{"id":256097,"date":"2025-07-26T12:09:13","date_gmt":"2025-07-26T19:09:13","guid":{"rendered":"https:\/\/messengerbot.app\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/"},"modified":"2025-07-26T12:09:13","modified_gmt":"2025-07-26T19:09:13","slug":"%e7%90%86%e8%a7%a3%e5%ba%94%e7%94%a8%e5%86%85%e6%b6%88%e6%81%af%e4%bc%a0%e9%80%92%e7%9a%84%e5%85%b3%e9%94%ae%e5%b7%ae%e5%bc%82%e3%80%81%e7%a4%ba%e4%be%8b%e5%92%8c%e5%a2%9e%e5%bc%ba%e7%94%a8%e6%88%b7","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/","title":{"rendered":"\u4e86\u89e3\u5e94\u7528\u5185\u6d88\u606f\uff1a\u5173\u952e\u5dee\u5f02\u3001\u793a\u4f8b\u548c\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u5de5\u5177"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/\" data-essbisposttitle=\"Understanding In-App Messaging: Key Differences, Examples, and Tools to Enhance User Engagement\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u5173\u952e\u8981\u70b9<\/h2>\n<ul>\n<li><strong>\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u5e94\u7528\u5185\u6d88\u606f\u4f20\u9012\u63d0\u4f9b\u9488\u5bf9\u6027\u7684\u6c9f\u901a\uff0c\u6539\u5584\u7528\u6237\u5728\u79fb\u52a8\u5e94\u7528\u4e2d\u7684\u7559\u5b58\u548c\u4e92\u52a8\u3002<\/li>\n<li><strong>\u5b9e\u65f6\u6c9f\u901a:<\/strong> \u4e0e\u63a8\u9001\u901a\u77e5\u4e0d\u540c\uff0c\u5e94\u7528\u5185\u6d88\u606f\u5728\u7528\u6237\u79ef\u6781\u4f7f\u7528\u5e94\u7528\u65f6\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u7387\u3002<\/li>\n<li><strong>\u4e2a\u6027\u5316\u81f3\u5173\u91cd\u8981\uff1a<\/strong> \u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u5b9a\u5236\u5e94\u7528\u5185\u6d88\u606f\u53ef\u4ee5\u5c06\u7528\u6237\u53c2\u4e0e\u5ea6\u63d0\u9ad8\u591a\u8fbe300%\u3002<\/li>\n<li><strong>\u591a\u6837\u5316\u7684\u6d88\u606f\u683c\u5f0f\uff1a<\/strong> \u5229\u7528\u6a2a\u5e45\u3001\u6a21\u6001\u6846\u548c\u5168\u5c4f\u6d88\u606f\u7b49\u591a\u79cd\u683c\u5f0f\u6709\u6548\u5b9e\u73b0\u4e0d\u540c\u7684\u6c9f\u901a\u76ee\u6807\u3002<\/li>\n<li><strong>\u4f18\u5316\u5206\u6790\uff1a<\/strong> \u5229\u7528Firebase\u548cSalesforce\u7b49\u5e73\u53f0\u63d0\u4f9b\u7684\u5206\u6790\u5de5\u5177\uff0c\u6839\u636e\u771f\u5b9e\u7528\u6237\u6570\u636e\u4f18\u5316\u5e94\u7528\u5185\u6d88\u606f\u7b56\u7565\u3002<\/li>\n<li><strong>\u96c6\u6210\u80fd\u529b\uff1a<\/strong> \u65e0\u7f1d\u96c6\u6210\u5e94\u7528\u5185\u6d88\u606f\u4e0e\u5176\u4ed6\u8425\u9500\u5de5\u5177\uff0c\u4ee5\u589e\u5f3a\u6574\u4f53\u7528\u6237\u6c9f\u901a\u548c\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c <strong>\u5e94\u7528\u5185\u6d88\u606f<\/strong> \u5df2\u6210\u4e3a\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u79fb\u52a8\u5e94\u7528\u5185\u6c9f\u901a\u7684\u5173\u952e\u5de5\u5177\u3002\u672c\u6587\u6df1\u5165\u63a2\u8ba8\u4e86 <strong>\u5e94\u7528\u5185\u6d88\u606f<\/strong>, \u63a2\u7d22\u5176\u5b9a\u4e49\u3001\u91cd\u8981\u6027\u4ee5\u53ca\u53ef\u6709\u6548\u5b9e\u65bd\u7684\u5404\u79cd\u5de5\u5177\u3002\u6211\u4eec\u5c06\u6bd4\u8f83 <strong>\u5e94\u7528\u5185\u6d88\u606f\u4e0e\u63a8\u9001\u901a\u77e5<\/strong>, \u7a81\u51fa\u6bcf\u79cd\u65b9\u5f0f\u7684\u4f18\u70b9\u4ee5\u53ca\u4f55\u65f6\u4f7f\u7528\u5b83\u4eec\u4ee5\u83b7\u5f97\u6700\u5927\u6548\u679c\u3002\u6b64\u5916\uff0c\u6211\u4eec\u5c06\u7814\u7a76 <strong>\u5e94\u7528\u5185\u6d88\u606f<\/strong>, \u5305\u62ec\u5176\u5728 Facebook \u548c\u6d41\u884c\u7684\u9690\u85cf\u6d88\u606f\u5e94\u7528\u7a0b\u5e8f\u4e0a\u7684\u5e94\u7528\u3002\u901a\u8fc7\u7406\u89e3 <strong>\u5e94\u7528\u5185\u901a\u77e5<\/strong> \u4ee5\u53ca\u64b0\u5199\u6709\u6548\u6d88\u606f\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u60a8\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002\u52a0\u5165\u6211\u4eec\uff0c\u4e00\u8d77\u63a2\u7d22 <strong>\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177<\/strong>, \u5305\u62ec\u6765\u81ea <a href=\"https:\/\/firebase.google.com\/products\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> \u548c <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, \u5e76\u53d1\u73b0\u5982\u4f55\u5229\u7528\u8fd9\u4e9b\u89c1\u89e3\u6765\u63a8\u52a8\u60a8\u7684\u79fb\u52a8\u5f00\u53d1\u9879\u76ee\u3002<\/p>\n<h2>\u7406\u89e3\u5e94\u7528\u5185\u6d88\u606f\uff1a\u5b9a\u4e49\u4e0e\u91cd\u8981\u6027<\/h2>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u662f\u9488\u5bf9\u7528\u6237\u5728\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e2d\u79ef\u6781\u53c2\u4e0e\u65f6\u53d1\u9001\u7684\u5b9a\u5411\u901a\u4fe1\u3002\u8fd9\u4e9b\u6d88\u606f\u670d\u52a1\u4e8e\u591a\u79cd\u76ee\u7684\uff0c\u4f8b\u5982\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u3001\u63a8\u5e7f\u529f\u80fd\u6216\u63d0\u4f9b\u91cd\u8981\u66f4\u65b0\u3002\u5b83\u4eec\u901a\u5e38\u88ab\u79f0\u4e3a\u591a\u79cd\u672f\u8bed\uff0c\u5305\u62ec\u5e94\u7528\u5185\u901a\u77e5\u3001\u5e94\u7528\u5185\u6d88\u606f\u3001\u8f6e\u64ad\u548c\u6d88\u606f\u4e2d\u5fc3\u6216