{"id":257990,"date":"2025-10-20T12:22:03","date_gmt":"2025-10-20T19:22:03","guid":{"rendered":"https:\/\/messengerbot.app\/mastering-the-customer-acquisition-cost-formula-calculating-cac-understanding-percentages-and-exploring-effective-marketing-strategies\/"},"modified":"2025-10-20T12:22:03","modified_gmt":"2025-10-20T19:22:03","slug":"%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e5%85%ac%e5%bc%8f%e8%a8%88%e7%ae%97cac%e7%90%86%e8%a7%a3%e7%99%be%e5%88%86%e6%af%94%e5%8f%8a%e6%8e%a2%e7%b4%a2%e6%9c%89","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh_hk\/mastering-the-customer-acquisition-cost-formula-calculating-cac-understanding-percentages-and-exploring-effective-marketing-strategies\/","title":{"rendered":"\u638c\u63e1\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\uff1a\u8a08\u7b97CAC\u3001\u7406\u89e3\u767e\u5206\u6bd4\u53ca\u63a2\u7d22\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565"},"content":{"rendered":"<input type=\"hidden\" value=\"\" data-essbispostcontainer=\"\" data-essbisposturl=\"https:\/\/messengerbot.app\/zh_hk\/mastering-the-customer-acquisition-cost-formula-calculating-cac-understanding-percentages-and-exploring-effective-marketing-strategies\/\" data-essbisposttitle=\"Mastering the Customer Acquisition Cost Formula: Calculating CAC, Understanding Percentages, and Exploring Effective Marketing Strategies\" data-essbishovercontainer=\"\"><div class=\"key-takeaways-box\">\n<h2>\u4e3b\u8981\u8981\u9ede<\/h2>\n<ul>\n<li>\u4e86\u89e3 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c (CAC) \u516c\u5f0f<\/strong> \u5c0d\u65bc\u512a\u5316\u884c\u92b7\u7b56\u7565\u548c\u78ba\u4fdd\u53ef\u6301\u7e8c\u7684\u696d\u52d9\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002<\/li>\n<li>\u826f\u597d\u7684 CAC \u901a\u5e38\u662f\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (LTV) \u7684 25% \u5230 33%\u3002 <strong>\u5ba2\u6236\u7d42\u8eab\u50f9\u503c (LTV)<\/strong>, \u76ee\u6a19\u662f\u6bcf\u82b1\u8cbb\u4e00\u7f8e\u5143\u7372\u5f97\u4e09\u5230\u56db\u7f8e\u5143\u7684\u56de\u5831\u3002<\/li>\n<li>CAC \u7684\u884c\u696d\u57fa\u6e96\u5dee\u7570\u5f88\u5927\uff1b\u4f8b\u5982\uff0c <strong>SaaS \u516c\u53f8<\/strong> \u7684 CAC \u53ef\u80fd\u5728 $200 \u5230 $1,200 \u4e4b\u9593\uff0c\u800c <strong>\u96fb\u5b50\u5546\u52d9<\/strong> \u4f01\u696d\u7684\u7bc4\u570d\u901a\u5e38\u5728 $10 \u5230 $50 \u4e4b\u9593\u3002<\/li>\n<li>\u5229\u7528\u4e00\u500b <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/strong> \u7c21\u5316\u8a08\u7b97\u4e26\u901a\u904e\u63d0\u4f9b\u5feb\u901f\u7684\u7e3e\u6548\u6d1e\u5bdf\u4f86\u589e\u5f37\u6c7a\u7b56\u3002<\/li>\n<li>\u5b9a\u671f\u5206\u6790CAC\u8207LTV\u7684\u95dc\u4fc2\u6709\u52a9\u65bc\u4f01\u696d\u6839\u64da\u6578\u64da\u9a45\u52d5\u7684\u8abf\u6574\u5176\u884c\u92b7\u7b56\u7565\uff0c\u4ee5\u6301\u7e8c\u6539\u9032\u3002<\/li>\n<li>\u5be6\u65bd <strong>\u884c\u92b7\u768470-20-10\u6cd5\u5247<\/strong> \u5141\u8a31\u6709\u6548\u5206\u914d\u8cc7\u6e90\uff0c\u5c08\u6ce8\u65bc\u5df2\u8b49\u660e\u7684\u7b56\u7565\uff0c\u540c\u6642\u63a2\u7d22\u5275\u65b0\u7684\u65b9\u6cd5\u4ee5\u964d\u4f4eCAC\u3002<\/li>\n<\/ul>\n<\/div>\n<p>\u6b61\u8fce\u4f86\u5230\u6211\u5011\u5168\u9762\u7684\u6307\u5357\uff0c\u5e6b\u52a9\u60a8\u638c\u63e1 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/strong>. \u5728\u7576\u4eca\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\uff0c\u4e86\u89e3\u5982\u4f55\u6709\u6548\u8a08\u7b97\u4f60\u7684 <a href=\"\/zh_hk\/customer-acquisition-cost\/\">CAC<\/a> \u5c0d\u65bc\u63a8\u52d5\u696d\u52d9\u589e\u9577\u548c\u512a\u5316\u884c\u92b7\u7b56\u7565\u81f3\u95dc\u91cd\u8981\u3002\u672c\u6587\u5c07\u6df1\u5165\u63a2\u8a0e <strong>\u6bcf\u4f4d\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/strong>, \u8b93\u4f60\u6e05\u695a\u4e86\u89e3\u5176\u7d44\u6210\u90e8\u5206\u548c\u91cd\u8981\u6027\u3002\u6211\u5011\u5c07\u63a2\u8a0e\u4e00\u4e9b\u95dc\u9375\u4e3b\u984c\uff0c\u4f8b\u5982\u5982\u4f55\u8a08\u7b97CAC\u3001\u4ec0\u9ebc\u662f\u826f\u597d\u7684CAC\u767e\u5206\u6bd4\uff0c\u4ee5\u53ca\u5728\u5404\u884c\u696d\u4e2d\u7372\u5f97\u65b0\u5ba2\u6236\u7684\u5e73\u5747\u6210\u672c\u3002\u6b64\u5916\uff0c\u6211\u5011\u9084\u5c07\u4ecb\u7d39 <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/strong>, \u9019\u5c07\u7c21\u5316\u4f60\u7684\u8a08\u7b97\u4e26\u589e\u5f37\u4f60\u7684\u6c7a\u7b56\u904e\u7a0b\u3002\u5230\u672c\u6587\u7d50\u675f\u6642\uff0c\u4f60\u4e0d\u50c5\u80fd\u638c\u63e1CAC\u7684\u57fa\u672c\u6982\u5ff5\uff0c\u9084\u80fd\u5b78\u6703\u5982\u4f55\u5be6\u65bd\u8207\u4f60\u7684\u7372\u5ba2\u76ee\u6a19\u76f8\u7b26\u7684\u6709\u6548\u884c\u92b7\u7b56\u7565\u3002\u8b93\u6211\u5011\u958b\u59cb\u9019\u6bb5\u65c5\u7a0b\uff0c\u91cb\u653e\u4f60\u5ba2\u6236\u7372\u53d6\u5de5\u4f5c\u7684\u5168\u90e8\u6f5b\u529b\uff01<\/p>\n<h2>\u4ec0\u9ebc\u662fCAC\uff0c\u5982\u4f55\u8a08\u7b97\uff1f<\/h2>\n<p>\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u662f\u4e00\u500b\u95dc\u9375\u6307\u6a19\uff0c\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u7e3d\u6210\u672c\u3002\u9019\u5305\u62ec\u6240\u6709\u7684\u5e02\u5834\u71df\u92b7\u8cbb\u7528\u3001\u92b7\u552e\u5718\u968a\u6210\u672c\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u7528\u65bc\u5438\u5f15\u548c\u8f49\u5316\u6f5b\u5728\u5ba2\u6236\u70ba\u4ed8\u8cbb\u5ba2\u6236\u7684\u8cc7\u6e90\u3002\u901a\u904e\u8a08\u7b97CAC\uff0c\u4f01\u696d\u53ef\u4ee5\u8a55\u4f30\u5176\u5e02\u5834\u71df\u92b7\u7b56\u7565\u7684\u6709\u6548\u6027\uff0c\u4e26\u78ba\u4fdd\u5728\u5ba2\u6236\u7372\u53d6\u4e0a\u9032\u884c\u660e\u667a\u7684\u6295\u8cc7\u3002<\/p>\n<h3>\u4e86\u89e3\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/h3>\n<p>\u9019\u500b <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e5%85%ac%e5%bc%8f%ef%bc%8c%e9%80%b2%e8%a1%8c%e5%bf%85%e8%a6%81%e7%9a%84%e8%a8%88%e7%ae%97%e4%bb%a5%e5%84%aa%e5%8c%96%e6%82%a8\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/a> \u76f8\u5c0d\u7c21\u55ae\u3002\u53ef\u4ee5\u8868\u9054\u70ba\uff1a<\/p>\n<ul>\n<li><strong>CAC = \u92b7\u552e\u548c\u5e02\u5834\u884c\u92b7\u7684\u7e3d\u6210\u672c \/ \u7372\u5f97\u7684\u65b0\u5ba2\u6236\u6578<\/strong><\/li>\n<\/ul>\n<p>\u9032\u4e00\u6b65\u62c6\u89e3\uff0c\u92b7\u552e\u548c\u5e02\u5834\u71df\u92b7\u7684\u7e3d\u6210\u672c\u5305\u62ec\u6240\u6709\u8207\u5ee3\u544a\u3001\u4fc3\u92b7\u3001\u92b7\u552e\u4eba\u54e1\u85aa\u8cc7\u4ee5\u53ca\u5728\u5ba2\u6236\u7372\u53d6\u904e\u7a0b\u4e2d\u7522\u751f\u7684\u4efb\u4f55\u5176\u4ed6\u8cbb\u7528\u76f8\u95dc\u7684\u958b\u652f\u3002\u901a\u904e\u5c07\u9019\u500b\u7e3d\u984d\u9664\u4ee5\u5728\u540c\u4e00\u671f\u9593\u5167\u7372\u5f97\u7684\u65b0\u5ba2\u6236\u6578\u91cf\uff0c\u4f01\u696d\u53ef\u4ee5\u5f97\u51fa\u5176CAC\u3002\u9019\u500b\u6307\u6a19\u5c0d\u65bc\u8a55\u4f30\u5e02\u5834\u71df\u92b7\u6d3b\u52d5\u7684\u6548\u7387\u4ee5\u53ca\u4e86\u89e3\u6bcf\u7372\u53d6\u4e00\u4f4d\u65b0\u5ba2\u6236\u61c9\u8a72\u82b1\u8cbb\u591a\u5c11\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n<h3>\u8a08\u7b97CAC\u5c0d\u696d\u52d9\u589e\u9577\u7684\u91cd\u8981\u6027<\/h3>\n<p>\u8a08\u7b97CAC\u5c0d\u65bc\u5e7e\u500b\u539f\u56e0\u81f3\u95dc\u91cd\u8981\uff1a<\/p>\n<ul>\n<li><strong>\u8ca1\u52d9\u5065\u5eb7\uff1a<\/strong> \u826f\u597d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u767e\u5206\u6bd4\u901a\u5e38\u5728\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08LTV\uff09\u768425%\u523033%\u4e4b\u9593\u3002\u9019\u610f\u5473\u8457\u6bcf\u82b1\u8cbb\u4e00\u7f8e\u5143\u7372\u53d6\u5ba2\u6236\uff0c\u4f01\u696d\u61c9\u8a72\u76ee\u6a19\u5728\u5ba2\u6236\u7684\u751f\u547d\u5468\u671f\u5167\u7522\u751f\u4e09\u5230\u56db\u7f8e\u5143\u7684\u6536\u5165\u3002\u7406\u89e3\u9019\u7a2e\u95dc\u4fc2\u6709\u52a9\u65bc\u4f01\u696d\u7dad\u6301\u8ca1\u52d9\u5065\u5eb7\u3002<\/li>\n<li><strong>\u8207LTV\u9032\u884c\u57fa\u6e96\u6bd4\u8f03\uff1a<\/strong> CAC \u986f\u8457\u4f4e\u65bc LTV \u8868\u793a\u5546\u696d\u6a21\u5f0f\u5065\u5eb7\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4f60\u7684 LTV \u70ba $300\uff0c\u5247\u7406\u60f3\u7684 CAC \u70ba $100\uff08\u7d04 33%\uff09\u3002<\/li>\n<li><strong>\u884c\u696d\u8b8a\u5316\uff1a<\/strong> \u4e0d\u540c\u7522\u696d\u5c0d CAC \u7684\u57fa\u6e96\u5404\u4e0d\u76f8\u540c\u3002\u4f8b\u5982\uff0cSaaS \u516c\u53f8\u901a\u5e38\u76ee\u6a19\u662f CAC \u7d04\u70ba LTV \u7684 30%\uff0c\u800c\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u53ef\u80fd\u56e0\u70ba\u7dda\u4e0a\u96f6\u552e\u7684\u7af6\u722d\u6027\u800c\u64c1\u6709\u66f4\u9ad8\u7684 CAC\u3002<\/li>\n<li><strong>\u696d\u52d9\u7684\u6210\u9577\u968e\u6bb5\uff1a<\/strong> \u521d\u5275\u516c\u53f8\u53ef\u80fd\u6700\u521d\u6703\u6709\u8f03\u9ad8\u7684 CAC\uff0c\u56e0\u70ba\u4ed6\u5011\u5728\u884c\u92b7\u4e0a\u6295\u5165\u5927\u91cf\u8cc7\u91d1\u4ee5\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u7136\u800c\uff0c\u96a8\u8457\u696d\u52d9\u7684\u6210\u719f\uff0cCAC \u61c9\u8a72\u6703\u96a8\u8457\u5ba2\u6236\u63a8\u85a6\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u7684\u63d0\u9ad8\u800c\u964d\u4f4e\u3002<\/li>\n<li><strong>\u5e02\u5834\u71df\u92b7\u6548\u7387\uff1a<\/strong> \u5229\u7528\u50cf Messenger Bots \u9019\u6a23\u7684\u5de5\u5177\u53ef\u4ee5\u589e\u5f37\u5ba2\u6236\u53c3\u8207\u5ea6\u4e26\u7c21\u5316\u7372\u5ba2\u904e\u7a0b\uff0c\u901a\u904e\u81ea\u52d5\u5316\u4e92\u52d5\u548c\u63d0\u4f9b\u5373\u6642\u56de\u61c9\u4f86\u6f5b\u5728\u964d\u4f4e CAC\u3002<\/li>\n<li><strong>\u6301\u7e8c\u76e3\u63a7\u548c\u8abf\u6574\uff1a<\/strong> \u5b9a\u671f\u5206\u6790 CAC \u8207 LTV \u7684\u95dc\u4fc2\uff0c\u4ee5\u78ba\u4fdd\u53ef\u6301\u7e8c\u589e\u9577\u3002\u6839\u64da\u7e3e\u6548\u6307\u6a19\u8abf\u6574\u884c\u92b7\u7b56\u7565\u4ee5\u512a\u5316\u652f\u51fa\u3002<\/li>\n<\/ul>\n<p>\u6b32\u7372\u5f97\u66f4\u591a\u898b\u89e3\uff0c\u8acb\u53c3\u8003\u4ee5\u4e0b\u8cc7\u6e90\uff0c\u5982 <a href=\"https:\/\/hbr.org\/\" target=\"_blank\" rel=\"noopener\">\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6<\/a> \u548c\u884c\u696d\u5831\u544a\u7684\u7814\u7a76 <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\">\u9ea5\u80af\u932b\u516c\u53f8<\/a>, \u63d0\u4f9b\u5c0d\u5404\u500b\u884c\u696d CAC \u548c LTV \u52d5\u614b\u7684\u6df1\u5165\u5206\u6790\u3002<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/customer-acquisition-cost-formula-252141.jpg\" alt=\"\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>CAC\u4f7f\u7528\u4ec0\u9ebc\u516c\u5f0f\uff1f<\/h2>\n<h3>\u5206\u89e3\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/h3>\n<p>\u7528\u65bc\u5ba2\u6236\u7372\u53d6\u6210\u672c (CAC) \u7684\u516c\u5f0f\u662f\uff1a<\/p>\n<p><strong>CAC = \u92b7\u552e\u548c\u5e02\u5834\u884c\u92b7\u7684\u7e3d\u6210\u672c \/ \u7372\u5f97\u7684\u65b0\u5ba2\u6236\u6578<\/strong><\/p>\n<p>\u9032\u4e00\u6b65\u62c6\u89e3\u5982\u4e0b\uff1a<\/p>\n<ol>\n<li><strong>\u92b7\u552e\u548c\u5e02\u5834\u63a8\u5ee3\u7684\u7e3d\u6210\u672c<\/strong>: \u9019\u5305\u62ec\u6240\u6709\u8207\u7372\u53d6\u65b0\u5ba2\u6236\u76f8\u95dc\u7684\u8cbb\u7528\uff0c\u4f8b\u5982\u5ee3\u544a\u8cbb\u3001\u92b7\u552e\u548c\u5e02\u5834\u63a8\u5ee3\u4eba\u54e1\u7684\u85aa\u8cc7\u3001\u8edf\u9ad4\u5de5\u5177\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u76f4\u63a5\u8207\u5ba2\u6236\u7372\u53d6\u5de5\u4f5c\u76f8\u95dc\u7684\u9593\u63a5\u8cbb\u7528\u3002<\/li>\n<li><strong>\u65b0\u589e\u5ba2\u6236\u6578\u91cf<\/strong>: \u9019\u662f\u5728\u7279\u5b9a\u671f\u9593\u5167\u7372\u5f97\u7684\u65b0\u5ba2\u6236\u7e3d\u6578\uff0c\u901a\u5e38\u8207\u92b7\u552e\u548c\u884c\u92b7\u8cbb\u7528\u7684\u6642\u9593\u6846\u67b6\u4e00\u81f4\u3002<\/li>\n<\/ol>\n<p>\u4e86\u89e3CAC\u5c0d\u65bc\u4f01\u696d\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u6709\u52a9\u65bc\u8a55\u4f30\u71df\u92b7\u7b56\u7565\u7684\u6548\u7387\u4ee5\u53ca\u5ba2\u6236\u7372\u53d6\u5de5\u4f5c\u7684\u6574\u9ad4\u76c8\u5229\u80fd\u529b\u3002\u8f03\u4f4e\u7684CAC\u8868\u793a\u66f4\u6709\u6548\u7684\u7372\u53d6\u7b56\u7565\uff0c\u800c\u8f03\u9ad8\u7684CAC\u53ef\u80fd\u8868\u660e\u9700\u8981\u512a\u5316\u71df\u92b7\u6230\u8853\u3002<\/p>\n<p>\u6700\u8fd1\u7684\u7814\u7a76\u8868\u660e\uff0c\u6574\u5408\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u4f8b\u5982Messenger Bots\uff0c\u53ef\u4ee5\u901a\u904e\u7c21\u5316\u5ba2\u6236\u4e92\u52d5\u548c\u63d0\u9ad8\u6f5b\u5728\u5ba2\u6236\u8f49\u63db\u7387\u4f86\u986f\u8457\u964d\u4f4eCAC\u3002\u6839\u64da\u4e00\u4efd\u5831\u544a\uff0c <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>, \u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u7684\u4f01\u696d\u53ef\u4ee5\u56e0\u70ba\u589e\u5f37\u7684\u5ba2\u6236\u53c3\u8207\u548c\u652f\u6301\u800c\u5c07\u5ba2\u6236\u7372\u53d6\u6210\u672c\u964d\u4f4e\u9ad8\u905430%\u3002<\/p>\n<p>\u5982\u9700\u9032\u4e00\u6b65\u95b1\u8b80\u548c\u6df1\u5165\u898b\u89e3\uff0c\u8003\u616e\u67e5\u770b\u4f86\u81ea\u6b0a\u5a01\u4f86\u6e90\u7684\u8cc7\u6e90\uff0c\u4f8b\u5982 <a href=\"https:\/\/hbr.org\" target=\"_blank\" rel=\"noopener\">\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6<\/a> \u548c <a href=\"https:\/\/www.ama.org\" target=\"_blank\" rel=\"noopener\">\u7f8e\u570b\u884c\u92b7\u5354\u6703<\/a>, \u63d0\u4f9b\u6709\u95dc\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u53ca\u5176\u5c0d\u696d\u52d9\u589e\u9577\u5f71\u97ff\u7684\u5ee3\u6cdb\u7814\u7a76\u3002<\/p>\n<h3>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668\uff1a\u9010\u6b65\u6307\u5357<\/h3>\n<p>\u4f7f\u7528\u4e00\u500b <strong>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/strong> \u53ef\u4ee5\u7c21\u5316\u8a08\u7b97CAC\u7684\u904e\u7a0b\u3002\u9019\u88e1\u6709\u4e00\u500b\u9010\u6b65\u6307\u5357\u4f86\u5e6b\u52a9\u60a8\u5c0e\u822a\u9019\u500b\u904e\u7a0b\uff1a<\/p>\n<ol>\n<li><strong>\u6536\u96c6\u60a8\u7684\u6578\u64da<\/strong>: \u6536\u96c6\u6240\u6709\u8207\u92b7\u552e\u548c\u71df\u92b7\u76f8\u95dc\u7684\u8cbb\u7528\u3002\u9019\u5305\u62ec\u5ee3\u544a\u8cbb\u7528\u3001\u5de5\u8cc7\u4ee5\u53ca\u60a8\u7528\u65bc\u5ba2\u6236\u7372\u53d6\u7684\u4efb\u4f55\u5de5\u5177\u3002<\/li>\n<li><strong>\u8f38\u5165\u60a8\u7684\u7e3d\u6210\u672c<\/strong>: \u5c07\u92b7\u552e\u548c\u71df\u92b7\u7684\u7e3d\u6210\u672c\u8f38\u5165\u8a08\u7b97\u5668\u3002<\/li>\n<li><strong>\u8f38\u5165\u65b0\u5ba2\u6236\u7372\u5f97\u6578<\/strong>: \u8f38\u5165\u5728\u76f8\u540c\u671f\u9593\u5167\u7372\u5f97\u7684\u65b0\u5ba2\u6236\u6578\u91cf\u3002<\/li>\n<li><strong>\u8a08\u7b97<\/strong>: \u9ede\u64ca\u8a08\u7b97\u6309\u9215\u4ee5\u7372\u5f97\u60a8\u7684CAC\u3002<\/li>\n<\/ol>\n<p>\u4f7f\u7528\u8a08\u7b97\u5668\u4e0d\u50c5\u7bc0\u7701\u6642\u9593\uff0c\u9084\u80fd\u78ba\u4fdd\u8a08\u7b97\u7684\u6e96\u78ba\u6027\u3002\u8981\u5168\u9762\u4e86\u89e3\u76f8\u95dc\u6307\u6a19\uff0c\u60a8\u53ef\u4ee5\u63a2\u7d22 <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e6%82%a8%e7%9a%84%e6%8c%87%e6%a8%99%ef%bc%9a%e6%af%8f%e4%bd%8d%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e8%a8%88%e7%ae%97%e5%99%a8%e7%9a%84%e7%b6%9c%e5%90%88%e6%8c%87\/\">\u9019\u500b\u6307\u5357<\/a> \u638c\u63e1\u5ba2\u6236\u7372\u53d6\u6307\u6a19\u3002<\/p>\n<h2>\u4ec0\u9ebc\u662f\u826f\u597d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff1f<\/h2>\n<p>\u8a55\u4f30\u4ec0\u9ebc\u69cb\u6210\u826f\u597d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u5c0d\u65bc\u5e0c\u671b\u5728\u64f4\u5927\u5ba2\u6236\u57fa\u790e\u7684\u540c\u6642\u4fdd\u6301\u76c8\u5229\u7684\u4f01\u696d\u81f3\u95dc\u91cd\u8981\u3002\u826f\u597d\u7684CAC\u4e26\u4e0d\u662f\u4e00\u500b\u9069\u5408\u6240\u6709\u7684\u6578\u5b57\uff1b\u5b83\u5728\u4e0d\u540c\u884c\u696d\u3001\u5546\u696d\u6a21\u5f0f\u548c\u71df\u92b7\u7b56\u7565\u4e2d\u5dee\u7570\u986f\u8457\u3002\u7136\u800c\uff0c\u4e86\u89e3\u57fa\u6e96\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8a55\u4f30\u81ea\u5df1\u7684\u8868\u73fe\u4e26\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\u3002<\/p>\n<h3>\u8a55\u4f30\u4ec0\u9ebc\u662f\u826f\u597d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c<\/h3>\n<p>\u826f\u597d\u7684CAC\u901a\u5e38\u88ab\u5b9a\u7fa9\u70ba\u80fd\u5920\u8b93\u4f01\u696d\u5be6\u73fe\u5065\u5eb7\u7684\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09\u7684\u6210\u672c\u3002\u8981\u78ba\u5b9a\u60a8\u7684CAC\u662f\u5426\u6709\u5229\uff0c\u8acb\u8003\u616e\u4ee5\u4e0b\u5e7e\u9ede\uff1a<\/p>\n<ul>\n<li><strong>\u8207\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u9032\u884c\u6bd4\u8f03\uff1a<\/strong> \u4e00\u500b\u5e38\u898b\u7684\u7d93\u9a57\u6cd5\u5247\u662f\uff0c\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u61c9\u8a72\u4e0d\u8d85\u904e\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\uff08CLV\uff09\u7684\u4e09\u5206\u4e4b\u4e00\u3002\u9019\u78ba\u4fdd\u4e86\u5f9e\u5ba2\u6236\u7522\u751f\u7684\u6536\u5165\u8d85\u904e\u7372\u53d6\u4ed6\u5011\u7684\u6210\u672c\u3002<\/li>\n<li><strong>\u884c\u696d\u57fa\u6e96\uff1a<\/strong> \u7814\u7a76\u60a8\u6240\u5728\u884c\u696d\u7684\u5e73\u5747CAC\u6578\u64da\u3002\u4f8b\u5982\uff0cSaaS\u516c\u53f8\u901a\u5e38\u7684CAC\u7bc4\u570d\u5728$200\u5230$1,200\u4e4b\u9593\uff0c\u800c\u96fb\u5b50\u5546\u52d9\u4f01\u696d\u7684\u6578\u5b57\u53ef\u80fd\u6703\u66f4\u4f4e\u3002\u4e86\u89e3\u9019\u4e9b\u57fa\u6e96\u53ef\u4ee5\u5e6b\u52a9\u60a8\u8a55\u4f30\u81ea\u5df1\u7684\u8868\u73fe\u3002<\/li>\n<li><strong>\u96a8\u6642\u9593\u76e3\u63a7\u8da8\u52e2\uff1a<\/strong> \u5b9a\u671f\u8ddf\u8e2a\u60a8\u7684CAC\u4ee5\u8b58\u5225\u8da8\u52e2\u3002\u4e0a\u5347\u7684CAC\u53ef\u80fd\u8868\u660e\u60a8\u7684\u71df\u92b7\u7b56\u7565\u5b58\u5728\u4f4e\u6548\u6216\u7af6\u722d\u52a0\u5287\uff0c\u9019\u9700\u8981\u9032\u884c\u8abf\u6574\u3002<\/li>\n<\/ul>\n<p>\u901a\u904e\u8a55\u4f30\u9019\u4e9b\u56e0\u7d20\uff0c\u60a8\u53ef\u4ee5\u78ba\u5b9a\u60a8\u7684CAC\u662f\u5426\u5728\u6b63\u78ba\u7684\u8ecc\u9053\u4e0a\uff0c\u4e26\u9032\u884c\u5fc5\u8981\u7684\u8abf\u6574\u4ee5\u512a\u5316\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u3002<\/p>\n<h3>\u5404\u884c\u696d\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff1a\u6d1e\u5bdf\u8207\u8da8\u52e2<\/h3>\n<p>\u4e86\u89e3\u5404\u884c\u696d\u7684\u5e73\u5747\u5ba2\u6236\u7372\u53d6\u6210\u672c\u63d0\u4f9b\u4e86\u6709\u50f9\u503c\u7684\u898b\u89e3\uff0c\u5e6b\u52a9\u60a8\u4e86\u89e3\u5728\u60a8\u7684\u884c\u696d\u4e2d\u4ec0\u9ebc\u662f\u53ef\u63a5\u53d7\u7684\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4e3b\u8981\u8da8\u52e2\uff1a<\/p>\n<ul>\n<li><strong>SaaS\u884c\u696d\uff1a<\/strong> \u5e73\u5747CAC\u7bc4\u570d\u53ef\u4ee5\u5f9e$200\u5230$1,200\uff0c\u53d7\u5230\u7522\u54c1\u8907\u96dc\u6027\u548c\u92b7\u552e\u5468\u671f\u7684\u91cd\u5927\u5f71\u97ff\u3002<\/li>\n<li><strong>\u96fb\u5b50\u5546\u52d9\uff1a<\/strong> \u8a72\u884c\u696d\u7684\u4f01\u696d\u901a\u5e38\u7d93\u6b77\u8f03\u4f4e\u7684CAC\uff0c\u901a\u5e38\u5728$10\u5230$50\u4e4b\u9593\uff0c\u9019\u662f\u7531\u65bc\u5728\u7dda\u92b7\u552e\u548c\u71df\u92b7\u7684\u76f4\u63a5\u6027\u3002<\/li>\n<li><strong>\u96f6\u552e\uff1a<\/strong> \u50b3\u7d71\u96f6\u552e\u696d\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u53ef\u80fd\u5728 $30 \u5230 $100 \u4e4b\u9593\uff0c\u5177\u9ad4\u53d6\u6c7a\u65bc\u4ed6\u5011\u7684\u884c\u92b7\u7b56\u7565\u548c\u5ba2\u6236\u53c3\u8207\u52aa\u529b\u3002<\/li>\n<\/ul>\n<p>\u9019\u4e9b\u898b\u89e3\u53ef\u4ee5\u5e6b\u52a9\u60a8\u5c07\u60a8\u7684 CAC \u8207\u884c\u696d\u6a19\u6e96\u9032\u884c\u57fa\u6e96\u6bd4\u8f03\uff0c\u5f9e\u800c\u8b58\u5225\u6539\u9032\u7684\u9818\u57df\u3002\u901a\u904e\u5229\u7528\u50cf\u662f <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e5%85%ac%e5%bc%8f%ef%bc%8c%e9%80%b2%e8%a1%8c%e5%bf%85%e8%a6%81%e7%9a%84%e8%a8%88%e7%ae%97%e4%bb%a5%e5%84%aa%e5%8c%96%e6%82%a8\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/a>, \u60a8\u53ef\u4ee5\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u60a8\u7684\u8868\u73fe\uff0c\u4e26\u505a\u51fa\u6578\u64da\u9a45\u52d5\u7684\u6c7a\u7b56\u4f86\u63d0\u5347\u60a8\u7684\u884c\u92b7\u7b56\u7565\u3002<\/p>\n<h2>\u4f60\u5982\u4f55\u8a08\u7b97\u4f60\u7684CAC\uff1f<\/h2>\n<p>\u4e86\u89e3\u5982\u4f55\u8a08\u7b97\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u5c0d\u65bc\u512a\u5316\u60a8\u7684\u884c\u92b7\u7b56\u7565\u548c\u78ba\u4fdd\u53ef\u6301\u7e8c\u7684\u696d\u52d9\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002\u901a\u904e\u6e96\u78ba\u8a08\u7b97\u60a8\u7684 