{"id":256859,"date":"2025-09-02T06:51:03","date_gmt":"2025-09-02T13:51:03","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-pipeline-sales-understanding-stages-differences-from-funnels-and-effective-excel-templates-for-your-business\/"},"modified":"2025-09-02T06:51:03","modified_gmt":"2025-09-02T13:51:03","slug":"nam-vung-quy-trinh-ban-hang-hieu-su-khac-biet-giua-cac-giai-doan-va-pheu-cung-voi-cac-mau-excel-hieu-qua-cho-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/vi\/mastering-pipeline-sales-understanding-stages-differences-from-funnels-and-effective-excel-templates-for-your-business\/","title":{"rendered":"L\u00e0m ch\u1ee7 B\u00e1n h\u00e0ng theo quy tr\u00ecnh: Hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi ph\u1ec5u, v\u00e0 c\u00e1c m\u1eabu Excel hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/vi\/mastering-pipeline-sales-understanding-stages-differences-from-funnels-and-effective-excel-templates-for-your-business\/\" data-essbisposttitle=\"Mastering Pipeline Sales: Understanding Stages, Differences from Funnels, and Effective Excel Templates for Your Business\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/h2>\n<ul>\n<li>Hi\u1ec3u n\u0103m giai \u0111o\u1ea1n thi\u1ebft y\u1ebfu c\u1ee7a <strong>b\u00e1n h\u00e0ng theo quy tr\u00ecnh<\/strong>: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, Tr\u00ecnh di\u1ec5n, \u0110\u1ec1 xu\u1ea5t, v\u00e0 \u0110\u00e0m ph\u00e1n \u0111\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c <strong>m\u1eabu Excel hi\u1ec7u qu\u1ea3 cho qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong> \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c nh\u1eadp d\u1eef li\u1ec7u v\u00e0 h\u00ecnh dung c\u00e1c giai \u0111o\u1ea1n b\u00e1n h\u00e0ng.<\/li>\n<li>Th\u1ef1c hi\u1ec7n quy tr\u00ecnh ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u01b0u ti\u00ean nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao, t\u0103ng n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng l\u00ean t\u1edbi 50%.<\/li>\n<li>T\u1eadn d\u1ee5ng c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a trong giai \u0111o\u1ea1n tr\u00ecnh di\u1ec5n \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c l\u00ean t\u1edbi 70%.<\/li>\n<li>Nh\u1eadn bi\u1ebft s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <strong>k\u00eanh v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong> \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 c\u1ea3 quy tr\u00ecnh n\u1ed9i b\u1ed9 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<\/div>\n<p>Ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <strong>b\u00e1n h\u00e0ng theo quy tr\u00ecnh<\/strong>, n\u01a1i ch\u00fang t\u00f4i s\u1ebd gi\u1ea3i m\u00e3 nh\u1eefng ph\u1ee9c t\u1ea1p c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng thi\u1ebft y\u1ebfu n\u00e0y. Hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n c\u1ee7a m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o nh\u1eb1m n\u00e2ng cao hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd kh\u00e1m ph\u00e1 n\u0103m giai \u0111o\u1ea1n ch\u00ednh c\u1ee7a m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng, \u0111i s\u00e2u v\u00e0o \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c l\u1eadp k\u00eanh trong b\u1ed1i c\u1ea3nh b\u00e1n h\u00e0ng, v\u00e0 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa <a href=\"#sales-funnel-vs-pipeline\">k\u00eanh v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a>. Ngo\u00e0i ra, ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u1eadp k\u00eanh v\u00e0 ph\u00e2n t\u00edch b\u1ea3y giai \u0111o\u1ea1n c\u1ee7a chu k\u1ef3 b\u00e1n h\u00e0ng. \u0110\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, ch\u00fang t\u00f4i c\u0169ng s\u1ebd gi\u1edbi thi\u1ec7u nh\u1eefng <a href=\"#excel-templates\">m\u1eabu Excel hi\u1ec7u qu\u1ea3 cho qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a>, bao g\u1ed3m c\u00e1c t\u00f9y ch\u1ecdn mi\u1ec5n ph\u00ed c\u00f3 th\u1ec3 n\u00e2ng cao ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. H\u00e3y tham gia c\u00f9ng ch\u00fang t\u00f4i khi ch\u00fang t\u00f4i \u0111i\u1ec1u h\u01b0\u1edbng qua nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng n\u00e0y c\u1ee7a <strong>b\u00e1n h\u00e0ng theo quy tr\u00ecnh<\/strong> v\u00e0 trang b\u1ecb cho b\u1ea1n nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h2>5 giai \u0111o\u1ea1n c\u1ee7a m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<h3>Hi\u1ec3u v\u1ec1 c\u00e1c Giai \u0111o\u1ea1n c\u1ee7a Quy tr\u00ecnh B\u00e1n h\u00e0ng<\/h3>\n<p>K\u00eanh b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng, h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb li\u00ean h\u1ec7 ban \u0111\u1ea7u \u0111\u1ebfn vi\u1ec7c ho\u00e0n t\u1ea5t giao d\u1ecbch. Hi\u1ec3u n\u0103m giai \u0111o\u1ea1n ch\u00ednh c\u1ee7a m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch t\u1eebng giai \u0111o\u1ea1n:<\/p>\n<ol>\n<li><strong>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/strong>: Giai \u0111o\u1ea1n ban \u0111\u1ea7u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i, v\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 m\u1ee5c ti\u00eau. Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng v\u1eefng ch\u1eafc, v\u00ec n\u00f3 \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho c\u00e1c t\u01b0\u01a1ng t\u00e1c trong t\u01b0\u01a1ng lai. Theo <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, 61% c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft vi\u1ec7c t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 th\u00e1ch th\u1ee9c h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong>: Khi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho h\u1ecd d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u, ng\u00e2n s\u00e1ch v\u00e0 quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 \u0111i\u1ec3m s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 gi\u00fap \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nghi\u00ean c\u1ee9u t\u1eeb <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> cho th\u1ea5y r\u1eb1ng c\u00e1c c\u00f4ng ty c\u00f3 quy tr\u00ecnh \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3 th\u1ea5y n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng t\u0103ng 50%.<\/li>\n<li><strong>Bu\u1ed5i gi\u1edbi thi\u1ec7u ho\u1eb7c Cu\u1ed9c h\u1ecdp<\/strong>: \u1ede giai \u0111o\u1ea1n n\u00e0y, c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n th\u00f4ng qua c\u00e1c bu\u1ed5i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c cu\u1ed9c h\u1ecdp. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 gi\u1ea3i quy\u1ebft b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi ho\u1eb7c m\u1ed1i quan t\u00e2m n\u00e0o. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Hi\u1ec7p h\u1ed9i Ti\u1ebfp th\u1ecb Hoa K\u1ef3 cho th\u1ea5y r\u1eb1ng c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia l\u00ean \u0111\u1ebfn 70%.<\/li>\n<li><strong>\u0110\u1ec1 xu\u1ea5t<\/strong>: Sau m\u1ed9t bu\u1ed5i gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 tr\u00ecnh b\u00e0y m\u1ed9t \u0111\u1ec1 xu\u1ea5t ch\u00ednh th\u1ee9c ph\u00e1c th\u1ea3o c\u00e1c \u0111i\u1ec1u kho\u1ea3n c\u1ee7a giao d\u1ecbch, bao g\u1ed3m gi\u00e1 c\u1ea3, th\u1eddi gian v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m giao h\u00e0ng. M\u1ed9t \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o t\u1ed1t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a T\u1eadp \u0111o\u00e0n Aberdeen, c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a \u0111\u1ec1 xu\u1ea5t c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 th\u1eafng c\u1ee7a h\u1ecd l\u00ean 20%.<\/li>\n<li><strong>\u0110\u00e0m ph\u00e1n v\u00e0 Cam k\u1ebft<\/strong>: Giai \u0111o\u1ea1n n\u00e0y li\u00ean quan \u0111\u1ebfn c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 gi\u00e1 c\u1ea3, \u0111i\u1ec1u kho\u1ea3n v\u00e0 \u0111i\u1ec1u ki\u1ec7n. K\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u1edf \u0111\u00e2y, v\u00ec ch\u00fang c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c th\u1ecfa thu\u1eadn c\u00f3 l\u1ee3i cho c\u1ea3 hai b\u00ean. Nghi\u00ean c\u1ee9u t\u1eeb Harvard Business Review cho th\u1ea5y r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0m ph\u00e1n th\u00e0nh c\u00f4ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 hi\u1ec3u quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<\/ol>\n<h3>T\u1ea7m quan tr\u1ecdng c\u1ee7a t\u1eebng giai \u0111o\u1ea1n trong quy tr\u00ecnh b\u00e1n h\u00e0ng<\/h3>\n<p>M\u1ed7i giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p tinh ch\u1ec9nh quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd:<\/p>\n<ul>\n<li><strong>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/strong> \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0nh m\u1ea1nh b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o m\u1ed9t d\u00f2ng ch\u1ea3y \u1ed5n \u0111\u1ecbnh c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> gi\u00fap c\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Bu\u1ed5i tr\u00ecnh di\u1ec5n v\u00e0 Cu\u1ed9c h\u1ecdp<\/strong> cung c\u1ea5p c\u01a1 h\u1ed9i cho s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u00f3a, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh m\u1ed9t th\u1ecfa thu\u1eadn.<\/li>\n<li><strong>\u0110\u1ec1 xu\u1ea5t<\/strong> l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec1u kho\u1ea3n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n<li><strong>Th\u01b0\u01a1ng l\u01b0\u1ee3ng<\/strong> l\u00e0 n\u01a1i x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng.<\/li>\n<\/ul>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/messengerbot.app\/vi\/#features\">Bot Messenger<\/a> c\u00f3 th\u1ec3 n\u00e2ng cao giao ti\u1ebfp trong c\u00e1c giai \u0111o\u1ea1n n\u00e0y, cung c\u1ea5p ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ed5ng th\u1ec3.