The Battle of HubSpot vs Klaviyo: If you’re like most business owners, you’ve probably spent a lot of time and energy researching the best CRM for your company. You know that this is an important decision–one that will shape how your business operates and interacts with customers for years to come. It’s difficult to choose between two great options: HubSpot and Klaviyo. In this blog post, we’ll compare these two popular CRMs so you can make the right choice for your company!
什么是HubSpot？
HubSpot is a cloud-based marketing and sales platform that helps small businesses more effectively attract, engage, and delight customers.
HubSpot is an all-inclusive software solution for your business: Marketing, Sales & CRM. It provides the best way to manage demand generation efforts across social media networks like Facebook and Twitter, blogging platforms like WordPress and Hootsuite, email marketing tools like Campaign Monitor and MailChimp.
HubSpot is the best solution if your goal is to boost traffic with social media advertising campaigns or website optimization with SEO tactics.
What is Klaviyo?
Klaviyo has been around since 2011 and is only growing in popularity. And it’s easy to see why: their powerful email platform helps any business, from e-commerce companies (like Everlane) to non-profits like the Humane Society of Silicon Valley, get more revenue out of their marketing by running automated workflows targeted at specific customer segments.
Klaviyo is built for businesses that want to maximize revenue and ROI from their marketing. It’s a platform designed specifically with e-commerce companies in mind, so if you’re an online store.
HubSpot Pros and Cons
HubSpot’s pros include being able to have marketing, sales, and customer service all in one system. The platform is also scalable, which means that it can grow with your business.
The cons include having a steep learning curve if you’re coming from Marketo or another marketing automation platform with similar features. The additional price for Salesforce integration is also very expensive relative to Klaviyo’s price point.
Klaviyo Pros and Cons
Klaviyo’s pros include its ability to easily navigate and set up email flows, great support via phone or chat (which is extremely important for small businesses), the fact that it’s easy to track campaign results in real-time, and can handle your company’s entire lifecycle. Its cons include not having a free version available which could make sense for some smaller companies who may not need all of its bells and whistles, high price point (which is understandable given the value you’re getting), lack of detailed user analytics reports like HubSpot, can’t integrate with other apps to create automated workflows.
HubSpot vs. Klaviyo Features
Part 1: Dashboard
The dashboard is where you can get an overview of your entire marketing strategy. There are many different reports that will provide information on how campaigns are performing, which sources or traffic is producing the best ROI, and much more.
The dashboard also includes a performance graph to show curves of selected metrics over time period (e.g., number of page views, bounce rate).
Part of the reason why a dashboard is important in marketing is that it enables you to monitor your performance and see how metrics are trending. This will help with making crucial decisions for future campaigns that may be affected by certain trends or circumstances (e.g., content creation based on past analytics data).
The dashboard of HubSpot is similar to that of Klaviyo. Both platforms contain graphs for traffic, lead flow, and revenue growth.
The main difference is the type of data presented in HubSpot’s reports (e.g., visitors vs leads). It also contains more specific information about users’ behavior (i.e., activity feed where you can see how users interact with website pages).
Another difference is the number of reports that are available for each platform (HubSpot has more than Klaviyo) and their layouts. For example, HubSpot’s dashboard contains two different views; a simple view that shows a weekly report in comparison to a detailed one where you can see data on daily basis. Klaviyo, on the other hand, has a more simple layout and contains a monthly view by default.
In terms of dashboards, HubSpot offers more information to users in comparison with Klaviyo. This is beneficial for marketers who are looking to get a better understanding of their campaigns, but it can lead to too much data which may be difficult to go through and analyze efficiently.
Klaviyo’s dashboard provides fewer reports that are easier to read because they have fewer metrics. It is beneficial for marketers who are looking to make short-term decisions because they can easily see what’s working and what needs improvement without spending too much time on data analysis.
Part 2: Campaigns
Campaigns are a key component of any marketing strategy. Campaigns allow you to take your initial set of contacts and segment them into different groups based on what action they have taken (e.g., opening an email, visiting a web page, etc.).
HubSpot’s campaign feature is an all-inclusive tool that allows you to create both email and social campaigns. However, unlike Klaviyo’s campaign feature, HubSpot requires the customer to navigate through multiple steps in order to understand how each setting impacts their specific workflow (e.g., what is a template? What does schedule mean?).
