{"id":258893,"date":"2025-11-13T21:15:11","date_gmt":"2025-11-14T05:15:11","guid":{"rendered":"https:\/\/messengerbot.app\/practical-onboarding-ux-examples-and-ux-onboarding-examples-for-mobile-apps-that-reduce-churn-and-boost-retention\/"},"modified":"2025-11-13T21:15:11","modified_gmt":"2025-11-14T05:15:11","slug":"cac-vi-du-onboarding-thuc-tien-va-cac-vi-du-onboarding-ux-cho-ung-dung-di-dong-giup-giam-ty-le-roi-bo-va-tang-cuong-giu-chan","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/vi\/practical-onboarding-ux-examples-and-ux-onboarding-examples-for-mobile-apps-that-reduce-churn-and-boost-retention\/","title":{"rendered":"C\u00e1c v\u00ed d\u1ee5 v\u1ec1 UX Onboarding th\u1ef1c ti\u1ec5n v\u00e0 c\u00e1c v\u00ed d\u1ee5 UX Onboarding cho \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 t\u0103ng c\u01b0\u1eddng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/vi\/practical-onboarding-ux-examples-and-ux-onboarding-examples-for-mobile-apps-that-reduce-churn-and-boost-retention\/\" data-essbisposttitle=\"Practical Onboarding UX Examples and UX Onboarding Examples for Mobile Apps That Reduce Churn and Boost Retention\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>Nh\u1eefng \u0111i\u1ec3m ch\u00ednh<\/h2>\n<ul>\n<li>C\u00e1c nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean l\u00e0 r\u1ea5t quan tr\u1ecdng: thi\u1ebft k\u1ebf m\u1ed9t b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t (g\u1eedi tin nh\u1eafn, t\u1ea1o quy tr\u00ecnh l\u00e0m vi\u1ec7c) \u0111\u1ec3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb nhanh ch\u00f3ng v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf\u2014c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh h\u01b0\u1edbng d\u1eabn.<\/li>\n<li>Di \u0111\u1ed9ng tr\u01b0\u1edbc ti\u00ean l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng: C\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00ean s\u1eed d\u1ee5ng ti\u1ebft l\u1ed9 ti\u1ebfn b\u1ed9, c\u00e1c CTA tr\u1ea1ng th\u00e1i tr\u1ed1ng v\u00e0 m\u1eabu \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c trong phi\u00ean \u0111\u1ea7u ti\u00ean.<\/li>\n<li>Gi\u1eef cho c\u00e1c lu\u1ed3ng \u0111\u01a1n gi\u1ea3n v\u00e0 theo ng\u1eef c\u1ea3nh: s\u1eed d\u1ee5ng tooltip theo ng\u1eef c\u1ea3nh v\u00e0 microcopy d\u1ef1a tr\u00ean l\u1ee3i \u00edch \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng thay v\u00ec ch\u1ec9 quan s\u00e1t\u2014c\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t \u01b0u ti\u00ean c\u00e1c b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean.<\/li>\n<li>\u0110o l\u01b0\u1eddng c\u00e1c chuy\u1ec3n \u0111\u1ed5i vi m\u00f4, kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd: theo d\u00f5i t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t, th\u1eddi gian \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean v\u00e0 c\u00e1c \u0111i\u1ec3m r\u1eddi b\u1ecf \u0111\u1ec3 l\u1eb7p l\u1ea1i hi\u1ec7u qu\u1ea3 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>C\u00e1 nh\u00e2n h\u00f3a \u1edf m\u1ee9c t\u1ed1i thi\u1ec3u: h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi m\u1edbi \u0111\u1ebfn c\u00e1c kh\u1edfi \u0111\u1ea7u nhanh d\u1ef1a tr\u00ean m\u1eabu v\u00e0 hi\u1ec3n th\u1ecb c\u00e1c t\u00f9y ch\u1ecdn n\u00e2ng cao cho ng\u01b0\u1eddi d\u00f9ng chuy\u00ean nghi\u1ec7p \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c nh\u00e2n v\u1eadt.<\/li>\n<li>Ki\u1ec3m tra A\/B m\u1ed9t c\u00e1ch h\u1eb9p v\u00e0 th\u01b0\u1eddng xuy\u00ean: thay \u0111\u1ed5i m\u1ed9t bi\u1ebfn (v\u0103n b\u1ea3n CTA, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u1eabu, th\u1eddi gian tooltip) cho m\u1ed7i b\u00e0i ki\u1ec3m tra \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh h\u01b0\u1edbng d\u1eabn n\u00e0o th\u00fac \u0111\u1ea9y vi\u1ec7c gi\u1eef ch\u00e2n.<\/li>\n<li>Ki\u1ec3m tra kh\u1ea3 n\u0103ng truy c\u1eadp v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n \u0111a n\u1ec1n t\u1ea3ng: \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c CTA, kh\u1ea3 n\u0103ng v\u00e0 tr\u1ea1ng th\u00e1i th\u00e0nh c\u00f4ng tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 di \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh h\u01b0\u1edbng d\u1eabn bao g\u1ed3m.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c m\u1eabu v\u00e0 s\u00e1ch h\u01b0\u1edbng d\u1eabn \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh: tri\u1ec3n khai c\u00e1c v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn \u0111\u00e3 s\u1eb5n s\u00e0ng, m\u1eabu giao di\u1ec7n chatbot v\u00e0 c\u00e1c m\u1eabu tour s\u1ea3n ph\u1ea9m \u0111\u1ec3 nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn v\u00e0 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng.<\/li>\n<\/ul>\n<\/div>\n<p>Qu\u00e1 tr\u00ecnh onboarding t\u1ed1t l\u00e0 n\u01a1i m\u00e0 nh\u1eefng l\u1eddi h\u1ee9a c\u1ee7a s\u1ea3n ph\u1ea9m tr\u1edf th\u00e0nh th\u00f3i quen ho\u1eb7c phai nh\u1ea1t th\u00e0nh s\u1ef1 r\u1eddi b\u1ecf, v\u00e0 b\u00e0i vi\u1ebft n\u00e0y t\u1eadp h\u1ee3p c\u00e1c v\u00ed d\u1ee5 v\u1ec1 onboarding UX th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean. Ch\u00fang t\u00f4i s\u1ebd \u0111i qua c\u00e1c v\u00ed d\u1ee5 v\u1ec1 onboarding UX hi\u1ec7u qu\u1ea3\u2014c\u00e1c m\u1eabu \u01b0u ti\u00ean di \u0111\u1ed9ng v\u00e0 v\u00ed d\u1ee5 v\u1ec1 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u00e1c s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i trong thi\u1ebft k\u1ebf giao di\u1ec7n desktop, v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt tour s\u1ea3n ph\u1ea9m\u2014\u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u1eb7p l\u1ea1i thay v\u00ec nh\u1eefng m\u1eb9o nh\u1ea5t th\u1eddi. H\u00e3y mong \u0111\u1ee3i c\u00e1c ti\u00eau ch\u00ed r\u00f5 r\u00e0ng cho khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng ti\u1ebft l\u1ed9 ti\u1ebfn b\u1ed9, danh s\u00e1ch ki\u1ec3m tra \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u00edch ho\u1ea1t, v\u00e0 c\u00e1c m\u1eabu \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb nh\u1eefng v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 giao h\u00e0ng nhanh h\u01a1n. \u0110\u1ecdc ti\u1ebfp \u0111\u1ec3 c\u00f3 m\u1ed9t cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u1eafn g\u1ecdn v\u1ec1 c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t trong onboarding UX, c\u00e1c v\u00ed d\u1ee5 v\u1ec1 website onboarding c\u1ee5 th\u1ec3, v\u00e0 lo\u1ea1i v\u00ed d\u1ee5 onboarding UX th\u1ef1c s\u1ef1 c\u1ea3i thi\u1ec7n s\u1ef1 gi\u1eef ch\u00e2n. <\/p>\n<h2>t\u1ed5ng quan v\u1ec1 c\u00e1c v\u00ed d\u1ee5 onboarding UX v\u00e0 l\u00fd do ch\u00fang quan tr\u1ecdng cho s\u1ef1 gi\u1eef ch\u00e2n<\/h2>\n<p>T\u00f4i x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh onboarding m\u1ed7i tu\u1ea7n, v\u00e0 \u0111i\u1ec1u duy nh\u1ea5t ph\u00e2n t\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng b\u1ec1n v\u1eefng l\u00e0 onboarding UX. Nh\u1eefng v\u00ed d\u1ee5 onboarding UX n\u00e0y cho th\u1ea5y c\u00e1ch m\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn nh\u1ecf\u2014nh\u1eefng g\u00ec ch\u00fang t\u00f4i h\u1ecfi tr\u01b0\u1edbc, c\u00e1ch ch\u00fang t\u00f4i gi\u1ea3i th\u00edch gi\u00e1 tr\u1ecb, c\u00e1ch ch\u00fang t\u00f4i x\u1eed l\u00fd tr\u1ea1ng th\u00e1i tr\u1ed1ng\u2014thay \u0111\u1ed5i k\u00edch ho\u1ea1t v\u00e0 s\u1ef1 gi\u1eef ch\u00e2n l\u00e2u d\u00e0i. T\u00f4i s\u1ebd s\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 onboarding UX c\u1ee5 th\u1ec3 v\u00e0 c\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1ec3 ch\u1ec9 ra c\u00e1c m\u1eabu m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 sao ch\u00e9p, c\u1ed9ng v\u1edbi c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t trong onboarding UX ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u1ea3 web v\u00e0 di \u0111\u1ed9ng.<\/p>\n<p>Gi\u1eef ch\u00e2n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 ph\u00f9 phi\u1ebfm; \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 t\u00edch l\u0169y c\u1ee7a h\u00e0ng ch\u1ee5c t\u01b0\u01a1ng t\u00e1c nh\u1ecf trong l\u1ea7n s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean. Khi t\u00f4i ph\u00e2n t\u00edch thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh h\u01b0\u1edbng d\u1eabn, t\u00f4i t\u00ecm ki\u1ebfm ba \u0111i\u1ec1u: s\u1ef1 r\u00f5 r\u00e0ng (ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ea5y gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c kh\u00f4ng?), n\u1ed7 l\u1ef1c (c\u1ea7n bao nhi\u00eau c\u00f4ng s\u1ee9c t\u01b0 duy?), v\u00e0 \u0111\u1ed9ng l\u1ef1c (lu\u1ed3ng c\u00f3 t\u1ea1o ra b\u01b0\u1edbc ti\u1ebfp theo r\u00f5 r\u00e0ng kh\u00f4ng?). D\u01b0\u1edbi \u0111\u00e2y, t\u00f4i t\u00f3m t\u1eaft l\u00fd do t\u1ea1i sao nh\u1eefng l\u0129nh v\u1ef1c n\u00e0y quan tr\u1ecdng v\u00e0 c\u00e1ch chuy\u1ec3n \u0111\u1ed5i ch\u00fang th\u00e0nh c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/p>\n<h3>c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf<\/h3>\n<p>H\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng \u01b0u ti\u00ean di \u0111\u1ed9ng th\u01b0\u1eddng th\u1eafng v\u00ec n\u00f3 bu\u1ed9c b\u1ea1n ph\u1ea3i \u01b0u ti\u00ean. Trong c\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a t\u00f4i, t\u00f4i th\u00edch ti\u1ebft l\u1ed9 d\u1ea7n d\u1ea7n: ti\u1ebft l\u1ed9 m\u1ed9t t\u00ednh n\u0103ng t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m, \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn b\u1edfi ng\u1eef c\u1ea3nh. V\u00ed d\u1ee5, thay v\u00ec m\u1ed9t thi\u1ebft l\u1eadp d\u00e0i n\u01a1i ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i c\u1ea5u h\u00ecnh m\u1ecdi th\u1ee9 ngay t\u1eeb \u0111\u1ea7u, t\u00f4i y\u00eau c\u1ea7u m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn\u2014k\u1ebft n\u1ed1i t\u00e0i kho\u1ea3n, g\u1eedi tin nh\u1eafn \u0111\u1ea7u ti\u00ean, ho\u1eb7c thi\u1ebft l\u1eadp s\u1edf th\u00edch\u2014v\u00e0 \u0103n m\u1eebng vi\u1ec7c ho\u00e0n th\u00e0nh. H\u00e0nh \u0111\u1ed9ng \u0111\u01a1n l\u1ebb \u0111\u00f3 bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u1ee5 \u0111\u1ed9ng th\u00e0nh ng\u01b0\u1eddi d\u00f9ng ch\u1ee7 \u0111\u1ed9ng, \u0111i\u1ec1u n\u00e0y gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf.<\/p>\n<ul>\n<li>D\u1eabn d\u1eaft b\u1eb1ng m\u1ed9t h\u00e0nh \u0111\u1ed9ng: Thay th\u1ebf m\u00e0n h\u00ecnh h\u01b0\u1edbng d\u1eabn b\u1eb1ng m\u1ed9t nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c g\u1ee3i \u00fd theo ng\u1eef c\u1ea3nh: K\u00edch ho\u1ea1t m\u1eb9o ch\u1ec9 khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u00e0n h\u00ecnh li\u00ean quan, kh\u00f4ng tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n<li>\u01afu ti\u00ean c\u00e1c kh\u1ea3 n\u0103ng di \u0111\u1ed9ng: T\u1ed1i \u01b0u h\u00f3a m\u1ee5c ti\u00eau ch\u1ea1m, \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u1ea7u v\u00e0o bi\u1ec3u m\u1eabu, v\u00e0 \u01b0u ti\u00ean c\u00e1c tr\u00ecnh ch\u1ecdn g\u1ed1c thay v\u00ec g\u00f5 t\u1ef1 do.<\/li>\n<\/ul>\n<p>C\u00e1c m\u1eabu UX onboarding di \u0111\u1ed9ng n\u00e0y l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a nh\u1eefng v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t m\u00e0 t\u00f4i x\u00e2y d\u1ef1ng: nh\u1eefng chi\u1ebfn th\u1eafng nhanh ch\u00f3ng, ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c v\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo. Khi b\u1ea1n ho\u00e0n th\u00e0nh b\u1ed9 ba n\u00e0y, t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t t\u0103ng l\u00ean v\u00e0 t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf s\u1edbm gi\u1ea3m xu\u1ed1ng.<\/p>\n<h3>C\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 UX onboarding \u0111\u01b0\u1ee3c minh h\u1ecda b\u1eb1ng c\u00e1c v\u00ed d\u1ee5 onboarding UX th\u1ef1c t\u1ebf.<\/h3>\n<p>C\u00f3 nh\u1eefng chi\u1ebfn thu\u1eadt chung, c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i trong c\u00e1c v\u00ed d\u1ee5 onboarding UX th\u00e0nh c\u00f4ng \u00e1p d\u1ee5ng cho Messenger Bot v\u00e0 b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o:<\/p>\n<ul>\n<li>Truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb trong 7\u201310 gi\u00e2y \u0111\u1ea7u ti\u00ean: M\u1ed9t ti\u00eau \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ed9t l\u1ee3i \u00edch m\u1ed9t d\u00f2ng t\u1ed1t h\u01a1n nh\u1eefng chuy\u1ebfn tham quan d\u00e0i. K\u1ebft h\u1ee3p \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ed9t CTA h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean.<\/li>\n<li>Ph\u00e2n \u0111o\u1ea1n v\u00e0 c\u00e1 nh\u00e2n h\u00f3a: S\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi nh\u1eb9 nh\u00e0ng ho\u1eb7c c\u00e1c k\u00edch ho\u1ea1t d\u1ef1a tr\u00ean h\u00e0nh vi \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh quy tr\u00ecnh theo m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>Gi\u1ea3m thi\u1ec3u ma s\u00e1t: Lo\u1ea1i b\u1ecf c\u00e1c tr\u01b0\u1eddng t\u00f9y ch\u1ecdn kh\u1ecfi con \u0111\u01b0\u1eddng quan tr\u1ecdng v\u00e0 ho\u00e3n l\u1ea1i vi\u1ec7c thi\u1ebft l\u1eadp kh\u00f4ng c\u1ea7n thi\u1ebft cho sau.<\/li>\n<li>\u0110o l\u01b0\u1eddng c\u00e1c chuy\u1ec3n \u0111\u1ed5i vi m\u00f4: Theo d\u00f5i vi\u1ec7c ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 (tin nh\u1eafn \u0111\u00e3 g\u1eedi, quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u00e3 t\u1ea1o) thay v\u00ec ch\u1ec9 \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng th\u1ef1c ti\u1ec5n n\u00e0y, t\u00f4i th\u01b0\u1eddng tham kh\u1ea3o c\u00e1c m\u1eabu quy tr\u00ecnh v\u00e0 v\u00ed d\u1ee5 khi thi\u1ebft k\u1ebf l\u1ea1i onboarding. \u0110\u1ed1i v\u1edbi c\u00e1c m\u1eabu SaaS v\u00e0 di \u0111\u1ed9ng, t\u00f4i li\u00ean k\u1ebft \u0111\u1ebfn h\u01b0\u1edbng d\u1eabn v\u00ed d\u1ee5 quy tr\u00ecnh onboarding c\u1ee7a ch\u00fang t\u00f4i v\u00e0 s\u1ed5 tay quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chu\u1ed7i \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh. Khi m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ea7n onboarding t\u1eadp trung v\u00e0o nh\u00e2n vi\u00ean, t\u00f4i tham kh\u1ea3o c\u00e1c v\u00ed d\u1ee5 onboarding UX cho ng\u01b0\u1eddi d\u00f9ng n\u1ed9i b\u1ed9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 s\u1ef1 ch\u1ea5p nh\u1eadn.<\/p>\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf, t\u00f4i s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u t\u1eeb Nielsen Norman Group v\u00e0 Baymard Institute \u0111\u1ec3 x\u00e1c th\u1ef1c c\u00e1c l\u1ef1a ch\u1ecdn b\u1ed1 c\u1ee5c v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, v\u00e0 Material Design c\u1ee7a Google \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c m\u1eabu t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. \u0110\u1ed1i v\u1edbi c\u00e1c m\u1eabu th\u1ef1c h\u00e0nh v\u00e0 k\u1ef9 thu\u1eadt h\u01b0\u1edbng d\u1eabn s\u1ea3n ph\u1ea9m, t\u00f4i tham kh\u1ea3o video h\u01b0\u1edbng d\u1eabn tour s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c m\u1eabu th\u00f4ng \u0111i\u1ec7p ch\u00e0o m\u1eebng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111o\u00e1n.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y, t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn thi\u1ebft k\u1ebf c\u00e1c lu\u1ed3ng onboarding hi\u1ec7u qu\u1ea3, c\u00e1c chi\u1ebfn thu\u1eadt \u01b0u ti\u00ean di \u0111\u1ed9ng, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111o l\u01b0\u1eddng, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 cho t\u1eebng nh\u00e2n v\u1eadt, nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn, v\u00e0 m\u1ed9t danh s\u00e1ch ki\u1ec3m tra th\u1ef1c t\u1ebf m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 tri\u1ec3n khai c\u00e1c c\u1ea3i ti\u1ebfn trong tu\u1ea7n n\u00e0y.<\/p>\n<p><a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> \u2022 <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> \u2022 <a href=\"https:\/\/messengerbot.app\/vi\/chuyen-doi-trai-nghiem-nguoi-dung-nhung-vi-du-va-thuc-hanh-tot-nhat-ve-ux-onboarding-de-truyen-cam-hung-cho-nhan-vien-moi\/\">v\u00ed d\u1ee5 v\u1ec1 onboarding UX<\/a> \u2022 <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">v\u00ed d\u1ee5 v\u1ec1 tour s\u1ea3n ph\u1ea9m<\/a><\/p>\n<p>T\u00e0i nguy\u00ean b\u00ean ngo\u00e0i: <a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener\">Nh\u00f3m Nielsen Norman<\/a>, <a href=\"https:\/\/baymard.com\" target=\"_blank\" rel=\"noopener\">Vi\u1ec7n Baymard<\/a>, <a href=\"https:\/\/material.io\" target=\"_blank\" rel=\"noopener\">Material Design<\/a>.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/onboarding-ux-examples-343233.jpg\" alt=\"c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh onboarding\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>Thi\u1ebft k\u1ebf c\u00e1c lu\u1ed3ng onboarding hi\u1ec7u qu\u1ea3: c\u00e1c m\u1eabu v\u00e0 nguy\u00ean t\u1eafc<\/h2>\n<p>T\u00f4i coi onboarding nh\u01b0 m\u1ed9t gi\u1ea3 thuy\u1ebft m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra: m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi m\u1edbi c\u1ea7n th\u1ea5y v\u00e0 l\u00e0m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 c\u00f3 \u00fd ngh\u0129a \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng onboarding t\u1ed1t b\u1eaft \u0111\u1ea7u v\u1edbi hai c\u00e2u h\u1ecfi m\u00e0 t\u00f4i lu\u00f4n h\u1ecfi to trong khi thi\u1ebft k\u1ebf: h\u00e0nh \u0111\u1ed9ng nh\u1ecf nh\u1ea5t n\u00e0o ch\u1ee9ng minh gi\u00e1 tr\u1ecb, v\u00e0 t\u00f4i c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf ma s\u00e1t n\u00e0o ngay b\u00e2y gi\u1edd? Tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3, v\u00e0 b\u1ea1n c\u00f3 b\u1ed9 khung c\u1ee7a m\u1ed9t lu\u1ed3ng chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi \u0111\u0103ng k\u00fd th\u00e0nh ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c.