{"id":258423,"date":"2025-11-02T16:16:00","date_gmt":"2025-11-03T00:16:00","guid":{"rendered":"https:\/\/messengerbot.app\/how-user-onboarding-tools-help-saas-products-retain-customers-and-speed-time-to-value\/"},"modified":"2025-11-02T16:16:00","modified_gmt":"2025-11-03T00:16:00","slug":"cac-cong-cu-huong-dan-nguoi-dung-giup-san-pham-saas-giu-chan-khach-hang-va-rut-ngan-thoi-gian-tao-gia-tri","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/vi\/how-user-onboarding-tools-help-saas-products-retain-customers-and-speed-time-to-value\/","title":{"rendered":"C\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng gi\u00fap s\u1ea3n ph\u1ea9m SaaS gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 \u0111\u1ea1t gi\u00e1 tr\u1ecb"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/vi\/how-user-onboarding-tools-help-saas-products-retain-customers-and-speed-time-to-value\/\" data-essbisposttitle=\"How User Onboarding Tools Help SaaS Products Retain Customers and Speed Time-to-Value\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/h2>\n<ul>\n<li>C\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng l\u00e0 c\u1ea7n g\u1ea1t bi\u1ebfn \u0111\u0103ng k\u00fd th\u00e0nh kh\u00e1ch h\u00e0ng gi\u1eef ch\u00e2n\u2014t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m b\u1edbt ma s\u00e1t v\u00e0 l\u00e0m cho h\u00e0nh \u0111\u1ed9ng c\u00f3 \u00fd ngh\u0129a \u0111\u1ea7u ti\u00ean tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi.<\/li>\n<li>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3, kh\u00f4ng ph\u1ea3i t\u00ednh n\u0103ng: theo d\u00f5i t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t, th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb (TTV) v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u1eafn h\u1ea1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 b\u1ea5t k\u1ef3 kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0o v\u00e0o c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>\u01afu ti\u00ean c\u00e1c c\u00f4ng c\u1ee5 k\u1ebft h\u1ee3p tour s\u1ea3n ph\u1ea9m, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, danh s\u00e1ch ki\u1ec3m tra, ph\u00e2n kh\u00fac v\u00e0 ph\u00e2n t\u00edch\u2014c\u1ea5u tr\u00fac n\u00e0y t\u0103ng t\u1ed1c \u0111\u1ed9 k\u00edch ho\u1ea1t cho c\u00e1c s\u1ea3n ph\u1ea9m SaaS.<\/li>\n<li>B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng nh\u1eb9 ho\u1eb7c c\u00e1c g\u00f3i mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o m\u1eabu quy tr\u00ecnh, sau \u0111\u00f3 n\u00e2ng c\u1ea5p l\u00ean c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn SaaS doanh nghi\u1ec7p ch\u1ec9 khi c\u00e1c ch\u1ec9 s\u1ed1 bi\u1ec7n minh cho chi ph\u00ed.<\/li>\n<li>S\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a Messenger Bot \u0111\u1ec3 ph\u1ee5c h\u1ed3i ng\u01b0\u1eddi d\u00f9ng b\u1ecb ng\u01b0ng tr\u1ec7\u2014t\u0103ng c\u01b0\u1eddng qua tr\u00f2 chuy\u1ec7n ho\u1eb7c SMS th\u01b0\u1eddng th\u00fac \u0111\u1ea9y k\u00edch ho\u1ea1t v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf.<\/li>\n<li>M\u1edf r\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ea1o m\u1eabu c\u00e1c s\u00e1ch h\u01b0\u1edbng d\u1eabn, ph\u00e2n kh\u00fac n\u00e2ng cao v\u00e0 th\u1eed nghi\u1ec7m A\/B; duy tr\u00ec ROI b\u1eb1ng c\u00e1ch gi\u1edbi h\u1ea1n n\u00e2ng c\u1ea5p d\u1ef1a tr\u00ean nh\u1eefng c\u1ea3i ti\u1ebfn r\u00f5 r\u00e0ng trong k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n.<\/li>\n<li>\u0110\u1ec3 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a nhanh ch\u00f3ng v\u00e0 l\u1eb7p l\u1ea1i b\u1ea3n sao, h\u00e3y b\u1ed5 sung b\u1ed9 c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c n\u1ec1n t\u1ea3ng sinh ra \u0111\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p \u0111a ng\u00f4n ng\u1eef v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 th\u1eed nghi\u1ec7m.<\/li>\n<\/ul>\n<\/div>\n<p>C\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng l\u00e0 ki\u1ebfn tr\u00fac th\u1ea7m l\u1eb7ng \u0111\u1ee9ng sau m\u1ed7i s\u1ea3n ph\u1ea9m SaaS th\u00e0nh c\u00f4ng: ch\u00fang quy\u1ebft \u0111\u1ecbnh xem m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u00f3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c hay ch\u1ec9 l\u00e0 m\u1ed9t th\u1ed1ng k\u00ea r\u1eddi b\u1ecf. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd xem x\u00e9t l\u00fd do t\u1ea1i sao c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng l\u1ea1i l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c gi\u1eef ch\u00e2n v\u00e0 r\u1eddi b\u1ecf, nh\u1eefng t\u00ednh n\u0103ng n\u00e0o ph\u00e2n bi\u1ec7t c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t, v\u00e0 c\u00e1ch ch\u1ecdn l\u1ef1a c\u0169ng nh\u01b0 tri\u1ec3n khai ch\u00fang m\u00e0 kh\u00f4ng l\u00e0m ch\u1eadm qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c danh s\u00e1ch v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf\u2014t\u1eeb c\u00e1c t\u00f9y ch\u1ecdn mi\u1ec5n ph\u00ed \u0111\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng cao c\u1ea5p\u2014c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 k\u00edch ho\u1ea1t v\u00e0 th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb, c\u00f9ng m\u1ed9t c\u1ea9m nang \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 h\u01b0\u1edbng d\u1eabn khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n. N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c r\u00fat ng\u1eafn th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb, c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t, v\u00e0 bi\u1ebfn ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u00e2u d\u00e0i, th\u00ec c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng ph\u00f9 h\u1ee3p v\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng c\u00f3 k\u1ef7 lu\u1eadt l\u00e0 n\u01a1i m\u00e0 h\u1ea7u h\u1ebft c\u00e1c c\u1ea3i ti\u1ebfn b\u1eaft \u0111\u1ea7u.<\/p>\n<h2>T\u1ea1i sao c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng l\u1ea1i l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c r\u1eddi b\u1ecf v\u00e0 gi\u1eef ch\u00e2n<\/h2>\n<p>T\u00f4i x\u00e2y d\u1ef1ng quy tr\u00ecnh nh\u1eafn tin v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u1ea1i Messenger Bot, v\u00ec v\u1eady t\u00f4i th\u1ea5y kho\u1ea3nh kh\u1eafc m\u00e0 ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c l\u00e0 ch\u1ea5p nh\u1eadn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c l\u00e0 r\u1eddi b\u1ecf. C\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecbnh h\u00ecnh kho\u1ea3nh kh\u1eafc \u0111\u00f3. Ch\u00fang chuy\u1ec3n \u0111\u1ed5i s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a s\u1ea3n ph\u1ea9m th\u00e0nh m\u1ed9t chu\u1ed7i nh\u1eefng chi\u1ebfn th\u1eafng nh\u1ecf, d\u1ec5 hi\u1ec3u: m\u1ed9t thi\u1ebft l\u1eadp h\u01b0\u1edbng d\u1eabn, m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ea7u ti\u00ean r\u00f5 r\u00e0ng, m\u1ed9t s\u1ef1 nh\u1eafc nh\u1edf k\u1ecbp th\u1eddi ng\u0103n ch\u1eb7n s\u1ef1 nh\u1ea7m l\u1eabn. N\u1ebfu l\u00e0m t\u1ed1t, nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 k\u00edch ho\u1ea1t; n\u1ebfu l\u00e0m kh\u00f4ng t\u1ed1t, ch\u00fang t\u1ea1o ra ma s\u00e1t d\u1eabn \u0111\u1ebfn vi\u1ec7c r\u1eddi b\u1ecf sau ba, b\u1ea3y ho\u1eb7c ba m\u01b0\u01a1i ng\u00e0y.<\/p>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, onboarding l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng: th\u00f4ng \u0111i\u1ec7p, tour s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac v\u00e0 \u0111o l\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u00f9ng nhau. T\u00f4i d\u1ef1a v\u00e0o c\u00e1c m\u1eabu quy tr\u00ecnh onboarding \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp v\u00e0 c\u00e1c khung \u0111\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng h\u1ec7 th\u1ed1ng n\u00e0y\u2014nh\u1eefng m\u1eabu m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 trong c\u00e1c v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding c\u1ee7a ch\u00fang t\u00f4i\u2014v\u00e0 t\u00f4i k\u1ebft h\u1ee3p nh\u1eefng m\u1eabu \u0111\u00f3 v\u1edbi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch trong h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng c\u1ee7a ch\u00fang t\u00f4i. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i l\u00e0 t\u00f9y ch\u1ecdn cho c\u00e1c \u0111\u1ed9i ng\u0169 SaaS c\u00f3 t\u01b0 duy ph\u00e1t tri\u1ec3n; ch\u00fang l\u00e0 \u0111\u00f2n b\u1ea9y thay \u0111\u1ed5i c\u00e1c \u0111\u01b0\u1eddng cong gi\u1eef ch\u00e2n.