Hubspot Analytics vs Google Analytics: Alin ang Mas Mabuti?

Ang analytics ay maaaring maging isang masalimuot na paksa. Maraming iba't ibang suite ng analytics ang available, bawat isa ay may kanya-kanyang lakas at kahinaan — ngunit isa sa mga pinakamahalagang tanong na dapat mong itanong sa iyong sarili bago pumili ng suite ng analytics ay: "Ano ang nais kong makuha mula dito?"

Alin ang mas magandang software ng analytics, Hubspot o Google Analytics? Ito ang tanong na madalas itanong ng maraming marketer. Ang sagot sa tanong na ito ay nakasalalay sa kung ano ang iyong mga layunin para sa iyong negosyo. Kung nais mong malaman ang higit pa tungkol sa kung paano nakikipag-ugnayan ang mga tao sa iyong website, dapat mong gamitin ang Google Analytics. Ngunit kung kailangan mo ng tulong sa pag-optimize ng nilalaman at marketing automation, maaaring mas magandang pagpipilian ang Hubspot para sa iyo!

Ano ang mga Tool ng Analytics?

Ang mga tool ng analytics ay ginagamit upang subaybayan ang trapiko ng website.

Ang mga tool na ito ay nilalayong tumulong sa marketing, upang makita mo kung ano ang gumagana at kung ano ang hindi gumagana sa iyong mga pagsisikap.

Nagbibigay ang analytics ng datos na kinakailangan para sa mahahalagang desisyon tungkol sa paglikha ng nilalaman, pagbuo ng produkto, estratehiya sa pamamahagi – basically lahat! Hindi na sila simpleng "tool ng pananaw" kundi isang pangunahing bahagi ng operasyon ng negosyo.

Ano ang Google Analytics?

Ang Google Analytics ay isang napaka-popular na tagasuri ng trapiko ng website na makakatulong sa iyo na makita kung ilang tao ang bumibisita sa iyong site, kung saan sila nagmula (kasama ang mga referral at keyword), kung aling mga pahina sa site ang nakakakuha ng pinakamaraming aktibidad, kung gaano katagal nananatili ang mga bisita sa iyong site, atbp.

Makikita mo rin kung ilang tao ang bumibisita sa iyong site mula sa mga mobile device, pati na rin kung saan sila nagmula.

Bilang karagdagan sa lahat ng impormasyong ito, makikita mo ang isang grupo ng mga tiyak na kaganapan at layunin na makakatulong sa iyo na mas maunawaan kung ano ang nangyayari sa iyong website. Lahat ng impormasyong ito ay available sa real-time, kaya maaari kang manatiling updated kahit hindi ka nasa opisina.

What is HubSpot?

Ang HubSpot ay isang platform ng marketing at benta na may lahat ng mga tool na kailangan mo upang palaguin ang iyong negosyo.

Ang Hubspot ay naiiba sa ibang mga platform ng analytics dahil hindi lamang ito isang software ng analytics, kundi nagbibigay din ng makapangyarihang mga tampok ng inbound marketing tulad ng blogging, mga estratehiya sa SEO optimization, automation ng email, pamamahala ng social media, at pamamahala ng lead.

Pinadali ng Hubspot para sa mga gumagamit sa lahat ng antas na maunawaan ang datos sa kanilang website dahil mayroon silang isang "human-friendly" na interface na mas madaling gamitin kaysa sa Google Analytics.

Mga Kalamangan ng Google Analytics

Ang Google Analytics ay libre.

Nagbibigay ang Google Analytics ng sapat na suporta para sa mga negosyo ng lahat ng laki, na ginagawang madali upang makahanap ng mga sagot kung nahihirapan kang malaman kung paano gamitin ang mga tampok ng tool.

Sa Google Analytics, maaari mong subaybayan ang iyong trapiko sa website at mga rate ng conversion nang madali. Madali mong maitatakda ang mga layunin, subaybayan ang pagganap ng iyong webpage, at subaybayan ang kita.

