SMS 101: Everything You Need to Know

SMS is a great way to communicate with your customers. Sure, you could just call them or send them an email, but SMS provides a level of personalization that other forms of communication can’t match. You get to write the message and they get it as soon as they’re ready for it. There are some important things to keep in mind when you’re choosing how to use this powerful tool though- here’s everything you need to know about SMS!

What does SMS mean?

Ang SMS ay nangangahulugang Short Message Service. Ang mga mensahe ng SMS ay isang dalawang-daan na komunikasyon na ginagamit para sa pagpapadala ng mga text message.

The messages can be sent to any phone on the same carrier, and they cannot exceed 160 characters in length. This is usually received by nearly every mobile device with an SMS function free of charge. They’ve been around since 1993 when NTT DoCoMo first introduced it in Japan.

We used to send SMS directly on smartphones, but there are now tools that help make this process easier.

One of these tools is Messenger Bot. Messenger Bot is a messaging app that allows users to send text messages from their computers. You can send bulk messages and manage SMS campaigns hassle-free because of automation. You can also set quick replies so you save time from crafting the perfect reply to a customer’s question.

What is the difference between a text message and an SMS message?

Text messages are also called SMS messages. They are the basic text-based communication between cell phones. Text messaging is a feature that falls under data plans and many mobile carriers charge an additional fee for each message sent or received while on your plan’s allotted monthly data allowance (in some cases, this can be as high as $15 per gigabyte).

SMS stands for short message service which doesn’t include pictures but includes 160 characters of space instead of 140 in standard texts.

There may seem like not much difference between sending a regular text vs an SMS because both send 160 characters however, there is one big exception to note: Depending on what type of phone you have when you’re typing out your message it will cut off at either the end of its type or at 160 characters. If you have a phone with a text limit, it will cut off and leave your message unfinished which is why some people prefer to use an SMS because they’re not restricted by that number of words.

What is SMS on a cell phone?

SMS text messages can be sent to cell phones in two ways. The first is by using a traditional phone keypad and dialing the number that has been assigned to text messaging as an additional feature.

The second way of sending SMS texts involves pressing buttons on GSM devices, such as those found on Blackberries or Android smartphones.

SMS messages are delivered almost instantaneously when they are received on mobile devices (either a smartphone with internet access or a basic cellular handset). They may also show up as unread messages when viewing one’s inbox via webmail if the software supports it. When you receive SMS messages on your phone, you will typically hear a distinctive sound Menu”. For example, if “Menu” gives you choices such as finding out who sent the original message before replying, editing your reply before sending it, adding attachments like photos or location data from GPS navigation tools (to show others where they are), etc., then do so when applicable. When all content has been typed up indicating that an SMS has arrived.

To send messages or reply to the sender of an incoming message using this method, press “send” or “reply” on one’s cell phone after viewing the message and type in whatever text is appropriate for a response.

We all know receiving and sending SMS messages are usually done on a mobile phone, but did you know you can also send messages on a computer? You can send messages through SMS gateways.

What is Multimedia Messaging Service vs. Short Message Service?

MMS messaging, which stands for multimedia messaging service, is just one of the many types of mobile messages that you can send to your loved ones. MMS contains several picture and video formats, as well as audio files, all in a single message. To send an MMS message, you need an internet connection. MMS messages are also used in marketing.

A Short Message Service, or SMS, is a text-based message sent via your cell phone’s service provider. If you send an MMS to someone with a basic rate plan on their mobile device the content of that MMS will count against their monthly allotment for data transmission charges including any overages they may incur if they use more than what’s included in their regular wireless plan. This can be costly because each multimedia image file would need to be uploaded and downloaded from one end of the conversation to another. With an unlimited messaging package, for instance, there are no additional costs incurred by sending messages as long as it does not exceed 160 characters per message which includes spaces and punctuation marks.

Short Message Service or more commonly known as SMS is text messages that allow sending up to 160 characters at a time. This type of secure messaging also includes instant messaging features such as typing indicators (typing statuses) and read receipts (*). You need an internet connection to send SMS messages.

These are just some of the things you need to consider when choosing between SMS and MMS messaging for marketing.

What is the difference between SMS and OTT?

OTT stands for over-the-top.

OTT is a term used to describe internet communication services that are delivered across the Internet rather than being managed by traditional phone companies or cable providers. OTT offers more control, features, and options than SMS messages can provide as an alternative form of communications such as voice chat, video chats, sharing photos and other files with friends/family, etc. OTT applications are messaging apps like Facebook Messenger and WhatsApp.

SMS stands for short messaging system – this has been around since 1986 when it was introduced in Germany by Dr. Friedhelm Hillebrand from Siemens AG.” SMS is used for messaging between mobile phones.

With the rise of SMS and internet-based messaging services, it has become more difficult to know which is the most effective for marketing purposes.

The best thing to do would be to offer them a free subscription so they can enjoy all of the benefits that come with it.”