<\/p>\n<h3>C\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t SaaS<\/h3>\n<p>K\u00edch ho\u1ea1t ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t ng\u01b0\u1ee1ng h\u00e0nh vi: m\u1ed9t h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng ho\u1eb7c m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u00e0nh \u0111\u1ed9ng d\u1ef1 \u0111o\u00e1n gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i. T\u00f4i s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u00e0m cho con \u0111\u01b0\u1eddng \u0111\u00f3 tr\u1edf n\u00ean r\u00f5 r\u00e0ng. C\u00e1c tour s\u1ea3n ph\u1ea9m l\u00e0m n\u1ed5i b\u1eadt h\u00e0nh \u0111\u1ed9ng c\u1ed1t l\u00f5i, th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng nh\u1eafc nh\u1edf ng\u01b0\u1eddi d\u00f9ng v\u00e0o th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p, v\u00e0 c\u00e1c quy tr\u00ecnh d\u1ef1a tr\u00ean danh s\u00e1ch ki\u1ec3m tra gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c. \u0110\u00f3 l\u00e0 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn trong video h\u01b0\u1edbng d\u1eabn tour s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li>L\u00e0m cho h\u00e0nh \u0111\u1ed9ng ch\u00ednh \u0111\u1ea7u ti\u00ean tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi v\u00e0 c\u00f3 ph\u1ea7n th\u01b0\u1edfng. S\u1eed d\u1ee5ng m\u1ed9t tour t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng qua h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t c\u00f3 t\u01b0\u01a1ng quan v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n.<\/li>\n<li>K\u00edch ho\u1ea1t th\u00f4ng \u0111i\u1ec7p d\u1ef1a tr\u00ean h\u00e0nh vi. V\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, t\u00f4i t\u1ea1o ra c\u00e1c chu\u1ed7i th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t khi ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i\u2014\u0111i\u1ec1u n\u00e0y bi\u1ebfn c\u00e1c \u0111\u0103ng k\u00fd th\u1ee5 \u0111\u1ed9ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi kh\u00e1m ph\u00e1 ch\u1ee7 \u0111\u1ed9ng.<\/li>\n<li>\u0110\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c th\u00f4ng b\u00e1o \u0111a ng\u00f4n ng\u1eef v\u00e0 CTA c\u1ee5 th\u1ec3 cho ph\u00e2n kh\u00fac gi\u1ea3m ma s\u00e1t cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng \u0111a d\u1ea1ng.<\/li>\n<\/ul>\n<p>C\u00e1c c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho vi\u1ec7c onboard SaaS\u2014nh\u1eefng g\u00ec nhi\u1ec1u ng\u01b0\u1eddi g\u1ecdi l\u00e0 c\u00f4ng c\u1ee5 onboard SaaS\u2014c\u0169ng t\u00edch h\u1ee3p ph\u00e2n t\u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i. N\u1ebfu m\u1ed9t tour h\u01b0\u1edbng d\u1eabn c\u00f3 t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf cao \u1edf b\u01b0\u1edbc hai, ph\u00e2n t\u00edch s\u1ebd ti\u1ebft l\u1ed9 \u0111i\u1ec1u \u0111\u00f3; n\u1ebfu m\u1ed9t m\u1eb9o trong \u1ee9ng d\u1ee5ng l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t cho m\u1ed9t nh\u00f3m nh\u01b0ng kh\u00f4ng cho nh\u00f3m kh\u00e1c, ph\u00e2n kh\u00fac s\u1ebd cho b\u1ea1n bi\u1ebft gi\u1ea3 thuy\u1ebft n\u00e0o c\u1ea7n th\u1eed nghi\u1ec7m ti\u1ebfp theo. \u0110\u1ec3 c\u00f3 c\u00e1c m\u1eabu th\u1ef1c ti\u1ec5n, h\u00e3y xem c\u00e1c v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboard cho SaaS v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh c\u1ea7n theo d\u00f5i khi \u0111\u00e1nh gi\u00e1 c\u00f4ng c\u1ee5 onboard ng\u01b0\u1eddi d\u00f9ng SaaS<\/h3>\n<p>Khi t\u00f4i \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng c\u1ee5 onboard ng\u01b0\u1eddi d\u00f9ng, t\u00f4i \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, kh\u00f4ng ph\u1ea3i t\u00ednh n\u0103ng. C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00fang s\u1ebd cho b\u1ea1n bi\u1ebft li\u1ec7u m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ef1c s\u1ef1 gi\u1ea3m th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n hay kh\u00f4ng:<\/p>\n<ul>\n<li>T\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t: t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng m\u1edbi ho\u00e0n th\u00e0nh s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t \u0111\u00e3 \u0111\u1ecbnh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian m\u1ee5c ti\u00eau.<\/li>\n<li>Th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb (TTV): th\u1eddi gian trung v\u1ecb t\u1eeb khi \u0111\u0103ng k\u00fd \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ea7u ti\u00ean.<\/li>\n<li>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u1eafn h\u1ea1n (ng\u00e0y 7, ng\u00e0y 30): c\u00e1c ch\u1ec9 s\u1ed1 s\u1edbm cho th\u1ea5y vi\u1ec7c onboard \u0111\u00e3 th\u00e0nh c\u00f4ng.<\/li>\n<li>S\u1ef1 ch\u1ea5p nh\u1eadn t\u00ednh n\u0103ng v\u00e0 t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf trong ph\u1ec5u: n\u01a1i ng\u01b0\u1eddi d\u00f9ng t\u1eeb b\u1ecf c\u00e1c quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn ho\u1eb7c b\u1ecf qua c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u00edn hi\u1ec7u \u0111\u00e1ng tin c\u1eady, t\u00f4i trang b\u1ecb cho c\u00e1c quy tr\u00ecnh onboarding c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m nh\u01b0 Amplitude v\u00e0 Mixpanel v\u00e0 \u0111\u1ed1i chi\u1ebfu v\u1edbi nghi\u00ean c\u1ee9u UX nh\u01b0 c\u00e1c ph\u00e1t hi\u1ec7n c\u1ee7a Nielsen Norman Group. S\u1ef1 k\u1ebft h\u1ee3p \u0111\u00f3 l\u00e0m n\u1ed5i b\u1eadt c\u1ea3 s\u1ef1 gi\u1ea3m s\u00fat \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 s\u1ef1 b\u1ed1i r\u1ed1i \u0111\u1ecbnh t\u00ednh. S\u1eed d\u1ee5ng \u0111\u1ecbnh ngh\u0129a onboarding kh\u00e1ch h\u00e0ng v\u00e0 t\u00e0i nguy\u00ean c\u00e1c b\u01b0\u1edbc onboarding \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 s\u1ef1 ki\u1ec7n v\u1edbi c\u00e1c KPI c\u00f3 \u00fd ngh\u0129a, v\u00e0 tham kh\u1ea3o c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding khi b\u1ea1n c\u1ea7n c\u00e1c gi\u1ea3i ph\u00e1p chi\u1ebfn thu\u1eadt. T\u00f4i c\u0169ng theo d\u00f5i c\u00e1c nh\u00f3m l\u00e2u d\u00e0i\u2014n\u1ebfu vi\u1ec7c k\u00edch ho\u1ea1t c\u1ea3i thi\u1ec7n nh\u01b0ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n 90 ng\u00e0y kh\u00f4ng thay \u0111\u1ed5i, th\u00ec s\u1ef1 thay \u0111\u1ed5i trong onboarding \u0111\u00e3 gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 chi\u1ebfn thu\u1eadt m\u00e0 kh\u00f4ng l\u00e0m thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y nh\u1edb \u0111\u1ebfn chi ph\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9: m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed ho\u1eb7c c\u00f3 chi ph\u00ed th\u1ea5p \u0111\u1ec3 th\u1eed nghi\u1ec7m; nh\u1eefng c\u00f4ng c\u1ee5 kh\u00e1c th\u00ec \u1edf c\u1ea5p doanh nghi\u1ec7p v\u00e0 l\u00e0m thay \u0111\u1ed5i l\u1ed9 tr\u00ecnh c\u1ee7a b\u1ea1n. T\u00f4i c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c th\u00ed nghi\u1ec7m nhanh v\u00e0 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u00e2u d\u00e0i b\u1eb1ng c\u00e1ch b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c quy tr\u00ecnh nh\u1eb9 v\u00e0 l\u1eb7p l\u1ea1i h\u01b0\u1edbng t\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00edch h\u1ee3p h\u01a1n khi c\u00e1c ch\u1ec9 s\u1ed1 bi\u1ec7n minh cho vi\u1ec7c n\u00e2ng c\u1ea5p.<\/p>\n<p>T\u00e0i nguy\u00ean li\u00ean quan: kh\u00e1m ph\u00e1 c\u00e1c m\u1eabu onboarding th\u1ef1c ti\u1ec5n trong h\u01b0\u1edbng d\u1eabn t\u1ea1o ra tr\u1ea3i nghi\u1ec7m onboarding kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i v\u00e0 xem c\u00e1c v\u00ed d\u1ee5 UX onboarding t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf \u0111\u1ec3 l\u1ea5y m\u1eabu v\u00e0 c\u1ea3m h\u1ee9ng.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/user-onboarding-tools-265381.jpg\" alt=\"c\u00e1c c\u00f4ng c\u1ee5 onboarding cho ng\u01b0\u1eddi d\u00f9ng\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>Nh\u1eefng t\u00ednh n\u0103ng n\u00e0o \u0111\u1ecbnh ngh\u0129a c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t<\/h2>\n<p>T\u00f4i \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng lo\u1ea1i b\u1ecf ma s\u00e1t v\u00e0 l\u00e0m cho k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ea7u ti\u00ean tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. C\u00e1c c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t k\u1ebft h\u1ee3p c\u00e1c tour s\u1ea3n ph\u1ea9m h\u01b0\u1edbng d\u1eabn, th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng, quy tr\u00ecnh ki\u1ec3m tra, ph\u00e2n kh\u00fac v\u00e0 ph\u00e2n t\u00edch th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ed3ng nh\u1ea5t m\u00e0 tr\u1ef1c ti\u1ebfp li\u00ean k\u1ebft v\u1edbi c\u00e1c m\u1ee5c ti\u00eau k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n. Khi t\u00f4i ch\u1ecdn c\u00f4ng c\u1ee5, t\u00f4i t\u00ecm ki\u1ebfm s\u1ef1 ma s\u00e1t trong vi\u1ec7c tri\u1ec3n khai th\u1ea5p, c\u00e1c y\u1ebfu t\u1ed1 k\u00edch ho\u1ea1t h\u00e0nh vi, h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef v\u00e0 c\u00e1c \u0111i\u1ec3m \u0111o l\u01b0\u1eddng v\u00e0o ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00e1c th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 di\u1ec5n ra nhanh ch\u00f3ng.