{"id":258032,"date":"2025-10-22T00:30:25","date_gmt":"2025-10-22T07:30:25","guid":{"rendered":"https:\/\/messengerbot.app\/understanding-mobile-app-push-notifications-purpose-best-practices-and-how-to-manage-them-effectively\/"},"modified":"2025-10-22T00:30:25","modified_gmt":"2025-10-22T07:30:25","slug":"%e7%90%86%e8%a7%a3%e7%a7%bb%e5%8a%a8%e5%ba%94%e7%94%a8%e6%8e%a8%e9%80%81%e9%80%9a%e7%9f%a5%e7%9a%84%e7%9b%ae%e7%9a%84%e3%80%81%e6%9c%80%e4%bd%b3%e5%ae%9e%e8%b7%b5%e4%bb%a5%e5%8f%8a%e5%a6%82%e4%bd%95","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh\/understanding-mobile-app-push-notifications-purpose-best-practices-and-how-to-manage-them-effectively\/","title":{"rendered":"\u7406\u89e3\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\uff1a\u76ee\u7684\u3001\u6700\u4f73\u5b9e\u8df5\u53ca\u5982\u4f55\u6709\u6548\u7ba1\u7406"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh\/understanding-mobile-app-push-notifications-purpose-best-practices-and-how-to-manage-them-effectively\/\" data-essbisposttitle=\"Understanding Mobile App Push Notifications: Purpose, Best Practices, and How to Manage Them Effectively\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u5173\u952e\u8981\u70b9<\/h2>\n<ul>\n<li><strong>\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u5c06\u7528\u6237\u4e92\u52a8\u63d0\u9ad820%\uff0c\u4f7f\u5176\u6210\u4e3a\u589e\u5f3a\u5e94\u7528\u53c2\u4e0e\u5ea6\u7684\u5173\u952e\u3002.<\/li>\n<li><strong>\u4e2a\u6027\u5316\u6d88\u606f:<\/strong> \u6839\u636e\u7528\u6237\u884c\u4e3a\u5b9a\u5236\u901a\u77e5\u53ef\u4ee5\u63d0\u4f9b\u66f4\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u63d0\u9ad8\u7528\u6237\u6ee1\u610f\u5ea6\u5e76\u63a8\u52a8\u8f6c\u5316\u3002.<\/li>\n<li><strong>\u5b9e\u65f6\u66f4\u65b0\uff1a<\/strong> \u63a8\u9001\u901a\u77e5\u63d0\u4f9b\u5373\u65f6\u6c9f\u901a\uff0c\u786e\u4fdd\u7528\u6237\u53ca\u65f6\u6536\u5230\u6709\u5173\u4fc3\u9500\u548c\u66f4\u65b0\u7684\u4fe1\u606f\u3002.<\/li>\n<li><strong>\u66f4\u9ad8\u7684\u7559\u5b58\u7387\uff1a<\/strong> \u9009\u62e9\u63a5\u6536\u901a\u77e5\u7684\u7528\u6237\u8fd4\u56de\u5e94\u7528\u7684\u53ef\u80fd\u6027\u662f\u5176\u4ed6\u7528\u6237\u7684\u4e09\u500d\uff0c\u7a81\u663e\u4e86\u5b83\u4eec\u5728\u7528\u6237\u7559\u5b58\u4e2d\u7684\u4f5c\u7528\u3002.<\/li>\n<li><strong>\u6570\u636e\u9a71\u52a8\u7684\u4f18\u5316\uff1a<\/strong> \u5229\u7528\u63a8\u9001\u901a\u77e5\u7684\u5206\u6790\u6570\u636e\u5e2e\u52a9\u4f01\u4e1a\u4f18\u5316\u5176\u4fe1\u606f\u7b56\u7565\uff0c\u4ee5\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\u3002.<\/li>\n<\/ul>\n<\/div>\n<p>\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u4e86\u89e3 <strong>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5<\/strong> \u5bf9\u4e8e\u5f00\u53d1\u8005\u548c\u7528\u6237\u6765\u8bf4\u90fd\u662f\u81f3\u5173\u91cd\u8981\u7684\u3002\u8fd9\u4e9b\u901a\u77e5\u4f5c\u4e3a\u4e00\u79cd\u91cd\u8981\u7684\u6c9f\u901a\u5de5\u5177\uff0c\u5f25\u5408\u4e86\u5e94\u7528\u7a0b\u5e8f\u4e0e\u7528\u6237\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u901a\u8fc7\u63d0\u4f9b\u53ca\u65f6\u7684\u66f4\u65b0\u3001\u4fc3\u9500\u548c\u4e2a\u6027\u5316\u5185\u5bb9\u6765\u5b9e\u73b0\u3002\u4f46\u662f\uff0c\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7a76\u7adf\u662f\u4ec0\u4e48\uff0c\u5b83\u4eec\u5982\u4f55\u6709\u6548\u7ba1\u7406\u5462\uff1f\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u6df1\u5165\u63a2\u8ba8\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u63a2\u7d22\u5176\u5173\u952e\u7279\u6027\u4ee5\u53ca\u5229\u7528\u5b83\u4eec\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u7684\u6700\u4f73\u5b9e\u8df5\u3002\u6211\u4eec\u8fd8\u5c06\u63d0\u4f9b\u5173\u4e8e\u5982\u4f55\u5728 iPhone \u548c Android \u8bbe\u5907\u4e0a\u7981\u7528\u901a\u77e5\u7684\u9010\u6b65\u6307\u5357\uff0c\u8ba8\u8bba\u8fc7\u591a\u901a\u77e5\u5bf9\u7528\u6237\u4f53\u9a8c\u7684\u5f71\u54cd\uff0c\u5e76\u5206\u6790\u63a8\u9001\u901a\u77e5\u7a76\u7adf\u662f\u6709\u76ca\u8fd8\u662f\u6709\u5bb3\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u5c06\u7a81\u51fa\u4e00\u4e9b\u5b9e\u9645\u6848\u4f8b\uff0c\u5305\u62ec <a href=\"https:\/\/www.salesforce.com\/products\/mobile-apps\/\" target=\"_blank\" rel=\"noopener\">Salesforce \u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5<\/a>, \u4ee5\u8bf4\u660e\u6709\u6548\u7b56\u7565\u7684\u5b9e\u9645\u5e94\u7528\u3002\u5230\u672c\u6587\u7ed3\u675f\u65f6\uff0c\u60a8\u5c06\u5168\u9762\u4e86\u89e3\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u3001\u5176\u67b6\u6784\u4ee5\u53ca\u5982\u4f55\u4f18\u5316\u5b83\u4eec\u4ee5\u83b7\u5f97\u6700\u5927\u5f71\u54cd\u3002.