{"id":256097,"date":"2025-07-26T12:09:13","date_gmt":"2025-07-26T19:09:13","guid":{"rendered":"https:\/\/messengerbot.app\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/"},"modified":"2025-07-26T12:09:13","modified_gmt":"2025-07-26T19:09:13","slug":"hieu-biet-ve-nhan-tin-trong-ung-dung-cac-diem-khac-biet-vi-du-va-cong-cu-de-nang-cao-su-tuong-tac-cua-nguoi-dung","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/vi\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/","title":{"rendered":"Hi\u1ec3u bi\u1ebft v\u1ec1 Tin nh\u1eafn trong \u1ee8ng d\u1ee5ng: Nh\u1eefng kh\u00e1c bi\u1ec7t ch\u00ednh, V\u00ed d\u1ee5 v\u00e0 C\u00f4ng c\u1ee5 \u0111\u1ec3 T\u0103ng c\u01b0\u1eddng S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a Ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/vi\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/\" data-essbisposttitle=\"Understanding In-App Messaging: Key Differences, Examples, and Tools to Enhance User Engagement\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/h2>\n<ul>\n<li><strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong> Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cung c\u1ea5p th\u00f4ng \u0111i\u1ec7p nh\u1eafm m\u1ee5c ti\u00eau, c\u1ea3i thi\u1ec7n vi\u1ec7c gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c trong c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n<li><strong>Giao Ti\u1ebfp Th\u1eddi Gian Th\u1ef1c:<\/strong> Kh\u00e1c v\u1edbi th\u00f4ng b\u00e1o \u0111\u1ea9y, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n.<\/li>\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a l\u00e0 Quan tr\u1ecdng:<\/strong> T\u00f9y ch\u1ec9nh tin nh\u1eafn trong \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean \u0111\u1ebfn 300%.<\/li>\n<li><strong>\u0110\u1ecbnh d\u1ea1ng Tin nh\u1eafn \u0110a d\u1ea1ng:<\/strong> S\u1eed d\u1ee5ng nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng nh\u01b0 banner, modal v\u00e0 tin nh\u1eafn to\u00e0n m\u00e0n h\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau giao ti\u1ebfp kh\u00e1c nhau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Ph\u00e2n t\u00edch \u0111\u1ec3 T\u1ed1i \u01b0u h\u00f3a:<\/strong> T\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Firebase v\u00e0 Salesforce \u0111\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p:<\/strong> T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch tin nh\u1eafn trong \u1ee9ng d\u1ee5ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c \u0111\u1ec3 n\u00e2ng cao giao ti\u1ebfp v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<\/div>\n<p>Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, <strong>tin nh\u1eafn trong \u1ee9ng d\u1ee5ng<\/strong> \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o nh\u1eefng ph\u1ee9c t\u1ea1p c\u1ee7a <strong>tin nh\u1eafn trong \u1ee9ng d\u1ee5ng<\/strong>, kh\u00e1m ph\u00e1 \u0111\u1ecbnh ngh\u0129a, t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau c\u00f3 s\u1eb5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00fang ta s\u1ebd so s\u00e1nh <strong>tin nh\u1eafn trong \u1ee9ng d\u1ee5ng v\u00e0 th\u00f4ng b\u00e1o \u0111\u1ea9y<\/strong>, l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng l\u1ee3i \u00edch c\u1ee7a t\u1eebng lo\u1ea1i v\u00e0 khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a. Ngo\u00e0i ra, ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 <strong>tin nh\u1eafn trong \u1ee9ng d\u1ee5ng<\/strong>, bao g\u1ed3m \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Facebook v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin \u1ea9n ph\u1ed5 bi\u1ebfn. B\u1eb1ng c\u00e1ch hi\u1ec3u m\u1ee5c \u0111\u00edch c\u1ee7a <strong>th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng<\/strong> v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tin nh\u1eafn hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. H\u00e3y tham gia c\u00f9ng ch\u00fang t\u00f4i khi ch\u00fang ta kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng thi\u1ebft y\u1ebfu c\u1ee7a <strong>c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafn tin trong \u1ee9ng d\u1ee5ng<\/strong>, bao g\u1ed3m c\u00e1c gi\u1ea3i ph\u00e1p t\u1eeb <a href=\"https:\/\/firebase.google.com\/products\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> v\u00e0 <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, v\u00e0 kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng hi\u1ec3u bi\u1ebft n\u00e0y cho c\u00e1c d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n<h2>Hi\u1ec3u v\u1ec1 Tin nh\u1eafn Trong \u1ee8ng d\u1ee5ng: \u0110\u1ecbnh ngh\u0129a v\u00e0 T\u1ea7m quan tr\u1ecdng<\/h2>\n<p>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng l\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng trong khi h\u1ecd \u0111ang t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. Nh\u1eefng tin nh\u1eafn n\u00e0y ph\u1ee5c v\u1ee5 nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, qu\u1ea3ng b\u00e1 t\u00ednh n\u0103ng ho\u1eb7c cung c\u1ea5p c\u00e1c c\u1eadp nh\u1eadt quan tr\u1ecdng. