Pardot अभियान बनाम Salesforce अभियान - आपके व्यवसाय के लिए कौन सा प्लेटफ़ॉर्म सबसे अच्छा है?

क्या आप इस वर्ष अपने व्यवसाय के लिए एक अभियान पर विचार कर रहे हैं? हाल ही में, हम कई विभिन्न व्यवसायों के साथ बात कर रहे हैं, और हमने देखा है कि उनमें से कई दो विभिन्न प्लेटफ़ॉर्म के बीच निर्णय ले रहे हैं: Pardot अभियान और Salesforce अभियान। आपके व्यवसाय के लिए कौन सा सही है?

इस ब्लॉग पोस्ट में, हम इन दो प्लेटफ़ॉर्म के बीच के अंतर पर चर्चा करेंगे ताकि आप यह तय कर सकें कि कौन सा आपके लिए सबसे अच्छा है।

Pardot अभियान

Pardot अभियान एक ऐसा प्लेटफ़ॉर्म है जो व्यवसायों को अपने आगंतुकों, ग्राहकों और लीड के साथ वास्तविक समय में जुड़ने की अनुमति देता है। विशेष रूप से, Pardot उपयोगकर्ताओं को विभिन्न घटनाओं (जैसे फॉर्म भरना या दस्तावेज़ डाउनलोड करना) के आधार पर विशिष्ट समूहों के लिए स्वचालित मार्केटिंग अभियान बनाने की अनुमति देकर मदद करता है। इन्हें आगंतुक की आपकी वेबसाइट पर क्रियाओं द्वारा या किसी भी समय अनुसूचित किया जा सकता है।

Pardot अभियान उपयोगकर्ताओं को अपने वेबसाइट के आगंतुकों, ग्राहकों और लीड को वास्तविक समय में ट्रैक करने की क्षमता भी देता है। इसमें व्यक्तिगत संपर्क प्रोफाइल और गतिविधि इतिहास देखना शामिल है, साथ ही यह देखना भी शामिल है कि एक विशेष Pardot अभियान कैसे प्रदर्शन कर रहा है।

कुल मिलाकर, Pardot अभियान उन व्यवसायों के लिए अत्यधिक सहायक हो सकते हैं जो संभावित ग्राहकों या लीड के साथ वास्तविक समय में जुड़ना चाहते हैं। प्रत्येक आगंतुक या लीड के साथ व्यक्तिगत रूप से संवाद करके, Pardot व्यवसायों को अपने ब्रांड का विपणन करते समय अधिक कुशल और प्रभावी बनने की अनुमति देता है।

Salesforce अभियान

Salesforce एक उद्योग-अग्रणी CRM सॉफ़्टवेयर है जिसका उपयोग दुनिया भर में 150,000 से अधिक कंपनियों द्वारा किया जाता है। Salesforce व्यवसायों के लिए कई क्षमताएँ प्रदान करता है, लेकिन इसका मुख्य कार्य संपर्कों और लीड को बिक्री पाइपलाइन के माध्यम से ट्रैक करना है ताकि उपयोगकर्ता तेजी से सौदे बंद कर सकें।

Salesforce अभियान प्लेटफ़ॉर्म के भीतर स्वचालित मार्केटिंग वर्कफ़्लो हैं जो संभावनाओं को बिक्री चक्र के हर चरण में आपके ब्रांड के साथ संलग्न रखते हैं।

Salesforce Marketing Cloud के साथ, आप आसानी से अपने दर्शकों के जनसांख्यिकी, रुचियों और व्यवहार के आधार पर लक्षित अभियान बना सकते हैं।

Salesforce अभियान Pardot के साथ कैसे एकीकृत होते हैं?

Salesforce अभियान Pardot के साथ एकीकृत हो सकते हैं Salesforce AppExchange का उपयोग करके "Pardot for Salesforce" ऐप खोजने और स्थापित करने के लिए। यह आपको दोनों प्लेटफ़ॉर्म पर लीड बनाने, प्रबंधित करने और ट्रैक करने की अनुमति देगा। इसके अतिरिक्त, आप Salesforce से Pardot में लीड डेटा को स्वचालित रूप से निर्यात करने के लिए "Pardot for Salesforce" ऐप का उपयोग कर सकते हैं, और इसके विपरीत।

