Klaviyo vs HubSpot vs Messenger Bot – Which Is Better to Use for Your Ecommerce?

If you’re a business owner, then one of your main goals is to increase revenue. And the best way to do that? Increasing conversions on your website! You can’t just focus on getting more traffic and hope for the best though.

In this blog post, we will talk about how Klaviyo, HubSpot, and Messenger Bot compare when it comes to increasing conversions. We’ll also give you some tips for success when using these tools in order to make sure that your conversion rates are as high as possible!

What is HubSpot?

HubSpot is a marketing automation platform, which helps businesses to automate their lead generation process. It has tools that can help marketers with different tasks like social media posting, email nurturing and reporting, etc.

HubSpot also has tools that are specifically designed for e-commerce stores. For example, it has software to help users automate their email marketing campaigns, generate leads, etc.

It helps you operationalize your sales process by automating tasks like lead generation and email nurturing. It allows you to create detailed reports so that you can measure the ROI of your marketing campaigns.

What is Klaviyo?

Klaviyo is a marketing automation platform that helps businesses communicate more effectively with their customers.

Klaviyo allows you to send emails and set up powerful automation, increasing your sales by putting the right information in front of potential buyers when they are most likely to purchase. Because Klaviyo is customer-centric, you’ll always be able to understand your customers’ behavior and send them the most relevant messaging.

Ano ang Messenger Bot App?

Messenger Bot App is an artificial intelligence (AI) powered messaging tool that enables you to send automated messages and track their performance.

With this technology, Facebook marketers can automate tasks in order to reduce costs associated with manual workarounds for customer service. They save time by cutting out complex processes like writing code and use it to focus on more critical aspects of their business.

You can automate simple tasks, reduce costs associated with manual workarounds for customer service, save time by cutting out complex processes like writing code, and spend your time focusing on other important things in your eCommerce business.

HubSpot vs Klaviyo vs Messenger Bot Features

E-commerce stores are growing in number, but many of them still lack an effective marketing automation strategy.

Both HubSpot and Klaviyo are leading names when it comes to all things E-Commerce! However, there is some confusion regarding which platform would be better to use.

Since these tools are powerful, this article aims to clear up some confusion by comparing them on various aspects including pricing and features. This will help you decide which platform would be better for your e-commerce store so that it can grow exponentially!

Dashboard

A dashboard is a place where you can see and analyze all the important data about your business. A marketing/sales platform is only as good as the information it provides.

Klaviyo has a very intuitive and user-friendly dashboard. It is easy to find the data you need for your business, there are no unnecessary features or clutter.

HubSpot has a lot of options on its main page which makes it look more complicated than Klaviyo but once you get used to it, everything becomes clear and understandable.

Messenger Bot has a clean and simple dashboard, but it is limited to the most important data. It does not offer any advanced features or analytics. However, it is still comprehensive enough to give you a full picture of your business.

Campaigns

Managing campaigns for an e-commerce store can be time-consuming.

This is an important feature to consider when deciding which tool you’ll use for your store, as it will affect how much time and effort you put into managing campaigns across email, Facebook ads, or Google Adwords.

Klaviyo is a tool that manages campaigns in one place, which means you’ll be able to see all of your email and Facebook ads (and Google Adwords if you add their Power Editor) from within the same platform.

This can help reduce errors since there’s no need to switch back and forth between different tools when creating campaigns.

However, the downside with Klaviyo is that you’ll need to enter all of your campaign information manually for each platform (email, Facebook ads, and Google Adwords). This can be cumbersome if you manage campaigns across multiple platforms or have larger budgets that require you to create more complex rules in order to optimize performance.

On the other hand, HubSpot and Messenger Bot each manage campaigns across multiple platforms, but in this case, you’ll need to use their integrations for Facebook ads and Google Adwords.

For example, HubSpot integrates with Facebook Ads Manager so that you can create your ad within the HubSpot platform. You then select options like targeting or budget without ever having to leave the tool.

