The Truth Behind Clickfunnels vs Hubspot: Which Should You Employ for Marketing Automation?

If you’re in the market for a marketing automation platform, it’s important to consider your options. There are many different companies that offer these services and they all have their own pros and cons. One of the most popular platforms is HubSpot, which offers a robust set of features at an affordable price point. But there are other options out there as well- one such option is ClickFunnels! Clickfunnels vs Hubspot: This blog post will go over what makes each service unique, how they stack up against each other and help you decide which would be best for your business needs.

What is ClickFunnels?

ClickFunnels is a tool to help marketers create better-converting sales funnel faster. This is done through the use of custom-designed templates that are proven effective, drag and drop interface features to upgrade landing pages, built-in page analytics for conversion tracking, email integrations with both ActiveCampaign and MailChimp, and much more!

O que é o HubSpot?

HubSpot is a reputable Marketing Automation software. It helps businesses to organize their data, strategies and make it work for them through automation of marketing tasks like email campaigns, website landing pages, etc. This is done by making use of the integrated CMS (Content Management System) which enables users to manage all aspects of content within one platform seamlessly without any interruption or hassle.

ClickFunnels vs HubSpot at a Glance

Pros of ClickFunnels

ClickFunnel’s pros are that it has a very nice interface. The funnel builder is well-organized and easy to use. It’s also easier to create automated funnels using the built-in automation system compared with HubSpot. Other than that, it’s easier to use than HubSpot and is more intuitive. It also has a wider selection of templates.

Prós do HubSpot

HubSpot’s pros are that it’s easy to use, provides great value for the price, and is affordable. Also, it has a great interface that is user-friendly for marketers of all levels. Additionally, it’s easy to integrate with other apps and tools via an app marketplace or API integrations.

As far as cons are concerned, HubSpot doesn’t have any out-of-the-box lead scoring features, so you’ll need to use another tool in conjunction if that’s important to you.

HubSpot also doesn’t have any built-in way of creating email campaigns, but there are paid extensions available that will help with this. Lastly, HubSpot is known for being so good at inbound marketing that the platform may not be right for companies who are primarily interested in outbound marketing techniques or don’t have time to blog frequently.

ClickFunnels vs HubSpot: A Comparison of Features and Tools

Comparing the Features and tools is important in marketing because each tool is going to have a different way of working. ClickFunnels and HubSpot both offer similar tools but operate in very different ways.

HubSpot has been developed from the ground up as an all-inclusive marketing solution that includes email automation, search engine optimization, blogging platforms, and social media management. ClickFunnels is primarily focused on building landing pages.

Customer Support Features

Customer support features are extremely important in marketing. Marketing requires a lot of coordination and sometimes it can be challenging to get your message across to customers without problems arising due to the wrong information getting communicated, or some technical difficulty with an order form or checkout process.

Customer support features are what allow you as someone working in marketing for any type of product, service, or business to get your message across, and that is the most important part of marketing.

ClickFunnel’s customer support features are very good. They are available 24 hours a day, seven days a week to answer any questions that you might have regarding their software or its features.

HubSpot’s customer support is not nearly as good in my opinion. Their support team is only available during normal business hours which can be problematic for someone who works outside of the typical nine to five job.

In terms of Customer Support Features, ClickFunnels is definitely the better company to go with. They offer 24/24 and seven-day-a-week support for any questions or issues you might have about their software.

HubSpot simply does not provide as good of customer support features as ClickFunnels does, therefore I would recommend choosing them if you want more effective marketing automation tools.

Page Builder

Page Builder is similar to a drag-and-drop editor. This tool allows marketers the ability to quickly create new landing pages without having to know any code or technical skills. Additionally, Page Builder also allows you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an intuitive step-by-step process that is easy enough for any novice to follow.

ClickFunnel’s page builder is similar to a drag and drop editor that allows marketers the ability to quickly create new landing pages without having to know any code or technical skills. Additionally, ClickFunnel’s page builder also gives you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an intuitive step-by-step process that is easy enough for any novice to follow.

