Salesforce vs Mailchimp: Paghahambing ng Dalawang Nangungunang Kasangkapan sa Marketing

Ang marketing ay isang mahalagang aspeto ng anumang negosyo. Maaaring maging mahirap ang paghahanap ng tamang mga kasangkapan na mag-optimize sa iyong mga pagsisikap sa marketing. Kung naghahanap ka ng bagong kasangkapan, o nais mong ihambing ang dalawang nangungunang kumpanya sa larangang ito, kung gayon ang blog post na ito ay perpekto para sa iyo. Tatalakayin namin ang parehong Salesforce at Mailchimp, ang kanilang mga tampok, kalamangan/kahinaan, at higit pa!

Salesforce Marketing Cloud

Ang Salesforce Marketing Cloud ay nagbibigay ng isang suite ng mga pinagsamang app sa marketing na tumutulong sa mga negosyo na magdala ng trapiko gamit ang email, social media, display ads, at iba pa.

Maaaring gamitin ng mga marketer ang mga kasangkapan na ito upang lumikha ng mga personalized na karanasan para sa mga customer sa iba't ibang channel gamit ang isang platform. Halimbawa, maaari silang magpadala ng mga target na email batay sa mga pagbisita sa website o mga pagtingin sa produkto, mag-publish ng mga update sa social media batay sa data ng customer-segment, at i-optimize ang iba't ibang channel sa real-time.

MailChimp

Ang MailChimp ay isang kasangkapan sa email marketing. Perpekto ito para sa maliliit na negosyo, bloggers, at mga nonprofit na nagsisimula pa lamang sa online marketing.

Napakadali nitong gamitin. Mag-sign up lamang, lumikha ng isang email campaign, at i-publish ito — walang kinakailangang coding o HTML skills.

Mga Bentahe ng Mailchimp

Ang MailChimp ay libre hanggang sa isang tiyak na bilang ng mga subscriber.

May mga integrasyon ang MailChimp sa mga pinakasikat na social media sites at mga provider ng email service tulad ng Facebook, Twitter, Instagram, LinkedIn, atbp.

Nag-aalok ito ng napakaraming template para sa parehong web at mobile apps. Gayundin, ilan sa mga template na ito ay libre.

May mga magagandang visual email editors ang MailChimp na magbibigay-daan sa iyo upang baguhin ang mga kulay, font, at pangkalahatang hitsura nang walang abala o pangangailangan ng kaalaman sa coding. Maaari ka ring gumawa ng ilang simpleng animasyon kung nais.

Madaling magdagdag ng mga custom fields kapag nagdidisenyo ng iyong template upang magamit mo ang mga ito sa mga indibidwal na email.

Maaari itong gamitin upang mag-set up ng mga autoresponder at drip campaigns.

Ang mobile app ay napakaganda at madaling gamitin sa parehong iOS at Android devices. Maaari kang lumikha o mag-edit ng iyong mga template, tingnan ang data ng subscriber, magpadala ng mass mailings, atbp., lahat mula sa MailChimp app. 

Mga Kalamangan ng Salesforce Marketing Cloud

Mas angkop ang SalesForce para sa malalaking negosyo, dahil kaya nitong hawakan ang maraming kliyente.

Mayroon ang SalesForce ng mas mahusay na CRM system na tumutulong sa iyo na subaybayan ang iyong mga customer at kanilang impormasyon.

Nag-aalok ang SalesForce ng mas maraming tampok para sa pag-uulat, pagsusuri, forecasting, at pagpaplano kaysa sa MailChimp.

Mga Kakulangan ng Mailchimp

Ang MailChimp ay isang mahusay na kasangkapan para sa mga marketer na naghahanap na gumawa ng marketing automation at email marketing sa mababang gastos.

Gayunpaman, kung naghahanap ka ng simulan ang paggawa ng bayad na advertising, kung gayon ang MailChimp ay walang lahat ng mga tampok na maiaalok ng Salesforce.

Isang iba pang kahinaan ay may limitasyon sa kung gaano karaming mga email ang maaari mong ipadala sa pamamagitan ng programa.

