{"id":256409,"date":"2025-08-15T03:07:07","date_gmt":"2025-08-15T10:07:07","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/"},"modified":"2025-08-15T03:07:07","modified_gmt":"2025-08-15T10:07:07","slug":"%e6%8e%8c%e6%8f%a1%e5%9f%ba%e4%ba%8e%e8%b4%a6%e6%88%b7%e7%9a%84%e8%90%a5%e9%94%80%e5%85%b3%e9%94%ae%e7%a4%ba%e4%be%8b%e3%80%81%e8%a7%92%e8%89%b2%e5%92%8c%e6%88%90%e5%8a%9f%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/","title":{"rendered":"\u638c\u63e1\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff1a\u6210\u529f\u7684\u5173\u952e\u793a\u4f8b\u3001\u89d2\u8272\u548c\u7b56\u7565"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/\" data-essbisposttitle=\"Mastering Accounts Based Marketing: Key Examples, Roles, and Strategies for Success\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u5173\u952e\u8981\u70b9<\/h2>\n<ul>\n<li>\u638c\u63e1 <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM)<\/strong> \u589e\u5f3a\u76ee\u6807\u5b9a\u4f4d\u3001\u53c2\u4e0e\u5ea6\u548c\u6574\u4f53\u8425\u9500\u6548\u679c\u3002<\/li>\n<li>ABM \u4e13\u6ce8\u4e8e\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u8d26\u6237\uff0c\u4fc3\u8fdb\u66f4\u6df1\u5c42\u6b21\u7684\u5173\u7cfb\u5e76\u63a8\u52a8\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002<\/li>\n<li>\u6210\u529f\u7684 ABM \u7b56\u7565\u5305\u62ec\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u6d3b\u52a8\u3001\u5b9a\u5411\u5e7f\u544a\u548c\u5b9a\u5236\u5185\u5bb9\u8425\u9500\u3002<\/li>\n<li>\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u5408\u4f5c\u5bf9\u4e8e\u5b9e\u73b0\u4e00\u81f4\u6027\u548c\u6700\u5927\u5316 ABM \u9879\u76ee\u7684\u7ed3\u679c\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li>\u5b9e\u65bd ABM \u53ef\u4ee5\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3001\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u548c\u66f4\u597d\u7684\u8d44\u6e90\u5206\u914d\u3002<\/li>\n<li>\u5229\u7528\u6280\u672f\u548c\u5de5\u5177\uff0c\u5982 CRM \u7cfb\u7edf\u548c\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\uff0c\u53ef\u4ee5\u7b80\u5316 ABM \u5de5\u4f5c\u5e76\u8ddf\u8e2a\u53c2\u4e0e\u5ea6\u3002<\/li>\n<li>\u83b7\u5f97 ABM \u8ba4\u8bc1\u53ef\u4ee5\u589e\u5f3a\u4e13\u4e1a\u4fe1\u8a89\uff0c\u5e76\u4f7f\u8425\u9500\u7b56\u7565\u4e0e\u884c\u4e1a\u6700\u4f73\u5b9e\u8df5\u4fdd\u6301\u4e00\u81f4\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u73af\u5883\u4e2d\uff0c\u638c\u63e1 <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500<\/strong> (ABM) \u5bf9\u4e8e\u65e8\u5728\u589e\u5f3a\u5176\u76ee\u6807\u5b9a\u4f4d\u548c\u53c2\u4e0e\u7b56\u7565\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u672c\u6587\u5c06\u6df1\u5165\u63a2\u8ba8 <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500<\/strong>, \u63a2\u7d22\u5176\u5173\u952e\u597d\u5904\u4ee5\u53ca\u5b83\u4e0e\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u7684\u533a\u522b\u3002\u6211\u4eec\u5c06\u63d0\u4f9b\u771f\u5b9e\u4e16\u754c\u7684 <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">\u793a\u4f8b<\/a> \u4ee5\u53ca\u7a81\u51fa\u6210\u529fABM\u7b56\u7565\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u5c55\u793a\u4e00\u4e2a <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4e13\u5bb6<\/strong>. \u6b64\u5916\uff0c\u6211\u4eec\u5c06\u53ef\u89c6\u5316\u6709\u6548\u7684 <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500<\/strong> \u8425\u9500\u6d3b\u52a8\u7684\u6837\u5b50\uff0c\u5e76\u63d0\u4f9b\u9010\u6b65\u6307\u5357\uff0c\u5e2e\u52a9\u60a8\u5728\u7ec4\u7ec7\u4e2d\u5b9e\u65bdABM\u3002\u65e0\u8bba\u60a8\u662f\u5bfb\u6c42\u8ba4\u8bc1\u8fd8\u662f\u5229\u7528\u6a21\u677f\u53d6\u5f97\u6210\u529f\uff0c\u8fd9\u672c\u5168\u9762\u7684\u6307\u5357\u5c06\u4e3a\u60a8\u63d0\u4f9b\u5728 <strong>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500<\/strong>.<\/p>\n<h2>\u4ec0\u4e48\u662f\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff1f<\/h2>\n<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u662f\u4e00\u79cd\u6218\u7565\u65b9\u6cd5\uff0c\u9488\u5bf9\u7279\u5b9a\u8d26\u6237\u800c\u4e0d\u662f\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u8be5\u65b9\u6cd5\u4e13\u6ce8\u4e8e\u521b\u5efa\u4e2a\u6027\u5316\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u6ee1\u8db3\u4e2a\u522b\u8d26\u6237\u7684\u72ec\u7279\u9700\u6c42\uff0c\u4f7f\u5176\u6210\u4e3aB2B\u516c\u53f8\u975e\u5e38\u6709\u6548\u7684\u7b56\u7565\u3002\u901a\u8fc7\u96c6\u4e2d\u7cbe\u529b\u5728\u5173\u952e\u8d26\u6237\u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u57f9\u517b\u66f4\u6df1\u5c42\u6b21\u7684\u5173\u7cfb\u5e76\u63a8\u52a8\u66f4\u9ad8\u7684\u53c2\u4e0e\u7387\u3002<\/p>\n<h3>\u4e86\u89e3\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u57fa\u7840\u77e5\u8bc6<\/h3>\n<p>ABM\u6d89\u53ca\u8bc6\u522b\u9ad8\u4ef7\u503c\u8d26\u6237\u5e76\u5236\u5b9a\u5b9a\u5236\u7684\u8425\u9500\u7b56\u7565\u6765\u5438\u5f15\u5b83\u4eec\u3002\u8fd9\u79cd\u6709\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u4e0e\u4f20\u7edf\u8425\u9500\u5f62\u6210\u5bf9\u6bd4\uff0c\u540e\u8005\u901a\u5e38\u4f1a\u6492\u7f51\u66f4\u5e7f\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6709\u6548\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u793a\u4f8b\uff1a<\/p>\n<ol>\n<li><strong>\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8<\/strong>: \u9488\u5bf9\u76ee\u6807\u8d26\u6237\u4e2d\u5173\u952e\u51b3\u7b56\u8005\u7684\u7279\u5b9a\u9700\u6c42\u548c\u75db\u70b9\u91cf\u8eab\u5b9a\u5236\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u8f6f\u4ef6\u516c\u53f8\u53ef\u80fd\u4f1a\u53d1\u9001\u5b9a\u5236\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u7a81\u51fa\u5176\u89e3\u51b3\u65b9\u6848\u5982\u4f55\u4f7f\u7c7b\u4f3c\u4f01\u4e1a\u53d7\u76ca\u3002<\/li>\n<li><strong>\u5b9a\u5411\u5e7f\u544a<\/strong>: \u5229\u7528\u50cfLinkedIn\u8fd9\u6837\u7684\u5e73\u53f0\uff0c\u9488\u5bf9\u6240\u9009\u516c\u53f8\u7684\u51b3\u7b56\u8005\u6295\u653e\u5e7f\u544a\u3002\u8fd9\u53ef\u4ee5\u5305\u62ec\u8d5e\u52a9\u5185\u5bb9\u6216\u76f4\u63a5\u6d88\u606f\uff0c\u9488\u5bf9\u8fd9\u4e9b\u8d26\u6237\u9762\u4e34\u7684\u72ec\u7279\u6311\u6218\u3002<\/li>\n<li><strong>\u5185\u5bb9\u8425\u9500<\/strong>: \u521b\u5efa\u5b9a\u5236\u5185\u5bb9\uff0c\u5982\u767d\u76ae\u4e66\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u6216\u535a\u5ba2\u6587\u7ae0\uff0c\u4ee5\u6ee1\u8db3\u76ee\u6807\u8d26\u6237\u7684\u7279\u5b9a\u5174\u8da3\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u8425\u9500\u673a\u6784\u53ef\u80fd\u4f1a\u5f00\u53d1\u4e00\u4efd\u5173\u4e8e\u884c\u4e1a\u8d8b\u52bf\u7684\u8be6\u7ec6\u62a5\u544a\uff0c\u76f4\u63a5\u5f71\u54cd\u76ee\u6807\u516c\u53f8\u7684\u884c\u4e1a\u3002<\/li>\n<li><strong>\u76f4\u63a5\u90ae\u4ef6\u6d3b\u52a8<\/strong>: \u5411\u76ee\u6807\u8d26\u6237\u5185\u7684\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u53d1\u9001\u4e2a\u6027\u5316\u793c\u7269\u6216\u4fe1\u606f\u5305\u3002\u8fd9\u53ef\u4ee5\u5305\u62ec\u4e00\u4efd\u7ecf\u8fc7\u5145\u5206\u7814\u7a76\u7684\u884c\u4e1a\u62a5\u544a\u6216\u4e00\u4e2a\u53cd\u6620\u516c\u53f8\u4ef7\u503c\u89c2\u7684\u54c1\u724c\u7269\u54c1\u3002<\/li>\n<li><strong>\u9500\u552e\u5916\u5c55<\/strong>: \u5728\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u4e4b\u95f4\u5b9e\u65bd\u534f\u8c03\u52aa\u529b\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u7684\u5916\u5c55\u7b56\u7565\u4e0e\u76ee\u6807\u8d26\u6237\u8fdb\u884c\u4e92\u52a8\uff0c\u5305\u62ec\u7535\u8bdd\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u6f14\u793a\u3002<\/li>\n<li><strong>\u8d26\u6237\u7279\u5b9a\u6d3b\u52a8<\/strong>: \u4e3a\u9009\u5b9a\u8d26\u6237\u4e3e\u529e\u72ec\u5bb6\u6d3b\u52a8\u6216\u7f51\u7edc\u7814\u8ba8\u4f1a\uff0c\u4ee5\u4fc3\u8fdb\u5173\u7cfb\u5e76\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u89c1\u89e3\u3002\u8fd9\u53ef\u80fd\u6d89\u53ca\u9080\u8bf7\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u53c2\u52a0\u5173\u4e8e\u884c\u4e1a\u6311\u6218\u7684\u5706\u684c\u8ba8\u8bba\u3002<\/li>\n<li><strong>\u5229\u7528\u6280\u672f<\/strong>: \u5229\u7528CRM\u7cfb\u7edf\u548c\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u7b49\u5de5\u5177\uff0c\u8ddf\u8e2a\u4e92\u52a8\u5e76\u6839\u636e\u8d26\u6237\u4e92\u52a8\u91cf\u8eab\u5b9a\u5236\u8425\u9500\u5de5\u4f5c\u3002\u8fd9\u786e\u4fdd\u4e86\u4fe1\u606f\u7684\u76f8\u5173\u6027\u548c\u53ca\u65f6\u6027\u3002<\/li>\n<li><strong>Messenger Bots<\/strong>: \u5728\u50cfFacebook\u8fd9\u6837\u7684\u5e73\u53f0\u4e0a\u5b9e\u65bdMessenger\u673a\u5668\u4eba\uff0c\u4ee5\u5b9e\u65f6\u4e0e\u76ee\u6807\u8d26\u6237\u4e2d\u7684\u6f5c\u5728\u5ba2\u6237\u4e92\u52a8\u3002\u8fd9\u4e9b\u673a\u5668\u4eba\u53ef\u4ee5\u5bf9\u8be2\u95ee\u63d0\u4f9b\u5373\u65f6\u54cd\u5e94\uff0c\u5b89\u6392\u4f1a\u8bae\uff0c\u6216\u6839\u636e\u7528\u6237\u4e92\u52a8\u5206\u4eab\u4e2a\u6027\u5316\u5185\u5bb9\u3002<\/li>\n<\/ol>\n<p>\u7eb3\u5165\u8fd9\u4e9b\u7b56\u7565\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5de5\u4f5c\u7684\u6709\u6548\u6027\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002\u6709\u5173\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u53c2\u8003\u6765\u81ea <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u548c\u8d26\u6237\u8425\u9500\u9886\u5bfc\u8054\u76df\u7684\u8d44\u6e90\uff0c\u8fd9\u4e9b\u8d44\u6e90\u63d0\u4f9b\u4e86\u5173\u4e8e\u6210\u529fABM\u5b9e\u65bd\u7684\u5e7f\u6cdb\u7814\u7a76\u548c\u6848\u4f8b\u7814\u7a76\u3002<\/p>\n<h3>\u5b9e\u65bd\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7684\u5173\u952e\u597d\u5904<\/h3>\n<p>\u5b9e\u65bd\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u63d0\u4f9b\u4e86\u51e0\u4e2a\u5173\u952e\u597d\u5904\uff0c\u53ef\u4ee5\u6539\u53d8\u4f01\u4e1a\u7684\u8425\u9500\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><strong>\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387<\/strong>: \u4e0e\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u76f8\u6bd4\uff0cABM\u901a\u5e38\u80fd\u5e26\u6765\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\uff0c\u56e0\u4e3a\u5b83\u4e13\u6ce8\u4e8e\u66f4\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u9ad8\u4ef7\u503c\u8d26\u6237\u3002<\/li>\n<li><strong>\u9500\u552e\u548c\u8425\u9500\u4e4b\u95f4\u7684\u6539\u5584\u5bf9\u9f50<\/strong>: ABM\u4fc3\u8fdb\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u534f\u4f5c\uff0c\u786e\u4fdd\u4e24\u4e2a\u90e8\u95e8\u671d\u7740\u5171\u540c\u76ee\u6807\u52aa\u529b\uff0c\u5e76\u5206\u4eab\u5173\u4e8e\u76ee\u6807\u8d26\u6237\u7684\u89c1\u89e3\u3002<\/li>\n<li><strong>\u589e\u5f3a\u5ba2\u6237\u4f53\u9a8c<\/strong>: \u901a\u8fc7\u63d0\u4f9b\u4e2a\u6027\u5316\u7684\u5185\u5bb9\u548c\u89e3\u51b3\u65b9\u6848\uff0c\u4f01\u4e1a\u53ef\u4ee5\u4e3a\u5176\u76ee\u6807\u8d26\u6237\u521b\u9020\u66f4\u5177\u5438\u5f15\u529b\u7684\u4f53\u9a8c\uff0c\u4ece\u800c\u5efa\u7acb\u66f4\u5f3a\u7684\u5173\u7cfb\u3002<\/li>\n<li><strong>\u66f4\u597d\u7684\u8d44\u6e90\u5206\u914d<\/strong>: ABM\u5141\u8bb8\u516c\u53f8\u66f4\u6709\u6548\u5730\u5206\u914d\u5176\u8425\u9500\u8d44\u6e90\uff0c\u4e13\u6ce8\u4e8e\u63d0\u4f9b\u6700\u5927\u6536\u5165\u6f5c\u529b\u7684\u8d26\u6237\u3002<\/li>\n<li><strong>\u957f\u671f\u5173\u7cfb<\/strong>: \u8fd9\u79cd\u65b9\u6cd5\u9f13\u52b1\u4e0e\u5173\u952e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\uff0c\u8fd9\u53ef\u4ee5\u5bfc\u81f4\u91cd\u590d\u4e1a\u52a1\u548c\u63a8\u8350\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5229\u7528\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7684\u4f18\u52bf\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u66f4\u6709\u9488\u5bf9\u6027\u548c\u6709\u6548\u7684\u8425\u9500\u7b56\u7565\uff0c\u4ece\u800c\u63a8\u52a8\u589e\u957f\u5e76\u63d0\u5347\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u793a\u4f8b\u662f\u4ec0\u4e48\uff1f<\/h2>\n<h3>\u771f\u5b9e\u4e16\u754c\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u793a\u4f8b<\/h3>\n<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u5df2\u88ab\u8bc1\u660e\u662f\u4f01\u4e1a\u5438\u5f15\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684\u5f3a\u5927\u7b56\u7565\u3002\u4e00\u4e2a\u663e\u8457\u7684\u4f8b\u5b50\u662f <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \u8be5\u516c\u53f8\u901a\u8fc7\u4e3a\u7279\u5b9a\u8d26\u6237\u521b\u5efa\u4e2a\u6027\u5316\u5185\u5bb9\u548c\u6709\u9488\u5bf9\u6027\u7684\u6d3b\u52a8\uff0c\u6709\u6548\u5730\u5229\u7528\u4e86ABM\u3002\u901a\u8fc7\u5173\u6ce8\u8fd9\u4e9b\u5ba2\u6237\u7684\u72ec\u7279\u9700\u6c42\uff0cHubSpot\u80fd\u591f\u663e\u8457\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002<\/p>\n<p>\u53e6\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u6848\u4f8b\u662f <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, \u8be5\u516c\u53f8\u5b9e\u65bd\u4e86ABM\u7b56\u7565\uff0c\u4ee5\u9488\u5bf9\u76ee\u6807\u7ec4\u7ec7\u5185\u7684\u5173\u952e\u51b3\u7b56\u8005\u91cf\u8eab\u5b9a\u5236\u4ed6\u4eec\u7684\u5916\u5c55\u3002\u8fd9\u79cd\u65b9\u6cd5\u4e0d\u4ec5\u589e\u5f3a\u4e86\u4ed6\u4eec\u4e0e\u8fd9\u4e9b\u8d26\u6237\u7684\u5173\u7cfb\uff0c\u8fd8\u5bfc\u81f4\u9500\u552e\u548c\u5ba2\u6237\u6ee1\u610f\u5ea6\u7684\u53ef\u6d4b\u91cf\u589e\u957f\u3002<\/p>\n<p>\u5bf9\u4e8e\u5e0c\u671b\u91c7\u7528\u7c7b\u4f3c\u7b56\u7565\u7684\u4f01\u4e1a\uff0c\u7814\u7a76\u8fd9\u4e9b\u6210\u529f\u7684 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6848\u4f8b<\/a> \u53ef\u4ee5\u4e3a\u6709\u6548\u7684\u5b9e\u65bd\u548c\u6267\u884c\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u3002<\/p>\n<h3>\u7a81\u51fa\u6210\u529f\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\u7684\u6848\u4f8b\u7814\u7a76<\/h3>\n<p>\u51e0\u4e2a\u6848\u4f8b\u7814\u7a76\u5c55\u793a\u4e86\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7684\u6709\u6548\u6027\u3002\u4f8b\u5982\uff0c\u4e00\u5bb6\u4e13\u6ce8\u4e8e\u533b\u7597\u4fdd\u5065\u9886\u57df\u7684\u79d1\u6280\u516c\u53f8\u5f00\u53d1\u4e86\u4e00\u9879\u9488\u5bf9\u7279\u5b9a\u533b\u9662\u7684\u4e2a\u6027\u5316\u7535\u5b50\u90ae\u4ef6\u548c\u5b9a\u5236\u7f51\u7edc\u7814\u8ba8\u4f1a\u7684\u76ee\u6807ABM\u6d3b\u52a8\u3002\u8fd9\u5bfc\u81f4\u4e86\u76ee\u6807\u8d26\u6237\u7684\u53c2\u4e0e\u5ea6\u589e\u52a0\u4e8640%\uff0c\u5c55\u793a\u4e86\u4e2a\u6027\u5316\u8425\u9500\u52aa\u529b\u7684\u529b\u91cf\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4e00\u5bb6\u91d1\u878d\u670d\u52a1\u516c\u53f8\u5229\u7528ABM\u4e0e\u9876\u7ea7\u5ba2\u6237\u4e92\u52a8\uff0c\u521b\u5efa\u4e86\u9488\u5bf9\u4ed6\u4eec\u72ec\u7279\u6311\u6218\u7684\u5b9a\u5236\u5185\u5bb9\u3002\u8fd9\u4e00\u7b56\u7565\u4e0d\u4ec5\u6539\u5584\u4e86\u5ba2\u6237\u5173\u7cfb\uff0c\u8fd8\u5bfc\u81f4\u8fd9\u4e9b\u8d26\u6237\u7684\u6536\u5165\u589e\u52a0\u4e8630%\u3002\u8fd9\u4e9b\u6848\u4f8b\u7814\u7a76\u7a81\u663e\u4e86 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">ABM\u7b56\u7565<\/a> \u5728\u7ecf\u8fc7\u6df1\u601d\u719f\u8651\u7684\u6267\u884c\u65f6\u53ef\u4ee5\u5e26\u6765\u663e\u8457\u7684\u7ed3\u679c\u3002<\/p>\n<p>\u6709\u5173\u5236\u5b9a\u6709\u6548ABM\u7b56\u7565\u7684\u66f4\u591a\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u63a2\u7d22\u7c7b\u4f3c\u4e8e <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1%e5%a6%82%e4%bd%95%e5%88%b6%e4%bd%9c-facebook-messenger-%e6%9c%ba%e5%99%a8%e4%ba%ba%e7%9a%84%e8%89%ba%e6%9c%af%ef%bc%9a%e6%82%a8%e6%89%93%e9%80%a0%e5%95%86%e4%b8%9a%e6%88%90%e5%8a%9f\/\">\u4e3a\u5546\u4e1a\u6210\u529f\u6253\u9020\u804a\u5929\u673a\u5668\u4eba<\/a> \u548c <a href=\"https:\/\/messengerbot.app\/zh\/%e6%8e%8c%e6%8f%a1%e6%9e%84%e5%bb%ba%e9%94%80%e5%94%ae%e7%ae%a1%e9%81%93%e7%9a%84%e8%89%ba%e6%9c%af%ef%bc%9a%e6%88%90%e5%8a%9f%e7%9a%84%e5%85%b3%e9%94%ae%e9%98%b6%e6%ae%b5%e3%80%81%e7%ad%96%e7%95%a5\/\">\u5efa\u7acb\u9500\u552e\u7ba1\u9053<\/a>.