{"id":256142,"date":"2025-07-29T12:22:29","date_gmt":"2025-07-29T19:22:29","guid":{"rendered":"https:\/\/messengerbot.app\/demystifying-ad-funnels-understanding-advertising-funnels-examples-and-strategies-for-effective-marketing-in-2025\/"},"modified":"2025-07-29T12:22:29","modified_gmt":"2025-07-29T19:22:29","slug":"%e8%a7%a3%e5%af%86%e5%b9%bf%e5%91%8a%e6%bc%8f%e6%96%97%ef%bc%8c%e7%90%86%e8%a7%a3%e5%b9%bf%e5%91%8a%e6%bc%8f%e6%96%97%ef%bc%8c2025%e5%b9%b4%e6%9c%89%e6%95%88%e8%90%a5%e9%94%80%e7%9a%84%e7%a4%ba","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh\/demystifying-ad-funnels-understanding-advertising-funnels-examples-and-strategies-for-effective-marketing-in-2025\/","title":{"rendered":"\u63ed\u5f00\u5e7f\u544a\u6f0f\u6597\u7684\u795e\u79d8\u9762\u7eb1\uff1a\u7406\u89e3\u5e7f\u544a\u6f0f\u6597\u3001\u793a\u4f8b\u53ca2025\u5e74\u6709\u6548\u8425\u9500\u7b56\u7565"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh\/demystifying-ad-funnels-understanding-advertising-funnels-examples-and-strategies-for-effective-marketing-in-2025\/\" data-essbisposttitle=\"Demystifying Ad Funnels: Understanding Advertising Funnels, Examples, and Strategies for Effective Marketing in 2025\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u5173\u952e\u8981\u70b9<\/h2>\n<ul>\n<li><strong>\u7406\u89e3\u5e7f\u544a\u6f0f\u6597\uff1a<\/strong> \u638c\u63e1\u5e7f\u544a\u6f0f\u6597\u7684\u6982\u5ff5\uff0c\u4ee5\u6709\u6548\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u4ece\u610f\u8bc6\u5230\u8d2d\u4e70\u3002<\/li>\n<li><strong>\u56db\u79cd\u8425\u9500\u6f0f\u6597\u7c7b\u578b\uff1a<\/strong> \u719f\u6089\u610f\u8bc6\u3001\u8003\u8651\u3001\u8f6c\u5316\u548c\u5fe0\u8bda\u5ea6\u7684\u9636\u6bb5\uff0c\u4ee5\u4f18\u5316\u60a8\u7684\u8425\u9500\u7b56\u7565\u3002<\/li>\n<li><strong>\u8c37\u6b4c\u5e7f\u544a\u6574\u5408\uff1a<\/strong> \u5728\u60a8\u7684\u5e7f\u544a\u6f0f\u6597\u4e2d\u5229\u7528\u8c37\u6b4c\u5e7f\u544a\uff0c\u4ee5\u589e\u5f3a\u53c2\u4e0e\u5ea6\u5e76\u63a8\u52a8\u6bcf\u4e2a\u9636\u6bb5\u7684\u8f6c\u5316\u3002<\/li>\n<li><strong>\u4e09\u6f0f\u6597\u7b56\u7565\uff1a<\/strong> \u5b9e\u65bd\u6f0f\u6597\u7684\u9876\u90e8\u3001\u4e2d\u90e8\u548c\u5e95\u90e8\u65b9\u6cd5\uff0c\u4ee5\u7b80\u5316\u5ba2\u6237\u4e92\u52a8\u5e76\u63d0\u5347\u9500\u552e\u3002<\/li>\n<li><strong>\u5229\u7528\u73b0\u5b9e\u4e16\u754c\u793a\u4f8b\uff1a<\/strong> \u501f\u9274\u6210\u529f\u7684\u5e7f\u544a\u6f0f\u6597\uff0c\u5982Facebook\u548c\u65c5\u884c\u793e\u7b56\u7565\uff0c\u521b\u5efa\u4e0e\u60a8\u7684\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u5b9a\u5236\u6d3b\u52a8\u3002<\/li>\n<li><strong>\u62e5\u62b1\u975e\u7ebf\u6027\u6a21\u578b\uff1a<\/strong> \u901a\u8fc7\u4ece\u4f20\u7edf\u7684\u7ebf\u6027\u6f0f\u6597\u8f6c\u5411\u66f4\u5177\u52a8\u6001\u6027\u548c\u5438\u5f15\u529b\u7684\u8425\u9500\u65b9\u6cd5\uff0c\u9002\u5e94\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/li>\n<li><strong>\u9ad8\u7ea7\u7b56\u7565\uff1a<\/strong> \u63a2\u7d22\u521b\u65b0\u6280\u672f\uff0c\u5305\u62ecMessenger Bots\uff0c\u4ee5\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\u5e76\u63a8\u52a8\u8f6c\u5316\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u6b22\u8fce\u6765\u5230\u6211\u4eec\u7684\u7efc\u5408\u6307\u5357 <strong>\u5e7f\u544a\u6f0f\u6597<\/strong>, \u5728\u8fd9\u91cc\u6211\u4eec\u5c06\u63ed\u793a <strong>\u5e7f\u544a\u6f0f\u6597<\/strong> \u7684\u590d\u6742\u6027\uff0c\u5e76\u63a2\u8ba8\u5b83\u4eec\u57282025\u5e74\u6709\u6548\u8425\u9500\u7b56\u7565\u4e2d\u7684\u5173\u952e\u4f5c\u7528\u3002\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5206\u89e3 <a href=\"\/zh\/what-is-an-ad-funnel\/\">\u5e7f\u544a\u6f0f\u6597<\/a>, \u7a81\u51fa\u5176\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u7684\u91cd\u8981\u6027\u3002\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u56db\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6f0f\u6597\uff0c\u5e76\u63d0\u4f9b <a href=\"\/zh\/ad-funnels-examples\/\">\u73b0\u5b9e\u4e16\u754c\u7684\u4f8b\u5b50<\/a> \u4ee5\u8bf4\u660e\u5b83\u4eec\u7684\u5e94\u7528\u3002\u6b64\u5916\uff0c\u6211\u4eec\u5c06\u8003\u5bdfGoogle Ads\u5728\u5851\u9020\u6210\u529f\u7684 <strong>\u5e7f\u544a\u6f0f\u6597<\/strong> \u4e2d\u7684\u4f5c\u7528\uff0c\u5e76\u4ecb\u7ecd\u53ef\u4ee5\u63d0\u5347\u60a8\u6d3b\u52a8\u7684\u521b\u65b0 <strong>\u4e09\u91cd\u6f0f\u6597\u7b56\u7565<\/strong> \u3002\u5728\u6211\u4eec\u63a2\u8ba8\u8425\u9500\u6f0f\u6597\u7684\u6f14\u53d8\u65f6\uff0c\u6211\u4eec\u5c06\u89e3\u51b3\u4e00\u4e2a\u7d27\u8feb\u7684\u95ee\u9898\uff1a <em>\u8425\u9500\u6f0f\u6597\u8fc7\u65f6\u4e86\u5417\uff1f<\/em> \u6700\u540e\uff0c\u6211\u4eec\u5c06\u5206\u4eab\u521b\u5efa\u6709\u6548\u7684\u9ad8\u7ea7\u7b56\u7565 <strong>\u5e7f\u544a\u6f0f\u6597<\/strong>\uff0c\u5305\u62ec\u5bf9 <strong>\u5143\u5e7f\u544a\u6f0f\u6597<\/strong> \u548c\u9488\u5bf9\u7279\u5b9a\u7ec6\u5206\u5e02\u573a\u7684\u65b9\u6cd5\uff0c\u5982 <strong>\u65c5\u884c\u793e\u5e7f\u544a\u6f0f\u6597<\/strong>\u3002\u52a0\u5165\u6211\u4eec\uff0c\u63ed\u5f00\u5728\u5f53\u4eca\u52a8\u6001\u8425\u9500\u73af\u5883\u4e2d\u638c\u63e1 <strong>\u5e7f\u544a\u4e0e\u6f0f\u6597<\/strong> \u7684\u79d8\u5bc6\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f\u5e7f\u544a\u6f0f\u6597\uff1f<\/h2>\n<p>\u5e7f\u544a\u6f0f\u6597\uff0c\u4e5f\u79f0\u4e3a\u9500\u552e\u6f0f\u6597\uff0c\u662f\u4e00\u79cd\u8425\u9500\u6a21\u578b\uff0c\u63cf\u8ff0\u4e86\u6f5c\u5728\u5ba2\u6237\u4ece\u6700\u521d\u4e86\u89e3\u4ea7\u54c1\u6216\u670d\u52a1\u5230\u6700\u7ec8\u8d2d\u4e70\u51b3\u7b56\u7684\u65c5\u7a0b\u3002\u4f7f\u7528\u6f0f\u6597\u9690\u55bb\u662f\u56e0\u4e3a\u5b83\u4ee3\u8868\u4e86\u968f\u7740\u5ba2\u6237\u5728\u5404\u4e2a\u53c2\u4e0e\u9636\u6bb5\u7684\u79fb\u52a8\uff0c\u524d\u666f\u9010\u6e10\u7f29\u5c0f\u3002<\/p>\n<h3>\u7406\u89e3\u5e7f\u544a\u6f0f\u6597\u7684\u57fa\u7840\u77e5\u8bc6<\/h3>\n<p>\u5e7f\u544a\u6f0f\u6597\u7531\u51e0\u4e2a\u5173\u952e\u9636\u6bb5\u7ec4\u6210\uff0c\u8fd9\u4e9b\u9636\u6bb5\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u4ece\u610f\u8bc6\u5230\u8d2d\u4e70\u3002\u8fd9\u4e9b\u9636\u6bb5\u5305\u62ec\uff1a<\/p>\n<ol>\n<li><strong>Awareness<\/strong>: \u8fd9\u662f\u6f0f\u6597\u7684\u9876\u90e8\uff0c\u6f5c\u5728\u5ba2\u6237\u9996\u6b21\u610f\u8bc6\u5230\u60a8\u7684\u54c1\u724c\u3002\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u6709\u6548\u7684\u7b56\u7565\u5305\u62ec\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u548c\u4ed8\u8d39\u5e7f\u544a\u3002\u6839\u636e <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, 70% \u7684\u8425\u9500\u4eba\u5458\u770b\u5230\u5185\u5bb9\u8425\u9500\u5e26\u6765\u4e86\u66f4\u9ad8\u7684\u53c2\u4e0e\u5ea6\uff0c\u4f7f\u5176\u6210\u4e3a\u5efa\u7acb\u610f\u8bc6\u7684\u91cd\u8981\u5de5\u5177\u3002<\/li>\n<li><strong>\u5174\u8da3<\/strong>: \u4e00\u65e6\u5efa\u7acb\u4e86\u610f\u8bc6\uff0c\u4e0b\u4e00\u6b65\u662f\u4ea7\u751f\u5174\u8da3\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u3001\u4fe1\u606f\u4e30\u5bcc\u7684\u535a\u5ba2\u6587\u7ae0\u548c\u5f15\u4eba\u5165\u80dc\u7684\u793e\u4ea4\u5a92\u4f53\u5185\u5bb9\u6765\u5b9e\u73b0\u3002\u6765\u81ea <a href=\"https:\/\/contentmarketinginstitute.com\" target=\"_blank\" rel=\"noopener\">\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240<\/a> \u7684\u7814\u7a76\u8868\u660e\uff0c47% \u7684\u4e70\u5bb6\u5728\u4e0e\u9500\u552e\u4ee3\u8868\u63a5\u89e6\u4e4b\u524d\u4f1a\u67e5\u770b 3-5 \u7bc7\u5185\u5bb9\u3002<\/li>\n<li><strong>\u8003\u8651<\/strong>: \u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u6b63\u5728\u8bc4\u4f30\u60a8\u7684\u4ea7\u54c1\u4e0e\u7ade\u4e89\u5bf9\u624b\u7684 offerings\u3002\u63d0\u4f9b\u8be6\u7ec6\u7684\u4ea7\u54c1\u63cf\u8ff0\u3001\u5ba2\u6237\u63a8\u8350\u548c\u6848\u4f8b\u7814\u7a76\u53ef\u4ee5\u5e2e\u52a9\u5f71\u54cd\u4ed6\u4eec\u7684\u51b3\u7b56\u3002 <a href=\"https:\/\/www.nielsen.com\" target=\"_blank\" rel=\"noopener\">\u5c3c\u5c14\u68ee<\/a> \u7684\u7814\u7a76\u663e\u793a\uff0c92% \u7684\u6d88\u8d39\u8005\u66f4\u4fe1\u4efb\u6765\u81ea\u670b\u53cb\u548c\u5bb6\u4eba\u7684\u63a8\u8350\uff0c\u800c\u4e0d\u662f\u4efb\u4f55\u5176\u4ed6\u5f62\u5f0f\u7684\u5e7f\u544a\u3002<\/li>\n<li><strong>\u610f\u56fe<\/strong>: \u5728\u8fd9\u91cc\uff0c\u6f5c\u5728\u5ba2\u6237\u8868\u73b0\u51fa\u8d2d\u4e70\u610f\u56fe\uff0c\u901a\u5e38\u901a\u8fc7\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u6216\u6ce8\u518c\u8bd5\u7528\u6765\u5b9e\u73b0\u3002\u518d\u8425\u9500\u5e7f\u544a\u548c\u4e2a\u6027\u5316\u7684\u7535\u5b50\u90ae\u4ef6\u8ddf\u8fdb\u53ef\u4ee5\u6709\u6548\u5730\u57f9\u517b\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u3002\u6839\u636e <a href=\"https:\/\/www.wordstream.com\" target=\"_blank\" rel=\"noopener\">WordStream<\/a>, \u518d\u8425\u9500\u5e7f\u544a\u53ef\u4ee5\u4f7f\u70b9\u51fb\u7387\u63d0\u9ad8 10 \u500d\u3002<\/li>\n<li><strong>\u8d2d\u4e70<\/strong>: \u6700\u540e\u9636\u6bb5\u662f\u6f5c\u5728\u5ba2\u6237\u6210\u4e3a\u5ba2\u6237\u7684\u5730\u65b9\u3002\u786e\u4fdd\u987a\u7545\u7684\u7ed3\u8d26\u6d41\u7a0b\u5e76\u63d0\u4f9b\u6298\u6263\u6216\u514d\u8fd0\u8d39\u7b49\u6fc0\u52b1\u63aa\u65bd\u53ef\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u4e00\u4efd\u6765\u81ea <a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> \u7684\u62a5\u544a\u6307\u51fa\uff0c69.571%\u7684\u5728\u7ebf\u8d2d\u7269\u8f66\u88ab\u653e\u5f03\uff0c\u8fd9\u7a81\u663e\u4e86\u4f18\u5316\u8fd9\u4e00\u9636\u6bb5\u7684\u91cd\u8981\u6027\u3002<\/li>\n<li><strong>\u8d2d\u4e70\u540e<\/strong>: \u8d2d\u4e70\u540e\uff0c\u7ef4\u62a4\u5ba2\u6237\u5173\u7cfb\u5bf9\u91cd\u590d\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u3002\u5b9e\u65bd\u7535\u5b50\u90ae\u4ef6\u8ddf\u8fdb\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u53cd\u9988\u8bf7\u6c42\u7b49\u7b56\u7565\u53ef\u4ee5\u589e\u5f3a\u5ba2\u6237\u7559\u5b58\u7387\u3002\u6839\u636e <a href=\"https:\/\/www.bain.com\" target=\"_blank\" rel=\"noopener\">\u8d1d\u6069\u516c\u53f8<\/a>, \u63d0\u9ad851%\u7684\u5ba2\u6237\u7559\u5b58\u7387\u53ef\u4ee5\u4f7f\u5229\u6da6\u589e\u52a0251%\u5230951%\u3002<\/li>\n<\/ol>\n<p>\u5f15\u5165\u8bf8\u5982 <a href=\"https:\/\/messengerbot.app\/zh\/\" target=\"_blank\">Messenger Bots<\/a> \u7b49\u5de5\u5177\u53ef\u4ee5\u589e\u5f3a\u5ba2\u6237\u5728\u6574\u4e2a\u6f0f\u6597\u4e2d\u7684\u4e92\u52a8\uff0c\u63d0\u4f9b\u5373\u65f6\u54cd\u5e94\u4ee5\u89e3\u7b54\u8be2\u95ee\u5e76\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u4ed6\u4eec\u7684\u65c5\u7a0b\u3002\u8fd9\u79cd\u81ea\u52a8\u5316\u53ef\u4ee5\u6539\u5584\u53c2\u4e0e\u5ea6\u5e76\u7b80\u5316\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<h3>\u6570\u5b57\u8425\u9500\u4e2d\u5e7f\u544a\u6f0f\u6597\u7684\u91cd\u8981\u6027<\/h3>\n<p>\u7406\u89e3\u548c\u4f18\u5316\u5e7f\u544a\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\u5bf9\u65e8\u5728\u6709\u6548\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u505a\u51fa\u660e\u667a\u8d2d\u4e70\u51b3\u7b56\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5229\u7528\u9488\u5bf9\u6bcf\u4e2a\u9636\u6bb5\u91cf\u8eab\u5b9a\u5236\u7684\u7b56\u7565\uff0c\u516c\u53f8\u53ef\u4ee5\u589e\u52a0\u9500\u552e\u5e76\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u6709\u5173\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u5173\u4e8e <a href=\"https:\/\/www.digitalmarketinginstitute.com\" target=\"_blank\" rel=\"noopener\">\u6570\u5b57\u8425\u9500\u7b56\u7565<\/a> \u548c <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1%e5%a6%82%e4%bd%95%e5%88%b6%e4%bd%9c-facebook-messenger-%e6%9c%ba%e5%99%a8%e4%ba%ba%ef%bc%9a%e5%88%9b%e5%bb%ba%e3%80%81%e8%87%aa%e5%8a%a8%e5%8c%96%e5%92%8c%e8%b4%a7%e5%b8%81%e5%8c%96\/\" target=\"_blank\">\u521b\u5efa\u548c\u8d27\u5e01\u5316\u60a8\u7684\u804a\u5929\u673a\u5668\u4eba<\/a> \u4ee5\u589e\u5f3a\u60a8\u7684\u5e7f\u544a\u6f0f\u6597\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/ad-funnels-338918.avif\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u8425\u9500\u6f0f\u6597\u6709\u54ea\u56db\u79cd\uff1f<\/h2>\n<p>\u4e86\u89e3\u56db\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6f0f\u6597\u5bf9\u4e8e\u4efb\u4f55\u5e0c\u671b\u4f18\u5316\u5e7f\u544a\u7b56\u7565\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u6bcf\u4e2a\u6f0f\u6597\u5728\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u7684\u65c5\u7a0b\u4e2d\u90fd\u53d1\u6325\u7740\u72ec\u7279\u7684\u4f5c\u7528\uff0c\u6700\u7ec8\u5bfc\u81f4\u8f6c\u5316\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u901a\u8fc7\u5229\u7528 <a href=\"https:\/\/messengerbot.app\/zh\/#features\">\u5e7f\u544a\u6f0f\u6597<\/a>, \u4f01\u4e1a\u53ef\u4ee5\u5728\u6bcf\u4e2a\u9636\u6bb5\u6709\u6548\u5730\u5438\u5f15\u4ed6\u4eec\u7684\u53d7\u4f17\u3002<\/p>\n<h3>\u63a2\u7d22\u56db\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6f0f\u6597<\/h3>\n<p>\u8425\u9500\u6f0f\u6597\u662f\u4e00\u4e2a\u5173\u952e\u6a21\u578b\uff0c\u5c55\u793a\u4e86\u5ba2\u6237\u4ece\u521d\u6b65\u610f\u8bc6\u5230\u957f\u671f\u5fe0\u8bda\u7684\u65c5\u7a0b\u3002\u7406\u89e3\u8425\u9500\u6f0f\u6597\u7684\u56db\u4e2a\u5173\u952e\u9636\u6bb5\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u60a8\u7684\u8425\u9500\u7b56\u7565\u3002\u4ee5\u4e0b\u662f\u56db\u4e2a\u9636\u6bb5\uff1a<\/p>\n<ol>\n<li><strong>Awareness<\/strong>: \u8fd9\u662f\u6f0f\u6597\u7684\u9876\u90e8\uff0c\u6f5c\u5728\u5ba2\u6237\u9996\u6b21\u610f\u8bc6\u5230\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u3002\u6709\u6548\u7684\u7b56\u7565\u5305\u62ec\u5185\u5bb9\u8425\u9500\u3001\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u3002\u6839\u636e <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, 61%\u7684\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u751f\u6210\u6d41\u91cf\u548c\u6f5c\u5728\u5ba2\u6237\u662f\u4ed6\u4eec\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\uff0c\u8fd9\u7a81\u663e\u4e86\u5f3a\u5927\u610f\u8bc6\u7b56\u7565\u7684\u91cd\u8981\u6027\u3002<\/li>\n<li><strong>\u8003\u8651<\/strong>: \u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u5c06\u60a8\u7684\u4ea7\u54c1\u4e0e\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u8bc4\u4f30\u3002\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u5982\u6848\u4f8b\u7814\u7a76\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u8be6\u7ec6\u7684\u4ea7\u54c1\u63cf\u8ff0\uff0c\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u51b3\u7b56\u3002DemandGen\u7684\u7814\u7a76\u8868\u660e\uff0c47%\u7684\u4e70\u5bb6\u5728\u4e0e\u9500\u552e\u4ee3\u8868\u63a5\u89e6\u4e4b\u524d\u4f1a\u67e5\u770b\u4e09\u5230\u4e94\u7bc7\u5185\u5bb9\uff0c\u8fd9\u5f3a\u8c03\u4e86\u63d0\u4f9b\u5168\u9762\u4fe1\u606f\u7684\u5fc5\u8981\u6027\u3002<\/li>\n<li><strong>\u8f6c\u5316<\/strong>: \u8fd9\u662f\u6f5c\u5728\u5ba2\u6237\u8f6c\u53d8\u4e3a\u5ba2\u6237\u7684\u5173\u952e\u9636\u6bb5\u3002\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u7b56\u7565\u5305\u62ec\u4f18\u5316\u7740\u9646\u9875\u3001\u4f7f\u7528\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\u4ee5\u53ca\u63d0\u4f9b\u6298\u6263\u6216\u514d\u8d39\u8bd5\u7528\u7b49\u6fc0\u52b1\u63aa\u65bd\u3002Unbounce\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u4e2a\u6027\u5316\u7684CTA\u53ef\u4ee5\u5c06\u8f6c\u5316\u7387\u63d0\u9ad8202%\uff0c\u5c55\u793a\u4e86\u91cf\u8eab\u5b9a\u5236\u7684\u65b9\u6cd5\u7684\u6709\u6548\u6027\u3002<\/li>\n<li><strong>\u5fe0\u8bda\u5ea6<\/strong>: \u6700\u540e\u9636\u6bb5\u4e13\u6ce8\u4e8e\u7559\u4f4f\u5ba2\u6237\u5e76\u9f13\u52b1\u91cd\u590d\u8d2d\u4e70\u3002\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3001\u5fe0\u8bda\u5ea6\u8ba1\u5212\u548c\u4e2a\u6027\u5316\u8ddf\u8fdb\u4e0e\u5ba2\u6237\u4e92\u52a8\uff0c\u53ef\u4ee5\u57f9\u517b\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002\u6839\u636e\u8d1d\u6069\u516c\u53f8\uff0c\u5ba2\u6237\u4fdd\u7559\u7387\u6bcf\u63d0\u9ad85%\uff0c\u5229\u6da6\u53ef\u4ee5\u589e\u52a025%\u523095%\uff0c\u5f3a\u8c03\u4e86\u8fd9\u4e00\u9636\u6bb5\u7684\u91cd\u8981\u6027\u3002<\/li>\n<\/ol>\n<p>\u7ed3\u5408\u50cf <a href=\"https:\/\/messengerbot.app\/zh\/\">Messenger Bots<\/a> \u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u5373\u65f6\u54cd\u5e94\u548c\u4e2a\u6027\u5316\u4e92\u52a8\u6765\u589e\u5f3a\u5ba2\u6237\u5728\u8fd9\u4e9b\u9636\u6bb5\u7684\u53c2\u4e0e\u5ea6\uff0c\u8fdb\u4e00\u6b65\u63a8\u52a8\u8f6c\u5316\u548c\u5fe0\u8bda\u5ea6\u3002\u901a\u8fc7\u7406\u89e3\u548c\u4f18\u5316\u8425\u9500\u6f0f\u6597\u7684\u6bcf\u4e2a\u9636\u6bb5\uff0c\u54c1\u724c\u53ef\u4ee5\u521b\u5efa\u66f4\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff0c\u4e0d\u4ec5\u5438\u5f15\u5ba2\u6237\uff0c\u8fd8\u80fd\u7559\u4f4f\u5ba2\u6237\u3002<\/p>\n<h3>\u5e7f\u544a\u6f0f\u6597\u793a\u4f8b\uff1a\u73b0\u5b9e\u4e16\u754c\u5e94\u7528<\/h3>\n<p>\u5e7f\u544a\u6f0f\u6597\u662f\u8425\u9500\u6f0f\u6597\u6982\u5ff5\u7684\u5b9e\u9645\u5e94\u7528\uff0c\u5c55\u793a\u4e86\u4f01\u4e1a\u5982\u4f55\u6709\u6548\u5730\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u4ed6\u4eec\u7684\u65c5\u7a0b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u663e\u8457\u7684\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li><strong>Facebook\u5e7f\u544a\u6f0f\u6597<\/strong>: \u8bb8\u591a\u54c1\u724c\u5229\u7528 <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b7%e5%8f%8d%e9%a6%88%e7%9a%84%e8%89%ba%e6%9c%af%ef%bc%9a%e5%a6%82%e4%bd%95%e5%88%86%e6%9e%90%e5%ae%a2%e6%88%b7%e5%8f%8d%e9%a6%88%e4%bb%a5%e6%8f%90%e9%ab%98%e6%bb%a1\/\">Facebook\u5e7f\u544a\u6f0f\u6597<\/a> \u9488\u5bf9\u7279\u5b9a\u7684\u4eba\u7fa4\uff0c\u521b\u5efa\u4e0e\u4e0d\u540c\u9636\u6bb5\u7528\u6237\u4ea7\u751f\u5171\u9e23\u7684\u5b9a\u5236\u5185\u5bb9\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u589e\u52a0\u4e86\u53c2\u4e0e\u5ea6\uff0c\u8fd8\u63d0\u9ad8\u4e86\u8f6c\u5316\u7387\u3002<\/li>\n<li><strong>\u65c5\u884c\u793e\u5e7f\u544a\u6f0f\u6597<\/strong>: \u65c5\u884c\u793e\u901a\u5e38\u5b9e\u65bd <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1-facebook-messenger-%e6%9c%ba%e5%99%a8%e4%ba%ba%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%ae%be%e7%bd%ae%e8%87%aa%e5%8a%a8%e5%8c%96%e5%92%8c%e7%9b%88%e5%88%a9%e7%ad%96%e7%95%a5%ef%bc%8c\/\">\u65c5\u884c\u793e\u5e7f\u544a\u6f0f\u6597<\/a> \u4ee5\u5438\u5f15\u6f5c\u5728\u7684\u65c5\u884c\u8005\u3002\u901a\u8fc7\u63d0\u4f9b\u8bf1\u4eba\u7684\u5957\u9910\u548c\u4e2a\u6027\u5316\u63a8\u8350\uff0c\u4ed6\u4eec\u65e0\u7f1d\u5730\u5f15\u5bfc\u7528\u6237\u4ece\u610f\u8bc6\u5230\u9884\u8ba2\u3002<\/li>\n<li><strong>\u72ec\u7acb\u5e7f\u544a\u6f0f\u6597<\/strong>: \u72ec\u7acb\u5e7f\u544a\u6f0f\u6597\u662f\u53e6\u4e00\u79cd\u6709\u6548\u7684\u7b56\u7565\uff0c\u4f01\u4e1a\u5229\u7528\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6765\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u3002\u901a\u8fc7\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u548c\u660e\u786e\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5fe0\u5b9e\u5ba2\u6237\u3002<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b <a href=\"https:\/\/messengerbot.app\/zh\/free-trial-offer\/\">\u5e7f\u544a\u6f0f\u6597\u793a\u4f8b<\/a> \u5c55\u793a\u4e86\u5404\u4e2a\u884c\u4e1a\u8425\u9500\u6f0f\u6597\u7684\u591a\u6837\u6027\uff0c\u5f3a\u8c03\u4e86\u7406\u89e3\u5ba2\u6237\u884c\u4e3a\u548c\u504f\u597d\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u63a8\u52a8\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<h2>Google Ads\u4e2d\u7684\u6f0f\u6597\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u7406\u89e3Google Ads\u5728\u5e7f\u544a\u6f0f\u6597\u4e2d\u7684\u4f5c\u7528\u5bf9\u4e8e\u6700\u5927\u5316\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u81f3\u5173\u91cd\u8981\u3002Google