This is helpful since it can reduce errors and make the campaign creation process more efficient. The downside with this approach is that you’ll need to use their integrations, which may not be as flexible or customizable as some of the standalone tools (like Klaviyo).

Messenger Bot is a unique tool that doesn’t manage campaigns in the same way as Klaviyo and HubSpot.

Sa halip na pamahalaan ang iyong mga ad sa Facebook mula sa kanilang platform, nagpadala ka ng mga mensahe mula sa Messenger sa iyong bot at ito ang namamahala sa lahat ng iyong mga kampanya sa ad para sa iyo!

Sa pamamaraang ito, hindi mo na kailangang mano-manong lumikha ng mga kampanya sa mga ad sa Facebook o Google Adwords dahil ang bot ang gumagawa ng lahat para sa iyo.

Gayunpaman, isang disbentaha ay ang Messenger Bot ay namamahala lamang sa mga kampanya sa ad sa pamamagitan ng kanilang app kaya't hindi ito gumagana sa ibang mga platform tulad ng Klaviyo at HubSpot. Maaaring ito ay maging hadlang kung ang iyong tindahan ay namamahala ng maraming mga channel sa marketing sa iba't ibang mga tool/platform.

Mga Integrasyon

Ang isang e-commerce platform ay dapat na makapag-integrate sa iba pang mga tool at serbisyo dahil dito nakukuha ang pinaka-mahalagang data para sa mas mahusay na pagsusuri at mga estratehiya sa marketing/benta.

Ang Klaviyo ay nag-iintegrate sa higit sa 600+ apps, kabilang ang marami sa iba pang mga nangungunang tool sa e-commerce tulad ng Shopify at BigCommerce.

Ito ay kapaki-pakinabang dahil pinapayagan ka nitong i-import ang iyong data mula sa mga tool na ito papunta sa Klaviyo upang makapagpadala ka ng mga email o lumikha ng mga ad sa Facebook nang hindi kinakailangang mano-manong ipasok ang anumang impormasyon. Dagdag pa, kung may mga tiyak na integrasyon sa iba pang mga app, tulad ng sa mga platform ng e-commerce (i.e. Shopify at BigCommerce), makakakuha ka ng iyong listahan ng produkto at mga larawan nang direkta mula sa mga tindahang ito papunta sa Klaviyo – na makakapag-save ng maraming oras!

Ang HubSpot ay nag-iintegrate sa higit sa 500+ tools, kabilang ang ilang iba pang mga nangungunang tool sa e-commerce tulad ng Magento at BigCommerce.

Ito ay kapaki-pakinabang dahil pinapayagan ka nitong i-import ang iyong data mula sa mga tool na ito papunta sa HubSpot upang makapagpadala ka ng mga email o lumikha ng mga ad sa Facebook nang hindi kinakailangang mano-manong ipasok ang anumang impormasyon. Dagdag pa, kung may mga tiyak na integrasyon sa iba pang mga app, tulad ng mga platform ng e-commerce (i.e., Shopify at Magento), makakakuha ka ng iyong listahan ng produkto at mga larawan nang direkta mula sa mga tindahang ito papunta sa HubSpot – na makakapag-save ng maraming oras!

Ang Messenger Bot App ay nag-iintegrate sa Zapier, JSON API, Google Sheets, at WooCommerce.

Ito ay kapaki-pakinabang dahil pinapayagan ka nitong i-import ang iyong data mula sa mga tool na ito papunta sa Messenger Bot upang makapagpadala ka ng mga mensahe nang hindi kinakailangang mano-manong ipasok ang anumang impormasyon.

Para sa mga Ecommerce Platforms

Ang integrasyon sa mga platform ng e-commerce ay isang malaking salik sa pagpili ng isang platform para sa email automation. Kung ang iyong platform ng e-commerce ay naka-integrate sa solusyon, maaari itong magtrabaho upang matiyak na ang lahat ng iyong data at mga kampanya ay na-update nang pare-pareho sa parehong mga platform. Ito ay magbibigay-daan sa iyo na gumugol ng mas kaunting oras sa pag-aalaga sa lahat ng bagay at mas maraming oras sa pagtutok sa pagpapalakas ng benta para sa iyong negosyo sa pamamagitan ng mga inisyatibong marketing.

