Mahalaga ang pagpili ng tamang marketing tool para sa iyong negosyo at maaaring maging mahirap na proseso.
Maraming mga tool na makakatulong sa iyo sa prospecting, lead generation, at nurturing.
Isa sa mga pinakasikat na uri ng marketing tools sa mga araw na ito ay ang mga chatbots o messenger bots. Ang mga bot na ito ay tumutulong sa pag-automate ng mga pag-uusap sa mga potensyal na customer sa pamamagitan ng text-based messaging sa Facebook Messenger, SMS, Slack, Telegram, at iba pang mga aplikasyon.
Ngunit aling tool ang dapat mong piliin?
Keap vs Hubspot: Sa blog post na ito, ikukumpara namin ang tatlong magkaibang tool upang malaman mo kung aling isa ang pinakamahusay para sa iyong negosyo.
Ngunit una, ano ang HubSpot?

Ang HubSpot ay isang full-scale marketing platform na nag-aalok ng maraming tampok upang matulungan ang mga negosyo na makabuo ng mga lead, magproseso gamit ang automation at palaguin ang benta. Ang HubSpot ay may tatlong pangunahing produkto: HubSpot CRM, na isang all-in-one customer relationship management tool para sa marketing, sales, at service agents;
HubSpot Sales, na nagbibigay ng mga tool para sa lead generation na may mga email template at analytics;
HubSpot Marketing, na nagbibigay ng mga tool para sa website, landing pages, blogging, at analytics.
Bilang karagdagan sa mga makapangyarihang tampok ng marketing nito, nag-aalok din ang HubSpot ng mas automated na paraan ng pagserbisyo sa mga customer sa pamamagitan ng kanilang virtual assistant – isang chatbot na pinapagana ng artificial intelligence.
Ang chatbot ng HubSpot ay makakatulong sa mga simpleng tanong tulad ng "paano ko babayaran ang aking invoice?" o kumplikadong mga kahilingan tulad ng "kailangan kong i-update ang mailing address para sa account na ito."
Ang chatbot ay may kakayahang maunawaan ang natural language processing (NLP) at mag-set up ng mga appointment, lutasin ang mga isyu, sagutin ang mga tanong tungkol sa mga produkto at serbisyo, maghatid ng mga newsletter, at iba pa.
Ano ang Keap?

Ang Keap, na dating kilala bilang InfusionSoft, ay isang marketing platform na nagpapahintulot sa mga gumagamit na palaguin ang kanilang mga negosyo sa pamamagitan ng pagbibigay ng makapangyarihan, ngunit madaling gamitin na mga tool. Nagbibigay ito ng automation para sa iyong website, pagbuo ng email list, at pamamahala ng mga contact, mga tampok ng e-commerce tulad ng shopping cart abandonment recovery – ngunit may kapangyarihan ng revenue tracking (na kamakailan lamang ay sinimulan lamang ng HubSpot na ihandog), lahat sa isang lugar!
Ano ang Messenger Bot App?

Ang Messenger Bot App ay isang chatbot na gumagamit ng AI at machine learning upang makilala ang intensyon, sagutin ang mga tanong, at ikonekta ang mga gumagamit nang direkta sa impormasyong kailangan nila. (Magdagdag ng higit pang impormasyon.) Gayundin, ang Messenger Bot App ay tumutulong sa mga negosyo na kumonekta sa kanilang mga mamimili sa paraang nais nila.
Paghahambing ng Mga Tampok ng HubSpot vs Keap vs Messenger Bot
Ang mga nangungunang marketing tools ay madalas na inihahambing sa isa't isa, ngunit narito ang tatlo sa mga pinakasikat na tool sa isang head-to-head na paghahambing: HubSpot, Keap, at Messenger Bot.
1. Functionality

