Klaviyo vs HubSpot vs Messenger Bot – ¿Cuál es mejor para tu comercio electrónico?

Si eres un propietario de negocio, entonces uno de tus principales objetivos es aumentar los ingresos. ¿Y la mejor manera de hacerlo? ¡Aumentar las conversiones en tu sitio web! Sin embargo, no puedes simplemente concentrarte en obtener más tráfico y esperar lo mejor.

En esta entrada del blog, hablaremos sobre cómo Klaviyo, HubSpot y Messenger Bot se comparan en cuanto a aumentar conversiones. También te daremos algunos consejos para el éxito al utilizar estas herramientas para asegurarte de que tus tasas de conversión sean lo más altas posible!

¿Qué es HubSpot?

HubSpot es una plataforma de automatización de marketing que ayuda a las empresas a automatizar su proceso de generación de leads. Tiene herramientas que pueden ayudar a los especialistas en marketing con diferentes tareas como publicaciones en redes sociales, nutrición de correos electrónicos e informes, etc.

HubSpot también tiene herramientas que están diseñadas específicamente para tiendas de comercio electrónico. Por ejemplo, tiene software para ayudar a los usuarios a automatizar sus campañas de marketing por correo electrónico, generar leads, etc.

Te ayuda a operacionalizar tu proceso de ventas al automatizar tareas como la generación de leads y la nutrición de correos electrónicos. Te permite crear informes detallados para que puedas medir el ROI de tus campañas de marketing.

¿Qué es Klaviyo?

Klaviyo es una plataforma de automatización de marketing que ayuda a las empresas a comunicarse de manera más efectiva con sus clientes.

Klaviyo te permite enviar correos electrónicos y configurar potentes automatizaciones, aumentando tus ventas al poner la información correcta frente a los compradores potenciales cuando es más probable que compren. Debido a que Klaviyo está centrado en el cliente, siempre podrás entender el comportamiento de tus clientes y enviarles los mensajes más relevantes.

¿Qué es la aplicación Messenger Bot?

Messenger Bot App es una herramienta de mensajería impulsada por inteligencia artificial (IA) que te permite enviar mensajes automatizados y rastrear su rendimiento.

Con esta tecnología, los especialistas en marketing de Facebook pueden automatizar tareas para reducir costos asociados con soluciones manuales para el servicio al cliente. Ahorran tiempo al eliminar procesos complejos como escribir código y lo utilizan para enfocarse en aspectos más críticos de su negocio.

Puedes automatizar tareas simples, reducir costos asociados con soluciones manuales para el servicio al cliente, ahorrar tiempo al eliminar procesos complejos como escribir código y dedicar tu tiempo a enfocarte en otras cosas importantes en tu negocio de comercio electrónico.

Características de HubSpot vs Klaviyo vs Messenger Bot

Las tiendas de comercio electrónico están creciendo en número, pero muchas de ellas aún carecen de una estrategia efectiva de automatización de marketing.

Tanto HubSpot como Klaviyo son nombres líderes en todo lo relacionado con el comercio electrónico. Sin embargo, hay cierta confusión sobre qué plataforma sería mejor utilizar.

Dado que estas herramientas son potentes, este artículo tiene como objetivo aclarar algunas confusiones comparándolas en varios aspectos, incluidos precios y características. Esto te ayudará a decidir qué plataforma sería mejor para tu tienda de comercio electrónico para que pueda crecer exponencialmente!

Tablero

Un panel de control es un lugar donde puedes ver y analizar todos los datos importantes sobre tu negocio. Una plataforma de marketing/ventas es tan buena como la información que proporciona.

Klaviyo tiene un panel de control muy intuitivo y fácil de usar. Es fácil encontrar los datos que necesitas para tu negocio, no hay características innecesarias ni desorden.

HubSpot tiene muchas opciones en su página principal, lo que la hace parecer más complicada que Klaviyo, pero una vez que te acostumbras, todo se vuelve claro y comprensible.

