Paghahambing ng ConvertKit at Hubspot: Pumili ng Tool para sa Marketing Automation

Maraming maliliit na may-ari ng negosyo ang naghahanap ng mga paraan upang palaguin ang kanilang customer base. Maraming iba't ibang taktika sa marketing na maaari mong gamitin, ngunit isa sa mga pinaka-epektibo ay ang marketing automation. Ang mga tool sa marketing automation ay nagpapahintulot sa iyo na i-automate ang iyong mga email campaign at iba pang mga promotional efforts, na nakakatipid ng oras at lakas sa proseso. Sa post na ito, ihahambing namin ang dalawang sikat na tool: ConvertKit at Hubspot, upang makahanap ka ng pinakamahusay na tool para sa iyong mga pangangailangan!

Ano ang ConvertKit?

Ang ConvertKit ay isang tool para sa marketing automation para sa mga blogger. Layunin nitong tulungan kang i-convert ang mas marami sa iyong trapiko sa mga subscriber, kliyente, at customer.

Maaari mong gamitin ang ConvertKit upang lumikha ng mga kaakit-akit na email opt-in forms na makakakuha ng mga lead mula sa anumang website o blog post. Maaari mo ring i-integrate ang mga bagong contact lists na ito sa Twitter, Facebook Messenger bots, at kahit sa webinar software.

Kasama rin sa ConvertKit ang mga makapangyarihang tampok sa email marketing automation. Maaari kang lumikha ng mga automated email sequences na mag-aalaga sa iyong mga lead at i-convert ang mga ito sa mga customer. Bukod dito, maaari mong subaybayan ang tagumpay ng iyong mga email campaign gamit ang detalyadong analytics reports.

What is HubSpot?

Ang HubSpot ay isang tool para sa marketing automation na dinisenyo upang tulungan ang mga negosyo na dagdagan ang benta at pagpapanatili ng customer. Orihinal itong binuo bilang isang inbound marketing platform, ngunit ngayon ay nag-aalok ng mga tampok na kinabibilangan ng mga SEO tools, blogging platforms, software para sa pamamahala ng social media, mga widget para sa lead generation, at mga form para sa pagkolekta ng impormasyon ng contact mula sa mga bisita sa mga website o mobile apps.

Tinutulungan ng HubSpot ang mga negosyo sa pamamagitan ng pagbibigay ng one-stop shop para sa lahat ng kanilang pangangailangan sa marketing. Kasama rito ang mga tool upang lumikha at mag-publish ng nilalaman, subaybayan ang mga bisita sa website, bumuo ng mga lead, pamahalaan ang mga account sa social media at sukatin ang mga resulta ng mga campaign sa marketing. Nag-aalok din ang HubSpot ng komprehensibong pagsasanay at mga materyales sa suporta upang matulungan ang mga negosyo na makuha ang pinakamainam mula sa kanilang software.

Paghahambing ng mga tampok ng ConvertKit at HubSpot

Ang pagpili ng tool para sa marketing ay maaaring maging nakakalito. Maraming mga opsyon sa merkado, bawat isa ay may sariling set ng mga tampok at benepisyo. Sa post na ito, ihahambing namin ang dalawang sikat na tool para sa marketing automation: ConvertKit at HubSpot.

Ang ConvertKit ay isang tool na partikular na dinisenyo para sa mga blogger at mga tagalikha ng nilalaman. Mayroon itong ilang mga tampok na nagpapahintulot sa iyo na bumuo ng isang marketing funnel at palaguin ang iyong email list.

Ang HubSpot ay isang all-inclusive na tool na nagpapahintulot sa iyo na mag-market sa social media, subaybayan ang analytics, bumuo ng mga lead mula sa inbound traffic, atbp. Mayroon din itong mga makapangyarihang CRM tools na nakabuilt-in sa software upang maaari mong pamahalaan ang iyong sales funnel at mga relasyon sa customer.

Ngayon na na-review na natin ang mga tampok ng bawat tool, ihahambing natin ang mga ito nang mas detalyado.

Setup

Ang pag-set up ng isang bagong tool para sa marketing automation ay maaaring tumagal ng mahabang panahon.