Klaviyo’s campaign feature allows you to create both email and social campaigns with the click of a button. Klaviyo uses smart defaults so that if you want to send out an email, set up an autoresponder, or launch a Facebook ad all within your workflow, it can be done in seconds without any special training required.
In terms of campaigns, HubSpot is an all-inclusive marketing automation tool with the most functionality. However, Klaviyo provides similar campaign capabilities in a simplified workflow that allows you to create campaigns without having to navigate through unnecessary features or settings.
Part 3: Opt-In Forms
Opt-in forms are a key component of any email marketing campaign.
Opt-in forms are an important part of your business’s website and the first step in getting people to subscribe to your emails. One study found that including opt-in forms on a site increases conversions by up to 74%. When you have hundreds or thousands of subscribers, it is crucial as a business to have a way of collecting their information so you can contact them and send promotional material.
Opt-in forms are important because they help your business grow by allowing people to submit their email address in exchange for content or offers from your business. This allows businesses to build relationships with potential clients and keep them updated on new products, sales, and promotions.
HubSpot’s opt-in forms are very basic. They are simply a text box with an email address field and submit button, followed by another short paragraph explaining what they will be signing up for when submitting their information.
Klaviyo’s forms have more customizable fields, which is important if you want to segment your lists later on. For example, it allows users to specify their gender and interests so that you can send them different types of emails based on what you know about them. This can be very useful, especially if you are trying to get specific information or conduct in-depth research on your customers.
In terms of opt-in forms, HubSpot and Klaviyo are about equal when it comes to functionality. Hubspot has a more basic form, but they do offer the ability to add different types of content like images and videos which can be useful for specific campaigns or landing pages. Klaviyo also offers this type of flexibility in terms of what you want to be displayed on their opt-in forms, but they also include the ability to conduct more research or segment your list depending on what people put in their fields. Both options have a lot of potentials and it is really up to user preference as far as which form you prefer.
Part 4: Analytics vs Reports
Analytics is the process of measuring and analyzing data to find meaningful information that helps you improve your business.
Reports are a snapshot in time showing how well (or poorly) you’re performing across different marketing channels, such as Facebook or Twitter; we use Analytics reports every day at Klaviyo, so we know what works for our customers and what doesn’t.
HubSpot’s analytics interface is a one-stop shop that tracks marketing activity across all channels and reports on the results. However, HubSpot’s reporting interface leaves much to be desired, which can make it difficult for users to extract meaningful information from their data.
Klaviyo’s Analytics provides deep insights into your campaigns so you can run better campaigns in the future. We show you exactly what happened when someone saw or clicked on your ad, baited by email, downloaded a piece of content, etc., and the impact it had on revenue so you know which activities are generating ROI for you.
In terms of analytics, HubSpot and Klaviyo are similar in that they both provide reports on how your marketing efforts have affected specific metrics. In our opinion, HubSpot’s analytics interface is not as easy-to-use or insightful as Klaviyo’s, however.
In terms of reporting, HubSpot excels at providing a one-stop-shop for all your reporting needs, while Klaviyo provides deep insights into the revenue impact of specific marketing activities. Both are important to marketers, but in our opinion, the latter is more beneficial.
Part 5: Flows vs. Automation
Flows is a feature that allows you to create a series of emails that are automatically sent. Flows are important in marketing because they allow you to make sure that your messages are sent at the right time.
Automation is a feature that allows you to create a series of emails that are automatically sent. Automation is important in marketing because it gives you the ability to scale your email sending while still working with real people, not bots.
HubSpot’s flows are much easier to use than Klaviyo’s. HubSpot also has a much greater range of features and templates, which makes it better for marketers who are just starting out or those that don’t want their email sending processes complicated by overly complex automation workflows.
Klaviyo’s flows are more complicated than HubSpot’s. Klaviyo also has a much more limited range of features and templates, which makes it better for marketers who already have an understanding of automation workflows or those that need their email sending processes to be as automated as possible.
Hubspot’s automation is much easier to use than Klaviyo’s. Hubspot also has a greater range of features and templates, which makes it better for marketers who are just starting out or those that don’t want their email sending processes complicated by overly complex automation workflows.
Klaviyo is very powerful because its automation tools allow you to completely customize the emails that get sent to each individual customer. For marketers interested in doing this level of segmentation, Klaviyo is the clear winner over HubSpot’s automation tools, which are unable to do anything more than basic email sequencing based on behavior or purchase history.