<\/p>\n<h2>\u4e86\u89e3\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u57fa\u7840\u77e5\u8bc6<\/h2>\n<p>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u662f\u4ece\u5e94\u7528\u7a0b\u5e8f\u53d1\u9001\u5230\u7528\u6237\u7684\u79fb\u52a8\u8bbe\u5907\u6216\u684c\u9762\u7684\u4e92\u52a8\u6d88\u606f\uff0c\u65e8\u5728\u5438\u5f15\u7528\u6237\u5e76\u63d0\u4f9b\u53ca\u65f6\u7684\u4fe1\u606f\u3002\u8fd9\u4e9b\u901a\u77e5\u5373\u4f7f\u5728\u5e94\u7528\u7a0b\u5e8f\u672a\u88ab\u79ef\u6781\u4f7f\u7528\u65f6\u4e5f\u4f1a\u51fa\u73b0\uff0c\u4f7f\u5176\u6210\u4e3a\u7528\u6237\u53c2\u4e0e\u548c\u7559\u5b58\u7684\u5f3a\u5927\u5de5\u5177\u3002.<\/p>\n<h3>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u5173\u952e\u7279\u6027<\/h3>\n<p>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u4e3b\u8981\u7279\u70b9\u5305\u62ec\uff1a<\/p>\n<ol>\n<li><strong>\u7528\u6237\u53c2\u4e0e<\/strong>: \u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u663e\u8457\u589e\u52a0\u7528\u6237\u4e0e\u5e94\u7528\u7684\u4e92\u52a8\u3002\u6839\u636eLocalytics\u7684\u4e00\u9879\u7814\u7a76\uff0c\u4f7f\u7528\u63a8\u9001\u901a\u77e5\u7684\u5e94\u7528\u4e0e\u4e0d\u4f7f\u7528\u7684\u5e94\u7528\u76f8\u6bd4\uff0c\u53c2\u4e0e\u5ea6\u63d0\u9ad8\u4e8620%\u3002.<\/li>\n<li><strong>\u5b9a\u5411\u6d88\u606f<\/strong>: \u901a\u77e5\u53ef\u4ee5\u6839\u636e\u7528\u6237\u884c\u4e3a\u3001\u504f\u597d\u548c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u8fdb\u884c\u4e2a\u6027\u5316\uff0c\u4ece\u800c\u4f7f\u4f01\u4e1a\u80fd\u591f\u53d1\u9001\u4e0e\u4e2a\u522b\u7528\u6237\u76f8\u5173\u7684\u5185\u5bb9\u3002\u8fd9\u79cd\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u53ef\u4ee5\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u5e76\u63a8\u52a8\u8f6c\u5316\u3002.<\/li>\n<li><strong>\u5b9e\u65f6\u901a\u4fe1<\/strong>: \u63a8\u9001\u901a\u77e5\u63d0\u4f9b\u4e86\u76f4\u63a5\u7684\u6c9f\u901a\u6e20\u9053\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5373\u65f6\u5206\u4eab\u91cd\u8981\u66f4\u65b0\u3001\u4fc3\u9500\u6216\u63d0\u9192\u3002\u8fd9\u79cd\u53ca\u65f6\u6027\u5bf9\u4e8e\u65f6\u95f4\u654f\u611f\u7684\u4fe1\u606f\uff08\u5982\u95ea\u8d2d\u6216\u6d3b\u52a8\u63d0\u9192\uff09\u81f3\u5173\u91cd\u8981\u3002.<\/li>\n<li><strong>\u63d0\u9ad8\u5ba2\u6237\u7559\u5b58\u7387<\/strong>: Airship\u7684\u7814\u7a76\u8868\u660e\uff0c\u9009\u62e9\u63a5\u6536\u63a8\u9001\u901a\u77e5\u7684\u7528\u6237\u6bd4\u4e0d\u9009\u62e9\u7684\u7528\u6237\u66f4\u6709\u53ef\u80fd\u8fd4\u56de\u5e94\u7528\uff0c\u6bd4\u4f8b\u4e3a3\u500d\u3002\u8fd9\u7a81\u663e\u4e86\u63a8\u9001\u901a\u77e5\u5728\u7ef4\u6301\u7528\u6237\u5174\u8da3\u548c\u5fe0\u8bda\u5ea6\u65b9\u9762\u7684\u91cd\u8981\u6027\u3002.<\/li>\n<li><strong>\u5206\u6790\u4e0e\u4f18\u5316<\/strong>: \u8bb8\u591a\u63a8\u9001\u901a\u77e5\u670d\u52a1\u63d0\u4f9b\u5206\u6790\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u8ddf\u8e2a\u5176\u901a\u77e5\u7684\u6709\u6548\u6027\u3002\u901a\u8fc7\u5206\u6790\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u548c\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u516c\u53f8\u53ef\u4ee5\u4f18\u5316\u5176\u6d88\u606f\u7b56\u7565\uff0c\u4ee5\u83b7\u5f97\u66f4\u597d\u7684\u7ed3\u679c\u3002.<\/li>\n<\/ol>\n<p>\u5c06\u63a8\u9001\u901a\u77e5\u7eb3\u5165\u79fb\u52a8\u5e94\u7528\u7b56\u7565\u53ef\u4ee5\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u5e76\u63a8\u52a8\u4e1a\u52a1\u6210\u679c\u3002\u6709\u5173\u6709\u6548\u5b9e\u65bd\u63a8\u9001\u901a\u77e5\u7684\u6700\u4f73\u5b9e\u8df5\u548c\u7b56\u7565\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u8003\u884c\u4e1a\u9886\u5bfc\u8005\u5982 <a href=\"https:\/\/www.onesignal.com\/\" target=\"_blank\" rel=\"noopener\">OneSignal<\/a> \u548c <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase Cloud Messaging<\/a>.<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/mobile-app-push-notification-206817.jpg\" alt=\"\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u6211\u8be5\u5982\u4f55\u5173\u95ed\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\uff1f<\/h2>\n<h3>\u5728 iPhone \u4e0a\u7981\u7528\u63a8\u9001\u901a\u77e5\u7684\u9010\u6b65\u6307\u5357<\/h3>\n<p>\u8981\u5728\u60a8\u7684 iOS \u8bbe\u5907\u4e0a\u5173\u95ed\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\uff0c\u8bf7\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u64cd\u4f5c\uff1a<\/p>\n<ol>\n<li>\u4e2d\u81ea\u5b9a\u4e49\u60a8\u7684\u81ea\u52a8\u56de\u590d\u6d88\u606f\u3002 <strong>\u8bbe\u7f6e<\/strong> \u5728\u60a8\u7684 iPhone \u6216 iPad \u4e0a\u7684\u5e94\u7528\u7a0b\u5e8f\u3002.<\/li>\n<li>\u5411\u4e0b\u6eda\u52a8\u5e76\u9009\u62e9 <strong>\u901a\u77e5<\/strong>.<\/li>\n<li>\u6d4f\u89c8\u5e94\u7528\u5217\u8868\u5e76\u70b9\u51fb\u60a8\u5e0c\u671b\u4fee\u6539\u7684\u5e94\u7528\u3002.