{"id":259950,"date":"2025-12-19T21:05:15","date_gmt":"2025-12-20T05:05:15","guid":{"rendered":"https:\/\/messengerbot.app\/practical-account-based-marketing-tools-what-abm-is-5-essential-tools-4-core-tactics-3-3-3-rule-and-real-examples\/"},"modified":"2025-12-19T21:05:15","modified_gmt":"2025-12-20T05:05:15","slug":"%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%eb%8f%84%ea%b5%ac-abm%ec%9d%b4%eb%9e%80-5%ea%b0%80%ec%a7%80-%ed%95%84%ec%88%98-%eb%8f%84","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/ko\/practical-account-based-marketing-tools-what-abm-is-5-essential-tools-4-core-tactics-3-3-3-rule-and-real-examples\/","title":{"rendered":"\uc2e4\uc6a9\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c: ABM\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0, 5\uac00\uc9c0 \ud544\uc218 \ub3c4\uad6c, 4\uac00\uc9c0 \ud575\uc2ec \uc804\uc220, 3-3-3 \uaddc\uce59 \ubc0f \uc2e4\uc81c \uc0ac\ub840"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/ko\/practical-account-based-marketing-tools-what-abm-is-5-essential-tools-4-core-tactics-3-3-3-rule-and-real-examples\/\" data-essbisposttitle=\"Practical Account Based Marketing Tools: What ABM Is, 5 Essential Tools, 4 Core Tactics, 3\u20113\u20113 Rule and Real Examples\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\uc8fc\uc694 \ub0b4\uc6a9<\/h2>\n<ul>\n<li>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub294 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc744 \uc870\uc815\ub41c \ucea0\ud398\uc778\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uc758\ub3c4, \ubcf4\uac15 \ubc0f \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b0\uc120\uc21c\uc704 \uc9c0\uc815\ud558\uace0 \ud0c0\uac9f\ud305\ud558\uc138\uc694.<\/li>\n<li>\ub2e4\uc12f \uac00\uc9c0 \uc804\uc220\uc801 \uae30\ub465\uc744 \ucc44\ud0dd\ud558\uc138\uc694: \uad11\uace0 \ud0c0\uac9f\ud305, CRM \ubc0f \uc790\ub3d9\ud654, \uac1c\uc778\ud654, \ubd84\uc11d\/\uc758\ub3c4, \ub300\ud654\ud615 \ucc38\uc5ec\ub97c \ud1b5\ud574 \ud0c4\ub825\uc801\uc778 ABM \uc2a4\ud0dd\uc744 \uad6c\ucd95\ud558\uc138\uc694.<\/li>\n<li>\ubb34\ub8cc \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc640 \uc2dc\ud5d8 \uacc4\uce35(CRM + \ub79c\ub529 \ud398\uc774\uc9c0 + \uba54\uc2e0\uc800 \ubd07 \ucc44\ud305)\uc73c\ub85c \uc791\uac8c \uc2dc\uc791\ud558\uc5ec \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uac80\uc99d\ud55c \ud6c4 \ud655\uc7a5\ud558\uc138\uc694.<\/li>\n<li>\ub2f9\uc2e0\uc758 \uc2a4\ud0dd\uc744 \ub9e4\ud551\ud558\uc138\uc694: \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4(CRM), \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c(\uc560\ub4dc\ud14c\ud06c\/IP \ud0c0\uac9f\ud305) \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c(\uc758\ub3c4 \ud50c\ub7ab\ud3fc)\ub97c \uacb0\ud569\ud558\uc5ec \uc5d4\ub4dc \ud22c \uc5d4\ub4dc \uc2e4\ud589\uc744 \ud558\uc138\uc694.<\/li>\n<li>3-3-3 \uaddc\uce59\uc744 \uc801\uc6a9\ud558\uc138\uc694 - 3\uac1c\uc758 \uba54\uc2dc\uc9c0, 3\uac1c\uc758 \uccad\uc911, 3\uac1c\uc758 \ucc44\ub110 - \ucc3d\uc758\uc131\uc744 \ub2e8\uc21c\ud654\ud558\uace0 \ud14c\uc2a4\ud2b8\ub97c \uac00\uc18d\ud654\ud558\uba70 \uacc4\uc815 \uc218\uc900\uc758 \uadc0\uc18d\uc744 \ub354 \uae54\ub054\ud558\uac8c \ub9cc\ub4dc\uc138\uc694.<\/li>\n<li>\uacc4\uc815 \uc218\uc900\uc5d0\uc11c \uce21\uc815\ud558\uc138\uc694: \uacc4\uc815 \ucc38\uc5ec \uc810\uc218, \uacc4\uc815\ub2f9 \ud68c\uc758 \uc218, \uc601\ud5a5\uc744 \ubc1b\uc740 \ud30c\uc774\ud504\ub77c\uc778 \ubc0f \uac70\ub798 \uc18d\ub3c4\ub97c \ucd94\uc801\ud558\uc5ec \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc5d0 \ub300\ud55c ROI\ub97c \uc785\uc99d\ud558\uc138\uc694.<\/li>\n<li>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c \ub300\ud654\ud615 \uc790\ub3d9\ud654(\uba54\uc2e0\uc800 \ubd07) \ubc0f AI \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc790\uaca9 \ubd80\uc5ec, \ub2e4\uad6d\uc5b4 \uc6cc\ud06c\ud50c\ub85c \ubc0f \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20 \uc81c\uacf5\uc744 \ud655\uc7a5\ud558\uc138\uc694.<\/li>\n<li>6-12\uc8fc \ud30c\uc77c\ub7ff\uc744 \uc2e4\ud589\ud558\uace0, \ub124\uc774\ud2f0\ube0c CRM \ud1b5\ud569\uc744 \uc694\uad6c\ud558\uba70, \uc870\ub2ec\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc744 \uc120\ud0dd\ud560 \ub54c \uc2e4\uc2dc\uac04 \uc758\ub3c4 \ud53c\ub4dc\ub97c \uc6b0\uc120\uc2dc\ud558\uc138\uc694.<\/li>\n<\/ul>\n<\/div>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub294 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc744 \ud558\ub098\uc758 \uc2dc\uc7a5\uc73c\ub85c \ucde8\uae09\ud558\ub294 \ubaa8\ub4e0 B2B \uc804\ub7b5\uc758 \uc911\ucd94\uc785\ub2c8\ub2e4. \uc774 \uae30\uc0ac\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc124\uba85\ud558\uace0, \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc870\uc0ac\ud558\uba70, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc774 \uc2e4\uc6a9\uc801\uc778 \uae30\uc220 \uc2a4\ud0dd\uc5d0 \uc5b4\ub5bb\uac8c \ub9e4\ud551\ub418\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ubb34\ub8cc \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc744 \ud1b5\ud574 \ube60\ub978 \uc131\uacfc\ub97c \uc5bb\uace0, \ud50c\ub7ab\ud3fc \uc911\uc2ec \ud504\ub85c\uadf8\ub7a8\uc758 \uad6c\uccb4\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc0ac\ub840\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc758 \ucc28\uc774\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 ABM \ud300\uc774 \ud544\uc694\ub85c \ud558\ub294 \ub2e4\uc12f \uac00\uc9c0 \ud544\uc218 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \ub2e4\ub8e8\uace0, \ub9c8\ucf00\ud305\uc758 4\uac00\uc9c0 \ub3c4\uad6c\uac00 \uc2e4\uc81c\ub85c \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \uc124\uba85\ud558\uba70, \uacc4\uc815 \uc911\uc2ec \ucea0\ud398\uc778\uc744 \uc704\ud55c \uce21\uc815 \uac00\ub2a5\ud55c KPI\ub85c \ub9c8\ucf00\ud305\uc758 3 3 3 \uaddc\uce59\uc744 \ubcc0\ud658\ud569\ub2c8\ub2e4. \uadf8 \uacfc\uc815\uc5d0\uc11c HubSpot \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c\uac00 \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \uc5b4\ub5bb\uac8c \uc5f0\uacb0\ub418\ub294\uc9c0, \ud2b9\uc815 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub294 \ubb34\uc5c7\uc778\uc9c0, \uba70\uce60 \ub0b4\uc5d0 \ucc44\ud0dd\ud560 \uc218 \uc788\ub294 \uc2e4\uc6a9\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc758 \uc608\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uacc4\ubcc4 \uad6c\ud604 \ud50c\ub808\uc774\ubd81\uacfc \uc2a4\ud0dd\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\ub294 \uacf5\uae09\uc5c5\uccb4 \uc911\ub9bd \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc704\ud574 \uacc4\uc18d \uc77d\uc5b4\ubcf4\uc138\uc694.<\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc5d0 \ub300\ud55c \ud575\uc2ec \uc815\uc758 \ubc0f \ube60\ub978 \uc131\uacfc<\/h2>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub780 \ubb34\uc5c7\uc778\uac00?<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM) \ub3c4\uad6c\ub294 B2B \ud300\uc774 \uac1c\ubcc4 \ub9ac\ub4dc \uc218\uc900\uc774 \uc544\ub2cc \uacc4\uc815 \uc218\uc900\uc5d0\uc11c \ucea0\ud398\uc778 \ubc0f \ud504\ub85c\uadf8\ub7a8\uc744 \uc2dd\ubcc4, \ud0c0\uac9f\ud305, \ucc38\uc5ec, \uac1c\uc778\ud654 \ubc0f \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \uc804\ubb38 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ud604\ub300\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub294 \ub370\uc774\ud130\ub97c \uacb0\ud569\ud558\uace0, \uc790\ub3d9\ud654\ud558\uace0, \uc870\uc815\ud558\uba70, \ubd84\uc11d\ud558\uc5ec \ud0c0\uac9f \uacc4\uc815 \ubaa9\ub85d\uc744 \uc870\uc815\ub41c \ub2e4\uc911 \ucc44\ub110 \uad6c\ub9e4 \uc13c\ud130 \ucc38\uc5ec\ub85c \uc804\ud658\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uae30\ub2a5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\uacc4\uc815 \uc120\ud0dd \ubc0f \uc758\ub3c4 \uae30\ubc18 \uc138\ubd84\ud654:<\/strong> \uae30\uc5c5 \uaddc\ubaa8, \uc0b0\uc5c5, \uc218\uc775, \uad6c\ub9e4 \uc758\ub3c4\uc640 \uac19\uc740 \uace0\ubd80\uac00\uac00\uce58 \uacc4\uc815\uc744 \uc6b0\uc120 \uc21c\uc704\ub85c \uc815\ud558\uae30 \uc704\ud574 \uae30\uc5c5 \uc815\ubcf4, \uae30\uc220 \uc815\ubcf4 \ubc0f \uc758\ub3c4 \uc2e0\ud638\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4. \uc774\ub294 \uc608\uce21 \uc810\uc218, \uc720\uc0ac \ubaa8\ub378\ub9c1 \ubc0f \uc758\ub3c4 \ub370\uc774\ud130(\uc608: \uc81c3\uc790 \uc758\ub3c4 \uc81c\uacf5\uc5c5\uccb4\ub85c\ubd80\ud130)\ub97c \ud63c\ud569\ud558\uc5ec ABM \ud0c0\uac9f \ubaa9\ub85d\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4(HubSpot; Demandbase).<\/li>\n<li><strong>\uacc4\uc815 \ub370\uc774\ud130 \ubcf4\uac15 \ubc0f \uc2e0\uc6d0 \ud574\uacb0:<\/strong> CRM \uae30\ub85d, \uc81c3\uc790 \uae30\uc5c5 \uc815\ubcf4\/\uae30\uc220 \uc815\ubcf4 \ub370\uc774\ud130 \ubc0f \uacc4\uc815 \uc5ed\ud560 \ub9e4\ud551\uc744 \ud1b5\ud569\ud558\uc5ec \ub2e8\uc77c \uacc4\uc815 \ud504\ub85c\ud544\uc744 \ub9cc\ub4e4\uace0 \uad6c\ub9e4 \uc13c\ud130\ub97c \ub9e4\ud551\ud569\ub2c8\ub2e4(Salesforce; 6sense).<\/li>\n<li><strong>\uaddc\ubaa8\uc5d0 \ub9de\ucd98 \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20 \ubc0f \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c:<\/strong> \uacc4\uc815 \ub610\ub294 \ud398\ub974\uc18c\ub098\ub97c \ucc38\uc870\ud558\ub294 \ub9de\ucda4\ud615 \ub79c\ub529 \ud398\uc774\uc9c0, \uad11\uace0, \uc774\uba54\uc77c \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \uacbd\ud5d8\uc744 \uc0dd\uc131\ud558\uace0 \uc81c\uacf5\ud558\uc5ec \uad00\ub828\uc131\uacfc \uc804\ud658 \uac00\ub2a5\uc131\uc744 \ub192\uc785\ub2c8\ub2e4(\ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \uad00\ud589).<\/li>\n<li><strong>\ub2e4\uc911 \ucc44\ub110 \uc870\uc815 \ubc0f \ucc38\uc5ec:<\/strong> \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0, \uc774\uba54\uc77c, \uc6f9 \uac1c\uc778\ud654, \uc18c\uc15c \ubc0f \uc601\uc5c5 \uc544\uc6c3\ub9ac\uce58\ub97c \uc870\uc815\ud558\uc5ec \ubaa8\ub4e0 \uc811\uc810\uc774 \uac01 \uacc4\uc815\uc5d0 \ub300\ud55c \ud1b5\ud569 \ud50c\ub808\uc774\ubd81\uc744 \ub530\ub974\ub3c4\ub85d \ud569\ub2c8\ub2e4(Terminus; Demandbase).<\/li>\n<li><strong>\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc815\ub82c \uae30\ub2a5:<\/strong> \uacf5\uc720 \uacc4\uc815 \ub300\uc2dc\ubcf4\ub4dc, \uacc4\uc815 \uacc4\ud68d, \ud50c\ub808\uc774\ubd81, \uc791\uc5c5 \ubc0f \ud65c\ub3d9 \ud53c\ub4dc\ub97c \ud1b5\ud574 SDR\/AE\uc640 \ub9c8\ucf00\ud130\uac00 \ub3d9\uc77c\ud55c \uacc4\uc815 \uc2e0\ud638\uc5d0 \ub530\ub77c \ud589\ub3d9\ud558\ub3c4\ub85d \ubcf4\uc7a5\ud569\ub2c8\ub2e4 (hubspot \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4).