{"id":259853,"date":"2025-12-17T08:41:59","date_gmt":"2025-12-17T16:41:59","guid":{"rendered":"https:\/\/messengerbot.app\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/"},"modified":"2025-12-17T08:41:59","modified_gmt":"2025-12-17T16:41:59","slug":"%e7%be%a4%e7%b5%84%e4%bf%9d%e7%95%99%e5%88%86%e6%9e%90%ef%bc%9a%e5%af%a6%e7%94%a8%e6%8c%87%e5%8d%97%ef%bc%8c%e5%8c%85%e5%90%ab%e7%be%a4%e7%b5%84%e4%bf%9d%e7%95%99%e5%88%86%e6%9e%90%e7%af%84%e6%9c%ac","status":"publish","type":"post","link":"https:\/\/messengerbot.app\/zh_tw\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/","title":{"rendered":"\u7fa4\u7d44\u7559\u5b58\u5206\u6790\uff1a\u5be6\u7528\u6307\u5357\uff0c\u5305\u542b\u7fa4\u7d44\u7559\u5b58\u5206\u6790\u7bc4\u672c\u3001SQL\u3001Excel\u3001Power 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\u4e2d\u7684\u7fa4\u9ad4\u5206\u6790\u4f86\u8a08\u7b97\u7f6e\u4fe1\u5340\u9593\u3001\u751f\u5b58\u98a8\u683c\u5206\u6790\u548c\u544a\u77e5\u7522\u54c1\u512a\u5148\u7d1a\u7684\u7d30\u5206\u5be6\u9a57.<\/li>\n<li>\u5c07\u6d1e\u5bdf\u8f49\u5316\u70ba\u884c\u52d5\uff1a\u5c07\u7fa4\u9ad4\u4fe1\u865f\u6620\u5c04\u5230\u5165\u8077\u4fee\u6b63\u3001\u91dd\u5c0d\u6027\u7684\u91cd\u65b0\u53c3\u8207\u6d41\u7a0b\u548c\u5e02\u5834\u5be6\u9a57\uff08\u5ba2\u6236\u4fdd\u7559\u7fa4\u9ad4\u5206\u6790\u548c\u7528\u6236\u4fdd\u7559\u7fa4\u9ad4\u5206\u6790\u7b56\u7565\uff09\uff0c\u4e26\u901a\u904e\u4fdd\u7559\u7387\u5206\u6790\u9032\u884c\u6e2c\u91cf.<\/li>\n<li>\u5728\u53ef\u80fd\u7684\u60c5\u6cc1\u4e0b\u81ea\u52d5\u5316\u5831\u544a\u548c\u6558\u8ff0\u2014\u2014\u50cf Brain Pod AI 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Excel\u3001SQL\u3001Power BI \u4e2d\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\uff0cR \u548c Python \u4e2d\u7684\u7fa4\u9ad4\u5206\u6790\uff0c\u4ee5\u53ca\u6709\u95dc Google Analytics\u3001Tableau 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Analytics\u5831\u544a\u7684\u7528\u6b66\u4e4b\u5730\u3002.<\/li>\n<li>\u8a08\u7b97\u968a\u5217\u5206\u6790\u7d71\u8a08\u6578\u64da\u4e26\u53ef\u8996\u5316\u70ba\u71b1\u5716\u6216\u968a\u5217\u4fdd\u7559\u5716\uff0c\u4ee5\u986f\u793a\u8da8\u52e2\u3002.<\/li>\n<li>\u5c0d\u7522\u54c1\u6216\u5165\u9580\u6d41\u7a0b\u9032\u884c\u8fed\u4ee3\uff0c\u4e26\u91cd\u65b0\u8a55\u4f30\u5f8c\u7e8c\u7684\u7fa4\u9ad4\u3002.<\/li>\n<\/ul>\n<p>\u5c0d\u65bc\u4f7f\u7528\u5546\u696d\u667a\u6167\u5de5\u5177\u7684\u5718\u968a\uff0c\u6211\u7d93\u5e38\u5c07 SQL \u63d0\u53d6\u8207\u53ef\u8996\u5316\u7d50\u5408\uff1a\u5c0e\u51fa\u7fa4\u9ad4\u6578\u64da\u4e26\u9032\u884c\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 SQL\uff0c\u7136\u5f8c\u5efa\u7acb\u4e00\u500b\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Excel \u6a21\u578b\u4ee5\u9032\u884c\u5feb\u901f\u7684\u5408\u7406\u6027\u6aa2\u67e5\uff0c\u6216\u8005\u8f49\u79fb\u5230 Power BI \u9032\u884c\u5b9a\u671f\u5100\u8868\u677f\u3002\u5982\u679c\u60a8\u66f4\u559c\u6b61\u52d5\u624b\u6a21\u677f\uff0c\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u6a21\u677f\u53ef\u4ee5\u6e1b\u5c11\u8a2d\u7f6e\u6642\u9593\u4e26\u6a19\u6e96\u5316\u516c\u5f0f\u548c\u5716\u8868\u5448\u73fe\u3002.<\/p>\n<h3>\u7fa4\u9ad4\u5206\u6790\u5b9a\u7fa9\u548c\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u7684\u542b\u7fa9<\/h3>\n<p>\u7fa4\u9ad4\u5206\u6790\u5b9a\u7fa9\uff1a\u7fa4\u9ad4\u5206\u6790\u662f\u5c0d\u7528\u6236\u884c\u70ba\u96a8\u6642\u9593\u8b8a\u5316\u7684\u7814\u7a76\uff0c\u6839\u64da\u5171\u4eab\u5c6c\u6027\u6216\u4e8b\u4ef6\u9032\u884c\u7d30\u5206\u3002\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u662f\u6307\u5c07\u8a72\u5b9a\u7fa9\u5c08\u6ce8\u65bc\u4fdd\u7559\uff1a\u6bcf\u500b\u7fa4\u9ad4\u5728\u9023\u7e8c\u671f\u9593\u5167\u7e7c\u7e8c\u57f7\u884c\u76ee\u6a19\u884c\u70ba\uff08\u6253\u958b\u61c9\u7528\u7a0b\u5e8f\u3001\u9032\u884c\u8cfc\u8cb7\u3001\u767b\u9304\uff09\u7684\u6bd4\u7387\u3002.<\/p>\n<p>\u7406\u89e3\u7fa4\u9ad4\u5206\u6790\u7684\u542b\u7fa9\u6709\u52a9\u65bc\u60a8\u5340\u5206\u7372\u5ba2\u6307\u6a19\u548c\u9577\u671f\u50f9\u503c\u6307\u6a19\u3002\u7fa4\u9ad4\u4fdd\u7559\u4e0d\u662f\u95dc\u65bc\u865b\u69ae\u6307\u6a19\uff1b\u800c\u662f\u95dc\u65bc\u751f\u547d\u9031\u671f\u5065\u5eb7\u3002\u5c0d\u65bc\u5ba2\u6236\u4fdd\u7559\u7fa4\u9ad4\u5206\u6790\u548c\u7528\u6236\u4fdd\u7559\u7fa4\u9ad4\u5206\u6790\uff0c\u6838\u5fc3\u554f\u984c\u662f\u76f8\u540c\u7684\uff1a\u54ea\u4e9b\u7fa4\u9ad4\u63d0\u4f9b\u6301\u4e45\u7684\u53c3\u8207\uff0c\u54ea\u4e9b\u7372\u5ba2\u4f86\u6e90\u7522\u751f\u66f4\u9ad8\u7684\u7d42\u8eab\u50f9\u503c\uff0c\u4ee5\u53ca\u54ea\u4e9b\u7522\u54c1\u6642\u523b\u5c0d\u4fdd\u7559\u7522\u751f\u5be6\u8cea\u6027\u5f71\u97ff\uff1f<\/p>\n<p>\u6211\u4f9d\u8cf4\u56db\u500b\u5be6\u7528\u6982\u5ff5\u4f86\u4fdd\u6301\u7fa4\u9ad4\u5de5\u4f5c\u7684\u53ef\u64cd\u4f5c\u6027\uff1a<\/p>\n<ul>\n<li>\u7c92\u5ea6\uff1a\u9078\u64c7\u8207\u7522\u54c1\u7bc0\u594f\u4e00\u81f4\u7684\u7fa4\u7d44\u7a97\u53e3\uff08\u61c9\u7528\u7a0b\u5f0f\u70ba\u6bcf\u65e5\uff0c\u8a02\u95b1\u8a08\u8cbb\u70ba\u6bcf\u6708\uff09\u3002.