Messenger Bot tiene un panel de control limpio y simple, pero está limitado a los datos más importantes. No ofrece características avanzadas ni análisis. Sin embargo, sigue siendo lo suficientemente completo como para darte una visión completa de tu negocio.

Campañas

Gestionar campañas para una tienda de comercio electrónico puede ser un proceso que consume tiempo.

Esta es una característica importante a considerar al decidir qué herramienta utilizarás para tu tienda, ya que afectará cuánto tiempo y esfuerzo dediques a gestionar campañas a través de correo electrónico, anuncios de Facebook o Google Adwords.

Klaviyo es una herramienta que gestiona campañas en un solo lugar, lo que significa que podrás ver todos tus correos electrónicos y anuncios de Facebook (y Google Adwords si agregas su Power Editor) desde la misma plataforma.

Esto puede ayudar a reducir errores, ya que no hay necesidad de alternar entre diferentes herramientas al crear campañas.

Sin embargo, la desventaja de Klaviyo es que necesitarás ingresar toda la información de tu campaña manualmente para cada plataforma (correo electrónico, anuncios de Facebook y Google Adwords). Esto puede ser engorroso si gestionas campañas en múltiples plataformas o tienes presupuestos más grandes que requieren que crees reglas más complejas para optimizar el rendimiento.

Por otro lado, HubSpot y Messenger Bot gestionan campañas a través de múltiples plataformas, pero en este caso, necesitarás usar sus integraciones para anuncios de Facebook y Google Adwords.

Por ejemplo, HubSpot se integra con Facebook Ads Manager para que puedas crear tu anuncio dentro de la plataforma de HubSpot. Luego seleccionas opciones como segmentación o presupuesto sin tener que salir de la herramienta.

Esto es útil ya que puede reducir errores y hacer que el proceso de creación de campañas sea más eficiente. La desventaja de este enfoque es que necesitarás usar sus integraciones, que pueden no ser tan flexibles o personalizables como algunas de las herramientas independientes (como Klaviyo).

Messenger Bot es una herramienta única que no gestiona campañas de la misma manera que Klaviyo y HubSpot.

En lugar de gestionar tus anuncios de Facebook desde su plataforma, envías mensajes desde Messenger a tu bot y este gestiona todas tus campañas publicitarias por ti!

Con este enfoque, no hay necesidad de crear campañas manualmente en anuncios de Facebook o Google Adwords, ya que el bot hace todo por ti.

Sin embargo, una desventaja es que Messenger Bot solo gestiona campañas publicitarias a través de su aplicación, por lo que no funciona con otras plataformas como lo hacen Klaviyo y HubSpot. Esto puede ser un factor decisivo si tu tienda gestiona múltiples canales de marketing a través de diferentes herramientas/plataformas.

Integraciones

An e-commerce platform should be able to integrate with other tools and services because this is how it gets the most valuable data for better analysis and marketing/sales strategies.

Klaviyo integrates with over 600+ apps, including many of the other top e-commerce tools like Shopify and BigCommerce.

This is helpful since it allows you to import your data from these tools into Klaviyo so that you can send emails or create Facebook ads without needing to input any information manually. Plus, if there are specific integrations with other apps, like with e-commerce platforms (i.e. Shopify and BigCommerce), you’ll be able to download your product list and images directly from these stores into Klaviyo – which can save a lot of time!

HubSpot integrates with over 500+ tools, including some other top e-commerce tools like Magento and BigCommerce.

This is helpful since it allows you to import your data from these tools into HubSpot so that you can send emails or create Facebook ads without needing to input any information manually. Plus, if there are specific integrations with other apps, like e-commerce platforms (i.e., Shopify & Magento), you’ll be able to download your product list and images directly from these stores into HubSpot – which can save a lot of time!

Messenger Bot App integrates with Zapier, JSON API, Google Sheets, and WooCommerce.