<\/li>\n<li><strong>\uce21\uc815, \uadc0\uc18d \ubc0f ROI \ubcf4\uace0:<\/strong> \uacc4\uc815 \uc218\uc900\uc758 \ud37c\ub110 \uba54\ud2b8\ub9ad, \uc601\ud5a5\uc744 \ubbf8\uce5c \uc218\uc775 \uadc0\uc18d, \ucc38\uc5ec \ud788\ud2b8\ub9f5 \ubc0f ABM \ud2b9\uc815 KPI (\uacc4\uc815 \ucc38\uc5ec, \ud30c\uc774\ud504\ub77c\uc778 \uc18c\uc694 \uc2dc\uac04, \uac70\ub798 \uc18d\ub3c4)\ub97c \ud1b5\ud574 \ud504\ub85c\uadf8\ub7a8\uc758 \uc601\ud5a5\uc744 \uc785\uc99d\ud569\ub2c8\ub2e4 (Forrester\/Gartner ABM \ubcf4\uace0 \uc9c0\uce68).<\/li>\n<li><strong>\uc790\ub3d9\ud654 \ubc0f \uc6cc\ud06c\ud50c\ub85c \ud1b5\ud569:<\/strong> \ub2e8\uacc4\ub97c \ud1b5\ud574 \uacc4\uc815\uc744 \uc774\ub3d9\uc2dc\ud0a4\ub294 \ud2b8\ub9ac\uac70, CRM\/\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc640\uc758 \ub3d9\uae30\ud654, \uac1c\uc778\ud654\ub41c \ud504\ub85c\uadf8\ub7a8\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud55c \uc790\ub3d9\ud654\ub41c \ud6c4\uc18d \uc6cc\ud06c\ud50c\ub85c (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 abm \ub3c4\uad6c; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95).<\/li>\n<li><strong>AI \ubc0f \uc608\uce21 \uae30\ub2a5:<\/strong> \ub2e4\uc74c \ucd5c\uc801\uc758 \ud589\ub3d9\uc744 \uc81c\uc548\ud558\uace0, \uac1c\uc778\ud654\ub41c \ubcf5\uc0ac\ubcf8\uc744 \uc790\ub3d9 \uc0dd\uc131\ud558\uba70, \uc758\ub3c4 \uc774\uc0c1\uc744 \ud45c\uba74\ud654\ud558\uace0, \uacc4\uc815\uc758 \uad6c\ub9e4 \uc131\ud5a5\uc744 \uc608\uce21\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c ai \ub3c4\uad6c).<\/li>\n<li><strong>\uad11\uace0 \uae30\uc220 \ubc0f IP \uae30\ubc18 \ud0c0\uac9f\ud305:<\/strong> \uacc4\uc815 \ud2b9\uc815 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \ubaa9\ud45c \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub3c4\ub2ec \ubc94\uc704\ub97c \uce21\uc815\ud558\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ubc0f IP \ud0c0\uac9f\ud305 \uae30\ub2a5 (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c).<\/li>\n<li><strong>\ud15c\ud50c\ub9bf, \ud50c\ub808\uc774\ubd81 \ubc0f \uacf5\uae09\uc5c5\uccb4 \ub9c8\ucf13\ud50c\ub808\uc774\uc2a4:<\/strong> \uc0ac\uc804 \uad6c\ucd95\ub41c ABM \ud15c\ud50c\ub9bf, \ucc3d\uc758\uc801\uc778 \ub77c\uc774\ube0c\ub7ec\ub9ac \ubc0f \ubc30\ud3ec\ub97c \uac00\uc18d\ud654\ud558\ub294 \ud1b5\ud569(\ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d).<\/li>\n<\/ul>\n<p>\ub3c4\uad6c \ubc94\uc8fc \ubc0f \ub300\ud45c \uacf5\uae09\uc5c5\uccb4\uc758 \uc608\ub85c\ub294 ABM \ud50c\ub7ab\ud3fc(Demandbase, Terminus, 6sense), ABM \uae30\ub2a5\uc774 \uc788\ub294 CRM \uacf5\uae09\uc5c5\uccb4(Salesforce, HubSpot), \uac1c\uc778\ud654 \ub3c4\uad6c, \uc758\ub3c4 \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4 \ubc0f AI \uae30\ubc18 \ucf58\ud150\uce20\/\uac1c\uc778\ud654 \ub3c4\uad6c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4, \uc758\ub3c4\/\ub370\uc774\ud130 \ub808\uc774\uc5b4, \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\/\uc560\ub4dc\ud14c\ud06c \ubc0f \uce21\uc815 \uac00\ub2a5\ud55c \uac1c\ub150 \uc99d\uba85 \ucea0\ud398\uc778\uc744 \uacb0\ud569\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<h3>\ubb34\ub8cc \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \u2014 \ube60\ub978 \ubaa9\ub85d \ubc0f \uc0ac\uc6a9 \uc2dc\uae30(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c PDF)<\/h3>\n<p>\uc800\ub294 \ubb34\ub8cc \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc640 \uccb4\ud5d8\ud310\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc2a4\ud0dd\uc5d0 \ud22c\uc790\ud558\uae30 \uc804\uc5d0 \uc811\uadfc \ubc29\uc2dd\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4. ABM\uc744 \uc2dc\uc791\ud558\ub294 \ud300\uc758 \ubaa9\ud45c\ub294 \uc5ec\uc804\ud788 \uacc4\uc815 \uc120\ud0dd, \uac1c\uc778\ud654 \ubc0f \uce21\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \uc800\ube44\uc6a9 \ub3c4\uad6c\ub85c \uacc4\uc815 \uae30\ubc18 \ubaa8\ub378\uc744 \uc785\uc99d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubb34\ub8cc CRM + \uae30\ubcf8 ABM \uae30\ub2a5:<\/strong> \uacc4\uc815 \uc138\ubd84\ud654 \ubc0f \uc5f0\ub77d\ucc98 \ub9e4\ud551\uc744 \uc704\ud55c \ubb34\ub8cc \uacc4\uce35\uc744 \uc81c\uacf5\ud558\ub294 CRM\uc73c\ub85c \uc2dc\uc791\ud558\uc138\uc694. \uc774\ub97c \ucd08\uae30 \uacc4\uc815 \ubaa9\ub85d \ubc0f \uacc4\uc815 \uae30\ubc18 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ud14c\uc2a4\ud2b8\uc5d0 \uc0ac\uc6a9\ud558\uc138\uc694(\ud5c8\ube0c\uc2a4\ud31f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub294 \ud655\uc7a5\ud560 \ub54c \ub2e4\uc74c \ub2e8\uacc4\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4).<\/li>\n<li><strong>\uc758\ub3c4 \uc2e0\ud638 \uc2dc\ud5d8 \ubc0f \uacc4\uc815 \ubaa9\ub85d:<\/strong> \ub9ce\uc740 \uc778\ud150\ud2b8 \ub370\uc774\ud130 \uc81c\uacf5\uc5c5\uccb4\uc640 \ud37c\ube14\ub9ac\uc154\uac00 \uc81c\ud55c\ub41c \ubb34\ub8cc \uc778\ud150\ud2b8 \ud53c\ub4dc \ub610\ub294 \uccb4\ud5d8\ud310\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc804\uccb4 \uc778\ud150\ud2b8 \uad6c\ub3c5\uc744 \uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc5b4\ub5a4 \uacc4\uc815\uc774 \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc774\ub294\uc9c0 \ud655\uc778\ud558\uc138\uc694 (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95).<\/li>\n<li><strong>\uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654 \ubc0f \ub79c\ub529 \ud398\uc774\uc9c0:<\/strong> \ubb34\ub8cc \ub610\ub294 \ud504\ub9ac\ubbf8\uc5c4 \ube4c\ub354\ub97c \uc0ac\uc6a9\ud558\uba74 \uacc4\uc815\ubcc4 \ub79c\ub529 \ud398\uc774\uc9c0\uc640 \uac1c\uc778\ud654\ub97c \uc704\ud55c \ud1a0\ud070\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc720\ub8cc \uac1c\uc778\ud654 \ud50c\ub7ab\ud3fc\uc744 \ucc44\ud0dd\ud558\uae30 \uc804\uc5d0 \ud6a8\uacfc\ub97c \ud14c\uc2a4\ud2b8\ud558\uc138\uc694 (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc758 \uc608).<\/li>\n<li><strong>\uad11\uace0 \ud06c\ub808\ub527 \ubc0f IP \ud0c0\uac9f\ud305 \ud30c\uc77c\ub7ff:<\/strong> \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud50c\ub7ab\ud3fc\uacfc \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub294 \ub54c\ub54c\ub85c \uc2dc\uc791 \ud06c\ub808\ub527\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc18c\uaddc\ubaa8 IP \ud0c0\uac9f \ub514\uc2a4\ud50c\ub808\uc774 \ud14c\uc2a4\ud2b8\ub97c \uc2e4\ud589\ud558\uc5ec \uacc4\uc815 \ub3c4\ub2ec \ubc94\uc704\ub97c \uce21\uc815\ud558\uc138\uc694 (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c).<\/li>\n<li><strong>\uba54\uc2e0\uc800 \ubc0f \ucc44\ud305 \uc790\ub3d9\ud654:<\/strong> \uba54\uc2e0\uc800 \ubd07\uc744 \ubc30\ud3ec\ud558\uc5ec \ubb38\uc758\ub97c \uc218\uc9d1\ud558\uace0, \uacc4\uc815 \uc218\uc900\uc758 \ub300\ud654 \ud750\ub984\uc744 \uc2e4\ud589\ud558\uba70, Facebook \ubc0f \uc6f9\uc0ac\uc774\ud2b8 \ucc44\ud305\uc5d0\uc11c \ub9ac\ub4dc \uc790\uaca9\uc744 \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ub4dc \uc0dd\uc131 \uc18d\ub3c4\ub97c \ub192\uc774\uace0 \uacc4\uc815\ubcc4 \uba54\uc2dc\uc9c0\ub97c \ub300\uaddc\ubaa8\ub85c \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uac01 \ubb34\ub8cc \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud560 \ub54c:<\/p>\n<ol>\n<li><strong>\uac1c\ub150 \uc99d\uba85 (0-3\uac1c\uc6d4):<\/strong> CRM \ubb34\ub8cc \ud2f0\uc5b4 + \uba54\uc2e0\uc800 \ubd07 \ucc44\ud305 \ud750\ub984 + \uac04\ub2e8\ud55c \uac1c\uc778\ud654 \ub79c\ub529 \ud398\uc774\uc9c0\ub85c \uacc4\uc815 \ucc38\uc5ec \ubc0f \ucd08\uae30 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\ud30c\uc77c\ub7ff (3\u20136\uac1c\uc6d4):<\/strong> \uc758\ub3c4 \uc2dc\ud5d8, \uc81c\ud55c\ub41c \uad11\uace0\/IP \ud0c0\uac9f\ud305 \ud14c\uc2a4\ud2b8 \ubc0f \uc601\ud5a5\uc744 \ubbf8\uce5c \uae30\ud68c\ub97c \uce21\uc815\ud558\uae30 \uc704\ud55c \uae30\ubcf8 \uc18d\uc131 \ucd94\uac00.<\/li>\n<li><strong>\ud655\ub300 (6\uac1c\uc6d4 \uc774\uc0c1):<\/strong> \uc758\ub3c4, \uac1c\uc778\ud654 \ubc0f CRM \ub370\uc774\ud130\ub97c \ud1b5\ud569\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c \ubc0f \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \uc774\ub3d9 (\ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc120\ud0dd).<\/li>\n<\/ol>\n<p>\ub9c8\ucf00\ud305 \uae30\uc220 \uc120\ud0dd \ubc0f ABM \ud15c\ud50c\ub9bf\uc5d0 \ub300\ud55c \uc2e4\uc6a9\uc801\uc778 \uc548\ub0b4\ub294 ABM \uac1c\uc694 \ubc0f \ub9c8\ucf00\ud305 \uae30\uc220 \ub3c4\uad6c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc5ec \ub3c4\uad6c\ub97c 3\u20131\u20133 \uaddc\uce59 \ubc0f \ucea0\ud398\uc778 \uce21\uc815\uacfc \uc77c\uce58\uc2dc\ud0b5\ub2c8\ub2e4. Brain Pod AI\ub294 ABM \uac1c\uc778\ud654 \uc6cc\ud06c\ud50c\ub85c\ub97c \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub2e4\uad6d\uc5b4 AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \ubc0f \ucf58\ud150\uce20 \ub3c4\uad6c\ub3c4 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ucc44\ud305 \uae30\ubc18 \ub9ac\ub4dc \ucea1\ucc98 \ubc0f \uc804\ud658 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \uc2e4\uc2b5 \uc124\uc815 \ubc0f \ud29c\ud1a0\ub9ac\uc5bc\uc740 Messenger Bot \ud29c\ud1a0\ub9ac\uc5bc\uacfc \ub79c\ub529 \ud398\uc774\uc9c0 \ucc57\ubd07 \uac00\uc774\ub4dc\ub97c \ud655\uc778\ud558\uc5ec \uba54\uc2e0\uc800 \uc6cc\ud06c\ud50c\ub85c\ub97c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc5d0 \ud1b5\ud569\ud569\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/account-based-marketing-tools-360512.jpg\" alt=\"\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud55c \uc2e4\uc81c \uc0ac\ub840 \ubc0f \uc0ac\ub840 \uc5f0\uad6c<\/h2>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc758 \uc608\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc758 \uc608\ub294 \uce21\uc815 \uac00\ub2a5\ud55c \ube44\uc988\ub2c8\uc2a4 \uacb0\uacfc\uc5d0 \uc911\uc810\uc744 \ub454 \uba85\uba85\ub41c \uacc4\uc815\uc744 \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ub2e4\ucc44\ub110 \ucea0\ud398\uc778\uc785\ub2c8\ub2e4. \uc544\ub798\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc640 \uae30\ubc95\uc774 \uacb0\ud569\ud558\uc5ec \ud30c\uc774\ud504\ub77c\uc778\uc744 \ucd94\uc9c4\ud558\ub294 \ubc29\ubc95\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub2e8\uacc4\ubcc4 \ucea0\ud398\uc778 \uc0ac\ub840 \uc5f0\uad6c\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc2dc\ub098\ub9ac\uc624:<\/strong> \uc911\uacac \uc18c\ub9e4 \uccb4\uc778\uc5d0 \ubd84\uc11d \uc194\ub8e8\uc158\uc744 \ud310\ub9e4\ud558\ub294 B2B SaaS \uacf5\uae09\uc5c5\uccb4\uac00 6\uac1c\uc6d4 \uc774\ub0b4\uc5d0 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud30c\uc77c\ub7ff\uc73c\ub85c \uc804\ud658\ud560 \uc138 \uac1c\uc758 \uc9c0\uc815 \uacc4\uc815\uc744 \ubaa9\ud45c\ub85c \ud569\ub2c8\ub2e4. \ubaa9\ud45c: \ud30c\uc774\ud504\ub77c\uc778 \uac00\uc18d\ud654, \uacc4\uc815 \ucc38\uc5ec \uc810\uc218\ub97c 60% \uc99d\uac00\uc2dc\ud0a4\uace0, \uacc4\uc815\ub2f9 \ub450 \uac1c\uc758 \uc784\uc6d0 \ud68c\uc758\ub97c \ud655\ubcf4\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubaa9\ud45c \uc124\uc815 \ubc0f \uacc4\uc815 \uc120\ud0dd:<\/strong> \uad6c\ub9e4 \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \uacc4\uc815\uc744 \uc6b0\uc120 \uc21c\uc704\ub85c \ub450\uae30 \uc704\ud574 firmographic \ubc0f technographic \ud544\ud130(500\u20135,000\uba85 \uc9c1\uc6d0, \ud2b9\uc815 POS\/ERP \uae30\uc220)\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa9\ud45c \ubaa9\ub85d\uc744 \uc791\uc131\ud569\ub2c8\ub2e4. \uad6c\ub9e4 \uc13c\ud130 \ubc0f \uc8fc\uc694 \uc774\ud574\uad00\uacc4\uc790(IT, \uc6b4\uc601, \ubd84\uc11d \ucc45\uc784\uc790)\ub97c \ub9e4\ud551\ud569\ub2c8\ub2e4. \uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ubc0f \uc2e4\uc6a9\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc758\ub3c4 \uc810\uc218 \ubc0f \uc138\ubd84\ud654\ub97c \uc704\ud55c \ub3c4\uad6c\ub85c\ub294 Demandbase (https:\/\/www.demandbase.com)\uc640 Terminus (https:\/\/terminus.com)\uac00 \uc788\uc73c\uba70, HubSpot (https:\/\/www.hubspot.com)\uc5d0\uc11c CRM \uc9c0\uc6d0 \ubaa9\ub85d\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\uc778\ud654\ub41c \uc811\uadfc \ubc0f \ud50c\ub808\uc774\ubd81:<\/strong> \uacc4\uc815\ubcc4 \uc790\ub8cc\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4\u2014\uc784\uc6d0\uc6a9 \uc6d0\ud398\uc774\uc9c0, \uac1c\uc778\ud654\ub41c \ub370\ubaa8 \ub371, \uacc4\uc815\uc758 \ubb38\uc81c \ubc0f \ub85c\uace0\ub97c \ucc38\uc870\ud558\ub294 \uc804\uc6a9 \ub79c\ub529 \ud398\uc774\uc9c0. \ub2e4\ucc44\ub110 \uc2dc\ud000\uc2a4\ub97c \uc2e4\ud589\ud569\ub2c8\ub2e4: IP \ud0c0\uac9f \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c), \uc9c0\uc815\ub41c SDR\uc758 \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \uc8fc\uae30, LinkedIn \uc811\uadfc, \ud604\uc7a5 \uac1c\uc778\ud654 \ubc0f \uace0\uae09 \uc784\uc6d0 \ucd08\ub300. HubSpot \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc2dc\ud000\uc2a4\ub97c \uad00\ub9ac\ud558\uace0 \uc721\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ucc44\ud305, \ub9ac\ub4dc \ucea1\ucc98 \ubc0f \uc790\uaca9 \ubd80\uc5ec:<\/strong> \uc6f9\uc0ac\uc774\ud2b8 \ucc44\ud305 \ud750\ub984\uacfc \uba54\uc2e0\uc800 \uc790\ub3d9\ud654\ub97c \ubc30\ud3ec\ud558\uc5ec \ubaa9\ud45c \uacc4\uc815\uc758 \uc758\ub3c4 \uae30\ubc18 \ubc29\ubb38\uc790\ub97c \ud3ec\ucc29\ud558\uace0 \uc989\uc2dc \uc5f0\ub77d\ucc98\ub97c \uc790\uaca9 \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uc800\ub294 \uba54\uc2e0\uc800 \ubd07\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \uacc4\uc815\ubcc4 \ub300\ud654 \uacbd\ub85c\ub97c \uc2e4\ud589\ud558\uace0, UTM \ubc0f \uae30\uc5c5 \uc2e0\ud638\ub97c \ud3ec\ucc29\ud558\uba70, CRM \uae30\ub85d\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uace0, \uc6cc\ud06c\ud50c\ub85c\ub97c \ud2b8\ub9ac\uac70\ud569\ub2c8\ub2e4. \uc774\ub294 \ub9ac\ub4dc \uc0dd\uc131 \uc18d\ub3c4\ub97c \ub192\uc774\uace0 \uc790\uaca9\uc774 \uc788\ub294 \uc5f0\ub77d\ucc98\ub97c \uc601\uc5c5\uc73c\ub85c \ub77c\uc6b0\ud305\ud569\ub2c8\ub2e4. \uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\uac00 \ucc44\ud305 \uae30\ubc18 \uc790\uaca9 \ubd80\uc5ec\uc640 \uc5b4\ub5bb\uac8c \ud1b5\ud569\ub418\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc870\uc815:<\/strong> \uacf5\uc720 \uacc4\uc815 \ud50c\ub808\uc774\ubd81, \ub300\uc2dc\ubcf4\ub4dc \ubc0f \uc791\uc5c5\uc744 \uc911\uc2ec\uc73c\ub85c \ud300\uc744 \uc815\ub82c\ud569\ub2c8\ub2e4. \uacc4\uc815 \ucc38\uc5ec \uc810\uc218\uac00 \uc784\uacc4\uac12\uc744 \ucd08\uacfc\ud560 \ub54c \uc6cc\ud06c\ud50c\ub85c\uac00 \ub370\ubaa8 \uc81c\uc548, \uacbd\uc601\uc9c4 \uc5f0\ub77d \ub610\ub294 \uc2dc\ud5d8 \uc81c\uacf5\uc744 \ud2b8\ub9ac\uac70\ud558\ub3c4\ub85d \uc870\uc815 \uaddc\uce59\uc744 \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d).<\/li>\n<li><strong>\uce21\uc815 \ubc0f KPI:<\/strong> \uacc4\uc815 \uc218\uc900 KPI\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4: \uacc4\uc815 \ucc38\uc5ec \uc810\uc218, \uacc4\uc815\ub2f9 \ud68c\uc758 \uc218, \uc601\ud5a5\uc744 \ubbf8\uce5c \ud30c\uc774\ud504\ub77c\uc778 \uac00\uce58, \ud30c\uc774\ud504\ub77c\uc778\uae4c\uc9c0\uc758 \uc2dc\uac04 \ubc0f \uac70\ub798 \uc18d\ub3c4. \uacc4\uc815 \uc218\uc900 \uae30\uc5ec\ub3c4(\uccab \ubc88\uc9f8 \uc811\ucd09, \ub2e4\uc911 \uc811\ucd09)\ub97c \uc0ac\uc6a9\ud558\uc5ec ABM \ucc44\ub110\uc758 \uc0c1\uc2b9 \ud6a8\uacfc\ub97c \uae30\uc900\uc120\uacfc \ube44\uad50\ud558\uace0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc120\ud0dd\uc744 \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>\ud604\uc2e4\uc801\uc778 \uacb0\uacfc:<\/strong> 12\uc8fc \ud30c\uc77c\ub7ff\uc5d0\uc11c \ub450 \uac1c\uc758 \ubaa9\ud45c \uacc4\uc815\uc774 \uc784\uc6d0 \ud68c\uc758\ub85c \uc9c4\ud589\ub418\uc5c8\uace0, \ud558\ub098\ub294 $120k ARR \uae30\ud68c\ub85c \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ub4e4\uc5b4\uac14\uc2b5\ub2c8\ub2e4; \uacc4\uc815 \ucc38\uc5ec \uc810\uc218\ub294 \uacb0\ud569\ub41c \ub514\uc2a4\ud50c\ub808\uc774 + \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0 + \ucc44\ud305 \uc790\uaca9 \ud655\uc778 \uc2dc\ud000\uc2a4 \uc774\ud6c4 75% \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc0ac\ub840\ub294 \uacc4\uc815 \uc120\ud0dd, \uac1c\uc778\ud654, \uc870\uc815 \ubc0f \uce21\uc815\uc774 \uae34\ubc00\ud558\uac8c \ud1b5\ud569\ub420 \ub54c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc0ac\ub840\uac00 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc0ac\ub840 \u2014 Demandbase\uc640 HubSpot \uc0ac\uc6a9 \uc0ac\ub840 (hubspot \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c; Demandbase)<\/h3>\n<p>Demandbase\uc640 HubSpot\uc740 ABM \uc0dd\ud0dc\uacc4\uc5d0\uc11c \ub450 \uac00\uc9c0 \ubcf4\uc644\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. Demandbase\ub294 \uc758\ub3c4, IP \ud0c0\uac9f\ud305 \ubc0f \uba85\uba85\ub41c \uacc4\uc815\uc5d0 \ub300\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub3c4\ub2ec\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \ubc18\uba74, HubSpot\uc740 \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \uc815\ub82c\uc744 \uac04\uc18c\ud654\ud558\ub294 CRM \uc911\uc2ec\uc758 ABM \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4 \u2014 \ub450 \uac00\uc9c0 \ubaa8\ub450 \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc5d0 \uc77c\ubc18\uc801\uc73c\ub85c \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>Demandbase \uc0ac\uc6a9 \uc0ac\ub840:<\/strong> Demandbase\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc758\ub3c4 \uc2e0\ud638\ub97c \ub4dc\ub7ec\ub0b4\uace0, IP \ud0c0\uac9f \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\uba70, \ubaa9\ud45c \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub3c4\ub2ec \ubc94\uc704\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc778 \ucea0\ud398\uc778 \ud750\ub984: \uc758\ub3c4 \uae30\ubc18 \uacc4\uc815 \uc120\ud0dd \u2192 IP \ud0c0\uac9f \ub514\uc2a4\ud50c\ub808\uc774 \u2192 \uacc4\uc815\ubcc4 \ub79c\ub529 \ud398\uc774\uc9c0 \u2192 \ud310\ub9e4 \ud6c4\uc18d \uc870\uce58. \uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc640 \uc0c1\ub2e8 \ud37c\ub110 \ucc38\uc5ec\ub97c \uc704\ud55c \uad11\uace0 \uae30\uc220 \uae30\ubc18 \ub3c4\ub2ec\uc744 \uac15\uc870\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>HubSpot \uc0ac\uc6a9 \uc0ac\ub840:<\/strong> HubSpot\uc744 CRM \uae30\ubc18 ABM \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \uc0ac\uc6a9\ud558\uc138\uc694: \uacc4\uc815 \uae30\ub85d\uc744 \uad00\ub9ac\ud558\uace0, \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\ub97c \uc2e4\ud589\ud558\uba70, \uacc4\uc815 \ucc38\uc5ec \uc810\uc218\ub97c \ucd94\uc801\ud558\uace0, SDR\/AE \uc791\uc5c5\uc744 \uc870\uc815\ud569\ub2c8\ub2e4. HubSpot\uc758 ABM \uae30\ub2a5\uc740 \ud1b5\ud569\ub41c CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ud658\uacbd \ub0b4\uc5d0\uc11c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc6b4\uc601\ud558\ub294 \ubc29\ubc95\uc744 \uc27d\uac8c \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4 (hubspot account based marketing tools).<\/li>\n<\/ul>\n<p>\ub450 \uac00\uc9c0 \uc811\uadfc \ubc29\uc2dd\uc740 \uc885\uc885 \uacb0\ud569\ub429\ub2c8\ub2e4: Demandbase\uc758 \uc758\ub3c4\uc640 \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\uac00 HubSpot\uc5d0\uc11c \uad00\ub9ac\ud558\ub294 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ubc0f \uacc4\uc815 \uacc4\ud68d\uc5d0 \ubc18\uc601\ub429\ub2c8\ub2e4. \ub9c8\ub974\ud14d\uc744 ABM\uc5d0 \ub9e4\ud551\ud558\uace0 \ub3c4\uad6c\ub97c 3-1-3 \uaddc\uce59 \ubc0f \ucea0\ud398\uc778 \uce21\uc815\uc5d0 \ub9de\ucd94\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc548\ub0b4\ub294 \ub9c8\ub974\ud14d \ub3c4\uad6c \uac00\uc774\ub4dc\uc640 ABM \uac1c\uc694 \ubc0f \ud15c\ud50c\ub9bf \ub9ac\uc18c\uc2a4\ub97c \ucc38\uc870\ud558\uc138\uc694.<\/p>\n<p><a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \uc124\uba85 \ubc0f \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a> | <a href=\"https:\/\/messengerbot.app\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%88%a0-%eb%8f%84%ea%b5%ac-%eb%a7%88%ed%85%8c%ed%81%ac%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-7%ea%b0%80%ec%a7%80\/\">\ub9c8\ub974\ud14d \ub3c4\uad6c \uac00\uc774\ub4dc<\/a><\/p>\n<h2>\ud544\uc218 \uc694\uc18c \u2014 \ub2e4\uc12f \uac00\uc9c0 \uc804\uc220\uc801 \uae30\ub465<\/h2>\n<h3>5\uac00\uc9c0 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uc18c\uc15c \ubc0f \uad11\uace0 \ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc, CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654, \ucf58\ud150\uce20\/\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f \uac1c\uc778\ud654 \ub3c4\uad6c, \ubd84\uc11d\/\uadc0\uc18d \ubc0f \uc758\ub3c4 \ud50c\ub7ab\ud3fc, \ub300\ud654\ud615 \ubc0f \ucc38\uc5ec \uc790\ub3d9\ud654\uac00 \ubaa8\ub4e0 ABM \ud504\ub85c\uadf8\ub7a8\uc5d0 \ud544\uc694\ud55c \ub2e4\uc12f \uac00\uc9c0 \ud575\uc2ec \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \ud615\uc131\ud569\ub2c8\ub2e4. \uc774 \ub2e4\uc12f \uac00\uc9c0 \uae30\ub465\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uc77c\uce58\ud558\uba70, \uc120\ud0dd, \ucc38\uc5ec, \uac1c\uc778\ud654 \ubc0f \uce21\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \uc77c\uad00\ub41c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc2a4\ud0dd\uc744 \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc18c\uc15c \ubc0f \uad11\uace0 \ud0c0\uac9f\ud305 \ud50c\ub7ab\ud3fc (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c):<\/strong> IP \ud0c0\uac9f\ud305, \ud504\ub85c\uadf8\ub798\ubc0d \uad11\uace0 \ubc0f \uacc4\uc815 \uc911\uc2ec\uc758 \uc18c\uc15c \uad11\uace0\ub97c \uc0ac\uc6a9\ud558\uc5ec \ubaa9\ud45c \uc870\uc9c1\uc758 \uc758\uc0ac \uacb0\uc815\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc138\uc694. Demandbase\uc640 Terminus\ub294 \uacc4\uc815 \uc120\ud0dd \ubc0f \ub3c4\ub2ec\uc744 \uc704\ud55c \uad11\uace0 \uae30\uc220\uc758 \uc608\uc785\ub2c8\ub2e4 (https:\/\/www.demandbase.com; https:\/\/terminus.com). \uc774\ub7ec\ud55c \ud50c\ub7ab\ud3fc\uc740 \uc758\ub3c4 \uc2e0\ud638\ub97c \ub4dc\ub7ec\ub0b4\uace0 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc704\ud55c \ud37c\ub110 \uc0c1\ub2e8 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>CRM \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 (\uacc4\uc815 \uc870\uc815):<\/strong> \ub2e8\uc77c CRM \ubc0f \uc790\ub3d9\ud654 \uc5d4\uc9c4\uc774 \uacc4\uc815 \ud504\ub85c\ud544, \uc5f0\ub77d\ucc98 \uc5ed\ud560 \ub9e4\ud551, \uc2dc\ud000\uc2a4 \ubc0f \ud50c\ub808\uc774\ubd81\uc744 \ud310\ub9e4 \ubc0f \ub9c8\ucf00\ud305 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub3d9\uae30\ud654\ud569\ub2c8\ub2e4. \uc774 \uce74\ud14c\uace0\ub9ac\uc5d0\ub294 \ud5c8\ube0c\uc2a4\ud31f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubc0f \uc870\uc815, \uc810\uc218 \ub9e4\uae30\uae30 \ubc0f \uce21\uc815 \uac00\ub2a5\ud55c \uc6cc\ud06c\ud50c\ub85c\ub97c \uac00\ub2a5\ud558\uac8c \ud558\ub294 \uae30\ud0c0 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4 (https:\/\/www.hubspot.com).