Kung ang iyong kumpanya ay lumalaki, magiging kapaki-pakinabang na tingnan ang Paid Marketing Cloud ng Salesforce para sa mga tampok ng bayad na advertising o Infusionsoft kung naghahanap ka ng automation at email marketing sa mas mataas na presyo.

Mga Kahinaan ng Salesforce Marketing Cloud

Mahal ang Salesforce Marketing Cloud.

Hindi madaling i-set up at gamitin ang Salesforce.

Kailangan mo ng isang tao sa iyong koponan na marunong kung paano ito pamahalaan. Maaaring maging kumplikado ito kung bago ka sa paggamit ng mga app para sa marketing, sales, atbp., dahil sa lahat ng iba't ibang tampok.

Mahusay ang Salesforce para sa mga marketer na nakabatay sa data at nais na matiyak na ang kanilang pamumuhunan sa marketing ay nagbubunga ng ROI, ngunit maaaring labis ito para sa mga naghahanap ng mas simpleng solusyon o wala nang mga mapagkukunan upang mamuhunan sa pag-aaral kung paano epektibong gamitin ang Salesforce. Halimbawa, hindi madaling matutunan ang lahat ng mga tampok nito at makipagtulungan sa mga ito nang mag-isa.

Ano ang Ginagamit ng Mailchimp?

Ang MailChimp ay isang kasangkapan sa marketing automation na nagbibigay-daan sa iyo upang magpadala ng mga newsletter at pamahalaan ang iba pang mga promosyon. Maaari kang lumikha ng mga email campaign sa pamamagitan ng MailChimp, pati na rin gamitin ito para sa lead generation. Ginagamit ng mga negosyo ang MailChimp upang lumikha ng mga email list upang magpadala ng mga promotional content, na nagbibigay-daan sa kanila upang bumuo ng mga relasyon sa kanilang mga customer.

Ano ang Pangunahing Layunin ng Salesforce?

SalesForce offers cloud-based customer relationship management tools that are particularly useful for sales teams. This software has several features that will help you keep track of leads and activities related to your revenue cycle. It also provides a user-friendly interface that makes it easy to record and store information. This is particularly useful for companies with geographically spread-out teams, as they can access the same data from different locations.

SalesForce helps companies by unifying customer data, which makes it easier to analyze the company’s performance. It also streamlines information sharing, which is important in an environment where customer service agents are expected to have access to company data at any time.

SalesForce also has tools that can help you automate your business processes and increase productivity. This includes features that allow you to schedule meetings, text updates when tasks are completed, or send email alerts when billing deadlines approach.

Can Salesforce Replace Mailchimp?

Salesforce and MailChimp are different marketing tools that have their own strengths and weaknesses.

SalesForce is a top customer relationship management tool used by businesses across many industries, while MailChimp focuses more on email campaigns. Each has its advantages in terms of functionality; however, with their different features, it is difficult to determine which one can be an adequate replacement for the other.

– SalesForce has more than just basic marketing tools

– Companies that already use Salesforce will not want to switch over completely

– MailChimp offers precise data analysis and email automation functions

Is Mailchimp Considered a CRM?

MailChimp is not considered a CRM since it is an email marketing tool. However, you can connect MailChimp to your salesforce account and have the two work together seamlessly. A CRM can help you do the following:

– Track your leads and prospects

– Manage customer relationships

– Keep track of sales opportunities.

MailChimp on the other hand is an email marketing tool, which allows you to create and send emails. It also has social media tools so that you can share your content on Twitter or Facebook easily.

Salesforce vs MailChimp Features Comparison

Choosing a marketing tool to meet your needs can be difficult. There are so many features, options, and things to consider that it’s easy to get overwhelmed. To help you decide which tool is best for you, we’ve put together a quick comparison of Salesforce vs Mailchimp.

User Interface

The user interface of a marketing tool can make or break a user’s experience. If the interface is confusing and difficult to use, then most users will simply move on to something that is simpler with which they can quickly become familiar.

If a product doesn’t provide an easy way for site admins/marketers to customize their landing pages through drag-and-drop UIs, then it may not be a good fit.