<\/p>\n<h2>\u8425\u9500\u548c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4e4b\u95f4\u6709\u4ec0\u4e48\u533a\u522b\uff1f<\/h2>\n<p>\u7406\u89e3\u4f20\u7edf\u8425\u9500\u548c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u4e4b\u95f4\u7684\u533a\u522b\u5bf9\u65e8\u5728\u4f18\u5316\u5176\u8425\u9500\u7b56\u7565\u7684\u4f01\u4e1a\u81f3\u5173\u91cd\u8981\u3002\u4f20\u7edf\u8425\u9500\u5e7f\u6cdb\u5438\u5f15\u5e7f\u6cdb\u53d7\u4f17\uff0c\u800c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5219\u4e13\u6ce8\u4e8e\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u8d26\u6237\uff0c\u91cf\u8eab\u5b9a\u5236\u4ee5\u6ee1\u8db3\u5176\u72ec\u7279\u9700\u6c42\u3002\u8fd9\u79cd\u6709\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u589e\u5f3a\u4e86\u53c2\u4e0e\u5ea6\u5e76\u5e26\u6765\u4e86\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/p>\n<h3>\u4f20\u7edf\u8425\u9500\u4e0e\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500<\/h3>\n<p>\u4f20\u7edf\u8425\u9500\u901a\u5e38\u4f9d\u8d56\u4e8e\u5927\u4f17\u5a92\u4f53\u548c\u4e00\u822c\u4fe1\u606f\u6765\u63a5\u89e6\u6f5c\u5728\u5ba2\u6237\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u7535\u89c6\u5e7f\u544a\u3001\u5370\u5237\u5a92\u4f53\u548c\u5e7f\u6cdb\u7684\u6570\u5b57\u8425\u9500\u6d3b\u52a8\u3002\u76ee\u6807\u662f\u4ece\u5e7f\u6cdb\u7684\u53d7\u4f17\u4e2d\u4ea7\u751f\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd9\u6709\u65f6\u4f1a\u5bfc\u81f4\u5bf9\u4e0d\u611f\u5174\u8da3\u7684\u6f5c\u5728\u5ba2\u6237\u6d6a\u8d39\u8d44\u6e90\u3002<\/p>\n<p>\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4e13\u6ce8\u4e8e\u4e00\u7ec4\u7279\u5b9a\u7684\u76ee\u6807\u8d26\u6237\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5173\u952e\u533a\u522b\uff1a<\/p>\n<ul>\n<li><strong>\u76ee\u6807\u5b9a\u4f4d\uff1a<\/strong> \u4f20\u7edf\u8425\u9500\u9488\u5bf9\u4eba\u53e3\u7edf\u8ba1\uff0c\u800c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5219\u9488\u5bf9\u7279\u5b9a\u516c\u53f8\u548c\u51b3\u7b56\u8005\u3002<\/li>\n<li><strong>\u4fe1\u606f\u4f20\u9012\uff1a<\/strong> \u4f20\u7edf\u8425\u9500\u4f7f\u7528\u901a\u7528\u4fe1\u606f\uff0c\u800c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5219\u91c7\u7528\u9488\u5bf9\u6bcf\u4e2a\u8d26\u6237\u9700\u6c42\u91cf\u8eab\u5b9a\u5236\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u3002<\/li>\n<li><strong>\u8861\u91cf\u6807\u51c6\uff1a<\/strong> \u4f20\u7edf\u8425\u9500\u7684\u6210\u529f\u901a\u5e38\u901a\u8fc7\u8986\u76d6\u7387\u548c\u5370\u8c61\u6765\u8861\u91cf\uff0c\u800c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5219\u4fa7\u91cd\u4e8e\u6765\u81ea\u76ee\u6807\u8d26\u6237\u7684\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002<\/li>\n<\/ul>\n<h3>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u5982\u4f55\u589e\u5f3a\u5b9a\u4f4d\u548c\u53c2\u4e0e\u5ea6<\/h3>\n<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u901a\u8fc7\u5176\u4e2a\u6027\u5316\u7684\u65b9\u6cd5\u589e\u5f3a\u4e86\u5b9a\u4f4d\u548c\u53c2\u4e0e\u5ea6\u3002\u901a\u8fc7\u8bc6\u522b\u5173\u952e\u8d26\u6237\u5e76\u4e86\u89e3\u5176\u7279\u5b9a\u75db\u70b9\uff0c\u4f01\u4e1a\u53ef\u4ee5\u521b\u5efa\u66f4\u6709\u6548\u7684\u91cf\u8eab\u5b9a\u5236\u7684\u8425\u9500\u7b56\u7565\u3002\u8fd9\u5bfc\u81f4\u4e86\uff1a<\/p>\n<ul>\n<li><strong>\u66f4\u9ad8\u7684\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u4e2a\u6027\u5316\u5185\u5bb9\u548c\u6709\u9488\u5bf9\u6027\u7684\u5916\u5c55\u5bfc\u81f4\u66f4\u597d\u7684\u53c2\u4e0e\u7387\uff0c\u56e0\u4e3a\u4fe1\u606f\u4e0e\u63a5\u6536\u8005\u7684\u9700\u6c42\u76f8\u5173\u3002<\/li>\n<li><strong>\u6539\u5584\u5173\u7cfb\uff1a<\/strong> ABM\u4fc3\u8fdb\u4e0e\u5173\u952e\u5ba2\u6237\u7684\u66f4\u6df1\u5c42\u6b21\u5173\u7cfb\uff0c\u56e0\u4e3a\u6301\u7eed\u7684\u6c9f\u901a\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u7b56\u7565\u5c55\u793a\u4e86\u5bf9\u7406\u89e3\u5176\u4e1a\u52a1\u7684\u627f\u8bfa\u3002<\/li>\n<li><strong>\u6295\u8d44\u56de\u62a5\u7387\u63d0\u9ad8\uff1a<\/strong> \u901a\u8fc7\u5c06\u8d44\u6e90\u96c6\u4e2d\u5728\u9ad8\u4ef7\u503c\u5ba2\u6237\u4e0a\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5b9e\u73b0\u6bd4\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e\u5e0c\u671b\u5b9e\u65bd\u6709\u6548\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\u7684\u4f01\u4e1a\u6765\u8bf4\uff0c\u5229\u7528\u50cf <a