ActiveCampaign vs Salesforce: A indústria de marketing por e-mail está em constante evolução, com novas ferramentas e estratégias surgindo a cada dia. Este post do blog examinará as diferenças entre dois programas de software populares. Você verá que um se destaca em relação ao outro em termos de recursos, usabilidade, custo, escalabilidade e integrações; mas, no final, cabe a você decidir qual escolher!
O que é ActiveCampaign?
ActiveCampaign é uma ferramenta de marketing por e-mail que ajuda empresas a se comunicarem com leads, clientes e consumidores.
O principal problema que ela resolve é ajudar as empresas a gerenciar o relacionamento com seus clientes de forma mais eficiente, utilizando poderosas ferramentas de automação. Ela proporciona uma melhor compreensão do seu público ao coletar dados por meio de pesquisas, enquetes ou outras formas em vários canais.
É uma plataforma de marketing por e-mail totalmente personalizável que permite criar formulários e páginas de destino personalizados. Você também pode enviar newsletters ou respostas automáticas, gerenciar seus contatos facilmente, além de integrar plataformas de mídia social como o Facebook Messenger para suporte via chat ao vivo. Além disso, oferece ótimas capacidades de CRM que permitem que os clientes acompanhem suas atividades e histórico.
É uma das melhores ferramentas de marketing por e-mail porque permite segmentar seu público com base em seu comportamento, demografia e interesses, utilizando seu recurso de marcação embutido. Também possui um poderoso motor de automação que dá às empresas a capacidade de criar mensagens personalizadas para cada cliente ou lead em tempo real.
O que é Salesforce Marketing Cloud?
Salesforce Marketing Cloud é uma poderosa ferramenta de automação de marketing que permite que os profissionais de marketing criem mensagens e experiências personalizadas em qualquer canal.
É projetada tanto para esforços de inbound quanto de outbound, portanto, oferece a flexibilidade necessária para atender às suas necessidades comerciais únicas.
A plataforma permite que você crie campanhas facilmente, automatize fluxos de trabalho com base em critérios específicos e meça os resultados de seus esforços. Também fornece uma maneira simples de distribuir mensagens direcionadas em vários canais, incluindo e-mail, mídias sociais, ações de automação de sites (como rastreamento de leads), notificações push em dispositivos móveis, campanhas de SMS/mensagens de texto e mala direta.
Salesforce Marketing Cloud lançou recentemente o Salesforce Campaigns, um novo componente do Marketing Cloud projetado para ser mais fácil de usar para os profissionais de marketing. Com o Salesforce Campaigns, você pode criar um fluxo de trabalho automatizado que responde com base em gatilhos do seu site ou aplicativo. Esses fluxos de trabalho são personalizáveis e permitem que os usuários configurem ações de marketing acionadas por visitantes do site que completam eventos específicos dentro de sua experiência (ou seja, uma página específica visualizada, um aplicativo baixado).
O Salesforce Campaigns também se integra ao Sales Cloud, para que você possa usar dados do seu CRM para criar jornadas de clientes personalizadas que alcancem os clientes em cada etapa de seu ciclo de compra.
Prós do ActiveCampaign
Outro ponto positivo é que é fácil de usar e configurar. Você não precisa ser um expert em tecnologia ou um gênio da programação – pode começar a usar a ferramenta imediatamente! Também oferece uma ampla gama de recursos, o que a torna perfeita para empresas que não sabem por onde começar. E o preço é mais acessível do que a maioria das outras ferramentas disponíveis no mercado hoje!
Além disso, o ActiveCampaign está sempre adicionando novos recursos e melhorias a cada poucas semanas ou meses (dependendo do seu plano de assinatura) – isso ajuda a mantê-lo atualizado com a tecnologia e as tendências mais recentes. Você não precisará se preocupar em ficar para trás se estiver usando o ActiveCampaign!