Salesforce’s user interface is powerful yet simple. All of their dashboards are intuitive, which means that there’s less need for extensive training to become familiar with the platform. Furthermore, Salesforce has a strong focus on customer service and support so clients can always get help when they have questions or complaints about how something works.

MailChimp’s user interface is easy to learn and use. This platform has a large library of tutorials that walk users through each step of MailChimp’s functionality. Furthermore, all the tools are well-labeled so site admins/marketers can easily find what they need without needing any extra help or training from customer service representatives.

In terms of the user interface, Salesforce and MailChimp are both strong options. While Salesforce has a more complex interface, it also provides far more customization features than many of its competitors. Meanwhile, the user interface of MailChimp is easier to learn and use, but this platform does not provide as extensive an array of tools or functionality as Salesforce.

Personalization

Personalization is an important factor when using a marketing tool. Personalization can be defined as the process of delivering individualized messages to every prospect, which ultimately increases your chance of making sales and growing your business at a faster rate than you would have had otherwise.

Personalizing emails will increase open rates because you’re not sending a generic message to everyone. Personalization can also be used in an ad campaign, such as social media posts and ads on Facebook or Google Adwords.

Salesforce offers a few different ways to personalize messages. For example, you can use the email merge capabilities in Salesforce and send out personalized emails without needing to have someone write everyone individually.

Mailchimp does not offer this feature at all so they are unable to personalize messages to everyone that they send them to.

Salesforce has the capability of sending out personalized emails and offers a feature called “email merge” which allows you to personalize your message without having someone write every single one individually, increasing open rates as well as likelihood for sales.

Personalization is a key factor when choosing a marketing tool and Salesforce offers many different ways to personalize messages. Since Mailchimp does not offer the feature, it is important that you choose a tool that can do so before making your final decision.

Mga Template

Templates allow marketers to save time and effort by using pre-made designs for emails, landing pages, newsletters, etc.

Templates allow users to create professional-looking marketing materials without having the design expertise or any special software. Many templates are customizable as well so you can make changes such as font color or text size easily and quickly.

Salesforce provides a range of templates to help you manage your marketing campaigns, from simple email blasts and landing pages to more advanced lead nurturing automation. The templates can be edited and adjusted as needed, making them a great option for companies of all sizes.

MailChimp also offers free email marketing templates to help you create professional-looking emails without any design experience or special software. The visual editor makes it easy to customize your template by dragging and dropping elements, resizing them, and editing text.

Both Salesforce and Mailchimp offer free resources to help you find the perfect template for your needs. Some are even integrated into their core features so they’re just a click away! With these options at hand, what are you waiting for?

Using pre-made templates is an easy way to streamline your workflow by saving you from having to create those materials from scratch each time. When it comes to templates, it’s hard to beat the ones both Salesforce and Mailchimp offer.

Ease of Use

The ease of use of a marketing tool is important as it makes the process of marketing easier for those who are using it. It’s important to consider which marketing tools are known for their ease of use and which ones your team would be able to understand quickly.

Finding a tool that is easy to learn especially means it will take less time out of the day or week because you can easily train staff members on how to use it. You also want an e-mail marketing system that makes campaigns easier to create and manage.

Marketing tools that are difficult to learn often require a high level of technical expertise which reduces the number of users who can use it or even access certain features on the tool. Not having enough people trained in how to properly use marketing software makes your company less effective at getting new customers because they aren’t able to efficiently use the tool.

Salesforce is known for its ease of use, which is one reason why many companies choose it. It’s easy to create new accounts and opportunities with the tool because everything is streamlined in a step-by-step process. You can set up an account quickly so that you don’t have to wait long before using the basic features on Salesforce.

MailChimp is also known for its ease of use, which is why it’s great for beginners who are looking to learn the basics of e-mail marketing. It has a simple interface that makes it easy to get started with creating new campaigns and sending emails out via MailChimp.

Salesforce is better than MailChimp because it’s more recognized for its ease of use. A lot of companies choose Salesforce because they can easily train staff members on how to navigate through the application and set new accounts up without a problem.

Some people may actually prefer MailChimp over Salesforce because they don’t need all of the additional features that come with a CRM system. Mailchimp is great for companies who just want to send out emails and look at analytics in order to measure their marketing efforts and see which campaigns are working well.

