{"id":256062,"date":"2025-07-24T17:55:57","date_gmt":"2025-07-25T00:55:57","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-the-formula-for-customer-acquisition-cost-essential-calculations-and-strategies-explained\/"},"modified":"2025-07-24T17:55:57","modified_gmt":"2025-07-25T00:55:57","slug":"%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b7%e8%8e%b7%e5%8f%96%e6%88%90%e6%9c%ac%e7%9a%84%e5%85%ac%e5%bc%8f%ef%bc%8c%e5%85%b3%e9%94%ae%e8%ae%a1%e7%ae%97%e5%92%8c%e7%ad%96%e7%95%a5%e8%af%a6%e8%a7%a3","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh\/mastering-the-formula-for-customer-acquisition-cost-essential-calculations-and-strategies-explained\/","title":{"rendered":"\u638c\u63e1\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f\uff1a\u5fc5\u5907\u7684\u8ba1\u7b97\u548c\u7b56\u7565\u89e3\u6790"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh\/mastering-the-formula-for-customer-acquisition-cost-essential-calculations-and-strategies-explained\/\" data-essbisposttitle=\"Mastering the Formula for Customer Acquisition Cost: Essential Calculations and Strategies Explained\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u5173\u952e\u8981\u70b9<\/h2>\n<ul>\n<li>\u638c\u63e1 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \uff08CAC\uff09\u5bf9\u4e8e\u4f18\u5316\u8425\u9500\u7b56\u7565\u548c\u63a8\u52a8\u76c8\u5229\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li>Messenger \u662f\u7531 Meta Platforms, Inc.\uff08\u524d\u8eab\u4e3a Facebook, Inc.\uff09\u5f00\u53d1\u7684\u5e7f\u6cdb\u4f7f\u7528\u7684\u6d88\u606f\u670d\u52a1\uff0c\u65e8\u5728\u5b9e\u73b0\u7528\u6237\u4e4b\u95f4\u7684\u65e0\u7f1d\u6c9f\u901a\u3002\u5b83\u5141\u8bb8\u4e2a\u4eba\u53d1\u9001\u6587\u672c\u6d88\u606f\u3001\u4ea4\u6362\u7167\u7247\u3001\u89c6\u9891\u3001\u8d34\u7eb8\u3001\u97f3\u9891\u6587\u4ef6\u548c\u6587\u6863\u3002\u7528\u6237\u8fd8\u53ef\u4ee5\u5bf9\u6d88\u606f\u8fdb\u884c\u53cd\u5e94\uff0c\u5e76\u4e0e\u5404\u79cd\u673a\u5668\u4eba\u8fdb\u884c\u4e92\u52a8\uff0c\u4ee5\u589e\u5f3a\u4e92\u52a8\u4f53\u9a8c\u3002 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97<\/strong> \u6d89\u53ca\u5c06\u603b\u8425\u9500\u548c\u9500\u552e\u8d39\u7528\u9664\u4ee5\u65b0\u83b7\u53d6\u5ba2\u6237\u7684\u6570\u91cf\uff0c\u4ece\u800c\u63d0\u4f9b\u6e05\u6670\u7684\u652f\u51fa\u6548\u7387\u6d1e\u5bdf\u3002<\/li>\n<li>\u8f83\u4f4e\u7684CAC\u8868\u660e\u66f4\u6709\u6548\u7684\u83b7\u53d6\u7b56\u7565\uff0c\u800c\u8f83\u9ad8\u7684CAC\u53ef\u80fd\u610f\u5473\u7740\u9700\u8981\u4f18\u5316\u4ee5\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\u3002<\/li>\n<li>\u6574\u5408\u50cf <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668<\/strong> \u8fd9\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u7b80\u5316\u8fc7\u7a0b\u5e76\u63d0\u9ad8\u957f\u671f\u8ddf\u8e2aCAC\u7684\u51c6\u786e\u6027\u3002<\/li>\n<li>\u7406\u89e3CAC\u4e0e <strong>\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c<\/strong> \uff08CLV\uff09\u7684\u5173\u7cfb\u5bf9\u4e8e\u786e\u4fdd\u53ef\u6301\u7eed\u589e\u957f\u548c\u660e\u667a\u51b3\u7b56\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u5546\u4e1a\u73af\u5883\u4e2d\uff0c\u7406\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u5bf9\u4e8e\u63a8\u52a8\u589e\u957f\u548c\u786e\u4fdd\u76c8\u5229\u81f3\u5173\u91cd\u8981\u3002\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8\u5176\u590d\u6742\u6027 <a href=\"\/zh\/what-is-customer-acquisition-cost\/\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c<\/a>\uff0c\u63a2\u8ba8\u5176\u91cd\u8981\u6027\u53ca\u5176\u80cc\u540e\u7684\u8ba1\u7b97\u3002\u6211\u4eec\u5c06\u5206\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97<\/strong>\uff0c\u4e3a\u60a8\u63d0\u4f9b\u5173\u4e8e <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \u53ca\u5176\u5404\u4e2a\u7ec4\u6210\u90e8\u5206\u7684\u6e05\u6670\u89e3\u91ca\u3002\u6b64\u5916\uff0c\u6211\u4eec\u5c06\u628aCAC\u4e0e\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08CLV\uff09\u8054\u7cfb\u8d77\u6765\uff0c\u63d0\u4f9b\u6709\u5173\u4ec0\u4e48\u6784\u6210\u826f\u597d\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u4ee5\u53ca\u8fd9\u4e9b\u516c\u5f0f\u7684\u5b9e\u9645\u5e94\u7528\u7684\u89c1\u89e3\u3002\u901a\u8fc7\u672c\u6307\u5357\u7684\u5b66\u4e60\uff0c\u60a8\u5c06\u5168\u9762\u4e86\u89e3\u5982\u4f55\u6709\u6548\u8ba1\u7b97\u60a8\u7684CAC\uff0c\u5305\u62ec <strong>\u5ba2\u6237\u83b7\u53d6\u7387\u7684\u516c\u5f0f<\/strong> \u548c\u4f18\u5316\u60a8\u7684\u83b7\u53d6\u7b56\u7565\u7684\u5b9e\u9645\u6b65\u9aa4\u3002\u52a0\u5165\u6211\u4eec\uff0c\u638c\u63e1 