<\/li>\n<li><strong>\ucf58\ud150\uce20, \ucc3d\uc758\uc131 \ubc0f \uac1c\uc778\ud654 \ub3c4\uad6c:<\/strong> \uacc4\uc815 \ud2b9\uc815 \ub79c\ub529 \ud398\uc774\uc9c0, \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c, \ub3d9\uc801 \uc6f9 \ucf58\ud150\uce20 \ubc0f \ub9de\ucda4\ud615 \ucc3d\uc758\uc131\uc744 \uad6c\ucd95\ud558\ub294 \ub3c4\uad6c\ub294 \uc804\ud658\uc728\uc744 \ub192\uc774\ub294 \uad00\ub828\uc131\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc758 \uc608\ub294 \uc218\uc2ed \uac1c \ub610\ub294 \uc218\ubc31 \uac1c\uc758 \uacc4\uc815\uc5d0 \uac78\uccd0 \uac1c\uc778\ud654\ub97c \ud655\uc7a5\ud558\uba70, \uc885\uc885 \ucf58\ud150\uce20 \ubcc0\ud615\uc744 \uc790\ub3d9\ud654\ud558\uae30 \uc704\ud574 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c\uc640 \ud568\uaed8 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\ubd84\uc11d, \uadc0\uc18d \ubc0f \uc758\ub3c4 \ud50c\ub7ab\ud3fc:<\/strong> \ubd84\uc11d \ubc0f \uc758\ub3c4 \uc81c\uacf5\uc790\ub294 \uacc4\uc815 \uc218\uc900 KPI\u2014\ucc38\uc5ec \uc810\uc218, \uc601\ud5a5\uc744 \ubc1b\uc740 \ud30c\uc774\ud504\ub77c\uc778, \uac70\ub798 \uc18d\ub3c4\u2014\ub97c \uc81c\uacf5\ud558\uace0 \uc2dc\uc7a5 \ud589\ub3d9\uc744 \ubcf4\uc774\ub294 \uacc4\uc815\uc744 \uc6b0\uc120 \uc21c\uc704\uc5d0 \ub450\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4. \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc218\ud589\ud558\ub294 \ubc29\ubc95\uc744 \uac80\uc99d\ud558\uace0 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc758 ROI\ub97c \uc785\uc99d\ud558\uc138\uc694.<\/li>\n<li><strong>\ub300\ud654\ud615 \ubc0f \ucc38\uc5ec \uc790\ub3d9\ud654:<\/strong> \uc2e4\uc2dc\uac04 \ucc44\ud305, \uba54\uc2e0\uc800 \ubc0f SMS \uc790\ub3d9\ud654\ub97c \ud1b5\ud574 \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \uacc4\uc815 \uc5f0\ub77d\ucc98\ub97c \ucea1\ucc98\ud558\uace0 \uc790\uaca9\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4. \uba54\uc2e0\uc800 \ubd07\uc740 AI \uae30\ubc18 \ucc44\ud305 \ud750\ub984, \ub2e4\uad6d\uc5b4 \uc9c0\uc6d0 \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \ub9ac\ub4dc \uc0dd\uc131\uc744 \uac00\uc18d\ud654\ud558\uace0 CRM \uae30\ub85d\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uba70 \uc790\uaca9\uc744 \uac16\ucd98 \uc5f0\ub77d\ucc98\ub97c \uc601\uc5c5\uc73c\ub85c \ub77c\uc6b0\ud305\ud558\uc5ec \ub300\ud654\ud615 \uc790\uaca9 \ubd80\uc5ec\ub97c \uc704\ud55c \uc2e4\uc6a9\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\ub85c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uacf5\uae09\uc5c5\uccb4\ub97c \ud3c9\uac00\ud560 \ub54c \uac01 \uacf5\uae09\uc5c5\uccb4\ub97c \uc774 \ub2e4\uc12f \uac00\uc9c0 \uc804\uc220\uc801 \uae30\ub465\uc5d0 \ub9e4\ud551\ud558\uace0 \uae30\ubcf8 CRM \ud1b5\ud569, \uc2e4\uc2dc\uac04 \uc758\ub3c4 \uc2e0\ud638 \ubc0f \uce21\uc815 \uac00\ub2a5\ud55c \uacc4\uc815 \uc218\uc900\uc758 \uadc0\uc18d\uc744 \uc6b0\uc120\uc2dc\ud558\uc138\uc694. \uc774\ub7ec\ud55c \uae30\ub465\uc744 \uacb0\ud569\ud558\uba74 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4, \uad11\uace0 \uae30\uc220, \uac1c\uc778\ud654 \ubc0f \ub300\ud654\ud615 \uacc4\uce35\uc774 \uc11c\ub85c\ub97c \uac15\ud654\ud558\ub294 \ud0c4\ub825\uc801\uc778 ABM \uc2a4\ud0dd\uc774 \uc0dd\uc131\ub429\ub2c8\ub2e4.<\/p>\n<h3>\ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubd84\uc11d (\ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d)<\/h3>\n<p>\ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\ub294 \uac83\uc740 \uae30\ub2a5\uc744 \uadc0\ud558\uc758 ABM \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \ub9de\ucd94\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4: \ubc1c\uacac(\uc758\ub3c4), \ub3c4\ub2ec(\uad11\uace0 \uae30\uc220), \uac1c\uc778\ud654(\uc0ac\uc774\ud2b8 \ub0b4 \ubc0f \ucc3d\uc758\uc801), \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158(CRM + \uc790\ub3d9\ud654) \ubc0f \uc790\uaca9 \ubd80\uc5ec(\ucc44\ud305 \ubc0f \ub300\ud654 \ud750\ub984). \uc544\ub798\ub294 \uac04\uacb0\ud55c \uacf5\uae09\uc5c5\uccb4-\uc5ed\ud560 \ub9e4\ud551 \ubc0f \uc2e4\uc6a9\uc801\uc778 \uc120\ud0dd \uc548\ub0b4\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc758\ub3c4 \ubc0f \ubc1c\uacac:<\/strong> Demandbase\ub294 \uc758\ub3c4 \uae30\ubc18 \uacc4\uc815 \uc120\ud0dd \ubc0f IP \uae30\ubc18 \ub3c4\ub2ec\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4; \uc758\ub3c4\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \ubaa9\ub85d\uc744 \uc2dc\ub4dc\ud558\uace0 \uc544\uc6c3\ub9ac\uce58\ub97c \uc6b0\uc120\uc2dc\ud558\uc138\uc694(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95).<\/li>\n<li><strong>\uad11\uace0 \uae30\uc220 \ubc0f \ub3c4\ub2ec:<\/strong> Terminus \ubc0f \uc720\uc0ac\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 ABM \uad11\uace0 \ubc0f \uacc4\uc815 \uc218\uc900 \ub3c4\ub2ec \uce21\uc815\uc744 \uc704\ud55c \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>CRM + \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158:<\/strong> HubSpot\uacfc Salesforce\ub294 \uacc4\uc815 \uae30\ub85d, \ud50c\ub808\uc774\ubd81 \ubc0f \uc2dc\ud000\uc2a4\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 \uc911\ucd94 \uc5ed\ud560\uc744 \ud558\uba70, \uc774\ub294 \ub300\uaddc\ubaa8 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc218\ud589\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\uc778\ud654 \ubc0f \ucc3d\uc758\uc131:<\/strong> \uacc4\uc815\ubcc4 \ud398\uc774\uc9c0 \ubc0f \uc790\uc0b0\uc744 \uc0dd\uc131\ud558\ub294 \uac1c\uc778\ud654 \ube4c\ub354\uc640 AI \uce74\ud53c\/\uc774\ubbf8\uc9c0 \ub3c4\uad6c; \uc774\ub7ec\ud55c \ub3c4\uad6c\ub97c CRM\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uacc4\uc815 \uc18d\uc131\uc5d0 \uc758\ud574 \ucc3d\uc758\uc801\uc778 \ubcc0\ud615\uc774 \ud2b8\ub9ac\uac70\ub418\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub300\ud654\ud615 \ubc0f \uc790\uaca9 \ubd80\uc5ec:<\/strong> \uba54\uc2e0\uc800 \ubd07 \ubc0f \uae30\ud0c0 \ucc44\ud305 \ud50c\ub7ab\ud3fc\uc740 \uc2e4\uc2dc\uac04 \uc790\uaca9 \ubd80\uc5ec, \ub2e4\uad6d\uc5b4 \uc544\uc6c3\ub9ac\uce58 \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \uc758\ub3c4\ub41c \ud2b8\ub798\ud53d\uc744 \ucea1\ucc98\ud558\uace0 CRM \ub370\uc774\ud130\ub97c \ud48d\ubd80\ud558\uac8c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uce21\uc815 \ubc0f \uadc0\uc18d:<\/strong> \uc6f9 \uadc0\uc18d\uc744 \uc704\ud55c GA4 \uc2a4\ud0c0\uc77c \ubd84\uc11d\uacfc ABM \ud50c\ub7ab\ud3fc \ub0b4\uc5d0\uc11c\uc758 \uacc4\uc815 \uc218\uc900 \ubcf4\uace0\uc11c\ub97c \uacb0\ud569\ud558\uc5ec \uc601\ud5a5\uc744 \ubbf8\uce5c \ud30c\uc774\ud504\ub77c\uc778 \ubc0f \uac70\ub798 \uc18d\ub3c4\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc774\ub294 \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc5d0 \ub300\ud55c ROI\ub97c \ub2eb\ub294 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc2e4\uc6a9\uc801\uc778 \ud15c\ud50c\ub9bf, \ud50c\ub808\uc774\ubd81 \ubc0f \ub9c8\ub974\ud14c\ud06c \uc815\ub82c \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub300\ud55c \uc815\ubcf4\ub294 ABM \uac1c\uc694 \ubc0f \ub9c8\ub974\ud14c\ud06c \ub3c4\uad6c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc5ec \uc774\ub7ec\ud55c \uacf5\uae09\uc5c5\uccb4 \uc5ed\ud560\uc744 \uc751\uc9d1\ub825 \uc788\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d \ubc0f \ubc30\ud3ec \uacc4\ud68d\uc73c\ub85c \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \uc124\uba85 \ubc0f \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a> | <a href=\"https:\/\/messengerbot.app\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%88%a0-%eb%8f%84%ea%b5%ac-%eb%a7%88%ed%85%8c%ed%81%ac%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-7%ea%b0%80%ec%a7%80\/\">\ub9c8\ub974\ud14d \ub3c4\uad6c \uac00\uc774\ub4dc<\/a><\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/account-based-marketing-tools-323458.jpg\" alt=\"\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uc2e4\ubb34\uc790\ub97c \uc704\ud55c \ub3c4\uad6c \uc138\ud2b8 \uc2ec\uce35 \ubd84\uc11d<\/h2>\n<h3>ABM\uc5d0\uc11c \uc0ac\uc6a9\ub418\ub294 \ub3c4\uad6c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305(ABM)\uc740 \ub370\uc774\ud130, \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158, \uac1c\uc778\ud654, \ucc38\uc5ec \ubc0f \uce21\uc815 \uc804\ubc18\uc5d0 \uac78\uccd0 \uacc4\uce35\ud654\ub41c \ub3c4\uad6c \uc138\ud2b8\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac, \uae30\ub2a5 \ubc0f \ub300\ud45c\uc801\uc778 \uacf5\uae09\uc5c5\uccb4\/\ub3c4\uad6c:<\/p>\n<ul>\n<li><strong>\uc758\ub3c4 \ubc0f \uacc4\uc815 \ubc1c\uacac(\uc2dc\uc7a5 \ub0b4 \uacc4\uc815 \uc6b0\uc120 \uc21c\uc704 \uc9c0\uc815):<\/strong> \ubaa9\uc801: \uad6c\ub9e4 \uc2e0\ud638, \uc8fc\uc81c \uc758\ub3c4 \ubc0f \ucd08\uae30 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uacc4\uc815\uc744 \ud45c\uba74\ud654\ud558\uc5ec \ubaa9\ud45c \ubaa9\ub85d\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4. \uc608\uc2dc: Demandbase (\uc758\ub3c4 + IP \ud0c0\uac9f\ud305) <a href=\"https:\/\/www.demandbase.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.demandbase.com<\/a>, 6sense (\uc608\uce21 \uc758\ub3c4) <a href=\"https:\/\/6sense.com\" target=\"_blank\" rel=\"noopener\">https:\/\/6sense.com<\/a>, Bombora (\uc758\ub3c4 \ub370\uc774\ud130) <a href=\"https:\/\/bombora.com\" target=\"_blank\" rel=\"noopener\">https:\/\/bombora.com<\/a>.<\/li>\n<li><strong>\uae30\uc5c5 \uc815\ubcf4\/\uae30\uc220 \uc815\ubcf4 \ubcf4\uac15 \ubc0f \uc5f0\ub77d\ucc98 \uc815\ubcf4:<\/strong> \ubaa9\uc801: \uad6c\ub9e4 \uc13c\ud130\ub97c \ub9e4\ud551\ud558\uae30 \uc704\ud574 \ud68c\uc0ac \uaddc\ubaa8, \uae30\uc220 \uc2a4\ud0dd, \uc218\uc775, \uc870\uc9c1 \uc5ed\ud560 \ubc0f \uc5f0\ub77d\ucc98 \uc774\uba54\uc77c\ub85c \uacc4\uc815 \ud504\ub85c\ud544\uc744 \ubcf4\uac15\ud569\ub2c8\ub2e4. \uc608\uc2dc: ZoomInfo <a href=\"https:\/\/www.zoominfo.