Infusionsoft vs HubSpot vs Messenger Bot：哪种营销软件最适合小型企业

在营销的世界里，有很多选择。无论你是谁，或者你的业务是什么，知道哪个软件最适合你的需求可能会很困难。在本文中，我们将比较三种不同类型的营销软件，帮助你找到适合你的那一个！

Infusionsoft与HubSpot和Messenger Bot的比较将告诉我们每种类型的优缺点。我们还将讨论定价模型，以便在做出决策之前了解每个选项的费用。

什么是营销自动化？

营销自动化是使用软件以系统化的方式规划、协调和衡量你的营销工作。目标是利用这种自动化技术进行潜在客户生成，通过在买家旅程的每个阶段用适当的内容来吸引潜在客户。

营销工具可以自动化任务，例如电子邮件活动、客户调查或你代表公司进行的任何其他类型的外展。这些工具将允许你通过各种渠道（如网页表单、社交媒体帖子、短信和电话）来定位客户，以便通过他们偏好的媒介与他们联系。

最佳的自动化系统提供强大的报告功能，帮助营销人员了解自动化活动在执行后有多成功——即使在执行过程中没有人类互动。这些数据可以帮助营销人员调整他们的活动，以增加转化率，并最终提高公司的销售收入。

营销自动化可以是一个非常强大的工具，对于小企业来说，它往往是让营销发挥作用的唯一方法。然而，有许多不同类型的系统提供这种功能。HubSpot为营销人员提供了一些很好的功能，但如果你的预算有限，Infusionsoft可能是一个更好的选择，因为它是根据使用量收费，而不是客户或潜在客户的数量。此外，Messenger Bot技术允许你随时与受众沟通，而无需担心创建特定内容的信息——这在紧急情况下快速发送信息时非常完美。

无论哪个系统最适合你的需求，了解每个系统的工作原理将有助于确保你公司的成功。

营销自动化软件比较

让我们看看每个平台的功能，帮助你决定哪个平台最适合你的业务。

用户界面

Infusionsoft

Infusionsoft是一个营销自动化平台，旨在使企业和营销人员更容易实现他们的营销目标。它的用户界面非常直观且易于使用。

HubSpot

HubSpot以其潜在客户管理系统而闻名，该系统帮助公司在一个平台上跟踪来自所有来源的潜在客户。客户可以更好地确定哪些渠道在吸引这些潜在客户的兴趣。

Hubspot的用户界面非常简洁，易于理解。

通讯机器人

Messenger Bot是一个 聊天机器人 可以在Facebook或你选择的消息应用中使用。它使用消息而不是点击、轻触和滑动来获取用户输入。如果你不常使用，Messenger Bot的界面起初可能会显得陌生；然而，一旦适应了它的格式，使用起来就相当简单。它的可视化流程构建器也非常直观且易于使用。

结论：

总之，Infusionsoft的用户界面比HubSpot或Messenger Bot更复杂，因为它的设计中嵌入了许多其他两个营销软件平台所没有的功能。Hubspot和Messenger Bot的用户界面由于缺乏额外功能而显得显著简单，但它们可以在个人层面上快速学习，所需的努力也很少。最终，任何一个都可以根据你个人最看重的因素而很好地工作。

价格

预算很重要，尤其是当你刚开始创业时。以下是每个营销平台的定价计划。

Infusionsoft

Infusionsoft的定价从每月$56开始，前5个月包括500个联系人和1个用户。Infusionsoft Pro的定价为每月$112，而Infusionsoft Max的定价为前5个月每月$140。

所有计划均包括CRM、支付、无限电子邮件、潜在客户捕获、销售和营销自动化、数据迁移支持、移动应用、电子邮件营销和客户支持。

HubSpot

HubSpot的定价计划在三者中是最贵的。入门计划为每月$45，包含1,000个联系人，而专业计划为每月$800，包含2,000个联系人。企业计划为每月$3,200，包含10,000个联系人。

通讯机器人

Messenger Bot是三者中最实惠的平台，前30天收费$4.99，随后的月份为每月$9.99。这是一个很好的选择，适合希望以实惠价格访问许多功能的小企业主。