<\/p>\n<h3>Danh s\u00e1ch c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng: c\u00e1c kh\u1ea3 n\u0103ng thi\u1ebft y\u1ebfu c\u1ea7n \u01b0u ti\u00ean<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c kh\u1ea3 n\u0103ng m\u00e0 t\u00f4i y\u00eau c\u1ea7u khi x\u00e2y d\u1ef1ng h\u01b0\u1edbng d\u1eabn v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng:<\/p>\n<ul>\n<li>C\u00e1c tour s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u01b0\u1edbng d\u1eabn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau theo nh\u00f3m v\u00e0 h\u00e0nh vi \u2014 xem v\u00ed d\u1ee5 trong video h\u01b0\u1edbng d\u1eabn tour s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">video h\u01b0\u1edbng d\u1eabn tour s\u1ea3n ph\u1ea9m<\/a>.<\/li>\n<li>Th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c tooltip ng\u1eef c\u1ea3nh k\u00edch ho\u1ea1t d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o email \u0111\u1ec3 k\u00edch ho\u1ea1t.<\/li>\n<li>C\u00e1c ch\u1ec9 s\u1ed1 ti\u1ebfn \u0111\u1ed9 d\u1ef1a tr\u00ean danh s\u00e1ch ki\u1ec3m tra \u0111\u1ec3 t\u1ea1o ra c\u00e1c m\u1ee5c ti\u00eau vi m\u00f4 r\u00f5 r\u00e0ng v\u00e0 gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c \u2014 \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1 trong b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a>.<\/li>\n<li>Ph\u00e2n kh\u00fac v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ec3 c\u00e1c quy tr\u00ecnh th\u00edch \u1ee9ng theo vai tr\u00f2, k\u00edch th\u01b0\u1edbc ho\u1eb7c \u0111\u1ecba ph\u01b0\u01a1ng \u2014 \u0111\u1ecdc th\u00eam v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n kh\u00fac trong <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-cac-loai-phuong-phap-phan-tich-phan-khuc-nguoi-dung-va-cac-vi-du-thuc-te-de-nang-cao-hieu-biet-ve-khach-hang\/\">ph\u00e2n t\u00edch ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng<\/a>.<\/li>\n<li>C\u00e1c t\u00edch h\u1ee3p ph\u00e2n t\u00edch (Amplitude, Mixpanel) v\u00e0 thi\u1ebft b\u1ecb \u0111o s\u1ef1 ki\u1ec7n \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u00edch ho\u1ea1t, TTV v\u00e0 t\u1ef7 l\u1ec7 r\u01a1i trong ph\u1ec5u.<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec3 c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u01b0\u1edbng d\u1eabn c\u00f3 th\u1ec3 k\u00edch ho\u1ea1t c\u00e1c theo d\u00f5i qua SMS, messenger ho\u1eb7c email.<\/li>\n<li>\u0110\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef \u0111\u1ec3 gi\u1ea3m b\u1edbt r\u00e0o c\u1ea3n cho ng\u01b0\u1eddi d\u00f9ng to\u00e0n c\u1ea7u v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t.<\/li>\n<li>C\u00e1c t\u00ednh n\u0103ng t\u1ea1o m\u1eabu v\u00e0 ki\u1ec3m tra A\/B cho ph\u00e9p l\u1eb7p l\u1ea1i nhanh ch\u00f3ng v\u00e0 c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean th\u1eed nghi\u1ec7m.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 c\u00f3 c\u00e1c m\u1eabu thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng v\u00e0 khung 5\u2011C, h\u00e3y tham kh\u1ea3o ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a> v\u00e0 r\u1ed9ng h\u01a1n <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a>.<\/p>\n<h3>So s\u00e1nh c\u00e1c tour s\u1ea3n ph\u1ea9m, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng v\u00e0 danh s\u00e1ch ki\u1ec3m tra cho c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng.<\/h3>\n<p>Kh\u00f4ng ph\u1ea3i t\u00ednh n\u0103ng n\u00e0o c\u0169ng hi\u1ec7u qu\u1ea3 nh\u01b0 nhau cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng. T\u00f4i ch\u1ecdn gi\u1eefa c\u00e1c tour s\u1ea3n ph\u1ea9m, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng v\u00e0 danh s\u00e1ch ki\u1ec3m tra d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<ul>\n<li><strong>Tour s\u1ea3n ph\u1ea9m:<\/strong> T\u1ed1t nh\u1ea5t khi m\u1ed9t chu\u1ed7i \u0111\u01a1n l\u1ebb th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. S\u1eed d\u1ee5ng tour cho vi\u1ec7c kh\u00e1m ph\u00e1 ban \u0111\u1ea7u ho\u1eb7c c\u00e1c t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p nhi\u1ec1u b\u01b0\u1edbc. K\u1ebft h\u1ee3p tour v\u1edbi ph\u00e2n t\u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf t\u1eebng b\u01b0\u1edbc v\u00e0 l\u1eb7p l\u1ea1i.<\/li>\n<li><strong>Tin nh\u1eafn trong \u1ee9ng d\u1ee5ng:<\/strong> L\u00fd t\u01b0\u1edfng cho c\u00e1c l\u1eddi nh\u1eafc theo ng\u1eef c\u1ea3nh v\u00e0 t\u00e1i k\u00edch ho\u1ea1t. C\u00e1c tin nh\u1eafn \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t b\u1edfi c\u00e1c t\u00edn hi\u1ec7u h\u00e0nh vi (v\u00ed d\u1ee5: ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, thi\u1ebft l\u1eadp ch\u01b0a ho\u00e0n th\u00e0nh) ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi email chung. T\u00f4i k\u1ebft n\u1ed1i nh\u1eefng k\u00edch ho\u1ea1t n\u00e0y v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 theo d\u00f5i qua SMS ho\u1eb7c \u1ee9ng d\u1ee5ng nh\u1eafn tin khi ph\u00f9 h\u1ee3p.<\/li>\n<li><strong>Danh s\u00e1ch ki\u1ec3m tra:<\/strong> Hi\u1ec7u qu\u1ea3 khi s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u nhi\u1ec7m v\u1ee5 thi\u1ebft l\u1eadp \u0111\u1ed9c l\u1eadp. Danh s\u00e1ch ki\u1ec3m tra t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c b\u1eb1ng c\u00e1ch bi\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp th\u00e0nh ti\u1ebfn tr\u00ecnh r\u00f5 r\u00e0ng; ch\u00fang \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho vi\u1ec7c h\u01b0\u1edbng d\u1eabn c\u00e1c nh\u00f3m ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n tr\u1ecb.<\/li>\n<\/ul>\n<p>S\u1ef1 \u0111o l\u01b0\u1eddng r\u1ea5t quan tr\u1ecdng: T\u00f4i trang b\u1ecb m\u1ed7i m\u1eabu b\u1eb1ng c\u00e1c s\u1ef1 ki\u1ec7n g\u1eedi \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/amplitude.com\" target=\"_blank\" rel=\"noopener\">Amplitude<\/a> ho\u1eb7c <a href=\"https:\/\/mixpanel.com\" target=\"_blank\" rel=\"noopener\">Mixpanel<\/a> v\u00e0 x\u00e1c th\u1ef1c gi\u1ea3 thuy\u1ebft d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u NN\/g t\u1eeb <a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener\">Nh\u00f3m Nielsen Norman<\/a>. \u0110\u1ed1i v\u1edbi c\u00e1c lu\u1ed3ng tr\u00f2 chuy\u1ec7n ho\u1eb7c d\u1eabn d\u1eaft qua tin nh\u1eafn, t\u00f4i t\u00edch h\u1ee3p nh\u1eefng chu\u1ed7i h\u01b0\u1edbng d\u1eabn \u0111\u00f3 v\u1edbi t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a Messenger Bot \u0111\u1ec3 c\u00e1c th\u00f4ng b\u00e1o trong s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 chuy\u1ec3n sang tr\u00f2 chuy\u1ec7n ho\u1eb7c SMS khi ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i. Brain Pod AI cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng sinh t\u1ea1o b\u1ed5 sung m\u00e0 c\u00e1c nh\u00f3m s\u1eed d\u1ee5ng cho c\u00e1c bi\u1ebfn th\u1ec3 n\u1ed9i dung v\u00e0 h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef; n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c qu\u00e1 tr\u00ecnh t\u1ea1o n\u1ed9i dung cho c\u00e1c lu\u1ed3ng h\u01b0\u1edbng d\u1eabn (<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>).<\/p>\n<h2>C\u00e1ch ch\u1ecdn c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng cho s\u1ea3n ph\u1ea9m SaaS c\u1ee7a b\u1ea1n<\/h2>\n<p>Khi t\u00f4i ch\u1ecdn c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng cho m\u1ed9t s\u1ea3n ph\u1ea9m SaaS, t\u00f4i coi quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 nh\u01b0 m\u1ed9t th\u00ed nghi\u1ec7m: x\u00e1c \u0111\u1ecbnh s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t, \u01b0u ti\u00ean b\u1ed9 t\u00ednh n\u0103ng nh\u1ecf nh\u1ea5t khi\u1ebfn s\u1ef1 ki\u1ec7n \u0111\u00f3 tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, v\u00e0 sau \u0111\u00f3 x\u00e1c th\u1ef1c b\u1eb1ng d\u1eef li\u1ec7u. \u0110\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c nh\u00f3m, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 cung c\u1ea5p tour s\u1ea3n ph\u1ea9m, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, c\u00e1c \u0111i\u1ec3m ph\u00e2n kh\u00fac v\u00e0 t\u00edch h\u1ee3p ph\u00e2n t\u00edch. T\u00f4i s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean m\u1eabu nh\u1eb9 \u0111\u1ec3 ki\u1ec3m tra gi\u1ea3 thuy\u1ebft\u2014th\u01b0\u1eddng k\u1ebft h\u1ee3p m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u00f3 h\u01b0\u1edbng d\u1eabn v\u1edbi c\u00e1c th\u00f4ng b\u00e1o t\u1ef1 \u0111\u1ed9ng qua tin nh\u1eafn ho\u1eb7c SMS\u2014sau \u0111\u00f3 l\u1eb7p l\u1ea1i d\u1ef1a tr\u00ean c\u00e1c t\u00edn hi\u1ec7u k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n th\u1ef1c t\u1ebf.<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng: ph\u00f9 h\u1ee3p c\u00e1c t\u00ednh n\u0103ng v\u1edbi m\u1ee5c ti\u00eau h\u01b0\u1edbng d\u1eabn<\/h3>\n<p>Kh\u00f4ng ph\u1ea3i m\u1ecdi m\u1ee5c ti\u00eau onboarding \u0111\u1ec1u c\u1ea7n m\u1ecdi t\u00ednh n\u0103ng. \u0110\u00e2y l\u00e0 c\u00e1ch t\u00f4i k\u1ebft n\u1ed1i c\u00e1c m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3:<\/p>\n<ul>\n<li><strong>Th\u00fac \u0111\u1ea9y m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ed1t l\u00f5i duy nh\u1ea5t (k\u00edch ho\u1ea1t):<\/strong> s\u1eed d\u1ee5ng m\u1ed9t tour s\u1ea3n ph\u1ea9m ho\u1eb7c danh s\u00e1ch ki\u1ec3m tra t\u1eadp trung \u0111\u1ec3 lo\u1ea1i b\u1ecf s\u1ef1 m\u01a1 h\u1ed3. Xem c\u00e1c \u0111\u1ecbnh d\u1ea1ng h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf trong <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">video h\u01b0\u1edbng d\u1eabn tour s\u1ea3n ph\u1ea9m<\/a>.