{"id":255490,"date":"2025-06-30T05:01:25","date_gmt":"2025-06-30T12:01:25","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/"},"modified":"2025-06-30T05:01:25","modified_gmt":"2025-06-30T12:01:25","slug":"nam-vung-chi-phi-thu-hut-khach-hang-trong-saas-nhung-hieu-biet-ve-cac-trung-binh-tinh-toan-b2b-va-cac-tieu-chuan-nganh","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/vi\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/","title":{"rendered":"L\u00e0m ch\u1ee7 Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng trong SaaS: Nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 CAC Trung b\u00ecnh, T\u00ednh to\u00e1n B2B v\u00e0 C\u00e1c ti\u00eau chu\u1ea9n Ng\u00e0nh"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/vi\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/\" data-essbisposttitle=\"Mastering Customer Acquisition Cost in SaaS: Insights on Average CAC, B2B Calculations, and Industry Benchmarks\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/h2>\n<ul>\n<li>Hi\u1ec3u bi\u1ebft <strong>Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng (CAC)<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p SaaS \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/li>\n<li>Onboarding kh\u00e1ch h\u00e0ng <strong>CAC trung b\u00ecnh cho SaaS<\/strong> kho\u1ea3ng $702, v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 ng\u00e0nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/li>\n<li>C\u00e1c ng\u00e0nh nh\u01b0 fintech c\u00f3 th\u1ec3 tr\u1ea3i qua CAC cao t\u1edbi $1,450, trong khi c\u00e1c ng\u00e0nh kh\u00e1c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed dao \u0111\u1ed9ng t\u1eeb $300 \u0111\u1ebfn $600.<\/li>\n<li>M\u1ed9t m\u1ee9c \u0111\u1ed9 kh\u1ecfe m\u1ea1nh <strong>CAC<\/strong> th\u01b0\u1eddng l\u00e0 1:3, c\u00f3 ngh\u0129a l\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean ki\u1ebfm \u0111\u01b0\u1ee3c g\u1ea5p ba l\u1ea7n chi ph\u00ed \u0111\u00e3 chi cho vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 m\u1ed9t <strong>m\u00e1y t\u00ednh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/strong> c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n gi\u1ea3m chi ph\u00ed v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/li>\n<li>T\u1ed1i \u01b0u h\u00f3a CAC li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng, t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch CAC so v\u1edbi Gi\u00e1 tr\u1ecb Su\u1ed1t \u0111\u1eddi Kh\u00e1ch h\u00e0ng (CLV).<\/li>\n<li>Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean so s\u00e1nh CAC c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb c\u1ea1nh tranh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n<\/div>\n<p>Trong b\u1ed1i c\u1ea3nh \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t D\u1ecbch v\u1ee5 (SaaS), vi\u1ec7c hi\u1ec3u bi\u1ebft <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) trong SaaS<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1eb1m m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o nh\u1eefng ph\u1ee9c t\u1ea1p c\u1ee7a <a href=\"\/vi\/customer-acquisition-cost-saas-definition\/\">\u0111\u1ecbnh ngh\u0129a chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/a>, kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec c\u1ea5u th\u00e0nh n\u00ean m\u1ed9t chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh cho SaaS v\u00e0 c\u00e1ch n\u00f3 thay \u0111\u1ed5i gi\u1eefa c\u00e1c ng\u00e0nh. Ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch <a href=\"\/vi\/cac-ratio-saas\/\">t\u1ef7 l\u1ec7 CAC cho SaaS<\/a>, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 <strong>c\u00f4ng th\u1ee9c chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong> v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh B2B SaaS. Th\u00eam v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i s\u1ebd ph\u00e2n t\u00edch <strong>chi ph\u00ed CAC trong SaaS<\/strong> v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn th\u1ef1c ti\u1ec5n v\u1ec1 vi\u1ec7c t\u00ednh to\u00e1n <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng B2B SaaS<\/strong> s\u1eed d\u1ee5ng m\u1ed9t <a href=\"\/vi\/customer-acquisition-cost-saas-calculator\/\">m\u00e1y t\u00ednh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/a>. Th\u00f4ng qua m\u1ed9t nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u1ec1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a Netflix, ch\u00fang t\u00f4i s\u1ebd l\u00e0m n\u1ed5i b\u1eadt c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. \u0110\u1ebfn cu\u1ed1i b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t hi\u1ec3u bi\u1ebft to\u00e0n di\u1ec7n v\u1ec1 <strong>c\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/strong> v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat c\u1ee7a b\u1ea1n.