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.zoominfo.com<\/a>, Clearbit <a href=\"https:\/\/clearbit.com\" target=\"_blank\" rel=\"noopener\">https:\/\/clearbit.com<\/a>, UserGems <a href=\"https:\/\/usergems.com\" target=\"_blank\" rel=\"noopener\">https:\/\/usergems.com<\/a>, LinkedIn \uc138\uc77c\uc988 \ub0b4\ube44\uac8c\uc774\ud130 (\uc5f0\ub77d\ucc98 \ubc1c\uacac) <a href=\"https:\/\/www.linkedin.com\/sales\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/sales<\/a>.<\/li>\n<li><strong>CRM \ubc0f \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 (\uacc4\uc815 \uc218\uc900\uc758 \uc6cc\ud06c\ud50c\ub85c\uc6b0 \ubc0f \uc815\ub82c):<\/strong> \ubaa9\uc801: \uacc4\uc815 \uae30\ub85d, \ud50c\ub808\uc774\ubd81, \uc810\uc218 \ub9e4\uae30\uae30, \uc791\uc5c5 \ubc0f \uc601\uc5c5\/\ub9c8\ucf00\ud305 \uc815\ub82c\uc744 \uc911\uc559 \uc9d1\uc911\ud654\ud569\ub2c8\ub2e4. \uc608: HubSpot (CRM + ABM \uae30\ub2a5) <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.hubspot.com<\/a>, Salesforce (CRM + \ud1b5\ud569) <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.salesforce.com<\/a>. \uc774\ub4e4\uc740 \ud575\uc2ec \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uad6c\uc131 \uc694\uc18c\uc774\uba70 \uc885\uc885 \ubaa8\ub4e0 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc5d0 \ub098\ud0c0\ub0a9\ub2c8\ub2e4.<\/li>\n<li><strong>\uc560\ub4dc\ud14c\ud06c \ubc0f \uacc4\uc815 \uae30\ubc18 \uad11\uace0 (\ub3c4\ub2ec \ubc0f IP \ud0c0\uac9f\ud305):<\/strong> \ubaa9\uc801: \uacc4\uc815\uc5d0 \ud0c0\uac9f\ud305\ub41c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1, IP \uae30\ubc18 \ubc0f \uc18c\uc15c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uc870\uc9c1\uc758 \ub3c4\ub2ec \ubc94\uc704\ub97c \uce21\uc815\ud569\ub2c8\ub2e4. \uc608: Terminus <a href=\"https:\/\/terminus.com\" target=\"_blank\" rel=\"noopener\">https:\/\/terminus.com<\/a>, Demandbase <a href=\"https:\/\/www.demandbase.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.demandbase.com<\/a>.<\/li>\n<li><strong>\ub300\uaddc\ubaa8 \uac1c\uc778\ud654 \ubc0f \ucc3d\uc758\uc131:<\/strong> \ubaa9\uc801: \uacc4\uc815\ubcc4 \ub79c\ub529 \ud398\uc774\uc9c0 \uad6c\ucd95, \ub3d9\uc801 \uc6f9\uc0ac\uc774\ud2b8 \uac1c\uc778\ud654, \ub9de\ucda4\ud615 \uc774\uba54\uc77c \ubc0f \ucc3d\uc758\uc801\uc778 \ubcc0\ud615. \uc608: \uac1c\uc778\ud654 \ube4c\ub354, \ub79c\ub529 \ud398\uc774\uc9c0 \ub3c4\uad6c \ubc0f AI \uc9c0\uc6d0 \ucc3d\uc758\uc131\u2014\uc774\ub7ec\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc758 \uc608\ub294 \uad00\ub828\uc131\uacfc \uc804\ud658\uc5d0 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub300\ud654\ud615 \ubc0f \ucc38\uc5ec \uc790\ub3d9\ud654:<\/strong> \ubaa9\uc801: \uc778\ubc14\uc6b4\ub4dc \uacc4\uc815 \ubc29\ubb38\uc790\ub97c \uc790\uaca9 \ubd80\uc5ec\ud558\uace0, \ub9ac\ub4dc\ub97c \ub77c\uc6b0\ud305\ud558\uba70, \ud68c\uc758\ub97c \uac00\uc18d\ud654\ud558\uae30 \uc704\ud574 \uacc4\uc815\ubcc4 \ucc44\ud305 \ud750\ub984 \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc2e4\ud589\ud569\ub2c8\ub2e4. \uc800\ub294 Messenger Bot\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \uacc4\uc815\ubcc4 \ub300\ud654 \uacbd\ub85c\ub97c \uc0dd\uc131\ud558\uace0, UTM \ubc0f \uae30\uc5c5 \uc2e0\ud638\ub97c \ucea1\ucc98\ud558\uba70, \ub2e4\uad6d\uc5b4 \ud750\ub984\uc744 \uc2e4\ud589\ud558\uace0, CRM \uc6cc\ud06c\ud50c\ub85c\uc6b0\ub97c \ud2b8\ub9ac\uac70\ud569\ub2c8\ub2e4\u2014\ucc44\ud305\uc744 \uc2e4\uc6a9\uc801\uc778 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\ub85c \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ubc0f \uc2dc\ud000\uc2a4 \uc5d4\uc9c4:<\/strong> \ubaa9\uc801: \uacc4\uc815 \uc218\uc900\uc758 \uc544\uc6c3\ub9ac\uce58 \uc2dc\ud000\uc2a4, \ud0c0\uc774\ubc0d \uce74\ub374\uc2a4 \ubc0f \uacc4\uc815 \uc2e0\ud638\uc5d0 \uc758\ud574 \ud2b8\ub9ac\uac70\ub418\ub294 \uc790\ub3d9\ud654\ub41c \ud50c\ub808\uc774\ubd81\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \uc608: HubSpot \uc6cc\ud06c\ud50c\ub85c\uc6b0, Marketo, Pardot.<\/li>\n<li><strong>\uadc0\uc18d, \ubd84\uc11d \ubc0f \uce21\uc815:<\/strong> \ubaa9\uc801: \uacc4\uc815 \ucc38\uc5ec \uc810\uc218, \uc601\ud5a5\uc744 \ubc1b\uc740 \ud30c\uc774\ud504\ub77c\uc778, \ud30c\uc774\ud504\ub77c\uc778\uae4c\uc9c0\uc758 \uc2dc\uac04 \ubc0f \uac70\ub798 \uc18d\ub3c4\ub97c \uce21\uc815\ud558\uace0; \uacc4\uc815 \uc218\uc900\uc758 \uadc0\uc18d \ubaa8\ub378\uc744 \ud65c\uc131\ud654\ud569\ub2c8\ub2e4. \uc608: \uc6f9 \ubd84\uc11d\uc744 \uc704\ud55c GA4 \ubc0f Demandbase\/6sense\uc758 ABM \ud50c\ub7ab\ud3fc \ubcf4\uace0\uc11c, HubSpot \ub610\ub294 Salesforce\uc758 CRM \ubcf4\uace0\uc11c.<\/li>\n<li><strong>\uc601\uc5c5 \uc9c0\uc6d0 \ubc0f \uc544\uc6c3\ub9ac\uce58 \ub3c4\uad6c:<\/strong> \ubaa9\uc801: AE\/SDR\uc5d0\uac8c \ud50c\ub808\uc774\ubd81, \uc2dc\ud000\uc2a4 \ubc0f \ucf58\ud150\uce20 \ub77c\uc774\ube0c\ub7ec\ub9ac\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc608: Outreach, SalesLoft, LinkedIn Sales Navigator \ud1b5\ud569.<\/li>\n<li><strong>AI \ubc0f \uc608\uce21 \uc99d\uac15:<\/strong> \ubaa9\uc801: \ub2e4\uc74c \ucd5c\uc120\uc758 \ud589\ub3d9 \uc81c\uc548, \uac1c\uc778\ud654\ub41c \ubcf5\uc0ac \uc790\ub3d9 \uc0dd\uc131, \uacc4\uc815 \uc131\ud5a5 \uc608\uce21 \ubc0f \ucf58\ud150\uce20 \uc0dd\uc131 \uac04\uc18c\ud654. \uc608\uc2dc\ub85c\ub294 \uacf5\uae09\uc5c5\uccb4 AI \ubaa8\ub4c8\uacfc \uc81c3\uc790 \uc194\ub8e8\uc158\uc774 \ud3ec\ud568\ub418\uba70; Brain Pod AI\ub294 ABM \uac1c\uc778\ud654 \uc6cc\ud06c\ud50c\ub85c\ub97c \ubcf4\uc644\ud558\ub294 \ub2e4\uad6d\uc5b4 \ucf58\ud150\uce20 \ubc0f \uc5b4\uc2dc\uc2a4\ud134\ud2b8 \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">https:\/\/brainpod.ai<\/a>).<\/li>\n<\/ul>\n<p>\uc774 \ub3c4\uad6c\ub4e4\uc774 \uc5b4\ub5bb\uac8c \uacb0\ud569\ub418\ub294\uc9c0: \uc77c\ubc18\uc801\uc778 ABM \uc2a4\ud0dd = \ub370\uc774\ud130 \ubcf4\uac15 + \uc758\ub3c4 \u2192 \uacc4\uc815 \uc120\ud0dd \u2192 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 (CRM + \uc790\ub3d9\ud654) \u2192 \ub3c4\ub2ec (\uad11\uace0 \uae30\uc220 + \uac1c\uc778\ud654) \u2192 \ucc38\uc5ec (\uc774\uba54\uc77c, \uc601\uc5c5 \uc811\uadfc, \ucc44\ud305) \u2192 \uce21\uc815 (\uacc4\uc815 \uc218\uc900 \uae30\uc5ec\ub3c4). \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \ud3c9\uac00\ud560 \ub54c\ub294 \uae30\ubcf8 CRM \ud1b5\ud569, \uc2e4\uc2dc\uac04 \uc758\ub3c4 \ud53c\ub4dc \ubc0f \uacc4\uc815 \uc218\uc900 \uae30\uc5ec\ub3c4\uc640 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \uc9c0\uc6d0\ud558\ub294 \ud50c\ub7ab\ud3fc\uc744 \uc6b0\uc120\uc2dc\ud558\uc138\uc694.<\/p>\n<h3>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c)<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\uc640 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc758 \uad6c\ubd84\uc740 \uc774\ubd84\ubc95\uc801\uc774\uae30\ubcf4\ub2e4\ub294 \uae30\ub2a5\uc801\uc785\ub2c8\ub2e4: ABM \ub3c4\uad6c\ub294 \uacc4\uc815 \uc911\uc2ec \ud504\ub85c\uadf8\ub7a8\uc744 \uc704\ud55c \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158 \ubc0f \ub370\uc774\ud130 \uc2a4\ud0dd\uc744 \uc124\uba85\ud558\uace0; \ub514\uc9c0\ud138 \ub3c4\uad6c\ub294 \ucc44\ub110 \ubc0f \uc2e4\ud589 \ub808\uc774\uc5b4\ub97c \uac15\uc870\ud569\ub2c8\ub2e4. \uc62c\ubc14\ub978 \uc870\ud569\uc744 \uc120\ud0dd\ud558\ub824\uba74 \ub3c4\uad6c\ub97c ABM \ud50c\ub808\uc774\ubd81\uc758 \uc5ed\ud560\uc5d0 \ub9de\ucd94\uc138\uc694.<\/p>\n<ul>\n<li><strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c (\uc2a4\ud0dd \uc218\uc900 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158):<\/strong> \uc5ec\uae30\uc5d0\ub294 \uacc4\uc815 \ubaa9\ub85d, \uc810\uc218 \ub9e4\uae30\uae30, \ud50c\ub808\uc774\ubd81 \ubc0f \uce21\uc815\uc744 \uc911\uc559 \uc9d1\uc911\ud654\ud558\ub294 ABM \ud50c\ub7ab\ud3fc \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud1b5\ud569 ABM \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc744 \uc704\ud55c Demandbase, \uc608\uce21 \ubd84\uc11d\uc744 \uc704\ud55c 6sense, CRM \uae30\ubc18 ABM\uc744 \uc704\ud55c HubSpot\uc774 \uc788\uc2b5\ub2c8\ub2e4. ABM \ub3c4\uad6c\ub294 \uacc4\uc815 \uc120\ud0dd, \uc218\uc775 \uadc0\uc18d \ubc0f \ud310\ub9e4-\ub9c8\ucf00\ud305 \uc815\ub82c(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95)\uc744 \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c(\uc2e4\ud589 \ubc0f \ucc44\ub110):<\/strong> \uc774\ub4e4\uc740 \uc2e4\ud589 \uc5d4\uc9c4\uc785\ub2c8\ub2e4: \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0 \uae30\uc220, IP \ud0c0\uac9f\ud305, \uc18c\uc15c \ud50c\ub7ab\ud3fc, \uac1c\uc778\ud654 \ube4c\ub354 \ubc0f \ucc44\ud305\/SMS \ucc44\ub110\uc785\ub2c8\ub2e4. \uc774\ub4e4\uc740 \uacc4\uc815 \uae30\ubc18 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\uace0 \ucc38\uc5ec \uc2e0\ud638\ub97c \ucea1\ucc98\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, ABM \uad11\uace0\ub97c \uc704\ud55c Terminus, \uacc4\uc815\ubcc4 \ud398\uc774\uc9c0\ub97c \uc704\ud55c \uac1c\uc778\ud654 \ud50c\ub7ab\ud3fc, \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \ub300\ud654\ud615 \uc790\uaca9\uc744 \uc704\ud55c Messenger Bot\uc774 \uc788\uc2b5\ub2c8\ub2e4(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c).<\/li>\n<\/ul>\n<p>\uc2e4\uc6a9\uc801\uc778 \uc120\ud0dd \uac00\uc774\ub4dc:<\/p>\n<ol>\n<li><strong>\uc0ac\uc6a9 \uc0ac\ub840 \uc815\uc758:<\/strong> \uba85\uba85\ub41c \uacc4\uc815 \uc544\uc6c3\ub9ac\uce58, \ud655\uc7a5\uc744 \uc704\ud55c ABM \ub610\ub294 \ub300\uaddc\ubaa8 ABM? \uadc0\ud558\uc758 \uc0ac\uc6a9 \uc0ac\ub840\ub294 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158(ABM \ub3c4\uad6c) \ub610\ub294 \uc2e4\ud589(\ub514\uc9c0\ud138 \ub3c4\uad6c) \uc911 \uc5b4\ub290 \uac83\uc774 \uc6b0\uc120\uc778\uc9c0 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\ub465\uc5d0 \ub9e4\ud551:<\/strong> \uc758\ub3c4, \ubcf4\uac15, \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158, \uac1c\uc778\ud654, \ucc38\uc5ec \ubc0f \uce21\uc815 \uae30\ub465\uc5d0 \ub9de\uac8c \uacf5\uae09\uc5c5\uccb4\ub97c \ub9e4\uce6d\ud558\uc5ec \uc77c\uad00\ub41c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc744 \ud615\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud1b5\ud569 \ubc0f \uadc0\uc18d:<\/strong> \uacc4\uc815 \uc2e0\ud638(\uc758\ub3c4, \ucc44\ud305 \uc0c1\ud638\uc791\uc6a9, \uad11\uace0 \ub178\ucd9c)\uac00 \uadc0\ud558\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub85c \ud750\ub974\uace0 \uce21\uc815 \uac00\ub2a5\ud55c KPI\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ub124\uc774\ud2f0\ube0c CRM \ubc0f \ubd84\uc11d \ud1b5\ud569\uc774 \uc788\ub294 \ub3c4\uad6c\ub97c \uc6b0\uc120\uc2dc\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uac1c\ub150 \uc99d\uba85:<\/strong> \ubc1c\uacac\/\uc758\ub3c4 \ub3c4\uad6c, \uac1c\uc778\ud654 \ub808\uc774\uc5b4 \ubc0f \ub300\ud654\ud615 \uc790\uaca9 \ubd80\uc5ec(\uc608: Demandbase + \ub79c\ub529 \ud398\uc774\uc9c0 \ube4c\ub354 + \uba54\uc2e0\uc800 \ubd07)\ub97c \uacb0\ud569\ud55c \uc9e7\uc740 \ud30c\uc77c\ub7ff\uc744 \uc2e4\ud589\ud558\uc5ec \uc804\uccb4 \uc870\ub2ec \uc804\uc5d0 \ud6a8\uacfc\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\ub9c8\ucf00\ud305 \uae30\uc220 \uc815\ub82c \ubc0f \ud15c\ud50c\ub9bf\uc5d0 \ub300\ud55c \ucc38\uace0 \uc0ac\ud56d\uc740 ABM \uac1c\uc694 \ubc0f \uc120\ud0dd\ud55c ABM\uacfc \ub514\uc9c0\ud138 \ub3c4\uad6c\ub97c \ubc30\ud3ec \uac00\ub2a5\ud55c \uae30\uc220 \uc2a4\ud0dd\uc73c\ub85c \ub9e4\ud551\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud305 \uae30\uc220 \ub3c4\uad6c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \uc124\uba85 \ubc0f \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a> | <a href=\"https:\/\/messengerbot.app\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%88%a0-%eb%8f%84%ea%b5%ac-%eb%a7%88%ed%85%8c%ed%81%ac%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-7%ea%b0%80%ec%a7%80\/\">\ub9c8\ub974\ud14d \ub3c4\uad6c \uac00\uc774\ub4dc<\/a><\/p>\n<h2>\ud504\ub808\uc784\uc6cc\ud06c \ubc0f \uc804\ub7b5\uc801 \ub3c4\uad6c<\/h2>\n<h3>\ub9c8\ucf00\ud305\uc758 4\uac00\uc9c0 \ub3c4\uad6c\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\ub9c8\ucf00\ud305\uc758 \ub124 \uac00\uc9c0 \ub3c4\uad6c\u2014\uace0\uc804\uc801\uc778 4P\u2014\ub294 \uc81c\ud488, \uac00\uaca9, \uc7a5\uc18c \ubc0f \ud504\ub85c\ubaa8\uc158\uc785\ub2c8\ub2e4. ABM \ub9e5\ub77d\uc5d0\uc11c \uac01 \u201cP\u201d\ub294 \uacc4\uc815 \uc911\uc2ec\uc774 \ub418\uba70, \ubc30\ud3ec\ud558\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ub9e4\ud551\ub429\ub2c8\ub2e4:<\/p>\n<ul>\n<li><strong>\uc81c\ud488<\/strong> \u2014 \uc774\ub984\uc774 \uc9c0\uc815\ub41c \uacc4\uc815\uc5d0 \ub9de\ucda4\ud615 \ubc88\ub4e4, \ud30c\uc77c\ub7ff \uc81c\uc548 \ubc0f \ud1b5\ud569\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. ABM\uc5d0\uc11c \uc81c\ud488 \uacb0\uc815\uc740 \uacc4\uc815 \ud50c\ub808\uc774\ubd81 \ubc0f \uc628\ubcf4\ub529 \ud750\ub984\uc5d0 \ubc18\uc601\ub418\uc5b4, \uc5b4\ub5a4 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc640 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc0ac\uc6a9\ud558\uc5ec \uac00\uce58\ub97c \ubcf4\uc5ec\uc904\uc9c0\ub97c \uc54c\ub9bd\ub2c8\ub2e4.<\/li>\n<li><strong>\uac00\uaca9<\/strong> \u2014 \uae30\uc5c5 \uacc4\uc815\uc5d0 \ub300\ud55c \uc720\uc5f0\ud55c \uac00\uaca9 \ubc0f \uacc4\uc57d \uc870\uac74\uc744 \uc124\uc815\ud569\ub2c8\ub2e4; \uc601\uc5c5\ud300\uc774 \uacc4\uc815\ubcc4 \uc0c1\uc5c5\uc801 \uc81c\uc548\uc744 \uc2e0\uc18d\ud558\uac8c \uc81c\uc2dc\ud560 \uc218 \uc788\ub3c4\ub85d \uc870\uc815 \ub3c4\uad6c\uc5d0 \uc2b9\uc778 \uac8c\uc774\ud2b8\ub97c \ud3ec\ud568\ud569\ub2c8\ub2e4(\uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95 \ubc0f \uac00\uaca9 \ucc45\uc815 \ud50c\ub808\uc774\ubd81\uacfc \uc5f0\uacb0\ub429\ub2c8\ub2e4).<\/li>\n<li><strong>\uc7a5\uc18c<\/strong> \u2014 \ubaa9\ud45c \uacc4\uc815\uc5d0 \ub300\ud55c \uad6c\ub9e4 \uacbd\ub85c \ubc0f \ub514\uc9c0\ud138 \uc811\uc810\uc744 \uc815\uc758\ud569\ub2c8\ub2e4: \uc804\uc6a9 \ub9c8\uc774\ud06c\ub85c\uc0ac\uc774\ud2b8, \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0 \ubc0f \ud30c\ud2b8\ub108 \ucc44\ub110. \uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c \ubc0f \uac1c\uc778\ud654 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uad6c\ud604\ub418\uc5b4 \uacc4\uc815\uc774 \uadc0\ud558\uc758 \uc81c\ud488\uacfc \uc0c1\ud638\uc791\uc6a9\ud558\ub294 \ubc29\uc2dd\uacfc \uc704\uce58\ub97c \uc81c\uc5b4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ud504\ub85c\ubaa8\uc158<\/strong> \u2014 \uacc4\uc815 \uc218\uc900 \ud504\ub85c\ubaa8\uc158 \uc2e4\ud589: IP \ud0c0\uac9f \uad11\uace0, \uac1c\uc778\ud654\ub41c \ucf58\ud150\uce20, \uc784\uc6d0 \uc774\ubca4\ud2b8 \ubc0f \uc870\uc815\ub41c \uc544\uc6c3\ub9ac\uce58. \ud504\ub85c\ubaa8\uc158\uc740 \uc810\uc810 \ub354 \ub300\ud654\ud615 \ucc44\ub110\uc744 \ud3ec\ud568\ud558\uba70, \ub098\ub294 Messenger Bot\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815\ubcc4 \ub300\ud654 \ud750\ub984\uc744 \uc2e4\ud589\ud558\uace0, \uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c \ubc29\ubb38\uc790\ub97c \uc790\uaca9\uc744 \ubd80\uc5ec\ud558\uba70, \ud504\ub85c\ubaa8\uc158 \ubc0f \uc790\uaca9 \ubd80\uc5ec\uc758 \uc77c\ud658\uc73c\ub85c CRM \uc6cc\ud06c\ud50c\ub85c\ub97c \ud2b8\ub9ac\uac70\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud568\uaed8 \uc801\uc6a9\ud558\uba74, 4P\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c \ubc0f \uac1c\uc778\ud654 \ubc0f \uce21\uc815\uc744 \ud655\uc7a5\ud558\uae30 \uc704\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 AI \ub3c4\uad6c\ub85c \uc6b4\uc601\ub418\ub294 \uacc4\uc815 \uc218\uc900 \ub9c8\ucf00\ud305 \ubbf9\uc2a4\uac00 \ub429\ub2c8\ub2e4.<\/p>\n<h3>ABM \uae30\uc220 \uc2a4\ud0dd \uad6c\uc870\ud654 \ubc29\ubc95 (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc608\uc2dc)<\/h3>\n<p>ABM \uae30\uc220 \uc2a4\ud0dd\uc744 \uad6c\uc870\ud654\ud558\ub294 \uac83\uc740 \uacf5\uae09\uc5c5\uccb4\uc758 \uae30\ub2a5\uc744 \uc804\uc220\uc801 \uae30\ub465\uc5d0 \ub9e4\ud551\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4: \ubc1c\uacac, \ubcf4\uac15, \uc870\uc815, \ub3c4\ub2ec, \ucc38\uc5ec \ubc0f \uce21\uc815. \uc2e4\uc6a9\uc801\uc778 \uc2a4\ud0dd\uc740 \uadc0\ud558\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95 \ubc0f \uc99d\uba85\ud574\uc57c \ud558\ub294 \uacb0\uacfc\uc640 \uc77c\uce58\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubc1c\uacac \ubc0f \uc758\ub3c4:<\/strong> \uc758\ub3c4 \uc81c\uacf5\uc5c5\uccb4 \ubc0f ABM \ubc1c\uacac \ub3c4\uad6c\ub294 \uc544\uc6c3\ub9ac\uce58\ub97c \uc704\ud55c \uc6b0\uc120 \uc21c\uc704 \uacc4\uc815\uc744 \uc2dc\ub4dc\ud569\ub2c8\ub2e4 (\uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc758 \uc8fc\uc694 \uae30\ub2a5\uc785\ub2c8\ub2e4).<\/li>\n<li><strong>\ubcf4\uac15 \ubc0f \uc2e0\uc6d0:<\/strong> \ubcf4\uac15 \uc11c\ube44\uc2a4 \ubc0f \uae30\uc220 \ub370\uc774\ud130\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f CRM \ud50c\ub808\uc774\ubd81 \uc804\ubc18\uc5d0 \uc0ac\uc6a9\ub418\ub294 \uc644\uc804\ud55c \uacc4\uc815 \ud504\ub85c\ud544\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158:<\/strong> CRM + \uc790\ub3d9\ud654\ub294 \uc911\ucd94\uc785\ub2c8\ub2e4\u2014hubspot \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ub610\ub294 \uc720\uc0ac\ud55c CRM\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \uae30\ub85d, \uc810\uc218 \ubc0f \ud50c\ub808\uc774\ubd81\uc744 \uc911\uc559 \uc9d1\uc911\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub3c4\ub2ec \ubc0f \uac1c\uc778\ud654:<\/strong> \uad11\uace0 \uae30\uc220 \ubc0f \uac1c\uc778\ud654 \ube4c\ub354\ub97c \uacb0\ud569\ud558\uc5ec \uacc4\uc815\ubcc4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ubc0f \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4 (\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc758 \uc608). \ud504\ub85c\uadf8\ub7a8 \ubc29\uc2dd\uc758 IP \ud0c0\uac9f\ud305\uc744 \uc0ac\uc6a9\ud558\uc5ec \uaddc\ubaa8\ub97c \ud655\uc7a5\ud558\uace0 \uac1c\uc778\ud654 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc0ac\uc774\ud2b8 \ub0b4 \uc801\ud569\uc131\uc744 \ub192\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ucc38\uc5ec \ubc0f \uc790\uaca9:<\/strong> \ub300\ud654\ud615 \ud50c\ub7ab\ud3fc\uacfc \ucc44\ud305 \uc790\ub3d9\ud654\ub294 \uc2e4\uc2dc\uac04\uc73c\ub85c \uacc4\uc815 \uc5f0\ub77d\ucc98\ub97c \ucea1\ucc98\ud558\uace0 \uc790\uaca9\uc744 \ubd80\uc5ec\ud569\ub2c8\ub2e4; \uba54\uc2e0\uc800 \ubd07\uc740 \uc790\ub3d9 \uc751\ub2f5, \ub2e4\uad6d\uc5b4 \ud750\ub984 \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \uacc4\uc815\uc744 \ud48d\ubd80\ud558\uac8c \ud558\uace0 \ud68c\uc758\ub97c \uac00\uc18d\ud654\ud558\ub294 \ub370 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uce21\uc815 \ubc0f \uadc0\uc18d:<\/strong> \uacc4\uc815 \uc218\uc900\uc758 \ubd84\uc11d\uc744 \ud1b5\ud574 ABM \ud50c\ub7ab\ud3fc\uacfc CRM\uc5d0\uc11c \ub8e8\ud504\ub97c \ub2eb\uc544 \ucc38\uc5ec \uc810\uc218, \uc601\ud5a5\uc744 \ubbf8\uce5c \ud30c\uc774\ud504\ub77c\uc778 \ubc0f \uac70\ub798 \uc18d\ub3c4\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4\u2014\uc774\ub7ec\ud55c \uba54\ud2b8\ub9ad\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc218\ud589\ud558\ub294 \ubc29\ubc95\uc744 \uac80\uc99d\ud558\uace0 \ubc18\ubcf5 \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc2e4\uc6a9\uc801\uc778 \uc124\uc815: \ubc1c\uacac \ub3c4\uad6c + \ubcf4\uac15 + CRM \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc73c\ub85c \uc2dc\uc791\ud558\uace0, \uac1c\uc778\ud654 \ub808\uc774\uc5b4\uc640 \ub300\ud654\ud615 \uc790\uaca9 \ubd80\uc5ec(\uc608: \ucc44\ud305 \ud750\ub984\uc774 \uc788\ub294 \ub79c\ub529 \ud398\uc774\uc9c0)\ub97c \ucd94\uac00\ud55c \ub2e4\uc74c, \uacc4\uc815 \uc218\uc900\uc758 \uadc0\uc18d\uc744 \uc124\uc815\ud569\ub2c8\ub2e4. \ud15c\ud50c\ub9bf \ubc0f \ub9c8\ucf00\ud305 \uae30\uc220 \uc815\ub82c\uc5d0 \ub300\ud55c \uc815\ubcf4\ub294 <a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \uc124\uba85 \ubc0f \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a> \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%88%a0-%eb%8f%84%ea%b5%ac-%eb%a7%88%ed%85%8c%ed%81%ac%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-7%ea%b0%80%ec%a7%80\/\">\ub9c8\ucf00\ud305 \uae30\uc220 \ub3c4\uad6c \uac00\uc774\ub4dc<\/a> \ub97c \ucc38\uc870\ud558\uc5ec \uacf5\uae09\uc5c5\uccb4\ub97c \ubc30\ud3ec \uac00\ub2a5\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc5d0 \ub9e4\ud551\ud569\ub2c8\ub2e4.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/account-based-marketing-tools-348012.jpg\" alt=\"\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\uaddc\uce59, \uba54\ud2b8\ub9ad \ubc0f 3\u20133\u20133 \ud734\ub9ac\uc2a4\ud2f1<\/h2>\n<h3>\ub9c8\ucf00\ud305\uc5d0\uc11c 3 3 3 \uaddc\uce59\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h3>\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c 3-1-3 \uaddc\uce59\uc740 \uc2e4\uc6a9\uc801\uc778 \ub2e8\uc21c\ud654 \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4: 3\uac1c\uc758 \ud575\uc2ec \uba54\uc2dc\uc9c0\uc5d0 \uc9d1\uc911\ud558\uace0, 3\uac1c\uc758 \uc6b0\uc120 \uc21c\uc704 \uccad\uc911 \uc138\uadf8\uba3c\ud2b8\ub97c \ubaa9\ud45c\ub85c \ud558\uba70, 3\uac1c\uc758 \uc8fc\uc694 \ucc44\ub110\uc5d0 \ud22c\uc790\ud569\ub2c8\ub2e4. \uc774\ub294 \uba85\ud655\uc131\uc744 \uac15\uc694\ud558\uace0, \ub178\ub825\uc758 \ud76c\uc11d\uc744 \uc904\uc774\uba70, \uce21\uc815 \uac00\ub2a5\ud55c \uc601\ud5a5\uc744 \uc704\ud55c \ucc3d\uc758\uc131, \uccad\uc911 \uc120\ud0dd \ubc0f \ubbf8\ub514\uc5b4\ub97c \uc815\ub82c\ud569\ub2c8\ub2e4. \ud2b9\ud788 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc6b4\uc601\ud654\ud558\uace0 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud560 \ub54c \uc720\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>3\uac1c\uc758 \uba54\uc2dc\uc9c0:<\/strong> \uacc4\uc815 \uae30\ubc18 \ucea0\ud398\uc778\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uac00\uc7a5 \uc124\ub4dd\ub825 \uc788\ub294 3\uac00\uc9c0 \uac00\uce58 \uc81c\uc548\uc744 \uc120\ud0dd\ud558\uace0, \uac01 \uba54\uc2dc\uc9c0\ub97c \uc99d\uac70 \ud3ec\uc778\ud2b8 \ubc0f \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\uc5d0 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>3\uac1c\uc758 \uccad\uc911:<\/strong> \uc790\uc6d0\uc744 \uc9d1\uc911\ud558\uace0 \uc131\uacfc\ub97c \ud14c\uc2a4\ud2b8\ud558\uae30 \uc704\ud574 3\uac1c\uc758 \uacc4\uc815 \ud074\ub7ec\uc2a4\ud130 \ub610\ub294 3\uac1c\uc758 \uba85\uba85\ub41c \uacc4\uc815\uc744 \uc6b0\uc120 \uc21c\uc704\ub85c \uc815\ud569\ub2c8\ub2e4(ARR \uc7a0\uc7ac\ub825, \uae30\uc220 \uc801\ud569\uc131 \ub610\ub294 \uc758\ub3c4 \uc2e0\ud638\uc5d0 \ub530\ub77c).