Prós do Salesforce Marketing Cloud
Os prós do Salesforce Marketing Cloud são que é simples de usar, tem um ótimo preço para pequenas empresas com alto potencial de crescimento e oferece poderosas capacidades de automação de e-mail. É simples de usar porque possui uma interface de arrastar e soltar que permite que os usuários criem campanhas sem a necessidade de codificação.
Além disso, é muito acessível, pois cobra apenas pelo número de contatos enviados por meio da automação de e-mail, o que não requer um plano mensal caro, semelhante a outras ferramentas como ActiveCampaign e MailChimp. Também oferece descontos para organizações sem fins lucrativos e universidades, o que é uma ótima notícia para estudantes que estão começando no mundo do marketing digital.
Você pode conectar o Salesforce Marketing Cloud ao seu CRM existente, soluções de armazenamento de dados como Google Drive e Dropbox, bem como softwares de contabilidade como Quickbooks e Freshbooks. Além disso, oferece integrações embutidas com plataformas como Facebook Ads e Google Adwords, que são muito valiosas para empresas que estão pensando em anunciar nessas plataformas.
Quais ferramentas se integram ao ActiveCampaign?
ActiveCampaign é uma ferramenta de marketing por e-mail que funciona perfeitamente com outras ferramentas para facilitar o envio de e-mails. Ela pode se integrar com todos os principais CRMs, incluindo Salesforce e Pipedrive, bem como aplicativos como Google Drive ou Dropbox.
Ela também se integra com o Zapier, facilitando para desenvolvedores ou departamentos de TI adicionarem o ActiveCampaign como uma ferramenta para suas equipes.
Enviar e-mails em nome de sua empresa é fácil com o ActiveCampaign, e ele funciona bem com outras ferramentas para que você possa criar relacionamentos mais significativos com clientes e consumidores.
Quais ferramentas se integram ao Salesforce Marketing Cloud?
Salesforce Marketing Cloud se integra com muitas ferramentas de terceiros, como Google Analytics, Twitter e Facebook.
O Salesforce Marketing Cloud também se integra com várias outras plataformas populares de marketing por e-mail, como MailChimp e Constant Contact.
Comparação de Recursos entre ActiveCampaign e Salesforce Marketing Cloud
Comparar recursos é importante porque ajuda você a determinar quais recursos são mais importantes para sua organização. Ao escolher entre duas ferramentas, a melhor maneira de descobrir qual é melhor que a outra é encontrar uma ferramenta que tenha mais do que você precisa e menos do que você não precisa. Neste post do blog, estaremos comparando os recursos do ActiveCampaign e do Salesforce Marketing Cloud.
Soporte al Cliente
O suporte ao cliente é um fator chave em qualquer negócio porque, se o cliente tiver perguntas ou problemas, ele precisará obter respostas imediatamente. Isso é particularmente importante para ferramentas de marketing, uma vez que você deseja que seus clientes utilizem todas elas e aproveitem ao máximo suas taxas de assinatura.
The customer support of ActiveCampaign vs Salesforce is comparable. Both companies have a decent amount of online help including tutorials, knowledge bases, and support forums. ActiveCampaign also has an excellent phone system that provides customer service representatives 24/30 hours per day all year long. They are available for live chats during working hours but after those end, you can leave them your contact information to be called back during the next business day. Salesforce provides a similar live chat, though it is only available Monday-Friday from 12-20 EST and on Saturday from 13-17 EST. They do not have any physical locations but they offer phone support 24/seven. Both companies also provide email responses to all customer inquiries within about one hour of their being sent.
Salesforce does have a few different advantages when it comes to customer support. First, they offer an unlimited number of contacts as opposed to the limits that ActiveCampaign has on their paid plans (2000/5000). Their self-service knowledge base is also far superior with articles organized by subject and searchable tags. Salesforce’s customer service reps are more knowledgeable about the product as well. One drawback of Salesforce’s customer support is that you cannot contact a representative via live chat after 20 EST, even on the weekends.
Salesforce’s customer support is better than ActiveCampaign’s, especially for beginners. However, they are both good options and you will not be disappointed with either of them.