Upang makuha ang pinakamahusay na resulta mula sa iyong software, kailangan itong ma-set up nang tama at magkaroon ng lahat ng mga tampok na naka-integrate sa iyong workflow.

Isang magandang pagsubok ay kung madali mo bang maidaragdag ang mga third-party tools tulad ng email clients, mga serbisyo ng kalendaryo, at mga platform ng social media.

Ang ConvertKit ay dinisenyo upang maging simple at madaling i-set up.

Walang kinakailangang programming o kaalaman sa HTML – maaari kang lumikha ng isang form, landing page, o email sa loob ng ilang minuto.

Ang kailangan mo lang ay kaunting gabay mula sa ConvertKit team, na laging handang tumulong.

Ang HubSpot ay medyo mas kumplikado na i-set up, ngunit may benepisyo itong binuo mula sa simula para sa mga marketer.

Maaari itong kumilos bilang iyong CRM o tulungan kang pamahalaan ang mga lead at iba pang data ng customer sa lahat ng channel.

Kung nais mo ng isang all-in-one na tool para sa marketing automation, mabilis kang makakapagsimula sa HubSpot.

Dali ng paggamit

Ang isang tool para sa marketing ay dapat madaling gamitin.

Mahalaga ito dahil nais mong matagumpay na magamit ito ng iyong mga customer at mga miyembro ng koponan nang walang komplikasyon o isyu.

Ang HubSpot ay may mas maraming opsyon na maaaring maging nakakalito para sa mga gumagamit na hindi pamilyar sa lahat ng mga tampok. Ang ConvertKit ay mas simple at mas madaling gamitin, na maaaring maging kapaki-pakinabang para sa mga tao na nagsisimula pa lamang sa marketing automation.

Nag-aalok din ang ConvertKit ng mas maraming guided tutorials at mga mapagkukunan ng tulong kaysa sa HubSpot, na ginagawang mas madali para sa mga tao na makapagsimula. Gayunpaman, ang HubSpot ay may mas maraming opsyon sa suporta sa customer kung kailangan mo ng tulong.

Sa kabuuan, ang HubSpot ay mas kumplikado at ang ConvertKit ay mas simple, ngunit parehong nag-aalok ng mga paraan upang madaling makapagsimula. Mahalaga na magpasya kung aling mga tampok ang pinaka-mahalaga sa iyo at sa iyong koponan at pagkatapos ay piliin ang tool na pinaka-angkop sa mga pangangailangang iyon.

List management

Ang pamamahala ng listahan ay ang pundasyon ng marketing automation.

Ang isang smart list ay isang koleksyon ng mga contact na nais mong makipagtulungan sa loob ng iyong mga email sequences at automation. Mas marami ang kaugnayan ng grupong ito, mas maganda ang mga resulta na makakakuha mo at ang pakikipag-ugnayan at pagpapanatili ay tatas nang malaki. Mayroong ilang mga uri ng mga listahan:

• Contacts who have shown interest in your products or services
• Subscribers to your blog or email list
• Past customers or leads
• Social media followers

When you are looking for a marketing automation tool, the tool you choose must offer robust and easy-to-use list management features. The ability to easily create lists, add contacts and manage engagement tracking is key to success with marketing automation.

ConvertKit and HubSpot both offer excellent list management features, making it easy for you to create lists that are relevant to your business and target audience. ConvertKit offers the ability to create smart lists automatically based on several factors, such as interests, location, or engagement history. HubSpot also offers a variety of ways to create lists, including importing contacts from Excel or other CRMs, subscribing people to your blog or email list, and adding them through social media.

The best marketing automation tool for you will depend on the size and complexity of your business as well as your budget. If you are just starting and want a tool that is easy to use and offers all the features you need, ConvertKit is a great option. If your business is more complex or you have a larger budget, HubSpot may be a better fit.

Templates & design

Templates and design are important when choosing a marketing tool because they can help you create beautiful and professional-looking emails, landing pages, and other content. They also make it easy to create repeatable processes for your marketing campaigns.

ConvertKit and HubSpot both have very user-friendly templates that are customizable to fit your brand. However, ConvertKit has more than 100 pre-designed templates, making it significantly easier to create high-quality content.

