Tatlong Marketing Automation Tools: Mautic vs HubSpot vs Messenger Bot

Sa kasalukuyang kapaligiran ng marketing, ang mga negosyo ay naghahanap ng mga paraan upang i-automate ang mga gawain at dagdagan ang kanilang produktibidad. Isang paraan ay sa pamamagitan ng paggamit ng mga marketing automation tools upang mapadali ang pakikipag-ugnayan sa mga customer at mapataas ang mga conversion. Mayroong tatlong pangunahing marketing automation tools na dapat mong malaman: Mautic, HubSpot, at Messenger Bot. Sa blog post na ito, tatalakayin natin ang mga kalamangan at kahinaan ng bawat tool upang makagawa ka ng desisyon kung aling isa ang tama para sa iyong negosyo!

What is marketing automation?

Ang marketing automation ay ang paggamit ng teknolohiya upang i-automate ang mga paulit-ulit na gawain na nauugnay sa mga proseso ng marketing.

Ang marketing automation ay isang terminong ginagamit para sa mga software tools na dinisenyo upang mapadali, gawing simple, at pabilisin ang ilang elemento ng proseso ng benta. Sa marketing automation, ang mga marketer ay maaaring mag-organisa at mag-distribute ng nilalaman, i-automate ang pakikipag-ugnayan sa mga potensyal na lead, pamahalaan ang mga webinar at mga kampanya sa email marketing.

Mahalaga ang marketing automation para sa maliliit na negosyo upang manatiling mapagkumpitensya sa kasalukuyang merkado.

Mga dahilan para sa paggamit ng marketing automation

Ang marketing automation ay isang makapangyarihang tool na maaaring lubos na mapabuti ang iyong mga pagsisikap sa marketing.

* Pinadadali ang mga proseso

* Pinaangat ang mga resulta

* Maaaring gawing mas produktibo ang mga marketer sa katagalan

Sa mga marketing automation tools na nasa merkado ngayon, magandang ideya na matutunan kung paano makakatulong ang bawat isa sa paglago ng iyong negosyo.

Narito ang tatlong halimbawa ng mga marketing automation tools na maaari mong isaalang-alang: Mautic, HubSpot, at Messenger Bot.

What is HubSpot?

Ang HubSpot ay software sa marketing na dinisenyo upang tulungan kang makaakit, makipag-ugnayan, at pasayahin ang mga customer.

Ang Mautic ay isang simpleng ngunit makapangyarihang open-source marketing automation platform na nagpapahintulot sa mga marketer na ipatupad ang kanilang estratehiya mula simula hanggang katapusan… nang hindi kinakailangan ng mamahaling mga tool! Libre ito at palaging magiging libre – dagdag pa, ito ang tanging marketing platform na itinayo para sa isang open-source na mundo.

Ano ang Mautic?

Ang Mautic ay isang open-source marketing automation platform na ginagamit ng higit sa 20,000 negosyo. Tumutulong ito sa email at social media marketing sa pamamagitan ng paggamit ng predictive intelligence upang mapadali ang mga proseso ng negosyo. Ang mga pangunahing tampok ng Mautic ay kinabibilangan ng lead nurturing, lead scoring, automated workflows, multi-channel messaging sa mga platform tulad ng Facebook Messenger bots halimbawa), mga SEO tools, at personalized content.

Ang predictive intelligence feature ng Mautic ay tumutulong sa mga negosyo na i-automate ang kanilang marketing sa pamamagitan ng pagsuggest ng susunod na pinakamahusay na aktibidad para sa bawat tao batay sa lahat ng nakaraang pakikipag-ugnayan sa taong iyon, kaya't pinadadali nito para sa mga kumpanya na dagdagan ang benta sa pamamagitan ng automation nang hindi masyadong maraming input mula sa tao. Nakakatulong din ito sa pagbawas ng oras na ginugugol sa pagbuo ng mga ulat dahil ang sistema ang gagawa nito at gagawa ng kinakailangang mga pagbabago upang mapabuti ang mga proseso ng negosyo sa hinaharap. Ang predictive intelligence na ito ay nakakatulong din sa lead scoring, na isang sukatan na sumusukat kung gaano kalamang na may bibili mula sa iyo batay sa kanilang nakaraang pag-uugali tulad ng pagbisita sa website o pagbubukas ng email.

