قارن بين SalesLoft و Salesforce CRM و Messenger Bot: الدليل الشامل لأدوات أتمتة المبيعات

تعتبر الأتمتة جزءًا مهمًا من عملية المبيعات لأنها تزيل العديد من المهام اليدوية التي تستغرق وقتًا طويلاً ومتكررة. يمكن أن تساعدك الأدوات المذكورة في هذه المقالة على فهم عملائك بشكل أفضل، وإدارة الحملات بشكل أكثر كفاءة، وتوفير التكاليف المرتبطة بالجهود التسويقية التقليدية، وزيادة الإيرادات من خلال الوصول إلى العملاء المحتملين في الأوقات المناسبة.

SalesLoft مقابل Salesforce CRM مقابل Messenger Bot: أتمتة المبيعات هي قمة تكنولوجيا المبيعات. لقد تطورت من إدارة البريد الإلكتروني الأساسية إلى أدوات أكثر تقدمًا مثل SalesLoft و Salesforce CRM و Messenger Bot. الحلول الثلاثة الأكثر شعبية تختلف كثيرًا من حيث التسعير والميزات والتكاملات. لمساعدتك في اتخاذ قرار بشأن الحل الذي سيعمل بشكل أفضل لاحتياجات عملك، قمنا بإنشاء هذا الدليل النهائي الذي يقارن بين المنتجات الثلاثة جنبًا إلى جنب!

Salesforce CRM

Salesforce CRM هو برنامج لإدارة علاقات العملاء يساعد فرق المبيعات في إدارة العملاء المحتملين وقائمة المبيعات. توفر المنصة ميزات مثل رعاية العملاء المحتملين، البيع عبر الشبكات الاجتماعية، توقع قوائم المبيعات، وغيرها، لمساعدة الشركات على زيادة الإيرادات من خلال تطوير علاقات قوية مع العملاء.

من أكبر فوائد استخدام Salesforce هو أنه يقدم تجربة مجانية دون الحاجة إلى بطاقة ائتمان. توفر المنصة عددًا من الميزات لتزويد الشركات بالأدوات التي تحتاجها لتنمية قاعدة عملائها وفهمهم كأشخاص، وليس فقط كعملاء محتملين.

SalesLoft

Salesloft هو برنامج لأتمتة المبيعات مصمم لمساعدة الشركات في دفع جهودها البيعية. يساعد الشركات في توقع وإغلاق وتتبع الصفقات في الوقت الحقيقي حتى تتمكن من البقاء في المقدمة من خلال رؤى قائمة على البيانات يسهل فهمها.

تطبيق Messenger Bot

تطبيق Messenger Bot كان إضافة رائعة لعملية المبيعات. أصبحت فرق المبيعات الآن قادرة على التواصل مع عملائها بشكل أكثر كفاءة وسرعة. يحافظ تطبيق Messenger Bot على تحديث قاعدة بيانات المؤسسة، مما يقلل في النهاية من الوقت الذي يستغرقه المندوبون للتواصل مع العملاء المحتملين أو الرد على أسئلة العملاء الحاليين. بالإضافة إلى ذلك، تتيح الدردشة الآلية للمستخدمين تلقي تعليقات فورية على رسائلهم، مما يوفر لهم تحديثات مباشرة. يمكن أن يساعد هذا المسوقين ومندوبي المبيعات في تتبع فعالية رسائل أو قنوات معينة.

– يحافظ على تحديث قاعدة البيانات

– يحسن التواصل مع العملاء

– يوفر تعليقات فورية للمستخدمين

قارن الميزات

أصبحت أدوات أتمتة المبيعات شائعة بشكل متزايد في السنوات الأخيرة، حيث تبحث فرق المبيعات عن طرق لزيادة الكفاءة وتحسين تواصلها. إليك الميزات التي تحتاج إلى مراعاتها عند مقارنة أدوات أتمتة المبيعات:

التكاملات

تعتبر التكاملات مهمة لنجاح أداة أتمتة المبيعات لأنها تتيح لك:

– زيادة الإنتاجية في قسم التسويق والمبيعات

– التوسع في أسواق جديدة أو إطلاق منتجات دون توسيع فريقك.

يتكامل Salesloft مع الأدوات التالية:

– Marketo

- سيلزفورس

– Quickbooks Online

يتكامل Messenger Bot مع Zapier و JSON API و WooCommerce و Google Sheets. سيمكنك التكامل مع هذه التطبيقات / المنتجات من:

– التواصل مع عملائك بسهولة أكبر

– البناء على الميزات الأساسية لـ Messenger Bot وإضافة ميزات جديدة بسرعة.