HubSpot has fewer options for design and customization, which can be frustrating if you’re trying to match your brand’s style. It also makes the software less useful for creating automated sales funnels since there aren’t as many standard template styles available. The good news is that HubSpot’s templates are responsive and mobile-friendly, which means they’ll work well on any device.

HubSpot also includes a drag-and-drop landing page editor with some great features like custom code editing and the ability to preview your pages as you’re building them. This makes it easy for marketers at all levels of experience to create landing pages that convert.

Customers love the flexibility of ConvertKit’s templates, which let marketers adjust styles and content without editing HTML or CSS code. This makes it easy for someone with limited design knowledge (like me) to customize your template’s look and feel. The downside is that there’s no built-in A/B testing, so you’ll need to use a separate tool if you want to test different versions of your content.

HubSpot also has a very user-friendly design interface with great features like the ability to duplicate pages and preview how they’ll look on different devices. However, the design options are limited compared to ConvertKit, which can be frustrating if you want more control over your look and feel. The good news is that HubSpot’s templates are responsive by default, so they’ll work well on any device.

Mga Form

Forms are one of the easiest ways to collect leads; even those that aren’t interested in buying something right now. However, they may not be as simple as you think and should be a key part of your marketing strategy:

• What is it asking people? Figure out what information will provide value for visitors and make sure there are no extraneous fields.
• Is the form easy to use? Do not make people jump through hoops or think too much about how it works. This is especially important when your visitors are on mobile devices.
• How do you know if it’s working? Make sure there is analytics available so that marketers can see what fields get filled out and which ones don’t.
• How will you target the right people? Use lead segmentation to ensure that only those who are most likely to convert receive your marketing messages.

HubSpot offers a comprehensive set of tools for creating and managing forms, as well as detailed analytics so you can track their effectiveness. ConvertKit is more limited in this area but still does a good job.

If you’re looking for a marketing automation tool that can help you collect leads and track their progress through your sales funnel, HubSpot is the clear winner. However, if you’re only interested in forms and don’t need all of the bells and whistles offered by HubSpot, ConvertKit will do the job.

Marketing Automation

Marketing automation is a process that uses software to automate marketing tasks such as email marketing, social media marketing, and lead nurturing. It can save time and money while improving the effectiveness of your marketing campaigns.

HubSpot is the clear winner in this category, offering a wide range of features that allow you to create sophisticated automated campaigns. ConvertKit also offers some automation features, but they are more limited in scope.

If you’re looking for a tool that can help you automate your marketing tasks, HubSpot is the best option available. ConvertKit is a good alternative if you don’t need all of the features offered by HubSpot.

Deliverability

Deliverability is a critical component of any marketing campaign.

Many marketers have been burned by choosing tools that were not deliverable or had low rates of engagement! Hubspot is a top contender for anyone looking to select an automated email tool because they are one of the few with high levels of deliverability and extremely low bounce rates. If you are looking for a tool that will ensure your emails reach your audience, Hubspot is a clear choice.

ConvertKit also has high deliverability rates and an impressive platform that continues to grow. They have made it their mission to help small businesses succeed online and continue to release features that make marketing automation easier than ever. If you are looking for a tool that is easy to use and has high deliverability rates, ConvertKit is a great option.

Deliverability is critical when selecting a marketing tool. Hubspot is a clear winner when it comes to deliverability rates and bounce rates, making their platform the best option for anyone looking to ensure their emails reach their audience. ConvertKit is also an excellent choice with high deliverability rates and easy-to-use features.

Selecting a marketing automation tool can be daunting, but these two are clear standouts. Hubspot is the perfect tool for anyone looking to ensure their emails reach their audience with extremely high deliverability rates and low bounce rates, while ConvertKit has a powerful platform that makes marketing automation easy and continues to release features based on customer needs.

Reporting and analytics

Reporting and analytics are important factors in any marketing tool you select. This is because it allows for anyone who has access to review and understand how well your campaigns are performing, helping with future planning and strategy development.

This means that when looking into a company’s reporting options, one of the most important things to consider is whether or not the reporting is intuitive and easy to understand.

HubSpot has several great reporting options that allow you to see your progress over time. This includes the ability to compare against other accounts, benchmarks, and more!