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \uff0c\u4e3a\u53ef\u6301\u7eed\u4e1a\u52a1\u589e\u957f\u89e3\u9501\u6f5c\u529b\u3002<\/p>\n<h2>\u7406\u89e3\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u662f\u4e00\u4e2a\u5173\u952e\u6307\u6807\uff0c\u5e2e\u52a9\u4f01\u4e1a\u4e86\u89e3\u83b7\u53d6\u65b0\u5ba2\u6237\u6240\u9700\u7684\u8d22\u52a1\u6295\u8d44\u3002\u901a\u8fc7\u5206\u6790CAC\uff0c\u516c\u53f8\u53ef\u4ee5\u8bc4\u4f30\u5176\u8425\u9500\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u5e76\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u4ee5\u4f18\u5316\u5ba2\u6237\u83b7\u53d6\u5de5\u4f5c\u3002\u4e00\u4e2a\u8ba1\u7b97\u51c6\u786e\u7684CAC\u4e0d\u4ec5\u6709\u52a9\u4e8e\u9884\u7b97\u7f16\u5236\uff0c\u8fd8\u80fd\u63d0\u4f9b\u6709\u5173\u4f01\u4e1a\u589e\u957f\u6218\u7565\u6574\u4f53\u5065\u5eb7\u72b6\u51b5\u7684\u89c1\u89e3\u3002<\/p>\n<h3>CAC\u4f7f\u7528\u4ec0\u4e48\u516c\u5f0f\uff1f<\/h3>\n<p>\u8981\u51c6\u786e\u8ba1\u7b97\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff0c\u8bf7\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f\uff1a<\/p>\n<p><strong>CAC = \uff08\u603b\u8425\u9500\u548c\u9500\u552e\u8d39\u7528\uff09\/\uff08\u83b7\u53d6\u7684\u65b0\u5ba2\u6237\u6570\u91cf\uff09<\/strong><\/p>\n<ol>\n<li><strong>\u5b9a\u4e49\u65f6\u95f4\u5468\u671f<\/strong>: \u9009\u62e9\u4e00\u4e2a\u7279\u5b9a\u7684\u65f6\u95f4\u6846\u67b6\u8fdb\u884c\u5206\u6790\uff0c\u4f8b\u5982\u4e00\u4e2a\u6708\u3001\u4e00\u4e2a\u5b63\u5ea6\u6216\u4e00\u5e74\u3002\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u5e94\u4e0e\u60a8\u4e1a\u52a1\u7684\u9500\u552e\u5468\u671f\u76f8\u4e00\u81f4\uff0c\u4ee5\u83b7\u5f97\u66f4\u76f8\u5173\u7684\u89c1\u89e3\u3002<\/li>\n<li><strong>\u8ba1\u7b97\u603b\u8d39\u7528<\/strong>: \u6c47\u603b\u5728\u6240\u9009\u671f\u95f4\u5185\u4ea7\u751f\u7684\u6240\u6709\u8425\u9500\u548c\u9500\u552e\u8d39\u7528\u3002\u8fd9\u5305\u62ec\uff1a\n<ul>\n<li>\u5e7f\u544a\u8d39\u7528\uff08\u6570\u5b57\u3001\u5370\u5237\u7b49\uff09<\/li>\n<li>\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u7684\u85aa\u8d44\u548c\u4f63\u91d1<\/li>\n<li>\u7528\u4e8e\u5ba2\u6237\u83b7\u53d6\u7684\u8f6f\u4ef6\u548c\u5de5\u5177\uff08\u4f8b\u5982\uff0cCRM\u7cfb\u7edf\uff09<\/li>\n<li>\u4e0e\u4fc3\u9500\u6d3b\u52a8\u76f8\u5173\u7684\u4efb\u4f55\u989d\u5916\u8d39\u7528<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u786e\u5b9a\u65b0\u5ba2\u6237<\/strong>: \u8ba1\u7b97\u5728\u540c\u4e00\u671f\u95f4\u5185\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u3002\u786e\u4fdd\u6b64\u6570\u5b57\u4ec5\u53cd\u6620\u901a\u8fc7\u6b63\u5728\u8bc4\u4f30\u7684\u8425\u9500\u548c\u9500\u552e\u52aa\u529b\u83b7\u5f97\u7684\u5ba2\u6237\u3002<\/li>\n<li><strong>\u5e94\u7528\u516c\u5f0f<\/strong>: \u5c06\u60a8\u7684\u603b\u8d39\u7528\u548c\u65b0\u5ba2\u6237\u6570\u91cf\u63d2\u5165\u516c\u5f0f\u4e2d\u4ee5\u5f97\u51fa\u60a8\u7684CAC\u3002\u8fd9\u4e2a\u6570\u5b57\u63d0\u4f9b\u4e86\u60a8\u4f01\u4e1a\u4e3a\u83b7\u53d6\u6bcf\u4e2a\u65b0\u5ba2\u6237\u6240\u82b1\u8d39\u7684\u91d1\u989d\u7684\u89c1\u89e3\u3002<\/li>\n<\/ol>\n<p>\u7406\u89e3CAC\u5bf9\u4e8e\u8bc4\u4f30\u60a8\u7684\u8425\u9500\u7b56\u7565\u7684\u6548\u7387\u548c\u786e\u4fdd\u53ef\u6301\u7eed\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002\u8f83\u4f4e\u7684CAC\u8868\u660e\u66f4\u9ad8\u6548\u7684\u83b7\u53d6\u7b56\u7565\uff0c\u800c\u8f83\u9ad8\u7684CAC\u53ef\u80fd\u8868\u660e\u9700\u8981\u4f18\u5316\u3002\u4e3a\u4e86\u83b7\u5f97\u8fdb\u4e00\u6b65\u7684\u89c1\u89e3\uff0c\u8003\u8651\u6574\u5408\u50cf <a href=\"https:\/\/messengerbot.app\/zh\/\">\u901a\u8baf\u673a\u5668\u4eba<\/a>, \u8fd9\u6837\u7684\u5de5\u5177\uff0c\u5b83\u53ef\u4ee5\u589e\u5f3a\u5ba2\u6237\u53c2\u4e0e\u5ea6\uff0c\u5e76\u901a\u8fc7\u81ea\u52a8\u5316\u4e92\u52a8\u548c\u7b80\u5316\u5ba2\u6237\u65c5\u7a0b\u6765\u6f5c\u5728\u964d\u4f4eCAC\u3002<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672cCAC\u7684\u8ba1\u7b97\u5bf9\u4e8e\u4e1a\u52a1\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002<\/h3>\n<p>\u5b9a\u671f\u76d1\u63a7\u548c\u4f18\u5316\u60a8\u7684CAC\u4f7f\u60a8\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\uff0c\u4ece\u800c\u63a8\u52a8\u4e1a\u52a1\u7684\u76c8\u5229\u80fd\u529b\u548c\u589e\u957f\u3002\u901a\u8fc7\u7406\u89e3 <a href=\"https:\/\/messengerbot.app\/zh\/mastering-the-art-of-calculating-customer-acquisition-cost-essential-formulas-and-examples-for-accurate-measurement\/\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97<\/a>, \u4f60\u53ef\u4ee5\u8bc6\u522b\u8d8b\u52bf\u5e76\u76f8\u5e94\u5730\u8c03\u6574\u4f60\u7684\u8425\u9500\u7b56\u7565\u3002\u8fd9\u79cd\u4e3b\u52a8\u7684\u65b9\u6cd5\u4e0d\u4ec5\u6709\u52a9\u4e8e\u4fdd\u6301\u5065\u5eb7\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff0c\u8fd8\u652f\u6301\u957f\u671f\u7684\u5546\u4e1a\u53ef\u6301\u7eed\u6027\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/formula-for-customer-acquisition-cost-307170.avif\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u7406\u89e3\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u91cd\u8981\u6027<\/h2>\n<p>\u7406\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u5bf9\u4e8e\u4efb\u4f55\u65e8\u5728\u63d0\u9ad8\u8425\u9500\u6548\u7387\u548c\u6574\u4f53\u76c8\u5229\u80fd\u529b\u7684\u4f01\u4e1a\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002 <a