{"id":259853,"date":"2025-12-17T08:41:59","date_gmt":"2025-12-17T16:41:59","guid":{"rendered":"https:\/\/messengerbot.app\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/"},"modified":"2025-12-17T08:41:59","modified_gmt":"2025-12-17T16:41:59","slug":"%ec%bd%94%ed%98%b8%ed%8a%b8-%ec%9c%a0%ec%a7%80-%eb%b6%84%ec%84%9d-%ec%8b%a4%ec%9a%a9-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%bd%94%ed%98%b8%ed%8a%b8-%ec%9c%a0%ec%a7%80-%eb%b6%84%ec%84%9d-%ed%85%9c%ed%94%8c","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ko\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/","title":{"rendered":"\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d: \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf, SQL, Excel, Power BI, \uc9c0\ud45c \ubc0f \uc0ac\ub840 \uc608\uc81c\uac00 \ud3ec\ud568\ub41c \uc2e4\uc6a9 \uac00\uc774\ub4dc"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/ko\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/\" data-essbisposttitle=\"Cohort Retention Analysis: A Practical Guide with Cohort Retention Analysis Template, SQL, Excel, Power BI, Metrics and Case Examples\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\uc8fc\uc694 \ub0b4\uc6a9<\/h2>\n<ul>\n<li>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\uc740 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \ucf54\ud638\ud2b8\ub97c \ucd94\uc801\ud558\uc5ec \ub204\uac00 \ub0a8\uc544 \uc788\ub294\uc9c0\uc640 \uadf8 \uc774\uc720\ub97c \ubc1d\ud600\ub0c5\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc720\uc9c0\uc728\uc744 \uacc4\uc0b0\ud558\uae30 \uc704\ud574 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc138\uc694 (interval \ub0b4 \uc720\uc9c0\ub41c \uc0ac\uc6a9\uc790 \uc218 \/ \ucf54\ud638\ud2b8 \ud06c\uae30).<\/li>\n<li>\ud68c\uace0\uc801 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc740 \uacfc\uac70 \uc774\ud0c8\uc744 \uc9c4\ub2e8\ud558\uace0, \uc81c\ud488 \ubcc0\uacbd\uc744 \uac80\uc99d\ud558\uba70, \uc0c8\ub85c\uc6b4 \ud14c\uc2a4\ud2b8 \uc5c6\uc774 \uc2e4\ud5d8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4: \u201c\uc5b4\ub5a4 \ucf54\ud638\ud2b8\uac00 \uc720\uc9c0\ub418\uace0 \uc65c \uadf8\ub7f0\uac00?\u201d\ub77c\uace0 \ubb3c\uc5b4\ubcf4\uc138\uc694, \ub2e8\uc21c\ud788 \u201c\uc6b0\ub9ac\uc758 \uc720\uc9c0\uc728\uc740 \ubb34\uc5c7\uc778\uac00?\u201d\ub77c\uace0 \ubb3b\uc9c0 \ub9c8\uc138\uc694.<\/li>\n<li>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf\uacfc \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140 \uc2dc\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc22b\uc790\ub97c \uac80\uc99d\ud55c \ud6c4, \ubc18\ubcf5 \uac00\ub2a5\ud55c \ucd94\ucd9c\uacfc \uc815\ud655\uc131\uc744 \uc704\ud574 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d SQL\ub85c \ud655\uc7a5\ud558\uc138\uc694.<\/li>\n<li>\ucf54\ud638\ud2b8 \ubd84\uc11d \ucc28\ud2b8, \ud788\ud2b8\ub9f5 \ubc0f \ucf54\ud638\ud2b8 \ubd84\uc11d \uadf8\ub798\ud504\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud328\ud134\uc744 \uc2dc\uac01\ud654\ud558\uace0 \ubcc0\uace1\uc810(\uc77c 1, \uc8fc 2, \uc6d4 1)\uc744 \ucc3e\uc544\ub0b4\uc5b4 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \ud3c9\uade0\uc744 \ud53c\ud558\uc138\uc694.<\/li>\n<li>BI \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc138\uc694\u2014\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud30c\uc6cc BI \ub610\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \ud0dc\ube14\ub85c\u2014\uc77c\uc815\uc774 \uc788\ub294 \ub300\uc2dc\ubcf4\ub4dc, \ud68d\ub4dd \ucc44\ub110\ubcc4 \ud544\ud130 \ubc0f \uc808\ub300 \uc218\uce58\uc640 \uc720\uc9c0\ub41c \ube44\uc728\uc744 \ud3ec\ud568\ud558\ub294 \uc774\ud574\uad00\uacc4\uc790 \uc900\ube44 \ubcf4\uace0\uc11c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uae09 \ubaa8\ub378\ub9c1\uc744 \uc704\ud574 R \ub610\ub294 \ud30c\uc774\uc36c\uc5d0\uc11c \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \uc801\uc6a9\ud558\uc5ec \uc2e0\ub8b0 \uad6c\uac04, \uc0dd\uc874 \uc2a4\ud0c0\uc77c \ubd84\uc11d \ubc0f \uc81c\ud488 \uc6b0\uc120\uc21c\uc704\ub97c \uc54c\ub9ac\ub294 \uc138\ubd84\ud654 \uc2e4\ud5d8\uc744 \uacc4\uc0b0\ud558\uc138\uc694.<\/li>\n<li>\ud1b5\ucc30\ub825\uc744 \ud589\ub3d9\uc73c\ub85c \uc804\ud658\ud558\uc138\uc694: \ucf54\ud638\ud2b8 \uc2e0\ud638\ub97c \uc628\ubcf4\ub529 \uc218\uc815, \ud0c0\uac9f \uc7ac\ucc38\uc5ec \ud750\ub984 \ubc0f \ub9c8\ucf00\ud305 \uc2e4\ud5d8(\uace0\uac1d \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d \ubc0f \uc0ac\uc6a9\uc790 \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc804\ub7b5)\uc5d0 \ub9e4\ud551\ud558\uace0 \uc720\uc9c0\uc728 \ubd84\uc11d\uc744 \ud1b5\ud574 \uce21\uc815\ud558\uc138\uc694.<\/li>\n<li>\uac00\ub2a5\ud55c \uacbd\uc6b0 \ubcf4\uace0\uc11c \ubc0f \ub0b4\ub7ec\ud2f0\ube0c \uc790\ub3d9\ud654 - Brain Pod AI\uc640 \uac19\uc740 \ub3c4\uad6c\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc2dc\uac01\ud654\uc5d0\uc11c \uc77c\ubc18 \uc5b8\uc5b4 \uc694\uc57d\uc744 \uc0dd\uc131\ud558\uc5ec \ud300\uc774 \ucf54\ud638\ud2b8 \ud1b5\ucc30\ub825\uc5d0 \ub354 \ube60\ub974\uac8c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/div>\n<p>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\uc740 \ub204\uac00 \ub0a8\uace0, \ub204\uac00 \uc774\ud0c8\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \uc774\uc720\ub97c \uc774\ud574\ud558\ub294 \uac00\uc7a5 \uba85\ud655\ud55c \ubc29\ubc95\uc785\ub2c8\ub2e4 - SaaS \uc81c\ud488\uc5d0 \ub300\ud55c \uace0\uac1d \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \uc2e4\ud589\ud558\ub4e0, \ubaa8\ubc14\uc77c \uc571\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \uce21\uc815\ud558\ub4e0, \ub610\ub294 \ud68c\uace0\uc801 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc73c\ub85c \uac00\uc124\uc744 \uac80\uc99d\ud558\ub4e0 \uc774 \uac00\uc774\ub4dc\ub294 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\uc758 \uc758\ubbf8, \ucf54\ud638\ud2b8 \ubd84\uc11d \uc720\uc9c0\uc728 \uacc4\uc0b0 \ubc29\ubc95 \ubc0f \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc744 \uc801\uc6a9\ud558\ub294 \ubc29\ubc95, \uadf8\ub9ac\uace0 \ucf54\ud638\ud2b8 \ubd84\uc11d \ud1b5\uacc4 \ubc0f \ucf54\ud638\ud2b8 \ubd84\uc11d \uc2dc\uac01\ud654\uac00 \uc758\uc0ac \uacb0\uc815\uc5d0 \uc5b4\ub5bb\uac8c \uc801\ud569\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc2e4\uc2b5 \uc608\uc81c\uc778 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc608\uc81c\uc640 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf, \uadf8\ub9ac\uace0 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140, \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d SQL, \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d Power BI, Power BI\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d, R\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d \ubc0f Python\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc5d0 \ub300\ud55c \ub3c4\uad6c\ubcc4 \uc6cc\ud06c\ud50c\ub85c\uc6b0, \uadf8\ub9ac\uace0 Google Analytics\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d, Tableau\uc758 \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d \ubc0f Tableau \ubcf4\uace0\uc11c\uc5d0 \ub300\ud55c \uac04\ub2e8\ud55c \uba54\ubaa8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc5d0\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc815\uc758\uc640 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc758\ubbf8\ub97c \uc774\ud574\ud558\uace0, \ucd5c\uace0\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d \ucc28\ud2b8\uc640 \ucf54\ud638\ud2b8 \ubd84\uc11d \uadf8\ub798\ud504 \ud328\ud134\uc744 \ud655\uc778\ud558\uba70, \ucf54\ud638\ud2b8 \uc720\uc9c0 \ud1b5\ucc30\ub825\uc744 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uace0\uac1d \uc720\uc9c0 \ubc0f \ucf54\ud638\ud2b8 \ubd84\uc11d \ub9c8\ucf00\ud305 \uc804\ub7b5\uc73c\ub85c \uc804\ud658\ud558\uae30 \uc704\ud55c \ud50c\ub808\uc774\ubd81\uc744 \uac16\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h2>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uae30\ubcf8 \uc0ac\ud56d<\/h2>\n<h3>\ud68c\uace0\uc801 \uc9d1\ub2e8 \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00<\/h3>\n<p>\uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d\uc774\ub77c\uace0 \ud560 \ub54c, \uc800\ub294 \uc2dc\uc791 \uc774\ubca4\ud2b8(\uac00\uc785 \ub0a0\uc9dc, \uccab \uad6c\ub9e4, \uccab \ubc29\ubb38)\ub97c \uacf5\uc720\ud558\ub294 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc744 \ucd94\uc801\ud558\ub294 \uad6c\uc870\ud654\ub41c \ubc29\ubc95\uc744 \uc758\ubbf8\ud558\uba70, \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uadf8\ub4e4\uc758 \uc720\uc9c0\uc728\uc774 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\ub294\uc9c0\ub97c \uad00\ucc30\ud569\ub2c8\ub2e4. \ud68c\uace0\uc801 \uc9d1\ub2e8 \ubd84\uc11d\uc740 \uacfc\uac70 \ub370\uc774\ud130\ub97c \ub418\ub3cc\uc544\ubcf4\uc544 \uacb0\uacfc\ub97c \uce21\uc815\ud558\ub294 \ud2b9\uc815 \ud615\ud0dc\uc758 \uc9d1\ub2e8 \ubd84\uc11d\uc73c\ub85c, \ub204\uac00 \ub3cc\uc544\uc654\uace0, \ub204\uac00 \uc774\ud0c8\ud588\uc73c\uba70, \uc5b8\uc81c \uc774\ud0c8\ud588\ub294\uc9c0\ub97c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4. \ud68c\uace0\uc801 \uc9d1\ub2e8\uc740 \uacfc\uac70 \uc628\ubcf4\ub529 \ubb38\uc81c\ub97c \uc9c4\ub2e8\ud558\uac70\ub098, \ud68d\ub4dd \ucc44\ub110\uc744 \ube44\uad50\ud558\uac70\ub098, \uc0c8\ub85c\uc6b4 \uc2e4\ud5d8\uc744 \uc218\ud589\ud558\uc9c0 \uc54a\uace0 \uc81c\ud488 \ubcc0\uacbd\uc5d0 \ub300\ud55c \uac00\uc124\uc744 \uac80\uc99d\ud558\ub294 \ub370 \ud2b9\ud788 \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud68c\uace0\uc801 \uc9d1\ub2e8\uc744 \ud1b5\ud574 \uace0\uc815\ub41c \uac04\uaca9(\uc77c, \uc8fc, \uc6d4)\uc73c\ub85c \uc9d1\ub2e8 \ubd84\uc11d \uc720\uc9c0\uc728\uc744 \uacc4\uc0b0\ud558\uace0, \uac10\uc18c\ub97c \uc815\ub7c9\ud654\ud558\uae30 \uc704\ud574 \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4: \uc77c\ubc18\uc801\uc73c\ub85c \uc720\uc9c0\ub41c_\uc0ac\uc6a9\uc790 \uc218 \/ \uc9d1\ub2e8_\ud06c\uae30 per interval. \uc774 \uac04\ub2e8\ud55c \ube44\uc728\uc740 \uc9d1\ub2e8 \ubd84\uc11d \ucc28\ud2b8 \ub610\ub294 \uc9d1\ub2e8 \ubd84\uc11d \uadf8\ub798\ud504\ub85c \ucd94\uc801\ub418\uc5b4 \uc6d0\uc2dc \ud3c9\uade0\uc774 \uc228\uae30\ub294 \ud328\ud134\uc744 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, SaaS \uc81c\ud488\uc740 \ub192\uc740 1\uc77c \uc720\uc9c0\uc728\uc744 \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc 2\uc8fc \ucc28\uc5d0 \uae09\uaca9\ud55c \uac10\uc18c\ub97c \ubcf4\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uade0\uc77c\ud558\uac8c \ub0ae\uc740 \uc720\uc9c0\uc728\uacfc\ub294 \ub2e4\ub974\uac8c \ucc98\ub9ac\ud558\ub294 \uc2e0\ud638\uc785\ub2c8\ub2e4.<\/p>\n<p>\ud68c\uace0\uc801 \uc9d1\ub2e8 \ubd84\uc11d\uc744 \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \ub2e8\uacc4:<\/p>\n<ul>\n<li>\uc9d1\ub2e8 \uae30\uac04(\uc8fc\uac04, \uc6d4\uac04) \ubc0f \uc720\uc9c0 \uc774\ubca4\ud2b8\ub97c \uc815\uc758\ud569\ub2c8\ub2e4.<\/li>\n<li>SQL \ub610\ub294 \ubd84\uc11d\uc744 \ud1b5\ud574 \uacfc\uac70 \uc0ac\uc6a9\uc790 \uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c \uac00\uc838\uc635\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d SQL \ucffc\ub9ac \ubc0f \uc9d1\ub2e8 \ubd84\uc11d Google Analytics \ubcf4\uace0\uc11c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc9d1\ub2e8 \ubd84\uc11d \ud1b5\uacc4\ub97c \uacc4\uc0b0\ud558\uace0 \uc5f4 \uc9c0\ub3c4 \ub610\ub294 \uc9d1\ub2e8 \uc720\uc9c0 \ucc28\ud2b8\ub85c \uc2dc\uac01\ud654\ud558\uc5ec \ud2b8\ub80c\ub4dc\ub97c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud488 \ub610\ub294 \uc628\ubcf4\ub529 \ud750\ub984\uc744 \ubc18\ubcf5\ud558\uace0 \uc774\ud6c4 \uc9d1\ub2e8\uc744 \uc7ac\ud3c9\uac00\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ube44\uc988\ub2c8\uc2a4 \uc778\ud154\ub9ac\uc804\uc2a4 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\ub294 \ud300\uc758 \uacbd\uc6b0, SQL \ucd94\ucd9c\uacfc \uc2dc\uac01\ud654\ub97c \uacb0\ud569\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4: \uc9d1\ub2e8 \ub370\uc774\ud130\ub97c \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d SQL\ub85c \ub0b4\ubcf4\ub0b8 \ub2e4\uc74c, \ube60\ub978 \uac80\uc99d\uc744 \uc704\ud574 \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140 \ubaa8\ub378\uc744 \uad6c\ucd95\ud558\uac70\ub098 \ubc18\ubcf5 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc704\ud574 Power BI\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4. \ud578\uc988\uc628 \ud15c\ud50c\ub9bf\uc744 \uc120\ud638\ud558\ub294 \uacbd\uc6b0, \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf\uc740 \uc124\uc815 \uc2dc\uac04\uc744 \uc904\uc774\uace0 \uacf5\uc2dd \ubc0f \ucc28\ud2b8 \ud504\ub808\uc820\ud14c\uc774\uc158\uc744 \ud45c\uc900\ud654\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc9d1\ub2e8 \ubd84\uc11d \uc815\uc758 \ubc0f \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uc758\ubbf8<\/h3>\n<p>\uc9d1\ub2e8 \ubd84\uc11d \uc815\uc758: \uc9d1\ub2e8 \ubd84\uc11d\uc740 \uacf5\uc720 \uc18d\uc131\uc774\ub098 \uc774\ubca4\ud2b8\uc5d0 \ub530\ub77c \ubd84\ub958\ub41c \uc2dc\uac04\uc5d0 \ub530\ub978 \uc0ac\uc6a9\uc790 \ud589\ub3d9 \uc5f0\uad6c\uc785\ub2c8\ub2e4. \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d\uc740 \uc774 \uc815\uc758\ub97c \ubc14\ud0d5\uc73c\ub85c \uc720\uc9c0\uc5d0 \ud2b9\ud788 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4: \uac01 \uc9d1\ub2e8\uc774 \uc5f0\uc18d\uc801\uc778 \uae30\uac04 \ub3d9\uc548 \ubaa9\ud45c \ud589\ub3d9(\uc571 \uc5f4\uae30, \uad6c\ub9e4, \ub85c\uadf8\uc778)\uc744 \uc218\ud589\ud558\ub294 \ube44\uc728\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc9d1\ub2e8 \ubd84\uc11d\uc758 \uc758\ubbf8\ub97c \uc774\ud574\ud558\uba74 \ud68d\ub4dd \uc9c0\ud45c\uc640 \uc7a5\uae30 \uac00\uce58 \uc9c0\ud45c\ub97c \uad6c\ubcc4\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d\uc740 \ud5c8\uc138 \uc9c0\ud45c\uac00 \uc544\ub2c8\ub77c \uc0dd\uc560 \uc8fc\uae30 \uac74\uac15\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4. \uace0\uac1d \uc720\uc9c0 \uc9d1\ub2e8 \ubd84\uc11d\uacfc \uc0ac\uc6a9\uc790 \uc720\uc9c0 \uc9d1\ub2e8 \ubd84\uc11d\uc758 \ud575\uc2ec \uc9c8\ubb38\uc740 \ub3d9\uc77c\ud569\ub2c8\ub2e4: \uc5b4\ub5a4 \uc9d1\ub2e8\uc774 \uc9c0\uc18d\uc801\uc778 \ucc38\uc5ec\ub97c \uc81c\uacf5\ud558\uba70, \uc5b4\ub5a4 \ud68d\ub4dd \uc18c\uc2a4\uac00 \ub354 \ub192\uc740 \uc0dd\uc560 \uac00\uce58\ub97c \uc0dd\uc131\ud558\uace0, \uc5b4\ub5a4 \uc81c\ud488 \uc21c\uac04\uc774 \uc720\uc9c0\uc5d0 \uc2e4\uc9c8\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\uae4c?<\/p>\n<p>\uc9d1\ub2e8 \uc791\uc5c5\uc744 \uc2e4\ud589 \uac00\ub2a5\ud558\uac8c \uc720\uc9c0\ud558\uae30 \uc704\ud574 \ub124 \uac00\uc9c0 \uc2e4\uc6a9\uc801\uc778 \uac1c\ub150\uc5d0 \uc758\uc874\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc138\ubd84\ud654: \uc81c\ud488 \uc8fc\uae30\uc640 \uc77c\uce58\ud558\ub294 \ucf54\ud638\ud2b8 \uc708\ub3c4\uc6b0\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4 (\uc571\uc758 \uacbd\uc6b0 \ub9e4\uc77c, \uad6c\ub3c5 \uccad\uad6c\uc758 \uacbd\uc6b0 \ub9e4\uc6d4).<\/li>\n<li>\uc720\uc9c0 \uc815\uc758: \uc720\uc9c0 \uc774\ubca4\ud2b8\ub97c \uba85\ud655\ud788 \uc815\uc758\ud569\ub2c8\ub2e4 (\ud65c\uc131 \uc0ac\uc6a9, \uc720\ub8cc \uac31\uc2e0, \uae30\ub2a5 X \uc0ac\uc6a9).<\/li>\n<li>\uc2dc\uac01\ud654: \ucf54\ud638\ud2b8 \ubd84\uc11d \uc2dc\uac01\ud654 \u2014 \ud788\ud2b8\ub9f5, \uc120 \uadf8\ub798\ud504 \ub610\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \uadf8\ub798\ud504 \u2014 \ub97c \uc0ac\uc6a9\ud558\uc5ec \ubcc0\uace1\uc810\uc744 \ube60\ub974\uac8c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4.<\/li>\n<li>\uc6b4\uc601\ud654: \uc774\ud0c8\ub960\uc744 \uc904\uc774\uae30 \uc704\ud574 \ucf54\ud638\ud2b8 \ud1b5\ucc30\ub825\uc744 \uc628\ubcf4\ub529 \ubc0f \ucc38\uc5ec \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4 (\uc628\ubcf4\ub529 \uac00\uc774\ub4dc \ubc0f \uc608\uc2dc \ucc38\uc870).