<\/li>\n<li><strong>Gi\u1ea3m th\u1eddi gian \u0111\u1ec3 \u0111\u1ea1t gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00f3m m\u1edbi:<\/strong> k\u1ebft h\u1ee3p c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n v\u1edbi c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c k\u00edch ho\u1ea1t theo h\u00e0nh vi \u0111\u1ec3 m\u1ed7i nh\u00f3m th\u1ea5y nhi\u1ec7m v\u1ee5 \u0111\u1ea7u ti\u00ean ph\u00f9 h\u1ee3p; t\u00f4i tham kh\u1ea3o c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n \u0111o\u1ea1n trong <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-cac-loai-phuong-phap-phan-tich-phan-khuc-nguoi-dung-va-cac-vi-du-thuc-te-de-nang-cao-hieu-biet-ve-khach-hang\/\">ph\u00e2n t\u00edch ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng<\/a> b\u00e0i vi\u1ebft khi l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c nh\u00f3m v\u1edbi c\u00e1c quy tr\u00ecnh.<\/li>\n<li><strong>M\u1edf r\u1ed9ng onboarding t\u1ef1 ph\u1ee5c v\u1ee5:<\/strong> \u01b0u ti\u00ean c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o m\u1eabu, h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef v\u00e0 xu\u1ea5t ph\u00e2n t\u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c bi\u1ebfn th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng; <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> c\u00f3 c\u00e1c m\u1eabu m\u00e0 t\u00f4i th\u01b0\u1eddng \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n<li><strong>T\u00e1i t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng b\u1ecb tr\u00ec tr\u1ec7:<\/strong> s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c m\u00e0 n\u00e2ng cao l\u00ean c\u00e1c chu\u1ed7i tin nh\u1eafn ho\u1eb7c SMS\u2014t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a Messenger Bot gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c theo d\u00f5i khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 thi\u1ebft l\u1eadp.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 tham kh\u1ea3o c\u00e1c v\u00ed d\u1ee5 v\u00e0 m\u1eabu, t\u00f4i c\u0169ng l\u1ea5y t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p quy tr\u00ecnh onboarding v\u00e0 c\u00e1c v\u00ed d\u1ee5 UX; c\u00e1c m\u1eabu th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p trong <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a> b\u00e0i vi\u1ebft.<\/p>\n<h3>C\u00e1c c\u00e2n nh\u1eafc v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn mi\u1ec5n ph\u00ed so v\u1edbi tr\u1ea3 ph\u00ed cho c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed<\/h3>\n<p>Ng\u00e2n s\u00e1ch quy\u1ebft \u0111\u1ecbnh c\u00e1c s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i m\u00e0 t\u00f4i th\u1ef1c hi\u1ec7n. C\u00e1c nh\u00f3m giai \u0111o\u1ea1n \u0111\u1ea7u n\u00ean \u01b0u ti\u00ean t\u1ed1c \u0111\u1ed9 v\u00e0 t\u1ed1c \u0111\u1ed9 th\u1eed nghi\u1ec7m: t\u00f4i th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed ho\u1eb7c chi ph\u00ed th\u1ea5p \u0111\u1ec3 x\u00e1c th\u1ef1c c\u00e1c quy tr\u00ecnh n\u00e0o c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u01b0\u1edbc khi n\u00e2ng c\u1ea5p. C\u00e1c c\u00e2n nh\u1eafc chi ph\u00ed ch\u00ednh m\u00e0 t\u00f4i c\u00e2n nh\u1eafc:<\/p>\n<ul>\n<li>Th\u1eddi gian tri\u1ec3n khai: c\u00e1c c\u00f4ng c\u1ee5 v\u1edbi m\u00e3 nh\u00fang nhanh v\u00e0 m\u1eabu \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng s\u1eb5n gi\u1ea3m th\u1eddi gian h\u1ecdc h\u1ecfi v\u00e0 cho ph\u00e9p t\u00f4i th\u1eed nghi\u1ec7m nhi\u1ec1u gi\u1ea3 thuy\u1ebft nhanh.<\/li>\n<li>Ph\u00e2n t\u00edch v\u00e0 kh\u1ea3 n\u0103ng xu\u1ea5t kh\u1ea9u: ngay c\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 kh\u00f4ng \u0111\u1eaft ti\u1ec1n c\u0169ng n\u00ean cho ph\u00e9p b\u1ea1n g\u1eedi s\u1ef1 ki\u1ec7n \u0111\u1ebfn Amplitude ho\u1eb7c Mixpanel \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng k\u00edch ho\u1ea1t v\u00e0 TTV.<\/li>\n<li>\u0110\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 quy m\u00f4: n\u1ebfu b\u1ea1n mong \u0111\u1ee3i s\u1ef1 t\u0103ng tr\u01b0\u1edfng qu\u1ed1c t\u1ebf nhanh ch\u00f3ng, vi\u1ec7c \u0111\u1ea7u t\u01b0 s\u1edbm v\u00e0o h\u1ed7 tr\u1ee3 \u0111a ng\u00f4n ng\u1eef c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c vi\u1ebft l\u1ea1i t\u1ed1n k\u00e9m sau n\u00e0y.<\/li>\n<li>C\u00e1c k\u00eanh t\u1ef1 \u0111\u1ed9ng h\u00f3a: so s\u00e1nh gi\u00e1 c\u1ea3 n\u01a1i m\u00e0 onboarding c\u00f3 th\u1ec3 n\u00e2ng cao l\u00ean messenger, email ho\u1eb7c SMS\u2014c\u00e1c k\u00eanh c\u1ea3i thi\u1ec7n k\u00edch ho\u1ea1t th\u01b0\u1eddng bi\u1ec7n minh cho chi ph\u00ed cao h\u01a1n.<\/li>\n<\/ul>\n<p>T\u00f4i x\u00e1c th\u1ef1c c\u00e1c giao d\u1ecbch b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n m\u1ed9t b\u00e0i ki\u1ec3m tra A\/B ng\u1eafn: t\u1ea1o m\u1eabu quy tr\u00ecnh s\u1eed d\u1ee5ng c\u00e1c g\u00f3i mi\u1ec5n ph\u00ed, \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n ng\u1eafn h\u1ea1n, sau \u0111\u00f3 chuy\u1ec3n sang c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u00e2u h\u01a1n n\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 cho th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 l\u00e0 h\u1ee3p l\u00fd. \u0110\u1ed1i v\u1edbi c\u00e1c m\u00f4 h\u00ecnh tri\u1ec3n khai gi\u00fap gi\u1ea3m chi ph\u00ed trong khi c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c, t\u00f4i tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/a> v\u00e0 c\u00e1c b\u01b0\u1edbc h\u01b0\u1edbng d\u1eabn k\u1ef9 thu\u1eadt trong <a href=\"https:\/\/messengerbot.app\/vi\/mastering-customer-onboarding-definition-key-steps-tools-and-processes-explained\/\">\u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng vi\u1ec7c t\u1ea1o n\u1ed9i dung v\u00e0 k\u1ecbch b\u1ea3n tr\u1ee3 l\u00fd \u0111a ng\u00f4n ng\u1eef b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng b\u00ean th\u1ee9 ba; v\u00ed d\u1ee5, Brain Pod AI cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o n\u1ed9i dung h\u01b0\u1edbng d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a m\u00e0 nhi\u1ec1u nh\u00f3m s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 l\u1eb7p l\u1ea1i b\u1ea3n sao (<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>).<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/user-onboarding-tools-329169.jpg\" alt=\"c\u00e1c c\u00f4ng c\u1ee5 onboarding cho ng\u01b0\u1eddi d\u00f9ng\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>C\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng<\/h2>\n<p>T\u00f4i coi vi\u1ec7c \u0111o l\u01b0\u1eddng l\u00e0 h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t cho vi\u1ec7c h\u01b0\u1edbng d\u1eabn: n\u1ebfu kh\u00f4ng c\u00f3 t\u00edn hi\u1ec7u r\u00f5 r\u00e0ng, b\u1ea1n \u0111ang \u0111o\u00e1n. Khi t\u00f4i tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng, t\u00f4i ghi l\u1ea1i c\u00e1c quy tr\u00ecnh \u0111\u1ec3 m\u1ed7i b\u01b0\u1edbc tham quan, nh\u1ea5p chu\u1ed9t v\u00e0o tooltip v\u00e0 ho\u00e0n th\u00e0nh danh s\u00e1ch ki\u1ec3m tra \u0111\u1ec1u tr\u1edf th\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n. \u0110i\u1ec1u \u0111\u00f3 cho ph\u00e9p t\u00f4i tr\u1ea3 l\u1eddi li\u1ec7u m\u1ed9t m\u00f4 h\u00ecnh h\u01b0\u1edbng d\u1eabn nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ef1c s\u1ef1 r\u00fat ng\u1eafn th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n hay kh\u00f4ng. T\u00f4i k\u1ebft h\u1ee3p ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch nh\u00f3m v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh\u2014c\u00e1c k\u00eanh \u0111\u1ecbnh l\u01b0\u1ee3ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 <a href=\"https:\/\/amplitude.com\" target=\"_blank\" rel=\"noopener\">Amplitude<\/a> v\u00e0 <a href=\"https:\/\/mixpanel.com\" target=\"_blank\" rel=\"noopener\">Mixpanel<\/a>, c\u00e1c t\u00edn hi\u1ec7u kh\u1ea3 d\u1ee5ng \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o b\u1edfi nghi\u00ean c\u1ee9u NN\/g t\u1ea1i <a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener\">Nh\u00f3m Nielsen Norman<\/a>, v\u00e0 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n ng\u01b0\u1eddi d\u00f9ng theo ng\u1eef c\u1ea3nh th\u00f4ng qua t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u1ee7a Messenger Bot.<\/p>\n<p>Vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a tr\u01b0\u1edbc \u0111\u00f3. Thi\u1ebft l\u1eadp s\u1ef1 ki\u1ec7n, theo d\u00f5i c\u00e1ch c\u00e1c nh\u00f3m kh\u00e1c nhau di chuy\u1ec3n qua ph\u1ec5u, v\u00e0 coi c\u00e1c \u0111i\u1ec3m r\u01a1i l\u00e0 gi\u1ea3 thuy\u1ebft. T\u00f4i d\u1ef1a v\u00e0o c\u00e1c b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n nh\u1eb9 trong c\u00e1c th\u00ed nghi\u1ec7m nhanh v\u00e0 ph\u00e2n t\u00edch nh\u00f3m s\u00e2u h\u01a1n cho c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ec3 bi\u1ebft c\u00e1c m\u1eabu k\u1ebft n\u1ed1i th\u1ef1c ti\u1ec5n v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 s\u1ef1 ki\u1ec7n, h\u00e3y xem c\u00e1c v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding v\u00e0 h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng to\u00e0n di\u1ec7n.