Facebook广告技巧：利用Facebook广告的力量指南

许多企业在希望提升客户服务时正在决定使用哪个平台。

Messengerbot.app对我们的许多客户来说是一个很好的解决方案，但Pega和Salesforce呢？我们将分析每个的优缺点，以便您可以决定哪个最适合您的业务！

什么是Facebook广告？

Facebook广告是一种社交媒体上的数字营销形式，广告商支付费用在特定受众的新闻推送中展示目标内容或信息——每次点击的费用大约为$0.06。

可以免费在Facebook上做广告吗？

免费的Facebook广告是可能的，但具有挑战性。Facebook限制企业向其自己的关注者展示的广告数量，除非它花钱做广告。

Facebook的免费广告服务称为Boost，您必须手动提交您的帖子以获得批准，然后才能向潜在客户发布。

Boost只会在以下情况下发布您的内容：

-Content has been shared by friends or other people who are connected with each other in some way (i.e., work, school) within the last 30 days

-It meets certain quality standards that Facebook defines as including relevance, accuracy, and clarity of message

The result? If you’re not willing/able to pay upfront with cash then your marketing game will be limited at best because most of what you want

You can quickly build your fan base without any upfront costs. This is great when you are testing out new products or services in order to see what type of response they get before investing more money into them. Free promotions also offer an opportunity for giveaways which help with traffic generation as well as brand awareness. If people like your promotion enough, then it’s likely they will share it with their friends who might sign up too based on word-of-mouth alone (helping to grow your fan base).

However, any Facebook ads that are free will likely have some form of limitation on the number of people who see your post. This means you can’t really properly test to see what kind of effectiveness and ROI they have for your business until you pay a fee to increase their visibility so more people might respond (typically in the range of $0.05 per person). It’s important not to put too much money into this when it is unknown if these ads work effectively unless you’ve already figured out how effective they were with other forms of advertising first before spending all your funds prematurely.

Paid Facebook ads are a better option because you have more flexibility in choosing your target audience as well as budgeting for what it’s worth. The downside is that they cost money but the good thing about this type of advertising is that when Facebook approves an ad, there are no limits on who sees it

在Facebook上做广告需要多少钱？

Understand the different types of Facebook advertising. There are two main types of Facebook advertising costs that you should be aware of namely cost per click (CPC) and cost per thousand impressions (CPM). CPC refers to how much money is paid for a person to click on your advert, while CPM means how much it costs when someone sees or clicks on your advert 1000 times. The difference between these two can have a significant impact on the way people view your ads as well as what kind of content they share with their friends.

The CPC model of Facebook advertising is based on a bidding system, which means that ads reach the audience they are targeting at the highest possible cost per click. This can be an advantage for businesses with well-defined target audiences as it ensures that their adverts will only show up when relevant to someone’s search or preferences. It also provides advertisers with better control over how much of their budget goes towards reaching people who may not have shown any interest in what they offer. However, there is no guarantee about which Facebook users get access to these targeted advertisements and this method might result in higher costs than CPM models like boosting posts by paying according to the number of likes your post gets after it has been published.

Perform research wisely. Facebook offers an enormous range of advertising options, but the best way to get started is by doing your research. Choose a goal for your campaign and narrow down who you want to reach based on location, demographics such as age or occupation, interests, and behaviors like browsing habits or brands liked. This will give you more control over what kind of content appears in your advert while also widening its potential scope.

Know how different types of ads work. When deciding which type of adverts it would be most appropriate for your business to use on Facebook there are two main considerations: target audience and creative message. If targeting specific groups then CPC may be preferable because they provide advertisers with better control over their budget by ensuring that only people with likely interest see their adverts. Alternatively, if your message is more generic and you want to reach out as broadly as possible then CPM may be the best option.

我该如何进行Facebook广告？

The best way to get started is by creating an advert. To do this, go to the Facebook Creative Hub and click on “Create Advert” in the top right-hand corner of your screen. You will then be taken through a step-by-step process that should help you create an advert from scratch. First, select what type of campaign you want (i.e., reach new people) or target audience using adverts management settings). Second, choose where your ads are shown (i.e., UK or USA). Thirdly, write up some copy for your advert which must include: a headline, text body, and images/ videos if desired; make sure it includes as much information about your product as possible. Fourthly, select your budget and target audience from the dropdown menus; this will then generate your advert which you can preview before publishing.