href=\"https:\/\/messengerbot.app\/zh\/mastering-the-art-of-calculating-customer-acquisition-cost-essential-formulas-and-examples-for-accurate-measurement\/\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97<\/a> \u5b83\u63d0\u4f9b\u4e86\u6709\u5173\u516c\u53f8\u4e3a\u83b7\u53d6\u65b0\u5ba2\u6237\u800c\u82b1\u8d39\u591a\u5c11\u7684\u6d1e\u5bdf\uff0c\u8fd9\u53ef\u4ee5\u663e\u8457\u5f71\u54cd\u6218\u7565\u51b3\u7b56\u3002\u901a\u8fc7\u638c\u63e1\u8fd9\u4e2a\u516c\u5f0f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u5176\u8425\u9500\u7b56\u7565\u5e76\u6539\u5584\u5176\u5e95\u7ebf\u3002<\/p>\n<h3>CAC\u4f7f\u7528\u4ec0\u4e48\u516c\u5f0f\uff1f<\/h3>\n<p>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u7684\u516c\u5f0f\u5bf9\u4e8e\u4f01\u4e1a\u4e86\u89e3\u5176\u8425\u9500\u6548\u7387\u548c\u6574\u4f53\u76c8\u5229\u80fd\u529b\u81f3\u5173\u91cd\u8981\u3002CAC\u516c\u5f0f\u7684\u8ba1\u7b97\u65b9\u6cd5\u5982\u4e0b\uff1a<\/p>\n<ol>\n<li><strong>\u8bc6\u522b\u603b\u6210\u672c<\/strong>: \u5c06\u4f60\u5728\u7279\u5b9a\u65f6\u671f\u5185\u7684\u9500\u552e\u548c\u8425\u9500\u603b\u6210\u672c\u76f8\u52a0\u3002\u8fd9\u5305\u62ec\uff1a\n<ul>\n<li><strong>\u9500\u552e\u6210\u672c<\/strong>: \u9500\u552e\u4eba\u5458\u7684\u5de5\u8d44\u3001\u4f63\u91d1\u548c\u5956\u91d1\uff0c\u4ee5\u53ca\u4efb\u4f55\u4e0e\u9500\u552e\u76f8\u5173\u7684\u8d39\u7528\u3002<\/li>\n<li><strong>\u8425\u9500\u6210\u672c<\/strong>: \u5e7f\u544a\u8d39\u7528\u3001\u5185\u5bb9\u521b\u4f5c\u3001\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u4e0e\u8425\u9500\u76f8\u5173\u7684\u8d39\u7528\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u786e\u5b9a\u65b0\u5ba2\u6237\u83b7\u53d6<\/strong>: \u8ba1\u7b97\u5728\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u3002<\/li>\n<li><strong>\u8ba1\u7b97CAC<\/strong>: \u4f7f\u7528\u516c\u5f0f\uff1a<br \/>\n        <strong>CAC = \uff08\u9500\u552e\u603b\u6210\u672c + \u8425\u9500\u603b\u6210\u672c\uff09 \/ \u65b0\u5ba2\u6237\u83b7\u53d6\u6570\u91cf<\/strong>\n    <\/li>\n<\/ol>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6\u516c\u53f8\u5728\u4e00\u4e2a\u5b63\u5ea6\u5185\u5728\u9500\u552e\u548c\u8425\u9500\u4e0a\u82b1\u8d39\u4e86100,000\u5143\uff0c\u5e76\u83b7\u5f97\u4e861,000\u4e2a\u65b0\u5ba2\u6237\uff0c\u5219CAC\u4e3a100\u5143\u3002\u7406\u89e3CAC\u5bf9\u4e8e\u4f01\u4e1a\u4f18\u5316\u5176\u8425\u9500\u7b56\u7565\u548c\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u81f3\u5173\u91cd\u8981\u3002\u6839\u636e\u4e00\u9879\u7814\u7a76\uff0c <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \u5177\u6709\u6e05\u6670\u7406\u89e3\u5176\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u7684\u516c\u53f8\u53ef\u4ee5\u66f4\u660e\u667a\u5730\u51b3\u5b9a\u5982\u4f55\u6269\u5927\u5176\u8425\u9500\u5de5\u4f5c\u548c\u6539\u5584\u5ba2\u6237\u4fdd\u7559\u7387\u3002<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672cCAC\u7684\u8ba1\u7b97\u5bf9\u4e8e\u4e1a\u52a1\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002<\/h3>\n<p>\u6574\u5408\u50cf <a href=\"https:\/\/messengerbot.app\/zh\/#features\">Messenger Bots<\/a> \u53ef\u4ee5\u901a\u8fc7\u81ea\u52a8\u5316\u54cd\u5e94\u548c\u66f4\u6709\u6548\u5730\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u6765\u589e\u5f3a\u5ba2\u6237\u53c2\u4e0e\u5ea6\uff0c\u5e76\u53ef\u80fd\u964d\u4f4eCAC\u3002\u901a\u8fc7\u7b80\u5316\u6c9f\u901a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u51cf\u5c11\u5728\u5ba2\u6237\u83b7\u53d6\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u3002\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u7406\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \uff0c\u8fd8\u4e0e <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b7%e8%8e%b7%e5%8f%96%e6%88%90%e6%9c%ac%ef%bc%88cac%ef%bc%89%e5%85%ac%e5%bc%8f%ef%bc%9a%e5%85%a8%e9%9d%a2%e6%8c%87%e5%8d%97%ef%bc%8c%e8%ae%a1%e7%ae%97cac%e5%b9%b6\/\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/a> \u5728\u8425\u9500\u4e2d\u4fdd\u6301\u4e00\u81f4\uff0c\u786e\u4fdd\u6bcf\u4e00\u7f8e\u5143\u7684\u652f\u51fa\u90fd\u80fd\u6700\u5927\u5316\u589e\u957f\u3002<\/p>\n<h2>\u5206\u89e3\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u516c\u5f0f<\/h2>\n<p>\u7406\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \uff08CAC\uff09\u5bf9\u4efb\u4f55\u65e8\u5728\u53ef\u6301\u7eed\u589e\u957f\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97<\/strong> \u63d0\u4f9b\u4e86\u6709\u5173\u516c\u53f8\u4e3a\u83b7\u53d6\u6bcf\u4e2a\u65b0\u5ba2\u6237\u800c\u82b1\u8d39\u591a\u5c11\u7684\u89c1\u89e3\uff0c\u4ece\u800c\u5141\u8bb8\u66f4\u597d\u7684\u9884\u7b97\u7f16\u5236\u548c\u6218\u7565\u89c4\u5212\u3002\u8be5\u516c\u5f0f\u53ef\u4ee5\u8868\u793a\u4e3a\uff1a<\/p>\n<p><strong>CAC = \u5438\u5f15\u975e\u5ba2\u6237\u7684\u603b\u6210\u672c \/ \u83b7\u5f97\u7684\u5ba2\u6237\u6570\u91cf<\/strong><\/p>\n<p>\u8fd9\u4e2a\u65b9\u7a0b\u7a81\u51fa\u4e86\u8ddf\u8e2a\u8425\u9500\u548c\u9500\u552e\u5de5\u4f5c\u4e2d\u6d89\u53ca\u7684\u603b\u6210\u672c\u4ee5\u53ca\u5728\u7279\u5b9a\u671f\u95f4\u5185\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u7684\u91cd\u8981\u6027\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6\u4f01\u4e1a\u5728\u8425\u9500\u4e0a\u82b1\u8d3910,000\u5143\u5e76\u6210\u529f\u83b7\u5f97100\u4e2a\u65b0\u5ba2\u6237\uff0c\u5219CAC\u4e3a100\u5143\u3002\u8fd9\u4e2a\u6307\u6807\u5bf9\u4e8e\u8bc4\u4f30\u8425\u9500\u7b56\u7565\u7684\u6709\u6548\u6027\u548c\u786e\u4fdd\u4e0e\u76c8\u5229\u76ee\u6807\u7684\u4e00\u81f4\u6027\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3>\u8ba1\u7b97\u5ba2\u6237\u83b7\u53d6\u6210\u672cCAC\u7684\u516c\u5f0f\u662f\u4ec0\u4e48\uff1f<\/h3>\n<p>Messenger \u662f\u7531 Meta Platforms, Inc.