Ang Klaviyo ay kasalukuyang hindi nag-iintegrate sa anumang mga platform ng eCommerce, na nangangahulugang kailangan mong gumamit ng hiwalay na solusyon. Kung ang iyong platform ay walang integrasyon para sa Klaviyo, may mga paraan upang malampasan ang problemang ito sa pamamagitan ng paggamit ng Zapier at Webhooks.

Nag-aalok ang HubSpot ng mga integrasyon sa mga solusyon sa e-commerce tulad ng Shopify at Woocommerce. Ito ay maaaring maging isang mahusay na paraan upang ma-sync ang iyong data sa HubSpot, ngunit nangangahulugan ito na kailangan mong gumamit ng dalawang magkaibang tool para sa lahat ng iyong aktibidad sa marketing.

Ang Messenger Bot ay nag-iintegrate lamang sa WooCommerce, ngunit ito ay isang makapangyarihang opsyon. Bilang isang dagdag na benepisyo, ang integrasyong ito ay maaaring itakda sa loob lamang ng ilang minuto mula sa iyong Messenger Bot account! Maaari ka ring lumikha ng iyong sariling nako-customize na ecommerce store sa loob ng Messenger.

Analytics vs Ulat ng Data

Ang analytics at pag-uulat ay mga susi para sa mga marketer ng eCommerce.

Habang pareho silang mahalaga, may isang pangunahing pagkakaiba: Ang analytics ay magbibigay-daan sa iyo upang makita kung paano nakikipag-ugnayan ang mga tao sa iyong website habang ang pag-uulat ay nagpapahintulot sa iyo na makita ang ilang data tungkol sa kung ano ang nangyari sa iyong site. Ang uri ng impormasyon na magagamit sa bawat isa ay nakasalalay sa serbisyo, ngunit karaniwang makikita mo ang mga bagay tulad ng kung gaano karaming tao ang bumisita sa iyong site sa isang tiyak na panahon at kung anong porsyento sa kanila ang nakumpleto ang mga pangunahing aksyon.

Kailangan mo ng analytics upang maunawaan kung aling bahagi ng iyong website ang matagumpay o hindi habang ang mga ulat ay makakatulong sa iyo na malaman kung saan bumabagsak ang mga customer.

Ang Klaviyo ay may napaka-impormasyon na pag-uulat. Makikita mo ang bilang ng mga tao na bumisita sa iyong site, kung ano ang ginawa nila habang naroroon, at kung saan sila nagmula bilang ilan lamang sa mga bagay. Sa analytics, makakakuha ka ng impormasyon tungkol sa kung gaano katagal ang mga tao ay nakikipag-ugnayan sa ilang bahagi ng iyong website pati na rin ang kanilang mga landas sa loob nito upang malaman mo kung aling bahagi nito ang pinaka-epektibo.

Sa HubSpot, makakakuha ka ng mga ulat sa bilang ng mga tao na bumisita sa iyong site at kung gaano katagal sila nanatili doon pati na rin kung saan sila nagmula (ang impormasyong ito ay matatagpuan sa analytics). Ang maganda sa HubSpot ay ang kanilang pag-uulat ay nagbibigay ng mas detalyado kaysa sa kung ano ang nabanggit namin dito kaya kung kailangan mong malaman ang higit pa tungkol sa ilang bahagi ng iyong site, sulit itong tingnan.

Sa Messenger Bot para sa eCommerce, makikita mo ang mga ulat sa bilang ng mga tao na gumamit nito at kung gaano karaming beses silang nakipag-ugnayan sa iba't ibang mga tampok. Ang Messenger Bot ay nagbibigay ng komprehensibong analytics, ngunit mahalagang tandaan na ang ilan sa impormasyon ay hindi kasing lalim ng makikita mo sa ibang mga platform.