Ang functionality ng isang marketing tool ay isa sa mga pinakamahalagang aspeto na dapat isaalang-alang kapag nagpapasya kung aling tool ang dapat mong gamitin para sa iyong negosyo. Iba't ibang mga tool ang nag-aalok ng iba't ibang functionalities, at nasa iyo ang pagtukoy kung anong mga pangangailangan ng iyong negosyo ang maaaring matugunan ng isang tiyak na tool o set ng mga tool.
Functionality ng HubSpot
Nag-aalok ang HubSpot ng isang malawak na suite ng mga tool at tampok para sa iyong negosyo na gamitin. Ang platform ay nag-aalok ng lahat mula sa mga blogging tools, paglikha ng landing page, email marketing (mga kampanya at automation), lead nurturing at scoring, reporting, at analytics—at lahat ito ay naka-integrate sa isang solong dashboard.
Functionality at kasaysayan ng Keap
Nakatuon ang Keap sa pagbibigay ng mga kakayahan ng chatbot upang makatulong sa pagkuha ng customer. Ang tool nito ay matagal nang naririto, at ginagamit ng mga brand tulad ng Fitbit, Gilt, Zendesk—at mas kamakailan lamang ay inilunsad ng Salesforce ang sarili nitong Messenger bot platform na nakabatay sa teknolohiya ng Keap na tinatawag na "Salesforce App Cloud." Ang functionality ng Keap ay simple, na karamihan sa mga gumagamit ay pinipiling gamitin ito para sa lead generation at pagkuha ng customer.
Functionality ng Messenger Bot
Ang Messenger Bot App ay isang tool na nag-aalok ng mga chatbot, at ang pangunahing pokus nito ay sa serbisyo sa customer. Ang functionality ng Messenger Bot App ay nagpapahintulot sa mga negosyo na bumuo ng mga lubos na na-customize na bot para sa mga pangangailangan ng kanilang mga customer, maging ito man ay pagsagot sa mga tanong o pagbibigay ng mga update tungkol sa mga order o shipment.
Kapag inihahambing ang HubSpot vs Keap vs Messenger Bot, dapat mong isaalang-alang muna ang mga pangangailangan ng iyong negosyo. Nag-aalok ang HubSpot ng malawak na hanay ng mga tool at tampok, ngunit ito ay mas mahal kaysa sa Keap o Messenger Bot App. Tungkol sa Messenger Bot, ang pokus nito ay sa serbisyo sa customer sa halip na pagkuha—kaya kung ang iyong team ay nangangailangan ng mas malalim na antas ng customization na inaalok ng iba pang mga marketing platform tulad ng HubSpot, maaaring hindi ang Messenger Bot ang pinakamahusay na opsyon.
2. Integrations

Mahalaga ang mga integrations sa mga marketing tools. Ito ay dahil nakakatulong ang mga ito sa mga marketer na ikonekta ang iba't ibang platform upang ang kanilang data ay maibahagi sa maraming sistema at pinapayagan din silang i-automate ang ilang mga proseso. Ito ay hindi lamang makakatipid ng oras kundi titiyakin din ang pagkakapare-pareho.
Pagdating sa mga integrations, ang tatlong pangunahing tool ay ang HubSpot, KEA, at Messenger Bot.
Mga kakayahan sa integration ng HubSpot
HubSpot integrates with several tools and services including Salesforce, Marketo, Google Analytics, Facebook Pixel, Twitter Ads, Zendesk, MailChimp & many more.
HubSpot’s integrations are easily accessible through its drag-and-drop interface which makes it easy for marketers to set up the different types of integration they want without having to code anything.
Keap integration capabilities
KEAP has integrations with the following tools: HubSpot, Marketo, Facebook Ads & Pixels, Google Analytics & Remarketing Pixels (Google + Bing), Twitter Ads API/Pixels (Twitter Marketing Platform), and Zendesk.
KEA’s integrations are also easily accessible through its drag-and-drop interface which makes it easy for marketers to set up the different types of integration they want without having to code anything.
Keap is a great tool mainly because it offers full transparency on how well your marketing efforts are working and where you should make changes.
Messenger Bot integration capabilities
There are many integrations available for Messenger Bot. They include Zapier, JSON API, WooCommerce, and Google Sheets.
When it comes to integrations, the three main tools are HubSpot, KEAP & Messenger Bot. One of these marketing automation platforms is bound to fit your needs and help you make a name for yourself in this increasingly competitive industry.
What separates one platform from another? And which tool should you choose? The answer will depend on your business and what type of marketing you want to do.
For example, if you are a large enterprise with complex needs then HubSpot is the best tool for you because it was built specifically for big companies looking to grow their revenue through digital channels such as email & social media marketing. However small businesses that need a more cost-effective solution may want to go with KEAP.
Messenger Bot is best for businesses that are looking to automate their marketing efforts and connect different platforms together so that data can be shared across multiple systems. It’s also beneficial for eCommerce because it allows you to process orders directly through Facebook Messenger, which significantly reduces the number of steps that your customers need to go through for checkout.
3. Solution/service partners