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/09\/pipeline-sales-379968.png\" alt=\"b\u00e1n h\u00e0ng theo quy tr\u00ecnh\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>Pipelining c\u00f3 ngh\u0129a l\u00e0 g\u00ec trong b\u00e1n h\u00e0ng?<\/h2>\n<p>Pipelining trong b\u00e1n h\u00e0ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau cho \u0111\u1ebfn khi ch\u00fang \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng. C\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng n\u00e0y cho ph\u00e9p c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng h\u00ecnh dung n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd, \u01b0u ti\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. B\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1eddng \u1ed1ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o d\u00f2ng doanh thu \u1ed5n \u0111\u1ecbnh.<\/p>\n<h3>\u0110\u1ecbnh ngh\u0129a Pipelining trong b\u1ed1i c\u1ea3nh b\u00e1n h\u00e0ng<\/h3>\n<p>M\u1ed9t \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t khung h\u00ecnh \u1ea3nh c\u00f3 h\u1ec7 th\u1ed1ng m\u00f4 t\u1ea3 c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng, h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng qua qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. Hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3. \u0110\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng \u0111\u1ea1i di\u1ec7n cho h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb li\u00ean h\u1ec7 ban \u0111\u1ea7u \u0111\u1ebfn vi\u1ec7c ch\u1ed1t giao d\u1ecbch. N\u00f3 gi\u00fap c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng \u01b0u ti\u00ean n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd, d\u1ef1 \u0111o\u00e1n doanh thu v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn trong quy tr\u00ecnh b\u00e1n h\u00e0ng. Theo <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, m\u1ed9t \u0111\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 t\u0103ng n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng l\u00ean t\u1edbi 30%.<\/p>\n<h3>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c Pipelining hi\u1ec7u qu\u1ea3 cho c\u00e1c doanh nghi\u1ec7p<\/h3>\n<p>Tri\u1ec3n khai m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c pipelining hi\u1ec7u qu\u1ea3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c doanh nghi\u1ec7p:<\/p>\n<ul>\n<li><strong>T\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5y:<\/strong> M\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan r\u00f5 r\u00e0ng v\u1ec1 t\u00ecnh tr\u1ea1ng c\u1ee7a t\u1eebng giao d\u1ecbch cho ph\u00e9p ph\u00e2n b\u1ed5 v\u00e0 qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c t\u1ed1t h\u01a1n.<\/li>\n<li><strong>D\u1ef1 \u0111o\u00e1n C\u1ea3i thi\u1ec7n:<\/strong> D\u1ef1 \u0111o\u00e1n doanh s\u1ed1 ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a pipeline, gi\u00fap doanh nghi\u1ec7p l\u1eadp k\u1ebf ho\u1ea1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Theo D\u00f5i Hi\u1ec7u Su\u1ea5t:<\/strong> T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 nh\u00f3m so v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t, \u0111\u1ea3m b\u1ea3o t\u00ednh tr\u00e1ch nhi\u1ec7m.<\/li>\n<li><strong>S\u1eed d\u1ee5ng C\u00f4ng ngh\u1ec7:<\/strong> C\u00e1c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i th\u01b0\u1eddng t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 CRM \u0111\u1ec3 qu\u1ea3n l\u00fd pipeline b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. T\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/messengerbot.app\/vi\/#features\" target=\"_blank\">Bot Messenger<\/a> c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch cung c\u1ea5p ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c cho c\u00e1c y\u00eau c\u1ea7u, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua pipeline m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c pipelining hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<h2>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa pipeline v\u00e0 funnel b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa pipeline v\u00e0 funnel b\u00e1n h\u00e0ng ch\u1ee7 y\u1ebfu n\u1eb1m \u1edf c\u1ea5u tr\u00fac v\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a ch\u00fang trong quy tr\u00ecnh b\u00e1n h\u00e0ng. Hi\u1ec3u nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.<\/p>\n<h3>\u0110\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng v\u00e0 Ph\u1ec5u b\u00e1n h\u00e0ng: S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh<\/h3>\n<p><strong>\u0110\u1ecbnh ngh\u0129a:<\/strong><\/p>\n<ul>\n<li><strong>\u0110\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng:<\/strong> \u0110\u01b0\u1eddng \u1ed1ng b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 c\u00e1c giai \u0111o\u1ea1n m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1ea3i qua t\u1eeb li\u00ean h\u1ec7 ban \u0111\u1ea7u \u0111\u1ebfn khi ho\u00e0n t\u1ea5t giao d\u1ecbch. N\u00f3 nh\u1ea5n m\u1ea1nh quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 m\u00e0 c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>Ph\u1ec5u b\u00e1n h\u00e0ng:<\/strong> Ph\u1ec5u b\u00e1n h\u00e0ng, ng\u01b0\u1ee3c l\u1ea1i, minh h\u1ecda h\u00e0nh tr\u00ecnh c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh. N\u00f3 t\u1eadp trung v\u00e0o quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c giai \u0111o\u1ea1n m\u00e0 h\u1ecd tr\u1ea3i qua, l\u00e0m n\u1ed5i b\u1eadt s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng gi\u1ea3m d\u1ea7n \u1edf m\u1ed7i giai \u0111o\u1ea1n.