Pros of HubSpot

Ang HubSpot ay isang kumpletong software sa marketing at benta.

Madaling gamitin ang HubSpot, kahit para sa mga baguhan.

May built-in na analytics na tumutulong sa pagsubaybay ng iyong progreso sa paglipas ng panahon.

Madali mong ma-integrate ang HubSpot sa iba pang mga serbisyo tulad ng Google Drive o Dropbox.

Mga kalamangan ng Mautic

Libre ang paggamit ng Mautic.

Ang Mautic ay open source, na nangangahulugang ang codebase ay naa-access para sa mga developer at mga gumagamit. Pinapayagan din nito ang Mautic na ma-modify o ma-extend ng komunidad ng mga gumagamit nito nang walang anumang gastos sa lisensya.

Isang makapangyarihang tampok ng Mautic ay ang event tracking parameters na maaaring gamitin sa mga email na ipinadala gamit ang Mautic.

Mayroon ding napaka-kapaki-pakinabang na tampok ang Mautic na nagpapahintulot sa gumagamit na lumikha ng karagdagang 'widgets'. Ang mga widgets ay maaaring gamitin sa mga marketing campaign e.g. para sa isang kaganapan, at ipinapakita sa mga website sa pamamagitan ng widgets na nagpapadali para sa mga kumpanya na i-integrate ang Mautic sa kanilang website(s).

Ano ang Messenger Bot App?

Ang Messenger Bot App ay isang chatbot na gumagana sa pamamagitan ng Facebook Messenger.

Mula nang ilunsad ang Messenger Bot App, ito ay naging labis na popular para sa mga negosyo dahil maaari silang lumikha ng kanilang sariling mga chatbot upang mag-alok ng mabilis na solusyon sa mga customer.

Nagbibigay ang Messenger Bot App sa mga negosyo ng mahusay na pagkakataon upang makipag-ugnayan at makipag-ugnayan sa kanilang audience sa real-time, magbigay ng agarang serbisyo tulad ng customer service o lead generation, o kahit na dagdagan ang benta sa pamamagitan ng pag-aalok ng mga diskwento at kupon.

Anong mga kumpanya ang gumagamit ng HubSpot?

HubSpot has partnerships with major companies like VMware, Sears, and Coca-Cola. They also work closely with other marketing automation tools like Marketo.

There are many companies that use Hubspot for marketing automation. Some other examples include The University of Texas, General Electric, and Verizon. Many well-known brands choose to work with HubSpot because they have found it efficient in reaching their desired goals such as increased revenue, greater lead generation, and higher customer retention.

Another company that uses Hubspot is Whole Foods Market. They have been mentioned in a number of articles for their work with Hubspot to increase revenue by $500 million over the past two years. This has been accomplished through using features such as social media marketing, SEO, and email automation.

What companies use Mautic?

Mautic is typically used by companies who are looking to implement marketing automation into their business. Mautic is open-source which makes it an attractive platform for businesses that want complete control over the tool and how they use it, or those that want a system with built-in functionality but don’t have the budget to support other tools like HubSpot.

Anong mga tool ang nag-iintegrate sa HubSpot?

Integrations are one of the most significant benefits of using HubSpot. The platform integrates with Google Analytics, Facebook Ads, Twitter Ads, WordPress, Salesforce CRM, and many other tools that are vital for marketing professionals. These integrations allow you to connect the dots between different tools and data sets, making it easier for marketers to automate their workflows.

What tools integrate with Mautic?

Mautic integrates with a number of tools, including the following:

– WordPress

– Shopify

– Wix

– HubSpot CRM (with paid plans)

Mautic vs HubSpot Features Comparison

Marketing automation tools are becoming more popular. These tools help create automated marketing campaigns for email, social media, and SMS. This article will compare Mautic to HubSpot’s features comparison.

Sistema ng Pamamahala ng Relasyon ng Customer (CRM)

Customer relationship management is one of the most important features to consider when choosing a marketing automation platform. The user will need their software to be able to streamline any customer-facing tasks they might have while also maintaining visibility on data points that are key in understanding consumer behavior and measuring ROI for all campaigns.

Mautic features a native CRM system that can be easily customized to fit your business processes. With Mautic you have the ability to manage contacts, leads, and customers with ease while also being able to schedule tasks directly from the interface. This allows you to get more done in less time by not having separate tools for different functions of tracking customer data points such as time spent in contact with a client.