Ang Google Analytics ay available sa lahat ng device, kaya maaari mong makita ang iyong mga ulat mula sa anumang lokasyon na may access sa internet. Mayroon ka ring opsyon na i-download ang raw data sa isang spreadsheet para sa mas detalyadong pagsusuri kung kinakailangan!

Pros of HubSpot

Nag-aalok ang HubSpot ng kakayahang pamahalaan ang lahat ng iyong marketing sa isang lugar. Kasama dito ang email, social media, display ads, at iba pang mga channel na ginagamit mo upang i-market ang iyong negosyo online. Nagbibigay din ito sa iyo ng access sa analytics para sa bawat platform o channel na makakatulong sa iyo na matukoy kung gaano ito kaepektibo para sa pagtugon sa iyong mga layunin.

Nag-aalok ang software ng malaking suite ng mga tool na maaari mong gamitin upang kumonekta sa iyong mga customer at lumikha ng mga relasyon na nagdadala sa mga benta. Nakakakuha ka ng isang CRM system, mga landing page, functionality ng pagsubaybay sa website, at marami pang iba sa isang lugar kaya madali para sa mga marketer ng anumang antas ng karanasan o kadalubhasaan na pamahalaan ang kanilang negosyo online.

Nagbibigay ang HubSpot sa iyo ng mga tool na kinakailangan upang makabuo ng isang epektibong estratehiya sa marketing na makakatulong sa iyo na palaguin ang iyong negosyo online. Nagbibigay ito ng isang platform para sa pamamahala ng lahat ng mga aspeto ng funnel ng marketing at analytics upang ipakita kung gaano kaepektibo ang bawat bahagi sa pagtugon sa mga layunin.

Mga Kahinaan ng Google Analytics

Ang Google Analytics ay isang libreng tool, ngunit hindi ito naglalaman ng maraming tampok tulad ng Hubspot.

Nagbibigay ang Google Analytics ng datos kung paano kumikilos ang mga gumagamit kapag sila ay bumagsak sa iyong website o app mula sa mga search engine at social media sites. Hindi nagbibigay ang Google ng impormasyon tungkol sa pag-uugali ng mga umiiral na customer na tapat na sa iyong negosyo o bumili ng mga produkto sa nakaraan.

Mga Kahinaan ng HubSpot

May learning curve ang HubSpot.

Hindi malinaw ang interface ng HubSpot at maaaring mahirap mag-navigate ang dashboard.

Hindi ito nagpapahintulot sa iyo na pumasok sa mga detalye ng iyong mga pinagmumulan ng trapiko o mga kampanya.

Hindi ka makakapasok sa mga tiyak na channel, na nagpapahirap para sa mga team na may maraming tao sa marketing na nagtatrabaho sa iba't ibang channel nang sabay-sabay.

HubSpot doesn’t have the ability to edit URLs, so if you need that, it’s not a good fit for your business.

What is HubSpot Used for?

HubSpot is used for lead generation, customer engagement, and marketing. It helps businesses identify their target audience by tracking the behavior of visitors to websites. This can help companies grow awareness through search engine optimization (SEO), make connections with potential customers on social media, manage inbound leads, and understand how website traffic is engaging with content.

What is Google Analytics Used for?

Google Analytics can be used in a variety of ways including but not limited to: measuring and improving marketing campaigns, determining the most effective landing pages for your website’s traffic sources, forecasting future business trends/performance.

Google Analytics is beneficial because it provides insight into customer behavior such as what they are clicking on, how they are navigating your website, and where they drop off.

Many marketers rely on this free tool to track their digital marketing efforts and measure the impact of every dollar spent.

Similarities Between HubSpot and Google Analytics

HubSpot and Google Analytics are both great tools that provide marketers with the information they need to make data-driven decisions.

Besides that, HubSpot and Google Analytics are both similar in that they help marketers achieve their goals.

Both tools provide you with the ability to track visitors, campaigns, traffic sources, conversions, and more.