<\/li>\n<\/ul>\n<p><strong>C\u00e1c giai \u0111o\u1ea1n:<\/strong><\/p>\n<ul>\n<li><strong>C\u00e1c giai \u0111o\u1ea1n trong \u0111\u01b0\u1eddng \u1ed1ng:<\/strong> Th\u01b0\u1eddng bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n nh\u01b0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, \u0111\u1ec1 xu\u1ea5t, th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u00e0 ho\u00e0n t\u1ea5t. M\u1ed7i giai \u0111o\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>C\u00e1c giai \u0111o\u1ea1n trong ph\u1ec5u:<\/strong> Th\u00f4ng th\u01b0\u1eddng bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n nh\u01b0 nh\u1eadn th\u1ee9c, quan t\u00e2m, xem x\u00e9t, \u00fd \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 mua h\u00e0ng. Ph\u1ec5u thu h\u1eb9p l\u1ea1i khi c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n<\/ul>\n<p><strong>T\u1eadp trung:<\/strong><\/p>\n<ul>\n<li><strong>T\u1eadp trung v\u00e0o quy tr\u00ecnh:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. N\u00f3 gi\u00fap d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 v\u00e0 qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>T\u1eadp trung v\u00e0o ph\u1ec5u:<\/strong> T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 nh\u1eb1m hi\u1ec3u c\u00e1ch thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h3>Hi\u1ec3u m\u1ed1i quan h\u1ec7 gi\u1eefa Ph\u1ec5u B\u00e1n h\u00e0ng v\u00e0 Quy tr\u00ecnh B\u00e1n h\u00e0ng<\/h3>\n<p>C\u1ea3 quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng \u0111\u1ec1u r\u1ea5t quan tr\u1ecdng cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng to\u00e0n di\u1ec7n. Trong khi quy tr\u00ecnh t\u1eadp trung v\u00e0o c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u1ec5u nh\u1ea5n m\u1ea1nh h\u00e0nh tr\u00ecnh b\u00ean ngo\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/messengerbot.app\/vi\/#features\">Bot Messenger<\/a> c\u00f3 th\u1ec3 n\u00e2ng cao c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c quy tr\u00ecnh v\u00e0 ph\u1ec5u b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a giao ti\u1ebfp, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 ngay l\u1eadp t\u1ee9c, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh v\u00e0 ph\u1ec5u b\u00e1n h\u00e0ng, h\u00e3y xem x\u00e9t c\u00e1c t\u00e0i nguy\u00ean t\u1eeb <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> v\u00e0 <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch s\u00e2u v\u00e0 nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p v\u1ec1 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n<h2>V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh pipeline l\u00e0 g\u00ec?<\/h2>\n<p>Doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh pipeline l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh t\u1eadp trung v\u00e0o d\u00f2ng ch\u1ea3y tuy\u1ebfn t\u00ednh c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb s\u1ea3n xu\u1ea5t \u0111\u1ebfn ti\u00eau d\u00f9ng, nh\u1ea5n m\u1ea1nh hi\u1ec7u qu\u1ea3 v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a c\u00e1c doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh pipeline:<\/p>\n<ol>\n<li><strong>C\u00f4ng ty s\u1ea3n xu\u1ea5t<\/strong>: Nh\u1eefng doanh nghi\u1ec7p n\u00e0y s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ch\u1eb3ng h\u1ea1n, c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 nh\u01b0 Ford v\u00e0 Toyota l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh pipeline, v\u00ec h\u1ecd thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 giao h\u00e0ng xe qua m\u1ed9t chu\u1ed7i cung \u1ee9ng c\u00f3 c\u1ea5u tr\u00fac.<\/li>\n<li><strong>Chu\u1ed7i b\u00e1n l\u1ebb<\/strong>: C\u00e1c c\u00f4ng ty nh\u01b0 Walmart v\u00e0 Target ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh pipeline b\u1eb1ng c\u00e1ch thu mua s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i ch\u00fang qua m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u1eeda h\u00e0ng. M\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd d\u1ef1a v\u00e0o m\u1ed9t quy tr\u00ecnh h\u1ee3p l\u00fd \u0111\u1ec3 qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho v\u00e0 logistics m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<li><strong>Nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u1ed1ng<\/strong>: Danh m\u1ee5c n\u00e0y bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p nh\u01b0 c\u00e1c c\u00f4ng ty lu\u1eadt