<\/li>\n<\/ul>\n<p>\ud1b5\ucc30\ub825\uc744 \ud589\ub3d9\uc73c\ub85c \uc804\ud658\ud558\uae30 \uc704\ud574 \ucf54\ud638\ud2b8 \uacb0\uacfc\ub97c \uc6b4\uc601 \ud398\uc774\uc9c0\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4: \uace0\uac1d \uc720\uc9c0 \uac00\uc774\ub4dc\uc758 \uc804\ub7b5, \uc2e4\uc6a9\uc801\uc778 \uc628\ubcf4\ub529 UX \uc608\uc2dc\uc758 \uc628\ubcf4\ub529 \ud328\ud134, SaaS \ub9ac\uc18c\uc2a4\uc758 \uc628\ubcf4\ub529 \ub3c4\uad6c\uc5d0\uc11c\uc758 SaaS \uc628\ubcf4\ub529 \ub3c4\uad6c. \ub610\ud55c \uc81c\ud488 \uc218\uc815\uc774 \uce21\uc815 \uac00\ub2a5\ud55c \uc720\uc9c0 \uc99d\uac00\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \uace0\uac1d \uc11c\ube44\uc2a4 \ud300\uc758 KPI\uc5d0\uc11c \uc720\uc9c0 KPI\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud569\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/cohort-retention-analysis-271665.jpg\" alt=\"\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\ud68c\uace0\uc801 \uc9d1\ub2e8 \ubd84\uc11d\uc774\ub780 \ubb34\uc5c7\uc778\uac00<\/h2>\n<h3>\ub0b4\uac00 \ud68c\uace0\uc801 \ucf54\ud638\ud2b8\ub97c \uc815\uc758\ud558\ub294 \ubc29\ubc95\uacfc \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\uc774 \ud5e4\ub4dc\ub77c\uc778 \uba54\ud2b8\ub9ad \uc774\uc0c1\uc778 \uc774\uc720<\/h3>\n<p>\ud68c\uace0\uc801 \uc9d1\ub2e8 \ubd84\uc11d\uc740 \ub0b4\uac00 \uacfc\uac70 \uc0ac\uc6a9\uc790 \uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c \uac00\uc838\uc640 \uc0ac\ub78c\ub4e4\uc744 \uacf5\uc720 \uc2dc\uc791 \uc774\ubca4\ud2b8\ub85c \uadf8\ub8f9\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4\u2014\uac00\uc785 \ub0a0\uc9dc, \uccab \uad6c\ub9e4, \uccab \uc138\uc158\u2014\uadf8\ub9ac\uace0 \uace0\uc815\ub41c \uac04\uaca9 \ub3d9\uc548 \uadf8\ub4e4\uc758 \ud589\ub3d9\uc744 \uad00\ucc30\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d\uc740 \uc9d1\ub2e8 \uc218\uc900\uc758 \ud328\ud134\uc73c\ub85c \uc9d1\uacc4 KPI\uc5d0\uc11c \uc8fc\uc758\ub97c \uc804\ud658\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4: \uc8fc \ub610\ub294 \uc6d4\ubcc4 \uc9d1\ub2e8 \ubd84\uc11d \uc720\uc9c0\uc728, \uc9d1\ub2e8 \uc720\uc9c0 \uac10\uc18c \uace1\uc120, \uc0ac\uc6a9\uc790\uac00 \uc774\ud0c8\ud558\ub294 \uc21c\uac04\uc744 \ub4dc\ub7ec\ub0b4\ub294 \uc9d1\ub2e8 \ubd84\uc11d \ud1b5\uacc4. \u201c\uc6b0\ub9ac\uc758 \uc720\uc9c0\uc728\uc740 \uc5bc\ub9c8\uc778\uac00?\u201d\ub77c\uace0 \ubb3b\ub294 \ub300\uc2e0, \u201c\uc5b4\ub5a4 \uc9d1\ub2e8\uc774 \uc720\uc9c0\ub418\uace0 \uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00?\u201d\ub77c\uace0 \ubb3b\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud504\ub808\uc784\uc740 \uc720\uc9c0\uc728 \ubd84\uc11d\uc744 \ub0b4\uac00 \ud589\ub3d9\ud560 \uc218 \uc788\ub294 \uc9c4\ub2e8 \ub3c4\uad6c\ub85c \ubc14\uafc9\ub2c8\ub2e4.<\/p>\n<p>\ud68c\uace0\uc801 \uc9d1\ub2e8\uc744 \uc2e4\ud589\ud560 \ub54c \ub098\ub294 \uc138 \uac00\uc9c0\ub97c \uba85\uc2dc\uc801\uc73c\ub85c \uc124\uc815\ud569\ub2c8\ub2e4: \uc9d1\ub2e8 \ucc3d, \uc720\uc9c0 \uc774\ubca4\ud2b8, \uadf8\ub9ac\uace0 \uac04\uaca9 \uae38\uc774. \ub0b4\uac00 \uc0ac\uc6a9\ud558\ub294 \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc740 \uac04\ub2e8\ud569\ub2c8\ub2e4: retained_users_in_interval \/ cohort_size, \uac04\uaca9\ub9c8\ub2e4 \ubc18\ubcf5\ub429\ub2c8\ub2e4. \uc9d1\ub2e8 \ubd84\uc11d \ucc28\ud2b8 \ub610\ub294 \uc9d1\ub2e8 \ubd84\uc11d \uadf8\ub798\ud504(\ud788\ud2b8\ub9f5 \ub610\ub294 \uc120 \uadf8\ub798\ud504)\ub85c \uc2dc\uac01\ud654\ub41c \uacb0\uacfc\ub294 \ud558\ub77d\uc774 \ubcf4\ud3b8\uc801\uc778\uc9c0 \uc544\ub2c8\uba74 \ud2b9\uc815 \uc9d1\ub2e8, \ud68d\ub4dd \ucd9c\ucc98 \ub610\ub294 \uc628\ubcf4\ub529 \ud37c\ub110\uc5d0 \uc5f0\uacb0\ub418\uc5b4 \uc788\ub294\uc9c0\ub97c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4.<\/p>\n<h3>\ud68c\uace0\uc801 \uc9d1\ub2e8\uc744 \uc0ac\uc6a9\ud560 \ub54c\uc640 \uc804\ud5a5\uc801 \uc2e4\ud5d8\uc744 \uc0ac\uc6a9\ud560 \ub54c, \uadf8\ub9ac\uace0 \ub370\uc774\ud130\ub97c \ucd94\ucd9c\ud558\ub294 \ubc29\ubc95<\/h3>\n<p>\uae30\uc874 \ub370\uc774\ud130\uc5d0\uc11c \ube60\ub978 \ub2f5\ubcc0\uc774 \ud544\uc694\ud560 \ub54c\ub294 \ud68c\uace0\uc801 \uc9d1\ub2e8 \ubd84\uc11d\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \uac11\uc791\uc2a4\ub7ec\uc6b4 \uc774\ud0c8 \uae09\uc99d \uc9c4\ub2e8, \uacfc\uac70 \uc81c\ud488 \ubcc0\uacbd\uc758 \uc601\ud5a5\uc744 \uac80\uc99d\ud558\uac70\ub098 \uc778\uc218 \ucc44\ub110\uc744 \ube44\uad50\ud558\ub294 \uacbd\uc6b0\uac00 \ud574\ub2f9\ub429\ub2c8\ub2e4. \uc9c8\ubb38\uc774 \uc778\uacfc \ucd94\ub860\uc774\ub098 \ud1b5\uc81c\ub41c \ud14c\uc2a4\ud2b8\ub97c \uc694\uad6c\ud558\uba74, \uc804\ud5a5\uc801 \uc2e4\ud5d8\uc744 \uc124\uacc4\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud68c\uace0\uc801 \uc9d1\ub2e8\uc740 \ube60\ub974\uba70, \uc885\uc885 \uc5b4\ub5a4 \uac00\uc124\uc774 A\/B \ud14c\uc2a4\ud2b8\ub97c \ubc1b\uc744 \uac00\uce58\uac00 \uc788\ub294\uc9c0\ub97c \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4.<\/p>\n<p>\ub370\uc774\ud130\ub97c \ucd94\ucd9c\ud558\uae30 \uc704\ud574 \uc77c\ubc18\uc801\uc73c\ub85c \ubd84\uc11d \ub0b4\ubcf4\ub0b4\uae30\uc640 SQL\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4. Google Analytics \ub610\ub294 \uc774\ubca4\ud2b8 \uc800\uc7a5\uc18c\uc5d0\uc11c \uc774\ubca4\ud2b8 \uc218\uc900 \ub370\uc774\ud130\ub97c \uac00\uc838\uc624\uace0, \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d SQL \ucffc\ub9ac\ub97c \uc2e4\ud589\ud558\uc5ec \uc9d1\ub2e8 \ud06c\uae30\uc640 \uc720\uc9c0 \uc218\uce58\ub97c \uacc4\uc0b0\ud569\ub2c8\ub2e4. \ube60\ub978 \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \uc704\ud574 \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d Excel \uc2dc\ud2b8\ub97c \ub9cc\ub4e4\uc5b4 \uc218\ud559\uc744 sanity-check\ud569\ub2c8\ub2e4; \ubc18\ubcf5 \ubcf4\uace0\ub97c \uc704\ud574 \ub3d9\uc77c\ud55c SQL \uae30\ubc18 \ub370\uc774\ud130 \uc138\ud2b8\ub97c Power BI \ub610\ub294 Tableau\ub85c \uc2dc\uac01\ud654\ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub41c \uc9d1\ub2e8 \ubcf4\uace0\uc11c\ub97c \ud0d0\uc0c9\ud558\uace0 \uc2f6\ub2e4\uba74, \uace0\uac1d \uc720\uc9c0\uc5d0 \ub300\ud55c \uac00\uc774\ub4dc, \uc774\ud0c8\uc744 \uc904\uc774\ub294 \uc2e4\uc6a9\uc801\uc778 \uc628\ubcf4\ub529 UX \uc0ac\ub840, SaaS\ub97c \uc704\ud55c \uc628\ubcf4\ub529 \ub3c4\uad6c, KPI \ud398\uc774\uc9c0\uc5d0\uc11c \ubaa8\ub2c8\ud130\ub9c1\ud558\ub294 \uc720\uc9c0 KPI\ub97c \ucc38\uc870\ud558\uc138\uc694.<\/p>\n<p>\uc9d1\ub2e8 \ubcf4\uace0\uc11c\uc640 \uad00\ub828\ud558\uc5ec AI \uc9c0\uc6d0 \ucf58\ud150\uce20 \ub610\ub294 \uc790\ub3d9\ud654\ub97c \uace0\ub824\ud558\ub294 \ud300\uc744 \uc704\ud574, Brain Pod AI\ub294 \ub370\uc774\ud130\uc758 \ub0b4\ub7ec\ud2f0\ube0c \uc694\uc57d\uc744 \uc790\ub3d9\ud654\ud558\uace0 \ubc18\ubcf5 \uac00\ub2a5\ud55c \ubcf4\uace0\uc11c \ubcf5\uc0ac\ub97c \uc0dd\uc131\ud558\ub294 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \ubc29\ubc95 \ubc0f \ud1b5\uacc4<\/h2>\n<h3>\uc9d1\ub2e8 \ubd84\uc11d \ud1b5\uacc4 \ubc0f \uc9d1\ub2e8 \ubd84\uc11d \uadf8\ub798\ud504<\/h3>\n<p>\uc62c\ubc14\ub978 \uc9c0\ud45c\ub97c \uc120\ud0dd\ud558\uc5ec \ubc29\ubc95 \uc791\uc5c5\uc744 \uc2dc\uc791\ud569\ub2c8\ub2e4: \uc9d1\ub2e8 \ubd84\uc11d \uc720\uc9c0\uc728, \uc8fc\uae30\ub2f9 \ud65c\uc131 \uc0ac\uc6a9\uc790 \uc218, \uadf8\ub9ac\uace0 \uc9d1\ub2e8\ub2f9 \uc774\ud0c8 \ubc1c\uc0dd\ub960. \uc9d1\ub2e8 \ubd84\uc11d \ud1b5\uacc4\ub294 \ub2e8\uc77c \uc22b\uc790\uac00 \uc544\ub2cc \ubd84\ud3ec\uc5d0 \uad00\ud55c \uac83\uc785\ub2c8\ub2e4\u2014\uc911\uc559\uac12\uacfc \uaf2c\ub9ac \ud589\ub3d9\uc744 \uc0b4\ud3b4\ubcf4\uc138\uc694, \ud3c9\uade0\ub9cc \ubcf4\uc9c0 \ub9c8\uc138\uc694. \uc77c\ubc18\uc801\uc73c\ub85c \uc9d1\ub2e8 \uc720\uc9c0\uc728\uc744 \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd(\uc720\uc9c0\ub41c_\uc0ac\uc6a9\uc790_\uc218_\ub300_\uc8fc\uae30\ub2f9_\uc9d1\ub2e8_\ud06c\uae30)\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc8fc\uae30\ubcc4\ub85c \uacc4\uc0b0\ud55c \ud6c4, \ubd84\uc0b0, \uc2e0\ub8b0 \uad6c\uac04, \uadf8\ub9ac\uace0 \uc9d1\ub2e8 \uac04 \ube44\uad50\ub97c \ud1b5\ud574 \uc758\ubbf8 \uc788\ub294 \ubcc0\ud654\ub97c \ucc3e\uc544\ub0c5\ub2c8\ub2e4.