<\/li>\n<li>\u7559\u5b58\u5b9a\u7fa9\uff1a\u660e\u78ba\u5b9a\u7fa9\u7559\u5b58\u4e8b\u4ef6\uff08\u6d3b\u8e8d\u4f7f\u7528\u3001\u4ed8\u8cbb\u7e8c\u8a02\u3001\u529f\u80fd 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title=\"\"><\/p>\n<h2>\u56de\u9867\u6027\u968a\u5217\u5206\u6790\u662f\u4ec0\u9ebc<\/h2>\n<h3>\u6211\u5982\u4f55\u5b9a\u7fa9\u56de\u9867\u6027\u7fa4\u7d44\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u7fa4\u7d44\u7559\u5b58\u5206\u6790\u6bd4\u6a19\u984c\u6307\u6a19\u66f4\u6709\u610f\u7fa9<\/h3>\n<p>\u56de\u9867\u6027\u968a\u5217\u5206\u6790\u662f\u6307\u6211\u5229\u7528\u6b77\u53f2\u7528\u6236\u4e8b\u4ef6\u6578\u64da\uff0c\u6839\u64da\u5171\u540c\u7684\u958b\u59cb\u4e8b\u4ef6\uff08\u4f8b\u5982\u8a3b\u518a\u65e5\u671f\u3001\u9996\u6b21\u8cfc\u8cb7\u3001\u9996\u6b21\u6703\u8a71\uff09\u5c07\u4eba\u7fa4\u5206\u7d44\uff0c\u7136\u5f8c\u89c0\u5bdf\u4ed6\u5011\u5728\u56fa\u5b9a\u6642\u9593\u9593\u9694\u5167\u7684\u884c\u70ba\u3002\u5728\u5be6\u8e10\u4e2d\uff0c\u968a\u5217\u4fdd\u7559\u5206\u6790\u610f\u5473\u8457\u5c07\u6ce8\u610f\u529b\u5f9e\u7e3d\u9ad4 KPI 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A\/B \u6e2c\u8a66\u3002.<\/p>\n<p>\u70ba\u4e86\u63d0\u53d6\u6578\u64da\uff0c\u6211\u901a\u5e38\u5c07\u5206\u6790\u5c0e\u51fa\u8207 SQL \u7d50\u5408\u3002\u6211\u5f9e Google Analytics \u6216\u4e8b\u4ef6\u5b58\u5132\u4e2d\u63d0\u53d6\u4e8b\u4ef6\u7d1a\u5225\u6578\u64da\uff0c\u4e26\u904b\u884c\u968a\u5217\u4fdd\u7559\u5206\u6790 SQL \u67e5\u8a62\u4ee5\u8a08\u7b97\u968a\u5217\u5927\u5c0f\u548c\u4fdd\u7559\u6578\u91cf\u3002\u70ba\u4e86\u5feb\u901f\u539f\u578b\u8a2d\u8a08\uff0c\u6211\u5efa\u7acb\u4e00\u500b\u968a\u5217\u4fdd\u7559\u5206\u6790\u7684 Excel \u8868\u683c\u4f86\u6aa2\u67e5\u6578\u5b78\u7684\u6b63\u78ba\u6027\uff1b\u5c0d\u65bc\u5b9a\u671f\u5831\u544a\uff0c\u6211\u5c07\u76f8\u540c\u7684 SQL \u652f\u6301\u6578\u64da\u96c6\u79fb\u5165 Power BI \u6216 Tableau \u9032\u884c\u53ef\u8996\u5316\u3002\u5982\u679c\u4f60\u60f3\u63a2\u7d22\u81ea\u52d5\u5316\u7684\u968a\u5217\u5831\u544a\uff0c\u8acb\u53c3\u95b1\u6211\u5011\u95dc\u65bc\u5ba2\u6236\u4fdd\u7559\u7684\u6307\u5c0e\u3001\u6e1b\u5c11\u6d41\u5931\u7684\u5be6\u7528\u5165\u9580 UX \u7bc4\u4f8b\u3001SaaS \u7684\u5165\u9580\u5de5\u5177\u4ee5\u53ca\u6211\u5728 KPI \u9801\u9762\u4e0a\u76e3\u63a7\u7684\u4fdd\u7559 KPI\u3002.<\/p>\n<p>\u5c0d\u65bc\u8003\u616e\u4f7f\u7528 AI \u5354\u52a9\u5167\u5bb9\u6216\u81ea\u52d5\u5316\u968a\u5217\u5831\u544a\u7684\u5718\u968a\uff0cBrain Pod AI \u63d0\u4f9b\u81ea\u52d5\u751f\u6210\u6578\u64da\u6558\u8ff0\u6458\u8981\u548c\u53ef\u91cd\u8907\u5831\u544a\u6587\u6848\u7684\u5de5\u5177\u3002.<\/p>\n<h2>\u968a\u5217\u4fdd\u7559\u5206\u6790\u65b9\u6cd5\u548c\u7d71\u8a08<\/h2>\n<h3>\u968a\u5217\u5206\u6790\u7d71\u8a08\u548c\u968a\u5217\u5206\u6790\u5716\u8868<\/h3>\n<p>\u6211\u958b\u59cb\u65b9\u6cd5\u5de5\u4f5c\u662f\u901a\u904e\u9078\u64c7\u6b63\u78ba\u7684\u6307\u6a19\uff1a\u7fa4\u7d44\u5206\u6790\u4fdd\u7559\u7387\u3001\u6bcf\u500b\u5340\u9593\u7684\u6d3b\u8e8d\u7528\u6236\u6578\u548c\u6bcf\u500b\u7fa4\u7d44\u7684\u6d41\u5931\u7387\u3002\u7fa4\u7d44\u5206\u6790\u7d71\u8a08\u6578\u64da\u662f\u95dc\u65bc\u5206\u4f48\uff0c\u800c\u4e0d\u662f\u55ae\u4e00\u6578\u5b57\u2014\u2014\u8981\u67e5\u770b\u4e2d\u4f4d\u6578\u548c\u5c3e\u90e8\u884c\u70ba\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u5e73\u5747\u6578\u3002\u6211\u901a\u5e38\u4f7f\u7528\u7fa4\u7d44\u4fdd\u7559\u5206\u6790\u516c\u5f0f\uff08\u5728\u5340\u9593\u5167\u4fdd\u7559\u7684\u7528\u6236\u6578 \/ \u7fa4\u7d44\u5927\u5c0f\uff09\u8a08\u7b97\u7fa4\u7d44\u4fdd\u7559\uff0c\u7136\u5f8c\u986f\u793a\u8b8a\u7570\u6578\u3001\u7f6e\u4fe1\u5340\u9593\u548c\u7fa4\u7d44\u9593\u6bd4\u8f03\uff0c\u4ee5\u767c\u73fe\u6709\u610f\u7fa9\u7684\u8b8a\u5316.<\/p>\n<p>\u70ba\u4e86\u53ef\u8996\u5316\uff0c\u6211\u5c07\u8868\u683c\u7d50\u679c\u8f49\u63db\u70ba\u7fa4\u7d44\u5206\u6790\u5716\u548c\u71b1\u5716\u2014\u2014\u9019\u4e9b\u986f\u793a\u4e86\u7d55\u5c0d\u4fdd\u7559\u548c\u76f8\u5c0d\u8870\u9000\u3002\u597d\u7684\u7fa4\u7d44\u5206\u6790\u5716\u8868\u7a81\u986f\u4e86\u4fdd\u7559\u7684\u5206\u6b67\u9ede\uff08\u7b2c1\u5929\u3001\u7b2c2\u9031\u3001\u7b2c1\u500b\u6708\uff09\u3002\u6211\u4f7f\u7528 Google Analytics \u9032\u884c\u5feb\u901f\u7684\u7fa4\u7d44\u5c0e\u51fa\u548c\u539f\u59cb\u4e8b\u4ef6\u8a08\u6578\uff08<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\uff09\uff0c\u7136\u5f8c\u7528 SQL \u9a57\u8b49\u8a08\u6578\u3002\u5982\u679c\u6211\u9700\u8981\u66f4\u8c50\u5bcc\u7684\u5546\u696d\u667a\u80fd\u8996\u89ba\u6548\u679c\uff0c\u6211\u6703\u5c07\u76f8\u540c\u7684\u6578\u64da\u96c6\u79fb\u5165 Power BI \u6216 Tableau\uff08<a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>, <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener\">Tableau<\/a>) \u4ee5\u751f\u6210\u4e92\u52d5\u5f0f\u7fa4\u7d44\u4fdd\u7559\u5716\u8868\u548c\u5100\u8868\u677f.