<\/p>\n<p>C\u00e1c m\u1eabu v\u00e0 nguy\u00ean t\u1eafc \u00edt l\u1ea5p l\u00e1nh h\u01a1n giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng b\u00f3ng b\u1ea9y, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng. Trong c\u00f4ng vi\u1ec7c c\u1ee7a t\u00f4i v\u1edbi Messenger Bot, t\u00f4i \u00e1p d\u1ee5ng c\u00e1c m\u1eabu c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i\u2014ti\u1ebft l\u1ed9 ti\u1ebfn b\u1ed9, nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean, nh\u1eefng g\u1ee3i \u00fd theo ng\u1eef c\u1ea3nh\u2014v\u00e0 sau \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh ng\u00f4n ng\u1eef, th\u1eddi gian v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1eabu c\u1ee5 th\u1ec3 v\u00e0 quy t\u1eafc thi\u1ebft k\u1ebf th\u1ef1c ti\u1ec5n gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m onboarding UX \u0111\u00e1ng tin c\u1eady c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n.<\/p>\n<h3>C\u00e1c m\u1eabu thi\u1ebft k\u1ebf UX onboarding cho ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u v\u00e0 nh\u1eefng v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t<\/h3>\n<p>\u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng l\u1ea7n \u0111\u1ea7u, m\u1ee5c ti\u00eau r\u1ea5t \u0111\u01a1n gi\u1ea3n: t\u1ea1o ra m\u1ed9t s\u1ef1 ki\u1ec7n th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean trong phi\u00ean \u0111\u1ea7u ti\u00ean. Nh\u1eefng v\u00ed d\u1ee5 UX onboarding n\u00e0y s\u1eed d\u1ee5ng c\u00e1c m\u1eabu sau:<\/p>\n<ul>\n<li><strong>Nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean:<\/strong> Thay th\u1ebf c\u00e1c tour th\u1ee5 \u0111\u1ed9ng b\u1eb1ng m\u1ed9t h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t c\u00f3 \u00fd ngh\u0129a th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i (g\u1eedi tin nh\u1eafn \u0111\u1ea7u ti\u00ean, k\u1ebft n\u1ed1i t\u00e0i kho\u1ea3n ho\u1eb7c ho\u00e0n th\u00e0nh m\u1ed9t b\u01b0\u1edbc thi\u1ebft l\u1eadp). Nhi\u1ec7m v\u1ee5 \u0111\u00f3 tr\u1edf th\u00e0nh t\u00edn hi\u1ec7u cho s\u1ef1 tham gia s\u00e2u h\u01a1n.<\/li>\n<li><strong>Ti\u1ebft l\u1ed9 ti\u1ebfn b\u1ed9:<\/strong> Ch\u1ec9 hi\u1ec3n th\u1ecb nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft ngay b\u00e2y gi\u1edd; ti\u1ebft l\u1ed9 c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao sau khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh quy tr\u00ecnh c\u01a1 b\u1ea3n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e1ng tin c\u1eady nh\u1ea5t \u0111\u1ec3 gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c.<\/li>\n<li><strong>C\u00e1c g\u1ee3i \u00fd theo ng\u1eef c\u1ea3nh:<\/strong> K\u00edch ho\u1ea1t c\u00e1c m\u1eb9o nh\u1ecf khi ng\u01b0\u1eddi d\u00f9ng g\u1eb7p m\u1ed9t t\u00ednh n\u0103ng, kh\u00f4ng ph\u1ea3i tr\u01b0\u1edbc \u0111\u00f3. C\u00e1c g\u1ee3i \u00fd li\u00ean k\u1ebft v\u1edbi h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n so v\u1edbi c\u00e1c modal t\u0129nh.<\/li>\n<li><strong>H\u01b0\u1edbng d\u1eabn tr\u1ea1ng th\u00e1i tr\u1ed1ng:<\/strong> S\u1eed d\u1ee5ng c\u00e1c CTA v\u00e0 m\u1eabu tr\u1ea1ng th\u00e1i tr\u1ed1ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c m\u00e0n h\u00ecnh tr\u1ed1ng th\u00e0nh nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00f3 h\u01b0\u1edbng d\u1eabn.<\/li>\n<\/ul>\n<p>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 onboarding \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t k\u1ebft h\u1ee3p nh\u1eefng m\u1eabu \u0111\u00f3 v\u1edbi microcopy r\u00f5 r\u00e0ng v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c. Trong Messenger Bot, ch\u1eb3ng h\u1ea1n, t\u00f4i x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ea7u ti\u00ean b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t m\u1eabu, y\u00eau c\u1ea7u m\u1ed9t quy\u1ec1n truy c\u1eadp, v\u00e0 \u0103n m\u1eebng ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean \u2014 m\u1ed9t chu\u1ed7i chuy\u1ec3n \u0111\u1ed5i s\u1ef1 t\u00f2 m\u00f2 th\u00e0nh th\u00f3i quen. \u0110\u1ed1i v\u1edbi c\u00e1c thi\u1ebft k\u1ebf quy tr\u00ecnh ch\u00ednh th\u1ee9c h\u01a1n, t\u00f4i tham kh\u1ea3o <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chu\u1ed7i \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh cho c\u00e1c r\u00e0ng bu\u1ed9c c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n<h3>Thi\u1ebft k\u1ebf UI onboarding tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n.<\/h3>\n<p>Thi\u1ebft k\u1ebf UI onboarding tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n y\u00eau c\u1ea7u nh\u1eefng th\u1ecfa hi\u1ec7p kh\u00e1c v\u1edbi di \u0111\u1ed9ng, nh\u01b0ng c\u00e1c nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i v\u1eabn gi\u1eef nguy\u00ean: gi\u1ea3m thi\u1ec3u ma s\u00e1t, th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb nhanh ch\u00f3ng, v\u00e0 gi\u1eef cho con \u0111\u01b0\u1eddng \u0111\u1ebfn b\u01b0\u1edbc ti\u1ebfp theo r\u00f5 r\u00e0ng. M\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n cho ph\u00e9p nhi\u1ec1u kh\u00f4ng gian h\u01a1n cho vi\u1ec7c ti\u1ebft l\u1ed9 d\u1ea7n d\u1ea7n v\u00e0 tr\u1ee3 gi\u00fap trong d\u00f2ng, v\u00ec v\u1eady t\u00f4i \u01b0a th\u00edch c\u00e1c h\u01b0\u1edbng d\u1eabn nh\u00fang v\u00e0 v\u00ed d\u1ee5 b\u00ean c\u1ea1nh nhau h\u01a1n l\u00e0 c\u00e1c modal to\u00e0n m\u00e0n h\u00ecnh. T\u00ednh nh\u1ea5t qu\u00e1n \u0111a n\u1ec1n t\u1ea3ng c\u0169ng quan tr\u1ecdng \u2014 ng\u01b0\u1eddi d\u00f9ng mong \u0111\u1ee3i ng\u00f4n ng\u1eef v\u00e0 k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 d\u00f9 h\u1ecd g\u1eb7p b\u1ea1n tr\u00ean web, di \u0111\u1ed9ng, hay SMS.<\/p>\n<ul>\n<li><strong>C\u0103n ch\u1ec9nh kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng:<\/strong> S\u1eed d\u1ee5ng nh\u00e3n CTA, bi\u1ec3u t\u01b0\u1ee3ng, v\u00e0 tr\u1ea1ng th\u00e1i th\u00e0nh c\u00f4ng nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng nh\u1eadn ra h\u00e0nh vi s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau \u1edf m\u1ecdi n\u01a1i.<\/li>\n<li><strong>B\u1ed1 c\u1ee5c th\u00edch \u1ee9ng:<\/strong> Thi\u1ebft k\u1ebf c\u00e1c quy tr\u00ecnh m\u00e0 c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u m\u1ed9t c\u00e1ch thanh l\u1ecbch: c\u00e1i g\u00ec l\u00e0 m\u1ed9t modal tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n n\u00ean tr\u1edf th\u00e0nh m\u1ed9t h\u01b0\u1edbng d\u1eabn trong \u1ee9ng d\u1ee5ng g\u1ecdn nh\u1eb9 tr\u00ean di \u0111\u1ed9ng.<\/li>\n<li><strong>Thi\u1ebft l\u1eadp ho\u00e3n l\u1ea1i:<\/strong> Di chuy\u1ec3n c\u00e1c c\u00e0i \u0111\u1eb7t t\u00f9y ch\u1ecdn ch\u1ec9 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n ra kh\u1ecfi con \u0111\u01b0\u1eddng quan tr\u1ecdng v\u00e0 \u0111\u01b0a ch\u00fang v\u00e0o m\u1ed9t quy tr\u00ecnh \u201cSau\u201d \u0111\u1ec3 b\u1ea1n kh\u00f4ng ch\u1eb7n k\u00edch ho\u1ea1t.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 tri\u1ec3n khai nhanh ch\u00f3ng c\u00e1c m\u1eabu n\u00e0y, t\u00f4i t\u00e1i s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n t\u1eeb <a href=\"https:\/\/messengerbot.app\/vi\/nang-cao-su-tuong-tac-cua-nguoi-dung-voi-cac-mau-thiet-ke-giao-dien-chatbot-an-tuong-kham-pha-cac-tuy-chon-mien-phi-cho-moi-nhu-cau\/\">m\u1eabu giao di\u1ec7n chatbot<\/a> v\u00e0 d\u1ef1a v\u00e0o c\u00e1c k\u1ef9 thu\u1eadt video tour s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c t\u00e0i li\u1ec7u h\u00f3a trong <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">v\u00ed d\u1ee5 v\u1ec1 tour s\u1ea3n ph\u1ea9m<\/a>. \u0110\u1ed1i v\u1edbi c\u00e1c lu\u1ed3ng t\u1eadp trung v\u00e0o nh\u00e2n vi\u00ean v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 onboarding UX n\u1ed9i b\u1ed9, t\u00f4i tham kh\u1ea3o s\u00e1ch h\u01b0\u1edbng d\u1eabn onboarding n\u1ed9i b\u1ed9 trong <a href=\"https:\/\/messengerbot.app\/vi\/chuyen-doi-trai-nghiem-nguoi-dung-nhung-vi-du-va-thuc-hanh-tot-nhat-ve-ux-onboarding-de-truyen-cam-hung-cho-nhan-vien-moi\/\">v\u00ed d\u1ee5 v\u1ec1 onboarding UX<\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c ng\u1eef c\u1ea3nh kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng.<\/p>\n<p>Khi c\u00f2n nghi ng\u1edd, h\u00e3y x\u00e1c th\u1ef1c b\u1eb1ng c\u00e1c th\u00ed nghi\u1ec7m nhanh: A\/B test m\u1ed9t CTA th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean so v\u1edbi m\u1ed9t h\u01b0\u1edbng d\u1eabn v\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 v\u00e0 gi\u1eef ch\u00e2n. Nghi\u00ean c\u1ee9u \u0111\u00e1ng tin c\u1eady t\u1eeb <a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener\">Nh\u00f3m Nielsen Norman<\/a> v\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ed1 c\u1ee5c t\u1eeb <a href=\"https:\/\/material.io\" target=\"_blank\" rel=\"noopener\">Material Design<\/a> gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c tri\u1ec3n khai c\u1ee7a b\u1ea1n tu\u00e2n theo c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng trong khi v\u1eabn linh ho\u1ea1t v\u1edbi c\u00e1c ph\u00e2n t\u00edch m\u00e0 b\u1ea1n thu th\u1eadp trong Messenger Bot.