Ads\u6f0f\u6597\u662f\u4e00\u4e2a\u6218\u7565\u6846\u67b6\uff0c\u6307\u5bfc\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u8d2d\u4e70\u8fc7\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\uff0c\u4ece\u610f\u8bc6\u5230\u8f6c\u5316\u3002\u901a\u8fc7\u5229\u7528\u6f0f\u6597\u7b56\u7565\uff0c\u5e7f\u544a\u5546\u53ef\u4ee5\u5728\u591a\u4e2a\u63a5\u89e6\u70b9\u6709\u6548\u5730\u5438\u5f15\u6f5c\u5728\u5ba2\u6237\uff0c\u589e\u52a0\u4ed6\u4eec\u5728\u51c6\u5907\u8d2d\u4e70\u65f6\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u3002<\/p>\n<h3>Google Ads\u4e2d\u7684\u6f0f\u6597\uff1a\u7406\u89e3\u4e70\u5bb6\u7684\u65c5\u7a0b<\/h3>\n<p>1. <strong>\u610f\u8bc6\u9636\u6bb5<\/strong>: \u5728\u6f0f\u6597\u7684\u9876\u90e8\uff0c\u76ee\u6807\u662f\u521b\u9020\u54c1\u724c\u610f\u8bc6\u3002\u5e7f\u544a\u5546\u53ef\u4ee5\u4f7f\u7528\u5c55\u793a\u5e7f\u544a\u3001\u89c6\u9891\u5e7f\u544a\u548c\u641c\u7d22\u5e7f\u544a\u6765\u63a5\u89e6\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u7814\u7a76\u8868\u660e\uff0c70%\u7684\u6d88\u8d39\u8005\u66f4\u559c\u6b22\u901a\u8fc7\u5185\u5bb9\u800c\u975e\u4f20\u7edf\u5e7f\u544a\u4e86\u89e3\u4ea7\u54c1\uff08\u5185\u5bb9\u8425\u9500\u7814\u7a76\u6240\uff09\u3002<\/p>\n<p>2. <strong>\u8003\u8651\u9636\u6bb5<\/strong>: \u5728\u8fd9\u4e2a\u4e2d\u95f4\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u6b63\u5728\u8bc4\u4f30\u4ed6\u4eec\u7684\u9009\u62e9\u3002\u5728\u8fd9\u91cc\uff0cGoogle Ads\u53ef\u4ee5\u5229\u7528\u518d\u8425\u9500\u7b56\u7565\u91cd\u65b0\u5438\u5f15\u4e4b\u524d\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u7684\u7528\u6237\u3002\u63d0\u4f9b\u4fe1\u606f\u4e30\u5bcc\u7684\u5185\u5bb9\uff0c\u5982\u535a\u5ba2\u6587\u7ae0\u6216\u6bd4\u8f83\u6307\u5357\uff0c\u53ef\u4ee5\u5e2e\u52a9\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u3002\u6839\u636eHubSpot\u7684\u8bf4\u6cd5\uff0c\u64c5\u957f\u6f5c\u5728\u5ba2\u6237\u57f9\u517b\u7684\u516c\u53f8\u80fd\u591f\u4ee533%\u66f4\u4f4e\u7684\u6210\u672c\u4ea7\u751f50%\u66f4\u591a\u7684\u9500\u552e\u51c6\u5907\u597d\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n<p>3. <strong>\u8f6c\u5316\u9636\u6bb5<\/strong>: \u5728\u6f0f\u6597\u7684\u5e95\u90e8\uff0c\u91cd\u70b9\u8f6c\u5411\u5c06\u6f5c\u5728\u5ba2\u6237\u8f6c\u5316\u4e3a\u5ba2\u6237\u3002\u8fd9\u53ef\u4ee5\u901a\u8fc7\u7a81\u51fa\u7279\u522b\u4f18\u60e0\u6216\u4fc3\u9500\u7684\u9488\u5bf9\u6027\u641c\u7d22\u5e7f\u544a\u6765\u5b9e\u73b0\u3002\u6574\u5408\u660e\u786e\u7684\u53f7\u53ec\u6027\u7528\u8bed\uff08CTA\uff09\u5e76\u4f18\u5316\u7740\u9646\u9875\u9762\u4ee5\u5b9e\u73b0\u8f6c\u5316\u81f3\u5173\u91cd\u8981\u3002Unbounce\u7684\u4e00\u9879\u7814\u7a76\u53d1\u73b0\uff0c\u5177\u6709\u5355\u4e00CTA\u7684\u7740\u9646\u9875\u9762\u53ef\u4ee5\u5c06\u8f6c\u5316\u7387\u63d0\u9ad8220%\u3002<\/p>\n<p>4. <strong>\u8d2d\u4e70\u540e\u9636\u6bb5<\/strong>: \u5728\u8d2d\u4e70\u540e\uff0c\u4fdd\u6301\u53c2\u4e0e\u5ea6\u4ee5\u9f13\u52b1\u91cd\u590d\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u3002\u5229\u7528Google Ads\u8fdb\u884c\u518d\u5b9a\u4f4d\u53ef\u4ee5\u5e2e\u52a9\u60a8\u7684\u54c1\u724c\u4fdd\u6301\u5728\u5ba2\u6237\u5fc3\u4e2d\u3002\u6b64\u5916\uff0c\u6574\u5408Messenger Bots\u7b49\u5de5\u5177\u53ef\u4ee5\u4fc3\u8fdb\u5ba2\u6237\u652f\u6301\u5e76\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\uff0c\u63d0\u4f9b\u5373\u65f6\u5e2e\u52a9\u5e76\u57f9\u517b\u5fe0\u8bda\u5ea6\u3002<\/p>\n<h3>\u6700\u4f73\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u5e7f\u544a\u6f0f\u6597<\/h3>\n<p>\u8981\u4e3a\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u521b\u5efa\u6709\u6548\u7684\u5e7f\u544a\u6f0f\u6597\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><strong>\u5229\u7528\u5e7f\u544a\u6f0f\u6597\u793a\u4f8b\uff1a<\/strong> \u67e5\u770b\u7ade\u4e89\u5bf9\u624b\u6216\u884c\u4e1a\u9886\u8896\u7684\u6210\u529f\u5e7f\u544a\u6f0f\u6597\uff0c\u4ee5\u4e86\u89e3\u4ec0\u4e48\u6709\u6548\u3002\u4f8b\u5982\uff0cFacebook\u5e7f\u544a\u6f0f\u6597\u901a\u5e38\u7ed3\u5408\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u89c9\u6548\u679c\u548c\u5f15\u4eba\u6ce8\u76ee\u7684\u6587\u6848\u6765\u5438\u5f15\u6ce8\u610f\u3002<\/li>\n<li><strong>\u5b9e\u65bd\u57fa\u672c\u5e7f\u544a\u6f0f\u6597\u518d\u8425\u9500\uff1a<\/strong> \u8fd9\u6d89\u53ca\u5230\u9488\u5bf9\u4e4b\u524d\u4e0e\u60a8\u7684\u5e7f\u544a\u6216\u7f51\u7ad9\u4e92\u52a8\u8fc7\u7684\u7528\u6237\u3002\u901a\u8fc7\u63d0\u9192\u4ed6\u4eec\u60a8\u7684\u4ea7\u54c1\uff0c\u60a8\u53ef\u4ee5\u589e\u52a0\u8f6c\u5316\u7684\u673a\u4f1a\u3002<\/li>\n<li><strong>\u63a2\u7d22Meta\u5e7f\u544a\u6f0f\u6597\u6280\u672f\uff1a<\/strong> \u5229\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u521b\u5efa\u4e00\u4e2a\u8fde\u8d2f\u7684\u5e7f\u544a\u6f0f\u6597\uff0c\u63a8\u52a8\u6d41\u91cf\u5230\u60a8\u7684\u8c37\u6b4c\u5e7f\u544a\u6d3b\u52a8\u3002\u8fd9\u53ef\u4ee5\u589e\u5f3a\u53ef\u89c1\u6027\u548c\u53c2\