SMS messages are limited in length and number, but this isn’t necessarily bad because people usually only use SMS messaging for short interactions like replying “yes” or “no”. Texting also allows customers 24/hour access to interact with brands, unlike email where there’s a time delay before sending out emails. Sending texts via mobile devices is also less intrusive since voice calls require consumers’ full attention while texting does not. Since SMS is a “push” service, marketers can deliver messages to consumers when it’s appropriate for them.

Benefits of SMS Messaging in Marketing

SMS marketing is a fast, efficient way to reach your customers. It doesn’t require any special equipment or software, and it’s quick and easy for both the sender and recipient!

Ipinakita ng Ulat sa Katayuan ng Text Request na 49% ng mga tumugon ang mas pinipili ang text messaging dahil ito ay “easier to read” habang 12% lamang ang pumili ng texting dahil sa mas mabilis na paghahatid nito. At kung titingnan mo ang impressions laban sa clicks, may kalamangan ang SMS na halos doble ang bilang ng mga tao na tumitingin sa mga mensahe habang nasa transit kumpara sa mga nagki-click sa mga link na naipadala sa pamamagitan ng SMS. Ang pangunahing takeaway? Kapag nagpapadala ng maramihang SMS messages, nagbibigay ang text messaging ng mas magandang return on investment.

Makatwiran sa gastos

Ang SMS texting ay isang makatwirang paraan upang maabot ang iyong mga customer at prospect. Karaniwang naihahatid ang mga text message sa tatanggap sa loob lamang ng ilang segundo, nang hindi nagkakaroon ng long-distance charges o mataas na bill sa telepono.

Kung hindi ka kumbinsido tungkol sa pagtitipid sa gastos, ihambing ito sa iba pang mga channel ng marketing tulad ng email na nangangailangan ng koneksyon sa internet na maaaring magdulot ng bayad sa paggamit ng data kung mayroon kang limitadong plano sa iyong provider.

Personal

Ang SMS ay isang napaka-personal na mensahe at ito ang pinaka-karaniwang anyo ng text messaging.

Ang mga personal na mensahe ay naiiba sa group messaging kung saan lahat ng tao sa isang pag-uusap ay makikita ang isinulat ng iba at walang pangangailangan para sa mga sagot. Pinapayagan din ng group chats ang mga tao na lumipat-lipat sa pagsusulat o pagbabasa ayon sa kanilang nais nang hindi pinipigilan ang daloy ng diyalogo, na hindi posible sa isang indibidwal na mensahe dahil palagi kang tumutugon sa pamamagitan ng pagsagot (kaya “conversation”).

Ang isang personal na mensahe sa iyong mga customer ay isang mahusay na paraan upang manatiling konektado sa kanila at palakasin ang mga relasyon.

Direktang paghahatid

Isang karagdagang kalamangan ng paggamit ng SMS sa marketing ay ang mga mensahe ay maaaring maihatid nang direkta sa telepono ng tatanggap. Hindi tulad ng email, na dumadaan sa isang server, o mga post sa social media na na-filter ng mga algorithm at maaaring hindi maabot ang lahat ng iyong mga tagasunod sa real-time, ang mga SMS texts ay direktang naipapadala sa mga tao nang walang anumang intermediaries na kasangkot.

Mataas na open rates

Ang SMS marketing ay isang napaka-epektibong paraan upang maabot ang iyong mga customer. Ang isang SMS campaign ay maaaring makabuo ng hanggang 150% na mas mataas na open rates kaysa sa email marketing at 900% na mas mataas na click-through rates kung ihahambing sa mga post sa social media! Ito ay dahil ang mga tao ay mas malamang na hindi makaligtaan ang isang SMS notification, dahil ito ay agad na lilitaw sa kanilang screen o handset, samantalang maaaring hindi nila makita ang notification na iyon kung ang parehong mensahe ay dumating sa pamamagitan ng email o sa social media.

Ang ganitong uri ng direktang komunikasyon ay nangangahulugan din na mayroon kang pagkakataon para sa two-way conversation; mabilis na sumusunod sa mga customer at tumutugon nang direkta sa anumang mga isyu na kanilang nararanasan sa iyong produkto. Magagawa mong subaybayan ang feedback din - kaya ang mga sagot ay dapat na malinaw at maikli upang ang mga gumagamit na maaaring nagbabasa nito sa kanilang mga handset.

Ang isang campaign na may SMS marketing ay maaaring maging isang mahusay na paraan upang makipag-ugnayan sa iyong mga customer, at makipag-ugnayan sa pamamagitan ng channel na ito kung saan marahil ay hindi pa sila naabot dati!

Konklusyon

Ang SMS marketing ay isang mahusay na paraan upang maabot ang mga customer at makipag-ugnayan sa kanila. Magkakaroon ka ng pagkakataon para sa two-way conversations, pati na rin ang pagsubaybay sa feedback sa pamamagitan ng direktang pagsagot sa telepono ng iyong customer sa malinaw at maikling mga mensahe.

Ang ganitong uri ng campaign ay maaaring maging isang makatwirang paraan upang mag-market kung naghahanap ka ng alternatibo sa email marketing o social media outreach na mapapansin!

Kung hindi ka sigurado kung saan magsisimula, nandito ang Messenger Bot upang tumulong. Magsimula na ngayon sa Messenger Bot!