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi b\u1eb1ng nhi\u1ec1u thu\u1eadt ng\u1eef kh\u00e1c nhau, bao g\u1ed3m th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, b\u0103ng chuy\u1ec1n, v\u00e0 tin nh\u1eafn Trung t\u00e2m Tin nh\u1eafn ho\u1eb7c H\u1ed9p th\u01b0 \u1ee8ng d\u1ee5ng.<\/p>\n<p>C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a tin nh\u1eafn trong \u1ee9ng d\u1ee5ng bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>T\u01b0\u01a1ng t\u00e1c Th\u1eddi gian Th\u1ef1c:<\/strong> Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0o th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng, khi\u1ebfn ch\u00fang hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi th\u00f4ng b\u00e1o \u0111\u1ea9y truy\u1ec1n th\u1ed1ng.<\/li>\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a:<\/strong> Nh\u1eefng tin nh\u1eafn n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a h\u01a1n c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>\u0110a d\u1ea1ng \u0111\u1ecbnh d\u1ea1ng:<\/strong> Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau, bao g\u1ed3m b\u0103ng r\u00f4n, h\u1ed9p tho\u1ea1i, v\u00e0 tin nh\u1eafn to\u00e0n m\u00e0n h\u00ecnh, m\u1ed7i h\u00ecnh th\u1ee9c ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c ti\u00eau giao ti\u1ebfp kh\u00e1c nhau.<\/li>\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 T\u1ed1i \u01b0u h\u00f3a:<\/strong> Nhi\u1ec1u n\u1ec1n t\u1ea3ng cung c\u1ea5p tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, ch\u1eb3ng h\u1ea1n nh\u01b0 Airship, cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi nh\u1eefng tin nh\u1eafn n\u00e0y, cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c.<\/li>\n<li><strong>T\u00edch H\u1ee3p V\u1edbi C\u00e1c C\u00f4ng C\u1ee5 Kh\u00e1c:<\/strong> Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 Bots Messenger, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m giao ti\u1ebfp li\u1ec1n m\u1ea1ch tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u01a1n n\u1eefa.<\/li>\n<\/ul>\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Localytics, c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean t\u1edbi 300%, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp hi\u1ec7u qu\u1ea3 trong \u1ee9ng d\u1ee5ng. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t cho vi\u1ec7c nh\u1eafn tin trong \u1ee9ng d\u1ee5ng, h\u00e3y tham kh\u1ea3o c\u00e1c t\u00e0i nguy\u00ean t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh nh\u01b0 <a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a>, cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c k\u1ef9 thu\u1eadt nh\u1eafn tin hi\u1ec7u qu\u1ea3.<\/p>\n<h3>C\u00f4ng C\u1ee5 Nh\u1eafn Tin Trong \u1ee8ng D\u1ee5ng: T\u00ednh N\u0103ng v\u00e0 L\u1ee3i \u00cdch Ch\u00ednh<\/h3>\n<p>Khi xem x\u00e9t c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafn tin trong \u1ee9ng d\u1ee5ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a ch\u00fang. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> v\u00e0 <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng m\u1ea1nh m\u1ebd gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ea7n t\u00ecm ki\u1ebfm:<\/p>\n<ul>\n<li><strong>M\u1eabu t\u00f9y ch\u1ec9nh:<\/strong> Nhi\u1ec1u c\u00f4ng c\u1ee5 nh\u1eafn tin trong \u1ee9ng d\u1ee5ng cung c\u1ea5p c\u00e1c m\u1eabu t\u00f9y ch\u1ec9nh cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Kh\u1ea3 N\u0103ng Ph\u00e2n Kh\u00fac:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 cho ph\u00e9p ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p l\u00e0 ph\u00f9 h\u1ee3p v\u00e0 k\u1ecbp th\u1eddi.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 \u0110a n\u1ec1n t\u1ea3ng:<\/strong> C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/messengerbot.app\/vi\/huong-dan-bot-messenger\/\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cho Android<\/a> v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/cach-thiet-lap-chatbot-ai-dau-tien-cua-ban-trong-chua-day-10-phut-voi-messenger-bot\/\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cho iOS<\/a>, cho ph\u00e9p tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c thi\u1ebft b\u1ecb.