<\/li>\n<li><strong>3\ucc44\ub110:<\/strong> \ubc94\uc704\ub97c \uc81c\ud55c\ud558\uace0 \ud559\uc2b5\uc744 \uac00\uc18d\ud654\ud558\uae30 \uc704\ud574 3\uac1c\uc758 \ucc44\ub110(\ud558\ub098\uc758 \uc720\ub8cc \ub3c4\ub2ec \ucc44\ub110, \ud558\ub098\uc758 \uc18c\uc720 \ucc44\ub110, \ud558\ub098\uc758 \ub300\ud654\ud615\/\ud68d\ub4dd \ucc44\ub110)\uc5d0 \uc608\uc0b0\uacfc \ud14c\uc2a4\ud2b8\ub97c \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uc791\ub3d9\ud558\ub294 \uc774\uc720: 3x3x3\uc73c\ub85c \uc881\ud788\uba74 \uad6c\ub9e4\uc790\uc640 \ud300\uc758 \uc778\uc9c0 \ubd80\ud558\uac00 \uc904\uc5b4\ub4e4\uace0, \ubc18\ubcf5\uc801\uc778 \ud14c\uc2a4\ud2b8\uac00 \uac00\uc18d\ud654\ub418\uba70, \uadc0\uc18d\uc774 \ub354 \uae54\ub054\ud574\uc9d1\ub2c8\ub2e4. ABM\uc758 \uacbd\uc6b0, 3-1-3 \uaddc\uce59\uc740 \uacc4\uc815 \uc120\ud0dd, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c \ubc0f \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\ubbc0\ub85c \ubcc0\uc218 \uc218\ub97c \uc904\uc5ec \uc601\ud5a5\ub825\uc744 \uc785\uc99d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>ABM \uc131\uacf5 \uce21\uc815: KPI, \uadc0\uc18d \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uc5d0 \uc801\uc6a9\ub41c 3-1-3 \uaddc\uce59<\/h3>\n<p>ABM \uc131\uacf5\uc744 \uce21\uc815\ud558\ub294 \uac83\uc740 \uce21\uc815\uc744 \ub9ac\ub4dc\uc5d0\uc11c \uacc4\uc815\uc73c\ub85c \uc804\ud658\ud558\uace0 KPI\ub97c 3-1-3 \uc2e4\ud589 \ub9e4\ud2b8\ub9ad\uc2a4\uc5d0 \ub9de\ucd94\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc800\ub294 \ucc44\ub110\uacfc \uacc4\uc815 \uacb0\uacfc\ub97c \ubcc4\ub3c4\ub85c \uce21\uc815\ud55c \ub2e4\uc74c, \uacc4\uc815 \uc218\uc900\uc758 \uadc0\uc18d\uc744 \ud1b5\ud574 \uc774\ub97c \uacb0\ud569\ud558\uc5ec \uc2a4\ud0dd\uc758 \ubaa8\ub4e0 \ub3c4\uad6c(\uc758\ub3c4, \ubcf4\uac15, \uc870\uc815, \uac1c\uc778\ud654, \ucc44\ud305)\uac00 \ub2e8\uc77c \uacc4\uc815 \ubdf0\uc5d0 \uae30\uc5ec\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ucc44\ub110 KPI (3\uac1c\uc758 \ucc44\ub110\uc5d0 \ub9e4\ud551):<\/strong> \ub178\ucd9c\uc218 \ubc0f \uacc4\uc815 \ub3c4\ub2ec \ubc94\uc704(\uad11\uace0 \uae30\uc220), \ub79c\ub529 \ud398\uc774\uc9c0 \uc804\ud658\uc728(\uac1c\uc778\ud654), \ucc44\ud305 \uc790\uaca9 \ubd80\uc5ec\uc728(\ub300\ud654 \ud750\ub984). \uc774\ub7ec\ud55c \uba54\ud2b8\ub9ad\uc740 \uc5b4\ub5a4 \ucc44\ub110\uc774 \ucd08\uae30 \uacc4\uc815 \uc2e0\ud638\ub97c \uc720\ub3c4\ud558\uace0 \uc5b4\ub5a4 \uba54\uc2dc\uc9c0\uac00 \uacf5\uac10\uc744 \uc5bb\ub294\uc9c0\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc815 KPI (3\uac1c\uc758 \uccad\uc911\uc5d0 \ub9e4\ud551):<\/strong> \uacc4\uc815 \ucc38\uc5ec \uc810\uc218, \uacc4\uc815\ub2f9 \uc608\uc57d\ub41c \ubbf8\ud305 \uc218, \uc601\ud5a5\uc744 \ubc1b\uc740 \ud30c\uc774\ud504\ub77c\uc778 \uac00\uce58, \ud30c\uc774\ud504\ub77c\uc778\uae4c\uc9c0\uc758 \uc2dc\uac04 \ubc0f \uac70\ub798 \uc18d\ub3c4. \uc774\ub7ec\ud55c \uc9c0\ud45c\ub294 \uc120\ud0dd\ud55c \uba54\uc2dc\uc9c0\uc640 \ucc44\ub110\uc758 \ud558\ub958 \uc601\ud5a5\uc744 \uce21\uc815\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uba54\uc2dc\uc9c0 \uba54\ud2b8\ub9ad (3\uac1c\uc758 \uba54\uc2dc\uc9c0\uc5d0 \ub9e4\ud551):<\/strong> \uba54\uc2dc\uc9c0 \ubcc0\ud615\uc5d0 \ub530\ub978 \ucc38\uc5ec(CTR, \ud398\uc774\uc9c0 \uccb4\ub958 \uc2dc\uac04, \ub370\ubaa8 \uc694\uccad) \ubc0f \uc99d\uac70 \ud3ec\uc778\ud2b8 \uc804\ud658(\uccb4\ud5d8 \uc2dc\uc791, \ud30c\uc77c\ub7ff \uc694\uccad)\uc744 \ud1b5\ud574 \uc5b4\ub5a4 \uac00\uce58 \uc81c\uc548\uc774 \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ud0a4\ub294\uc9c0\ub97c \uac80\uc99d\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uadc0\uc18d \uc811\uadfc \ubc29\uc2dd:<\/p>\n<ol>\n<li>\ub9ac\ub4dc \uc218\uc900\uc758 \uadc0\uc18d\ubcf4\ub2e4 \uacc4\uc815 \uc218\uc900\uc758 \uadc0\uc18d\u2014\ub2e4\uc911 \uc811\ucd09 \ubc0f \uc601\ud5a5\uc744 \ubc1b\uc740 \uc218\uc775 \ubaa8\ub378\u2014\uc744 \uc120\ud638\ud558\uc5ec \ud30c\uc774\ud504\ub77c\uc778\uc5d0 \ub300\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uae30\uc5ec\ub97c \ubcfc \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li>\ubaa8\ub4e0 \uc811\ucd09\uc744 \uae30\ub85d\ud558\uc138\uc694: \uc758\ub3c4 \uc2e0\ud638, \uad11\uace0 \ub178\ucd9c, \ub79c\ub529 \ud398\uc774\uc9c0 \uc0c1\ud638\uc791\uc6a9 \ubc0f \ucc44\ud305 \uae30\ub85d\uc774 CRM \ubc0f ABM \ud50c\ub7ab\ud3fc\uc5d0 \ub3d9\uae30\ud654\ub418\uc5b4 \uc810\uc218, \ud2b8\ub9ac\uac70 \ubc0f \uadc0\uc18d\uc774 \uc815\ud655\ud558\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc9e7\uc740 \ud30c\uc77c\ub7ff(6\u201312\uc8fc)\uc744 3\u00d73 \uc140\ub9c8\ub2e4 \uc0ac\uc6a9\ud558\uc5ec \ud655\uc7a5\ud558\uae30 \uc804\uc5d0 \ucda9\ubd84\ud55c \uc2e0\ud638\ub97c \uc218\uc9d1\ud558\uace0, \uba54\uc2dc\uc9c0, \ucc44\ub110, \uccad\uc911 \ud655\uc7a5\uc758 \uc21c\uc11c\ub85c \ubc18\ubcf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uc2e4\uc6a9\uc801\uc778 \ub3c4\uad6c \ubc0f \ud1b5\ud569: \uc758\ub3c4\/\ubc1c\uacac \ub808\uc774\uc5b4, \ub370\uc774\ud130 \ubcf4\uac15, CRM \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158(\ud5c8\ube0c\uc2a4\ud31f\uacfc \uac19\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4), \uac1c\uc778\ud654 \ubc0f \uad11\uace0 \uae30\uc220, \ub300\ud654\ud615 \ucea1\ucc98(\uc800\ub294 \uacc4\uc815\ubcc4 \ucc44\ud305 \ud750\ub984 \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc704\ud574 \uba54\uc2e0\uc800 \ubd07\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4)\ub97c \uacb0\ud569\ud569\ub2c8\ub2e4. \uc774\ub97c \ubd84\uc11d \ubc0f ABM \ubcf4\uace0\uc11c\uc640 \uc5f0\uacb0\ud558\uc5ec \uacc4\uc815 \ucc38\uc5ec\ub3c4 \ubc0f \uc601\ud5a5\uc744 \ubc1b\uc740 \uc218\uc775\uc744 \ucd94\uc801\ud569\ub2c8\ub2e4.<\/p>\n<p>3\u20113\u20113 \uaddc\uce59\uc744 \ub9c8\ucf00\ud305 \uae30\uc220 \ubc0f \uce21\uc815\uc5d0 \ub9e4\ud551\ud558\ub294 \ud15c\ud50c\ub9bf \ubc0f \ud50c\ub808\uc774\ubd81\uc740 \ub2e4\uc74c\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. <a href=\"https:\/\/messengerbot.app\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%88%a0-%eb%8f%84%ea%b5%ac-%eb%a7%88%ed%85%8c%ed%81%ac%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-7%ea%b0%80%ec%a7%80\/\">\ub9c8\ucf00\ud305 \uae30\uc220 \ub3c4\uad6c \uac00\uc774\ub4dc<\/a> \ubc0f <a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \uc124\uba85 \ubc0f \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a> \uac00\uc7a5 \uc88b\uc740 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc0ac\uc6a9\ud558\uc5ec \uac00\uc124\uc744 \uce21\uc815 \uac00\ub2a5\ud55c ABM \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uc804\ud658\ud569\ub2c8\ub2e4.<\/p>\n<h2>\uad6c\ud604 \ud50c\ub808\uc774\ubd81 \ubc0f \ub9ac\uc18c\uc2a4<\/h2>\n<h3>\uad6c\ud604 \uccb4\ud06c\ub9ac\uc2a4\ud2b8: \uc2a4\ud0dd\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \uc120\ud0dd\ud558\uae30<\/h3>\n<p>\uae30\ub2a5 \ubaa9\ub85d\uc774 \uc544\ub2cc \uacb0\uacfc\uc5d0 \ub530\ub77c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uc138\uc694. \uc800\ub294 \ubaa9\ud45c\ub97c \uae30\ub2a5\uc5d0 \ub9e4\ud551\ud558\ub294 \uac04\ub2e8\ud55c \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub85c \uc2dc\uc791\ud55c \ub2e4\uc74c \uc9e7\uc740 \uac1c\ub150 \uc99d\uba85\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \uc774 \uccb4\ud06c\ub9ac\uc2a4\ud2b8\ub97c \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c, \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ubc0f \uadc0\ud558\uc758 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0 \uac00\uc7a5 \uc801\ud569\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uc138\uc694.<\/p>\n<ul>\n<li><strong>\uacb0\uacfc \uc815\uc758:<\/strong> \ub300\uc0c1 \uacc4\uc815, \uc218\uc775 \ubaa9\ud45c \ubc0f KPI(\uacc4\uc815 \ucc38\uc5ec\ub3c4, \uc601\ud5a5\uc744 \ubc1b\uc740 \ud30c\uc774\ud504\ub77c\uc778, \uacc4\uc815\ub2f9 \ud68c\uc758). \uc774\ub294 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc778\uc9c0 \ubc0f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc6b4\uc601\uc801\uc73c\ub85c \uc218\ud589\ud558\ub294 \ubc29\ubc95\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\ub2a5\uc744 \uae30\ub465\uc5d0 \ub9e4\ud551:<\/strong> \ub2f9\uc2e0\uc758 \uc2a4\ud0dd\uc774 \ubc1c\uacac\/\uc758\ub3c4, \ubcf4\uac15, \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158(CRM), \ub3c4\ub2ec(adtech\/\uac1c\uc778\ud654), \ucc38\uc5ec(\ucc44\ud305\/\uc2dc\ud000\uc2a4) \ubc0f \uce21\uc815\uc744 \ud3ec\ud568\ud558\ub3c4\ub85d \ud558\uc2ed\uc2dc\uc624. 3-1-3 \uaddc\uce59 \ubc0f \uce21\uc815 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \uae30\ub2a5\uc744 \uc870\uc815\ud558\ub824\uba74 \ub9c8\ucf00\ud305 \uae30\uc220 \ub3c4\uad6c \uac00\uc774\ub4dc\ub97c \ucc38\uc870\ud558\uc2ed\uc2dc\uc624.<a href=\"https:\/\/messengerbot.app\/ko\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b8%b0%ec%88%a0-%eb%8f%84%ea%b5%ac-%eb%a7%88%ed%85%8c%ed%81%ac%ec%97%90-%eb%8c%80%ed%95%9c-%eb%aa%85%ed%99%95%ed%95%9c-%ea%b0%80%ec%9d%b4%eb%93%9c-7%ea%b0%80%ec%a7%80\/\">\ub9c8\ucf00\ud305 \uae30\uc220 \ub3c4\uad6c \uac00\uc774\ub4dc<\/a>).<\/li>\n<li><strong>\ud1b5\ud569 \uc6b0\uc120 \uc21c\uc704 \uc9c0\uc815:<\/strong> \uacc4\uc815 \uc2e0\ud638\uac00 \ud558\ub098\uc758 \uacc4\uc815 \ubcf4\uae30\ub85c \ud750\ub974\ub3c4\ub85d \ub124\uc774\ud2f0\ube0c CRM \ubc0f \ubd84\uc11d \ud1b5\ud569\uc774 \uc788\ub294 \uacf5\uae09\uc5c5\uccb4\ub97c \uc120\ud638\ud558\uc2ed\uc2dc\uc624. \uc774\ub294 \ub370\uc774\ud130 \uc9c0\uc5f0\uc744 \uc904\uc774\uace0 \uadc0\uc18d \uc815\ud655\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4(CRM \uc911\uc2ec\uc758 \uc624\ucf00\uc2a4\ud2b8\ub808\uc774\uc158\uc774 \ud544\uc694\ud55c \uacbd\uc6b0 HubSpot \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\uac00 \uc608\uc785\ub2c8\ub2e4: <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>).