<\/p>\n<h3>C\u00e1c KPI c\u00f4ng c\u1ee5 onboarding SaaS: k\u00edch ho\u1ea1t, th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb, v\u00e0 gi\u1eef ch\u00e2n<\/h3>\n<p>C\u00e1c KPI m\u00e0 t\u00f4i \u01b0u ti\u00ean l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3:<\/p>\n<ul>\n<li><strong>T\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t:<\/strong> t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng m\u1edbi ho\u00e0n th\u00e0nh s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t trong v\u00f2ng X ng\u00e0y.<\/li>\n<li><strong>Th\u1eddi gian \u0111\u1ebfn gi\u00e1 tr\u1ecb (TTV):<\/strong> th\u1eddi gian trung b\u00ecnh t\u1eeb khi \u0111\u0103ng k\u00fd \u0111\u1ebfn s\u1ef1 ki\u1ec7n gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ea7u ti\u00ean.<\/li>\n<li><strong>Gi\u1eef ch\u00e2n ng\u1eafn h\u1ea1n:<\/strong> t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u00e0y th\u1ee9 7 v\u00e0 ng\u00e0y th\u1ee9 30 \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c suy gi\u1ea3m s\u1edbm.<\/li>\n<li><strong>S\u1ef1 ch\u1ea5p nh\u1eadn t\u00ednh n\u0103ng:<\/strong> c\u00e1c \u0111\u01b0\u1eddng cong nh\u1eadn nu\u00f4i cho c\u00e1c t\u00ednh n\u0103ng c\u1ed1t l\u00f5i m\u00e0 quy tr\u00ecnh gi\u1edbi thi\u1ec7u th\u00fac \u0111\u1ea9y.<\/li>\n<li><strong>T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf trong ph\u1ec5u:<\/strong> s\u1ef1 t\u1eeb b\u1ecf theo t\u1eebng b\u01b0\u1edbc trong c\u00e1c tour v\u00e0 danh s\u00e1ch ki\u1ec3m tra.<\/li>\n<\/ul>\n<p>T\u00f4i \u0111\u01b0a ra nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y b\u1eb1ng c\u00e1ch g\u1eedi s\u1ef1 ki\u1ec7n t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 gi\u1edbi thi\u1ec7u v\u00e0o ph\u00e2n t\u00edch, sau \u0111\u00f3 ph\u00e2n \u0111o\u1ea1n theo k\u00eanh ti\u1ebfp c\u1eadn, nh\u00e2n v\u1eadt v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng. N\u1ebfu m\u1ed9t l\u1eddi nh\u1eafc d\u1eabn d\u1eaft qua tin nh\u1eafn t\u0103ng c\u01b0\u1eddng k\u00edch ho\u1ea1t cho m\u1ed9t k\u00eanh nh\u01b0ng kh\u00f4ng ph\u1ea3i cho c\u00e1c k\u00eanh kh\u00e1c, t\u00f4i s\u1ebd m\u1edf r\u1ed9ng n\u00f3 m\u1ed9t c\u00e1ch ch\u1ecdn l\u1ecdc. B\u00e0i vi\u1ebft v\u1ec1 \u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng c\u1ee5 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i cho th\u1ea5y c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c s\u1ef1 ki\u1ec7n v\u1edbi c\u00e1c KPI n\u00e0y v\u00e0 khi n\u00e0o n\u00ean \u01b0u ti\u00ean t\u1eebng ch\u1ec9 s\u1ed1.<\/p>\n<h3>S\u1eed d\u1ee5ng ph\u00e2n t\u00edch v\u00e0 ph\u00e2n \u0111o\u1ea1n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c c\u00f4ng c\u1ee5 gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>Ph\u00e2n \u0111o\u1ea1n bi\u1ebfn c\u00e1c ch\u1ec9 s\u1ed1 th\u00f4 th\u00e0nh th\u00f4ng tin c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng. T\u00f4i ph\u00e2n t\u00edch k\u00edch ho\u1ea1t v\u00e0 TTV theo nh\u00f3m\u2014k\u1ebf ho\u1ea1ch, quy m\u00f4 c\u00f4ng ty ho\u1eb7c h\u00e0nh vi\u2014v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m nh\u1ecf (th\u1eed nghi\u1ec7m A\/B) \u0111\u1ed1i v\u1edbi nh\u1eefng nh\u00f3m \u0111\u00f3. C\u00e1c th\u00ed nghi\u1ec7m \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m c\u00e1c lu\u1ed3ng tour thay th\u1ebf, th\u1eddi gian g\u1eedi tin nh\u1eafn trong \u1ee9ng d\u1ee5ng kh\u00e1c nhau, ho\u1eb7c t\u0103ng c\u01b0\u1eddng qua tin nh\u1eafn\/SMS cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng b\u1ecb t\u1eafc. \u0110\u1ed1i v\u1edbi nhi\u1ec1u th\u00ed nghi\u1ec7m n\u00e0y, t\u00f4i d\u1ef1a v\u00e0o quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a Messenger Bot \u0111\u1ec3 g\u1eedi c\u00e1c theo d\u00f5i c\u00e1 nh\u00e2n h\u00f3a khi ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi m\u1ed9t lu\u1ed3ng.<\/p>\n<ul>\n<li>Ghi l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 xu\u1ea5t ch\u00fang v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c nh\u00f3m theo th\u1eddi gian.<\/li>\n<li>T\u1ea1o c\u00e1c quy t\u1eafc ph\u00e2n \u0111o\u1ea1n ph\u1ea3n \u00e1nh \u00fd \u0111\u1ecbnh mua h\u00e0ng (v\u00ed d\u1ee5: d\u00f9ng th\u1eed so v\u1edbi tr\u1ea3 ph\u00ed, qu\u1ea3n tr\u1ecb vi\u00ean so v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i).<\/li>\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m A\/B nhanh ch\u00f3ng v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u00edch ho\u1ea1t v\u00e0 TTV tr\u01b0\u1edbc khi cam k\u1ebft cho c\u00e1c tri\u1ec3n khai r\u1ed9ng r\u00e3i.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c m\u1eabu v\u00e0 \u00fd t\u01b0\u1edfng th\u1eed nghi\u1ec7m, t\u00f4i tham kh\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c s\u00e1ch h\u01b0\u1edbng d\u1eabn ph\u00e2n kh\u00fac trong h\u01b0\u1edbng d\u1eabn ph\u00e2n t\u00edch ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng. Khi c\u00e1c bi\u1ebfn th\u1ec3 sao ch\u00e9p tr\u1edf th\u00e0nh m\u1ed9t r\u00e0o c\u1ea3n, c\u00e1c nh\u00f3m s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng sinh ra - ch\u1eb3ng h\u1ea1n nh\u01b0 Brain Pod AI - \u0111\u1ec3 t\u1ea1o ra c\u00e1c th\u00f4ng \u0111i\u1ec7p h\u01b0\u1edbng d\u1eabn \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 l\u1eb7p l\u1ea1i (<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>).<\/p>\n<p>Li\u00ean k\u1ebft th\u1ef1c t\u1ebf: l\u1eadp b\u1ea3n \u0111\u1ed3 s\u01a1 \u0111\u1ed3 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n nh\u01b0 trong <a href=\"https:\/\/messengerbot.app\/vi\/mastering-customer-onboarding-definition-key-steps-tools-and-processes-explained\/\">\u0111\u1ecbnh ngh\u0129a v\u1ec1 vi\u1ec7c h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng<\/a>, so s\u00e1nh c\u00e1c m\u1eabu k\u00edch ho\u1ea1t v\u1edbi <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a>, v\u00e0 c\u0103n ch\u1ec9nh c\u00e1c chi\u1ebfn thu\u1eadt t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c<\/a> \u0111\u1ec3 kh\u00e9p k\u00edn v\u00f2ng tr\u00f2n gi\u1eefa \u0111o l\u01b0\u1eddng v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<h2>C\u00e1ch tri\u1ec3n khai c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng l\u00e0m ch\u1eadm ph\u00e1t tri\u1ec3n<\/h2>\n<p>T\u00f4i coi vi\u1ec7c tri\u1ec3n khai l\u00e0 k\u1ef9 thu\u1eadt + thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m: m\u1ee5c ti\u00eau l\u00e0 giao h\u00e0ng h\u01b0\u1edbng d\u1eabn nhanh ch\u00f3ng, \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 tr\u00e1nh c\u00e1c t\u00edch h\u1ee3p l\u00e2u d\u00e0i l\u00e0m ch\u1eadm c\u00e1c th\u1eed nghi\u1ec7m. \u0110\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng saas, t\u00f4i \u01b0a th\u00edch c\u00e1c c\u00e0i \u0111\u1eb7t d\u1ef1a tr\u00ean \u0111o\u1ea1n m\u00e3, c\u00e1c t\u00edch h\u1ee3p d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c tri\u1ec3n khai c\u00f3 t\u00ednh n\u0103ng b\u1eadt\/t\u1eaft. \u0110i\u1ec1u \u0111\u00f3 cho ph\u00e9p t\u00f4i l\u1eb7p l\u1ea1i c\u00e1c chuy\u1ebfn tham quan s\u1ea3n ph\u1ea9m, danh s\u00e1ch ki\u1ec3m tra v\u00e0 th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng m\u00e0 kh\u00f4ng c\u1ea7n ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i cho m\u1ed7i th\u1eed nghi\u1ec7m. M\u00f4 h\u00ecnh l\u00e0: t\u1ea1o m\u1eabu v\u1edbi c\u00f4ng c\u1ee5 nh\u1eb9, x\u00e1c th\u1ef1c v\u1edbi ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m, sau \u0111\u00f3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c t\u00edch h\u1ee3p s\u00e2u h\u01a1n ch\u1ec9 cho c\u00e1c m\u1eabu th\u00fac \u0111\u1ea9y k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n.<\/p>\n<h3>T\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng v\u1edbi ng\u0103n x\u1ebfp v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n<\/h3>\n<p>T\u00edch h\u1ee3p th\u1ef1c ti\u1ec5n c\u00f3 ngh\u0129a l\u00e0 ba \u0111i\u1ec1u: d\u1ea5u ch\u00e2n t\u1ed1i thi\u1ec3u \u1edf ph\u00eda tr\u01b0\u1edbc, s\u01a1 \u0111\u1ed3 s\u1ef1 ki\u1ec7n s\u1ea1ch s\u1ebd, v\u00e0 c\u00e1c \u0111i\u1ec3m m\u00f3c \u0111i\u1ec1u ph\u1ed1i cho t\u1ef1 \u0111\u1ed9ng h\u00f3a. T\u00f4i s\u1eed d\u1ee5ng nh\u00fang \u0111o\u1ea1n m\u00e3 \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng c\u00e1c tour h\u01b0\u1edbng d\u1eabn v\u00e0 th\u00f4ng \u0111i\u1ec7p ng\u1eef c\u1ea3nh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, sau \u0111\u00f3 \u00e1nh x\u1ea1 m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t t\u00ean s\u1ef1 ki\u1ec7n trong s\u01a1 \u0111\u1ed3 c\u1ee7a t\u00f4i \u0111\u1ec3 c\u00e1c s\u1ef1 ki\u1ec7n onboarding ch\u1ea3y v\u00e0o ph\u00e2n t\u00edch. Vi\u1ec7c k\u1ebft n\u1ed1i s\u1ef1 ki\u1ec7n \u0111\u00f3 l\u00e0 r\u1ea5t quan tr\u1ecdng cho vi\u1ec7c ph\u00e2n b\u1ed5\u2014n\u1ebfu m\u1ed9t tour l\u00e0m t\u0103ng k\u00edch ho\u1ea1t, t\u00f4i c\u1ea7n ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3 qua d\u1eef li\u1ec7u.