<\/p>\n<p>\u64cd\u4f5c\u63d0\u793a\uff1a<\/p>\n<ul>\n<li>\u9996\u5148\u5728 SQL \u4e2d\u8a08\u7b97\u7fa4\u7d44\u5927\u5c0f\u548c\u4fdd\u7559\u8a08\u6578\uff0c\u4ee5\u907f\u514d\u504f\u659c\u7684\u767e\u5206\u6bd4\u2014\u2014\u7fa4\u7d44\u4fdd\u7559\u5206\u6790 SQL \u662f\u932f\u8aa4\u7d93\u5e38\u96b1\u85cf\u7684\u5730\u65b9.<\/li>\n<li>\u5c07\u7d55\u5c0d\u6578\u5b57\u8207\u767e\u5206\u6bd4\u4e00\u8d77\u7e6a\u88fd\uff0c\u4ee5\u907f\u514d\u5728\u7fa4\u7d44\u5927\u5c0f\u8b8a\u5316\u6642\u5f97\u51fa\u932f\u8aa4\u7d50\u8ad6.<\/li>\n<li>\u5728\u5716\u8868\u4e0a\u8a3b\u89e3\u7522\u54c1\u8b8a\u66f4\u6216\u6d3b\u52d5\uff0c\u4ee5\u4fbf\u7fa4\u7d44\u5206\u6790\u7d71\u8a08\u6578\u64da\u8207\u5be6\u969b\u4e8b\u4ef6\u5c0d\u61c9.<\/li>\n<\/ul>\n<h3>\u7fa4\u7d44\u5206\u6790\u53ef\u8996\u5316\u3001\u7fa4\u7d44\u5206\u6790\u5716\u8868\u3001\u7fa4\u7d44\u4fdd\u7559\u5716\u8868<\/h3>\n<p>\u7fa4\u9ad4\u5206\u6790\u8996\u89ba\u5316\u61c9\u8a72\u80fd\u5920\u4e00\u76ee\u4e86\u7136\u5730\u56de\u7b54\u4e09\u500b\u554f\u984c\uff1a\u54ea\u500b\u7fa4\u9ad4\u8868\u73fe\u6700\u4f73\u3001\u5728\u54ea\u88e1\u51fa\u73fe\u6d41\u5931\uff0c\u4ee5\u53ca\u5e72\u9810\u63aa\u65bd\u662f\u5426\u6709\u6548\u3002\u6211\u504f\u597d\u96d9\u91cd\u8996\u5716\uff1a\u4e00\u500b\u986f\u793a\u4fdd\u7559\u7387\u8da8\u52e2\u7684\u71b1\u5716\u548c\u4e00\u500b\u986f\u793a\u96a8\u6642\u9593\u7d2f\u7a4d\u4fdd\u7559\u7684\u7fa4\u9ad4\u5206\u6790\u5716\uff08\u6298\u7dda\u5716\uff09\u3002\u70ba\u4e86\u5feb\u901f\u5be6\u9a57\uff0c\u6211\u5728\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u7684 Excel \u8868\u683c\u4e2d\u9032\u884c\u539f\u578b\u8a2d\u8a08\uff0c\u7136\u5f8c\u5c07\u5176\u767c\u4f48\u5230 Power BI \u7684\u5b9a\u671f\u5831\u544a\u4e2d\u2014\u2014\u9019\u662f\u6211\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Power BI \u5de5\u4f5c\u6d41\u7a0b.<\/p>\n<p>\u5728\u5efa\u7acb\u5100\u8868\u677f\u6642\uff0c\u6211\u5c07\u7fa4\u9ad4\u5716\u8868\u9023\u7d50\u5230\u64cd\u4f5c\u9801\u9762\uff0c\u4ee5\u4fbf\u5718\u968a\u53ef\u4ee5\u63a1\u53d6\u884c\u52d5\u3002\u4f8b\u5982\uff0c\u6211\u5c07\u7fa4\u9ad4\u6d1e\u5bdf\u9023\u7d50\u5230\u6211\u5011\u7684\u5ba2\u6236\u4fdd\u7559\u624b\u518a (<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e7%95%99%e5%ad%98\/\">\u5ba2\u6236\u4fdd\u7559\u7b56\u7565<\/a>)\uff0c\u4e26\u5c07\u5165\u8077\u554f\u984c\u6620\u5c04\u5230\u6211\u5011\u7684 UX \u6307\u5357\u4e2d\u7684\u7bc4\u4f8b (<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%af%a6%e7%94%a8%e7%9a%84%e5%85%a5%e9%96%80%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e7%af%84%e4%be%8b%e5%92%8c%e9%87%9d%e5%b0%8d%e7%a7%bb%e5%8b%95%e6%87%89%e7%94%a8%e7%9a%84%e7%94%a8%e6%88%b6%e9%ab%94\/\">\u5165\u8077 UX \u7bc4\u4f8b<\/a>)\u3002\u5c0d\u65bc SaaS \u7522\u54c1\uff0c\u6211\u5c07\u7fa4\u9ad4\u6a21\u5f0f\u8207\u5165\u8077\u5de5\u5177\u6307\u6a19 (<a href=\"https:\/\/messengerbot.app\/zh_tw\/saas-%e4%b8%8a%e7%b7%9a%e5%b7%a5%e5%85%b7%ef%bc%9asaas-%e4%b8%8a%e7%b7%9a%e6%b5%81%e7%a8%8b%e7%9a%84%e5%af%a6%e7%94%a8%e6%8c%87%e5%8d%97%e3%80%81%e8%bb%9f%e9%ab%94%e9%81%b8%e6%93%87%e3%80%81%e6%8c%87\/\">SaaS\u5165\u9580\u5de5\u5177<\/a>) \u548c\u4fdd\u7559 KPI (<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e5%9c%98%e9%9a%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%b8%be%e6%95%88%e6%8c%87%e6%a8%99-5-%e5%80%8b%e5%9f%ba%e6%9c%ac%e6%8c%87%e6%a8%99-10-%e5%88%b0-10-%e8%a6%8f%e5%89%87\/\">\u4fdd\u7559 KPI<\/a>).<\/p>\n<p>\u81ea\u52d5\u5316\u8aaa\u660e\uff1aBrain Pod AI \u53ef\u4ee5\u70ba\u7fa4\u9ad4\u5716\u8868\u751f\u6210\u6558\u8ff0\u6027\u6458\u8981\uff0c\u5c07\u7fa4\u9ad4\u5206\u6790\u8996\u89ba\u5316\u8f49\u5316\u70ba\u53ef\u8b80\u7684\u898b\u89e3\uff0c\u4e26\u5728\u5831\u544a\u4e2d\u64f4\u5c55 (<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI Writer<\/a>).<\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/cohort-retention-analysis-374604.jpg\" alt=\"\u7fa4\u7d44\u7559\u5b58\u5206\u6790\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u5de5\u5177\uff1a\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Excel\u3001Power BI\u3001SQL\u3001R \u548c Python<\/h2>\n<h3>\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Excel \u5de5\u4f5c\u6d41\u7a0b\u548c\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 SQL \u67e5\u8a62<\/h3>\n<p>\u6211\u4f7f\u7528\u5169\u6b65\u9a5f\u7684\u5de5\u4f5c\u6d41\u7a0b\uff1a\u5728\u8f15\u91cf\u7d1a\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Excel \u6a21\u578b\u4e2d\u9a57\u8b49\u6578\u5b57\uff0c\u7136\u5f8c\u5c07\u908f\u8f2f\u9396\u5b9a\u5230 SQL \u4e2d\uff0c\u4ee5\u4fbf\u5831\u544a\u53ef\u91cd\u8907\u3002\u5728 Excel \u4e2d\uff0c\u6211\u5f9e\u539f\u59cb\u8a08\u6578\u5efa\u7acb\u4e00\u500b\u7fa4\u9ad4\u4fdd\u7559\u8868\uff0c\u61c9\u7528\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u516c\u5f0f\uff08retained_users_in_interval \/ cohort_size\uff09\uff0c\u4e26\u5275\u5efa\u4e00\u500b\u5feb\u901f\u7684\u7fa4\u9ad4\u5206\u6790\u5716\u8868\uff0c\u4ee5\u4fbf\u767c\u73fe\u660e\u986f\u7684\u7570\u5e38\u3002\u8a72\u6a21\u578b\u5728\u6211\u64b0\u5beb\u5c07\u4e8b\u4ef6\u7d1a\u6578\u64da\u532f\u7e3d\u70ba cohort_size \u548c\u6bcf\u500b\u5340\u9593\u7684 retained_counts \u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 SQL \u4e4b\u524d\uff0c\u5c0d\u65bc\u9032\u884c\u7406\u667a\u6aa2\u67e5\u662f\u7121\u50f9\u7684\u3002.