CAC\uff0c\u60a8\u53ef\u4ee5\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u63d0\u5347\u60a8\u7684\u6574\u9ad4\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u3002<\/p>\n<h3>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u793a\u4f8b\uff1a\u73fe\u5be6\u4e16\u754c\u7684\u61c9\u7528<\/h3>\n<p>\u8a08\u7b97\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\uff0c\u8acb\u9075\u5faa\u4ee5\u4e0b\u6b65\u9a5f\uff1a<\/p>\n<ol>\n<li><strong>\u8b58\u5225\u7e3d\u7372\u53d6\u6210\u672c<\/strong>: \u6536\u96c6\u8207\u5728\u7279\u5b9a\u671f\u9593\u5167\u7372\u53d6\u65b0\u5ba2\u6236\u76f8\u95dc\u7684\u6240\u6709\u8cbb\u7528\u3002\u9019\u5305\u62ec\uff1a\n<ul>\n<li>\u884c\u92b7\u8cbb\u7528\uff08\u5ee3\u544a\u3001\u4fc3\u92b7\u3001\u5167\u5bb9\u5275\u5efa\uff09<\/li>\n<li>\u92b7\u552e\u5718\u968a\u7684\u85aa\u8cc7\u548c\u4f63\u91d1<\/li>\n<li>\u7528\u65bc\u5ba2\u6236\u7372\u53d6\u7684\u8edf\u9ad4\u548c\u5de5\u5177\uff08CRM \u7cfb\u7d71\u3001\u5206\u6790\u5de5\u5177\uff09<\/li>\n<li>\u4efb\u4f55\u5176\u4ed6\u76f4\u63a5\u8207\u5ba2\u6236\u7372\u53d6\u52aa\u529b\u76f8\u95dc\u7684\u904b\u71df\u6210\u672c\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u78ba\u5b9a\u65b0\u5ba2\u6236\u7684\u6578\u91cf<\/strong>: \u8a08\u7b97\u5728\u540c\u4e00\u671f\u9593\u5167\u7372\u5f97\u7684\u65b0\u5ba2\u6236\u7e3d\u6578\u3002\u78ba\u4fdd\u9019\u4e9b\u5ba2\u6236\u9032\u884c\u4e86\u8cfc\u8cb7\uff0c\u4ee5\u63d0\u4f9b\u6e96\u78ba\u7684 CAC\u3002<\/li>\n<li><strong>\u8a08\u7b97CAC<\/strong>: \u4f7f\u7528\u516c\u5f0f\uff1a <em>CAC = \u7e3d\u7372\u53d6\u6210\u672c \/ \u65b0\u7372\u5f97\u5ba2\u6236\u6578<\/em><\/li>\n<li><strong>\u5206\u6790\u8207\u512a\u5316<\/strong>: \u4e00\u65e6\u60a8\u64c1\u6709\u4e86\u60a8\u7684 CAC\uff0c\u8acb\u5206\u6790\u6578\u64da\u4ee5\u8b58\u5225\u6539\u9032\u7684\u9818\u57df\u3002\u8003\u616e\u4ee5\u4e0b\u7b56\u7565\uff1a\n<ul>\n<li>\u901a\u904e\u91dd\u5c0d\u66f4\u5408\u683c\u7684\u6f5b\u5728\u5ba2\u6236\u4f86\u63d0\u5347\u71df\u92b7\u6548\u7387\u3002<\/li>\n<li>\u5229\u7528\u81ea\u52d5\u5316\u5de5\u5177\uff0c\u5982 Messenger Bots\uff0c\u4f86\u5438\u5f15\u6f5b\u5728\u5ba2\u6236\u4e26\u7c21\u5316\u7372\u5ba2\u6d41\u7a0b\u3002<\/li>\n<li>\u6e2c\u8a66\u4e0d\u540c\u7684\u71df\u92b7\u6e20\u9053\uff0c\u4ee5\u627e\u5230\u6700\u5177\u6210\u672c\u6548\u76ca\u7684\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u57fa\u6e96\u6e2c\u8a66<\/strong>: \u5c07\u60a8\u7684 CAC \u8207\u884c\u696d\u6a19\u6e96\u9032\u884c\u6bd4\u8f03\uff0c\u4ee5\u8a55\u4f30\u8868\u73fe\u3002\u8f03\u4f4e\u7684 CAC \u8868\u793a\u66f4\u6709\u6548\u7684\u7372\u5ba2\u7b56\u7565\u3002<\/li>\n<\/ol>\n<p>\u5982\u9700\u9032\u4e00\u6b65\u95b1\u8b80\u548c\u6b0a\u5a01\u898b\u89e3\uff0c\u8acb\u53c3\u8003\u4ee5\u4e0b\u4f86\u6e90 <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> \u4e26 <a href=\"https:\/\/www.forbes.com\" target=\"_blank\" rel=\"noopener\">\u300a\u798f\u5e03\u65af\u300b<\/a>.<\/p>\n<h3>\u5206\u6790\u60a8\u7684\u71df\u92b7\u652f\u51fa\u4ee5\u627e\u51fa CAC<\/h3>\n<p>\u6e96\u78ba\u78ba\u5b9a\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u5206\u6790\u60a8\u7684\u71df\u92b7\u652f\u51fa\u81f3\u95dc\u91cd\u8981\u3002\u901a\u904e\u62c6\u5206\u60a8\u7684\u652f\u51fa\uff0c\u60a8\u53ef\u4ee5\u8b58\u5225\u54ea\u4e9b\u6e20\u9053\u548c\u7b56\u7565\u7522\u751f\u6700\u4f73\u7d50\u679c\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8003\u616e\u7684\u95dc\u9375\u6b65\u9a5f\uff1a<\/p>\n<ul>\n<li><strong>\u8ffd\u8e64\u6240\u6709\u71df\u92b7\u652f\u51fa<\/strong>: \u78ba\u4fdd\u60a8\u8a08\u7b97\u6bcf\u4e00\u7f8e\u5143\u5728\u71df\u92b7\u6d3b\u52d5\u4e0a\u7684\u652f\u51fa\uff0c\u5305\u62ec\u6578\u4f4d\u5ee3\u544a\u3001\u5167\u5bb9\u71df\u92b7\u548c\u4fc3\u92b7\u6d3b\u52d5\u3002<\/li>\n<li><strong>\u8a55\u4f30\u6e20\u9053\u8868\u73fe<\/strong>: \u8a55\u4f30\u6bcf\u500b\u884c\u92b7\u6e20\u9053\u7684\u6709\u6548\u6027\u3002\u78ba\u5b9a\u54ea\u4e9b\u6e20\u9053\u4ee5\u6700\u4f4e\u7684\u6210\u672c\u5e36\u4f86\u6700\u591a\u7684\u5ba2\u6236\uff0c\u8b93\u60a8\u80fd\u66f4\u6709\u6548\u5730\u5206\u914d\u8cc7\u6e90\u3002<\/li>\n<li><strong>\u5229\u7528\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/strong>: \u50cf\u662f <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e5%85%ac%e5%bc%8f%ef%bc%8c%e9%80%b2%e8%a1%8c%e5%bf%85%e8%a6%81%e7%9a%84%e8%a8%88%e7%ae%97%e4%bb%a5%e5%84%aa%e5%8c%96%e6%82%a8\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/a> \u7684\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u7c21\u5316\u9019\u500b\u904e\u7a0b\uff0c\u6839\u64da\u60a8\u7684\u8f38\u5165\u6578\u64da\u63d0\u4f9b\u6709\u95dc\u60a8\u7684CAC\u7684\u5feb\u901f\u898b\u89e3\u3002<\/li>\n<li><strong>\u6839\u64da\u767c\u73fe\u8abf\u6574\u7b56\u7565<\/strong>: \u5229\u7528\u5f9e\u5206\u6790\u4e2d\u7372\u5f97\u7684\u898b\u89e3\u4f86\u5b8c\u5584\u60a8\u7684\u884c\u92b7\u7b56\u7565\u3002\u5c08\u6ce8\u65bc\u9ad8\u6548\u80fd\u7684\u6e20\u9053\uff0c\u4e26\u8003\u616e\u5f9e\u8868\u73fe\u4e0d\u4f73\u7684\u9818\u57df\u91cd\u65b0\u5206\u914d\u9810\u7b97\u3002<\/li>\n<\/ul>\n<p>\u901a\u904e\u6301\u7e8c\u5206\u6790\u60a8\u7684\u884c\u92b7\u652f\u51fa\uff0c\u60a8\u53ef\u4ee5\u4fdd\u6301\u7af6\u722d\u512a\u52e2\uff0c\u78ba\u4fdd\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u5de5\u4f5c\u65e2\u6709\u6548\u53c8\u5177\u6210\u672c\u6548\u76ca\u3002<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/10\/customer-acquisition-cost-formula-473446.jpg\" alt=\"\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u4ec0\u9ebc\u662f\u884c\u92b7\u768470 20 10\u6cd5\u5247\uff1f<\/h2>\n<p>\u884c\u92b7\u768470-20-10\u6cd5\u5247\u662f\u4e00\u500b\u6230\u7565\u6846\u67b6\uff0c\u5e6b\u52a9\u7d44\u7e54\u6709\u6548\u5206\u914d\u884c\u92b7\u8cc7\u6e90\uff0c\u4ee5\u6700\u5927\u5316\u5f71\u97ff\u529b\u548c\u53c3\u8207\u5ea6\u3002\u9019\u500b\u6a21\u578b\u5efa\u8b70\uff1a<\/p>\n<ol>\n<li><strong>70%\u7684\u884c\u92b7\u52aa\u529b<\/strong>: \u5c08\u6ce8\u65bc\u5df2\u8b49\u660e\u6210\u529f\u7684\u6838\u5fc3\u7b56\u7565\u3002\u9019\u5305\u62ec\u512a\u5316\u73fe\u6709\u7684\u6d3b\u52d5\u3001\u589e\u5f37\u5ba2\u6236\u95dc\u4fc2\uff0c\u4e26\u5229\u7528\u6578\u64da\u5206\u6790\u4f86\u7d30\u5316\u76ee\u6a19\u3002\u4f8b\u5982\uff0c\u4f01\u696d\u61c9\u8a72\u6295\u8cc7\u65bc\u5167\u5bb9\u884c\u92b7\u548cSEO\uff0c\u4ee5\u63a8\u52d5\u6709\u6a5f\u6d41\u91cf\uff0c\u56e0\u70ba\u9019\u4e9b\u65b9\u6cd5\u5df2\u986f\u793a\u51fa\u9ad8\u6295\u8cc7\u56de\u5831\u7387\uff08ROI\uff09 <a href=\"https:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noopener\">\u4f86\u6e90\uff1aHubSpot<\/a>.<\/li>\n<li><strong>20% \u7684\u884c\u92b7\u52aa\u529b<\/strong>: \u5206\u914d\u8cc7\u6e90\u7d66\u57fa\u65bc\u73fe\u6709\u6210\u529f\u7684\u5275\u65b0\u7b56\u7565\u3002\u9019\u53ef\u80fd\u6d89\u53ca\u5617\u8a66\u65b0\u7684\u6e20\u9053\u6216\u6280\u8853\uff0c\u4f8b\u5982\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a\u6216\u5f71\u97ff\u8005\u5408\u4f5c\u3002\u6839\u64da\u5167\u5bb9\u884c\u92b7\u7814\u7a76\u6240\u7684\u7814\u7a76\uff0c\u63a1\u7528\u5275\u65b0\u884c\u92b7\u7b56\u7565\u7684\u54c1\u724c\u901a\u5e38\u6703\u770b\u5230\u66f4\u9ad8\u7684\u53c3\u8207\u5ea6\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6 <a href=\"https:\/\/contentmarketinginstitute.com\" target=\"_blank\" rel=\"noopener\">\u4f86\u6e90\uff1a\u5167\u5bb9\u884c\u92b7\u7814\u7a76\u6240<\/a>.<\/li>\n<li><strong>10% \u7684\u884c\u92b7\u52aa\u529b<\/strong>: \u5c07\u9019\u90e8\u5206\u5c08\u9580\u7528\u65bc\u5168\u65b0\u548c\u5be6\u9a57\u6027\u7684\u5021\u8b70\u3002\u9019\u53ef\u80fd\u5305\u62ec\u6e2c\u8a66\u65b0\u8208\u6280\u8853\uff0c\u5982AI\u9a45\u52d5\u7684\u5de5\u5177\uff0c\u4f8b\u5982Messenger Bots\uff0c\u9019\u53ef\u4ee5\u589e\u5f37\u5ba2\u6236\u4e92\u52d5\u4e26\u7c21\u5316\u6e9d\u901a\u3002\u7814\u7a76\u8868\u660e\uff0c\u4f7f\u7528\u804a\u5929\u6a5f\u5668\u4eba\u7684\u4f01\u696d\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u670d\u52d9\u6548\u7387\u548c\u6eff\u610f\u5ea6 <a href=\"https:\/\/www.gartner.com\" target=\"_blank\" rel=\"noopener\">\u4f86\u6e90\uff1aGartner<\/a>.<\/li>\n<\/ol>\n<h3>\u5be6\u65bd70 20 10\u884c\u92b7\u6cd5\u5247\u4ee5\u6709\u6548\u7ba1\u7406CAC<\/h3>\n<p>\u5be6\u65bd70-20-10\u6cd5\u5247\u53ef\u4ee5\u986f\u8457\u63d0\u5347\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u7ba1\u7406\u3002\u901a\u904e\u5c0770%\u7684\u7cbe\u529b\u96c6\u4e2d\u5728\u7d93\u904e\u9a57\u8b49\u7684\u7b56\u7565\u4e0a\uff0c\u60a8\u53ef\u4ee5\u78ba\u4fdd\u60a8\u7684\u57fa\u790e\u884c\u92b7\u6d3b\u52d5\u5728\u6548\u7387\u4e0a\u5f97\u5230\u512a\u5316\u3002\u9019\u53ef\u80fd\u5305\u62ec\u7cbe\u7149\u60a8\u7684 <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e5%85%ac%e5%bc%8f%ef%bc%8c%e9%80%b2%e8%a1%8c%e5%bf%85%e8%a6%81%e7%9a%84%e8%a8%88%e7%ae%97%e4%bb%a5%e5%84%aa%e5%8c%96%e6%82%a8\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/a> \u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u652f\u51fa\u3002<\/p>\n<p>\u5206\u914d\u7d66\u5275\u65b0\u7b56\u7565\u768420%\u53ef\u4ee5\u6d89\u53ca\u63a2\u7d22\u65b0\u7684\u884c\u92b7\u6e20\u9053\u6216\u6280\u8853\uff0c\u4f8b\u5982Messenger Bot\u7684\u81ea\u52d5\u56de\u61c9\uff0c\u9019\u53ef\u4ee5\u901a\u904e\u6539\u5584\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u548c\u5ba2\u6236\u53c3\u8207\u4f86\u964d\u4f4e\u60a8\u7684CAC\u3002\u6700\u5f8c\uff0c\u5c08\u9580\u7528\u65bc\u5be6\u9a57\u6027\u5021\u8b70\u768410%\u4f7f\u60a8\u80fd\u5920\u6e2c\u8a66\u53ef\u80fd\u5c0e\u81f4\u5ba2\u6236\u7372\u53d6\u7a81\u7834\u7684\u65b0\u60f3\u6cd5\u3002<\/p>\n<h3>\u5c07\u884c\u92b7\u7b56\u7565\u8207\u5ba2\u6236\u7372\u53d6\u6210\u672c\u76ee\u6a19\u5c0d\u9f4a<\/h3>\n<p>\u5c07\u60a8\u7684\u884c\u92b7\u7b56\u7565\u8207\u5ba2\u6236\u7372\u53d6\u6210\u672c\u76ee\u6a19\u5c0d\u9f4a\u5c0d\u65bc\u53ef\u6301\u7e8c\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002\u901a\u904e\u5229\u752870-20-10\u6cd5\u5247\uff0c\u60a8\u53ef\u4ee5\u5275\u9020\u4e00\u7a2e\u5e73\u8861\u7684\u65b9\u6cd5\uff0c\u4e0d\u50c5\u5c08\u6ce8\u65bc\u964d\u4f4eCAC\uff0c\u9084\u80fd\u63d0\u5347\u6574\u9ad4\u884c\u92b7\u6548\u679c\u3002\u4f8b\u5982\uff0c\u6295\u8cc7\u65bc\u5206\u6790\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u60a8\u66f4\u6e96\u78ba\u5730\u8ffd\u8e64CAC\uff0c\u5f9e\u800c\u4fc3\u9032\u66f4\u597d\u7684\u6c7a\u7b56\u548c\u8cc7\u6e90\u5206\u914d\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u6574\u5408\u50cf\u662f <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e6%82%a8%e7%9a%84%e6%8c%87%e6%a8%99%ef%bc%9a%e6%af%8f%e4%bd%8d%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e8%a8%88%e7%ae%97%e5%99%a8%e7%9a%84%e7%b6%9c%e5%90%88%e6%8c%87\/\">\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f\u8a08\u7b97\u5668<\/a> \u7684\u5de5\u5177\u53ef\u4ee5\u7c21\u5316\u60a8\u7684\u8a08\u7b97\u4e26\u63d0\u4f9b\u6709\u95dc\u884c\u92b7\u8868\u73fe\u7684\u898b\u89e3\u3002\u9019\u7a2e\u5c0d\u9f4a\u78ba\u4fdd\u6bcf\u4e00\u5206\u884c\u92b7\u652f\u51fa\u90fd\u80fd\u4fc3\u9032\u5be6\u73fe\u60a8\u7684CAC\u76ee\u6a19\uff0c\u6700\u7d42\u63a8\u52d5\u696d\u52d9\u589e\u9577\u3002<\/p>\n<h2>\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u5e73\u5747\u6210\u672c\u662f\u591a\u5c11\uff1f<\/h2>\n<p>\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u5e73\u5747\u6210\u672c (CAC) \u5728\u5404\u884c\u5404\u696d\u4e4b\u9593\u5dee\u7570\u986f\u8457\uff0c\u4f46\u901a\u5e38\u7bc4\u570d\u5728 $30 \u5230 $150 \u4e4b\u9593\u3002\u4e86\u89e3 CAC \u5c0d\u4f01\u696d\u81f3\u95dc\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u76f4\u63a5\u5f71\u97ff\u5229\u6f64\u548c\u589e\u9577\u7b56\u7565\u3002\u4ee5\u4e0b\u662f\u4e0d\u540c\u9818\u57df\u7684\u5e73\u5747 CAC \u5206\u6790\uff1a<\/p>\n<h3>\u884c\u696d\u8b8a\u5316<\/h3>\n<ul>\n<li><strong>\u96f6\u552e<\/strong>: \u7531\u65bc\u9ad8\u92b7\u552e\u91cf\u548c\u8f03\u4f4e\u7684\u884c\u92b7\u6210\u672c\uff0cCAC \u53ef\u80fd\u4f4e\u81f3 $10 \u5230 $50\u3002<\/li>\n<li><strong>SaaS\uff08\u8edf\u9ad4\u5373\u670d\u52d9\uff09<\/strong>: CAC \u901a\u5e38\u7bc4\u570d\u5728 $100 \u5230 $500 \u4e4b\u9593\uff0c\u53cd\u6620\u51fa\u9700\u8981\u66f4\u5ee3\u6cdb\u7684\u884c\u92b7\u548c\u92b7\u552e\u52aa\u529b\u3002<\/li>\n<li><strong>B2B \u670d\u52d9<\/strong>: \u6210\u672c\u53ef\u80fd\u4e0a\u5347\u81f3 $200 \u5230 $1,000\uff0c\u53d7\u8f03\u9577\u92b7\u552e\u9031\u671f\u548c\u8f03\u9ad8\u5ba2\u6236\u7d42\u8eab\u50f9\u503c\u7684\u5f71\u97ff\u3002<\/li>\n<\/ul>\n<h3>\u5f71\u97ff\u7372\u53d6\u65b0\u5ba2\u6236\u5e73\u5747\u6210\u672c\u7684\u56e0\u7d20<\/h3>\n<p>\u5e7e\u500b\u56e0\u7d20\u53ef\u80fd\u6703\u5f71\u97ff\u4f01\u696d\u7684\u5e73\u5747 CAC\uff1a<\/p>\n<ul>\n<li><strong>\u884c\u92b7\u7b56\u7565<\/strong>: \u6578\u4f4d\u884c\u92b7\u3001\u5167\u5bb9\u884c\u92b7\u548c\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\u5728\u6709\u6548\u57f7\u884c\u6642\u53ef\u4ee5\u964d\u4f4e CAC\u3002<\/li>\n<li><strong>\u92b7\u552e\u6d41\u7a0b<\/strong>: \u7cbe\u7c21\u7684\u92b7\u552e\u6d41\u7a0b\u53ef\u4ee5\u6e1b\u5c11\u7372\u53d6\u5ba2\u6236\u6240\u9700\u7684\u6642\u9593\u548c\u8cc7\u6e90\u3002<\/li>\n<li><strong>\u5ba2\u6236\u4fdd\u7559<\/strong>: \u5c08\u6ce8\u65bc\u5ba2\u6236\u4fdd\u7559\u53ef\u4ee5\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u964d\u4f4eCAC\uff0c\u56e0\u70ba\u4fdd\u7559\u73fe\u6709\u5ba2\u6236\u901a\u5e38\u6bd4\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\u66f4\u4f4e\u3002.<\/li>\n<\/ul>\n<p>\u901a\u904e\u4e86\u89e3\u9019\u4e9b\u56e0\u7d20\uff0c\u4f01\u696d\u53ef\u4ee5\u66f4\u597d\u5730\u7ba1\u7406\u5176\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff0c\u4e26\u63d0\u9ad8\u6574\u9ad4\u71df\u92b7\u6548\u679c\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u6709\u95dc\u512a\u5316\u60a8\u7684CAC\u7684\u898b\u89e3\uff0c\u8acb\u67e5\u770b\u6211\u5011\u7684 <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e5%85%ac%e5%bc%8f%ef%bc%8c%e9%80%b2%e8%a1%8c%e5%bf%85%e8%a6%81%e7%9a%84%e8%a8%88%e7%ae%97%e4%bb%a5%e5%84%aa%e5%8c%96%e6%82%a8\/\">\u4e86\u89e3\u5ba2\u6236\u7372\u53d6\u6210\u672c\u516c\u5f0f<\/a> \u6307\u5357\u3002<\/p>\n<h2>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u56de\u6536\u671f<\/h2>\n<p>\u5ba2\u6236\u7372\u53d6\u6210\u672c\u56de\u6536\u671f\u662f\u4e00\u500b\u95dc\u9375\u6307\u6a19\uff0c\u5e6b\u52a9\u4f01\u696d\u4e86\u89e3\u6536\u56de\u7372\u53d6\u65b0\u5ba2\u6236\u6240\u9700\u7684\u6295\u8cc7\u6642\u9593\u3002\u9019\u4e00\u6642\u671f\u5c0d\u8a55\u4f30\u71df\u92b7\u7b56\u7565\u7684\u6548\u7387\u548c\u78ba\u4fdd\u53ef\u6301\u7e8c\u589e\u9577\u81f3\u95dc\u91cd\u8981\u3002\u901a\u904e\u8a08\u7b97\u56de\u6536\u671f\uff0c\u4f01\u696d\u53ef\u4ee5\u5c0d\u5176\u5ba2\u6236\u7372\u53d6\u7b56\u7565\u505a\u51fa\u660e\u667a\u7684\u6c7a\u7b56\uff0c\u4e26\u76f8\u61c9\u5730\u512a\u5316\u5176\u71df\u92b7\u9810\u7b97\u3002.