SalesLoft बनाम Salesforce CRM बनाम Messenger Bot: बिक्री स्वचालन उपकरणों के लिए अंतिम गाइड

स्वचालन बिक्री प्रक्रिया का एक महत्वपूर्ण हिस्सा है क्योंकि यह कई मैनुअल कार्यों को हटा देता है जो समय लेने वाले और दोहराए जाने वाले होते हैं। इस लेख में उल्लेखित उपकरण आपको अपने ग्राहकों को बेहतर समझने, अभियानों का प्रबंधन अधिक कुशलता से करने, पारंपरिक विपणन प्रयासों से जुड़े लागतों को बचाने और संभावित ग्राहकों से सही समय पर संपर्क करके राजस्व बढ़ाने में मदद कर सकते हैं।

SalesLoft बनाम Salesforce CRM बनाम Messenger Bot: बिक्री स्वचालन बिक्री प्रौद्योगिकी का शिखर है। यह बुनियादी ईमेल प्रबंधन से SalesLoft, Salesforce CRM और Messenger Bot जैसे अधिक उन्नत उपकरणों में विकसित हुआ है। तीनों सबसे लोकप्रिय समाधान कीमत, सुविधाओं और एकीकरण के मामले में बहुत भिन्न हैं। आपके व्यवसाय की आवश्यकताओं के लिए कौन सा समाधान सबसे अच्छा काम करेगा, यह तय करने में मदद करने के लिए, हमने सभी तीन उत्पादों की तुलना करने के लिए यह अंतिम गाइड बनाई है!

सेल्सफोर्स सीआरएम

Salesforce CRM एक ग्राहक संबंध प्रबंधन सॉफ़्टवेयर है जो बिक्री टीमों को उनके लीड और पाइपलाइन का प्रबंधन करने में मदद करता है। यह प्लेटफ़ॉर्म लीड नर्चरिंग, सोशल सेलिंग, पूर्वानुमान पाइपलाइनों आदि जैसी सुविधाएँ प्रदान करता है ताकि व्यवसाय ग्राहकों के साथ मजबूत संबंध विकसित करके राजस्व बढ़ा सकें।

Salesforce का एक बड़ा लाभ यह है कि यह बिना किसी क्रेडिट कार्ड की आवश्यकता के एक मुफ्त परीक्षण प्रदान करता है। यह प्लेटफ़ॉर्म व्यवसायों को उनके ग्राहक आधार को बढ़ाने और उन्हें लोगों के रूप में, न कि केवल लीड के रूप में, बेहतर समझने के लिए आवश्यक उपकरण प्रदान करता है।

SalesLoft

Salesloft एक बिक्री स्वचालन सॉफ़्टवेयर है जिसे व्यवसायों को उनकी बिक्री प्रयासों को बढ़ावा देने में मदद करने के लिए डिज़ाइन किया गया है। यह कंपनियों को पूर्वानुमान लगाने, सौदों को बंद करने और वास्तविक समय में सौदों को ट्रैक करने में मदद करता है ताकि वे डेटा-संचालित अंतर्दृष्टियों के साथ आगे रह सकें जो समझने में आसान हैं।

मैसेंजर बॉट ऐप

Messenger Bot ऐप बिक्री प्रक्रिया में एक शानदार अतिरिक्त रहा है। बिक्री टीमें अब अपने ग्राहकों के साथ अधिक कुशलता और तेजी से संवाद कर सकती हैं। Messenger Bot ऐप एक संगठन के डेटाबेस को अद्यतित रखता है, जो अंततः प्रतिनिधियों के लिए संभावित ग्राहकों से संपर्क करने या मौजूदा ग्राहकों के सवालों का जवाब देने में लगने वाले समय को कम करता है। इसके अतिरिक्त, चैटबॉट उपयोगकर्ताओं को उनके संदेशों पर तात्कालिक प्रतिक्रिया प्राप्त करने की अनुमति देते हैं, जो उन्हें लाइव अपडेट प्रदान करता है। इससे विपणक और बिक्री प्रतिनिधियों को कुछ संदेशों या चैनलों की प्रभावशीलता को ट्रैक करने में मदद मिल सकती है।