<\/p>\n<p>\u597d\u7684 SQL \u67e5\u8a62\u7528\u65bc\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 SQL \u6709\u4e09\u500b\u529f\u80fd\uff1a\u5b9a\u7fa9\u7fa4\u9ad4\u958b\u59cb\uff0c\u5c07\u4e8b\u4ef6\u5206\u7d44\u5230\u5340\u9593\u4e2d\uff0c\u4e26\u8a08\u7b97\u7d55\u5c0d\u8a08\u6578\u548c\u4fdd\u7559\u767e\u5206\u6bd4\u3002\u6211\u66f4\u559c\u6b61\u986f\u793a\u7fa4\u9ad4\u5206\u6790\u7d71\u8a08\u6578\u64da\u2014\u2014\u7fa4\u9ad4\u5927\u5c0f\u3001\u4e2d\u4f4d\u6578\u4f7f\u7528\u7387\u548c\u5c3e\u90e8\u6d41\u5931\u2014\u2014\u4ee5\u514d\u5c07\u5c0f\u7fa4\u9ad4\u7684\u566a\u97f3\u8aa4\u8a8d\u70ba\u7cfb\u7d71\u6027\u554f\u984c\u3002\u5c0d\u65bc\u6578\u64da\u4f86\u6e90\uff0c\u6211\u5728\u9069\u7576\u7684\u6642\u5019\u5f9e Google Analytics \u532f\u51fa\u4e8b\u4ef6\u7d1a\u65e5\u8a8c\uff08<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>) \u4e26\u5c07\u5176\u8207\u7522\u54c1\u4e8b\u4ef6\u5b58\u5132\u9032\u884c\u9a57\u8b49\u3002\u7576\u5165\u8077\u6a21\u5f0f\u770b\u8d77\u4f86\u53ef\u7591\u6642\uff0c\u6211\u5c07\u767c\u73fe\u8207\u6211\u5011\u7684\u5165\u8077\u5de5\u5177\u548c\u6a21\u677f\u806f\u7e6b\u8d77\u4f86\u2014\u2014\u8acb\u53c3\u95b1\u6709\u95dc SaaS \u5165\u8077\u5de5\u5177\u7684\u6307\u5357\u4ee5\u7372\u53d6\u5be6\u7528\u7684\u6574\u5408\uff08<a href=\"https:\/\/messengerbot.app\/zh_tw\/saas-%e4%b8%8a%e7%b7%9a%e5%b7%a5%e5%85%b7%ef%bc%9asaas-%e4%b8%8a%e7%b7%9a%e6%b5%81%e7%a8%8b%e7%9a%84%e5%af%a6%e7%94%a8%e6%8c%87%e5%8d%97%e3%80%81%e8%bb%9f%e9%ab%94%e9%81%b8%e6%93%87%e3%80%81%e6%8c%87\/\">SaaS\u5165\u9580\u5de5\u5177<\/a>).<\/p>\n<p>\u5be6\u7528\u63d0\u793a\uff1a<\/p>\n<ul>\n<li>\u4fdd\u6301 Excel \u8868\u683c\u7c21\u55ae\uff1a\u5305\u542b cohort_size\u3001retained_count \u548c\u767e\u5206\u6bd4\u5217\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u6a21\u677f\u901a\u5e38\u5c31\u8db3\u5920\u4e86\u3002.<\/li>\n<li>\u64b0\u5beb\u80fd\u5920\u751f\u6210\u539f\u59cb\u8a08\u6578\u548c\u767e\u5206\u6bd4\u7684 SQL\uff0c\u4ee5\u4fbf\u60a8\u7684 BI \u5de5\u5177\u53ef\u4ee5\u986f\u793a\u7d55\u5c0d\u548c\u76f8\u5c0d\u8996\u5716\u3002.<\/li>\n<li>\u70ba\u51fa\u53e3\u8a3b\u89e3\u6d3b\u52d5\u6216\u7522\u54c1\u8b8a\u66f4\u5143\u6578\u64da\uff0c\u4ee5\u4fbf\u7fa4\u9ad4\u4fe1\u865f\u93c8\u63a5\u5230\u5be6\u969b\u4e8b\u4ef6\u3002.<\/li>\n<li>\u5c07\u7559\u5b58\u7387\u8207\u670d\u52d9 KPI \u4ea4\u53c9\u53c3\u8003\uff0c\u4ee5\u78ba\u4fdd\u64cd\u4f5c\u7684\u4e00\u81f4\u6027\uff08<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e5%9c%98%e9%9a%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%b8%be%e6%95%88%e6%8c%87%e6%a8%99-5-%e5%80%8b%e5%9f%ba%e6%9c%ac%e6%8c%87%e6%a8%99-10-%e5%88%b0-10-%e8%a6%8f%e5%89%87\/\">\u7559\u5b58 KPI \u548c\u6307\u6a19<\/a>).<\/li>\n<\/ul>\n<h3>\u5728 Power BI \u4e2d\u7684\u7fa4\u9ad4\u5206\u6790\uff0c\u5728 R \u4e2d\u7684\u7fa4\u9ad4\u5206\u6790\uff0cPython \u4e2d\u7684\u7fa4\u9ad4\u5206\u6790<\/h3>\n<p>\u4e00\u65e6 SQL \u7a69\u5b9a\uff0c\u6211\u6703\u9078\u64c7\u5408\u9069\u7684\u53ef\u8996\u5316\u548c\u81ea\u52d5\u5316\u5de5\u5177\u3002\u5c0d\u65bc\u5b9a\u671f\u5100\u8868\u677f\uff0c\u6211\u6703\u767c\u4f48\u5230 Power BI\uff08<a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>) \u4e26\u69cb\u5efa\u4e92\u52d5\u5f0f\u7fa4\u9ad4\u7559\u5b58\u5206\u6790 Power BI \u5831\u544a\uff0c\u8b93\u5229\u76ca\u76f8\u95dc\u8005\u6309\u7372\u53d6\u4f86\u6e90\u3001\u8a08\u5283\u6216\u5730\u5340\u9032\u884c\u7be9\u9078\u3002Power BI \u8655\u7406\u5927\u578b\u6578\u64da\u96c6\u548c\u8a08\u5283\u5237\u65b0\uff0c\u9019\u4f7f\u5f97\u7fa4\u9ad4\u7559\u5b58\u5206\u6790 Power BI \u5100\u8868\u677f\u5c0d\u65bc\u6bcf\u9031\u7684\u9ad8\u5c64\u5be9\u67e5\u975e\u5e38\u6709\u7528\u3002.<\/p>\n<p>\u5c0d\u65bc\u66f4\u6df1\u5165\u7684\u7d71\u8a08\u5de5\u4f5c\uff0c\u6211\u4f7f\u7528 R \u6216 Python\uff1a\u5728 R \u4e2d\u9032\u884c\u751f\u5b58\u98a8\u683c\u5efa\u6a21\u7684\u7fa4\u9ad4\u5206\u6790\uff0c\u4ee5\u53ca\u5728 Python \u4e2d\u9032\u884c\u8fed\u4ee3 ETL \u548c\u53ef\u91cd\u8907\u7684\u7b46\u8a18\u672c\u7684\u7fa4\u9ad4\u5206\u6790\u3002\u9019\u5169\u7a2e\u8a9e\u8a00\u8b93\u6211\u80fd\u8a08\u7b97\u7fa4\u9ad4\u5206\u6790\u7559\u5b58\u7387\u7684\u7f6e\u4fe1\u5340\u9593\uff0c\u4e26\u9032\u884c\u5206\u6bb5\u5be6\u9a57\uff0c\u4ee5\u4fbf\u70ba\u7522\u54c1\u512a\u5148\u7d1a\u63d0\u4f9b\u4fe1\u606f\u3002\u6211\u5c07\u53ef\u8996\u5316\u8f38\u51fa\u9023\u63a5\u56de\u64cd\u4f5c\u6307\u5357\u2014\u2014\u5c07\u7fa4\u9ad4\u6d1e\u5bdf\u93c8\u63a5\u5230\u6211\u5011\u7684\u5be6\u7528\u5165\u9580 UX \u7bc4\u4f8b\u9801\u9762\u4e2d\u7684\u5165\u9580 UX \u4fee\u5fa9\uff08<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%af%a6%e7%94%a8%e7%9a%84%e5%85%a5%e9%96%80%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e7%af%84%e4%be%8b%e5%92%8c%e9%87%9d%e5%b0%8d%e7%a7%bb%e5%8b%95%e6%87%89%e7%94%a8%e7%9a%84%e7%94%a8%e6%88%b6%e9%ab%94\/\">\u5165\u8077 UX \u7bc4\u4f8b<\/a>) \u548c\u5ba2\u6236\u7559\u5b58\u624b\u518a\uff08<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e7%95%99%e5%ad%98\/\">\u5ba2\u6236\u4fdd\u7559\u7b56\u7565<\/a>).