<\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng c\u00e0i \u0111\u1eb7t \u0111o\u1ea1n m\u00e3 v\u00e0 c\u00e1c tour m\u1eabu \u0111\u1ec3 gi\u1ea3m th\u1eddi gian tri\u1ec3n khai\u2014xem c\u00e1c m\u1eabu ph\u1ed5 bi\u1ebfn trong ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a>.<\/li>\n<li>Chu\u1ea9n h\u00f3a t\u00ean s\u1ef1 ki\u1ec7n v\u00e0 thu\u1ed9c t\u00ednh ngay t\u1eeb \u0111\u1ea7u \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 xu\u1ea5t v\u00e0o Amplitude ho\u1eb7c Mixpanel m\u00e0 kh\u00f4ng c\u1ea7n l\u00e0m l\u1ea1i\u2014tham kh\u1ea3o c\u00e1c m\u1eabu \u00e1nh x\u1ea1 s\u1ef1 ki\u1ec7n trong <a href=\"https:\/\/messengerbot.app\/vi\/mastering-customer-onboarding-definition-key-steps-tools-and-processes-explained\/\">\u0111\u1ecbnh ngh\u0129a v\u00e0 c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng<\/a> h\u01b0\u1edbng d\u1eabn.<\/li>\n<li>K\u1ebft n\u1ed1i c\u00e1c k\u00edch ho\u1ea1t onboarding v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ec3 leo thang: n\u1ebfu m\u1ed9t ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i \u1edf b\u01b0\u1edbc hai, h\u00e3y k\u00edch ho\u1ea1t m\u1ed9t th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng v\u00e0 m\u1ed9t chu\u1ed7i tin nh\u1eafn ho\u1eb7c SMS \u0111\u1ec3 t\u00e1i t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c leo thang d\u1eabn d\u1eaft b\u1edfi messenger, t\u00f4i k\u1ebft n\u1ed1i c\u00e1c s\u1ef1 ki\u1ec7n onboarding v\u1edbi quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a Messenger Bot \u0111\u1ec3 c\u00e1c l\u1eddi nh\u1eafc c\u00f3 th\u1ec3 leo thang th\u00e0nh c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n theo sau khi ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5. C\u00e1ch ti\u1ebfp c\u1eadn k\u1ebft h\u1ee3p \u0111\u00f3\u2014h\u01b0\u1edbng d\u1eabn UI c\u1ed9ng v\u1edbi leo thang tr\u00f2 chuy\u1ec7n\u2014cho ph\u00e9p t\u00f4i kh\u00f4i ph\u1ee5c c\u00e1c k\u00edch ho\u1ea1t b\u1ecb d\u1eebng m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a s\u1ea3n ph\u1ea9m. Khi th\u00ed nghi\u1ec7m ch\u1ee9ng minh th\u00e0nh c\u00f4ng, t\u00f4i thay th\u1ebf \u0111o\u1ea1n m\u00e3 b\u1eb1ng m\u1ed9t t\u00edch h\u1ee3p s\u1ea3n ph\u1ea9m h\u00f3a v\u00e0 gi\u1eef t\u00ednh n\u0103ng \u0111\u00f3 d\u01b0\u1edbi m\u1ed9t c\u1edd \u0111\u1ec3 tri\u1ec3n khai c\u00f3 ki\u1ec3m so\u00e1t.<\/p>\n<h3>C\u00e1c s\u00e1ch h\u01b0\u1edbng d\u1eabn v\u00e0 m\u1eabu onboarding \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c v\u00ed d\u1ee5 c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>C\u00e1c playbook bi\u1ebfn nh\u1eefng quy tr\u00ecnh m\u1ed9t l\u1ea7n th\u00e0nh c\u00e1c th\u00ed nghi\u1ec7m c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i. T\u00f4i duy tr\u00ec m\u1ed9t th\u01b0 vi\u1ec7n nh\u1ecf c\u00e1c m\u1eabu bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau onboarding SaaS ph\u1ed5 bi\u1ebfn\u2014k\u00edch ho\u1ea1t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n, k\u1ebft n\u1ed1i ngu\u1ed3n d\u1eef li\u1ec7u, m\u1eddi \u0111\u1ed3ng \u0111\u1ed9i\u2014v\u00e0 t\u00f4i k\u1ebft h\u1ee3p m\u1ed7i m\u1eabu v\u1edbi m\u1ed9t b\u00e0i ki\u1ec3m tra A\/B v\u00e0 m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n KPI. B\u1eaft \u0111\u1ea7u v\u1edbi ba m\u1eabu: onboarding cho ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00e1 nh\u00e2n, onboarding cho qu\u1ea3n tr\u1ecb vi\u00ean nh\u00f3m, v\u00e0 m\u1ed9t quy tr\u00ecnh t\u00e1i k\u00edch ho\u1ea1t cho ng\u01b0\u1eddi d\u00f9ng b\u1ecb ng\u01b0ng tr\u1ec7.<\/p>\n<ul>\n<li>M\u1eabu \u0111\u0103ng k\u00fd c\u00e1 nh\u00e2n: tour s\u1ea3n ph\u1ea9m t\u1eadp trung + danh s\u00e1ch ki\u1ec3m tra + m\u1ed9t th\u00f4ng b\u00e1o nh\u1eafc nh\u1edf cho vi\u1ec7c b\u1ecf qua; d\u1ef1a tr\u00ean c\u00e1c m\u1eabu trong <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a>.<\/li>\n<li>M\u1eabu qu\u1ea3n tr\u1ecb vi\u00ean nh\u00f3m: danh s\u00e1ch ki\u1ec3m tra nhi\u1ec1u b\u01b0\u1edbc v\u1edbi c\u00e1c g\u1ee3i \u00fd c\u1ee5 th\u1ec3 theo vai tr\u00f2 v\u00e0 l\u1eddi m\u1eddi t\u1ef1 \u0111\u1ed9ng; \u0111i\u1ec1u ch\u1ec9nh c\u00e1c v\u00ed d\u1ee5 t\u1eeb <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a>.<\/li>\n<li>M\u1eabu t\u00e1i k\u00edch ho\u1ea1t: th\u00f4ng \u0111i\u1ec7p trong \u1ee9ng d\u1ee5ng k\u00edch ho\u1ea1t theo h\u00e0nh vi + chu\u1ed7i leo thang qua messenger\/SMS; \u0111\u1ed3ng b\u1ed9 h\u00f3a th\u1eddi gian v\u00e0 n\u1ed9i dung b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt t\u01b0\u01a1ng t\u00e1c t\u1eeb <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c<\/a>.<\/li>\n<\/ul>\n<p>M\u1ed7i playbook bao g\u1ed3m \u0111\u1ecbnh ngh\u0129a s\u1ef1 ki\u1ec7n, m\u1ee9c t\u0103ng d\u1ef1 ki\u1ebfn, v\u00e0 k\u1ebf ho\u1ea1ch quay l\u1ea1i. \u0110\u1ed1i v\u1edbi n\u1ed9i dung v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a, c\u00e1c nh\u00f3m th\u01b0\u1eddng t\u0103ng t\u1ed1c \u0111\u1ed9 l\u1eb7p l\u1ea1i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 sinh t\u1ea1o\u2014v\u00ed d\u1ee5, Brain Pod AI \u0111\u01b0\u1ee3c c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung onboarding \u0111a ng\u00f4n ng\u1eef v\u00e0 k\u1ecbch b\u1ea3n tr\u1ee3 l\u00fd. T\u00f4i ki\u1ec3m tra A\/B n\u1ed9i dung, th\u1eddi gian, v\u00e0 c\u00e1c k\u00eanh leo thang; m\u1ed9t khi m\u1ed9t playbook c\u1ea3i thi\u1ec7n \u0111\u00e1ng tin c\u1eady vi\u1ec7c k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n ng\u1eafn h\u1ea1n, t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t quy tr\u00ecnh tri\u1ec3n khai t\u00ednh n\u0103ng c\u00f3 ki\u1ec3m so\u00e1t. Quy tr\u00ecnh \u0111\u00f3 gi\u1eef cho t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n cao trong khi cho ph\u00e9p c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng \u0111o l\u01b0\u1eddng.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/user-onboarding-tools-364322.jpg\" alt=\"c\u00e1c c\u00f4ng c\u1ee5 onboarding cho ng\u01b0\u1eddi d\u00f9ng\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>C\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng d\u1eabn d\u1eaft s\u1ea3n ph\u1ea9m<\/h2>\n<p>T\u00f4i coi vi\u1ec7c h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng cho c\u00e1c c\u00f4ng ty d\u1eabn \u0111\u1ea7u s\u1ea3n ph\u1ea9m: c\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi ph\u00f9 h\u1ee3p bi\u1ebfn s\u1ef1 k\u00edch ho\u1ea1t ban \u0111\u1ea7u th\u00e0nh m\u1edf r\u1ed9ng, gi\u1edbi thi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n doanh thu r\u00f2ng. Khi t\u00f4i thi\u1ebft k\u1ebf c\u00e1c v\u00f2ng t\u0103ng tr\u01b0\u1edfng, vi\u1ec7c h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi l\u00e0 \u0111\u00f2n b\u1ea9y \u0111\u1ea7u ti\u00ean \u2014 n\u00f3 t\u0103ng c\u01b0\u1eddng vi\u1ec7c \u00e1p d\u1ee5ng t\u00ednh n\u0103ng th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng, v\u00e0 t\u1ea1o ra nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00e1ng chia s\u1ebb t\u1ea1o ra gi\u1edbi thi\u1ec7u. M\u1ee5c \u0111\u00edch r\u1ea5t \u0111\u01a1n gi\u1ea3n: l\u00e0m cho tr\u1ea3i nghi\u1ec7m ban \u0111\u1ea7u tr\u1edf n\u00ean h\u1eefu \u00edch v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ebfn m\u1ee9c ng\u01b0\u1eddi d\u00f9ng n\u00e2ng c\u1ea5p, m\u1eddi \u0111\u1ed3ng \u0111\u1ed9i, ho\u1eb7c n\u00f3i v\u1edbi m\u1ed9t \u0111\u1ed3ng nghi\u1ec7p. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, t\u00f4i k\u1ebft h\u1ee3p vi\u1ec7c k\u00edch ho\u1ea1t d\u1ef1a tr\u00ean danh s\u00e1ch ki\u1ec3m tra, c\u00e1c l\u1eddi nh\u1eafc trong \u1ee9ng d\u1ee5ng theo ng\u1eef c\u1ea3nh, v\u00e0 c\u00e1c l\u1eddi nh\u1eafc d\u1eabn d\u1eaft qua messenger \u0111\u1ec3 \u0111\u01b0a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng b\u1ecb ng\u01b0ng tr\u1ec7 v\u00e0o m\u1ed9t quy tr\u00ecnh t\u00e1i t\u01b0\u01a1ng t\u00e1c qua tr\u00f2 chuy\u1ec7n.<\/p>\n<h3>C\u00e1c c\u00f4ng c\u1ee5 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng m\u1edbi t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 gi\u1edbi thi\u1ec7u<\/h3>\n<p>C\u00e1c c\u00f4ng c\u1ee5 t\u00f4i \u01b0a th\u00edch \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 gi\u1edbi thi\u1ec7u c\u00f3 ba \u0111\u1eb7c \u0111i\u1ec3m chung: c\u00e1c \u0111i\u1ec3m g\u1eafn k\u1ebft c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0o t\u00edn hi\u1ec7u doanh thu, c\u00e1c k\u00eanh d\u1ec5 d\u00e0ng cho vi\u1ec7c m\u1eddi\/gi\u1edbi thi\u1ec7u, v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c y\u1ebfu t\u1ed1 trong b\u1ed9 c\u00f4ng c\u1ee5 \u0111i\u1ec3n h\u00ecnh bao g\u1ed3m c\u00e1c m\u00f4-\u0111un tour s\u1ea3n ph\u1ea9m, c\u00e1c widget gi\u1edbi thi\u1ec7u, tin nh\u1eafn trong \u1ee9ng d\u1ee5ng v\u1edbi c\u00e1c m\u1eabu CTA, v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c li\u00ean k\u1ebft v\u1edbi qu\u1ea3n l\u00fd thanh to\u00e1n ho\u1eb7c ch\u1ed7 ng\u1ed3i.