In terms of flows, HubSpot is a better option for marketers just starting out. In terms of automation, Klaviyo has more features and templates that will be beneficial to marketers who have a very specific idea about what they want their email sending process to look like or those interested in doing highly customized workflows such as customer segmentation based on behavior or purchase history.
Part 6: Tags
Tags are keywords that you can set to help your audience find content on your site. HubSpot calls them “URL tags” and they are used when you publish an article or create a new page, while Klaviyo calls them “Custom Variables.” This is important because it allows people who have already read articles about marketing automation platforms in the past to find new content about the topic without having to search for it.
Hubspot’s tags are connected to their product so you can only tag pages with terms that are relevant to the products. Many of these tags have pre-loaded keywords, but you still need to choose a unique name for each one. You also have access to advanced search operators like “OR” and “NOT”. For example, if I wanted my article about HubSpot to also appear in the results for HubSpot, I could set a tag of “Hubspot” with no quotation marks.
Klaviyo’s tags are more customizable. You can set up your own tags that are completely relevant to your business model, or you can just use Klaviyo’s default ones like “email marketing” and “automation.”
In terms of tags, HubSpot and Klaviyo are about equal. Hubspot’s tags have a little more functionality, but both platforms allow you to choose relevant keywords for your content so that it appears in the right searches. Klaviyo’s tags might be a little more intuitive, but the HubSpot tags have a few extra features that may come in handy.
Part 7: Segmentation
Segmentation is the process by which individuals are separated into categories or groups.
While it sounds simple, segmentation is an important part of any effective marketing strategy because it allows marketers to understand specific individuals and tailor their messages accordingly.
Segmentation allows marketers to understand and communicate with different groups of individuals based on their interests, demographics, location, age group—you name it.
Hubspot’s segmentation strategy is similar to that of most marketing automation platforms: it offers the ability for marketers to upload a list and segment contacts based on their attributes.
Klaviyo的细分策略比大多数平台更强大。
该公司为您列表中的每个个体开发了深入的个人资料，使您能够根据他们的行为对联系人进行细分——这意味着如果他们打开或点击了特定的电子邮件活动，他们将被放入适当的细分中。
Klaviyo还为营销人员提供了创建自定义细分的选项，这使用户能够根据比预先创建的列表更具体和个性化的标准对联系人进行细分。