\uff08\u524d\u8eab\u4e3a Facebook, Inc.\uff09\u5f00\u53d1\u7684\u5e7f\u6cdb\u4f7f\u7528\u7684\u6d88\u606f\u670d\u52a1\uff0c\u65e8\u5728\u5b9e\u73b0\u7528\u6237\u4e4b\u95f4\u7684\u65e0\u7f1d\u6c9f\u901a\u3002\u5b83\u5141\u8bb8\u4e2a\u4eba\u53d1\u9001\u6587\u672c\u6d88\u606f\u3001\u4ea4\u6362\u7167\u7247\u3001\u89c6\u9891\u3001\u8d34\u7eb8\u3001\u97f3\u9891\u6587\u4ef6\u548c\u6587\u6863\u3002\u7528\u6237\u8fd8\u53ef\u4ee5\u5bf9\u6d88\u606f\u8fdb\u884c\u53cd\u5e94\uff0c\u5e76\u4e0e\u5404\u79cd\u673a\u5668\u4eba\u8fdb\u884c\u4e92\u52a8\uff0c\u4ee5\u589e\u5f3a\u4e92\u52a8\u4f53\u9a8c\u3002 <strong>\u8ba1\u7b97\u5ba2\u6237\u83b7\u53d6\u6210\u672cCAC\u7684\u516c\u5f0f<\/strong> \u662f\u76f4\u63a5\u7684\uff0c\u4f46\u9700\u8981\u4ed4\u7ec6\u8003\u8651\u6240\u6709\u76f8\u5173\u8d39\u7528\u3002\u4e3a\u4e86\u51c6\u786e\u786e\u5b9a\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff0c\u4f01\u4e1a\u5e94\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u8425\u9500\u8d39\u7528\uff1a<\/strong> \u4e0e\u5438\u5f15\u65b0\u5ba2\u6237\u76f8\u5173\u7684\u6240\u6709\u5e7f\u544a\u3001\u4fc3\u9500\u548c\u6d3b\u52a8\u8d39\u7528\u3002<\/li>\n<li><strong>\u9500\u552e\u8d39\u7528\uff1a<\/strong> \u6d89\u53ca\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u9500\u552e\u4eba\u5458\u7684\u85aa\u6c34\u548c\u4f63\u91d1\u3002<\/li>\n<li><strong>\u8fd0\u8425\u6210\u672c\uff1a<\/strong> \u4e0e\u5ba2\u6237\u83b7\u53d6\u8fc7\u7a0b\u76f4\u63a5\u76f8\u5173\u7684\u4efb\u4f55\u989d\u5916\u8d39\u7528\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5c06\u8fd9\u4e9b\u8d39\u7528\u76f8\u52a0\u5e76\u9664\u4ee5\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6e05\u695a\u5730\u4e86\u89e3\u5176CAC\u3002\u8fd9\u79cd\u7406\u89e3\u5bf9\u4e8e\u4f18\u5316\u8425\u9500\u7b56\u7565\u548c\u6539\u5584\u6574\u4f53\u5ba2\u6237\u53c2\u4e0e\u5ea6\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<h3>\u8425\u9500\u4e2d\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f\uff1a\u5173\u952e\u7ec4\u6210\u90e8\u5206<\/h3>\n<p>Messenger \u662f\u7531 Meta Platforms, Inc.\uff08\u524d\u8eab\u4e3a Facebook, Inc.\uff09\u5f00\u53d1\u7684\u5e7f\u6cdb\u4f7f\u7528\u7684\u6d88\u606f\u670d\u52a1\uff0c\u65e8\u5728\u5b9e\u73b0\u7528\u6237\u4e4b\u95f4\u7684\u65e0\u7f1d\u6c9f\u901a\u3002\u5b83\u5141\u8bb8\u4e2a\u4eba\u53d1\u9001\u6587\u672c\u6d88\u606f\u3001\u4ea4\u6362\u7167\u7247\u3001\u89c6\u9891\u3001\u8d34\u7eb8\u3001\u97f3\u9891\u6587\u4ef6\u548c\u6587\u6863\u3002\u7528\u6237\u8fd8\u53ef\u4ee5\u5bf9\u6d88\u606f\u8fdb\u884c\u53cd\u5e94\uff0c\u5e76\u4e0e\u5404\u79cd\u673a\u5668\u4eba\u8fdb\u884c\u4e92\u52a8\uff0c\u4ee5\u589e\u5f3a\u4e92\u52a8\u4f53\u9a8c\u3002 <strong>\u8425\u9500\u4e2d\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \u5305\u542b\u51e0\u4e2a\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff0c\u8fd9\u4e9b\u90e8\u5206\u6709\u52a9\u4e8e\u6574\u4f53\u8ba1\u7b97\u3002\u8fd9\u4e9b\u7ec4\u6210\u90e8\u5206\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u5e7f\u544a\u652f\u51fa\uff1a<\/strong> \u5728\u5404\u79cd\u5e7f\u544a\u6e20\u9053\u4e0a\u7684\u603b\u652f\u51fa\uff0c\u5305\u62ec\u6570\u5b57\u3001\u5370\u5237\u548c\u793e\u4ea4\u5a92\u4f53\u3002<\/li>\n<li><strong>\u4fc3\u9500\u8d39\u7528\uff1a<\/strong> \u4e0e\u6298\u6263\u3001\u4f18\u60e0\u548c\u5176\u4ed6\u65e8\u5728\u5438\u5f15\u65b0\u5ba2\u6237\u7684\u4fc3\u9500\u6d3b\u52a8\u76f8\u5173\u7684\u8d39\u7528\u3002<\/li>\n<li><strong>\u9500\u552e\u56e2\u961f\u8d39\u7528\uff1a<\/strong> \u4e0e\u62db\u8058\u3001\u57f9\u8bad\u548c\u8865\u507f\u9500\u552e\u4eba\u5458\u76f8\u5173\u7684\u6210\u672c\uff0c\u8fd9\u4e9b\u4eba\u5458\u5728\u5ba2\u6237\u83b7\u53d6\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002<\/li>\n<\/ul>\n<p>\u7406\u89e3\u8fd9\u4e9b\u7ec4\u6210\u90e8\u5206\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u4f18\u5316\u5176\u8425\u9500\u7b56\u7565\u5e76\u964d\u4f4e <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c<\/strong>, \u6700\u7ec8\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u3002\u6709\u5173\u4f18\u5316CAC\u7684\u66f4\u8be6\u7ec6\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u7c7b\u4f3c\u7684\u8d44\u6e90 <a href=\"https:\/\/messengerbot.app\/zh\/mastering-the-art-of-calculating-customer-acquisition-cost-essential-formulas-and-examples-for-accurate-measurement\/\">\u672c\u6307\u5357<\/a>.