The ease of use is directly related to how well you can market your business. It doesn’t matter which tool you choose if it’s too difficult for other staff members to learn and be able to understand what they are doing on the marketing platform.

Segmentation

Segmentation features are some of the most important features in a marketing tool.

Segmentation allows companies to target particular customers with different messages based on their individual preferences and behaviors. For instance, if someone signs up for an email list but doesn’t follow through with making a purchase, you may want to send them special offers designed specifically for customers who haven’t purchased in a while.

Mailchimp’s segmentation features allow you to create separate campaigns for different groups within your email list or audience, and then track important data about each group such as opens and click rates. These statistics can be used to test which messages work best with certain audiences, allowing you to maximize the effectiveness of your marketing campaigns.

Salesforce has a similar feature that allows users to create different segments or groups within their database. Users can even upload data from other sources, such as social media profiles, into Salesforce so they have all relevant information in one place.

Segmentation is one of the most important features in a marketing tool, and Mailchimp is an excellent option for users who are just starting out with email campaigns.

Salesforce has many more features than Mailchimp, but their segmentation tools may not be as advanced or extensive. If you have large numbers of customers to manage within your database, it may be more beneficial to go with Salesforce.

Ulat

Reporting features are important when choosing a marketing tool because they provide you with the information that allows for better decision-making.

Salesforce has a Sales Cloud that provides for reporting and dashboards. It also provides for forecasting and custom reports.

MailChimp’s analytics provide you with data about email campaigns, landing pages, website visitors, social media activity, plus more relevant information to improve your marketing efforts.

MailChimp has detailed reports with multiple data points such as open rates, click-through rates, etc. They also allow you to create your own custom report based on what you need to see in the information.

It has list management tools that help you segment contacts based on interests o behaviors.

The reporting features of Salesforce are better for those who need forecasting and custom reports. MailChimp has more detailed reporting tools that allow you to create your own custom report based on the information you want to see in your data, which is ideal for segmenting contacts based on interests or behaviors.

Integration

Integrations are very important for a marketing tool, especially if you are using multiple tools. It is really annoying to have the different apps not connect together. The best way to solve this problem is through integrations, which allow data from one app to be used in another without having to copy and paste everything over manually.

For example, if you are using Salesforce and Mailchimp in your company, it is very critical for these tools to integrate with each other. Therefore, when someone buys something from the sales team they will automatically go into the email list of the marketing department so that way they can send them newsletters. This is a very important feature because it saves time and allows data to be used more efficiently.

Salesforce integrates with many different apps. The most important ones are Google Analytics, SalesforceIQ, and Zendesk. They also integrate with many CRMs like Microsoft Dynamics or SugarCRM. Last but not least there is Zapier which connects to over one thousand other tools so you can easily connect it to your favorite applications.

Mailchimp allows you to use Google Analytics, Facebook, Instagram, and many other apps with their marketing tool. This is extremely helpful if your company does not have a big IT department or cannot hire someone who can build the integrations for you.

Mga Madalas Itanong

Which is better, Salesforce email marketing vs MailChimp?

Salesforce is a leading CRM. MailChimp is an email marketing service that sends newsletters, autoresponders, and targeted emails to your subscribers. Both tools help you grow your business by offering powerful features for marketers through their paid versions.

Ang parehong mga tool ay nagbibigay-daan sa iyo upang pamahalaan ang mga contact, magpadala ng mga email, subaybayan ang mga pagbubukas/pag-click, atbp. Gayunpaman, nagkakaiba sila sa mga uri ng contact na maaari mong itago.

Nagtatago ang MailChimp ng mga email address at iba pang impormasyon ng contact habang ang Salesforce ay nag-aalok ng mas kumpletong pananaw kasama ang mga pangalan, email, numero ng telepono, mga social profile at iba pa. Ibig sabihin nito, mas angkop ang Mailchimp para sa marketing sa pamamagitan ng mga newsletter o mga promotional campaign kung saan ang lahat ng data ng iyong mga contact ay available.