– डेटाबेस को अद्यतित रखता है

– ग्राहकों के साथ संचार में सुधार करता है

– उपयोगकर्ताओं के लिए तात्कालिक प्रतिक्रिया प्रदान करता है

विशेषताओं की तुलना करें

बिक्री स्वचालन उपकरण हाल के वर्षों में तेजी से लोकप्रिय हो गए हैं, बिक्री टीमें दक्षता बढ़ाने और अपने संपर्क को सुधारने के तरीकों की तलाश कर रही हैं। यहाँ कुछ विशेषताएँ हैं जिन्हें आपको बिक्री स्वचालन उपकरणों की तुलना करते समय ध्यान में रखना चाहिए:

एकीकरण

एक बिक्री स्वचालन उपकरण की सफलता के लिए एकीकरण महत्वपूर्ण हैं क्योंकि वे आपको:

– आपके विपणन और बिक्री विभाग में उत्पादकता बढ़ाने की अनुमति देते हैं

– नए बाजारों में विस्तार करने या अपनी टीम का विस्तार किए बिना उत्पाद लॉन्च करने की अनुमति देते हैं।

Salesloft निम्नलिखित उपकरणों के साथ एकीकृत होता है:

– Marketo

– Salesforce

– Quickbooks Online

Messenger Bot Zapier, JSON API, WooCommerce, और Google Sheets के साथ एकीकृत होता है। इन ऐप्स/उत्पादों के साथ एकीकृत होने से आपको:

– अपने ग्राहकों के साथ संवाद करना आसान हो जाता है

– Messenger Bot की मूल सुविधाओं पर निर्माण करना और नए जोड़ना बहुत जल्दी संभव है।

Salesforce विभिन्न ऐप्स के साथ एकीकृत होता है, जिसमें Google Adwords, WordPress, और Facebook शामिल हैं, लेकिन सीमित नहीं हैं।

तीनों प्लेटफ़ॉर्म के विभिन्न एकीकरण हैं, लेकिन उनमें सभी में बहुत संभावनाएँ हैं।

इस राउंड में, Salesloft अपने कई Marketo और Quickbooks Online एकीकरण विकल्पों के साथ जीतता है। Messenger Bot दूसरे स्थान पर आता है क्योंकि इसके पास एकीकृत ऐप्स और सेवाओं (Zapier, WooCommerce) की विस्तृत विविधता है। Salesforce अंतिम स्थान पर है क्योंकि इसके एकीकरण सीमित हैं।

सुरक्षा

सुरक्षा बिक्री स्वचालन उपकरणों के मामले में महत्वपूर्ण है।

आपके ग्राहक की संवेदनशील जानकारी के साथ बहुत कुछ दांव पर है और सुरक्षा सुविधाएँ सुनिश्चित करने के लिए कुंजी तरीके हैं कि वे सुरक्षित हैं।

उदाहरण के लिए, Salesloft के साथ एक अतिरिक्त सुरक्षा स्तर जोड़ना आसान है, जिसमें उपयोगकर्ताओं को अपने LinkedIn प्रोफ़ाइल के माध्यम से लॉग इन करने की आवश्यकता होती है।

यह सुनिश्चित करता है कि कोई और खाता और संभावित ग्राहकों के महत्वपूर्ण डेटा तक पहुँच नहीं सकता। SalesLoft की सुरक्षा सुविधाएँ Salesforce द्वारा प्रदान की गई सुविधाओं के समान हैं।

अंत में, यह महत्वपूर्ण है कि आप मार्केटिंग उद्देश्यों के लिए Messenger Bot ऐप द्वारा प्रदान की गई क्षमताओं पर विचार करें। जबकि ये उपकरण विशेष रूप से बिक्री बिंदु प्लेटफ़ॉर्म के रूप में डिज़ाइन नहीं किए गए हैं, वे फिर भी आपको अपने संभावित ग्राहकों के साथ संवाद करने का एक और तरीका प्रदान करते हैं। Messenger Bot की सुरक्षा सुविधाएँ काफी बुनियादी हैं और आपके संभावित ग्राहकों को किसी प्रकार का व्यक्तिगत अनुभव प्रदान नहीं करती हैं।