<\/p>\n<ul>\n<li>C\u00e1c tour s\u1ea3n ph\u1ea9m l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng h\u1ee3p t\u00e1c t\u0103ng c\u01b0\u1eddng vi\u1ec7c m\u1eddi v\u00e0 m\u1edf r\u1ed9ng ch\u1ed7 ng\u1ed3i \u2014 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ecbnh d\u1ea1ng tour t\u1eeb ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">video h\u01b0\u1edbng d\u1eabn tour s\u1ea3n ph\u1ea9m<\/a>.<\/li>\n<li>C\u00e1c l\u1eddi nh\u1eafc gi\u1edbi thi\u1ec7u trong \u1ee9ng d\u1ee5ng v\u00e0 c\u00e1c modal sau th\u00e0nh c\u00f4ng xu\u1ea5t hi\u1ec7n sau m\u1ed9t k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a (v\u00ed d\u1ee5: b\u00e1o c\u00e1o \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ea1o) bi\u1ebfn nh\u1eefng kho\u1ea3nh kh\u1eafc vui v\u1ebb th\u00e0nh gi\u1edbi thi\u1ec7u; xem c\u00e1c m\u1eabu trong ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a>.<\/li>\n<li>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c li\u00ean k\u1ebft c\u00e1c s\u1ef1 ki\u1ec7n onboarding v\u1edbi c\u00e1c k\u00edch ho\u1ea1t thanh to\u00e1n ho\u1eb7c c\u00e1c \u0111\u1ed9ng th\u00e1i chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u00f9ng th\u1eed sang tr\u1ea3 ph\u00ed \u0111\u1ec3 vi\u1ec7c m\u1edf r\u1ed9ng tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng.<\/li>\n<li>T\u0103ng c\u01b0\u1eddng Messenger v\u00e0 SMS: khi c\u00e1c th\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i, t\u00f4i g\u1eedi c\u00e1c theo d\u00f5i c\u00e1 nh\u00e2n h\u00f3a qua c\u00e1c quy tr\u00ecnh Bot Messenger \u0111\u1ec3 khuy\u1ebfn kh\u00edch n\u00e2ng c\u1ea5p ho\u1eb7c m\u1eddi \u0111\u1ed3ng \u0111\u1ed9i.<\/li>\n<\/ul>\n<p>C\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 cho c\u00e1c c\u00f4ng c\u1ee5 onboarding SaaS, n\u01a1i vi\u1ec7c m\u1edf r\u1ed9ng gh\u1ebf ng\u1ed3i v\u00e0 gi\u1edbi thi\u1ec7u chi\u1ebfm m\u1ed9t ph\u1ea7n l\u1edbn trong s\u1ef1 t\u0103ng tr\u01b0\u1edfng ARR. \u0110\u1ec3 c\u00f3 c\u00e1c m\u1eabu chi\u1ebfn thu\u1eadt v\u00e0 v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh \u01b0u ti\u00ean m\u1edf r\u1ed9ng, h\u00e3y tham kh\u1ea3o <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a>.<\/p>\n<h3>C\u00e1c v\u00ed d\u1ee5 theo ki\u1ec3u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p cho th\u1ea5y t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf gi\u1ea3m khi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng.<\/h3>\n<p>T\u00f4i th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m ng\u1eafn v\u00e0 ghi l\u1ea1i ch\u00fang nh\u01b0 c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p trong s\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 t\u00e1i t\u1ea1o nh\u1eefng th\u00e0nh c\u00f4ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c v\u00ed d\u1ee5 tinh g\u1ecdn (\u0111\u00e3 \u1ea9n danh) cho th\u1ea5y c\u00e1ch c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf.<\/p>\n<ul>\n<li><strong>V\u00ed d\u1ee5 A \u2014 Danh s\u00e1ch ki\u1ec3m tra + T\u0103ng c\u01b0\u1eddng Messenger:<\/strong> M\u1ed9t SaaS qu\u1ea3n l\u00fd d\u1ef1 \u00e1n \u0111\u00e3 th\u00eam m\u1ed9t danh s\u00e1ch ki\u1ec3m tra x\u00e1c \u0111\u1ecbnh s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t (t\u1ea1o d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean, m\u1eddi m\u1ed9t \u0111\u1ed3ng \u0111\u1ed9i). Khi ng\u01b0\u1eddi d\u00f9ng d\u1eebng l\u1ea1i \u1edf b\u01b0\u1edbc hai, m\u1ed9t chu\u1ed7i Bot Messenger t\u1ef1 \u0111\u1ed9ng \u0111\u00e3 g\u1eedi m\u1ed9t l\u1eddi nh\u1eafc c\u00e1 nh\u00e2n h\u00f3a v\u1edbi li\u00ean k\u1ebft m\u1eddi ch\u1ec9 b\u1eb1ng m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t. T\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t t\u0103ng l\u00ean, t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf ng\u00e0y th\u1ee9 30 gi\u1ea3m, v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng gh\u1ebf ng\u1ed3i r\u00f2ng t\u0103ng l\u00ean khi nhi\u1ec1u \u0111\u1ed9i onboard c\u00f9ng nhau.<\/li>\n<li><strong>V\u00ed d\u1ee5 B \u2014 Chuy\u1ebfn tham quan s\u1ea3n ph\u1ea9m t\u1eadp trung v\u00e0o h\u1ee3p t\u00e1c:<\/strong> M\u1ed9t c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o \u0111\u00e3 thay th\u1ebf m\u1ed9t tour t\u1ed5ng qu\u00e1t b\u1eb1ng m\u1ed9t tour t\u1eadp trung v\u00e0o s\u1ef1 h\u1ee3p t\u00e1c, nh\u1ea5n m\u1ea1nh c\u00e1c b\u01b0\u1edbc \u201cm\u1eddi \u0111\u1ed3ng \u0111\u1ed9i\u201d v\u00e0 \u201cchia s\u1ebb b\u00e1o c\u00e1o\u201d. Sau khi tri\u1ec3n khai c\u00e1c s\u1ef1 ki\u1ec7n tour v\u00e0 ch\u1ea1y c\u00e1c nh\u00f3m trong ph\u00e2n t\u00edch, nh\u00f3m \u0111\u00e3 quan s\u00e1t th\u1ea5y t\u1ef7 l\u1ec7 m\u1eddi cao h\u01a1n v\u00e0 m\u1ed9t s\u1ef1 gia t\u0103ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng trong doanh thu m\u1edf r\u1ed9ng t\u1eeb c\u00e1c n\u00e2ng c\u1ea5p nhi\u1ec1u gh\u1ebf.<\/li>\n<li><strong>V\u00ed d\u1ee5 C \u2014 \u0110\u00e0o t\u1ea1o \u0111a ng\u00f4n ng\u1eef v\u00e0 b\u1ea3n sao \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a:<\/strong> M\u1ed9t SaaS to\u00e0n c\u1ea7u \u0111\u00e3 d\u1ecbch danh s\u00e1ch ki\u1ec3m tra v\u00e0 tin nh\u1eafn trong \u1ee9ng d\u1ee5ng cho ba th\u1ecb tr\u01b0\u1eddng \u01b0u ti\u00ean b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ef1 h\u1ed7 tr\u1ee3 sinh ra cho c\u00e1c bi\u1ebfn th\u1ec3 b\u1ea3n sao, sau \u0111\u00f3 \u0111\u00e3 th\u1eed nghi\u1ec7m A\/B c\u00e1c lu\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a. S\u1ef1 k\u00edch ho\u1ea1t \u0111\u00e3 c\u1ea3i thi\u1ec7n trong c\u00e1c nh\u00f3m kh\u00f4ng n\u00f3i ti\u1ebfng Anh v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u1eafn h\u1ea1n t\u0103ng l\u00ean, gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng r\u1eddi b\u1ecf n\u01a1i m\u00e0 vi\u1ec7c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 g\u00e2y ra s\u1ef1 gi\u1ea3m s\u00fat.<\/li>\n<\/ul>\n<p>M\u1ed7i tr\u01b0\u1eddng h\u1ee3p \u0111\u00e3 s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n \u0111\u1ec3 ch\u1ee9ng minh m\u1ed1i quan h\u1ec7 nguy\u00ean nh\u00e2n: c\u00e1c s\u1ef1 ki\u1ec7n t\u1eeb c\u00e1c tour v\u00e0 danh s\u00e1ch ki\u1ec3m tra \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn ph\u00e2n t\u00edch, c\u00e1c nh\u00f3m \u0111\u00e3 \u0111\u01b0\u1ee3c so s\u00e1nh, v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p t\u0103ng c\u01b0\u1eddng Messenger ho\u1eb7c SMS \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u1ee5c h\u1ed3i ng\u01b0\u1eddi d\u00f9ng b\u1ecb tr\u00ec tr\u1ec7. \u0110\u1ed1i v\u1edbi c\u00e1c m\u1eabu c\u00f3 th\u1ec3 t\u00e1i t\u1ea1o, h\u00e3y \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u00e1ch h\u01b0\u1edbng d\u1eabn t\u1eeb b\u00e0i <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a> v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c<\/a> vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i. Khi vi\u1ec7c t\u1ea1o n\u1ed9i dung tr\u1edf th\u00e0nh m\u1ed9t n\u00fat th\u1eaft, c\u00e1c nh\u00f3m th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng sinh ra \u0111\u1ec3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng b\u1ea3n sao \u0111a ng\u00f4n ng\u1eef v\u00e0 bi\u1ebfn th\u1ec3; Brain Pod AI l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng m\u00e0 c\u00e1c nh\u00f3m tham kh\u1ea3o cho n\u1ed9i dung \u0111\u00e0o t\u1ea1o \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a (<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>).<\/p>\n<h2>C\u00e1ch m\u1edf r\u1ed9ng \u0111\u00e0o t\u1ea1o khi SaaS c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n<\/h2>\n<p>M\u1edf r\u1ed9ng quy tr\u00ecnh onboarding l\u00e0 v\u1ec1 vi\u1ec7c bi\u1ebfn c\u00e1c th\u1eed nghi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh th\u00e0nh c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. T\u00f4i m\u1edf r\u1ed9ng b\u1eb1ng c\u00e1ch t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh th\u00e0nh c\u00f4ng, m\u1edf r\u1ed9ng ph\u00e2n kh\u00fac v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c quy t\u1eafc c\u00e1 nh\u00e2n h\u00f3a m\u00e0 r\u1ebb \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u01b0ng \u0111\u1eaft \u0111\u1ec3 b\u1ecf qua. Khi b\u1ea1n ph\u00e1t tri\u1ec3n, m\u1ee5c ti\u00eau thay \u0111\u1ed5i t\u1eeb \u201ck\u00edch ho\u1ea1t c\u00e1 nh\u00e2n\u201d th\u00e0nh \u201ck\u00edch ho\u1ea1t to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c\u201d v\u00e0 duy tr\u00ec th\u1eddi gian gi\u00e1 tr\u1ecb nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c nh\u00f3m trong khi gi\u1eef cho kinh t\u1ebf \u0111\u01a1n v\u1ecb kh\u1ecfe m\u1ea1nh. Do \u0111\u00f3, c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i h\u1ed7 tr\u1ee3 ph\u00e2n kh\u00fac n\u00e2ng cao, ph\u1ed1i h\u1ee3p qua c\u00e1c k\u00eanh v\u00e0 th\u1eed nghi\u1ec7m m\u1ea1nh m\u1ebd \u0111\u1ec3 tr\u00e1nh s\u1ef1 ph\u1ee9c t\u1ea1p kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n<h3>T\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 ph\u00e2n kh\u00fac n\u00e2ng cao v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 onboarding ng\u01b0\u1eddi d\u00f9ng<\/h3>\n<p>T\u00f4i t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh c\u00f3 t\u00e1c \u0111\u1ed9ng cao nh\u1ea5t tr\u01b0\u1edbc: nh\u1eefng quy tr\u00ecnh \u0111\u00e3 cho th\u1ea5y s\u1ef1 gia t\u0103ng r\u00f5 r\u1ec7t trong c\u00e1c th\u1eed nghi\u1ec7m ban \u0111\u1ea7u. T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 ngh\u0129a l\u00e0 chuy\u1ec3n t\u1eeb c\u00e1c g\u1ee3i \u00fd th\u1ee7 c\u00f4ng v\u00e0 c\u00e1c tour m\u1ed9t l\u1ea7n sang c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, b\u1eb1ng ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p, v\u1edbi CTA ph\u00f9 h\u1ee3p. Ph\u00e2n kh\u00fac n\u00e2ng cao cho ph\u00e9p t\u00f4i \u00e1p d\u1ee5ng c\u00e1c s\u00e1ch h\u01b0\u1edbng d\u1eabn kh\u00e1c nhau cho ng\u01b0\u1eddi d\u00f9ng th\u1eed nghi\u1ec7m, t\u00e0i kho\u1ea3n doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00f3m \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a m\u1edf r\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p th\u1ee7 c\u00f4ng.