HubSpot’s page builder is a more technical, code-based solution that allows marketers the ability to create high-functioning marketing pages without having to know any code or programming skills. Additionally, HubSpot’s Page Builder also gives you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an intuitive step-by-step process that is easy enough for any novice to follow.

In terms of page builder, ClickFunnels and HubSpot are neck-and-neck. Both offer intuitive step by step processes that allow marketers to create amazing landing pages without having to know any code or design skills, and both also give you the option of either using pre-existing templates created by professional designers or creating your own from scratch through an easy enough process for any novice to follow.

Sales & Marketing Features

Sales and Marketing features are definitely some of the most important features that you need to consider before making your final decision.

Sales and marketing automation software needs to have all the right tools, bells, whistles, integrations, etc., so it is crucial that you find a solution that has these two things.

ClickFunnels’s Sales & Marketing features are built to help you build your brand, grow your customer base and ultimately increase revenue. The features that ClickFunnels offers are designed with these three things in mind. Aside from that, they also offer real-time statistics, sales and leads management systems as well as email marketing tools to help you increase your brand awareness.

On the other hand, HubSpot offers a wide range of Sales & Marketing features such as landing pages, lead capture forms for social media or emails, etc., Lead nurturing which helps in managing leads from start to finish, email marketing, social media management tools, and many more.

In terms of sales & marketing features, ClickFunnels and HubSpot are on par with each other. They have similar features that can help you increase your revenue. Aside from that, they both offer integrations as well as mobile apps that can help you build your brand.

The choice between ClickFunnels and HubSpot really depends on what kind of marketing software you’re looking for. If it’s just basic sales & marketing features, then either one will do the job perfectly fine. However, if there is a specific feature that you want, then that might be the deciding factor.

Recursos de Personalização

Customization features are a feature that allows you to have better control over what your customers see. It is good for small businesses because it gives them the chance to test out different things and use data from their website visitors’ behavior in order to create a more personalized experience with each visitor they come across on their site, which can lead to higher conversion rates as well as more sales.

ClickFunnels’s customization features are more advanced, with the ability to create a completely customized funnel from scratch. It allows users to choose different types of fields for their form and even use conditional logic in order to show or hide certain elements depending on what they enter into those fields. Other customization features of ClickFunnels are the ability to use pre-built templates and build a new funnel from scratch. Clickfunnels also allows users to choose where they want their form, whether it is on the landing page or somewhere else entirely.

On the other hand, HubSpot’s customization features are much easier to grasp since it is mostly drag-and-drop. It doesn’t have a lot of the advanced features that ClickFunnels does, but it is still useful since you can change up your forms and landing pages very easily. Its template library also comes with ready-made templates for any type of business or sales funnel that you could think of.

In terms of customization features, ClickFunnels definitely has the upper hand. It allows for a more personalized experience, which can lead to higher conversion rates and sales overall. HubSpot’s customization features are much easier to use but still provide all of the necessary functions that you would need in order to create a beautiful website or landing page with its simple drag-and-drop structure.

CRM Features

Customer Relationship Management (CRM) has become a popular trend in the world of business. Marketing automation is often employed by companies to make time management easier and give them insight into their customer needs better. It can provide you with information about your target audience’s behaviors, interests, interactions on social media outlets like Facebook or Twitter, online buying habits, and more.

This information can be used to make your marketing campaigns much stronger. You’ll know what works well, how you are coming across online, who is interested in what, where the best places are for reaching out to your audience…and so much more! This insight will allow you to create a better relationship with customers that could lead to a stronger brand and more money in your pocket.

ClickFunnels’s CRM Features are very robust. You can add contacts, set up follow-up emails and automate when they are sent out, create custom fields for data collection (website tracking is a must in today’s world), and more! Aside from that, ClickFunnels will also allow you to create sales funnels and marketing automation, which is pretty much the whole point of what we’re discussing here.

HubSpot also has good CRM features. However, it only includes basic lead capture and contact management that you might find with any other service. It doesn’t have some of the advanced features that ClickFunnels provides, which could make it more difficult to actually use for marketing automation. Another CRM Features of HubSpot is that it can be linked to email service providers like Gmail or Outlook.