यह महत्वपूर्ण है कि आप एक ऐसा उपकरण खोजें जो आपको ग्राहक जानकारी की सुरक्षा के मामले में सुविधा और मन की शांति दोनों प्रदान करे। (एक निर्णय लिखें।) तीन प्लेटफार्मों में, Salesloft सबसे अच्छी सुरक्षा सुविधाएँ प्रदान करता है।

बिक्री स्वचालन उपकरण किसी भी सफल व्यवसाय के लिए आवश्यक हैं, लेकिन यदि आप चाहते हैं कि वे प्रभावी ढंग से काम करें तो उन्हें शक्तिशाली विपणन रणनीतियों के साथ जोड़ा जाना चाहिए।

मूल्य निर्धारण

Pricing for these tools is a key difference that you should be keeping in mind. Most of the sales automation tools are affordable, but some of them are more expensive than others.

Pricing in Salesloft depends on the features you’ll use where you have to request a quote for the complete list of features available.

Salesforce CRM is priced on a per-user basis which can be very expensive if you’re just starting out with your business and only have one or two team members. The price starts at $25/user/month.

Messenger Bot has three pricing plans to choose from, depending on your needs. The Premium plan is $24.99/month but can go as low as $4.99 for the first 30 days in a limited time offer.

In terms of pricing, Messenger Bot is the best deal, but if you want to use the most advanced features of these tools – Salesforce CRM will be your best option.

स्वचालन

Automation is one of the greatest features that a sales tool can provide. With automation, you don’t have to follow up with leads manually and lose context since everything is done in an organized manner. Salesforce has its own set of automation tools which it calls “Workflows”. You can automate almost anything using these workflows: sending emails, connecting on social media, adding leads to a specific list. SalesLoft is one of the best when it comes to automation and has hit multiple big companies in Atlanta such as Coca-Cola and Cox Media Group because they fully support their sales team by providing tools that make them more efficient.

On the other hand, Messenger Bot is a new tool that helps you automate your sales by using Facebook Messenger. You can send messages to leads, get them started with the product, and share content all from within Facebook Messenger without leaving it at all. It’s very easy for someone to use since they already have a profile on one of the biggest platforms in the world.

For this round, SalesLoft takes the lead. While Messenger Bot is a new tool that has huge potential, Salesforce lacks in automation as it doesn’t have any automated email templates and only provides workflows for very specific tasks such as approving an expense report or updating sales forecasts. This can be overcome with Zapier but not everyone knows how to use it, so it puts Salesforce at a disadvantage.

Scheduling

Scheduling is a very important aspect of the sales process. Without it, you would be required to track and add follow-ups into your calendar manually which could take up lots of time that should instead be focused on other aspects such as prospecting or nurturing leads.

Scheduling in Salesloft is pretty simple. You can use the scheduler to organize calls, meetings, and events. If you are not signed in to your account then there is a popup that appears asking if you would like to schedule an event for this time or set up a call now instead of later.

Scheduling in Salesforce requires no login but will require some more work on your part. You can use Salesforce’s free appointment scheduler to create events and meetings with the click of a button. This will send out an email confirmation to all attendees so you don’t have to worry about making sure everyone knows when their meeting is scheduled for if they do not check their emails often enough.

Scheduling in Messenger Bot is very simple. You can set dates and times for campaigns, auto-responding, email sequence, and more without ever having to leave the Messenger Bot platform. Scheduling in Messenger Bot is extremely beneficial because you are not required to switch between platforms or leave the messenger platform.

In terms of scheduling, Messenger Bot is the easiest to use and has many more features than Salesloft or salesforce.

Messenger Bot also provides users with an automated workflow builder which allows you to automate your entire customer support process. You can even create custom buttons, messages, menus, workflows for any specific task.

Analytics and Reporting

Analytics and reporting are important because it provides an insight into which deals are closing and why. Having access to this information allows for a company to take action in order to improve the future performance of their sales teams.