v\u00e0 c\u00f4ng ty k\u1ebf to\u00e1n, cung c\u1ea5p d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng. H\u1ecd ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh pipeline b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t chu\u1ed7i d\u1ecbch v\u1ee5 d\u1eabn \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li><strong>C\u00f4ng ty n\u0103ng l\u01b0\u1ee3ng<\/strong>: C\u00e1c c\u00f4ng ty nh\u01b0 ExxonMobil v\u00e0 Chevron l\u00e0 nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh pipeline trong l\u0129nh v\u1ef1c n\u0103ng l\u01b0\u1ee3ng, n\u01a1i h\u1ecd khai th\u00e1c, tinh ch\u1ebf v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea7u kh\u00ed th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c quy tr\u00ecnh li\u00ean k\u1ebft.<\/li>\n<li><strong>Vi\u1ec5n th\u00f4ng<\/strong>: C\u00e1c c\u00f4ng ty nh\u01b0 AT&amp;T v\u00e0 Verizon v\u1eadn h\u00e0nh c\u00e1c \u0111\u01b0\u1eddng \u1ed1ng cho d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng, cung c\u1ea5p m\u1ed9t d\u00f2ng ch\u1ea3y th\u00f4ng tin li\u00ean t\u1ee5c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p.<\/li>\n<\/ol>\n<p>Hi\u1ec3u m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1eddng \u1ed1ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 nh\u1eadn ra c\u00e1ch m\u00e0 nh\u1eefng c\u00f4ng ty n\u00e0y t\u1ea1o ra gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c quy tr\u00ecnh v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin, h\u00e3y tham kh\u1ea3o c\u00e1c t\u00e0i nguy\u00ean nh\u01b0 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> v\u00e0 <a href=\"https:\/\/www.inc.com\" target=\"_blank\" rel=\"noopener\">Inc.<\/a>, cung c\u1ea5p c\u00e1c ph\u00e2n t\u00edch s\u00e2u v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh kinh doanh v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang trong c\u00e1c ng\u00e0nh kh\u00e1c nhau.<\/p>\n<h3>Ph\u00e2n t\u00edch c\u00e1c m\u00f4 h\u00ecnh kinh doanh \u0111\u01b0\u1eddng \u1ed1ng th\u00e0nh c\u00f4ng<\/h3>\n<p>C\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1eddng \u1ed1ng th\u00e0nh c\u00f4ng t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh c\u1ea7n xem x\u00e9t khi ph\u00e2n t\u00edch c\u00e1c m\u00f4 h\u00ecnh n\u00e0y:<\/p>\n<ul>\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a<\/strong>: C\u00e1c quy tr\u00ecnh hi\u1ec7u qu\u1ea3 gi\u00fap gi\u1ea3m chi ph\u00ed v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, cho ph\u00e9p doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li><strong>Quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong>: S\u1eed d\u1ee5ng ph\u00e2n t\u00edch gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1eddng \u1ed1ng t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111\u00e1p \u1ee9ng hi\u1ec7u qu\u1ea3 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng<\/strong>: C\u00e1c doanh nghi\u1ec7p \u0111\u01b0\u1eddng \u1ed1ng th\u01b0\u1eddng c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng nhanh ch\u00f3ng, th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u m\u00e0 kh\u00f4ng l\u00e0m gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li><strong>C\u00e1ch Ti\u1ebfp C\u1eadn T\u1eadp Trung V\u00e0o Kh\u00e1ch H\u00e0ng<\/strong>: T\u1eadp trung v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady s\u1ebd th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 kinh doanh l\u1eb7p l\u1ea1i.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ai mu\u1ed1n th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1, vi\u1ec7c s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/#features\">c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng<\/a> c\u00f3 th\u1ec3 n\u00e2ng cao giao ti\u1ebfp v\u00e0 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, gi\u00fap d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/09\/pipeline-sales-211050.png\" alt=\"b\u00e1n h\u00e0ng theo quy tr\u00ecnh\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>Pipeline Sales l\u00e0 g\u00ec?<\/h2>\n<p>Pipeline sales \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 theo d\u00f5i c\u00e1c c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng ti\u1ec1m n\u0103ng qua nhi\u1ec1u giai \u0111o\u1ea1n c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng. \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng gi\u00fap c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng h\u00ecnh dung \u0111\u01b0\u1ee3c ph\u1ec5u b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd, \u01b0u ti\u00ean c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 d\u1ef1 \u0111o\u00e1n doanh thu. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch to\u00e0n di\u1ec7n v\u1ec1 pipeline sales:<\/p>\n<h3>T\u1ed5ng Quan V\u1ec1 C\u00e1c Kh\u00e1i Ni\u1ec7m Pipeline Sales<\/h3>\n<p>Pipeline sales l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a c\u00e1c giao d\u1ecbch ti\u1ec1m n\u0103ng t\u1eeb li\u00ean h\u1ec7 ban \u0111\u1ea7u \u0111\u1ebfn vi\u1ec7c ho\u00e0n t\u1ea5t th\u1ecfa thu\u1eadn. N\u00f3 cung c\u1ea5p m\u1ed9t h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong quy tr\u00ecnh b\u00e1n h\u00e0ng, cho ph\u00e9p ph\u00e2n b\u1ed5 t\u00e0i nguy\u00ean t\u1ed1t h\u01a1n v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c. B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n c\u1ee7a pipeline sales, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3.<\/p>\n<h3>C\u00e1c Th\u00e0nh Ph\u1ea7n Ch\u00ednh C\u1ee7a M\u1ed9t Pipeline B\u00e1n H\u00e0ng Hi\u1ec7u Qu\u1ea3<\/h3>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, c\u1ea7n xem x\u00e9t m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n<ul>\n<li><strong>T\u1ea1o D\u1eabn:<\/strong> X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, ti\u1ebfp th\u1ecb qua email v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i.<\/li>\n<li><strong>Ph\u00e2n lo\u1ea1i:<\/strong> \u0110\u00e1nh gi\u00e1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 kh\u1ea3 n\u0103ng s\u1eb5n s\u00e0ng mua c\u1ee7a h\u1ecd, th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed nh\u01b0 ng\u00e2n s\u00e1ch, nhu c\u1ea7u v\u00e0 th\u1eddi gian.<\/li>\n<li><strong>\u0110\u1ec1 xu\u1ea5t:<\/strong> Tr\u00ecnh b\u00e0y c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee5 th\u1ec3 c\u1ee7a h\u1ecd.<\/li>\n<li><strong>Th\u01b0\u01a1ng l\u01b0\u1ee3ng:<\/strong> Tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn \u0111\u1ec3 ho\u00e0n t\u1ea5t c\u00e1c \u0111i\u1ec1u kho\u1ea3n, gi\u00e1 c\u1ea3 v\u00e0 \u0111i\u1ec1u ki\u1ec7n, th\u01b0\u1eddng y\u00eau c\u1ea7u \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i.<\/li>\n<li><strong>Ch\u1ed1t \u0110\u01a1n:<\/strong> Ho\u00e0n t\u1ea5t vi\u1ec7c b\u00e1n h\u00e0ng, c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c k\u00fd h\u1ee3p \u0111\u1ed3ng v\u00e0 x\u1eed l\u00fd thanh to\u00e1n.<\/li>\n<\/ul>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/#features\">m\u1eabu quy tr\u00ecnh b\u00e1n h\u00e0ng excel<\/a> c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh n\u00e0y, cho ph\u00e9p c\u00e1c nh\u00f3m theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u1ed1i v\u1edbi nh\u1eefng ai \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac, m\u1ed9t <a href=\"https:\/\/messengerbot.app\/vi\/free-trial-offer\/\">m\u1eabu excel cho quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a> c\u00f3 th\u1ec3 r\u1ea5t qu\u00fd gi\u00e1.<\/p>\n<h2>B\u1ea3y giai \u0111o\u1ea1n c\u1ee7a chu tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n<p>Chu tr\u00ecnh b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng qua c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng. Hi\u1ec3u r\u00f5 nh\u1eefng giai \u0111o\u1ea1n n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 b\u1ea3y giai \u0111o\u1ea1n c\u1ee7a chu tr\u00ecnh b\u00e1n h\u00e0ng:<\/p>\n<h3>Ph\u00e2n T\u00edch Chi Ti\u1ebft v\u1ec1 7 Giai \u0110o\u1ea1n c\u1ee7a Chu Tr\u00ecnh B\u00e1n H\u00e0ng<\/h3>\n<ol>\n<li><strong>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng<\/strong>: Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau, bao g\u1ed3m ti\u1ebfp c\u1eadn qua m\u1ea1ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i, v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 h\u1ec7 th\u1ed1ng CRM \u0111\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo HubSpot, 61% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft vi\u1ec7c t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1ea1nh m\u1ebd.<\/li>\n<li><strong>Chu\u1ea9n b\u1ecb<\/strong>: Trong giai \u0111o\u1ea1n n\u00e0y, c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c hi\u1ec3u r\u00f5 doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng \u0111i\u1ec3m \u0111au v\u00e0 quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u t\u1eeb Salesforce cho th\u1ea5y 70% ng\u01b0\u1eddi mua mong \u0111\u1ee3i c\u00e1c \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd, nh\u1ea5n m\u1ea1nh s\u1ef1 c\u1ea7n thi\u1ebft c\u1ee7a vi\u1ec7c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng.<\/li>\n<li><strong>C\u00e1ch ti\u1ebfp c\u1eadn<\/strong>: Giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn l\u00e0 n\u01a1i m\u00e0 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng th\u1ef1c hi\u1ec7n li\u00ean h\u1ec7 ban \u0111\u1ea7u v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c cu\u1ed9c g\u1ecdi l\u1ea1nh, email ho\u1eb7c c\u00e1c cu\u1ed9c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp. Vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u t\u00edch c\u1ef1c v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e0 r\u1ea5t quan tr\u1ecdng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Hi\u1ec7p h\u1ed9i Qu\u1ea3n l\u00fd B\u00e1n h\u00e0ng cho th\u1ea5y r\u1eb1ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3 trong giai \u0111o\u1ea1n n\u00e0y c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t giao d\u1ecbch l\u00ean t\u1edbi 20%.