The eCommerce industry is booming.
In 2018, it was estimated that the global eCommerce market would grow to $4.8 trillion and by 2020, this number could increase to $6.5 trillion! There are many reasons for this growth such as more people owning smartphones and having access to an internet connection in developing countries. This blog post will discuss 3 trends about e-commerce websites that you should be keeping your eye on moving forward if you work in the industry or have an interest in starting a business of your own!
What is an e-commerce website?
An e-commerce website is a type of online store that allows customers to purchase products and services. It’s based on the idea that if people can shop from home or work, they will do more shopping than going out to brick-and-mortar stores. Ecommerce websites are typically powered by an online marketplace where buyers browse through listings for different items and sellers list their wares to sell them. There are many benefits of owning your own e-commerce site such as being able to reach a wider audience with lower overhead costs, offering personalized customer service, and having full control over how you want your company branded.
How does e-commerce work?
E-commerce functions like a physical store. The only difference is that customers make selections on a website, order online and the company delivers their purchases to them.
E-commerce is more convenient than physical shopping because it’s open 24 hours per day, seven days per week – so customers can purchase products at any time of the day or night. E-commerce does not require people to be in close proximity to each other like traditional face-to-face interactions do.
The e-commerce marketplace has exploded over the last decade with all sorts of new sites appearing every year including large retailers such as Amazon (which started out selling books), search engines such as Google Shopping that sell millions of items through an affiliate network scheme, niche marketplaces for specific categories such as eBay which allows users to list whatever they want to purchase.
For every eCommerce business, a product page is important. Customers know more about your product as they navigate through the product page. That is why your product descriptions must be enticing. Your domain name must also be simple and easy to remember to increase your searchability.
The best eCommerce website makes it easier for customers to put items on their shopping cart and check out the items. If you’re building an eCommerce business, you also need to have at least three payment options, not only credit card payments. Most eCommerce websites usually accept credit card payments but do not offer other payment methods.
You should also take advantage of the benefits of email marketing to keep your customers updated. Email marketing is still a high-converting marketing strategy that you should implement in your online business.
What are the top 10 e-commerce sites?
The top ten e-commerce websites worldwide, according to Internet Retailer, are Walmart.com, Amazon.com, Ebay.com, Target.com, Kmart.com, Kohls.com, BestBuy.com, HomeDepot.com, Macy’s.com, and Sears.com. These sites make up the majority of America’s e-commerce sales–with a total of $83 billion in revenue just from online transactions in 2012 alone.
What is the best e-commerce website?
Many people are interested in the question about what the best eCommerce website is. The truth is that this question can be difficult to answer. All of the major and most popular e-commerce websites have their pros and cons. However, it’s always important to keep track of trends just in case one of the major e-commerce websites goes down or loses popularity.
What are the top 5 eCommerce website builders?
Building your business online can be challenging when you don’t have coding skills. Fortunately, there are many drag-and-drop website builders that enable you to create an online store without any coding skills. In this article, we’ve gathered the best of those eCommerce website builders for your convenience.
If you’re looking to build a simple eCommerce website with no templates or plugins then use Magento Go / WooCommerce and Webflow. If you need more advanced features such as catalog management or integration with Google Analytics then choose Shopify Plus or Wix Commerce Business Plan (formerly CloudWiz). For secure payments on mobile devices, Stripe is a good choice and it also has hosting included in its price so if quality service is important to you then go ahead and sign up now!
Choose the store builder that best fits your vision of your eCommerce business.
How much does a basic eCommerce website cost?
If you’re looking to create an eCommerce store, there are a few things you need to do first. You need to first have a domain name and website hosting package. Most eCommerce website builders are free and only let you pay for your custom domain name. Second, you’ll want to create your logo and the product images for your website. If you’re selling products, you’ll need product names, descriptions, and photos of the items before the end of your store. Lastly, ask someone who knows website coding what programming language is best for your site.
What are the eCommerce Website Trends to Watch For?
