发送电子邮件的最佳时间及您应该包含的内容

发送电子邮件的最佳时机是当它对您的客户产生最大影响时。找出这个时间的最佳方法是进行一些研究，了解他们在一天中的哪些时段最活跃于查看电子邮件。

This article will provide you with a few tips that can help you know when the ideal time to send emails would be for your business.

Why is timing important in email campaigns?

Email marketing campaigns can be quite effective if you know how to time them correctly. Numerous factors can influence when the right time is for an email campaign, but there has been a lot of research done on this subject and many studies have proven what works best in different scenarios.

How often should I send emails?

Frequency is one of the most important factors when it comes to email marketing. Emails should be sent as often as possible, but they also need to have a purpose. It’s not enough just to send an email out because you can; your emails must provide value and actually get read by recipients if you want them to convert readers into customers or subscribers.

Email subject lines that are between 12-15 words work best when written succinctly (but still with some flair). If someone reads the headline and knows what the offer is right away, it will increase their chances of opening up the message. But don’t forget: we’re talking headlines only! The body text has to be at least a few sentences long, with paragraphs so the recipient knows what to expect from your email.

If an email is only one paragraph and no more than three sentences, it’s best not to send it out too frequently (only once every two weeks or so). But if your message has multiple paragraphs and covers a certain topic that might interest recipients on some level, then frequency doesn’t really matter as much as consistency does: this kind of email can be sent up to twice per week without any problem. The general rule of thumb here is that for shorter messages like newsletters, sending them weekly will do the trick; whereas longer pieces are best sent out daily.

Is it bad to send emails on Friday?

Sending emails on a Friday may be a bad idea because your email may get lost in the shuffle. Most people are more distracted on Fridays and not as focused, which means any emails you send to them won’t generate responses as quickly or with high quality.

You can still keep sending out an occasional email during the weekend if it’s important for your business goals, but don’t rely too heavily on this strategy since there is always going to be some risk involved.

The ideal time for sending emails is from Monday through Thursday between 12:00 pm EST and 12:00 am EST due to increased productivity rates among employees working outside of office hours (i.e., late at night).

Does the time you send an email matter?

Sending an email at the wrong time can not only be a waste of time, but it can also leave you looking unprofessional. That’s why understanding the best times to send emails is important for anyone who wants their messages to get noticed and read.

It all depends on your target audience and what they would prefer from an email sender: do they want something that comes before work in the morning, or does it need to come after lunch when everyone has settled back into work mode? Do they want something at night before bedtime – or are they expecting you first thing tomorrow morning because this is how people schedule themselves now (and have done so since forever)? It really does depend – there isn’t just one correct answer!

Your email subscribers may be working on different schedules, so you’ll want to send an email at the time they are most likely checking their inbox.

What is the best time to send an email campaign?

Choosing the time to send emails is important in an email marketing strategy. The optimal time of day to send an email is typically in the morning, between 12-12:30 am.

However, experiments have shown that emails sent during late nights and early mornings may perform just as well if not better than those sent in the middle of the day. The best strategy for determining when your subscribers are most likely to read their email would be experimenting with different times of days until you find a pattern that works best for you.

Sending your emails during work hours is often considered to be a bad idea because so many people are not checking emails during work hours.

Additionally, sending emails on weekends is also discouraged for the same reasons that you should avoid emailing your contacts during weekday work hours. If you do send an email campaign at this time, make it brief and include links to your blog posts or other content updates to keep them reading (more).

Does timing affect click-through rates?

Clickthrough rates are the percentage of people who click on a link in an email but don’t necessarily open the email.

Some use this information to gauge how interested someone is in reading their message before clicking through to read it.

Others take into account that many emails are opened hours after they’re sent and also have other mysterious factors such as spam filters and inbox clutter that can affect when you send an email.

So if someone sends one at noon expecting high clickthrough rates because everyone’s checking their work emails during lunchtime, but no one clicks, then maybe they should try sending a few more later in the day or even tomorrow morning instead of just assuming all those unopened messages were ignored because they were sent at the wrong time.

If you’re sending promotional emails, the best time to send them is on a workday at 8 AM where you can get a high open-rate.

If you want to increase clickthrough rates, make sure people will still be engaged with their inbox when they receive your email!