It’s up to you and your company, of course! If you need a more robust CRM system for gathering information about customers while also having access to sales funnels and marketing automation features too then ClickFunnels is the way to go. However, if you just need basic CRM features, HubSpot is a viable option.

E-Commerce Features

E-commerce features are the software tools that allow businesses to sell products or services online. This is an important part of marketing because it allows companies to maximize their exposure and increase revenue.

E-commerce features are popular among small business owners who use various platforms, including WordPress, BigCommerce, Shopify, etc., but they are also often employed by larger organizations with more resources.

ClickFunnels’s E-commerce features are necessary for marketing automation. However, Hubspot doesn’t include them in their basic plan and they are an additional expense that may not be cost-effective to some businesses.

This makes it difficult to compare Clickfunnels with HubSpot’s E-commerce features because there isn’t a direct correlation. However, Clickfunnels is more versatile when it comes to marketing automation because they have custom fields that are not available on Hubspot’s list of e-commerce features.

In terms of E-commerce features, Clickfunnels is more versatile than Hubspot. However, both platforms are necessary for marketing automation because they can help businesses maximize their exposure and increase revenue.

Analytics Features

Analytics features are essential for any marketing campaign. These features help marketers to see the results of their efforts and make changes accordingly, allowing them to be as efficient with time and resources as possible.

ClickFunnels’s analytics features include lead scoring, funnel reporting, and conversion rate optimization. Another analytics features of ClickFunnels are the ability to track upsell conversions and customer lifetime value.

This feature allows users of ClickFunnels to judge leads based on their actions, assigning different point values depending on what stage of the funnel they are in. For example, a user might receive 50 points if they have filled out a contact form, but 500 if they are ready to purchase. This feature allows marketers to better target leads for follow-up emails and other promotional efforts based on where the lead is in their buying cycle.

HubSpot provides detailed analytics on metrics like traffic sources, conversions rates by channel, opportunity scores for sales reps’ leads, and more. Other analytics features of HubSpot are campaign performance, lead details, and campaign analytics.

This feature within HubSpot tracks data like IP addresses, browser types, and pageviews on a user’s website to give more detailed information about their traffic sources. This allows marketing teams to see which pages of the site users visited before signing up or making a purchase, allowing them to better target future promotions.

In terms of Analytics features, ClickFunnels and HubSpot are both very strong options for marketers. Both platforms offer detailed analytics on the performance of marketing campaigns, with ClickFunnels’s lead scoring feature allowing users to target leads more effectively than before.

Suporte ao cliente

Customer support is important in a marketing automation tool because companies must be able to communicate with their customers. If a customer has a question about how to use the marketing automation tool, they will need an answer from someone who understands it. If their issue is more complex or technical in nature, then that person must be able to escalate the call and find out what’s going on.

Clickfunnels offers customers live chat, email, and phone support. They have developed a strong presence on social media as well, which can help customers with questions about their service. HubSpot has been recognized for its customer care team in the past by Forrester Research and Gartner Group. In 2016 they were named #27 of 100 most innovative companies by Fast Company.

Customer care can make or break customers’ experiences with a company. If they have an easy time contacting someone who is able to help them, then their overall opinion of that company will improve. If not, they may decide it’s just not worth the hassle and switch solutions completely.

Overall, it’s clear that both companies are doing well for their customers. The key detail to consider is whether or not your business needs live chat, phone, and email support. If you do, then Clickfunnels may be the better option for you since they provide all three services at an affordable price point.

Usability/User interface

A usabilidade/interface do usuário é muito importante a considerar ao escolher uma ferramenta de automação de marketing. Todas essas ferramentas são diferentes, mas a experiência do usuário deve ser a mesma em todas as plataformas para facilitar o uso e evitar confusão entre os usuários. Isso significa que quaisquer mudanças ou atualizações feitas por uma plataforma também devem ocorrer em outra para não interromper o fluxo de trabalho; isso é especialmente importante se as empresas estiverem usando plataformas diferentes para marketing por e-mail e páginas de destino.