<\/p>\n<h2>\u7406\u89e3CAC\u6bd4\u7387\u53ca\u5176\u91cd\u8981\u6027<\/h2>\n<p>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u6bd4\u7387\u662f\u4f01\u4e1a\u8bc4\u4f30\u5176\u8425\u9500\u548c\u9500\u552e\u6548\u7387\u7684\u91cd\u8981\u6307\u6807\u3002\u7406\u89e3\u8fd9\u4e2a\u6bd4\u7387\u53ef\u4ee5\u663e\u8457\u5f71\u54cd\u60a8\u7684\u6574\u4f53\u5546\u4e1a\u6218\u7565\u548c\u76c8\u5229\u80fd\u529b\u3002\u8ba1\u7b97CAC\u6bd4\u7387\u7684\u516c\u5f0f\u662f\uff1a<\/p>\n<p><strong>CAC\u6bd4\u7387 = \u5ba2\u6237\u83b7\u53d6\u6210\u672c \/ \u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08CLV\uff09<\/strong><\/p>\n<h3>\u8ba1\u7b97\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f\uff1a\u9010\u6b65\u6307\u5357<\/h3>\n<p>\u8981\u6709\u6548\u8ba1\u7b97\u60a8\u7684CAC\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u6d89\u53ca\u7684\u7ec4\u6210\u90e8\u5206\u3002\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u7684\u8ba1\u7b97\u5305\u62ec\u4e0e\u83b7\u53d6\u65b0\u5ba2\u6237\u76f8\u5173\u7684\u6240\u6709\u8d39\u7528\u3002\u4ee5\u4e0b\u662f\u5982\u4f55\u5206\u89e3\u5b83\uff1a<\/p>\n<ol>\n<li><strong>[{\"id\":10,\"text\":\"\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC)\"},{\"id\":11,\"text\":\"\u5bf9\u4e8eSaaS\u4f01\u4e1a\u4f18\u5316\u76c8\u5229\u80fd\u529b\u548c\u589e\u957f\u81f3\u5173\u91cd\u8981\u3002\"},{\"id\":13,\"text\":\"SaaS\u7684\u5e73\u5747CAC\"},{\"id\":14,\"text\":\"\u7ea6\u4e3a$702\uff0c\u5177\u4f53\u6570\u503c\u56e0\u884c\u4e1a\u56e0\u7d20\u548c\u8425\u9500\u7b56\u7565\u800c\u5f02\u3002\"},{\"id\":15,\"text\":\"\u50cf\u91d1\u878d\u79d1\u6280\u8fd9\u6837\u7684\u884c\u4e1a\u53ef\u80fd\u4f1a\u7ecf\u5386\u9ad8\u8fbe$1,450\u7684CAC\uff0c\u800c\u7535\u5b50\u5546\u52a1\u7b49\u884c\u4e1a\u5219\u5728$300\u5230$600\u4e4b\u95f4\u3002\"},{\"id\":16,\"text\":\"\u4e00\u4e2a\u5065\u5eb7\u7684\"},{\"id\":17,\"text\":\"CAC\u6bd4\u7387\"},{\"id\":18,\"text\":\"\u901a\u5e38\u4e3a1:3\uff0c\u8fd9\u610f\u5473\u7740\u4f01\u4e1a\u5e94\u8d5a\u53d6\u4e09\u500d\u4e8e\u83b7\u53d6\u5ba2\u6237\u6210\u672c\u7684\u6536\u5165\u3002\"},{\"id\":19,\"text\":\"\u5229\u7528\u50cf\"},{\"id\":20,\"text\":\"\u5ba2\u6237\u83b7\u53d6\u6210\u672cSaaS\u8ba1\u7b97\u5668\"},{\"id\":21,\"text\":\"\u8fd9\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u8bc6\u522b\u6210\u672c\u964d\u4f4e\u548c\u6548\u7387\u63d0\u5347\u7684\u9886\u57df\u3002\"},{\"id\":22,\"text\":\"\u4f18\u5316CAC\u6d89\u53ca\u5229\u7528\u81ea\u52a8\u5316\u5de5\u5177\uff0c\u4e13\u6ce8\u4e8e\u5ba2\u6237\u7559\u5b58\uff0c\u5e76\u5206\u6790CAC\u4e0e\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c (CLV) \u7684\u5173\u7cfb\u3002\"},{\"id\":23,\"text\":\"\u5b9a\u671f\u5c06\u60a8\u7684CAC\u4e0e\u884c\u4e1a\u6807\u51c6\u8fdb\u884c\u57fa\u51c6\u5bf9\u6bd4\uff0c\u5bf9\u4e8e\u7ade\u4e89\u5b9a\u4f4d\u548c\u6218\u7565\u8c03\u6574\u81f3\u5173\u91cd\u8981\u3002\"},{\"id\":24,\"text\":\"\u5728\u5feb\u901f\u53d1\u5c55\u7684\u8f6f\u4ef6\u5373\u670d\u52a1 (SaaS) \u9886\u57df\uff0c\u7406\u89e3\"},{\"id\":25,\"text\":\"SaaS\u4e2d\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC)\"}{\"id\":26,\"text\":\"\u5bf9\u4e8e\u5e0c\u671b\u84ec\u52c3\u53d1\u5c55\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u672c\u6587\u6df1\u5165\u63a2\u8ba8\u4e86\"},{\"id\":27,\"text\":\"\u5ba2\u6237\u83b7\u53d6\u6210\u672cSaaS\u5b9a\u4e49\"},{\"id\":28,\"text\":\", \u63a2\u7d22\u4e86SaaS\u7684\u5e73\u5747\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u6784\u6210\u4ee5\u53ca\u5176\u5728\u5404\u884c\u4e1a\u95f4\u7684\u5dee\u5f02\u3002\u6211\u4eec\u5c06\u5206\u6790\"},{\"id\":29,\"text\":\"SaaS\u7684CAC\u6bd4\u7387\"},{\"id\":30,\"text\":\", \u63d0\u4f9b\u5173\u4e8e\"},{\"id\":31,\"text\":\"\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u516c\u5f0f\"},{\"id\":32,\"text\":\"\u53ca\u5176\u5bf9B2B SaaS\u6a21\u578b\u5f71\u54cd\u7684\u89c1\u89e3\u3002\u6b64\u5916\uff0c\u6211\u4eec\u5c06\u5206\u89e3\"},{\"id\":33,\"text\":\"SaaS\u4e2d\u7684CAC\u6210\u672c\"},{\"id\":34,\"text\":\"\u5e76\u63d0\u4f9b\u5173\u4e8e\u5982\u4f55\u8ba1\u7b97\"},{\"id\":35,\"text\":\"B2B SaaS\u5ba2\u6237\u83b7\u53d6\u6210\u672c\"},{\"id\":36,\"text\":\"\u7684\u5b9e\u7528\u6307\u5bfc\uff0c\u4f7f\u7528\u4e00\u4e2a\"},{\"id\":38,\"text\":\". \u901a\u8fc7\u5bf9Netflix\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u6211\u4eec\u5c06\u7a81\u51fa\u771f\u5b9e\u4e16\u754c\u7684\u4f8b\u5b50\u548c\u57fa\u51c6\uff0c\u8fd9\u4e9b\u53ef\u4ee5\u4e3a\u60a8\u7684\u7b56\u7565\u63d0\u4f9b\u53c2\u8003\u3002\u5230\u672c\u6587\u7ed3\u675f\u65f6\uff0c\u60a8\u5c06\u5168\u9762\u7406\u89e3\"},{\"id\":39,\"text\":\"SaaS\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u6307\u6807\"},{\"id\":40,\"text\":\"\u5e76\u83b7\u5f97\u4f18\u5316\u83b7\u53d6\u7b56\u7565\u7684\u53ef\u884c\u89c1\u89e3\u3002\"},{\"id\":41,\"text\":\"\u7406\u89e3SaaS\u4e2d\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\"}]<\/strong>: \u8fd9\u662f\u4e0e\u83b7\u53d6\u65b0\u5ba2\u6237\u76f8\u5173\u7684\u603b\u6210\u672c\uff0c\u5305\u62ec\u8425\u9500\u8d39\u7528\u3001\u9500\u552e\u56e2\u961f\u85aa\u6c34\u4ee5\u53ca\u5728\u83b7\u53d6\u8fc7\u7a0b\u4e2d\u4ea7\u751f\u7684\u4efb\u4f55\u5176\u4ed6\u8d39\u7528\u3002\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f\u8ba1\u7b97\uff1a<br \/>\n        <br \/><strong>CAC = \uff08\u603b\u8425\u9500\u8d39\u7528 + \u603b\u9500\u552e\u8d39\u7528\uff09 \/ \u65b0\u83b7\u53d6\u5ba2\u6237\u7684\u6570\u91cf<\/strong>\n    <\/li>\n<li><strong>\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08CLV\uff09<\/strong>: \u8be5\u6307\u6807\u4f30\u7b97\u4e86\u4f01\u4e1a\u5728\u4e0e\u5355\u4e00\u5ba2\u6237\u8d26\u6237\u5173\u7cfb\u671f\u95f4\u53ef\u4ee5\u9884\u671f\u7684\u603b\u6536\u5165\u3002\u5ba2\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08CLV\uff09\u53ef\u4ee5\u901a\u8fc7\u4ee5\u4e0b\u516c\u5f0f\u8ba1\u7b97:<br \/>\n        <br \/><strong>CLV = \u5e73\u5747\u8d2d\u4e70\u4ef7\u503c x \u5e73\u5747\u8d2d\u4e70\u9891\u7387 x \u5e73\u5747\u5ba2\u6237\u751f\u547d\u5468\u671f<\/strong>\n    <\/li>\n<\/ol>\n<p>\u901a\u8fc7\u7406\u89e3\u8fd9\u4e9b\u516c\u5f0f\uff0c\u60a8\u53ef\u4ee5\u6709\u6548\u8bc4\u4f30\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\uff0c\u5e76\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u4ee5\u63d0\u9ad8\u76c8\u5229\u80fd\u529b.<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u662f\u9500\u552e\u6210\u672c\u5417\uff1f\u63a2\u7d22\u5176\u5173\u7cfb<\/h3>\n<p>\u4e86\u89e3\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u662f\u5426\u88ab\u89c6\u4e3a\u9500\u552e\u6210\u672c\uff08COGS\uff09\u7684\u4e00\u90e8\u5206\u5bf9\u4e8e\u51c6\u786e\u7684\u8d22\u52a1\u62a5\u544a\u81f3\u5173\u91cd\u8981\u3002\u4e00\u822c\u6765\u8bf4\uff0cCAC\u4e0d\u88ab\u5f52\u7c7b\u4e3aCOGS\u3002COGS\u6307\u7684\u662f\u4e0e\u516c\u53f8\u9500\u552e\u7684\u5546\u54c1\u751f\u4ea7\u76f4\u63a5\u76f8\u5173\u7684\u6210\u672c\uff0c\u800cCAC\u5219\u5305\u62ec\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u76f8\u5173\u8d39\u7528\u3002\u7136\u800c\uff0c\u8fd9\u4e24\u4e2a\u6307\u6807\u5bf9\u4e8e\u8bc4\u4f30\u6574\u4f53\u4e1a\u52a1\u8868\u73b0\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684.<\/p>\n<p>\u6709\u5173\u4f18\u5316\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u6765\u81ea\u6743\u5a01\u6765\u6e90\u7684\u8d44\u6e90\uff0c\u4f8b\u5982 <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u548c <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer-acquisition-cost.asp\" target=\"_blank\" rel=\"noopener\">Investopedia<\/a>, \u8be5\u8d44\u6e90\u63d0\u4f9b\u4e86\u5173\u4e8e\u6709\u6548\u5ba2\u6237\u83b7\u53d6\u6280\u672f\u7684\u6df1\u5165\u5206\u6790\u548c\u6848\u4f8b\u7814\u7a76.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/formula-for-customer-acquisition-cost-369096.png\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u8ba1\u7b97CAC\uff1a\u5de5\u5177\u548c\u6280\u672f<\/h2>\n<p>\u7406\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97<\/strong> \uff08CAC\uff09\u5bf9\u4e8e\u4efb\u4f55\u5e0c\u671b\u4f18\u5316\u5176\u8425\u9500\u7b56\u7565\u7684\u4f01\u4e1a\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002 <strong>\u8ba1\u7b97\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \u975e\u5e38\u7b80\u5355\uff0c\u4f46\u5b83\u63d0\u4f9b\u4e86\u5173\u4e8e\u60a8\u7684\u8425\u9500\u6548\u7387\u7684\u5173\u952e\u89c1\u89e3\u3002\u901a\u8fc7\u638c\u63e1\u8fd9\u4e2a\u516c\u5f0f\uff0c\u60a8\u53ef\u4ee5\u505a\u51fa\u63a8\u52a8\u589e\u957f\u548c\u76c8\u5229\u7684\u660e\u667a\u51b3\u7b56.<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668\u7684\u516c\u5f0f\uff1a\u7b80\u5316\u6d41\u7a0b<\/h3>\n<p>Messenger \u662f\u7531 Meta Platforms, Inc.\uff08\u524d\u8eab\u4e3a Facebook, Inc.\uff09\u5f00\u53d1\u7684\u5e7f\u6cdb\u4f7f\u7528\u7684\u6d88\u606f\u670d\u52a1\uff0c\u65e8\u5728\u5b9e\u73b0\u7528\u6237\u4e4b\u95f4\u7684\u65e0\u7f1d\u6c9f\u901a\u3002\u5b83\u5141\u8bb8\u4e2a\u4eba\u53d1\u9001\u6587\u672c\u6d88\u606f\u3001\u4ea4\u6362\u7167\u7247\u3001\u89c6\u9891\u3001\u8d34\u7eb8\u3001\u97f3\u9891\u6587\u4ef6\u548c\u6587\u6863\u3002\u7528\u6237\u8fd8\u53ef\u4ee5\u5bf9\u6d88\u606f\u8fdb\u884c\u53cd\u5e94\uff0c\u5e76\u4e0e\u5404\u79cd\u673a\u5668\u4eba\u8fdb\u884c\u4e92\u52a8\uff0c\u4ee5\u589e\u5f3a\u4e92\u52a8\u4f53\u9a8c\u3002 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong> \u53ef\u4ee5\u901a\u8fc7\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668\u6765\u7b80\u5316\u3002\u8fd9\u4e2a\u5de5\u5177\u5141\u8bb8\u4f01\u4e1a\u8f93\u5165\u4ed6\u4eec\u7684\u603b\u9500\u552e\u548c\u8425\u9500\u8d39\u7528\u4ee5\u53ca\u65b0\u83b7\u53d6\u5ba2\u6237\u7684\u6570\u91cf\u3002\u57fa\u672c\u516c\u5f0f\u662f\uff1a<\/p>\n<ul>\n<li><strong>CAC = \u603b\u9500\u552e\u548c\u8425\u9500\u8d39\u7528 \/ \u65b0\u83b7\u53d6\u5ba2\u6237\u603b\u6570<\/strong><\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u4f01\u4e1a\u5728\u8425\u9500\u4e0a\u82b1\u8d39\u4e8650,000\u5143\u5e76\u83b7\u5f97\u4e86500\u4e2a\u65b0\u5ba2\u6237\uff0c\u5219\u8ba1\u7b97\u4e3a\uff1a<\/p>\n<ul>\n<li><strong>CAC = $50,000 \/ 500 = $100<\/strong><\/li>\n<\/ul>\n<p>\u5229\u7528 <a href=\"https:\/\/messengerbot.app\/zh\/mastering-the-art-of-calculating-customer-acquisition-cost-essential-formulas-and-examples-for-accurate-measurement\/\">\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668<\/a> \u53ef\u4ee5\u7b80\u5316\u8fd9\u4e2a\u8fc7\u7a0b\uff0c\u4f7f\u60a8\u66f4\u5bb9\u6613\u8ddf\u8e2a\u548c\u5206\u6790\u60a8\u7684CAC\u3002<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f\uff1a\u5168\u9762\u6982\u8ff0<\/h3>\n<p>\u8981\u5168\u9762\u7406\u89e3 