The CRM market is a competitive one, with many options to consider. There are the traditional CRM tools like Salesforce and HubSpot, as well as more modern-day alternatives such as Messenger Bot. The decision process can be difficult for businesses that want to keep their costs low while still taking advantage of the latest technologies. In this blog post, we will explore how each platform compares in terms of cost, features, scalability, and integrations.
La plateforme CRM HubSpot
HubSpot CRM is a great solution for those who want an easy-to-use platform where they can manage their contacts and leads, create personalized campaigns with email templates, set up automated tasks like follow-ups or tracking updates.
It also has integrations with other popular marketing tools like social media management platforms Hootsuite and Buffer to help you build your online presence and manage your social media accounts.
The HubSpot CRM is perfect for small businesses and startups who want a good-looking platform to help them with their marketing, sales, and customer service needs.
Plateforme CRM Salesforce
Salesforce CRM is a leading customer relationship management (CRM) platform. Salesforce is built on the cloud, and it’s an application that runs in the browser or on mobile devices to give business professionals access to company data wherever they are. With this flexibility of use, businesses can improve productivity by more closely connecting with customers and employees alike.
Salesforce CRM is now available for smartwatches, giving customers the power to take control of their business in real-time and from anywhere. It’s a powerful way for salespeople to be more productive with Salesforce Wearables on Apple Watches or Android wearables such as Google Glasses.
Salesforce has many great features including lead management, email automation, and lead scoring.
Messenger Bot
Messenger Bot is a great platform for customer relationship management. It can be used as an in-app chat or to send messages and reminders about events, deliveries, and more. There are many features such as the ability to link other platforms like email, calendaring apps, and more.
Even if people don’t have a Facebook account or Messenger app installed on their phone they can still see your messages in their web browser because it’s been designed with accessibility in mind. You’re also able to send photos, videos, GIFs, files, and more.
Aperçu
CRM platforms are the center of a company’s customer-centric strategy. It is where all your data on customers, their interactions with you and other businesses in your ecosystem, go to be worked with by employees who are specially trained for that purpose.
HubSpot, Salesforce, and Messenger Bot are three CRM platforms that are making waves in the industry. They have different features and prices, but they do share one thing – their ability to improve customer interactions with your company by giving employees a central place to work from.
Our next section will provide you with insight into these three CRM platform’s strengths as well as weaknesses.
Que fait HubSpot ?
HubSpot is a tool designed to help businesses drive traffic, leads, and customers.
HubSpot is an all-in-one marketing software suite that does everything from managing your company’s social media accounts to handling customer service inquiries. The HubSpot CRM has the ability for companies to manage their contacts within one platform with advanced features such as lead scoring, lead routing, and email automation.
HubSpot CRM is a powerful customer relationship management system that helps companies manage contact details, as well as marketing-related tasks such as email campaigns and webinars.
Que fait Salesforce ?
Salesforce is the most widely used CRM system in the world. It is designed to help you manage your customer relationships and prospecting opportunities with sales, service, marketing & advertising, commerce, community building, and social engagement tools all-in-one place.
Salesforce is your home base for all things sales. It can be used to track the progress of leads, manage tasks and calendar activities, perform competitive analysis, forecast revenue with precision thanks to its powerful forecasting tools, and close deals more effectively with its CRM integration features which allow you to create custom workflows that automate tedious processes. Salesforce also integrates with many other CRMs like HubSpot and Microsoft Dynamics.
What does Messenger Bot do?
Messenger Bot is a great way to interact with CRM tools like Hubspot, Salesforce. It’s the only platform that lets you manage sales and customer service through one interface.
Capacités
Let’s take a look at the main capabilities of these three CRM platforms and how they compare.
Contrôle total et flexibilité
A flexible CRM platform should offer total control and flexibility for its users. Total control means that the user has complete freedom over how they use their CRM platform, while still being limited by some built-in boundaries of what the software can actually do. Flexibility refers to a company’s ability to adapt quickly and easily to changing business needs without having to invest in new software or pay for a complete overhaul.
Salesforce offers unparalleled flexibility with well-organized tabs and options, but it’s hard to get around without training or experience in the software. HubSpot is more user-friendly because of its pre-defined layouts that are easy to navigate through on your own time–no need for any outside help. Messenger bot, on the other hand, provides a lot of flexibility because it’s so customizable and simple to use. It also offers simplicity that HubSpot lacks because you don’t have to navigate through many tabs or pages–all your CRM data is available at one glance for easy access.