<\/p>\n<h2>Hi\u1ec3u Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng trong SaaS<\/h2>\n<h3>\u0110\u1ecbnh Ngh\u0129a Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng SaaS<\/h3>\n<p>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) trong ng\u00e0nh Ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t D\u1ecbch v\u1ee5 (SaaS) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ed5ng chi ph\u00ed m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i chi \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Ch\u1ec9 s\u1ed1 n\u00e0y bao g\u1ed3m nhi\u1ec1u lo\u1ea1i chi ph\u00ed kh\u00e1c nhau, bao g\u1ed3m chi ph\u00ed ti\u1ebfp th\u1ecb, l\u01b0\u01a1ng c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 b\u1ea5t k\u1ef3 ngu\u1ed3n l\u1ef1c n\u00e0o kh\u00e1c d\u00e0nh cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. Hi\u1ec3u v\u1ec1 <a href=\"https:\/\/messengerbot.app\/vi\/#features\">\u00fd ngh\u0129a chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/a> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/p>\n<h3>Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng Trung b\u00ecnh SaaS<\/h3>\n<p>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh (CAC) cho c\u00e1c c\u00f4ng ty Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng D\u1ecbch v\u1ee5 (SaaS) kho\u1ea3ng $702. Con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1, bao g\u1ed3m ng\u00e0nh ngh\u1ec1, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng. <\/p>\n<ul>\n<li><strong>Bi\u1ebfn \u0111\u1ed9ng Ng\u00e0nh:<\/strong>\n<ul>\n<li>Ng\u00e0nh fintech tr\u1ea3i qua CAC cao nh\u1ea5t, trung b\u00ecnh kho\u1ea3ng $1,450 cho m\u1ed7i kh\u00e1ch h\u00e0ng m\u1edbi. Chi ph\u00ed cao n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c cho l\u00e0 do b\u1ed1i c\u1ea3nh c\u1ea1nh tranh v\u00e0 nhu c\u1ea7u tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh r\u1ed9ng r\u00e3i.<\/li>\n<li>C\u00e1c ng\u00e0nh kh\u00e1c, nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 SaaS ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, th\u01b0\u1eddng th\u1ea5y CAC dao \u0111\u1ed9ng t\u1eeb $300 \u0111\u1ebfn $600, ph\u1ea3n \u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chu k\u1ef3 b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<\/li>\n<li><strong>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CAC:<\/strong>\n<ul>\n<li><strong>K\u00eanh ti\u1ebfp th\u1ecb:<\/strong> C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecbu chi ph\u00ed cao h\u01a1n ban \u0111\u1ea7u nh\u01b0ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n trong d\u00e0i h\u1ea1n.<\/li>\n<li><strong>Quy Tr\u00ecnh B\u00e1n H\u00e0ng:<\/strong> Chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn CAC t\u0103ng do c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c chi cho vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a ph\u1ec5u.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c T\u1ed1i \u01b0u h\u00f3a CAC:<\/strong>\n<ul>\n<li>Tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/messengerbot.app\/vi\/\">Bot Messenger<\/a>, c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1ea3m th\u1eddi gian d\u00e0nh cho vi\u1ec7c \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cu\u1ed1i c\u00f9ng l\u00e0m gi\u1ea3m CAC.<\/li>\n<li>T\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 ti\u1ebfp th\u1ecb c\u00e1 nh\u00e2n h\u00f3a, c\u0169ng c\u00f3 th\u1ec3 gi\u00fap ph\u00e2n b\u1ed5 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trong su\u1ed1t v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng d\u00e0i h\u01a1n.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 Ph\u00e2n t\u00edch:<\/strong>\n<ul>\n<li>Ph\u00e2n t\u00edch th\u01b0\u1eddng xuy\u00ean CAC so v\u1edbi gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV) l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec m\u1ed9t m\u00f4 h\u00ecnh kinh doanh b\u1ec1n v\u1eefng. T\u1ef7 l\u1ec7 l\u00e0nh m\u1ea1nh th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 1:3, c\u00f3 ngh\u0129a l\u00e0 v\u1edbi m\u1ed7i \u0111\u00f4 la chi cho vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau ki\u1ebfm \u0111\u01b0\u1ee3c ba \u0111\u00f4 la tr\u1edf l\u1ea1i.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin, tham kh\u1ea3o c\u00e1c ngu\u1ed3n nh\u01b0 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> v\u00e0 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, cung c\u1ea5p d\u1eef li\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/06\/customer-acquisition-cost-saas-167464.avif\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>Hi\u1ec3u Chi Ph\u00ed Thu H\u00fat Kh\u00e1ch H\u00e0ng trong SaaS<\/h2>\n<p>Onboarding kh\u00e1ch h\u00e0ng <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/strong> \u0111\u1ecbnh ngh\u0129a \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ed5ng chi ph\u00ed m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i ch\u1ecbu \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m chi ph\u00ed ti\u1ebfp th\u1ecb, chi ph\u00ed \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 b\u1ea5t k\u1ef3 ngu\u1ed3n l\u1ef1c n\u00e0o kh\u00e1c d\u00e0nh cho vi\u1ec7c thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n. Hi\u1ec3u r\u00f5 ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p SaaS, v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng.<\/p>\n<h3>Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng Trung b\u00ecnh SaaS<\/h3>\n<p>Onboarding kh\u00e1ch h\u00e0ng <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh SaaS<\/strong> thay \u0111\u1ed5i r\u1ed9ng r\u00e3i t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh v\u00e0 m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3. Tuy nhi\u00ean, m\u1ed9t ti\u00eau chu\u1ea9n chung cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty SaaS th\u01b0\u1eddng chi t\u1eeb $200 \u0111\u1ebfn $1,200 \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Ph\u1ea1m vi n\u00e0y c\u00f3 th\u1ec3 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng cao c\u1ea5p c\u00f3 th\u1ec3 tr\u1ea3i qua CAC cao h\u01a1n so v\u1edbi nh\u1eefng c\u00f4ng ty s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng.<\/p>\n<p>\u0110\u1ec3 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong>, h\u00e3y xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t <a href=\"https:\/\/messengerbot.app\/vi\/free-trial-offer\/\">m\u00e1y t\u00ednh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/a>. C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch chi ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c xem x\u00e9t <a href=\"https:\/\/messengerbot.app\/vi\/toi-da-hoa-su-tuong-tac-cua-khach-hang-voi-cac-chien-luoc-chatbot-go-cho-su-tuong-tac-lien-mach\/\">chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng theo ng\u00e0nh<\/a> c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft qu\u00fd gi\u00e1 v\u1ec1 c\u00e1ch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n<h2>Ph\u00e2n t\u00edch T\u1ef7 l\u1ec7 CAC trong SaaS<\/h2>\n<p>Onboarding kh\u00e1ch h\u00e0ng <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/strong> so v\u1edbi t\u1ef7 l\u1ec7 CAC l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng. T\u1ef7 l\u1ec7 CAC cho c\u00e1c doanh nghi\u1ec7p Ph\u1ea7n m\u1ec1m d\u01b0\u1edbi d\u1ea1ng D\u1ecbch v\u1ee5 (SaaS) th\u01b0\u1eddng kho\u1ea3ng 3:1. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 cho m\u1ed7i \u0111\u00f4 la chi cho vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng t\u1edbi vi\u1ec7c t\u1ea1o ra ba \u0111\u00f4 la doanh thu t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f3 trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd.<\/p>\n<p>M\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ea7n xem x\u00e9t l\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa CAC v\u00e0 Gi\u00e1 tr\u1ecb V\u00f2ng \u0111\u1eddi Kh\u00e1ch h\u00e0ng (LTV). L\u00fd t\u01b0\u1edfng nh\u1ea5t, CAC c\u1ee7a b\u1ea1n n\u00ean th\u1ea5p h\u01a1n LTV, cho th\u1ea5y r\u1eb1ng doanh thu t\u1ea1o ra t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qu\u00e1 chi ph\u00ed thu h\u00fat h\u1ecd. T\u1ef7 l\u1ec7 CAC 3:1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n cho c\u00e1c c\u00f4ng ty SaaS kh\u1ecfe m\u1ea1nh, cho th\u1ea5y r\u1eb1ng chi ph\u00ed thu h\u00fat n\u00ean l\u00fd t\u01b0\u1edfng l\u00e0 th\u1ea5p h\u01a1n 25% c\u1ee7a LTV.<\/p>\n<p>\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 CAC c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ol>\n<li><strong>N\u00e2ng cao Hi\u1ec7u qu\u1ea3 Marketing<\/strong>: S\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch marketing nh\u1eafm m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3m CAC c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed7 l\u1ef1c marketing c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/li>\n<li><strong>C\u1ea3i thi\u1ec7n Quy tr\u00ecnh B\u00e1n h\u00e0ng<\/strong>: Tinh gi\u1ea3n quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1ea3m th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean chi cho vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. Vi\u1ec7c tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 h\u1ec7 th\u1ed1ng CRM c\u00f3 th\u1ec3 gi\u00fap theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<li><strong>T\u1eadn d\u1ee5ng Gi\u1edbi thi\u1ec7u Kh\u00e1ch h\u00e0ng<\/strong>: Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u c\u00f3 th\u1ec3 gi\u1ea3m CAC \u0111\u00e1ng k\u1ec3 v\u00ec ch\u00fang d\u1ef1a v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ec3 mang l\u1ea1i doanh thu m\u1edbi v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/li>\n<li><strong>\u0110\u1ea7u t\u01b0 v\u00e0o Gi\u1eef ch\u00e2n Kh\u00e1ch h\u00e0ng<\/strong>: T\u1eadp trung v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n LTV, t\u1eeb \u0111\u00f3 n\u00e2ng cao t\u1ef7 l\u1ec7 CAC c\u1ee7a b\u1ea1n. Nh\u1eefng kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u00f3 kh\u1ea3 n\u0103ng gia h\u1ea1n \u0111\u0103ng k\u00fd v\u00e0 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi kh\u00e1c.