Pardot अभियान को Salesforce अभियान के साथ भी एकीकृत किया जा सकता है Pardot API का उपयोग करके दोनों प्लेटफ़ॉर्म के बीच कस्टम एकीकरण बनाने के लिए। यह विकल्प आपको यह तय करने में अधिक लचीलापन देता है कि आप अपने डेटा को दोनों सिस्टम के बीच कैसे प्रवाहित करना चाहते हैं। उदाहरण के लिए, आप Pardot API का उपयोग करके Salesforce में नए लीड स्वचालित रूप से बना सकते हैं जब भी किसी संभावित ग्राहक को Pardot अभियान में जोड़ा जाता है।

Pardot अभियान बनाम Salesforce अभियान विशेषताएँ तुलना

Salesforce और Pardot बाजार में सबसे लोकप्रिय CRM (ग्राहक संबंध प्रबंधन) प्लेटफ़ॉर्म में से दो हैं। दोनों एक विस्तृत श्रृंखला की विशेषताएँ प्रदान करते हैं, लेकिन आपके व्यवसाय के लिए कौन सा सबसे अच्छा है? इस लेख में, हम आपकी सहायता के लिए दोनों प्लेटफ़ॉर्म की विशेषताओं के आधार पर तुलना करेंगे।

सोशल मीडिया

सोशल मीडिया मार्केटिंग मिक्स का एक हिस्सा है और यह महत्वपूर्ण है क्योंकि यह कंपनियों को एक व्यापक दर्शकों तक पहुँचने की अनुमति देता है। यह ग्राहकों के साथ संवाद करने का एक प्रभावी तरीका बन गया है, लेकिन इसका उपयोग संयम में किया जाना चाहिए क्योंकि बहुत अधिक सोशल मीडिया आपके व्यवसाय पर नकारात्मक प्रभाव डाल सकता है।

व्यवसाय अपने ब्रांड के बारे में जागरूकता पैदा करने, ग्राहक सेवा के उद्देश्यों के लिए, और अनुसंधान करने के लिए सोशल मीडिया का उपयोग कर सकते हैं।

सोशल मीडिया आपके ब्रांड के बारे में जागरूकता पैदा करने का एक शानदार तरीका है। आप तस्वीरें और वीडियो साझा कर सकते हैं, अपने कंपनी के बारे में अपडेट पोस्ट कर सकते हैं, और ब्लॉग पोस्ट लिख सकते हैं जो यह उजागर करते हैं कि आप क्या करते हैं।

ग्राहक अक्सर ग्राहक सेवा सहायता के लिए सोशल मीडिया की ओर रुख करते हैं। व्यवसाय सोशल मीडिया का उपयोग करके ग्राहकों के प्रश्नों और चिंताओं का उत्तर दे सकते हैं।

सोशल मीडिया व्यवसायों के लिए एक महत्वपूर्ण अनुसंधान उपकरण भी है जो ग्राहक जनसांख्यिकी और प्राथमिकताओं के बारे में जानकारी प्रदान कर सकता है। आप अपने फेसबुक पृष्ठ पर एक सर्वेक्षण बना सकते हैं या ग्राहकों से आपके ब्रांड के साथ उनके अनुभव के बारे में पूछने के लिए एक ट्वीट भेज सकते हैं।

Pardot अभियान सोशल मीडिया में फेसबुक, ट्विटर, लिंक्डइन, और यूट्यूब शामिल हैं। आप इन प्लेटफ़ॉर्म में से किसी पर भी एक अभियान बना सकते हैं और इसे अपने ग्राहकों के साथ साझा कर सकते हैं।

Pardot अभियान सोशल मीडिया निगरानी उपकरणों के साथ भी एकीकृत होते हैं जो आपको यह देखने की अनुमति देते हैं कि ग्राहक आपके ब्रांड के प्रति अपनी पोस्ट के माध्यम से कैसे प्रतिक्रिया दे रहे हैं।

Pardot अभियान में फेसबुक का उपयोग एक अभियान बनाने और इसे अपने ग्राहकों के साथ साझा करने के लिए किया जाता है। आप एक कवर फोटो जोड़ सकते हैं, अपने अभियान के बारे में एक पोस्ट लिख सकते हैं और अपनी वेबसाइट या लैंडिंग पृष्ठ के लिए लिंक जोड़ सकते हैं।

Pardot अभियान में ट्विटर का उपयोग अपने अभियान के बारे में अपडेट ट्वीट करने, तस्वीरें और वीडियो साझा करने और अभियान के बारे में प्रश्न पूछने के लिए किया जाता है।