Pagdating sa pag-uulat, ang HubSpot ay may mas detalyado kaysa sa Klaviyo at Messenger Bot para sa eCommerce habang ang Klaviyo ay nagbibigay ng kapaki-pakinabang na analytics tulad ng oras na ginugol at pagsusuri ng landas.

Para sa eCommerce, mahalaga na magkaroon ng parehong pag-uulat at analytics upang makakuha ka ng kapaki-pakinabang na impormasyon tungkol sa iyong site. Parehong nagbibigay ng kapaki-pakinabang na mga ulat ang Klaviyo at HubSpot habang ang Messenger Bot para sa eCommerce ay nagbibigay ng komprehensibong analytics ngunit hindi ito umabot sa detalye.

Mga Opt-In Forms

Ang mga opt-in forms ay mahalaga sa marketing at email automation. Ang mga opt-in forms ay maaaring gamitin sa maraming paraan.

Nakakatulong ang mga opt-in forms sa iyong kumpanya dahil pinapayagan ka nitong lumikha ng isang listahan ng mga tao na interesado sa iyong inaalok. Ito ay kapaki-pakinabang dahil kapag sila ay nag-opt in sa iyong listahan, mas malamang na buksan nila ang mga email at makipag-ugnayan sa iyong kumpanya.

Ang mga opt-in forms ng Klaviyo ay napakadaling gamitin at ipatupad. Maaari kang lumikha ng iba't ibang mga opt-in forms, kabilang ang mga popup, slide-ins, floating bars, atbp., pati na rin ang mag-integrate sa iyong umiiral na mga tool sa email marketing tulad ng MailChimp o Salesforce Marketing Cloud.

Ang mga opt-in forms ng HubSpot ay madaling i-customize na mahusay para sa mga marketer na nais ng higit pang kontrol sa kanilang mga form. Maaari kang lumikha ng mga custom na field, conditional logic upang ipakita o itago ang mga button ng form batay sa mga nakaraang pagsusumite ng form, atbp.

Ang mga opt-in forms ng Messenger Bot ay simple at may katulad na mga opsyon tulad ng HubSpot para sa paglikha ng iyong sariling natatanging mensahe. Pinapayagan din ng Messenger Bots na makuha mo ang impormasyon ng lead kung may nagsumite ng mensahe na "Get Started" o "Contact Us" mula sa kanilang telepono.

Overall, all three tools offer great opt-in forms. Klaviyo’s opt-in forms are the most customizable and Messenger Bot has the best call to action buttons, but HubSpot also offers easy customization for less experienced marketers.

Flows vs Automation

Workflows and automation are an important part of any marketing strategy. They allow marketers to set up sequences of events that lead customers through a specific process and can be used for anything from customer onboarding to closing sales.

Klaviyo’s workflows are highly detailed and can be used for a number of different purposes. You have the ability to create campaigns that run indefinitely, depending on whether or not particular actions are completed by your customers. On top of this, you can set up automated rules based on customer behavior so each person gets the experience they need as part of their path through your funnel.

Messenger Bot’s automation is very straightforward and designed to move customers from one step of the funnel to another based on their behavior. Some examples include sending a welcome message when someone subscribes, or following up with your subscribers after they’ve made a purchase and asking them which products they’re interested in next time around (and then sending those products to them).

HubSpot’s automation workflows are easy enough for even beginners to create and manage. You have the ability to set up sub-workflows that are triggered by different events, including abandoned cart emails or any number of customer actions throughout your funnel (like clicking on a product page or visiting your website after signing up for an account).

Flows and automation of the three platforms are all very effective and useful for different purposes. The more you know about your customers, the better equipped you are to set up sequences of events that lead them through a process they’re interested in taking part in (whether it’s getting onboarded or making an additional purchase).

There is no “best” platform for flows or automation since each one offers something unique that can’t be found anywhere else.