Clickfunnels e Hubspot têm interfaces amigáveis e plataformas fáceis de navegar. Clickfunnels é melhor para aqueles que são novos no uso de ferramentas de automação de marketing, enquanto Hubspot pode ser usado por iniciantes, mas tem uma curva de aprendizado mais acentuada (mas oferece recursos mais avançados).

A interface do usuário é muito importante a considerar ao escolher uma ferramenta de automação de marketing. Todas essas ferramentas são diferentes, mas a experiência do usuário deve ser a mesma em todas as plataformas para facilitar o uso e evitar confusão entre os usuários. Isso significa que quaisquer mudanças ou atualizações feitas por uma plataforma também devem ocorrer em outra para não interromper o fluxo de trabalho; isso é especialmente importante se as empresas estiverem usando plataformas diferentes para marketing por e-mail e páginas de destino.

Modelos de email

Os modelos de e-mail são uma das partes mais importantes de uma ferramenta de automação de marketing. Tudo se resume à personalização e ao conhecimento do seu público, para que você possa entregar conteúdo a eles de uma maneira envolvente.

ClickFunnels tem modelos de e-mail personalizáveis que permitem aos usuários criar rapidamente novas campanhas para seus assinantes.

Os modelos de e-mail no ClickFunnels incluem:

– Cores e fontes personalizáveis

– Capacidade de trabalhar com qualquer tipo de arquivo CSV

– Interface de arrastar e soltar para fácil personalização. Seja criando uma sequência automatizada ou uma campanha única, essas são as ferramentas que você precisa para envolver seus leitores.

HubSpot inclui modelos de e-mail que você pode usar com sua automação de marketing e vendas. Esses modelos são projetados para ajudar você a enviar tudo, desde e-mails de nutrição de leads, atualizações de e-commerce, anúncios de produtos e muito mais.

Alguns recursos incluem:

– Capacidade de rastrear os resultados de cada campanha através do Google Analytics

– Capacidade de agendar seus e-mails para que você não precise se preocupar em enviá-los em um horário específico

Modelos de anúncio de produtos são especialmente úteis para empresas de e-commerce que desejam envolver os clientes com seus itens mais recentes. Enviar campanhas de e-mail automatizadas pode ajudar a aumentar as vendas e a conscientização sobre o que está disponível, o que é vital quando se trata do mundo das compras online.

Os modelos de e-mail são uma das partes mais importantes de uma ferramenta de automação de marketing. Tudo se resume à personalização e ao conhecimento do seu público, para que você possa entregar conteúdo a eles de uma maneira envolvente. Clickfunnels tem modelos de e-mail personalizáveis que permitem aos usuários criar rapidamente novas campanhas para seus assinantes. HubSpot inclui modelos de e-mail que você pode usar com sua automação de marketing e vendas. Esses modelos são projetados para ajudar você a enviar tudo, desde e-mails de nutrição de leads, atualizações de e-commerce, anúncios de produtos e muito mais. Seja criando uma sequência automatizada ou uma campanha única, essas são as ferramentas que você precisa para envolver seus leitores.

Teste A/B de páginas

O teste A/B de páginas é ótimo para determinar quais layouts obtêm mais cliques e qual cópia é mais eficaz em páginas de destino. Também é útil na avaliação de linhas de assunto de e-mail para ver qual delas tem uma taxa de abertura mais alta.

Clickfunnels realiza automaticamente testes A/B em páginas de destino, sem exigir trabalho adicional de você. Você também pode fazer sua própria versão de teste A/B de páginas com as ferramentas do HubSpot para criar várias versões de uma página de destino e avaliar qual delas é mais bem-sucedida em gerar leads.

Clickfunnels permite que você monitore e avalie seus esforços de automação de marketing, fornecendo análises em tempo real sobre conversões, probabilidades de vendas, valor médio do pedido, taxas de abertura de e-mail e muito mais. HubSpot não oferece esse nível de relatórios de dados, a menos que seja adquirido como um serviço adicional por $100/mês ou mais.

