Kajabi与HubSpot：哪个营销工具更好？

市场上的营销工具层出不穷，但哪一个最适合您的业务呢？在这篇博客文章中，我们将比较市场上最受欢迎的两款营销工具：Kajabi与HubSpot。

在这篇博客文章中，我们将比较和对比两个流行的营销工具，以帮助您决定哪个最适合您的业务。HubSpot自2006年起便已存在，是这两个平台中较早的一个。Kajabi于2011年创建，专注于希望避免高昂软件费用的小型企业。两个产品都提供类似的功能，包括电子邮件营销、视频托管、着陆页等！

什么是Kajabi？

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Kajabi是一个一体化平台，为互联网营销人员提供完整的销售和营销解决方案。

Kajabi允许用户轻松创建、托管、分发和跟踪网络视频。借助其内置工具，任何人都可以与世界分享他们对任何主题或行业的知识。

Kajabi是如何工作的？

Kajabi是一个帮助您创建和销售在线课程的平台。它拥有您创建课程、进行市场营销和实现销售所需的所有工具。

Kajabi的主要特点是其内置的内容管理系统（CMS）。这使得创建和管理您的内容（包括视频、幻灯片、PDF和测验）变得简单。

Kajabi还包括一系列营销工具，帮助您推广您的课程。这些工具包括电子邮件营销、社交媒体集成和内置SEO功能。

最后，Kajabi提供强大的销售和结账系统，使您能够轻松在线销售课程。

Kajabi用于什么？

Kajabi是创建电子学习平台、会员网站或甚至社交网络的最流行的网络应用程序之一。它非常适合创建自己的博客，您可以在其中发布从教程、策略到其他内容的任何东西。

Kajabi被称为WordPress，但具有一些额外的功能，这些功能在在线业务方面非常有用，因为它拥有创建产品、内容、课程等所需的一切。

Kajabi非常直观，因此只需几分钟即可学习如何使用其基本功能。您可以轻松将此平台与您的其他社交媒体帐户（如Facebook或Twitter）集成，这使其在营销方面更具优势。

为什么选择Kajabi？

Kajabi是一个一体化的在线业务解决方案，拥有自己的网站构建器、电子邮件营销服务和支持团队。

Kajabi拥有您创建专业外观的商业博客或电子商务商店所需的一切。就像拥有您自己的数字商店一样！

所有工具都集成在一个应用程序中，没有额外费用，使其成为小企业主的实惠选择。

此外，Kajabi还拥有一个内置的学习管理系统（LMS），您可以用它来创建和销售在线课程。

什么是HubSpot？

HubSpot提供易于使用的工具，用于创建、优化和管理您的网站、着陆页、博客文章和社交媒体活动，以便客户可以在自己的条件下与您的业务互动——无需营销人员或开发人员的帮助。

它易于使用，具有电子邮件营销、着陆页和分析等功能，这是每个刚起步的企业所需的。HubSpot也是一个适合正在成长的企业的绝佳选择，因为它们需要更高级的工具来帮助它们扩展。

Kajabi与HubSpot功能比较

如今，营销工具变得越来越复杂，选择的选项也越来越多。决定哪个平台最适合您的业务或组织的需求可能很困难。

Kajabi和HubSpot都是强大的工具，可以帮助您管理营销的不同方面——从着陆页到电子邮件活动、社交媒体管理、博客等。

但是哪个更好呢？让我们看看每个平台的一些功能，看看它们的比较。

电子邮件营销自动化

电子邮件营销自动化很重要，因为它可以为您带来更多销售。当营销自动化工具集成到您的电子商务平台时，您将能够完成从创建电子邮件列表、发送电子邮件到在客户在线购买后进行跟进的所有操作。

Kajabi中的电子邮件营销自动化非常简单，是该平台最受欢迎的功能之一。您可以在客户从您的在线商店购买商品或订阅您的列表时自动添加订阅者。或者，您可以使用自定义表单来收集尚未成为客户的人的电子邮件地址（例如博客读者）。