<\/li>\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 B\u00e1o c\u00e1o:<\/strong> C\u00e1c t\u00ednh n\u0103ng ph\u00e2n t\u00edch to\u00e0n di\u1ec7n gi\u00fap theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, cho ph\u00e9p doanh nghi\u1ec7p tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng t\u00ednh n\u0103ng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp v\u00e0 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua tin nh\u1eafn trong \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/in-app-messaging-308013.avif\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>Hi\u1ec3u v\u1ec1 Tin nh\u1eafn Trong \u1ee8ng d\u1ee5ng: \u0110\u1ecbnh ngh\u0129a v\u00e0 T\u1ea7m quan tr\u1ecdng<\/h2>\n<p>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp m\u1ea1nh m\u1ebd cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng trong \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ecd. Kh\u00e1c v\u1edbi th\u00f4ng b\u00e1o \u0111\u1ea9y, c\u00f3 th\u1ec3 l\u00e0m gi\u00e1n \u0111o\u1ea1n ng\u01b0\u1eddi d\u00f9ng b\u00ean ngo\u00e0i \u1ee9ng d\u1ee5ng, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cung c\u1ea5p th\u00f4ng tin theo ng\u1eef c\u1ea3nh khi ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00edch c\u1ef1c tham gia. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao h\u01a1n. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng qua c\u00e1c t\u00ednh n\u0103ng v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h3>C\u00f4ng C\u1ee5 Nh\u1eafn Tin Trong \u1ee8ng D\u1ee5ng: T\u00ednh N\u0103ng v\u00e0 L\u1ee3i \u00cdch Ch\u00ednh<\/h3>\n<p>Khi xem x\u00e9t tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00e1m ph\u00e1 c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n c\u00f3 th\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase In-App Messaging<\/a> v\u00e0 <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce In-App Messaging<\/a> cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c t\u00ednh n\u0103ng ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Tin nh\u1eafn \u0110\u01b0\u1ee3c Nh\u1eafm M\u1ee5c Ti\u00eau:<\/strong> T\u00f9y ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean quan v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>Ph\u00e2n T\u00edch Th\u1eddi Gian Th\u1ef1c:<\/strong> Theo d\u00f5i t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>T\u00edch H\u1ee3p Li\u1ec1n M\u1ea1ch:<\/strong> D\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 <a href=\"https:\/\/messengerbot.app\/vi\/#features\">Bot Messenger<\/a>, \u0111\u1ec3 n\u00e2ng cao giao ti\u1ebfp tr\u00ean c\u00e1c k\u00eanh.<\/li>\n<li><strong>T\u00f9y Ch\u1ecdn T\u00f9y Ch\u1ec9nh:<\/strong> Thi\u1ebft k\u1ebf c\u00e1c th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n, d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n.<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 Nh\u1eafn tin Trong \u1ee8ng D\u1ee5ng: \u1ee8ng D\u1ee5ng Th\u1ef1c T\u1ebf<\/h3>\n<p>C\u00e1c \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf c\u1ee7a nh\u1eafn tin trong \u1ee9ng d\u1ee5ng cho th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p. V\u00ed d\u1ee5, <a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a> cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng qua c\u00e1c quy tr\u00ecnh onboarding. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>Nh\u1eafn tin Trong \u1ee8ng D\u1ee5ng Uber:<\/strong> Uber s\u1eed d\u1ee5ng tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e1c c\u1eadp nh\u1eadt chuy\u1ebfn \u0111i v\u00e0 khuy\u1ebfn m\u00e3i, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3.<\/li>\n<li><strong>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng c\u1ee7a Facebook:<\/strong> Facebook s\u1eed d\u1ee5ng tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a v\u00e0 th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n b\u00e8.<\/li>\n<li><strong>Adobe Journey Optimizer:<\/strong> C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh nh\u1eb1m n\u00e2ng cao h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00f3 m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<p>Nh\u1eefng v\u00ed d\u1ee5 n\u00e0y l\u00e0m n\u1ed5i b\u1eadt c\u00e1ch m\u00e0 tin nh\u1eafn trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau. B\u1eb1ng c\u00e1ch tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh l\u00e2u d\u00e0i.<\/p>\n<h2>C\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn \u1ea9n tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p>C\u00e1c \u1ee9ng d\u1ee5ng tin nh\u1eafn \u1ea9n, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201c\u1ee9ng d\u1ee5ng ma,\u201d \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ng\u1ee5y trang c\u00e1c giao ti\u1ebfp v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u00ed m\u1eadt, khi\u1ebfn ch\u00fang \u0111\u1eb7c bi\u1ec7t \u0111\u00e1ng lo ng\u1ea1i cho c\u00e1c b\u1eadc ph\u1ee5 huynh theo d\u00f5i c\u00e1c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn c\u1ee7a con c\u00e1i h\u1ecd. Nh\u1eefng \u1ee9ng d\u1ee5ng n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng giao di\u1ec7n v\u00f4 h\u1ea1i \u0111\u1ec3 che gi\u1ea5u m\u1ee5c \u0111\u00edch th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang.<\/p>\n<h3>C\u00e1c lo\u1ea1i \u1ee9ng d\u1ee5ng tin nh\u1eafn \u1ea9n ph\u1ed5 bi\u1ebfn<\/h3>\n<ul>\n<li><strong>\u1ee8ng d\u1ee5ng m\u00e1y t\u00ednh<\/strong>: Nhi\u1ec1u \u1ee9ng d\u1ee5ng nh\u1eafn tin b\u00ed m\u1eadt ng\u1ee5y trang d\u01b0\u1edbi d\u1ea1ng c\u00e1c \u1ee9ng d\u1ee5ng m\u00e1y t\u00ednh ti\u00eau chu\u1ea9n. V\u00ed d\u1ee5, c\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 <a href=\"https:\/\/www.calculatorpro.com\" target=\"_blank\" rel=\"noopener\">Calculator Pro+<\/a> v\u00e0 <a href=\"https:\/\/www.caspercalculator.com\" target=\"_blank\" rel=\"noopener\">Casper Calculator<\/a> ho\u1ea1t \u0111\u1ed9ng nh\u01b0 c\u00e1c m\u00e1y t\u00ednh th\u00f4ng th\u01b0\u1eddng nh\u01b0ng c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng g\u1eedi v\u00e0 nh\u1eadn tin nh\u1eafn \u1ea9n.<\/li>\n<li><strong>Photo Vaults<\/strong>: C\u00e1c \u1ee9ng d\u1ee5ng nh\u01b0 <a href=\"https:\/\/vaulty.com\" target=\"_blank\" rel=\"noopener\">Vaulty<\/a> v\u00e0 <a href=\"https:\/\/keepsafe.com\" target=\"_blank\" rel=\"noopener\">Keepsafe<\/a> c\u00f3 v\u1ebb nh\u01b0 l\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p l\u01b0u tr\u1eef \u1ea3nh nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 l\u01b0u tr\u1eef c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 tin nh\u1eafn \u1ea9n, cung c\u1ea5p m\u1ed9t ch\u1ee9c n\u0103ng k\u00e9p che gi\u1ea5u \u00fd \u0111\u1ecbnh th\u1ef1c s\u1ef1 c\u1ee7a ch\u00fang.<\/li>\n<li><strong>Social Media Clones<\/strong>: M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng b\u1eaft ch\u01b0\u1edbc c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u01b0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n b\u00ed m\u1eadt. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c phi\u00ean b\u1ea3n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 nh\u1eafn tin ch\u00ednh th\u1ed1ng.<\/li>\n<\/ul>\n<h3>T\u00ednh n\u0103ng c\u1ee7a \u1ee8ng d\u1ee5ng Nh\u1eafn tin \u1ea8n<\/h3>\n<ul>\n<li><strong>B\u1ea3o v\u1ec7 M\u1eadt kh\u1ea9u<\/strong>: H\u1ea7u h\u1ebft c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eafn tin \u1ea9n y\u00eau c\u1ea7u m\u1eadt kh\u1ea9u ho\u1eb7c m\u00e3 PIN \u0111\u1ec3 truy c\u1eadp, th\u00eam m\u1ed9t l\u1edbp b\u1ea3o m\u1eadt khi\u1ebfn ch\u00fang kh\u00f3 b\u1ecb ph\u00e1t hi\u1ec7n.<\/li>\n<li><strong>Tin nh\u1eafn t\u1ef1 bi\u1ebfn m\u1ea5t<\/strong>: Nhi\u1ec1u \u1ee9ng d\u1ee5ng n\u00e0y cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng cho ph\u00e9p tin nh\u1eafn t\u1ef1 h\u1ee7y sau khi \u0111\u01b0\u1ee3c \u0111\u1ecdc, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ch\u1ee9c n\u0103ng c\u1ee7a Snapchat, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m m\u1edd th\u00eam s\u1ef1 giao ti\u1ebfp.<\/li>\n<li><strong>Ch\u1ebf \u0111\u1ed9 \u1ea8n danh<\/strong>: M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng trong ch\u1ebf \u0111\u1ed9 \u1ea9n danh, c\u00f3 ngh\u0129a l\u00e0 ch\u00fang c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng b\u00e1o xu\u1ea5t hi\u1ec7n nh\u01b0 c\u00e1c th\u00f4ng b\u00e1o \u1ee9ng d\u1ee5ng th\u00f4ng th\u01b0\u1eddng, khi\u1ebfn cha m\u1eb9 kh\u00f3 nh\u1eadn th\u1ea5y ho\u1ea1t \u0111\u1ed9ng b\u1ea5t th\u01b0\u1eddng.<\/li>\n<\/ul>\n<h2>Tin nh\u1eafn Trong \u1ee8ng d\u1ee5ng Facebook: Hi\u1ec3u Vai tr\u00f2 c\u1ee7a Ch\u00fang<\/h2>\n<p>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng tr\u00ean Facebook l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p nh\u1eafm \u0111\u1ebfn m\u00e0 xu\u1ea5t hi\u1ec7n trong \u1ee9ng d\u1ee5ng khi n\u00f3 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00edch c\u1ef1c, cung c\u1ea5p m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng b\u00e1o b\u00ean ngo\u00e0i. Nh\u1eefng tin nh\u1eafn n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau, bao g\u1ed3m qu\u1ea3ng b\u00e1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi, cung c\u1ea5p n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. <\/p>\n<p>C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a tin nh\u1eafn trong \u1ee9ng d\u1ee5ng bao g\u1ed3m:<\/p>\n<p>1. **Kh\u1ea3 n\u0103ng Hi\u1ec3n th\u1ecb**: Kh\u00e1c v\u1edbi th\u00f4ng b\u00e1o \u0111\u1ea9y, c\u00f3 th\u1ec3 l\u00e0m gi\u00e1n \u0111o\u1ea1n ng\u01b0\u1eddi d\u00f9ng khi \u1ee9ng d\u1ee5ng kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y khi ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin li\u00ean l\u1ea1c l\u00e0 k\u1ecbp th\u1eddi v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n<p>2. **T\u00f9y ch\u1ec9nh**: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cho c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc, n\u00e2ng cao t\u00ednh li\u00ean quan v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a giao ti\u1ebfp.