<\/li>\n<li><strong>S\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat c\u1ee7a b\u1ea1n. Hi\u1ec3u h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn thu\u1eadt marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ol>\n<p>\u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin, tham kh\u1ea3o c\u00e1c b\u00e1o c\u00e1o v\u00e0 nghi\u00ean c\u1ee9u trong ng\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng b\u00e1o c\u00e1o t\u1eeb <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> v\u00e0 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, cung c\u1ea5p c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 CAC v\u00e0 LTV trong l\u0129nh v\u1ef1c SaaS.<\/p>\n<h2>Ph\u00e2n t\u00edch Chi ph\u00ed CAC trong SaaS<\/h2>\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) trong SaaS<\/strong> l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn. CAC \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ed5ng chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng ph\u00e1t sinh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. Ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n<h3>Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng theo Ng\u00e0nh<\/h3>\n<p>Onboarding kh\u00e1ch h\u00e0ng <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng theo ng\u00e0nh<\/strong> c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3, ph\u1ea3n \u00e1nh nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed7i l\u0129nh v\u1ef1c. Ch\u1eb3ng h\u1ea1n, c\u00e1c c\u00f4ng ty SaaS th\u01b0\u1eddng tr\u1ea3i qua c\u00e1c ti\u00eau chu\u1ea9n CAC kh\u00e1c nhau so v\u1edbi c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng. Theo c\u00e1c nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh cho c\u00e1c c\u00f4ng ty SaaS c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb $200 \u0111\u1ebfn $1,200, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng.<\/p>\n<p>C\u00e1c ng\u00e0nh c\u00f3 s\u1ef1 c\u1ea1nh tranh cao c\u00f3 th\u1ec3 th\u1ea5y c\u00e1c con s\u1ed1 CAC t\u0103ng cao, trong khi c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb chi ph\u00ed th\u1ea5p h\u01a1n do s\u1ef1 c\u1ea1nh tranh \u00edt h\u01a1n. Hi\u1ec3u nh\u1eefng bi\u1ebfn \u0111\u1ed5i n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p SaaS \u0111\u1eb7t ra k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3i ch\u1ecbu CAC cao h\u01a1n do chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng ph\u1ee9c t\u1ea1p h\u01a1n, trong khi nh\u1eefng c\u00f4ng ty nh\u1eafm \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c CAC th\u1ea5p h\u01a1n th\u00f4ng qua c\u00e1c quy tr\u00ecnh h\u1ee3p l\u00fd h\u00f3a v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch m\u1ee5c ti\u00eau.<\/p>\n<h3>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/h3>\n<p>Onboarding kh\u00e1ch h\u00e0ng <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/strong> bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 bao g\u1ed3m chi ph\u00ed ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1c chi ph\u00ed gi\u00e1n ti\u1ebfp nh\u01b0 l\u01b0\u01a1ng cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m v\u00e0 chi ph\u00ed chung. \u0110\u1ec3 qu\u1ea3n l\u00fd v\u00e0 gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c c\u00f4ng ty SaaS n\u00ean xem x\u00e9t vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n<ul>\n<li><strong>S\u1eed d\u1ee5ng C\u00f4ng c\u1ee5 T\u00ednh To\u00e1n Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng SaaS<\/strong>: C\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ph\u00e2n t\u00edch chi ti\u00eau c\u1ee7a h\u1ecd v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>\u0110\u1ea7u t\u01b0 v\u00e0o C\u00e1c C\u00f4ng c\u1ee5 T\u1ef1 \u0111\u1ed9ng h\u00f3a<\/strong>: T\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Messenger Bot c\u00f3 th\u1ec3 h\u1ee3p l\u00fd h\u00f3a c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, gi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i v\u00e0 cu\u1ed1i c\u00f9ng gi\u1ea3m chi ph\u00ed thu h\u00fat.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/strong>: Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i th\u01b0\u1eddng ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 t\u1ed5ng chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC).<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 <strong>\u00fd ngh\u0129a chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/strong> v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n<h2>T\u00ednh to\u00e1n CAC cho B2B SaaS<\/h2>\n<p>Hi\u1ec3u c\u00e1ch t\u00ednh Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng (CAC) cho B2B SaaS l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ea3m b\u1ea3o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. C\u00f4ng th\u1ee9c CAC gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng v\u00e0 marketing c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 t\u00ednh to\u00e1n CAC:<\/p>\n<ol>\n<li><strong>X\u00e1c \u0111\u1ecbnh Th\u1eddi gian<\/strong>: Ch\u1ecdn m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3 cho ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t th\u00e1ng, m\u1ed9t qu\u00fd ho\u1eb7c m\u1ed9t n\u0103m. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 marketing c\u1ee7a b\u1ea1n so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u00e3 thu h\u00fat.<\/li>\n<li><strong>T\u00ednh t\u1ed5ng chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 marketing<\/strong>: C\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ecdn. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m:\n<ul>\n<li>L\u01b0\u01a1ng v\u00e0 hoa h\u1ed3ng cho c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb<\/li>\n<li>Chi ph\u00ed qu\u1ea3ng c\u00e1o (qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, truy\u1ec1n th\u00f4ng in \u1ea5n, v.v.)<\/li>\n<li>Ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM)<\/li>\n<li>Chi ph\u00ed li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1<\/li>\n<li>B\u1ea5t k\u1ef3 d\u1ecbch v\u1ee5 thu\u00ea ngo\u00e0i n\u00e0o, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00ed t\u01b0 v\u1ea5n ho\u1eb7c ph\u00ed \u0111\u1ea1i l\u00fd<\/li>\n<\/ul>\n<\/li>\n<li><strong>X\u00e1c \u0111\u1ecbnh S\u1ed1 l\u01b0\u1ee3ng Kh\u00e1ch h\u00e0ng M\u1edbi \u0110\u00e3 \u0110\u1ea1t \u0111\u01b0\u1ee3c<\/strong>: \u0110\u1ebfm t\u1ed5ng s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u00e3 c\u00f3 trong c\u00f9ng m\u1ed9t kho\u1ea3ng th\u1eddi gian. \u0110\u1ea3m b\u1ea3o r\u1eb1ng con s\u1ed1 n\u00e0y ch\u1ec9 ph\u1ea3n \u00e1nh nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng ho\u1eb7c th\u1ef1c hi\u1ec7n mua h\u00e0ng.<\/li>\n<li><strong>T\u00ednh to\u00e1n CAC<\/strong>: S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c: <em>CAC = T\u1ed5ng Chi ph\u00ed B\u00e1n h\u00e0ng v\u00e0 Marketing \/ S\u1ed1 l\u01b0\u1ee3ng Kh\u00e1ch h\u00e0ng M\u1edbi \u0110\u01b0\u1ee3c Thu H\u00fat<\/em><\/li>\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 T\u1ed1i \u01b0u h\u00f3a<\/strong>: Khi b\u1ea1n \u0111\u00e3 c\u00f3 CAC c\u1ee7a m\u00ecnh, h\u00e3y so s\u00e1nh n\u00f3 v\u1edbi Gi\u00e1 tr\u1ecb Tr\u1ecdn \u0111\u1eddi Kh\u00e1ch h\u00e0ng (CLV) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi. M\u1ed9t CAC kh\u1ecfe m\u1ea1nh n\u00ean th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi CLV. N\u1ebfu CAC cao, h\u00e3y xem x\u00e9t t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n h\u01a1n ho\u1eb7c c\u1ea3i thi\u1ec7n quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Xem x\u00e9t C\u00e1c Ch\u1ec9 s\u1ed1 B\u1ed5 sung<\/strong>: \u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n, theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan nh\u01b0:\n<ul>\n<li>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/li>\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/li>\n<li>Th\u1eddi gian Ho\u00e0n v\u1ed1n (th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u1ed3i CAC)<\/li>\n<\/ul>\n<\/li>\n<li><strong>S\u1eed d\u1ee5ng C\u00f4ng ngh\u1ec7<\/strong>: Tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 ph\u1ea7n m\u1ec1m CRM \u0111\u1ec3 h\u1ee3p l\u00fd h\u00f3a vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap theo d\u00f5i ch\u00ednh x\u00e1c chi ph\u00ed v\u00e0 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng theo th\u1eddi gian.<\/li>\n<\/ol>\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u00e0 c\u00f3 c\u00e1i nh\u00ecn t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn, h\u00e3y tham kh\u1ea3o c\u00e1c t\u00e0i nguy\u00ean nh\u01b0 <a href=\"https:\/\/www.saastr.com\" target=\"_blank\" rel=\"noopener\">SaaStr<\/a> c\u00e1c ti\u00eau chu\u1ea9n, cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u1ec1 CAC v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 SaaS li\u00ean quan.<\/p>\n<h3>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng B2B SaaS<\/h3>\n<p>Onboarding kh\u00e1ch h\u00e0ng <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng B2B SaaS<\/strong> thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 d\u1ef1a tr\u00ean ti\u00eau chu\u1ea9n ng\u00e0nh v\u00e0 c\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3. Hi\u1ec3u nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch v\u00e0 k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf. V\u00ed d\u1ee5, <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh SaaS<\/strong> c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb v\u00e0i tr\u0103m \u0111\u1ebfn v\u00e0i ngh\u00ecn \u0111\u00f4 la, t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n<ul>\n<li>\u0110\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n<li>Quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n<li>Th\u1eddi gian chu k\u1ef3 b\u00e1n h\u00e0ng<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng theo ng\u00e0nh<\/strong>, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. Vi\u1ec7c s\u1eed d\u1ee5ng m\u1ed9t <a href=\"https:\/\/messengerbot.app\/vi\/free-trial-offer\/\">m\u00e1y t\u00ednh chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/a> c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1 v\u1ec1 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/06\/customer-acquisition-cost-saas-351187.png\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>Hi\u1ec3u v\u1ec1 th\u1eddi gian ho\u00e0n v\u1ed1n CAC trong SaaS<\/h2>\n<p>Hi\u1ec3u c\u00f4ng th\u1ee9c cho th\u1eddi gian ho\u00e0n v\u1ed1n CAC trong SaaS l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng. Th\u1eddi gian ho\u00e0n v\u1ed1n CAC cho bi\u1ebft m\u1ea5t bao l\u00e2u \u0111\u1ec3 m\u1ed9t c\u00f4ng ty thu h\u1ed3i kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng. Ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p SaaS, v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn d\u00f2ng ti\u1ec1n v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/h3>\n<p>Khi \u0111\u00e1nh gi\u00e1 th\u1eddi gian ho\u00e0n v\u1ed1n CAC, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS. Th\u00f4ng th\u01b0\u1eddng, th\u1eddi gian ho\u00e0n v\u1ed1n CAC d\u01b0\u1edbi 12 th\u00e1ng \u0111\u01b0\u1ee3c coi l\u00e0 l\u00e0nh m\u1ea1nh cho c\u00e1c c\u00f4ng ty SaaS. Ch\u1ec9 s\u1ed1 n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p duy tr\u00ec m\u1ed9t qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong khi \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd kh\u00f4ng v\u01b0\u1ee3t qu\u00e1 doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p>V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t c\u00f4ng ty SaaS chi $1,000 \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00f3 t\u1ea1o ra $100 doanh thu h\u00e0ng th\u00e1ng, th\u1eddi gian ho\u00e0n v\u1ed1n s\u1ebd l\u00e0 10 th\u00e1ng. \u0110i\u1ec1u n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS trung b\u00ecnh, cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty n\u00ean nh\u1eafm \u0111\u1ebfn m\u1ed9t th\u1eddi gian ho\u00e0n v\u1ed1n h\u1ed7 tr\u1ee3 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh l\u00e2u d\u00e0i.<\/p>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/h3>\n<p>Ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV):<\/strong> Hi\u1ec3u t\u1ed5ng doanh thu m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng t\u1ea1o ra trong su\u1ed1t v\u00f2ng \u0111\u1eddi c\u1ee7a h\u1ecd gi\u00fap x\u00e1c \u0111\u1ecbnh m\u1ee9c CAC ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf:<\/strong> T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn th\u1eddi gian ho\u00e0n v\u1ed1n chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC), v\u00ec n\u00f3 cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng r\u1eddi \u0111i tr\u01b0\u1edbc khi c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u1ed3i chi ph\u00ed thu h\u00fat c\u1ee7a m\u00ecnh.<\/li>\n<li><strong>Doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng (MRR):<\/strong> Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 t\u1ed1c \u0111\u1ed9 m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 thu h\u1ed3i CAC d\u1ef1a tr\u00ean c\u00e1c ngu\u1ed3n doanh thu c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y, c\u00e1c c\u00f4ng ty SaaS c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u1eef ch\u00e2n h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn th\u1eddi gian ho\u00e0n v\u1ed1n CAC thu\u1eadn l\u1ee3i h\u01a1n.<\/p>\n<h2>Hi\u1ec3u v\u1ec1 th\u1eddi gian ho\u00e0n v\u1ed1n CAC trong SaaS<\/h2>\n<p>Trong l\u0129nh v\u1ef1c Ph\u1ea7n m\u1ec1m nh\u01b0 m\u1ed9t D\u1ecbch v\u1ee5 (SaaS), vi\u1ec7c hi\u1ec3u Th\u1eddi gian Ho\u00e0n v\u1ed1n Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng (CAC) l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Th\u1eddi gian Ho\u00e0n v\u1ed1n CAC \u0111\u1ea1i di\u1ec7n cho th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh thu t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi b\u00f9 \u0111\u1eafp cho chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u00f3. Ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ed1n trong doanh nghi\u1ec7p SaaS c\u1ee7a b\u1ea1n.<\/p>\n<h3>C\u00f4ng th\u1ee9c t\u00ednh Th\u1eddi gian Ho\u00e0n v\u1ed1n CAC trong SaaS l\u00e0 g\u00ec?<\/h3>\n<p>C\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh Th\u1eddi gian Ho\u00e0n v\u1ed1n Chi ph\u00ed Thu h\u00fat Kh\u00e1ch h\u00e0ng (CAC) trong m\u1ed9t doanh nghi\u1ec7p SaaS nh\u01b0 sau:<\/p>\n<p><strong>Th\u1eddi gian Ho\u00e0n v\u1ed1n CAC (t\u00ednh b\u1eb1ng th\u00e1ng) = Chi ph\u00ed B\u00e1n h\u00e0ng &amp; Ti\u1ebfp th\u1ecb \/ (Doanh thu \u0110\u1ecbnh k\u1ef3 M\u1edbi H\u00e0ng th\u00e1ng (MRR) x Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p)<\/strong><\/p>\n<ul>\n<li><strong>Chi ph\u00ed B\u00e1n h\u00e0ng &amp; Ti\u1ebfp th\u1ecb:<\/strong> \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o, l\u01b0\u01a1ng cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb, v\u00e0 c\u00e1c chi ph\u00ed qu\u1ea3ng b\u00e1 kh\u00e1c.<\/li>\n<li><strong>MRR M\u1edbi:<\/strong> \u0110\u00e2y l\u00e0 doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn trong kho\u1ea3ng th\u1eddi gian \u0111\u00e3 ch\u1ec9 \u0111\u1ecbnh.