يتكامل Salesforce مع مجموعة واسعة من التطبيقات، بما في ذلك على سبيل المثال لا الحصر: Google Adwords و WordPress و Facebook.

تمتلك المنصات الثلاث تكاملات مختلفة، ولكن لديها جميعًا الكثير من الإمكانيات.

في هذه الجولة، يفوز Salesloft بالعديد من خيارات التكامل مع Marketo و Quickbooks Online. يأتي Messenger Bot في المركز الثاني بسبب تنوع التطبيقات والخدمات المدمجة (Zapier و WooCommerce). يأتي Salesforce في المرتبة الأخيرة بسبب محدودية تكاملاته.

الأمان

الأمان مهم عندما يتعلق الأمر بأدوات أتمتة المبيعات.

هناك الكثير على المحك مع المعلومات الحساسة لعملائك وميزات الأمان هي طرق رئيسية لضمان حمايتها.

على سبيل المثال، مع Salesloft، من السهل إضافة مستوى إضافي من الأمان من خلال طلب تسجيل دخول المستخدمين عبر ملفهم الشخصي على LinkedIn.

هذا يضمن عدم تمكن أي شخص آخر من الوصول إلى الحساب وبيانات العملاء المحتملين المهمة. ميزات الأمان في SalesLoft مشابهة جدًا لتلك التي تقدمها Salesforce.

أخيرًا، من المهم النظر في القدرات التي يوفرها تطبيق Messenger Bot لأغراض التسويق. على الرغم من أن هذه الأدوات ليست مصممة خصيصًا كمنصة نقطة بيع، إلا أنها توفر لك طريقة أخرى للتواصل مع العملاء المحتملين. ميزات الأمان في Messenger Bot بسيطة إلى حد ما ولا توفر لعملائك المحتملين أي نوع من التجربة الشخصية.

من المهم العثور على أداة توفر لك كل من الراحة وراحة البال عندما يتعلق الأمر بحماية معلومات العملاء. (اكتب حكمًا.) من بين المنصات الثلاث، تقدم Salesloft أفضل ميزات الأمان.

Sales automation tools are essential to any successful business, but they must be paired with powerful marketing strategies if you want them to work effectively.

التسعير

Pricing for these tools is a key difference that you should be keeping in mind. Most of the sales automation tools are affordable, but some of them are more expensive than others.

Pricing in Salesloft depends on the features you’ll use where you have to request a quote for the complete list of features available.

Salesforce CRM is priced on a per-user basis which can be very expensive if you’re just starting out with your business and only have one or two team members. The price starts at $25/user/month.

Messenger Bot has three pricing plans to choose from, depending on your needs. The Premium plan is $24.99/month but can go as low as $4.99 for the first 30 days in a limited time offer.

In terms of pricing, Messenger Bot is the best deal, but if you want to use the most advanced features of these tools – Salesforce CRM will be your best option.

الأتمتة

Automation is one of the greatest features that a sales tool can provide. With automation, you don’t have to follow up with leads manually and lose context since everything is done in an organized manner. Salesforce has its own set of automation tools which it calls “Workflows”. You can automate almost anything using these workflows: sending emails, connecting on social media, adding leads to a specific list. SalesLoft is one of the best when it comes to automation and has hit multiple big companies in Atlanta such as Coca-Cola and Cox Media Group because they fully support their sales team by providing tools that make them more efficient.

On the other hand, Messenger Bot is a new tool that helps you automate your sales by using Facebook Messenger. You can send messages to leads, get them started with the product, and share content all from within Facebook Messenger without leaving it at all. It’s very easy for someone to use since they already have a profile on one of the biggest platforms in the world.

For this round, SalesLoft takes the lead. While Messenger Bot is a new tool that has huge potential, Salesforce lacks in automation as it doesn’t have any automated email templates and only provides workflows for very specific tasks such as approving an expense report or updating sales forecasts. This can be overcome with Zapier but not everyone knows how to use it, so it puts Salesforce at a disadvantage.

Scheduling

Scheduling is a very important aspect of the sales process. Without it, you would be required to track and add follow-ups into your calendar manually which could take up lots of time that should instead be focused on other aspects such as prospecting or nurturing leads.

Scheduling in Salesloft is pretty simple. You can use the scheduler to organize calls, meetings, and events. If you are not signed in to your account then there is a popup that appears asking if you would like to schedule an event for this time or set up a call now instead of later.