<\/p>\n<h2>Onboarding \u01b0u ti\u00ean di \u0111\u1ed9ng: C\u00e1c v\u00ed d\u1ee5 v\u00e0 chi\u1ebfn thu\u1eadt onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng<\/h2>\n<p>T\u00f4i \u01b0u ti\u00ean c\u00e1c lu\u1ed3ng \u01b0u ti\u00ean di \u0111\u1ed9ng v\u00ec h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng h\u00ecnh th\u00e0nh \u00fd ki\u1ebfn trong ph\u00fat \u0111\u1ea7u ti\u00ean; v\u1edbi Messenger Bot, t\u00f4i thi\u1ebft k\u1ebf c\u00e1c v\u00ed d\u1ee5 onboarding ux bu\u1ed9c ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 di chuy\u1ec3n tr\u00ean c\u00e1c m\u00e0n h\u00ecnh nh\u1ecf. C\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng n\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ef1 t\u00f2 m\u00f2 th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c\u2014g\u1eedi tin nh\u1eafn, b\u1eaft \u0111\u1ea7u m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c, ho\u1eb7c \u0111\u0103ng k\u00fd SMS\u2014v\u00ec v\u1eady t\u00f4i x\u00e2y d\u1ef1ng c\u00e1c b\u01b0\u1edbc ng\u1eafn g\u1ecdn, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau nh\u1eb1m gi\u1ea3m thi\u1ec3u vi\u1ec7c g\u00f5 v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch ngay l\u1eadp t\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y, t\u00f4i ph\u00e2n t\u00edch hai chi\u1ebfn thu\u1eadt c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn m\u00e0 t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c k\u00edch ho\u1ea1t phi\u00ean \u0111\u1ea7u ti\u00ean v\u00e0 gi\u1eef ch\u00e2n l\u00e2u d\u00e0i.<\/p>\n<h3>Ti\u1ebft l\u1ed9 d\u1ea7n v\u00e0 UX tr\u1ea1ng th\u00e1i tr\u1ed1ng trong c\u00e1c v\u00ed d\u1ee5 onboarding ux di \u0111\u1ed9ng<\/h3>\n<p>Ti\u1ebft l\u1ed9 ti\u1ebfn b\u1ed9 l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 onboarding UX m\u00e0 t\u00f4i g\u1eedi. Tr\u00ean di \u0111\u1ed9ng, kh\u00f4ng gian m\u00e0n h\u00ecnh y\u00eau c\u1ea7u b\u1ea1n ch\u1ec9 ti\u1ebft l\u1ed9 c\u00e1c t\u00ednh n\u0103ng khi ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ch\u00fang. M\u00f4 h\u00ecnh c\u1ee7a t\u00f4i: tr\u00ecnh b\u00e0y m\u1ed9t CTA duy nh\u1ea5t g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 m\u1edf kh\u00f3a c\u00e1c tr\u1ee3 gi\u00fap v\u00e0 m\u1eabu ng\u1eef c\u1ea3nh khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 \u0111\u00f3. Chu\u1ed7i n\u00e0y bi\u1ebfn onboarding m\u01a1 h\u1ed3 th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp t\u1eebng b\u01b0\u1edbc.<\/p>\n<ul>\n<li><strong>Thi\u1ebft k\u1ebf tr\u1ea1ng th\u00e1i tr\u1ed1ng nh\u01b0 l\u00e0 c\u01a1 h\u1ed9i:<\/strong> Thay v\u00ec m\u1ed9t m\u00e0n h\u00ecnh tr\u1eafng, h\u00e3y hi\u1ec3n th\u1ecb m\u1ed9t l\u1eddi nh\u1eafc ng\u1eafn v\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ea7n ch\u1ea1m (v\u00ed d\u1ee5: \u201cG\u1eedi ph\u00e1t s\u00f3ng \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n\u201d v\u1edbi m\u1ed9t tin nh\u1eafn m\u1eabu). C\u00e1c CTA tr\u1ea1ng th\u00e1i tr\u1ed1ng gi\u1ea3m thi\u1ec3u s\u1ef1 do d\u1ef1 trong quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u1ea1o ra c\u00e1c chuy\u1ec3n \u0111\u1ed5i nh\u1ecf.<\/li>\n<li><strong>Ho\u00e3n l\u1ea1i s\u1ef1 ph\u1ee9c t\u1ea1p:<\/strong> Di chuy\u1ec3n c\u00e0i \u0111\u1eb7t v\u00e0 c\u00e1c t\u00edch h\u1ee3p n\u00e2ng cao ra kh\u1ecfi phi\u00ean \u0111\u1ea7u ti\u00ean. Y\u00eau c\u1ea7u quy\u1ec1n truy c\u1eadp ho\u1eb7c k\u1ebft n\u1ed1i ch\u1ec9 khi c\u1ea7n thi\u1ebft cho h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo.<\/li>\n<li><strong>S\u1eed d\u1ee5ng m\u1eabu v\u00e0 c\u00e0i \u0111\u1eb7t s\u1eb5n:<\/strong> C\u00e1c v\u00ed d\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111i\u1ec1n s\u1eb5n (m\u1eabu tin nh\u1eafn, s\u01a1 \u0111\u1ed3 quy tr\u00ecnh) gi\u1ea3m thi\u1ec3u ma s\u00e1t v\u00e0 minh h\u1ecda gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c\u2014\u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong c\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>Khi t\u00f4i th\u1eed nghi\u1ec7m nh\u1eefng m\u00f4 h\u00ecnh n\u00e0y trong Messenger Bot, t\u00f4i \u0111o l\u01b0\u1eddng vi\u1ec7c ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 d\u1ef1a tr\u00ean phi\u00ean v\u00e0 th\u1eddi gian \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean. Nh\u1eefng thay \u0111\u1ed5i nh\u1ecf\u2014thay th\u1ebf m\u1ed9t bi\u1ec3u m\u1eabu nhi\u1ec1u tr\u01b0\u1eddng b\u1eb1ng m\u1ed9t c\u00f4ng t\u1eafc \u0111\u01a1n, ho\u1eb7c thay th\u1ebf m\u1ed9t h\u01b0\u1edbng d\u1eabn t\u0129nh b\u1eb1ng m\u1ed9t CTA tr\u1ea1ng th\u00e1i tr\u1ed1ng\u2014th\u01b0\u1eddng mang l\u1ea1i nh\u1eefng c\u1ea3i ti\u1ebfn l\u1edbn trong vi\u1ec7c k\u00edch ho\u1ea1t. \u0110\u1ec3 tham kh\u1ea3o thi\u1ebft k\u1ebf v\u00e0 c\u00e1c quy tr\u00ecnh c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i, t\u00f4i d\u1ef1a v\u00e0o <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c m\u1eabu m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<h3>C\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t: h\u01b0\u1edbng d\u1eabn t\u01b0\u01a1ng t\u00e1c, tooltip v\u00e0 microcopy<\/h3>\n<p>C\u00e1c h\u01b0\u1edbng d\u1eabn t\u01b0\u01a1ng t\u00e1c, c\u00e1c tooltip \u0111\u01b0\u1ee3c c\u0103n ch\u1ec9nh h\u1ee3p l\u00fd v\u00e0 microcopy ng\u1eafn g\u1ecdn t\u1ea1o th\u00e0nh l\u1edbp th\u1ef1c thi c\u1ee7a thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng onboarding m\u1ea1nh m\u1ebd. Trong b\u1ed1i c\u1ea3nh di \u0111\u1ed9ng, t\u00f4i th\u00edch c\u00e1c h\u01b0\u1edbng d\u1eabn ng\u1eafn g\u1ecdn, c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng thay v\u00ec ch\u1ec9 quan s\u00e1t. C\u00e1c tooltip n\u00ean c\u00f3 ng\u1eef c\u1ea3nh v\u00e0 c\u00f3 th\u1ec3 \u0111\u00f3ng l\u1ea1i; microcopy n\u00ean n\u00eau r\u00f5 l\u1ee3i \u00edch, kh\u00f4ng ph\u1ea3i t\u00ednh n\u0103ng.<\/p>\n<ul>\n<li><strong>H\u01b0\u1edbng d\u1eabn \u01b0u ti\u00ean h\u00e0nh \u0111\u1ed9ng:<\/strong> Thay th\u1ebf c\u00e1c slide th\u1ee5 \u0111\u1ed9ng b\u1eb1ng c\u00e1c nhi\u1ec7m v\u1ee5 c\u00f3 h\u01b0\u1edbng d\u1eabn - cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng trong khi m\u1ed9t l\u1edbp ph\u1ee7 nh\u1eb9 ch\u1ec9 v\u00e0o \u0111i\u1ec1u khi\u1ec3n li\u00ean quan.<\/li>\n<li><strong>C\u00e1c g\u1ee3i \u00fd theo ng\u1eef c\u1ea3nh:<\/strong> K\u00edch ho\u1ea1t c\u00e1c m\u1eb9o khi ng\u01b0\u1eddi d\u00f9ng v\u00e0o m\u1ed9t m\u00e0n h\u00ecnh li\u00ean quan; tr\u00e1nh c\u00e1c gi\u00e1n \u0111o\u1ea1n modal l\u00e0m gi\u00e1n \u0111o\u1ea1n d\u00f2ng ch\u1ea3y tr\u00ean di \u0111\u1ed9ng.<\/li>\n<li><strong>Microcopy d\u1ef1a tr\u00ean l\u1ee3i \u00edch:<\/strong> Vi\u1ebft c\u00e1c CTA m\u00f4 t\u1ea3 l\u1ee3i \u00edch (\u201cG\u1eedi ph\u00e1t s\u00f3ng \u0111\u1ea7u ti\u00ean\u201d thay v\u00ec \u201cTi\u1ebfp t\u1ee5c\u201d).<\/li>\n<\/ul>\n<p>T\u00f4i t\u00e1i s\u1eed d\u1ee5ng c\u00e1c m\u1eabu UI t\u1eeb ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/nang-cao-su-tuong-tac-cua-nguoi-dung-voi-cac-mau-thiet-ke-giao-dien-chatbot-an-tuong-kham-pha-cac-tuy-chon-mien-phi-cho-moi-nhu-cau\/\">m\u1eabu giao di\u1ec7n chatbot<\/a> v\u00e0 c\u00e1c <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">v\u00ed d\u1ee5 v\u1ec1 tour s\u1ea3n ph\u1ea9m<\/a> khi x\u00e2y d\u1ef1ng c\u00e1c chu\u1ed7i t\u01b0\u01a1ng t\u00e1c, \u0111i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ed1c \u0111\u1ed9 th\u1ef1c hi\u1ec7n v\u00e0 gi\u1eef cho ng\u00f4n ng\u1eef nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c k\u00eanh. T\u00f4i c\u0169ng tham kh\u1ea3o nghi\u00ean c\u1ee9u b\u00ean ngo\u00e0i - Nh\u00f3m Nielsen Norman v\u00e0 Vi\u1ec7n Baymard - \u0111\u1ec3 x\u00e1c th\u1ef1c th\u1eddi gian v\u00e0 th\u1ee9 t\u1ef1 c\u1ee7a tooltip.<\/p>\n<p>Brain Pod AI cung c\u1ea5p kh\u1ea3 n\u0103ng vi\u1ebft s\u00e1ng t\u1ea1o m\u1ea1nh m\u1ebd v\u00e0 kh\u1ea3 n\u0103ng \u0111a ng\u00f4n ng\u1eef m\u00e0 c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c bi\u1ebfn th\u1ec3 microcopy quy m\u00f4; c\u00e1c nh\u00f3m b\u00e1o c\u00e1o r\u1eb1ng n\u00f3 t\u0103ng t\u1ed1c \u0111\u1ed9 th\u1eed nghi\u1ec7m v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a b\u1ea3n sao.<\/p>\n<p>C\u00e1c b\u01b0\u1edbc ti\u1ebfp theo th\u1ef1c ti\u1ec5n: ch\u1ecdn m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean c\u00f3 t\u00e1c \u0111\u1ed9ng cao, chuy\u1ec3n \u0111\u1ed5i n\u00f3 th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 ch\u1ea1m m\u1ed9t l\u1ea7n, v\u00e0 th\u00eam m\u1ed9t CTA tr\u1ea1ng th\u00e1i tr\u1ed1ng c\u00f9ng v\u1edbi m\u1ed9t tooltip ng\u1eef c\u1ea3nh. \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh v\u00e0 l\u1eb7p l\u1ea1i - c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng onboarding \u01b0u ti\u00ean di \u0111\u1ed9ng ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u1edbi c\u00e1c th\u00ed nghi\u1ec7m nh\u1ecf.