\u5e94\u7528\u6536\u4ef6\u7bb1\u6d88\u606f\u3002<\/p>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u7684\u4e3b\u8981\u7279\u5f81\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u5b9e\u65f6\u4e92\u52a8\uff1a<\/strong> \u5e94\u7528\u5185\u6d88\u606f\u65e8\u5728\u5728\u7528\u6237\u4f7f\u7528\u5e94\u7528\u7684\u77ac\u95f4\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\uff0c\u4f7f\u5176\u6bd4\u4f20\u7edf\u7684\u63a8\u9001\u901a\u77e5\u66f4\u6709\u6548\u3002<\/li>\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> \u8fd9\u4e9b\u6d88\u606f\u53ef\u4ee5\u6839\u636e\u7528\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u8fdb\u884c\u5b9a\u5236\uff0c\u4ece\u800c\u63d0\u4f9b\u66f4\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\uff0c\u589e\u52a0\u7528\u6237\u7559\u5b58\u548c\u53c2\u4e0e\u5ea6\u3002<\/li>\n<li><strong>\u591a\u79cd\u683c\u5f0f\uff1a<\/strong> \u5e94\u7528\u5185\u6d88\u606f\u53ef\u4ee5\u91c7\u53d6\u591a\u79cd\u5f62\u5f0f\uff0c\u5305\u62ec\u6a2a\u5e45\u3001\u6a21\u6001\u6846\u548c\u5168\u5c4f\u6d88\u606f\uff0c\u6bcf\u79cd\u5f62\u5f0f\u670d\u52a1\u4e8e\u4e0d\u540c\u7684\u6c9f\u901a\u76ee\u6807\u3002<\/li>\n<li><strong>\u5206\u6790\u4e0e\u4f18\u5316\uff1a<\/strong> \u8bb8\u591a\u63d0\u4f9b\u5e94\u7528\u5185\u6d88\u606f\u7684\u5e73\u53f0\u6ce8\u518c\uff0c\u5982Airship\uff0c\u63d0\u4f9b\u5206\u6790\u5de5\u5177\u6765\u8ddf\u8e2a\u7528\u6237\u4e0e\u8fd9\u4e9b\u6d88\u606f\u7684\u4e92\u52a8\uff0c\u4f7f\u5f00\u53d1\u8005\u80fd\u591f\u6839\u636e\u771f\u5b9e\u7528\u6237\u6570\u636e\u4f18\u5316\u4ed6\u4eec\u7684\u6d88\u606f\u7b56\u7565\u3002<\/li>\n<li><strong>\u4e0e\u5176\u4ed6\u5de5\u5177\u7684\u96c6\u6210\uff1a<\/strong> \u5e94\u7528\u5185\u6d88\u606f\u53ef\u4ee5\u4e0e\u5176\u4ed6\u8425\u9500\u5de5\u5177\u96c6\u6210\uff0c\u5982Messenger Bots\uff0c\u4ee5\u5728\u4e0d\u540c\u6e20\u9053\u4e4b\u95f4\u521b\u5efa\u65e0\u7f1d\u7684\u6c9f\u901a\u4f53\u9a8c\uff0c\u8fdb\u4e00\u6b65\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/li>\n<\/ul>\n<p>\u6839\u636eLocalytics\u7684\u4e00\u9879\u7814\u7a76\uff0c\u4e2a\u6027\u5316\u7684\u5e94\u7528\u5185\u6d88\u606f\u53ef\u4ee5\u5c06\u7528\u6237\u53c2\u4e0e\u5ea6\u63d0\u9ad8\u591a\u8fbe300%\uff0c\u7a81\u663e\u4e86\u6709\u6548\u7684\u5e94\u7528\u5185\u6c9f\u901a\u7b56\u7565\u7684\u91cd\u8981\u6027\u3002\u6709\u5173\u5e94\u7528\u5185\u6d88\u606f\u6700\u4f73\u5b9e\u8df5\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u8003\u884c\u4e1a\u9886\u5bfc\u8005\u7684\u8d44\u6e90\uff0c\u5982 <a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a>, \u63d0\u4f9b\u6709\u5173\u901a\u8fc7\u6709\u6548\u7684\u6d88\u606f\u6280\u672f\u4f18\u5316\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u89c1\u89e3\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\uff1a\u5173\u952e\u7279\u6027\u548c\u4f18\u52bf<\/h3>\n<p>\u5728\u8003\u8651\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\u65f6\uff0c\u8bc4\u4f30\u5176\u5173\u952e\u7279\u6027\u548c\u4f18\u52bf\u81f3\u5173\u91cd\u8981\u3002\u50cf <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> \u548c <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> \u63d0\u4f9b\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u5f3a\u5927\u529f\u80fd\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5173\u952e\u7279\u6027\uff1a<\/p>\n<ul>\n<li><strong>\u53ef\u5b9a\u5236\u7684\u6a21\u677f\uff1a<\/strong> \u8bb8\u591a\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\u63d0\u4f9b\u53ef\u5b9a\u5236\u7684\u6a21\u677f\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u521b\u5efa\u4e0e\u5176\u54c1\u724c\u5f62\u8c61\u4e00\u81f4\u7684\u89c6\u89c9\u5438\u5f15\u529b\u6d88\u606f\u3002<\/li>\n<li><strong>\u7ec6\u5206\u80fd\u529b\uff1a<\/strong> \u6709\u6548\u7684\u5de5\u5177\u80fd\u591f\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u3001\u504f\u597d\u548c\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u8fdb\u884c\u7528\u6237\u7ec6\u5206\uff0c\u786e\u4fdd\u6d88\u606f\u76f8\u5173\u4e14\u53ca\u65f6\u3002<\/li>\n<li><strong>\u591a\u5e73\u53f0\u652f\u6301\uff1a<\/strong> \u652f\u6301\u5404\u79cd\u5e73\u53f0\u7684\u5de5\u5177\uff0c\u4f8b\u5982 <a href=\"https:\/\/messengerbot.app\/zh\/%e9%80%9a%e8%ae%af%e6%9c%ba%e5%99%a8%e4%ba%ba%e6%95%99%e7%a8%8b\/\">Android \u7684\u5e94\u7528\u5185\u6d88\u606f<\/a> \u548c <a href=\"https:\/\/messengerbot.app\/zh\/%e5%a6%82%e4%bd%95%e4%bd%bf%e7%94%a8-messenger-bot-%e5%9c%a8%e4%b8%8d%e5%88%b0-10-%e5%88%86%e9%92%9f%e7%9a%84%e6%97%b6%e9%97%b4%e5%86%85%e8%ae%be%e7%bd%ae%e6%82%a8%e7%9a%84%e7%ac%ac%e4%b8%80%e4%b8%aa\/\">iOS \u7684\u5e94\u7528\u5185\u6d88\u606f<\/a>, \u5141\u8bb8\u5728\u8bbe\u5907\u4e4b\u95f4\u63d0\u4f9b\u4e00\u81f4\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<li><strong>\u5206\u6790\u548c\u62a5\u544a\uff1a<\/strong> \u5168\u9762\u7684\u5206\u6790\u529f\u80fd\u5e2e\u52a9\u8ddf\u8e2a\u5e94\u7528\u5185\u6d88\u606f\u7684\u8868\u73b0\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u6839\u636e\u7528\u6237\u4e92\u52a8\u4f18\u5316\u5176\u7b56\u7565\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5229\u7528\u8fd9\u4e9b\u529f\u80fd\uff0c\u4f01\u4e1a\u53ef\u4ee5\u589e\u5f3a\u5176\u6c9f\u901a\u7b56\u7565\uff0c\u5e76\u901a\u8fc7\u6709\u6548\u7684\u5e94\u7528\u5185\u6d88\u606f\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/in-app-messaging-308013.avif\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u7406\u89e3\u5e94\u7528\u5185\u6d88\u606f\uff1a\u5b9a\u4e49\u4e0e\u91cd\u8981\u6027<\/h2>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u6c9f\u901a\u5de5\u5177\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u76f4\u63a5\u5728\u5176\u5e94\u7528\u7a0b\u5e8f\u5185\u4e0e\u7528\u6237\u4e92\u52a8\u3002\u4e0e\u53ef\u80fd\u5728\u5e94\u7528\u5916\u6253\u65ad\u7528\u6237\u7684\u63a8\u9001\u901a\u77e5\u4e0d\u540c\uff0c\u5e94\u7528\u5185\u6d88\u606f\u5728\u7528\u6237\u79ef\u6781\u53c2\u4e0e\u65f6\u63d0\u4f9b\u4e0a\u4e0b\u6587\u4fe1\u606f\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u589e\u5f3a\u4e86\u7528\u6237\u4f53\u9a8c\uff0c\u8fd8\u63a8\u52a8\u4e86\u66f4\u9ad8\u7684\u7559\u5b58\u7387\u3002\u901a\u8fc7\u5229\u7528\u5e94\u7528\u5185\u6d88\u606f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6709\u6548\u5730\u4f20\u9012\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u5f15\u5bfc\u7528\u6237\u4e86\u89e3\u529f\u80fd\uff0c\u5e76\u63a8\u5e7f\u65b0\u4ea7\u54c1\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\uff1a\u5173\u952e\u7279\u6027\u548c\u4f18\u52bf<\/h3>\n<p>\u5728\u8003\u8651\u5e94\u7528\u5185\u6d88\u606f\u65f6\uff0c\u63a2\u7d22\u53ef\u7528\u7684\u5de5\u5177\u4ee5\u589e\u5f3a\u60a8\u7684\u6d88\u606f\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u50cf <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase \u5e94\u7528\u5185\u6d88\u606f<\/a> \u548c <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce \u5e94\u7528\u5185\u6d88\u606f<\/a> \u63d0\u4f9b\u5f3a\u5927\u7684\u529f\u80fd\uff0c\u65e8\u5728\u4f18\u5316\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u4e3b\u8981\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u9488\u5bf9\u6027\u6d88\u606f\uff1a<\/strong> \u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u5b9a\u5236\u6d88\u606f\uff0c\u786e\u4fdd\u76f8\u5173\u6027\u5e76\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u3002<\/li>\n<li><strong>\u5b9e\u65f6\u5206\u6790\uff1a<\/strong> \u76d1\u63a7\u7528\u6237\u4e0e\u5e94\u7528\u5185\u6d88\u606f\u7684\u4e92\u52a8\uff0c\u4ee5\u5b8c\u5584\u7b56\u7565\u5e76\u63d0\u9ad8\u6548\u679c\u3002<\/li>\n<li><strong>\u65e0\u7f1d\u96c6\u6210\uff1a<\/strong> \u8f7b\u677e\u4e0e\u73b0\u6709\u5e73\u53f0\u96c6\u6210\uff0c\u4f8b\u5982 <a href=\"https:\/\/messengerbot.app\/zh\/#features\">\u901a\u8baf\u673a\u5668\u4eba<\/a>, \u4ee5\u589e\u5f3a\u8de8\u6e20\u9053\u7684\u6c9f\u901a\u3002<\/li>\n<li><strong>\u5b9a\u5236\u9009\u9879\uff1a<\/strong> \u8bbe\u8ba1\u89c6\u89c9\u4e0a\u5438\u5f15\u4eba\u7684\u6d88\u606f\uff0c\u4f7f\u5176\u4e0e\u60a8\u7684\u5e94\u7528\u54c1\u724c\u548c\u7528\u6237\u754c\u9762\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ul>\n<p>\u5229\u7528\u8fd9\u4e9b\u5de5\u5177\u53ef\u4ee5\u663e\u8457\u63d0\u5347\u60a8\u7684\u5e94\u7528\u5185\u6d88\u606f\u7b56\u7565\uff0c\u4ece\u800c\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u548c\u7559\u5b58\u7387\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f\u793a\u4f8b\uff1a\u73b0\u5b9e\u4e16\u754c\u7684\u5e94\u7528<\/h3>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u7684\u73b0\u5b9e\u4e16\u754c\u5e94\u7528\u5c55\u793a\u4e86\u5176\u5728\u5404\u4e2a\u884c\u4e1a\u4e2d\u7684\u6709\u6548\u6027\u3002\u4f8b\u5982\uff0c <a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a> \u63d0\u4f9b\u4e86\u54c1\u724c\u4f7f\u7528\u5e94\u7528\u5185\u6d88\u606f\u6765\u63a8\u5e7f\u65b0\u529f\u80fd\u6216\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u5165\u95e8\u6d41\u7a0b\u7684\u793a\u4f8b\u3002\u5176\u4ed6\u663e\u8457\u7684\u4f8b\u5b50\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>Uber \u5e94\u7528\u5185\u6d88\u606f\uff1a<\/strong> \u4f18\u6b65\u901a\u8fc7\u5e94\u7528\u5185\u6d88\u606f\u901a\u77e5\u7528\u6237\u5173\u4e8e\u884c\u7a0b\u66f4\u65b0\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u4ece\u800c\u63d0\u5347\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<li><strong>Facebook \u5e94\u7528\u5185\u6d88\u606f\uff1a<\/strong> Facebook \u5229\u7528\u5e94\u7528\u5185\u6d88\u606f\u4e0e\u7528\u6237\u4e92\u52a8\uff0c\u63d0\u4f9b\u4e2a\u6027\u5316\u5185\u5bb9\u548c\u597d\u53cb\u6d3b\u52a8\u901a\u77e5\u3002<\/li>\n<li><strong>Adobe Journey