HubSpot的电子邮件营销自动化比Kajabi的稍微复杂一些。HubSpot提供更多功能，例如创建滴灌活动和根据客户行为发送个性化电子邮件的能力。如果您希望对自动化电子邮件有更多控制，那么HubSpot可能是更好的选择。但如果您希望使用简单且能完成工作的工具，那么Kajabi是一个不错的选择。

在电子邮件营销自动化方面，Kajabi可能是初学者的更好选择。它非常易于使用，涵盖基础知识而不会变得过于复杂。

Mobile and Desktop Platforms

A marketing tool must have the ability to be used across multiple platforms, especially if it is being accessed by customers. Not all customers are going to access a marketing tool on their computer or laptop, so an app that can also be accessed via a mobile device will offer more value for your customer base. If you want to know which tools are specifically designed with this in mind, you should consider Kajabi and HubSpot.

Kajabi is designed to be used across all devices. The desktop platform is a little more robust, while the mobile app is specifically designed for on-the-go use. You can create and edit your courses and content, check sales data, and manage your account from anywhere with an internet connection.

HubSpot is also designed to be used across all devices. The main difference is that HubSpot offers more features on the desktop platform than on the mobile app. However, you can do most things on the go that you can do on a computer. For example, you can create and edit landing pages, track your website traffic, and manage your social media channels from anywhere.

In terms of mobile and desktop platforms, HubSpot and Kajabi are both equal. They offer the same basic features across all devices, with a few differences here and there. If you’re looking for a marketing tool that will work well on all platforms, HubSpot and Kajabi are both good options to consider.

CRM

CRM is important because it can help you stay on top of your customers.

CRM helps you reach out to people, track sales and orders, manage customer data, etc. It is critical for any business that wants to grow its customer base or retain current ones.

CRM is usually included in most marketing automation tools.

When looking for a CRM, make sure it offers features like contact management, sales tracking, order tracking, customer data management, and marketing campaign management. It’s also important to find a CRM that integrates with the other tools you’re using, like your email marketing tool and your e-commerce platform.

Kajabi’s CRM is useful in helping you stay on top of your customers and help them at every stage. It’s designed to make it easy for marketers, business owners, and salespeople to manage their contacts, follow up with leads, track prospects’ engagement over email, or social media channels like Facebook Messenger chatbots, LinkedIn Inmail messaging tool, etc.

Kajabi’s CRM also integrates with other tools, like your email marketing tool and e-commerce platform. This makes it easy to keep all of your customer data in one place and track how customers are interacting with your brand across different channels.

HubSpot’s CRM is designed to help you reach out to more people, track sales and orders, manage customer data, and measure the success of your marketing campaigns. It includes features like contact management, sales tracking, order tracking, lead scoring, and email marketing campaign tracking. HubSpot’s CRM also integrates with other tools you’re using, like your e-commerce platform and email marketing tool.

HubSpot also offers a free CRM for small businesses. This makes it easy to get started with HubSpot’s CRM and see the benefits of using it for your business.

In terms of CRM, both Kajabi and HubSpot offer similar features. The main difference is that you can get started with a free CRM using HubSpot, while Kajabi offers only the paid version of its CRM.

However, if you’re looking for a more comprehensive marketing automation tool that includes CRM, then HubSpot is the better option. Kajabi’s CRM is useful in helping you stay on top of your customers and measure the success of your marketing campaigns, but it doesn’t offer as many features as HubSpot’s CRM.

So, if you’re looking for a CRM that’s easy to use and offers great features, then Kajabi is the better option. However, if you’re looking for a more comprehensive marketing automation tool with built-in CRM functionality, then HubSpot might be right for your business.

Blogging Integration

Blogging integration is important because it allows you to import your content into the marketing tool so that you can easily grow an email list and send those subscribers targeted offers.