<\/p>\n<p>3. **G\u1eafn k\u1ebft**: C\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c nh\u01b0 n\u00fat ho\u1eb7c li\u00ean k\u1ebft, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/p>\n<p>4. **Ph\u00e2n t\u00edch**: Facebook cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i t\u1ef7 l\u1ec7 g\u1eafn k\u1ebft v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin c\u1ee7a h\u1ecd cho ph\u00f9 h\u1ee3p.<\/p>\n<p>C\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft trong h\u1ec7 sinh th\u00e1i Facebook. \u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u00e0 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai, h\u00e3y tham kh\u1ea3o <a href=\"https:\/\/www.facebook.com\/business\/messenger\" target=\"_blank\" rel=\"noopener\">T\u00e0i li\u1ec7u Facebook Messenger Business<\/a> v\u00e0 c\u00e1c t\u00e0i nguy\u00ean t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh nh\u01b0 HubSpot v\u00e0 Sprout Social.<\/p>\n<h3>C\u00e1ch Facebook S\u1eed D\u1ee5ng Nh\u1eafn Tin Trong \u1ee8ng D\u1ee5ng \u0110\u1ec3 T\u0103ng C\u01b0\u1eddng S\u1ef1 G\u1eafn K\u1ebft C\u1ee7a Ng\u01b0\u1eddi D\u00f9ng<\/h3>\n<p>Facebook t\u1eadn d\u1ee5ng nh\u1eafn tin trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n h\u00f3a h\u01a1n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung li\u00ean quan v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u00f4ng tin chi ti\u1ebft d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, Facebook c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1eedi c\u00e1c tin nh\u1eafn \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a h\u1ecd. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y m\u1ed1i li\u00ean k\u1ebft s\u00e2u s\u1eafc h\u01a1n gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u1ec1n t\u1ea3ng.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, Facebook c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng v\u1ec1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi, g\u1ee3i \u00fd b\u1ea1n b\u00e8 ho\u1eb7c qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u00fat tr\u1ea3 l\u1eddi nhanh, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi n\u1ed9i dung, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n.<\/p>\n<p>H\u01a1n n\u1eefa, c\u00e1c ph\u00e2n t\u00edch m\u00e0 Facebook cung c\u1ea5p cho ph\u00e9p doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafn tin trong \u1ee9ng d\u1ee5ng. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c nh\u1eafn tin trong t\u01b0\u01a1ng lai, \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd v\u1eabn ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng.<\/p>\n<h3>C\u00e1c Th\u1ef1c H\u00e0nh T\u1ed1t Nh\u1ea5t \u0110\u1ec3 T\u1ea1o Ra Tin Nh\u1eafn Trong \u1ee8ng D\u1ee5ng Hi\u1ec7u Qu\u1ea3 Tr\u00ean Facebook<\/h3>\n<p>\u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng tr\u00ean Facebook, h\u00e3y xem x\u00e9t c\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t sau:<\/p>\n<p>1. **Ng\u1eafn G\u1ecdn**: Gi\u1eef cho c\u00e1c tin nh\u1eafn ng\u1eafn g\u1ecdn v\u00e0 \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 cao s\u1ef1 giao ti\u1ebfp r\u00f5 r\u00e0ng t\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a h\u1ecd.<\/p>\n<p>2. **S\u1eed D\u1ee5ng L\u1eddi K\u00eau G\u1ecdi H\u00e0nh \u0110\u1ed9ng M\u1ea1nh M\u1ebd**: Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng h\u1ea5p d\u1eabn.<\/p>\n<p>3. **Ki\u1ec3m Tra v\u00e0 T\u1ed1i \u01afu H\u00f3a**: Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra c\u00e1c \u0111\u1ecbnh d\u1ea1ng tin nh\u1eafn, th\u1eddi gian v\u00e0 n\u1ed9i dung kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng ph\u00e2n t\u00edch \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n.<\/p>\n<p>4. **Ph\u00e2n Kh\u00fac \u0110\u1ed1i T\u01b0\u1ee3ng C\u1ee7a B\u1ea1n**: T\u00f9y ch\u1ec9nh c\u00e1c tin nh\u1eafn cho c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd. S\u1ef1 c\u00e1 nh\u00e2n h\u00f3a n\u00e0y l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>5. **Theo d\u00f5i hi\u1ec7u su\u1ea5t**: Li\u00ean t\u1ee5c theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c.