{"id":255490,"date":"2025-06-30T05:01:25","date_gmt":"2025-06-30T12:01:25","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/"},"modified":"2025-06-30T05:01:25","modified_gmt":"2025-06-30T12:01:25","slug":"%e6%8e%8c%e6%8f%a1-saas-%e4%b8%ad%e7%9a%84%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%ef%bc%9ab2b-%e8%a8%88%e7%ae%97%e5%92%8c%e8%a1%8c%e6%a5%ad%e5%9f%ba%e6%ba%96%e7%9a%84%e5%b9%b3%e5%9d%87","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh_hk\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/","title":{"rendered":"\u638c\u63e1SaaS\u4e2d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff1a\u6709\u95dc\u5e73\u5747CAC\u3001B2B\u8a08\u7b97\u548c\u884c\u696d\u57fa\u6e96\u7684\u898b\u89e3"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh_hk\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/\" data-essbisposttitle=\"Mastering Customer Acquisition Cost in SaaS: Insights on Average CAC, B2B Calculations, and Industry Benchmarks\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u4e3b\u8981\u8981\u9ede<\/h2>\n<ul>\n<li>\u7406\u89e3 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c (CAC)<\/strong> \u5c0d\u65bcSaaS\u4f01\u696d\u4f86\u8aaa\uff0c\u512a\u5316\u76c8\u5229\u80fd\u529b\u548c\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<li>\u9019\u500b <strong>SaaS\u7684\u5e73\u5747CAC<\/strong> \u7d04\u70ba$702\uff0c\u6839\u64da\u884c\u696d\u56e0\u7d20\u548c\u5e02\u5834\u7b56\u7565\u7684\u4e0d\u540c\u800c\u6709\u6240\u8b8a\u5316\u3002<\/li>\n<li>\u50cf\u91d1\u878d\u79d1\u6280\u9019\u6a23\u7684\u884c\u696d\u53ef\u80fd\u6703\u7d93\u6b77\u9ad8\u9054$1,450\u7684CAC\uff0c\u800c\u5176\u4ed6\u884c\u696d\u5982\u96fb\u5b50\u5546\u52d9\u7684\u7bc4\u570d\u5247\u5728$300\u5230$600\u4e4b\u9593\u3002<\/li>\n<li>\u5065\u5eb7\u7684 <strong>CAC\u6bd4\u7387<\/strong> \u901a\u5e38\u70ba1:3\uff0c\u9019\u610f\u5473\u8457\u4f01\u696d\u61c9\u8a72\u8cfa\u53d6\u4e09\u500d\u65bc\u7372\u53d6\u4e00\u4f4d\u5ba2\u6236\u6240\u82b1\u8cbb\u7684\u6210\u672c\u3002<\/li>\n<li>\u5229\u7528\u50cf\u662f <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u8a08\u7b97\u5668<\/strong> \u53ef\u4ee5\u5e6b\u52a9\u8b58\u5225\u6210\u672c\u964d\u4f4e\u548c\u6548\u7387\u63d0\u5347\u7684\u9818\u57df\u3002<\/li>\n<li>\u512a\u5316CAC\u6d89\u53ca\u5229\u7528\u81ea\u52d5\u5316\u5de5\u5177\u3001\u5c08\u6ce8\u65bc\u5ba2\u6236\u4fdd\u7559\u4ee5\u53ca\u5206\u6790CAC\u8207\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u4e4b\u9593\u7684\u95dc\u4fc2\u3002<\/li>\n<li>\u5b9a\u671f\u5c07\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u8207\u884c\u696d\u6a19\u6e96\u9032\u884c\u57fa\u6e96\u6bd4\u8f03\uff0c\u5c0d\u65bc\u7af6\u722d\u5b9a\u4f4d\u548c\u6230\u7565\u8abf\u6574\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u5728\u5feb\u901f\u767c\u5c55\u7684\u8edf\u9ad4\u5373\u670d\u52d9\uff08SaaS\uff09\u9818\u57df\uff0c\u4e86\u89e3 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u5728SaaS\u4e2d\u7684\u8868\u73fe<\/strong> \u5c0d\u65bc\u5e0c\u671b\u84ec\u52c3\u767c\u5c55\u7684\u4f01\u696d\u81f3\u95dc\u91cd\u8981\u3002\u672c\u6587\u6df1\u5165\u63a2\u8a0e\u4e86 <a href=\"\/zh_hk\/customer-acquisition-cost-saas-definition\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u7684\u5b9a\u7fa9<\/a>, \u63a2\u7d22\u4ec0\u9ebc\u69cb\u6210SaaS\u7684\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4ee5\u53ca\u5b83\u5728\u5404\u884c\u696d\u4e4b\u9593\u7684\u8b8a\u5316\u3002\u6211\u5011\u5c07\u5206\u6790 <a href=\"\/zh_hk\/cac-ratio-saas\/\">SaaS\u7684CAC\u6bd4\u7387<\/a>, \u63d0\u4f9b\u5c0d\u65bc <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/strong> \u53ca\u5176\u5c0dB2B SaaS\u6a21\u578b\u7684\u5f71\u97ff\u7684\u898b\u89e3\u3002\u6b64\u5916\uff0c\u6211\u5011\u5c07\u5206\u89e3 <strong>SaaS\u4e2d\u7684CAC\u6210\u672c<\/strong> \u4e26\u63d0\u4f9b\u8a08\u7b97\u7684\u5be6\u7528\u6307\u5c0e <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c B2B SaaS<\/strong> \u4f7f\u7528\u4e00\u500b <a href=\"\/zh_hk\/customer-acquisition-cost-saas-calculator\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u8a08\u7b97\u5668<\/a>\u3002\u901a\u904e\u5c0d Netflix \u5ba2\u6236\u7372\u53d6\u6210\u672c\u7684\u6848\u4f8b\u7814\u7a76\uff0c\u6211\u5011\u5c07\u7a81\u986f\u53ef\u4ee5\u6307\u5c0e\u60a8\u7b56\u7565\u7684\u73fe\u5be6\u4e16\u754c\u7bc4\u4f8b\u548c\u57fa\u6e96\u3002\u5230\u672c\u6587\u7d50\u675f\u6642\uff0c\u60a8\u5c07\u5c0d <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS \u6307\u6a19<\/strong> \u6709\u5168\u9762\u7684\u7406\u89e3\u548c\u53ef\u884c\u7684\u898b\u89e3\uff0c\u4ee5\u512a\u5316\u60a8\u7684\u7372\u53d6\u7b56\u7565\u3002<\/p>\n<h2>\u7406\u89e3 SaaS \u4e2d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/h2>\n<h3>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS \u5b9a\u7fa9<\/h3>\n<p>\u5728\u8edf\u9ad4\u5373\u670d\u52d9 (SaaS) \u884c\u696d\u4e2d\uff0c\u5ba2\u6236\u7372\u53d6\u6210\u672c (CAC) \u662f\u6307\u516c\u53f8\u70ba\u7372\u53d6\u65b0\u5ba2\u6236\u6240\u7522\u751f\u7684\u7e3d\u652f\u51fa\u3002\u9019\u4e00\u6307\u6a19\u5305\u62ec\u5404\u7a2e\u6210\u672c\uff0c\u5305\u62ec\u5e02\u5834\u71df\u92b7\u8cbb\u7528\u3001\u92b7\u552e\u5718\u968a\u85aa\u8cc7\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u7528\u65bc\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u63db\u70ba\u4ed8\u8cbb\u5ba2\u6236\u7684\u8cc7\u6e90\u3002\u7406\u89e3 <a href=\"https:\/\/messengerbot.app\/zh_hk\/#features\">\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS \u7684\u542b\u7fa9<\/a> \u5c0d\u65bc\u65e8\u5728\u512a\u5316\u5176\u71df\u92b7\u7b56\u7565\u548c\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u7684\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002<\/p>\n<h3>\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/h3>\n<p>\u8edf\u9ad4\u5373\u670d\u52d9\uff08SaaS\uff09\u516c\u53f8\u7684\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u7d04\u70ba $702\u3002\u9019\u4e00\u6578\u5b57\u53ef\u80fd\u6703\u6839\u64da\u591a\u7a2e\u56e0\u7d20\u986f\u8457\u8b8a\u5316\uff0c\u5305\u62ec\u884c\u696d\u3001\u71df\u92b7\u7b56\u7565\u548c\u5ba2\u6236\u4eba\u53e3\u7d71\u8a08\u3002 <\/p>\n<ul>\n<li><strong>\u884c\u696d\u8b8a\u5316\uff1a<\/strong>\n<ul>\n<li>\u91d1\u878d\u79d1\u6280\u884c\u696d\u7684CAC\u6700\u9ad8\uff0c\u5e73\u5747\u6bcf\u4f4d\u65b0\u5ba2\u6236\u7d04\u70ba $1,450\u3002\u9019\u4e00\u9ad8\u6210\u672c\u901a\u5e38\u6b78\u56e0\u65bc\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u74b0\u5883\u548c\u5c0d\u5ee3\u6cdb\u5408\u898f\u8981\u6c42\u7684\u9700\u6c42\u3002<\/li>\n<li>\u5176\u4ed6\u884c\u696d\uff0c\u5982\u96fb\u5b50\u5546\u52d9\u548c\u91ab\u7642\u4fdd\u5065SaaS\uff0c\u901a\u5e38\u7684CAC\u7bc4\u570d\u5728 $300 \u5230 $600 \u4e4b\u9593\uff0c\u53cd\u6620\u51fa\u5ba2\u6236\u53c3\u8207\u5ea6\u548c\u92b7\u552e\u5468\u671f\u7684\u5dee\u7570\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5f71\u97ffCAC\u7684\u56e0\u7d20\uff1a<\/strong>\n<ul>\n<li><strong>\u71df\u92b7\u6e20\u9053\uff1a<\/strong> \u63a1\u7528\u6578\u4f4d\u71df\u92b7\u7b56\u7565\u7684\u516c\u53f8\uff0c\u5982\u6309\u9ede\u64ca\u4ed8\u8cbb\u5ee3\u544a\u548c\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\uff0c\u53ef\u80fd\u6700\u521d\u6703\u7522\u751f\u66f4\u9ad8\u7684\u6210\u672c\uff0c\u4f46\u53ef\u4ee5\u5be6\u73fe\u66f4\u597d\u7684\u9577\u671f\u5ba2\u6236\u4fdd\u7559\u3002<\/li>\n<li><strong>\u92b7\u552e\u6d41\u7a0b\uff1a<\/strong> \u8f03\u9577\u7684\u92b7\u552e\u5468\u671f\u901a\u5e38\u6703\u5c0e\u81f4CAC\u589e\u52a0\uff0c\u56e0\u70ba\u5728\u5404\u500b\u968e\u6bb5\u57f9\u80b2\u6f5b\u5728\u5ba2\u6236\u6240\u82b1\u8cbb\u7684\u8cc7\u6e90\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u512a\u5316CAC\u7684\u7b56\u7565\uff1a<\/strong>\n<ul>\n<li>\u5be6\u65bd\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u4f8b\u5982 <a href=\"https:\/\/messengerbot.app\/zh_hk\/\">Messenger \u6a5f\u5668\u4eba<\/a>, \u53ef\u4ee5\u7c21\u5316\u5ba2\u6236\u4e92\u52d5\u4e26\u6e1b\u5c11\u5728\u6f5b\u5728\u5ba2\u6236\u8cc7\u683c\u5be9\u6838\u4e0a\u82b1\u8cbb\u7684\u6642\u9593\uff0c\u6700\u7d42\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u3002<\/li>\n<li>\u5c08\u6ce8\u65bc\u5ba2\u6236\u4fdd\u7559\u7b56\u7565\uff0c\u4f8b\u5982\u5fe0\u8aa0\u8a08\u5283\u548c\u500b\u6027\u5316\u884c\u92b7\uff0c\u4e5f\u53ef\u4ee5\u5e6b\u52a9\u5c07\u7372\u53d6\u6210\u672c\u5206\u6524\u5230\u66f4\u9577\u7684\u5ba2\u6236\u751f\u547d\u9031\u671f\u4e2d\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u57fa\u6e96\u6e2c\u8a66\u8207\u5206\u6790\uff1a<\/strong>\n<ul>\n<li>\u5b9a\u671f\u5206\u6790\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u8207\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u4e4b\u9593\u7684\u95dc\u4fc2\u5c0d\u65bc\u7dad\u6301\u53ef\u6301\u7e8c\u7684\u5546\u696d\u6a21\u5f0f\u81f3\u95dc\u91cd\u8981\u3002\u5065\u5eb7\u7684\u6bd4\u4f8b\u901a\u5e38\u88ab\u8a8d\u70ba\u662f1:3\uff0c\u9019\u610f\u5473\u8457\u6bcf\u82b1\u4e00\u7f8e\u5143\u7372\u53d6\u5ba2\u6236\uff0c\u4f01\u696d\u61c9\u8a72\u76ee\u6a19\u662f\u8cfa\u53d6\u4e09\u7f8e\u5143\u7684\u56de\u5831\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u6b32\u7372\u5f97\u9032\u4e00\u6b65\u7684\u898b\u89e3\uff0c\u8acb\u53c3\u8003\u4f8b\u5982 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">\u300a\u798f\u5e03\u65af\u300b<\/a> \u4e26 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, \u63d0\u4f9b\u6709\u95dc\u884c\u696d\u57fa\u6e96\u548c\u512a\u5316\u5ba2\u6236\u7372\u53d6\u6210\u672c\u7684\u6700\u4f73\u5be6\u8e10\u7684\u7d9c\u5408\u6578\u64da\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/06\/customer-acquisition-cost-saas-167464.avif\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u7406\u89e3 SaaS \u4e2d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/h2>\n<p>\u9019\u500b <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/strong> \u7684\u5b9a\u7fa9\u662f\u6307\u516c\u53f8\u70ba\u7372\u53d6\u65b0\u5ba2\u6236\u800c\u7522\u751f\u7684\u7e3d\u8cbb\u7528\u3002\u9019\u5305\u62ec\u884c\u92b7\u8cbb\u7528\u3001\u92b7\u552e\u5718\u968a\u6210\u672c\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u5c08\u9580\u7528\u65bc\u5438\u5f15\u548c\u8f49\u63db\u6f5b\u5728\u5ba2\u6236\u70ba\u4ed8\u8cbb\u5ba2\u6236\u7684\u8cc7\u6e90\u3002\u7406\u89e3\u9019\u4e00\u6307\u6a19\u5c0d\u65bcSaaS\u4f01\u696d\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u76f4\u63a5\u5f71\u97ff\u76c8\u5229\u80fd\u529b\u548c\u589e\u9577\u7b56\u7565\u3002<\/p>\n<h3>\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/h3>\n<p>\u9019\u500b <strong>\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/strong> \u6839\u64da\u884c\u696d\u548c\u5177\u9ad4\u5546\u696d\u6a21\u5f0f\u7684\u4e0d\u540c\u800c\u6709\u5f88\u5927\u5dee\u7570\u3002\u7136\u800c\uff0c\u4e00\u500b\u5e38\u898b\u7684\u57fa\u6e96\u5efa\u8b70\uff0cSaaS \u516c\u53f8\u901a\u5e38\u82b1\u8cbb $200 \u5230 $1,200 \u4f86\u7372\u53d6\u4e00\u500b\u65b0\u5ba2\u6236\u3002\u9019\u500b\u7bc4\u570d\u53ef\u80fd\u6703\u6839\u64da\u5e02\u5834\u71df\u92b7\u7b56\u7565\u3001\u92b7\u552e\u6d41\u7a0b\u548c\u7af6\u722d\u74b0\u5883\u7b49\u56e0\u7d20\u800c\u6ce2\u52d5\u3002\u4f8b\u5982\uff0c\u5c08\u6ce8\u65bc\u9ad8\u63a5\u89f8\u92b7\u552e\u6a21\u5f0f\u7684\u516c\u53f8\u53ef\u80fd\u6703\u7d93\u6b77\u6bd4\u90a3\u4e9b\u4f7f\u7528\u81ea\u52d5\u5316\u5e02\u5834\u71df\u92b7\u6280\u8853\u7684\u516c\u53f8\u66f4\u9ad8\u7684 CAC\u3002<\/p>\n<p>\u70ba\u4e86\u6709\u6548\u7ba1\u7406\u548c\u512a\u5316\u4f60\u7684 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/strong>, \u8003\u616e\u5229\u7528\u4e00\u500b <a href=\"https:\/\/messengerbot.app\/zh_hk\/free-trial-offer\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u8a08\u7b97\u5668<\/a>. \u9019\u500b\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u4f60\u5206\u6790\u652f\u51fa\u4e26\u8b58\u5225\u6539\u9032\u7684\u9818\u57df\u3002\u6b64\u5916\uff0c\u6aa2\u67e5 <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e9%80%9a%e9%81%8e%e8%81%8a%e5%a4%a9%e6%a9%9f%e5%99%a8%e4%ba%ba%e7%ad%96%e7%95%a5%e6%9c%80%e5%a4%a7%e5%8c%96%e5%ae%a2%e6%88%b6%e5%8f%83%e8%88%87%ef%bc%8c%e5%af%a6%e7%8f%be%e7%84%a1%e7%b8%ab%e4%ba%92\/\">\u5404\u884c\u696d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/a> \u53ef\u4ee5\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u4f60\u4e86\u89e3\u4f60\u7684\u696d\u52d9\u8207\u7af6\u722d\u5c0d\u624b\u7684\u6bd4\u8f03\u3002<\/p>\n<h2>\u5206\u6790 SaaS \u4e2d\u7684 CAC \u6bd4\u7387<\/h2>\n<p>\u9019\u500b <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/strong> \u8207 CAC \u6bd4\u7387\u662f\u4e00\u500b\u95dc\u9375\u6307\u6a19\uff0c\u5e6b\u52a9\u4f01\u696d\u8a55\u4f30\u5176\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u7684\u6548\u7387\u3002\u8edf\u9ad4\u5373\u670d\u52d9 (SaaS) \u4f01\u696d\u7684 CAC \u6bd4\u7387\u901a\u5e38\u7d04\u70ba 3:1\u3002\u9019\u610f\u5473\u8457\u6bcf\u82b1\u8cbb\u4e00\u7f8e\u5143\u4f86\u7372\u53d6\u4e00\u500b\u5ba2\u6236\uff0c\u4f01\u696d\u61c9\u8a72\u76ee\u6a19\u662f\u5f9e\u8a72\u5ba2\u6236\u7684\u6574\u500b\u751f\u547d\u5468\u671f\u4e2d\u7522\u751f\u4e09\u7f8e\u5143\u7684\u6536\u5165\u3002<\/p>\n<p>\u4e00\u500b\u91cd\u8981\u7684\u65b9\u9762\u662f\u8003\u616e CAC \u8207\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (LTV) \u4e4b\u9593\u7684\u95dc\u4fc2\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u4f60\u7684 CAC \u61c9\u8a72\u4f4e\u65bc\u4f60\u7684 LTV\uff0c\u9019\u8868\u660e\u5f9e\u4e00\u500b\u5ba2\u6236\u7522\u751f\u7684\u6536\u5165\u8d85\u904e\u4e86\u7372\u53d6\u4ed6\u5011\u7684\u6210\u672c\u30023:1 \u7684 CAC \u6bd4\u7387\u901a\u5e38\u88ab\u8996\u70ba\u5065\u5eb7\u7684 SaaS \u516c\u53f8\u7684\u57fa\u6e96\uff0c\u9019\u8868\u660e\u7372\u53d6\u6210\u672c\u7406\u60f3\u4e0a\u61c9\u8a72\u4f4e\u65bc LTV \u7684 25%\u3002<\/p>\n<p>\u70ba\u4e86\u512a\u5316\u60a8\u7684CAC\u6bd4\u7387\uff0c\u8acb\u8003\u616e\u4ee5\u4e0b\u7b56\u7565\uff1a<\/p>\n<ol>\n<li><strong>\u63d0\u5347\u884c\u92b7\u6548\u7387<\/strong>: \u5229\u7528\u91dd\u5c0d\u9ad8\u8f49\u63db\u5ba2\u6236\u7fa4\u7684\u884c\u92b7\u6d3b\u52d5\u3002\u9019\u53ef\u4ee5\u901a\u904e\u78ba\u4fdd\u60a8\u7684\u884c\u92b7\u52aa\u529b\u89f8\u53ca\u6b63\u78ba\u7684\u53d7\u773e\u4f86\u964d\u4f4e\u60a8\u7684CAC\u3002<\/li>\n<li><strong>\u6539\u5584\u92b7\u552e\u6d41\u7a0b<\/strong>: \u7cbe\u7c21\u60a8\u7684\u92b7\u552e\u6f0f\u6597\uff0c\u4ee5\u6e1b\u5c11\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u63db\u70ba\u5ba2\u6236\u6240\u82b1\u8cbb\u7684\u6642\u9593\u548c\u8cc7\u6e90\u3002\u5be6\u65bd\u50cfCRM\u7cfb\u7d71\u9019\u6a23\u7684\u5de5\u5177\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u8ddf\u8e2a\u548c\u7ba1\u7406\u5ba2\u6236\u4e92\u52d5\u3002<\/li>\n<li><strong>\u5229\u7528\u5ba2\u6236\u63a8\u85a6<\/strong>: \u9f13\u52f5\u6eff\u610f\u7684\u5ba2\u6236\u63a8\u85a6\u65b0\u5ba2\u6236\u3002\u63a8\u85a6\u8a08\u5283\u53ef\u4ee5\u986f\u8457\u964d\u4f4eCAC\uff0c\u56e0\u70ba\u5b83\u5011\u4f9d\u8cf4\u73fe\u6709\u5ba2\u6236\u4ee5\u8f03\u4f4e\u7684\u6210\u672c\u5e36\u4f86\u65b0\u696d\u52d9\u3002<\/li>\n<li><strong>\u6295\u8cc7\u65bc\u5ba2\u6236\u7559\u5b58<\/strong>: \u5c08\u6ce8\u65bc\u5ba2\u6236\u6eff\u610f\u5ea6\u548c\u7559\u5b58\u53ef\u4ee5\u63d0\u9ad8LTV\uff0c\u9032\u800c\u589e\u5f37\u60a8\u7684CAC\u6bd4\u7387\u3002\u6eff\u610f\u7684\u5ba2\u6236\u66f4\u6709\u53ef\u80fd\u7e8c\u8a02\u548c\u63a8\u85a6\u4ed6\u4eba\u3002<\/li>\n<li><strong>\u5229\u7528\u6578\u64da\u5206\u6790<\/strong>: \u5206\u6790\u5ba2\u6236\u6578\u64da\u4ee5\u8b58\u5225\u8da8\u52e2\u4e26\u512a\u5316\u60a8\u7684\u7372\u5ba2\u7b56\u7565\u3002\u4e86\u89e3\u5ba2\u6236\u884c\u70ba\u53ef\u4ee5\u5c0e\u81f4\u66f4\u6709\u6548\u7684\u884c\u92b7\u548c\u92b7\u552e\u7b56\u7565\u3002<\/li>\n<\/ol>\n<p>\u5982\u9700\u9032\u4e00\u6b65\u7684\u898b\u89e3\uff0c\u8acb\u53c3\u8003\u884c\u696d\u5831\u544a\u548c\u7814\u7a76\uff0c\u4f8b\u5982\u4f86\u81ea <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">\u300a\u798f\u5e03\u65af\u300b<\/a> \u4e26 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista<\/a>, \u63d0\u4f9b\u4e86SaaS\u884c\u696dCAC\u548cLTV\u7684\u57fa\u6e96\u548c\u8a73\u7d30\u5206\u6790\u3002<\/p>\n<h2>\u62c6\u89e3SaaS\u4e2d\u7684CAC\u6210\u672c<\/h2>\n<p>\u4e86\u89e3 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u5728SaaS\u4e2d\u7684\u8868\u73fe<\/strong> \u5c0d\u65bc\u4efb\u4f55\u5e0c\u671b\u512a\u5316\u5176\u71df\u92b7\u7b56\u7565\u548c\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\u7684\u4f01\u696d\u4f86\u8aaa\u90fd\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002CAC\u6307\u7684\u662f\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u7e3d\u6210\u672c\uff0c\u5305\u62ec\u5728\u7279\u5b9a\u671f\u9593\u5167\u7522\u751f\u7684\u6240\u6709\u71df\u92b7\u548c\u92b7\u552e\u8cbb\u7528\u3002\u9019\u4e00\u6307\u6a19\u5c0d\u65bc\u8a55\u4f30\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u5de5\u4f5c\u6548\u7387\u548c\u78ba\u4fdd\u53ef\u6301\u7e8c\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h3>\u5404\u884c\u696d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/h3>\n<p>\u9019\u500b <strong>\u5404\u884c\u696d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/strong> \u53ef\u80fd\u6703\u6709\u986f\u8457\u5dee\u7570\uff0c\u53cd\u6620\u51fa\u6bcf\u500b\u884c\u696d\u7368\u7279\u7684\u6311\u6230\u548c\u52d5\u614b\u3002\u4f8b\u5982\uff0cSaaS\u516c\u53f8\u901a\u5e38\u6703\u7d93\u6b77\u8207\u50b3\u7d71\u4f01\u696d\u4e0d\u540c\u7684CAC\u57fa\u6e96\u3002\u6839\u64da\u6700\u8fd1\u7684\u7814\u7a76\uff0cSaaS\u516c\u53f8\u7684\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c\u53ef\u80fd\u7bc4\u570d\u5f9e$200\u5230$1,200\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u76ee\u6a19\u5e02\u5834\u3001\u7af6\u722d\u548c\u63a1\u7528\u7684\u71df\u92b7\u7b56\u7565\u7b49\u56e0\u7d20\u3002<\/p>\n<p>\u7af6\u722d\u6fc0\u70c8\u7684\u884c\u696d\u53ef\u80fd\u6703\u770b\u5230\u8f03\u9ad8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u800c\u5229\u57fa\u5e02\u5834\u5247\u53ef\u80fd\u56e0\u70ba\u7af6\u722d\u4e0d\u90a3\u9ebc\u6fc0\u70c8\u800c\u53d7\u76ca\u65bc\u8f03\u4f4e\u7684\u6210\u672c\u3002\u7406\u89e3\u9019\u4e9b\u5dee\u7570\u4f7f\u5f97SaaS\u4f01\u696d\u80fd\u5920\u8a2d\u7f6e\u73fe\u5be6\u7684\u671f\u671b\u4e26\u76f8\u61c9\u5730\u8abf\u6574\u5176\u71df\u92b7\u7b56\u7565\u3002\u4f8b\u5982\uff0c\u5c08\u6ce8\u65bc\u4f01\u696d\u89e3\u6c7a\u65b9\u6848\u7684\u516c\u53f8\u53ef\u80fd\u6703\u56e0\u70ba\u8f03\u9577\u7684\u92b7\u552e\u9031\u671f\u548c\u66f4\u8907\u96dc\u7684\u5ba2\u6236\u9700\u6c42\u800c\u7522\u751f\u8f03\u9ad8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u800c\u91dd\u5c0d\u5c0f\u578b\u4f01\u696d\u7684\u516c\u53f8\u5247\u53ef\u80fd\u901a\u904e\u7cbe\u7c21\u6d41\u7a0b\u548c\u91dd\u5c0d\u6027\u7684\u6d3b\u52d5\u4f86\u5be6\u73fe\u8f03\u4f4e\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\u3002<\/p>\n<h3>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/h3>\n<p>\u9019\u500b <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/strong> \u5305\u62ec\u6240\u6709\u8207\u5438\u5f15\u548c\u8f49\u63db\u6f5b\u5728\u5ba2\u6236\u76f8\u95dc\u7684\u8cbb\u7528\u3002\u9019\u4e0d\u50c5\u5305\u62ec\u76f4\u63a5\u7684\u71df\u92b7\u6210\u672c\uff0c\u5982\u5ee3\u544a\u548c\u4fc3\u92b7\u6d3b\u52d5\uff0c\u9084\u5305\u62ec\u9593\u63a5\u6210\u672c\uff0c\u5982\u92b7\u552e\u548c\u71df\u92b7\u5718\u968a\u7684\u85aa\u8cc7\u3001\u8edf\u9ad4\u5de5\u5177\u548c\u9593\u63a5\u8cbb\u7528\u3002\u70ba\u4e86\u6709\u6548\u7ba1\u7406\u548c\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0cSaaS\u516c\u53f8\u61c9\u8003\u616e\u5be6\u65bd\u4ee5\u4e0b\u7b56\u7565\uff1a<\/p>\n<ul>\n<li><strong>\u5229\u7528\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS \u8a08\u7b97\u5668<\/strong>: \u9019\u500b\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u5206\u6790\u5176\u652f\u51fa\u4e26\u8b58\u5225\u6539\u9032\u7684\u9818\u57df\u3002<\/li>\n<li><strong>\u6295\u8cc7\u65bc\u81ea\u52d5\u5316\u5de5\u5177<\/strong>: \u5229\u7528\u50cfMessenger Bot\u9019\u6a23\u7684\u5e73\u53f0\u53ef\u4ee5\u7c21\u5316\u5ba2\u6236\u4e92\u52d5\uff0c\u6e1b\u5c11\u56de\u61c9\u6642\u9593\uff0c\u4e26\u6700\u7d42\u964d\u4f4e\u7372\u53d6\u6210\u672c\u3002<\/li>\n<li><strong>\u5c08\u6ce8\u65bc\u7559\u5b58<\/strong>: \u4fdd\u7559\u73fe\u6709\u5ba2\u6236\u901a\u5e38\u6bd4\u7372\u53d6\u65b0\u5ba2\u6236\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002\u5be6\u65bd\u5fe0\u8aa0\u8a08\u5283\u548c\u63d0\u5347\u5ba2\u6236\u670d\u52d9\u53ef\u4ee5\u986f\u8457\u964d\u4f4e\u6574\u9ad4CAC\u3002<\/li>\n<\/ul>\n<p>\u901a\u904e\u4e86\u89e3 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS \u7684\u542b\u7fa9<\/strong> \u4e26\u6709\u6548\u7ba1\u7406\u7372\u5ba2\u6210\u672c\uff0c\u4f01\u696d\u53ef\u4ee5\u63d0\u9ad8\u76c8\u5229\u80fd\u529b\uff0c\u78ba\u4fdd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u5be6\u73fe\u9577\u671f\u6210\u529f\u3002<\/p>\n<h2>\u8a08\u7b97B2B SaaS\u7684CAC<\/h2>\n<p>\u4e86\u89e3\u5982\u4f55\u8a08\u7b97B2B SaaS\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u5c0d\u65bc\u512a\u5316\u60a8\u7684\u71df\u92b7\u7b56\u7565\u548c\u78ba\u4fdd\u53ef\u6301\u7e8c\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002CAC\u516c\u5f0f\u5e6b\u52a9\u4f01\u696d\u8a55\u4f30\u5176\u92b7\u552e\u548c\u71df\u92b7\u5de5\u4f5c\u7684\u6548\u7387\u3002\u4ee5\u4e0b\u662f\u8a08\u7b97CAC\u7684\u9010\u6b65\u6307\u5357\uff1a<\/p>\n<ol>\n<li><strong>\u5b9a\u7fa9\u6642\u9593\u7bc4\u570d<\/strong>: \u70ba\u60a8\u7684\u5206\u6790\u9078\u64c7\u4e00\u500b\u7279\u5b9a\u7684\u6642\u9593\u7bc4\u570d\uff0c\u4f8b\u5982\u4e00\u500b\u6708\u3001\u4e00\u500b\u5b63\u5ea6\u6216\u4e00\u5e74\u3002\u9019\u5c07\u6709\u52a9\u65bc\u6e96\u78ba\u8861\u91cf\u60a8\u7684\u92b7\u552e\u548c\u71df\u92b7\u652f\u51fa\u8207\u65b0\u7372\u5ba2\u6578\u91cf\u4e4b\u9593\u7684\u95dc\u4fc2\u3002<\/li>\n<li><strong>\u8a08\u7b97\u7e3d\u92b7\u552e\u548c\u71df\u92b7\u652f\u51fa<\/strong>: \u5c07\u9078\u5b9a\u671f\u9593\u5167\u8207\u7372\u53d6\u5ba2\u6236\u76f8\u95dc\u7684\u6240\u6709\u6210\u672c\u76f8\u52a0\u3002\u9019\u5305\u62ec\uff1a\n<ul>\n<li>\u92b7\u552e\u548c\u5e02\u5834\u71df\u92b7\u5718\u968a\u7684\u85aa\u8cc7\u548c\u4f63\u91d1<\/li>\n<li>\u5ee3\u544a\u6210\u672c\uff08\u6578\u4f4d\u5ee3\u544a\u3001\u5370\u5237\u5a92\u9ad4\u7b49\uff09<\/li>\n<li>\u7528\u65bc\u71df\u92b7\u81ea\u52d5\u5316\u548c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\uff08CRM\uff09\u7684\u8edf\u9ad4\u548c\u5de5\u5177<\/li>\n<li>\u8207\u6d3b\u52d5\u3001\u7db2\u8def\u7814\u8a0e\u6703\u548c\u4fc3\u92b7\u6d3b\u52d5\u76f8\u95dc\u7684\u6210\u672c<\/li>\n<li>\u4efb\u4f55\u5916\u5305\u670d\u52d9\uff0c\u4f8b\u5982\u8aee\u8a62\u6216\u4ee3\u7406\u8cbb\u7528<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u78ba\u5b9a\u65b0\u5ba2\u6236\u7684\u6578\u91cf<\/strong>: \u8a08\u7b97\u5728\u76f8\u540c\u6642\u9593\u6bb5\u5167\u7372\u5f97\u7684\u65b0\u5ba2\u6236\u7e3d\u6578\u3002\u78ba\u4fdd\u6b64\u6578\u5b57\u50c5\u53cd\u6620\u5df2\u7c3d\u7f72\u5408\u540c\u6216\u9032\u884c\u8cfc\u8cb7\u7684\u5ba2\u6236\u3002<\/li>\n<li><strong>\u8a08\u7b97CAC<\/strong>: \u4f7f\u7528\u516c\u5f0f\uff1a <em>CAC = \u7e3d\u92b7\u552e\u548c\u71df\u92b7\u8cbb\u7528 \/ \u65b0\u7372\u53d6\u5ba2\u6236\u6578<\/em><\/li>\n<li><strong>\u5206\u6790\u8207\u512a\u5316<\/strong>: \u4e00\u65e6\u4f60\u64c1\u6709\u4e86CAC\uff0c\u5c07\u5176\u8207\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u9032\u884c\u6bd4\u8f03\uff0c\u4ee5\u8a55\u4f30\u76c8\u5229\u80fd\u529b\u3002\u5065\u5eb7\u7684CAC\u61c9\u8a72\u986f\u8457\u4f4e\u65bcCLV\u3002\u5982\u679cCAC\u904e\u9ad8\uff0c\u8003\u616e\u512a\u5316\u4f60\u7684\u71df\u92b7\u7b56\u7565\uff0c\u4f8b\u5982\u91dd\u5c0d\u66f4\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\u6216\u589e\u5f37\u4f60\u7684\u92b7\u552e\u6f0f\u6597\u3002<\/li>\n<li><strong>\u8003\u616e\u5176\u4ed6\u6307\u6a19<\/strong>: \u70ba\u4e86\u7372\u5f97\u66f4\u6df1\u5165\u7684\u898b\u89e3\uff0c\u8ddf\u8e2a\u76f8\u95dc\u6307\u6a19\uff0c\u4f8b\u5982\uff1a\n<ul>\n<li>\u5ba2\u6236\u4fdd\u7559\u7387<\/li>\n<li>\u6d41\u5931\u7387<\/li>\n<li>\u56de\u672c\u671f\uff08\u6536\u56deCAC\u6240\u9700\u7684\u6642\u9593\uff09<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u5229\u7528\u79d1\u6280<\/strong>: \u5be6\u65bd\u50cfCRM\u8edf\u4ef6\u9019\u6a23\u7684\u5de5\u5177\uff0c\u4ee5\u7c21\u5316\u6578\u64da\u6536\u96c6\u548c\u5206\u6790\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u6e96\u78ba\u8ddf\u8e2a\u8cbb\u7528\u548c\u5ba2\u6236\u7372\u53d6\u60c5\u6cc1\u3002<\/li>\n<\/ol>\n<p>\u6709\u95dc\u9032\u4e00\u6b65\u95b1\u8b80\u548c\u6b0a\u5a01\u898b\u89e3\uff0c\u8acb\u53c3\u8003\u8cc7\u6e90\uff0c\u4f8b\u5982 <a href=\"https:\/\/www.saastr.com\" target=\"_blank\" rel=\"noopener\">SaaStr<\/a> \u57fa\u6e96\uff0c\u63d0\u4f9b\u6709\u95dcCAC\u548c\u76f8\u95dcSaaS\u6307\u6a19\u7684\u7d9c\u5408\u5206\u6790\u3002<\/p>\n<h3>B2B SaaS \u5ba2\u6236\u7372\u53d6\u6210\u672c<\/h3>\n<p>\u9019\u500b <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c B2B SaaS<\/strong> \u6839\u64da\u884c\u696d\u6a19\u6e96\u548c\u7279\u5b9a\u5546\u696d\u6a21\u5f0f\u800c\u6709\u986f\u8457\u8b8a\u5316\u3002\u4e86\u89e3\u9019\u4e9b\u8b8a\u5316\u5c0d\u65bc\u8a2d\u5b9a\u73fe\u5be6\u7684\u9810\u7b97\u548c\u671f\u671b\u81f3\u95dc\u91cd\u8981\u3002\u4f8b\u5982\uff0c <strong>\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c SaaS<\/strong> \u53ef\u80fd\u5f9e\u5e7e\u767e\u5230\u5e7e\u5343\u7f8e\u5143\u4e0d\u7b49\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u4ee5\u4e0b\u56e0\u7d20:<\/p>\n<ul>\n<li>\u7522\u54c1\u7684\u8907\u96dc\u6027<\/li>\n<li>\u76ee\u6a19\u5e02\u5834\u898f\u6a21<\/li>\n<li>\u92b7\u552e\u5468\u671f\u9577\u5ea6<\/li>\n<li>\u63a1\u7528\u7684\u884c\u92b7\u7b56\u7565<\/li>\n<\/ul>\n<p>\u901a\u904e\u5206\u6790 <strong>\u5404\u884c\u696d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/strong>, \u4f01\u696d\u53ef\u4ee5\u5c07\u5176\u8868\u73fe\u8207\u7af6\u722d\u5c0d\u624b\u9032\u884c\u57fa\u6e96\u6bd4\u8f03\uff0c\u4e26\u8b58\u5225\u6539\u9032\u7684\u9818\u57df\u3002\u5229\u7528\u4e00\u500b <a href=\"https:\/\/messengerbot.app\/zh_hk\/free-trial-offer\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u8a08\u7b97\u5668<\/a> \u4e5f\u53ef\u4ee5\u70ba\u60a8\u7684\u5177\u9ad4\u60c5\u6cc1\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u60a8\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/06\/customer-acquisition-cost-saas-351187.png\" alt=\"\" title=\"\"><\/img><\/p>\n<h2>\u7406\u89e3SaaS\u4e2d\u7684CAC\u56de\u6536\u671f<\/h2>\n<p>\u7406\u89e3SaaS\u4e2dCAC\u56de\u6536\u671f\u7684\u516c\u5f0f\u5c0d\u65bc\u8a55\u4f30\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u7684\u6548\u7387\u81f3\u95dc\u91cd\u8981\u3002CAC\u56de\u6536\u671f\u6307\u7684\u662f\u516c\u53f8\u6536\u56de\u7372\u53d6\u5ba2\u6236\u6295\u8cc7\u6240\u9700\u7684\u6642\u9593\u3002\u9019\u4e00\u6307\u6a19\u5c0d\u65bcSaaS\u4f01\u696d\u4f86\u8aaa\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u76f4\u63a5\u5f71\u97ff\u73fe\u91d1\u6d41\u548c\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<h3>SaaS\u5ba2\u6236\u7372\u53d6\u6210\u672c\u57fa\u6e96<\/h3>\n<p>\u5728\u8a55\u4f30CAC\u56de\u6536\u671f\u6642\uff0c\u8003\u616eSaaS\u5ba2\u6236\u7372\u53d6\u6210\u672c\u57fa\u6e96\u662f\u91cd\u8981\u7684\u3002\u4e00\u822c\u4f86\u8aaa\uff0cCAC\u56de\u6536\u671f\u5c11\u65bc12\u500b\u6708\u88ab\u8a8d\u70ba\u5c0dSaaS\u516c\u53f8\u662f\u5065\u5eb7\u7684\u3002\u9019\u4e00\u57fa\u6e96\u4f7f\u4f01\u696d\u80fd\u5920\u4fdd\u6301\u53ef\u6301\u7e8c\u7684\u589e\u9577\u8ecc\u8de1\uff0c\u540c\u6642\u78ba\u4fdd\u5176\u5ba2\u6236\u7372\u53d6\u6210\u672c\u4e0d\u6703\u8d85\u904e\u5f9e\u65b0\u5ba2\u6236\u7522\u751f\u7684\u6536\u5165\u3002<\/p>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u4e00\u5bb6SaaS\u516c\u53f8\u82b1\u8cbb$1,000\u4f86\u7372\u53d6\u4e00\u4f4d\u5ba2\u6236\uff0c\u800c\u8a72\u5ba2\u6236\u6bcf\u6708\u7522\u751f$100\u7684\u6536\u5165\uff0c\u5247\u56de\u6536\u671f\u5c07\u70ba10\u500b\u6708\u3002\u9019\u8207SaaS\u6307\u6a19\u4e2d\u7684\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c\u76f8\u7b26\uff0c\u9019\u8868\u660e\u516c\u53f8\u61c9\u8a72\u4ee5\u652f\u6301\u9577\u671f\u8ca1\u52d9\u5065\u5eb7\u7684\u56de\u6536\u671f\u70ba\u76ee\u6a19\u3002<\/p>\n<h3>\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u6307\u6a19<\/h3>\n<p>\u5206\u6790\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u6307\u6a19\u53ef\u4ee5\u63d0\u4f9b\u5c0d\u71df\u92b7\u7b56\u7565\u6709\u6548\u6027\u7684\u66f4\u6df1\u5165\u898b\u89e3\u3002\u95dc\u9375\u6307\u6a19\u5305\u62ec\uff1a<\/p>\n<ul>\n<li><strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (CLV)\uff1a<\/strong> \u4e86\u89e3\u5ba2\u6236\u5728\u5176\u751f\u547d\u5468\u671f\u5167\u7522\u751f\u7684\u7e3d\u6536\u5165\u6709\u52a9\u65bc\u78ba\u5b9a\u53ef\u63a5\u53d7\u7684CAC\u6c34\u5e73\u3002<\/li>\n<li><strong>\u6d41\u5931\u7387\uff1a<\/strong> \u9ad8\u6d41\u5931\u7387\u6703\u986f\u8457\u5f71\u97ffCAC\u56de\u6536\u671f\uff0c\u56e0\u70ba\u9019\u8868\u660e\u5ba2\u6236\u5728\u516c\u53f8\u80fd\u5920\u6536\u56de\u5176\u7372\u5ba2\u6210\u672c\u4e4b\u524d\u5c31\u5df2\u7d93\u6d41\u5931\u3002<\/li>\n<li><strong>\u6bcf\u6708\u7d93\u5e38\u6027\u6536\u5165 (MRR)\uff1a<\/strong> \u9019\u500b\u6307\u6a19\u6709\u52a9\u65bc\u8a55\u4f30\u516c\u53f8\u6839\u64da\u53ef\u9810\u6e2c\u7684\u6536\u5165\u4f86\u6e90\u591a\u5feb\u80fd\u5920\u6536\u56de\u5176CAC\u3002<\/li>\n<\/ul>\n<p>\u901a\u904e\u5c08\u6ce8\u65bc\u9019\u4e9b\u6307\u6a19\uff0cSaaS\u516c\u53f8\u53ef\u4ee5\u5b8c\u5584\u5176\u5ba2\u6236\u7372\u53d6\u7b56\u7565\uff0c\u78ba\u4fdd\u4e0d\u50c5\u80fd\u5438\u5f15\u65b0\u5ba2\u6236\uff0c\u9084\u80fd\u6709\u6548\u5730\u7559\u4f4f\u4ed6\u5011\uff0c\u6700\u7d42\u5c0e\u81f4\u66f4\u6709\u5229\u7684CAC\u56de\u6536\u671f\u3002<\/p>\n<h2>\u7406\u89e3SaaS\u4e2d\u7684CAC\u56de\u6536\u671f<\/h2>\n<p>\u5728\u8edf\u9ad4\u5373\u670d\u52d9\uff08SaaS\uff09\u7684\u9818\u57df\uff0c\u4e86\u89e3\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u56de\u6536\u671f\u5c0d\u65bc\u8a55\u4f30\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u7684\u6548\u7387\u81f3\u95dc\u91cd\u8981\u3002CAC\u56de\u6536\u671f\u4ee3\u8868\u4e86\u5f9e\u65b0\u5ba2\u6236\u7522\u751f\u7684\u6536\u5165\u8986\u84cb\u7372\u53d6\u8a72\u5ba2\u6236\u6240\u9700\u6210\u672c\u7684\u6642\u9593\u3002\u9019\u500b\u6307\u6a19\u5c0d\u65bc\u8a55\u4f30\u60a8\u7684SaaS\u696d\u52d9\u7684\u76c8\u5229\u80fd\u529b\u548c\u8cc7\u672c\u6548\u7387\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h3>SaaS\u4e2dCAC\u56de\u6536\u7684\u516c\u5f0f\u662f\u4ec0\u9ebc\uff1f<\/h3>\n<p>\u5728SaaS\u696d\u52d9\u4e2d\u8a08\u7b97\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u56de\u6536\u671f\u7684\u516c\u5f0f\u5982\u4e0b\uff1a<\/p>\n<p><strong>CAC\u56de\u6536\u671f\uff08\u4ee5\u6708\u70ba\u55ae\u4f4d\uff09= \u92b7\u552e\u8207\u5e02\u5834\u8cbb\u7528 \/ \uff08\u65b0\u6bcf\u6708\u7d93\u5e38\u6027\u6536\u5165\uff08MRR\uff09x \u6bdb\u5229\u7387\uff09<\/strong><\/p>\n<ul>\n<li><strong>\u92b7\u552e\u8207\u5e02\u5834\u8cbb\u7528\uff1a<\/strong> \u9019\u5305\u62ec\u6240\u6709\u8207\u7372\u53d6\u65b0\u5ba2\u6236\u76f8\u95dc\u7684\u6210\u672c\uff0c\u4f8b\u5982\u5ee3\u544a\u3001\u92b7\u552e\u548c\u5e02\u5834\u5718\u968a\u7684\u85aa\u8cc7\u4ee5\u53ca\u5176\u4ed6\u4fc3\u92b7\u8cbb\u7528\u3002<\/li>\n<li><strong>\u65b0MRR\uff1a<\/strong> \u9019\u662f\u6307\u5b9a\u671f\u9593\u5167\u5f9e\u65b0\u5ba2\u6236\u7372\u5f97\u7684\u6bcf\u6708\u7d93\u5e38\u6027\u6536\u5165\u3002<\/li>\n<li><strong>\u6bdb\u5229\u7387:<\/strong> \u9019\u8868\u793a\u5728\u6263\u9664\u92b7\u552e\u6210\u672c\uff08COGS\uff09\u5f8c\u5269\u9918\u7684\u6536\u5165\u767e\u5206\u6bd4\uff0c\u986f\u793a\u6bcf\u4e00\u7f8e\u5143\u6536\u5165\u5728\u8003\u616e\u5176\u4ed6\u8cbb\u7528\u4e4b\u524d\u7522\u751f\u7684\u5229\u6f64\u3002<\/li>\n<\/ul>\n<p>\u4e86\u89e3CAC\u56de\u6536\u671f\u5c0d\u65bc\u5e7e\u500b\u539f\u56e0\u81f3\u95dc\u91cd\u8981\uff1a<\/p>\n<ol>\n<li><strong>\u76c8\u5229\u80fd\u529b:<\/strong> \u8f03\u77ed\u7684\u56de\u6536\u671f\u8868\u793a\u4f01\u696d\u80fd\u5920\u66f4\u5feb\u5730\u6536\u56de\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u5f9e\u800c\u5728\u6bcf\u4f4d\u5ba2\u6236\u7684\u57fa\u790e\u4e0a\u66f4\u65e9\u5be6\u73fe\u76c8\u5229\u3002<\/li>\n<li><strong>\u8cc7\u672c\u6548\u7387:<\/strong> \u6709\u6548\u7684\u8cc7\u672c\u5229\u7528\u9ad4\u73fe\u5728\u8f03\u77ed\u7684\u56de\u6536\u671f\u4e0a\uff0c\u9019\u9700\u8981\u66f4\u5c11\u7684\u8cc7\u672c\u4f86\u7dad\u6301\u589e\u9577\u3002<\/li>\n<li><strong>\u57fa\u6e96\u6e2c\u8a66:<\/strong> \u5c07\u60a8\u7684CAC\u56de\u6536\u671f\u8207\u884c\u696d\u57fa\u6e96\uff08\u901a\u5e38\u521d\u5275\u4f01\u696d\u70ba12\u500b\u6708\u6216\u66f4\u77ed\uff09\u9032\u884c\u6bd4\u8f03\uff0c\u6709\u52a9\u65bc\u8a55\u4f30\u8868\u73fe\u4e26\u8b58\u5225\u6539\u9032\u7684\u9818\u57df\u3002<\/li>\n<li><strong>\u6295\u8cc7\u6c7a\u7b56:<\/strong> \u6295\u8cc7\u8005\u901a\u5e38\u5c07CAC\u56de\u6536\u671f\u8996\u70baSaaS\u516c\u53f8\u7684\u8ca1\u52d9\u5065\u5eb7\u548c\u589e\u9577\u6f5b\u529b\u7684\u95dc\u9375\u6307\u6a19\u3002<\/li>\n<li><strong>\u92b7\u552e\u5468\u671f\u5c0d\u9f4a\uff1a<\/strong> \u78ba\u4fdd\u92b7\u552e\u548c\u5e02\u5834\u71df\u92b7\u8cbb\u7528\u8207\u65b0MRR\u7522\u751f\u7684\u671f\u9593\u5c0d\u9f4a\uff0c\u4ee5\u6e96\u78ba\u8a55\u4f30\u56de\u6536\u671f\u3002<\/li>\n<li><strong>\u6d41\u5931\u5f71\u97ff\uff1a<\/strong> \u9ad8\u6d41\u5931\u7387\u6703\u986f\u8457\u5ef6\u9577CAC\u56de\u6536\u671f\uff0c\u4f7f\u56de\u6536\u7372\u5ba2\u6210\u672c\u7684\u6642\u9593\u8b8a\u9577\u3002<\/li>\n<\/ol>\n<h3>SaaS\u5ba2\u6236\u7372\u53d6\u6210\u672c\u7684\u57fa\u6e96\u662f\u4ec0\u9ebc\uff1f<\/h3>\n<p>\u5728SaaS\u884c\u696d\u5efa\u7acb\u5ba2\u6236\u7372\u53d6\u6210\u672c\u7684\u57fa\u6e96\u5c0d\u65bc\u8a55\u4f30\u60a8\u516c\u53f8\u7684\u8868\u73fe\u76f8\u5c0d\u65bc\u7af6\u722d\u5c0d\u624b\u81f3\u95dc\u91cd\u8981\u3002 <strong>SaaS\u7684\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/strong> \u53ef\u80fd\u6703\u6839\u64da\u884c\u696d\u3001\u76ee\u6a19\u5e02\u5834\u548c\u92b7\u552e\u7b56\u7565\u7b49\u56e0\u7d20\u800c\u6709\u986f\u8457\u8b8a\u5316\u3002\u4e00\u822c\u4f86\u8aaa\uff0cCAC\u5c11\u65bc12\u500b\u6708\u88ab\u8a8d\u70ba\u5c0dSaaS\u516c\u53f8\u662f\u5065\u5eb7\u7684\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u616e\u7684\u95dc\u9375\u57fa\u6e96\uff1a<\/p>\n<ul>\n<li><strong>\u5404\u884c\u696d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff1a<\/strong> \u4e0d\u540c\u7684\u884c\u696d\u5c55\u73fe\u51fa\u4e0d\u540c\u7684CAC\u6307\u6a19\u3002\u4f8b\u5982\uff0cB2B SaaS\u516c\u53f8\u901a\u5e38\u56e0\u70ba\u92b7\u552e\u9031\u671f\u8f03\u9577\u548c\u92b7\u552e\u6d41\u7a0b\u8f03\u8907\u96dc\u800c\u64c1\u6709\u8f03\u9ad8\u7684CAC\uff0c\u76f8\u8f03\u65bcB2C SaaS\u3002<\/li>\n<li><strong>SaaS\u7684\u7372\u5ba2\u6210\u672c\uff1a<\/strong> \u7372\u53d6\u5ba2\u6236\u7684\u6210\u672c\u4e5f\u53ef\u80fd\u6839\u64da\u4f7f\u7528\u7684\u884c\u92b7\u6e20\u9053\u800c\u6ce2\u52d5\u3002\u6578\u4f4d\u884c\u92b7\u7b56\u7565\uff0c\u5982\u6309\u9ede\u64ca\u4ed8\u8cbb\uff08PPC\uff09\u5ee3\u544a\u548c\u793e\u4ea4\u5a92\u9ad4\u884c\u92b7\uff0c\u53ef\u80fd\u6703\u7522\u751f\u4e0d\u540c\u7684CAC\u7d50\u679c\u3002<\/li>\n<li><strong>SaaS\u5ba2\u6236\u7372\u53d6\u6210\u672c\u6307\u6a19\uff1a<\/strong> \u5b9a\u671f\u8ffd\u8e64\u60a8\u7684CAC\u8207\u884c\u696d\u57fa\u6e96\u76f8\u6bd4\uff0c\u53ef\u4ee5\u5e6b\u52a9\u8b58\u5225\u8da8\u52e2\u548c\u6539\u9032\u7684\u9818\u57df\uff0c\u78ba\u4fdd\u60a8\u7684\u696d\u52d9\u4fdd\u6301\u7af6\u722d\u529b\u3002<\/li>\n<\/ul>\n<p>\u5982\u9700\u9032\u4e00\u6b65\u4e86\u89e3\u512a\u5316\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u7b56\u7565\uff0c\u8003\u616e\u63a2\u7d22\u985e\u4f3c\u7684\u8cc7\u6e90 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">\u300a\u798f\u5e03\u65af\u300b<\/a> \u4e26 <a href=\"https:\/\/www.hbr.org\" target=\"_blank\" rel=\"noopener\">\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6<\/a>.