在细分方面，Hubspot和Klaviyo相似，但这并不意味着营销人员不能从这两个平台中受益。
Hubspot的细分功能允许比Klaviyo更基本、更用户友好的列表——这使其非常适合那些对数据分析不太熟悉或没有时间创建复杂细分的用户。
Klaviyo的细分能力允许更具体和强大的列表，使其非常适合那些知道自己想要用数据做什么并期望最高级别定制的营销人员。
第8部分：短信
短信是通过移动电话网络发送的文本消息。短信营销用于向订阅者的手机发送相关和及时的个性化消息，鼓励客户与您的业务互动。
HubSpot的短信解决方案允许您发送单条或批量消息。您可以创建短信消息模板，包含来自数据库的动态内容，并使用HubSpot的电子邮件营销报告跟踪每个活动的成功。
Klaviyo的智能消息让您能够通过相关的文本消息与客户互动，覆盖移动、网页和Facebook Messenger等所有渠道，直接从Klaviyo界面发送。
通过智能消息，您可以向任何联系人发送个性化的文本消息，而无需离开Klaviyo平台。从创建针对特定受众的活动（基于他们的购买历史或在您网站上采取的行动）到为用户生命周期的每个阶段发送独特的通知（例如，欢迎新客户的消息，向不活跃用户发送重新互动的文本），智能消息允许您从Klaviyo界面发送个性化的文本消息。
在短信方面，HubSpot和Klaviyo都是您业务的不错选择。如果您希望设置批量短信通知或需要更高级的报告工具，HubSpot非常适合，而Klaviyo则通过其智能消息工具提供实时个性化消息的能力。
HubSpot集成与Klaviyo集成
集成是一种将您的CRM与其他软件连接的方式。集成越多，数据在两个或多个不同工具之间流动就越容易。HubSpot和Klaviyo都提供广泛的集成列表，允许营销人员将他们的系统连接到许多流行的营销工具，如Google Analytics、Marketo、MailChimp和Pardot。
Hubspot的集成旨在使营销人员能够轻松地将他们的CRM与他们已经使用的其他软件连接。Hubspot提供完整的集成列表，包括所有主要的营销自动化和分析工具，如Marketo、Eloqua、Zoho Campaigns、Google Analytics等。
Klaviyo的集成旨在帮助营销人员与他们最重要的工具连接。Klaviyo专门为顶级电子商务平台（如Shopify、BigCommerce和Magento）构建了集成，同时还与主要的电子邮件服务提供商（如MailChimp和Campaign Monitor）提供集成。
在集成方面，HubSpot和Klaviyo提供不同的集成列表，但两者都有大量选择。Hubspot的列表比Klaviyo的更广泛，后者的集成专门针对主要电子商务平台（如Shopify、BigCommerce和Magento）进行开发。
哪个更适合您的电子商务？
电子商务是一个越来越受欢迎的行业。
电子商务之所以变得庞大，是因为企业现在可以直接在线向消费者进行营销，而不仅仅是通过传统的广告方式，如广告牌或印刷广告。这使得电子营销人员能够更好地针对他们的受众，提供数字产品和服务。
选择Klaviyo
Klaviyo对于电子商务更好，因为它具有专门为电子商务设计的界面，允许产品分组和跟踪，以帮助业务增长。
电子商务企业需要一个专门为电子商务设计的CRM，以便跟踪对他们重要的数据，如按渠道的收入或按电子邮件地址的总购物车价值。Klaviyo与Magento的集成也是一个不错的补充。
选择HubSpot
HubSpot对于电子商务更好，因为它提供更广泛的可用工具，对小型企业更实惠，并提供多种数据。
电子商务企业需要一个能够跟踪按渠道的收入或按电子邮件地址的总购物车价值的CRM。HubSpot与Magento的集成也不错，但远不及Klaviyo提供的功能。
在电子商务方面，HubSpot和Klaviyo都是优秀的平台，可以为您提供大量数据。主要区别在于它们可用的集成选项，这可能会影响您选择用于电子商务的CRM。如果您经营一家电子商务企业，值得花一些时间研究每个平台在集成方面的提供，并查看哪个更适合您。
两个强大的平台，各有不同的优势
如果您希望：
HubSpot是更合适的选择，当您想要一个全能的营销自动化工具时。
HubSpot 是一个全方位的营销自动化工具，这意味着您在社交媒体营销、潜在客户管理、SEO 和 PPC 活动方面有很多不同的选择。
如果您有以下情况，Klaviyo 更适合您：
如果您的电子商务商店有高度个性化的产品推荐，Klaviyo 更适合您。
如果您的业务联系人少于 500 个，并且需要自动化策略来扩大每天处理的潜在客户数量，Klaviyo 更适合您。
每种营销自动化软件的优势在哪里？
每种营销自动化软件在不同的领域表现出色。HubSpot 是一款全面的营销软件，允许营销人员管理入站和出站销售、电子邮件活动、社交媒体管理、网站分析和报告工具。
Klaviyo 的优势在于其强大的细分能力，允许用户根据用户行为创建有针对性的流程。这一能力使您能够提供个性化的内容。
HubSpot 和 Klaviyo 如何比较？
作为 CRM 平台，HubSpot 和 Klaviyo 提供了一套相似的功能。两者都允许您将联系人组织到不同的列表中，根据行为细分联系人，并发送带有触发消息的目标电子邮件。
HubSpot 和 Klaviyo 都可以跟踪潜在客户来源（即他们来自哪里）、活动表现、产生的收入以及发送的电子邮件数量。
哪个更适合您的电子商务？
在电子商务方面，Klaviyo 的产品更好。他们提供一个为您的电子商务商店优化的购物车，可以根据您想要的外观进行定制。HubSpot 提供一个选项，客户可以通过电子邮件购买产品，但在电子商务方面，其功能不如 Klaviyo 的平台强大。
结论
适合您业务的 CRM 是最能满足您业务需求的。这意味着您需要花一些时间考虑这些需求是什么，以及这些工具如何满足它们。您还应该考虑您业务的长期目标，以及 CRM 如何帮助您实现这些目标。最后，考虑价格点——您能花多少钱在 CRM 上？这些工具不仅要满足您当前的需求，还要在未来的业务增长中保持可持续性。
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