In terms of customer support, both ActiveCampaign and Salesforce are excellent email marketing tools. They both have good websites with many helpful articles, an active community that provides answers to most questions, and fast responses via email or chat. ActiveCampaign has a slight advantage in the number of contacts they allow compared to Salesforce’s limit of 2000/5000 but their self-service knowledge base is inferior. Both companies offer phone support as well and they are both available 24/seven with the exception of Salesforce’s live chat, which ends at 20 EST on weekends even though their office is open during those times.
Conclusion: If you want unlimited contacts or a more comprehensive knowledge base, go for ActiveCampaign; if you need better customer service, go for Salesforce. If you are just starting out or want more information about either of these companies before making your decision, read on!
Facilidade de Uso
Ease of use is very important in marketing because having user-friendly features will allow almost anyone to be able to send out their emails, schedule them and monitor the return. This is especially useful for those who do not have any technical knowledge or background.
ActiveCampaign’s ease of use is ranked higher because it is easy to set up, send out emails and monitor the return. There are many features that allow you to easily create segments so you can target your audiences better. ActiveCampaign also has a feature called Audience Builder which will help users build their audience by importing contacts from different platforms like Salesforce or MailChimp.
Salesforce’s ease of use is ranked lower because it lacks many of the features that ActiveCampaign has like Audience Builder. Customization is also very limited and difficult to do which can be frustrating for users who are not technically inclined.
ActiveCampaign would be a good choice because it has many features that are easy to use and intuitive, which will allow beginners to get up and running quickly. Salesforce’s ease of use makes it easier for advanced users who have been using the platform longer but can prove challenging for beginners.
The learning curve will be higher with Salesforce because it does not have many features that are easy to use nor intuitive which would require users to learn how everything works from scratch. The ease of use of ActiveCampaign makes this platform a better choice for beginners who want to learn everything right away and start using the platform more quickly.
In terms of ease of use, ActiveCampaign would be the better choice for beginners and those who do not have any technical knowledge or background because it has many features that are easy to use and intuitive. Salesforce is more suited for advanced users, especially those with previous experience using the platform which will allow them to get up and running quickly.
User Interface
User interface is how a user navigates through your product to complete their goals. If the interface is confusing, users will likely get frustrated and leave. Marketing tools should be easy enough for anyone to use without training because as soon as you start requiring training it makes using the tool expensive or time-consuming which cuts out potential clients who aren’t willing to pay those costs.
Why is a user interface important in marketing?
If you are looking for user-friendly tools it will be much easier to find an email marketing tool that has great UI than one with a poor interface. The easiest way to tell if a tool has good UX/UI is by checking out the reviews on their website and social media pages, seeing what customers are saying online can be a great indicator of how other users feel about the product.
ActiveCampaign’s user interface can be found through their website or by checking out reviews on major marketing review sites. Their interface is clean and easy to use, making it one of the most popular marketing tools available.
The salesforce UI can also be seen in reviews online, but typically people have issues with its confusing layout which could potentially result in lost leads for marketers who are not willing to put in the time or money required for extensive training.
ActiveCampaign’s user interface is on average considered more advanced and easier to use.
Salesforce on the other hand is more difficult to navigate and has a steeper learning curve.
When it comes down to determining which interface you prefer, make sure that there is a training option available for your needs if one does not already exist. If the tool requires extensive training in order to use it then consider looking at another marketing solution because time is money and no company wants their employees spending that much time learning how to use the tool.
ActiveCampaign is known for its easy-to-use interface which allows users to easily find all sorts of information within a couple of clicks, there have even been articles written about why marketers should switch from Infusionsoft because of this.
One of the best features of ActiveCampaign’s interface is that it allows users to easily switch between views without having to go back and forth through layers of menus, which helps marketers who are constantly switching between different areas like contacts or lists. Another great feature is how easy it is for users with large numbers of contacts (like those working in small businesses) to find contacts, this feature is what makes ActiveCampaign one of the most popular marketing tools.
Salesforce’s user interface can be found through their website or reviews on major marketing review sites like Capterra and Gartner Group. While it does have some features that make life easier for users (such as templates), there is a steep learning curve that can frustrate users and lead to them abandoning the tool.