Salesforce offers unparalleled flexibility with well-organized tabs and options, but it’s hard to get around without training or experience in the software. HubSpot is more user-friendly because of its pre-defined layouts that are easy to navigate through on your own time–no need for any outside help. Messenger bot, on the other hand, provides a lot of flexibility because it’s so customizable and simple to use.
Puissance et Fonctionnalité
The functionality of the CRM and Salesforce are notoriously different. HubSpot CRM is a more straightforward system, while Salesforce offers an array of tools that can be used for various purposes.
HubSpot CRM allows you to enter tasks with their due date and assign them to the appropriate people or departments in your company; it also has features like lead scoring and analytics which the Salesforce platform does not offer. Salesforce, on the other hand, comes with a wide range of features that are vital for sales professionals and business owners alike – it can be used to track your leads’ progress from lead generation through conversion.
Salesforce is also more customizable than HubSpot CRM; you can create custom objects, fields, and reports to meet your specific needs.
Salesforce also offers a robust set of features for customer service teams that HubSpot CRM doesn’t offer – it has tools for managing cases in the system which is an invaluable asset when you have hundreds or thousands of customers with individualized support plans.
Messenger Bot, on the other hand, has a more streamlined focus on customer service. It offers an intuitive interface that doesn’t require any prior knowledge of the platform to use it effectively and has features like chatbots which can handle tasks such as sending receipts or confirming flight details.
Facilité d'utilisation et Adoption
HubSpot is the go-to CRM for small businesses that can’t afford enterprise resources.
HubSpot has a reputation of being intuitive to use and is great if you’re not looking for advanced features.
Salesforce won’t win any awards from anyone who’s trying to make it easier on themselves by avoiding complexity. They take pride in their user interface, which is very powerful.
But if it’s too complex for you, they have an option to simplify the user experience called Lightning Experience.
On top of this Salesforce also has a mobile app that will help make life easier on the go or in your office when you need something fast and don’t want to take time out to leave.
Messenger Bot is fast, easy to use, and can be accessed from any device or browser with an internet connection. This feature makes it a great option for people who want the convenience of having all their tasks in one place regardless if they are at work, home, on vacation, or anywhere else!
All-in-one Platform
An all-in-one platform is a system that contains all the necessary tools – in one place, for an organization to perform specific functions.
Salesforce is not an all-in-one platform because it has no chatbot or email management functionality. HubSpot and Messenger Bot are both considered All-in-One platforms as they have everything you need to run a business effectively.
All-in-one platforms will allow you to save time, money, and resources by having everything together in one place. Depending on the size of your company or organization – an all-in-one platform may not be necessary. For a small business with just one or two employees, for example, it might make more sense to use their existing CRM, rather than an all-in-one platform.
Évolutivité et Personnalisation
Personnalisation :
Salesforce has the most customization. There are many options for every aspect of your dashboard, as well as a wide range of templates that you can use to build pages or configure reports and dashboards. You’re not limited in what you can do with Salesforce, but it does take some time to get used to how all of the components work together.
Messenger Bot is the least customizable of these three platforms – it’s nearly impossible to customize anything other than your welcome message, and you can’t import any kind of data into the bot from other sources. HubSpot CRM has a few more customization options available than Messenger Bot does, but not as many as Salesforce.
Échelle :
HubSpot CRM scales well for smaller businesses that want to track marketing metrics like website traffic or social media engagement — all without having to maintain an additional database to do so. It offers robust features for lead tracking and conversion rates too, which makes it easy for marketers at small companies with limited resources (or no developers) to measure how their campaigns are performing across channels on a month-to-month basis.
Salesforce is the most scalable option of these three, so it’s a good choice for larger businesses with more resources and an extensive customer base to keep track of. It has features that allow you to view data from external sources like Stripe or QuickBooks online without having to import them into Salesforce yourself — no matter how many connections your company needs. Messenger Bot doesn’t scale well at all – only one person can be in a chatroom at any given time, which makes it difficult if you’re trying to manage different teams across multiple departments or geographies.
Ecosystem
The HubSpot ecosystem is much more robust than Salesforce in terms of marketing automation and integrations. In addition, the data between platforms mirrors this disparity: while both have integrated Marketing Automation tools, HubSpot’s CRM has a ton of additional features that allow it to be used for other purposes such as email campaigns or customer survey management.