Pardot अभियान में लिंक्डइन का उपयोग एक अभियान बनाने और इसे अपने ग्राहकों के साथ साझा करने के लिए किया जाता है।

Pardot अभियान में यूट्यूब का उपयोग वीडियो सामग्री जोड़ने के लिए किया जाता है जो यह दिखाता है कि आप क्या करते हैं और इसे अन्य सोशल मीडिया चैनलों के माध्यम से साझा किया जा सकता है।

Salesforce अभियान सोशल मीडिया के लिए Salesforce Marketing Cloud का उपयोग करना आवश्यक है। आप अभियान बना सकते हैं, सूचियाँ बना सकते हैं और फेसबुक, लिंक्डइन, या ट्विटर पर अपने दर्शकों को लक्षित कर सकते हैं।

Salesforce अभियान में फेसबुक का उपयोग एक अभियान बनाने के लिए किया जाता है जिसे आप ग्राहकों के साथ विज्ञापनों या पोस्ट के माध्यम से फॉलो करते हैं।

Salesforce अभियान में लिंक्डइन आपको अपने उद्योग, नौकरी के शीर्षक, या अन्य कारकों के आधार पर लीड की पहचान करने के लिए कस्टम फ़ील्ड सेट करने की अनुमति देता है।

Twitter in Salesforce campaigns lets you target customers who have visited your website, engaged with your content, or followed one of your Twitter profiles.

In terms of social media, Pardot campaigns and Salesforce campaigns are quite different. Pardot campaigns’ social media includes Facebook, Twitter, LinkedIn and YouTube whereas Salesforce campaign’s social media focuses on Facebook and Twitter.

The main difference between Pardot and Salesforce is the integration with other marketing channels like email or webinars. Depending on your business, you should consider what channel is best for your brand.

ईमेल मार्केटिंग

Email marketing is an essential tool for businesses of all sizes because it’s cost-effective, measurable, and easy to integrate with other marketing channels.

Email marketing is defined as the process of sending a commercial message, typically to a group of people, using email. It’s one of the most efficient and effective ways to reach your target audience because it allows you to connect with them directly in their inboxes.

Pardot Campaigns’ email marketing is one of the most effective ways to deliver personalized content, at scale. Whether you’re promoting a product launch or building brand awareness with an email newsletter, Pardot Campaigns provides marketers with all the tools they need to quickly create and send targeted marketing emails that drive results.

Pardot Campaigns combines email marketing with the powerful lead management capabilities of Pardot to help you create segmented lists, send targeted messages and measure campaign success based on inbound activity.

Salesforce Campaigns’ email marketing is different from Pardot campaigns in a few ways. First, Salesforce allows you to send automated emails based on customer activity (e.g., when someone downloads a white paper or registers for an event), which Pardot does not currently offer. Additionally, Salesforce provides templates and layouts that are more customizable than those available in Pardot campaigns.

Salesforce campaigns also differ in terms of metrics. While Pardot tracks email opens, Salesforce does not give you this information because it’s part of the larger CRM platform–you can see campaign responses and how they relate to other touchpoints throughout the customer journey (e.g., web visits) through custom reporting, but there are no open tracking capabilities.

In terms of email marketing, both Pardot campaigns and Salesforce offer valuable tools that marketers can use to send relevant emails to their audiences. However, they are not the same in terms of how they track metrics or deliver email templates with specific layouts.

लीड प्रबंधन

Lead management is the process of tracking and managing leads as they move through the sales funnel. This is important for two reasons:

First, it allows you to track the effectiveness of your marketing campaigns. By understanding which campaigns are turning into leads and then into customers, you can fine-tune your efforts and improve your ROI.

Second, it allows you to track the effectiveness of your sales efforts. By understanding which leads and customers came from marketing and which came through other channels (such as referrals or cold calls), you can better match your capabilities with demand.

Pardot Campaigns lead management is simple and easy to use. For each campaign, you can track the lead source (e.g., email or paid search), whether it is new or existing, contact details such as name and email address, when they were added to your list, how many times they’ve been contacted with this campaign (i.e., follow up count), and much more.

Pardot makes it easy to segment leads by these criteria, allowing you to see which campaigns are generating the most leads and the quality of those leads. You can also track how effective your follow-up efforts have been using this information.

Salesforce Campaigns lead management is more manual and requires a bit of upkeep from your marketing team.

Salesforce allows you to track the lead source, list owner, contact information (i.e., name or email), last activity date, how they were added to your list (via import or manually), and many other fields. It’s not nearly as extensive as Pardot’s campaign management, but it does give you enough information to track the effectiveness of your marketing efforts.