Hubspot features an easy-to-use CRM system that can be customized to fit your business process. With the simplicity of their platform, you are able to manage contacts, leads, and customers easily while also being able to schedule tasks directly from their interface. Customers are able to quickly access the information they need while also staying on top of data points that they’re most concerned with in order to measure ROI for all campaigns.

Using Messenger Bot App is one of the easiest ways to enhance your CRM system by interacting with your customers where they are already spending the most time. Messenger Bot App provides you with advanced targeting abilities so that your messages always reach the right customer, and it also features easy data entry which allows you to collect information about your leads without ever having to leave your website or mobile app.

These tools all feature their own CRM systems that allow you to manage contacts, leads, and customers easily. Customers can quickly access the information they’re concerned with while also staying on top of data points that the company is most interested in for all campaigns.

Overall, each option has its own benefits and fits different needs depending on the business. The choice should come down to what is most important for your company’s specific situation.

Pamamahala ng Lead

Lead management is important in a marketing automation tool because it can be used to track your leads. You will know which ones are hot and which aren’t, allowing you to focus more time on the latter while maintaining communication with the former.

Mautic has a great lead management system that allows you to create custom fields, add them to your landing pages and forms, and even sync with Google Analytics. Managing leads in Mautic is simple, allowing you to see what’s working and what isn’t. You can also use it for lead nurturing by sending specific campaigns based on the actions your leads are taking.

While Mautic does have a great lead management system, there is another tool that has the same features (and more) for free. Messenger Bot allows you to find leads, capture them with customizable forms, and send targeted messages all without paying a dime. The lead management system is one of the best in the business; it’s easy to set up and use while still allowing access to an abundance of data on your leads’ actions which can be used to create specific messaging campaigns.

Hubspot is a great tool for lead management because it’s easy-to-use, has many different features that help with marketing automation, and integrates well with other services like SalesForce. It also offers personalized customer experiences by using detailed lead data to deliver relevant content.

Overall, all three tools have great lead management systems that allow you to track your leads and create targeted campaigns. However, Mautic does stand out because it has a very flexible system for customizing fields as well as the ability to sync with Google Analytics while still being free. Messenger Bot also offers many benefits at no cost which can be helpful if you’re just starting out. On the other hand, Hubspot has a more robust system that integrates with existing CRM software as well as SalesForce and is easier to learn for those who are new to marketing automation tools.

Suporta sa Customer

Customer support is important in a marketing automation tool because it can help you to get started, learn about the product’s functions, and provide answers to your questions.

Mautic offers email support or live chat with agents during business hours. However, there are no phone numbers available on their website for contacting them directly. Their case management system is accessible for customers to submit and track requests.

Hubspot offers phone, email, and live chat support for their product 24/hrs a day during the business week. They also provide an extensive library of how-to videos on their website to help you get started with your HubSpot campaigns.

Messenger Bot, on the other hand, offers live chat support. They also offer email and phone call assistance during business hours, although this is not their primary method of contact.

When it comes to customer support, it’s clear to see that Messenger Bot offers a more personal touch.

Mautic and HubSpot both offer solid customer support, but Messenger Bot takes the win because of their live chat feature available 24/hrs a day during the business week.

Email Marketing

Email marketing is one of the most effective tools in a marketer’s tool belt. It is actually ranked as the second-best marketing method, right behind word-of-mouth referrals at number one.

Email marketing works because it allows you to keep your finger on the pulse of what people are thinking about and how they feel about certain products or services throughout their buying process.

This is important because you can tailor your marketing efforts to each stage of the buying cycle in order to provide exactly what they are looking for at that specific time, which will increase their chance of making a purchasing decision when it comes down to crunch time.

Email marketing provides this opportunity through automation – one email with an offer or a piece of content can be sent to a group of people at different times throughout the buying cycle. It allows you, as the marketer, to create unique and specific emails for each stage of that process – awareness, interest, and purchase.

Mautic has a similar feature set compared to the others; it has powerful automation, lead nurturing capabilities, and an email editor that is pretty standard for most marketing tools.

HubSpot provides a lot of features like A/B testing emails with their drag-and-drop templates, which can be helpful if you are trying to create something new or different than before.