Tags

Tags are a critical feature for eCommerce businesses. This is because you want to be able to tag your customers and email them later based on their interests, shopping history, or past purchases.

With Klaviyo, you can create unlimited tags which will help you segment your audience better in the future.  Tags are great for personalizing emails as well as sending targeted email campaigns.  You can also use tags to create dynamic segments which will allow you to segment your audience based on their behavior and actions within the platform (i.e., if they viewed a product, added it to the cart but did not purchase).

With HubSpot, there is an unlimited amount of tagging that you can do as well.  Tagging is a great way to personalize your email content and segment based on behavior within the platform.

With Messenger, there are also unlimited tags that you can use during the process of messaging with your customers and prospects over chat/messenger which helps to create more personalized interactions and allows for better engagement through relevant messages.

As you can see, all three platforms have great tagging capabilities to help with personalizing your marketing and interactions.  The key difference is that Klaviyo has more customization for email content (dynamic segments) while HubSpot focuses on inbound/content marketing campaigns better than the other two platforms.

You should also take into account the number of tags you currently need.  If you are looking for more advanced tagging capabilities (i.e., dynamic segments), then Klaviyo is your best bet.

Tagging is an important feature that can help to increase engagement and revenue with your eCommerce business depending on how many tags you have access to.

Segmentation

Segmentation is an important feature for e-commerce businesses. Without it, you are essentially sending the same message to all of your customers without regard for who they are or what their interests are.

Segmentation in Klaviyo is based on specific types of actions people have taken on your website. Additionally, you can also create custom audiences based on specific criteria that are important to your business. HubSpot, on the other hand, has a robust tagging system that makes it easy to segment people based on what they have purchased, how long they’ve been subscribers for, and even their location.

Messenger Bot allows segmentation based on the types of messages people have received from you. For example, if someone has not opened your last five messages, Messenger Bot will be able to tell that person is “at-risk” and send them a special offer or discount code.

In conclusion, Klaviyo has the best segmentation system because of its ability to track specific actions people have taken on your website. HubSpot and Messenger Bot, on the other hand, have a robust tagging system that makes it easy to segment people based on what they’ve purchased and their location.

SMS

SMSing your customers is a valuable way to communicate with them because it’s more personal than email. The only downside of SMS, however, is the cost associated with sending messages by phone number can be expensive depending on how many people you are texting at once.

Klaviyo has features to allow e-commerce marketers to manage both automated and transactional SMS messages.

HubSpot doesn’t have a specific feature for sending text messages, but you can link your business number with Twilio and send bulk texts through their API. While it’s not as robust as Klaviyo’s offering, this is still a valuable feature.

While Messenger Bot is not directly applicable to SMS messaging, they do help you communicate with your customers using one of the most popular communication channels today – text messages. This is essential for retailers who want to offer their customers a more personal way of interacting with them online.

SMSing your customers is a great way to communicate with them.

Klaviyo has features for both automated and transactional SMS messaging, while HubSpot can leverage SMS integrations to send bulk texts. Messenger Bot helps you interact with your customers using text messages which is essential for retailers who want personal interactions online.

Overall, Messenger Bot is the best way to communicate with your customers.

Pagpepresyo

Pricing is important to consider when choosing tools for your business. The three different blog post content services vary in price, so it’s important to weigh the pros and cons of each plan before committing to a service.

Klaviyo’s free plan is very generous, but its paid plans are affordable. It’s also possible to pay month-to-month without having to sign a contract with Klaviyo. The free plan allows you to have up to 250 contacts and send 500 emails. You can track unique opens, click rates, etc., so this is a great way to test out Klaviyo’s services before paying for them.

Hubspot offers a $50/month starter pack that gives you access to its entire email marketing software, including contact management and integrations. HubSpot’s pricing can go up to $3,200/month.

Messenger Bot Premium costs $29.99/month. It has two other plans: Pro ($49.99/30 days) and Agency ($299.99/30 days). However, it can go as low as $4.99/month for the first 30 days in a limited time.