<\/li>\n<li><strong>Tr\u00ecnh b\u00e0y<\/strong>: Trong giai \u0111o\u1ea1n tr\u00ecnh b\u00e0y, \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1eadp trung v\u00e0o c\u00e1ch m\u00e0 n\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt k\u1ec3 chuy\u1ec7n v\u00e0 h\u1ed7 tr\u1ee3 tr\u1ef1c quan c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 tham gia. Nghi\u00ean c\u1ee9u t\u1eeb H\u1ed9i \u0111\u1ed3ng \u0110i\u1ec1u h\u00e0nh Doanh nghi\u1ec7p cho th\u1ea5y r\u1eb1ng ng\u01b0\u1eddi mua \u0111\u00e3 60% trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh tr\u01b0\u1edbc khi h\u1ecd th\u1eadm ch\u00ed t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng, l\u00e0m cho giai \u0111o\u1ea1n n\u00e0y tr\u1edf n\u00ean quan tr\u1ecdng trong vi\u1ec7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd.<\/li>\n<li><strong>X\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i<\/strong>: Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng c\u00f3 nh\u1eefng m\u1ed1i quan t\u00e2m ho\u1eb7c ph\u1ea3n \u0111\u1ed1i c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Giai \u0111o\u1ea1n n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1eafng nghe t\u00edch c\u1ef1c nh\u1eefng m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p nh\u1eefng ph\u1ea3n h\u1ed3i r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Harvard Business Review, vi\u1ec7c x\u1eed l\u00fd ph\u1ea3n \u0111\u1ed1i hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 ch\u1ed1t giao d\u1ecbch l\u00ean t\u1edbi 30%.<\/li>\n<li><strong>Ch\u1ed1t giao d\u1ecbch<\/strong>: Giai \u0111o\u1ea1n k\u1ebft th\u00fac l\u00e0 n\u01a1i m\u00e0 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng y\u00eau c\u1ea7u giao d\u1ecbch. C\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 k\u1ebft th\u00fac gi\u1ea3 \u0111\u1ecbnh ho\u1eb7c k\u1ebft th\u00fac kh\u1ea9n c\u1ea5p c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3. M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Hi\u1ec7p h\u1ed9i \u0110\u1ea1i di\u1ec7n B\u00e1n h\u00e0ng Qu\u1ed1c gia cho bi\u1ebft 80% giao d\u1ecbch c\u1ea7n n\u0103m l\u1ea7n theo d\u00f5i sau cu\u1ed9c h\u1ecdp ban \u0111\u1ea7u, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 ki\u00ean tr\u00ec trong vi\u1ec7c ho\u00e0n t\u1ea5t giao d\u1ecbch.<\/li>\n<li><strong>Theo d\u00f5i<\/strong>: Sau khi giao d\u1ecbch, vi\u1ec7c theo d\u00f5i kh\u00e1ch h\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c ki\u1ec3m tra, cung c\u1ea5p h\u1ed7 tr\u1ee3 b\u1ed5 sung, ho\u1eb7c y\u00eau c\u1ea7u gi\u1edbi thi\u1ec7u. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain &amp; Company, vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ch\u1ec9 5% c\u00f3 th\u1ec3 l\u00e0m t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb 25% \u0111\u1ebfn 95%, l\u00e0m n\u1ed5i b\u1eadt t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c theo d\u00f5i hi\u1ec7u qu\u1ea3.<\/li>\n<\/ol>\n<h3>C\u00e1ch M\u1ed7i Giai \u0110o\u1ea1n Li\u00ean Quan \u0110\u1ebfn B\u00e1n H\u00e0ng Pipeline<\/h3>\n<p>M\u1ed7i giai \u0111o\u1ea1n c\u1ee7a chu k\u1ef3 b\u00e1n h\u00e0ng \u0111\u1ec1u li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi b\u00e1n h\u00e0ng pipeline, n\u01a1i m\u00e0 tr\u1ecdng t\u00e2m l\u00e0 qu\u1ea3n l\u00fd c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua nh\u1eefng giai \u0111o\u1ea1n n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/#features\">t\u00ednh n\u0103ng c\u1ee7a Messenger Bot<\/a>, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u01b0\u01a1ng t\u00e1c ban \u0111\u1ea7u, n\u00e2ng cao c\u00e1c giai \u0111o\u1ea1n t\u00ecm ki\u1ebfm v\u00e0 theo d\u00f5i. S\u1ef1 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m \u0111\u01a1n gi\u1ea3n h\u00f3a giao ti\u1ebfp m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n s\u1ef1 tham gia, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n.<\/p>\n<p>H\u01a1n n\u1eefa, vi\u1ec7c s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/huong-dan-bot-messenger\/\">c\u00e1c m\u1eabu b\u00e1n h\u00e0ng pipeline trong Excel<\/a> c\u00f3 th\u1ec3 gi\u00fap h\u00ecnh dung m\u1ed7i giai \u0111o\u1ea1n, cho ph\u00e9p c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd. D\u00f9 s\u1eed d\u1ee5ng m\u1ed9t <a href=\"https:\/\/messengerbot.app\/vi\/free-trial-offer\/\">m\u1eabu b\u00e1n h\u00e0ng pipeline excel mi\u1ec5n ph\u00ed<\/a> hay m\u1ed9t m\u1eabu to\u00e0n di\u1ec7n h\u01a1n <a href=\"https:\/\/messengerbot.app\/vi\/gia-ca\/\">k\u1ebf ho\u1ea1ch gi\u00e1<\/a>, c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ed1i v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n<h2>S\u1eed d\u1ee5ng M\u1eabu Excel cho Qu\u1ea3n l\u00fd Doanh s\u1ed1 B\u00e1n h\u00e0ng<\/h2>\n<p>Qu\u1ea3n l\u00fd m\u1ed9t doanh s\u1ed1 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. M\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <strong>m\u1eabu Excel cho doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong> qu\u1ea3n