Because Salesforce has so many features it’s understandable that their UI is much more complex than other marketing tools, but this also means there needs to be some sort of training offered in order for these advanced features to even become useful. While they do offer free training for users, it is not typically enough to help marketers fully utilize the tool without additional training.
In terms of a user interface, both tools have their pros and cons. However, ActiveCampaign is typically considered to be the better user interface for marketers because its easy-to-use layout makes switching between views much easier than in Salesforce (which has a steep learning curve). With that being said both tools offer extensive training options which can help users get up to speed with any UI they choose to use.
In conclusion, ActiveCampaign is much easier to navigate and provides a more intuitive experience for marketers than Salesforce does because of the amount of training required in order to use it effectively. Because time is money when it comes down to implementing any marketing tool, this makes ActiveCampaign the better option for companies looking at new tools.
Painel
The dashboard is a web-based application that allows users to track and monitor everything in their marketing campaigns, whether it be the number of leads generated or clicks on specific links. The dashboard is extremely helpful in terms of being able to have insight into your data so you can see exactly what’s going well/what could use improvement.
ActiveCampaign’s Dashboard is very user-friendly and allows users to add their own modules/widgets that they want to see on the Dashboard, such as a Google Analytics widget.
ActiveCampaign also has a built-in CRM called “Contacts” which allows users to store and manage all of their contacts, similar to Salesforce.
Salesforces dashboard is more focused on looking good than being user-friendly. Their dashboard provides insight into lead scoring/ranking as well as campaign performance statistics such as the number of emails sent, open rates, click-throughs, etc.
Salesforce’s dashboard is much more simplistic in its design. Most of the data you would need will be available via reports under your account (which we’ll get into next).
In terms of dashboard, Salesforce has a lot of great CRM features built into their dashboard, which makes it extremely helpful for someone who is looking to manage leads and stay on top of all communication. ActiveCampaign’s dashboard may be more user-friendly with the widgets/modules feature but does not have as many CRM features within the Dashboard itself.
Email Templates & Automation
Email templates & automation is crucial because it allows you to show your customers the value of what they are receiving. It also helps make sure that everyone is happy with their experience and gives them a reason to keep coming back for more.
Email templates allow you to send out targeted marketing messages where automation can help you follow up with customers after they have made a purchase. This ensures that your business is always top of mind, even if it has been days or weeks since their last order.
Email templates can be created based on what type of customer ordered from you so you can offer them relevant products and deals, or you can create a welcome email that welcomes your new customer to your business. Automation allows you to send out targeted follow-up emails depending on how long it has been since their purchase so they don’t forget about you.
The email templates & automation of ActiveCampaign allows you to design your emails based on the type of product people are buying. You can also create an unlimited number of personas, which is essential for small businesses that need to send out targeted marketing messages. The automation allows you to follow up with customers after they have made a purchase so everyone feels valued and happy using your business.
Salesforce allows you to run automation, but it is fairly limited. It has about four pre-made autoresponders that will automatically send out emails depending on how long it has been since their purchase. There are no personas in Salesforce with email templates which means everyone gets the same marketing message so your customers don’t feel valued or remembered after their purchase.
ActiveCampaign has a lot more features to offer with their email templates along with automation that isn’t as limited as Salesforce’s options. People who use this type of technology need it to be intuitive, which both ActiveCampaign and Salesforce are. ActiveCampaign is the clear winner in this area because they offer more features and it has already been created so you can start using it right away.
In terms of email templates & automation, ActiveCampaign is the better option because it offers more features and that will have a positive impact on your business. You can create marketing messages based on what people are buying, send out targeted follow-up emails after someone has made a purchase so they don’t forget about you, and design any type of email template with automation all in one place. Salesforce has a lot of limitations, which means it will limit what you can do with your business. It is important to always have the most features and tools available so everyone’s experience using your company is as positive as possible.