Blogging integration is also important because it allows you to track how well your blog content is performing, and make changes based on that data.

In addition, blogging integration can help you create landing pages for your offers, and even design entire sales funnels around your blog content.

Ultimately, if you want to use your blog as a powerful marketing tool, you need to find a marketing tool that integrates well with it.

Kajabi’s blog feature is easy to use, and it even allows you to import your existing blog posts into the tool.

Once inside Kajabi, you’ll be able to create new landing pages for your offers based on those imported articles, or re-purpose them as sales letters through their drag & drop editor.

When it comes time to send out an email campaign, you can also use Kajabi’s “build it once, send it to many” feature to blast your content out to all of your subscribers at once.

Plus, you’ll be able to track the performance of each blog post with their built-in analytics, so you can see what content is resonating with your audience and what’s not.

Kajabi’s blogging integration makes it quick and easy to turn your blog into a powerful marketing tool.

HubSpot’s blog feature is a little bit more complicated than Kajabi’s, but they do have some powerful features built-in.

For example, you’ll be able to import your existing content from WordPress or Blogger into the tool with one click.

Plus, HubSpot’s blogging integration allows you to create landing pages for your offers and design entire sales funnels around your blog content.

One thing HubSpot doesn’t have is an “Email Blast” feature, so you’ll need to use a separate tool called SendGrid if that’s important for your business.

Overall, both Kajabi and HubSpot offer good blogging integration features, but they’re not 100% alike in every way.

In terms of blogging integration, HubSpot and Kajabi are both good choices.

HubSpot offers a few more features, such as the ability to import content from WordPress or Blogger, while Kajabi makes it easy to create landing pages and blast your content out to subscribers with their “build it once, send it to many” feature.

Ultimately, the best choice for your business will depend on what you need to accomplish with blogging.

Campaign Reporting

Campaign reporting is important in a marketing tool because it allows you to track the success of your campaigns and see which ones are performing the best. This information can help you make decisions about future campaigns.

Campaign reporting is defined as “the process of gathering information about specific types of activity that are associated with a larger marketing initiative.” It is important because it helps marketers to determine the success or failure of an ad campaign and then adjust their strategies accordingly.

Kajabi’s campaign reporting capabilities are very similar to Hubspot. They both have campaign performance tracking capabilities, which allow marketers to measure the success of their ad campaigns more easily.

Kajabi campaign reporting allows marketers to track activity by source, medium, and keyword. This information is helpful in determining the most effective sources for a campaign’s success. The reports also help marketers determine which keywords are worth bidding on going forward.

HubSpot’s campaign reporting is a little more robust than Kajabi’s. HubSpot provides the same information as Kajabi but also allows marketers to track conversions and goal completions from their ad campaigns. The ability to measure these metrics gives marketers even more insight into whether or not an ad strategy is effective.

HubSpot also offers a more detailed reporting interface, which allows marketers to drill down into specific sections of the reports.

In terms of campaign reporting, HubSpot and Kajabi are very comparable. They both offer the ability to track campaign performance, source, medium, and keyword information. HubSpot’s additional reporting features give it a slight edge over Kajabi, but Kajabi is still a very effective tool for campaign reporting.

Which marketing tool is better for you depends on your needs as a marketer. If you need detailed conversion tracking, HubSpot is the better tool. If you are more interested in campaign performance tracking and less concerned with conversions, Kajabi is a great option. Whichever tool you choose, make sure that it has robust reporting capabilities to help you measure the success of your marketing campaigns.

社交媒体

Social media is important because it is a free and effective way to spread the word about your business. Many people use social media every day, whether it be Facebook, Twitter, or Instagram.

Social media is defined as the use of web-based and mobile technologies to turn communication into interactive dialogue, facilitate collaboration among individuals and create online communities.

Kajabi’s social media features are built into the platform.

You can post to social media by creating a course, uploading videos and images, or having live webinars. You can also share your posts on outside social media platforms if you choose to do so.