<\/p>\n<p>B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n nh\u1eefng th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 tin nh\u1eafn trong \u1ee9ng d\u1ee5ng tr\u00ean Facebook \u0111\u1ec3 n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u00f3 \u00fd ngh\u0129a. \u0110\u1ec3 c\u00f3 th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eafn tin, h\u00e3y kh\u00e1m ph\u00e1 c\u00e1c t\u00e0i nguy\u00ean t\u1eeb <a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a> v\u00e0 <a href=\"https:\/\/www.adobe.com\/experience-cloud\/journey-optimizer.html\" target=\"_blank\" rel=\"noopener\">Adobe Journey Optimizer<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/in-app-messaging-174107.png\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>M\u1ee5c \u0111\u00edch c\u1ee7a th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng: N\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/h2>\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a c\u00e1c th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng l\u00e0 n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin k\u1ecbp th\u1eddi, ph\u00f9 h\u1ee3p tr\u1ef1c ti\u1ebfp trong giao di\u1ec7n \u1ee9ng d\u1ee5ng. Nh\u1eefng th\u00f4ng b\u00e1o n\u00e0y ph\u1ee5c v\u1ee5 m\u1ed9t s\u1ed1 ch\u1ee9c n\u0103ng ch\u00ednh:<\/p>\n<ul>\n<li><strong>S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng:<\/strong> C\u00e1c th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng gi\u1eef cho ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c t\u00ednh n\u0103ng m\u1edbi, c\u1eadp nh\u1eadt ho\u1eb7c khuy\u1ebfn m\u00e3i, khuy\u1ebfn kh\u00edch h\u1ecd kh\u00e1m ph\u00e1 \u1ee9ng d\u1ee5ng h\u01a1n n\u1eefa. Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c th\u00f4ng b\u00e1o c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean t\u1edbi 88% (Ngu\u1ed3n: Localytics).<\/li>\n<li><strong>Kh\u00e1m ph\u00e1 t\u00ednh n\u0103ng:<\/strong> B\u1eb1ng c\u00e1ch l\u00e0m n\u1ed5i b\u1eadt c\u00e1c ch\u1ee9c n\u0103ng ho\u1eb7c c\u00f4ng c\u1ee5 m\u1edbi, c\u00e1c th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho qu\u00e1 tr\u00ecnh kh\u00e1m ph\u00e1 t\u00ednh n\u0103ng. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a ti\u1ec7n \u00edch c\u1ee7a \u1ee9ng d\u1ee5ng v\u00e0 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c t\u00f9y ch\u1ecdn c\u00f3 s\u1eb5n.<\/li>\n<li><strong>Nh\u1eafc nh\u1edf c\u00f4ng vi\u1ec7c:<\/strong> C\u00e1c th\u00f4ng b\u00e1o c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3, ch\u1eb3ng h\u1ea1n nh\u01b0 ho\u00e0n t\u1ea5t m\u1ed9t giao d\u1ecbch mua ho\u1eb7c tham gia kh\u1ea3o s\u00e1t. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>C\u1eadp nh\u1eadt Th\u1eddi gian Th\u1ef1c:<\/strong> Th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng cung c\u1ea5p th\u00f4ng tin theo th\u1eddi gian th\u1ef1c, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u1ea3nh b\u00e1o v\u1ec1 tin nh\u1eafn ho\u1eb7c c\u1eadp nh\u1eadt, \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng lu\u00f4n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 th\u00f4ng b\u00e1o m\u00e0 kh\u00f4ng c\u1ea7n r\u1eddi kh\u1ecfi \u1ee9ng d\u1ee5ng.<\/li>\n<li><strong>Thu th\u1eadp Ph\u1ea3n h\u1ed3i:<\/strong> Ch\u00fang c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c khuy\u1ebfn kh\u00edch tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn \u1ee9ng d\u1ee5ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3 v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n s\u1ef1 gi\u1eef ch\u00e2n v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y tham kh\u1ea3o c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a Nielsen Norman Group v\u00e0 c\u00e1c b\u00e1o c\u00e1o ng\u00e0nh t\u1eeb App Annie.<\/p>\n<h3>C\u00e1c lo\u1ea1i th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng: Th\u00f4ng tin vs Qu\u1ea3ng c\u00e1o<\/h3>\n<p>Th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh hai lo\u1ea1i ch\u00ednh: th\u00f4ng tin v\u00e0 qu\u1ea3ng c\u00e1o. Hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c lo\u1ea1i n\u00e0y l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3.<\/p>\n<ul>\n<li><strong>Th\u00f4ng b\u00e1o th\u00f4ng tin:<\/strong> C\u00e1c th\u00f4ng b\u00e1o n\u00e0y cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 c\u00e1c c\u1eadp nh\u1eadt \u1ee9ng d\u1ee5ng, t\u00ednh n\u0103ng m\u1edbi ho\u1eb7c thay \u0111\u1ed5i trong ch\u1ee9c n\u0103ng. V\u00ed d\u1ee5, m\u1ed9t <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">th\u00f4ng b\u00e1o nh\u1eafn tin trong \u1ee9ng d\u1ee5ng Firebase<\/a> c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng v\u1ec1 m\u1ed9t t\u00ednh n\u0103ng m\u1edbi gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Th\u00f4ng b\u00e1o qu\u1ea3ng c\u00e1o:<\/strong> Nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 khuy\u1ebfn kh\u00edch mua s\u1eafm ho\u1eb7c tham gia c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t. V\u00ed d\u1ee5, m\u1ed9t <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Salesforce<\/a> c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n, thu h\u00fat ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c h\u01a1n.