结论：

Messenger Bot非常适合预算有限的小企业。中型企业和大型企业最适合使用Infusionsoft和HubSpot。

Integrations

在寻找适合你业务的营销自动化工具时，集成非常重要。让我们看看每个平台提供的集成。

Infusionsoft

Infusionsoft允许与多种CRM、电子邮件营销工具和电子商务平台集成。一些显著的集成包括Google Sheets和Zoho等商业应用。

HubSpot

HubSpot不仅在类型上有丰富的选择，而且在与其他软件程序（如MySQL或MongoDB等数据管理系统）集成的数量上也很丰富，帮助你跟踪客户在销售漏斗中的旅程，直到他们最终转化的点。

通讯机器人

Messenger Bot集成提供对Zapier的访问，允许用户在自动化重复任务时获得更大的灵活性，这些任务可能涉及比大多数自动化工作流更复杂的过程（例如，访问存储在外部网络服务上的文件）。

Zapier还与Google Sheets集成，这对希望简化数据管理的用户非常有帮助。

The integration with WooCommerce gives business owners the ability to create and send online store content updates from within Messenger Bot so that they can save time managing Facebook messages while still connecting with customers on a personal level.

结论：

Integrations with third-party platforms are an important consideration in your marketing automation tool choice. For businesses that want to streamline their data management, HubSpot is the best option as it integrates with a variety of backend platforms for CRMs and business applications like Zoho and Google Sheets.

Infusionsoft has integrations only with email marketing tools and e-commerce software such as WooCommerce but does provide integration with third-party customer relationship managers (CRMs) like Salesforce so if you have one already set up this may be the better option for you.

Messenger Bot’s Zapier integration allows users greater flexibility when automating more complex tasks than most automated workflows involve while its integration with Google Sheets simplifies data management by allowing users to access files stored on external web services.

CRM

CRM, or Customer Relationship Management, is an essential aspect in small businesses.

Infusionsoft CRM

Infusionsoft’s CRM software is the most robust of all three. You can create custom data fields that are specific to your business needs, and then filter them within a CRM dashboard so you have an overview of what’s happening in your business at any given time.

On top of Infusionsoft’s standard features like assigning campaigns, tasks, email templates, and workflow automation tools for sales leads or customer support inquiries, there is also customizable segmentation.

HubSpot CRM

Compared with other platforms on this list HubSpot has fewer customization options when it comes to its CRM software but still offers some basic functionality such as lead management and reporting capabilities. However, they offer more specialized solutions outside their core functions which includes website design software (Hubspot Website Builder), email

通讯机器人

Messenger Bot’s CRM is based on their chatbot that can be customized to your needs. Messenger Bot is best for those who want to start a new business from scratch or if you are looking to automate tasks.

结论：

Hubspot’s CRM software is the most robust of all three.

It has less customizable CRM software but offers more specialized solutions outside its core functions which include website design software and email automation tools for sales leads or customer support inquiries. Hubspot also syncs with your other business apps like Google Analytics, Dropbox, Slack, etc. so you can easily see how it’s affecting your marketing campaigns as well as improve them.

Infusionsoft’s CRM software is the second-best in terms of customization options and ease-of-use when compared to its competitors on this list. They offer more data fields than any other platform on this list such as custom data fields that are specific to your business needs and then filter them within a CRM dashboard so you have an overview of what’s happening in your business at any given time.

Messenger Bot CRM software is the most basic and versatile when compared to other platforms on this list, making it best for those who want to start a new small business or if you are looking to automate tasks. Messenger Bot’s chatbot can be customized based on your needs so that you’re only receiving information relevant to your company such as weather reports, local events, news headlines, etc. It also syncs with Google Calendar which means every event you add will automatically sync with their calendar and vice versa.

客户支持

Customer support is also important in choosing a sales and marketing automation tool.

Infusionsoft

The customer support team of Infusionsoft can be reached via phone, email, live chat or Twitter.

The Infusionsoft Support Team offers 24/365 phone, email chat or Twitter response times that are available around the clock (however not all of these options are always staffed). They offer live chat with reps who will answer any questions users have about your account or product. For general inquiries they use Email ticketing system where customers submit tickets using an online form.

HubSpot

The customer support team of HubSpot can be found by clicking on the “Chat” tab on their website at the top-right corner.

Users may also access this function by selecting ‘help & training’ from the left navigation panel and then ‘contact us.’ Messages sent through these channels are usually answered within 24 hours during business days but not necessarily always right away.

通讯机器人

In addition to one-on-one messaging with friends, Messenger users can now easily message businesses for help about their products and services without ever having to leave the app.

结论：

Infusionsoft leads the pack in customer support, with an average response time of just over one hour and a lengthy knowledge base. HubSpot’s response times are slightly quicker at just under 45 minutes on average, but its knowledge base is far more limited than Infusionsoft’s. Messenger Bot has no self-service options whatsoever.