You might be thinking about running your own store, but you’re not sure where to start. The good news is there are plenty of free resources and tutorials that can help you get a head start! So what trends should you keep in mind? Let’s take a closer look at three important e-commerce website trends to watch.
Lately, there are three e-commerce website trends that you should keep your eye on. These trends are an increase in mobile use, the integration between chatbots and social media, and on-site personalization.
Responsive Design
The first trend discussed is responsive design. The response to the change in the way people browse for products is changing with different screen sizes and resolutions. The most important thing about responsive design is that it’s flexible and can scale to any size without any loss of quality.
With the rise of mobile browsing, it has become important for sites to be able to show up and function correctly on any device regardless of size or make. Customers also want things now and do not want to wait for their phones or tablets to load a site that won’t work on them anyway. Your eCommerce design has to appeal to your target audience.
With an increase in the Google ranking for mobile-friendly sites, your site must be responsive. A responsive web design is crucial in search engine rankings. Your web design must be optimized to improve the overall customer experience.
Além disso, o número de pessoas comprando em seus telefones cresceu significativamente nos últimos anos, então você quer ter certeza de que está atendendo a esse mercado. A conveniência do comércio móvel torna-o uma tendência atraente, e as empresas estarão correndo para tornar seus sites compatíveis para que seus visitantes não percam o interesse.
Agora é mais fácil construir um site de eCommerce com a ajuda de construtores de sites de eCommerce. Uma interface amigável é importante para lojas online. Escolha um construtor de sites que tenha um recurso de arrastar e soltar para que seja mais fácil para você mover elementos pelo seu site. Além de um design responsivo, seu carrinho de compras e o processo de checkout devem ser simples e intuitivos.
O design da sua página inicial também é importante. Grandes sites de eCommerce têm páginas iniciais e páginas de produtos responsivas.
Chat Marketing and AI chatbots
A inteligência artificial está sendo utilizada de várias maneiras, incluindo chatbots que podem atuar como representantes de atendimento ao cliente respondendo a perguntas feitas por meio de serviços de mensagens.
O marketing por chat está se tornando mais popular atualmente, à medida que mais pessoas vendem online. Um robô de bate-papo é útil para um negócio online garantir que os leads se tornem clientes pagantes. Bot de mensagens é um chatbot popular que pode ajudá-lo a definir lembretes para recuperação de carrinhos abandonados para aumentar as vendas. É uma ótima ferramenta de marketing para uma pequena empresa por um preço acessível.
On-site Personalization
Existem algumas tendências a serem observadas quando se trata de sites de eCommerce. Essas tendências ajudarão você a se manter à frente da concorrência e a diferenciar sua loja das outras. Uma tendência é o nível de personalização disponível nos sites. Hoje, os clientes esperam uma experiência de compra online adaptada especificamente para eles. Essa tendência é melhor exemplificada com sites como Zappos ou Warby Parker. Nenhuma das empresas pede aos clientes que selecionem seu tamanho ou estilo de sapato porque sabem o que se encaixa melhor em um cliente: eles mesmos! Ofertas que fazem seu site de e-commerce parecer mais pessoal, como recursos personalizados ou coisas como notas de agradecimento escritas à mão, podem ser uma ótima maneira de se destacar e gerar lealdade entre os compradores.
Conclusão
O eCommerce é o futuro. Os consumidores têm muitas oportunidades de economia ao comprar online. Às vezes, é melhor navegar na internet até encontrar o negócio certo, mas outras vezes vale a pena visitar uma plataforma de eCommerce como eBay ou Amazon. Esses sites têm tudo o que você precisa, desde eletrônicos até roupas, a preços muito competitivos.
Uma tendência que podemos ver no eCommerce este ano são as campanhas de marketing nas redes sociais, que provavelmente aumentarão as transações através dos sites de eCommerce. O comércio móvel em movimento também deve ser uma grande tendência em 2018. Finalmente, os chatbots em breve oferecerão outra maneira para as empresas comercializarem e venderem produtos online sem interação humana.
Português do Brasil 
English 
Tagalog 
Español de México 
العربية 
简体中文 
हिन्दी 
Français