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f<\/strong>, \u8003\u8651\u6240\u6709\u76f8\u5173\u7ec4\u6210\u90e8\u5206\u662f\u5f88\u91cd\u8981\u7684\u3002\u8be5 <strong>\u5ba2\u6237\u83b7\u53d6\u7387\u7684\u516c\u5f0f<\/strong> \u4e0d\u4ec5\u5305\u62ec\u76f4\u63a5\u8425\u9500\u6210\u672c\uff0c\u8fd8\u5305\u62ec\u95f4\u63a5\u6210\u672c\uff0c\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u5e7f\u544a\u8d39\u7528<\/li>\n<li>\u9500\u552e\u56e2\u961f\u85aa\u8d44<\/li>\n<li>\u8f6f\u4ef6\u5de5\u5177\u548c\u5e73\u53f0<\/li>\n<li>\u57f9\u8bad\u548c\u5165\u804c\u6210\u672c<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u7eb3\u5165\u8fd9\u4e9b\u5143\u7d20\uff0c\u60a8\u53ef\u4ee5\u66f4\u51c6\u786e\u5730\u7406\u89e3\u60a8\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u3002\u6b64\u5916\uff0c\u4f01\u4e1a\u5e94\u5b9a\u671f\u8bc4\u4f30\u662f\u5426 <strong>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u662f\u9500\u552e\u6210\u672c\uff08COGS\uff09<\/strong> \u4ee5\u786e\u4fdd\u5728\u5176\u8d22\u52a1\u5206\u6790\u4e2d\u8003\u8651\u6240\u6709\u76f8\u5173\u8d39\u7528\u3002<\/p>\n<p>\u6709\u5173\u4f18\u5316\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u6765\u81ea <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u548c <a href=\"https:\/\/www.investopedia.com\/terms\/c\/customer-acquisition-cost.asp\" target=\"_blank\" rel=\"noopener\">Investopedia<\/a>.<\/p>\n<h2>\u6211\u8be5\u5982\u4f55\u8ba1\u7b97\u6211\u7684CAC\uff1f<\/h2>\n<p>\u8ba1\u7b97\u60a8\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u5bf9\u4e8e\u7406\u89e3\u60a8\u7684\u8425\u9500\u548c\u9500\u552e\u7b56\u7565\u7684\u6709\u6548\u6027\u81f3\u5173\u91cd\u8981\u3002\u8981\u8ba1\u7b97CAC\uff0c\u8bf7\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u64cd\u4f5c\uff1a<\/p>\n<ol>\n<li><strong>\u8bc6\u522b\u6210\u672c<\/strong>: \u6536\u96c6\u4e0e\u5728\u7279\u5b9a\u65f6\u95f4\u8303\u56f4\u5185\u83b7\u53d6\u65b0\u5ba2\u6237\u76f8\u5173\u7684\u6240\u6709\u8d39\u7528\u3002\u8fd9\u5305\u62ec\uff1a\n<ul>\n<li>\u8425\u9500\u8d39\u7528\uff08\u5e7f\u544a\u3001\u4fc3\u9500\u3001\u5185\u5bb9\u521b\u4f5c\uff09<\/li>\n<li>\u9500\u552e\u56e2\u961f\u5de5\u8d44\u548c\u4f63\u91d1<\/li>\n<li>\u7528\u4e8e\u5ba2\u6237\u83b7\u53d6\u7684\u8f6f\u4ef6\u548c\u5de5\u5177\uff08CRM\u7cfb\u7edf\u3001\u5206\u6790\u5de5\u5177\uff09<\/li>\n<li>\u4e0e\u5ba2\u6237\u83b7\u53d6\u52aa\u529b\u76f4\u63a5\u76f8\u5173\u7684\u5176\u4ed6\u95f4\u63a5\u6210\u672c<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u603b\u6210\u672c<\/strong>: \u6c47\u603b\u6240\u6709\u5df2\u8bc6\u522b\u7684\u6210\u672c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u4e00\u4e2a\u5b63\u5ea6\u7684\u603b\u8425\u9500\u8d39\u7528\u4e3a $50,000\uff0c\u9500\u552e\u6210\u672c\u4e3a $30,000\uff0c\u90a3\u4e48\u4f60\u7684\u603b\u83b7\u53d6\u6210\u672c\u5c06\u662f $80,000\u3002<\/li>\n<li><strong>\u65b0\u589e\u5ba2\u6237\u6570\u91cf<\/strong>: \u786e\u5b9a\u5728\u540c\u4e00\u671f\u95f4\u5185\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u3002\u5982\u679c\u4f60\u83b7\u5f97\u4e86 200 \u540d\u65b0\u5ba2\u6237\uff0c\u8fd9\u4e2a\u6570\u5b57\u5c06\u7528\u4e8e\u8ba1\u7b97\u3002<\/li>\n<li><strong>\u8ba1\u7b97CAC<\/strong>: \u5c06\u603b\u6210\u672c\u9664\u4ee5\u65b0\u5ba2\u6237\u6570\u91cf\u3002\u4f7f\u7528\u4e4b\u524d\u7684\u4f8b\u5b50\uff1a\n<ul>\n<li>CAC = \u603b\u6210\u672c \/ \u65b0\u5ba2\u6237<\/li>\n<li>CAC = $80,000 \/ 200 = $400<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5206\u6790\u548c\u4f18\u5316<\/strong>: \u4e00\u65e6\u4f60\u5f97\u5230\u4e86 CAC\uff0c\u5206\u6790\u5b83\u4e0e\u5ba2\u6237\u7ec8\u8eab\u4ef7\u503c\uff08CLV\uff09\u7684\u5173\u7cfb\uff0c\u4ee5\u786e\u4fdd\u4f60\u7684\u83b7\u53d6\u7b56\u7565\u662f\u53ef\u6301\u7eed\u7684\u3002\u4e00\u4e2a\u5e38\u89c1\u7684\u57fa\u51c6\u662f\u5c06 CAC \u8bbe\u5b9a\u4e3a CLV \u7684\u4e09\u5206\u4e4b\u4e00\u4ee5\u4e0b\u3002<\/li>\n<\/ol>\n<p>\u4e3a\u4e86\u83b7\u5f97\u66f4\u591a\u89c1\u89e3\uff0c\u8003\u8651\u4f7f\u7528\u50cf <a href=\"https:\/\/messengerbot.app\/zh\/\">\u901a\u8baf\u673a\u5668\u4eba<\/a> \u8fd9\u6837\u7684\u5de5\u5177\u6765\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\uff0c\u5e76\u901a\u8fc7\u589e\u5f3a\u5ba2\u6237\u53c2\u4e0e\u548c\u652f\u6301\u6765\u964d\u4f4e\u83b7\u53d6\u6210\u672c\u3002\u6839\u636e <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \u4f7f\u7528\u804a\u5929\u673a\u5668\u4eba\u53ef\u4ee5\u4f7f\u4f01\u4e1a\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u964d\u4f4e\u591a\u8fbe 