Hubspot does have live chat features for free but they’re only available Monday through Friday from 12:00pm to 11:59pm EST MST CMT CST (Arizona). If you need help outside those hours or on weekends, then your best bet would be contacting their sales team who will charge $150+ per month depending on how much consulting work you want them to do.

电子邮件营销

Email marketing automation features are also important when choosing a marketing platform.

Infusionsoft

Infusionsoft’s email marketing automation features are powerful and robust. The software includes standard email marketing automation tools, such as automated drip campaigns that can be scheduled to go out over time so you don’t have to manually send each one right away.

HubSpot

The HubSpot platform is great for email marketing campaigns. You can create templates and landing pages with HubSpot, and then use them to create emails. The templates can be customized with personal information, like the recipient’s name and company name.

But the email marketing automation features in HubSpot are limited: it doesn’t have any automatic triggers that trigger automated messages at a certain time or when an event occurs (like after someone signs up for your newsletter). Infusionsoft has customizable automation settings which allow you to set these triggers so they’ll send out predefined messages automatically at different times without any manual intervention on your end. This is great for businesses who don’t want their employees spending hours each week organizing campaigns manually – instead, they let the software do all of the work!

通讯机器人

Messenger Bot’s email marketing automation is simple. You can send unlimited bulk messages for your email campaigns, manage your email list, and send automated replies to emails.

结论：

Each platform has email marketing automation features, but Infusionsoft is the best choice when it comes to this aspect.

Infusionsoft’s email marketing automation tools are powerful and robust. With these automated drip campaigns that can be scheduled to go out over time so you don’t have to manually send each one right away, as well customizable automation settings which allow you set these triggers so they’ll send out predefined messages automatically at different times without any manual intervention on your end – it makes for an easy way for businesses who want their employees spending hours every week organizing campaigns themselves instead of doing all the work in-house. This software tool has everything needed from campaign management and customer segmentation down to lead nurturing with a secure double opt-in process.

营销与销售自动化

销售团队需要自动化来跟踪客户互动和销售机会。HubSpot 提供了一整套营销和自动化工具，以管理您的销售管道、培养潜在客户并达成交易。

另一方面，营销团队需要自动化来保持与受众的联系。Infusionsoft 是一整套营销和自动化工具，用于管理您的销售管道、培养潜在客户并达成交易。

营销团队同样需要自动化！HubSpot 既有营销也有销售自动化，使得从潜在客户评分系统到社交媒体广告的一切都可以通过一个简单的仪表板界面进行整合。

Infusionsoft

Infusionsoft 的销售自动化工具帮助客户顺利地在销售管道中移动。从潜在客户评分到工作流，Infusionsoft 旨在实现现代销售的成功。

Infusionsoft 的营销自动化工具帮助品牌通过高度个性化的信息保持与受众的联系。从社交媒体广告和网站电子邮件捕获到潜在客户后续培养活动，您的业务需求在每个步骤都得到了满足。

HubSpot

HubSpot 的套件提供了一个完全集成的解决方案：从潜在客户生成到销售关闭，HubSpot 拥有您所需的所有功能——加上先进的特性，使得营销人员在没有 IT 支持的情况下也能更轻松地运作。

通讯机器人

以 Messenger 为基础，机器人让小企业轻松接入 Facebook 的近二十亿月活跃用户。Messenger Bot 的自动化可以提高您的转化率并降低成本。

结论：

小企业的营销和销售自动化工具非常重要。如果您有预算，Messenger Bot 是最佳的营销和销售自动化平台。

如果您准备投资于您的业务，Infusionsoft 是最佳的营销和销售自动化平台。HubSpot 提供了一个完整的解决方案，适用于营销和销售活动。

对于小企业来说，哪个营销自动化工具是最佳选择：Hubspot、Infusionsoft还是Messenger Bot？

小企业最佳的平台将取决于他们需要或想要的工具。考虑您需要多少每种工具集是很重要的，以便知道哪个是最佳选择。如果您更倾向于基于自动化的营销，例如电子邮件序列，那么选择像 Infusionsoft 或 Facebook 广告管理器这样的自动化解决方案可能会简化事情，因为这样所有互动都可以在同一平台内进行。

营销自动化在每个入站营销策略中都很重要。然而，不同的公司有不同的需求。弄清楚您需要哪些工具，然后决定哪个平台可以以最佳价格提供这些工具是很重要的。