<\/p>\n<h2>\u7406\u89e3SaaS\u4e2d\u7684CAC\u56de\u6536\u671f<\/h2>\n<p>\u4e86\u89e3\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u56de\u6536\u671f\u5c0d\u65bc\u65e8\u5728\u512a\u5316\u8ca1\u52d9\u7b56\u7565\u7684SaaS\u516c\u53f8\u81f3\u95dc\u91cd\u8981\u3002CAC\u56de\u6536\u671f\u662f\u6307\u516c\u53f8\u901a\u904e\u8a72\u5ba2\u6236\u7522\u751f\u7684\u6536\u5165\u4f86\u56de\u6536\u5176\u5ba2\u6236\u7372\u53d6\u6210\u672c\u6240\u9700\u7684\u6642\u9593\u3002\u9019\u4e00\u6307\u6a19\u5c0d\u65bc\u8a55\u4f30\u884c\u92b7\u548c\u92b7\u552e\u5de5\u4f5c\u7684\u6548\u7387\u81f3\u95dc\u91cd\u8981\uff0c\u7279\u5225\u662f\u5728\u7af6\u722d\u6fc0\u70c8\u7684SaaS\u5e02\u5834\u4e2d\u3002<\/p>\n<h3>SaaS\u5ba2\u6236\u7372\u53d6\u6210\u672c\u57fa\u6e96<\/h3>\n<p>\u5728\u8a55\u4f30CAC\u56de\u6536\u671f\u6642\uff0c\u8003\u616e\u884c\u696d\u57fa\u6e96\u662f\u81f3\u95dc\u91cd\u8981\u7684\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u5c0d\u65bcSaaS\u516c\u53f8\u4f86\u8aaa\uff0cCAC\u56de\u6536\u671f\u5c11\u65bc12\u500b\u6708\u88ab\u8996\u70ba\u5065\u5eb7\u3002\u9019\u610f\u5473\u8457\uff0c\u5982\u679c\u4e00\u5bb6\u516c\u53f8\u82b1\u8cbb$1,200\u4f86\u7372\u53d6\u4e00\u4f4d\u5ba2\u6236\uff0c\u90a3\u9ebc\u7406\u60f3\u60c5\u6cc1\u4e0b\u61c9\u8a72\u5728\u4e00\u5e74\u5167\u901a\u904e\u5ba2\u6236\u7684\u8a02\u95b1\u4ed8\u6b3e\u4f86\u6536\u56de\u9019\u7b46\u6210\u672c\u3002\u50cf <a href=\"https:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noopener\">Salesforce<\/a> \u4e26 <a href=\"https:\/\/www.statista.com\" target=\"_blank\" rel=\"noopener\">Statista<\/a> \u9019\u6a23\u7684\u516c\u53f8\u901a\u5e38\u5831\u544a\u7684CAC\u56de\u6536\u671f\u8207\u9019\u4e9b\u57fa\u6e96\u76f8\u7b26\uff0c\u5c55\u793a\u4e86\u6709\u6548\u7684\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u3002<\/p>\n<p>\u7136\u800c\uff0c\u57fa\u6e96\u53ef\u80fd\u6839\u64daSaaS\u6a21\u578b\u548c\u5e02\u5834\u7d30\u5206\u800c\u6709\u986f\u8457\u5dee\u7570\u3002\u4f8b\u5982\uff0cB2B SaaS\u516c\u53f8\u53ef\u80fd\u56e0\u70ba\u66f4\u9ad8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\u800c\u7d93\u6b77\u66f4\u9577\u7684\u56de\u6536\u671f\uff0c\u800cB2C SaaS\u5e73\u53f0\u5247\u53ef\u80fd\u5be6\u73fe\u66f4\u5feb\u7684\u56de\u5831\u3002\u4e86\u89e3\u9019\u4e9b\u57fa\u6e96\u6709\u52a9\u65bc\u4f01\u696d\u8a2d\u5b9a\u73fe\u5be6\u7684\u76ee\u6a19\u4e26\u76f8\u61c9\u8abf\u6574\u5176\u71df\u92b7\u7b56\u7565\u3002<\/p>\n<h3>\u5ba2\u6236\u7372\u53d6\u6210\u672cSaaS\u6307\u6a19<\/h3>\n<p>\u8981\u6709\u6548\u5206\u6790CAC\u56de\u6536\uff0c\u61c9\u76e3\u63a7\u5e7e\u500b\u95dc\u9375\u6307\u6a19\uff1a<\/p>\n<ul>\n<li><strong>\u6bcf\u6708\u7d93\u5e38\u6027\u6536\u5165 (MRR)\uff1a<\/strong> \u9019\u4e00\u6307\u6a19\u986f\u793a\u4e86\u5f9e\u8a02\u95b1\u4e2d\u7522\u751f\u7684\u53ef\u9810\u6e2c\u6536\u5165\uff0c\u9019\u5c0d\u65bc\u8a08\u7b97CAC\u80fd\u591a\u5feb\u6536\u56de\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<li><strong>\u6d41\u5931\u7387\uff1a<\/strong> \u53d6\u6d88\u8a02\u95b1\u7684\u5ba2\u6236\u767e\u5206\u6bd4\u6703\u5f71\u97ffCAC\u56de\u6536\u671f\u3002\u9ad8\u6d41\u5931\u7387\u53ef\u80fd\u6703\u5ef6\u9577\u56de\u6536\u671f\uff0c\u56e0\u6b64\u5c08\u6ce8\u65bc\u5ba2\u6236\u7559\u5b58\u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<li><strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (LTV)\uff1a<\/strong> \u4e86\u89e3\u9810\u671f\u5f9e\u5ba2\u6236\u5728\u8207\u516c\u53f8\u95dc\u4fc2\u671f\u9593\u7372\u5f97\u7684\u7e3d\u6536\u5165\u6709\u52a9\u65bc\u8a55\u4f30\u5ba2\u6236\u7372\u53d6\u5de5\u4f5c\u7684\u9577\u671f\u53ef\u884c\u6027\u3002<\/li>\n<\/ul>\n<p>\u900f\u904e\u5bc6\u5207\u76e3\u63a7\u9019\u4e9b\u6307\u6a19\uff0cSaaS \u516c\u53f8\u53ef\u4ee5\u5b8c\u5584\u5176\u5ba2\u6236\u7372\u53d6\u7b56\u7565\uff0c\u4e26\u78ba\u4fdd\u7dad\u6301\u5065\u5eb7\u7684 CAC \u56de\u6536\u671f\uff0c\u6700\u7d42\u5be6\u73fe\u53ef\u6301\u7e8c\u589e\u9577\u3002<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh_hk\/mastering-customer-acquisition-cost-in-saas-insights-on-average-cac-b2b-calculations-and-industry-benchmarks\/\" data-essbisPostTitle=\"Mastering Customer Acquisition Cost in SaaS: Insights on Average CAC, B2B Calculations, and Industry Benchmarks\" data-essbisHoverContainer=\"\"><p>Key Takeaways Understanding Customer Acquisition Cost (CAC) is vital for SaaS businesses to optimize profitability and growth. The average CAC for SaaS is around $702, with variations depending on industry factors and marketing strategies. Industries like fintech may experience CACs as high as $1,450, while others like e-commerce range from $300 to $600. A healthy [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":255489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-255490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/posts\/255490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/comments?post=255490"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/posts\/255490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/media\/255489"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/media?parent=255490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/categories?post=255490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/tags?post=255490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}