Scheduling in Salesforce requires no login but will require some more work on your part. You can use Salesforce’s free appointment scheduler to create events and meetings with the click of a button. This will send out an email confirmation to all attendees so you don’t have to worry about making sure everyone knows when their meeting is scheduled for if they do not check their emails often enough.

Scheduling in Messenger Bot is very simple. You can set dates and times for campaigns, auto-responding, email sequence, and more without ever having to leave the Messenger Bot platform. Scheduling in Messenger Bot is extremely beneficial because you are not required to switch between platforms or leave the messenger platform.

In terms of scheduling, Messenger Bot is the easiest to use and has many more features than Salesloft or salesforce.

Messenger Bot also provides users with an automated workflow builder which allows you to automate your entire customer support process. You can even create custom buttons, messages, menus, workflows for any specific task.

Analytics and Reporting

Analytics and reporting are important because it provides an insight into which deals are closing and why. Having access to this information allows for a company to take action in order to improve the future performance of their sales teams.

SalesLoft, Salesforce CRM, and Messenger Bot all provide analytics reports that give insights into how your team is performing on a daily basis as well as a weekly basis. While all three platforms provide some level of reporting, SalesLoft and Messenger Bot allow for the most in-depth analytics reports due to their creativity with features like funnel tracking and email activity performance.

Salesforce CRM’s reporting is more general compared to the other two platforms because it only provides insight into how many deals were won or lost on a weekly basis. While Salesforce CRM does provide an email activity report, it only provides insight into how many emails were sent and not information about whether those leads converted to opportunities.

Salesforce’s analytics and reporting is best for users who want a very general idea of how their teams are performing. If you’re looking for more detailed analytics and reporting, Messenger Bot or SalesLoft’s platforms would be better suited to your needs.

Mobile App Access

Mobile app access is important because it allows you to access your sales data and complete work on the go. Platforms with mobile app access allow you to view emails, send follow-up messages, and schedule meetings on the go. Salesforce’s platform is incredibly helpful for this because they also provide a ‘Lightning’ feature that allows users to create new opportunities with clients right from their phones in less than 60 seconds.

Salesloft’s mobile app access, which is available for iOS and Android, allows users to view sales pipelines and manage their accounts. Salesforce’s mobile app access also has a dashboard where you can see your KPIs at any point in time. Messenger Bot App doesn’t have a mobile app yet.

In terms of mobile app access, Salesloft wins this round because they have more features and greater access to information on the go. Salesforce, on the other hand, comes with a Lightning feature that allows you to create new opportunities in less than one minute.

Email Integration

Email integration is vital for sales automation. Emails are still the most popular way to communicate in business, and they’re an important part of selling.

SalesLoft includes full-email tracking capabilities which ensure that you know when your emails have been opened by potential customers or leads. Salesforce CRM also offers email integration, but it doesn’t provide email-tracking features. Messenger Bot can be used to send messages directly from your Gmail account and includes a number of other automated capabilities that you should look into as well.

Strong email integration features are important to look for in a sales automation tool. In this round, SalesLoft and Messenger Bot come out ahead. Salesloft’s full-email tracking capabilities are particularly good, while Messenger Bot offers other automated features that can be extremely useful.

تقييم العملاء المحتملين

Lead scoring is an essential part of any sales process, but especially with the rise of inbound marketing tools. In fact, it’s common for a company to have so many leads that they can’t possibly follow up on them all. The problem is your best prospects are likely buried amongst those who aren’t ready now to buy from you – and those people sap your resources and energy.

The solution is to use a lead scoring model that can automate your process, so you know which leads are more likely to buy from you based on their behavior over time. For example, if someone downloads an ebook about content marketing, but doesn’t go on further – they don’t have the proverbial gun held to their head to buy from you. On the other hand, someone who reaches out to your sales team directly and engages in a conversation may be much more likely to convert into a customer.

Lead scoring models try to predict future behavior based on past activity – so they’re actually predictive analytics tools for leads!

Salesloft uses predictive analytics to identify who your best leads are based on their behavior over time. Their lead scoring model is easy to set up and provides a good framework for analyzing the data that will give you more insight into how likely someone is to buy from you at different stages of the buying process.

Salesforce has one of the best lead scoring tools on the market, which integrates with email and CRM. It’s easy to set up and use – plus it has a lot of other great features like reporting so you can track everything related to your sales process or pipeline at different stages.

They also have an awesome sales analytics platform that helps you identify trends as well as being able to compare the performance of different divisions or regions. Messenger Bot App is a great tool for small businesses who want to automate lead scoring and email marketing, but don’t have a large budget. Their website has plenty of tutorials so it’s easy enough to use – plus they have excellent support if you run into any problems.