This is helpful since it allows you to import your data from these tools into Messenger Bot so that you can send messages without needing to input any information manually.

For Ecommerce Platforms

Integration with e-commerce platforms is a huge factor in choosing an email automation platform. If your e-commerce platform is integrated with the solution, it can work to make sure that all of your data and campaigns are updated consistently across both platforms. This will allow you to spend less time keeping up with everything yourself and more time focusing on driving sales for your business through marketing initiatives.

Klaviyo doesn’t currently integrate with any eCommerce platforms, meaning that you will need to use a separate solution. If your platform does not have an integration for Klaviyo though, there are ways around this problem by using Zapier and Webhooks.

HubSpot offers integrations with e-commerce solutions like Shopify and Woocommerce. This can be a great way to get your data in sync with HubSpot, but it does mean that you will need to use two different tools for all of your marketing activity.

Messenger Bot integrates with WooCommerce only, but it’s a powerful option. As an added bonus, this integration can be set up in just minutes from within your Messenger Bot account! You can also create your own customizable ecommerce store within Messenger.

Analytics vs Reports of Data

Analytics and reporting are keys for eCommerce marketers.

While they are both important, there is one major difference: Analytics will allow you to see how people interact with your website while reporting allows you to see certain data about what happened on your site. The type of information available in each depends on the service, but you’ll generally be able to see things like how many people visited your site in a given time period and what percentage of them completed key actions.

You need analytics to understand which parts of your website are successful or not while reports will help you find out where customers are dropping off.

Klaviyo has very informative reporting. You can see the number of people who visited your site, what they did while on it, and where they came from to name just a few things. With analytics, you get information about how much time people spend interacting with certain parts of your website as well as their paths through it so you’ll know which parts of it work best.

With HubSpot, you can get reports on the number of people who visited your site and how long they spent there as well as where they came from (this information is found in analytics). What’s great about HubSpot is that their reporting gives a lot more detail than just what we mentioned here so if you need to know more about certain parts of your site, it’s worth checking out.

With Messenger Bot for eCommerce, you’ll be able to see reports on the number of people who used it and how many times they interacted with different features. Messenger Bot provides comprehensive analytics, but it’s worth noting that some of the information isn’t as in-depth as what you’ll find on other platforms.

When it comes to reporting, HubSpot has a lot more detail than Klaviyo and Messenger Bot for eCommerce while Klaviyo provides helpful analytics like time spent and path analysis.

For eCommerce, it’s important to have both reporting and analytics so you can get useful information about your site. Both Klaviyo and HubSpot provide helpful reports while Messenger Bot for eCommerce provides comprehensive analytics but doesn’t quite match up in terms of detail.

Opt-In Forms

Opt-in forms are crucial to marketing and email automation. Opt-in forms can be used in many ways.

Opt-in forms help your company because it allows you to create a list of people who are interested in what you have to offer. This is beneficial because once they opt into your list they are more likely to open emails and engage with your company.

Klaviyo’s opt-in forms are very easy to use and implement. You can create a variety of opt-in forms, including popups, slide-ins, floating bars, etc., as well as integrate with your existing email marketing tools such as MailChimp or Salesforce Marketing Cloud.

HubSpot’s opt-in forms are easily customizable which is great for marketers who want more control over their forms. You can create custom fields, conditional logic to show or hide form buttons based on previous form submissions, etc.

Messenger Bot’s opt-in forms are simple and have similar options as HubSpot for creating your own unique messages. Messenger Bots also allows you to capture lead information if someone submits the message “Get Started” or “Contact Us” from their phone.

Overall, all three tools offer great opt-in forms. Klaviyo’s opt-in forms are the most customizable and Messenger Bot has the best call to action buttons, but HubSpot also offers easy customization for less experienced marketers.

Flows vs Automation

Workflows and automation are an important part of any marketing strategy. They allow marketers to set up sequences of events that lead customers through a specific process and can be used for anything from customer onboarding to closing sales.