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/onboarding-ux-examples-387954.jpg\" alt=\"c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh onboarding\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng: KPI v\u00e0 ki\u1ec3m tra cho tr\u1ea3i nghi\u1ec7m onboarding<\/h2>\n<p>T\u00f4i coi onboarding nh\u01b0 m\u1ed9t th\u00ed nghi\u1ec7m: m\u1ed7i quy tr\u00ecnh l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c gi\u1ea3 thuy\u1ebft m\u00e0 t\u00f4i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 l\u1eb7p l\u1ea1i. \u0110\u1ec3 bi\u1ebfn c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m onboarding th\u00e0nh nh\u1eefng c\u1ea3i ti\u1ebfn \u0111\u00e1ng tin c\u1eady, t\u00f4i t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1a tr\u00ean nhi\u1ec7m v\u1ee5 thay v\u00ec c\u00e1c con s\u1ed1 h\u00e0o nho\u00e1ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 theo d\u00f5i c\u00e1c chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi d\u00f9ng m\u1edbi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m c\u00f3 ki\u1ec3m so\u00e1t \u0111\u1ec3 n\u00e2ng cao nh\u1eefng t\u1ef7 l\u1ec7 \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y t\u00f4i gi\u1ea3i th\u00edch hai c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n m\u00e0 t\u00f4i s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c th\u1ef1c c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m onboarding v\u00e0 ch\u1ee9ng minh nh\u1eefng thay \u0111\u1ed5i n\u00e0o th\u1ef1c s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c gi\u1eef ch\u00e2n.<\/p>\n<h3>Ki\u1ec3m tra A\/B c\u00e1c quy tr\u00ecnh onboarding s\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m onboarding \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u00edch ho\u1ea1t<\/h3>\n<p>Ki\u1ec3m tra A\/B l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng m\u1eabu onboarding n\u00e0o ho\u1ea1t \u0111\u1ed9ng cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n. T\u00f4i th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ch\u1ecdn m\u1ed9t ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean duy nh\u1ea5t (th\u1eddi gian \u0111\u1ebfn tin nh\u1eafn \u0111\u1ea7u ti\u00ean, quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c t\u1ea1o, ho\u1eb7c \u0111\u0103ng k\u00fd SMS) v\u00e0 ki\u1ec3m tra m\u1ed9t bi\u1ebfn s\u1ed1 t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m: ng\u00f4n t\u1eeb CTA, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u1ed9t m\u1eabu, ho\u1eb7c thay th\u1ebf h\u01b0\u1edbng d\u1eabn b\u1eb1ng m\u1ed9t quy tr\u00ecnh \u0111i b\u1ed9 h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc. Gi\u1eef cho c\u00e1c th\u1eed nghi\u1ec7m h\u1eb9p v\u00e0 th\u1ef1c hi\u1ec7n ch\u00fang cho \u0111\u1ebfn khi b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 tin c\u1eady th\u1ed1ng k\u00ea.<\/p>\n<ul>\n<li><strong>X\u00e1c \u0111\u1ecbnh ch\u1ec9 s\u1ed1 ch\u00ednh:<\/strong> S\u1eed d\u1ee5ng m\u1ed9t chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5: ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c g\u1eedi).<\/li>\n<li><strong>Ki\u1ec3m tra c\u00e1c bi\u1ebfn th\u1ec3 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng:<\/strong> Thay \u0111\u1ed5i v\u0103n b\u1ea3n nh\u1ecf, x\u00f3a m\u1ed9t tr\u01b0\u1eddng, ho\u1eb7c gi\u1edbi thi\u1ec7u m\u1ed9t CTA tr\u1ea1ng th\u00e1i tr\u1ed1ng\u2014nh\u1eefng thay \u0111\u1ed5i nh\u1ecf th\u01b0\u1eddng mang l\u1ea1i s\u1ef1 gia t\u0103ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng.<\/li>\n<li><strong>Ph\u00e2n \u0111o\u1ea1n k\u1ebft qu\u1ea3:<\/strong> Ph\u00e2n t\u00edch c\u00e1c th\u1eed nghi\u1ec7m theo thi\u1ebft b\u1ecb v\u00e0 k\u00eanh (web, di \u0111\u1ed9ng, SMS) \u0111\u1ec3 ph\u00e1t hi\u1ec7n n\u01a1i m\u00e0 c\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00f3m c\u1ea7n b\u1ea3n thi\u1ebft k\u1ebf, t\u00f4i li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c chu\u1ed7i c\u1ee5 th\u1ec3 trong <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> v\u00e0 s\u1eed d\u1ee5ng <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> \u0111\u1ec3 c\u1ea5u tr\u00fac c\u00e1c b\u00e0i ki\u1ec3m tra. Khi vi\u1ec7c tri\u1ec3n khai li\u00ean quan \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 tour s\u1ea3n ph\u1ea9m, t\u00f4i tham kh\u1ea3o <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">v\u00ed d\u1ee5 v\u1ec1 tour s\u1ea3n ph\u1ea9m<\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c bi\u1ebfn th\u1ec3 th\u1eed nghi\u1ec7m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean c\u00e1c k\u00eanh.<\/p>\n<h3>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh cho c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 UX Onboarding v\u00e0 gi\u1eef ch\u00e2n<\/h3>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ecbnh l\u01b0\u1ee3ng cho b\u1ea1n bi\u1ebft li\u1ec7u m\u1ed9t thay \u0111\u1ed5i c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng; ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh cho b\u1ea1n bi\u1ebft l\u00fd do t\u1ea1i sao. T\u00f4i k\u1ebft h\u1ee3p theo d\u00f5i d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n v\u1edbi c\u00e1c kh\u1ea3o s\u00e1t ng\u1eafn trong \u1ee9ng d\u1ee5ng v\u00e0 ph\u00e1t l\u1ea1i phi\u00ean \u0111\u1ec3 hi\u1ec3u c\u00e1c \u0111i\u1ec3m ma s\u00e1t. C\u00e1c ch\u1ec9 s\u1ed1 \u0111i\u1ec3n h\u00ecnh m\u00e0 t\u00f4i theo d\u00f5i cho c\u00e1c v\u00ed d\u1ee5 v\u1ec1 UX onboarding bao g\u1ed3m:<\/p>\n<ul>\n<li>T\u1ef7 l\u1ec7 k\u00edch ho\u1ea1t (t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean)<\/li>\n<li>Th\u1eddi gian \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean (gi\u00e2y trung v\u1ecb \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 \u0111\u00f3)<\/li>\n<li>\u0110i\u1ec3m r\u1eddi b\u1ecf (m\u00e0n h\u00ecnh c\u00f3 t\u1ef7 l\u1ec7 b\u1ecf cao nh\u1ea5t)<\/li>\n<li>Gi\u1eef ch\u00e2n m\u1ed9t tu\u1ea7n (nh\u00f3m ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i sau 7 ng\u00e0y)<\/li>\n<\/ul>\n<p>C\u00e1c t\u00edn hi\u1ec7u \u0111\u1ecbnh t\u00ednh\u2014nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v\u00e9 h\u1ed7 tr\u1ee3 v\u00e0 ph\u1ecfng v\u1ea5n nhanh\u2014kh\u00e1m ph\u00e1 s\u1ef1 nh\u1ea7m l\u1eabn m\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01a1n l\u1ebb kh\u00f4ng th\u1ec3 ph\u00e1t hi\u1ec7n. T\u00f4i s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi nh\u1eb9 nh\u00e0ng sau nh\u1eefng n\u1ed7 l\u1ef1c kh\u00f4ng th\u00e0nh c\u00f4ng (v\u00ed d\u1ee5: \u201cB\u01b0\u1edbc n\u00e0y c\u00f3 g\u00e2y nh\u1ea7m l\u1eabn kh\u00f4ng?\u201d) \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u00f3 m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n quy tr\u00ecnh. \u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 chi\u1ebfn thu\u1eadt t\u1eadp trung v\u00e0o s\u1ef1 tham gia, t\u00f4i tham kh\u1ea3o <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng<\/a> h\u01b0\u1edbng d\u1eabn v\u00e0 t\u00e1i s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n t\u1eeb <a href=\"https:\/\/messengerbot.app\/vi\/nang-cao-su-tuong-tac-cua-nguoi-dung-voi-cac-mau-thiet-ke-giao-dien-chatbot-an-tuong-kham-pha-cac-tuy-chon-mien-phi-cho-moi-nhu-cau\/\">m\u1eabu giao di\u1ec7n chatbot<\/a> \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 tr\u1ef1c quan h\u00f3a c\u00e1c k\u00eanh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<p>\u0110\u1ed1i v\u1edbi vi\u1ec7c ki\u1ec3m tra b\u1ea3n sao v\u00e0 m\u1edf r\u1ed9ng \u0111a ng\u00f4n ng\u1eef, c\u00e1c nh\u00f3m th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o sinh b\u00ean th\u1ee9 ba; Brain Pod AI cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng vi\u1ebft v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a t\u1ea1o sinh c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 ki\u1ec3m tra A\/B microcopy v\u00e0 quy tr\u00ecnh d\u1ecbch thu\u1eadt.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, \u0111\u1ed1i chi\u1ebfu c\u00e1c ph\u00e1t hi\u1ec7n v\u1edbi nghi\u00ean c\u1ee9u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1eeb <a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener\">Nh\u00f3m Nielsen Norman<\/a> v\u00e0 Vi\u1ec7n Baymard (<a href=\"https:\/\/baymard.com\" target=\"_blank\" rel=\"noopener\">baymard.com<\/a>) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u00e0i ki\u1ec3m tra c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c nguy\u00ean t\u1eafc UX r\u1ed9ng h\u01a1n. Khi b\u1ea1n \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch suy ngh\u0129, m\u1ed7i v\u00ed d\u1ee5 v\u1ec1 UX onboarding tr\u1edf th\u00e0nh m\u1ed9t ngu\u1ed3n h\u1ecdc h\u1ecfi thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t \u0111i\u1ec1u ch\u1ec9nh \u0111\u01a1n l\u1ebb.<\/p>\n<h2>Onboarding cho c\u00e1c nh\u00e2n v\u1eadt ng\u01b0\u1eddi d\u00f9ng v\u00e0 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng kh\u00e1c nhau<\/h2>\n<p>T\u00f4i thi\u1ebft k\u1ebf onboarding v\u1edbi c\u00e1c nh\u00e2n v\u1eadt trong t\u00e2m tr\u00ed v\u00ec m\u1ed9t quy tr\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 l\u00e0 con \u0111\u01b0\u1eddng nhanh nh\u1ea5t d\u1eabn \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng r\u1eddi b\u1ecf. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 UX onboarding t\u1ed1t nh\u1ea5t t\u00e1ch bi\u1ec7t ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u kh\u1ecfi ng\u01b0\u1eddi d\u00f9ng th\u00e0nh th\u1ea1o s\u1edbm v\u1edbi vi\u1ec7c ph\u00e2n nh\u00e1nh nh\u1eb9: \u0111\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi v\u1ec1 \u00fd \u0111\u1ecbnh duy nh\u1ea5t ho\u1eb7c suy lu\u1eadn m\u1ee5c ti\u00eau t\u1eeb ngu\u1ed3n \u0111\u0103ng k\u00fd, sau \u0111\u00f3 \u0111\u01b0a ra nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean li\u00ean quan. Khi t\u00f4i l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c quy tr\u00ecnh, t\u00f4i li\u1ec7t k\u00ea r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a nh\u00e2n v\u1eadt, c\u00e1c ph\u1ea3n \u0111\u1ed1i c\u00f3 th\u1ec3 x\u1ea3y ra v\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 duy nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng cho m\u1ed7i nh\u00f3m\u2014\u0111i\u1ec1u n\u00e0y gi\u1eef cho vi\u1ec7c th\u1eed nghi\u1ec7m t\u1eadp trung v\u00e0 l\u00e0m cho c\u00e1c v\u00ed d\u1ee5 v\u1ec1 UX onboarding c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c tr\u00ean nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng.<\/p>\n<h3>C\u00e1c k\u1ef9 thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a trong c\u00e1c v\u00ed d\u1ee5 UX onboarding cho ng\u01b0\u1eddi d\u00f9ng th\u00e0nh th\u1ea1o so v\u1edbi ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/h3>\n<p>C\u00e1 nh\u00e2n h\u00f3a kh\u00f4ng y\u00eau c\u1ea7u khoa h\u1ecdc d\u1eef li\u1ec7u n\u1eb7ng n\u1ec1\u2014nh\u1eefng l\u1ef1a ch\u1ecdn nh\u1ecf, c\u00f3 m\u1ee5c ti\u00eau t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi m\u1edbi, t\u00f4i lo\u1ea1i b\u1ecf c\u00e1c t\u00f9y ch\u1ecdn, hi\u1ec3n th\u1ecb m\u1eabu, v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n ch\u1ee9ng minh gi\u00e1 tr\u1ecb. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao, t\u00f4i cung c\u1ea5p c\u00e1c ph\u00edm t\u1eaft, t\u00edch h\u1ee3p, v\u00e0 m\u1eabu n\u00e2ng cao cho ph\u00e9p h\u1ecd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u00f3 t\u00e1c \u0111\u1ed9ng cao ngay l\u1eadp t\u1ee9c. C\u00e1c chi\u1ebfn thu\u1eadt ch\u00ednh t\u00f4i s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li><strong>Ph\u00e2n lo\u1ea1i \u00fd \u0111\u1ecbnh b\u1eb1ng m\u1ed9t c\u00e2u h\u1ecfi:<\/strong> H\u1ecfi \u201cB\u1ea1n \u0111ang c\u1ed1 g\u1eafng l\u00e0m g\u00ec?\u201d v\u00e0 d\u1eabn h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t m\u1eabu kh\u1edfi \u0111\u1ed9ng nhanh ho\u1eb7c m\u1ed9t thi\u1ebft l\u1eadp n\u00e2ng cao.<\/li>\n<li><strong>Ti\u1ebft l\u1ed9 t\u00ednh n\u0103ng theo ti\u1ebfn tr\u00ecnh:<\/strong> M\u1edf kh\u00f3a c\u00e1c t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e2ng cao ch\u1ec9 sau khi ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 c\u01a1 b\u1ea3n, gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c cho ng\u01b0\u1eddi m\u1edbi trong khi th\u01b0\u1edfng cho ng\u01b0\u1eddi d\u00f9ng n\u00e2ng cao.<\/li>\n<li><strong>Khuy\u1ebfn ngh\u1ecb th\u00edch \u1ee9ng:<\/strong> S\u1eed d\u1ee5ng h\u00e0nh vi s\u1edbm (k\u00eanh k\u1ebft n\u1ed1i, tin nh\u1eafn \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c g\u1eedi) \u0111\u1ec3 hi\u1ec3n th\u1ecb c\u00e1c m\u1eabu ho\u1eb7c b\u1ea3n k\u1ebf ho\u1ea1ch quy tr\u00ecnh l\u00e0m vi\u1ec7c li\u00ean quan.<\/li>\n<\/ul>\n<p>Nh\u1eefng m\u1eabu c\u00e1 nh\u00e2n h\u00f3a n\u00e0y th\u01b0\u1eddng th\u1ea5y trong c\u00e1c v\u00ed d\u1ee5 h\u01b0\u1edbng d\u1eabn \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh SaaS\u2014xem ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> \u0111\u1ec3 c\u00f3 c\u00e1c b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3. \u0110\u1ed1i v\u1edbi c\u00e1c bi\u1ebfn th\u1ec3 b\u1ea3n sao v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a quy m\u00f4 l\u1edbn, t\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o sinh; Brain Pod AI cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ea1o \u0111a ng\u00f4n ng\u1eef v\u00e0 microcopy m\u00e0 c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p t\u00f9y ch\u1ec9nh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n<h3>V\u00ed d\u1ee5 v\u1ec1 trang web h\u01b0\u1edbng d\u1eabn v\u00e0 v\u00ed d\u1ee5 v\u1ec1 ux h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 cho SaaS \u0111\u1ec3 c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n<\/h3>\n<p>Vi\u1ec7c onboarding cho website v\u00e0 SaaS y\u00eau c\u1ea7u c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. Tr\u00ean web, vi\u1ec7c thu h\u00fat th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau, v\u00ec v\u1eady t\u00f4i t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m t\u1eeb landing \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean theo ng\u1eef c\u1ea3nh: t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1n d\u1ef1a tr\u00ean UTM, cung c\u1ea5p m\u1ed9t b\u1ea3n demo m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t, ho\u1eb7c hi\u1ec3n th\u1ecb m\u1ed9t kh\u1edfi \u0111\u1ea7u nhanh ch\u00f3ng d\u1ef1a tr\u00ean tr\u00f2 chuy\u1ec7n. \u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS, t\u00f4i \u01b0u ti\u00ean l\u1eadp b\u1ea3n \u0111\u1ed3 gi\u00e1 tr\u1ecb\u2014cho th\u1ea5y ch\u1ec9 s\u1ed1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u1ebfn nhi\u1ec7m v\u1ee5 nh\u1ecf nh\u1ea5t c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i ch\u1ec9 s\u1ed1 \u0111\u00f3.<\/p>\n<ul>\n<li><strong>C\u00e1c \u0111i\u1ec3m v\u00e0o nh\u1eadn th\u1ee9c k\u00eanh:<\/strong> T\u00f9y ch\u1ec9nh microcopy landing v\u00e0 CTA ban \u0111\u1ea7u d\u1ef1a tr\u00ean ngu\u1ed3n gi\u1edbi thi\u1ec7u \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u00fd \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>Lu\u1ed3ng SaaS theo m\u1eabu:<\/strong> G\u1eedi m\u1ed9t b\u1ed9 m\u1eabu ng\u00e0nh ho\u1eb7c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 kh\u1edfi ch\u1ea1y m\u1ed9t quy tr\u00ecnh l\u00e0m vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng trong v\u00e0i ph\u00fat.<\/li>\n<li><strong>Gi\u00e1o d\u1ee5c trong \u1ee9ng d\u1ee5ng:<\/strong> K\u1ebft h\u1ee3p c\u00e1c tour s\u1ea3n ph\u1ea9m ng\u1eafn v\u1edbi tr\u1ee3 gi\u00fap theo ng\u1eef c\u1ea3nh v\u00e0 m\u1ed9t widget \u201ctr\u1ee3 gi\u00fap\u201d li\u00ean t\u1ee5c \u0111\u1ec3 gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ed7 tr\u1ee3.<\/li>\n<\/ul>\n<p>C\u00e1c t\u00e0i nguy\u00ean th\u1ef1c ti\u1ec5n m\u00e0 t\u00f4i tham kh\u1ea3o khi x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y bao g\u1ed3m <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a>, c\u00e1i <a href=\"https:\/\/messengerbot.app\/vi\/cac-chien-luoc-de-cai-thien-su-tham-gia-cua-nguoi-dung-hieu-cac-tinh-huong-tham-gia-cua-khach-hang-va-phat-trien-cac-chien-luoc-hieu-qua\/\">chi\u1ebfn l\u01b0\u1ee3c g\u1eafn k\u1ebft ng\u01b0\u1eddi d\u00f9ng<\/a> h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1c chi\u1ebfn thu\u1eadt gi\u1eef ch\u00e2n, v\u00e0 <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> cho thi\u1ebft k\u1ebf ph\u1ec5u. Vi\u1ec7c tri\u1ec3n khai nh\u1eefng v\u00ed d\u1ee5 onboarding UX c\u00f3 m\u1ee5c ti\u00eau n\u00e0y cho web v\u00e0 SaaS gi\u1ea3m thi\u1ec3u ma s\u00e1t ban \u0111\u1ea7u v\u00e0 n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1eefa c\u00e1c nh\u00f3m.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/11\/onboarding-ux-examples-375473.jpg\" alt=\"c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh onboarding\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>Nh\u1eefng c\u1ea1m b\u1eaby ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch tr\u00e1nh ch\u00fang trong UX onboarding<\/h2>\n<p>T\u00f4i \u0111\u00e3 th\u1ea5y nh\u1eefng sai l\u1ea7m t\u01b0\u01a1ng t\u1ef1 xu\u1ea5t hi\u1ec7n \u1edf nhi\u1ec1u s\u1ea3n ph\u1ea9m: qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, gi\u00e1 tr\u1ecb kh\u00f4ng r\u00f5 r\u00e0ng, v\u00e0 onboarding c\u1ea3m th\u1ea5y nh\u01b0 m\u1ed9t g\u00e1nh n\u1eb7ng. Nh\u1eefng th\u1ea5t b\u1ea1i \u0111\u00f3 th\u1ec3 hi\u1ec7n qua t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 k\u00edch ho\u1ea1t th\u1ea5p; c\u00e1ch kh\u1eafc ph\u1ee5c th\u00ec \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u1ea7n k\u1ef7 lu\u1eadt. H\u00e3y coi v\u00ed d\u1ee5 v\u1ec1 UX onboarding nh\u01b0 m\u1ed9t c\u00e1ch gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c\u2014lo\u1ea1i b\u1ecf quy\u1ebft \u0111\u1ecbnh, \u01b0u ti\u00ean th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean, v\u00e0 thi\u1ebft k\u1ebf cho ng\u1eef c\u1ea3nh (di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n). D\u01b0\u1edbi \u0111\u00e2y t\u00f4i s\u1ebd ph\u00e1c th\u1ea3o hai ch\u1ebf \u0111\u1ed9 th\u1ea5t b\u1ea1i m\u00e0 t\u00f4i kh\u1eafc ph\u1ee5c tr\u01b0\u1edbc ti\u00ean v\u00e0 nh\u1eefng thay \u0111\u1ed5i th\u1ef1c ti\u1ec5n m\u00e0 t\u00f4i \u00e1p d\u1ee5ng trong Messenger Bot \u0111\u1ec3 ng\u0103n ch\u1eb7n ch\u00fang.<\/p>\n<h3>Qu\u00e1 t\u1ea3i ng\u01b0\u1eddi d\u00f9ng: b\u00e0i h\u1ecdc t\u1eeb nh\u1eefng v\u00ed d\u1ee5 UX onboarding th\u1ea5t b\u1ea1i v\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a<\/h3>\n<p>Qu\u00e1 t\u1ea3i ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c c\u1ed1 g\u1eafng d\u1ea1y m\u1ecdi th\u1ee9 c\u00f9ng m\u1ed9t l\u00fac. T\u00f4i kh\u1eafc ph\u1ee5c \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch thu g\u1ecdn quy tr\u00ecnh th\u00e0nh m\u1ed9t th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ho\u00e3n l\u1ea1i m\u1ecdi th\u1ee9 kh\u00e1c. Nh\u1eefng m\u1eabu ch\u1ed1ng v\u00ed d\u1ee5 v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c m\u00e0 t\u00f4i s\u1eed d\u1ee5ng:<\/p>\n<ul>\n<li><strong>M\u1eabu ch\u1ed1ng v\u00ed d\u1ee5: \u0110\u0103ng k\u00fd nhi\u1ec1u tr\u01b0\u1eddng<\/strong> \u2014 C\u00e1ch kh\u1eafc ph\u1ee5c: thay th\u1ebf b\u1eb1ng c\u00e1ch thu th\u1eadp ti\u1ebfn b\u1ed9 ho\u1eb7c \u0111\u0103ng nh\u1eadp qua m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u1ea1ng th\u00e1i ho\u1ea1t \u0111\u1ed9ng nhanh h\u01a1n.