Marketing tools like HubSpot, Keap, and Messenger Bot App are great for marketing automation, but which one is the best solution partner? Knowing who to turn to in times of need can be a major benefit when you are deciding between HubSpot vs Keap vs Messenger Bot.
A solution/service partner is another company that provides complementary products or services to your main offering. For example, HubSpot has many partners like SalesForce and Marketo who provide additional tools for marketing automation.
HubSpot Solutions Partners
HubSpot has over 500+ solutions partners, which is why it would be too complicated to list them all in this article. Some of their most well-known solution/service partners are Marketo, Salesforce, SAP Hybris Cloud for Customer, and Leadin.
Keap Partner Marketplace
Keap has over 100+ solutions partners, which is why it would be too complicated to list them all in this article. Some of their most well-known solution/service partners are Marketo for webinars and events, Vero (CRM) for email marketing automation, Drift (Live Chat tool), Zendesk (live chat software).
Messenger Bot App Solutions Partners
Messenger Bot App is so new that there are no solutions partners yet, but we do know it is a great platform to use with Zapier (connecting apps) and many more tools in the future!
In terms of solution partners, HubSpot wins because it has over 500+ solution partners. Keap comes in second place with 100+, and Messenger Bot App is new so there are no solutions partners yet!
4. Training and support

Training and support are very important when choosing a marketing tool. It is much easier to begin using the software right away if you have the support of experts who know how it works and can guide you through your first steps, instead of having to learn everything on your own or by reading online tutorials that may not be as comprehensive as they should be.
HubSpot training and technical support
HubSpot offers a very extensive training course to help you learn how to use their marketing software. You can take part in an online or offline class that is self-paced, and they also have live classes where you will interact with other marketers who are using the tool. The videos of these sessions are available for future reference, so you always have access to them. HubSpot also has a very detailed knowledge base that is easy to find and navigate, which goes over all the features in detail. This includes screenshots of each step you need to take when creating an ad or campaign, as well as video tutorials for more complex topics.
KEAP training and support
Keap does not offer training or support in the form of an academy like HubSpot does. However, they do have a blog where you can find articles by Keap employees that explain how to use their marketing software for certain tasks. These posts are very thorough and detailed, so if your issue is covered on the blog then it will be easy to learn what you need to do. The company also has a very active and helpful support team that will answer your questions quickly and clearly, which is an important asset when using their tool on a daily basis.
Messenger Bot training and support
Unlike HubSpot or Keap, Messenger Bot does not offer training or support. However, there is a very active Facebook group where you can ask your questions and get answers from other marketers who are currently using the software. There are also many online tutorials that will guide you through how to use each feature of Messenger Bot’s marketing tool.
Overall, HubSpot is an excellent tool for marketers who are looking to create engaging campaigns, ads, and landing pages without much technical knowledge. Their extensive training course will help you get started on the right foot, while their support team is always ready to answer your questions in a timely fashion.
HubSpot has done a great job in making their software very easy to use and intuitive so that you can get started right away without needing much training. They also have an extensive knowledge base where all the features are explained with screenshots and videos for each step of the process – this makes it easier than ever before.
5. Ease of use

A marketing tool should not be complicated to use.
This is especially true for small business owners who are just starting out with their marketing efforts or are trying to run multiple campaigns at once. The simpler the tool, the more likely it will get used by your team.
HubSpot’s ease of use
HubSpot is the easiest tool to use.
It has a simple interface that works well for marketers at any level of experience. It also offers helpful training videos and documentation, as well as an online community where you can ask questions about how to accomplish specific tasks within HubSpot or best practices surrounding marketing automation in general. However, if this is your first time using a marketing tool, you may still find the interface to be overwhelming.
Keap’s ease of use
Keap is more difficult to use than HubSpot.
However, if you are familiar with using marketing tools or have a team of people who already know how Keap works and can train others on it, this might not be an issue for your company. If the interface is overwhelming at first glance, there are also helpful videos and guides available online that will walk you through each of the features.
Messenger Bot’s ease of use
You can build a Messenger bot without any coding experience or education, which is one reason why it is so popular among marketers. Messenger Bot’s visual flow builder allows you to drag and drop elements into the order that works best for your marketing campaign. It also features pre-built templates, so if there is a specific type of bot you want to create (such as an appointment reminder) all the necessary components will already be available in Messenger Bot’s library.
This ease of use can make it easier for marketers to start using Messenger Bot, but it can also make it harder for marketers who want total control over the design of their campaign.
HubSpot is an easy tool to use for marketing automation and should be one of the first tools you try if this is new territory for you or your team. If you are already familiar with using marketing tools or have a team of people who can help train others, Keap may be the better choice for you. Finally, if ease of use is your top priority and design flexibility isn’t as important to you, Messenger Bot’s visual flow builder will make it easy to create an automated campaign quickly.
6. Cost & Pricing Details