Kajabi has a “share” button that allows you to share your course on social media, Facebook groups, and even in direct messages. This is a great way to promote your course across multiple platforms.

Hubspot has the ability to share content on Facebook, Twitter, and LinkedIn. However, there are no additional features built into the system like Kajabi’s sharing button which allows you to post directly onto other social media sites.

Hubspot also has a “share” button, but it is located in the top right corner of the post. This makes it more difficult to share content on social media since people are not used to looking for that button there. It’s also less visible than Kajabi’s sharing button.

In terms of social media, Kajabi is better than Hubspot because it has more features built into the system and is easier to use. Social media sharing in Kajabi allows you to post on Facebook, Twitter, or Instagram all from one platform which makes your job easier.

HubSpot’s social media sharing button is located in a less convenient location compared to Kajabi and it’s not as easy to use. Additionally, HubSpot does not have any features that are built into the system like Kajabi’s live webinars and uploads.

Overall, Kajabi is a better marketing tool than Hubspot when it comes to social media.

Integrations

Integrations are important because it allows you to connect your marketing tool with other tools that support your work. The more integrations your marketing tool has, the better it is because you can work with other tools and save time.

Integrations are defined as the process or technique of joining two or more things together to form a single entity. In the world of marketing, integrations are key because they allow you to connect your marketing tool with other tools that support your work. The more integrations your marketing tool has, the better it is because you can work with other tools and save time.

Kajabi’s integration capabilities are extensive. It includes both built-in integrations as well as an “App Store” where you can find additional integrations that work with your marketing tool. Kajabi has a wide range of integrations, including popular tools like Salesforce, Google Analytics, and Mailchimp. Kajabi’s integrations are designed to make your life easier by automating tasks and saving you time.

HubSpot differs from Kajabi in that it has a much wider range of integrations. HubSpot integrates with over 500 tools, while Kajabi integrates with around 50 tools. HubSpot’s integrations are also more powerful, allowing you to do more things with them. For example, HubSpot allows you to create custom integration workflows, which Kajabi does not. HubSpot’s integrations also allow you to automate more tasks with it than Kajabi, which only allows for basic automation (e.g., sending an email whenever someone subscribes or unsubscribes from a list).

In terms of integrations, HubSpot is the clear winner between Kajabi and HubSpot.

Kajabi has a much wider range of integrations, but they are weaker in terms of what you can do with them. Hubspot’s integrations allow for more customization and automation than Kajabi does, which makes it an overall better choice if your priority is integrations.

分析

Analytics is important because it shows you how your content is performing when people are online, and what kind of traffic sources they’re coming from. Analytics also lets you know which part of your website needs to be optimized in order for viewers to convert into leads.

分析告诉你读者为何没有转化为客户或订阅者。如果你正在进行付费活动，分析可以帮助你确定你花费的钱是否值得。

没有分析，你就像在盲目飞行，希望你的营销策略有效。然而，有了分析，你就拥有了进行必要调整所需的所有信息，从而使你的营销工作更有效。

Kajabi 分析非常全面。它跟踪从多少人访问你的网站到他们来自哪里以及他们在你的网站上采取（或不采取）什么行动的所有信息。你还可以跟踪每个流量来源为你带来了多少收入，并查看哪些内容最受欢迎。

Kajabi 分析还与 Google Analytics 集成，因此你可以更详细地了解你的网站表现。

Kajabi 的分析是一个很好的方式，可以看到什么有效，什么无效，以便你可以对营销策略进行必要的调整。

HubSpot 是一个一体化的营销工具。它基本上可以做你需要的一切，以便你的业务能够增长和成功，因此实际上不需要其他工具。HubSpot 的分析功能相当强大，但它不像 Kajabi 那样与 Google Analytics 集成，这意味着数据不会那么详细。