Another benefit is their integration with Google Analytics which allows for easier tracking of website traffic. You can even set up email notifications so when important events happen (such as someone signing up or purchasing), you can be notified right away.

ConvertKit includes a very simple, but effective report system that organizes your campaigns by date sent, opens, clicks, unsubscribes, etc. This is great for new marketers who are looking to get an idea of how their email marketing efforts are performing.

One downside is that ConvertKit does not integrate with Google Analytics. However, they do offer a built-in reporting system as well as the ability to export your data into a CSV file for further analysis.

Overall, both platforms have great reporting and analytics options; however, HubSpot’s reporting is a bit more in-depth and easier to understand. ConvertKit’s reporting is simpler, but still effective for getting an overview of your campaigns.

Suporta sa customer

Customer support is important to almost every business owner.

Whether you’re looking for a marketing automation tool or just trying to choose the best email service provider, having good customer support is an absolute must. No matter how great your product is if no one can help solve problems then it’s not very useful at all. With that being said, let’s take a look at how each of these companies handles customer support.

Hubspot: HubSpot has a variety of resources available to help you solve problems and answer your questions, including an extensive knowledge base (which is searchable). If you can’t find the answers that you’re looking for there then they have phone lines open from Monday through Friday during business hours in the US, UK, and AUS. You can also submit a support ticket if you need more personal help.

ConvertKit: ConvertKit offers email support only (no phone line). They have a very quick response time (usually within an hour) and they’re open Monday through Friday from 0900 to 1700 EST. In addition, they also offer a ton of blog posts, tutorials, and videos if you need more help.

We’re giving this point to HubSpot because they have phone lines open for people who like that kind of personal attention or just can’t wait for a reply. ConvertKit’s email support is amazing, but it’s not as personal as talking to someone on the phone. That said, ConvertKit’s response time is insanely quick so they’re still our winner in this category.

Pricing comparison

Pricing is an important factor to consider when choosing a marketing automation tool. ConvertKit and HubSpot offer different pricing plans, so it’s important to compare the features of each plan to find the right tool for your business.

ConvertKit offers a basic plan for $29/month, which includes up to 1000 subscribers and limited features. The next plan up is $79/month, which includes up to 5000 subscribers and additional features. HubSpot’s basic plan is free but offers limited features. The next plan up is $200/month, which includes unlimited contacts and features.

ConvertKit is a more affordable option for businesses with fewer subscribers, while HubSpot is a better option for businesses with more subscribers.

Pricing is an important factor to consider when choosing a marketing automation tool. ConvertKit and HubSpot offer different pricing plans, so it’s important to compare the features of each plan to find the right tool for your business.

Audience Segmentation

Audience segmentation is important when choosing a marketing tool because you want to make sure that the tool you choose can easily help you target your desired audience. For example, if you are a small business targeting other small businesses, ConvertKit would be a better choice than HubSpot.

ConvertKit is specifically designed for creators – those who are blogging, podcasting, creating courses, etc.

HubSpot is designed for marketers who are looking to grow their business – so while it can be used by small businesses, its primary target audience is larger companies that already have a large following and revenue stream.

Audience segmentation is important when choosing a marketing tool because you want to make sure that the tool you choose can easily help you target your desired audience. For example, if you are a small business targeting other small businesses, ConvertKit would be a better choice than HubSpot.

When to Choose Convert Kit vs HubSpot

ConvertKit and HubSpot are both popular marketing automation tools.

ConvertKit is primarily for email marketing while HubSpot focuses on inbound marketing and covers all stages right from lead generation to sales enablement, making it a better option for businesses looking at the broad picture of their online presence like SEO, social media, and website design in addition to email marketing. However, ConvertKit is great for businesses that have a smaller subscriber list and are looking for more personal attention and hand-holding with their marketing automation.

When to choose ConvertKit

ConvertKit is best for bloggers and small businesses who want to take their email marketing to the next level. If you’re looking for a more sophisticated tool that can do a lot more than just send out emails, then HubSpot is probably a better fit for you.

If you’re just starting and want to keep things simple, ConvertKit is a great choice.

Kailan dapat pumili ng HubSpot

HubSpot is great for larger businesses with more complex needs, such as automated lead nurturing and scoring, marketing dashboards and reporting, and A/B testing.