<\/p>\n<h3>\u8a08\u7b97\u5ba2\u6236\u7372\u53d6\u6210\u672c\u56de\u6536\u671f<\/h3>\n<p>\u8981\u8a08\u7b97\u5ba2\u6236\u7372\u53d6\u6210\u672c\u56de\u6536\u671f\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u4ee5\u4e0b\u516c\u5f0f\uff1a<\/p>\n<ul>\n<li><strong>\u56de\u6536\u671f = CAC \/ \u6bcf\u4f4d\u5ba2\u6236\u7684\u6bcf\u6708\u6bdb\u5229\u7387<\/strong><\/li>\n<\/ul>\n<p>\u5176\u4e2d\uff1a<\/p>\n<ul>\n<li><strong>CAC<\/strong> \u662f\u7372\u53d6\u4e00\u4f4d\u5ba2\u6236\u7684\u7e3d\u6210\u672c\uff0c\u5305\u62ec\u71df\u92b7\u8cbb\u7528\u3001\u92b7\u552e\u5718\u968a\u6210\u672c\u4ee5\u53ca\u4efb\u4f55\u5176\u4ed6\u76f8\u95dc\u652f\u51fa\u3002.<\/li>\n<li><strong>\u6bcf\u4f4d\u5ba2\u6236\u7684\u6bcf\u6708\u6bdb\u5229\u7387<\/strong> \u662f\u901a\u904e\u8a08\u7b97\u6bcf\u4f4d\u5ba2\u6236\u6bcf\u6708\u7684\u5e73\u5747\u6536\u5165\uff0c\u4e26\u6e1b\u53bb\u8207\u670d\u52d9\u8a72\u5ba2\u6236\u76f8\u95dc\u7684\u8b8a\u52d5\u6210\u672c\u4f86\u5f97\u51fa\u7684\u3002.<\/li>\n<\/ul>\n<p>\u4f8b\u5982\uff0c\u5982\u679c\u60a8\u7684\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u70ba $300\uff0c\u800c\u6bcf\u4f4d\u5ba2\u6236\u7684\u6bcf\u6708\u6bdb\u5229\u70ba $100\uff0c\u5247\u56de\u6536\u671f\u70ba\uff1a<\/p>\n<ul>\n<li>\u56de\u6536\u671f = $300 \/ $100 = 3 \u500b\u6708<\/li>\n<\/ul>\n<p>\u9019\u610f\u5473\u8457\u9700\u8981\u4e09\u500b\u6708\u624d\u80fd\u6536\u56de\u7372\u53d6\u65b0\u5ba2\u6236\u7684\u6210\u672c\uff0c\u9019\u5c0d\u65bc\u7ba1\u7406\u73fe\u91d1\u6d41\u548c\u898f\u5283\u672a\u4f86\u7684\u5e02\u5834\u6295\u8cc7\u81f3\u95dc\u91cd\u8981\u3002.<\/p>\n<h3>\u512a\u5316\u5ba2\u6236\u7372\u53d6\u6210\u672c\u56de\u6536\u671f\u7684\u7b56\u7565<\/h3>\n<p>\u512a\u5316\u5ba2\u6236\u7372\u53d6\u6210\u672c\u56de\u6536\u671f\u6d89\u53ca\u5e7e\u500b\u7b56\u7565\uff0c\u53ef\u4ee5\u63d0\u9ad8\u6548\u7387\u4e26\u7e2e\u77ed\u6536\u56de\u7372\u53d6\u6210\u672c\u6240\u9700\u7684\u6642\u9593\uff1a<\/p>\n<ul>\n<li><strong>\u6539\u5584\u5ba2\u6236\u7559\u5b58\u7387\uff1a<\/strong> \u5c08\u6ce8\u65bc\u7559\u4f4f\u5ba2\u6236\u53ef\u4ee5\u986f\u8457\u6e1b\u5c11 CAC \u56de\u6536\u671f\u3002\u5be6\u65bd\u6709\u6548\u7684\u5ba2\u6236\u53c3\u8207\u7b56\u7565\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u548c\u91cd\u8907\u8cfc\u8cb7\u7387\u3002.<\/li>\n<li><strong>\u63d0\u9ad8\u5e02\u5834\u71df\u92b7\u6548\u7387\uff1a<\/strong> \u5206\u6790\u548c\u7cbe\u7149\u5e02\u5834\u71df\u92b7\u6d3b\u52d5\u4ee5\u91dd\u5c0d\u6b63\u78ba\u7684\u53d7\u773e\u53ef\u4ee5\u964d\u4f4e CAC\u3002\u5229\u7528\u50cf\u662f <a href=\"https:\/\/messengerbot.app\/zh_hk\/%e6%8e%8c%e6%8f%a1%e6%82%a8%e7%9a%84%e6%8c%87%e6%a8%99%ef%bc%9a%e6%af%8f%e4%bd%8d%e5%ae%a2%e6%88%b6%e7%8d%b2%e5%8f%96%e6%88%90%e6%9c%ac%e8%a8%88%e7%ae%97%e5%99%a8%e7%9a%84%e7%b6%9c%e5%90%88%e6%8c%87\/\">\u6bcf\u4f4d\u5ba2\u6236\u7372\u53d6\u6210\u672c\u8a08\u7b97\u5668<\/a> \u53ef\u4ee5\u5e6b\u52a9\u8b58\u5225\u6700\u6709\u6548\u7684\u6e20\u9053\u3002.<\/li>\n<li><strong>\u63d0\u9ad8\u5e73\u5747\u8a02\u55ae\u50f9\u503c\uff1a<\/strong> \u9f13\u52f5\u8ffd\u52a0\u92b7\u552e\u548c\u4ea4\u53c9\u92b7\u552e\u53ef\u4ee5\u63d0\u9ad8\u6bcf\u4f4d\u5ba2\u6236\u7684\u6708\u6bdb\u5229\uff0c\u5f9e\u800c\u7e2e\u77ed\u56de\u672c\u671f\u3002\u9019\u53ef\u4ee5\u901a\u904e\u500b\u6027\u5316\u71df\u92b7\u548c\u91cf\u8eab\u5b9a\u5236\u7684\u512a\u60e0\u4f86\u5be6\u73fe\u3002.<\/li>\n<li><strong>\u5229\u7528\u81ea\u52d5\u5316\uff1a<\/strong> \u5229\u7528\u50cf Messenger Bot \u9019\u6a23\u7684\u5e73\u53f0\u53ef\u4ee5\u7c21\u5316\u5ba2\u6236\u4e92\u52d5\u4e26\u964d\u4f4e\u904b\u71df\u6210\u672c\uff0c\u5f9e\u800c\u964d\u4f4e\u5ba2\u6236\u7372\u53d6\u6210\u672c\uff08CAC\uff09\u3002.<\/li>\n<\/ul>\n<p>\u901a\u904e\u5be6\u65bd\u9019\u4e9b\u7b56\u7565\uff0c\u4f01\u696d\u53ef\u4ee5\u6709\u6548\u7ba1\u7406\u5176\u5ba2\u6236\u7372\u53d6\u6210\u672c\u4e26\u6539\u5584\u6574\u9ad4\u76c8\u5229\u80fd\u529b\u3002.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh_hk\/mastering-the-customer-acquisition-cost-formula-calculating-cac-understanding-percentages-and-exploring-effective-marketing-strategies\/\" data-essbisPostTitle=\"Mastering the Customer Acquisition Cost Formula: Calculating CAC, Understanding Percentages, and Exploring Effective Marketing Strategies\" data-essbisHoverContainer=\"\"><p>Key Takeaways Understanding the customer acquisition cost (CAC) formula is essential for optimizing marketing strategies and ensuring sustainable business growth. A good CAC is typically 25% to 33% of the customer lifetime value (LTV), aiming for a return of three to four dollars for every dollar spent. Industry benchmarks for CAC vary significantly; for example, [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":257989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-257990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/posts\/257990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/comments?post=257990"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/posts\/257990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/media\/257989"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/media?parent=257990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/categories?post=257990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh_hk\/wp-json\/wp\/v2\/tags?post=257990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}