<\/li>\n<li><strong>\uc758\ub3c4 \ubc0f \ubcf4\uac15 \uac80\uc99d:<\/strong> \uc758\ub3c4 \uc2e0\ud638\uc640 \uae30\uc220\uc801 \ubcf4\uac15\uc774 \uc2e4\uc81c\ub85c \ubaa9\ud45c \uacc4\uc815\uc744 \ub4dc\ub7ec\ub0b4\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \ubc1c\uacac \uc2dc\ud5d8\uc744 \uc2e4\ud589\ud558\uc2ed\uc2dc\uc624(\uc758\ub3c4 \uac80\uc99d\uc744 \uc704\ud574 Demandbase \ub610\ub294 \uc720\uc0ac\ud55c \ub3c4\uad6c \uc0ac\uc6a9: <a href=\"https:\/\/www.demandbase.com\" target=\"_blank\" rel=\"noopener\">Demandbase<\/a>).<\/li>\n<li><strong>\ucc38\uc5ec \ucc44\ub110 \ud14c\uc2a4\ud2b8:<\/strong> \uac1c\uc778\ud654 + adtech + \ucc44\ud305 \uc2dc\ud000\uc2a4\ub97c \ud30c\uc77c\ub7ff\ud558\uc2ed\uc2dc\uc624(\uac1c\uc778\ud654\ub41c \ub79c\ub529 \ud398\uc774\uc9c0 + IP \ud0c0\uac9f \uad11\uace0 + \ub300\ud654\ud615 \uc790\uaca9 \ubd80\uc5ec). \uc800\ub294 \ub79c\ub529 \ud398\uc774\uc9c0\uc5d0\uc11c Messenger Bot\uc744 \uc0ac\uc6a9\ud558\uc5ec \uacc4\uc815 \ubc29\ubb38\uc790\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucea1\ucc98\ud558\uace0 \uc790\uaca9\uc744 \ubd80\uc5ec\ud558\uba70 CRM \uc6cc\ud06c\ud50c\ub85c\uc6b0\uc5d0 \ud53c\ub4dc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uad6c\ub9e4 \uc804\uc5d0 \uce21\uc815\ud558\uc2ed\uc2dc\uc624:<\/strong> \uacc4\uc815 \uc218\uc900 KPI\ub97c \uce21\uc815\ud558\ub294 6-12\uc8fc \ud30c\uc77c\ub7ff\uc744 \uc2e4\ud589\ud55c \ud6c4, \ub3c4\uad6c\ubcc4\ub85c \uc601\ud5a5\uc744 \ubc1b\uc740 \ud30c\uc774\ud504\ub77c\uc778\uacfc \ucd1d \uc18c\uc720 \ube44\uc6a9\uc744 \ube44\uad50\ud558\uc2ed\uc2dc\uc624. \ud30c\uc77c\ub7ff \ubc0f \uacc4\uc815 \ud50c\ub808\uc774\ubd81 \uad6c\uc870\ub97c \uc704\ud574 ABM \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc2ed\uc2dc\uc624.<a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a>).<\/li>\n<li><strong>\uc870\ub2ec \uccb4\ud06c\ub9ac\uc2a4\ud2b8:<\/strong> \ub370\uc774\ud130 \uc2e0\uc120\ub3c4, API \uc811\uadfc, \ud1b5\ud569 \ube44\uc6a9, \uc628\ubcf4\ub529 \uc9c0\uc6d0 \ubc0f \uac1c\ub150 \uc99d\uba85 \uc885\ub8cc \uae30\uc900\uc5d0 \ub300\ud55c SLA. \uaddc\ubaa8\uac00 \ud544\uc694\ud558\ub2e4\uba74 AI \uae30\ub2a5\uc744 \ud3ec\ud568\ud558\uace0(\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c) \uacf5\uae09\uc5c5\uccb4 \ub85c\ub4dc\ub9f5\uc744 \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<p>\uc774 \uc2e4\uc6a9\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud0d0\uc0c9, \uc870\uc815 \ubc0f \uc804\ud658\uc758 \uade0\ud615\uc744 \ub9de\ucd98 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d\uc744 \uc791\uc131\ud558\uc138\uc694. \uc601\uc5c5 \uad00\ub828 \ub3c4\uad6c\uc758 \uacbd\uc6b0, \uc601\uc5c5 \ud300\uacfc \uc870\uc815\ud558\uace0 \ucd5c\uace0\uc758 \uc601\uc5c5 \ud1b5\ud569 \ubc0f \uc9c0\uc6d0 \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uae30 \uc704\ud574 \uc601\uc5c5 \uc544\uc6c3\ub9ac\uce58 \ub3c4\uad6c \uac00\uc774\ub4dc\ub97c \uac80\ud1a0\ud558\uc138\uc694.<a href=\"https:\/\/messengerbot.app\/ko\/%ec%84%b8%ec%9d%bc%ec%a6%88-%ec%95%84%ec%9b%83%eb%a6%ac%ec%b9%98-%eb%8f%84%ea%b5%ac-%ec%95%84%ec%9b%83%eb%a6%ac%ec%b9%98-%eb%8f%84%ea%b5%ac-%ec%84%b8%ec%9d%bc%ec%a6%88-%ec%9e%90%eb%8f%99%ed%99%94-crm\/\">\uc138\uc77c\uc988 \uc544\uc6c3\ub9ac\uce58 \ub3c4\uad6c \uac00\uc774\ub4dc<\/a>).<\/p>\n<h3>\ub9ac\uc18c\uc2a4 \ubc0f \ub2e4\uc6b4\ub85c\ub4dc: \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c PDF, \uacf5\uae09\uc5c5\uccb4 \ub9e4\ud2b8\ub9ad\uc2a4, Brain Pod AI \ub178\ud2b8 \ubc0f \ucd94\ucc9c \ud1b5\ud569(\ud5c8\ube0c\uc2a4\ud31f \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c; \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c)<\/h3>\n<p>\uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub514\uc9c0\ud138 \ub3c4\uad6c\uc758 \uc870\ub2ec \ubc0f \ubc30\ud3ec\ub97c \uac00\uc18d\ud654\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc555\ucd95 \ub9ac\uc18c\uc2a4 \ubc88\ub4e4\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uacf5\uae09\uc5c5\uccb4 \ub9e4\ud2b8\ub9ad\uc2a4 (PDF):<\/strong> \ub9e4\ud2b8\ub9ad\uc2a4 \ud589 = \ud0d0\uc0c9, \ubcf4\uac15, \uc870\uc815, \uac1c\uc778\ud654, \ucc44\ud305, \uce21\uc815; \uc5f4 = MVP \uae30\ub2a5, \uae30\ubcf8 CRM \ud1b5\ud569, \uac00\uaca9 \ucc45\uc815 \uacc4\uce35, \uc2dc\ud5d8 \uac00\ub2a5\uc131. \uc774\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \ube44\uad50\ud558\uace0 \uc774\ud574\uad00\uacc4\uc790\ub97c \uc704\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c PDF\ub97c \uc0dd\uc131\ud558\uc138\uc694.<\/li>\n<li><strong>\ud50c\ub808\uc774\ubd81 \ud15c\ud50c\ub9bf:<\/strong> \uacc4\uc815 \ud50c\ub808\uc774\ubd81, \uba54\uc2dc\uc9c0 \ub9e4\ud2b8\ub9ad\uc2a4, \ucc44\ub110 \ub7f0\ubd81 \ubc0f POC \uccb4\ud06c\ub9ac\uc2a4\ud2b8\u2014\uc774\ub4e4\uc744 ABM \uc124\uba85 \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc\uc5d0\uc11c \uc870\uc815\ud558\uc138\uc694.<a href=\"https:\/\/messengerbot.app\/ko\/abm-%ea%b3%84%ec%a0%95-%ea%b8%b0%eb%b0%98-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9d%98%eb%af%b8-%ec%8b%a4%ec%a0%9c-%ec%82%ac%eb%a1%80-%ec%84%b8-%ea%b0%80%ec%a7%80-%ec%9c%a0%ed%98%95-abm-%ea%b3%84%ec%a0%95\/\">ABM \uc124\uba85 \ubc0f \ud15c\ud50c\ub9bf \uac00\uc774\ub4dc<\/a>).<\/li>\n<li><strong>\ud1b5\ud569 \ucd94\ucc9c:<\/strong> CRM \uc911\uc2ec \uc2a4\ud0dd\uc740 HubSpot \ub610\ub294 Salesforce \ud1b5\ud569\uc744 \uc6b0\uc120\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \uc758\ub3c4 \ubc0f \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ub3c4\ub2ec\uc744 \uc704\ud574 Demandbase\/Terminus\ub97c \ucd94\uac00\ud558\uace0, \ub79c\ub529 \ud398\uc774\uc9c0\ub97c \uc704\ud55c \uac1c\uc778\ud654 \ube4c\ub354 \ubc0f \ub300\ud654\ud615 \uc790\uaca9 \ubd80\uc5ec \ubc0f SMS \uc2dc\ud000\uc2a4\ub97c \uc704\ud55c \uba54\uc2e0\uc800 \ubd07\uc744 \ucd94\uac00\ud558\uc138\uc694. \uad11\uace0 \uae30\uc220 \uc8fc\ub3c4\uc758 \ub3c4\ub2ec\uc744 \uc704\ud574 Demandbase \ubc0f Terminus\ub97c \ucc38\uc870\ud558\uc138\uc694.<a href=\"https:\/\/www.demandbase.com\" target=\"_blank\" rel=\"noopener\">Demandbase<\/a>, <a href=\"https:\/\/terminus.com\" target=\"_blank\" rel=\"noopener\">Terminus<\/a>).<\/li>\n<li><strong>AI \uc99d\uac15:<\/strong> \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305\uc744 \uc704\ud55c AI \ub3c4\uad6c\ub97c \ud3ec\ud568\ud558\uc5ec \uac1c\uc778\ud654 \ubc0f \ubcf5\uc0ac \uc0dd\uc131\uc744 \uc790\ub3d9\ud654\ud569\ub2c8\ub2e4. Brain Pod AI\ub294 ABM \uc6cc\ud06c\ud50c\ub85c\ub97c \ubcf4\uc644\ud560 \uc218 \uc788\ub294 \ub2e4\uad6d\uc5b4 \ucf58\ud150\uce20 \ubc0f AI \uc5b4\uc2dc\uc2a4\ud134\ud2b8\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \ucf58\ud150\uce20 \uaddc\ubaa8 \ubc0f \ub2e4\uad6d\uc5b4 \ucc44\ud305 \uc790\uc0b0\uc744 \uc704\ud574 Brain Pod AI\ub97c \uace0\ub824\ud558\uc138\uc694 (<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">\ube0c\ub808\uc778 \ud3ec\ub4dc AI<\/a>).<\/li>\n<li><strong>\ud29c\ud1a0\ub9ac\uc5bc \ubc0f \uc628\ubcf4\ub529:<\/strong> \ub79c\ub529 \ud398\uc774\uc9c0 \ucc57\ubd07 \uac00\uc774\ub4dc\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc804\ud658 \uc911\uc2ec \ud398\uc774\uc9c0 \ubc0f \ucc44\ud305 \uae30\ubc18 \ucea1\ucc98\ub97c \uc124\uc815\ud55c \ub2e4\uc74c, \ud750\ub984\uc744 CRM\uc5d0 \uc5f0\uacb0\ud558\uc5ec \uadc0\uc18d\uc744 \uc124\uc815\ud558\uc138\uc694 (<a href=\"https:\/\/messengerbot.app\/ko\/%eb%9e%9c%eb%94%a9-%ed%8e%98%ec%9d%b4%ec%a7%80-%ec%b1%97%eb%b4%87-%ec%84%a4%ea%b3%84-%ec%b5%9c%ec%a0%81%ed%99%94-%eb%b0%8f-%ed%86%b5%ed%95%a9-%eb%b0%a9%eb%b2%95-%eb%8d%94-%eb%86%92%ec%9d%80\/\">\ub79c\ub529 \ud398\uc774\uc9c0 \ucc57\ubd07 \uac00\uc774\ub4dc<\/a>).<\/li>\n<li><strong>\ube60\ub978 \uc2dc\uc791 \ubc88\ub4e4:<\/strong> \ubb34\ub8cc \uccb4\ud5d8 \uad8c\uc7a5 \uc0ac\ud56d, \ud30c\uc77c\ub7ff KPI \ubc0f \uacf5\uae09\uc5c5\uccb4 \ubaa9\ub85d\uc744 \uc870\ud569\ud558\uc5ec \ub2e4\uc6b4\ub85c\ub4dc \uac00\ub2a5\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ubaa9\ub85d \ubc0f \ud30c\uc77c\ub7ff \ube0c\ub9ac\ud504\ub85c \ub9cc\ub4e4\uc5b4 \uc870\ub2ec \uc8fc\uae30\ub97c \ub2e8\ucd95\ud558\uc138\uc694. \uc601\uc5c5 \uc9c0\uc6d0 \ubc0f \uc601\uc5c5 \ub3c4\uad6c\ub97c \uc704\ud574 \uc601\uc5c5 \uc0ac\uc6d0\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \ub3c4\uad6c \uac00\uc774\ub4dc\ub97c \uac80\ud1a0\ud558\uc138\uc694 (<a href=\"https:\/\/messengerbot.app\/ko\/%ec%98%81%ec%97%85-%eb%8b%b4%eb%8b%b9%ec%9e%90%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%b5%9c%ea%b3%a0%ec%9d%98-%eb%8f%84%ea%b5%ac-%ec%8b%a4%ec%9a%a9%ec%a0%81%ec%9d%b8-ai-%ea%b8%b0%eb%b0%98%ec%9d%98-%eb%ac%b4\/\">\uc601\uc5c5 \ub2f4\ub2f9\uc790\ub97c \uc704\ud55c \ucd5c\uace0\uc758 \ub3c4\uad6c<\/a>).<\/li>\n<\/ul>\n<p>\uad6c\ub9e4\ud558\uae30 \uc804\uc5d0 \uc774\ub7ec\ud55c \uc790\uc0b0\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uac70\ub098 \uad6c\ucd95\ud558\uc138\uc694: \uacf5\uae09\uc5c5\uccb4 \ub9e4\ud2b8\ub9ad\uc2a4 PDF, \ud50c\ub808\uc774\ubd81 \ud15c\ud50c\ub9bf, \ud1b5\ud569 \ub9f5 \ubc0f \ud30c\uc77c\ub7ff \ube0c\ub9ac\ud504. \uc774\ub4e4\uc740 \ucd5c\uace0\uc758 \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \ub3c4\uad6c\ub97c \ud3c9\uac00\ud558\uace0, \uc801\ud569\ud55c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 ABM \ub3c4\uad6c\ub97c \uc120\ud0dd\ud558\uba70, \uce21\uc815 \uac00\ub2a5\ud55c \uacb0\uacfc\ub85c \uacc4\uc815 \uae30\ubc18 \ub9c8\ucf00\ud305 \uae30\ubc95\uc744 \uc6b4\uc601\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/ko\/practical-account-based-marketing-tools-what-abm-is-5-essential-tools-4-core-tactics-3-3-3-rule-and-real-examples\/\" data-essbisPostTitle=\"Practical Account Based Marketing Tools: What ABM Is, 5 Essential Tools, 4 Core Tactics, 3\u20113\u20113 Rule and Real Examples\" data-essbisHoverContainer=\"\"><p>Key Takeaways Account based marketing tools turn high-value accounts into coordinated campaigns\u2014use intent, enrichment and orchestration to prioritize and target accounts effectively. Adopt the five tactical pillars: ad targeting, CRM &amp; automation, personalization, analytics\/intent, and conversational engagement to build a resilient ABM stack. Start small with free account based marketing tools and trial tiers (CRM [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":259949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-259950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/259950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/comments?post=259950"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/posts\/259950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media\/259949"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/media?parent=259950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/categories?post=259950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/ko\/wp-json\/wp\/v2\/tags?post=259950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}