Once published, the adverts should begin to show up in people’s news feeds around their timeline (i.e., if they live in Birmingham). However, ads are only shown to a certain percentage of those who match the demographic criteria that is set out by Facebook – so it may take some time for them to be seen. Once someone clicks on an advert or likes one of your posts when they’re not even following you yet, it will probably lead to being added as a fan but never showing up anywhere else unless they search for you again at some point later down the line.

创建Facebook广告需要Facebook页面吗？

Yes, you need a Facebook page to create an ad. A profile is too limited and will not include all of the information needed for your Facebook ads. When you go into creating your ad on the desktop site, it asks which Page or individual from your Pages to promote. The first option listed in that list should be whichever one you want to use as the target audience for this particular campaign. You also have another choice called “create new post” at the very bottom – if possible, always select either “your page” or “an existing post”, even if there’s no specific post selected yet because then it lets you upload an image right away with some text already inserted so that social proof exists automatically without having to write anything.

Facebook广告的类型

Before you start your Facebook ad campaign, let’s get to know the different types of Facebook ads. Knowing the different types of Facebook ads also helps in choosing the right ads for your campaign. This is important for your Facebook advertising strategy.

视频广告

Facebook video ads are a type of Facebook ad that can be uploaded on the platform. These types of ads are usually 30 seconds long and they give an excellent chance to convey your message in detail as well as catching people’s attention better than other formats. You need to create a separate page or event for this purpose, upload the videos you want to show, and then assign them as ads.

轮播广告

A carousel ad is a format that consists of multiple pics or photos in succession on one single page. You can use this type of advertising for showcasing your products by featuring several items at once with an additional image for each item. This makes it easy for viewers to learn more about what they see without scrolling down a long list of text descriptions. Carousel ads to browse through everything are the best option for retailers who want to feature multiple products at once.

图片广告

Image ads are those which feature just simple images related to the product being advertised instead of any other media content such as video clips or graphics. These types of Facebook ads are usually good if someone wants their post’s thumbnail represented by an image rather than something else, but they are not as powerful at grabbing attention as other formats.

即时体验广告

This kind of advertisement takes the viewer to another experience (usually playable) when they click on it, and after viewing what you’ve advertised before taking them back to Facebook. The ads usually take up more space because they have images and video content so maybe it’s better if you want people to interact with something specific like playing a game rather than just looking through text descriptions on their News Feeds”

集合广告

Collection ads are used for running campaigns that consist of multiple products. You can use this type of ad to promote various items as a set and show them off in the same image or video with an additional pic/clip for each one.

潜在客户广告

Lead ads allow viewers to provide you their contact information when they click on them. This is ideal if someone wants more people coming through their doors, so companies often create lead-ads around product launches.

为什么要在Facebook上做广告？

Facebook is a great platform to advertise your product or service. The targeted demographic on Facebook makes it an appealing place for businesses looking to reach customers who are more likely than the general population of internet users to purchase their products, visit their location, book vacation packages, subscribe to podcasts and newsletters, or participate in other similar activities marketed by companies.

They can be very powerful tools when used correctly because they provide insights into what works best with specific audiences like age groups and gender. By analyzing these factors as well as interests that align with your business goals you will find success!

With Facebook advertising, you can target people with specific interests or age groups that will be more likely to click on your ads and convert into customers. You have the ability to use certain words that are associated with success for other companies who advertise on this platform!

Whether you’re looking for increased website traffic, mobile app installs, conversions from viewers clicked-on advertisements, eCommerce sales increase, or even better social engagement (which means higher customer lifetime value), it’s possible when using these methods correctly.

Facebook广告规格

Facebook ads spec is important to use for your Facebook ads. It is very necessary because it allows you to create a specific audience that you are focusing on targeting.

You can choose which people, locations, and behaviors are included in your ad campaign from demographics such as age or gender to location-based information like zip code or city. You can also include people’s interests through their likes and activities on Facebook. This will allow advertisers to find more relevant audiences for their products while reaching them with targeted ads across all of Instagram, Messenger, and the Audience Network.

如何在Facebook广告管理器中设置Facebook广告活动？

Create ads in Facebook Ads Manager by following these steps.

第一步：选择活动目标

Advertisers can choose from several different objectives when setting up their Facebook ad campaigns on Facebook Ads Manager. These options include boosting engagement, increasing conversions, and driving traffic to a website or event. For example, if the objective is to drive traffic to your e-commerce site for Black Friday sales, then the advertiser would select “Website Conversions” as their goal type under Goals in order to measure how well this campaign did at generating revenue on that day (or better yet – during that week). When choosing between conversion goals such as Website Conversions or Lead Generation form, Events/Likes Page Engagement, it’s important to consider which metric will get advertisers closer towards achieving their key performance indicators with less investment.