Overall, both HubSpot’s built-in analytics tool, as well as Google Analytics’ vast data collection capabilities, provide marketers with the insight they need to make data-driven marketing decisions.

Differences Between HubSpot and Google Analytics

While they both serve similar purposes, there are several distinguishing factors to consider when deciding which one is best for your business:

-HubSpot provides a centralized place where you can manage all marketing activities under one roof while Google Analytics is more of a stand-alone platform. Aside from that, both tools provide the ability to track conversions and traffic sources.

-HubSpot is more of a traditional inbound marketing tool while Google Analytics provides insights into visitors’ interactions with your website across multiple channels like paid search, email, social media, etc. Both platforms come equipped with useful reporting features which can be used for tracking ROI (return on investment).

-HubSpot only offers the ability to track social media interactions on Twitter and Facebook, Google Analytics provides data about traffic sources (e.g., blogs, forums, etc.) as well as visitors’ behavior on your websites like page views or bounce rates across all major channels like search engines, social networks, and email marketing. Since it is free, the only drawback is that it does not provide you with as much information about your visitors compared to HubSpot.

Google Analytics vs HubSpot Features Comparison

Choosing an analytics tool can be a daunting task. There are so many things to consider, and it seems like every new tool offers more features than the last one you tried. In this post we’ll compare HubSpot with Google Analytics on some of the most important factors for marketers:

Reporting and analytics

Reporting and analytics are the two main things you should consider when choosing an analytics tool. Using reports can help your company create a roadmap for success and track progress as it happens.

HubSpot Analytics lets users create custom reports and dashboards, which can help them easily visualize data.

Google Analytics provides a variety of standard reports that are easy to use and understand. The user interface is also very intuitive, so owners won’t need any extra training to get started right away.

One downside of HubSpot Analytics is that the Google Data Studio connector doesn’t work, so you have to use their reporting tool. It’s also difficult to build custom reports because it requires coding knowledge and skill, which could be a challenge for some teams.

One downside of Google Analytics is that there are no built-in integrations, so you have to build each one manually. It also doesn’t include detailed event tracking for making sense of user behavior on your website.

It’s important that the reporting and analytics tools allow users to track multiple dimensions in order to get a more holistic view of their data. In addition, it’s helpful if they can filter by custom dimensions and segments so users get the most precise insights possible.

Data integration

Data integration is important in an analytics tool because it allows you to combine information from different sources into one cohesive report. This is useful for businesses that have multiple digital marketing campaigns running at once, or if their website has a longer history of data on which they can draw.

HubSpot Analytics has robust integrations with many popular tools you’re likely already using, including Facebook Ads Manager, Google Analytics, and DoubleClick. Also, it has the option to upload custom data via CSV files.

It’s important to consider whether your business will need time to integrate HubSpot Account Data with other tools, or whether you’re able to integrate them yourself.

Google Analytics has many integrations with popular digital marketing tools including Facebook Ads Manager and DoubleClick for Publishers. However, it does not have direct integrations with any other major services aside from BigQuery. Also, like HubSpot, Google Analytics has the option to upload custom data via CSV files.

Google Analytics does not have a team of professional services experts or an implementation partner network like Hubspot, so you will need to set aside time to integrate it yourself.

HubSpot Analytics and Google Analytics both have integrations with many popular tools, but HubSpot integrates seamlessly without needing to be set up by a third party. Additionally, their integrations are about the same in terms of the effort required for setup and management after it is complete. Also, they both offer an option to upload custom data via CSV files.

HubSpot’s many integrations ensure that you will be able to collect and analyze all your important marketing information in one place, without needing to jump from tool to tool or report on different datasets separately. Google Analytics’ lack of direct integration with other popular digital marketing tools means you will need to do a bit more work to integrate it with your business’s existing processes.

HubSpot Analytics’ integration capabilities pose no significant downsides, but Google Analytics may have some difficulties integrating into businesses that already use several different digital marketing tools.

