ud45c, \uad50\uc721 \ubc0f \ucc44\ud0dd \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \ub354 \ube60\ub978 \uc628\ubcf4\ub529\uc740 \ucd08\uae30 \uc720\uc9c0\uc728\uc744 \ub192\uc774\uace0, \ud65c\uc131\ud654 \ube44\uc728\uc744 \uac1c\uc120\ud558\uba70, \uc2dc\uac04 \uae30\ubc18 \uc774\ud0c8\uc744 \uc904\uc785\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: \ud65c\uc131\ud654 \ube44\uc728, \uac00\uce58 \ub3c4\ub2ec \uc2dc\uac04, \uc628\ubcf4\ub529 \uc644\ub8cc. \uc804\uc220\uc5d0\ub294 \uc571 \ub0b4 \uc548\ub0b4, \uc131\uacf5 \ud50c\ub808\uc774\ubd81 \ubc0f \uc790\ub3d9\ud654\ub41c \uc2dc\ud000\uc2a4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc800\ub294 Messenger Bot\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc628\ubcf4\ub529 \uc54c\ub9bc, \ub2e4\uad6d\uc5b4 \ub9ac\ub9c8\uc778\ub354 \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uc218\ub3d9 \uc624\ubc84\ud5e4\ub4dc\ub97c \ucd94\uac00\ud558\uc9c0 \uc54a\uace0 \ud65c\uc131\ud654\ub97c \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n    <strong>\uc720\uc9c0 \ubc0f \uac74\uac15 \uad00\ub9ac<\/strong><\/p>\n<p>\uacc4\uc815 \uac74\uac15(\uc0ac\uc6a9\ub7c9, \ucc38\uc5ec\ub3c4, \uc9c0\uc6d0\ub7c9, \uccad\uad6c \uc774\ubca4\ud2b8)\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uae30 \uc704\ud55c \uc0ac\uc804 \uac1c\uc785\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uad6c\ub3c5 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc720\uc9c0\uc728\uc740 \uc7ac\uc815\uc801 \uc9c0\ub81b\ub300\uc785\ub2c8\ub2e4: \uc774\ud0c8\uc744 \uc57d\uac04\ub9cc \uac1c\uc120\ud574\ub3c4 \uc758\ubbf8 \uc788\ub294 CLTV \ubc0f NRR \uc99d\uac00\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: \uc774\ud0c8\ub960, \uac31\uc2e0\ub960, \uac74\uac15 \uc810\uc218, DAU\/MAU. \uc804\uc220\uc5d0\ub294 \uac74\uac15 \uc810\uc218 \ub9e4\uae30\uae30, \uc790\ub3d9 \uacbd\uace0 \ubc0f \uace0\uac1d \uc131\uacf5 \ub2f4\ub2f9\uc790 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560\uc774 \uc2e4\ud589\ud558\ub294 \ubaa9\ud45c \uc9c0\ud5a5\uc801 \ud50c\ub808\uc774\ubd81\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<\/li>\n<li>\n    <strong>\ud655\uc7a5 \ubc0f \uc0c1\uc5c5\ud654<\/strong><\/p>\n<p>\uc81c\uacf5\ub41c \uacb0\uacfc\ub97c \uace0\uac1d \ubaa9\ud45c\uc5d0 \ub9de\ucd98 \uac31\uc2e0, \uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4\uc140\uc744 \ud1b5\ud574 \uc608\uce21 \uac00\ub2a5\ud55c \uc0c1\uc5c5\uc801 \uac00\uce58\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \ud655\uc7a5\uc740 \uc21c\uc218\uc775 \uc720\uc9c0\uc728(NRR) \ubc0f \ud3c9\uade0 \uacc4\uc57d \uac00\uce58(ACV)\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc640 \uc601\uc5c5\uc774 \uacf5\ub3d9 \uc18c\uc720\ud558\ub294 \uc131\uacf5 \uacc4\ud68d\uacfc ROI \ubcf4\uace0\uac00 \uacb0\ud569\ub418\uc5b4 \ud655\uc7a5\uc744 \ubc18\ubcf5 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: NRR, \ud655\uc7a5 \uc218\uc775, \uc5c5\uc140 \uc804\ud658.<\/p>\n<\/li>\n<li>\n    <strong>\uc639\ud638 \ubc0f \ud53c\ub4dc\ubc31 \ub8e8\ud504<\/strong><\/p>\n<p>\ub9cc\uc871\ud55c \uace0\uac1d\uc744 \ucc38\uace0\uc790\ub8cc, \uc0ac\ub840 \uc5f0\uad6c \ubc0f \ucd94\ucc9c \uc18c\uc2a4\ub85c \uc804\ud658\ud558\uba74\uc11c \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305\uc5d0 \uc2e4\uc81c \uc0ac\uc6a9\uc790 \ud1b5\ucc30\ub825\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc639\ud638\ub294 \uc778\uc218 \ube44\uc6a9\uc744 \uc904\uc774\uace0 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131 \uac1c\uc120\uc744 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: NPS, \ucc38\uace0\uc728, \ucd94\ucc9c\ub7c9. \uc804\uc220\uc5d0\ub294 \uace0\uac1d \uc790\ubb38 \uc704\uc6d0\ud68c, \ud1b5\uc81c\ub41c \uc639\ud638 \ucea0\ud398\uc778 \ubc0f \uace0\uac1d \uc131\uacf5 \uc784\uc6d0 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560\uc774 \uc18c\uc720\ud558\ub294 \uad6c\uc870\ud654\ub41c \ud53c\ub4dc\ubc31 \ud30c\uc774\ud504\ub77c\uc778\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<\/li>\n<\/ol>\n<p>\uc774 \uae30\ub465\ub4e4\uc740 \uc0c1\ud638 \uc758\uc874\uc801\uc785\ub2c8\ub2e4: \uac15\ub825\ud55c \uc628\ubcf4\ub529\uc740 \uac74\uac15\ud55c \uc720\uc9c0 \uad00\ub9ac\ub97c \ucd09\uc9c4\ud558\uace0, \uc774\ub294 \ud655\uc7a5\uacfc \uc639\ud638\ub97c \ucd09\uc9c4\ud569\ub2c8\ub2e4. \uac01 \uae30\ub465\uc740 \uace0\uac1d \uc131\uacf5\uc758 \ud2b9\uc815 \ubaa9\ud45c\uc640 \uc77c\uce58\ud558\uba70 \uc5ed\ud560 \uc218\uc900\uc5d0\uc11c \uc18c\uc720\ub429\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc778\ud134 \uc5ed\ud560\uc740 \ucc44\ud0dd \uc791\uc5c5\uc744 \ucd94\uc9c4\ud558\uba70, \ubc18\uba74 \uace0\uc704 \uc5ed\ud560\uc740 NRR \ubc0f \uc804\ub7b5\uc801 \uacb0\uacfc\uc5d0 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d \uc131\uacf5\uc758 \ub124 \uac00\uc9c0 \uae30\ub465 \ub9c8\uc2a4\ud130\ud558\uae30; \uace0\uac1d \uc131\uacf5 \ud300\uc758 \uc5ed\ud560<\/h3>\n<p>\ub124 \uac00\uc9c0 \uae30\ub465\uc744 \ub9c8\uc2a4\ud130\ud558\ub824\uba74 \uc804\uc220\uc801 \uc2e4\ud589\uacfc \uc804\ub7b5\uc801 \uac10\ub3c5\uc758 \uade0\ud615\uc744 \ub9de\ucd98 \ud300 \uad6c\uc870\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \ud300 \uad6c\uc131\uc6d0\uc758 \uc5ed\ud560\uc740 KPI\uc5d0 \uba85\ud655\ud558\uac8c \ub9e4\ud551\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4: \uace0\uac1d \uc131\uacf5 \ub9e4\ub2c8\uc800 \uc5ed\ud560\uc740 \uac31\uc2e0 \uac74\uac15\uacfc \ud655\uc7a5\uc744 \uc18c\uc720\ud558\uace0, \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560\uc740 \ucc44\ud0dd \ubc0f \uae30\ub2a5 \uc0ac\uc6a9\uc5d0 \uc9d1\uc911\ud558\uba70, \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560\uc740 \uae30\uc220 \uc9c0\uc6d0\uc744 \ucc98\ub9ac\ud558\uace0, \uace0\uac1d \uc131\uacf5 \ub300\ud45c\uc640 \uac19\uc740 \ucd5c\uc804\uc120 \uc5ed\ud560\uc740 \uc77c\uc0c1\uc801\uc778 \ucc38\uc5ec \ubc0f \uc5d0\uc2a4\uceec\ub808\uc774\uc158\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. \uc2e4\uc6a9\uc801\uc778 \ud300 \ubaa8\ub378\uacfc \uacc4\uce35 \uad6c\uc870\ub97c \uc704\ud574, \uc800\ub294 \ud50c\ub808\uc774\ubd81\uacfc \uc790\ub3d9\ud654\ub97c \uc30d\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \uc81c\uac00 \uc870\uc9c1 \uc124\uacc4 \ubc0f \ucc44\uc6a9 \uacc4\ud68d \uc2dc \uace0\uac1d \uc131\uacf5 \ud300 \uad6c\uc870\uc640 5 \uae30\ub465 \ubaa8\ub378\uc5d0 \ub300\ud55c \ub9ac\uc18c\uc2a4\ub97c \ucc38\uc870\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ud50c\ub808\uc774\ubd81 + \uc790\ub3d9\ud654:<\/strong> \uc778\uac04 \ud50c\ub808\uc774\ubd81\uacfc \uc790\ub3d9\ud654\ub97c \uacb0\ud569\ud558\uc5ec \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc2dc\ud000\uc2a4(\uc628\ubcf4\ub529 \ud750\ub984, \uac74\uac15 \uacbd\uace0, \uac31\uc2e0 \ucea0\ud398\uc778)\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4. \uba54\uc2e0\uc800 \ubd07 \uc790\ub3d9\ud654\ub294 \uccab \ubc88\uc9f8 \uc811\ucd09 \uc544\uc6c3\ub9ac\uce58, \uc608\uc57d\ub41c \uccb4\ud06c\uc778 \ubc0f \uc7ac\ucc38\uc5ec \uc2dc\ud000\uc2a4\ub97c \ucc98\ub9ac\ud558\uba74\uc11c \ubcf5\uc7a1\ud55c \uc0ac\ub840\ub97c \uc778\uac04 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ub77c\uc6b0\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uce21\uc815 \ubc0f \uc18c\uc720\uad8c:<\/strong> \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub97c \uba85\ud655\ud788 \uc815\uc758\ud558\uace0(TTV, \uc774\ud0c8\ub960, NRR, CLTV, NPS) \uc5ed\ud560\ubcc4\ub85c \uc18c\uc720\uad8c\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\uc640 \ud50c\ub808\uc774\ubd81 \ud2b8\ub9ac\uac70\ub97c \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \uc131\uacf5 \uc774\uc0ac\uc640 \uace0\uac1d \uc131\uacf5 \uc784\uc6d0\uc774 \ud504\ub85c\uadf8\ub7a8 \uac74\uac15\uc744 \ubaa8\ub2c8\ud130\ub9c1\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec \uc138\ubd80 \uad00\ub9ac \uc5c6\uc774 \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud300 \ub514\uc790\uc778\uacfc \uc2e4\ud589 \uc911\uc778 \uae30\ub465\uc744 \ud0d0\uc0c9\ud558\ub824\uba74 \ub2e4\uc74c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%b0%b8%ec%97%ac\/\">\uace0\uac1d \uc131\uacf5 \ud300 \uad6c\ucd95<\/a> \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5%ec%9d%98-%eb%84%a4-%ea%b0%80%ec%a7%80-%ea%b8%b0%eb%91%a5%ec%9d%84-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%eb%b9%84%ec%a6%88%eb%8b%88%ec%8a%a4%eb%a5%bc\/\">\ub124 \uac00\uc9c0 \uae30\ub465 \ud504\ub808\uc784\uc6cc\ud06c<\/a>, \uc774\ub294 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ub9e4\ud551\ub418\ub294 \ud15c\ud50c\ub9bf\uacfc \uc5ed\ud560 \uc815\uc758\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/purpose-of-customer-success-319846.jpg\" alt=\"\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uc131\uacfc\ub97c \uc774\ub044\ub294 \ud575\uc2ec \uac00\uce58<\/h2>\n<h3>\uace0\uac1d \uc131\uacf5\uc758 \ud575\uc2ec \uac00\uce58\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uace0\uac1d \uc131\uacf5\uc758 \ud575\uc2ec \uac00\uce58\ub294 \uace0\uac1d\uc774 \uadc0\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub85c \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \uc0c1\ud638 \uac04\uc758 \uc7a5\uae30\uc801\uc778 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uc5ec \uace0\uac1d \uc720\uc9c0\uc728\uc744 \ub192\uc774\uace0, \ud655\uc7a5\uc744 \ucd09\uc9c4\ud558\uba70, \uc0ac\uc6a9\uc790\ub97c \uc9c0\uc9c0\uc790\ub85c \ubcc0\ud654\uc2dc\ud0b5\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uacb0\uacfc \uc911\uc2ec\uc758 \uc639\ud638\uc785\ub2c8\ub2e4: \uc774\ub294 \uc81c\ud488, \uc9c0\uc6d0, \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305\uc744 \uce21\uc815 \uac00\ub2a5\ud55c \uace0\uac1d \ubaa9\ud45c(TTV, \ucc44\ud0dd, ROI) \uc8fc\uc704\uc5d0 \uc815\ub82c\uc2dc\ucf1c \uace0\uac1d\uc758 \uc131\uacf5\uc774 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uacfc \uac1c\uc120\ub41c \ub2e8\uc704 \uacbd\uc81c(NRR, CLTV, CAC \uac10\uc18c)\ub97c \uc9c1\uc811\uc801\uc73c\ub85c \ucd09\uc9c4\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4(Gainsight; Zendesk).<\/p>\n<p>\ub0b4\uac00 \uace0\uac1d \ud504\ub85c\uadf8\ub7a8\uc744 \uc6b4\uc601\ud560 \ub54c \uc774\uac83\uc774 \uc911\uc694\ud55c \uc774\uc720:<\/p>\n<ul>\n<li><strong>\uc0b0\ucd9c\ubcf4\ub2e4 \uacb0\uacfc:<\/strong> \ub098\ub294 \uace0\uac1d\uc758 \uacb0\uacfc\ub97c \uc6b0\uc120\uc2dc\ud558\uba70, \ub2e8\uc21c\ud788 \ud2f0\ucf13\uc744 \ub2eb\ub294 \uac83\uc5d0 \uadf8\uce58\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc811\uadfc \ubc29\uc2dd\uc740 \uac31\uc2e0 \ubc0f \ud655\uc7a5 \ube44\uc728\uc744 \ub192\uc774\uace0 \uc774\ud0c8\ub960\uc744 \ub0ae\ucd94\uba70, \ud2b9\ud788 SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131\uc774 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc5d0 \uad6c\uc870\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc804\ub7b5\uc801 \ud53c\ub4dc\ubc31 \ub8e8\ud504:<\/strong> \ub098\ub294 \uc815\uc131\uc801 \ubc0f \uc815\ub7c9\uc801 \uace0\uac1d \ud1b5\ucc30\uc744 \uc81c\ud488 \ubc0f GTM \uacb0\uc815\uc5d0 \ubc18\uc601\ud558\uc5ec \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \uac1c\uc120\ud558\uace0 \ub9c8\ucc30\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\uc7a5 \uac00\ub2a5\ud55c \uc639\ud638:<\/strong> \ub098\ub294 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub97c \ucc38\uc870, \uc0ac\ub840 \uc5f0\uad6c \ubc0f \ucd94\ucc9c\uc73c\ub85c \uc804\ud658\ud558\uc5ec \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \ub0ae\ucd94\uace0 \uc131\uc7a5\uc744 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub0b4\uac00 \uc77c\uc0c1 \uc5c5\ubb34\uc5d0\uc11c \ud575\uc2ec \uac00\uce58\ub97c \ud45c\ud604\ud558\ub294 \uc2e4\uc6a9\uc801\uc778 \ubc29\ubc95\uc5d0\ub294 \uc6d0\ud558\ub294 \uacb0\uacfc(TTV, \ud65c\uc131\ud654, NPS)\ub97c \uc815\uc758\ud558\uace0 \uce21\uc815\ud558\ub294 \uac83, \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \ub610\ub294 \uace0\uac1d \uc131\uacf5 \uc774\uc0ac\ub85c\uc11c \ub0b4\ubd80\uc5d0\uc11c \uc639\ud638\ud558\uc5ec \ub85c\ub4dc\ub9f5\uacfc \uac00\uaca9\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uac83, \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00, \uace0\uac1d \uc131\uacf5 \uc9c1\uc6d0 \ubc0f \uace0\uac1d \uc131\uacf5 \ub300\ud45c\uac00 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ubc18\ubcf5 \uac00\ub2a5\ud55c \ud50c\ub808\uc774\ubd81\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub098\ub294 \uac00\uce58\ub97c \ubcf4\uc874\ud558\ub294 \uac83\uc744 \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4. \uc989, \uc544\uc6c3\ub9ac\uce58\ub97c \ud655\uc7a5\ud558\uae30 \uc704\ud574 \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654 \ubc0f \uba54\uc2e0\uc800 \uc2dc\ud000\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74\uc11c \uace0\ubd80\uac00\uac00\uce58 \uad00\uacc4 \uc791\uc5c5\uc744 \uc704\ud574 \uc778\uac04\uc758 \uc8fc\uc758\ub97c \ub0a8\uaca8\ub461\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uc640 \uace0\uac1d \uc131\uacf5\uc774 \ub2f9\uc2e0\uc5d0\uac8c \uc911\uc694\ud55c \uc774\uc720<\/h3>\n<p>\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub294 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\uace0, \ucc44\ud0dd\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc774\ud0c8\uc744 \uc904\uc774\uba70 \ud655\uc7a5 \uc218\uc775\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc5ec \uc0c1\ud638 \uc7a5\uae30 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc800\uc5d0\uac8c \uadf8 \ubaa9\ud45c\ub294 \uc138 \uac00\uc9c0 \uc2e4\uc9c8\uc801\uc778 \uc57d\uc18d\uc73c\ub85c \ubc88\uc5ed\ub429\ub2c8\ub2e4: \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\uace0, \uc81c\ud488 \ucc44\ud0dd\uc744 \uac1c\uc120\ud558\uba70, \uacb0\uacfc\ub97c \uc608\uce21 \uac00\ub2a5\ud55c \uc218\uc775\uacfc \uc639\ud638\ub85c \uc804\ud658\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5\uc758 \uc774\ub7ec\ud55c \ubaa9\ud45c\ub294 \uc81c\uac00 \ud300 \uc804\uccb4\uc5d0\uc11c \uce21\uc815\ud558\uace0 \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc57d\uc18d\uc744 \uc5b4\ub5bb\uac8c \uc2e4\ud589\ud558\ub294\uc9c0:<\/p>\n<ul>\n<li><strong>\uac00\uce58 \uc2e4\ud604 \uc2dc\uac04 \ub2e8\ucd95:<\/strong> \uc628\ubcf4\ub529 \ubc0f \ud65c\uc131\ud654 \ud750\ub984\uc744 \uc124\uacc4\ud558\uace0, \ud65c\uc131\ud654 \ube44\uc728\uc744 \uce21\uc815\ud558\uba70, \uc790\ub3d9\ud654\ub41c \uc54c\ub9bc\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc774\uc815\ud45c\ub97c \ub354 \ube60\ub974\uac8c \ub2ec\uc131\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uc628\ubcf4\ub529 \ubaa8\ubc94 \uc0ac\ub840\ub97c \ucc38\uc870\ud558\uc138\uc694. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%98%a8%eb%b3%b4%eb%94%a9-%ec%a0%95%ec%9d%98%ec%9d%98-%ec%a3%bc%ec%9a%94-%eb%8b%a8%ea%b3%84-%eb%8f%84%ea%b5%ac-%eb%b0%8f-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%84%a4%eb%aa%85\/\">\uace0\uac1d \uc628\ubcf4\ub529 \uac00\uc774\ub4dc<\/a>.<\/li>\n<li><strong>\ucc44\ud0dd \uac1c\uc120:<\/strong> \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uc774 \uc18c\uc720\ud558\uace0 \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560\uc774 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub808\uc774\ubd81\uc73c\ub85c \uae30\ub2a5 \ucc44\ud0dd \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uc5ec \uae30\uc220\uc801 \uc7a5\uc560\ubb3c\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\uc7a5 \ubc0f \uc639\ud638 \ucd09\uc9c4:<\/strong> \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc784\uc6d0 \uc5ed\ud560\uc774 \uc81c\uacf5\ub41c \uac00\uce58\ub97c \uac31\uc2e0 \ubc0f \ucd94\uac00 \ud310\ub9e4\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \uc131\uacf5 \uacc4\ud68d\uc744 \uc0c1\uc5c5\uc801 \ub3d9\uc791\uacfc \uc77c\uce58\uc2dc\ud0a4\uace0, \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560\uc774 \uace0\uac1d \uc790\ubb38 \ubc0f \uc639\ud638 \ud504\ub85c\uadf8\ub7a8\uc744 \uad00\ub9ac\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \uace0\uac1d \uc131\uacf5 \uc778\ud134, \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \ub610\ub294 \uace0\uac1d \uc131\uacf5 \ub300\ud45c \uc5ed\ud560\uc744 \uc704\ud55c \ucc44\uc6a9\uc774\ub098 \uba74\uc811\uc744 \uc9c4\ud589\ud560 \ub54c, \uc800\ub294 \uace0\uac1d \uc131\uacf5\uc758 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub97c \uc774\ud574\ud558\uace0 KPI(\uc774\ud0c8\ub960, NRR, CLTV, NPS)\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ud50c\ub808\uc774\ubd81\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub294 \ud6c4\ubcf4\uc790\uc5d0\uac8c \uc9d1\uc911\ud569\ub2c8\ub2e4. \ud300 \ub514\uc790\uc778\uacfc \uae30\ub465\uc5d0 \ub300\ud574\uc11c\ub294 \uac80\uc99d\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucc38\uc870\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%b0%b8%ec%97%ac\/\">\uace0\uac1d \uc131\uacf5 \ud300 \uad6c\ucd95<\/a> \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-kpi-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%84%b1%ea%b3%b5-%eb%b0%8f-%eb%a7%8c%ec%a1%b1%eb%8f%84%eb%a5%bc-%eb%86%92%ec%9d%b4%ea%b8%b0-%ec%9c%84\/\">\uace0\uac1d \uc131\uacf5 KPI \uac00\uc774\ub4dc<\/a> \ubaa8\ub4e0 \uc5ed\ud560\uc774 \uba85\ud655\ud55c \uc18c\uc720\uad8c\uacfc \uce21\uc815 \uac00\ub2a5\ud55c \uc601\ud5a5\uc744 \uac00\uc9c0\ub3c4\ub85d \ubcf4\uc7a5\ud558\uae30 \uc704\ud574.<\/p>\n<h2>\ud655\uc7a5\ub41c \ud504\ub808\uc784\uc6cc\ud06c: \ub2e4\uc12f \uac00\uc9c0 \uae30\ub465 \uc124\uba85<\/h2>\n<h3>\uace0\uac1d \uc131\uacf5\uc758 5\uac00\uc9c0 \uae30\ub465\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uace0\uac1d \uc131\uacf5\uc758 \ub2e4\uc12f \uac00\uc9c0 \uae30\ub465\uc740 \uace0\uac1d\uc774 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \ub2ec\uc131\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\ub294 \uace0\uac1d \uc131\uacf5\uc758 \ud575\uc2ec \ubaa9\uc801\uc5d0 \uae30\ubc18\ud558\uc5ec, \uc720\uc9c0, \ucc44\ud0dd, \ud655\uc7a5 \ubc0f \uc639\ud638\ub97c \ud655\uc7a5\ud558\ub294 \ub370 \ud544\uc694\ud55c \uc0ac\ub78c, \ud504\ub85c\uc138\uc2a4, \uba54\ud2b8\ub9ad \ubc0f \ucc44\ub110\uc744 \ucd94\uac00\ud558\ub294 \ud655\uc7a5\ub41c \uc6b4\uc601 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. \uac01 \uae30\ub465\uc740 \uace0\uac1d \uc131\uacf5\uc758 \uba85\ud655\ud55c \ubaa9\ud45c\uc640 \uace0\uac1d \uc131\uacf5 \ud300\uc758 \uc5ed\ud560(\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uc5d0\uc11c \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560\uae4c\uc9c0)\uc5d0 \ub9e4\ud551\ub429\ub2c8\ub2e4. \uc774\ub4e4\uc740 \ud568\uaed8 \uc608\uce21 \uac00\ub2a5\ud55c \uc218\uc775\uacfc \uac1c\uc120\ub41c \ub2e8\uc704 \uacbd\uc81c\uc131\uc744 \uc704\ud55c \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc5d4\uc9c4\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc131\uacfc \uae30\ubc18 \uc628\ubcf4\ub529 \ubc0f \ucc44\ud0dd<\/strong> \u2014 \uc800\ub294 \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04(TTV)\uc744 \ub2e8\ucd95\ud558\uace0 \uc77c\uad00\ub41c \uae30\ub2a5 \ucc44\ud0dd\uc744 \ucd09\uc9c4\ud558\ub294 \uc774\uc815\ud45c \uae30\ubc18 \ud65c\uc131\ud654 \ud504\ub85c\uadf8\ub7a8\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: TTV, \ud65c\uc131\ud654 \ube44\uc728, \uc628\ubcf4\ub529 \uc644\ub8cc. \uc804\uc220\uc5d0\ub294 \uc81c\ud488 \ub0b4 \uac00\uc774\ub4dc, \uad50\uc721 \uadf8\ub8f9, \uc790\ub3d9 \uc54c\ub9bc \ubc0f \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \uc5ed\ud560\uc774 \uc18c\uc720\ud558\ub294 \uc628\ubcf4\ub529 \ud50c\ub808\uc774\ubd81\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc800\ub294 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \uc790\ub3d9\ud654\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc54c\ub9bc\uacfc \ub9ac\ub9c8\uc778\ub354\ub97c \ud655\uc7a5\ud558\uba74\uc11c \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc5d0 \ub300\ud55c \uc778\uac04 \uc810\uac80\uc744 \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc801\uadf9\uc801\uc778 \uac74\uac15 \uad00\ub9ac \ubc0f \uc720\uc9c0<\/strong> \u2014 \uc800\ub294 \uc704\ud5d8\uc744 \uc870\uae30\uc5d0 \uac10\uc9c0\ud558\uace0 \uc774\ud0c8\ub960\uc744 \uc904\uc774\ub294 \ubaa9\ud45c \uc9c0\ud5a5\uc801\uc778 \ud50c\ub808\uc774\ubd81\uc744 \uc2e4\ud589\ud558\uae30 \uc704\ud574 \uac74\uac15 \uc810\uc218, \uc0ac\uc6a9 \uc2e0\ud638 \ubc0f \uccad\uad6c \ud50c\ub798\uadf8\ub97c \uad6c\ud604\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: \uc774\ud0c8\ub960, \uac31\uc2e0\ub960, \uac74\uac15 \uc810\uc218, DAU\/MAU. \uc774 \uae30\ub465\uc740 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uc5d0 \ud575\uc2ec\uc801\uc774\uba70 \uc77c\ubc18\uc801\uc73c\ub85c \uace0\uac1d \uc131\uacf5 \ub300\ud45c \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uc774 \ud568\uaed8 \uc218\ud589\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\uc7a5 \ubc0f \uc0c1\uc5c5\ud654<\/strong> \u2014 \uc800\ub294 \uc81c\uacf5\ub41c \uacb0\uacfc\ub97c \uac31\uc2e0, \uc5c5\uc140 \ubc0f \ud06c\ub85c\uc2a4\uc140\ub85c \ubcc0\ud658\ud558\uae30 \uc704\ud574 \uacf5\ub3d9 \uc18c\uc720\uc758 \uc131\uacf5 \uacc4\ud68d \ubc0f ROI \ubcf4\uace0\uc11c\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: \uc21c\uc218\uc775 \uc720\uc9c0\uc728(NRR), ACV \ud655\uc7a5, \uc5c5\uc140 \uc804\ud658. \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \ubaa9\uc801\uc740 \uc885\uc885 \ud655\uc7a5 \ub3d9\uc791\uc774 \uc608\uce21 \uac00\ub2a5\ud558\uace0 \uac00\uce58\uc5d0 \ub9de\ucdb0\uc838 \uc788\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc639\ud638 \ubc0f \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac<\/strong> \u2014 \ub098\ub294 \ub9cc\uc871\ud55c \uace0\uac1d\uc744 \ucd94\ucc9c\uc778, \uc870\uc5b8\uc790 \ubc0f \ucd94\ucc9c\uc73c\ub85c \uc804\ud658\ud558\uba74\uc11c \uad6c\uc870\ud654\ub41c \ud53c\ub4dc\ubc31\uc744 \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305\uc5d0 \ubc18\uc601\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uc9c0\ud45c: NPS, \ucd94\ucc9c \ube44\uc728, \ucd94\ucc9c\ub7c9. \uc18c\uc720\uad8c\uc740 \uc885\uc885 \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560\uacfc \uc804\ub7b5\uc801 \uc639\ud638 \ud504\ub85c\uadf8\ub7a8\uc744 \uc704\ud55c \uace0\uac1d \uc131\uacf5 \uc784\uc6d0 \uc5ed\ud560\uc5d0 \ubd80\uc5ec\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ud655\uc7a5 \uac00\ub2a5\ud55c \uc6b4\uc601 \ubc0f \uc790\ub3d9\ud654<\/strong> \u2014 \ub098\ub294 \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560\uc774 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc791\uc5c5\uc744 \ud655\uc7a5\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ud50c\ub7ab\ud3fc \ub808\uc774\uc5b4\u2014\ubd84\uc11d, \ud50c\ub808\uc774\ubd81 \uc790\ub3d9\ud654 \ubc0f \ub300\ud654\ud615 \uc6cc\ud06c\ud50c\ub85c\uc6b0\u2014\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \uc9c0\ud45c: \uc6b4\uc601 \ud6a8\uc728\uc131, \uc790\ub3d9\ud654 \ucc44\ud0dd, \uc218\ub3d9 \uc791\uc5c5 \uac10\uc18c. \ub300\ud654\ud615 \uc790\ub3d9\ud654 \ubc0f \uba54\uc2e0\uc800 \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub294 \uacb0\uacfc \uc18c\uc720\uad8c\uc744 \ud76c\uc0dd\ud558\uc9c0 \uc54a\uace0 \uc77c\uc0c1\uc801\uc778 \uccb4\ud06c\uc778 \ubc0f \uc628\ubcf4\ub529 \uc54c\ub9bc\uc744 \uac00\uc18d\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc774 \uae30\ub465\ub4e4\uc740 \uc0c1\ud638 \uc758\uc874\uc801\uc785\ub2c8\ub2e4: \uacb0\uacfc \uc911\uc2ec\uc758 \uc628\ubcf4\ub529\uc740 \uc720\uc9c0\uc728\uc744 \ub192\uc774\uace0; \uc720\uc9c0\uc728\uc740 \ud655\uc7a5\uc744 \uc704\ud55c \uc6a9\ub7c9\uc744 \ucc3d\ucd9c\ud558\uba70; \ud655\uc7a5\uc740 \uc81c\ud488 \uac1c\uc120\uc744 \uc54c\ub9ac\uace0 \ud5a5\ud6c4 \uc628\ubcf4\ub529 \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\ub294 \uc639\ud638\uc790\ub97c \uc0dd\uc0b0\ud569\ub2c8\ub2e4. \uae30\ub465 \uc18c\uc720\uad8c\uc744 \ud2b9\uc815 \uc5ed\ud560\uc5d0 \ud560\ub2f9\ud558\uba74 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uac00 \uce21\uc815 \uac00\ub2a5\ud558\uace0 \uc77c\uc0c1\uc801\uc778 \uc2e4\ud589\uc5d0 \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n<h3>\ub124 \uac1c \ub300 \ub2e4\uc12f \uac1c \uae30\ub465 \ube44\uad50; \uace0\uac1d \uc131\uacf5 \ubaa8\ubc94 \uc0ac\ub840 \ubc0f \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801 ppt<\/h3>\n<p>\ub124 \uac1c\uc758 \uae30\ub465 \ubaa8\ub378(\uc628\ubcf4\ub529 \ubc0f \ucc44\ud0dd, \uc720\uc9c0, \ud655\uc7a5, \uc639\ud638)\uc740 \uac04\uacb0\ud55c \uc0dd\uc560 \uc8fc\uae30 \uad00\uc810\uc785\ub2c8\ub2e4. \ub2e4\uc12f \uac1c\uc758 \uae30\ub465 \ubaa8\ub378\uc740 \uc2dc\uc2a4\ud15c, \ud50c\ub7ab\ud3fc \ubc0f \uc790\ub3d9\ud654\ub97c \ubcc4\ub3c4\uc758 \uae30\ub465\uc73c\ub85c \uac15\uc870\ud558\uae30 \uc704\ud574 \ud655\uc7a5 \uac00\ub2a5\ud55c \uc6b4\uc601 \ubc0f \uc790\ub3d9\ud654\ub97c \ucd94\uac00\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc800\ub294 \ud655\uc7a5\ud574\uc57c \ud558\ub294 \ud300\uc744 \uc704\ud574 \ub2e4\uc12f \uac1c\uc758 \uae30\ub465 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucd94\ucc9c\ud569\ub2c8\ub2e4. \uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ub3c4\uad6c, \ubd84\uc11d \ubc0f \uc790\ub3d9\ud654\uc5d0 \ub300\ud55c \uc18c\uc720\uad8c\uc744 \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \ubc0f \uc6b4\uc601 \ub9ac\ub4dc\uc758 \uc5ed\ud560\uc5d0 \uba85\uc2dc\uc801\uc73c\ub85c \ud560\ub2f9\ud558\uc5ec \uace0\uac1d \uc131\uacf5 \ud300\uc758 \uc5ed\ud560\uc774 \uc131\uc7a5\ud568\uc5d0 \ub530\ub77c \ud50c\ub808\uc774\ubd81\uc758 \ub2e8\ud3b8\ud654\ub97c \ubc29\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubaa8\ubc94 \uc0ac\ub840 \u2014 KPI\ub97c \uc5ed\ud560\uc5d0 \ub9e4\ud551:<\/strong> TTV \ubc0f \ud65c\uc131\ud654\ub97c \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uc5d0 \uc5f0\uacb0\ud558\uace0, NRR \ubc0f \uac31\uc2e0 \uac74\uac15\uc744 \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uc5d0 \ud560\ub2f9\ud558\uba70, \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560\uc774 \uc639\ud638 \ubc0f \uc790\ubb38 \ud504\ub85c\uadf8\ub7a8\uc744 \uc18c\uc720\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uba85\ud655\ud55c \uc18c\uc720\uad8c\uc740 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uc5d0\uc11c \ub9f9\uc810\uc744 \uc904\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ubaa8\ubc94 \uc0ac\ub840 \u2014 \uc5ec\uc815\uc744 \uce21\uc815:<\/strong> \uc81c\ud488 \ubd84\uc11d \ubc0f \uac74\uac15 \uc810\uc218\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc870\uae30 \uacbd\uace0 \uc2dc\uc2a4\ud15c\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uc800\uc811\ucd09 \uacc4\uc815\uc5d0 \ub300\ud55c \uc790\ub3d9\ud654\ub41c \uba54\uc2e0\uc800 \uc2dc\ud000\uc2a4\uc640 \uc804\ub7b5\uc801 \uace0\uac1d\uc5d0 \ub300\ud55c \uace0\uc811\ucd09 \ucc38\uc5ec\ub97c \uacb0\ud569\ud558\uc5ec \uaddc\ubaa8\uc640 \uac1c\uc778\ud654\ub97c \uade0\ud615 \uc788\uac8c \uc870\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ubaa8\ubc94 \uc0ac\ub840 \u2014 \ud50c\ub808\uc774\ubd81\uc744 \uc815\ud615\ud654:<\/strong> \uc628\ubcf4\ub529, \uc704\ud5d8 \uc644\ud654, \ud655\uc7a5 \ubc0f \uc639\ud638 \ud50c\ub808\uc774\ubd81\uc744 \ubb38\uc11c\ud654\ud558\uc5ec \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc778\ud134 \uc5ed\ud560\uc774 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0, \uace0\uac1d \uc131\uacf5 \uc784\uc6d0 \uc5ed\ud560\uc740 \uc804\ub7b5 \ubc0f NRR\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc2ac\ub77c\uc774\ub4dc \ub371 \ubc0f \uad50\uc721\uc744 \uc704\ud574 \uace0\uac1d \uc131\uacf5 ppt\uc758 \ubaa9\uc801\uc740 \ub2e4\uc74c\uc744 \ubcf4\uc5ec\uc57c \ud569\ub2c8\ub2e4: \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c(TTV, \uc774\ud0c8\ub960, NRR, NPS), \uac01 \uae30\ub465\uc5d0 \uc5f0\uacb0\ub41c \ud50c\ub808\uc774\ubd81, \uc5ed\ud560 \uc18c\uc720\uad8c \ubc0f \uae30\uc220 \uc2a4\ud0dd. \ud300 \uad6c\uc870 \ubc0f 5\uac1c \uae30\ub465 \uc811\uadfc \ubc29\uc2dd\uc744 \ubaa8\ub378\ub9c1\ud558\ub824\uba74 \ub2e4\uc74c\uc758 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/messengerbot.app\/ko\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95-%ec%b5%9c%ec%a0%81%ec%9d%98-%ed%81%b4%eb%9d%bc%ec%9d%b4%ec%96%b8%ed%8a%b8-%ec%b0%b8%ec%97%ac\/\">5\uac1c \uae30\ub465 \ubaa8\ub378<\/a> \ubc0f \uc2e4\uc6a9\uc801\uc778 \ud300 \ub514\uc790\uc778\uc740 \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%b0%b8%ec%97%ac\/\">\uace0\uac1d \uc131\uacf5 \ud300 \uad6c\uc870 \uac00\uc774\ub4dc<\/a>.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/purpose-of-customer-success-358465.jpg\" alt=\"\uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\ub97c \uc704\ud55c \uac1c\uc778 \ubc0f \ud300 \ubaa9\ud45c<\/h2>\n<h3>\ub2f9\uc2e0\uc758 \uc138 \uac00\uc9c0 \uc8fc\uc694 \ubaa9\ud45c\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/h3>\n<p>1) \uac00\uce58 \uc2e4\ud604 \uc2dc\uac04(TTV) \uac00\uc18d\ud654 \u2014 \uad6c\ub9e4\uc5d0\uc11c \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\uae4c\uc9c0\uc758 \uacbd\ub85c\ub97c \ub2e8\ucd95\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc740 \uace0\uac1d\uc774 \ube60\ub974\uac8c \uac00\uce58\ub97c \uc2e4\ud604\ud560 \ub54c \uc2e4\ud604\ub429\ub2c8\ub2e4; \ub354 \ube60\ub978 TTV\ub294 \ud65c\uc131\ud654\ub97c \uc99d\uac00\uc2dc\ud0a4\uace0, \ucd08\uae30 \uc774\ud0c8\ub960\uc744 \uc904\uc774\uba70, \uace0\uac1d \uc0dd\uc560 \uac00\uce58(CLTV)\ub97c \uac1c\uc120\ud569\ub2c8\ub2e4. \ub098\ub294 \ud65c\uc131\ud654 \ube44\uc728, \uccab \ubc88\uc9f8 \uac00\uce58\uae4c\uc9c0\uc758 \uc2dc\uac04, \uc628\ubcf4\ub529 \uc644\ub8cc \ube44\uc728 \ubc0f \ucd08\uae30 \uc774\ud0c8\ub960\uc744 \uce21\uc815\ud558\uba70, \uc774\uc815\ud45c \uae30\ubc18 \uc628\ubcf4\ub529 \ud50c\ub808\uc774\ubd81, \uc81c\ud488 \ub0b4 \uc548\ub0b4, \ubaa9\ud45c \uc628\ubcf4\ub529 \uc9d1\ub2e8 \ubc0f \uc790\ub3d9 \uc54c\ub9bc(\uc774\uba54\uc77c, SMS, \uba54\uc2e0\uc800)\uc744 \uc2e4\ud589\ud558\uc5ec \ub9c8\ucc30\uc744 \uc81c\uac70\ud569\ub2c8\ub2e4. \ub098\ub294 \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654 \ubc0f \uba54\uc2e0\uc800 \ubd07 \uc2dc\ud000\uc2a4\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud655\uc7a5 \uac00\ub2a5\ud55c \uc628\ubcf4\ub529 \uc54c\ub9bc\uc744 \uc81c\uacf5\ud558\uba70, \ubcf5\uc7a1\ud55c \uae30\uc220 \ubb38\uc81c\ub294 \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4 \uc5ed\ud560 \ub610\ub294 \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560\ub85c \ub77c\uc6b0\ud305\ud558\uc5ec \uc2e4\uc9c8\uc801\uc778 \uc9c0\uc6d0\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc18c\uc720\uad8c: \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00 \uc5ed\ud560 \ubc0f \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \uc5ed\ud560\uc774 \ud50c\ub808\uc774\ubd81\uc744 \uc2e4\ud589\ud558\uace0, \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560\uc774 \uacb0\uacfc\ub97c \ucd94\uc801\ud558\uba70, \uc81c\ud488 \ub610\ub294 \uc804\ub7b5 \ubcc0\uacbd\uc774 \ud544\uc694\ud560 \ub54c \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560\ub85c \uc5d0\uc2a4\uceec\ub808\uc774\uc158\ud569\ub2c8\ub2e4.