<\/li>\n<li>\u5207\u6362\u65c1\u8fb9\u7684\u5f00\u5173 <strong>\u5141\u8bb8\u901a\u77e5<\/strong> \u4ee5\u7981\u7528\u8be5\u5e94\u7528\u7684\u901a\u77e5\u3002.<\/li>\n<\/ol>\n<p>\u60a8\u8fd8\u53ef\u4ee5\u81ea\u5b9a\u4e49\u901a\u77e5\u8bbe\u7f6e\uff0c\u4f8b\u5982\u58f0\u97f3\u3001\u9707\u52a8\u548c\u63d0\u9192\u6837\u5f0f\uff0c\u4ee5\u6ee1\u8db3\u60a8\u7684\u504f\u597d\uff0c\u800c\u65e0\u9700\u5b8c\u5168\u5173\u95ed\u5b83\u4eec\u3002.<\/p>\n<h3>\u9010\u6b65\u6307\u5357\uff1a\u5728Android\u4e0a\u7981\u7528\u63a8\u9001\u901a\u77e5<\/h3>\n<p>\u5bf9\u4e8eAndroid\u8bbe\u5907\uff0c\u8bf7\u6309\u7167\u4ee5\u4e0b\u6b65\u9aa4\u5173\u95ed\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\uff1a<\/p>\n<ol>\n<li>\u4e2d\u81ea\u5b9a\u4e49\u60a8\u7684\u81ea\u52a8\u56de\u590d\u6d88\u606f\u3002 <strong>\u8bbe\u7f6e<\/strong> \u8bbe\u5907\u4e0a\u7684\u5e94\u7528\u3002.<\/li>\n<li>\u70b9\u51fb <strong>\u5e94\u7528\u4e0e\u901a\u77e5<\/strong> \u6216\u7b80\u5355\u5730 <strong>\u5e94\u7528<\/strong>.<\/li>\n<li>\u9009\u62e9 <strong>\u67e5\u770b\u6240\u6709\u5e94\u7528<\/strong> \u4ee5\u67e5\u770b\u5df2\u5b89\u88c5\u5e94\u7528\u7a0b\u5e8f\u7684\u5b8c\u6574\u5217\u8868\u3002.<\/li>\n<li>\u627e\u5230\u5e76\u70b9\u51fb\u60a8\u60f3\u8981\u7981\u7528\u901a\u77e5\u7684\u5e94\u7528\u7a0b\u5e8f\u3002.<\/li>\n<li>\u70b9\u51fb <strong>\u901a\u77e5<\/strong>.<\/li>\n<li>\u5207\u6362\u5f00\u5173\u4ee5\u5173\u95ed\u8be5\u5e94\u7528\u7a0b\u5e8f\u7684\u901a\u77e5\u3002.<\/li>\n<\/ol>\n<p>\u901a\u8fc7\u6709\u6548\u7ba1\u7406\u5e94\u7528\u7a0b\u5e8f\u901a\u77e5\uff0c\u60a8\u53ef\u4ee5\u51cf\u5c11\u5e72\u6270\u5e76\u6539\u5584\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002\u6709\u5173\u79fb\u52a8\u901a\u77e5\u7ba1\u7406\u7684\u66f4\u591a\u4fe1\u606f\uff0c\u8bf7\u53c2\u8003\u6765\u81ea <a href=\"https:\/\/www.pewresearch.org\/\" target=\"_blank\" rel=\"noopener\">\u76ae\u5c24\u7814\u7a76\u4e2d\u5fc3<\/a>, \u8be5\u8d44\u6e90\u8ba8\u8bba\u4e86\u79fb\u52a8\u901a\u77e5\u5bf9\u65e5\u5e38\u751f\u6d3b\u548c\u751f\u4ea7\u529b\u7684\u5f71\u54cd\u3002.<\/p>\n<h2>\u5f00\u542f\u63a8\u9001\u901a\u77e5\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n<p>\u5f00\u542f\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u6539\u5584\u5e94\u7528\u7684\u6574\u4f53\u529f\u80fd\u3002\u901a\u8fc7\u542f\u7528\u8fd9\u4e9b\u901a\u77e5\uff0c\u7528\u6237\u53ef\u4ee5\u6536\u5230\u53ca\u65f6\u7684\u66f4\u65b0\u3001\u63d0\u9192\u548c\u4e2a\u6027\u5316\u6d88\u606f\uff0c\u4f7f\u4ed6\u4eec\u4e0e\u5e94\u7528\u7684\u63d0\u4f9b\u4fdd\u6301\u8fde\u63a5\u3002\u4ee5\u4e0b\u662f\u542f\u7528\u63a8\u9001\u901a\u77e5\u7684\u4e00\u4e9b\u5173\u952e\u597d\u5904\uff1a<\/p>\n<h3>\u542f\u7528\u63a8\u9001\u901a\u77e5\u5bf9\u7528\u6237\u53c2\u4e0e\u7684\u597d\u5904<\/h3>\n<p>1. **\u5b9e\u65f6\u66f4\u65b0**\uff1a\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u63d0\u4f9b\u6709\u5173\u65b0\u529f\u80fd\u3001\u4fc3\u9500\u6216\u91cd\u8981\u66f4\u65b0\u7684\u5373\u65f6\u4fe1\u606f\u3002\u8fd9\u79cd\u5373\u65f6\u6027\u4f7f\u7528\u6237\u4fdd\u6301\u77e5\u60c5\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u5b9a\u671f\u4e0e\u5e94\u7528\u4e92\u52a8\u3002.<\/p>\n<p>2. **\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387**\uff1a\u6709\u6548\u5229\u7528\u63a8\u9001\u901a\u77e5\u7684\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u770b\u5230\u66f4\u9ad8\u7684\u7559\u5b58\u7387\u3002\u6839\u636e2023\u5e74\u7684\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u57fa\u51c6\uff0c\u53d1\u9001\u4e2a\u6027\u5316\u901a\u77e5\u7684\u5e94\u7528\u7a0b\u5e8f\u53ef\u4ee5\u5b9e\u73b0\u9ad8\u8fbe50%\u7684\u7559\u5b58\u7387\uff0c\u8fdc\u9ad8\u4e8e\u672a\u53d1\u9001\u901a\u77e5\u7684\u5e94\u7528\u7a0b\u5e8f\u3002.<\/p>\n<p>3. **\u589e\u5f3a\u7528\u6237\u4f53\u9a8c**\uff1a\u901a\u8fc7\u76f4\u63a5\u5411\u7528\u6237\u63d0\u4f9b\u76f8\u5173\u5185\u5bb9\uff0c\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u63d0\u5347\u6574\u4f53\u7528\u6237\u4f53\u9a8c\u3002\u4f8b\u5982\uff0c\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u4e00\u4e2a\u4f8b\u5b50\u53ef\u4ee5\u5305\u62ec\u5373\u5c06\u5230\u6765\u7684\u6d3b\u52a8\u63d0\u9192\u6216\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u7684\u4e2a\u6027\u5316\u4f18\u60e0\u3002.<\/p>\n<p>4. **\u63d0\u5347\u53c2\u4e0e\u5ea6\u6307\u6807**\uff1a\u901a\u8fc7\u63a8\u9001\u901a\u77e5\u5438\u5f15\u7528\u6237\u53ef\u4ee5\u5bfc\u81f4\u5e94\u7528\u4f7f\u7528\u548c\u4e92\u52a8\u7684\u589e\u52a0\u3002\u7814\u7a76\u8868\u660e\uff0c\u9009\u62e9\u63a5\u6536\u63a8\u9001\u901a\u77e5\u7684\u7528\u6237\u5728\u4e00\u4e2a\u6708\u5185\u66f4\u6709\u53ef\u80fd\u8fd4\u56de\u5e94\u7528\u3002.