Cost and pricing details should be considered before choosing a marketing tool, especially when it comes to Messenger Bots.
HubSpot Hub pricing
HubSpot’s pricing is determined by the number of contacts in your database. The more contacts a company has, the higher their price will be for HubSpot’s services.
HubSpot offers three different plans: Standard, Professional, and Enterprise. Each plan comes with additional features depending on which one you choose. The standard plan starts at $45/month with 1,000 marketing contacts. The price increases if you want to include more than 1,000 marketing contacts. The Standard plan removes HubSpot branding from free tools and allows you to get help fast.
The Professional plan starts at $800/month with 2,000 marketing contacts, while the Enterprise plan starts at $3,200/month with 10,000 marketing contacts. The Professional plan includes features that can help you automate & personalize engagement across channels, optimize campaign conversion, get advanced support, and more.
Keap pricing and plans
Keap’s pricing is determined by the number of leads you want to send messages. The more leads, the higher price will be for their services.
Keap offers three different plans: Lite, Pro, and Max. Each plan comes with additional features depending on which one you choose.
The Lite plan costs $79/month with 500 contacts and 1 user. This plan is perfect for solopreneurs and new businesses. On the other hand, the Pro plan costs $169/month perfect for growing businesses. This is the most popular pricing plan among Keap users. Lastly, the Max plan is the newest pricing plan of Keap priced at $199/month. It is perfect for established teams and businesses that are planning to scale up.
Pagpepresyo ng Messenger Bot
Messenger Bot App’s pricing is one of the most affordable options in the market today. Messenger Bot Premium starts at $24.99/30 days with basic features like sequence messaging campaigns and analytics.
On the other hand, Messenger Bot Pro starts at $49.99/30 days with 10 Facebook pages and up to 5 bulk messages. Lastly, Messenger Bot Agency starts at $299.99/30 days.
HubSpot, Messenger Bot, and Keap both have free trial options that you can take advantage of if you’re unsure about which platform is best for your business needs. This way you aren’t locked into any long-term contracts but If deciding between HubSpot or Keap, it is important to understand the differences between HubSpot and Keap, as well as their respective pricing plans. In terms of Messenger Bots, its most affordable option makes it a flexible choice for many businesses.
7. Marketing Automation