<\/p>\n<p>2) \uc720\uc9c0\uc728 \ubc0f \uc21c\uc218\uc775 \uc720\uc9c0\uc728(NRR) \uac1c\uc120 \u2014 \uc774\ud0c8\uc744 \ubc29\uc9c0\ud558\uace0 \uc608\uce21 \uac00\ub2a5\ud55c \ud655\uc7a5\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub294 \uc720\uc9c0\uc728\uacfc \ubc00\uc811\ud558\uac8c \uc5f0\uacb0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ud0c8\ub960, \uac31\uc2e0\ub960 \ubc0f NRR\uacfc \uac19\uc740 \uc9c0\ud45c\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c SaaS \uacbd\uc81c\ub97c \uc815\uc758\ud558\uace0 SaaS\uc5d0\uc11c \uace0\uac1d \uc131\uacf5\uc758 \uc911\uc694\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub098\uc758 \uc804\uc220\uc5d0\ub294 \uac74\uac15 \uc810\uc218 \ub9e4\uae30\uae30, \uc704\ud5d8 \uacc4\uc815\uc5d0 \ub300\ud55c \uc790\ub3d9 \uc54c\ub9bc, \uc704\ud5d8 \uc138\ubd84\ud654, \ubaa9\ud45c \uc644\ud654 \ud50c\ub808\uc774\ubd81, \uace0\uac1d \uc131\uacf5\uacfc \uc601\uc5c5\uc774 \uacf5\ub3d9 \uc18c\uc720\ud558\ub294 \uac31\uc2e0\/\ud655\uc7a5 \uacc4\ud68d\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc790\ub3d9\ud654(\uba54\uc2e0\uc800 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ud3ec\ud568)\ub294 \uc9c0\uc18d\uc801\uc778 \ubaa8\ub2c8\ud130\ub9c1\uacfc \ucd08\uae30 \uc5f0\ub77d\uc744 \ucc98\ub9ac\ud558\uace0, \uc778\uac04 \ub2f4\ub2f9\uc790(\uace0\uac1d \uc131\uacf5 \ub2f4\ub2f9\uc790 \uc5ed\ud560, \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560)\ub294 \uacc4\uc815\uc744 \uad6c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uace0\ucda9\uaca9 \uac1c\uc785\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.<\/p>\n<p>3) \ud655\uc7a5, \uc639\ud638 \ubc0f \uc81c\ud488 \uc8fc\ub3c4 \ud53c\ub4dc\ubc31 \ub8e8\ud504 \ucd94\uc9c4 \u2014 \uacb0\uacfc\ub97c \uc131\uc7a5\uacfc \uc81c\ud488 \uac1c\uc120\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\ub294 \uc81c\uacf5\ub41c \uac00\uce58\ub97c \ud655\uc7a5 \uc218\uc775, \ucc38\uace0\uc790\ub8cc \ubc0f \uc2e4\ud589 \uac00\ub2a5\ud55c \uc81c\ud488 \ud1b5\ucc30\ub825\uc73c\ub85c \uc804\ud658\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc800\ub294 \ud655\uc7a5 \uc218\uc775, \uc5c5\uc140 \uc804\ud658\uc728, NPS\/CSAT, \ucc38\uace0\uc728 \ubc0f CS \ud53c\ub4dc\ubc31\uc5d0 \uc758\ud574 \uc601\ud5a5\uc744 \ubc1b\uc740 \uc81c\ud488 \ub85c\ub4dc\ub9f5 \ud56d\ubaa9 \uc218\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc804\uc220: \ud655\uc7a5\uc744 \uc704\ud55c \uacf5\ub3d9 \uc18c\uc720 \uc131\uacf5 \uacc4\ud68d, \uc758\uc0ac \uacb0\uc815\uc790\ub97c \uc704\ud55c ROI\/\uc0ac\uc6a9 \ubcf4\uace0\uc11c, \uad6c\uc870\ud654\ub41c \uc639\ud638 \ud504\ub85c\uadf8\ub7a8(\uc0ac\ub840 \uc5f0\uad6c, \uc790\ubb38 \uc704\uc6d0\ud68c) \ubc0f \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \ud3d0\uc1c4 \ub8e8\ud504 \ud53c\ub4dc\ubc31 \ud30c\uc774\ud504\ub77c\uc778. \uc18c\uc720\uad8c: \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc774\uc0ac\uc758 \uc5ed\ud560\uc774 \ud655\uc7a5 \ubc0f \uc639\ud638\ub97c \uad00\ub9ac\ud558\uba70; \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uacfc \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8\uc758 \uc5ed\ud560\uc774 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \ubaa9\uc801; \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c; \uace0\uac1d \uc131\uacf5 \uc778\ud130\ubdf0 \uc9c8\ubb38\uc758 \ubaa9\uc801<\/h3>\n<p>\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \uc5ed\ud560\uc740 \uc804\ub7b5\uc744 \uace0\uac1d \uc131\uacf5\uc758 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c\ub85c \ubcc0\ud658\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4: TTV \ub2e8\ucd95, \uc774\ud0c8 \uac10\uc18c, \ucc44\ud0dd \uc99d\uac00 \ubc0f NRR \uc131\uc7a5. \ud6c4\ubcf4\uc790 \ub610\ub294 \ucc44\uc6a9 \uad00\ub9ac\uc790\uac00 \uace0\uac1d \uc131\uacf5 \uc778\ud130\ubdf0 \uc9c8\ubb38\uc758 \ubaa9\uc801\uc5d0 \ub2f5\ud560 \ub54c, \uc18c\uc720\uad8c, \uacb0\uacfc \ubc0f KPI\ub97c \uc911\uc2ec\uc73c\ub85c \uc5ed\ud560\uc744 \uad6c\uc131\ud558\uc2ed\uc2dc\uc624 \u2014 \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \uc18c\uc720\ud560 \uac83\uc778\uc9c0(\uc608: TTV, \uc774\ud0c8\ub960, NRR, NPS)\ub97c \ub9d0\ud558\uace0 \uad6c\ud604\ud560 \uad6c\uccb4\uc801\uc778 \ud50c\ub808\uc774\ubd81 \ud558\ub098\ub97c \uc124\uba85\ud558\uc2ed\uc2dc\uc624.<\/p>\n<ul>\n<li><strong>\uc608\uc2dc \uc778\ud130\ubdf0 \ub2f5\ubcc0 \uad6c\uc870:<\/strong> \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc744 \uba85\uc2dc\ud558\uace0, \uc138 \uac00\uc9c0 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c(TTV, \uc720\uc9c0\uc728\/NRR, \ud655\uc7a5\/NPS)\ub97c \uc81c\uc2dc\ud558\uba70, \ub2f9\uc2e0\uc774 \ucc45\uc784\uc9c8 KPI\ub97c \uc778\uc6a9\ud558\uace0, \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc744 \uc704\ud55c \uc778\uac04 \uccb4\ud06c\ud3ec\uc778\ud2b8\uac00 \uc788\ub294 Messenger Bot\uc744 \ud1b5\ud574 \uc790\ub3d9\ud654\ub41c 30\/60\/90 \uc628\ubcf4\ub529 \uc8fc\uae30\uc640 \uac19\uc740 \ud558\ub098\uc758 \ud50c\ub808\uc774\ubd81\uc744 \uc81c\uc2dc\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li><strong>\uad00\ub9ac\uc790\ub97c \uc704\ud55c \uc6b4\uc601 \uc870\uc5b8:<\/strong> \uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8\uc758 \uc5ed\ud560 \uc124\uba85\uacfc \uace0\uac1d \uc131\uacf5 \uc778\ud134\uc758 \uc5ed\ud560 \uc124\uba85\uc744 \uc815\ub82c\ud558\uc5ec \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc791\uc5c5\uc744 \uc218\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uace0, \uace0\uac1d \uc131\uacf5 \ub300\ud45c \ubc0f \uc804\ubb38\uac00\uc758 \uc5ed\ud560\uc740 \ucc44\ud0dd \ubc0f \uc704\ud5d8 \uc644\ud654\uc5d0 \uc9d1\uc911\ud558\uba70, \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560\uc740 \uae30\uc220 \uc9c0\uc6d0\uc744 \ucc98\ub9ac\ud558\uace0, \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \ubc0f \uc784\uc6d0\uc758 \uc5ed\ud560\uc740 NRR \ubc0f \uc639\ud638 \ud504\ub85c\uadf8\ub7a8\uc744 \ub2f4\ub2f9\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud300 \ub514\uc790\uc778 \ud328\ud134\uc5d0 \ub300\ud574\uc11c\ub294 \uc6b0\ub9ac\uc758 \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%b0%b8%ec%97%ac\/\">\uace0\uac1d \uc131\uacf5 \ud300 \uad6c\ucd95<\/a>.