Aling software sa pamamahala ng social media ang dapat mong piliin? Hootsuite, HubSpot, o Messenger Bot?
Ito ay isang tanong na madalas itanong ng mga may-ari ng maliliit na negosyo. Maraming iba't ibang aspeto ang dapat isaalang-alang kapag sinusubukang hanapin ang pinakamahusay na akma para sa iyong personal na pangangailangan.
Susuriin natin ang tatlo sa mga nangungunang opsyon at tatalakayin ang kanilang mga kalamangan at kahinaan upang makagawa ka ng isang may kaalamang desisyon!
Ang software sa pamamahala ng social media ay naging isang pangangailangan para sa anumang negosyo na sumusubok na mapanatili ang kanilang online presence.
Sa mundo ng digital marketing, ang software sa pamamahala ng social media ay nagiging isang mahalagang tool para sa anumang kumpanya.
Maraming iba't ibang opsyon ang maaaring pagpilian at bawat isa ay may kanya-kanyang lakas at kahinaan.
Ang tatlong pinakakilala na tatak na namamayani sa merkadong ito ay Hootsuite, HubSpot, at Messenger Bot.
Ang Hootsuite ay isang social media dashboard na nagbibigay-daan sa mga kumpanya na pamahalaan ang maraming account mula sa isang interface lamang, at nag-aalok ito ng parehong libre at bayad na mga plano.
Ang HubSpot ay isang all-in-one marketing software package na kasama ang email marketing, landing pages, analytics, CRM, at higit pa.
Ang Messenger Bot ay isa pang opsyon na maaaring gamitin ng mga negosyo upang i-automate ang pakikipag-ugnayan sa mga customer sa pamamagitan ng Facebook messenger o Slack channels upang palakihin ang kanilang customer base.
Sa blog post na ito, ikukumpara natin sila batay sa kanilang mga tampok pati na rin ang presyo upang matulungan kang makagawa ng mas may kaalamang desisyon tungkol sa kung aling isa ang pinakamahusay na gagana para sa iyong mga pangangailangan.
Kaya, aling software ang pinakamahusay para sa social media marketing: Hootsuite vs HubSpot vs Messenger Bot? Alamin natin.
Hootsuite vs. HubSpot vs Messenger Bot: Aling Tool ang Pinakamainam para sa Pagsasagawa ng Social Media Marketing?
Panimula
Tungkol sa HubSpot
Ang HubSpot ay isang marketing platform at CRM application para sa maliliit at katamtamang laki ng mga negosyo.
Ito ay isa sa mga pinakasikat na software sa pamamahala ng social media para sa maliliit hanggang katamtamang laki ng mga negosyo, ahensya, at non-profit.
Ang HubSpot ay mayroon ding matagumpay na IPO sa NASDAQ.
Ito ay nag-iintegrate sa higit sa 100 iba pang mga aplikasyon tulad ng Salesforce, Google Analytics, at Zendesk sa pamamagitan ng kanyang "AppExchange" marketplace o APIs (Application Programming Interface).
Noong 2014, ang HubSpot ay tinatayang nagkakahalaga ng humigit-kumulang $500 milyon.
Ang HubSpot ay kasalukuyang ginagamit ng higit sa 110,000 kumpanya sa buong mundo at may higit sa 900 empleyado sa buong mundo.
Tungkol sa Hootsuite
Hootsuite is a social media management platform, providing a single dashboard to manage social networks across multiple profiles such as Facebook and Twitter. Hootsuite includes tools for publishing content on different platforms like Facebook or LinkedIn.
Hootsuite’s most popular features are its scheduling tool, which allows users to schedule posts in advance, and its metrics section with real-time data for measuring the performance of social media campaigns.
Hootsuite is available in two versions: Hootsuite Pro and Hootsuite Lite. Hootsuite Pro offers more features for managing business profiles including integration with Salesforce, SAP SuccessFactors or Zendesk ticketing system, Google Analytics, etc., while Hootsuite Lite is designed for personal profiles.
Messenger Bot
Messenger Bot is a great software that can be used for social media management.
It’s an awesome way to help you manage your business on Facebook, Instagram, and Twitter at the same time using just one app. You’re also able to schedule posts in advance so they go out when it is most convenient for you! It has a free version which makes this bot very attractive.