href=\"https:\/\/messengerbot.app\/zh\/#features\">\u901a\u8baf\u673a\u5668\u4eba<\/a> \u8fd9\u6837\u7684\u5de5\u5177\u53ef\u4ee5\u7b80\u5316\u6c9f\u901a\u5e76\u589e\u5f3a\u4e0e\u76ee\u6807\u5ba2\u6237\u7684\u4e92\u52a8\u3002<\/p>\n<h2>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4e13\u5bb6\u7684\u804c\u8d23\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u4e13\u5bb6\u5728\u6210\u529f\u5b9e\u65bdABM\u7b56\u7565\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u4ed6\u4eec\u7684\u4e3b\u8981\u5173\u6ce8\u70b9\u662f\u521b\u5efa\u9488\u5bf9\u7279\u5b9a\u9ad8\u4ef7\u503c\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u79cd\u65b9\u6cd5\u9700\u8981\u5bf9\u5e02\u573a\u548c\u6bcf\u4e2a\u5ba2\u6237\u7684\u72ec\u7279\u9700\u6c42\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3002\u4ee5\u4e0b\u662fABM\u4e13\u5bb6\u7684\u89d2\u8272\u548c\u804c\u8d23\u7684\u8be6\u7ec6\u4ecb\u7ecd\u3002<\/p>\n<h3>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u4e13\u5bb6\u7684\u89d2\u8272\u548c\u804c\u8d23<\/h3>\n<ul>\n<li><strong>\u8d26\u6237\u7814\u7a76\u4e0e\u5206\u6790\uff1a<\/strong> ABM\u4e13\u5bb6\u8fdb\u884c\u6df1\u5165\u7814\u7a76\uff0c\u4ee5\u8bc6\u522b\u4e0e\u516c\u53f8\u7406\u60f3\u5ba2\u6237\u6863\u6848\u76f8\u7b26\u7684\u5173\u952e\u5ba2\u6237\u3002\u8fd9\u6d89\u53ca\u5206\u6790\u5e02\u573a\u6570\u636e\u548c\u5ba2\u6237\u6d1e\u5bdf\uff0c\u4ee5\u4f18\u5148\u8003\u8651\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u5ba2\u6237\u3002<\/li>\n<li><strong>\u4e0e\u9500\u552e\u56e2\u961f\u7684\u534f\u4f5c\uff1a<\/strong> \u4ed6\u4eec\u4e0e\u9500\u552e\u56e2\u961f\u5bc6\u5207\u5408\u4f5c\uff0c\u4ee5\u786e\u4fdd\u8d26\u6237\u7b56\u7565\u7684\u4e00\u81f4\u6027\u3002\u8fd9\u79cd\u5408\u4f5c\u5bf9\u4e8e\u5236\u5b9a\u91cf\u8eab\u5b9a\u5236\u7684\u4fe1\u606f\u548c\u7406\u89e3\u6bcf\u4e2a\u8d26\u6237\u7684\u5177\u4f53\u9700\u6c42\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u5185\u5bb9\u5f00\u53d1\uff1a<\/strong> \u521b\u5efa\u4e2a\u6027\u5316\u5185\u5bb9\u662f\u8be5\u89d2\u8272\u7684\u91cd\u8981\u90e8\u5206\u3002\u8fd9\u5305\u62ec\u5f00\u53d1\u9488\u5bf9\u6027\u7684\u7535\u5b50\u90ae\u4ef6\u3001\u6848\u4f8b\u7814\u7a76\u548c\u5176\u4ed6\u4e0e\u6240\u9009\u8d26\u6237\u4ea7\u751f\u5171\u9e23\u7684\u8425\u9500\u6750\u6599\u3002<\/li>\n<li><strong>\u6d3b\u52a8\u7ba1\u7406\uff1a<\/strong> \u4e13\u5458\u76d1\u7763\u8de8\u5404\u79cd\u6e20\u9053\u6267\u884cABM\u6d3b\u52a8\uff0c\u786e\u4fdd\u4fe1\u606f\u4e00\u81f4\u4e14\u6709\u6548\u5730\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u3002<\/li>\n<li><strong>\u6027\u80fd\u8ddf\u8e2a\uff1a<\/strong> \u8861\u91cfABM\u8ba1\u5212\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002ABM\u4e13\u5458\u5206\u6790\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u5982\u53c2\u4e0e\u7387\u548c\u8f6c\u5316\u7387\uff0c\u4ee5\u4f18\u5316\u672a\u6765\u7684\u6d3b\u52a8\u3002<\/li>\n<\/ul>\n<h3>\u6210\u529f\u8fdb\u884c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6240\u9700\u7684\u6280\u80fd<\/h3>\n<p>\u8981\u6210\u4e3a\u4e00\u540d\u4f18\u79c0\u7684ABM\u4e13\u5458\uff0c\u67d0\u4e9b\u6280\u80fd\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff1a<\/p>\n<ul>\n<li><strong>\u5206\u6790\u80fd\u529b\uff1a<\/strong> \u5206\u6790\u6570\u636e\u5e76\u5f97\u51fa\u53ef\u64cd\u4f5c\u89c1\u89e3\u7684\u80fd\u529b\u5bf9\u4e8e\u8bc6\u522b\u76ee\u6807\u8d26\u6237\u548c\u8861\u91cf\u6d3b\u52a8\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002<\/li>\n<li><strong>\u6c9f\u901a\u80fd\u529b\uff1a<\/strong> \u5f3a\u5927\u7684\u53e3\u5934\u548c\u4e66\u9762\u6c9f\u901a\u80fd\u529b\u5bf9\u4e8e\u64b0\u5199\u5f15\u4eba\u6ce8\u76ee\u7684\u4fe1\u606f\u548c\u4e0e\u9500\u552e\u56e2\u961f\u5408\u4f5c\u662f\u5fc5\u8981\u7684\u3002<\/li>\n<li><strong>\u9879\u76ee\u7ba1\u7406\uff1a<\/strong> \u540c\u65f6\u7ba1\u7406\u591a\u4e2a\u6d3b\u52a8\u9700\u8981\u51fa\u8272\u7684\u7ec4\u7ec7\u80fd\u529b\u548c\u6709\u6548\u4f18\u5148\u5904\u7406\u4efb\u52a1\u7684\u80fd\u529b\u3002<\/li>\n<li><strong>\u6280\u672f\u719f\u7ec3\u5ea6\uff1a<\/strong> \u719f\u6089\u8425\u9500\u81ea\u52a8\u5316\u5de5\u5177\u548cCRM\u7cfb\u7edf\u5bf9\u4e8e\u9ad8\u6548\u6267\u884c\u548c\u8ddf\u8e2aABM\u7b56\u7565\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<li><strong>\u521b\u9020\u529b\uff1a<\/strong> \u5f00\u53d1\u5f15\u4eba\u6ce8\u76ee\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u9700\u8981\u521b\u9020\u6027\u7684\u8425\u9500\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/h2>\n<p>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u662f\u4e00\u79cd\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684B2B\u8425\u9500\u6218\u7565\u65b9\u6cd5\uff0c\u5b83\u5c06\u9500\u552e\u548c\u8425\u9500\u5de5\u4f5c\u5bf9\u51c6\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u8d26\u6237\uff0c\u800c\u4e0d\u662f\u5e7f\u6cdb\u7684\u53d7\u4f17\u3002\u8fd9\u79cd\u65b9\u6cd5\u5f3a\u8c03\u4e86\u9488\u5bf9\u6bcf\u4e2a\u76ee\u6807\u8d26\u6237\u72ec\u7279\u9700\u6c42\u548c\u7279\u5f81\u91cf\u8eab\u5b9a\u5236\u4e2a\u6027\u5316\u8425\u9500\u7b56\u7565\u7684\u91cd\u8981\u6027\u3002<\/p>\n<h3>\u53ef\u89c6\u5316\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6d3b\u52a8<\/h3>\n<p>\u8981\u6709\u6548\u5730\u53ef\u89c6\u5316\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u8bf7\u8003\u8651\u4ee5\u4e0b\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff1a<\/p>