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea3 hai lo\u1ea1i th\u00f4ng b\u00e1o, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00e2n b\u1eb1ng kh\u00f4ng ch\u1ec9 th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi d\u00f9ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h2>C\u00f4ng C\u1ee5 Tin Nh\u1eafn Trong \u1ee8ng D\u1ee5ng: Ch\u1ecdn Gi\u1ea3i Ph\u00e1p Ph\u00f9 H\u1ee3p<\/h2>\n<p>C\u00e1c c\u00f4ng c\u1ee5 tin nh\u1eafn trong \u1ee9ng d\u1ee5ng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a giao ti\u1ebfp. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> v\u00e0 <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 c\u00e1c t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a hai gi\u1ea3i ph\u00e1p h\u00e0ng \u0111\u1ea7u: tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Firebase v\u00e0 tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Salesforce.<\/p>\n<h3>Tin Nh\u1eafn Trong \u1ee8ng D\u1ee5ng Salesforce: T\u00ednh N\u0103ng v\u00e0 T\u00edch H\u1ee3p<\/h3>\n<p>Salesforce cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p tin nh\u1eafn trong \u1ee9ng d\u1ee5ng m\u1ea1nh m\u1ebd t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi n\u1ec1n t\u1ea3ng Qu\u1ea3n L\u00fd Quan H\u1ec7 Kh\u00e1ch H\u00e0ng (CRM) c\u1ee7a m\u00ecnh. C\u00e1c t\u00ednh n\u0103ng ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a:<\/strong> Salesforce cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u00f9y ch\u1ec9nh tin nh\u1eafn d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>Ph\u00e2n t\u00edch:<\/strong> N\u1ec1n t\u1ea3ng cung c\u1ea5p c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd.<\/li>\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> V\u1edbi c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng, Salesforce c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t tin nh\u1eafn d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/#features\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Salesforce<\/a>, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch nh\u1eafm m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng, cu\u1ed1i c\u00f9ng th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Firebase: L\u1ee3i \u00edch cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n<\/h3>\n<p>Firebase cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p tin nh\u1eafn trong \u1ee9ng d\u1ee5ng m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>H\u1ed7 tr\u1ee3 \u0111a n\u1ec1n t\u1ea3ng:<\/strong> Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Firebase h\u1ed7 tr\u1ee3 c\u1ea3 iOS v\u00e0 Android, gi\u00fap c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng l\u1edbn h\u01a1n.<\/li>\n<li><strong>T\u00edch h\u1ee3p v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 Firebase kh\u00e1c:<\/strong> C\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p tin nh\u1eafn trong \u1ee9ng d\u1ee5ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 Firebase kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e2n t\u00edch v\u00e0 tin nh\u1eafn \u0111\u00e1m m\u00e2y, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng to\u00e0n di\u1ec7n.<\/li>\n<li><strong>Giao di\u1ec7n t\u00f9y ch\u1ec9nh:<\/strong> Firebase cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n thi\u1ebft k\u1ebf giao di\u1ec7n nh\u1eafn tin trong \u1ee9ng d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u1ee9ng d\u1ee5ng, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t qu\u00e1n.<\/li>\n<\/ul>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-cach-trien-khai-giai-phap-chatbot-chi-phi-tao-ra-va-trien-khai-tren-cac-nen-tang\/\">th\u00f4ng b\u00e1o nh\u1eafn tin trong \u1ee9ng d\u1ee5ng Firebase<\/a> c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 qu\u00fd gi\u00e1 cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n<h2>C\u00f4ng C\u1ee5 Tin Nh\u1eafn Trong \u1ee8ng D\u1ee5ng: Ch\u1ecdn Gi\u1ea3i Ph\u00e1p Ph\u00f9 H\u1ee3p<\/h2>\n<p>Khi n\u00f3i \u0111\u1ebfn nh\u1eafn tin trong \u1ee9ng d\u1ee5ng, vi\u1ec7c ch\u1ecdn l\u1ef1a c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a giao ti\u1ebfp. Hai gi\u1ea3i ph\u00e1p n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">th\u00f4ng b\u00e1o nh\u1eafn tin trong \u1ee9ng d\u1ee5ng Firebase<\/a> v\u00e0 <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Salesforce<\/a>. M\u1ed7i gi\u1ea3i ph\u00e1p cung c\u1ea5p nh\u1eefng t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nhu c\u1ea7u kinh doanh kh\u00e1c nhau.