While both platforms offer similar benefits when it comes to tracking leads through the sales funnel, Salesforce offers one advantage: its ability to better link actions and outcomes. For example, if a marketing campaign generated 100 leads and the team only followed up with 20 of them, Salesforce will let you know that 80 people were lost in the process (known as “leakage”). This information is vital when it

In terms of lead management, Pardot and Salesforce are both powerful tools. However, when it comes to overall effectiveness, Salesforce is the clear winner. Its ability to track lead leakage and link actions and outcomes makes it an invaluable asset for any business looking to improve its sales process.

Segmentation

Segmentation is the process of dividing your customer base into smaller groups based on specific criteria. These segments can then be targeted with personalized marketing messages that speak to their specific needs and desires, resulting in more effective campaigns with higher conversions.

Segmentation allows you to connect better with customers by ensuring each message is relevant to their needs. It also helps you target the right customers with the right offers, increasing your chances of conversion. Additionally, segmentation allows you to measure the success of your campaigns more effectively by comparing results across different customer segments.

Pardot campaigns segmentation is based on a combination of customer data (location, company size, etc.), engagement data (opens, clicks, etc.), and marketing activity data (contacts created/updated). This data is used to create custom segments that you can target with your marketing campaigns.

Customer data is automatically included in Pardot segments, but you can also create custom segments based on engagement and marketing activity data. For example, you could create a segment of all customers who clicked on a particular link in an email campaign.

Engagement Data can be added to a segment by creating an engagement rule. For example, you could create a segment of all customers who opened an email campaign more than three times in the last 30 days.

Marketing Activity Data can also be added to a segment by creating marketing activity rules. You can add contacts created or updated after specific dates and/or activities. For example, you could create a segment of all contacts who were created in the last 30 days and have clicked on an email campaign.

Salesforce campaigns segmentation is based on a combination of demographic data (location, company size, job title, etc.), interests data (website visits, content interactions), and engagement data (opens, clicks). This data is used to create custom segments that you can target with your marketing campaigns.

Demographic Data is automatically included in Salesforce segments but you can also create custom segments based on interest data and engagement data. For example, you could create a segment of all contacts who have visited your blog at least three times in the last 30 days.

Interest Data can be added to a segment by creating an interest rule. You can add website visits or content interactions from specific dates and/or sources (i.e. website, social media, email).

Engagement Data can be added to a segment by creating an engagement rule. For example, you could create a segment of all contacts who opened an email campaign more than three times in the last 30 days.

In terms of segmentation, Pardot campaigns are more limited than Salesforce campaigns. However, Pardot’s segmentation is based on a combination of customer data, engagement data, and marketing activity data which can be used to create custom segments that you can target with your marketing campaigns. Additionally, Pardot’s segmentation is automatic so you don’t need to set up any rules.

Salesforce’s segmentation is based on demographic data, interests data, and engagement data. This data can be used to create custom segments that you can target with your marketing campaigns. However, you need to set up the rules for each segment. Additionally, Salesforce’s segmentation is not automatic so you need to manually add contacts to each segment.

Tracking

Tracking is important for a number of reasons. First, it allows you to see how effective your marketing campaigns are. By tracking clicks, opens, and conversions, you can determine whether or not people are responding to your content. Additionally, tracking helps you measure the success of your marketing efforts over time. This information can help you make informed decisions about where to allocate your resources in the future.

Another important reason to track marketing activity is to ensure that you are abiding by industry regulations. Many countries have laws regulating how businesses can collect and use customer data. By tracking your marketing campaigns, you can be sure that you are collecting only the information you are allowed to collect and use it in a way that complies with applicable laws.

Pardot Campaigns tracking works by setting up tracking codes on your website. These codes allow Pardot to track clicks, opens, and conversions associated with your marketing campaigns. You can also use cookies to track the activity on your website. Cookies are small text files that are stored on a user’s computer, and they allow Pardot to keep track of visitors even if they do not click through to your website from a marketing email.

Pardot also tracks activity on social media sites. By integrating Pardot with your Facebook or Twitter account, you can track clicks and conversions from those sites.

Salesforce Campaigns tracking is done by setting up a tracking pixel on your website. This allows Salesforce to track clicks and conversions from people who visit your site after clicking through from a marketing email or landing page.

Salesforce also tracks activity on social media sites, but it does not integrate with those sites as seamlessly as Pardot does. You can use the Social Activities report to track clicks and conversions from Facebook and Twitter, but you will need to manually enter the information into Salesforce.