<\/li>\n<li><strong>M\u1eabu ch\u1ed1ng v\u00ed d\u1ee5: Tour \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng<\/strong> \u2014 C\u00e1ch kh\u1eafc ph\u1ee5c: thay \u0111\u1ed5i c\u00e1c slide th\u00e0nh m\u1ed9t h\u01b0\u1edbng d\u1eabn h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c; xem ch\u00fang t\u00f4i <a href=\"https:\/\/messengerbot.app\/vi\/lam-chu-nghe-thuat-cua-video-gioi-thieu-san-pham-tu-huong-dan-den-teaser-va-hon-the-nua\/\">v\u00ed d\u1ee5 v\u1ec1 tour s\u1ea3n ph\u1ea9m<\/a> \u0111\u1ec3 bi\u1ebft c\u00e1c m\u1eabu tri\u1ec3n khai.<\/li>\n<li><strong>M\u1eabu ch\u1ed1ng v\u00ed d\u1ee5: Y\u00eau c\u1ea7u t\u00edch h\u1ee3p ngay t\u1eeb \u0111\u1ea7u<\/strong> \u2014 S\u1eeda l\u1ed7i: y\u00eau c\u1ea7u quy\u1ec1n ch\u1ec9 khi c\u1ea7n thi\u1ebft cho h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo v\u00e0 s\u1eed d\u1ee5ng m\u1eabu \u0111\u1ec3 ch\u1ee9ng minh t\u1ea1i sao k\u1ebft n\u1ed1i l\u1ea1i quan tr\u1ecdng.<\/li>\n<\/ul>\n<p>Tr\u00ean di \u0111\u1ed9ng, nh\u1eefng \u0111\u01a1n gi\u1ea3n h\u00f3a n\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n\u2014C\u00e1c v\u00ed d\u1ee5 v\u1ec1 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng l\u00e0m r\u1ed1i lo\u1ea1n phi\u00ean \u0111\u1ea7u ti\u00ean s\u1ebd l\u00e0m m\u1ea5t ng\u01b0\u1eddi d\u00f9ng trong v\u00e0i gi\u00e2y. Trong Messenger Bot, t\u00f4i m\u1eb7c \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1eabu v\u00e0 c\u00e1c t\u00e1c v\u1ee5 ch\u1ea1m m\u1ed9t l\u1ea7n (g\u1eedi tin nh\u1eafn th\u1eed nghi\u1ec7m, t\u1ea1o quy tr\u00ecnh c\u01a1 b\u1ea3n) \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn th\u1eafng nhanh ch\u00f3ng. N\u1ebfu m\u1ed9t th\u1eed nghi\u1ec7m cho th\u1ea5y t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf qu\u00e1 cao, t\u00f4i th\u1ef1c hi\u1ec7n m\u1ed9t b\u00e0i ki\u1ec3m tra A\/B h\u1eb9p v\u00e0 xem l\u1ea1i c\u00e1c phi\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 g\u00e2y ra s\u1ef1 c\u1ea3n tr\u1edf.<\/p>\n<h3>Ti\u00eau chu\u1ea9n thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, onboarding tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng onboarding bao g\u1ed3m.<\/h3>\n<p>Kh\u1ea3 n\u0103ng truy c\u1eadp kh\u00f4ng ph\u1ea3i l\u00e0 t\u00f9y ch\u1ecdn; \u0111\u00f3 l\u00e0 t\u00ednh kh\u1ea3 d\u1ee5ng c\u01a1 b\u1ea3n. Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng onboarding bao g\u1ed3m t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf gi\u1eefa c\u00e1c nh\u00f3m nh\u00e2n kh\u1ea9u h\u1ecdc. T\u00f4i theo d\u00f5i m\u1ed9t danh s\u00e1ch ki\u1ec3m tra c\u00e1c ti\u00eau chu\u1ea9n m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n v\u00e0 \u0111a n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c quy tr\u00ecnh d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 r\u00f5 r\u00e0ng:<\/p>\n<ul>\n<li><strong>N\u1ed9i dung d\u1ec5 \u0111\u1ecdc:<\/strong> S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00e1c CTA r\u00f5 r\u00e0ng\u2014n\u1ed9i dung vi m\u00f4 d\u1ef1a tr\u00ean l\u1ee3i \u00edch gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c cho m\u1ecdi ng\u01b0\u1eddi.<\/li>\n<li><strong>H\u1ed7 tr\u1ee3 b\u00e0n ph\u00edm v\u00e0 tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh:<\/strong> \u0110\u1ea3m b\u1ea3o th\u1ee9 t\u1ef1 t\u1eadp trung, nh\u00e3n ARIA v\u00e0 HTML ng\u1eef ngh\u0129a \u0111\u1ec3 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c quy tr\u00ecnh onboarding.<\/li>\n<li><strong>\u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 m\u1ee5c ti\u00eau ch\u1ea1m:<\/strong> Tu\u00e2n th\u1ee7 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng ph\u1ea3n \u0111\u01b0\u1ee3c khuy\u1ebfn ngh\u1ecb v\u00e0 k\u00edch th\u01b0\u1edbc ch\u1ea1m t\u1ed1i thi\u1ec3u \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng khi\u1ebfm th\u1ecb v\u00e0 khuy\u1ebft t\u1eadt v\u1eadn \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c quy tr\u00ecnh c\u1ee5 th\u1ec3 tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, t\u00f4i d\u1ef1a v\u00e0o c\u00e1c h\u01b0\u1edbng d\u1eabn nh\u00fang v\u00e0 tr\u1ee3 gi\u00fap tr\u1ef1c tuy\u1ebfn thay v\u00ec c\u00e1c gi\u00e1n \u0111o\u1ea1n ki\u1ec3u modal; \u0111i\u1ec1u \u0111\u00f3 t\u00f4n tr\u1ecdng c\u00e1c kh\u1ea3 n\u0103ng c\u1ee7a m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n trong khi gi\u1eef cho quy tr\u00ecnh d\u1ec5 ti\u1ebfp c\u1eadn. T\u00f4i c\u0169ng t\u00e1i s\u1eed d\u1ee5ng c\u00e1c th\u00e0nh ph\u1ea7n t\u1eeb <a href=\"https:\/\/messengerbot.app\/vi\/nang-cao-su-tuong-tac-cua-nguoi-dung-voi-cac-mau-thiet-ke-giao-dien-chatbot-an-tuong-kham-pha-cac-tuy-chon-mien-phi-cho-moi-nhu-cau\/\">m\u1eabu giao di\u1ec7n chatbot<\/a> \u0111\u1ec3 duy tr\u00ec c\u00e1c m\u1eabu nh\u1ea5t qu\u00e1n v\u00e0 m\u1eb7c \u0111\u1ecbnh v\u1ec1 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c m\u00e0n h\u00ecnh. Khi thi\u1ebft k\u1ebf n\u1ed9i dung bao g\u1ed3m v\u00e0 c\u00e1c bi\u1ebfn th\u1ec3 \u0111a ng\u00f4n ng\u1eef, c\u00e1c nh\u00f3m c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 sinh t\u1ea1o\u2014Brain Pod AI cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng microcopy v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng gi\u00fap t\u1ea1o ra ng\u00f4n ng\u1eef d\u1ec5 ti\u1ebfp c\u1eadn tr\u00ean c\u00e1c khu v\u1ef1c.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, t\u00f4i x\u00e1c th\u1ef1c c\u00e1c thay \u0111\u1ed5i d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng t\u1eeb <a href=\"https:\/\/www.nngroup.com\" target=\"_blank\" rel=\"noopener\">Nh\u00f3m Nielsen Norman<\/a> v\u00e0 c\u00e1c m\u1eabu quy tr\u00ecnh th\u1ef1c ti\u1ec5n trong <a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a>. Nh\u1eefng t\u00e0i li\u1ec7u tham kh\u1ea3o \u0111\u00f3 gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1eeda ch\u1eefa t\u00f4i th\u1ef1c hi\u1ec7n cho c\u00e1c v\u00ed d\u1ee5 ux onboarding v\u00e0 c\u00e1c v\u00ed d\u1ee5 ux onboarding \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean c\u00e1c nguy\u00ean t\u1eafc UX \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 suy \u0111o\u00e1n.<\/p>\n<h2>Danh s\u00e1ch ki\u1ec3m tra v\u00e0 m\u1eabu th\u1ef1c ti\u1ec5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n ngay h\u00f4m nay<\/h2>\n<p>T\u00f4i x\u00e2y d\u1ef1ng danh s\u00e1ch ki\u1ec3m tra v\u00ec c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf m\u00e0 kh\u00f4ng c\u00f3 th\u1ef1c thi ch\u1ec9 l\u00e0 l\u00fd thuy\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, \u0111\u01b0\u1ee3c \u01b0u ti\u00ean m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n trong tu\u1ea7n n\u00e0y \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 ux onboarding v\u00e0 c\u00e1c v\u00ed d\u1ee5 ux onboarding gi\u00fap t\u0103ng c\u01b0\u1eddng k\u00edch ho\u1ea1t v\u00e0 gi\u1eef ch\u00e2n. M\u1ed7i m\u1ee5c \u0111\u1ec1u li\u00ean k\u1ebft v\u1edbi m\u1ed9t k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m A\/B nhanh ch\u00f3ng v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 gia t\u0103ng th\u1ef1c s\u1ef1.<\/p>\n<h3>Danh s\u00e1ch ki\u1ec3m tra t\u1eebng b\u01b0\u1edbc \u0111\u01b0\u1ee3c l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb C\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng t\u1ed1t nh\u1ea5t v\u00e0 C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t v\u1ec1 UX onboarding<\/h3>\n<ul>\n<li><strong>Ch\u1ecdn m\u1ed9t ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean:<\/strong> Ch\u1ecdn m\u1ed9t chuy\u1ec3n \u0111\u1ed5i vi m\u00f4 (tin nh\u1eafn \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c g\u1eedi, quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c t\u1ea1o, \u0111\u0103ng k\u00fd SMS) v\u00e0 thi\u1ebft l\u1eadp n\u00f3 l\u00e0m KPI ch\u00ednh c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Thi\u1ebft k\u1ebf h\u00e0nh \u0111\u1ed9ng \u0111\u1ea7u ti\u00ean ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ea7n ch\u1ea1m:<\/strong> Thay th\u1ebf b\u1ea5t k\u1ef3 y\u00eau c\u1ea7u nhi\u1ec1u tr\u01b0\u1eddng n\u00e0o b\u1eb1ng m\u1ed9t nhi\u1ec7m v\u1ee5 m\u1ed9t b\u01b0\u1edbc ho\u1eb7c m\u1ed9t h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean m\u1eabu \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c.<\/li>\n<li><strong>Tri\u1ec3n khai ti\u1ebft l\u1ed9 d\u1ea7n d\u1ea7n:<\/strong> \u1ea8n c\u00e1c t\u00f9y ch\u1ecdn n\u00e2ng cao v\u00e0 ti\u1ebft l\u1ed9 ch\u00fang sau khi nhi\u1ec7m v\u1ee5 th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean ho\u00e0n t\u1ea5t.<\/li>\n<li><strong>Th\u00eam CTAs tr\u1ea1ng th\u00e1i tr\u1ed1ng:<\/strong> Bi\u1ebfn c\u00e1c m\u00e0n h\u00ecnh tr\u1ed1ng th\u00e0nh nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u01b0\u1edbng d\u1eabn v\u1edbi c\u00e1c CTAs theo m\u1eabu v\u00e0 n\u1ed9i dung v\u00ed d\u1ee5 t\u1eeb c\u00e1c v\u00ed d\u1ee5 quy tr\u00ecnh h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i.