Marketing automation is the automated delivery of targeted content to specific customers. This is achieved through a variety of different tools, including email marketing software and chatbots—and not just within an organization’s website. Marketing automation works best when it collects data about individuals or companies so that salespeople can deliver personalized experiences at scale without having to manually create each message for every individual.
HubSpot
HubSpot is a leading marketing automation software provider. HubSpot’s sales and marketing teams work together to help marketers use the platform so that they can track customers throughout their journey, then deliver personalized experiences based on what actions people take in response to content sent through email or chatbots.
HubSpot is great for social media management professionals because it offers fully integrated tools, making it easy to post on LinkedIn, Facebook, and Twitter. You can also use HubSpot for content marketing—its publishing tools help you write engaging blog posts that will attract links from other websites.
HubSpot is great if you want a one-stop-shop for all of your marketing automation needs because the platform includes blogging, emailing, and social media.
Keap
Keap is a conversation-based marketing platform designed to help marketers respond to leads at scale through chatbots. Keap’s bots are based on the artificial intelligence technologies used by Siri, Alexa, and Cortana—and they’re available for websites as well as messaging platforms like Slack or Facebook Messenger.
Keap is great if you want conversational experiences that can be easily added to your website or social media profiles. It’s also good for building brand awareness through branded chatbots that can run on Slack, Facebook Messenger, and other messaging platforms where customers are already spending time online.
Keap is a great choice if you want to build a chatbot experience for an existing customer base—its bots work across different platforms and on websites.
Messenger Bot App
The newest kid on the block, messenger bots are still finding their footing as a platform for marketers to use in their marketing strategies. Messenger Bot App’s marketing automation is available through its Facebook Messenger app.
Messenger Bot App is a great choice if you want to experiment with marketing automation but aren’t ready to invest in more advanced tools just yet—you can start for free and only pay when you need the full list of features.
Overall, HubSpot is the best choice for marketing automation. It’s easy to use, and it handles all of your social media needs so you can focus on engaging with customers instead of managing multiple platforms at once. Plus, HubSpot offers search engine optimization tools that help marketers rank higher in organic search results—which means more traffic will be sent to their websites and more leads will be generated.
If you’re looking for a marketing automation tool that’s simple but powerful, HubSpot is the best choice for your business. If you want to experiment with different tools now and perhaps upgrade later, Messenger Bot App may be right for you—but if your goals include growing your customer base through social media or driving traffic to your website, the HubSpot platform is a better choice.
8. Lead Management
Lead management is a critical factor that should be considered when choosing the best marketing tool. If you are looking to use HubSpot, Keap, or Messenger Bots for your business then this article will give an in-depth look into how each platform functions with regards to lead management capabilities.
HubSpot
Hubspot allows users to import leads into the platform and then use those contacts as part of an email drip campaign. Hubspot also allows users to create new lead records from within a workflow so that you don’t have to leave your current task in order to do this important step.
Keap
In addition, Keap provides a lead scoring system to help prioritize leads based on fit. This is an essential tool for any business looking to move beyond the top of the funnel and into more qualified accounts where higher-value conversions are likely to take place.
Messenger Bot App
With Messenger Bot App, there is no lead management required. Users can create a new Facebook Messenger bot and start engaging with leads immediately without any further steps needed for importing, creating or assigning contacts to the right sales rep.
Mga Madalas Itanong