In terms of tracking, Pardot and Salesforce are fairly evenly matched. Pardot has the advantage of integrating with social media sites, while Salesforce can track activity via a tracking pixel on your website. However, both platforms offer extensive tracking capabilities that allow you to measure the success of your marketing campaigns and ensure compliance with industry regulations. Ultimately, the platform that is best for your business will depend on how you want to track activity and which features are most important.

रिपोर्टिंग और विश्लेषण

Reporting and analytics are important in marketing because they help you measure the success of your campaigns and make data-driven decisions about where to allocate your resources. Reporting is the process of gathering, organizing, and presenting data. Analytics is a set of tools used to gather information from reporting results to make decisions based on the insights presented by the analysis.

Pardot Campaigns’ reporting and analytics are straightforward to understand. There is a clear distinction between lead-based reporting which includes data from Pardot forms, Marketo landing pages, email downloads, and Salesforce CRM records as well as performance metrics such as open rate, click-through rate, etc. Another great thing about the reporting in Pardot is that you can run reports with up to 30 filters and create custom reports with your own formulas.

Pardot has a set of built-in reports that provide all the information you need about your campaigns. With just one click, you have access to everything from campaign performance analytics and lead distribution across various channels to detailed activity feeds for certain forms or landing pages. You can easily create custom reports with the Pardot reporting tool but if needed, there are third-party tools that can be used to create customized reports.

Salesforce Campaigns’ reporting and analytics are more complex than Pardot. It can be difficult to determine where to start when trying to gather data and create reports. There is no clear distinction between lead-based reporting and performance metrics such as open rate, click-through rate etc. However, there are a lot of different built-in reports that give you insights into your campaigns. You can also create custom reports by using the reporting tool or by using third-party tools.

Salesforce Reporting and analytics is more complex than Pardot but it also offers a lot more options and flexibility. If you need to gather detailed data about your campaigns or want to create customized reports, then Salesforce is the better option. However, if you are looking for something easy to use and understand, then Pardot is the better fit.

In terms of reporting and analytics, Pardot offers a simpler, more straightforward platform that is also easier to understand. However, if you need to gather detailed data about your campaigns or want to create custom reports then Salesforce might be the better option for you.

Campaign Management

Campaign management is a strategy that involves planning and developing an approach for managing the distribution of your marketing messages, products, or services to current and future customers.

Campaign management is important because it allows you to track the success of your marketing efforts and make necessary adjustments to improve results. A well-run campaign can result in increased leads, more customers, and higher profits.

Pardot campaigns’ campaign management is based on a hierarchical structure. The top level of the hierarchy is your campaign, which can contain one or more programs. Programs are made up of one or more steps, and each step can have one or more tasks.

Pardot Campaigns allows you to schedule your campaigns by creating specific periods (called “campaign windows”) where the campaign is active.

Salesforce campaigns’ campaign management is a little different from Pardot campaigns in that it is based on stages, not steps. For example, you might have four different sales-related campaign stages: one for your current customers who are being cross-sold to new products or services; another for prospects who recently started trials but haven’t been converted into paying customers yet; another for customers who have been inactive for a certain period and might need a nudge to start buying again; and the last one for customers you’ve lost and are trying to win back.

In terms of campaign management, Pardot campaigns are more versatile and customizable than Salesforce campaigns. However, Salesforce campaigns are simpler to set up and use. Ultimately, the best platform for your business depends on your individual needs and preferences.

अक्सर पूछे जाने वाले प्रश्नों

Why use Pardot instead of other marketing automation platforms?

There are a number of reasons why marketers choose Pardot over other marketing automation platforms. First is because Pardot is specifically designed for BtoB marketing, whereas other platforms are more general. This means that Pardot has features and functionality that are tailored to the needs of businesses, such as lead nurturing and scoring, dynamic content, and segmentation. In addition, because Pardot is a Salesforce product, it integrates easily with Salesforce and other Salesforce products, such as Service Cloud and Desk.com. This integration allows businesses to manage their entire customer lifecycle from one platform. Finally, Pardot is a subscription service, which means that businesses can always be up-to-date on the latest features and functionality.

How do you set up Pardot connected campaigns?

Pardot connected campaigns are built-in Pardot, but can be scheduled for automatic sends within Salesforce. They can also be edited or paused from either platform without affecting their other half. Connected campaigns are a great way to keep leads consistently engaged with your brand over time while still giving you full control of when content is sent and to which groups of leads.