<\/p>\n<p>\u5c0d\u65bc\u9019\u4e9b\u5100\u8868\u677f\u7684\u81ea\u52d5\u6558\u8ff0\u6458\u8981\uff0c\u5718\u968a\u53ef\u4ee5\u8a55\u4f30 AI \u5de5\u5177\uff0c\u4f8b\u5982 Brain Pod AI\uff0c\u5f9e\u7fa4\u9ad4\u5716\u8868\u4e2d\u751f\u6210\u7c21\u55ae\u7684\u8a9e\u8a00\u8981\u9ede\uff08<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>).<\/p>\n<h2>\u7522\u54c1\u4f7f\u7528\u6848\u4f8b\uff1a\u5ba2\u6236\u7559\u5b58\u7fa4\u9ad4\u5206\u6790\u548c\u7528\u6236\u7559\u5b58\u7fa4\u9ad4\u5206\u6790<\/h2>\n<h3>\u7fa4\u9ad4\u5206\u6790 SaaS \u548c\u7fa4\u9ad4\u5206\u6790\u884c\u92b7\u7bc4\u4f8b<\/h3>\n<p>\u6211\u4f7f\u7528\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u4f86\u56de\u7b54\u91cd\u8981\u7684\u7522\u54c1\u554f\u984c\uff1a\u54ea\u4e9b\u7372\u5ba2\u6e20\u9053\u80fd\u7522\u751f\u6301\u7e8c\u7684\u5ba2\u6236\uff0c\u54ea\u4e9b\u5f15\u5c0e\u6d41\u7a0b\u80fd\u6e1b\u5c11\u65e9\u671f\u6d41\u5931\uff0c\u4ee5\u53ca\u54ea\u4e9b\u884c\u92b7\u6d3b\u52d5\u80fd\u63d0\u9ad8\u7d42\u8eab\u50f9\u503c\u3002\u5c0d\u65bc SaaS \u5718\u968a\u4f86\u8aaa\uff0c\u7fa4\u9ad4\u5206\u6790 SaaS \u662f\u6700\u5feb\u7684\u65b9\u6cd5\u4f86\u67e5\u770b\u8a66\u7528\u8f49\u4ed8\u8cbb\u7684\u8f49\u63db\u662f\u5426\u8207\u7279\u5b9a\u7684\u5f15\u5c0e\u6b65\u9a5f\u6216\u8a08\u5283\u529f\u80fd\u76f8\u95dc\u3002\u5728\u884c\u92b7\u65b9\u9762\uff0c\u7fa4\u9ad4\u5206\u6790\u884c\u92b7\u8b93\u6211\u80fd\u6bd4\u8f03\u901a\u904e\u4ed8\u8cbb\u5ee3\u544a\u3001\u6709\u6a5f\u5167\u5bb9\u6216\u5408\u4f5c\u5925\u4f34\u6e20\u9053\u7372\u5f97\u7684\u7fa4\u9ad4\uff0c\u4e26\u8861\u91cf\u7fa4\u9ad4\u5206\u6790\u7684\u4fdd\u7559\u7387\u3002.<\/p>\n<p>\u6211\u6bcf\u9031\u904b\u884c\u7684\u5177\u9ad4\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/p>\n<ul>\n<li>\u6309\u7372\u5ba2\u4f86\u6e90\u5283\u5206\u7fa4\u9ad4\uff0c\u8a08\u7b97\u6bcf\u500b\u5340\u9593\u7684\u4fdd\u7559\u7387\uff0c\u7136\u5f8c\u6bd4\u8f03\u4e2d\u4f4d\u6578\u4fdd\u7559\u7387\u548c\u5c3e\u90e8\u6d41\u5931\uff0c\u4ee5\u512a\u5148\u8003\u616e\u6e20\u9053\u3002.<\/li>\n<li>\u5c07\u4fdd\u7559\u4e0b\u964d\u6620\u5c04\u5230\u5f15\u5c0e\u91cc\u7a0b\u7891\uff0c\u4e26\u6e2c\u8a66\u6fc0\u6d3b\u6d41\u7a0b\u4e2d\u7684\u8b8a\u66f4\u3002.<\/li>\n<li>\u4f7f\u7528\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 SQL \u63d0\u53d6\u4f86\u586b\u5145 BI \u5831\u544a\uff0c\u4e26\u5728\u63d0\u4ea4\u5100\u8868\u677f\u4e4b\u524d\u7528\u5feb\u901f\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Excel \u539f\u578b\u9032\u884c\u9a57\u8b49\u3002.<\/li>\n<\/ul>\n<p>\u7576\u6211\u60f3\u8981\u5be6\u7528\u7684\u5f15\u5c0e\u4fee\u6b63\u6642\uff0c\u6211\u5c07\u4fdd\u7559\u4fe1\u865f\u8207\u6211\u5011\u7684\u5f15\u5c0e\u7bc4\u4f8b\u548c UX \u6307\u5c0e\u4e2d\u7684\u5df2\u8b49\u660e\u6a21\u5f0f\u806f\u7e6b\u8d77\u4f86\u2014\u2014\u67e5\u770b\u6e1b\u5c11\u7279\u5b9a UX \u6a21\u5f0f\u6d41\u5931\u7684\u5f15\u5c0e UX 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BI\u5100\u8868\u677f\u3002.<\/p>\n<p>\u5c0d\u65bc\u7fa4\u9ad4\u5be6\u9a57\u7684\u81ea\u52d5\u5316\u6558\u8ff0\u6458\u8981\uff0c\u5718\u968a\u53ef\u4ee5\u8a55\u4f30Brain Pod AI\uff0c\u5b83\u53ef\u4ee5\u5f9e\u7fa4\u9ad4\u5716\u8868\u548c\u5100\u8868\u677f\u5c0e\u51fa\u4e2d\u751f\u6210\u53ef\u8b80\u7684\u898b\u89e3\u3002. <\/p>\n<p><img src=\"https:\/\/messengerbot.app\/wp-content\/uploads\/2025\/12\/cohort-retention-analysis-312797.jpg\" alt=\"\u7fa4\u7d44\u7559\u5b58\u5206\u6790\" loading=\"lazy\" decoding=\"async\" title=\"\"><\/p>\n<h2>\u5831\u544a\uff1a\u6a21\u677f\u3001\u5100\u8868\u677f\u548c\u6574\u5408<\/h2>\n<h3>\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u6a21\u677f\u548c\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790PDF<\/h3>\n<p>\u6211\u5c07\u539f\u59cb\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u8f38\u51fa\u8f49\u5316\u70ba\u884c\u52d5\uff0c\u901a\u904e\u6a19\u6e96\u5316\u4e00\u500b\u5305\u542b\u7fa4\u9ad4\u5927\u5c0f\u3001\u4fdd\u7559\u6578\u91cf\u3001\u4fdd\u7559\u767e\u5206\u6bd4\u548c\u8a3b\u91cb\uff08\u6d3b\u52d5\u3001\u7522\u54c1\u8b8a\u66f4\uff09\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u6a21\u677f\u3002\u8a72\u6a21\u677f\u4f5c\u70ba\u4e00\u500b\u7c21\u55ae\u7684 Excel \u5de5\u4f5c\u7c3f\u5b58\u5728\uff0c\u4ee5\u4fbf\u5feb\u901f\u6aa2\u67e5\uff0c\u4e26\u4f5c\u70ba PDF \u8f38\u51fa\u4ee5\u4f9b\u5229\u76ca\u76f8\u95dc\u8005\u5206\u767c\u3002\u4f7f\u7528\u53ef\u91cd\u8907\u7684\u6a21\u677f\u4f7f\u4fdd\u7559\u7387\u5206\u6790\u5728\u5718\u968a\u548c\u6642\u9593\u4e4b\u9593\u5177\u6709\u53ef\u6bd4\u6027\uff1a\u7576\u6211\u91cd\u65b0\u904b\u884c\u76f8\u540c\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u516c\u5f0f\u6642\uff0c\u6211\u5e0c\u671b\u7d50\u679c\u80fd\u5920\u6e05\u6670\u5730\u6620\u5c04\u5230\u4e4b\u524d\u7684\u5831\u544a\u4e0a\u3002.