Although Messenger Bot is new in the market, it offers a lot of features that are helpful especially to small businesses. However, it isn’t as robust as the other two platforms.
Support That Scales With You
Customer support is a critical part of any CRM. With the rise in popularity of chatbots, it is important to compare each company’s customer support strategies and how they can scale with your organization.
HubSpot :
-With HubSpot, you will get 24/365 access to their customer service team via phone or live chat;
-The software also includes an extensive knowledge base that covers everything from day one set up through advanced functionality items; and
-They offer training programs for new customers as well as a “help desk on-demand” where you are connected by video conference directly with experts who walk you step by step through whatever issue has arisen before giving out contact information if assistance is needed beyond what was offered.
Salesforce:
-They offer live chat and phone support that is available 24/365;
-You have access to a knowledge base, but it does not seem as expansive or easy to navigate through as Hubspot’s; and
-No training program. The only assistance offered for new customers is connecting you with what they call “accountability partners” who contact you on a more personal level once per week via email or phone call. They do this until your team feels comfortable in understanding the software. As far as help desk services are concerned, there really isn’t one outside of signing up for Salesforce success which costs anywhere from $50-$100 monthly depending on how many people need customer service support.
Bot Messenger :
-There is live chat offered for Messenger Bots; and
-An automated customer service bot will send you a message when it detects an error in your system or if there has been unresponsiveness during the day, but that’s about all the help available through this channel. That being said, the company does offer a space to ask questions on their website which can be incredibly helpful with more basic issues.
To summarize everything from what we have learned so far: HubSpot seems to provide much better customer support than Salesforce at first glance because they are 24/365 accessible by phone and live chat while also offering training programs as well as video conference connections where experts walk you through how to navigate the software. Salesforce doesn’t offer a customer support training program, but they do offer a help desk on-demand where you are connected with an expert who will walk you through whatever issue has arisen before giving out contact information if assistance is needed beyond what was offered.
With that being said, all CRMs have their pros and cons so it’s up to your organization as a whole to decide which one best fits your needs. There is no right or wrong answer when comparing these two platforms; there simply exists different ones for different teams at any given time in need of new technology like this!
HubSpot and Salesforce Integration
Integrations with HubSpot and Salesforce allow for streamlined customer data entry. With the help of these integrations, you’ll be able to sync your contacts from one platform to another in seconds without duplicating lists or manually adding information each time a new contact is created. When working across multiple platforms, it’s helpful not to have to spend valuable resources on double-entry tasks like manual data entry and syncing – especially when it can all happen automatically via integration between two enterprise software giants!
Tarification
HubSpot
HubSpot is the most expensive CRM of them all. For a starter plan, you’ll pay $45/month. For a professional plan, you’ll pay $360/month. For an enterprise plan, you’ll pay $1200 per month.
Salesforce
The monthly fee for Salesforce is an affordable option – but it’s important to note that this doesn’t mean they’re sacrificing any features or functionality. The next four plans are very similar in cost as well so if you have a smaller team we recommend going with one of these options instead!
- Essentials: $25/user/month
- Professionnel : $100/utilisateur/mois
- Entreprise : $174/utilisateur/mois
- Illimité : $325/utilisateur/mois
Messenger Bot
Le bot Messenger propose une solution gratuite – parfaite pour les petites entreprises qui commencent ou celles qui n'ont besoin que d'outils de base comme des tableaux de bord de ventes et des modèles de marketing par e-mail. Cependant, si vous souhaitez accéder à plus de fonctionnalités, vous pouvez vous abonner à Messenger Bot premium. Cela ne coûte que $4,99 pour les 30 premiers jours et $9,99 pour les mois suivants. Messenger Bot est de loin l'option la plus abordable parmi les trois plateformes.
Pour résumer, HubSpot est le CRM le plus cher, suivi de Salesforce et enfin Messenger Bot. Le tarif mensuel pour HubSpot commence à $45/mois, ce qui peut rapidement s'accumuler si vous payez pour plus d'un utilisateur. Si votre équipe a un nombre d'employés plus réduit ou n'a besoin que de fonctionnalités de base, nous recommandons de choisir soit Salesforce soit Messenger Bot – les deux sont des options abordables qui ne sacrifient aucune fonctionnalité.
Les trois plateformes offrent d'excellents outils, mais tout dépend des besoins spécifiques de votre entreprise !
Que disent les clients ?
Les clients adorent HubSpot CRM car il est facile à utiliser et dispose de nombreuses fonctionnalités.