Overall, Klaviyo’s free plan is a great way to start using Klaviyo. HubSpot and Messenger Bot have similar prices, so it really comes down to which one you prefer more when deciding between them for your business.

Email Marketing

Email marketing is the most important aspect of e-commerce. It is how you get people to buy products on your website and ultimately make money online.

When it comes to email marketing, there are many features that help make a great platform including segmentation, automation, reporting, and more.

Marami pang ibang mga tampok na hindi ko binanggit dito ngunit ang tatlong ito, Klaviyo vs HubSpot vs Messenger Bot ay may katulad na hanay ng mga tampok para sa email marketing na tatalakayin nang mas detalyado sa ibaba.

Klaviyo has a great email marketing platform that allows you to segment your list based on behavior, e.g., people who have bought from the website recently or not at all yet.

Their reporting suite is also top-notch for seeing how well your emails are doing and understanding what content works best for customers in different segments. You can even create custom reports to see how well your emails are doing.

On the other hand, HubSpot has a great email marketing platform that has all the features of Klaviyo but also includes some additional ones. For example, you can send emails instantly through their “Send Later” feature which makes it easy to have time-sensitive deals or coupons.

HubSpot’s reporting suite is also very good for seeing how well your campaigns are doing in comparison to others in different categories.

Finally, Messenger Bot has a feature-rich platform that is great for marketers who are looking to automate their email marketing campaigns with product recommendations or content updates based on behavior. It also will show you how well your emails are doing through its reporting suite which includes open rates and clickthroughs among other things.

Based on the comparison, the best email marketing platform is Klaviyo. (Add more info.) The tool is a great system for marketers who are looking to automate their campaigns and segment by behavior. Hubspot and Messenger Bot are also great tools for marketers looking to automate their email marketing campaigns.

It is important that you get customers who have not bought from your website on your list since they are more likely to buy in the future. The best way to do this is through automated emails which can be done with all three of these platforms.

Languages Supported

When choosing a marketing/sales platform for your e-commerce store, it’s important to consider what languages are supported. If you sell products in multiple countries or even just want your customers to be able to write their own messages, it is best if the platform can support many different languages. Having a multilingual feature will also allow businesses like yours to avoid google penalties for duplicate content that may otherwise occur with one-language platforms. (Write a few sentences about the importance of languages in marketing automation. Use language that denotes why it is important for an e-commerce business.

A lot can be gained from having multi-language support when it comes to your store’s blog and landing pages, such as boosting SEO rankings

Klaviyo supports over 21 languages. If you are looking to expand your business into new markets, or just want to have the widest reach for potential customers across different platforms, then Klaviyo is the best choice.

HubSpot supports 5 languages, including English, French, German, Spanish, and Mandarin. Messenger Bot only has English support which makes it impossible to move forward in countries where English isn’t their primary language.

Community & Resources

Resources and community are important to consider when making a marketing decision. While both platforms have excellent support options, it’s vital that you choose one which fits your business’ needs and goals.

Klaviyo and HubSpot both have excellent resources and communities available to help users find the best possible solution.

While there are some helpful articles on their website, they don’t offer nearly as much support for free plans compared to Klaviyo or Hubspot. This option might be better if you need more hands-on experience.

Overall, HubSpot offers the best community and resources of these three platforms. (Explain why.) Hubspot’s free trial and in-person workshops allow you to try the software before committing. This is a great way for marketers to really get familiar with HubSpot’s features, which will make it easier when they need support later on down the line.

Mga Madalas Itanong

What is the cheapest HubSpot or Klaviyo?

Between HubSpot and Klaviyo, Klaviyo has the cheaper pricing model. There are many different pricing plans, but the cheapest plan for Klaviyo is $29/month and HubSpot’s lowest priced option starts at $100/month.

However, HubSpot has more integrations with other software than Klaviyo.

How do HubSpot and Klaviyo compare?

Marketing contacts are all the people who have contacted you for any reason over a set period of time.

