Dicas de Publicidade no Facebook: Guia para Aproveitar o Poder dos Anúncios do Facebook

Muitas empresas estão decidindo qual plataforma usar quando querem aprimorar seu atendimento ao cliente.

Messengerbot.app tem sido uma excelente solução para muitos de nossos clientes, mas e quanto ao Pega e Salesforce? Vamos analisar os prós e contras de cada um para que você possa decidir qual é o melhor para o seu negócio!

O que são Anúncios do Facebook?

Os anúncios do Facebook são uma forma de marketing digital nas redes sociais em que os anunciantes pagam para mostrar conteúdo ou mensagens direcionadas em outdoors virtuais dentro dos feeds de notícias de públicos específicos – uma impressão custa cerca de R$0,06 por clique.

É possível anunciar no Facebook gratuitamente?

A publicidade gratuita no Facebook é possível, mas desafiadora. O Facebook limita o número de anúncios que uma empresa pode mostrar para seus próprios seguidores, a menos que gaste dinheiro com publicidade.

O serviço de anúncios gratuito do Facebook é chamado de Boost e você precisa enviar manualmente suas postagens para aprovação antes que elas sejam divulgadas para potenciais clientes.

O Boost só publicará seu conteúdo se:

-Content has been shared by friends or other people who are connected with each other in some way (i.e., work, school) within the last 30 days

-It meets certain quality standards that Facebook defines as including relevance, accuracy, and clarity of message

The result? If you’re not willing/able to pay upfront with cash then your marketing game will be limited at best because most of what you want

You can quickly build your fan base without any upfront costs. This is great when you are testing out new products or services in order to see what type of response they get before investing more money into them. Free promotions also offer an opportunity for giveaways which help with traffic generation as well as brand awareness. If people like your promotion enough, then it’s likely they will share it with their friends who might sign up too based on word-of-mouth alone (helping to grow your fan base).

However, any Facebook ads that are free will likely have some form of limitation on the number of people who see your post. This means you can’t really properly test to see what kind of effectiveness and ROI they have for your business until you pay a fee to increase their visibility so more people might respond (typically in the range of $0.05 per person). It’s important not to put too much money into this when it is unknown if these ads work effectively unless you’ve already figured out how effective they were with other forms of advertising first before spending all your funds prematurely.

Paid Facebook ads are a better option because you have more flexibility in choosing your target audience as well as budgeting for what it’s worth. The downside is that they cost money but the good thing about this type of advertising is that when Facebook approves an ad, there are no limits on who sees it

Quanto custa anunciar no Facebook?

Understand the different types of Facebook advertising. There are two main types of Facebook advertising costs that you should be aware of namely cost per click (CPC) and cost per thousand impressions (CPM). CPC refers to how much money is paid for a person to click on your advert, while CPM means how much it costs when someone sees or clicks on your advert 1000 times. The difference between these two can have a significant impact on the way people view your ads as well as what kind of content they share with their friends.

The CPC model of Facebook advertising is based on a bidding system, which means that ads reach the audience they are targeting at the highest possible cost per click. This can be an advantage for businesses with well-defined target audiences as it ensures that their adverts will only show up when relevant to someone’s search or preferences. It also provides advertisers with better control over how much of their budget goes towards reaching people who may not have shown any interest in what they offer. However, there is no guarantee about which Facebook users get access to these targeted advertisements and this method might result in higher costs than CPM models like boosting posts by paying according to the number of likes your post gets after it has been published.

Perform research wisely. Facebook offers an enormous range of advertising options, but the best way to get started is by doing your research. Choose a goal for your campaign and narrow down who you want to reach based on location, demographics such as age or occupation, interests, and behaviors like browsing habits or brands liked. This will give you more control over what kind of content appears in your advert while also widening its potential scope.

Know how different types of ads work. When deciding which type of adverts it would be most appropriate for your business to use on Facebook there are two main considerations: target audience and creative message. If targeting specific groups then CPC may be preferable because they provide advertisers with better control over their budget by ensuring that only people with likely interest see their adverts. Alternatively, if your message is more generic and you want to reach out as broadly as possible then CPM may be the best option.

Como faço publicidade no Facebook?

The best way to get started is by creating an advert. To do this, go to the Facebook Creative Hub and click on “Create Advert” in the top right-hand corner of your screen. You will then be taken through a step-by-step process that should help you create an advert from scratch. First, select what type of campaign you want (i.e., reach new people) or target audience using adverts management settings). Second, choose where your ads are shown (i.e., UK or USA). Thirdly, write up some copy for your advert which must include: a headline, text body, and images/ videos if desired; make sure it includes as much information about your product as possible. Fourthly, select your budget and target audience from the dropdown menus; this will then generate your advert which you can preview before publishing.

Once published, the adverts should begin to show up in people’s news feeds around their timeline (i.e., if they live in Birmingham). However, ads are only shown to a certain percentage of those who match the demographic criteria that is set out by Facebook – so it may take some time for them to be seen. Once someone clicks on an advert or likes one of your posts when they’re not even following you yet, it will probably lead to being added as a fan but never showing up anywhere else unless they search for you again at some point later down the line.