\n<ol>\n<li><strong>\u76ee\u6807\u8d26\u6237\u7684\u8bc6\u522b\uff1a<\/strong> ABM\u59cb\u4e8e\u9009\u62e9\u6700\u6709\u53ef\u80fd\u4ea7\u751f\u663e\u8457\u6536\u5165\u7684\u5173\u952e\u8d26\u6237\u3002\u8fd9\u6d89\u53ca\u5206\u6790\u5e02\u573a\u6570\u636e\u3001\u5ba2\u6237\u6863\u6848\u548c\u589e\u957f\u6f5c\u529b\u3002<\/li>\n<li><strong>\u4e2a\u6027\u5316\u8425\u9500\u7b56\u7565\uff1a<\/strong> \u4e00\u65e6\u8bc6\u522b\u51fa\u76ee\u6807\u8d26\u6237\uff0c\u8425\u9500\u56e2\u961f\u5c31\u4f1a\u521b\u5efa\u4e0e\u6bcf\u4e2a\u8d26\u6237\u7684\u7279\u5b9a\u75db\u70b9\u548c\u76ee\u6807\u76f8\u547c\u5e94\u7684\u5b9a\u5236\u6d3b\u52a8\u3002\u8fd9\u53ef\u4ee5\u5305\u62ec\u91cf\u8eab\u5b9a\u5236\u7684\u5185\u5bb9\u3001\u4e2a\u6027\u5316\u7684\u7535\u5b50\u90ae\u4ef6\u548c\u5b9a\u5411\u5e7f\u544a\u3002<\/li>\n<li><strong>\u9500\u552e\u4e0e\u8425\u9500\u4e4b\u95f4\u7684\u534f\u4f5c\uff1a<\/strong> ABM\u9700\u8981\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u4e4b\u95f4\u7684\u7d27\u5bc6\u534f\u4f5c\uff0c\u4ee5\u786e\u4fdd\u4fe1\u606f\u4f20\u9012\u7684\u4e00\u81f4\u6027\uff0c\u5e76\u786e\u4fdd\u4e24\u4e2a\u56e2\u961f\u5728\u76ee\u6807\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002\u8fd9\u79cd\u534f\u540c\u4f5c\u7528\u589e\u5f3a\u4e86\u5916\u5c55\u5de5\u4f5c\u7684\u6709\u6548\u6027\u3002<\/li>\n<li><strong>\u6d4b\u91cf\u4e0e\u4f18\u5316\uff1a<\/strong> \u5728\u8d26\u6237\u57fa\u7840\u8425\u9500\uff08ABM\uff09\u4e2d\uff0c\u6210\u529f\u901a\u8fc7\u53c2\u4e0e\u7387\u3001\u8f6c\u5316\u7387\u548c\u6574\u4f53\u8d26\u6237\u589e\u957f\u7b49\u6307\u6807\u6765\u8861\u91cf\u3002\u6301\u7eed\u5206\u6790\u4f7f\u56e2\u961f\u80fd\u591f\u4f18\u5316\u4ed6\u4eec\u7684\u7b56\u7565\uff0c\u5e76\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u6539\u5584\u7ed3\u679c\u3002<\/li>\n<li><strong>\u6280\u672f\u7684\u4f7f\u7528\uff1a<\/strong> \u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u7cfb\u7edf\u548c\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u7b49\u5de5\u5177\u5728ABM\u4e2d\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u5e2e\u52a9\u56e2\u961f\u8ddf\u8e2a\u4e92\u52a8\u3001\u7ba1\u7406\u6d3b\u52a8\u548c\u5206\u6790\u7ee9\u6548\u6570\u636e\u3002<\/li>\n<\/ol>\n<h3>\u6210\u529f\u7684\u8d26\u6237\u57fa\u7840\u8425\u9500\u7b56\u7565\u7684\u7ec4\u6210\u90e8\u5206<\/h3>\n<p>\u6210\u529f\u7684\u8d26\u6237\u57fa\u7840\u8425\u9500\u7b56\u7565\u5305\u542b\u51e0\u4e2a\u5173\u952e\u8981\u7d20\uff1a<\/p>\n<ul>\n<li><strong>\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\uff1a<\/strong> \u5229\u7528\u6570\u636e\u5206\u6790\u8bc6\u522b\u76ee\u6807\u8d26\u6237\u7684\u8d8b\u52bf\u548c\u6d1e\u5bdf\uff0c\u63d0\u9ad8\u8425\u9500\u5de5\u4f5c\u7684\u7cbe\u51c6\u5ea6\u3002<\/li>\n<li><strong>\u5185\u5bb9\u4e2a\u6027\u5316\uff1a<\/strong> \u5f00\u53d1\u76f4\u63a5\u9488\u5bf9\u6bcf\u4e2a\u8d26\u6237\u9700\u6c42\u548c\u6311\u6218\u7684\u5185\u5bb9\uff0c\u4fc3\u8fdb\u66f4\u6df1\u5c42\u6b21\u7684\u8054\u7cfb\u548c\u53c2\u4e0e\u3002<\/li>\n<li><strong>\u591a\u6e20\u9053\u53c2\u4e0e\uff1a<\/strong> \u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u3001\u793e\u4ea4\u5a92\u4f53\u548c\u76f4\u63a5\u90ae\u4ef6\u7b49\u5404\u79cd\u6e20\u9053\u4e0e\u76ee\u6807\u8d26\u6237\u4e92\u52a8\uff0c\u786e\u4fdd\u5168\u9762\u7684\u5916\u5c55\u65b9\u6cd5\u3002<\/li>\n<li><strong>Feedback Loops:<\/strong> \u5efa\u7acb\u6765\u81ea\u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u7684\u53cd\u9988\u673a\u5236\uff0c\u6709\u52a9\u4e8e\u4f18\u5316\u7b56\u7565\u5e76\u63d0\u9ad8\u6574\u4f53\u6709\u6548\u6027\u3002<\/li>\n<li><strong>\u6301\u7eed\u5b66\u4e60\uff1a<\/strong> \u4fdd\u6301\u5bf9\u884c\u4e1a\u8d8b\u52bf\u548c\u4e0d\u65ad\u53d8\u5316\u7684\u5ba2\u6237\u9700\u6c42\u7684\u66f4\u65b0\uff0c\u4f7fABM\u7b56\u7565\u80fd\u591f\u6301\u7eed\u9002\u5e94\u3002<\/li>\n<\/ul>\n<p>\u6700\u8fd1\u7684\u7814\u7a76\u8868\u660e\uff0c\u91c7\u7528ABM\u7b56\u7565\u7684\u516c\u53f8\u76f8\u6bd4\u4f20\u7edf\u8425\u9500\u65b9\u6cd5\u83b7\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u6839\u636e\u4e00\u4efd\u62a5\u544a\uff0c <a href=\"https:\/\/www.ama.org\" target=\"_blank\" rel=\"noopener\">\u7f8e\u56fd\u8425\u9500\u534f\u4f1a<\/a>84%\u7684\u8425\u9500\u4eba\u5458\u8868\u793a\uff0c\u8861\u91cf\u6295\u8d44\u56de\u62a5\u7387\u7684\u8425\u9500\u4eba\u5458\u8ba4\u4e3aABM\u63d0\u4f9b\u7684\u56de\u62a5\u9ad8\u4e8e\u5176\u4ed6\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u6709\u5173\u6709\u6548\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u8003\u6765\u81ea <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \u63d0\u4f9b\u5173\u4e8e\u6210\u529f\u7684 ABM \u5b9e\u65bd\u7684\u6df1\u5165\u5206\u6790\u548c\u6848\u4f8b\u7814\u7a76\u3002<\/p>\n<h2>\u4f60\u5982\u4f55\u8fdb\u884c\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff1f<\/h2>\n<p>\u5b9e\u65bd\u6709\u6548\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500 (ABM) \u7b56\u7565\u9700\u8981\u4e00\u79cd\u7ed3\u6784\u5316\u7684\u65b9\u6cd5\uff0c\u91cd\u70b9\u5173\u6ce8\u9ad8\u4ef7\u503c\u76ee\u6807\u8d26\u6237\u3002\u4ee5\u4e0b\u662f\u5e2e\u52a9\u60a8\u5bfc\u822a\u6b64\u8fc7\u7a0b\u7684\u9010\u6b65\u6307\u5357\uff1a<\/p>\n<h3>\u5b9e\u65bd\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7684\u9010\u6b65\u6307\u5357<\/h3>\n<ol>\n<li><strong>\u8bc6\u522b\u60a8\u7684\u9ad8\u4ef7\u503c\u76ee\u6807\u8d26\u6237\uff1a<\/strong> \u9996\u5148\u5206\u6790\u60a8\u73b0\u6709\u7684\u5ba2\u6237\u57fa\u7840\uff0c\u8bc6\u522b\u5177\u6709\u6700\u9ad8\u6536\u5165\u589e\u957f\u6f5c\u529b\u7684\u8d26\u6237\u3002\u5229\u7528\u9884\u6d4b\u5206\u6790\u7b49\u5de5\u5177\u8bc4\u4f30\u516c\u53f8\u89c4\u6a21\u3001\u884c\u4e1a\u548c\u8d2d\u4e70\u884c\u4e3a\u7b49\u56e0\u7d20 <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">\u6765\u6e90\uff1aHubSpot<\/a>.