Mensagens em massa
Bulk messages are messages sent to a group of people at the same time. Bulk Messages are important in marketing because it allows you to reach many potential customers quickly and efficiently, which increases your chances of generating sales or leads.
Bulk messages can be sent in many ways and can take various forms, they’re most commonly either an email or SMS (text). When you use Bulk Messages to promote your business online it allows for a very targeted approach. You can reach out to people that have already downloaded content from your website; this provides leads with the potential of becoming sales without having to rely on paid advertising.
This allows you to save a lot of money in the long run and is generally much more effective than other marketing approaches like PPC (Pay per click) ads, which requires that potential customers click on your ad before they can see it; meaning they need to be already interested in your business when they arrive at your website.
ActiveCampaign’s bulk messages are very easy to use and come with a lot of features, which can be used in various ways. The design is clean and allows for quick editing so you won’t have any trouble creating professional emails within minutes. Similar to SalesForce’s bulk messaging, ActiveCampaign also offers several options when it comes to sending out bulk messages including the ability to schedule when you want your messages to go out as well as an option to send a reminder email.
The statistics feature is very useful and will allow you to keep track of how many people have opened or clicked on your message, which can be used in future marketing; allowing for personalization based on this data. With ActiveCampaign’s bulk messaging, you can both import and export contacts from different sources as well as use them in a campaign.
The downside to ActiveCampaign’s bulk messages is that it doesn’t have the option of sending out SMS messages, which may be important for certain businesses or industries.
SalesForce has almost all the same features included with their bulk messaging tool so they’re very similar. The design is also clean and intuitive so you won’t have any trouble creating professional emails quickly. You can use SalesForce’s bulk messaging tool to send out welcome messages to new subscribers, promotional offers, or newsletters; which will help drive traffic back to your website since people are more likely to click on something they signed up for in the first place.
The downside to SalesForce’s bulk messages is that there isn’t a way of importing or exporting contacts from different sources, which means you’ll have to spend time re-entering contact information for your lists if they aren’t already in the system.
In terms of bulk messages, both ActiveCampaign and SalesForce offer comparable features; however, there are a few differences depending on what you’re looking for. If your business requires the ability to send out SMS messages then SalesForce won’t be as beneficial but if not then this shouldn’t be an issue. When it comes to creating professional emails or newsletters both options use clean designs that are intuitive and easy to use. SalesForce’s bulk messaging tool also allows you to schedule messages, which is a great option if your business requires it.
Segurança de Dados
Data security is the practice of protecting your data from unauthorized access, use, or disclosure. There are many types of security that you should be aware of as a marketer.
Data security is an important part to consider when looking for a marketing automation platform because if not done properly it can lead to some severe consequences such as data breaches which has been happening frequently lately.
Marketers must make sure to protect their contact and account information, email content, and especially sales data. Information is the lifeblood of a business; it’s what we use to communicate with our consumers, it’s how we market ourselves, and most importantly it’s how we sell our product or service. This information needs to be protected at all costs.
The consequences for not protecting your data properly can be devastating because without the proper protection it could lead to harmful events such as identity theft or exposure of proprietary information which in turn hurts a company’s reputation and trustworthiness with their customers. This type of exposure would also increase legal liabilities resulting in hefty lawsuits that can put companies out of business due to the substantial costs of settlement or judgment if they are taken to court.
The bottom line is that data security should be a top priority for any company looking for marketing automation software because it’s not worth taking risks with your customer information, especially in today’s world where cybercriminals have become so sophisticated and tech-savvy.
The data security of ActiveCampaign is very strong because they are constantly updating their security technology to keep up with the latest threats. They do this by hiring white hat hackers that attempt to hack into their system on a regular basis and then patching any vulnerabilities they find within its platform, which is one of many reasons why ActiveCampaign endures as an industry leader in marketing automation software.
Salesforce has strong data security as well because they have the resources and expertise to keep customer information safe. They do this by continually monitoring threats, assessing new technologies, and taking advantage of established standard protocols which are also one of many reasons why SalesForce endures as an industry leader in marketing automation software.