30%\uff0c\u56e0\u4e3a\u5b83\u63d0\u9ad8\u4e86\u5904\u7406\u8be2\u95ee\u7684\u6548\u7387\u3002<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668\uff1a\u627e\u5230\u5408\u9002\u7684\u5de5\u5177<\/h3>\n<p>\u4f7f\u7528\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668\u53ef\u4ee5\u7b80\u5316\u786e\u5b9a\u60a8\u7684CAC\u7684\u8fc7\u7a0b\u3002\u8fd9\u4e9b\u5de5\u5177\u901a\u5e38\u5141\u8bb8\u60a8\u8f93\u5165\u60a8\u7684\u8425\u9500\u548c\u9500\u552e\u8d39\u7528\uff0c\u4ee5\u53ca\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\uff0c\u4ee5\u81ea\u52a8\u8ba1\u7b97\u60a8\u7684CAC\u3002\u8bb8\u591a\u5728\u7ebf\u8ba1\u7b97\u5668\u53ef\u7528\uff0c\u4f46\u8bf7\u786e\u4fdd\u60a8\u9009\u62e9\u7684\u5de5\u5177\u4e0e\u60a8\u7684\u7279\u5b9a\u4e1a\u52a1\u9700\u6c42\u76f8\u7b26\uff0c\u5e76\u63d0\u4f9b\u51c6\u786e\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u50cf <a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">\u5927\u8111\u8231\u4eba\u5de5\u667a\u80fd<\/a> \u63d0\u4f9b\u5404\u79cd\u5206\u6790\u5de5\u5177\uff0c\u53ef\u4ee5\u6709\u6548\u5730\u5e2e\u52a9\u8ba1\u7b97\u548c\u4f18\u5316\u60a8\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u3002\u901a\u8fc7\u5229\u7528\u8fd9\u4e9b\u5de5\u5177\uff0c\u60a8\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u8425\u9500\u8868\u73b0\uff0c\u5e76\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u4ee5\u589e\u5f3a\u60a8\u7684\u5ba2\u6237\u83b7\u53d6\u7b56\u7565\u3002<\/p>\n<h2>\u6211\u8be5\u5982\u4f55\u8ba1\u7b97\u6211\u7684CAC\uff1f<\/h2>\n<p>\u8ba1\u7b97\u60a8\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u5bf9\u4e8e\u7406\u89e3\u60a8\u7684\u8425\u9500\u6548\u7387\u548c\u6574\u4f53\u4e1a\u52a1\u5065\u5eb7\u81f3\u5173\u91cd\u8981\u3002\u8ba1\u7b97\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u516c\u5f0f\u6d89\u53ca\u5c06\u4e0e\u83b7\u53d6\u65b0\u5ba2\u6237\u76f8\u5173\u7684\u603b\u6210\u672c\u9664\u4ee5\u5728\u7279\u5b9a\u671f\u95f4\u5185\u83b7\u5f97\u7684\u5ba2\u6237\u6570\u91cf\u3002\u6b64\u8ba1\u7b97\u63d0\u4f9b\u4e86\u60a8\u4e3a\u83b7\u5f97\u6bcf\u4e2a\u65b0\u5ba2\u6237\u6240\u82b1\u8d39\u7684\u6e05\u6670\u6982\u5ff5\u3002<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668\uff1a\u627e\u5230\u5408\u9002\u7684\u5de5\u5177<\/h3>\n<p>\u4e3a\u4e86\u7b80\u5316\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u7684\u8ba1\u7b97\uff0c\u8bb8\u591a\u4f01\u4e1a\u5229\u7528\u5ba2\u6237\u83b7\u53d6\u6210\u672c\u8ba1\u7b97\u5668\u3002\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u81ea\u52a8\u5316\u8be5\u8fc7\u7a0b\uff0c\u5141\u8bb8\u60a8\u8f93\u5165\u60a8\u7684\u603b\u8425\u9500\u8d39\u7528\u3001\u9500\u552e\u6210\u672c\u548c\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u3002\u50cf <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u63d0\u4f9b\u5185\u7f6e\u8ba1\u7b97\u5668\uff0c\u53ef\u4ee5\u5e2e\u52a9\u7b80\u5316\u8fd9\u4e2a\u8fc7\u7a0b\u3002\u901a\u8fc7\u4f7f\u7528\u8fd9\u4e9b\u8ba1\u7b97\u5668\uff0c\u60a8\u53ef\u4ee5\u5feb\u901f\u8bc4\u4f30\u60a8\u7684\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\uff0c\u5e76\u5c31\u60a8\u7684\u8425\u9500\u7b56\u7565\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u3002<\/p>\n<h3>\u5ba2\u6237\u83b7\u53d6\u7387\u516c\u5f0f\uff1a\u7406\u89e3\u6307\u6807<\/h3>\n<p>\u5ba2\u6237\u83b7\u53d6\u7387\u516c\u5f0f\u662f\u53e6\u4e00\u4e2a\u4e0e\u5ba2\u6237\u83b7\u53d6\u6210\u672c\uff08CAC\uff09\u4e92\u8865\u7684\u91cd\u8981\u6307\u6807\u3002\u8981\u8ba1\u7b97\u6b64\u6bd4\u7387\uff0c\u5c06\u7279\u5b9a\u65f6\u671f\u5185\u83b7\u5f97\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u9664\u4ee5\u8be5\u65f6\u671f\u5f00\u59cb\u65f6\u7684\u5ba2\u6237\u603b\u6570\uff0c\u7136\u540e\u4e58\u4ee5100\u4ee5\u83b7\u5f97\u767e\u5206\u6bd4\u3002\u6b64\u6307\u6807\u5e2e\u52a9\u60a8\u4e86\u89e3\u60a8\u7684\u4e1a\u52a1\u5728\u591a\u5927\u7a0b\u5ea6\u4e0a\u6709\u6548\u5730\u6269\u5927\u5ba2\u6237\u57fa\u7840\u3002\u8f83\u4f4e\u7684CAC\u4e0e\u8f83\u9ad8\u7684\u5ba2\u6237\u83b7\u53d6\u7387\u76f8\u7ed3\u5408\uff0c\u8868\u660e\u60a8\u7684\u4e1a\u52a1\u6b63\u5728\u5065\u5eb7\u589e\u957f\u3002<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh\/mastering-the-formula-for-customer-acquisition-cost-essential-calculations-and-strategies-explained\/\" data-essbisPostTitle=\"Mastering the Formula for Customer Acquisition Cost: Essential Calculations and Strategies Explained\" data-essbisHoverContainer=\"\"><p>Key Takeaways Mastering the formula for customer acquisition cost (CAC) is crucial for optimizing marketing strategies and driving profitability. The calculation for customer acquisition cost involves dividing total marketing and sales expenses by the number of new customers acquired, providing clear insights into spending efficiency. A lower CAC indicates a more effective acquisition strategy, while [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":256061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-256062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/256062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/comments?post=256062"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/256062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media\/256061"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media?parent=256062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/categories?post=256062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/tags?post=256062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}