HubSpot só tem teste A/B para páginas de destino, não para e-mails ou outros tipos de marketing. Além disso, você precisa executar o teste A/B de páginas manualmente, o que significa que pode levar muito tempo.

O teste A/B de páginas com Clickfunnels é altamente automatizado e simples de usar. Além disso, tem um preço melhor do que o recurso de teste A/B do HubSpot.

Perguntas frequentes

Como você pode fazer o Clickfunnels funcionar para você?

Clickfunnels é uma ótima ferramenta para equipes. Clickfunnels permite que você adicione membros e troque entre eles rapidamente quando necessário.

Mas como você pode fazê-lo funcionar para você?

Para fazer o Clickfunnels funcionar para você, você precisa conhecer suas opções e como cada uma funciona. Além disso, você precisa saber como fazer o Clickfunnels funcionar para sua equipe.

Você deve usar o ClickFunnels se quiser uma ferramenta fácil que seja ótima para equipes e indivíduos.

Qual deles ajudará você a fazer mais vendas, mais rápido?

Em termos de vendas, ClickFunnels é o vencedor claro.

A pergunta que todos fazem quando se trata de Clickfunnels vs Hubspot, no entanto, é qual deles fará você vender mais? E essa resposta não é tão simples quanto todos os dados sugeririam. A verdade está no tipo de profissional de marketing ou empreendedor que você é. Se você está no negócio de e-commerce, então ClickFunnels provavelmente será sua melhor escolha. Ele pode ajudar a construir funis de vendas que permitirão que você rastreie conversões e até colete pagamentos quando as pessoas fizerem compras nos sites que ele cria para elas.

Além de tudo isso, há também um back-end do ClickFunnels conhecido como “Actionetics” que permite que você construa uma lista de assinantes e envie a eles o conteúdo que desejam. Você pode então usar essa mesma plataforma para criar um autorrespondedor que ajudará a nutrir leads e fazer mais vendas, mais rápido.

O Hubspot é excelente se considerarmos do ponto de vista de vendas e marketing. Ele possui muitas ferramentas que podem ajudá-lo a automatizar todos os tipos de processos, mas não é tão bom em gerar leads ou fechar negócios. Se você está procurando uma plataforma de automação para apoiar seu negócio existente (e-commerce ou outro), então o Hubspot é definitivamente o caminho a seguir, pois lhe dará acesso a muitas informações sobre seus clientes. O Hubspot pode ajudá-lo a automatizar todos os tipos de processos, como pontuação de leads e campanhas de email marketing. Ele também fornece algumas análises ótimas (e complexas) que lhe darão insights valiosos sobre como fazer mais vendas, mais rápido.

Para que mais o Clickfunnels é utilizado?

Além da automação de marketing, você pode usar o Clickfunnels como um software completo de funil de vendas.

Você também pode utilizar o Clickfunnels para hospedagem e desenvolvimento de sites, páginas de captura, sequências de email, webinars/campanhas de marketing em vídeo, e muito mais! É muito versátil, como você verá em breve.

Considerações Finais

A automação de marketing está se tornando uma tendência cada vez mais popular para empresas que buscam crescer seus negócios. A automação de marketing permite que as empresas otimizem a geração de leads, o que pode maximizar o potencial de seus esforços de marketing por meio de conversões aumentadas e receita de vendas. Dito isso, é importante que você não se contente com qualquer plataforma para implementar essa automação—pois elas podem variar em qualidade, custo e recursos necessários.

O Hubspot é mais adequado para pequenas empresas que estão considerando a colaboração em equipe além da automação de marketing, enquanto o Clickfunnels é mais focado em profissionais de marketing digital que operam sozinhos ou dentro de um único departamento.

Ao escolher a melhor solução de automação de marketing para sua empresa, você deve decidir se vale a pena investir em uma plataforma que levará tempo para dominar—pois os benefícios de implementar a correta compensam bem os custos iniciais de configuração.