What are the benefits of integrating Salesforce and Pardot campaigns?

The benefits of integrating Salesforce and Pardot campaigns are vast. Salesforce is the leading CRM software in the world, and Pardot is a top-rated marketing automation tool. When these two platforms are integrated, businesses can enjoy enhanced lead management capabilities, improved sales productivity, and more efficient marketing operations.

One of the key benefits of integrating Salesforce and Pardot campaigns is that it enables you to automate lead management. When Salesforce and Pardot are integrated, the two platforms recognize each other’s data fields (such as contact information), which allows users to quickly import leads into their CRM system. This integration also eliminates double entry of customer profile information in both systems—a time-consuming task that can often lead to data entry errors.

Another benefit of integrating Salesforce and Pardot campaigns is that it can help improve sales productivity. When Salesforce and Pardot are integrated, businesses can take advantage of features such as lead scoring and automated email marketing. Lead scoring allows you to rank leads according to their likelihood of converting into customers, which allows sales reps to focus their time on the highest-priority leads. And automated email marketing enables you to create and send emails without having to manually create each one.

This integration can also help improve marketing efficiency. For example, when Salesforce and Pardot are integrated, businesses can use Pardot’s lead capture forms on their website to collect leads and automatically generate new contacts in Salesforce. This eliminates the time-consuming task of manually transferring data from a web form into your CRM software, allowing you to spend more time engaging with qualified prospects.

When should you use a Salesforce campaign?

एक सेल्सफोर्स अभियान आपकी सभी मार्केटिंग गतिविधियों को कई चैनलों में ट्रैक और प्रबंधित करने में मदद कर सकता है। वे आपको यह रिपोर्ट करने की क्षमता भी देते हैं कि प्रत्येक चैनल कैसे प्रदर्शन कर रहा है (जैसे, क्या सबसे अच्छा काम करता है)। यह जानकारी भविष्य के अभियानों के लिए सहायक होगी, जिससे आपको यह पहचानने में मदद मिलेगी कि कौन सी रणनीतियाँ ग्राहकों को फनल के माध्यम से लाने और उन्हें बिक्री के रूप में बंद करने में सबसे प्रभावी हैं।

यदि आपके पास एक बड़ा, जटिल बिक्री प्रक्रिया है जिसमें कई विभिन्न चरण हैं, या यदि आपको व्यक्तिगत मार्केटिंग चैनलों (जैसे, ईमेल मार्केटिंग, सोशल मीडिया, भुगतान किए गए खोज) पर ट्रैक और रिपोर्ट करने की आवश्यकता है, तो सेल्सफोर्स अभियान आपके लिए सही उपकरण है। ध्यान रखें कि अभियानों को सेट अप और प्रबंधित करना बहुत समय लेने वाला हो सकता है, इसलिए आपको केवल तभी उनका उपयोग करना चाहिए जब आपके व्यवसाय को उनकी आवश्यकता हो।

आपको पारडॉट अभियान कब उपयोग करना चाहिए?

पारडॉट अभियान का उपयोग तब किया जाना चाहिए जब आप अपने मार्केटिंग संदेशों के साथ एक विशिष्ट समूह को लक्षित करना चाहते हैं। उदाहरण के लिए, यदि आप नए ग्राहकों के लिए एक प्रचार चला रहे हैं, तो आप संभावित नए ग्राहकों से संपर्क करने के लिए एक पारडॉट अभियान बनाएंगे। पारडॉट अभियानों का उपयोग ग्राहकों को उनके रुचियों या पिछले व्यवहार के आधार पर लक्षित ईमेल न्यूज़लेटर्स और अन्य संचार भेजने के लिए भी किया जा सकता है।

Conclusion

सेल्सफोर्स अभियान और पारडॉट अभियान दोनों व्यवसायों के लिए बेहतरीन विकल्प हैं। हालांकि, यह निर्धारित करना महत्वपूर्ण है कि आपके विशिष्ट आवश्यकताओं के लिए कौन सा प्लेटफॉर्म सबसे अच्छा है। यदि आपको एक शक्तिशाली सीआरएम सिस्टम के साथ-साथ मार्केटिंग ऑटोमेशन की आवश्यकता है, तो सेल्सफोर्स सबसे अच्छा विकल्प है। यदि आपको केवल मार्केटिंग ऑटोमेशन की आवश्यकता है, तो पारडॉट बेहतर विकल्प है।