<\/li>\n<li><strong>Bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p:<\/strong> \u0110i\u1ec1u n\u00e0y \u0111\u1ea1i di\u1ec7n cho t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m doanh thu c\u00f2n l\u1ea1i sau khi tr\u1eeb \u0111i chi ph\u00ed h\u00e0ng h\u00f3a \u0111\u00e3 b\u00e1n (COGS), cho th\u1ea5y m\u1ee9c l\u1ee3i nhu\u1eadn \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb m\u1ed7i \u0111\u00f4 la doanh thu tr\u01b0\u1edbc khi t\u00ednh \u0111\u1ebfn c\u00e1c chi ph\u00ed kh\u00e1c.<\/li>\n<\/ul>\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 Th\u1eddi gian ho\u00e0n v\u1ed1n CAC l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00ec m\u1ed9t s\u1ed1 l\u00fd do:<\/p>\n<ol>\n<li><strong>T\u00ednh kh\u1ea3 thi:<\/strong> Th\u1eddi gian ho\u00e0n v\u1ed1n ng\u1eafn h\u01a1n cho th\u1ea5y r\u1eb1ng m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u1ed3i chi ph\u00ed ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nhanh h\u01a1n, d\u1eabn \u0111\u1ebfn kh\u1ea3 n\u0103ng sinh l\u1ee3i s\u1edbm h\u01a1n tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Hi\u1ec7u qu\u1ea3 v\u1ed1n:<\/strong> Vi\u1ec7c s\u1eed d\u1ee5ng v\u1ed1n hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh trong th\u1eddi gian ho\u00e0n v\u1ed1n ng\u1eafn h\u01a1n, \u0111i\u1ec1u n\u00e0y y\u00eau c\u1ea7u \u00edt v\u1ed1n h\u01a1n \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng.<\/li>\n<li><strong>So S\u00e1nh:<\/strong> So s\u00e1nh Th\u1eddi gian ho\u00e0n v\u1ed1n CAC c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh (th\u01b0\u1eddng l\u00e0 12 th\u00e1ng ho\u1eb7c \u00edt h\u01a1n cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p) gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>Quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0:<\/strong> C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u01b0\u1eddng xem Th\u1eddi gian Ho\u00e0n v\u1ed1n CAC l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 ch\u00ednh v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh v\u00e0 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u1ed9t c\u00f4ng ty SaaS.<\/li>\n<li><strong>S\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a Chu k\u1ef3 B\u00e1n h\u00e0ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng chi ph\u00ed b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi kho\u1ea3ng th\u1eddi gian m\u00e0 doanh thu \u0111\u1ecbnh k\u1ef3 m\u1edbi (MRR) \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c th\u1eddi gian ho\u00e0n v\u1ed1n.<\/li>\n<li><strong>T\u00e1c \u0111\u1ed9ng c\u1ee7a Kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf:<\/strong> T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao c\u00f3 th\u1ec3 k\u00e9o d\u00e0i \u0111\u00e1ng k\u1ec3 Th\u1eddi gian Ho\u00e0n v\u1ed1n CAC, l\u00e0m cho vi\u1ec7c thu h\u1ed3i chi ph\u00ed thu h\u00fat tr\u1edf n\u00ean l\u00e2u h\u01a1n.<\/li>\n<\/ol>\n<h3>C\u00e1c ti\u00eau chu\u1ea9n chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS l\u00e0 g\u00ec?<\/h3>\n<p>Vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n cho chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trong ng\u00e0nh SaaS l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00f4ng ty b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c <strong>chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng trung b\u00ecnh cho SaaS<\/strong> c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e0nh, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng. N\u00f3i chung, m\u1ed9t CAC d\u01b0\u1edbi 12 th\u00e1ng \u0111\u01b0\u1ee3c coi l\u00e0 kh\u1ecfe m\u1ea1nh cho c\u00e1c c\u00f4ng ty SaaS.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n ch\u00ednh c\u1ea7n xem x\u00e9t:<\/p>\n<ul>\n<li><strong>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng theo ng\u00e0nh:<\/strong> C\u00e1c ng\u00e0nh kh\u00e1c nhau th\u1ec3 hi\u1ec7n c\u00e1c ch\u1ec9 s\u1ed1 CAC kh\u00e1c nhau. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty B2B SaaS th\u01b0\u1eddng c\u00f3 CAC cao h\u01a1n do chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng ph\u1ee9c t\u1ea1p h\u01a1n so v\u1edbi B2C SaaS.<\/li>\n<li><strong>Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS:<\/strong> Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 dao \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t (PPC) v\u00e0 ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f3 th\u1ec3 mang l\u1ea1i c\u00e1c k\u1ebft qu\u1ea3 CAC kh\u00e1c nhau.<\/li>\n<li><strong>Ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS:<\/strong> Theo d\u00f5i th\u01b0\u1eddng xuy\u00ean CAC c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n, \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1eabn c\u1ea1nh tranh.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, h\u00e3y xem x\u00e9t kh\u00e1m ph\u00e1 c\u00e1c t\u00e0i nguy\u00ean nh\u01b0 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> v\u00e0 <a href=\"https:\/\/www.hbr.org\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a>.