SEO

SEO is a major factor for any business that wants to be successful.

As many marketers have come to know, Google Analytics is an incredibly useful tool to help understand how visitors are finding your site and what content they’re engaging with on each visit.

However, there’s another player in the analytics game worth considering, especially if you need advanced SEO reporting.

HubSpot’s analytics platform, HubSpot Analytics gives marketers a few additional benefits beyond Google Analytics — namely in the form of SEO reporting metrics and data that aren’t available through other tools.

SEO features are important to understand how well your website is performing for search engines. 

HubSpot Analytics provides a number of SEO benefits that Google Analytics does not.

For example, you can see which keywords are driving traffic to your site and how those visits differ from the content they’re engaging with on each visit — both essential insights for marketers looking to improve their organic search performance.

You’ll also have access to keyword rankings data so you can see how your site is ranking for different search terms.

In addition, HubSpot Analytics provides a wealth of information about the pages that are most frequently shared across social media sites and which blog posts have received the most backlinks — two important SEO metrics that Google Analytics doesn’t provide by default.

HubSpot’s analytics platform gives marketers a few additional benefits beyond Google Analytics — namely in the form of SEO reporting metrics and data that aren’t available through other tools.

SEO features are important to understand how well your website is performing for search engines.

Google Analytics is known for its free access to all kinds of reports and insights about website traffic, but it lacks the SEO reporting metrics that HubSpot Analytics provides.

The tool shows you how much organic search is driving your site’s total traffic — something marketers will find useful when trying to understand which keywords are bringing visitors in through Google (and what content they’re engaging with while on your site).

Google Analytics also offers a handful of helpful SEO features to help you better optimize the performance of your website.

For marketers looking to understand how their web pages are performing in search engines, this tool is incredibly valuable — particularly when used alongside other SEO tools like Moz’s free Open Site Explorer and AHrefs (which we’ll discuss in a moment).

Google Analytics is known for its free access to all kinds of reports and insights about website traffic, but it lacks the SEO reporting metrics that HubSpot Analytics provides.

The tool shows you how much organic search is driving your site’s total traffic — something marketers will find useful when trying to understand which keywords are bringing visitors in through Google (and what content they’re engaging with while on your site).

Google Analytics also offers a handful of helpful SEO features to help you better optimize the performance of your website.

When it comes to SEO, HubSpot Analytics provides a number of SEO benefits that Google Analytics does not.

Page Views

Pageviews are one of the most important metrics for businesses. It allows you to track how many visitors are looking at each page on your site, which is useful because it can help you determine what content is working and what isn’t. You may find that certain pages receive more views than others due to their search engine optimization (SEO) or other factors such as word-of-mouth.

HubSpot Analytics allows you to track page views. You can do this by navigating to Content > All Pages, which will display all the pages on your site and how many times they were viewed over a certain period of time (i.e., month, week). The page views report will also show you the average number of times each page is viewed, what content has more views than others, and how many visits on average are generated from each page.

Google Analytics also allows you to track page views. You can do this by navigating to Content > Site Content, which will display all the pages on your site and how many times they were viewed over a certain period of time (i.e., month, week). The main difference between HubSpot Analytics and Google Analytics is that in Google Analytics you have more options to look at the data. For example, you can create a custom report to see which pages are performing better than others based on page views or screen resolution since Google Analytics has different dimensions available.

In terms of page views, both HubSpot Analytics and Google Analytics are great tools to use. The main difference between them is that you have more options with Google Analytics, but both allow you to track page views over time so you can monitor how your website content performs.

Traffic Reporting

Traffic reporting is the most important thing when it comes to analytics. If you are not able to measure how much traffic your site is getting, then how will you know what works and what doesn’t? You need to make sure that every bit of data that goes into making decisions for your business gets analyzed in order for them to be effective.

Since Google Analytics is the most widely used tool, you need to know that there are other tools out there. The best way is to decide what exactly your business needs in order for it to be successful.