Preciso de uma Página do Facebook para criar um anúncio no Facebook?

Yes, you need a Facebook page to create an ad. A profile is too limited and will not include all of the information needed for your Facebook ads. When you go into creating your ad on the desktop site, it asks which Page or individual from your Pages to promote. The first option listed in that list should be whichever one you want to use as the target audience for this particular campaign. You also have another choice called “create new post” at the very bottom – if possible, always select either “your page” or “an existing post”, even if there’s no specific post selected yet because then it lets you upload an image right away with some text already inserted so that social proof exists automatically without having to write anything.

Tipos de anúncios do Facebook

Before you start your Facebook ad campaign, let’s get to know the different types of Facebook ads. Knowing the different types of Facebook ads also helps in choosing the right ads for your campaign. This is important for your Facebook advertising strategy.

Anúncios em Vídeo

Facebook video ads are a type of Facebook ad that can be uploaded on the platform. These types of ads are usually 30 seconds long and they give an excellent chance to convey your message in detail as well as catching people’s attention better than other formats. You need to create a separate page or event for this purpose, upload the videos you want to show, and then assign them as ads.

Anúncios em Carrossel

A carousel ad is a format that consists of multiple pics or photos in succession on one single page. You can use this type of advertising for showcasing your products by featuring several items at once with an additional image for each item. This makes it easy for viewers to learn more about what they see without scrolling down a long list of text descriptions. Carousel ads to browse through everything are the best option for retailers who want to feature multiple products at once.

Anúncios em Imagem

Image ads are those which feature just simple images related to the product being advertised instead of any other media content such as video clips or graphics. These types of Facebook ads are usually good if someone wants their post’s thumbnail represented by an image rather than something else, but they are not as powerful at grabbing attention as other formats.

Anúncio de Experiência Instantânea

This kind of advertisement takes the viewer to another experience (usually playable) when they click on it, and after viewing what you’ve advertised before taking them back to Facebook. The ads usually take up more space because they have images and video content so maybe it’s better if you want people to interact with something specific like playing a game rather than just looking through text descriptions on their News Feeds”

Anúncios de Coleção

Collection ads are used for running campaigns that consist of multiple products. You can use this type of ad to promote various items as a set and show them off in the same image or video with an additional pic/clip for each one.

Anúncio de Leads

Lead ads allow viewers to provide you their contact information when they click on them. This is ideal if someone wants more people coming through their doors, so companies often create lead-ads around product launches.

Por que anunciar no Facebook?

Facebook is a great platform to advertise your product or service. The targeted demographic on Facebook makes it an appealing place for businesses looking to reach customers who are more likely than the general population of internet users to purchase their products, visit their location, book vacation packages, subscribe to podcasts and newsletters, or participate in other similar activities marketed by companies.

They can be very powerful tools when used correctly because they provide insights into what works best with specific audiences like age groups and gender. By analyzing these factors as well as interests that align with your business goals you will find success!

With Facebook advertising, you can target people with specific interests or age groups that will be more likely to click on your ads and convert into customers. You have the ability to use certain words that are associated with success for other companies who advertise on this platform!

Whether you’re looking for increased website traffic, mobile app installs, conversions from viewers clicked-on advertisements, eCommerce sales increase, or even better social engagement (which means higher customer lifetime value), it’s possible when using these methods correctly.

Especificações dos Anúncios do Facebook

Facebook ads spec is important to use for your Facebook ads. It is very necessary because it allows you to create a specific audience that you are focusing on targeting.

You can choose which people, locations, and behaviors are included in your ad campaign from demographics such as age or gender to location-based information like zip code or city. You can also include people’s interests through their likes and activities on Facebook. This will allow advertisers to find more relevant audiences for their products while reaching them with targeted ads across all of Instagram, Messenger, and the Audience Network.

Como configurar uma campanha de anúncios no Gerenciador de Anúncios do Facebook?

Create ads in Facebook Ads Manager by following these steps.

Passo Um: Escolha um Objetivo de Campanha

Advertisers can choose from several different objectives when setting up their Facebook ad campaigns on Facebook Ads Manager. These options include boosting engagement, increasing conversions, and driving traffic to a website or event. For example, if the objective is to drive traffic to your e-commerce site for Black Friday sales, then the advertiser would select “Website Conversions” as their goal type under Goals in order to measure how well this campaign did at generating revenue on that day (or better yet – during that week). When choosing between conversion goals such as Website Conversions or Lead Generation form, Events/Likes Page Engagement, it’s important to consider which metric will get advertisers closer towards achieving their key performance indicators with less investment.

Passo Dois: Defina seu Orçamento

One thing to keep in mind when setting up ad campaigns on Facebook ads manager is that there are no set guidelines for how much or how little you should spend – it’s all about what you’re comfortable spending. This also depends largely on factors such as whether your objective will be driving traffic to a website conversion (i.e., purchases) rather than simply generating engagement through likes or event attendance. The typical range for advertisers new to advertising on Facebook would be around $20/day; this can be increased as advertisers become more comfortable with the platform.