<\/p>\n<h2>Hi\u1ec3u v\u1ec1 th\u1eddi gian ho\u00e0n v\u1ed1n CAC trong SaaS<\/h2>\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 th\u1eddi gian ho\u00e0n v\u1ed1n chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty SaaS nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd. Th\u1eddi gian ho\u00e0n v\u1ed1n CAC \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1eddi gian m\u00e0 m\u1ed9t c\u00f4ng ty c\u1ea7n \u0111\u1ec3 thu h\u1ed3i chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua doanh thu t\u1ea1o ra t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f3. Ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh c\u1ee7a SaaS.<\/p>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/h3>\n<p>Khi \u0111\u00e1nh gi\u00e1 c\u00e1c kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n CAC, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh. Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n CAC d\u01b0\u1edbi 12 th\u00e1ng \u0111\u01b0\u1ee3c coi l\u00e0 kh\u1ecfe m\u1ea1nh \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty SaaS. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu m\u1ed9t c\u00f4ng ty chi $1,200 \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng, th\u00ec l\u00fd t\u01b0\u1edfng l\u00e0 h\u1ecd n\u00ean thu h\u1ed3i chi ph\u00ed \u0111\u00f3 trong v\u00f2ng m\u1ed9t n\u0103m th\u00f4ng qua c\u00e1c kho\u1ea3n thanh to\u00e1n \u0111\u0103ng k\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> v\u00e0 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista<\/a> th\u01b0\u1eddng b\u00e1o c\u00e1o c\u00e1c kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n CAC ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y, th\u1ec3 hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n<p>Tuy nhi\u00ean, c\u00e1c ti\u00eau chu\u1ea9n c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh SaaS v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, c\u00e1c c\u00f4ng ty SaaS B2B c\u00f3 th\u1ec3 tr\u1ea3i qua c\u00e1c kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n d\u00e0i h\u01a1n do chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng cao h\u01a1n, trong khi c\u00e1c n\u1ec1n t\u1ea3ng SaaS B2C c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn nhanh h\u01a1n. Hi\u1ec3u c\u00e1c ti\u00eau chu\u1ea9n n\u00e0y gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p.<\/p>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng SaaS<\/h3>\n<p>\u0110\u1ec3 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 CAC payback, m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i:<\/p>\n<ul>\n<li><strong>Doanh thu \u0111\u1ecbnh k\u1ef3 h\u00e0ng th\u00e1ng (MRR):<\/strong> Ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y doanh thu d\u1ef1 \u0111o\u00e1n t\u1eeb c\u00e1c kho\u1ea3n \u0111\u0103ng k\u00fd, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u00ednh to\u00e1n t\u1ed1c \u0111\u1ed9 ho\u00e0n v\u1ed1n CAC.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf:<\/strong> T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng h\u1ee7y b\u1ecf \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n CAC. T\u1ef7 l\u1ec7 h\u1ee7y b\u1ecf cao c\u00f3 th\u1ec3 k\u00e9o d\u00e0i kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Gi\u00e1 tr\u1ecb Tr\u1ecdn \u0111\u1eddi (LTV):<\/strong> Hi\u1ec3u t\u1ed5ng doanh thu d\u1ef1 ki\u1ebfn t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng trong su\u1ed1t m\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd v\u1edbi c\u00f4ng ty gi\u00fap \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi l\u00e2u d\u00e0i c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch theo d\u00f5i ch\u1eb7t ch\u1ebd c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, c\u00e1c c\u00f4ng ty SaaS c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd duy tr\u00ec m\u1ed9t kho\u1ea3ng th\u1eddi gian ho\u00e0n v\u1ed1n CAC l\u00e0nh m\u1ea1nh, cu\u1ed1i c\u00f9ng d\u1eabn \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/vi\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/\" data-essbisPostTitle=\"Mastering Customer Acquisition Cost in SaaS: Insights on Average CAC, B2B Calculations, and Industry Benchmarks\" data-essbisHoverContainer=\"\"><p>Key Takeaways Understanding Customer Acquisition Cost (CAC) is vital for SaaS businesses to optimize profitability and growth. The average CAC for SaaS is around $702, with variations depending on industry factors and marketing strategies. Industries like fintech may experience CACs as high as $1,450, while others like e-commerce range from $300 to $600. A healthy [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":255489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-255490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/255490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/comments?post=255490"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/255490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media\/255489"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media?parent=255490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/categories?post=255490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/tags?post=255490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}