<\/p>\n<h3>Tin Nh\u1eafn Trong \u1ee8ng D\u1ee5ng Salesforce: T\u00ednh N\u0103ng v\u00e0 T\u00edch H\u1ee3p<\/h3>\n<p>C\u00e1c kh\u1ea3 n\u0103ng nh\u1eafn tin trong \u1ee9ng d\u1ee5ng c\u1ee7a Salesforce \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y ti\u1ebfp th\u1ecb r\u1ed9ng l\u1edbn h\u01a1n c\u1ee7a n\u00f3. C\u00e1c t\u00ednh n\u0103ng ch\u00ednh bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>C\u00e1 nh\u00e2n h\u00f3a:<\/strong> Salesforce cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p t\u00f9y ch\u1ec9nh tin nh\u1eafn d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, n\u00e2ng cao t\u00ednh li\u00ean quan c\u1ee7a c\u00e1c th\u00f4ng \u0111i\u1ec7p.<\/li>\n<li><strong>Ph\u00e2n t\u00edch:<\/strong> N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch m\u1ea1nh m\u1ebd \u0111\u1ec3 theo d\u00f5i s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a tin nh\u1eafn, cho ph\u00e9p t\u1ed1i \u01b0u h\u00f3a li\u00ean t\u1ee5c.<\/li>\n<li><strong>T\u1ef1 \u0111\u1ed9ng h\u00f3a:<\/strong> V\u1edbi c\u00e1c quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn k\u1ecbp th\u1eddi \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p nh\u1eafn tin trong \u1ee9ng d\u1ee5ng c\u1ee7a Salesforce v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng CRM hi\u1ec7n c\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3.<\/p>\n<h3>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Firebase: L\u1ee3i \u00edch cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n<\/h3>\n<p>Firebase cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n mu\u1ed1n tri\u1ec3n khai nh\u1eafn tin trong \u1ee9ng d\u1ee5ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 cho c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng. C\u00e1c l\u1ee3i \u00edch c\u1ee7a n\u00f3 bao g\u1ed3m:<\/p>\n<ul>\n<li><strong>H\u1ed7 tr\u1ee3 \u0111a n\u1ec1n t\u1ea3ng:<\/strong> Firebase h\u1ed7 tr\u1ee3 c\u1ea3 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Firebase iOS<\/a> v\u00e0 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Firebase Android<\/a>, l\u00e0m cho n\u00f3 tr\u1edf n\u00ean l\u00fd t\u01b0\u1edfng cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n nh\u1eafm \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/li>\n<li><strong>T\u00edch h\u1ee3p d\u1ec5 d\u00e0ng:<\/strong> SDK c\u1ee7a Firebase \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh t\u00edch h\u1ee3p, cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n tri\u1ec3n khai c\u00e1c t\u00ednh n\u0103ng nh\u1eafn tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/li>\n<li><strong>Nh\u1eafn tin th\u1eddi gian th\u1ef1c:<\/strong> Firebase cho ph\u00e9p giao ti\u1ebfp th\u1eddi gian th\u1ef1c, \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi d\u00f9ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c c\u1eadp nh\u1eadt v\u00e0 th\u00f4ng b\u00e1o k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1eed d\u1ee5ng c\u00e1c framework nh\u01b0 <a href=\"https:\/\/flutter.dev\/\" target=\"_blank\" rel=\"noopener\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng Flutter<\/a> ho\u1eb7c <a href=\"https:\/\/reactnative.dev\/\" target=\"_blank\" rel=\"noopener\">tin nh\u1eafn trong \u1ee9ng d\u1ee5ng React Native<\/a>, Firebase cung c\u1ea5p h\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean cho ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/vi\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/\" data-essbisPostTitle=\"Understanding In-App Messaging: Key Differences, Examples, and Tools to Enhance User Engagement\" data-essbisHoverContainer=\"\"><p>Key Takeaways Enhance User Engagement: In-app messaging delivers targeted communications, improving user retention and interaction within mobile applications. Real-Time Communication: Unlike push notifications, in-app messages capture user attention while they are actively using the app, leading to higher engagement rates. Personalization Matters: Tailoring in-app messages based on user behavior and preferences can increase user engagement [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":256096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-256097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/256097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/comments?post=256097"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/256097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media\/256096"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media?parent=256097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/categories?post=256097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/tags?post=256097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}