HubSpot can also help you scale your marketing efforts as your business grows, with a larger number of available contacts and automated workflows.

Choosing the right tool depends on what you need it to do. If you’re looking for something easy-to-use with minimal features, ConvertKit is a great option. If you need more complex features and want to be able to scale your marketing as your business grows, HubSpot is the way to go.

How to connect ConvertKit + HubSpot

ConvertKit and HubSpot are both marketing automation tools that help you increase your revenue by improving how you engage with leads and customers.

Gayunpaman, nagkakaiba sila sa kanilang mga estratehiya sa pagpepresyo, integrasyon, kadalian ng paggamit para sa mga hindi teknikal na gumagamit, at mga tampok.

Maaari mong ikonekta ang ConvertKit sa HubSpot gamit ang HubSpot Connector. Ang pagkonekta sa dalawang tool ay magbibigay-daan sa iyo upang gamitin ang makapangyarihang mga tampok ng HubSpot, tulad ng email marketing, pamamahala ng contact, at CRM, kasama ang mga lead capture form at automation rules ng ConvertKit.

Ang pangunahing benepisyo ng pagkonekta ng ConvertKit sa HubSpot ay nagbibigay ito sa iyo ng access sa buong marketing suite ng HubSpot, na kinabibilangan ng HubSpot CRM at email automation.

Upang itakda ang koneksyon:

Mag-log in sa iyong ConvertKit account at pumunta sa Settings > Connected Accounts. I-click ang “HubSpot” sa listahan ng mga konektadong account. Lilitaw ang isang form na humihiling sa iyo na ipasok ang iyong HubSpot username at password.

Kapag naipasok mo na ang iyong impormasyon, i-click ang “Authorize.” Ikaw ay ire-redirect sa isang pahina na naglalarawan ng integrasyon. I-click ang “Okay, I’m In” upang tanggapin ang mga tuntunin ng paggamit.

Mga Madalas Itanong

Alin ang mas mabuti para sa mga creator?

Ang marketing tool na pinakamahusay para sa mga creator ay ang ConvertKit. Ang HubSpot ay isang mahusay na tool, ngunit mas angkop ito para sa mas malalaking negosyo. Ang ConvertKit ay nilikha na may mga creator sa isip at may maraming mga tampok na perpekto para sa kanila, tulad ng automation, tagging, at paglikha ng kurso.

Ang ConvertKit ay mahusay din na nakikintegrate sa iba pang mga tool na karaniwang ginagamit ng mga creator, tulad ng WordPress at Teachable.

Ang HubSpot, sa kabilang banda, ay hindi mahusay na nakikintegrate sa alinman sa mga serbisyong ito at nangangailangan ng mas maraming manu-manong trabaho upang makumpleto ang mga gawain. Ang HubSpot ay mas angkop para sa mga negosyo na itinatag na o may umiiral na base ng kliyente kung saan maaari nilang itayo ang nasa paligid na.

Para sa mga creator, ang ConvertKit ang pinakamahusay na pagpipilian dahil nag-aalok ito ng mga tampok na nakatuon sa kanila at hindi nangangailangan ng masyadong maraming manu-manong trabaho upang itakda ang mga kampanya ng marketing automation. Sa isang simpleng drag-and-drop interface, mga tool na nakikintegrate sa iba pang mga platform na ginagamit ng iyong negosyo, at isang madaling gamitin na contact form, ang ConvertKit ang pinakamahusay na opsyon para sa mga creator.

Ano ang mas mabuti HubSpot o ConvertKit para sa maliliit na negosyo?

Ang mga maliliit na negosyo na naghahanap ng isang marketing automation platform ay madalas na tumitingin sa direksyon ng HubSpot at ConvertKit. Parehong nag-aalok ang dalawang kumpanya ng mahusay na mga tool, ngunit mahalagang malaman kung aling isa ang mas mabuti para sa iyong mga tiyak na pangangailangan.

Nag-aalok ang HubSpot ng libreng pagsubok habang ang ConvertKit ay may opsyon na walang buwanang bayad, kaya ang mga maliliit na negosyo ay maaaring simulan ang paggamit ng mga tool agad. Ang HubSpot ay mas mahal kaysa sa ConvertKit na may mga plano na nagsisimula sa $200 at umaabot sa $500 bawat buwan, ngunit nag-aalok din sila ng libreng plano para sa mga nangangailangan nito (na may limitadong mga tampok).