<\/p>\n<p>5. **\u9488\u5bf9\u6027\u7684\u8425\u9500\u673a\u4f1a**\uff1a\u63a8\u9001\u901a\u77e5\u5141\u8bb8\u4f01\u4e1a\u5bf9\u5176\u53d7\u4f17\u8fdb\u884c\u7ec6\u5206\u5e76\u53d1\u9001\u91cf\u8eab\u5b9a\u5236\u7684\u4fe1\u606f\u3002\u8fd9\u79cd\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u53ef\u4ee5\u5bfc\u81f4\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u548c\u6539\u5584\u7684\u5ba2\u6237\u6ee1\u610f\u5ea6\u3002.<\/p>\n<h3>\u63a8\u9001\u901a\u77e5\u5982\u4f55\u589e\u5f3a\u5e94\u7528\u529f\u80fd<\/h3>\n<p>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u4e0d\u4ec5\u4ec5\u662f\u53d1\u9001\u6d88\u606f\uff1b\u5b83\u4eec\u8fd8\u4ee5\u591a\u79cd\u65b9\u5f0f\u589e\u5f3a\u5e94\u7528\u529f\u80fd\uff1a<\/p>\n<p>1. **\u4ee5\u7528\u6237\u4e3a\u4e2d\u5fc3\u7684\u6c9f\u901a**\uff1a\u63a8\u9001\u901a\u77e5\u4fc3\u8fdb\u4e0e\u7528\u6237\u7684\u76f4\u63a5\u6c9f\u901a\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5206\u4eab\u66f4\u65b0\u3001\u4fc3\u9500\u548c\u91cd\u8981\u4fe1\u606f\uff0c\u800c\u65e0\u9700\u7528\u6237\u6253\u5f00\u5e94\u7528\u3002.<\/p>\n<p>2. **\u884c\u4e3a\u89e6\u53d1**\uff1a\u8bb8\u591a\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u670d\u52a1\u4f7f\u4f01\u4e1a\u80fd\u591f\u6839\u636e\u7528\u6237\u884c\u4e3a\u8bbe\u7f6e\u81ea\u52a8\u901a\u77e5\u3002\u4f8b\u5982\uff0c\u5982\u679c\u7528\u6237\u653e\u5f03\u4e86\u8d2d\u7269\u8f66\uff0c\u53ef\u4ee5\u53d1\u9001\u63d0\u9192\u901a\u77e5\u4ee5\u9f13\u52b1\u4ed6\u4eec\u5b8c\u6210\u8d2d\u4e70\u3002.<\/p>\n<p>3. **\u4e0e\u5176\u4ed6\u529f\u80fd\u7684\u96c6\u6210**\uff1a\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u4e0e\u5176\u4ed6\u5e94\u7528\u529f\u80fd\u96c6\u6210\uff0c\u4f8b\u5982\u5e94\u7528\u5185\u6d88\u606f\u6216\u793e\u4ea4\u5206\u4eab\u529f\u80fd\uff0c\u521b\u9020\u4e00\u4e2a\u8fde\u8d2f\u7684\u7528\u6237\u4f53\u9a8c\uff0c\u9f13\u52b1\u4e92\u52a8\u3002.<\/p>\n<p>4. **\u5206\u6790\u4e0e\u6d1e\u5bdf**\uff1a\u901a\u8fc7\u5206\u6790\u63a8\u9001\u901a\u77e5\u7684\u8868\u73b0\uff0c\u4f01\u4e1a\u53ef\u4ee5\u83b7\u5f97\u7528\u6237\u504f\u597d\u548c\u884c\u4e3a\u7684\u5b9d\u8d35\u6d1e\u5bdf\u3002\u8fd9\u4e9b\u6570\u636e\u53ef\u4ee5\u4e3a\u672a\u6765\u7684\u8425\u9500\u7b56\u7565\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e76\u6539\u5584\u6574\u4f53\u5e94\u7528\u6027\u80fd\u3002.<\/p>\n<p>5. **\u8de8\u5e73\u53f0\u529f\u80fd**\uff1a\u79fb\u52a8\u7f51\u9875\u5e94\u7528\u7684\u63a8\u9001\u901a\u77e5\u4e5f\u53ef\u4ee5\u7528\u4e8e\u8de8\u4e0d\u540c\u8bbe\u5907\u63a5\u89e6\u7528\u6237\uff0c\u786e\u4fdd\u91cd\u8981\u4fe1\u606f\u65e0\u8bba\u5728\u4f7f\u7528\u4f55\u79cd\u5e73\u53f0\u65f6\u90fd\u80fd\u9001\u8fbe\u3002.<\/p>\n<p>\u603b\u4e4b\uff0c\u5f00\u542f\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u548c\u5e94\u7528\u529f\u80fd\uff0c\u4f7f\u5176\u6210\u4e3a\u4f01\u4e1a\u6709\u6548\u8fde\u63a5\u53d7\u4f17\u7684\u91cd\u8981\u5de5\u5177\u3002\u901a\u8fc7\u9075\u5faa\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u6700\u4f73\u5b9e\u8df5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6700\u5927\u5316\u8fd9\u4e00\u5f3a\u5927\u529f\u80fd\u7684\u597d\u5904\u3002.<\/p>\n<h2>\u5f00\u542f\u63a8\u9001\u901a\u77e5\u6709\u4ec0\u4e48\u4f5c\u7528\uff1f<\/h2>\n<p>\u5f00\u542f\u63a8\u9001\u901a\u77e5\u6fc0\u6d3b\u4e86\u4e00\u9879\u529f\u80fd\uff0c\u5141\u8bb8\u5e94\u7528\u7a0b\u5e8f\u76f4\u63a5\u5411\u60a8\u7684\u8bbe\u5907\u53d1\u9001\u5b9e\u65f6\u8b66\u62a5\uff0c\u65e0\u8bba\u662f\u667a\u80fd\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u8fd8\u662f\u684c\u9762\u3002\u8fd9\u4e9b\u901a\u77e5\u53ef\u4ee5\u4f5c\u4e3a\u5f39\u51fa\u7a97\u53e3\u51fa\u73b0\u5728\u60a8\u7684\u4e3b\u5c4f\u5e55\u3001\u901a\u77e5\u4e2d\u5fc3\u6216\u684c\u9762\u6a2a\u5e45\u4e0a\u3002.<\/p>\n<h3>\u542f\u7528\u63a8\u9001\u901a\u77e5\u5bf9\u7528\u6237\u53c2\u4e0e\u7684\u597d\u5904<\/h3>\n<ul>\n<li><strong>\u5373\u65f6\u66f4\u65b0\uff1a<\/strong> \u63a8\u9001\u901a\u77e5\u63d0\u4f9b\u5173\u4e8e\u91cd\u8981\u4e8b\u4ef6\u7684\u5373\u65f6\u66f4\u65b0\uff0c\u4f8b\u5982\u65b0\u6d88\u606f\u3001\u63d0\u9192\u6216\u7a81\u53d1\u65b0\u95fb\uff0c\u786e\u4fdd\u7528\u6237\u5728\u65e0\u9700\u4e3b\u52a8\u68c0\u67e5\u5e94\u7528\u7684\u60c5\u51b5\u4e0b\u4fdd\u6301\u4fe1\u606f\u7075\u901a\u3002.<\/li>\n<li><strong>\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u901a\u8fc7\u542f\u7528\u63a8\u9001\u901a\u77e5\uff0c\u7528\u6237\u53ef\u4ee5\u63a5\u6536\u6839\u636e\u4ed6\u4eec\u7684\u504f\u597d\u91cf\u8eab\u5b9a\u5236\u7684\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u8fd9\u53ef\u4ee5\u663e\u8457\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u3002\u7814\u7a76\u8868\u660e\uff0c\u542f\u7528\u63a8\u9001\u901a\u77e5\u7684\u5e94\u7528\u7a0b\u5e8f\u7528\u6237\u7559\u5b58\u7387\u63d0\u9ad8\u4e8688%\u3002.