Ang Salesforce, sa kabilang banda, ay makakatulong sa iyo na manatiling konektado sa iyong mga lead at customer sa pamamagitan ng indibidwal na outreach gamit ang kanilang detalyadong profile. Ang parehong mga tool ay nag-aalok ng makapangyarihang mga tampok ng automation para sa mas mahusay na pamamahala ng lead at pagpapanatili ng customer. Maaari kang mag-set up ng mga automated workflow batay sa:

– Pinagmulan/uri ng lead

– Aktibidad ng kampanya

– Listahan ng subscriber

Ano ang nangyayari kapag ang isang subscriber ay nag-unsubscribe mula sa isang MailChimp audience?

Kapag ang isang subscriber ay tinanggal mula sa isang MailChimp audience, ito ay itinuturing na isang "unsubscribe" at hindi na sila makakatanggap ng iyong kampanya. Kapag ang isang subscriber ay nag-unsubscribe mula sa iyong listahan, sila ay awtomatikong mag-unsubscribe mula sa anumang MailChimp audiences na inilagay mo sila.

Hindi sila makakatanggap ng mga hinaharap na email ng kampanya hanggang sa sila ay muling mag-subscribe sa listahan o maidagdag sa ibang audience sa pamamagitan ng isang segmentation rule. Sa ganitong paraan, pinakamainam na tiyakin na ang mga subscriber na umalis sa iyong listahan ay tinanggal mula sa lahat ng MailChimp audiences na kasalukuyan silang bahagi.

Aling data ang may priyoridad kapag ang Salesforce at MailChimp ay naka-sync?

Ang data sa Salesforce ay may priyoridad kapag nag-sync, kaya anumang pagbabago na ginawa sa MailChimp ay mabubura.

Paano ginagamit ang mga tag sa Salesforce integration?

Ang mga tag ay ginagamit upang i-tag ang mga lead sa Salesforce na na-import sa Mailchimp. Awtomatikong idinadagdag ang mga ito kapag na-activate ang integration, at hindi ito maaaring tanggalin.

Kailangan mong tanggalin ang mga ito mula sa Salesforce kung nais mong magsimula muli. Ginagamit ang mga ito sa mga segmentation campaign na nagta-target ng isang tiyak na grupo ng mga contact batay sa isang tag na inilapat sa bawat contact pagkatapos ma-import sa Mailchimp sa pamamagitan ng isang automated workflow o custom integration.

Ang mga tag ay nilikha sa pahina ng Tags & Members sa Salesforce Setup at maaaring pamahalaan ng sinumang may administrative permissions sa rekord na iyon. Ito ay read-only, kaya hindi mo ma-edit ang mga ito o lumikha ng mga bagong tag maliban kung mayroon kang administrator role para sa mga custom objects ng iyong Org.

Pangunahing Linya: Alin ang Mas Mabuti – MailChimp o Salesforce Marketing Cloud?

Ang pagpili ng isang marketing tool ay maaaring maging mahirap na desisyon. Maaaring mas gusto mo ang isang tool kaysa sa iba, o makita na nag-overlap sila sa mga tampok at functionality. Walang madaling sagot pagdating sa pagpili sa pagitan ng Salesforce Marketing Cloud (dating ExactTarget) at MailChimp para sa iyong mga pangangailangan sa email marketing.

Ang Salesforce ay kilalang-kilala bilang isang CRM solution na may malawak na mga tampok para sa marketing automation, reporting, at analytics. Ang MailChimp ay isang platform ng newsletter na nag-aalok ng ilang limitadong automated workflows ngunit hindi ito kasing sopistikado ng Salesforce Marketing Cloud o kahit na ibang mga email service provider tulad ng Constant Contact. Gayunpaman, maraming maliliit na negosyo ang hindi nangangailangan ng lahat ng mga bells and whistles – gusto lang nila ng paraan upang makipag-ugnayan sa mga customer at prospect nang hindi gumagastos ng masyadong maraming pera. Kung ikaw iyon, maaaring mas magandang opsyon ang MailChimp para sa iyong negosyo kaysa sa Salesforce Marketing Cloud.

Kung kailangan mo ng mas sopistikadong mga tampok, may iba pang mga email service provider na nakipagsosyo sa Salesforce upang magamit mo ang parehong mga tool nang walang putol.