Overall, the platform with the best lead scoring features is Salesforce, but if you need something more affordable Messenger Bot is your best bet.

CRM Sync

Syncing your CRM data is crucial for an effective sales automation tool. It’s the main goal of data integration between your CRM and SalesLoft or any other marketing automation platform because it enables marketers to create meaningful segments that are based on real users who visited their website.

Without CRM integration, you might end up with useless segments. For example, if your marketing automation platform is not able to track visitors from paid campaigns who have come in contact with a sales rep on the phone – there’s no way for marketers or sales reps to find these people and follow-up accordingly. The same applies when you introduce Salesforce and Messenger Bot to your marketing strategy: you need to sync all of these tools in order to get the most out of their capabilities.

Salesloft allows you to sync all of your SalesLoft contacts, email history, and social media conversations into a CRM. With Messenger Bot App, users can’t integrate with a CRM platform yet because it is a new tool. Salesforce is a CRM platform itself.

In summary, Salesloft allows for CRM sync, Messenger Bot App can’t do it yet but is expected to soon after its release. SalesForce has the capability built-in and doesn’t need any additional integrations.

Salesloft vs Salesforce Inbox

Salesforce inbox is a tool that performs the following functions:

Salesloft inbox is an all-in-one sales software designed to help BtoB companies find and engage prospects, qualify leads (leads), identify decision-makers, and close deals. It’s also known as Inside Sales Technology. The price for this service starts at $50 per month.

Compared to Salesloft, Salesforce Inbox is more expensive and has fewer features. It’s a great tool for bigger companies who want to use advanced automation and need complex sales processes, but not necessarily the best choice if your company is small or growing quickly.

Salesforce Engage vs Salesloft

Salesforce Engage is a native app that allows marketers to discover personalized contact information. It also gives the ability to track social profiles, emails, phone numbers, and more all in one place with Salesforce integration.

Salesloft, on the other hand, is a sales engagement platform that helps with lead generation, marketing automation, and in-depth analytics. It is known for its excellent customer success team who will help you through the onboarding process to learn how it works best for your company.

The biggest difference between Salesforce Engage vs Salesloft is their integrations capabilities. While both are well known for their customer success, Salesloft allows you to integrate with HubSpot CRM whereas Engage can only be integrated with SFDC.

Salesforce High-Velocity Sales vs Salesloft

Salesforce High-Velocity Sales is a sales acceleration platform that provides real-time insights to close more deals faster. Compared to Salesloft, Salesforce High-Velocity Sales is more focused on providing insight into your sales data with built-in analytics that can assist in better decision-making.

Salesforce High-Velocity Sales provides you the whole picture of what’s happening in your business, not just individual metrics to understand performance. It also integrates seamlessly with the most widely used CRMs like SugarCRM and Hubspot.

Salesforce High-Velocity Sales is best for mid-market companies with annual revenue of $20 million or more.

On the other hand, Salesloft is a next-generation sales platform powered by AI which makes it easy to automate your day-to-day selling tasks like appointment setting, lead scoring, automated emails, etc.

Who’s more expensive? Salesforce CRM or SalesLoft?

In terms of cost, Salesforce CRM is much more expensive than SalesLoft. It’s not unusual for businesses to spend over $300,000 on a license with SalesForce.

On the other hand, if you’re looking to create automated sales prospecting tools and engagement workflows at an affordable price tag, SalesLoft is your best bet.

SalesLoft doesn’t have any required contracts or large upfront fees so it’s ideal for small businesses who only need the basic features that Salesloft has to offer.

أي برنامج يتضمن ميزات أكثر/أفضل؟

Among the three platforms, Messenger Bot has the most features and capabilities. SalesForce is a close second, while Salesloft is third. The number and usefulness of features in a sales automation tool are what make it stand out. The more features the tool has, the better its ability to meet your business’ needs for managing leads and prospects.

Bottom Line: Which is Better – Salesforce CRM or SalesLoft?

The three platforms offer different sets of capabilities that address specific user requirements in sales automation tools. Messenger Bot is best suited for users who need to automate their sales processes. SalesLoft is best suited for users who need to manage a large number of leads and prospects, while SalesForce has an abundance of features that can help you in marketing automation tasks.

Choosing a sales automation tool can be tough. However, you can always refer to our sales automation tool comparison matrix and Salesforce CRM vs Messenger Bot: Which Is Better – The Ultimate Guide To Sales Automation Tools for help in making an informed choice.