Both Google Analytics and Hubspot have their own pros and cons when it comes down to them being compared against each other. While they both measure traffic reporting, there are other features that you need to consider when it comes down to choosing the right one for your business needs.

If you want a tool that is more in-depth and gives you data on things like user behavior, goal conversion rates, sales performance, and lead activity; then Hubspot might be useful since it can do all of these things. However, if you are looking for a tool that is more affordable and will give you just the basic data to measure traffic reporting then Google Analytics would be ideal.

HubSpot Analytics is a great tool that has many useful features as well as an easy-to-use interface. One of the main things it focuses on is traffic reporting and measuring key metrics like visits, page views, unique visitors, and bounce rate. The tool also focuses on measuring lead generation, keeping track of conversions, and identifying the revenue generated from specific pages.

HubSpot Analytics is a great traffic reporting tool that can help you measure your website’s performance at all times. This way you can make decisions about what works for your business best so it will be more successful in the long run.

Google Analytics is a great tool that provides you with plenty of information. The only problem is that it’s not as in-depth when it comes to data, but since most businesses are looking at just basic metrics this should be enough for them to make better business decisions. Traffic reporting has of course been a focal point of Google Analytics since it has always been the main purpose for businesses to get started.

Data is one thing that you are guaranteed when using Google Analytics, but what about other metrics? This will depend on your business needs so if they are looking at things like revenue generated from specific pages or where their traffic comes from then using Google Analytics would be the best choice for them.

In terms of Traffic reporting, HubSpot Analytics and Google Analytics both have their own strong points. It all comes down to what your business needs so you can make better decisions for its success in the long run.

You should always keep in mind that there are other tools out there, so it would be best if you do research and find a tool that fits within your budget while having all of the main features that you are looking for.

Conversion Rates

Conversion rates are a number used to show how many users have completed an action you want them to. For example, if a business wants their visitors to sign up for their email list they can set it as the desired action and then check in Google Analytics what percentage of people who visited that page signed up. This conversion rate could be one metric your analytics tool reports.

The higher the percentage, the more people completed your desired action and vice versa. Conversion rates can be used to help you determine what content is most effective at getting visitors to complete a certain goal or task on your website. Once you know that, then you can focus on creating even better content around those ideas!

HubSpot Analytics takes conversion rates to the next level. When you set up goals in Google Analytics, they are limited to conversions that happen on your website (i.e., if someone buys something from your site). But with HubSpot’s new Goals feature, you can track how many people use a specific feature or complete certain tasks within any of your marketing channels including email, social media, and more. You can also track other metrics like how many people download a certain file or complete an online form.

Google Analytics’ conversion rates feature allows you to track your website or app’s goal conversion rates. The metrics available for tracking depend on the type of site and any customizations made which include tracking offline conversions like phone calls. Aside from that, you can also track your social media conversions.

In terms of Conversion Rates, HubSpot Analytics has more features to make it easier for you to track your users’ behavior and how they interact with your marketing channels. An example would be if someone downloads a specific file on an e-commerce site, this conversion rate could show up.

In Google Analytics, you have to set up a custom goal in order for conversion rate data to be tracked. This isn’t as easy and straightforward when HubSpot’s Goals feature automatically tracks this information without any additional work from marketers or business owners.

Goal Setting

Goal setting is an important function of any business analytics tool. This is because it allows your company to determine where they want the product or service to be and what you expect from them in return for that investment. It makes sure that there is a direct correlation between growth and ROI which will help businesses create specific, quantifiable goals to track their success with each campaign or project.

To set the appropriate goals for your business, you should have a clear understanding of what each campaign is trying to accomplish and how it can measure its success at meeting that goal.

HubSpot Analytics allows you to set goals for each piece of content that is created. When the goal has been met, it will track how many visits your site received from this particular source and what actions they took on the website once there. This information can then be used in order to determine if a new campaign or project was successful based on its performance metrics.