Why rebrand an already successful company?
Keap was formerly known as Infusionsoft, and they rebranded in order to better convey their message of simplicity. It was an exciting time for the team, as they began to push boundaries and invent new products.
Which is better – HubSpot CRM or Keap?
HubSpot CRM is preferred by most marketers because it’s simple to use and provides great information on sales activities, marketing campaigns, customer engagement efforts, and much more. HubSpot also features basic social media management tools.
-HubSpot CRM helps you track and measure your marketing efforts. On the other hand, Keap is a preferred choice for BtoB businesses looking to drive sales through their email database.
When is HubSpot a good fit?
HubSpot is a great choice when you are looking to…
- Use inbound marketing effectively
- Have the budget for an all-inclusive paid plan
- Can dedicate a full-time employee to marketing
- Need web forms & landing pages for your website.
- Create email templates that are personalized and can be configured easily across devices
How do HubSpot and Keap assist you in creating that dedicated messaging
campaign?
Ang mga kampanya sa pagmemensahe ay isang bagong uso sa marketing. Ang HubSpot at Keap ay dalawang pinakasikat na tool para sa pagpapatakbo ng mga kampanyang ito.
Habang parehong nag-aalok ang mga tagapagbigay ng serbisyo ng katulad na mga tampok, may kanya-kanyang kaunting pagkakaiba ang bawat isa.
Nag-aalok ang HubSpot ng iba't ibang mga tampok na tumutulong sa paglikha ng mga nakalaang kampanya sa pagmemensahe. Kabilang dito ang:
– Mga tool para sa paglikha, pagsubok, at pag-optimize ng mga landing page
– Isang personalized na database ng contact na may kakayahang lumikha ng mga listahan ng email batay sa pag-uugali ng gumagamit.
Nagbibigay ang Keap ng mas maraming opsyon kaysa sa HubSpot pagdating sa pamamahala ng kampanya at pag-uulat, ngunit kulang ito sa ilang mga automation tool ng HubSpot.
Kailan angkop ang Keap?
Ang Keap ay isang mahusay na solusyon para sa mga negosyo na kailangang pamahalaan ang mga kumplikadong proseso, o para sa mga nais na lumawak sa mga bagong merkado.
Mayroon ding ilang mga nakabuilt-in na tampok ang Keap na nagpapadali sa paggamit at pag-navigate sa interface nito kaya't mas kaunting pagsasanay ang kinakailangan kapag ginagamit ang tool na ito. Gayundin, mayroon itong ilang mga integrasyon na makakatulong sa iyo na pamahalaan ang iyong daloy ng trabaho.
Ang Keap ay mahusay din para sa mga negosyo na may maraming empleyado, dahil pinapayagan nito ang pakikipagtulungan at komunikasyon sa pagitan ng mga miyembro ng koponan sa real-time nang hindi nangangailangan ng anumang third-party na software o pag-install ng plugin. Sa ganitong paraan, lahat ng may-ari ng negosyo ay makakapagtrabaho sa mga proyekto at gawain nang sama-sama nang walang problema.
Sa kabuuan, isa sa mga pinakamalaking benepisyo na nakikita natin sa paggamit ng tool tulad ng Keap ay pinapadali nito ang pamamahala ng negosyo at ginagawang mas mahusay ito dahil lahat ay makakapag-access ng kanilang data sa real-time mula sa kahit saan at anumang oras.
Ano ang mayroon ang HubSpot na wala ang Keap?
Mayroong bayad na add-on ang HubSpot na tinatawag na “Leads” na nagpapahintulot sa iyo na subaybayan ang iyong mga lead sa site. Sa tampok na ito, mayroon ding kakayahan ang HubSpot na lumikha ng walang limitasyong bilang ng mga tag para sa mga layunin ng pagsubaybay at maaaring pahintulutan ang mga gumagamit na subaybayan ang pag-uugali ng kanilang mga customer sa real-time gamit ang mga nakabuilt-in na ulat na awtomatikong nag-a-update ng impormasyon tungkol sa mga bagay tulad ng kung kailan bumisita ang isang lead sa site, kung kailan sila nag-download ng nilalaman, kung aling mga pahina ang kanilang tiningnan at kung gaano katagal.
Walang anumang tampok na inaalok ang Keap na katulad ng inaalok ng “Leads” ng HubSpot pagdating sa pagsubaybay sa pag-uugali ng mga prospect sa iyong website. Sa add-on na ito, madali mong makikita ang listahan ng iyong mga bisita sa website at kung ano ang kanilang ginawa sa site. Pinapayagan ka nitong tukuyin kung aling mga prospect ang bumisita sa mga tiyak na pahina o tumingin sa tiyak na nilalaman, kung kailan nila ito ginawa at kung gaano katagal – lahat ng kapaki-pakinabang na impormasyon kung sinusubukan mong subaybayan ang aktibidad sa real-time.
Alin ang mas mabuti: Keap vs Infusionsoft?
Ang Keap ay dating kilala bilang Infusionsoft. Hindi natin maihahambing ang mga ito dahil pareho lamang sila.
Ano ang pagkakaiba ng Keap Grow vs Keap Pro?
Ang Keap Grow o Keap Lite ay ang pinakamababang plano sa presyo ng Keap
Ang Keap Pro ay isang bayad na tool na may mas maraming tampok at opsyon.
Ang Keap Lite ay perpekto para sa mga solopreneur at bagong negosyo, habang ang Keap Pro ay perpekto para sa mga lumalagong negosyo. Ang parehong mga plano sa presyo ay nagpapahintulot sa iyo na magpadala ng mga automated na email at makipag-ugnayan sa mga sikat na provider ng serbisyo sa email.
Kaya alin ang tama para sa iyo?
Ang mga tool sa marketing ay lumalabas sa kaliwa at kanan, kaya't talagang mahirap subaybayan kung aling mga dapat mong gamitin.
Walang silver bullet dito – bawat kumpanya ay naiiba na may natatanging pangangailangan at layunin para sa kanilang estratehiya sa marketing. Ang pinakamahusay na paraan upang mahanap ang tool na pinakaangkop para sa iyong negosyo ay sa pamamagitan ng pagsubok sa mga ito.
Ang magandang balita ay ang lahat ng tatlong tool na ito ay madaling ipatupad, kaya't maaari mong subukan ang mga ito sa loob ng ilang minuto at makita kung aling mga gumagana nang maayos para sa iyong negosyo!
Ang marketing ay nagbago nang malaki sa nakaraang ilang taon sa mga start-up tulad ng HubSpot na binabago ang paraan ng mga marketer sa pagpapatakbo ng kanilang mga negosyo sa pamamagitan ng paglikha ng isang inbound methodology na nakatuon sa pag-akit ng mga bisita at pag-convert sa kanila bilang mga customer.