<\/li>\n<li><strong>\u53ef\u64cd\u4f5c\u7684\u63d0\u9192\uff1a<\/strong> \u901a\u77e5\u53ef\u4ee5\u5305\u542b\u4e30\u5bcc\u7684\u5a92\u4f53\u5143\u7d20\uff0c\u5982\u56fe\u50cf\u3001\u6309\u94ae\u548c\u94fe\u63a5\uff0c\u4fc3\u4f7f\u7528\u6237\u91c7\u53d6\u7279\u5b9a\u884c\u52a8\uff0c\u4f8b\u5982\u56de\u590d\u6d88\u606f\u6216\u67e5\u770b\u65b0\u6587\u7ae0\u3002\u8fd9\u79cd\u4e92\u52a8\u6027\u53ef\u4ee5\u4e3a\u4f01\u4e1a\u5e26\u6765\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3002.<\/li>\n<li><strong>\u9009\u62e9\u52a0\u5165\u529f\u80fd\uff1a<\/strong> \u7528\u6237\u901a\u5e38\u9009\u62e9\u63a5\u6536\u8fd9\u4e9b\u901a\u77e5\uff0c\u4ece\u800c\u63a7\u5236\u4ed6\u4eec\u5e0c\u671b\u63a5\u6536\u7684\u63d0\u9192\u5185\u5bb9\u3002\u8fd9\u79cd\u9009\u62e9\u52a0\u5165\u7684\u6027\u8d28\u6709\u52a9\u4e8e\u7ef4\u62a4\u7528\u6237\u4fe1\u4efb\uff0c\u5e76\u51cf\u5c11\u5378\u8f7d\u7684\u53ef\u80fd\u6027\u3002.<\/li>\n<li><strong>Messenger Bots \u96c6\u6210\uff1a<\/strong> \u5728\u6d88\u606f\u5e94\u7528\u7684\u4e0a\u4e0b\u6587\u4e2d\uff0c\u63a8\u9001\u901a\u77e5\u4e5f\u53ef\u4ee5\u88ab Messenger Bots \u7528\u6765\u63d0\u9192\u7528\u6237\u5173\u4e8e\u65b0\u6d88\u606f\u6216\u66f4\u65b0\uff0c\u4ece\u800c\u63d0\u9ad8\u6c9f\u901a\u6548\u7387\u548c\u7528\u6237\u4f53\u9a8c\u3002.<\/li>\n<\/ul>\n<h3>\u63a8\u9001\u901a\u77e5\u5982\u4f55\u589e\u5f3a\u5e94\u7528\u529f\u80fd<\/h3>\n<p>\u79fb\u52a8\u5e94\u7528\u7684\u63a8\u9001\u901a\u77e5\u4f5c\u4e3a\u589e\u5f3a\u5e94\u7528\u529f\u80fd\u7684\u91cd\u8981\u5de5\u5177\uff0c\u901a\u8fc7\uff1a<\/p>\n<ul>\n<li><strong>\u63a8\u52a8\u7528\u6237\u7559\u5b58\uff1a<\/strong> \u5b9a\u671f\u901a\u77e5\u8ba9\u7528\u6237\u4e0e\u5e94\u7528\u4fdd\u6301\u4e92\u52a8\uff0c\u63d0\u9192\u4ed6\u4eec\u5e94\u7528\u7684\u4ef7\u503c\uff0c\u5e76\u9f13\u52b1\u9891\u7e41\u4f7f\u7528\u3002.<\/li>\n<li><strong>\u4fc3\u8fdb\u53ca\u65f6\u6c9f\u901a\uff1a<\/strong> \u4f01\u4e1a\u53ef\u4ee5\u76f4\u63a5\u5411\u7528\u6237\u53d1\u9001\u65f6\u95f4\u654f\u611f\u7684\u4fe1\u606f\uff0c\u4f8b\u5982\u95ea\u8d2d\u6216\u6d3b\u52a8\u63d0\u9192\uff0c\u786e\u4fdd\u4ed6\u4eec\u4e0d\u4f1a\u9519\u8fc7\u91cd\u8981\u66f4\u65b0\u3002.<\/li>\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> \u901a\u8fc7\u5206\u6790\u7528\u6237\u884c\u4e3a\uff0c\u5e94\u7528\u53ef\u4ee5\u6839\u636e\u4e2a\u4eba\u504f\u597d\u5b9a\u5236\u901a\u77e5\uff0c\u4f7f\u6c9f\u901a\u66f4\u52a0\u76f8\u5173\u548c\u6709\u6548\u3002.<\/li>\n<li><strong>\u63d0\u5347\u8f6c\u5316\u7387\uff1a<\/strong> \u901a\u8fc7\u53ef\u64cd\u4f5c\u7684\u63d0\u9192\uff0c\u4f01\u4e1a\u53ef\u4ee5\u5f15\u5bfc\u7528\u6237\u91c7\u53d6\u7279\u5b9a\u884c\u52a8\uff0c\u4f8b\u5982\u5b8c\u6210\u8d2d\u4e70\u6216\u6ce8\u518c\u65b0\u95fb\u901a\u8baf\uff0c\u4ece\u800c\u63a8\u52a8\u9500\u552e\u548c\u53c2\u4e0e\u3002.<\/li>\n<\/ul>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/mobile-app-push-notification-185053.jpg\" alt=\"\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u63a8\u9001\u901a\u77e5\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u5728\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u548c\u6c9f\u901a\u65b9\u9762\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002\u5b83\u4eec\u65e8\u5728\u5c06\u53ca\u65f6\u4fe1\u606f\u76f4\u63a5\u4f20\u9012\u5230\u7528\u6237\u7684\u8bbe\u5907\uff0c\u786e\u4fdd\u91cd\u8981\u66f4\u65b0\u3001\u4fc3\u9500\u6216\u63d0\u9192\u4e0d\u4f1a\u88ab\u9057\u6f0f\u3002\u4e86\u89e3\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u76ee\u7684\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u6709\u6548\u5229\u7528\u8fd9\u4e00\u5de5\u5177\uff0c\u4ee5\u57f9\u517b\u7528\u6237\u5fe0\u8bda\u5ea6\u5e76\u6539\u5584\u6574\u4f53\u5e94\u7528\u6027\u80fd\u3002.<\/p>\n<h3>\u7406\u89e3\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u76ee\u7684<\/h3>\n<p>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u4e3b\u8981\u76ee\u7684\u662f\u8ba9\u7528\u6237\u4fdd\u6301\u77e5\u60c5\u5e76\u4e0e\u5e94\u7528\u4fdd\u6301\u4e92\u52a8\u3002\u901a\u8fc7\u53d1\u9001\u76f8\u5173\u4fe1\u606f\uff0c\u4f01\u4e1a\u53ef\u4ee5\uff1a<\/p>\n<ul>\n<li><strong>\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u663e\u8457\u589e\u52a0\u7528\u6237\u4e0e\u5e94\u7528\u7a0b\u5e8f\u7684\u4e92\u52a8\u3002\u4f8b\u5982\uff0c\u4e2a\u6027\u5316\u901a\u77e5\u53ef\u4ee5\u5bfc\u81f4\u7528\u6237\u53c2\u4e0e\u5ea6\u589e\u52a050%\uff0c\u6b63\u5982Localytics\u6240\u62a5\u544a\u7684\u90a3\u6837\u3002.<\/li>\n<li><strong>\u63a8\u52a8\u8f6c\u5316\u7387\uff1a<\/strong> \u9488\u5bf9\u6027\u7684\u901a\u77e5\u53ef\u4ee5\u5c06\u8f6c\u5316\u7387\u63d0\u9ad8\u81f320%\uff0c\u7279\u522b\u662f\u5728\u7535\u5b50\u5546\u52a1\u73af\u5883\u4e2d\uff0c\u53ca\u65f6\u7684\u9500\u552e\u63d0\u9192\u53ef\u4ee5\u4fc3\u4f7f\u7528\u6237\u7acb\u5373\u8d2d\u4e70\u3002.