It is important to track these contacts because it gives insight into what your customer base looks like and what they want from your products or services.

Having an idea about how many people have contacted you over a set period of time allows for better decision-making regarding marketing and advertising. For example, knowing how many contacts are purchased from your e-commerce platform can help inform what kind of products to create or services to offer in the future.

What exactly do marketing contacts mean?

Marketing contacts are all the people who have contacted you for any reason over a set period of time.

It is important to track these contacts because it gives insight into what your customer base looks like and what they want from your products or services.

Having an idea about how many people have contacted you over a set period of time allows for better decision-making regarding marketing and advertising. For example, knowing how many contacts are purchased from your e-commerce platform can help inform what kind of products to create or services to offer in the future.

Alin ang mas itinatag, HubSpot o Klaviyo?

Ang HubSpot at Klaviyo ay parehong itinatag at malawak na ginagamit, ngunit ang HubSpot ay isang all-in-one na platform ng marketing para sa SMB na may kasamang humigit-kumulang 50 na pinagsamang apps. Mayroon itong mas malaking bahagi ng merkado kaysa sa Klaviyo, na nagpapataas ng posibilidad na makakahanap ka ng tulong para sa anumang isyu sa iyong app sa pamamagitan ng paghahanap sa mga online na komunidad. Nangangahulugan din ito na mas maraming tao ang lumilikha ng mga app para sa HubSpot, na nagbibigay sa iyo ng mas maraming pagpipilian kapag pumipili ng isang tool.

Mas maliit ang Klaviyo ngunit mayroon ding aktibong komunidad ng mga gumagamit na handang tumulong kung hindi gumagana ang iyong app ayon sa inaasahan. Nangangahulugan ito na nangangailangan ito ng mas kaunting suporta kaysa sa HubSpot, na maaaring makapagtipid sa iyo ng pera sa katagalan.

Paano mo matutukoy kung alin ang pinakamahusay para sa iyong negosyo?

Upang matulungan kang matukoy kung aling platform ang pinakamahusay para sa iyong negosyo sa e-commerce, narito ang ilang mga tanong na dapat isaalang-alang:

* Anong uri ng functionality ang inaalok ng software?

* Gaano kadali itong i-navigate at gamitin ang mga tampok nito?

* Ano ang gastos ng pagkuha (magkano ang sinisingil nila bawat gumagamit?) at gaano karaming kita ang kailangan mong likhain upang maging positibo ang iyong ROI?

* Anong karagdagang mga tampok ang inaalok ng software na maaaring mahalaga para sa iyo at gaano kadali itong gamitin?

Anong mga pagpipilian sa pagpepresyo ang mayroon sila (buwan-buwan, taon-taon, bawat transaksyon)?

Gaano karaming trapiko ang kailangan mong likhain upang maipaliwanag ang kanilang gastos sa pagkuha o kita na kailangan upang maipaliwanag ang kanilang kita?

Ang mga tanong na ito ay makakatulong sa iyo na matukoy kung aling platform ang maaaring pinakamahusay para sa iyong negosyo sa e-commerce.

Konklusyon

Ang e-commerce ay isang mahalagang bahagi ng anumang negosyo.

Sa pagtaas ng teknolohiya, ang e-commerce ay nagiging lalong tanyag para sa parehong mga mamimili at mangangalakal. Nangangahulugan ito na mas maraming pagpipilian kaysa dati upang matulungan gawing matagumpay ang iyong online na tindahan.

Ang HubSpot, Klaviyo, at Messenger Bot ay lahat ng tanyag na pagpipilian para sa marketing ng e-commerce.

Sino ang nagwagi sa paghahambing na ito? Well, nakasalalay ito sa kung ano ang kailangan mo mula sa isang platform ng marketing para sa e-commerce. Bawat isa ay may mga kalamangan at kahinaan na ginagawang natatangi ang bawat pagpipilian, ngunit pinaka-mahalaga, ito ay tungkol sa paghahanap ng pinakamahusay na akma para sa iyong kumpanya.