第二步：设置预算

One thing to keep in mind when setting up ad campaigns on Facebook ads manager is that there are no set guidelines for how much or how little you should spend – it’s all about what you’re comfortable spending. This also depends largely on factors such as whether your objective will be driving traffic to a website conversion (i.e., purchases) rather than simply generating engagement through likes or event attendance. The typical range for advertisers new to advertising on Facebook would be around $20/day; this can be increased as advertisers become more comfortable with the platform.

第三步：选择目标受众

It is also important to choose who you want to target when setting up a Facebook ad campaign on Facebook Ads Manager. To do this, select “Custom” from the dropdown list at the top of the Campaigns tab and then click Create Audiences (or edit an existing one). This will take you into another page where you can create an audience by combining various parameters which include age range or gender; interests; behaviors such as music genre or sports fanship; connections within social networks like LinkedIn groups, etc.; location data such as distance from your office address- all these things are fair game in terms of targeting for ads campaigns on Facebook ads manager.

第四步：选择投放位置

现在您已经选择了目标受众和目标，是时候选择广告的投放位置了——在 Facebook 广告管理器中称为投放位置。广告主在设置 Facebook 广告活动时可以选择六种不同的广告投放位置；这些包括移动或桌面版本应用程序中的新闻源（这些显示为赞助帖子）、受众网络位置（即第三方网站，如 Gamespot）、Instagram 故事、Messenger 日常帖子、桌面版本应用程序中的幻灯片图像广告单元——所有这些都有优缺点，具体取决于广告主希望实现的广告目标。测试每个选项很重要，以便广告主能够了解哪种方式最有效。您的广告投放位置很重要，这样您才能接触到更多人，而不仅仅是 Facebook 用户。

第五步：选择格式

在 Facebook 广告管理器中设置广告活动的最后一步是选择广告本身的格式。广告主在构建广告活动时可以选择四种不同的格式；这些包括简单文本、图像广告、视频广告和轮播广告单元——所有这些都有优缺点，具体取决于广告主希望通过这种类型的广告实现的目标（例如，驱动流量或生成网站转化）。广告主测试每个选项很重要，以便他们知道哪些在特定上下文中效果最佳——这可能因公司而异！

第六步：发布

在 Facebook 广告管理器上发布广告活动之前，最后要做的事情是为该特定广告设置预算。这可以通过点击编辑广告并输入您希望支出的金额来完成。请记住，广告主在支出多少方面没有严格的指导方针——这完全取决于他们在使用 Facebook 广告管理器进行在线广告时的舒适支出！

第七步：查看表现

在 Facebook 广告管理平台上设置广告活动并在各种目标（例如，驱动流量与生成网站转化）之间进行选择、在不同应用程序中选择投放选项（如新闻源或受众网络位置）、选择格式类型（如简单文本广告与视频广告等）之后，广告主需要审查他们广告活动的表现。这可以通过点击特定广告并检查他们获得了多少展示次数、点击次数或网站转化来完成；所有这些数字将给广告主一个关于该广告策略是否成功的概念。

成功的Facebook广告活动技巧

以下是创建成功 Facebook 广告活动的技巧。

• 针对特定受众进行广告投放
• 通过位置、性别和年龄组来定位您的受众。除了定位目标受众外，您还可以使用 Facebook 像素的相似受众功能。
• 上传一张引人注目的广告图片，以吸引目标受众。
• 保持简单！保持文案简洁。
• 用关键词自定义每个广告活动。例如“营销”或“数字营销”等。
• 以吸引人的方式提供社会证明，例如来自满意客户的推荐、合作公司标志、客户分享和 Facebook 页面上的评论。
• 展示在任何给定时刻有多少人在网上谈论您（例如，点赞/评论/分享的数量）。这被称为病毒营销。拥有病毒内容不仅重要。

结论

Facebook 广告可以非常有效，但前提是您知道自己在做什么。

Facebook 广告是一种强大的工具，需要经验和专业知识才能执行。然而，Messenger Bot 功能旨在通过以远低于雇佣代理商或自由职业者的成本自动化广告，使每个人都能更轻松地利用广告。如果与本指南中的其他营销策略结合使用，如针对特定受众、社会证明等，那么结果将更加成功！是时候驯服那些昂贵的广告，超越所有竞争对手，而不打破预算限制。