For a while now it has been widely believed that sending emails earlier in the day – even first thing in the morning – would result in higher click-throughs because everyone checks their work emails before noon and throughout lunchtime. But recent studies have shown this may not always hold for all industries and companies as industry standards for communication are constantly changing.

According to Campaign Monitor’s research, Thursday is the best day for high open rates while Tuesday is the best for high click-through rates.

This doesn’t mean timing no longer matters; it just means we need to be more strategic about how we use strategically send our messages based on what we know about how our recipients will react to them.

点击打开率是指打开电子邮件后点击其中链接的人的百分比。这个链接可以是博客文章或产品链接。

它比仅仅查看整体打开率更为重要，因为它衡量了某人在阅读您的信息之前的参与程度。

计算此比率的公式是（打开率 x 100）÷ 总打开消息数 = 点击打开率，这意味着如果您有251个总打开消息，但在这些电子邮件中有501个链接被点击，那么这就是201的点击打开比率。

我应该在电子邮件中包含什么？

在您的内容中包含链接、图片或视频（更多信息见下文）；这将使其更具互动性和吸引力。通过提供有价值的信息来保持您的信息简洁而富有信息量，以便为打开它们的读者提供帮助的提示、建议或相关信息。

您的主题行应清晰，并包含关键词以吸引读者的注意。使用简短的句子来保持读者的参与，特别是在一个人们不断使用手机或电脑屏幕（并在此过程中阅读您的电子邮件）的世界中。

您还应该使用与您的信息内容相关的图片；这将确保点击率以及收件人之间的参与。您选择的图片大小不得超过400px x 600px，以确保在电子邮件活动中的最佳效果——如果超过这个大小，可能在有人打开您的电子邮件时无法正确显示！

来自Flickr等网站的图片可以免费下载，只要它们具有适合商业使用的许可证。其他选择包括像Pixabay这样的免费照片网站或像Stocksy这样的更昂贵的库存摄影平台。

您还可以在电子邮件活动中推广您的新博客文章。

我需要使用项目符号吗？

电子邮件活动不应信息过载。重要的是读者能够快速看到您提供的内容以及他们的注意力需要去往何处，因此请确保在进入具体细节之前包含简要介绍（这也可以作为您的主题行），例如他们订阅的好处或任何其他相关问题，说明他们为什么应该订阅。

项目符号通常效果不佳，因为人们浏览得太快——在撰写电子邮件时，如果有更多内容可用，而不仅仅是段落中的文本，对读者来说会更好。如果您确实想使用项目符号，请尝试以列表格式呈现，而不是逐个列出。

提升您的电子邮件营销活动的技巧

您的起点应该是收集有关目标受众的数据。您可以使用Google Analytics或Facebook Insights等工具来了解更多关于目标受众的信息。作为电子邮件营销人员，我们需要知道我们的信息是否与我们试图接触的人产生共鸣。

确定每个电子邮件活动的目标，并确保它们与您公司的目标一致。这将帮助您确定在电子邮件中使用的适当内容类型以及应包含的内容，以便读者能够轻松理解他们为什么会想要它。

定期使用Facebook、Twitter、Instagram和LinkedIn等社交媒体平台推广您的新博客文章；这将增加潜在关注者的曝光率，他们可能错过了早期的帖子或根本不定期查看这些帖子——但仍在这些其他网站上关注您！

花时间撰写引人注目的主题行，以促使收件人做出回应。

使用引人注目的主题行来吸引读者的注意，并让他们想要获取更多信息！

您还必须考虑为您的电子邮件设计响应式设计。设计应对移动设备响应，因为您的大多数受众都是移动用户。您还应考虑桌面用户通常在中午查看电子邮件。

您的订阅者的时区也是选择发送电子邮件最佳时间的重要因素。如果您设置了发送电子邮件的时间，所有订阅者将在自己的时区内同时收到电子邮件。

结论

在错误的时间发送电子邮件群发可能会影响您公司的生产力，但遵循这些提示将帮助您避免这种情况。

此外，像Messenger Bot这样的工具可以帮助您在一天中的最佳时间发送电子邮件，即您的客户最有可能查看他们的收件箱的时候。此外，像Messenger Bot这样的工具可以使您在恰当的时刻发送电子邮件群发变得比以往任何时候都容易，因为它具有内置的调度功能！

遵循这些提示将帮助您避免在错误的消息中发送电子邮件群发，并为您的公司提供更好的成功机会。