<\/p>\n<p>\u6211\u7684\u6a21\u677f\u5de5\u4f5c\u6d41\u7a0b\uff1a<\/p>\n<ul>\n<li>\u901a\u904e SQL \u63d0\u53d6\u7fa4\u9ad4\u8a08\u6578\uff0c\u4e26\u5728\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Excel \u4e2d\u4f7f\u7528\u6838\u5fc3\u516c\u5f0f\uff08\u5728\u5340\u9593\u5167\u4fdd\u7559\u7684\u7528\u6236 \/ \u7fa4\u9ad4\u5927\u5c0f\uff09\u9032\u884c\u9a57\u8b49\u3002.<\/li>\n<li>\u586b\u5145\u4e00\u500b\u6a19\u6e96\u5316\u7684\u5de5\u4f5c\u8868\uff0c\u5176\u4e2d\u5305\u62ec\u7fa4\u9ad4\u5206\u6790\u5716\u8868\u4f54\u4f4d\u7b26\u548c\u95dc\u9375\u4fe1\u865f\u7684\u7c21\u77ed\u6558\u8ff0\u3002.<\/li>\n<li>\u5c0e\u51fa\u4e00\u500b\u7c21\u660e\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 PDF\uff0c\u4ee5\u4fbf\u8207 PM \u548c\u9ad8\u7ba1\u5206\u4eab\uff0c\u4f7f\u767c\u73fe\u8207\u8996\u89ba\u8a3b\u91cb\u4e00\u8d77\u4fdd\u5b58\u3002.<\/li>\n<\/ul>\n<p>\u70ba\u4e86\u4f7f\u6a21\u677f\u53ef\u64cd\u4f5c\uff0c\u6211\u5c07\u7fa4\u9ad4\u767c\u73fe\u8207\u5be6\u7528\u8cc7\u6e90\u93c8\u63a5\u8d77\u4f86\uff1a\u4f86\u81ea\u6211\u5011\u7684 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%af%a6%e7%94%a8%e7%9a%84%e5%85%a5%e9%96%80%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e7%af%84%e4%be%8b%e5%92%8c%e9%87%9d%e5%b0%8d%e7%a7%bb%e5%8b%95%e6%87%89%e7%94%a8%e7%9a%84%e7%94%a8%e6%88%b6%e9%ab%94\/\">\u5165\u8077 UX \u7bc4\u4f8b<\/a>, \u5728 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e7%82%ba%e5%ae%a2%e6%88%b6%e6%8f%90%e4%be%9b%e5%85%a5%e9%96%80%e6%8c%87%e5%8d%97%ef%bc%8c%e6%b8%85%e6%a5%9a%e8%a7%a3%e9%87%8b5%e5%80%8bc%e7%9a%84%e6%84%8f%e7%be%a9%ef%bc%8c5%e5%80%8b%e6%94%af\/\">\u5ba2\u6236\u5165\u8077\u6307\u5357<\/a>, \u548c <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e6%96%b0%e7%94%a8%e6%88%b6%e5%85%a5%e9%96%80%e6%b8%85%e6%99%b0%e6%8c%87%e5%8d%97%ef%bc%8c%e6%b6%b5%e8%93%8b%e6%b5%81%e7%a8%8b-4-5-cs-ux-%e6%b5%81%e7%a8%8b%e6%a8%a1%e6%9d%bf%ef%bc%8c%e7%82%ba%e6%96%b0\/\">\u65b0\u7528\u6236\u5165\u8077\u6aa2\u67e5\u6e05\u55ae<\/a>.<\/p>\n<h3>\u7fa4\u9ad4\u5206\u6790 Google Analytics\u3001\u4fdd\u7559\u7fa4\u9ad4\u5206\u6790 Tableau\u3001\u7fa4\u9ad4\u5206\u6790 Tableau<\/h3>\n<p>\u6211\u4f7f\u7528\u5206\u6790\u548c\u5546\u696d\u667a\u6167\u5de5\u5177\u7684\u6df7\u5408\u4f86\u767c\u5e03\u53ef\u91cd\u8907\u7684\u7fa4\u9ad4\u5831\u544a\uff1a\u5f9e Google Analytics \u5feb\u901f\u5c0e\u51fa\u4e8b\u4ef6\u7d1a\u5225\u6aa2\u67e5\uff08<a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a>\uff09\u3001\u57fa\u65bc SQL \u7684\u6578\u64da\u96c6\u4ee5\u78ba\u4fdd\u6e96\u78ba\u6027\uff0c\u4ee5\u53ca\u5728 Tableau \u6216 Power BI \u4e2d\u7684\u4e92\u52d5\u5f0f\u5100\u8868\u677f\u9032\u884c\u4ea4\u53c9\u904e\u6ffe\u548c\u9ad8\u5c64\u5be9\u67e5\uff08<a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener\">Tableau<\/a>, <a href=\"https:\/\/powerbi.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Power BI<\/a>\uff09\u3002\u7576\u5229\u76ca\u76f8\u95dc\u8005\u9700\u8981\u6309\u5730\u5340\u3001\u8a08\u5283\u6216\u7372\u53d6\u4f86\u6e90\u9032\u884c\u5207\u7247\u6642\uff0c\u4fdd\u7559\u7fa4\u9ad4\u5206\u6790 Tableau \u5de5\u4f5c\u6d41\u7a0b\u975e\u5e38\u5f37\u5927\uff1b\u800c Power BI \u4e2d\u7684\u7fa4\u9ad4\u5206\u6790\u5247\u66f4\u9069\u5408\u5b9a\u671f\u5237\u65b0\u548c\u5d4c\u5165\u5831\u544a\u3002.<\/p>\n<p>\u6211\u5728\u5efa\u7acb\u5100\u8868\u677f\u6642\u9075\u5faa\u7684\u6700\u4f73\u5be6\u8e10\uff1a<\/p>\n<ul>\n<li>\u5305\u62ec\u7d55\u5c0d\u8a08\u6578\u548c\u7fa4\u9ad4\u5206\u6790\u4fdd\u7559\u7387\uff0c\u4ee5\u4fbf\u5718\u968a\u5728\u7fa4\u9ad4\u5927\u5c0f\u4e0d\u540c\u6642\u4e0d\u6703\u8aa4\u89e3\u767e\u5206\u6bd4\u8b8a\u5316\u3002.<\/li>\n<li>\u7528\u7522\u54c1\u767c\u5e03\u548c\u6d3b\u52d5\u65e5\u671f\u8a3b\u91cb\u5716\u8868\uff1b\u6211\u5c07\u5100\u8868\u677f\u898b\u89e3\u93c8\u63a5\u5230\u6211\u5011\u7684 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e7%95%99%e5%ad%98\/\">\u5ba2\u6236\u4fdd\u7559\u7b56\u7565<\/a> \u548c\u4fdd\u7559 KPI \u5728 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e5%9c%98%e9%9a%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%b8%be%e6%95%88%e6%8c%87%e6%a8%99-5-%e5%80%8b%e5%9f%ba%e6%9c%ac%e6%8c%87%e6%a8%99-10-%e5%88%b0-10-%e8%a6%8f%e5%89%87\/\">\u4fdd\u7559 KPI<\/a> \u9801\u9762\u4e0a\uff0c\u4ee5\u4fbf\u884c\u52d5\u662f\u4ee5\u6307\u6a19\u70ba\u9a45\u52d5\u7684\u3002.<\/li>\n<li>\u81ea\u52d5\u751f\u6210\u6558\u8ff0\u6458\u8981\uff0c\u4ee5\u4fbf\u975e\u6280\u8853\u5229\u76ca\u76f8\u95dc\u8005\u53ef\u4ee5\u95b1\u8b80\u7fa4\u9ad4\u5206\u6790\u53ef\u8996\u5316\uff0c\u800c\u7121\u9700\u6df1\u5165\u539f\u59cb\u6578\u64da\u3002.