Klaviyo’s workflows are highly detailed and can be used for a number of different purposes. You have the ability to create campaigns that run indefinitely, depending on whether or not particular actions are completed by your customers. On top of this, you can set up automated rules based on customer behavior so each person gets the experience they need as part of their path through your funnel.

Messenger Bot’s automation is very straightforward and designed to move customers from one step of the funnel to another based on their behavior. Some examples include sending a welcome message when someone subscribes, or following up with your subscribers after they’ve made a purchase and asking them which products they’re interested in next time around (and then sending those products to them).

HubSpot’s automation workflows are easy enough for even beginners to create and manage. You have the ability to set up sub-workflows that are triggered by different events, including abandoned cart emails or any number of customer actions throughout your funnel (like clicking on a product page or visiting your website after signing up for an account).

Flows and automation of the three platforms are all very effective and useful for different purposes. The more you know about your customers, the better equipped you are to set up sequences of events that lead them through a process they’re interested in taking part in (whether it’s getting onboarded or making an additional purchase).

There is no “best” platform for flows or automation since each one offers something unique that can’t be found anywhere else.

Tags

Tags are a critical feature for eCommerce businesses. This is because you want to be able to tag your customers and email them later based on their interests, shopping history, or past purchases.

With Klaviyo, you can create unlimited tags which will help you segment your audience better in the future.  Tags are great for personalizing emails as well as sending targeted email campaigns.  You can also use tags to create dynamic segments which will allow you to segment your audience based on their behavior and actions within the platform (i.e., if they viewed a product, added it to the cart but did not purchase).

With HubSpot, there is an unlimited amount of tagging that you can do as well.  Tagging is a great way to personalize your email content and segment based on behavior within the platform.

With Messenger, there are also unlimited tags that you can use during the process of messaging with your customers and prospects over chat/messenger which helps to create more personalized interactions and allows for better engagement through relevant messages.

As you can see, all three platforms have great tagging capabilities to help with personalizing your marketing and interactions.  The key difference is that Klaviyo has more customization for email content (dynamic segments) while HubSpot focuses on inbound/content marketing campaigns better than the other two platforms.

You should also take into account the number of tags you currently need.  If you are looking for more advanced tagging capabilities (i.e., dynamic segments), then Klaviyo is your best bet.

Tagging is an important feature that can help to increase engagement and revenue with your eCommerce business depending on how many tags you have access to.

Segmentación

Segmentation is an important feature for e-commerce businesses. Without it, you are essentially sending the same message to all of your customers without regard for who they are or what their interests are.

Segmentation in Klaviyo is based on specific types of actions people have taken on your website. Additionally, you can also create custom audiences based on specific criteria that are important to your business. HubSpot, on the other hand, has a robust tagging system that makes it easy to segment people based on what they have purchased, how long they’ve been subscribers for, and even their location.

Messenger Bot allows segmentation based on the types of messages people have received from you. For example, if someone has not opened your last five messages, Messenger Bot will be able to tell that person is “at-risk” and send them a special offer or discount code.

In conclusion, Klaviyo has the best segmentation system because of its ability to track specific actions people have taken on your website. HubSpot and Messenger Bot, on the other hand, have a robust tagging system that makes it easy to segment people based on what they’ve purchased and their location.

SMS

SMSing your customers is a valuable way to communicate with them because it’s more personal than email. The only downside of SMS, however, is the cost associated with sending messages by phone number can be expensive depending on how many people you are texting at once.

Klaviyo has features to allow e-commerce marketers to manage both automated and transactional SMS messages.

HubSpot doesn’t have a specific feature for sending text messages, but you can link your business number with Twilio and send bulk texts through their API. While it’s not as robust as Klaviyo’s offering, this is still a valuable feature.

While Messenger Bot is not directly applicable to SMS messaging, they do help you communicate with your customers using one of the most popular communication channels today – text messages. This is essential for retailers who want to offer their customers a more personal way of interacting with them online.