Messenger Bot is a little different than the others since it’s not an email marketing tool – however, you can use Messenger Bot to send automated messages and reminders through Facebook messenger.

You are able to target people based on their location or demographics easily with Messenger Bot, which would make this more useful for local businesses looking to interact with their customers in a different way.

All of these tools have their pros and cons, so it really depends on what you are looking for in your marketing automation tool.

Mautic is great if you want to save money or HubSpot if you need more features. Messenger Bot might be the best option for those looking to use a new platform.

User Interface

The user interface is important for marketing automation tools because it determines the user experience. If a complicated interface is difficult to use, users won’t be able to complete tasks and will become frustrated with the software. Thus this makes an efficient user interface critical when choosing a tool that fits your needs.

Mautic’s user interface is similar to most other software products. It has an inbox, tasks, contacts, and more on the left-hand side of the screen. The main function buttons are located in a horizontal menu along the top of the page with dropdowns below each one for additional features related to that button (e.g., “Create New” or “View All”). Some buttons are located in the top right-hand corner of the page.

The user interface for HubSpot is well organized and easy to navigate. There are three main tabs at the top: contacts, messages, and content. The left side has four panels that can be expanded or contracted by clicking on their respective headings (e.g., contacts, messages, etc.). The main function buttons are at the top of each section (e.g., “Create New Campaign” in the contact tab).

The interface for Messenger Bot is very simple. It opens into a messaging screen where you can search or start typing to get started creating your campaign and sending out content automatically.

The user interface is a key part of evaluating marketing automation tools. Mautic, HubSpot, and Messenger Bot all have user interfaces that allow for easy use and help users avoid frustration when using them.

Integration

Integrations are important because they ensure your marketing automation tool is working with other tools you are using to achieve maximum efficiency. For example, say you have a popular blog that gets hundreds of views every month and an email list where thousands have subscribed for updates about new posts.

You can use integration between your blog platform (WordPress) and your marketing software so that every time you publish a new blog post, it automatically sends an email to your subscribers that includes the link.

You can also use Facebook Ads and Google Analytics integrations so this same message appears in those locations as well. Note: The logistics of how different marketing automation tools work with third-party apps vary widely depending on which platform(s) you are using.

Integrating with Mautic is easy because it has a free plugin that you can add to your website and integrate with any app. Mautic also works natively with several popular apps like WordPress, Slack, MailChimp, Zapier (and many more).

Integrating into HubSpot is easy for similar reasons; however, the number of integrations is much lower. HubSpot’s list of integrations includes WordPress, Eventbrite, Gmail (and many more).

Integrating with Messenger Bot is easy because you don’t have to code anything. All you have to do is sign up for a Facebook page and connect it with Messenger Bot. From there, you can create your first bot message in seconds without any coding experience or knowledge of APIs. You will also be able to integrate into other apps through Zapier easily because the two are connected (meaning that every time you update data within Messenger Bot, it automatically updates in the app you choose).

In terms of ease of integration, Mautic offers the most options because it has a plugin for almost every type of website and works natively with many popular apps. Messenger Bot is also easy to integrate, but not as much so since you have to use Zapier to connect data from one platform to another. HubSpot’s integration capabilities are limited mainly due to its lack of third-party integrations.

Is a Mautic HubSpot integration possible?

Mautic and HubSpot both offer great marketing automation tools, but they are different. While the two services may work well together in some cases, there isn’t a native integration available to connect both platforms. Without an official Mautic HubSpot integration, you’ll need to turn to Zapier or IFTTT for help automating your workflow between these two systems.

Which tool to choose?

Marketing automation tools are tools that help you to improve your marketing efforts. Here’s a comparison of three common automation software: Mautic, HubSpot, and Messenger Bot.

These tools are popular among marketers. They are used for automating marketing activities, such as sending out newsletters, creating landing pages and forms to collect the email addresses of your website visitors.

The main difference between these tools is that Mautic has no monthly fee while the other two have a monthly subscription fee. However, HubSpot includes more features than Messenger Bot and Mautic, so they are better for companies with a bigger budget.

Mautic is the cheapest tool in this comparison and it has similar features to HubSpot. However, Messenger Bot doesn’t have any monthly fees or limitations on the number of users which makes it more attractive for small businesses that can handle their marketing tasks by themselves.