<\/li>\n<li><strong>\u63d0\u4f9b\u53ca\u65f6\u66f4\u65b0\uff1a<\/strong> \u901a\u77e5\u53ef\u4ee5\u544a\u77e5\u7528\u6237\u6709\u5173\u65b0\u529f\u80fd\u3001\u66f4\u65b0\u6216\u91cd\u8981\u4e8b\u4ef6\uff0c\u786e\u4fdd\u4ed6\u4eec\u59cb\u7ec8\u4fdd\u6301\u4fe1\u606f\u7075\u901a\u3002.<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u8fd9\u4e9b\u901a\u77e5\u7684\u6709\u6548\u6027\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u4f9d\u8d56\u4e8e\u5176\u76f8\u5173\u6027\u548c\u65f6\u673a\u3002\u4e0d\u5408\u65f6\u5b9c\u6216\u4e0d\u76f8\u5173\u7684\u901a\u77e5\u53ef\u80fd\u5bfc\u81f4\u7528\u6237\u6cae\u4e27\u548c\u653e\u5f03\u5e94\u7528\u7a0b\u5e8f\uff0c\u8fd9\u7a81\u663e\u4e86\u6218\u7565\u5b9e\u65bd\u7684\u5fc5\u8981\u6027\u3002.<\/p>\n<h3>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u6709\u6548\u6c9f\u901a\u7684\u6700\u4f73\u5b9e\u8df5<\/h3>\n<p>\u4e3a\u4e86\u6700\u5927\u5316\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u6709\u6548\u6027\uff0c\u4f01\u4e1a\u5e94\u9075\u5faa\u6700\u4f73\u5b9e\u8df5\uff0c\u4ee5\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u548c\u53c2\u4e0e\u5ea6\uff1a<\/p>\n<ul>\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> \u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u5b9a\u5236\u901a\u77e5\uff0c\u4ee5\u786e\u4fdd\u4fe1\u606f\u4e0e\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u3002.<\/li>\n<li><strong>\u6700\u4f73\u65f6\u673a\uff1a<\/strong> \u5728\u7528\u6237\u6d3b\u8dc3\u7684\u9ad8\u5cf0\u65f6\u95f4\u5b89\u6392\u901a\u77e5\uff0c\u4ee5\u589e\u52a0\u7528\u6237\u4e92\u52a8\u7684\u53ef\u80fd\u6027\u3002.<\/li>\n<li><strong>\u9891\u7387\u7ba1\u7406\uff1a<\/strong> \u907f\u514d\u7528\u8fc7\u591a\u7684\u901a\u77e5\u8ba9\u7528\u6237\u611f\u5230\u4e0d\u77e5\u6240\u63aa\uff1b\u4fdd\u6301\u5e73\u8861\u7684\u65b9\u6cd5\u5bf9\u4e8e\u7ef4\u6301\u7528\u6237\u5174\u8da3\u800c\u4e0d\u5f15\u8d77\u70e6\u607c\u81f3\u5173\u91cd\u8981\u3002.<\/li>\n<li><strong>\u6e05\u6670\u7684\u4fe1\u606f\u4f20\u8fbe:<\/strong> \u786e\u4fdd\u901a\u77e5\u7b80\u6d01\u660e\u4e86\uff0c\u5e76\u4f20\u8fbe\u6e05\u6670\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u9075\u5b88\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u5b57\u7b26\u9650\u5236\u3002.<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u5b9e\u65bd\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6709\u6548\u5229\u7528\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u6765\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u5e76\u63a8\u52a8\u5e94\u7528\u6210\u529f\u3002\u6709\u5173\u4f18\u5316\u63a8\u9001\u901a\u77e5\u7684\u8fdb\u4e00\u6b65\u89c1\u89e3\uff0c\u8bf7\u8003\u8651\u63a2\u7d22 <a href=\"https:\/\/messengerbot.app\/zh\/#features\">Messenger Bot \u7684\u529f\u80fd<\/a> \u6216\u67e5\u770b <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">Firebase Cloud Messaging<\/a> \u4ee5\u83b7\u53d6\u6280\u672f\u6307\u5bfc\u3002.<\/p>\n<h2>\u63a8\u9001\u901a\u77e5\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f<\/h2>\n<p>\u63a8\u9001\u901a\u77e5\u662f\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u7684\u91cd\u8981\u6c9f\u901a\u5de5\u5177\uff0c\u589e\u5f3a\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u7559\u5b58\u7387\u548c\u8f6c\u5316\u7387\u3002\u5b83\u4eec\u5141\u8bb8\u4f01\u4e1a\u76f4\u63a5\u5411\u7528\u6237\u7684\u8bbe\u5907\u53d1\u9001\u53ca\u65f6\u3001\u76f8\u5173\u7684\u4fe1\u606f\uff0c\u4ece\u800c\u4fc3\u8fdb\u66f4\u4e2a\u6027\u5316\u7684\u4f53\u9a8c\u3002.<\/p>\n<h3>\u7406\u89e3\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u76ee\u7684<\/h3>\n<p>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u65e8\u5728\u8ba9\u7528\u6237\u4e86\u89e3\u5e76\u4e0e\u5e94\u7528\u4fdd\u6301\u4e92\u52a8\u3002\u5b83\u4eec\u53ef\u4ee5\u4f20\u9012\u91cd\u8981\u66f4\u65b0\u3001\u63d0\u9192\u548c\u4fc3\u9500\u5185\u5bb9\uff0c\u786e\u4fdd\u7528\u6237\u4e0e\u54c1\u724c\u4fdd\u6301\u8054\u7cfb\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5173\u952e\u76ee\u7684\uff1a<\/p>\n<ul>\n<li><strong>\u7528\u6237\u53c2\u4e0e\u5ea6\uff1a<\/strong> \u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u663e\u8457\u589e\u52a0\u7528\u6237\u4e0e\u5e94\u7528\u7684\u4e92\u52a8\u3002\u6839\u636eLocalytics\u7684\u4e00\u9879\u7814\u7a76\uff0c\u4f7f\u7528\u63a8\u9001\u901a\u77e5\u7684\u5e94\u7528\u7684\u53c2\u4e0e\u7387\u6bd4\u4e0d\u4f7f\u7528\u7684\u5e94\u7528\u9ad8\u51fa50%\u3002.<\/li>\n<li><strong>\u4fdd\u7559\u7387\uff1a<\/strong> \u5b9a\u671f\u53d1\u9001\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u3002Airship \u7684\u7814\u7a76\u8868\u660e\uff0c\u9009\u62e9\u63a5\u6536\u63a8\u9001\u901a\u77e5\u7684\u7528\u6237\u6bd4\u4e0d\u9009\u62e9\u7684\u7528\u6237\u66f4\u6709\u53ef\u80fd\u8fd4\u56de\u5e94\u7528\uff0c\u6bd4\u4f8b\u4e3a 3 \u500d\u3002.