Google Analytics also has a goal-setting function that allows you to track specific metrics for individual pieces of content and how they impact your overall site. These goals can be set at either the page level or product category in order to determine if certain products receive more attention than others or which pages are the most popular.

HubSpot has a goal-setting feature that allows you to set goals based on actions taken by your users while Google’s is more focused on tracking certain pages or categories of products from within their site. Both have functions that allow for specific metrics to be tracked which helps companies determine if their campaigns are successful or not.

In order to track your success, you need to have specific goals that correlate directly to the ROI and the growth of your product/service. It is important to understand the differences between each tool so you can set up tracking for both your website and campaigns in order to measure their impact.

User Interface

User Interface (UI) is the part of a website, application, or other product that users interact with to access its functions and features. The UI also allows for interactions between the user and machine (e.g., sensors). In the world of web analytics tools, it refers to how easy they are to use when analyzing your website’s data.

HubSpot Analytics has a very clean and easy-to-use UI. The user interface is one of the main reasons why people like this tool so much: it’s straightforward, visually appealing, and doesn’t take any time to get used to.

HubSpot Analytics’ User Interface allows you to see all relevant data about your website. On the left-hand side of the page, there is a list of “reports” (or categories) that can be customized according to what you want to analyze and track on your website. For example, Social Media Performance shows information like how many visitors you got from social media channels in a month, what was the traffic source that brought these people to your website, and how many conversions did you get from them. The UI is very well organized so finding any data point or piece of information will take less than five clicks away from where you are currently located on the page.

Google Analytics’ UI is a bit more advanced and requires some understanding of data. The “default” view of Google Analytics shows you all the main traffic sources (e.g., organic search, paid advertising, social media) and allows you to see how many visitors they brought to your website in a month. If that’s not enough for you then it becomes a bit more complicated. You need to go into the “Audience” section and then click on a single source (e.g., organic search). Once you do that, you will be able to see how many new visitors each of your pages got from this particular traffic source in a month. For example, if I clicked on Organic Search as a traffic source then I would see all the pages that got new visitors from organic search in a month.

In terms of User Interface, HubSpot Analytics is much easier to use than Google Analytics. That’s why it has gained so much popularity among people who are just starting their analytics journey. If you want something more advanced then Google Analytics might be the better choice for you!

Ease of Use

Ease of use is important for both businesses and marketers alike. If a tool is difficult to use, it can either lead to not completing tasks or leave the user confused on what exactly they are supposed to do with the information provided. Ease of Use is crucial to determining which tool is better, especially for business owners.

HubSpot Analytics has an easy-to-navigate layout that allows marketers of all levels to easily view, track and share reports. The tool even has pre-built templates for the most common marketing tasks which can be customized based on individual needs.

Hubspot analytics is simple enough to use for marketing teams of any size, while still providing enough advanced features to satisfy the needs of agencies and large companies. It has all the necessary tools marketers need in an easy-to-use interface that takes little training time to understand.

Google Analytics has a simple interface that is easy to understand. Its ease of use feature may be its strongest selling point.

Google analytics’ popularity makes it the go-to tool for many marketers, especially those who are not familiar with advanced marketing software tools. Its easy-to-use interface will allow you to gain valuable knowledge quickly and easily, allowing you to meet your marketing goals promptly.

Maaaring mas madali para sa mga bagong marketer na gamitin ang Google Analytics, ngunit kulang ito sa maraming tampok na nagpapahalaga sa HubSpot. Ang simpleng interface nito ay naglilimita sa kung ano ang maaaring gawin sa data at mga ulat. Kulang din ito sa maraming integrasyon na inaalok ng HubSpot.

Sa mga tuntunin ng Google Analytics, ang mga tampok nito na madaling gamitin ay nagpapadali upang makapagsimula nang mabilis. Gayunpaman, habang ang iyong mga pangangailangan sa marketing ay nagiging mas kumplikado at nagsisimula kang maghanap ng mas komprehensibong tool na makakatulong sa iyo na matugunan ang mga pangangailangang iyon, ang HubSpot analytics ang dapat mong piliin!