It’s so easy to use, and it also has a very user-friendly interface that is perfect for beginners!
Messenger Bot will save you time when managing your social media accounts because all you have to do is log in with your Facebook account and then start typing what you want the bot to post on Twitter or Instagram.
One of the rapidly growing marketing automation tools for 2021.
Mga Tampok sa Social ng Hootsuite vs HubSpot vs Messenger Bot
Mga Tampok sa Social ng Hootsuite
Hootsuite has good social features that offer social media monitoring, analytics, and engagement. They have good keyword tracking that helps you find trending topics in social media channels so there’s always something new for your business.
Plus, they also offer both on-premise and SaaS solutions which will allow you to customize the features of Hootsuite to suit any specific need or budget that you have.
Mga Tampok sa Social ng HubSpot
HubSpot’s social features that come with the software are among its most powerful features. For example, users can create a social hub where they can post and monitor their messages across all of their social media accounts in one place. You can also divide your posts into different categories to help you organize them better so that it is easier for you to find what you need when needed.
HubSpot can also handle contact management for lead nurturing. When someone fills out a form on HubSpot, the information is automatically saved to your contact list and synced with other social media platforms. This will make it easier for you to follow up when needed.
HubSpot also has analytics features so that you can analyze all of your posts in detail to see what works best for you. You are also able to see which posts resonate with your audience and what kind of content they respond best to so that you can make adjustments when needed.
Mga Tampok sa Social ng Messenger Bot
Messenger Bot’s social features include the most popular social media networks: Facebook Messenger, WhatsApp, Instagram, and Slack among many others.
This means you get access to their features without the need for any additional software or plug-in. So, if your business relies heavily on other platforms like Twitter or LinkedIn that are not supported by Messenger Bot yet, then it is still possible through a few workarounds.
Messenger Bot can also do content management for various social media platforms. This means that you can publish content on various platforms to multiple networks without having to log into those separate accounts.
Pangunahing Pagkakaiba sa Pagitan ng Hootsuite vs Hubspot vs Messenger Bot
Hootsuite and HubSpot as well as Messenger Bot are marketing platforms that improve your business campaign management in a lot of different aspects.
Hootsuite is designed to handle all your social media functions in one place. It allows you to publish and post content across different channels, schedule posts for future publication, track website traffic sources, and measure campaign results with detailed analytics reports. Hootsuite also integrates email marketing into their platform so that you can manage both of these aspects from one place.
HubSpot is a marketing software that helps you create an effective and personalized customer experience, provide dedicated support to your followers, and increase traffic by targeting visitors most likely to convert. It offers more in-depth analytics reports than Hootsuite and has significantly more features available for purchase as add-ons.
Messenger bot can do social media monitoring such as posting content and updating your page’s status to speak directly with followers on Facebook Messenger. It has social media management tools that allow you to schedule posts and track their performance.
The comparison of Hootsuite vs HubSpot vs Messenger Bot depends on your needs to choose for your digital marketing strategy.
Hootsuite vs HubSpot vs Messenger Bot: Ang Kanilang Pangunahing Pagkakatulad
Marketing platforms like HubSpot, Hootsuite, and Messenger Bot are software that can help the marketer to automate the marketing process.
They have similarities in terms of marketing automation capabilities and marketing analytics.
They have some differences in terms of the platform for personal branding. In this case, Hootsuite is better than HubSpot because it has a great interface as well as high performance that can make your work easier.
Messenger bot is also similar to Hootsuite that has the same features, but it has more limitations because of its operating system.
Aling software ang may pinakamahusay na mga tool sa pamamahala ng social media?
Hootsuite vs. HubSpot vs Messenger Bot: Ang Kanilang Pangunahing Tampok
Nangungunang Analytics
Hootsuite
Hootsuite boosts marketing sales for small business owners because of its comprehensive reports, which make it easy to track, analyze and optimize for social media.
When a company has too many tasks on its plates such as marketing, customer service, and sales lead generation; Hootsuite is the best tool because of its analytics that gives you all the information in one place.
It also offers features like team collaboration and scheduling of posts.
It has a dashboard that shows the number of followers, likes, comments on the post as well as how many impressions it got!.