Optimizer\uff1a<\/strong> \u6b64\u5de5\u5177\u5141\u8bb8\u4f01\u4e1a\u521b\u5efa\u91cf\u8eab\u5b9a\u5236\u7684\u5e94\u7528\u5185\u6d88\u606f\uff0c\u901a\u8fc7\u9488\u5bf9\u6027\u4e92\u52a8\u63d0\u5347\u5ba2\u6237\u65c5\u7a0b\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u4f8b\u5b50\u7a81\u663e\u4e86\u5982\u4f55\u5229\u7528\u5e94\u7528\u5185\u6d88\u606f\u6765\u6539\u5584\u4e0d\u540c\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6ee1\u610f\u5ea6\u3002\u901a\u8fc7\u5b9e\u65bd\u6709\u6548\u7684\u5e94\u7528\u5185\u6d88\u606f\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e0e\u7528\u6237\u5efa\u7acb\u66f4\u5f3a\u7684\u5173\u7cfb\uff0c\u5e76\u63a8\u52a8\u957f\u671f\u5fe0\u8bda\u5ea6\u3002<\/p>\n<h2>\u9690\u85cf\u6d88\u606f\u5e94\u7528\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/h2>\n<p>\u9690\u85cf\u6d88\u606f\u5e94\u7528\uff0c\u901a\u5e38\u88ab\u79f0\u4e3a\u201c\u5e7d\u7075\u5e94\u7528\u201d\uff0c\u65e8\u5728\u4f2a\u88c5\u79d8\u5bc6\u901a\u4fe1\u548c\u6d3b\u52a8\uff0c\u8fd9\u8ba9\u76d1\u63a7\u5b69\u5b50\u5728\u7ebf\u4e92\u52a8\u7684\u7236\u6bcd\u611f\u5230\u7279\u522b\u62c5\u5fe7\u3002\u8fd9\u4e9b\u5e94\u7528\u901a\u5e38\u4f7f\u7528\u65e0\u5bb3\u7684\u754c\u9762\u6765\u63a9\u76d6\u5176\u771f\u5b9e\u76ee\u7684\u3002<\/p>\n<h3>\u5e38\u89c1\u7684\u9690\u85cf\u6d88\u606f\u5e94\u7528\u7c7b\u578b<\/h3>\n<ul>\n<li><strong>\u8ba1\u7b97\u5668\u5e94\u7528<\/strong>: \u8bb8\u591a\u79d8\u5bc6\u6d88\u606f\u5e94\u7528\u4f2a\u88c5\u6210\u6807\u51c6\u8ba1\u7b97\u5668\u5e94\u7528\u3002\u4f8b\u5982\uff0c\u50cf <a href=\"https:\/\/www.calculatorpro.com\" target=\"_blank\" rel=\"noopener\">Calculator Pro+<\/a> \u548c <a href=\"https:\/\/www.caspercalculator.com\" target=\"_blank\" rel=\"noopener\">\u5361\u65af\u73c0\u8ba1\u7b97\u5668<\/a> \u4f5c\u4e3a\u5e38\u89c4\u8ba1\u7b97\u5668\u529f\u80fd\uff0c\u4f46\u4e5f\u5141\u8bb8\u7528\u6237\u53d1\u9001\u548c\u63a5\u6536\u9690\u85cf\u6d88\u606f\u3002<\/li>\n<li><strong>\u7167\u7247\u4fdd\u9669\u5e93<\/strong>: \u5e94\u7528\u7a0b\u5e8f\u5982 <a href=\"https:\/\/vaulty.com\" target=\"_blank\" rel=\"noopener\">Vaulty<\/a> \u548c <a href=\"https:\/\/keepsafe.com\" target=\"_blank\" rel=\"noopener\">Keepsafe<\/a> \u770b\u4f3c\u662f\u7167\u7247\u5b58\u50a8\u89e3\u51b3\u65b9\u6848\uff0c\u4f46\u4e5f\u53ef\u4ee5\u5b58\u50a8\u9690\u85cf\u7684\u804a\u5929\u548c\u6d88\u606f\uff0c\u63d0\u4f9b\u9690\u85cf\u5176\u771f\u5b9e\u610f\u56fe\u7684\u53cc\u91cd\u529f\u80fd\u3002<\/li>\n<li><strong>\u793e\u4ea4\u5a92\u4f53\u514b\u9686<\/strong>: \u4e00\u4e9b\u5e94\u7528\u7a0b\u5e8f\u6a21\u4eff\u6d41\u884c\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4f46\u65e8\u5728\u4fc3\u8fdb\u79d8\u5bc6\u5bf9\u8bdd\u3002\u8fd9\u4e9b\u53ef\u4ee5\u5305\u62ec\u4e3b\u6d41\u6d88\u606f\u670d\u52a1\u7684\u4fee\u6539\u7248\u672c\u3002<\/li>\n<\/ul>\n<h3>\u9690\u85cf\u6d88\u606f\u5e94\u7528\u7a0b\u5e8f\u7684\u529f\u80fd<\/h3>\n<ul>\n<li><strong>\u5bc6\u7801\u4fdd\u62a4<\/strong>: \u5927\u591a\u6570\u9690\u85cf\u6d88\u606f\u5e94\u7528\u7a0b\u5e8f\u9700\u8981\u5bc6\u7801\u6216PIN\u624d\u80fd\u8bbf\u95ee\uff0c\u589e\u52a0\u4e86\u4e00\u5c42\u5b89\u5168\u6027\uff0c\u4f7f\u5176\u96be\u4ee5\u88ab\u68c0\u6d4b\u3002<\/li>\n<li><strong>: \u7528\u6237\u53ef\u4ee5\u8bbe\u7f6e\u6d88\u606f\u5728\u6307\u5b9a\u65f6\u95f4\u540e\u81ea\u6bc1\uff0c\u589e\u52a0\u4e86\u4e00\u5c42\u989d\u5916\u7684\u4fdd\u5bc6\u6027\u3002<\/strong>: \u8bb8\u591a\u8fd9\u4e9b\u5e94\u7528\u7a0b\u5e8f\u63d0\u4f9b\u4e86\u5728\u9605\u8bfb\u540e\u81ea\u6211\u9500\u6bc1\u6d88\u606f\u7684\u529f\u80fd\uff0c\u7c7b\u4f3c\u4e8eSnapchat\u7684\u529f\u80fd\uff0c\u8fd9\u53ef\u4ee5\u8fdb\u4e00\u6b65\u6a21\u7cca\u901a\u4fe1\u3002<\/li>\n<li><strong>\u9690\u8eab\u6a21\u5f0f<\/strong>: \u4e00\u4e9b\u5e94\u7528\u7a0b\u5e8f\u4ee5\u9690\u8eab\u6a21\u5f0f\u8fd0\u884c\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4eec\u53ef\u4ee5\u53d1\u9001\u770b\u8d77\u6765\u50cf\u5e38\u89c4\u5e94\u7528\u8b66\u62a5\u7684\u901a\u77e5\uff0c\u4f7f\u7236\u6bcd\u96be\u4ee5\u6ce8\u610f\u5230\u5f02\u5e38\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<h2>\u5e94\u7528\u5185\u6d88\u606f Facebook\uff1a\u7406\u89e3\u5b83\u4eec\u7684\u4f5c\u7528<\/h2>\n<p>Facebook\u4e0a\u7684\u5e94\u7528\u5185\u6d88\u606f\u662f\u51fa\u73b0\u5728\u5e94\u7528\u7a0b\u5e8f\u5185\u7684\u6709\u9488\u5bf9\u6027\u7684\u901a\u4fe1\uff0c\u5728\u5e94\u7528\u7a0b\u5e8f\u88ab\u79ef\u6781\u4f7f\u7528\u65f6\u63d0\u4f9b\u4e86\u4e00\u79cd\u76f4\u63a5\u4e0e\u7528\u6237\u4e92\u52a8\u7684\u65b9\u5f0f\uff0c\u800c\u65e0\u9700\u5916\u90e8\u901a\u77e5\u3002\u8fd9\u4e9b\u6d88\u606f\u53ef\u4ee5\u7528\u4e8e\u5404\u79cd\u76ee\u7684\uff0c\u5305\u62ec\u63a8\u5e7f\u65b0\u529f\u80fd\u3001\u63d0\u4f9b\u4e2a\u6027\u5316\u5185\u5bb9\u6216\u9f13\u52b1\u7528\u6237\u4e92\u52a8\u3002 <\/p>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u7684\u4e3b\u8981\u7279\u5f81\u5305\u62ec\uff1a<\/p>\n<p>1. **\u53ef\u89c1\u6027**\uff1a\u4e0e\u63a8\u9001\u901a\u77e5\u4e0d\u540c\uff0c\u63a8\u9001\u901a\u77e5\u5728\u5e94\u7528\u7a0b\u5e8f\u672a\u4f7f\u7528\u65f6\u53ef\u80fd\u4f1a\u6253\u65ad\u7528\u6237\uff0c\u800c\u5e94\u7528\u5185\u6d88\u606f\u4ec5\u5728\u7528\u6237\u79ef\u6781\u4f7f\u7528\u5e94\u7528\u7a0b\u5e8f\u65f6\u8bbe\u8ba1\u4e3a\u53ef\u89c1\u3002\u8fd9\u786e\u4fdd\u4e86\u901a\u4fe1\u7684\u53ca\u65f6\u6027\u548c\u76f8\u5173\u6027\u3002<\/p>\n<p>2. **\u5b9a\u5236\u5316**\uff1a\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u3001\u504f\u597d\u548c\u4eba\u53e3\u7edf\u8ba1\u4fe1\u606f\u6765\u5b9a\u5236\u5e94\u7528\u5185\u6d88\u606f\uff0c\u4ece\u800c\u589e\u5f3a\u901a\u4fe1\u7684\u76f8\u5173\u6027\u548c\u6709\u6548\u6027\u3002<\/p>\n<p>3. **\u4e92\u52a8**\uff1a\u5e94\u7528\u5185\u6d88\u606f\u53ef\u4ee5\u5305\u62ec\u4e92\u52a8\u5143\u7d20\uff0c\u4f8b\u5982\u6309\u94ae\u6216\u94fe\u63a5\uff0c\u5141\u8bb8\u7528\u6237\u7acb\u5373\u91c7\u53d6\u884c\u52a8\uff0c\u4f8b\u5982\u63a2\u7d22\u65b0\u529f\u80fd\u6216\u5b8c\u6210\u8d2d\u4e70\u3002<\/p>\n<p>4. **\u5206\u6790**\uff1aFacebook \u63d0\u4f9b\u4e86\u5e94\u7528\u5185\u6d88\u606f\u6027\u80fd\u7684\u6d1e\u5bdf\uff0c\u5141\u8bb8\u4f01\u4e1a\u8ddf\u8e2a\u53c2\u4e0e\u7387\u5e76\u76f8\u5e94\u4f18\u5316\u4ed6\u4eec\u7684\u6d88\u606f\u7b56\u7565\u3002<\/p>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u662f\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u548c\u63a8\u52a8 Facebook \u751f\u6001\u7cfb\u7edf\u5185\u53c2\u4e0e\u7684\u5f3a\u5927\u5de5\u5177\u3002\u6709\u5173\u6700\u4f73\u5b9e\u8df5\u548c\u5b9e\u65bd\u7b56\u7565\u7684\u66f4\u8be6\u7ec6\u89c1\u89e3\uff0c\u8bf7\u53c2\u8003 <a href=\"https:\/\/www.facebook.com\/business\/messenger\" target=\"_blank\" rel=\"noopener\">Facebook Messenger \u5546\u4e1a<\/a> \u6587\u6863\u4ee5\u53ca\u6765\u81ea\u884c\u4e1a\u9886\u5bfc\u8005\u5982 HubSpot \u548c Sprout Social \u7684\u8d44\u6e90\u3002<\/p>\n<h3>Facebook \u5982\u4f55\u5229\u7528\u5e94\u7528\u5185\u6d88\u606f\u8fdb\u884c\u7528\u6237\u53c2\u4e0e<\/h3>\n<p>Facebook \u5229\u7528\u5e94\u7528\u5185\u6d88\u606f\u521b\u5efa\u66f4\u4e2a\u6027\u5316\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u786e\u4fdd\u7528\u6237\u5728\u6b63\u786e\u7684\u65f6\u523b\u63a5\u6536\u5230\u76f8\u5173\u5185\u5bb9\u3002\u901a\u8fc7\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\uff0cFacebook \u53ef\u4ee5\u5bf9\u7528\u6237\u8fdb\u884c\u7ec6\u5206\uff0c\u5e76\u4f20\u9012\u4e0e\u4ed6\u4eec\u5174\u8da3\u76f8\u7b26\u7684\u5b9a\u5236\u6d88\u606f\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u589e\u5f3a\u4e86\u7528\u6237\u6ee1\u610f\u5ea6\uff0c\u8fd8\u4fc3\u8fdb\u4e86\u7528\u6237\u4e0e\u5e73\u53f0\u4e4b\u95f4\u7684\u66f4\u6df1\u5c42\u6b21\u7684\u8fde\u63a5\u3002<\/p>\n<p>\u4f8b\u5982\uff0cFacebook \u53ef\u80fd\u4f1a\u4f7f\u7528\u5e94\u7528\u5185\u6d88\u606f\u901a\u77e5\u7528\u6237\u6709\u5173\u65b0\u529f\u80fd\u3001\u5efa\u8bae\u670b\u53cb\u6216\u6839\u636e\u7528\u6237\u6d3b\u52a8\u63a8\u5e7f\u6d3b\u52a8\u3002\u4e92\u52a8\u5143\u7d20\u7684\u6574\u5408\uff0c\u4f8b\u5982\u5feb\u901f\u56de\u590d\u6309\u94ae\uff0c\u9f13\u52b1\u7528\u6237\u76f4\u63a5\u4e0e\u5185\u5bb9\u4e92\u52a8\uff0c\u4ece\u800c\u63d0\u9ad8\u4e92\u52a8\u7387\u3002<\/p>\n<p>\u6b64\u5916\uff0cFacebook \u63d0\u4f9b\u7684\u5206\u6790\u5de5\u5177\u5141\u8bb8\u4f01\u4e1a\u8861\u91cf\u5176\u5e94\u7528\u5185\u6d88\u606f\u6d3b\u52a8\u7684\u6709\u6548\u6027\u3002\u901a\u8fc7\u5206\u6790\u7528\u6237\u53c2\u4e0e\u5ea6\u6307\u6807\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u5176\u7b56\u7565\u5e76\u6539\u5584\u672a\u6765\u7684\u6d88\u606f\u4f20\u9012\u5de5\u4f5c\uff0c\u786e\u4fdd\u5176\u4fdd\u6301\u76f8\u5173\u6027\u548c\u5f71\u54cd\u529b\u3002<\/p>\n<h3>\u5728 Facebook \u4e0a\u64b0\u5199\u6709\u6548\u5e94\u7528\u5185\u6d88\u606f\u7684\u6700\u4f73\u5b9e\u8df5<\/h3>\n<p>\u4e3a\u4e86\u6700\u5927\u5316 Facebook \u4e0a\u5e94\u7528\u5185\u6d88\u606f\u7684\u6709\u6548\u6027\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u6700\u4f73\u5b9e\u8df5\uff1a<\/p>\n<p>1. **\u7b80\u6d01\u660e\u4e86**\uff1a\u4fdd\u6301\u6d88\u606f\u7b80\u77ed\u4e14\u76f4\u622a\u4e86\u5f53\u3002\u7528\u6237\u6b23\u8d4f\u5c0a\u91cd\u4ed6\u4eec\u65f6\u95f4\u7684\u6e05\u6670\u6c9f\u901a\u3002<\/p>\n<p>2. **\u4f7f\u7528\u5f3a\u6709\u529b\u7684\u884c\u52a8\u53f7\u53ec**\uff1a\u901a\u8fc7\u4f7f\u7528\u5f15\u4eba\u6ce8\u76ee\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u9f13\u52b1\u7528\u6237\u91c7\u53d6\u7279\u5b9a\u884c\u52a8\uff0c\u4f8b\u5982\u63a2\u7d22\u65b0\u529f\u80fd\u6216\u53c2\u4e0e\u4fc3\u9500\u6d3b\u52a8\u3002<\/p>\n<p>3. **\u6d4b\u8bd5\u548c\u4f18\u5316**\uff1a\u5b9a\u671f\u6d4b\u8bd5\u4e0d\u540c\u7684\u6d88\u606f\u683c\u5f0f\u3001\u65f6\u673a\u548c\u5185\u5bb9\uff0c\u4ee5\u786e\u5b9a\u54ea\u4e9b\u6700\u80fd\u5f15\u8d77\u60a8\u7684\u53d7\u4f17\u5171\u9e23\u3002\u4f7f\u7528\u5206\u6790\u5de5\u5177\u6765\u6307\u5bfc\u60a8\u7684\u51b3\u7b56\u3002<\/p>\n<p>4. **\u7ec6\u5206\u53d7\u4f17**\uff1a\u6839\u636e\u7528\u6237\u7684\u884c\u4e3a\u548c\u504f\u597d\u91cf\u8eab\u5b9a\u5236\u6d88\u606f\u3002\u8fd9\u6837\u7684\u4e2a\u6027\u5316\u589e\u52a0\u4e86\u53c2\u4e0e\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<p>5. **\u76d1\u63a7\u8868\u73b0**\uff1a\u6301\u7eed\u8ddf\u8e2a\u60a8\u7684\u5e94\u7528\u5185\u6d88\u606f\u7684\u8868\u73b0\uff0c\u4ee5\u8bc6\u522b\u8d8b\u52bf\u548c\u6539\u8fdb\u9886\u57df\u3002\u6839\u636e\u7528\u6237\u53cd\u9988\u548c\u53c2\u4e0e\u5ea6\u6307\u6807\u8c03\u6574\u60a8\u7684\u7b56\u7565\u3002<\/p>\n<p>\u901a\u8fc7\u5b9e\u65bd\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6709\u6548\u5229\u7528Facebook\u4e0a\u7684\u5e94\u7528\u5185\u6d88\u606f\u529f\u80fd\u6765\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u63a8\u52a8\u6709\u610f\u4e49\u7684\u4e92\u52a8\u3002\u6709\u5173\u6d88\u606f\u7b56\u7565\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u63a2\u7d22\u6765\u81ea <a href=\"https:\/\/www.braze.com\/\" target=\"_blank\" rel=\"noopener\">Braze<\/a> \u548c <a href=\"https:\/\/www.adobe.com\/experience-cloud\/journey-optimizer.html\" target=\"_blank\" rel=\"noopener\">Adobe Journey Optimizer<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/in-app-messaging-174107.png\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u5e94\u7528\u5185\u901a\u77e5\u7684\u76ee\u7684\uff1a\u63d0\u5347\u7528\u6237\u4f53\u9a8c<\/h2>\n<p>\u5e94\u7528\u5185\u901a\u77e5\u7684\u76ee\u7684\u662f\u901a\u8fc7\u5728\u5e94\u7528\u7a0b\u5e8f\u754c\u9762\u5185\u76f4\u63a5\u63d0\u4f9b\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4fe1\u606f\u6765\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u7559\u5b58\u7387\u3002\u8fd9\u4e9b\u901a\u77e5\u5177\u6709\u51e0\u4e2a\u5173\u952e\u529f\u80fd\uff1a<\/p>\n<ul>\n<li><strong>\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u5e94\u7528\u5185\u901a\u77e5\u8ba9\u7528\u6237\u4e86\u89e3\u65b0\u529f\u80fd\u3001\u66f4\u65b0\u6216\u4fc3\u9500\uff0c\u9f13\u52b1\u4ed6\u4eec\u8fdb\u4e00\u6b65\u63a2\u7d22\u5e94\u7528\u3002\u7814\u7a76\u8868\u660e\uff0c\u4e2a\u6027\u5316\u901a\u77e5\u53ef\u4ee5\u5c06\u7528\u6237\u4e92\u52a8\u63d0\u9ad8\u591a\u8fbe88%\uff08\u6765\u6e90\uff1aLocalytics\uff09\u3002<\/li>\n<li><strong>\u529f\u80fd\u53d1\u73b0\uff1a<\/strong> \u901a\u8fc7\u7a81\u51fa\u65b0\u529f\u80fd\u6216\u5de5\u5177\uff0c\u5e94\u7528\u5185\u901a\u77e5\u4fc3\u8fdb\u4e86\u529f\u80fd\u53d1\u73b0\u8fc7\u7a0b\u3002\u8fd9\u5bf9\u4e8e\u6700\u5927\u5316\u5e94\u7528\u7684\u6548\u7528\u5e76\u786e\u4fdd\u7528\u6237\u4e86\u89e3\u6240\u6709\u53ef\u7528\u9009\u9879\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u4efb\u52a1\u63d0\u9192\uff1a<\/strong> \u901a\u77e5\u53ef\u4ee5\u4fc3\u4f7f\u7528\u6237\u5b8c\u6210\u7279\u5b9a\u4efb\u52a1\uff0c\u4f8b\u5982\u5b8c\u6210\u8d2d\u4e70\u6216\u53c2\u4e0e\u8c03\u67e5\u3002\u8fd9\u79cd\u6709\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u7528\u6237\u6ee1\u610f\u5ea6\u3002<\/li>\n<li><strong>\u5b9e\u65f6\u66f4\u65b0\uff1a<\/strong> \u5e94\u7528\u5185\u901a\u77e5\u63d0\u4f9b\u5b9e\u65f6\u4fe1\u606f\uff0c\u4f8b\u5982\u5173\u4e8e\u6d88\u606f\u6216\u66f4\u65b0\u7684\u8b66\u62a5\uff0c\u786e\u4fdd\u7528\u6237\u5728\u4e0d\u79bb\u5f00\u5e94\u7528\u7684\u60c5\u51b5\u4e0b\u4fdd\u6301\u8fde\u63a5\u548c\u77e5\u60c5\u3002<\/li>\n<li><strong>\u53cd\u9988\u6536\u96c6\uff1a<\/strong> \u5b83\u4eec\u8fd8\u53ef\u4ee5\u7528\u6765\u5f81\u6c42\u7528\u6237\u53cd\u9988\u6216\u9f13\u52b1\u53c2\u4e0e\u4e0e\u5e94\u7528\u76f8\u5173\u7684\u6d3b\u52a8\uff0c\u4ece\u800c\u589e\u5f3a\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u5e76\u57f9\u517b\u793e\u533a\u610f\u8bc6\u3002<\/li>\n<\/ul>\n<p>\u6709\u6548\u5730\u6574\u5408\u5e94\u7528\u5185\u901a\u77e5\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u548c\u6ee1\u610f\u5ea6\uff0c\u4f7f\u5176\u6210\u4e3a\u73b0\u4ee3\u5e94\u7528\u8bbe\u8ba1\u548c\u7528\u6237\u4f53\u9a8c\u7b56\u7565\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\u3002\u6709\u5173\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u53c2\u8003Nielsen Norman Group\u7684\u7814\u7a76\u548cApp Annie\u7684\u884c\u4e1a\u62a5\u544a\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u901a\u77e5\u7684\u7c7b\u578b\uff1a\u4fe1\u606f\u6027\u4e0e\u4fc3\u9500\u6027<\/h3>\n<p>\u5e94\u7528\u5185\u901a\u77e5\u53ef\u4ee5\u5206\u4e3a\u4e24\u79cd\u4e3b\u8981\u7c7b\u578b\uff1a\u4fe1\u606f\u6027\u548c\u4fc3\u9500\u6027\u3002\u4e86\u89e3\u8fd9\u4e24\u79cd\u7c7b\u578b\u4e4b\u95f4\u7684\u533a\u522b\u5bf9\u4e8e\u6709\u6548\u7684\u7528\u6237\u53c2\u4e0e\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<ul>\n<li><strong>\u4fe1\u606f\u6027\u901a\u77e5\uff1a<\/strong> \u8fd9\u4e9b\u901a\u77e5\u5411\u7528\u6237\u63d0\u4f9b\u6709\u5173\u5e94\u7528\u66f4\u65b0\u3001\u65b0\u529f\u80fd\u6216\u529f\u80fd\u53d8\u5316\u7684\u91cd\u8981\u4fe1\u606f\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fFirebase<\/a> \u901a\u77e5\u53ef\u80fd\u4f1a\u544a\u77e5\u7528\u6237\u4e00\u4e2a\u589e\u5f3a\u4ed6\u4eec\u4f53\u9a8c\u7684\u65b0\u529f\u80fd\u3002<\/li>\n<li><strong>\u4fc3\u9500\u6027\u901a\u77e5\uff1a<\/strong> \u8fd9\u4e9b\u901a\u77e5\u65e8\u5728\u63a8\u52a8\u7528\u6237\u884c\u52a8\uff0c\u4f8b\u5982\u9f13\u52b1\u8d2d\u4e70\u6216\u53c2\u4e0e\u7279\u522b\u6d3b\u