u4e0e\u5ea6\u3002<\/li>\n<li><strong>\u8003\u8651\u65c5\u884c\u793e\u5e7f\u544a\u6f0f\u6597\uff1a<\/strong> \u5bf9\u4e8e\u7ec6\u5206\u5e02\u573a\uff0c\u5b9a\u5236\u60a8\u7684\u5e7f\u544a\u6f0f\u6597\u4ee5\u6ee1\u8db3\u7279\u5b9a\u5ba2\u6237\u9700\u6c42\u548c\u504f\u597d\uff0c\u786e\u4fdd\u60a8\u7684\u4fe1\u606f\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5b9e\u65bd\u8fd9\u4e9b\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u6709\u6548\u5730\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u5b8c\u6210\u8d2d\u4e70\u65c5\u7a0b\uff0c\u6700\u7ec8\u5b9e\u73b0\u8f6c\u5316\u7387\u548c\u5ba2\u6237\u7559\u5b58\u7387\u7684\u63d0\u9ad8\u3002\u6709\u5173\u4f18\u5316\u5e7f\u544a\u6f0f\u6597\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u67e5\u770b <a href=\"https:\/\/messengerbot.app\/zh\/#features\">Messenger Bot \u529f\u80fd<\/a> \u5e76\u63a2\u7d22\u81ea\u52a8\u5316\u5982\u4f55\u589e\u5f3a\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f3\u6f0f\u6597\u7b56\u7565\uff1f<\/h2>\n<p>3\u6f0f\u6597\u7b56\u7565\uff0c\u901a\u5e38\u5728\u8425\u9500\u4e2d\u63d0\u5230\uff0c\u5c06\u5ba2\u6237\u65c5\u7a0b\u7b80\u5316\u4e3a\u4e09\u4e2a\u4e0d\u540c\u7684\u9636\u6bb5\uff1a<\/p>\n<ol>\n<li><strong>\u6f0f\u6597\u9876\u90e8 (TOFU)<\/strong>: \u8fd9\u662f\u610f\u8bc6\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u9996\u6b21\u63a5\u89e6\u5230\u60a8\u7684\u54c1\u724c\u3002\u5728\u8fd9\u91cc\uff0c\u76ee\u6807\u662f\u901a\u8fc7\u5f15\u4eba\u5165\u80dc\u7684\u5185\u5bb9\u3001\u793e\u4ea4\u5a92\u4f53\u63a8\u5e7f\u548c\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08SEO\uff09\u5438\u5f15\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u6709\u6548\u7684\u7b56\u7565\u5305\u62ec\u535a\u5ba2\u6587\u7ae0\u3001\u4fe1\u606f\u56fe\u8868\u548c\u89c6\u9891\uff0c\u8fd9\u4e9b\u5185\u5bb9\u89e3\u51b3\u4e86\u5e38\u89c1\u7684\u75db\u70b9\u6216\u5174\u8da3\u3002\u6839\u636e\u4e00\u9879\u7814\u7a76\uff0c <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \u4f18\u5148\u8003\u8651\u535a\u5ba2\u7684\u516c\u53f8\u66f4\u6709\u53ef\u80fd\u770b\u523013\u500d\u7684\u6b63\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n<li><strong>\u6f0f\u6597\u4e2d\u90e8 (MOFU)<\/strong>: \u5728\u8fd9\u4e2a\u8003\u8651\u9636\u6bb5\uff0c\u6f5c\u5728\u5ba2\u6237\u6b63\u5728\u8bc4\u4f30\u4ed6\u4eec\u7684\u9009\u62e9\u3002\u5728\u8fd9\u91cc\uff0c\u91cd\u70b9\u8f6c\u5411\u901a\u8fc7\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\uff08\u5982\u6848\u4f8b\u7814\u7a76\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\uff09\u6765\u57f9\u517b\u5173\u7cfb\u3002\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u8d44\u6e90\u6709\u52a9\u4e8e\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u5c06\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u4e3a\u8be5\u9886\u57df\u7684\u6743\u5a01\u3002DemandGen\u7684\u7814\u7a76\u8868\u660e\uff0c47%\u7684\u4e70\u5bb6\u5728\u4e0e\u9500\u552e\u4ee3\u8868\u63a5\u89e6\u4e4b\u524d\u4f1a\u67e5\u770b\u4e09\u5230\u4e94\u7bc7\u5185\u5bb9\u3002<\/li>\n<li><strong>\u6f0f\u6597\u5e95\u90e8 (BOFU)<\/strong>: \u8fd9\u662f\u6f5c\u5728\u5ba2\u6237\u51c6\u5907\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\u7684\u8f6c\u5316\u9636\u6bb5\u3002\u8fd9\u91cc\u7684\u7b56\u7565\u5305\u62ec\u4e2a\u6027\u5316\u4f18\u60e0\u3001\u4ea7\u54c1\u6f14\u793a\u548c\u5ba2\u6237\u63a8\u8350\u3002\u5229\u7528\u50cfMessenger Bots\u8fd9\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u901a\u8fc7\u63d0\u4f9b\u5373\u65f6\u54cd\u5e94\u6765\u589e\u5f3a\u5ba2\u6237\u4e92\u52a8\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7684\u53ef\u80fd\u6027\u3002Drift\u7684\u4e00\u4efd\u62a5\u544a\u5f3a\u8c03\uff0c64%\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u4e0e\u54c1\u724c\u5b9e\u65f6\u6c9f\u901a\u3002<\/li>\n<\/ol>\n<p>\u901a\u8fc7\u6709\u6548\u5b9e\u65bd3\u6f0f\u6597\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u5176\u8425\u9500\u5de5\u4f5c\uff0c\u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\uff0c\u5e76\u6700\u7ec8\u63a8\u52a8\u9500\u552e\u3002<\/p>\n<h3>Facebook\u5e7f\u544a\u6f0f\u6597\u793a\u4f8b\uff1a\u6848\u4f8b\u7814\u7a76<\/h3>\n<p>Facebook\u5e7f\u544a\u6f0f\u6597\u662f\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u8d2d\u4e70\u8fc7\u7a0b\u7684\u5f3a\u5927\u65b9\u5f0f\u3002\u901a\u8fc7\u5229\u75283\u6f0f\u6597\u7b56\u7565\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u4ee5\u4fbf\u5728\u6bcf\u4e2a\u9636\u6bb5\u4e0e\u5176\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\uff1a<\/p>\n<ul>\n<li><strong>TOFU\u7b56\u7565<\/strong>: \u4f7f\u7528\u5f15\u4eba\u5165\u80dc\u7684\u89c6\u9891\u5e7f\u544a\u4ecb\u7ecd\u60a8\u7684\u54c1\u724c\u5e76\u7a81\u51fa\u5173\u952e\u4f18\u52bf\u3002\u4f8b\u5982\uff0c\u4e00\u4e2a\u65c5\u6e38\u4ee3\u7406\u5e7f\u544a\u6f0f\u6597\u53ef\u80fd\u5c55\u793a\u4ee4\u4eba\u60ca\u53f9\u7684\u76ee\u7684\u5730\u4ee5\u5438\u5f15\u6ce8\u610f\u3002<\/li>\n<li><strong>MOFU\u7b56\u7565<\/strong>: \u5206\u4eab\u63a8\u8350\u548c\u7528\u6237\u751f\u6210\u7684\u5185\u5bb9\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002Facebook\u5e7f\u544a\u6f0f\u6597\u793a\u4f8b\u901a\u5e38\u5305\u62ec\u5c55\u793a\u6210\u529f\u5ba2\u6237\u4f53\u9a8c\u7684\u6848\u4f8b\u7814\u7a76\u3002<\/li>\n<li><strong>BOFU\u7b56\u7565<\/strong>: \u5b9e\u65bd\u518d\u8425\u9500\u5e7f\u544a\uff0c\u63d0\u4f9b\u9650\u65f6\u6298\u6263\u6216\u72ec\u5bb6\u4f18\u60e0\u4ee5\u9f13\u52b1\u8f6c\u5316\u3002\u57fa\u672c\u7684\u5e7f\u544a\u6f0f\u6597\u518d\u8425\u9500\u7b56\u7565\u53ef\u4ee5\u901a\u8fc7\u63d0\u9192\u6f5c\u5728\u5ba2\u6237\u4ed6\u4eec\u7684\u5174\u8da3\u663e\u8457\u63d0\u5347\u9500\u552e\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5206\u6790\u8fd9\u4e9bFacebook\u5e7f\u544a\u6f0f\u6597\u793a\u4f8b\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4f18\u5316\u4ed6\u4eec\u7684\u65b9\u6cd5\uff0c\u589e\u5f3a\u4ed6\u4eec\u7684\u5e7f\u544a\u6f0f\u6597\uff0c\u4ee5\u5b9e\u73b0\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/07\/ad-funnels-204722.png\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u8425\u9500\u6f0f\u6597\u8fc7\u65f6\u4e86\u5417\uff1f<\/h2>\n<p>\u8425\u9500\u6f0f\u6597\u7684\u6982\u5ff5\u5df2\u7ecf\u53d1\u751f\u4e86\u663e\u8457\u53d8\u5316\uff0c\u7279\u522b\u662f\u5728\u6570\u5b57\u65f6\u4ee3\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u80cc\u666f\u4e0b\u3002\u867d\u7136\u4f20\u7edf\u7684\u8425\u9500\u6f0f\u6597\u2014\u2014\u5305\u62ec\u610f\u8bc6\u3001\u8003\u8651\u548c\u51b3\u7b56\u7b49\u9636\u6bb5\u2014\u2014\u66fe\u7ecf\u6709\u6548\uff0c\u4f46\u5b83\u4eec\u8d8a\u6765\u8d8a\u88ab\u89c6\u4e3a\u8fc7\u65f6\u3002\u5411\u975e\u7ebf\u6027\u6a21\u578b\u7684\u8f6c\u53d8\u53cd\u6620\u4e86\u73b0\u4ee3\u6d88\u8d39\u8005\u884c\u4e3a\uff0c\u5ba2\u6237\u53c2\u4e0e\u4e00\u4e2a\u52a8\u6001\u5faa\u73af\uff0c\u5176\u4e2d\u5305\u62ec\u53d1\u73b0\u3001\u7092\u4f5c\u3001\u8d2d\u4e70\u548c\u793e\u533a\u7b49\u9636\u6bb5\u3002\u8fd9\u4e00\u6f14\u53d8\u7a81\u663e\u4e86\u54c1\u724c\u9700\u8981\u8c03\u6574\u5176\u7b56\u7565\u4ee5\u4fdd\u6301\u76f8\u5173\u6027\u3002<\/p>\n<h3>2025\u5e74\u8425\u9500\u6f0f\u6597\u7684\u6f14\u53d8<\/h3>\n<p>\u52302025\u5e74\uff0c\u8425\u9500\u6f0f\u6597\u7684\u683c\u5c40\u53d1\u751f\u4e86\u5267\u70c8\u53d8\u5316\u3002\u4ee5\u4e0b\u662f\u5851\u9020\u8fd9\u4e00\u6f14\u53d8\u7684\u4e00\u4e9b\u5173\u952e\u8d8b\u52bf\uff1a<\/p>\n<ul>\n<li><strong>\u8f6c\u5411\u975e\u7ebf\u6027\u6a21\u578b\uff1a<\/strong> \u73b0\u4ee3\u6d88\u8d39\u8005\u4e0d\u518d\u9075\u5faa\u7b80\u5355\u7684\u8def\u5f84\u3002\u76f8\u53cd\uff0c\u4ed6\u4eec\u6839\u636e\u4e0e\u54c1\u724c\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u7684\u4e92\u52a8\uff0c\u7a7f\u8d8a\u4e0d\u540c\u7684\u9636\u6bb5\u3002<\/li>\n<li><strong>\u53c2\u4e0e\u7684\u91cd\u8981\u6027\uff1a<\/strong> \u56f4\u7ed5\u60a8\u7684\u54c1\u724c\u5efa\u7acb\u793e\u533a\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u3001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u4e92\u52a8\u5185\u5bb9\u4e0e\u5ba2\u6237\u4e92\u52a8\uff0c\u80fd\u591f\u57f9\u517b\u5fe0\u8bda\u5ea6\u5e76\u9f13\u52b1\u91cd\u590d\u8d2d\u4e70\u3002<\/li>\n<li><strong>\u5229\u7528\u6280\u672f\uff1a<\/strong> \u50cf\u8fd9\u6837\u7684\u5de5\u5177\u4ee5\u5176\u7528\u6237\u53cb\u597d\u7684\u754c\u9762\u800c\u95fb\u540d\uff0c\u4f7f\u5f97\u5373\u4f7f\u662f\u7f16\u7801\u7ecf\u9a8c\u6709\u9650\u7684\u4eba\u4e5f\u80fd\u8f7b\u677e\u4f7f\u7528\u3002 <a href=\"https:\/\/messengerbot.app\/zh\/\">Messenger Bots<\/a> \u901a\u8fc7\u63d0\u4f9b\u5373\u65f6\u54cd\u5e94\u548c\u4e2a\u6027\u5316\u4f53\u9a8c\u6765\u589e\u5f3a\u5ba2\u6237\u4e92\u52a8\uff0c\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u8d2d\u4e70\u8fc7\u7a0b\u3002<\/li>\n<li><strong>\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\uff1a<\/strong> \u5229\u7528\u5206\u6790\u5bf9\u4e8e\u7406\u89e3\u5ba2\u6237\u884c\u4e3a\u81f3\u5173\u91cd\u8981\u3002\u54c1\u724c\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u6765\u81ea\u5404\u4e2a\u63a5\u89e6\u70b9\u7684\u6570\u636e\u6765\u4f18\u5316\u4ed6\u4eec\u7684\u7b56\u7565\uff0c\u786e\u4fdd\u8425\u9500\u5de5\u4f5c\u76f8\u5173\u4e14\u6709\u6548\u3002<\/li>\n<\/ul>\n<h3>\u514d\u8d39\u5e7f\u544a\u6f0f\u6597\uff1a\u5b83\u4eec\u4ecd\u7136\u6709\u6548\u5417\uff1f<\/h3>\n<p>\u514d\u8d39\u5e7f\u544a\u6f0f\u6597\u4ecd\u7136\u53ef\u4ee5\u6709\u6548\uff0c\u4f46\u5b83\u4eec\u7684\u6210\u529f\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u51b3\u4e8e\u5b9e\u65bd\u65b9\u5f0f\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u8003\u8651\u56e0\u7d20\uff1a<\/p>\n<ul>\n<li><strong>\u4ef7\u503c\u4e3b\u5f20\uff1a<\/strong> \u5373\u4f7f\u662f\u514d\u8d39\u7684\u5e7f\u544a\u6f0f\u6597\u4e5f\u5fc5\u987b\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\uff0c\u4ee5\u5438\u5f15\u548c\u7559\u4f4f\u5ba2\u6237\u3002\u63d0\u4f9b\u4f18\u8d28\u5185\u5bb9\u548c\u5f15\u4eba\u5165\u80dc\u7684\u4f53\u9a8c\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002<\/li>\n<li><strong>\u4e0e\u4ed8\u8d39\u7b56\u7565\u7684\u6574\u5408\uff1a<\/strong> \u5c06\u514d\u8d39\u5e7f\u544a\u6f0f\u6597\u4e0e\u4ed8\u8d39\u5e7f\u544a\u7ed3\u5408\u53ef\u4ee5\u589e\u5f3a\u53ef\u89c1\u6027\u548c\u8986\u76d6\u9762\uff0c\u4f7f\u5176\u5728\u63a8\u52a8\u8f6c\u5316\u65b9\u9762\u66f4\u6709\u6548\u3002<\/li>\n<li><strong>\u6210\u529f\u7684\u4f8b\u5b50\uff1a<\/strong> \u5229\u7528 <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1-facebook-messenger-%e6%9c%ba%e5%99%a8%e4%ba%ba%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%ae%be%e7%bd%ae%e8%87%aa%e5%8a%a8%e5%8c%96%e5%92%8c%e7%9b%88%e5%88%a9%e7%ad%96%e7%95%a5%ef%bc%8c\/\">Facebook\u5e7f\u544a\u6f0f\u6597<\/a> \u7684\u54c1\u724c\u5df2\u7ecf\u770b\u5230\u4e86\u663e\u8457\u7684\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\uff0c\u8bc1\u660e\u4e86\u5f53\u6267\u884c\u5f97\u5f53\u65f6\uff0c\u514d\u8d39\u7684\u7b56\u7565\u4ecd\u7136\u53ef\u4ee5\u4ea7\u751f\u7ed3\u679c\u3002<\/li>\n<\/ul>\n<h2>\u6f0f\u6597\u662f\u5982\u4f55\u5de5\u4f5c\u7684\uff1f<\/h2>\n<p>\u7406\u89e3\u6f0f\u6597\u662f\u5982\u4f55\u5de5\u4f5c\u7684\u5bf9\u4e8e\u4f18\u5316\u60a8\u7684\u8425\u9500\u7b56\u7565\u81f3\u5173\u91cd\u8981\u3002\u5e7f\u544a\u6f0f\u6597\u662f\u4e00\u4e2a\u6218\u7565\u6a21\u578b\uff0c\u5c55\u793a\u4e86\u7528\u6237\u4ece\u6700\u521d\u7684\u610f\u8bc6\u9636\u6bb5\u5230\u6700\u7ec8\u8f6c\u5316\u9636\u6bb5\u7684\u65c5\u7a0b\u3002\u8fd9\u4e2a\u6a21\u578b\u5728\u9500\u552e\u548c\u8425\u9500\u4e2d\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u5e2e\u52a9\u4f01\u4e1a\u7406\u89e3\u548c\u4f18\u5316\u5f71\u54cd\u7528\u6237\u51b3\u7b56\u8fc7\u7a0b\u7684\u5404\u4e2a\u63a5\u89e6\u70b9\u3002<\/p>\n<h3>\u5e7f\u544a\u6f0f\u6597\u7684\u673a\u5236\uff1a\u5b83\u4eec\u5982\u4f55\u63a8\u52a8\u8f6c\u5316<\/h3>\n<p>\u5e7f\u544a\u6f0f\u6597\u901a\u8fc7\u4e09\u4e2a\u4e3b\u8981\u9636\u6bb5\u8fd0\u4f5c:<\/p>\n<ol>\n<li><strong>Awareness<\/strong>: \u5728\u6f0f\u6597\u7684\u9876\u90e8\uff0c\u6f5c\u5728\u5ba2\u6237\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u3001\u641c\u7d22\u5f15\u64ce\u6216\u5e7f\u544a\u7b49\u5404\u79cd\u6e20\u9053\u4e86\u89e3\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u8fd9\u4e2a\u9636\u6bb5\u5bf9\u4e8e\u5438\u5f15\u6ce8\u610f\u529b\u548c\u4ea7\u751f\u5174\u8da3\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u8003\u8651<\/strong>: \u5728\u8fd9\u4e2a\u4e2d\u95f4\u9636\u6bb5\uff0c\u7528\u6237\u8bc4\u4f30\u4ed6\u4eec\u7684\u9009\u9879\u3002\u4ed6\u4eec\u53ef\u80fd\u4f1a\u6bd4\u8f83\u4ea7\u54c1\u3001\u9605\u8bfb\u8bc4\u8bba\u6216\u5bfb\u6c42\u63a8\u8350\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u5982\u535a\u5ba2\u6587\u7ae0\u6216\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u53ef\u4ee5\u5e2e\u52a9\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\u3002<\/li>\n<li><strong>\u8f6c\u5316<\/strong>: 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href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1-facebook-messenger-%e6%9c%ba%e5%99%a8%e4%ba%ba%e7%94%b5%e5%ad%90%e5%95%86%e5%8a%a1%e8%ae%be%e7%bd%ae%e8%87%aa%e5%8a%a8%e5%8c%96%e5%92%8c%e7%9b%88%e5%88%a9%e7%ad%96%e7%95%a5%ef%bc%8c\/\">\u7535\u5b50\u5546\u52a1\u7b56\u7565\u4e0eMessenger\u673a\u5668\u4eba<\/a> \u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u8d2d\u4e70\u8fc7\u7a0b\u3002<\/li>\n<li><strong>\u5b9e\u65bd\u8ddf\u8e2a\u548c\u5206\u6790<\/strong>: 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rel=\"noopener\">Shopify<\/a>.<\/p>\n<h2>\u6709\u6548\u5e7f\u544a\u6f0f\u6597\u7684\u9ad8\u7ea7\u7b56\u7565<\/h2>\n<p>\u5728\u4e0d\u65ad\u53d1\u5c55\u7684\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u638c\u63e1\u6709\u6548\u5e7f\u544a\u6f0f\u6597\u7684\u9ad8\u7ea7\u7b56\u7565\u5bf9\u4e8e\u6700\u5927\u5316\u8f6c\u5316\u548c\u589e\u5f3a\u5ba2\u6237\u53c2\u4e0e\u81f3\u5173\u91cd\u8981\u3002\u901a\u8fc7\u5229\u7528\u521b\u65b0\u6280\u672f\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u5b9a\u5236\u4f53\u9a8c\uff0c\u6700\u7ec8\u63a8\u52a8\u9500\u552e\u548c\u54c1\u724c\u5fe0\u8bda\u5ea6\u3002<\/p>\n<h3>Meta\u5e7f\u544a\u6f0f\u6597\uff1a\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u5b9e\u73b0\u6210\u529f<\/h3>\n<p>Meta\u5e7f\u544a\u6f0f\u6597\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u7b56\u7565\uff0c\u5229\u7528Facebook\u548cInstagram\u7b49\u5e73\u53f0\u5728\u7528\u6237\u8d2d\u4e70\u65c5\u7a0b\u7684\u5404\u4e2a\u9636\u6bb5\u4e0e\u4ed6\u4eec\u4e92\u52a8\u3002\u8fd9\u79cd\u65b9\u6cd5\u5141\u8bb8\u8425\u9500\u4eba\u5458\u521b\u5efa\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u5f15\u5bfc\u6f5c\u5728\u5ba2\u6237\u4ece\u610f\u8bc6\u5230\u8f6c\u5316\u3002<\/p>\n<ul>\n<li><strong>\u610f\u8bc6\u9636\u6bb5\uff1a<\/strong> 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