Les clients apprécient que Salesforce soit gratuit jusqu'à 1000 contacts, mais ils n'aiment pas le coût élevé des frais mensuels après cela.
Les clients de Messenger Bot disent des choses comme « Ça fonctionne ! J'ai parlé à quelqu'un, j'ai eu ma question répondue en moins de 30 secondes » ou « Je ne suis pas sûr si c'était juste une réponse automatisée. »
La meilleure décision pour votre entreprise dépendra de ce dont vous avez besoin et combien d'argent vous êtes prêt à dépenser. Vous devriez prendre en compte les avis des clients, les prix, les fonctionnalités, etc. lors de l'achat d'un CRM.
HubSpot CRM est génial car il a toutes les fonctionnalités que les clients recherchaient dans une plateforme tout en étant facile à utiliser. Les frais mensuels de Salesforce sont trop élevés après 1000 contacts, donc nous ne les recommandons pas si votre entreprise n'a pas plus de 1000 personnes utilisant activement le système en même temps. Messenger Bot est une option intéressante pour les petites entreprises.
Comment pouvez-vous décider si Salesforce ou HubSpot est meilleur pour votre entreprise ?
Votre plateforme CRM doit correspondre aux besoins et aux objectifs de votre entreprise.
Il est important de comprendre quel type de données vous avez besoin pour prendre une décision, ainsi que quelle voie est la meilleure si vous souhaitez une solution tout-en-un ou s'il serait préférable d'utiliser uniquement les fonctionnalités de marketing par e-mail.
Vous voudrez également considérer le temps nécessaire pour la mise en œuvre et la formation avant de décider de votre plateforme CRM.
Avez-vous des besoins spécifiques qui ne sont pas satisfaits par HubSpot ou Salesforce ? Si oui, ces autres plateformes pourraient mieux correspondre à ce dont vous avez besoin.
Il est important de comprendre quel type de données vous avez besoin pour prendre une décision, ainsi que quelle voie est la meilleure si vous souhaitez une solution tout-en-un ou s'il serait préférable d'utiliser uniquement les fonctionnalités de marketing par e-mail.
Certaines personnes pourraient ne voir que les avantages d'acheter et de mettre en œuvre un seul programme plutôt que de payer pour deux programmes différents. Cependant, d'autres pourraient trouver qu'elles obtiennent plus de valeur en ayant les deux plateformes car elles ont des besoins différents (comme les commerciaux qui travaillent depuis chez eux).
Which CRM should you choose?
« Quelle est la meilleure plateforme pour votre entreprise ? » Cette question peut être répondue par trois plateformes différentes qui peuvent vous convenir, selon le type d'entreprise que vous avez. Si vous cherchez à gérer des contacts et des prospects ainsi qu'à planifier des réunions, alors HubSpot CRM fonctionnera probablement mieux que Salesforce ou Messenger Bot car il offre des fonctionnalités de gestion des contacts plus approfondies comme des notes et des rappels, tout en permettant une collaboration avec d'autres membres de l'équipe en quelques secondes depuis n'importe quel appareil. Mais si tout ce dont vous avez besoin est un moyen de rester en contact avec des prospects via des campagnes de marketing par e-mail – qu'elles soient automatisées ou manuelles – alors un CRM comme HubSpot serait plus que suffisant, et vous pouvez probablement vous passer du coût d'un abonnement à Salesforce ou Messenger Bot.
HubSpot CRM offre de nombreuses fonctionnalités qui peuvent aider votre entreprise à croître grâce à l'automatisation du marketing – comme des campagnes par e-mail ou la gestion des contacts – tout en permettant la collaboration sur des projets avec d'autres membres de l'équipe. Cela ne veut pas dire que si vous recherchez un outil purement axé sur la génération de leads, alors Messenger Bot fonctionnera mieux. La meilleure façon de découvrir quelle plateforme convient à vos besoins est d'évaluer quel type de données vous avez besoin ? Souhaitez-vous gérer des contacts/prospects ainsi que planifier des réunions ? Mon objectif principal en utilisant ce logiciel est-il simplement de faire de la prospection ?
Donc, lorsque vous choisissez dans quel CRM investir, pensez à ce dont votre entreprise a besoin et évaluez si ce service conviendrait au type de données gérées dans le système. La meilleure plateforme pour votre entreprise parmi ces trois options dépend entièrement de ce dont votre entreprise a besoin.
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