Ang ConvertKit ay may mga plano na mula sa $29/buwan hanggang $299/buwan depende sa iyong mga pangangailangan.

Nag-aalok ang HubSpot ng mas maraming tampok, ngunit mas mahirap itong gamitin at mangangailangan ng mas maraming pagsasanay bago mo makuha ang pinakamainam mula sa kanilang programa. Ang ConvertKit ay mas madaling gamitin na may mas kaunting tampok sa mas mababang presyo na ginagawang mas mura ito sa paglipas ng panahon kung magbago ang iyong mga pangangailangan.

What spurs paying and non-paying HubSpot users to look for an alternative?

Nakapag-ulat ang mga gumagamit ng HubSpot na naghahanap sila ng alternatibo dahil sa mga sumusunod:

-Ang mataas na gastos ng software, na maaaring maging hadlang sa pagpasok para sa mga maliliit na negosyo.

-Ang pangangailangan para sa karagdagang mga tampok, tulad ng automation at kakayahan sa email marketing.

-Isang pagnanais para sa mas personal na suporta mula sa koponan ng serbisyo sa customer ng HubSpot.

Ang ConvertKit ay lumitaw bilang isang tanyag na alternatibo sa HubSpot, salamat sa mas mababang gastos at mas user-friendly na interface. Gayunpaman, ang ConvertKit ay kulang sa ilang mga tampok na available sa HubSpot.

Alin ang mas magandang alternatibo para sa HubSpot, ConvertKit vs Kajabi?

Ang ConvertKit ay isang mahusay na alternatibo sa HubSpot. Gayunpaman, mayroon pang isa pang alternatibo sa HubSpot na nais naming ibahagi.

Ang Kajabi ay isang mahusay na pagpipilian para sa mga blogger at marketer na kailangang magbenta ng mga produkto o serbisyo online, pamahalaan ang nilalaman at maghatid ng mga personalized na karanasan sa email marketing. Ang mga user-friendly na tool ng Kajabi ay tumutulong sa mga marketer na lumikha ng kanilang membership site nang walang kinakailangang teknikal na kaalaman!

Parehong nag-aalok ang ConvertKit at HubSpot ng mahusay na mga tampok, ngunit pagdating sa presyo at kadalian ng paggamit, ang Kajabi ang malinaw na nagwagi.

Kung naghahanap ka ng makapangyarihang marketing automation tool na madaling gamitin at hindi masyadong mahal, inirerekomenda naming tingnan ang Kajabi!

Alin ang mas magandang alternatibo para sa HubSpot, Ontraport vs ConvertKit?

Ang Ontraport at ConvertKit ay parehong mahusay na mga tool para sa marketing automation, ngunit alin ang pinakamahusay na alternatibo sa HubSpot?

Parehong ang ConvertKit at Ontraport ay mga makapangyarihang tool na tumutulong sa iyo na pamahalaan ang iyong mga email subscriber. Nagbibigay sila ng maraming mga benepisyo na katulad ng mga serbisyo ng direct mail. Ang pagkakaiba ay nasa kung paano gumagana ang bawat tool sa mga marketer.

Aling tool ang dapat mong piliin?

Ang pagpili ng isang marketing tool ay maaaring maging isang mahirap na desisyon. Parehong nag-aalok ang ConvertKit at HubSpot ng maraming mga tampok, ngunit bawat isa ay may kanya-kanyang lakas at kahinaan.

Kung naghahanap ka ng makapangyarihang tool na kayang gawin ang lahat, ang HubSpot ang mas magandang pagpipilian. Gayunpaman, kung nais mo ng tool na partikular na dinisenyo para sa email marketing, ang ConvertKit ang mas magandang opsyon.

Alin sa mga tool ang tama para sa iyo? Depende ito sa iyong mga pangangailangan at kung ano ang nais mong makamit sa iyong marketing. Kung hindi ka sigurado, subukan ang parehong tool at tingnan kung aling isa ang pinaka-angkop para sa iyo.