SMSing your customers is a great way to communicate with them.

Klaviyo has features for both automated and transactional SMS messaging, while HubSpot can leverage SMS integrations to send bulk texts. Messenger Bot helps you interact with your customers using text messages which is essential for retailers who want personal interactions online.

Overall, Messenger Bot is the best way to communicate with your customers.

Precios

Pricing is important to consider when choosing tools for your business. The three different blog post content services vary in price, so it’s important to weigh the pros and cons of each plan before committing to a service.

Klaviyo’s free plan is very generous, but its paid plans are affordable. It’s also possible to pay month-to-month without having to sign a contract with Klaviyo. The free plan allows you to have up to 250 contacts and send 500 emails. You can track unique opens, click rates, etc., so this is a great way to test out Klaviyo’s services before paying for them.

Hubspot offers a $50/month starter pack that gives you access to its entire email marketing software, including contact management and integrations. HubSpot’s pricing can go up to $3,200/month.

Messenger Bot Premium costs $29.99/month. It has two other plans: Pro ($49.99/30 days) and Agency ($299.99/30 days). However, it can go as low as $4.99/month for the first 30 days in a limited time.

Overall, Klaviyo’s free plan is a great way to start using Klaviyo. HubSpot and Messenger Bot have similar prices, so it really comes down to which one you prefer more when deciding between them for your business.

Marketing por Correo Electrónico

Email marketing is the most important aspect of e-commerce. It is how you get people to buy products on your website and ultimately make money online.

When it comes to email marketing, there are many features that help make a great platform including segmentation, automation, reporting, and more.

Hay muchas más características que no estoy mencionando aquí, pero estas tres, Klaviyo vs HubSpot vs Messenger Bot, tienen conjuntos de características similares para el marketing por correo electrónico, que se discutirán con más detalle a continuación.

Klaviyo has a great email marketing platform that allows you to segment your list based on behavior, e.g., people who have bought from the website recently or not at all yet.

Their reporting suite is also top-notch for seeing how well your emails are doing and understanding what content works best for customers in different segments. You can even create custom reports to see how well your emails are doing.

On the other hand, HubSpot has a great email marketing platform that has all the features of Klaviyo but also includes some additional ones. For example, you can send emails instantly through their “Send Later” feature which makes it easy to have time-sensitive deals or coupons.

HubSpot’s reporting suite is also very good for seeing how well your campaigns are doing in comparison to others in different categories.

Finally, Messenger Bot has a feature-rich platform that is great for marketers who are looking to automate their email marketing campaigns with product recommendations or content updates based on behavior. It also will show you how well your emails are doing through its reporting suite which includes open rates and clickthroughs among other things.

Based on the comparison, the best email marketing platform is Klaviyo. (Add more info.) The tool is a great system for marketers who are looking to automate their campaigns and segment by behavior. Hubspot and Messenger Bot are also great tools for marketers looking to automate their email marketing campaigns.

It is important that you get customers who have not bought from your website on your list since they are more likely to buy in the future. The best way to do this is through automated emails which can be done with all three of these platforms.

Idiomas Soportados

When choosing a marketing/sales platform for your e-commerce store, it’s important to consider what languages are supported. If you sell products in multiple countries or even just want your customers to be able to write their own messages, it is best if the platform can support many different languages. Having a multilingual feature will also allow businesses like yours to avoid google penalties for duplicate content that may otherwise occur with one-language platforms. (Write a few sentences about the importance of languages in marketing automation. Use language that denotes why it is important for an e-commerce business.

A lot can be gained from having multi-language support when it comes to your store’s blog and landing pages, such as boosting SEO rankings

Klaviyo supports over 21 languages. If you are looking to expand your business into new markets, or just want to have the widest reach for potential customers across different platforms, then Klaviyo is the best choice.

HubSpot supports 5 languages, including English, French, German, Spanish, and Mandarin. Messenger Bot only has English support which makes it impossible to move forward in countries where English isn’t their primary language.