<\/li>\n<li><strong>\u0110\u1ecba ph\u01b0\u01a1ng h\u00f3a microcopy:<\/strong> T\u1ea1o 2\u20133 bi\u1ebfn th\u1ec3 microcopy cho CTAs v\u00e0 th\u1eed nghi\u1ec7m ch\u00fang tr\u00ean c\u00e1c ph\u00e2n kh\u00fac; t\u1eadn d\u1ee5ng c\u00e1c m\u1eabu \u0111a ng\u00f4n ng\u1eef \u0111\u1ec3 m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn.<\/li>\n<li><strong>Ch\u1ea1y th\u1eed nghi\u1ec7m A\/B h\u1eb9p:<\/strong> Th\u1eed nghi\u1ec7m m\u1ed9t thay \u0111\u1ed5i t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m (v\u0103n b\u1ea3n CTA, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u1eabu, th\u1eddi gian tooltip) v\u00e0 \u0111o l\u01b0\u1eddng s\u1ef1 gia t\u0103ng k\u00edch ho\u1ea1t.<\/li>\n<li><strong>Thu th\u1eadp ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh nhanh ch\u00f3ng:<\/strong> S\u1eed d\u1ee5ng m\u1ed9t c\u00e2u h\u1ecfi sau nh\u1eefng l\u1ea7n th\u1eed kh\u00f4ng th\u00e0nh c\u00f4ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 nh\u1ea7m l\u1eabn m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n d\u00f2ng ch\u1ea3y.<\/li>\n<li><strong>Ki\u1ec3m tra kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn:<\/strong> X\u00e1c minh \u0111i\u1ec1u h\u01b0\u1edbng b\u1eb1ng b\u00e0n ph\u00edm, nh\u00e3n ARIA, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 c\u00e1c m\u1ee5c ch\u1ea1m t\u1ed1i thi\u1ec3u cho thi\u1ebft k\u1ebf UX onboarding bao g\u1ed3m.<\/li>\n<\/ul>\n<p>S\u1eed d\u1ee5ng h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 tr\u00ecnh t\u1ef1 v\u00e0 c\u00e1c v\u00ed d\u1ee5 quy tr\u00ecnh onboarding cho c\u00e1c m\u1eabu c\u00f3 s\u1eb5n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng. N\u1ebfu b\u1ea1n c\u1ea7n c\u00e1c video h\u01b0\u1edbng d\u1eabn, h\u00e3y tham kh\u1ea3o c\u00e1c v\u00ed d\u1ee5 tour s\u1ea3n ph\u1ea9m \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c m\u1ee5c trong danh s\u00e1ch ki\u1ec3m tra th\u00e0nh c\u00e1c b\u1ea3n demo ng\u1eafn.<\/p>\n<h3>M\u1eabu nhanh: quy tr\u00ecnh ch\u00e0o m\u1eebng, k\u1ecbch b\u1ea3n tour s\u1ea3n ph\u1ea9m v\u00e0 v\u00ed d\u1ee5 trang web Onboarding \u0111\u1ec3 tri\u1ec3n khai nhanh ch\u00f3ng<\/h3>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1eabu g\u1ecdn g\u00e0ng m\u00e0 t\u00f4i t\u00e1i s\u1eed d\u1ee5ng; h\u00e3y \u0111\u01b0a ch\u00fang v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3.<\/p>\n<ul>\n<li><strong>Quy tr\u00ecnh ch\u00e0o m\u1eebng (di \u0111\u1ed9ng):<\/strong> Ti\u00eau \u0111\u1ec1: \u201cG\u1eedi tin nh\u1eafn \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n trong 30 gi\u00e2y.\u201d CTA: \u201cG\u1eedi Tin Nh\u1eafn Th\u1eed Nghi\u1ec7m.\u201d H\u00e0nh \u0111\u1ed9ng sau: hi\u1ec3n th\u1ecb tr\u1ea1ng th\u00e1i th\u00e0nh c\u00f4ng + m\u1eabu \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t. (\u00c1p d\u1ee5ng nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.)<\/li>\n<li><strong>Quy tr\u00ecnh ch\u00e0o m\u1eebng (m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n):<\/strong> Ti\u00eau \u0111\u1ec1: \u201cT\u1ea1o quy tr\u00ecnh l\u00e0m vi\u1ec7c ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.\u201d CTA: \u201cS\u1eed d\u1ee5ng M\u1eabu Kh\u1edfi \u0111\u1ed9ng.\u201d Tr\u1ee3 gi\u00fap tr\u1ef1c tuy\u1ebfn: m\u1eb9o ng\u1eafn \u1edf c\u1ed9t b\u00ean ph\u1ea3i li\u00ean k\u1ebft \u0111\u1ebfn h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li><strong>K\u1ecbch b\u1ea3n tour s\u1ea3n ph\u1ea9m (h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc):<\/strong> B\u01b0\u1edbc 1: \u201cNh\u1ea5p v\u00e0o So\u1ea1n th\u1ea3o\u201d \u2192 B\u01b0\u1edbc 2: \u201cCh\u1ecdn M\u1eabu\u201d \u2192 B\u01b0\u1edbc 3: \u201cG\u1eedi\u201d \u2014 m\u1ed7i b\u01b0\u1edbc bao g\u1ed3m m\u1ed9t l\u1ee3i \u00edch ng\u1eafn g\u1ecdn v\u00e0 m\u1ed9t tooltip c\u00f3 th\u1ec3 \u0111\u00f3ng l\u1ea1i. Tham kh\u1ea3o c\u00e1c v\u00ed d\u1ee5 tour s\u1ea3n ph\u1ea9m \u0111\u1ec3 bi\u1ebft th\u1eddi gian v\u00e0 h\u00ecnh \u1ea3nh.<\/li>\n<li><strong>CTA tr\u1ea1ng th\u00e1i tr\u1ed1ng (SaaS):<\/strong> \u201cCh\u01b0a c\u00f3 t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0o \u2014 th\u1eed m\u1eabu 1 ph\u00fat n\u00e0y\u201d \u2192 n\u00fat \u0111\u01a1n \u201cTri\u1ec3n khai M\u1eabu\u201d \u2192 th\u1ebb th\u00e0nh c\u00f4ng hi\u1ec3n th\u1ecb ch\u1ec9 s\u1ed1 k\u1ebft qu\u1ea3 mong \u0111\u1ee3i.<\/li>\n<li><strong>V\u0103n b\u1ea3n h\u1ed7 tr\u1ee3 nh\u1ecf:<\/strong> N\u1ebfu ng\u01b0\u1eddi d\u00f9ng th\u1ea5t b\u1ea1i \u1edf b\u01b0\u1edbc hai l\u1ea7n, hi\u1ec3n th\u1ecb: \u201cC\u1ea7n gi\u00fap \u0111\u1ee1? Th\u1eed h\u01b0\u1edbng d\u1eabn b\u1eaft \u0111\u1ea7u nhanh c\u1ee7a ch\u00fang t\u00f4i\u201d v\u1edbi li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c b\u00e0i h\u01b0\u1edbng d\u1eabn bot nh\u1eafn tin v\u00e0 t\u00f9y ch\u1ecdn m\u1edf h\u1ed7 tr\u1ee3 tr\u00f2 chuy\u1ec7n.<\/li>\n<\/ul>\n<p>T\u00f4i khuy\u00ean b\u1ea1n n\u00ean tri\u1ec3n khai m\u1ed9t m\u1eabu m\u1ed7i tu\u1ea7n, \u0111o l\u01b0\u1eddng vi chuy\u1ec3n \u0111\u1ed5i nh\u1ecf \u0111\u00e3 ch\u1ecdn v\u00e0 l\u1eb7p l\u1ea1i. \u0110\u1ed1i v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n UI, t\u00e1i s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 t\u1eeb m\u1eabu UI chatbot \u0111\u1ec3 gi\u1eef s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c v\u00ed d\u1ee5 onboarding \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 quy tr\u00ecnh tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n. N\u1ebfu b\u1ea1n c\u1ea7n t\u1ea1o b\u1ea3n sao nhanh ch\u00f3ng ho\u1eb7c c\u00e1c bi\u1ebfn th\u1ec3 \u0111a ng\u00f4n ng\u1eef, Brain Pod AI cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 vi\u1ebft s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a m\u00e0 c\u00e1c nh\u00f3m th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u1ed1c \u0111\u1ed9 th\u1eed nghi\u1ec7m v\u0103n b\u1ea3n nh\u1ecf.<\/p>\n<p>Khi b\u1ea1n k\u1ebft h\u1ee3p danh s\u00e1ch ki\u1ec3m tra n\u00e0y v\u1edbi c\u00e1c m\u1eabu t\u1eadp trung, c\u00e1c v\u00ed d\u1ee5 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh onboarding kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng m\u01a1 h\u1ed3 m\u00e0 tr\u1edf th\u00e0nh c\u00e1c h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i gi\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 gi\u1eef ch\u00e2n. \u0110\u1ec3 c\u00f3 h\u01b0\u1edbng d\u1eabn v\u00e0 m\u1eabu th\u1ef1c h\u00e0nh, h\u00e3y truy c\u1eadp c\u00e1c v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding, h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t trong onboarding kh\u00e1ch h\u00e0ng \u0111\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p><a href=\"https:\/\/messengerbot.app\/vi\/cac-vi-du-ve-quy-trinh-onboarding-hieu-qua-tu-saas-va-ung-dung-di-dong-de-nang-cao-trai-nghiem-nguoi-dung\/\">v\u00ed d\u1ee5 v\u1ec1 quy tr\u00ecnh onboarding<\/a> \u2022 <a href=\"https:\/\/messengerbot.app\/vi\/thanh-thao-quy-trinh-huong-dan-nguoi-dung-mot-huong-dan-toan-dien-ve-thiet-ke-trai-nghiem-huong-dan-nguoi-dung-va-khach-hang-hieu-qua\/\">h\u01b0\u1edbng d\u1eabn quy tr\u00ecnh onboarding ng\u01b0\u1eddi d\u00f9ng<\/a> \u2022 <a href=\"https:\/\/messengerbot.app\/vi\/tao-ra-nhung-trai-nghiem-onboarding-khach-hang-tot-nhat-nhung-hieu-biet-ve-cac-thuc-hanh-ly-tuong-cac-ung-dung-hang-dau-va-5-cs-de-thanh-cong\/\">c\u00e1c th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t v\u1ec1 onboarding kh\u00e1ch h\u00e0ng<\/a> \u2022 <a href=\"https:\/\/messengerbot.app\/vi\/huong-dan-bot-messenger\/\">h\u01b0\u1edbng d\u1eabn messenger-bot<\/a><\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/vi\/practical-onboarding-ux-examples-and-ux-onboarding-examples-for-mobile-apps-that-reduce-churn-and-boost-retention\/\" data-essbisPostTitle=\"Practical Onboarding UX Examples and UX Onboarding Examples for Mobile Apps That Reduce Churn and Boost Retention\" data-essbisHoverContainer=\"\"><p>Key Takeaways First-success tasks are critical: design a single, actionable step (send a message, create a workflow) to prove value quickly and reduce churn\u2014core to onboarding ux examples. Mobile-first matters: Mobile app onboarding examples should use progressive disclosure, empty-state CTAs, and templates to convert signups into active users in the first session. Keep flows simple [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":258891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-258893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/258893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/comments?post=258893"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/posts\/258893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media\/258891"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/media?parent=258893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/categories?post=258893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/vi\/wp-json\/wp\/v2\/tags?post=258893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}