SalesLoft, Salesforce CRM, and Messenger Bot all provide analytics reports that give insights into how your team is performing on a daily basis as well as a weekly basis. While all three platforms provide some level of reporting, SalesLoft and Messenger Bot allow for the most in-depth analytics reports due to their creativity with features like funnel tracking and email activity performance.

Salesforce CRM’s reporting is more general compared to the other two platforms because it only provides insight into how many deals were won or lost on a weekly basis. While Salesforce CRM does provide an email activity report, it only provides insight into how many emails were sent and not information about whether those leads converted to opportunities.

Salesforce’s analytics and reporting is best for users who want a very general idea of how their teams are performing. If you’re looking for more detailed analytics and reporting, Messenger Bot or SalesLoft’s platforms would be better suited to your needs.

Mobile App Access

Mobile app access is important because it allows you to access your sales data and complete work on the go. Platforms with mobile app access allow you to view emails, send follow-up messages, and schedule meetings on the go. Salesforce’s platform is incredibly helpful for this because they also provide a ‘Lightning’ feature that allows users to create new opportunities with clients right from their phones in less than 60 seconds.

Salesloft’s mobile app access, which is available for iOS and Android, allows users to view sales pipelines and manage their accounts. Salesforce’s mobile app access also has a dashboard where you can see your KPIs at any point in time. Messenger Bot App doesn’t have a mobile app yet.

In terms of mobile app access, Salesloft wins this round because they have more features and greater access to information on the go. Salesforce, on the other hand, comes with a Lightning feature that allows you to create new opportunities in less than one minute.

Email Integration

Email integration is vital for sales automation. Emails are still the most popular way to communicate in business, and they’re an important part of selling.

SalesLoft includes full-email tracking capabilities which ensure that you know when your emails have been opened by potential customers or leads. Salesforce CRM also offers email integration, but it doesn’t provide email-tracking features. Messenger Bot can be used to send messages directly from your Gmail account and includes a number of other automated capabilities that you should look into as well.

Strong email integration features are important to look for in a sales automation tool. In this round, SalesLoft and Messenger Bot come out ahead. Salesloft’s full-email tracking capabilities are particularly good, while Messenger Bot offers other automated features that can be extremely useful.

लीड स्कोरिंग

Lead scoring is an essential part of any sales process, but especially with the rise of inbound marketing tools. In fact, it’s common for a company to have so many leads that they can’t possibly follow up on them all. The problem is your best prospects are likely buried amongst those who aren’t ready now to buy from you – and those people sap your resources and energy.

The solution is to use a lead scoring model that can automate your process, so you know which leads are more likely to buy from you based on their behavior over time. For example, if someone downloads an ebook about content marketing, but doesn’t go on further – they don’t have the proverbial gun held to their head to buy from you. On the other hand, someone who reaches out to your sales team directly and engages in a conversation may be much more likely to convert into a customer.

Lead scoring models try to predict future behavior based on past activity – so they’re actually predictive analytics tools for leads!

Salesloft uses predictive analytics to identify who your best leads are based on their behavior over time. Their lead scoring model is easy to set up and provides a good framework for analyzing the data that will give you more insight into how likely someone is to buy from you at different stages of the buying process.

Salesforce has one of the best lead scoring tools on the market, which integrates with email and CRM. It’s easy to set up and use – plus it has a lot of other great features like reporting so you can track everything related to your sales process or pipeline at different stages.

They also have an awesome sales analytics platform that helps you identify trends as well as being able to compare the performance of different divisions or regions. Messenger Bot App is a great tool for small businesses who want to automate lead scoring and email marketing, but don’t have a large budget. Their website has plenty of tutorials so it’s easy enough to use – plus they have excellent support if you run into any problems.

Overall, the platform with the best lead scoring features is Salesforce, but if you need something more affordable Messenger Bot is your best bet.

CRM Sync

Syncing your CRM data is crucial for an effective sales automation tool. It’s the main goal of data integration between your CRM and SalesLoft or any other marketing automation platform because it enables marketers to create meaningful segments that are based on real users who visited their website.