Community & Resources

Resources and community are important to consider when making a marketing decision. While both platforms have excellent support options, it’s vital that you choose one which fits your business’ needs and goals.

Klaviyo and HubSpot both have excellent resources and communities available to help users find the best possible solution.

While there are some helpful articles on their website, they don’t offer nearly as much support for free plans compared to Klaviyo or Hubspot. This option might be better if you need more hands-on experience.

Overall, HubSpot offers the best community and resources of these three platforms. (Explain why.) Hubspot’s free trial and in-person workshops allow you to try the software before committing. This is a great way for marketers to really get familiar with HubSpot’s features, which will make it easier when they need support later on down the line.

Preguntas frecuentes

What is the cheapest HubSpot or Klaviyo?

Between HubSpot and Klaviyo, Klaviyo has the cheaper pricing model. There are many different pricing plans, but the cheapest plan for Klaviyo is $29/month and HubSpot’s lowest priced option starts at $100/month.

However, HubSpot has more integrations with other software than Klaviyo.

¿Cómo se comparan HubSpot y Klaviyo?

Marketing contacts are all the people who have contacted you for any reason over a set period of time.

It is important to track these contacts because it gives insight into what your customer base looks like and what they want from your products or services.

Having an idea about how many people have contacted you over a set period of time allows for better decision-making regarding marketing and advertising. For example, knowing how many contacts are purchased from your e-commerce platform can help inform what kind of products to create or services to offer in the future.

What exactly do marketing contacts mean?

Marketing contacts are all the people who have contacted you for any reason over a set period of time.

It is important to track these contacts because it gives insight into what your customer base looks like and what they want from your products or services.

Having an idea about how many people have contacted you over a set period of time allows for better decision-making regarding marketing and advertising. For example, knowing how many contacts are purchased from your e-commerce platform can help inform what kind of products to create or services to offer in the future.

Which is more established, HubSpot or Klaviyo?

HubSpot and Klaviyo are both established and widely used, but Hubspot is an all-in-one SMB marketing platform that includes around 50 integrated apps. It has a larger market share than Klaviyo, which makes it more likely you’ll be able to find help for any issues with your app by searching online communities. This also means there are more people creating apps for Hubspot, giving you more choices when selecting a tool.

Klaviyo is smaller but also has an active community of users who are happy to help out if your app doesn’t work as expected. This means it requires less support than HubSpot, which could save you money in the long run.

How do you decide which one is best for your business?

To help you decide which platform is best for your e-commerce business, here are some questions to consider:

* What kind of functionality does the software offer?

* ¿Qué tan fácil es navegar y usar sus características?

* ¿Cuál es el costo de adquisición (cuánto cobran por usuario?) y cuánto ingreso necesitarás generar para que tu ROI sea positivo?

* ¿Qué características adicionales ofrece el software que podrían ser importantes para ti y qué tan fáciles son de usar?

¿Qué opciones de precios tienen (mensual, anual, por transacción)?

¿Cuánto tráfico necesitarás generar para justificar su costo de adquisición o los ingresos necesarios para justificar su rentabilidad?

Estas preguntas te ayudarán a determinar qué plataforma podría ser la mejor para tu negocio de comercio electrónico.

Conclusión

El comercio electrónico es una parte esencial de cualquier negocio.

Con el auge de la tecnología, el comercio electrónico se está volviendo cada vez más popular tanto para los consumidores como para los comerciantes. Eso significa que hay más opciones que nunca para ayudar a que tu tienda en línea sea lo más exitosa posible.

HubSpot, Klaviyo y Messenger Bot son todas opciones populares para el marketing de comercio electrónico.

¿Cuál es el ganador de esta comparación? Bueno, depende de lo que necesites de una plataforma de marketing de comercio electrónico. Cada una tiene pros y contras que hacen que cada opción sea única, pero lo más importante es encontrar la mejor que se ajuste a tu empresa.