<\/li>\n<li><strong>\u8f6c\u5316\u7387\uff1a<\/strong> \u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u901a\u8fc7\u63d0\u9192\u7528\u6237\u653e\u5f03\u7684\u8d2d\u7269\u8f66\u3001\u7279\u522b\u4fc3\u9500\u6216\u65b0\u4ea7\u54c1\u53d1\u5e03\u6765\u63a8\u52a8\u9500\u552e\u548c\u8f6c\u5316\u3002Pushwoosh \u7684\u62a5\u544a\u53d1\u73b0\uff0c\u9488\u5bf9\u6027\u7684\u63a8\u9001\u901a\u77e5\u53ef\u4ee5\u4f7f\u8f6c\u5316\u7387\u63d0\u9ad8 10%\u3002.<\/li>\n<li><strong>\u4e2a\u6027\u5316\uff1a<\/strong> \u901a\u8fc7\u5229\u7528\u7528\u6237\u6570\u636e\uff0c\u4f01\u4e1a\u53ef\u4ee5\u6839\u636e\u4e2a\u4eba\u504f\u597d\u5b9a\u5236\u63a8\u9001\u901a\u77e5\uff0c\u4ece\u800c\u589e\u5f3a\u4fe1\u606f\u7684\u76f8\u5173\u6027\u3002\u8fd9\u79cd\u4e2a\u6027\u5316\u53ef\u4ee5\u63d0\u9ad8\u7528\u6237\u7684\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002.<\/li>\n<li><strong>\u5b9e\u65f6\u6c9f\u901a:<\/strong> \u63a8\u9001\u901a\u77e5\u63d0\u4f9b\u4e86\u4e00\u6761\u76f4\u63a5\u7684\u6c9f\u901a\u6e20\u9053\uff0c\u4f7f\u4f01\u4e1a\u80fd\u591f\u5373\u65f6\u5206\u4eab\u66f4\u65b0\u3001\u8b66\u62a5\u6216\u65b0\u95fb\u3002\u8fd9\u79cd\u5373\u65f6\u6027\u5bf9\u4e8e\u65f6\u95f4\u654f\u611f\u7684\u4fe1\u606f\u81f3\u5173\u91cd\u8981\uff0c\u4f8b\u5982\u95ea\u8d2d\u6216\u91cd\u8981\u516c\u544a\u3002.<\/li>\n<\/ul>\n<h3>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u6709\u6548\u6c9f\u901a\u7684\u6700\u4f73\u5b9e\u8df5<\/h3>\n<p>\u4e3a\u4e86\u6700\u5927\u5316\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u6709\u6548\u6027\uff0c\u9075\u5faa\u589e\u5f3a\u7528\u6237\u4f53\u9a8c\u548c\u53c2\u4e0e\u5ea6\u7684\u6700\u4f73\u5b9e\u8df5\u81f3\u5173\u91cd\u8981\uff1a<\/p>\n<ul>\n<li><strong>\u65f6\u673a\uff1a<\/strong> \u5728\u7528\u6237\u6700\u6709\u53ef\u80fd\u53c2\u4e0e\u7684\u6700\u4f73\u65f6\u95f4\u53d1\u9001\u901a\u77e5\u3002\u907f\u514d\u5728\u6df1\u591c\u6216\u7528\u6237\u6d3b\u52a8\u8f83\u5c11\u65f6\u53d1\u9001\u6d88\u606f\u3002.<\/li>\n<li><strong>\u7ec6\u5206\uff1a<\/strong> \u5229\u7528\u7528\u6237\u6570\u636e\u5bf9\u53d7\u4f17\u8fdb\u884c\u7ec6\u5206\uff0c\u53d1\u9001\u4e0e\u7279\u5b9a\u7fa4\u4f53\u76f8\u5173\u7684\u76ee\u6807\u901a\u77e5\uff0c\u63d0\u9ad8\u76f8\u5173\u6027\u548c\u53c2\u4e0e\u5ea6\u3002.<\/li>\n<li><strong>\u6e05\u6670\u7684\u4fe1\u606f\u4f20\u8fbe:<\/strong> \u4fdd\u6301\u4fe1\u606f\u7b80\u6d01\u660e\u4e86\uff0c\u9075\u5faa\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u5b57\u7b26\u9650\u5236\uff0c\u901a\u5e38\u5728 40 \u5230 120 \u4e2a\u5b57\u7b26\u4e4b\u95f4\u3002.<\/li>\n<li><strong>\u884c\u52a8\u53f7\u53ec\uff1a<\/strong> \u5305\u542b\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u53f7\u53ec\u6027\u7528\u8bed\uff0c\u9f13\u52b1\u7528\u6237\u7acb\u5373\u91c7\u53d6\u884c\u52a8\uff0c\u65e0\u8bba\u662f\u8bbf\u95ee\u5e94\u7528\u7a0b\u5e8f\u3001\u8fdb\u884c\u8d2d\u4e70\u8fd8\u662f\u67e5\u770b\u65b0\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u6d4b\u8bd5\uff1a<\/strong> \u5b9a\u671f\u6d4b\u8bd5\u4e0d\u540c\u7c7b\u578b\u7684\u901a\u77e5\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e9b\u6700\u80fd\u5f15\u8d77\u60a8\u7684\u53d7\u4f17\u5171\u9e23\uff0c\u5e76\u6839\u636e\u6027\u80fd\u6307\u6807\u8c03\u6574\u7b56\u7565\u3002.<\/li>\n<\/ul>\n<p>\u91c7\u7528\u8fd9\u4e9b\u6700\u4f73\u5b9e\u8df5\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u60a8\u7684\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u6709\u6548\u6027\uff0c\u63a8\u52a8\u7528\u6237\u53c2\u4e0e\u548c\u6ee1\u610f\u5ea6\u3002.<\/p>\n<h2>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u67b6\u6784<\/h2>\n<p>\u7406\u89e3 <strong>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u67b6\u6784<\/strong> \u5bf9\u4e8e\u65e8\u5728\u4f18\u5316\u7528\u6237\u53c2\u4e0e\u7684\u5f00\u53d1\u8005\u548c\u8425\u9500\u4eba\u5458\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002\u8be5\u67b6\u6784\u901a\u5e38\u7531\u4e09\u4e2a\u4e3b\u8981\u7ec4\u4ef6\u7ec4\u6210\uff1a\u5ba2\u6237\u7aef\u5e94\u7528\u3001\u63a8\u9001\u901a\u77e5\u670d\u52a1\u548c\u540e\u7aef\u670d\u52a1\u5668\u3002\u6bcf\u4e2a\u7ec4\u4ef6\u5728\u5411\u7528\u6237\u4f20\u9012\u53ca\u65f6\u548c\u76f8\u5173\u7684\u901a\u77e5\u65b9\u9762\u90fd\u53d1\u6325\u7740\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\u3002.<\/p>\n<ul>\n<li><strong>\u5ba2\u6237\u7aef\u5e94\u7528\uff1a<\/strong> \u8fd9\u662f\u5b89\u88c5\u5728\u7528\u6237\u8bbe\u5907\u4e0a\u7684\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u3002\u5b83\u5411\u63a8\u9001\u901a\u77e5\u670d\u52a1\u6ce8\u518c\u4ee5\u63a5\u6536\u901a\u77e5\u3002\u8be5\u5e94\u7528\u5fc5\u987b\u9002\u5f53\u5730\u5904\u7406\u4f20\u5165\u7684\u901a\u77e5\uff0c\u4ee5\u7528\u6237\u53cb\u597d\u7684\u65b9\u5f0f\u663e\u793a\u5b83\u4eec\u3002.