<\/p>\n<p>\uc2dc\uac01\ud654\ub97c \uc704\ud574 \ud45c \ud615\uc2dd\uc758 \uacb0\uacfc\ub97c \uc9d1\ub2e8 \ubd84\uc11d \uadf8\ub798\ud504\uc640 \ud788\ud2b8\ub9f5\uc73c\ub85c \ubcc0\ud658\ud569\ub2c8\ub2e4\u2014\uc774\ub4e4\uc740 \uc808\ub300 \uc720\uc9c0\uc728\uacfc \uc0c1\ub300\uc801 \uac10\uc18c\ub97c \ubaa8\ub450 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc88b\uc740 \uc9d1\ub2e8 \ubd84\uc11d \ucc28\ud2b8\ub294 \uc720\uc9c0\uc728\uc774 \ub2e4\ub974\uac8c \ub098\ud0c0\ub098\ub294 \uacf3(1\uc77c, 2\uc8fc, 1\uac1c\uc6d4)\uc744 \uac15\uc870\ud569\ub2c8\ub2e4. \uc800\ub294 \ube60\ub978 \uc9d1\ub2e8 \ub0b4\ubcf4\ub0b4\uae30\uc640 \uc6d0\uc2dc \uc774\ubca4\ud2b8 \uc218\ub97c \uc704\ud574 Google Analytics\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4 (<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>), \uadf8\ub7f0 \ub2e4\uc74c SQL\ub85c \uc218\uce58\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4. \ub354 \ud48d\ubd80\ud55c BI \uc2dc\uac01\ud654\uac00 \ud544\uc694\ud558\uba74 \ub3d9\uc77c\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c Power BI \ub610\ub294 Tableau\ub85c \uc774\ub3d9\ud569\ub2c8\ub2e4 (<a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>, <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener\">Tableau<\/a>) \ub300\ud654\ud615 \uc9d1\ub2e8 \uc720\uc9c0 \ucc28\ud2b8\uc640 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc6b4\uc601 \ud301:<\/p>\n<ul>\n<li>\uc65c\uace1\ub41c \ube44\uc728\uc744 \ud53c\ud558\uae30 \uc704\ud574 \uba3c\uc800 SQL\uc5d0\uc11c \uc9d1\ub2e8 \ud06c\uae30\uc640 \uc720\uc9c0 \uc218\uce58\ub97c \uacc4\uc0b0\ud569\ub2c8\ub2e4\u2014\uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d SQL\uc740 \uc624\ub958\uac00 \uc790\uc8fc \uc228\uaca8\uc838 \uc788\ub294 \uacf3\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc9d1\ub2e8 \ud06c\uae30\uac00 \ubcc0\ub3d9\ud560 \ub54c \uc798\ubabb\ub41c \uacb0\ub860\uc744 \ud53c\ud558\uae30 \uc704\ud574 \uc808\ub300 \uc22b\uc790\ub97c \ube44\uc728\uacfc \ud568\uaed8 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucc28\ud2b8\uc5d0 \uc81c\ud488 \ubcc0\uacbd \uc0ac\ud56d\uc774\ub098 \ucea0\ud398\uc778\uc744 \uc8fc\uc11d\uc73c\ub85c \ucd94\uac00\ud558\uc5ec \uc9d1\ub2e8 \ubd84\uc11d \ud1b5\uacc4\uac00 \uc2e4\uc81c \uc774\ubca4\ud2b8\uc5d0 \ub9e4\ud551\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3>\uc9d1\ub2e8 \ubd84\uc11d \uc2dc\uac01\ud654, \uc9d1\ub2e8 \ubd84\uc11d \ucc28\ud2b8, \uc9d1\ub2e8 \uc720\uc9c0 \ucc28\ud2b8<\/h3>\n<p>\ucf54\ud638\ud2b8 \ubd84\uc11d \uc2dc\uac01\ud654\ub294 \ud55c\ub208\uc5d0 \uc138 \uac00\uc9c0 \uc9c8\ubb38\uc5d0 \ub2f5\ud574\uc57c \ud569\ub2c8\ub2e4: \uc5b4\ub5a4 \ucf54\ud638\ud2b8\uac00 \uac00\uc7a5 \uc798 \uc218\ud589\ub418\ub294\uc9c0, \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\ub294 \uc704\uce58, \uadf8\ub9ac\uace0 \uac1c\uc785\uc774 \ud6a8\uacfc\ub97c \ubbf8\uce58\ub294\uc9c0 \uc5ec\ubd80. \uc800\ub294 \uc774\uc911 \ubdf0\ub97c \uc120\ud638\ud569\ub2c8\ub2e4: \uc720\uc9c0\uc728 \ucd94\uc138\ub97c \uc704\ud55c \ud788\ud2b8\ub9f5\uacfc \uc2dc\uac04\uc5d0 \ub530\ub978 \ub204\uc801 \uc720\uc9c0\uc728\uc744 \uc704\ud55c \ucf54\ud638\ud2b8 \ubd84\uc11d \ucc28\ud2b8(\uc120 \ucc28\ud2b8). \ube60\ub978 \uc2e4\ud5d8\uc744 \uc704\ud574 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140 \uc2dc\ud2b8\uc5d0\uc11c \ud504\ub85c\ud1a0\ud0c0\uc785\uc744 \ub9cc\ub4e0 \ub2e4\uc74c, Power BI\uc758 \uc815\uae30 \ubcf4\uace0\uc11c\uc5d0 \uac8c\uc2dc\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \uc800\uc758 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d Power BI \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud560 \ub54c \ucf54\ud638\ud2b8 \ucc28\ud2b8\ub97c \uc6b4\uc601 \ud398\uc774\uc9c0\uc5d0 \uc5f0\uacb0\ud558\uc5ec \ud300\uc774 \ud589\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ucf54\ud638\ud2b8 \ud1b5\ucc30\ub825\uc744 \uace0\uac1d \uc720\uc9c0 \ud50c\ub808\uc774\ubd81(<a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%9c%a0%ec%a7%80\/\">\uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc758 \ucd08\uc11d\uc785\ub2c8\ub2e4.<\/a>)\uc5d0 \uc5f0\uacb0\ud558\uace0, \uc628\ubcf4\ub529 \ubb38\uc81c\ub97c UX \uac00\uc774\ub4dc\uc758 \uc608\uc81c(<a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-%ec%98%a8%eb%b3%b4%eb%94%a9-ux-%ec%82%ac%eb%a1%80%ec%99%80-%ec%9d%b4%ed%83%88%ec%9d%84-%ec%a4%84%ec%9d%b4%ea%b3%a0-%ec%9c%a0%ec%a7%80%ec%9c%a8%ec%9d%84-%eb%86%92\/\">\uc628\ubcf4\ub529 UX \uc608\uc81c<\/a>)\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4. SaaS \uc81c\ud488\uc758 \uacbd\uc6b0, \ucf54\ud638\ud2b8 \ud328\ud134\uc744 \uc628\ubcf4\ub529 \ub3c4\uad6c \uba54\ud2b8\ub9ad(<a href=\"https:\/\/messengerbot.app\/ko\/saas-%ec%98%a8%eb%b3%b4%eb%94%a9-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%9c-%ec%8b%a4%ec%9a%a9-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4\/\">SaaS \uc628\ubcf4\ub529 \ub3c4\uad6c<\/a>) \ubc0f \uc720\uc9c0 KPI(<a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-%ed%8c%80%ec%9d%84-%ec%9c%84%ed%95%9c-kpi-5%ea%b0%80%ec%a7%80-%ed%95%84%ec%88%98-%ec%a7%80%ed%91%9c-10%eb%8c%80-10-%ea%b7%9c%ec%b9%99-%ec%83%81%ec%9c%84\/\">\uc720\uc9c0 KPI<\/a>).<\/p>\n<p>\uc790\ub3d9\ud654 \ub178\ud2b8: Brain Pod AI\ub294 \ucf54\ud638\ud2b8 \ucc28\ud2b8\uc5d0 \ub300\ud55c \ub0b4\ub7ec\ud2f0\ube0c \uc694\uc57d\uc744 \uc0dd\uc131\ud558\uc5ec \ucf54\ud638\ud2b8 \ubd84\uc11d \uc2dc\uac01\ud654\ub97c \ubcf4\uace0\uc11c \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77d\uc744 \uc218 \uc788\ub294 \ud1b5\ucc30\ub825\uc73c\ub85c \ubcc0\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI \uc791\uac00<\/a>).<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/cohort-retention-analysis-374604.jpg\" alt=\"\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\ub3c4\uad6c: \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140, Power BI, SQL, R \ubc0f Python<\/h2>\n<h3>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ubc0f \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d SQL \ucffc\ub9ac<\/h3>\n<p>\ub098\ub294 \ub450 \ub2e8\uacc4\uc758 \uc791\uc5c5 \ud750\ub984\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4: \uacbd\ub7c9 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d Excel \ubaa8\ub378\uc5d0\uc11c \uc22b\uc790\ub97c \uac80\uc99d\ud55c \ub2e4\uc74c, SQL\uc5d0 \ub17c\ub9ac\ub97c \uace0\uc815\ud558\uc5ec \ubcf4\uace0\uc11c\uac00 \ubc18\ubcf5 \uac00\ub2a5\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4. Excel\uc5d0\uc11c \ub098\ub294 \uc6d0\uc2dc \uc218\uce58\ub85c\ubd80\ud130 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ud14c\uc774\ube14\uc744 \ub9cc\ub4e4\uace0, \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4 (retained_users_in_interval \/ cohort_size), \uadf8\ub9ac\uace0 \uba85\ubc31\ud55c \uc774\uc0c1\uc744 \ubc1c\uacac\ud558\uae30 \uc704\ud574 \ube60\ub978 \ucf54\ud638\ud2b8 \ubd84\uc11d \ucc28\ud2b8\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uadf8 \ubaa8\ub378\uc740 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d SQL\uc744 \uc791\uc131\ud558\uae30 \uc804\uc5d0 \uc815\uc2e0\uc801 \uac80\uc0ac\ub97c \uc704\ud574 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774 SQL\uc740 \uc774\ubca4\ud2b8 \uc218\uc900 \ub370\uc774\ud130\ub97c \ucf54\ud638\ud2b8 \ud06c\uae30\uc640 \uac01 \uac04\uaca9\uc758 \uc720\uc9c0 \uc218\uce58\ub85c \uc9d1\uacc4\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d SQL\uc5d0 \ub300\ud55c \uc88b\uc740 SQL \ucffc\ub9ac\ub294 \uc138 \uac00\uc9c0 \uc791\uc5c5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4: \ucf54\ud638\ud2b8 \uc2dc\uc791\uc744 \uc815\uc758\ud558\uace0, \uc774\ubca4\ud2b8\ub97c \uac04\uaca9\uc73c\ub85c \ub098\ub204\uace0, \uc808\ub300 \uc218\uce58\uc640 \uc720\uc9c0 \ube44\uc728\uc744 \ubaa8\ub450 \uacc4\uc0b0\ud569\ub2c8\ub2e4. \ub098\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \ud1b5\uacc4\u2014\ucf54\ud638\ud2b8 \ud06c\uae30, \uc911\uc559 \uc0ac\uc6a9\ub7c9, \uadf8\ub9ac\uace0 \uaf2c\ub9ac \uc774\ud0c8\u2014\ub97c \ub4dc\ub7ec\ub0b4\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc791\uc740 \ucf54\ud638\ud2b8\uc758 \uc7a1\uc74c\uc744 \uccb4\uacc4\uc801\uc778 \ubb38\uc81c\ub85c \ucc29\uac01\ud558\uc9c0 \uc54a\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \uc18c\uc2a4\ub85c\ub294 \uc801\uc808\ud560 \ub54c Google Analytics\uc5d0\uc11c \uc774\ubca4\ud2b8 \uc218\uc900 \ub85c\uadf8\ub97c \ub0b4\ubcf4\ub0c5\ub2c8\ub2e4 (<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>) \uadf8\ub9ac\uace0 \uc774\ub97c \uc81c\ud488 \uc774\ubca4\ud2b8 \uc800\uc7a5\uc18c\uc640 \uac80\uc99d\ud569\ub2c8\ub2e4. \uc628\ubcf4\ub529 \ud328\ud134\uc774 \uc758\uc2ec\uc2a4\ub7ec\uc6cc \ubcf4\uc77c \ub54c \ub098\ub294 \ubc1c\uacac\ud55c \ub0b4\uc6a9\uc744 \uc6b0\ub9ac\uc758 \uc628\ubcf4\ub529 \ub3c4\uad6c\uc640 \ud15c\ud50c\ub9bf\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4\u2014\uc2e4\uc6a9\uc801\uc778 \ud1b5\ud569\uc744 \uc704\ud55c SaaS \uc628\ubcf4\ub529 \ub3c4\uad6c\uc5d0 \ub300\ud55c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc138\uc694 (<a href=\"https:\/\/messengerbot.app\/ko\/saas-%ec%98%a8%eb%b3%b4%eb%94%a9-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%9c-%ec%8b%a4%ec%9a%a9-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4\/\">SaaS \uc628\ubcf4\ub529 \ub3c4\uad6c<\/a>).<\/p>\n<p>\uc2e4\uc6a9\uc801\uc778 \ud301:<\/p>\n<ul>\n<li>Excel \uc2dc\ud2b8\ub97c \uac04\ub2e8\ud558\uac8c \uc720\uc9c0\ud558\uc138\uc694: \ucf54\ud638\ud2b8 \ud06c\uae30, \uc720\uc9c0 \uc218\uce58 \ubc0f \ube44\uc728 \uc5f4\uc774 \ud3ec\ud568\ub41c \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf\uc774\uba74 \ucda9\ubd84\ud55c \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc6d0\uc2dc \uc218\uce58\uc640 \ube44\uc728\uc744 \ubaa8\ub450 \uc0dd\uc131\ud558\ub294 SQL\uc744 \uc791\uc131\ud558\uc5ec BI \ub3c4\uad6c\uac00 \uc808\ub300\uc801 \ubc0f \uc0c1\ub300\uc801 \ubdf0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/li>\n<li>\ucea0\ud398\uc778 \ub610\ub294 \uc81c\ud488 \ubcc0\uacbd \uba54\ud0c0\ub370\uc774\ud130\ub85c \ub0b4\ubcf4\ub0b4\uae30\ub97c \uc8fc\uc11d \ucc98\ub9ac\ud558\uc5ec \ucf54\ud638\ud2b8 \uc2e0\ud638\uac00 \uc2e4\uc81c \uc774\ubca4\ud2b8\uc5d0 \uc5f0\uacb0\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc11c\ube44\uc2a4 KPI\uc640 \uc720\uc9c0\uc728\uc744 \uad50\ucc28 \ucc38\uc870\ud558\uc5ec \uc6b4\uc601 \uc815\ub82c\uc744 \ubcf4\uc7a5\ud569\ub2c8\ub2e4 (<a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-%ed%8c%80%ec%9d%84-%ec%9c%84%ed%95%9c-kpi-5%ea%b0%80%ec%a7%80-%ed%95%84%ec%88%98-%ec%a7%80%ed%91%9c-10%eb%8c%80-10-%ea%b7%9c%ec%b9%99-%ec%83%81%ec%9c%84\/\">\uc720\uc9c0\uc728 KPI \ubc0f \uc9c0\ud45c<\/a>).<\/li>\n<\/ul>\n<h3>Power BI\uc5d0\uc11c\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d, R\uc5d0\uc11c\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d, Python\uc5d0\uc11c\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d<\/h3>\n<p>SQL\uc774 \uc548\uc815\ub418\uba74 \uc2dc\uac01\ud654 \ubc0f \uc790\ub3d9\ud654\ub97c \uc704\ud55c \uc801\uc808\ud55c \ub3c4\uad6c\ub97c \uc120\ud0dd\ud569\ub2c8\ub2e4. \ubc18\ubcf5 \ub300\uc2dc\ubcf4\ub4dc\uc758 \uacbd\uc6b0 Power BI\uc5d0 \uac8c\uc2dc\ud569\ub2c8\ub2e4 (<a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>) \ubc0f \uc774\ud574\uad00\uacc4\uc790\uac00 \uc778\uc218 \ucd9c\ucc98, \uacc4\ud68d \ub610\ub294 \uc9c0\uc5ed\ubcc4\ub85c \ud544\ud130\ub9c1\ud560 \uc218 \uc788\ub294 \ub300\ud654\ud615 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d Power BI \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud569\ub2c8\ub2e4. Power BI\ub294 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\uc640 \uc608\uc57d\ub41c \uc0c8\ub85c \uace0\uce68\uc744 \ucc98\ub9ac\ud558\uc5ec \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d Power BI \ub300\uc2dc\ubcf4\ub4dc\uac00 \uc8fc\uac04 \uacbd\uc601 \uac80\ud1a0\uc5d0 \uc720\uc6a9\ud558\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<p>\ub354 \uae4a\uc740 \ud1b5\uacc4 \uc791\uc5c5\uc744 \uc704\ud574 R \ub610\ub294 Python\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4: \uc0dd\uc874 \uc2a4\ud0c0\uc77c \ubaa8\ub378\ub9c1\uc744 \uc704\ud55c R\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d \ubc0f \ubc18\ubcf5 ETL \ubc0f \uc7ac\ud604 \uac00\ub2a5\ud55c \ub178\ud2b8\ubd81\uc744 \uc704\ud55c Python\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d. \ub450 \uc5b8\uc5b4 \ubaa8\ub450 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc720\uc9c0\uc728 \uc8fc\uc704\uc758 \uc2e0\ub8b0 \uad6c\uac04\uc744 \uacc4\uc0b0\ud558\uace0 \uc81c\ud488 \uc6b0\uc120 \uc21c\uc704\ub97c \uc54c\ub9ac\ub294 \uc138\ubd84\ud654 \uc2e4\ud5d8\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uac01\ud654 \ucd9c\ub825\uc744 \uc6b4\uc601 \uc9c0\uce68\uc5d0 \uc5f0\uacb0\ud558\uc5ec \ucf54\ud638\ud2b8 \ud1b5\ucc30\ub825\uc744 \uc2e4\uc6a9\uc801\uc778 \uc628\ubcf4\ub529 UX \uc0ac\ub840 \ud398\uc774\uc9c0\uc758 \uc628\ubcf4\ub529 UX \uc218\uc815 \uc0ac\ud56d (<a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-%ec%98%a8%eb%b3%b4%eb%94%a9-ux-%ec%82%ac%eb%a1%80%ec%99%80-%ec%9d%b4%ed%83%88%ec%9d%84-%ec%a4%84%ec%9d%b4%ea%b3%a0-%ec%9c%a0%ec%a7%80%ec%9c%a8%ec%9d%84-%eb%86%92\/\">\uc628\ubcf4\ub529 UX \uc608\uc81c<\/a>) \ubc0f \uace0\uac1d \uc720\uc9c0 \ud50c\ub808\uc774\ubd81 (<a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%9c%a0%ec%a7%80\/\">\uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc758 \ucd08\uc11d\uc785\ub2c8\ub2e4.<\/a>).<\/p>\n<p>\uc774 \ub300\uc2dc\ubcf4\ub4dc\uc758 \uc790\ub3d9\ud654\ub41c \ub0b4\ub7ec\ud2f0\ube0c \uc694\uc57d\uc744 \uc704\ud574 \ud300\uc740 \ucf54\ud638\ud2b8 \ucc28\ud2b8\uc5d0\uc11c \ud3c9\uc774\ud55c \uc5b8\uc5b4\uc758 \uc694\uc57d\uc744 \uc0dd\uc131\ud558\uae30 \uc704\ud574 Brain Pod AI\uc640 \uac19\uc740 AI \ub3c4\uad6c\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4 (<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI<\/a>).<\/p>\n<h2>\uc81c\ud488 \uc0ac\uc6a9 \uc0ac\ub840: \uace0\uac1d \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d \ubc0f \uc0ac\uc6a9\uc790 \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d<\/h2>\n<h3>\ucf54\ud638\ud2b8 \ubd84\uc11d SaaS \ubc0f \ucf54\ud638\ud2b8 \ubd84\uc11d \ub9c8\ucf00\ud305 \uc0ac\ub840<\/h3>\n<p>\ub098\ub294 \uc911\uc694\ud55c \uc81c\ud488 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uae30 \uc704\ud574 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4: \uc5b4\ub5a4 \uc778\uc218 \ucc44\ub110\uc774 \uace0\uac1d\uc744 \uc720\uc9c0\ud558\uac8c \ud558\ub294\uc9c0, \uc5b4\ub5a4 \uc628\ubcf4\ub529 \ud750\ub984\uc774 \ucd08\uae30 \uc774\ud0c8\uc744 \uc904\uc774\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uace0\uac1d \uc0dd\uc560 \uac00\uce58\ub97c \uc99d\uac00\uc2dc\ud0a4\ub294\uc9c0. SaaS \ud300\uc758 \uacbd\uc6b0, \ucf54\ud638\ud2b8 \ubd84\uc11d SaaS\ub294 \uc2dc\ud5d8\uc5d0\uc11c \uc720\ub8cc \uc804\ud658\uc774 \ud2b9\uc815 \uc628\ubcf4\ub529 \ub2e8\uacc4\ub098 \uc694\uae08\uc81c \uae30\ub2a5\uacfc \uc0c1\uad00\uad00\uacc4\uac00 \uc788\ub294\uc9c0 \uac00\uc7a5 \ube60\ub974\uac8c \ud655\uc778\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c\ub294 \ucf54\ud638\ud2b8 \ubd84\uc11d \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc720\ub8cc \uad11\uace0, \uc720\uae30\uc801 \ucf58\ud150\uce20 \ub610\ub294 \ud30c\ud2b8\ub108 \ucc44\ub110\uc744 \ud1b5\ud574 \ud68d\ub4dd\ud55c \ucf54\ud638\ud2b8\ub97c \ube44\uad50\ud558\uace0 \uc6d4\ubcc4 \ucf54\ud638\ud2b8 \uc720\uc9c0\uc728\uc744 \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub0b4\uac00 \ub9e4\uc8fc \uc2e4\ud589\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc608\uc81c \uc6cc\ud06c\ud50c\ub85c\uc6b0:<\/p>\n<ul>\n<li>\uc778\uc218 \ucd9c\ucc98\ubcc4\ub85c \ucf54\ud638\ud2b8\ub97c \ubd84\ub958\ud558\uace0, \uac04\uaca9\ubcc4 \uc720\uc9c0\uc728\uc744 \uacc4\uc0b0\ud55c \ub2e4\uc74c, \uc911\uc559 \uc720\uc9c0\uc728\uacfc \uaf2c\ub9ac \uc774\ud0c8\uc744 \ube44\uad50\ud558\uc5ec \ucc44\ub110\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc720\uc9c0\uc728 \uac10\uc18c\ub97c \uc628\ubcf4\ub529 \uc774\uc815\ud45c\uc5d0 \ub9e4\ud551\ud558\uace0 \ud65c\uc131\ud654 \ud750\ub984\uc758 \ubcc0\ud654\ub97c \ud14c\uc2a4\ud2b8\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d SQL \ucd94\ucd9c\uc744 \uc0ac\uc6a9\ud558\uc5ec BI \ubcf4\uace0\uc11c\ub97c \uc791\uc131\ud558\uace0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \ucee4\ubc0b\ud558\uae30 \uc804\uc5d0 \ube60\ub978 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d Excel \ud504\ub85c\ud1a0\ud0c0\uc785\uc73c\ub85c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc2e4\uc6a9\uc801\uc778 \uc628\ubcf4\ub529 \uc218\uc815\uc744 \uc6d0\ud560 \ub54c, \ub098\ub294 \uc720\uc9c0 \uc2e0\ud638\ub97c \uc6b0\ub9ac\uc758 \uc628\ubcf4\ub529 \uc0ac\ub840\uc640 UX \uac00\uc774\ub4dc\uc758 \uc785\uc99d\ub41c \ud328\ud134\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \ud2b9\uc815 UX \ud328\ud134\uc5d0 \ub300\ud55c \uc774\ud0c8\uc744 \uc904\uc774\ub294 \uc628\ubcf4\ub529 UX \uc0ac\ub840\uc640 \ud750\ub984 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc628\ubcf4\ub529 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \ucc38\uc870\ud558\uc138\uc694. \ub354 \ub113\uc740 \uc720\uc9c0 \uc804\ub7b5\uc744 \uc704\ud574, \ub098\ub294 \uace0\uac1d \uc628\ubcf4\ub529 \uc0ac\ub840\ub97c \ud65c\uc6a9\ud558\uc5ec \ucf54\ud638\ud2b8 \uc2e0\ud638\ub97c \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\uc640 \uc571 \ub0b4 \uc54c\ub9bc\uc73c\ub85c \ubcc0\ud658\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ucf54\ud638\ud2b8 \ubd84\uc11d \uc608\uc2dc \ubc0f \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uc608\uc2dc<\/h3>\n<p>\ub0b4\uac00 \uc0ac\uc6a9\ud558\ub294 \uac04\ub2e8\ud55c \ucf54\ud638\ud2b8 \ubd84\uc11d \uc608\uc2dc\ub294 \ub2e8\uc77c \uc9c8\ubb38 \uac00\uc124\ub85c \uc2dc\uc791\ud569\ub2c8\ub2e4: \uc628\ubcf4\ub529 \ud22c\uc5b4\uc758 \ubcc0\uacbd\uc774 4\uc8fc \ucc28 \uc720\uc9c0\uc728\uc744 \uac1c\uc120\ud588\ub294\uac00? \ub098\ub294 \ub450 \uac1c\uc758 \ucf54\ud638\ud2b8\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4 (\ubcc0\uacbd \uc804, \ubcc0\uacbd \ud6c4), \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc8fc\uac04 \uac04\uaca9\uc5d0 \ub300\ud55c \ucf54\ud638\ud2b8 \uc720\uc9c0\ub97c \uacc4\uc0b0\ud558\uace0 \uacb0\uacfc\ub97c \ucf54\ud638\ud2b8 \ubd84\uc11d \ucc28\ud2b8\ub85c \uc2dc\uac01\ud654\ud569\ub2c8\ub2e4. \ub9cc\uc57d \ubcc0\uacbd \ud6c4 \ucf54\ud638\ud2b8\uac00 4\uc8fc \ucc28\uc5d0\uc11c \ub354 \ub192\uc740 \ucf54\ud638\ud2b8 \uc720\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\uace0 \ucf54\ud638\ud2b8 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc77c\uad00\ub41c \uac1c\uc120\uc774 \uc788\ub2e4\uba74, \ub098\ub294 \uc2e4\ud5d8\uc5d0\uc11c \ub864\uc544\uc6c3\uc73c\ub85c \ubcc0\uacbd\uc744 \ud655\ub300\ud569\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ubc14\uc77c \uc571\uc758 \uc0ac\uc6a9\uc790 \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \uc704\ud574, \ub098\ub294 \ucf54\ud638\ud2b8 \uadf8\ub798\ud504\ub97c \ucc38\uc5ec \uc9c0\ud45c\uc640 \uacb0\ud569\ud558\uace0 \ud559\uc2b5 \ub0b4\uc6a9\uc744 \ucc38\uc5ec \uc804\uc220\u2014\ud478\uc2dc \ud0c0\uc774\ubc0d, \uae30\ub2a5 \ud504\ub86c\ud504\ud2b8 \ub610\ub294 SMS \uc2dc\ud000\uc2a4\u2014\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\uc220\uc740 \uc885\uc885 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc99d\uac00\uc2dc\ud0a4\uae30 \uc704\ud55c \uc6b0\ub9ac\uc758 \ud50c\ub808\uc774\ubd81\uc5d0 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\uba70 \uace0\uac1d \uc720\uc9c0 \uac00\uc774\ub4dc\uc758 \uc720\uc9c0 KPI\uc5d0 \ub300\ud574 \uac80\uc99d\ub429\ub2c8\ub2e4. \ubc1c\uacac \uc0ac\ud56d\uc744 \uc6b4\uc601\ud654\ud558\uae30 \uc704\ud574, \ub098\ub294 \uc81c\ud488 \uad00\ub9ac\uc790\ub4e4\uc774 \ucf54\ud638\ud2b8 \ucd94\ucd9c(SQL), \uc5d1\uc140 \uac80\uc99d \ubc0f \ucd5c\uc885 Power BI \ub300\uc2dc\ubcf4\ub4dc\ub97c \ubcf5\uc81c\ud560 \uc218 \uc788\ub3c4\ub85d \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf\uc5d0 \ud504\ub85c\uc138\uc2a4\ub97c \ubb38\uc11c\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucf54\ud638\ud2b8 \uc2e4\ud5d8\uc5d0 \ub300\ud55c \uc790\ub3d9\ud654\ub41c \ub0b4\ub7ec\ud2f0\ube0c \uc694\uc57d\uc744 \uc704\ud574, \ud300\uc740 \ucf54\ud638\ud2b8 \ucc28\ud2b8\uc640 \ub300\uc2dc\ubcf4\ub4dc \ub0b4\ubcf4\ub0b4\uae30\uc5d0\uc11c \uc77d\uae30 \uc26c\uc6b4 \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\ub294 Brain Pod AI\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/cohort-retention-analysis-312797.jpg\" alt=\"\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\ubcf4\uace0\uc11c: \ud15c\ud50c\ub9bf, \ub300\uc2dc\ubcf4\ub4dc \ubc0f \ud1b5\ud569<\/h2>\n<h3>\ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf \ubc0f \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d PDF<\/h3>\n<p>\ub098\ub294 \uc6d0\uc2dc \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uacb0\uacfc\ub97c \ud589\ub3d9\uc73c\ub85c \uc804\ud658\ud558\uc5ec \uc9d1\ub2e8 \ud06c\uae30, \uc720\uc9c0\ub41c \uc218, \uc720\uc9c0 \ube44\uc728 \ubc0f \uc8fc\uc11d(\ucea0\ud398\uc778, \uc81c\ud488 \ubcc0\uacbd)\uc744 \ud3ec\ud568\ud558\ub294 \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \ud15c\ud50c\ub9bf\uc744 \ud45c\uc900\ud654\ud569\ub2c8\ub2e4. \uc774 \ud15c\ud50c\ub9bf\uc740 \ube60\ub978 \ud655\uc778\uc744 \uc704\ud55c \uac04\ub2e8\ud55c Excel \uc6cc\ud06c\ubd81\uacfc \uc774\ud574\uad00\uacc4\uc790 \ubc30\ud3ec\ub97c \uc704\ud55c PDF \ub0b4\ubcf4\ub0b4\uae30\ub85c \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc7ac\ud604 \uac00\ub2a5\ud55c \ud15c\ud50c\ub9bf\uc744 \uc0ac\uc6a9\ud558\uba74 \uc720\uc9c0\uc728 \ubd84\uc11d\uc774 \ud300\uacfc \uc2dc\uac04\uc5d0 \uac78\uccd0 \ube44\uad50 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4: \ub3d9\uc77c\ud55c \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uacf5\uc2dd\uc744 \ub2e4\uc2dc \uc2e4\ud589\ud560 \ub54c \uacb0\uacfc\uac00 \uc774\uc804 \ubcf4\uace0\uc11c\uc5d0 \uae54\ub054\ud558\uac8c \ub9e4\ud551\ub418\uae30\ub97c \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub0b4 \ud15c\ud50c\ub9bf \uc6cc\ud06c\ud50c\ub85c\uc6b0:<\/p>\n<ul>\n<li>SQL\uc744 \ud1b5\ud574 \uc9d1\ub2e8 \uc218\ub97c \ucd94\ucd9c\ud558\uace0 \ud575\uc2ec \uacf5\uc2dd(\uc720\uc9c0\ub41c \uc0ac\uc6a9\uc790 \uc218 \/ \uc9d1\ub2e8 \ud06c\uae30)\uc73c\ub85c \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d \uc5d1\uc140\uc5d0\uc11c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<li>\uc9d1\ub2e8 \ubd84\uc11d \ucc28\ud2b8 \uc790\ub9ac \ud45c\uc2dc\uc790\uc640 \uc8fc\uc694 \uc2e0\ud638\uc758 \uac04\ub2e8\ud55c \uc124\uba85\uc774 \ud3ec\ud568\ub41c \ud45c\uc900\ud654\ub41c \uc2dc\ud2b8\ub97c \ucc44\uc6c1\ub2c8\ub2e4.<\/li>\n<li>PM \ubc0f \uc784\uc6d0\uacfc \uacf5\uc720\ud560 \uac04\uacb0\ud55c \uc9d1\ub2e8 \uc720\uc9c0 \ubd84\uc11d PDF\ub97c \ub0b4\ubcf4\ub0b4\uc5b4 \ubc1c\uacac \uc0ac\ud56d\uc774 \uc2dc\uac01\uc801 \uc8fc\uc11d\uacfc \ud568\uaed8 \ubcf4\uc874\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud15c\ud50c\ub9bf\uc744 \uc6b4\uc601 \uac00\ub2a5\ud558\uac8c \ub9cc\ub4e4\uae30 \uc704\ud574 \uc9d1\ub2e8 \ubc1c\uacac \uc0ac\ud56d\uc744 \uc2e4\uc6a9\uc801\uc778 \ub9ac\uc18c\uc2a4\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4: \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-%ec%98%a8%eb%b3%b4%eb%94%a9-ux-%ec%82%ac%eb%a1%80%ec%99%80-%ec%9d%b4%ed%83%88%ec%9d%84-%ec%a4%84%ec%9d%b4%ea%b3%a0-%ec%9c%a0%ec%a7%80%ec%9c%a8%ec%9d%84-%eb%86%92\/\">\uc628\ubcf4\ub529 UX \uc608\uc81c<\/a>, \ubcf5\uc81c \ub2e8\uacc4\ub294 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%98%a8%eb%b3%b4%eb%94%a9%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-5c%ec%9d%98-%ec%9d%98%eb%af%b8-5%ea%b0%80%ec%a7%80-%ea%b8%b0%eb%91%a5\/\">\ud074\ub77c\uc774\uc5b8\ud2b8 \uc628\ubcf4\ub529 \uac00\uc774\ub4dc<\/a>, \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a0%ea%b7%9c-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%98%a8%eb%b3%b4%eb%94%a9-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-4-5\/\">\uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc628\ubcf4\ub529 \uccb4\ud06c\ub9ac\uc2a4\ud2b8<\/a>.