Passo Três: Escolha seu Público-Alvo

It is also important to choose who you want to target when setting up a Facebook ad campaign on Facebook Ads Manager. To do this, select “Custom” from the dropdown list at the top of the Campaigns tab and then click Create Audiences (or edit an existing one). This will take you into another page where you can create an audience by combining various parameters which include age range or gender; interests; behaviors such as music genre or sports fanship; connections within social networks like LinkedIn groups, etc.; location data such as distance from your office address- all these things are fair game in terms of targeting for ads campaigns on Facebook ads manager.

Passo Quatro: Escolha a Colocação

Agora que você escolheu seu público e objetivos, é hora de escolher onde o anúncio será exibido - o que é chamado de posicionamento no Gerenciador de Anúncios do Facebook. Existem seis diferentes posicionamentos de anúncios dos quais os anunciantes podem selecionar ao configurar sua campanha no gerenciador de anúncios do Facebook; estes incluem Feed de Notícias tanto nas versões mobile quanto desktop do aplicativo (que aparecem como postagens patrocinadas), Locais da Rede de Audiência (ou seja, sites de terceiros como Gamespot), Stories do Instagram, Postagens do Messenger Day, Unidades de Anúncios de Imagem em Slideshow na Versão Desktop do Aplicativo – todos têm prós e contras dependendo do tipo de objetivos publicitários que alguém pode estar buscando. É importante testar cada opção para que os anunciantes possam sentir qual delas é mais eficaz. O posicionamento do seu anúncio é importante para que você alcance mais pessoas, não apenas usuários do Facebook.

Passo Cinco: Escolha seu Formato

A última etapa na configuração de campanhas publicitárias no Facebook no gerenciador de anúncios é escolher o formato do próprio anúncio. Existem quatro formatos diferentes dos quais os anunciantes poderão selecionar ao construir sua campanha; estes incluem Texto Simples, Anúncios de Imagem, Anúncios em Vídeo e Unidades de Anúncios em Carrossel – todos esses têm prós e contras dependendo do tipo de objetivos que alguém pode querer alcançar com esse tipo de publicidade (por exemplo, gerar tráfego ou conversões no site). É importante que os anunciantes testem cada opção para que saibam quais funcionam melhor em contextos específicos - isso pode variar de empresa para empresa!

Passo Seis: Publique

A última coisa a fazer antes de publicar sua campanha no gerenciador de anúncios do Facebook é definir o orçamento para este anúncio específico. Isso pode ser feito clicando em Editar Anúncio e inserindo o valor desejado que você quer gastar. Lembre-se, não há diretrizes rígidas sobre quanto ou pouco os anunciantes devem gastar - tudo depende do que eles se sentem confortáveis em gastar, dado seus próprios objetivos na publicidade online com o Gerenciador de Anúncios do Facebook!

Passo Sete: Revise o Desempenho

Após configurar uma campanha publicitária na plataforma de gerenciamento de anúncios do Facebook e escolher entre vários objetivos (por exemplo, gerar tráfego versus gerar conversões no site), opções de posicionamento dentro de diferentes aplicativos, como Feed de Notícias ou Locais da Rede de Audiência, tipo de formato como Anúncios de Texto Simples versus Anúncios em Vídeo, etc., é importante que os anunciantes revisem o desempenho de sua campanha. Isso pode ser feito clicando em um anúncio específico e verificando quantas impressões, cliques ou conversões no site eles receberam; todos esses números darão aos anunciantes uma ideia se essa estratégia publicitária específica foi bem-sucedida ou não em termos do que originalmente pretendiam.

Dicas para uma campanha de anúncios no Facebook bem-sucedida

Aqui estão dicas para criar campanhas publicitárias bem-sucedidas no Facebook.

• Anuncie para públicos específicos
• Direcione seu público por localização, gênero e faixa etária. Você também pode usar o recurso de Públicos Semelhantes do Facebook Pixel, além de direcionar seu público-alvo.
• Carregue uma imagem de anúncio atraente que seja interessante para o público-alvo.
• Mantenha simples! Mantenha a redação concisa.
• Personalize cada campanha com palavras-chave. Por exemplo, “Marketing” ou “Marketing Digital”, etc.
• Ofereça prova social de uma maneira atraente, como depoimentos de clientes satisfeitos, logotipos de empresas parceiras, compartilhamentos de clientes e avaliações em páginas do Facebook.
• Mostre quantas pessoas estão falando sobre você online a qualquer momento (por exemplo, número de curtidas/comentários/compartilhamentos). Isso é chamado de marketing viral. É importante não apenas ter conteúdo viral

Conclusão

A publicidade no Facebook pode ser altamente eficaz, mas apenas se você souber o que está fazendo.

A publicidade no Facebook é uma ferramenta poderosa que requer experiência e conhecimento para ser executada. No entanto, os recursos do Messenger Bot são projetados para facilitar para todos, aproveitando ao máximo seus anúncios de forma automática a um custo muito menor do que contratar uma agência ou freelancer. Se combinados com outras táticas de marketing neste guia, como direcionar públicos específicos, prova social, etc., o resultado será mais bem-sucedido! É hora de domar esses anúncios caros e ficar um passo à frente de todos os seus concorrentes sem ultrapassar os limites do orçamento.