Without CRM integration, you might end up with useless segments. For example, if your marketing automation platform is not able to track visitors from paid campaigns who have come in contact with a sales rep on the phone – there’s no way for marketers or sales reps to find these people and follow-up accordingly. The same applies when you introduce Salesforce and Messenger Bot to your marketing strategy: you need to sync all of these tools in order to get the most out of their capabilities.

Salesloft allows you to sync all of your SalesLoft contacts, email history, and social media conversations into a CRM. With Messenger Bot App, users can’t integrate with a CRM platform yet because it is a new tool. Salesforce is a CRM platform itself.

In summary, Salesloft allows for CRM sync, Messenger Bot App can’t do it yet but is expected to soon after its release. SalesForce has the capability built-in and doesn’t need any additional integrations.

Salesloft vs Salesforce Inbox

Salesforce inbox is a tool that performs the following functions:

Salesloft inbox is an all-in-one sales software designed to help BtoB companies find and engage prospects, qualify leads (leads), identify decision-makers, and close deals. It’s also known as Inside Sales Technology. The price for this service starts at $50 per month.

Compared to Salesloft, Salesforce Inbox is more expensive and has fewer features. It’s a great tool for bigger companies who want to use advanced automation and need complex sales processes, but not necessarily the best choice if your company is small or growing quickly.

Salesforce Engage vs Salesloft

Salesforce Engage is a native app that allows marketers to discover personalized contact information. It also gives the ability to track social profiles, emails, phone numbers, and more all in one place with Salesforce integration.

Salesloft, on the other hand, is a sales engagement platform that helps with lead generation, marketing automation, and in-depth analytics. It is known for its excellent customer success team who will help you through the onboarding process to learn how it works best for your company.

The biggest difference between Salesforce Engage vs Salesloft is their integrations capabilities. While both are well known for their customer success, Salesloft allows you to integrate with HubSpot CRM whereas Engage can only be integrated with SFDC.

Salesforce High-Velocity Sales vs Salesloft

Salesforce High-Velocity Sales is a sales acceleration platform that provides real-time insights to close more deals faster. Compared to Salesloft, Salesforce High-Velocity Sales is more focused on providing insight into your sales data with built-in analytics that can assist in better decision-making.

Salesforce High-Velocity Sales provides you the whole picture of what’s happening in your business, not just individual metrics to understand performance. It also integrates seamlessly with the most widely used CRMs like SugarCRM and Hubspot.

Salesforce High-Velocity Sales is best for mid-market companies with annual revenue of $20 million or more.

On the other hand, Salesloft is a next-generation sales platform powered by AI which makes it easy to automate your day-to-day selling tasks like appointment setting, lead scoring, automated emails, etc.

Who’s more expensive? Salesforce CRM or SalesLoft?

In terms of cost, Salesforce CRM is much more expensive than SalesLoft. It’s not unusual for businesses to spend over $300,000 on a license with SalesForce.

On the other hand, if you’re looking to create automated sales prospecting tools and engagement workflows at an affordable price tag, SalesLoft is your best bet.

SalesLoft doesn’t have any required contracts or large upfront fees so it’s ideal for small businesses who only need the basic features that Salesloft has to offer.

Which software includes more/better features?

Among the three platforms, Messenger Bot has the most features and capabilities. SalesForce is a close second, while Salesloft is third. The number and usefulness of features in a sales automation tool are what make it stand out. The more features the tool has, the better its ability to meet your business’ needs for managing leads and prospects.

Bottom Line: Which is Better – Salesforce CRM or SalesLoft?

The three platforms offer different sets of capabilities that address specific user requirements in sales automation tools. Messenger Bot is best suited for users who need to automate their sales processes. SalesLoft is best suited for users who need to manage a large number of leads and prospects, while SalesForce has an abundance of features that can help you in marketing automation tasks.

Choosing a sales automation tool can be tough. However, you can always refer to our sales automation tool comparison matrix and Salesforce CRM vs Messenger Bot: Which Is Better – The Ultimate Guide To Sales Automation Tools for help in making an informed choice.