52a8\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fSalesforce<\/a> \u901a\u77e5\u53ef\u4ee5\u63a8\u5e7f\u9650\u65f6\u4f18\u60e0\uff0c\u5438\u5f15\u7528\u6237\u66f4\u79ef\u6781\u5730\u53c2\u4e0e\u5e94\u7528\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u6218\u7565\u6027\u5730\u5229\u7528\u8fd9\u4e24\u79cd\u7c7b\u578b\u7684\u901a\u77e5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u4e00\u79cd\u5e73\u8861\u7684\u65b9\u6cd5\uff0c\u4e0d\u4ec5\u544a\u77e5\u7528\u6237\uff0c\u8fd8\u80fd\u63a8\u52a8\u53c2\u4e0e\u548c\u8f6c\u5316\u3002<\/p>\n<h2>\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\uff1a\u9009\u62e9\u5408\u9002\u7684\u89e3\u51b3\u65b9\u6848<\/h2>\n<p>\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\u5bf9\u4e8e\u5e0c\u671b\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u7b80\u5316\u6c9f\u901a\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5229\u7528\u50cf <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase<\/a> \u548c <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, \u516c\u53f8\u53ef\u4ee5\u5b9e\u65bd\u9488\u5bf9\u5176\u7279\u5b9a\u9700\u6c42\u7684\u6709\u6548\u5e94\u7528\u5185\u6d88\u606f\u7b56\u7565\u3002\u4e0b\u9762\uff0c\u6211\u4eec\u63a2\u8ba8\u4e24\u4e2a\u9886\u5148\u89e3\u51b3\u65b9\u6848\u7684\u5173\u952e\u7279\u6027\u548c\u4f18\u52bf\uff1a\u5e94\u7528\u5185\u6d88\u606f Firebase \u548c\u5e94\u7528\u5185\u6d88\u606f Salesforce\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f Salesforce\uff1a\u529f\u80fd\u4e0e\u96c6\u6210<\/h3>\n<p>Salesforce \u63d0\u4f9b\u4e86\u4e00\u79cd\u5f3a\u5927\u7684\u5e94\u7528\u5185\u6d88\u606f\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4ee5\u4e0e\u5176\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5e73\u53f0\u65e0\u7f1d\u96c6\u6210\u3002\u4e3b\u8981\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> Salesforce \u5141\u8bb8\u4f01\u4e1a\u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u5b9a\u5236\u6d88\u606f\uff0c\u4ece\u800c\u589e\u5f3a\u53c2\u4e0e\u5ea6\u3002<\/li>\n<li><strong>\u5206\u6790\uff1a<\/strong> \u8be5\u5e73\u53f0\u63d0\u4f9b\u6709\u5173\u7528\u6237\u4e92\u52a8\u7684\u8be6\u7ec6\u6d1e\u5bdf\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u4f18\u5316\u5176\u6d88\u606f\u7b56\u7565\u3002<\/li>\n<li><strong>\u81ea\u52a8\u5316\uff1a<\/strong> \u901a\u8fc7\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\uff0cSalesforce \u53ef\u4ee5\u6839\u636e\u7279\u5b9a\u7528\u6237\u884c\u4e3a\u89e6\u53d1\u6d88\u606f\uff0c\u63d0\u9ad8\u54cd\u5e94\u7387\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5229\u7528 <a href=\"https:\/\/messengerbot.app\/zh\/#features\">\u5e94\u7528\u5185\u6d88\u606fSalesforce<\/a>, \u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u4e0e\u7528\u6237\u4ea7\u751f\u5171\u9e23\u7684\u76ee\u6807\u6d3b\u52a8\uff0c\u6700\u7ec8\u63a8\u52a8\u8f6c\u5316\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f Firebase\uff1a\u5bf9\u5f00\u53d1\u8005\u7684\u597d\u5904<\/h3>\n<p>Firebase \u63d0\u4f9b\u4e86\u4e00\u79cd\u5f3a\u5927\u7684\u5e94\u7528\u5185\u6d88\u606f\u89e3\u51b3\u65b9\u6848\uff0c\u5bf9\u5f00\u53d1\u8005\u7279\u522b\u6709\u5229\u3002\u5176\u4f18\u52bf\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u8de8\u5e73\u53f0\u652f\u6301\uff1a<\/strong> Firebase \u5e94\u7528\u5185\u6d88\u606f\u4f20\u9012\u652f\u6301 iOS \u548c Android\uff0c\u4f7f\u5f00\u53d1\u8005\u66f4\u5bb9\u6613\u63a5\u89e6\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002<\/li>\n<li><strong>\u4e0e\u5176\u4ed6 Firebase \u670d\u52a1\u7684\u96c6\u6210\uff1a<\/strong> \u5f00\u53d1\u8005\u53ef\u4ee5\u8f7b\u677e\u5c06\u5e94\u7528\u5185\u6d88\u606f\u4f20\u9012\u4e0e\u5176\u4ed6 Firebase \u5de5\u5177\uff08\u5982\u5206\u6790\u548c\u4e91\u6d88\u606f\u4f20\u9012\uff09\u96c6\u6210\uff0c\u4ee5\u521b\u5efa\u5168\u9762\u7684\u7528\u6237\u53c2\u4e0e\u7b56\u7565\u3002<\/li>\n<li><strong>\u53ef\u5b9a\u5236\u7684\u7528\u6237\u754c\u9762\uff1a<\/strong> Firebase \u5141\u8bb8\u5f00\u53d1\u8005\u8bbe\u8ba1\u4e0e\u5176\u5e94\u7528\u54c1\u724c\u4e00\u81f4\u7684\u5e94\u7528\u5185\u6d88\u606f\u4f20\u9012\u7528\u6237\u754c\u9762\uff0c\u786e\u4fdd\u4e00\u81f4\u7684\u7528\u6237\u4f53\u9a8c\u3002<\/li>\n<\/ul>\n<p>\u5229\u7528 <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1%e5%a6%82%e4%bd%95%e5%9c%a8%e5%90%84%e4%b8%aa%e5%b9%b3%e5%8f%b0%e4%b8%8a%e5%ae%9e%e6%96%bd%e8%81%8a%e5%a4%a9%e6%9c%ba%e5%99%a8%e4%ba%ba%e8%a7%a3%e5%86%b3%e6%96%b9%e6%a1%88%e7%9a%84\/\">\u5e94\u7528\u5185\u6d88\u606fFirebase<\/a> \u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u7528\u6237\u4e92\u52a8\u548c\u7559\u5b58\uff0c\u4f7f\u5176\u6210\u4e3a\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u8005\u7684\u5b9d\u8d35\u5de5\u5177\u3002<\/p>\n<h2>\u5e94\u7528\u5185\u6d88\u606f\u5de5\u5177\uff1a\u9009\u62e9\u5408\u9002\u7684\u89e3\u51b3\u65b9\u6848<\/h2>\n<p>\u5728\u5e94\u7528\u5185\u6d88\u606f\u4f20\u9012\u65b9\u9762\uff0c\u9009\u62e9\u5408\u9002\u7684\u5de5\u5177\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u7b80\u5316\u6c9f\u901a\u3002\u4e24\u4e2a\u6700\u7a81\u51fa\u7684\u89e3\u51b3\u65b9\u6848\u662f <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fFirebase<\/a> \u548c <a href=\"https:\/\/www.salesforce.com\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fSalesforce<\/a>\u3002\u6bcf\u4e2a\u89e3\u51b3\u65b9\u6848\u90fd\u63d0\u4f9b\u9488\u5bf9\u4e0d\u540c\u4e1a\u52a1\u9700\u6c42\u7684\u72ec\u7279\u529f\u80fd\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f Salesforce\uff1a\u529f\u80fd\u4e0e\u96c6\u6210<\/h3>\n<p>Salesforce \u7684\u5e94\u7528\u5185\u6d88\u606f\u4f20\u9012\u529f\u80fd\u65e8\u5728\u4e0e\u5176\u66f4\u5e7f\u6cdb\u7684\u8425\u9500\u4e91\u670d\u52a1\u65e0\u7f1d\u96c6\u6210\u3002\u4e3b\u8981\u529f\u80fd\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> Salesforce \u5141\u8bb8\u4f01\u4e1a\u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u5b9a\u5236\u6d88\u606f\uff0c\u63d0\u9ad8\u6c9f\u901a\u7684\u76f8\u5173\u6027\u3002<\/li>\n<li><strong>\u5206\u6790\uff1a<\/strong> \u8be5\u5e73\u53f0\u63d0\u4f9b\u5f3a\u5927\u7684\u5206\u6790\u5de5\u5177\uff0c\u4ee5\u8ddf\u8e2a\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u6d88\u606f\u6709\u6548\u6027\uff0c\u4ece\u800c\u5b9e\u73b0\u6301\u7eed\u4f18\u5316\u3002<\/li>\n<li><strong>\u81ea\u52a8\u5316\uff1a<\/strong> \u901a\u8fc7\u81ea\u52a8\u5316\u5de5\u4f5c\u6d41\u7a0b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u53d1\u9001\u7531\u7279\u5b9a\u7528\u6237\u884c\u4e3a\u89e6\u53d1\u7684\u53ca\u65f6\u6d88\u606f\uff0c\u4ece\u800c\u63d0\u9ad8\u54cd\u5e94\u7387\u3002<\/li>\n<\/ul>\n<p>\u5c06Salesforce\u5e94\u7528\u5185\u6d88\u606f\u4e0e\u73b0\u6709\u7684CRM\u7cfb\u7edf\u96c6\u6210\uff0c\u53ef\u4ee5\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u5e76\u6539\u5584\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n<h3>\u5e94\u7528\u5185\u6d88\u606f Firebase\uff1a\u5bf9\u5f00\u53d1\u8005\u7684\u597d\u5904<\/h3>\n<p>Firebase\u4e3a\u5e0c\u671b\u5b9e\u73b0\u5e94\u7528\u5185\u6d88\u606f\u7684\u5f00\u53d1\u8005\u63d0\u4f9b\u4e86\u4e00\u5957\u5f3a\u5927\u7684\u5de5\u5177\uff0c\u7279\u522b\u662f\u9488\u5bf9\u79fb\u52a8\u5e94\u7528\u3002\u5176\u597d\u5904\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u8de8\u5e73\u53f0\u652f\u6301\uff1a<\/strong> Firebase\u652f\u6301\u4e24\u8005 <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fFirebase iOS<\/a> \u548c <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fFirebase Android<\/a>\uff0c\u4f7f\u5176\u6210\u4e3a\u9488\u5bf9\u591a\u4e2a\u5e73\u53f0\u7684\u5f00\u53d1\u8005\u7684\u7406\u60f3\u9009\u62e9\u3002<\/li>\n<li><strong>\u6613\u4e8e\u96c6\u6210\uff1a<\/strong> Firebase\u7684SDK\u7b80\u5316\u4e86\u96c6\u6210\u8fc7\u7a0b\uff0c\u4f7f\u5f00\u53d1\u8005\u80fd\u591f\u5feb\u901f\u5b9e\u73b0\u6d88\u606f\u529f\u80fd\u3002<\/li>\n<li><strong>\u5b9e\u65f6\u6d88\u606f\uff1a<\/strong> Firebase\u652f\u6301\u5b9e\u65f6\u901a\u4fe1\uff0c\u786e\u4fdd\u7528\u6237\u53ca\u65f6\u6536\u5230\u66f4\u65b0\u548c\u901a\u77e5\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u4f7f\u7528\u50cf <a href=\"https:\/\/flutter.dev\/\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fFlutter<\/a> \u6216\u8005 <a href=\"https:\/\/reactnative.dev\/\" target=\"_blank\" rel=\"noopener\">\u5e94\u7528\u5185\u6d88\u606fReact Native<\/a>, Firebase \u63d0\u4f9b\u5168\u9762\u7684\u652f\u6301\uff0c\u4f7f\u5176\u6210\u4e3a\u73b0\u4ee3\u5e94\u7528\u5f00\u53d1\u7684\u9996\u9009\u3002<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh\/understanding-in-app-messaging-key-differences-examples-and-tools-to-enhance-user-engagement\/\" data-essbisPostTitle=\"Understanding In-App Messaging: Key Differences, Examples, and Tools to Enhance User Engagement\" data-essbisHoverContainer=\"\"><p>Key Takeaways Enhance User Engagement: In-app messaging delivers targeted communications, improving user retention and interaction within mobile applications. Real-Time Communication: Unlike push notifications, in-app messages capture user attention while they are actively using the app, leading to higher engagement rates. Personalization Matters: Tailoring in-app messages based on user behavior and preferences can increase user engagement [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":256096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-256097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/256097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/comments?post=256097"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/256097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media\/256096"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media?parent=256097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/categories?post=256097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/tags?post=256097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}