In terms of data security, both ActiveCampaign and SalesForce are industry leaders in marketing automation software. Both companies use the most up-to-date technologies available to ensure that customer information is kept safe at all costs which makes them both great choices for any company looking for a platform with strong data security features.
Detalhes de Preços
Pricing details are very important in marketing because it can affect the profitability of the business. It can determine the price of products or services. Pricing details also affect how much revenue is being made by a business because it determines the cost that will be incurred in providing certain goods and services.
Price should be reasonable for consumers to gain their interest, but at the same time, profitable enough to ensure continued production with positive cash flow.
ActiveCampaign’s pricing details is $0 for up to 500 subscribers and $65/monthly when the list size increases beyond this number.
Salesforce’s Pricing Details is $25 per month which includes unlimited contacts, email sends of 100k/month with reports, QuickBooks integration at no extra cost, two-step authentication among others. It also has a free 30-day trial.
A partir da comparação, o Salesforce tem melhores detalhes de preços em comparação ao ActiveCampaign, pois é mais barato e vem com mais recursos em seu teste gratuito. Isso significa que o Salesforce pode ser usado por uma gama mais ampla de empresas que não estão limitadas por restrições orçamentárias, ao contrário do ActiveCampaign, cujo preço mensal pode desestimular alguns clientes.
Em termos de detalhes de preços, o Salesforce é melhor porque oferece mais recursos em seu teste gratuito e é mais barato em comparação ao ActiveCampaign. Isso significa que o Salesforce pode ser usado por uma gama mais ampla de empresas que não estão limitadas por restrições orçamentárias, ao contrário do ActiveCampaign, cujo preço mensal pode desestimular alguns clientes.
Automação de Marketing
A automação de marketing é uma forma de automatizar esforços e processos de marketing. Ela utiliza tecnologias como e-mail, feeds da web, mídias sociais e outras para enviar mensagens personalizadas em nome da empresa ou marca que as envia.
A automação de marketing é importante porque ajuda os profissionais de marketing a aumentar sua eficiência de trabalho por meio da automação, permitindo que você coloque seu produto na frente de mais pessoas sem precisar fazê-lo manualmente.
A automação de marketing permite que você rastreie seus contatos, crie campanhas personalizadas e envie mensagens automatizadas, tudo isso enquanto garante que os clientes estejam engajados com a marca ou produto em questão. Ela também gerencia múltiplos fluxos para que você possa engajar prospects que não demonstraram interesse em seu produto, mas que ainda poderiam no futuro.
A automação de marketing do ActiveCampaign permite que você envie campanhas automatizadas, rastreie seus contatos e gerencie múltiplos fluxos. A automação de marketing do Salesforce também permite que os usuários engajem prospects que não demonstraram interesse em seu produto, mas que ainda poderiam no futuro; no entanto, ela gerencia apenas um fluxo por vez.
O ActiveCampaign tem mais recursos do que a automação de marketing do Salesforce, permitindo que você engaje mais prospects e faça isso de uma maneira muito mais eficiente.
A automação de marketing do Salesforce não permite que você engaje prospects que não demonstraram interesse em seu produto; no entanto, ela gerencia apenas um fluxo por vez.
Em termos de automação de marketing, o ActiveCampaign se destaca porque permite que você engaje prospects que não demonstraram interesse em seu produto e gerencia múltiplos fluxos simultaneamente. O Salesforce tem mais recursos do que o ActiveCampaign, permitindo o engajamento com um fluxo por vez.
Perguntas frequentes
A integração entre ActiveCampaign e Salesforce é possível?
A integração entre ActiveCampaign e Salesforce é possível, pois há muitos usuários do ActiveCampaign que utilizam o Salesforce.
Você pode conectar sua conta usando o Zapier, uma ferramenta de terceiros que conecta vários aplicativos da web.
Ao adicionar um campo de Conta no ActiveCampaign, você pode mapeá-lo para qualquer objeto no Salesforce e sincronizar os dados de acordo. Dessa forma, você poderá ver todos os contatos automaticamente no Salesforce.