<\/p>\n<ul>\n<li>X\u00e2y d\u1ef1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n: l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c s\u1ef1 ki\u1ec7n k\u00edch ho\u1ea1t trong ph\u00e2n t\u00edch c\u1ee7a b\u1ea1n v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 k\u00edch ho\u1ea1t c\u00e1c quy tr\u00ecnh qua c\u00e1c tin nh\u1eafn trong \u1ee9ng d\u1ee5ng, chu\u1ed7i Messenger Bot v\u00e0 SMS.<\/li>\n<li>\u00c1p d\u1ee5ng c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean quy t\u1eafc: thay \u0111\u1ed5i n\u1ed9i dung CTA, c\u00e1c b\u01b0\u1edbc tour ho\u1eb7c th\u1eddi gian leo thang d\u1ef1a tr\u00ean nh\u00e2n v\u1eadt, quy m\u00f4 c\u00f4ng ty ho\u1eb7c h\u00e0nh vi.<\/li>\n<li>S\u1eed d\u1ee5ng ph\u00e2n kh\u00fac \u0111\u1ec3 gi\u1ea3m ti\u1ebfng \u1ed3n: ch\u1ec9 hi\u1ec3n th\u1ecb c\u00e1c d\u00f2ng ch\u1ea3y ph\u1ee9c t\u1ea1p cho c\u00e1c nh\u00f3m c\u00f3 l\u1ee3i t\u1eeb ch\u00fang, gi\u1eef cho giao di\u1ec7n \u0111\u01a1n gi\u1ea3n cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c\u2014xem c\u00e1c k\u1ef9 thu\u1eadt ph\u00e2n kh\u00fac trong <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-cac-loai-phuong-phap-phan-tich-phan-khuc-nguoi-dung-va-cac-vi-du-thuc-te-de-nang-cao-hieu-biet-ve-khach-hang\/\">ph\u00e2n t\u00edch ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng<\/a>.<\/li>\n<li>T\u1eadn d\u1ee5ng m\u1eabu v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4: \u0111i\u1ec1u ch\u1ec9nh c\u00e1c s\u00e1ch h\u01b0\u1edbng d\u1eabn t\u1eeb <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> v\u00e0 c\u00e1c v\u00ed d\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a trong <a href=\"https:\/\/messengerbot.app\/vi\/chuyen-doi-trai-nghiem-nguoi-dung-nhung-vi-du-va-thuc-hanh-tot-nhat-ve-ux-onboarding-de-truyen-cam-hung-cho-nhan-vien-moi\/\">v\u00ed d\u1ee5 v\u1ec1 onboarding UX<\/a>.<\/li>\n<\/ul>\n<p>Khi c\u00e1c d\u00f2ng ch\u1ea3y tr\u1edf n\u00ean t\u1ef1 \u0111\u1ed9ng, gi\u1eef cho vi\u1ec7c \u0111o l\u01b0\u1eddng ch\u1eb7t ch\u1ebd: c\u00e1c s\u1ef1 ki\u1ec7n t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 onboarding ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch (Amplitude, Mixpanel) \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i TTV c\u1ee7a nh\u00f3m v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n. Khi t\u1ef1 \u0111\u1ed9ng h\u00f3a li\u00ean quan \u0111\u1ebfn thanh to\u00e1n ho\u1eb7c qu\u1ea3n l\u00fd ch\u1ed7 ng\u1ed3i, ph\u1ed1i h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c v\u00f2ng t\u0103ng tr\u01b0\u1edfng kh\u00f4ng t\u1ea1o ra nh\u1eefng b\u1ea5t ng\u1edd g\u00e2y churn.<\/p>\n<h3>Duy tr\u00ec ROI: c\u00e1c th\u00ed nghi\u1ec7m v\u00f2ng \u0111\u1eddi, c\u00e1c b\u00e0i ki\u1ec3m tra A\/B, v\u00e0 khi n\u00e0o n\u00ean n\u00e2ng c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 onboarding SaaS<\/h3>\n<p>T\u00f4i qu\u1ea3n l\u00fd ROI b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c th\u00ed nghi\u1ec7m v\u00f2ng \u0111\u1eddi v\u00e0 gi\u1edbi h\u1ea1n vi\u1ec7c n\u00e2ng c\u1ea5p c\u00f4ng c\u1ee5 d\u1ef1a tr\u00ean nh\u1eefng c\u1ea3i ti\u1ebfn ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng. M\u1ed9t l\u1ea7n n\u00e2ng c\u1ea5p l\u00e0 h\u1ee3p l\u00fd khi m\u1ed9t c\u00f4ng c\u1ee5 gi\u1ea3m TTV, t\u0103ng c\u01b0\u1eddng k\u00edch ho\u1ea1t, ho\u1eb7c gi\u1ea3m thi\u1ec3u churn so v\u1edbi b\u1ed9 c\u00f4ng c\u1ee5 hi\u1ec7n t\u1ea1i. Cho \u0111\u1ebfn l\u00fac \u0111\u00f3, t\u00f4i th\u00edch l\u1eb7p l\u1ea1i trong c\u00e1c c\u00f4ng c\u1ee5 nh\u1eb9 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u1edd t\u00ednh n\u0103ng \u0111\u1ec3 ki\u1ec3m so\u00e1t r\u1ee7i ro.<\/p>\n<ul>\n<li>Ch\u1ea1y c\u00e1c th\u00ed nghi\u1ec7m v\u00f2ng \u0111\u1eddi: ki\u1ec3m tra c\u00e1c bi\u1ebfn th\u1ec3 trong to\u00e0n b\u1ed9 k\u00eanh\u2014n\u1ed9i dung onboarding, th\u1eddi gian leo thang, ho\u1eb7c s\u1ef1 k\u1ebft h\u1ee3p k\u00eanh\u2014v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u00edch ho\u1ea1t v\u00e0 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n 30\/90 ng\u00e0y.<\/li>\n<li>Ki\u1ec3m tra A\/B tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4: x\u00e1c th\u1ef1c m\u1ed9t thay \u0111\u1ed5i tr\u00ean m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng v\u00e0 y\u00eau c\u1ea7u nh\u1eefng c\u1ea3i ti\u1ebfn c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea tr\u01b0\u1edbc khi tri\u1ec3n khai r\u1ed9ng r\u00e3i.<\/li>\n<li>N\u00e2ng c\u1ea5p khi l\u1ee3i t\u1ee9c r\u00f5 r\u00e0ng: chuy\u1ec3n sang c\u00e1c c\u00f4ng c\u1ee5 onboarding c\u1ea5p doanh nghi\u1ec7p ch\u1ec9 khi nhu c\u1ea7u t\u1ef1 \u0111\u1ed9ng h\u00f3a, \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a ho\u1eb7c tu\u00e2n th\u1ee7 t\u0103ng l\u00ean bi\u1ec7n minh cho chi ph\u00ed.<\/li>\n<li>Gi\u1eef m\u1ed9t k\u1ebf ho\u1ea1ch quay l\u1ea1i: m\u1ed7i th\u00ed nghi\u1ec7m l\u1edbn n\u00ean bao g\u1ed3m m\u1ed9t kho\u1ea3ng th\u1eddi gian quay l\u1ea1i v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e1t hi\u1ec7n nhanh ch\u00f3ng c\u00e1c s\u1ef1 suy gi\u1ea3m ti\u00eau c\u1ef1c.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c m\u1eabu ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u00e1ch h\u01b0\u1edbng d\u1eabn t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng, t\u00f4i tham kh\u1ea3o c\u00e1c v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding v\u00e0 c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t trong vi\u1ec7c onboard kh\u00e1ch h\u00e0ng, v\u00e0 t\u00f4i \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn thu\u1eadt t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c n\u00eau trong <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c<\/a> b\u00e0i vi\u1ebft c\u1ee7a ch\u00fang t\u00f4i. C\u00e1c \u0111\u1ed9i c\u1ea7n sao ch\u00e9p v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a nhanh th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng t\u1ea1o n\u1ed9i dung; Brain Pod AI cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u0103ng t\u1ed1c n\u1ed9i dung onboarding \u0111a ng\u00f4n ng\u1eef v\u00e0 k\u1ecbch b\u1ea3n tr\u1ee3 l\u00fd \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a (<a href=\"https:\/\/brainpod.ai\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>).<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/vi\/how-user-onboarding-tools-help-saas-products-retain-customers-and-speed-time-to-value\/\" data-essbisPostTitle=\"How User Onboarding Tools Help SaaS Products Retain Customers and Speed Time-to-Value\" data-essbisHoverContainer=\"\"><p>Key Takeaways User onboarding tools are the lever that turns signups into retained customers\u2014focus on reducing friction and making the first meaningful action inevitable. Measure outcomes, not features: track activation rate, time-to-value (TTV), and short-term retention to evaluate any user onboarding tools investment. Prioritize tools that combine product tours, in\u2011app messaging, checklists, segmentation, and analytics\u2014this [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":258421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-258423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/258423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/comments?post=258423"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/258423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media\/258421"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media?parent=258423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/categories?post=258423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/tags?post=258423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}