<\/li>\n<\/ul>\n<p>\uc774 \ubaa9\ud45c\ub97c \uc6b4\uc601\ud654\ud558\uae30 \uc704\ud574 \ubb38\uc11c\ud654\ub41c \ud50c\ub808\uc774\ubd81, \uc5ed\ud560 \uc218\uc900 KPI \ub300\uc2dc\ubcf4\ub4dc, \uc790\ub3d9\ud654\uc640 \uc778\uac04\uc758 \uc811\ucd09\uc744 \ud63c\ud569\ud55c \ubc29\ubc95\uc744 \ucd94\ucc9c\ud569\ub2c8\ub2e4: \uc77c\uc0c1\uc801\uc778 \uc544\uc6c3\ub9ac\uce58\ub97c \uc704\ud55c \uc790\ub3d9\ud654\ub41c \uba54\uc2e0\uc800 \uc2dc\ud000\uc2a4, \uac74\uac15 \uc810\uc218\ub97c \uc704\ud55c \uc81c\ud488 \ubd84\uc11d, \ud655\uc7a5 \ubc0f \uc639\ud638\ub97c \uc704\ud55c \uc804\ub7b5\uc801 \uc778\uac04 \ucc38\uc5ec. \uc774 \uc870\ud569\uc740 \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \ubaa9\uc801\uc774 \uc804\uc220\uc801\uc774\uace0 \uce21\uc815 \uac00\ub2a5\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud558\uba70, \uace0\uac1d \uc131\uacf5 \ud300\uc758 \ubaa8\ub4e0 \uc5ed\ud560\uc774 \uc608\uce21 \uac00\ub2a5\ud55c \uacb0\uacfc\uc5d0 \uae30\uc5ec\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<h2>\uc5ed\ud560, \uacbd\ub825 \uacbd\ub85c \ubc0f \uc2e4\uc6a9\uc801\uc778 \uc9c1\ubb34 \uc815\uc758<\/h2>\n<h3>\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc5ed\ud560; \uace0\uac1d \uc131\uacf5 \uc774\uc0ac \uc5ed\ud560<\/h3>\n<p>\uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \uc5ed\ud560\uc740 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc744 \uacc4\uc815 \uc218\uc900\uc5d0\uc11c \uc18c\uc720\ud558\ub294 \uac83\uc785\ub2c8\ub2e4: \uace0\uac1d \ubaa9\ud45c\ub97c \uace0\uac1d \uc131\uacf5\uc758 \uce21\uc815 \uac00\ub2a5\ud55c \ubaa9\ud45c(TTV, \ud65c\uc131\ud654, \uc774\ud0c8 \uac10\uc18c, NRR)\ub85c \ubcc0\ud658\ud558\uace0, \uc131\uacf5 \uacc4\ud68d\uc744 \uc2e4\ud589\ud558\uba70, \uae30\uc220\uc801 \ubc0f \uc0c1\uc5c5\uc801 \uc778\uc218\uc778\uacc4\ub97c \uc870\uc815\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790\uc758 \ubaa9\uc801\uc740 \uc81c\ud488 \uac00\uce58\uc5d0 \ub2a5\ud1b5\ud558\uace0, \uac00\uce58 \ub3c4\ub2ec \uc2dc\uac04\uc744 \ub2e8\ucd95\ud558\ub294 \ud50c\ub808\uc774\ubd81\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc73c\uba70, \uac31\uc2e0 \uac74\uac15 \ubc0f \ud655\uc7a5 \uae30\ud68c\uc5d0 \ub300\ud55c \ucc45\uc784\uc774 \uc788\uc5b4\uc57c \ud55c\ub2e4\uace0 \uae30\ub300\ud569\ub2c8\ub2e4. \uc77c\uc0c1\uc801\uc778 \ucc45\uc784\uc5d0\ub294 \uc628\ubcf4\ub529 \uc8fc\uae30 \uc124\uacc4, \uac74\uac15 \uc810\uc218 \uac80\ud1a0, \uacbd\uc601\uc9c4 \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0 \ubc0f \ud655\uc7a5 \ub3d9\uc791\uc5d0 \ub300\ud55c \uc601\uc5c5\uacfc\uc758 \ud611\ub825\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d \uc131\uacf5 \uc774\uc0ac\uc758 \uc5ed\ud560\uc740 \ud55c \ub2e8\uacc4 \uc704\uc5d0\uc11c \uc6b4\uc601\ub429\ub2c8\ub2e4: \uc774 \uc5ed\ud560\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc804\ub7b5\uc744 \uc124\uc815\ud558\uace0, \uace0\uac1d \uc131\uacf5 \ud300\uc758 \uc5ed\ud560\uc5d0 \ub300\ud55c KPI\ub97c \uc815\uc758\ud558\uba70, \uc639\ud638 \ubc0f \uad50\ucc28 \uae30\ub2a5 \ud504\ub85c\uadf8\ub7a8\uc744 \uad00\ub9ac\ud569\ub2c8\ub2e4. \uace0\uac1d \uc131\uacf5 \uc774\uc0ac\uc758 \uc5ed\ud560\uc740 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc218\uc900\uc758 \uc21c\uc218\uc775 \uc720\uc9c0 \ubaa9\ud45c, \uae00\ub85c\ubc8c \ud50c\ub808\uc774\ubd81 \ud45c\uc900\ud654 \ubc0f \uace0\uac1d \uc131\uacf5 \uad00\ub9ac\uc790 \uc9d1\ub2e8 \uac04\uc758 \uc790\uc6d0 \ud560\ub2f9\uc744 \uc18c\uc720\ud569\ub2c8\ub2e4. \uc2e4\uc6a9\uc801\uc778 \uae30\uc220\uc5d0\ub294 \uc870\uc9c1 \uc124\uacc4, \uace0\uac1d \uc131\uacf5 \ubaa9\ud45c\ub97c \uce21\uc815\ud558\uae30 \uc704\ud55c \ubd84\uc11d\uc801 \uc774\ud574\ub825, \uadf8\ub9ac\uace0 \uacbd\uc601\uc9c4 \ud300\uc5d0 ROI\ub97c \uc81c\uc2dc\ud560 \uc218 \uc788\ub294 \ub2a5\ub825\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc774 \uc5ed\ud560\uc5d0 \uc5f0\uacb0\ud558\ub294 KPI: \uad00\ub9ac\uc790\uc758 \ud65c\uc131\ud654 \ube44\uc728 \ubc0f TTV; \uc774\uc0ac\uc758 NRR, \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uc774\ud0c8 \ubc0f \uc639\ud638 \uc18d\ub3c4. \ucc44\uc6a9 \ubc0f \ud300 \uc124\uacc4 \ud328\ud134\uc5d0 \ub300\ud574\uc11c\ub294 \uac80\uc99d\ub41c \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ucc38\uc870\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95%ec%9d%98-%ea%b8%b0%ec%88%a0-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%a7%80%ec%86%8d%ec%a0%81%ec%9d%b8-%ec%b0%b8%ec%97%ac\/\">\uace0\uac1d \uc131\uacf5 \ud300 \uad6c\ucd95<\/a> \uadf8\ub9ac\uace0 <a href=\"https:\/\/messengerbot.app\/ko\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9d%b8-%ea%b3%a0%ea%b0%9d-%ec%84%b1%ea%b3%b5-%ed%8c%80-%ea%b5%ac%ec%b6%95-%ec%b5%9c%ec%a0%81%ec%9d%98-%ed%81%b4%eb%9d%bc%ec%9d%b4%ec%96%b8%ed%8a%b8-%ec%b0%b8%ec%97%ac\/\">\ud6a8\uacfc\uc801\uc778 \uace0\uac1d \uc131\uacf5 \ud300 \ubaa8\ub378\uc758 \ub2e4\uc12f \uac00\uc9c0 \uae30\ub465 \ubaa8\ub378<\/a>.<\/p>\n<h3>\uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8\uc758 \uc5ed\ud560; \uace0\uac1d \uc131\uacf5 \uc784\uc6d0\uc758 \uc5ed\ud560; \uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560; \uace0\uac1d \uc131\uacf5 \ub300\ud45c\uc758 \uc5ed\ud560; \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560; \uace0\uac1d \uc131\uacf5 \uc778\ud134\uc758 \uc5ed\ud560<\/h3>\n<p>\uc2e4\uc6a9\uc801\uc778 \uc870\uc9c1\uc740 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\ud45c\uac00 \ud655\uc7a5\ub420 \uc218 \uc788\ub3c4\ub85d \uc8fc\ub2c8\uc5b4 \ubc0f \uc2dc\ub2c8\uc5b4 \uc5ed\ud560\uc758 \uade0\ud615\uc744 \ub9de\ucda5\ub2c8\ub2e4. \ub098\ub294 \ucc45\uc784\uc744 \ub2e4\uc74c\uacfc \uac19\uc774 \uc815\uc758\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\uace0\uac1d \uc131\uacf5 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8\uc758 \uc5ed\ud560:<\/strong> \uc628\ubcf4\ub529 \uc791\uc5c5\uc744 \uc2e4\ud589\ud558\uace0, \uc800\uc811\ucd09 \uc790\ub3d9\ud654 \uc2dc\ud000\uc2a4\ub97c \uad00\ub9ac\ud558\uba70, TTV \ub2e8\ucd95 \ubc0f \ud65c\uc131\ud654 \uba54\ud2b8\ub9ad \ud5a5\uc0c1\uc5d0 \uc911\uc694\ud55c \ud50c\ub808\uc774\ubd81 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc720\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc131\uacf5 \uc804\ubb38\uac00\uc758 \uc5ed\ud560:<\/strong> \uae30\ub2a5 \ucc44\ud0dd \ucea0\ud398\uc778 \ubc0f \uae30\uc220 \uc9c0\uc6d0 \ud50c\ub808\uc774\ubd81\uc5d0 \uc9d1\uc911\ud558\uba70, \uc885\uc885 \uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560\uacfc \uc9dd\uc744 \uc774\ub8e8\uc5b4 \uc81c\ud488 \ucc28\ub2e8 \uc694\uc18c\ub97c \uc81c\uac70\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc131\uacf5 \ub300\ud45c\uc758 \uc5ed\ud560:<\/strong> \uac74\uac15 \ubaa8\ub2c8\ud130\ub9c1 \ubc0f \uc815\uae30\uc801\uc778 \uac1c\uc785\uc744 \uc704\ud55c \ucd5c\uc804\uc120 \uc5ed\ud560\uc744 \ud558\uba70, \uacc4\uc815\uc5d0 \uc704\ud5d8 \uc2e0\ud638\uac00 \ub098\ud0c0\ub0a0 \uacbd\uc6b0 \uad00\ub9ac\uc790\uc5d0\uac8c \uc5d0\uc2a4\uceec\ub808\uc774\uc158\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc131\uacf5 \uc5d4\uc9c0\ub2c8\uc5b4\uc758 \uc5ed\ud560:<\/strong> \uae30\uc220 \uc628\ubcf4\ub529, \ud1b5\ud569 \ubc0f \ubb38\uc81c \ud574\uacb0\uc744 \uc81c\uacf5\ud558\uba70, \ud574\uacb0 \uc2dc\uac04\uc744 \uc904\uc774\uace0 \uc81c\ud488 \ucc44\ud0dd\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub0b4\uac00 \uc18c\uc720\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc131\uacf5 \uc784\ubb34:<\/strong> \uc784\uc6d0 \ud6c4\uc6d0, \uc804\ub7b5\uc801 \uac31\uc2e0 \ubc0f \uace0\ubd80\uac00\uac00\uce58 \ud655\uc7a5 \uacc4\ud68d\uc744 \uc870\uc728\ud569\ub2c8\ub2e4. \uc774 \uc5ed\ud560\uc740 \uc639\ud638 \ubc0f \ucc38\uace0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc6b0\uc120\uc2dc\ub418\ub294 \uacf3\uc5d0 \ubc30\uce58\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uace0\uac1d \uc131\uacf5 \uc778\ud134\uc758 \uc5ed\ud560:<\/strong> \ub370\uc774\ud130 \uc704\uc0dd, \uc628\ubcf4\ub529 \ubb38\uc11c \ubc0f \uc800\uc704\ud5d8 \uc544\uc6c3\ub9ac\uce58 \uc2dc\ud000\uc2a4\ub97c \uc9c0\uc6d0\ud558\uba70 \ud50c\ub808\uc774\ubd81\uacfc KPI\ub97c \ud559\uc2b5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc9c1\ubb34 \uc124\uba85\uc11c\ub97c \uc124\uacc4\ud560 \ub54c \uac01 \uc5ed\ud560\uc744 \ud2b9\uc815 \uc9c0\ud45c\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4(\uc608: \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8 \u2192 \uc628\ubcf4\ub529 \uc644\ub8cc; \uc804\ubb38\uac00 \u2192 \uae30\ub2a5 \ucc44\ud0dd\ub960; \uc5d4\uc9c0\ub2c8\uc5b4 \u2192 \ud574\uacb0 \uc2dc\uac04) \ubc0f \uace0\uac1d \uc131\uacf5 \uc778\ud134\uc758 \uc5ed\ud560\uc774 \uc5b4\uc18c\uc2dc\uc5d0\uc774\ud2b8, \uc804\ubb38\uac00 \ubc0f \uad00\ub9ac\uc790\uae4c\uc9c0 \ubc1c\uc804\ud560 \uc218 \uc788\ub3c4\ub85d \uba85\ud655\ud55c \uacbd\ub825 \uacbd\ub85c\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4. \ud15c\ud50c\ub9bf \ubc0f KPI \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc704\ud574 \uc6b0\ub9ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub9ac\uc18c\uc2a4\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-kpi-%eb%a7%88%ec%8a%a4%ed%84%b0%ed%95%98%ea%b8%b0-%ec%84%9c%eb%b9%84%ec%8a%a4-%ec%84%b1%ea%b3%b5-%eb%b0%8f-%eb%a7%8c%ec%a1%b1%eb%8f%84%eb%a5%bc-%eb%86%92%ec%9d%b4%ea%b8%b0-%ec%9c%84\/\">\uace0\uac1d \uc131\uacf5 KPI \uac00\uc774\ub4dc<\/a> \ubc0f \uc6b4\uc601 \ud50c\ub808\uc774\ubd81\uc5d0\uc11c <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%98%a8%eb%b3%b4%eb%94%a9-%ec%a0%95%ec%9d%98%ec%9d%98-%ec%a3%bc%ec%9a%94-%eb%8b%a8%ea%b3%84-%eb%8f%84%ea%b5%ac-%eb%b0%8f-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4-%ec%84%a4%eb%aa%85\/\">\uace0\uac1d \uc628\ubcf4\ub529 \uac00\uc774\ub4dc<\/a>.<\/p>\n<p>\ub3c4\uad6c \ubc0f \uc790\ub3d9\ud654\ub294 \uacb0\uc815\uc801\uc785\ub2c8\ub2e4: \ubd84\uc11d \ud50c\ub7ab\ud3fc(Gainsight, Salesforce)\uacfc \ub300\ud654\ud615 \uc790\ub3d9\ud654\ub97c \uacb0\ud569\ud558\uc5ec \uc77c\uc0c1\uc801\uc778 \uc544\uc6c3\ub9ac\uce58\ub97c \ud655\uc7a5\ud558\uace0 \uac00\uce58 \uc791\uc5c5\uc744 \uc704\ud55c \uc778\uac04\uc758 \uc8fc\uc758\ub97c \ubcf4\uc874\ud569\ub2c8\ub2e4. \uace0\uae09 \ucf58\ud150\uce20 \uc0dd\uc131 \ubc0f \ub2e4\uad6d\uc5b4 \uc9c0\uc6d0\uc744 \uc704\ud574 Brain Pod AI\ub294 \ub0b4\ubd80 \ucf58\ud150\uce20 \uc6cc\ud06c\ud50c\ub85c\ub97c \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \uc0dd\uc131 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uad81\uadf9\uc801\uc73c\ub85c, \uba85\ud655\ud55c \uad6c\uc870\u2014\uc5ed\ud560 \uc815\uc758, \uc18c\uc720 KPI \ubc0f \uc77c\uce58\ud558\ub294 \uc790\ub3d9\ud654\u2014\ub294 \uace0\uac1d \uc131\uacf5\uc758 \ubaa9\uc801\uc744 \uc6b4\uc601 \uac00\ub2a5\ud558\uace0 \uce21\uc815 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ko\/purpose-of-customer-success-clear-goals-core-value-4-5-pillars-and-essential-roles-from-manager-to-engineer-includes-interview-questions\/\" data-essbisPostTitle=\"Purpose of Customer Success: Clear Goals, Core Value, 4\u20135 Pillars and Essential Roles from Manager to Engineer \u2014 Includes Interview Questions\" data-essbisHoverContainer=\"\"><p>Key Takeaways Purpose of customer success: ensure customers achieve desired outcomes to drive mutual long\u2011term value\u2014shorten Time\u2011to\u2011Value (TTV), boost adoption, reduce churn, and enable expansion revenue. Goal of customer success: measurable business outcomes\u2014lower churn rate, increase Net Revenue Retention (NRR), and grow Customer Lifetime Value (CLTV). Importance of customer success in SaaS: subscription economics amplify [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":258212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-258213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/258213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/comments?post=258213"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/258213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media\/258212"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media?parent=258213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/categories?post=258213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/tags?post=258213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}