<\/li>\n<\/ul>\n<p>\u5c0d\u65bc\u81ea\u52d5\u5316\u6558\u8ff0\u548c\u5831\u544a\u751f\u6210\uff0cBrain Pod AI \u63d0\u4f9b\u7684\u5de5\u5177\u53ef\u4ee5\u5c07\u7fa4\u9ad4\u5716\u8868\u548c\u5100\u8868\u677f\u532f\u51fa\u8f49\u63db\u70ba\u9069\u5408\u5206\u767c\u7d66\u7522\u54c1\u548c\u5e02\u5834\u5718\u968a\u7684\u7c21\u660e\u8a9e\u8a00\u6458\u8981\uff08<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI Writer<\/a>).<\/p>\n<p>\u5728\u6574\u5408\u81f3\u95dc\u91cd\u8981\u7684\u5730\u65b9\uff0c\u6211\u78ba\u4fdd\u5100\u8868\u677f\u80fd\u5920\u878d\u5165\u64cd\u4f5c\u624b\u518a\u548c\u5165\u8077\u5de5\u5177\u5de5\u4f5c\u6d41\u7a0b\u2014\u2014\u8acb\u53c3\u898b <a href=\"https:\/\/messengerbot.app\/zh_tw\/saas-%e4%b8%8a%e7%b7%9a%e5%b7%a5%e5%85%b7%ef%bc%9asaas-%e4%b8%8a%e7%b7%9a%e6%b5%81%e7%a8%8b%e7%9a%84%e5%af%a6%e7%94%a8%e6%8c%87%e5%8d%97%e3%80%81%e8%bb%9f%e9%ab%94%e9%81%b8%e6%93%87%e3%80%81%e6%8c%87\/\">SaaS\u5165\u9580\u5de5\u5177<\/a> 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<a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%af%a6%e7%94%a8%e7%9a%84%e5%85%a5%e9%96%80%e7%94%a8%e6%88%b6%e9%ab%94%e9%a9%97%e7%af%84%e4%be%8b%e5%92%8c%e9%87%9d%e5%b0%8d%e7%a7%bb%e5%8b%95%e6%87%89%e7%94%a8%e7%9a%84%e7%94%a8%e6%88%b6%e9%ab%94\/\">\u5165\u8077 UX \u7bc4\u4f8b<\/a>.<\/li>\n<li>\u91cd\u65b0\u53c3\u8207\u5e8f\u5217\uff1a\u5efa\u7acb\u8207\u7fa4\u9ad4\u884c\u70ba\u76f8\u95dc\u7684\u5206\u6bb5 SMS \u548c\u96fb\u5b50\u90f5\u4ef6\u5e8f\u5217\u2014\u2014\u4f7f\u7528\u884c\u70ba\u89f8\u767c\u5668\u548c\u65b0\u7528\u6236\u6aa2\u67e5\u6e05\u55ae\u5728 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e6%96%b0%e7%94%a8%e6%88%b6%e5%85%a5%e9%96%80%e6%b8%85%e6%99%b0%e6%8c%87%e5%8d%97%ef%bc%8c%e6%b6%b5%e8%93%8b%e6%b5%81%e7%a8%8b-4-5-cs-ux-%e6%b5%81%e7%a8%8b%e6%a8%a1%e6%9d%bf%ef%bc%8c%e7%82%ba%e6%96%b0\/\">\u65b0\u7528\u6236\u5165\u9580<\/a> \u4e2d\u70ba\u6700\u5927\u6548\u679c\u5b9a\u6642\u767c\u9001\u6d88\u606f\u3002.<\/li>\n<li>\u50f9\u503c\u653e\u5927\uff1a\u91dd\u5c0d\u986f\u793a\u4f7f\u7528\u4f46\u4fdd\u7559\u7387\u4f4e\u7684\u7fa4\u9ad4\u904b\u884c\u61c9\u7528\u5167\u63d0\u793a\u548c\u529f\u80fd\u6f14\u793a\uff0c\u4e26\u5c07\u9019\u4e9b\u8207\u6211\u5011\u7684\u5ba2\u6236\u4fdd\u7559\u6846\u67b6\u5c0d\u9f4a\u3002 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e7%95%99%e5%ad%98\/\">\u5ba2\u6236\u4fdd\u7559\u7b56\u7565<\/a> \u6307\u5357\u3002<\/li>\n<\/ul>\n<p>\u6211\u5c07\u6bcf\u500b\u7b56\u7565\u8207\u53ef\u8861\u91cf\u7684 KPI \u76f8\u95dc\u806f\u2014\u2014\u7fa4\u9ad4\u4fdd\u7559\u3001\u6d41\u5931\u7387\u548c\u6b21\u7d1a\u53c3\u8207\u6307\u6a19\u2014\u2014\u4e26\u901a\u904e\u4fdd\u7559\u7387\u5206\u6790\u76e3\u63a7\u8b8a\u5316\u3002\u5c0d\u65bc SaaS \u7522\u54c1\uff0c\u6211\u5c07\u7fa4\u9ad4\u5206\u6790 SaaS \u6d1e\u5bdf\u8207\u4f86\u81ea <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%af%a6%e7%94%a8%e7%9a%84saas%e9%8a%b7%e5%94%ae%e7%ad%96%e7%95%a5-3-3-2-2-2-10-3-1-10%e5%80%8d-80-20-70-30%e6%b3%95%e5%89%87%ef%bc%8c%e6%90%ad\/\">SaaS \u4fdd\u7559\u7b56\u7565<\/a> \u624b\u518a\u7684\u92b7\u552e\u548c\u5b9a\u50f9\u7b56\u7565\u7d50\u5408\uff0c\u4ee5\u78ba\u4fdd\u4fdd\u7559\u6539\u5584\u80fd\u63a8\u52d5\u6536\u5165\u6307\u6a19\u3002\u70ba\u4e86\u8b93\u5718\u968a\u5c08\u6ce8\uff0c\u6211\u6703\u63d0\u51fa\u9700\u8981\u95dc\u6ce8\u7684\u524d\u4e09\u500b\u7fa4\u9ad4\u548c\u4e0b\u9031\u9700\u8981\u6539\u5584\u7684\u4e00\u500b\u6307\u6a19\u3002.<\/p>\n<h3>\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790 Power BI \u5100\u8868\u677f\uff0c\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u6a21\u677f\u5be6\u65bd<\/h3>\n<p>\u6211\u901a\u904e\u5c07\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u5d4c\u5165\u5100\u8868\u677f\u548c\u6a21\u677f\u4f86\u5be6\u73fe\u64cd\u4f5c\u624b\u518a\uff0c\u4f7f\u884c\u52d5\u53ef\u91cd\u8907\u3002\u6211\u7684\u6a19\u6e96\u5be6\u65bd\u4f7f\u7528 Excel \u4e2d\u7684\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u6a21\u677f\u9032\u884c\u5feb\u901f\u5047\u8a2d\uff0c\u4f7f\u7528 SQL \u9032\u884c\u53ef\u91cd\u8907\u7684\u63d0\u53d6\uff0c\u4e26\u4f7f\u7528 Power BI \u9032\u884c\u5b9a\u671f\u5100\u8868\u677f\u2014\u2014\u9019\u4f7f\u7522\u54c1\u3001\u589e\u9577\u548c\u652f\u6301\u5718\u968a\u80fd\u5920\u5c0d\u76f8\u540c\u7684\u4fe1\u865f\u63a1\u53d6\u884c\u52d5\u3002\u8a72\u6a21\u677f\u6355\u7372\u7fa4\u9ad4\u5927\u5c0f\u3001\u4fdd\u7559\u6578\u3001\u7fa4\u9ad4\u4fdd\u7559\u5206\u6790\u516c\u5f0f\u8f38\u51fa\uff0c\u4ee5\u53ca\u6bcf\u500b\u7fa4\u9ad4\u7684\u7c21\u77ed\u5efa\u8b70\u884c\u52d5\u3002.<\/p>\n<p>\u6211\u5f37\u5236\u57f7\u884c\u7684\u5100\u8868\u677f\u6700\u4f73\u5be6\u8e10\uff1a<\/p>\n<ul>\n<li>\u540c\u6642\u986f\u793a\u7d55\u5c0d\u6578\u91cf\u548c\u7fa4\u7d44\u5206\u6790\u4fdd\u7559\u7387\uff0c\u4ee5\u9632\u6b62\u5728\u7fa4\u7d44\u5927\u5c0f\u4e0d\u540c\u6642\u7522\u751f\u8aa4\u89e3\u3002.