<\/li>\n<li><strong>\u63a8\u9001\u901a\u77e5\u670d\u52a1\uff1a<\/strong> \u50cfFirebase Cloud Messaging\uff08FCM\uff09\u6216OneSignal\u8fd9\u6837\u7684\u670d\u52a1\u5145\u5f53\u540e\u7aef\u670d\u52a1\u5668\u548c\u5ba2\u6237\u7aef\u5e94\u7528\u4e4b\u95f4\u7684\u4e2d\u4ecb\u3002\u5b83\u4eec\u7ba1\u7406\u901a\u77e5\u7684\u4f20\u9012\uff0c\u786e\u4fdd\u5b83\u4eec\u9ad8\u6548\u5730\u5230\u8fbe\u76ee\u6807\u8bbe\u5907\u3002.<\/li>\n<li><strong>\u540e\u7aef\u670d\u52a1\u5668:<\/strong> \u8be5\u670d\u52a1\u5668\u8d1f\u8d23\u5411\u63a8\u9001\u901a\u77e5\u670d\u52a1\u53d1\u9001\u901a\u77e5\u3002\u5b83\u53ef\u4ee5\u6839\u636e\u7528\u6237\u64cd\u4f5c\u6216\u8ba1\u5212\u4e8b\u4ef6\u89e6\u53d1\u901a\u77e5\uff0c\u5229\u7528API\u4e0e\u63a8\u9001\u901a\u77e5\u670d\u52a1\u8fdb\u884c\u901a\u4fe1\u3002.<\/li>\n<\/ul>\n<p>\u901a\u8fc7\u7406\u89e3\u8fd9\u4e00\u67b6\u6784\uff0c\u4f01\u4e1a\u53ef\u4ee5\u66f4\u597d\u5730\u5b9e\u65bd <a href=\"https:\/\/firebase.google.com\/docs\/cloud-messaging\" target=\"_blank\" rel=\"noopener\">\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5<\/a> \u81f3\u5173\u91cd\u8981\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u548c\u53c2\u4e0e\u5ea6\u3002<\/p>\n<h3>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u5de5\u4f5c\u539f\u7406\uff1a\u6280\u672f\u6982\u8ff0<\/h3>\n<p>\u63a8\u9001\u901a\u77e5\u7684\u8fc7\u7a0b\u5982\u4f55 <strong>\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5\u7684\u5de5\u4f5c\u539f\u7406<\/strong> \u6d89\u53ca\u591a\u4e2a\u6b65\u9aa4\uff0c\u4ee5\u786e\u4fdd\u6d88\u606f\u53ca\u65f6\u6709\u6548\u5730\u4f20\u9012:<\/p>\n<ol>\n<li><strong>\u6ce8\u518c:<\/strong> \u5f53\u7528\u6237\u5b89\u88c5\u5e94\u7528\u65f6\uff0c\u5b83\u4f1a\u5411\u63a8\u9001\u901a\u77e5\u670d\u52a1\u6ce8\u518c\uff0c\u63a5\u6536\u4e00\u4e2a\u552f\u4e00\u7684\u8bbe\u5907\u4ee4\u724c\u3002.<\/li>\n<li><strong>\u53d1\u9001\u901a\u77e5:<\/strong> \u540e\u7aef\u670d\u52a1\u5668\u5411\u63a8\u9001\u901a\u77e5\u670d\u52a1\u53d1\u9001\u901a\u77e5\u8bf7\u6c42\uff0c\u5305\u62ec\u8bbe\u5907\u4ee4\u724c\u548c\u6d88\u606f\u5185\u5bb9\u3002.<\/li>\n<li><strong>\u4ea4\u4ed8\uff1a<\/strong> \u63a8\u9001\u901a\u77e5\u670d\u52a1\u5904\u7406\u8bf7\u6c42\uff0c\u5e76\u4f7f\u7528\u8bbe\u5907\u4ee4\u724c\u5c06\u901a\u77e5\u53d1\u9001\u5230\u76f8\u5e94\u7684\u8bbe\u5907\u3002.<\/li>\n<li><strong>\u663e\u793a\uff1a<\/strong> \u6536\u5230\u901a\u77e5\u540e\uff0c\u5ba2\u6237\u7aef\u5e94\u7528\u7a0b\u5e8f\u5c06\u5176\u663e\u793a\u7ed9\u7528\u6237\uff0c\u5141\u8bb8\u6839\u636e\u901a\u77e5\u7c7b\u578b\u8fdb\u884c\u4ea4\u4e92\u3002.<\/li>\n<\/ol>\n<p>\u672c\u6280\u672f\u6982\u8ff0\u5f3a\u8c03\u4e86\u826f\u597d\u7ed3\u6784\u5316\u67b6\u6784\u5728\u6709\u6548\u4ea4\u4ed8\u4e2d\u7684\u91cd\u8981\u6027\u3002 <a href=\"https:\/\/messengerbot.app\/zh\/#features\">\u79fb\u52a8\u5e94\u7528\u63a8\u9001\u901a\u77e5<\/a>. \u4e86\u89e3\u8fd9\u4e9b\u673a\u5236\u53ef\u4ee5\u5e2e\u52a9\u4f01\u4e1a\u5229\u7528\u901a\u77e5\u6765\u63d0\u9ad8\u7528\u6237\u7559\u5b58\u7387\u548c\u53c2\u4e0e\u5ea6\u3002.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh\/understanding-mobile-app-push-notifications-purpose-best-practices-and-how-to-manage-them-effectively\/\" data-essbisPostTitle=\"Understanding Mobile App Push Notifications: Purpose, Best Practices, and How to Manage Them Effectively\" data-essbisHoverContainer=\"\"><p>Key Takeaways Boost User Engagement: Mobile app push notifications can increase user interaction by 20%, making them essential for enhancing app engagement. Personalized Messaging: Tailoring notifications based on user behavior leads to more relevant content, improving user satisfaction and driving conversions. Real-Time Updates: Push notifications provide immediate communication, ensuring users receive timely information about promotions [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":258031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-258032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/258032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/comments?post=258032"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/posts\/258032\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media\/258031"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/media?parent=258032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/categories?post=258032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh\/wp-json\/wp\/v2\/tags?post=258032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}