HubSpot 也没有任何形式的潜在客户评分或转化跟踪，这意味着你无法看到你的营销策略中什么有效，什么无效。HubSpot 是一个很适合初学者的工具，因为它拥有他们所需的一切，但如果你在寻找更好的分析能力，Kajabi 可能是更好的选择。

在分析方面，HubSpot 和 Kajabi 非常相似。如果你是初学者，HubSpot 可能是更好的选择，因为它更易于使用，并且不需要太多自定义。然而，如果你对营销工具有更多经验，或者想给你的业务提供最佳成功机会，那么 Kajabi 可能是更好的选择。

客户支持

客户支持在营销工具中非常重要，因为你希望为客户提供最佳体验。

客户支持在一对一辅导和咨询（这是我所做的）中尤其重要。确保我的客户感到支持至关重要，这就是我们为什么会在个人基础上合作三个月。这确保了他们能够获得他们所期望的结果。

客户支持对成功至关重要，这也是我对 Kajabi 忠诚于 HubSpot 的主要原因之一（至少目前是这样）。

Kajabi 的客户支持非常出色。他们有一个专家团队，全天候 24/11 提供帮助。它们还有一个丰富的资源库，包括视频教程和文章，可以帮助你开始（或继续）成功之路。

此外，Kajabi 提供实时聊天功能，可以帮助你实时解决问题。

Kajabi 的客户支持一流，这也是我继续使用它的原因之一。

HubSpot 的客户支持不如 Kajabi 的好。他们有一个专家团队，在工作时间提供帮助，但他们不提供实时聊天（这对某些人来说可能是个致命缺陷）。

他们也没有 Kajabi 那样的资源水平。HubSpot 有视频教程和文章，但没有 Kajabi 的深入。

HubSpot 也提供一对一辅导和咨询，但不如 Kajabi 的全面。

在客户支持方面，Kajabi 是比 HubSpot 更好的选择。Kajabi 拥有出色的客户支持和更多的资源，这使得你更容易学习和发展你的业务。

如果你希望获得来自专家的顶级支持，全天候 24/11 可用，我建议选择 Kajabi 而不是 HubSpot。

易用性

易用性在营销工具中很重要，因为它决定了你花多少时间使用该工具。你花在使用工具上的时间越少，你就能花更多时间在其他任务上。

易用性被定义为使用工具的难易程度。这包括用户界面的直观程度以及学习如何使用该工具所需的培训或文档量。

Kajabi 非常易于使用。用户界面非常直观，并且有大量的培训和文档可供你学习如何使用该工具。

Kajabi 的易用性是独特的，因为你可以在任何技能水平下使用它。你不需要成为营销专家或具备任何编码经验就能有效使用 Kajabi。

HubSpot 的易用性不如 Kajabi。用户界面不够直观，培训和文档也较少，帮助你学习如何使用该工具。

你确实需要成为营销专家或具备编码经验才能有效使用 HubSpot。

HubSpot 还提供比 Kajabi 更多的功能，这对刚入门的人来说可能会感到不知所措。

在易用性方面，Kajabi 是明显的赢家。它比 HubSpot 更直观，更易于使用。这使得它成为刚入门营销的人的更好选择。Kajabi 还提供比 HubSpot 更多的培训和文档，这使得学习如何使用更容易。

常见问题

Kajabi 与更成熟的产品（如 HubSpot）相比如何？

Kajabi 是一款较新的产品，因此可能没有更成熟产品的所有功能。然而，它确实有一些独特的功能，使其值得考虑。例如，Kajabi 允许你创建会员网站和课程，这对希望销售在线课程或向客户提供独家内容的企业来说非常有价值。此外，Kajabi 与许多其他流行工具（如 Salesforce 和 Zapier）集成，这使得将你的营销工作与其他业务运营连接变得容易。