<\/li>\n<li><strong>\u7814\u7a76\u8fd9\u4e9b\u8d26\u6237\uff1a<\/strong> \u5bf9\u6bcf\u4e2a\u76ee\u6807\u8d26\u6237\u8fdb\u884c\u6df1\u5165\u7814\u7a76\uff0c\u4ee5\u4e86\u89e3\u4ed6\u4eec\u7684\u4e1a\u52a1\u6311\u6218\u3001\u76ee\u6807\u548c\u51b3\u7b56\u8fc7\u7a0b\u3002\u5229\u7528 LinkedIn\u3001\u516c\u53f8\u7f51\u7ad9\u548c\u884c\u4e1a\u62a5\u544a\u7b49\u8d44\u6e90\u6536\u96c6\u89c1\u89e3 <a href=\"https:\/\/www.demandbase.com\" target=\"_blank\" rel=\"noopener\">\u6765\u6e90\uff1aDemandbase<\/a>.<\/li>\n<li><strong>\u5bf9\u76ee\u6807\u8d26\u6237\u5217\u8868\u8fdb\u884c\u7ec6\u5206\u548c\u4f18\u5148\u6392\u5e8f\uff1a<\/strong> \u6839\u636e\u884c\u4e1a\u3001\u516c\u53f8\u89c4\u6a21\u6216\u8d2d\u4e70\u884c\u4e3a\u7b49\u6807\u51c6\u5c06\u76ee\u6807\u8d26\u6237\u7ec4\u7ec7\u6210\u4e0d\u540c\u7684\u7ec6\u5206\u3002\u4f18\u5148\u8003\u8651\u8fd9\u4e9b\u7ec6\u5206\uff0c\u4ee5\u5c06\u60a8\u7684\u8425\u9500\u5de5\u4f5c\u96c6\u4e2d\u5728\u6700\u6709\u53ef\u80fd\u8f6c\u5316\u7684\u8d26\u6237\u4e0a\u3002 <a href=\"https:\/\/www.siriusdecisions.com\" target=\"_blank\" rel=\"noopener\">\u6765\u6e90\uff1aSiriusDecisions<\/a>.<\/li>\n<li><strong>\u5f00\u53d1\u5b9a\u5236\u7684\u8425\u9500\u6d3b\u52a8\uff1a<\/strong> \u521b\u5efa\u9488\u5bf9\u6bcf\u4e2a\u76ee\u6807\u8d26\u6237\u7279\u5b9a\u9700\u6c42\u548c\u75db\u70b9\u7684\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\u3002\u8fd9\u53ef\u80fd\u5305\u62ec\u4e2a\u6027\u5316\u7684\u7535\u5b50\u90ae\u4ef6\u63a8\u5e7f\u3001\u9488\u5bf9\u6027\u7684\u5185\u5bb9\u8425\u9500\u548c\u5b9a\u5236\u7684\u5e7f\u544a\u7b56\u7565 <a href=\"https:\/\/www.marketo.com\" target=\"_blank\" rel=\"noopener\">\u6765\u6e90\uff1aMarketo<\/a>.<\/li>\n<li><strong>\u8861\u91cf\u60a8\u7684\u5b9a\u5236\u8425\u9500\u6d3b\u52a8\uff1a<\/strong> \u5b9e\u65bd\u6307\u6807\u4ee5\u8bc4\u4f30\u60a8\u7684ABM\u7b56\u7565\u7684\u6709\u6548\u6027\u3002\u8ddf\u8e2a\u53c2\u4e0e\u6c34\u5e73\u3001\u8f6c\u5316\u7387\u548c\u6574\u4f53\u6295\u8d44\u56de\u62a5\u7387\uff0c\u4ee5\u4e0d\u65ad\u4f18\u5316\u60a8\u7684\u65b9\u6cd5\u3002\u5229\u7528\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\u7b49\u5de5\u5177\u6765\u7b80\u5316\u6b64\u8fc7\u7a0b <a href=\"https:\/\/www.gartner.com\" target=\"_blank\" rel=\"noopener\">\u6765\u6e90\uff1aGartner<\/a>.<\/li>\n<\/ol>\n<p>\u6574\u5408Messenger Bot\u6280\u672f\u53ef\u4ee5\u901a\u8fc7\u4fc3\u8fdb\u4e0e\u6f5c\u5728\u5ba2\u6237\u7684\u5b9e\u65f6\u6c9f\u901a\u3001\u63d0\u4f9b\u5373\u65f6\u54cd\u5e94\u4ee5\u53ca\u901a\u8fc7\u4e2a\u6027\u5316\u4e92\u52a8\u6765\u57f9\u517b\u6f5c\u5728\u5ba2\u6237\uff0c\u4ece\u800c\u589e\u5f3a\u60a8\u7684ABM\u7b56\u7565\u3002\u8fd9\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002<\/p>\n<h3>\u6709\u6548\u7684\u8d26\u6237\u8425\u9500\u7684\u57fa\u672c\u5de5\u5177<\/h3>\n<p>\u8981\u6210\u529f\u5b9e\u65bd\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\uff0c\u5229\u7528\u6b63\u786e\u7684\u5de5\u5177\u81f3\u5173\u91cd\u8981\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u4ee5\u7b80\u5316\u60a8\u7684ABM\u5de5\u4f5c\u7684\u57fa\u672c\u5de5\u5177\uff1a<\/p>\n<ul>\n<li><strong>\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\u8f6f\u4ef6:<\/strong> \u50cf\u8fd9\u6837\u7684\u5de5\u5177\u4ee5\u5176\u7528\u6237\u53cb\u597d\u7684\u754c\u9762\u800c\u95fb\u540d\uff0c\u4f7f\u5f97\u5373\u4f7f\u662f\u7f16\u7801\u7ecf\u9a8c\u6709\u9650\u7684\u4eba\u4e5f\u80fd\u8f7b\u677e\u4f7f\u7528\u3002 <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> \u5e2e\u52a9\u7ba1\u7406\u5ba2\u6237\u5173\u7cfb\u5e76\u8ddf\u8e2a\u4e0e\u76ee\u6807\u8d26\u6237\u7684\u4e92\u52a8\u3002<\/li>\n<li><strong>\u8425\u9500\u81ea\u52a8\u5316\u5e73\u53f0\uff1a<\/strong> \u50cf <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u4f7f\u60a8\u80fd\u591f\u6709\u6548\u5730\u81ea\u52a8\u5316\u8425\u9500\u6d3b\u52a8\u5e76\u5206\u6790\u7ee9\u6548\u6307\u6807\u3002<\/li>\n<li><strong>\u6570\u636e\u5206\u6790\u5de5\u5177\uff1a<\/strong> \u5229\u7528\u5206\u6790\u5de5\u5177\u6536\u96c6\u8d26\u6237\u884c\u4e3a\u548c\u53c2\u4e0e\u5ea6\u7684\u6d1e\u5bdf\uff0c\u4ece\u800c\u5b9e\u73b0\u66f4\u597d\u7684\u7ec6\u5206\u548c\u5b9a\u4f4d\u3002<\/li>\n<li><strong>\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\uff1a<\/strong> \u4e00\u4e2a\u5f3a\u5927\u7684\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u53ef\u4ee5\u5e2e\u52a9\u60a8\u521b\u5efa\u548c\u7ba1\u7406\u9488\u5bf9\u76ee\u6807\u8d26\u6237\u7684\u4e2a\u6027\u5316\u5185\u5bb9\u3002<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5c06\u8fd9\u4e9b\u5de5\u5177\u6574\u5408\u5230\u60a8\u7684\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\u4e2d\uff0c\u60a8\u53ef\u4ee5\u589e\u5f3a\u5916\u5c55\u5de5\u4f5c\u5e76\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002<\/p>\n<h2>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u8ba4\u8bc1\u548c\u6a21\u677f<\/h2>\n<h3>\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u8ba4\u8bc1\u7684\u91cd\u8981\u6027<\/h3>\n<p>\u83b7\u5f97\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\uff08ABM\uff09\u8ba4\u8bc1\u5bf9\u4e8e\u5e0c\u671b\u63d0\u5347\u6280\u80fd\u548c\u4fe1\u8a89\u7684\u4e13\u4e1a\u4eba\u58eb\u81f3\u5173\u91cd\u8981\u3002\u8ba4\u8bc1\u63d0\u4f9b\u7ed3\u6784\u5316\u5b66\u4e60\uff0c\u6db5\u76d6\u63a8\u52a8\u6210\u529fABM\u6d3b\u52a8\u7684\u57fa\u672c\u7b56\u7565\u548c\u5de5\u5177\u3002\u5b83\u4eec\u8fd8\u5c55\u793a\u4e86\u5bf9\u4fdd\u6301\u4e0e\u884c\u4e1a\u6700\u4f73\u5b9e\u8df5\u540c\u6b65\u7684\u627f\u8bfa\uff0c\u8fd9\u5728\u5feb\u901f\u53d1\u5c55\u7684\u8425\u9500\u73af\u5883\u4e2d\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u83b7\u5f97\u8ba4\u8bc1\u7684\u4e13\u4e1a\u4eba\u58eb\u901a\u5e38\u53ef\u4ee5\u8bbf\u95ee\u72ec\u5bb6\u8d44\u6e90\u548c\u7f51\u7edc\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u4e0e\u5176\u4ed6\u4e13\u5bb6\u8054\u7cfb\u5e76\u5206\u4eab\u89c1\u89e3\u3002\u8fd9\u53ef\u4ee5\u4fc3\u8fdb\u56e2\u961f\u5185\u90e8\u7684\u534f\u4f5c\u548c\u521b\u65b0\u3002\u4f18\u5148\u8003\u8651ABM\u8ba4\u8bc1\u7684\u516c\u53f8\u53ef\u4ee5\u671f\u5f85\u66f4\u9ad8\u7684\u53c2\u4e0e\u7387\u548c\u66f4\u597d\u7684\u4e0e\u9500\u552e\u7684\u5bf9\u9f50\uff0c\u6700\u7ec8\u63a8\u52a8\u6536\u5165\u589e\u957f\u3002<\/p>\n<h3>\u5229\u7528\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u6a21\u677f\u5b9e\u73b0\u6210\u529f<\/h3>\n<p>\u6a21\u677f\u5728\u7b80\u5316\u57fa\u4e8e\u8d26\u6237\u7684\u8425\u9500\u7b56\u7565\u5b9e\u65bd\u4e2d\u53d1\u6325\u7740\u91cd\u8981\u4f5c\u7528\u3002\u6709\u6548\u7684ABM\u6a21\u677f\u6982\u8ff0\u4e86\u5173\u952e\u7ec4\u6210\u90e8\u5206\uff0c\u5982\u76ee\u6807\u8d26\u6237\u8bc6\u522b\u3001\u4e2a\u6027\u5316\u4fe1\u606f\u4f20\u9012\u548c\u591a\u6e20\u9053\u53c2\u4e0e\u7b56\u7565\u3002\u901a\u8fc7\u5229\u7528\u7ed3\u6784\u5316\u6a21\u677f\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u786e\u4fdd\u5176\u6d3b\u52a8\u7684\u4e00\u81f4\u6027\u548c\u6548\u7387\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u4e00\u4e2a\u8bbe\u8ba1\u826f\u597d\u7684ABM\u6a21\u677f\u53ef\u4ee5\u5e2e\u52a9\u56e2\u961f\u8ddf\u8e2a\u4e0e\u76ee\u6807\u8d26\u6237\u7684\u4e92\u52a8\uff0c\u8861\u91cf\u6d3b\u52a8\u8868\u73b0\uff0c\u5e76\u6839\u636e\u5b9e\u65f6\u6570\u636e\u8c03\u6574\u7b56\u7565\u3002\u8fd9\u79cd\u9002\u5e94\u6027\u5bf9\u4e8e\u4f18\u5316\u8425\u9500\u5de5\u4f5c\u548c\u5b9e\u73b0\u9884\u671f\u7ed3\u679c\u81f3\u5173\u91cd\u8981\u3002\u6b64\u5916\uff0c\u5229\u7528\u6a21\u677f\u53ef\u4ee5\u4fc3\u8fdb\u56e2\u961f\u6210\u5458\u4e4b\u95f4\u7684\u534f\u4f5c\uff0c\u786e\u4fdd\u6bcf\u4e2a\u4eba\u5728\u76ee\u6807\u548c\u7b56\u7565\u4e0a\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\n<p>\u8981\u4e86\u89e3\u66f4\u591a\u5173\u4e8e\u6709\u6548\u7684ABM\u7b56\u7565\u548c\u6a21\u677f\u7684\u4fe1\u606f\uff0c\u53ef\u4ee5\u8003\u8651\u67e5\u770b\u6765\u81ea <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u548c <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a>, \u7684\u8d44\u6e90\uff0c\u8fd9\u4e9b\u8d44\u6e90\u4e3a\u8425\u9500\u4eba\u5458\u63d0\u4f9b\u4e86\u6709\u4ef7\u503c\u7684\u89c1\u89e3\u548c\u5de5\u5177\u3002<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh\/mastering-accounts-based-marketing-key-examples-roles-and-strategies-for-success\/\" data-essbisPostTitle=\"Mastering Accounts Based Marketing: Key Examples, Roles, and Strategies for Success\" data-essbisHoverContainer=\"\"><p>Key Takeaways Mastering accounts based marketing (ABM) enhances targeting, engagement, and overall marketing effectiveness. ABM focuses on specific high-value accounts, fostering deeper relationships and driving higher conversion rates. Successful ABM strategies include personalized email campaigns, targeted advertising, and bespoke content marketing. Collaboration between sales and marketing teams is essential for achieving alignment and maximizing results [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":256408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-256409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/256409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/comments?post=256409"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/256409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media\/256408"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media?parent=256409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/categories?post=256409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/tags?post=256409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}