<\/p>\n<h3>\ucf54\ud638\ud2b8 \ubd84\uc11d \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4, \uc720\uc9c0\uc728 \ucf54\ud638\ud2b8 \ubd84\uc11d \ud0dc\ube14\ub85c, \ucf54\ud638\ud2b8 \ubd84\uc11d \ud0dc\ube14\ub85c<\/h3>\n<p>\ub098\ub294 \uc774\ubca4\ud2b8 \uc218\uc900 \uac80\uc0ac\ub97c \uc704\ud574 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \ube60\ub978 \ub0b4\ubcf4\ub0b4\uae30\ub97c \uc0ac\uc6a9\ud558\uace0, \uc815\ud655\uc131\uc744 \uc704\ud574 SQL \uae30\ubc18 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \uc0ac\uc6a9\ud558\uba70, \uad50\ucc28 \ud544\ud130\ub9c1 \ubc0f \uacbd\uc601\uc9c4 \ub9ac\ubdf0\ub97c \uc704\ud574 \ud0dc\ube14\ub85c \ub610\ub294 \ud30c\uc6cc BI\uc5d0\uc11c \uc778\ud130\ub799\ud2f0\ube0c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubc18\ubcf5 \uac00\ub2a5\ud55c \ucf54\ud638\ud2b8 \ubcf4\uace0\uc11c\ub97c \uac8c\uc2dc\ud569\ub2c8\ub2e4: (<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>)<a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener\">Tableau<\/a>, <a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>). \uc720\uc9c0\uc728 \ucf54\ud638\ud2b8 \ubd84\uc11d \ud0dc\ube14\ub85c \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub294 \uc774\ud574\uad00\uacc4\uc790\uac00 \uc9c0\uc5ed, \uacc4\ud68d \ub610\ub294 \uc778\uc218 \ucd9c\ucc98\ubcc4\ub85c \ubd84\ud560\ud574\uc57c \ud560 \ub54c \uac15\ub825\ud558\uba70, \ud30c\uc6cc BI\uc758 \ucf54\ud638\ud2b8 \ubd84\uc11d\uc740 \uc608\uc57d\ub41c \uc0c8\ub85c \uace0\uce68 \ubc0f \uc784\ubca0\ub514\ub4dc \ubcf4\uace0\uc11c\uc5d0 \ub354 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud560 \ub54c \ub0b4\uac00 \ub530\ub974\ub294 \ubaa8\ubc94 \uc0ac\ub840:<\/p>\n<ul>\n<li>\ucf54\ud638\ud2b8 \ud06c\uae30\uac00 \ub2e4\ub97c \ub54c \ud300\uc774 \ube44\uc728 \ubcc0\ud654\ub97c \uc798\ubabb \ud574\uc11d\ud558\uc9c0 \uc54a\ub3c4\ub85d \uc808\ub300 \uc218\uce58\uc640 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc720\uc9c0\uc728\uc744 \ubaa8\ub450 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/li>\n<li>\ucc28\ud2b8\uc5d0 \uc81c\ud488 \ucd9c\uc2dc \ubc0f \ucea0\ud398\uc778 \ub0a0\uc9dc\ub97c \uc8fc\uc11d\uc73c\ub85c \ucd94\uac00\ud569\ub2c8\ub2e4; \ub098\ub294 \ub300\uc2dc\ubcf4\ub4dc \ud1b5\ucc30\ub825\uc744 \uc6b0\ub9ac\uc758 <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%9c%a0%ec%a7%80\/\">\uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc758 \ucd08\uc11d\uc785\ub2c8\ub2e4.<\/a> \ubc0f \uc720\uc9c0\uc728 KPI\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-%ed%8c%80%ec%9d%84-%ec%9c%84%ed%95%9c-kpi-5%ea%b0%80%ec%a7%80-%ed%95%84%ec%88%98-%ec%a7%80%ed%91%9c-10%eb%8c%80-10-%ea%b7%9c%ec%b9%99-%ec%83%81%ec%9c%84\/\">\uc720\uc9c0 KPI<\/a> \ud398\uc774\uc9c0\uc5d0\uc11c \uc870\uce58\uac00 \uc9c0\ud45c \uae30\ubc18\uc774 \ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li>\ube44\uae30\uc220\uc801 \uc774\ud574\uad00\uacc4\uc790\uac00 \uc6d0\uc2dc \ub370\uc774\ud130\ub97c \ud30c\uace0\ub4e4\uc9c0 \uc54a\uace0\ub3c4 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc2dc\uac01\ud654\ub97c \uc77d\uc744 \uc218 \uc788\ub3c4\ub85d \ub0b4\ub7ec\ud2f0\ube0c \uc694\uc57d\uc744 \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc790\ub3d9\ud654\ub41c \ub0b4\ub7ec\ud2f0\ube0c \ubc0f \ubcf4\uace0\uc11c \uc0dd\uc131\uc744 \uc704\ud574, Brain Pod AI\ub294 \ucf54\ud638\ud2b8 \ucc28\ud2b8\uc640 \ub300\uc2dc\ubcf4\ub4dc \ub0b4\ubcf4\ub0b4\uae30\ub97c \ubc30\ud3ec\uc5d0 \uc801\ud569\ud55c \uc77c\ubc18 \uc5b8\uc5b4 \uc694\uc57d\uc73c\ub85c \ubcc0\ud658\ud560 \uc218 \uc788\ub294 \ub3c4\uad6c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI \uc791\uac00<\/a>).<\/p>\n<p>\ud1b5\ud569\uc774 \uc911\uc694\ud55c \uacbd\uc6b0, \uc800\ub294 \ub300\uc2dc\ubcf4\ub4dc\uac00 \uc6b4\uc601 \ud50c\ub808\uc774\ubd81 \ubc0f \uc628\ubcf4\ub529 \ub3c4\uad6c \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \uc5f0\uacb0\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4\u2014\uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <a href=\"https:\/\/messengerbot.app\/ko\/saas-%ec%98%a8%eb%b3%b4%eb%94%a9-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%9c-%ec%8b%a4%ec%9a%a9-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4\/\">SaaS \uc628\ubcf4\ub529 \ub3c4\uad6c<\/a> \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624\u2014\uadf8\ub798\uc11c \ucf54\ud638\ud2b8 \ud1b5\ucc30\ub825\uc774 \uc77c\ud68c\uc131 \uad00\ucc30\uc774 \uc544\ub2cc \ubc18\ubcf5 \uac00\ub2a5\ud55c \uac1c\uc785\uc774 \ub429\ub2c8\ub2e4.<\/p>\n<h2>\uc2e4\ud589 \uac00\ub2a5\ud55c \ud50c\ub808\uc774\ubd81: \ucf54\ud638\ud2b8 \ud1b5\ucc30\ub825\uc744 \ud1b5\ud55c \uc720\uc9c0\uc728 \uac1c\uc120<\/h2>\n<h3>\ucf54\ud638\ud2b8 \uc720\uc9c0 \uc804\ub7b5, \uace0\uac1d \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d \ubc0f \uc0ac\uc6a9\uc790 \uc720\uc9c0 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc804\ub7b5<\/h3>\n<p>\uc800\ub294 \ucf54\ud638\ud2b8 \uc720\uc9c0 \ubd84\uc11d\uc744 \ud2b9\uc815 \uac1c\uc785\uc744 \uc704\ud55c \ub85c\ub4dc\ub9f5\uc73c\ub85c \uac04\uc8fc\ud569\ub2c8\ub2e4: \uac01 \ucf54\ud638\ud2b8 \ubd84\uc11d \ucc28\ud2b8\ub294 \uc81c\uac00 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\ub294 \uac00\uc124\uc744 \uac00\ub9ac\ud0b5\ub2c8\ub2e4. \uc81c \ud50c\ub808\uc774\ubd81\uc740 \ub3d9\uc2dc\uc5d0 \uc2e4\ud589\ud558\ub294 \uc138 \uac00\uc9c0 \uc804\uc220 \uc2e4\ud5d8\uc73c\ub85c \uc2dc\uc791\ub429\ub2c8\ub2e4: \uc704\ud5d8\uc5d0 \ucc98\ud55c \ucf54\ud638\ud2b8\ub97c \uc704\ud55c \ud65c\uc131\ud654 \uacbd\ub85c\ub97c \uac15\ud654\ud558\uace0, \uc911\uac04 \uc0dd\uc560 \ucf54\ud638\ud2b8\ub97c \uc704\ud55c \ud0c0\uac9f \uc7ac\ucc38\uc5ec \ud750\ub984\uc744 \ub9cc\ub4e4\uace0, \uae34 \uaf2c\ub9ac \ucf54\ud638\ud2b8\ub97c \uc704\ud55c \uac00\uce58 \uc6b0\uc120 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \ud655\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\uc220\uc740 \ucf54\ud638\ud2b8 \ubd84\uc11d \uc720\uc9c0\uc728 \ubcc0\ub3d9\uc5d0 \uae30\ubc18\ud569\ub2c8\ub2e4\u20141\uc8fc\ucc28\uac00 \ub5a8\uc5b4\uc9c0\uc9c0\ub9cc 1\uac1c\uc6d4 \ucc28\uac00 \uc720\uc9c0\ub418\uba74 \ud65c\uc131\ud654\uc5d0 \uc9d1\uc911\ud558\uace0, 1\uc8fc\ucc28\uac00 \uc720\uc9c0\ub418\uace0 1\uac1c\uc6d4 \ucc28\uac00 \ub5a8\uc5b4\uc9c0\uba74 \uae30\ub2a5 \uc720\ub3c4 \ubc0f \ucc38\uc5ec \uc804\ub7b5\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc81c\uac00 \ubc30\ud3ec\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc804\uc220:<\/p>\n<ul>\n<li>\ud65c\uc131\ud654 \uc218\uc815: \uac00\uc785 \ud750\ub984\uc758 \ub2e8\uacc4\ub97c \uc904\uc774\uace0, \ub9e5\ub77d\uc5d0 \ub9de\ub294 \ub9c8\uc774\ud06c\ub85c \uce74\ud53c\ub97c \ucd94\uac00\ud558\uba70, \uccab \ubc88\uc9f8 \uc138\uc158 \ub0b4\uc5d0\uc11c \ub2e8\uc77c \u201caha\u201d \ud589\ub3d9\uc744 \ub4dc\ub7ec\ub0c5\ub2c8\ub2e4. \uc800\ub294 \uc774\ub97c <a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-%ec%98%a8%eb%b3%b4%eb%94%a9-ux-%ec%82%ac%eb%a1%80%ec%99%80-%ec%9d%b4%ed%83%88%ec%9d%84-%ec%a4%84%ec%9d%b4%ea%b3%a0-%ec%9c%a0%ec%a7%80%ec%9c%a8%ec%9d%84-%eb%86%92\/\">\uc628\ubcf4\ub529 UX \uc608\uc81c<\/a>.<\/li>\n<li>\uc7ac\ucc38\uc5ec \uc2dc\ud000\uc2a4: \uc9d1\ub2e8 \ud589\ub3d9\uc5d0 \uc5f0\uacb0\ub41c \uc138\ubd84\ud654\ub41c SMS \ubc0f \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\ub97c \uad6c\ucd95\ud569\ub2c8\ub2e4. \ud589\ub3d9 \ud2b8\ub9ac\uac70\uc640 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec <a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a0%ea%b7%9c-%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%98%a8%eb%b3%b4%eb%94%a9-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-4-5\/\">\uc2e0\uaddc \uc0ac\uc6a9\uc790 \uc628\ubcf4\ub529<\/a> \ucd5c\ub300 \ud6a8\uacfc\ub97c \uc704\ud574 \uba54\uc2dc\uc9c0\ub97c \ud0c0\uc774\ubc0d\ud569\ub2c8\ub2e4.