l\u00fd. Nh\u1eefng m\u1eabu n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, c\u01a1 h\u1ed9i v\u00e0 chuy\u1ec3n \u0111\u1ed5i, gi\u00fap d\u1ec5 d\u00e0ng h\u00ecnh dung quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c l\u0129nh v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n<h3>Kh\u00e1m Ph\u00e1 M\u1eabu Doanh s\u1ed1 B\u00e1n h\u00e0ng Excel<\/h3>\n<p>M\u1eabu doanh s\u1ed1 b\u00e1n h\u00e0ng Excel l\u00e0 c\u00e1c b\u1ea3ng t\u00ednh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf s\u1eb5n cho ph\u00e9p c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng nh\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng. Nh\u1eefng m\u1eabu n\u00e0y th\u01b0\u1eddng bao g\u1ed3m c\u00e1c c\u1ed9t cho t\u00ean kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, th\u00f4ng tin li\u00ean h\u1ec7, giai \u0111o\u1ea1n giao d\u1ecbch, ng\u00e0y d\u1ef1 ki\u1ebfn \u0111\u00f3ng giao d\u1ecbch v\u00e0 doanh thu ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t <strong>m\u1eabu Excel cho doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong>, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li><strong>T\u1ed1i \u01b0u h\u00f3a Nh\u1eadp D\u1eef li\u1ec7u:<\/strong> Nh\u1eadp v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea7n m\u1ec1m ph\u1ee9c t\u1ea1p.<\/li>\n<li><strong>H\u00ecnh dung c\u00e1c Giai \u0111o\u1ea1n B\u00e1n h\u00e0ng:<\/strong> D\u1ec5 d\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong quy tr\u00ecnh b\u00e1n h\u00e0ng, gi\u00fap \u01b0u ti\u00ean c\u00e1c cu\u1ed9c theo d\u00f5i.<\/li>\n<li><strong>Ph\u00e2n t\u00edch Hi\u1ec7u su\u1ea5t:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng th\u1ee9c c\u00f3 s\u1eb5n \u0111\u1ec3 t\u00ednh to\u00e1n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 d\u1ef1 \u0111o\u00e1n doanh thu.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ai \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t t\u00f9y ch\u1ecdn mi\u1ec5n ph\u00ed, c\u00f3 nhi\u1ec1u <strong>m\u1eabu pipeline b\u00e1n h\u00e0ng excel mi\u1ec5n ph\u00ed<\/strong> t\u00e0i nguy\u00ean c\u00f3 s\u1eb5n tr\u1ef1c tuy\u1ebfn, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kinh doanh c\u1ee5 th\u1ec3.<\/p>\n<h3>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c S\u1eed d\u1ee5ng M\u1eabu Pipeline B\u00e1n h\u00e0ng Excel Mi\u1ec5n ph\u00ed<\/h3>\n<p>S\u1eed d\u1ee5ng m\u1ed9t <strong>m\u1eabu pipeline b\u00e1n h\u00e0ng excel mi\u1ec5n ph\u00ed<\/strong> cung c\u1ea5p m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf:<\/p>\n<ul>\n<li><strong>Ti\u1ebft ki\u1ec7m Chi ph\u00ed:<\/strong> C\u00e1c m\u1eabu mi\u1ec5n ph\u00ed lo\u1ea1i b\u1ecf nhu c\u1ea7u v\u1ec1 ph\u1ea7n m\u1ec1m CRM \u0111\u1eaft ti\u1ec1n trong khi v\u1eabn cung c\u1ea5p c\u00e1c kh\u1ea3 n\u0103ng theo d\u00f5i c\u1ea7n thi\u1ebft.<\/li>\n<li><strong>C\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh:<\/strong> C\u00e1c m\u1eabu Excel c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o, cho ph\u00e9p doanh nghi\u1ec7p th\u00eam ho\u1eb7c b\u1edbt c\u00e1c tr\u01b0\u1eddng khi c\u1ea7n thi\u1ebft.<\/li>\n<li><strong>Chia s\u1ebb d\u1ec5 d\u00e0ng:<\/strong> C\u00e1c t\u1ec7p Excel c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u1eafm r\u00f5 v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, vi\u1ec7c t\u1eadn d\u1ee5ng <strong>m\u1eabu quy tr\u00ecnh b\u00e1n h\u00e0ng excel<\/strong> c\u00f3 th\u1ec3 n\u00e2ng cao \u0111\u00e1ng k\u1ec3 vi\u1ec7c qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c theo d\u00f5i doanh s\u1ed1 v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/vi\/mastering-pipeline-sales-understanding-stages-differences-from-funnels-and-effective-excel-templates-for-your-business\/\" data-essbisPostTitle=\"Mastering Pipeline Sales: Understanding Stages, Differences from Funnels, and Effective Excel Templates for Your Business\" data-essbisHoverContainer=\"\"><p>Key Takeaways Understand the five essential stages of pipeline sales: Prospecting, Lead Qualification, Demo, Proposal, and Negotiation to enhance your sales strategy. Utilize effective Excel templates for sales pipeline management to streamline data entry and visualize sales stages. Implement lead qualification processes to prioritize high-conversion leads, boosting sales productivity by up to 50%. Leverage personalized [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":256858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-256859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/256859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/comments?post=256859"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/256859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media\/256858"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media?parent=256859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/categories?post=256859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/tags?post=256859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}