<\/li>\n<li>\u63d0\u4f9b\u7372\u53d6\u6e20\u9053\u3001\u8a08\u5283\u985e\u578b\u548c\u5730\u7406\u4f4d\u7f6e\u7684\u904e\u6ffe\u5668\uff0c\u4ee5\u4fbf\u5718\u968a\u53ef\u4ee5\u9694\u96e2\u9a45\u52d5\u56e0\u7d20\u4e26\u904b\u884c\u91dd\u5c0d\u6027\u6d3b\u52d5\u2014\u2014\u9019\u4e9b\u904e\u6ffe\u5668\u76f4\u63a5\u6620\u5c04\u5230\u4e0a\u8ff0\u4fdd\u7559\u7b56\u7565\u3002.<\/li>\n<li>\u5305\u62ec\u4e00\u500b\u8207\u5100\u8868\u677f\u76f8\u95dc\u806f\u7684\u201c\u884c\u52d5\u65e5\u8a8c\u201d\uff0c\u4ee5\u4fbf\u5be6\u9a57\u548c\u63a8\u51fa\u8207\u7fa4\u7d44\u8b8a\u5316\u4e00\u8d77\u8ddf\u8e2a\u3002\u6211\u53c3\u8003\u6211\u5011\u7684\u4fdd\u7559 KPI \u4f86\u5b9a\u7fa9\u6210\u529f\u6a19\u6e96\u3002 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e5%ae%a2%e6%88%b6%e6%9c%8d%e5%8b%99%e5%9c%98%e9%9a%8a%e7%9a%84%e9%97%9c%e9%8d%b5%e7%b8%be%e6%95%88%e6%8c%87%e6%a8%99-5-%e5%80%8b%e5%9f%ba%e6%9c%ac%e6%8c%87%e6%a8%99-10-%e5%88%b0-10-%e8%a6%8f%e5%89%87\/\">\u4fdd\u7559 KPI<\/a> \u5728\u5b9a\u7fa9\u6210\u529f\u6a19\u6e96\u6642\u3002.<\/li>\n<\/ul>\n<p>\u70ba\u4e86\u5b9a\u671f\u7684\u6558\u8ff0\u6458\u8981\u4e26\u52a0\u5feb\u5229\u76ca\u76f8\u95dc\u8005\u5831\u544a\uff0c\u5718\u968a\u53ef\u4ee5\u8a55\u4f30 Brain Pod AI\uff0c\u8a72\u5de5\u5177\u63d0\u4f9b\u5f9e\u5100\u8868\u677f\u5c0e\u51fa\u81ea\u52d5\u5831\u544a\u6587\u6848\u548c\u6558\u8ff0\u751f\u6210\u3002Brain Pod AI \u53ef\u4ee5\u5c07\u7fa4\u7d44\u5206\u6790\u53ef\u8996\u5316\u8f49\u63db\u70ba\u53ef\u64f4\u5c55\u7684\u901a\u4fd7\u8a9e\u8a00\u6458\u8981\uff0c\u9069\u7528\u65bc\u7522\u54c1\u548c\u5e02\u5834\u5229\u76ca\u76f8\u95dc\u8005\uff08<a href=\"https:\/\/brainpod.ai\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI<\/a>, <a href=\"https:\/\/brainpod.ai\/ai-writer\/\" target=\"_blank\" rel=\"noopener\">Brain Pod AI Writer<\/a>).<\/p>\n<p>\u6700\u5f8c\uff0c\u6211\u5c07\u5100\u8868\u677f\u7684\u767c\u73fe\u93c8\u63a5\u56de\u5165\u8077\u5de5\u5177\u548c\u53c3\u8207\u624b\u518a\u2014\u2014\u8acb\u53c3\u898b\u6211\u5011\u7684\u6307\u5357\u3002 <a href=\"https:\/\/messengerbot.app\/zh_tw\/saas-%e4%b8%8a%e7%b7%9a%e5%b7%a5%e5%85%b7%ef%bc%9asaas-%e4%b8%8a%e7%b7%9a%e6%b5%81%e7%a8%8b%e7%9a%84%e5%af%a6%e7%94%a8%e6%8c%87%e5%8d%97%e3%80%81%e8%bb%9f%e9%ab%94%e9%81%b8%e6%93%87%e3%80%81%e6%8c%87\/\">SaaS\u5165\u9580\u5de5\u5177<\/a> \u4ee5\u53ca\u53c3\u8207\u7b56\u7565\u3002 <a href=\"https:\/\/messengerbot.app\/zh_tw\/%e6%8f%90%e5%8d%87%e7%94%a8%e6%88%b6%e5%8f%83%e8%88%87%e5%ba%a6%e7%9a%84%e6%84%8f%e7%be%a9%e3%80%81%e6%96%b9%e6%b3%95%e3%80%814p%e3%80%813c%e5%8f%8a4%e5%80%8b%e9%97%9c%e9%8d%b5%e6%83%85%e5%a2%83\/\">\u63d0\u9ad8\u7528\u6236\u53c3\u8207\u5ea6<\/a>\u2014\u2014\u4ee5\u4fbf\u7fa4\u7d44\u6d1e\u5bdf\u6210\u70ba\u53ef\u91cd\u8907\u7684\u5e72\u9810\u63aa\u65bd\uff0c\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u7684\u89c0\u5bdf\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<input type=\"hidden\" value=\"\" data-essbisPostContainer=\"\" data-essbisPostUrl=\"https:\/\/messengerbot.app\/zh_tw\/cohort-retention-analysis-a-practical-guide-with-cohort-retention-analysis-template-sql-excel-power-bi-metrics-and-case-examples\/\" data-essbisPostTitle=\"Cohort Retention Analysis: A Practical Guide with Cohort Retention Analysis Template, SQL, Excel, Power BI, Metrics and Case Examples\" data-essbisHoverContainer=\"\"><p>Key Takeaways Cohort retention analysis reveals who stays and why by tracking cohorts over time\u2014use the cohort retention analysis formula (retained_users_in_interval \/ cohort_size) to compute a reliable cohort analysis retention rate. Retrospective cohort analysis is ideal for diagnosing past churn, validating product changes, and prioritizing experiments without new tests: ask \u201cwhich cohorts retain and why?\u201d [&hellip;]<\/p>\n","protected":false},"author":14928,"featured_media":259851,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","rank_math_canonical_url":"","rank_math_robots":"","rank_math_facebook_title":"","rank_math_facebook_description":"","rank_math_twitter_title":"","rank_math_twitter_description":""},"categories":[31],"tags":[],"class_list":["post-259853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/posts\/259853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/users\/14928"}],"replies":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/comments?post=259853"}],"version-history":[{"count":0,"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/posts\/259853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/media\/259851"}],"wp:attachment":[{"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/media?parent=259853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/categories?post=259853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/messengerbot.app\/zh_tw\/wp-json\/wp\/v2\/tags?post=259853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}