<\/li>\n<li>\uac00\uce58 \uc99d\ub300: \uc0ac\uc6a9\uc740 \ud558\uc9c0\ub9cc \uc720\uc9c0\uc728\uc774 \ub0ae\uc740 \uc9d1\ub2e8\uc744 \uc704\ud574 \uc571 \ub0b4 \ud301\uacfc \uae30\ub2a5 \uc548\ub0b4\ub97c \uc2e4\ud589\ud558\uace0, \uc774\ub97c \uace0\uac1d \uc720\uc9c0 \ud504\ub808\uc784\uc6cc\ud06c\uc640 \uc815\ub82c\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%9c%a0%ec%a7%80\/\">\uace0\uac1d \uc720\uc9c0 \uc804\ub7b5\uc758 \ucd08\uc11d\uc785\ub2c8\ub2e4.<\/a> \uac00\uc774\ub4dc.<\/li>\n<\/ul>\n<p>\ubaa8\ub4e0 \uc804\uc220\uc744 \uce21\uc815 \uac00\ub2a5\ud55c KPI\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc9d1\ub2e8 \uc720\uc9c0\uc728, \uc774\ud0c8 \ubc1c\uc0dd\ub960, \uadf8\ub9ac\uace0 2\ucc28 \ucc38\uc5ec \uc9c0\ud45c\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud558\uba70 \uc720\uc9c0\uc728 \ubd84\uc11d\uc744 \ud1b5\ud574 \ubcc0\ud654\ub97c \uac10\uc2dc\ud569\ub2c8\ub2e4. SaaS \uc81c\ud488\uc758 \uacbd\uc6b0, \uc9d1\ub2e8 \ubd84\uc11d SaaS \uc778\uc0ac\uc774\ud2b8\uc640 \uc601\uc5c5 \ubc0f \uac00\uaca9 \ucc45\uc815 \uc804\uc220\uc744 \uacb0\ud569\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-saas-%ed%8c%90%eb%a7%a4-%ec%a0%84%eb%9e%b5-3-3-2-2-2-10-3-1-10%eb%b0%b0-80-20-70-30-%ea%b7%9c%ec%b9%99%ea%b3%bc\/\">SaaS \uc720\uc9c0 \uc804\ub7b5<\/a> \ud50c\ub808\uc774\ubd81\uc744 \ud1b5\ud574 \uc720\uc9c0 \uac1c\uc120\uc774 \uc218\uc775 \uc9c0\ud45c\ub85c \uc774\uc5b4\uc9c0\ub3c4\ub85d \ud569\ub2c8\ub2e4. \ud300\uc774 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc8fc\uc758\ub97c \uae30\uc6b8\uc5ec\uc57c \ud560 \uc0c1\uc704 \uc138 \uac1c\uc758 \uc9d1\ub2e8\uacfc \ub2e4\uc74c \uc8fc\uc5d0 \uac1c\uc120\ud560 \ud558\ub098\uc758 \uc9c0\ud45c\ub97c \uc81c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc9d1\ub2e8 \uc720\uc9c0\uc728 \ubd84\uc11d \ud30c\uc6cc BI \ub300\uc2dc\ubcf4\ub4dc, \uc9d1\ub2e8 \uc720\uc9c0\uc728 \ubd84\uc11d \ud15c\ud50c\ub9bf \uad6c\ud604<\/h3>\n<p>\ub098\ub294 \ub300\uc2dc\ubcf4\ub4dc\uc640 \ud15c\ud50c\ub9bf\uc5d0 \uc9d1\ub2e8 \uc720\uc9c0\uc728 \ubd84\uc11d\uc744 \ub0b4\uc7ac\ud654\ud558\uc5ec \ud589\ub3d9\uc774 \ubc18\ubcf5 \uac00\ub2a5\ud558\ub3c4\ub85d \ud50c\ub808\uc774\ubd81\uc744 \uc6b4\uc601\ud654\ud569\ub2c8\ub2e4. \ub0b4 \ud45c\uc900 \uad6c\ud604\uc740 \ube60\ub978 \uac00\uc124 \uc0dd\uc131\uc744 \uc704\ud55c Excel\uc758 \uc9d1\ub2e8 \uc720\uc9c0\uc728 \ubd84\uc11d \ud15c\ud50c\ub9bf, \ubc18\ubcf5 \uac00\ub2a5\ud55c \ucd94\ucd9c\uc744 \uc704\ud55c SQL, \uadf8\ub9ac\uace0 \uc608\uc57d\ub41c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc704\ud55c Power BI\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc81c\ud488, \uc131\uc7a5 \ubc0f \uc9c0\uc6d0 \ud300\uc774 \ub3d9\uc77c\ud55c \uc2e0\ud638\uc5d0 \ub530\ub77c \ud589\ub3d9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud15c\ud50c\ub9bf\uc740 \uc9d1\ub2e8 \ud06c\uae30, \uc720\uc9c0\ub41c \uc218, \uc9d1\ub2e8 \uc720\uc9c0\uc728 \ubd84\uc11d \uacf5\uc2dd \ucd9c\ub825 \ubc0f \uac01 \uc9d1\ub2e8\uc5d0 \ub300\ud55c \uc9e7\uc740 \uad8c\uc7a5 \ud589\ub3d9\uc744 \ucea1\ucc98\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub0b4\uac00 \uc2dc\ud589\ud558\ub294 \ub300\uc2dc\ubcf4\ub4dc \ubaa8\ubc94 \uc0ac\ub840:<\/p>\n<ul>\n<li>\uc808\ub300 \uc218\uce58\uc640 \uc9d1\ub2e8 \ubd84\uc11d \uc720\uc9c0\uc728\uc744 \ubaa8\ub450 \ud45c\uba74\ud654\ud558\uc5ec \uc9d1\ub2e8\uc758 \ud06c\uae30\uac00 \ub2e4\ub97c \ub54c \uc624\ud574\ub97c \ubc29\uc9c0\ud569\ub2c8\ub2e4.<\/li>\n<li>\ud68d\ub4dd \ucc44\ub110, \uacc4\ud68d \uc720\ud615 \ubc0f \uc9c0\ub9ac\uc801 \uc704\uce58\uc5d0 \ub300\ud55c \ud544\ud130\ub97c \uc81c\uacf5\ud558\uc5ec \ud300\uc774 \uc6d0\uc778\uc744 \ubd84\ub9ac\ud558\uace0 \ubaa9\ud45c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud544\ud130\ub294 \uc704\uc758 \uc720\uc9c0 \uc804\ub7b5\uc5d0 \uc9c1\uc811 \ub9e4\ud551\ub429\ub2c8\ub2e4.<\/li>\n<li>\ub300\uc2dc\ubcf4\ub4dc\uc5d0 \uc5f0\uacb0\ub41c \u201c\uc791\uc5c5 \ub85c\uadf8\u201d\ub97c \ud3ec\ud568\ud558\uc5ec \uc2e4\ud5d8\uacfc \ub864\uc544\uc6c3\uc774 \uc9d1\ub2e8 \ubcc0\ud654\uc640 \ud568\uaed8 \ucd94\uc801\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc800\ub294 \uc131\uacf5 \uae30\uc900\uc744 \uc815\uc758\ud560 \ub54c \uc6b0\ub9ac\uc758 \uc720\uc9c0 KPI\ub97c \ucc38\uc870\ud569\ub2c8\ub2e4. <a href=\"https:\/\/messengerbot.app\/ko\/%ea%b3%a0%ea%b0%9d-%ec%84%9c%eb%b9%84%ec%8a%a4-%ed%8c%80%ec%9d%84-%ec%9c%84%ed%95%9c-kpi-5%ea%b0%80%ec%a7%80-%ed%95%84%ec%88%98-%ec%a7%80%ed%91%9c-10%eb%8c%80-10-%ea%b7%9c%ec%b9%99-%ec%83%81%ec%9c%84\/\">\uc720\uc9c0 KPI<\/a> \ud398\uc774\uc9c0.<\/li>\n<\/ul>\n<p>\ubc18\ubcf5\uc801\uc778 \ub0b4\ub7ec\ud2f0\ube0c \uc694\uc57d \ubc0f \uc774\ud574\uad00\uacc4\uc790 \ubcf4\uace0 \uc18d\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 \ud300\uc740 \ub300\uc2dc\ubcf4\ub4dc \ub0b4\ubcf4\ub0b4\uae30\uc5d0\uc11c \uc790\ub3d9\ud654\ub41c \ubcf4\uace0\uc11c \ubcf5\uc0ac \ubc0f \ub0b4\ub7ec\ud2f0\ube0c \uc0dd\uc131\uc744 \uc81c\uacf5\ud558\ub294 Brain Pod AI\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. Brain Pod AI\ub294 \uc9d1\ub2e8 \ubd84\uc11d \uc2dc\uac01\ud654\ub97c \uc77c\ubc18 \uc5b8\uc5b4 \uc694\uc57d\uc73c\ub85c \ubcc0\ud658\ud560 \uc218 \uc788\uc5b4 \uc81c\ud488 \ubc0f \ub9c8\ucf00\ud305 \uc774\ud574\uad00\uacc4\uc790 \uc804\ubc18\uc5d0 \uac78\uccd0 \ud655\uc7a5 \uac00\ub2a5\ud569\ub2c8\ub2e4.<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI \uc791\uac00<\/a>).<\/p>\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub300\uc2dc\ubcf4\ub4dc \uacb0\uacfc\ub97c \uc628\ubcf4\ub529 \ub3c4\uad6c \ubc0f \ucc38\uc5ec \ud50c\ub808\uc774\ubd81\uc5d0 \ub2e4\uc2dc \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uc758 \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/messengerbot.app\/ko\/saas-%ec%98%a8%eb%b3%b4%eb%94%a9-%ed%94%84%eb%a1%9c%ec%84%b8%ec%8a%a4%ec%97%90-%eb%8c%80%ed%95%9c-%ec%8b%a4%ec%9a%a9-%ea%b0%80%ec%9d%b4%eb%93%9c-%ec%86%8c%ed%94%84%ed%8a%b8%ec%9b%a8%ec%96%b4\/\">SaaS \uc628\ubcf4\ub529 \ub3c4\uad6c<\/a> \ubc0f \ucc38\uc5ec \uc804\ub7b5. <a href=\"https:\/\/messengerbot.app\/ko\/%ec%82%ac%ec%9a%a9%ec%9e%90-%ec%b0%b8%ec%97%ac-%ec%a6%9d%ea%b0%80-%ec%9d%98%eb%af%b8-%eb%b0%a9%eb%b2%95-4p-3c-%eb%b0%8f-%ec%b0%b8%ec%97%ac%ec%9c%a8%ec%9d%84-%eb%86%92%ec%9d%b4%ea%b8%b0-%ec%9c%84\/\">\uc0ac\uc6a9\uc790 \ucc38\uc5ec \uc99d\uac00<\/a>\uadf8\ub798\uc11c \uc9d1\ub2e8 \ud1b5\ucc30\ub825\uc774 \uc77c\ud68c\uc131 \uad00\ucc30\uc774 \uc544\ub2cc \ubc18\ubcf5 \uac00\ub2a5\ud55c \uac1c\uc785\uc774 \ub429\ub2c8\ub2e4.<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ko\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/\" data-essbisPostTitle=\"Cohort Retention Analysis: A Practical Guide with Cohort Retention Analysis Template, SQL, Excel, Power BI, Metrics and Case Examples\" data-essbisHoverContainer=\"\"><p>Key Takeaways Cohort retention analysis reveals who stays and why by tracking cohorts over time\u2014use the cohort retention analysis formula (retained_users_in_interval \/ cohort_size) to compute a reliable cohort analysis retention rate. Retrospective cohort analysis is ideal for diagnosing past churn, validating product changes, and prioritizing experiments without new tests: ask \u201cwhich cohorts retain and why?\u201d [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":259851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-259853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/259853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/comments?post=259853"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/259853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media\/259851"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media?parent=259853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/categories?post=259853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/tags?post=259853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}