Mga Madalas Itanong

Paano tinutukoy ng HubSpot ang isang session?

Tinutukoy ng HubSpot ang isang session kapag walang higit sa 30 minuto sa pagitan ng anumang dalawang kaganapan. Nagsisimula ang isang bagong session pagkatapos ng 30 minutong pahinga, na nangangahulugang maaari kang magkaroon ng maraming session sa loob ng isang mas mahabang session depende sa haba ng oras na ginugol nang walang kaganapang nagaganap.

Paano tinutukoy ng Google Analytics ang isang session?

Tinutukoy ng Google Analytics ang isang session kapag may bumisita sa iyong website. Karaniwan itong ginagawa sa pamamagitan ng paggamit ng cookies o iba pang katulad na teknolohiya sa pagsubaybay na nakapaloob sa bawat pahina sa iyong site upang maitala ang impormasyon tungkol sa kung paano nakikipag-ugnayan ang mga tao sa nilalaman. Mahalaga ring tandaan na ang isang session ay karaniwang itinuturing na tapos na kung may umalis sa site at bumalik.

Paano mo magagamit ang pareho upang makuha ang pinakamahusay na resulta?

Kapag gumagamit ng pareho, kailangan mong tiyakin na nagtutulungan sila. Maaaring gawin ito sa pamamagitan ng isang proseso na tinatawag na "cleansing" ng data mula sa bawat sistema bago ito pagsamahin para sa pagsusuri.

Sa Hubspot Analytics kumpara sa Google Analytics, dapat tumuon sa mga tampok na kailangan nilang gamitin para sa kanilang negosyo.

Ang pinakamahusay na paraan upang gawin ito ay sa pamamagitan ng paggawa ng listahan ng mga tampok na pinakamahalaga at pagkatapos ay pagtukoy kung aling isa ang mas mahusay na gagana sa iyong kasalukuyang estratehiya.

Halimbawa, kung sinusubukan mong lumikha ng mga tool sa pagbebenta mula sa data na nakolekta sa Analytics, mas magiging kapaki-pakinabang ang Hubspot Analytics.

Sa kabilang banda, kung nais mong i-market ang iyong negosyo sa pamamagitan ng mga social media channel tulad ng Instagram at Facebook, magandang simula ang Google Analytics.

Alin ang mas mabuti, HubSpot Sessions kumpara sa Google Analytics Sessions?

Ang pinakamahusay na software ng analytics sa mga tuntunin ng sessions ay ang Google Analytics.

Gayunpaman, ang HubSpot ay mabuti para sa mga baguhan at mga taong nais na mas maging kasangkot sa marketing analytics.

May mga tao na mas pinipili ang HubSpot dahil ito ay may kasamang platform para sa automation ng marketing. Madali itong simulan at may ilang magagandang tampok para sa mga baguhan, ngunit mas matarik ang learning curve kumpara sa Google Analytics.

Kung ikaw ay bago sa analytics o wala masyadong karanasan sa web development, maaaring ang Hubspot ang pinakamahusay na pagpipilian para sa iyo. Gayunpaman, kung ikaw ay medyo mas may karanasan at nais na makilahok sa pag-customize ng analytics setup, marahil ang Google ang para sa iyo.

Aling solusyon sa analytics ang dapat mong gamitin?

Ang pinakamahusay na solusyon sa analytics na dapat gamitin ay ang isa na pinakamahusay na gumagana para sa iyo.

Ang pinakamahusay na solusyon sa analytics na dapat gamitin ay ang isa na pinakamahusay na gumagana para sa iyong mga pangangailangan sa negosyo. Maaaring ito ay Hubspot Analytics o Google Analytics, ngunit maaari rin itong ibang package ng analytics depende sa kung aling mga tampok ang mahalaga sa iyo at kung gaano kalaki ang pamumuhunan na handa kang gawin.