HubSpot
HubSpot has social reports for management platform, which is easy to use and has great features. It makes it easy to track the performance of your content and connect with followers on each channel in one location
Kasama sa software ang matibay na analytics na nagpapahintulot sa iyo na makita kung aling mga post ang mahusay ang performance kasama ang iba pang mga sukatan tulad ng shares, likes, reactions, at clicks.
Messenger Bot
Ang Messenger Bot ay nagmo-monitor din ng social media para sa iyo. Maaari itong makatulong sa iyong social media marketing nang malaki nang hindi nangangailangan ng maraming setup o pangangalaga, at hindi ito nangangailangan ng anumang karagdagang software sa computer tulad ng Hootsuite.
Ang Messenger bot ay may analitikal na estratehiya sa marketing na dapat isaalang-alang bilang isang "champion" para sa social media marketing.
Maaari itong gamitin sa labas ng platform, kaya maaari mo itong gamitin sa iyong telepono!
Serbisyo sa Customer
Hootsuite
Nag-aalok ang customer service ng Hootsuite ng 24/365 na suporta sa telepono at email, Lunes hanggang Biyernes.
Maaari ring ma-access ang Hootsuite sa pamamagitan ng mobile app at desktop app.
HubSpot
Ang HubSpot ay may reputasyon para sa customer service at edukasyon. Ang mga customer na nangangailangan ng tulong sa HubSpot sa nakaraan ay nag-claim na mabilis ang pagtugon ng customer service at madalas sa loob ng ilang oras. Ang customer service ay available din sa pamamagitan ng email at chat.
Messenger Bot
Ang Messenger bot ay ang pinakabago na software na ipinakilala sa merkado. Ito ay pinabuti na may maraming bagong tampok at madalas itong maa-update kaya maaari tayong umasa sa mga update ng Messenger Bot upang makakuha ng mas marami at mas magandang serbisyo mula sa bot na ito.
Kasabay nito, ang paggamit ng Messenger Bot ay hindi lamang tungkol sa customer service kundi pati na rin sa marketing communications. Halimbawa, ang mga Facebook messenger bots ay maaaring gamitin bilang isang marketing tool upang magpadala ng mga update sa mga gumagamit tungkol sa mga hinaharap na produkto.
Alin ang may pinakamahusay na pricing plan: Hootsuite vs HubSpot vs Messenger Bot?
Pagpepresyo ng Hootsuite
Mayroong 4 na pricing plans ang Hootsuite:
- Propesyonal: $19/buwan
- Team: $99/buwan
- Negosyo: $599/buwan
- Enterprise Custom Solutions – ang presyo ay nakadepende sa iyong mga pangangailangan.
Pagpepresyo ng Hootsuite
Mayroong 4 na pricing plans ang Hootsuite:
- Propesyonal: $19/buwan
- Team: $99/buwan
- Negosyo: $599/buwan
- Enterprise Custom Solutions – ang presyo ay nakadepende sa iyong mga pangangailangan.
Pagpepresyo ng Messenger bot
Ang presyo ng Messenger Bot ay abot-kaya para sa maliliit na negosyo at mga start-up.
May mga benepisyo ito para sa mga nagsisimulang may-ari ng negosyo na nais i-automate ang kanilang mga website.
Ang Messenger Bot Premium ay $4.99 para sa unang 30 araw at $9.99/30 araw para sa mga susunod na buwan.
Mayroon din itong libreng pagsubok na maaari mong subukan at tingnan kung bagay ito sa iyong negosyo!
Pangkalahatang Pagsusuri
Ang marketing automation ay nagiging mas popular, at ang social media marketing ay isa sa mga pinakamahalagang aspeto nito. Sa napakaraming tool na available, maaaring maging mahirap ang pag-set up ng bagong kampanya nang walang naunang karanasan sa bawat tool.
Ang HubSpot ay pinakamahusay para sa marketing automation, habang ang Hootsuite at Messenger Bot ay mga tool sa pamamahala ng social media. Ang HubSpot ay may pinakamaraming tampok sa lahat ng tatlong software packages na ginagawang popular na pagpipilian ito sa mga marketer. Ang Messenger Bot ay maaari ring gumawa ng inbound marketing at customer support na gumagamit ng matalinong AI para sa chatbot nito.
Ngayon, ito na ang katapusan ng blog post na ito at mayroon ka nang ideya kung aling marketing automation software ang pipiliin.
Bisitahin ang kanilang opisyal na website dito!
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