最终，Kajabi 是否适合你取决于你的具体需求和偏好。但如果你在寻找一个可以帮助你创建和销售在线课程或访问独家内容的工具，它绝对值得考虑。

免费HubSpot CRM有哪些限制？

免费HubSpot CRM有很多限制。您只能拥有最多500个联系人，并且每天只能发送100封电子邮件。如果您需要更多，您需要升级到付费计划。HubSpot的免费计划在报告功能上也有限制。例如，您将无法查看关于转化的潜在客户或客户的数据。您也无法创建自定义仪表板或导出数据。如果您需要这些功能，您需要升级到付费计划。最后，免费HubSpot CRM不包括HubSpot的任何营销自动化工具。因此，如果您想使用这些工具，您需要升级到付费计划。

Kajabi课程创建是什么样的？

Kajabi是一个课程创建工具，旨在帮助您创建和销售在线课程。该平台易于使用，并包含您创建和营销课程所需的所有功能。

Kajabi最好的地方之一是它内置了营销工具。您可以快速创建美观的着陆页和销售页，还可以创建电子邮件活动来推广您的课程。此外，Kajabi与所有主要的电子邮件营销平台集成，因此您可以轻松发送推广材料。

为什么选择Kajabi？

Kajabi是一个完全托管的在线教育平台。您可以通过添加视频、音频和文本轻松将博客转换为电子学习课程。它还允许您使用讨论板、测验等不同模块，使学习更有趣。

Kajabi是开始构建在线课程的绝佳平台。它易于使用，并提供您在线创建和销售课程所需的所有功能。

此外，Kajabi提供广泛的集成，使您能够轻松连接到您可能正在使用的其他工具和服务。

还有哪些替代方案？

一些替代方案包括Facebook广告、MailChimp和Canva。这些工具各有优缺点，您可以在它们各自的网站上阅读相关信息。

Ambitionally与Kajabi的比较

Ambitionally是一个很好的在线课程创建和管理平台。它具备您创建美观、引人入胜的课程所需的所有功能，并且易于使用。然而，在某些方面，Kajabi比Ambitionally更好。

首先，Kajabi提供更多与其他工具的集成。这意味着您可以将课程连接到各种服务，以帮助您进行营销工作。您还可以从您的网站创建指向课程的链接，这可以帮助您增加注册人数。

其次，Kajabi更实惠。如果您需要使用Ambitionally的所有功能，它可能会很昂贵，但Kajabi提供多种适合任何预算的定价计划。

最后，Kajabi拥有更好的支持系统。如果您对如何使用软件有任何疑问，您可以快速联系Kajabi的支持团队。

因此，如果您的业务正在寻找一种能够帮助其增长和吸引学生的营销工具，那么Kajabi可能比Ambitionally更好。

Kartra与Kajabi的比较

Kartra是一个全功能的营销工具，提供广泛的功能，而Kajabi是一个专门为在线课程和数字产品销售设计的平台。

如果您需要一个全面的营销解决方案，Kartra是更好的选择，而如果您正在寻找一个创建和销售在线课程的工具，Kajabi是更好的选择。

Kartra提供的功能比Kajabi更多，包括电子邮件营销、CRM、着陆页和支付处理。然而，Kajabi比Kartra更易于使用，后者可能难以导航。

Kajabi在在线课程创建方面提供的支持比Kartra更多，这是它与其他营销工具的主要区别。然而，Kajabi的集成和高级设置不如Kartra多。

如果您正在寻找一个简单、易于使用的营销工具，Kajabi是更好的选择，而如果您需要更多功能，Kartra是更好的选择。

HubSpot的主要缺点是什么？

HubSpot是一个很好的营销工具，但可能会很昂贵。定价计划可能有点令人困惑，如果您需要额外的功能或存储，费用可能会迅速增加。此外，HubSpot的客户服务有时可能难以合作。他们通常对请求的响应较慢，并且在解决问题时可能不太有帮助。总体而言，HubSpot是一个很好的工具，但使用起来可能具有挑战性，并且可能会很昂贵。