Você também pode criar uma visualização onde poderá ver todos os contatos do ActiveCampaign junto com suas respectivas listas de e-mail e tags, etc. Você pode até mesmo editá-los usando essa visualização.
O que você pode fazer com Salesforce e ActiveCampaign?
O Salesforce é uma ferramenta de gerenciamento de negócios que ajudará você a organizar seus contatos, leads e outras informações. Você também pode usá-lo para fins de relatórios. Ele permite que você gerencie todos os dados em um só lugar, facilitando para indivíduos que estão cuidando de mais de uma área do seu negócio (como vendas, marketing ou atendimento ao cliente).
O ActiveCampaign, por outro lado, é uma plataforma de marketing por e-mail que permite criar campanhas automatizadas e rastrear seu funil de vendas. Ele vem com muitos recursos que ajudam as empresas a aprender sobre seus públicos para comercializar de forma mais eficaz.
Você quer usar apenas uma ferramenta ou prefere usar duas? A boa notícia é que ambas as ferramentas permitirão que você se conecte com seus contatos de várias maneiras diferentes. Por exemplo, o Salesforce pode ser integrado a softwares de marketing por e-mail, como MailChimp e ActiveCampaign, facilitando o uso do software que você prefere.
Quais métricas realmente importam para o seu negócio?
Métricas que importam para o seu negócio nem sempre são as óbvias.
O que você pode achar importante nem sempre é o caso, e alguns desses números mais obscuros podem ser realmente úteis para entender quão bem sua estratégia de marketing funciona.
As métricas mais comuns usadas por profissionais de marketing incluem:
Taxa de Rejeição, Visitantes Únicos, Aberturas de E-mail e Cliques. Mas há muitos mais números que você deve considerar se quiser tomar uma decisão informada sobre qual ferramenta é a certa para as necessidades do seu negócio.
Quais são algumas alternativas ao ActiveCampaign e ao Salesforce Marketing Cloud?
O ActiveCampaign tem muitos concorrentes no espaço de marketing por e-mail com recursos semelhantes. Algumas alternativas populares incluem
– MailChimp
– GetResponse
– InfusionSoft
O Salesforce Marketing Cloud é uma das várias ferramentas usadas para gerenciar dados de clientes, construir sites e rastrear análises para o site ou aplicativo móvel da sua empresa. Outras ferramentas incluem
– Adobe Analytics
– Hubspot CRM
– Zoho CRM
Essas alternativas possuem conjuntos de recursos e estruturas de preços diferentes. Por exemplo, o MailChimp tem uma versão gratuita do seu serviço para até 2000 assinantes, enquanto o InfusionSoft começa em R$ 199 por mês.
Qual é melhor, ActiveCampaign ou Salesforce Marketing Cloud?
O email marketing é uma forma poderosa para as empresas crescerem e se conectarem com os clientes. Escolher uma ferramenta de email marketing pode ser difícil, especialmente com tantas opções disponíveis. O ActiveCampaign tem sido um líder do setor em email marketing desde sua criação em 2010. O Salesforce Marketing Cloud é uma plataforma novíssima que foi lançada ao público em agosto de 2015. Ambas as ferramentas são as principais escolhas quando se trata de escolher um provedor de serviços de email (ESP).
Ambas as ferramentas têm diferentes pontos fortes e fracos. Se você está procurando uma ferramenta que tenha mais recursos e opções de personalização, então o Salesforce Marketing Cloud pode ser a melhor escolha. No entanto, se sua empresa é pequena ou o preço é uma preocupação, o ActiveCampaign pode ajudar a manter as coisas simples sem sacrificar a funcionalidade.
A resposta para qual plataforma de email marketing é a melhor depende das necessidades da sua empresa. O ActiveCampaign é ideal para pequenas empresas, enquanto o Salesforce Marketing Cloud pode ser mais adequado para empresas maiores com requisitos de email marketing mais complexos.
Português do Brasil 
English 
Tagalog 
Español de México 
العربية 
简体中文 
हिन्दी 
Français